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Semantic Commerce for Developing Country International Jurnal on Informatics for Development (IJID), Vol. 1, No. 1, 2012, 17-25 Semantic Commerce for Developing Country Dewi Wisnu Wardani Sebelas Maret University (UNS) Surakarta, Indonesia [email protected]; [email protected] Abstract— The recent real challenges of semantic with data collected and produced by the government. technology is not in the core of the technology but much One other huge work is dbpedia.org, which has goal more in implementing the semantic technology in the to extrac structured information from Wikipedia, and real problem. The common domain in any world is making it available for consumption on the web. It was economics. One of the most important domain in the result of collaboration severals institutions, Universität Leipzig, Freie Universität Berlin, and economics is marketing. Company moreover small OpenLink Software . company from developing country desperated in increasing to make their company's product are known Business-to-consumer (B2C) in e-commerce is the wider, around the world as well. Product from most dominant form of e-commerce. In general, user developing countries usually has a good quality, unique will visit several portals of online shopping or online and cheaper but lack to be known. This paper present auction, choose the product, order then make purchase idea how semantic technology will give a benefit in Bibliography entry. In some cases user will compare the price and shipping service from one portal to the marketing strategies for business in developing others then make decission. How are users find the countries. The short goal is how the common famous portal of online shopping? Mostly user search use a search engine will be more understand the company common famous search engine such as Yahoo or both product and profile, thus present those information Google. Several web services try to make shorter in better form and possible to the next processing in the process by make wrapper tool that run in each online others semantic technology. shop's website Bibliography entry then extracted information can be accessed by keyword search or the Keywords-component; e-commerce, B2C, B2B, others text analyzer. Those steps are common marketing, search, semantic, tag, microdata procedure that be used in search engine Bibliography entry. User used to need one stop service search I. INTRODUCTION engine to browse many information of product's portal than remind several special search engine such as One of main aim of the Semantic Web is to enable special search engine or web service for product the exact meaning of web contents. With using information. The results of search engine are semantic technology will be possible for unstructured data because mostly product information automatically to locate and over Web resources and be presented in freetext as well as unstructured the meaning of web content. Some semantic information and to find the real or exact information technology such as linked open data and ontology user still need to read by theirselves. Different will support Web services become Semantic web language between portal's language and users is the services. This is how semantic technology backbone other problem. will enriched web services. The raw of product information actually is In several domains, the development and structured for example a shoes's information be information being introduced to the Semantic Web stuctured by its features such as size, color, type etc, usually all about big organizations such as government, but those features are presented as unstructured or enterprises or international company. In government semistructured information over web with common domain there are some examples of large standart language (html) as document/ webpage over governmental projects such as data.gov.uk and internet. One the point of view in semantic technology data.gov by governments of Great Britain and USA. is bring structured information over internet, some The goal of those works is for presenting the public IJID, Published by Informatics Department, State Islamic University Sunan Kalijaga Yogyakarta 17 ISSN: 2252-7834 Copyright © 2012 Dewi Wisnu Wardani researchers call it as web of data. By using semantic microformat as form of linked data, as well as Google technology data, product information will be has developed rich snippet. By using this new structured as well as raw information and machine can approach, product information will be structured for understand the meaning of data. machine processing in semantic web as well as for presentation in search engine. Hence, will improve Different from document as unstructured global market of product and business's profile. information that is made for human, standart technology of semantic web is made for machine and II. RELATED WORKS its processing then later for presentation of human. At this point it is not easy for end user to understand and A. Semantic Web make their data is published over internet as linked The Semantic Web is a Web of actionable data because of its technical than freetext information information—information derived from data through a in document, moreover for a small business. semantic theory for interpreting the symbols. The One common problem on business in developing semantic theory provides an account of ―meaning‖ in countries is unfair price, unknown best producer of which the logical connection of terms establishes product or unknown the existing product. Marketing is interoperability between systems Bibliography entry. one important pillar in business and very needed for The Semantic Web is a mesh of information linked up business to become the winner in the market or at least in such a way as to be easily processable by machines, to make sure will always exist in the market. on a global scale Bibliography entry. It is a kind of Marketing become an expensive matter during the its new way, an effective way to present data over Web as rising importance. Moreover for small business in a space of linked data. However, this new technology developing countries, marketing is become one big and its going researches are still a lot effort to make it money problem for them. The other side, in spread globally since to date is their infancies, developing countries, small – middle business is moreover for developing country, its pretty hard to ―hero‖ in economics domain Bibliography entry. find the using of semantic technology. It seems that recently, the true challenge of this emerging First business problem in developing country is technology is not the developing of theory but how unfair price. For example, in agribusiness a farmer as this technology could be used as an implementation producer usually get the smallest benefit, and the end and deployment. consumer also usually get unfair price because expensive shipping price. A farmer do not know what In order of those challenges, World Wide Web market that need their product, or the area of the Consorsium and its community have been developing country that offer better price for their product. They web of data as information that can be manipulated only know big buyer will buy their product. Big buyer automatically. By augmenting Web pages with data usually very few and create game pricing. By using targeted at computers and by adding data and open data of product and its price, it will be cut information for machine, it will be transformed the ―hidden shipping price‖ and the market's price will be Web into the Semantic Web. Machine will find the more fair because the farmer can reach more benefit meaning of semantic data by following hyperlinks to and customer will not be desperated of high price definitions of key terms and rules for reasoning about anymore. By using this open data, governemnt will be them logically. The resulting infrastructure will spur have a great support system to manage the economic's the development of automated Web services such as of the countery and small-middle business will be highly functional agents. The first step of all whole big more useful and powerful than before both for B2C or picture of semantic technology is publish structured B2B schema, and it is mean the better economics data over the web by using standart of semantic value for the developing country. With open technology. End users need to compose Semantic Web information, by using semantic technology, market pages and add new definitions and rules that will assist will more open even around the world. This is mean with semantic markup. both better chances and competitiveness. B. Web of Structured Data The semantic technologies that give the support of Structured Data in this term is structured data over this open information, is not easy to be used even the Web. As be know document such webpages is a kind basic one, so its on going research to make this of unstructured data. Unstructured data is made for technology can be implemented and be used easily human interpretation. Structured data over Web is even for non-expert user. made for machine interpretation then later for human. Hence, this is the first step of a whole work idea, to It is blooming of standart to make it happened, make simple tool for making a structured data of structured data on the web. Some of those standarts are product information and business's profile. Recently, XML (eXtensible Markup Language) then RDF, famous search engine also have developed and RDFa (―a‖ as awesome), Microformat etc. The other improved their ability to handle structured data as the research is doing in Linked Data. beginning idea of semantic technology. Yahoo has XML is language much like HTML, XML was developed searchmonkey to feed RDF and designed to carry data, not to display data, XML tags 18 Semantic Commerce for Developing Countries are not predefined.
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