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Greater Moscow – the Keys to Success Ministry Of GREATER MOSCOW – THE KEYS TO SUCCESS MINISTRY OF EDUCATION AND SCIENCE OF THE RUSSIAN FEDERATION PLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICS SCHOOL OF BUSINESS GREATER MOSCOW – THE KEYS TO SUCCESS Moscow 2012 GREATER MOSCOW – THE KEYS TO SUCCESS EDITOR: ROBIN JOYCE COMPILED BY: NATALYA SERGEEVA Copyright Notice The copyright of the material contained in this publication belongs to Plekhanov University, Moscow, Russia and material may be used free of charge for any noncommercial purpose, if attributed to Plekhanov University. Where sources have been noted in the text, the copyright of those parts of the text belong to those sources. 2 GREATER MOSCOW – THE KEYS TO SUCCESS CONTENTS CONTENTS ...................................................................................................................... 3 INTRODUCTION .............................................................................................................. 4 SECTION 1. MOSCOW BORN STUDIENTS ..................................................................... 26 ALEXANDER SMOGORZHEVSKIY ...................................................................................................... 26 ANAIT KESHISHEVA ......................................................................................................................... 31 DMITRY NEMYTYSHEV .................................................................................................................... 36 ELENA SHVETSOVA.......................................................................................................................... 40 ELIZAVETA NEMYTYSHEVA ............................................................................................................. 47 MIKHAIL MALEV ............................................................................................................................. 54 NATALYA SERGEEVA ....................................................................................................................... 63 NIKITA KHROMOV ........................................................................................................................... 70 ROMAN MOROZOV ........................................................................................................................... 75 STANISLAV IVNITSKIY ..................................................................................................................... 81 SECTION 2. RUSSIA BORN STUDUENTS ....................................................................... 88 ALEXEY MATVEEV .......................................................................................................................... 88 ANTON SAVELEV ............................................................................................................................. 94 ELENA MINCHENKO ....................................................................................................................... 101 ELZA USMANOVA .......................................................................................................................... 109 EVGENIA MANTSUROVA ................................................................................................................ 125 ILNAR GUBAYDULLIN .................................................................................................................... 129 NAILYA GILMANOVA ..................................................................................................................... 135 VALERIA BONDAREVA ................................................................................................................... 139 SECTION 3. FOREIGN BORN STUDIENTS .................................................................... 146 ANASTASIA CHAUZEIX .................................................................................................................. 146 BERTRAND GARRANDAUX ............................................................................................................. 154 CHRISTINA YAO ............................................................................................................................. 161 EDOUARD LESIEUR ........................................................................................................................ 166 FEDOR AGADZHANYAN ................................................................................................................. 171 GERY MOULAS .............................................................................................................................. 178 MARINA ZHDANOVA ...................................................................................................................... 184 MARIA GLUKHOVA ........................................................................................................................ 193 ANONYMOUS STUDENT .................................................................................................................. 198 ABOUT THE AUTHORS ............................................................................................... 208 3 GREATER MOSCOW – THE KEYS TO SUCCESS INTRODUCTION Introduction from the Dean of School of Business, Plekhanov University, Dear Colleague, Thank you for choosing to read Greater Moscow – the Keys to Success. I recommend this publication for the variety of incisive views expressed on a current topic of great interest and importance to Muscovites, guests from other parts of Russia and abroad, and others that will be affected by the great city in which we work. The primary use of this material is to provide base for discussion on city planning. Our Graduate School prides itself on our bi-annual guest weeks, held for our Master’s degree students. All of us contribute to them and this publication gathers our participants’ texts on the priorities related to the imminent tripling of the size of our capital city. The assignment was expressed as: Part 1 = 4 pages on the 4 most important keys to success in order (most important being first) Part 2 = 4 paragraphs on keys 5-8. 4 GREATER MOSCOW – THE KEYS TO SUCCESS Our authors predominantly come from Moscow and other regions of Russia. They are joined by an increasing number of guests from abroad on our courses. We have included their birth places (although some of those born outside Moscow have lived longer in the city than those born here). The expression of their views shows deep personal interest in, and concern about life in the capital today and the enlargement of Moscow, regardless of their origins. Many will live in the enlarged Moscow, with their children and yet-to-be- born dependents, and enjoy the benefits and negotiate the shortcomings of the project. Others will be influenced by Moscow’s international economic impact. Participants wrote the essays in English, despite English being their second or third language. We have limited editing to the minimum. Biographies of authors are included, as is information about the School of Business. I hope that you will find the essays interesting and of value to your students. Your comments will be very welcome. Sincerely, Dmitry Shtykhno, PhD Dean of School of Business, Plekhanov University, Moscow, Russia 5 GREATER MOSCOW – THE KEYS TO SUCCESS Introduction by Zhanna Musatova, PhD, Course Leader, Deputy Dean Borodino’s 1812 combatants would recognize the Kremlin and Red Square but little else of great city over which they fought. The Battle of Moscow’s veterans fought over a city in 1941 that they barely comprehend today. As recently as twenty years ago, Moscow’s wide roads accommodated the inexorably- rising number of vehicles. Growth of Moscow City Mikhail Malev’s graph shows how Moscow’s population has dramatically soared during the last decade and continued a trend of the last century. (Names in bold indicate our authors.) Moscow City now has the highest population of any European city. The exact number is disputed, but is at least 12 million. Complementing this are millions who live outside Moscow City, but work in the city, further stretching its resources. Activity is centered around the Kremlin, although new business districts have recently appeared as development land has become scarcer. (Gery Moulas): Just over 2 million jobs, or 38%, are concentrated on 6.5% of the city territory, in a five kilometer radius from the Kremlin. Most Muscovites live in flats, many in high-rise. Recently, this has promoted an exodus of the wealthier, who have chosen to live outside the city and commute to it for work. 6 GREATER MOSCOW – THE KEYS TO SUCCESS The magnificent metro underground system has 180 stations, but carries more people than any other in the world. Overground train systems, buses, microbuses, and a few light railways and trams complement the metro, but Moscovites have increasingly used cars for their travel. This has led to congestion, as roads cannot be built fast enough to accommodate them. Traffic management systems, including parking, have not enjoyed investment at appropriate levels. Moscow attracts people to the widest variety of highest-paid jobs in Russia and offers much to CIS country citizens who come legally and otherwise. The city is a cultural and heritage centre, especially around the Kremlin: a magnet for tourists and residents. Companies, both Russian and foreign, are attracted by the presence of their clients and suppliers and the prestige of an office in the capital. Attempts to decentralize companies (VTB bank, Gazprom) and state functions (Supreme Court) to
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