US00570517OA United States Patent (19) 11 Patent Number: 5,705,170 Kong et al. 45 Date of Patent: Jan. 6, 1998

54. HERBAL CELLULITE TREATMENTS "Controlling the Appearance of Cellulite: AHAs and Cellu lite Products" by Ronald M. DiSalvo, C & T Ingredient 75 Inventors: William C. Kong. Whitestone, N.Y.: Resource Series pp. 21 to 27. Raymond Yeung. Stamford, Conn. "Local Lipodystrophy and Districtual Microcirculation" by S.B. Curri et al., Cosmetics and Toiletries, vol. 109, pp. 51 73 Assignee: Plantech International, Inc., College to 53 (Sep. 1994). Point, N.Y. Primary Examiner-Jyothsan Venkat 21 Appl. No.: 547,417 Attorney, Agent, or Firm-Handal & Morofsky 22 Filed: Oct. 24, 1995 57 ABSTRACT (51) int. Cl...... A61k 7/48 The invention provides a herbal cellulite treatment (52) U.S. Cl...... 424/401: 414/195.1: 514/860 employing, in preferred embodiments, topical treatments, 58) Field of Search ...... 424/401, 195.1; both method and cosmetic composition, wherein a refined 514/860 lipophilic extract, and preferably also a refined aqueous extract of a Malvaceae plant, preferably whole Hibiscus 56 References Cited Abelmoschus, are applied to the skin overlying cellulite afflicted tissues. The treatments are intended to last at least U.S. PATENT DOCUMENTS four, and preferably eight or more weeks. Clinical tests show 5,165,935 11/1992 Andre et al...... 424/450 suprisingly superior results to those obtainable with amino 5,194.259 3/1993 Soudant et al...... 424/40 phylline compositions. Inventive treatments can reduce thigh diameters and fatty layer thickness, as well as skin OTHER PUBLICATIONS condition. In vitro tests show remarkable lipolytic Hortus Third, Liberty Hyde Bailey Hortorium, Macmillan properties, apparently attributable to B-receptor stimulation, Publishing Co., Inc. (New York, NY, U.S.), 1976, pp. 1.560, and valuable lipogenesis inhibition properties apparently 702. attributable to ot-blocking. Preferred extracts show low "Cellulite Treatments: Snake Oils or Skin Science" by toxicity. Walter P. Smith, Cosmetics & Toiletries magazine, vol. 110 pp. 61 to 70 (Jul 1995). 13 Claims, 5 Drawing Sheets PREPARATION OF MALWACEAE EXTRACT

Hibiscus Plant (Malvaceae)

Selected Whole Plant

Pulverized with Dried and Pulverized

waterfalcohol/glycols Repeated extractions at Exhaustive organic solvent extraction elevated temp. & press. at elevated temp. Supress. F iltration Filtration Crude lipophilic extract

Crude aqueous extract Purification & differential extraction Column Chromato aph Aqueous Malvaceae extract Lipophilic Malvaceae extract

U.S. Patent Jan. 6, 1998 Sheet 2 of 5 5,705,170

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U.S. Patent Jan. 6, 1998 Sheet 4 of 5 5,705,170

NON POLAR LIPIDS

SQUALANE 2 WAX ESTERS TRIGLYCERIDES

----- CEREBROSIDE CERAMIDE

- GLYCOLIPIDs Figure 4 U.S. Patent Jan. 6, 1998 Sheet 5 of 5 5,705,170

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SCIIdrooxior 5,705,170 1 2 HERBAL CELLULTE TREATMENTS volume 109, pages 51 to 53 (September 1994). Curri describes the symptomatic and anatomic of cel TECHNICAL FIELD lulite in some detail. and urges that deterioration of the This invention relates to herbal cellulite treatments. Cel microvasculature leads to fatty accumulations, rather than lulite is a medical and cosmetic condition in which disorders vice versa. DiSalvo discloses methods and compositions for of the skin and underlying tissues and vasculature lead to treating cellulite which are described more fully hereinbe unsightly accumulations of . The treatments low. described herein employ non-toxic herbal extracts from a Afurther description of possible biochemical mechanisms common plant source to obtain, valuable and in some cases relevant to cellulite therapy, which is based upon the dis surprising, reductions of the cellulite condition, especially as O closures of Di Salvo and Curri, also appears below and determined by measurements of tissue thickness. More references FIG. 1 of the accompanying drawings. particularly, the invention relates to herbal methods of Known anticellulite active agents. Adrenergic agents are treating cellulite are suitable for unsupervised consumer use, substances that have an epinephrine- or -like and to novel topically applied consumer use, cosmetic adrenal stimulation function. The best known of these is compositions for cellulite treatment, which compositions 15 caffeine which is one member of a class of substances contain active herbal ingredients. known as xanthines. Caffeine and other xanthines, notably aminophylline and theophylline have been used in cellulite BACKGROUND treatments with moderate efficacy. Cellulite afflictions are a stubborn problem causing emo These materials bind either directly or indirectly to the tional and psychological distress to many women. Cellulite B-receptor, thereby stimulating it. The stimulated receptor primarily afflicts the thighs and buttocks but may also be triggers a complex series of events involving multiple present on the stomach and upper arms. Frequently, cellulite enzyme systems which results in an accumulation of cyclic presents an unsightly, lumpy orange-peel appearance. AMP within the cell and decreased ATP. These conditions Clinically, cellulite manifests a range of symptoms including activate lipases which break down triglyceride fats in the thinning of the epidermis, reduction and breakdown of the 25 adipocytes into free fatty acids, which can be used by the cell microvasculature leading to subdermal accumulations of for growth and , or may be discharged extracel fluids, and subdermal agglomerations of fatty tissue. lularly. Current scientific thinking postulates that fat particles The o-receptor is regulated by other materials which stored within the cells in women's hips and thighs are more 30 usually do not themselves influence the B-receptor. The difficult to reduce because of an abundance of external B-receptors exert a regulatory control over the Breceptors so cellular receptors whose activation inhibits lipolysis, the that stimulation of the B-receptors can only be partially breaking down of fat. effective, unless the O2-receptor is simultaneously inhibited. Many treatments for cellulite have been devised and are Di Salvo reports, page 21, right-hand column, line 9 from directed at reducing the agglomerations of fatty tissue. 35 the bottom, that topical application of a B-adrenergic stimu While some treatments rely upon sweating to reduce fluid lator and an O-adrenergic inhibitor produces a blocking of accumulations, and perhaps stimulate circulation, more lipolysis inhibition so that fatty acids are released more effective treatments are more directly targeted to reducing readily. Di Salvo points out that for this approach to be the volume of the fatty deposits by, for example, massage successful, the active agent or agents must be delivered with mechanical implements, or by application of topical (through the dermis) into the vicinity of the fatty deposits treatments containing an active agent. Such topical treat that are to be broken down. ments are usually accompanied by more or less massage. W. Di Salvo discloses various adrenergic stimulators and P. Smith in "Cellulite Treatments: Snake Oils or Skin adrenergic inhibitors. As listed by Di Salvo, the former are Science” Cosmetics & Toiletries (trademark) magazine primarily the known B-receptor adrenergic stimulators listed pages 61 to 70 (July 1995), "Smith C & T" herein, describes 45 above, namely pharmaceutical substances that include the various stages of cellulite disorder in detail and reviews the epinephrine, also known as and analogs efficacy of a number of cellulite treatments by reference to of epinephrine including xanthines, such as aminophylline, their ability to improve microcirculation, skin firmness and and caffeine. Although some compounds such as theophyl skin thickness, and to reduce thigh diameter. line are derived from herbal sources such as cacao beans, Mechanism of action of anti-cellulite agents. Two recep 50 kola nuts and tea leaves, they are all chemical isolates, or tors on the outer membranes surface of adipocytes (fatty substances. cells) are believed to control the fat volume of the cell. These The o-adrenergic inhibitors listed by DiSalvo are exotic receptors are a B receptor activation of which stimulates plant alkaloids, also chemical isolates, fully identified as lipolysis and an or receptor, activation of which stimulates individual chemical substances, which have hypertensive or lipogenesis and inhibits lipolysis. 55 vasoconstrictive action. Exemplary compounds are yohim Lipolysis is a breaking-down of the fatty deposits and is bine and dihydroergotamine. Unfortunately, these com therefore a very desirable mechanism to stimulate in any pounds are sourced from families of plant or fungal alka cellulite treatment while lipogenesis refers to a cell's ability loids which include some extremely poisonous members. to manufacture fatty materials. Clearly, lipogenesis is to be They are rare and exotic, expensive and potentially danger inhibited. Thus, according to these models, the B receptor ous. They are not suitable for unsupervised consumer use, should be stimulated, B-adrenergic stimulation, and the ol nor are they suitable for formulating in topical cosmetic receptor should be inhibited, oadrenergic inhibition. These compositions. Di Salvo also reported greater thigh reduc mechanisms are described in more detail in Di Salvo "Con tions in experimental treatments employing a silane, meth trolling the Appearance of Cellulite: AHAs and Cellulite ylsilanetriol in conjunction with theophylline than was Products" C & Tingredient Resource Series, pages 21 to 27. 65 obtained with aminophylline alone. Although they may and Curri "Local Lipodystrophy and Districtual Microcir show some efficacy, with or without additional actives such culation" Cosmetics and Toiletries (trademark) magazine, as silanols, there are significant safety concerns regarding 5,705,170 3 4 xanthines such as aminophylline and theophylline and it There is accordingly a need for a herbal treatment for would be desirable to provide efficacious cellulite treatments cellulite which is effective in reducing fatty deposits. Such that avoided the use of such questionable active ingredients. a herbal treatment should do more than merely tone tissues Smith C & T. cited above, reports the results of compara and improve irrigation, and should desirably have significant tive studies of a variety of cellulite treatments and finds that lipolytic properties at least as good as aminophylline. This is xanthines provide a modest perceivable and measurable not to suggest that aminophylline is a satisfactory active improvement in cellulite over an eight-week test and that anticellulite ingredient, even aside from its non-herbal char retinoids and AHA treatments improved skin attributes but acter and uncertain safety: superior performance providing a provided only modest improvement in cellulite, whereas an quicker reduction in cellulite would be highly desirable. unspecified herbal treatment and heat treatments produced 10 Aminophylline is specifically addressed here because it is no beneficial effects whatsoever. Accordingly, well-known, widely used in commercial anticellulite treatments and cosmetically compatible skin-improving ingredients such as shows some efficacy. AHAs and retinoids are not suitable alternatives to amino Aherbal cellulite treatment that employed safe, non-toxic phylline or other Xanthines. Nor, apparently, does stimula herbal extracts (not poisonous plant or fungal alkaloids) and tion of skin improvement necessarily correlate with anticel 15 which provided better lipolytic activity than aminophylline lulite activity. would be especially desirable. Still more desirable would be Known herbal anticellulite agents. Many people prefer to a herbal treatment for cellulite that were capable of both use herbal active ingredients rather than purified chemical stimulating lipolysis and inhibiting lipogenesis, for example substances or isolates, believing that the complexity of a by providing both B- receptor stimulation and o-receptor biological material is more beneficial, or less likely to be inhibition. harmful, or both. Di Salvo also discusses anticellulite prop erties of various herbal treatments in the context of their SUMMARY OF THE INVENTION ability to reduce edema and provide tissue-decongestant and vasoactive activity, page 24, right-hand column. Such herbal The invention, as claimed, is intended to provide a 25 remedy. It solves the problem of providing a non-toxic treatments may improve local irrigation and removal of herbal cellulite treatment which can significantly reduce toxic wastes, leading to a reduction in edema and fatty deposits associated with cellulite. , if present. A list of 20 or 30 herbal extracts is presented and ivy, butcher's broom seaweed and coconut Accordingly, the present invention provides a cellulite extracts are cited in the text. However, there is no evidence treatment composition comprising: in the Di Salvo article of herbal extracts having significant 30 a) a cosmetic base; lipophilic activity of their own which might offer B-receptor b) from about 0.1 to about 10.0 percent by weight of the stimulant efficacy comparable to, or better than, aminophyl treatment composition of a refined aqueous extract of line and would lack the safety concerns associated with Hibiscus Abelmoschus rich in proteins; and aminophylline. Nor does Di Salvo teach a satisfactory, c) from about 0.01 to about 10.0 percent by weight of the herbal o-blocker that can be used in topical consumer 35 treatment composition of a refined lipophilic extract of treatments, without safety concerns. Hibiscus Abelmoschus rich in sphingolipids the refined Various other plant-derived materials are known or have extracts being present in a relative proportion of from been suggested as having fat-reducing activity that would be about 1 to about 7 parts of aqueous extract per part of useful in slimming treatments or cellulite treatments. For lipophilic extract. example, Andre et al in U.S. Pat. No. 5,165,935 report that When properly constituted, having regard to the teaching kola seed extracts substantially free of methylxanthines have herein, this composition is topically effective when applied lipolytic activity, when determined in vitro, that is at least as to cellulite afflicted tissue to reduce fatty tissue deposits. active as kola extracts containing methylxanthines, see for Stated differently, the invention provides a cellulite treat example column 2. lines 8-13. The activity of Andre's core 45 ment composition comprising: extracts was determined, in vitro, on murine pre-adipocytes. a) a cosmetic base; Based on this data, Andre claim that a gel suspension of b) a sufficient quantity of a refined aqueous extract of liposomes containing the subject kola extract, when applied Hibiscus Abelmoschus to stimulate adipocyte lipolysis daily to the waist, thighs and hips enables a substantial when the composition is applied topically to cellulite reduction of cellulitis in a period of one to three weeks, 50 afflicted tissue; and column 10 lines 5-41 but there is no data to support this c) a suffident quantity of a refined lipophilic extract of claim. Hibiscus Abelmoschus to inhibit adipocyte lipogenesis Soudant et al disclose various plant-origin materials that when the composition is applied topically to cellulite have alphas-blocking activity and effectively divides them afflicted tissue. into two categories. A first category comprises yohimbine 55 Hibiscus Abelnoschus, common name "muskmallow" is type alpha-blockers which do not penetrate the skin well a species of the mallow family, Latin name Malvaceae, in and may induce (undesirable) secondary effects, column 1, the order Malvales. lines 44-55. A second category comprises plant-origin Compositions according to the invention can be formu extracts such as ginkgo biloba, ivy and escine which show lated as a cosmetic composition intended for daily topical alpha-blocking activity, but must be used in high 60 application and can provide a significant measurable concentrations, column 1. lines 66-68. An ivy extract was improvement in cellulite after at least 8 weeks of daily tested, pursuant to the present invention, as a control, see topical application. Preferably, the composition comprises, Table 1 below, and found to have no significant lipolytic in proportions by weight, from about 2 to about 5 percent of activity. the refined aqueous Hibiscus Abelmoschus extract, from Thus the prior art known to applicantis devoid of a herbal 65 about 0.5 to about 3 percent of the lipophilic Hibiscus treatment for cellulite which employs active herbal agents Abelmoschus extract, the composition being effective to having lipolytic activity comparable with aminophylline. stimulate adipocyte lipolysis and to inhibit adipocyte fat 5,705,170 5 ": 6 production. Experimental data described below show that showed good inhibition of lipogenesis, presumably via compositions according to the invention are remarkably alpha-blocking or inhibition. The two extracts work well effective in reducing cellulite, as demonstrated by reductions together and in clinical tests provide reductions in compara in fatty deposits determined by comparative thigh diameter tive thigh diameters and fatty layer thickness. Preferred measurements. Other data show that the aqueous Malvaceae extracts showed superior efficacy to tested known treatments extract is an outstandingly effective B-stimulant promoting including an aminophylline-based product and also includ lipolysis, while the lipid Malvaceae extract is an excellent ing a crude Malvaceae extract. The latter was shown to lack ot-blocker or inhibitor. This latter characteristic is espe the efficacy of the refined extracts. cially valuable because the Malvaceae extracts, unlike other The lipophilic extract is of particular value in cosmetics known plant-origin ot-blockers. have cosmetically accept compositions and in cellulite or other treatments for inhib able toxicity characteristics and are readily absorbable iting the production of triglycerides and the like in through the skin for delivery where they are needed. adipocytes, as being an active extracts having good efficacy If desired, the composition can be supplemented with an and being "user-friendly", having the desirable cosmetic and effective quantity of an active agent or agents to improve other properties described above. Few such alpha-blockers microcirculation, improve skin condition or reduce fluid 15 are known. retention thereby providing a multi-functional cellulite treat Extraction processes for producing preferred extracts ment composition. from a suitable Malvaceae plant are described herein and an Such supplements are preferably selected from the group example of characteristic analytical data of a preferred consisting of from about 0.1-20 percent by weight of the embodiment is also provided. Suitable extracts are available composition of an alpha hydroxy acid, the composition 20 from Plantech International Inc., Flushing, N.Y. having a pH of from 3–6; a retinoid, in a proportion of from 0.1-3 percent, for example vitamin a palmitate; from about BRIEF DESCRIPTION OF THE DRAWINGS 0.1-5 percent by weight biopeptide; from about 1.0-20.0 Some illustrative embodiments of the invention, and the percent by weight of a mechanical exfoliative; from about best mode contemplated of carrying out the invention, are 1.0-5.0 percent by weight of a vasoactive ingredient; from 25 about 1.0-5.0 of an antioxidant; and from about 2 to about described in detail below with reference to the accompany 12 percent by weight of a moisturizer. ing drawings in which: In another aspect, the invention provides a method of FIG. 1 is schematic diagram of an adipocyte, or fat cell, treating cellulite-afflicted tissue comprising the topical illustrating some possible biochemical reaction mechanisms application of a cosmetic composition containing a sufficient 30 leading to lipolysis, fat breakdown or lipogenesis, fat pro quantity of a refined aqueous extract of Hibiscus Abelmon duction; schus to stimulate adipocyte lipolysis. FIG. 2 is a schematic flow diagram illustrating a process Preferably, from about 0.1 to about 10.0 percent be weight of obtaining an aqueous and a lipophilic extract from of the aqueous extract of Hibiscus Abelmoschus is applied hibiscus plants; daily for at least four, or more preferably, to obtain more 35 FIG. 3 is a diagrammatic model of a possible mechanism significant results, at least eight weeks. of action of a cellulite treatment composition according to The method preferably also comprises the topical appli the invention; cation of a sufficient quantity of a refined lipophilic extract FIG. 4 is a schematic view of a chromatogram of a refined of Hibiscus Abelmoschus to inhibit adipocyte lipogenesis Hibiscus lipophilic extract; and when the composition is applied topically to cellulite afflicted tissue. Preferably, both the aqueous and lipophilic FIG. 5 is a graphic representation of the results of a extracts of Hibiscus Abelmoschus are applied daily for at densitometric scan of the chromatogram of FIG. 4. least eight weeks in a concentration of from about 0.1 to DETALED DESCRIPTION OF THE about 10.0 percent by weight of the applied composition. PREFERRED EMBODIMENTS In a further aspect, the invention provides a method of 45 treating cellulite-afflicted tissue comprising the topical Unless it is stated otherwise, or is apparent from the application of a cosmetic composition containing a sufficient context that some other usage is intended, the terminological quantity of a refined lipophilic extract of Hibiscus Abelmos usage herein is intended to be consistent with that of the chus to inhibit adipocyte lipogenesis when the composition CTFA International Cosmetic Ingredient Dictionary (1991) is applied topically to cellulite-afflicted tissue. Preferably. 50 published by the Cosmetic, Toiletries, and fragrance the lipophilic extract of Hibiscus Abelmoschus is applied Association, Washington D.C. Also, unless otherwise daily for at least eight weeks in a proportion of from about indicated, proportions of ingredients are by weight and are 0.1 to about 10.0 by weight of the applied composition. based upon the total weight of the relevant composition. The invention thus provides simple, easily applied and Relevant Biochemical Mechanisms of Action effective treatments for cellulite which derive their activity 55 FIG. 1 shows schematically some of the processes occur from herbal ingredients. The aqueous and lipophilic extracts ring in an adipocyte, or fat cell, in response to binding of of a suitable Malvaceae plant are not purified isolates but various small molecules with receptors on the cell's mem retain substantial biological complexity, as shown by ana brane outer membrane surface. These processes may lead to lytical data such as thin-layer chromatograms. Preferred the desirable process of lipolysis, or fat breakdown, or to the extracts have low toxicity, little color or odor, good stability undesirable process of lipogenesis, or fat generation. FIG. 1 and shelf life and are well suited for incorporation in and the following description are intended to assist an cosmetics compositions that can be marketed to consumers understanding of possible mechanisms of action of the for daily application at home, without professional supervi methods and compositions of the claimed invention, and SO. more clearly to guide those skilled in the art as to what As reported hereinbelow, a tested aqueous extract of a 65 materials may be expected to be equivalents to the particular Malvaceae plant showed good lipolytic activity, presumably materials disclosed herein for use in practicing the via B-stimulation, and a lipophilic extract of the same plant invention, without limiting the invention, which is not 5,705,170 7 8 dependent upon any particular theory as to the mode by using a test product containing 1% Malvaceae lipids and 3% which the desirable results, described herein, are obtained, aqueous Malvaceae extracts was observed. Thigh girth was It will be understood that the processes of stimulation and reduced 11% during the test period. These are very signifi inhibition of lipid generation and lipolysis are much more cant improvements that are difficult or impossible to obtain complex than shown in FIG. 1, and that the details of these with known topically applied treatments in only eight processes are only poorly understood. Other mechanisms weeks. The fact that such desirable results are obtainable leading to lipolysis or lipogenesis also involve fundamental with herbal, or plant origin active ingredients is a further cellular mediators such as protein kinases and cyclic-AMP. significant advantage because many people prefer herbal Some of these processes are described in DiSalvo and Curri, materials and compositions that retain their natural com cited above. O plexity to isolated, chemically identified active substances. In FIG. 1 an adipocyte 10 is shown with three different Malvaceae Extracts: Preparation types of receptors in its outer membrane 12, a pkC receptor Preferred for use as active ingredients in the practice of 14, a B-adrenergic receptor 16 and an o-adrenergic receptor this invention are, in combination, an aqueous extract of a 18. In FIG. 1, upwardly directed arrows indicate an increase hibiscus plant and a lipophilic extract of the same plant in desired processes for the reduction of fat and cellulite, 15 source, preferably a Malvaceae plant, more preferably the while downwardly directed arrows indicate an increase in species Hibiscus Abelnoschus. The desired fractions are undesired processes. Thus lipolysis is marked with an prepared by careful selection of whole plants to avoid upward arrow and lipogenesis with a downward arrow. A spoiled and diseased source material followed by B-agonist, or B-receptor activator or stimulator, is shown as pulverization, extraction with a suitable solvent system and binding with B-adrenergic receptor 16. This receptor binding filtration to provide a crude aqueous or lipophilic extract. blocks, or inhibits, phosphodiesterase production, leading to The aqueous solvent system preferably includes, in addition increased levels of cyclic-AMP which are known to trigger to water, organic water-miscible solvents such as an alcohol lipolysis. The outer membranes of adipocytes are liberally or glycol or both. A preferred organic solvent system for endowed with O2- and B-receptor cells as well as pkC extracting a lipophilic fraction can comprise one or more receptors. 25 alcohols, acetone and at least one long-chain plant oil. The Lipolysis involves processes such as the breaking-down solvent extraction step should be carried out at elevated of triglycerides into small-molecule fatty adds which can be temperature and pressure, and in the case of the water internally metabolized like the adipocyte, or excreted, result soluble extract, the pH should also be controlled. ing in elimination of the fat from the cell. Preferably, the crude extracts are purified and concen Unfortunately, this desirable process is subject to inhibi 30 trated to yield consistent, well-characterized fractions. For tion by agonists or stimulators binding with the example, the aqueous Hibiscus Abelmoschus extract can be C2-adrenergic receptor 18, which increase levels of purified and concentrated by differential extraction with the phosphodiesterase, reducing cyclic-AMP availability and aqueous solvent system followed by dialysis and the lipo reducing lipolysis. The stubbornness of many cellulite afflic philic Hibiscus Abelmoschus extract can be purified, chro tions may be explained by postulating that the action of 35 matographically using a sequential preparative column -agonists is subject to a companion o-receptor stimulation method. Preferred fractions of the aqueous Hibiscus Abel which exerts a controlling influence over B-receptor medi moschus extracts are rich in proteins and polyphenols, while ated stimulation of lipolysis. preferred lipophilic Hibiscus Abelmoschus extracts are rich Thus, O inhibition is desirable. Inhibition or blocking of in polar lipids, including cerebrosides and other sphingolip O receptors permits unhindered B-receptor mediated stimu ids. lation of lipolysis reducing large, intractable triglyceride and These extraction processes are illustrated schematically in other fatty molecules to more readily metabolized, or mobi FIG. 2. Arefined hydrophilic Malvaceae extract produced by lized free fatty acids and the like. Also, oreceptor inhibi such a process and supplied by Plantech International Inc. is tion is believed to promote increases in fatlipogenesis, or fat 100 percent aqueous in the sense that no organic solvents are production, in the adipocyte. 45 employed in the extraction. The extract is standardized with Proteins kinase C ("pkC") is believed to actindependently polypeptides of molecular weight less than 5000 and is an to increase phosphodiesterase and reduce cyclic-AMP odorless slightly yellowish liquid at room temperature with levels, inhibiting lipolysis. Thus inhibition of the pkC recep maximum solids contents of 1 percent by weight and a tor 14 is desirable, decreasing phosphodiesterase levels and slightly acid to neutral pH in the range of from 5.8 to 6.8. permitting higher levels of cyclic-AMP to stimulate lipoly 50 The hydrophilic refined extract is described as being easily SS incorporated into the water phases of both skin and hair care Inventive topical application of Malvaceae extracts formulations and is suggested for use in creams and lotions, Pursuant to this invention, it has been discovered that a cleansing gels, hydrophilic gels, bath products, shampoos combination of water-soluble and lipophilic extracts from a and hair conditioners, liquid soap and body cosmetics. Such Malvaceae plant, when topically applied together or applied 55 an aqueous Hibiscus Abelnoschus fraction is supplied by so as to act concurrently, are apparently effective at modi Plantech International Inc. under the name "hydroplasmatic fying the metabolism of adipocytes in a manner consistent extract". with improving the cellulite condition. It may be postulated, A refined lipid extract of Malvaceae produced by such a without limiting the scope of the invention, that water process which is preferred for use in practicing the present soluble phenolic and protein-rich Malvaceae extracts are invention is supplied by Plantech International Inc. and is a apparently B-adrenergic simulators stimulating an increase slightly milky/light amber oil with a slight characteristic the breakdown offat. Malvaceae extracts rich in polar lipids odor that is compatible with oil and is soluble in water. The appear to inhibit the production of fat in adipocytes, appar extract comprises at least 1% polar lipids, the lipid balance ently through O-inhibition, so that the combined extracts being non-polar, has an iodine value of from 35 to 45 and a form a very effective cellulite treatment. 65 specific gravity at 20 degrees C. in the range of from 0.80 to In an 8-week clinical study, reported in Table 3 below, a 0.90. Such a lipid Hibiscus Abelmoschus fraction is supplied 44% reduction in the thickness of the fatty layer on subjects by Plantech International Inc. under the name "Malvaceae 5,705,170 9 10 Lipids PT2". Both extracts supplied by Plantech Interna be formulated into suitable vehicles. So far as activity is tional Inc. are prepared from entire plants. concerned, the ultimate test is the ability to reduce or control Chromatographic characterization of lipophilic extract fat deposits in vivo. From the data disclosed below, it may The refined lipophilic extract can be assayed by thin layer be concluded that an aqueous extract which provides an chromatography (“TLC") which separates the various lipid approximately 50% stimulation of lipolysis will be about as species presentin a sample. Suitable TLC assay methods are effective as known B-stimulants such as caffeine and the xanthines, and that higher simulations in excess of one known to those siallied in the art. In one method, by way of hundred percent are obtainable with preferred extracts. Inhi example, samples are prepared by dissolving aliquots of the bition of lipid synthesis is more difficult and a relatively lipophilic extract are thoroughly dissolved into a solvent modest inhibition of about 25%, in the test described below, system comprising a 2:1 mixture of chloroform and O is valuable. methanol, respectively, at a solids concentration of about In evaluating lipophilic fractions from other Malvaceae 20-50 mg/ml. species for use in the practice of this invention, fractions For the TLC analysis, of 0.25 mm thick silica gel wafers, displaying comparable chromatograms to those of FIG. 4 or typically 10x20 cm. or 20X20 cm. are washed, activated and FIG. 5, may have good efficacy and be functional equiva scored into 6 mm. lanes before use, in accordance with 5 lents of the preferred extracts of the invention. Preferably, standard practice. Portions of lipid (50 ug) in solvent as such equivalents contain both ceramide and cerebroside above are applied 2 cm from the bottom of the TLC plates constituents. Preferably also, a comparable glycolipid con as small dots. stituent is present, optionally with at least some non-polar The chromatogram is first developed in a chloroform: lipid fraction, Relative proportions as suggested by FIG. 5 methanol: water mixture (40:10:1) running 12 cm from the are also preferable. bottom of the plates and allowed to air dry. Next the plates Malvaceae Extracts: Testing Determination of Adipocyte are developed in a chloroform: methanol: acetic acid mix Metabolism ture (190:9:1) running to the top of the plates. Glycerin release was used as a parameter to quantify After air drying chromatograms are sprayed with a 50% lipolysis in actively metabolism adipocytes isolated from the sulfuric add and water mixture and heated to 220 C. (usually 25 thigh area of volunteers and evaluate various ingredients for done by laying the TLC on a 1-2 inch thick aluminum block their ability to stimulate adipocyte B receptors. placed upon a hot plate). This visualizes the lipid species as Refined, or purified Malvaceae extracts comprising pre they are charred and become brown. ferred aqueous or lipophilic fractions as described above, Referring to the chromatogram of FIG. 4, a fast-moving and some known B-adrenergic stimulators used in anticel group of lipids can be seen at the top of the plate. This is a 30 lulite treatments, namely the xanthines aminophylline, caf complex, heterogeneous mixture of lipids including wax feine and theophylline, were tested. Also tested, for com esters, hydrocarbons, triglycerides and squalane. In the parative purposes, were a crude Hibiscus Abelmoschus middle of the plate, clearly defined bands can be seen which extract and a herbal ingredient that has been used in anti are identifiable as cerebrosides and ceramides, as labeled. cellulite compositions, ivy extract. The results are reported An indeterminate group of very polar lipids which probably 35 in Table 1, below. Each agent was tested at several different comprises mixed glycolipids, remains near the origin or the concentrations, the results for the most effective concentra bottom of the plate. tion being reported. The densitometric graph of FIG. 5 elucidates the chro matogram of FIG. 4 in more detail from which additional TABLE 1. complexity of the lipophilic extract may be seen. For example to the right of the peaks characterized as glycolip Effect of Test Materials on Lipolysis ids are several bumps of unidentified lipids. This complexity Maximum. Concentration at Elevation is characteristic of biological-sourced materials and demon stimulation maximum stimulation of cAMP strates that the extract, though being a refined fraction is in Test material g mg/ml 9% no sense a specific fraction or purified isolate. The com 45 aminophylline 54.0 100 S plexity is believed significant in the overall efficacy of the theophylline 450 100 s lipophilic extract in the practice of the invention, although it caffeine 51.O 200 S is possible that this efficacy lies principally with the presence purified aqueous 1.0 100 >50 Malvaceae extract of a few components, for example some glycolipids, the lipophilic Malvaceae O a. s sphingolipids and at least a modest fraction of non-polar 50 extract lipids, possibly in the approximate proportions suggested by crude Malvaceae 14.0 O.75 s chromatography. extract Other Malvaceae plant sources ivy extract e e s In the light of our discovery of the valuable in vivo fat-reducing and controlling properties of the described 55 Lipolysis stimulation purified extracts of Hisbiscus Abelmoschus, it may be con Referring to Table 1, the above data indicate that, at the templated that other members of the large Malvaceae order, most effective concentration, the purified Malvaceae aque preferably, but not necessarily from the Hibiscus genus may ous extract ingredient of the invention was more than twice have comparable useful properties, with more or less as effective in stimulating lipolysis as was aminophylline, potency. Other Malvaceae genera include Malva, Althea, the best of the tested control materials. Aminophylline is a Hoheria, Sidalcea, Abutilon and Gossypium. Preferred aque well-known ingredient of many popular cellulite treatments ous extracts should be rich in proteins and polyphenols, and known as thigh creams and its principle benefit is its ability preferred lipophilic extracts should be rich in polar lipids to stimulate lipolysis. Xanthines do not stimulate improve including cerebrosides and other sphingolipids. ments in skin growth nor do they stimulate the growth and Useful refined extracts from such other plants must not 65 repair of blood vessels. have significant toxicity at effective concentrations. The Neither the lipophilic extract of Hibiscus Abelmoschus, extracts should also be cosmetically compatible in order to nor the ivy extract tested, displayed any significant lipolytic 5,705,170 11 12 activity, while the activity of the crude extract was very In addition, the lipophilic Hibiscus Abelmoschus extract modest compared with the potent stimulation of lipolysis showed less far less toxicity than any other tested material. induced by the purified aqueous Malvaceae extract. Higher Because they have a significant sphingolipid content and concentrations of the crude extract were no more effective. sphingolipids are known to inhibit protein kinase C activity, The poor performance of the other tested herbal ingredients it might be speculated that the inhibition of adipocyte lipid emphasizes the surprising nature of the potent lipolytic production reported for Malvaceae extracts was due to the activity exhibited by the refined aqueous Hibiscus Abelmon sphingosine content of those extracts. However, the data schus extract. contradict such a hypothesis. If inhibition of protein kinase cAMP elevation C activity were implicated, lipolytic activity should have As shown in the last column of Table 1, cAMP levels were been stimulated, whereas the Table 1 data show that lipolysis also monitored. "cAMP" is cyclic adenosine was not promoted by the lipophilic Hibiscus Abelnoschus monophosphate. or cyclic adenylic acid, an important rate eXtract. mediator of many cellular processes. These results indicated Furthermore, bovine sphingolipids, whose sphingolipid that the aqueous Malvaceae extract increased cAMP levels content would also inhibit protein kinase C activity and by more than 50% which is consistent with its role as a 15 should therefore strongly inhibit adipocyte fat production potent B-receptor agonist stimulating lipolysis. Elevated pursuant to such speculation, exhibit only very modest cAMP levels are induced by blocking phosphodiesterase, inhibition of adipocyte lipogenesis. Additionally, monitoring and are associated with fat metabolism, or lipolytic pro of cAMP levels found no increased level of cAMP induced CSSS by the lipophilic Malvaceae extract. Toxicity The pronounced inhibition of adipocyte lipid synthesis by In vitro toxicity studies with cells grown in culture the lipophilic Malvaceae extract is unexpected. demonstrated the purified aqueous Hibiscus Abelmoschus In summary, the data in Tables 1 and 2 show that both the extract to be non-toxic according to an industry standard aqueous Hibiscus Abelmoschus extract and the lipophilic which regards as non-lethalmaterials that do not cause more Hibiscus Abelnoschus extract have excellent cellulite treat than 50% death of cells at a concentration of greater than 15 25 ment properties and that they are respectively more effective mg/ml. The refined aqueous Hibiscus Abelnoschus extract than other test materials including aminophylline and known only began to kill some cells at a concentration of 15 mg/ml, adipocyte O2- and f-receptor modulators. The data also not show 50% mortality: it is therefore well within the show that the crude Hibiscus Abelnoschus extract is not standard of non-toxicity. effective. Inhibition of adipocyte lipid synthesis 30 Cellulite Treatments Employing Hibiscus Abelmoschus The ability of test materials to inhibit lipid synthesis was Extracts monitored as an increased retention of fat that globules of To take advantage of these valuable cellulite treatment isolated adipocytes exhibited, in order to evaluate the prop properties, the invention provides methods of treating erties of the test materials for their ability to inhibit adipo cellulite-afflicted tissues which comprise the topical appli cyte O-receptors and retard production of fats. The results 35 cation to the overlying dermal areas of treatment composi obtained are reported below in Table 2. tions containing either the individual extracts or both extracts. TABLE 2 The invention also provides novel cellulite treatment compositions having excellent anticellulite activity which Effect of Test Materials on Adipocyte Lipid Synthesis comprise a mixture of both extracts as will be described Maximum Concentration at more fully hereinbelow. This novel cellulite treatment com inhibition maximum Toxic effects position rapidly provides significant reductions in cellulite Test Material of adipocyte fat inhibition (conc.) which, without limiting the invention, can be attributed to a Aminophylline 1. al twin-pronged mechanism wherein lipolysis is stimulated by Theophylline ote 3. 3. 45 the aqueous Hibiscus Abelmoschus extract and lipogenesis is Aqueous Malvaceae de s 2. exact inhibited by the lipophilic Hibiscus Abelmoschus extract. Lipophilic Malvaceae 56% 5 mg/ml >40 mg ml The Hibiscus Abelmoschus extracts are cosmetically com exact patible and suitable for incorporation in known topical Bovine sphingolipids 11% 10 mg/ml 20 mg/ml creams, lotions and tonics having good aesthetic character Crude Malvaceae 69 10 mg/ml 20 mg/ml 50 istics. Both refined extracts are nearly odor-free, have little extract color are stable and readily miscible with a respective aqueous or oily cosmetic phase. The refined extracts are Lipogenesis inhibition incorporated in known cosmetic bases in proportions such as The above data show that lipophilic Hibiscus Abelmos to produce useful results in treating cellulite, especially chus extracts exhibit a striking ability to inhibit adipocyte fat 55 significant reductions of the sub-dermal fatty layers associ production, which ability is unique and is not remotely ated with cellulite, while avoiding excessively strong con matched by other test materials. Thus the refined lipophilic centrations that could with time produce toxic, or other Hibiscus Abelmoschus extract showed a 56 percent inhibi undesirable side-effects. tion of adipocyte fat whereas the closest control, bovine Cellulite treatment compositions incorporating either or sphingolipids was less than 20 percent as effective as the both Hibiscus Abelmoschus extracts are intended for appli refined Hibiscus Abelnoschus extract at twice the concen cation with light or moderate rubbing or massage to the skin tration. The potency of the crude Hibiscus Abelnoschus overlying cellulite-afflicted fleshy regions of the body, nota extract was even lower. No lipogenesis inhibition activity bly the thighs, buttocks abdomen and upper arms. Such was exhibited by the tested xanthines, aminophylline and application, according to the methods of the invention, is theophylline or by the refined aqueous Hibiscus Abelmos 65 made daily, preferably twice daily, and is continued for a chus extract. sufficient period to produce the desired reductions in cellu Toxicity lite symptoms. Depending upon the concentrations and 5,705,170 13 14 presence of active adjuvants, as described below, that period crude His biscus Abelnoschus extract or 2 percent will usually be at least four weeks before positive results aminophylline, respectively, and an enhanced composition become apparent to the user and at least eight weeks before according to the invention incorporated a number of supple they become significant and substantial. Most people will mental active ingredients including an alpha hydroxy acid to wish to continue the treatments for at least four further improve the skin. weeks and for several months beyond that providing a total For the clinical tests reported below, subjects were treatment period of six or more months during which the recruited examined and selected for those having cellulite topical cosmetic containing the refined Hibiscus Abelmos afflictions in the thigh area. Subjects lacking bi-lateral chus extract, or extracts, is applied. symmetry were disqualified as the tests were left thigh Concentrations of refined extracts versus right thigh comparatives. Suitable concentrations in topically applied cosmetic A 5-point grading scale was used to rate the cellulite bases of the refined extracts comprise from about 0.1 to severity of each subject. The scale ranged from 0 to 4, as about 10.0 percent by weight for each extract, based upon follows: the weight of the resultant cosmetic composition. A pre ferred range for the aqueous Hibiscus Abelmoschus extract 15 No cellulite. is from about 1... more preferably 2, to about 5 percent by Small bumps or depressions. weight. For the lipophilic Hibiscus Abelmoschus extract a Striations and bumps. somewhat lower preferred range is from about 0.5 to about Pronounced lumpiness of the skin and striations. 3 percent with proportions close to one or two percent being All of the above phus hard sub-surface nodules. preferred. Where mixed extracts are employed, the propor tion may range up to about 15 percent by weight, subject to Subjects with grades 1 and 2 cellulite were chosen as this is toxicity considerations. the most responsive stage, Relative proportions of mixed extracts Subjects were restricted from using any product on the Preferred cellulite treatment compositions according to thigh area other than the test product, were instructed to use the invention comprise a mixture of refined Hibiscus Abel 25 the test product twice per day at morning and at night, moschus extracts and, although an equal or lesser proportion without undue massage. They were also weighed and of the lipophilic extract can be used, pursuant to the instructed not to alter physical activity patterns. Any subject invention, it is also preferred that the to relative proportions whose weight deviated over an eight week period by more of aqueous to lipophilic extract provide a substantial pre than 5 percent was disqualified. ponderance of aqueous extract. This is because the aqueous Thigh diameter was measured with a tape measure fol extract is substantially less expensive than the lipophilic lowing a straightforward known procedure, substantially as extract and also appears to be somewhat less potent. The set forth in Smith C & T. Fatty layer thickness, clinical relative proportions may thus range from about 0.1 to 10 grading and the other parameters listed in Table 3 were parts of aqueous extract per part of lipophilic extract, but a determined by known methods such as those reported in the relative proportion in the range of 1 to about 7 parts of 35 Smith article. The data obtained from 10 subjects after 8 aqueous extract per part of lipophilic extract is preferred, weeks of product use are reported in Table 3, below. with a range of from about two parts to about five parts aqueous extract per part of lipophilic extract being more TABLE 3 preferred. Rates of application 40 Comparative Anticellulite Properties: changes in test parameters Suitable application rates of topically active agents can (except irritation) range from about 0.01 to 0.5 mg of active ingredients per Refined square centimeter of skin, and such application rates are Crude 2% Malvaceae Refined suitable for the active anticellulite refined Hibiscus Abel Malvaceae amino- extracts Malvaceae Parameters tested extract phylline (mixture) mixture + AHA moschus extracts employed in the present invention, with a 45 range of from 0.05 to 0.2 mg/cm being preferred. Liquid Thigh diameter no change -6% -1% -99 Fatty layer thickness -5% -22 -44 -389. phase cosmetics are generally applied at rates of about 2-3 Subjective +1.1% 35% -27. -55% mg/cm, with thicker lotions and creams being spread at improvement rates of up to about 5 or even 10 mg/cm. With a refined Clinical grading no change +33% +32% --48 extract proportion in the applied cosmetic composition of 50 Skin firmness: -2. +1%, 14% -39 instrumental from about 0.1 to no more than about 15 weight percent, this irritation reactions 2 4. O 2 gives a possible rate of application of active ingredients of grading) from about 0.002 mg/cm to 0.45 mg/cm in liquids, or to a Skin hydration 25% --22% --9% -8.4% maximum of about 1.5 mg/cm in cream form, although Surface smoothness -15% --14% --16 +699 rates at the limits of these ranges are not preferred. A 55 Skin firmness: --59 +12% --8% --44% preferred range is from about 0.01 to 0.5 mg/cm, with a subjective range of from 0.05 to 0.2 mg/cm active ingredient per unit skin area being more preferred. The refined Hibiscus Abelmoschus mix according to the Clinical Studies invention, either with or without supplements, was very A test cosmetic product according to the invention was effective at improving the cellulite condition and was sig formulated from a cosmetic base with about 1 percent nificantly more effective than the same base formula with refined lipophilic Malvaceae extract, rich in Malvaceae 2% aminophylline. The crude Hisbiscus Abelnosch.us derived sphingolipids, and with 3 percent refined aqueous extract produced little improvement in the fat-related cellu Malvaceae extract, rich in proteins. The test product was lite characteristics of thigh diameter and fatty layer thick evaluated over an eight week period on 10 subjects for its 65 ness. Both the supplemented and non-supplemented refined effect on cellulite and skin biophysical properties. Two Hibiscus Abelnoschus extracts produced a much more dra control compositions employed an equivalent proportion of matic reduction in these dimensions. The non-supplemented 5,705,170 16 refined extract mixture was not perceived by the test subjects assist in delivering the active ingredients to the vicinity of to be any better than aminophylline even although it caused the fatty deposits. much greater reductions in thigh diameter and fatty layer Antioxidants thickness. Antioxidants are also valuable to help reduce oxidative or However the refined Hisbiscus Abelmoschus extract mix free-radical damage, reduce irritation and moderate the ill ture supplemented with AHAS to improve the skin condition effects of subcutaneous toxins. Examples of suitable anti by stimulating skin cell renewal, was perceived by the oxidants are vitamins C and E, BHT and propyl gallate in subjects to be dramatically better than any other test com proportions known to be effective, for example from 1-5 position. The reason for this is apparent from the data in the percent by weight of the composition. lower half of the table which show that the supplemented Moisturizers extract mixture produced improvements in skin hydration, Moisturizers such as emollient oils and hyaluronic acid or firmness and smoothness that were very significantly better sodium hyaluronate are valuable to enhance the feel of a than any other tested material. topical application and to improve the skin surface as well It can be concluded from the Table 3 data that the as to counter possible drying effects of other ingredients, for combined Hibiscus Abelnoschus extracts are clinically 15 example, AHAs. Conventional proportions of from about 2 shown to be effective cellulite treatments, to be substantially to about 12 percent by weight of the composition can be more effective than aminophylline and to be even better used. when supplemented with a skin renewal or improvement Multi-functional Herbal Anticellulite Composition agent such as an AHA. The above-described and tested supplemented Hibiscus Supplemental active ingredients Abelnoschus extract composition demonstrated excellent As described the invention provides a cellulite treatment objectively measured and subjectively perceived cellulite composition and method which employ a combination of a treatment properties, but because of the presence of an alpha particular completely aqueous extract of Hibiscus Abelnos hydroxy acid as an active agent would not be regarded as a chus or other equivalent hibiscus plant with a refined lipid strictly herbal composition by herbalists and people prefer extract of the same plant which after 4, or preferably 8. 25 ring or requiring herbal or biological treatments. It would weeks of continuous daily topical application increase the therefore be desirable to provide a composition of compa ratio of lipolysis to lipogenesis and have a positive effect in rable efficacy to the supplemented refined Hibiscus Abel reducing cellulite. The positive results are measurable as moschus extract mixture which also provided substantial reductions in the thickness of the subcutaneous fatty layer structural skin improvements but which obtained these determined, for example, by careful comparative measure 30 improvements from herbal supplements. ments of thigh diameters. It would also be desirable to provide a cellulite treatment The use of a combination of refined aqueous and lipid composition which has a comprehensive multi-functional extracts or fractions of Hibiscus Abelanoschus has been mechanism of action. Cellulite is a multi-faceted, complex found particularly effective in directly attacking the fatty phenomenon of which sub-dermal fatty deposits and poor deposits associated with cellulite, apparently by both 35 skin condition are just two symptoms. increasing lipolysis and reducing lipogenesis. A "cellulite vicious circle” This beneficial action can be enhanced by supplementa FIG. 3 indicates schematically a "cellulite vicious circle" tion of the treatment with active agents that help improve of cause and effect. Thus, disturbed fat metabolism leads to microcirculation, improve skin condition or reduce fluid subcutaneous fat retention which encroaches on the retention. microvasculature, displacing and constricting it leading to Skin cell renewal poor microcirculation which in turn reduces the blood flow Of particular value are ingredients that increase skin cell to the dermis and epidermis. The deteriorated skin caused by renewal and thus improve the condition of the skin, increas the poor blood flow leads to retention of fluid. Together these ing its thickness and firmness, in quantities known to be phenomena create the visible signs of cellulite. The blatant effective. Some examples of such ingredients are 0.1-20 45 manifestation of unsightly symptoms frequently produces percent by weight of the composition of alpha hydroxy acid, negative psychological effects upon the afflicted subject, for example lactic acid, preferably at a pH of the composi leading to undesirable behavioral changes such as poor tion of from 3-6, pH-adjusting agents being included as eating habits and lack of exercise which, in milder form, necessary; a retinoid, for example from 0.1-3 percent vita may have initiated the disturbances in fat metabolism in the min A palmitate, which has good shelf life; or a biological 50 first place. Thus the cellulite cycle feeds upon itself. cell renewal stimulant for example, 0.1-5 percent biopeptide The numbers in parentheses in FIG. 3 refer to active (Sederma Laboratories). ingredients in a further example of the compositions of the Exfoliatives invention, described below, and serve to indicate upon what Also of value are exfoliatives which improve the appear stage of the cellulite circle a particular anticellulite agent is ance of the skin and may help stimulate skin cell renewal. 55 active. The first two such active agents are the refined Mechanical exfoliatives such as nylon spheres or crushed lipophilic Hibiscus Abelmoschus extract (1) and the refined abrasive organic matter, for example apricot pits, can be aqueous Hibiscus Abelmoschus extract (2). As indicated in incorporated in effective proportions, as known to those FIG. 3, these extracts are effective to modulate fat metabo skilled in the art, for example from about 1.0-20.0 percent lism to correct disturbances and to reduce subcutaneous fat by weight of the composition, preferably from about retention. However, they do not attack the accompanying 5.0-10.0 percent. symptoms of poor microcirculation, poor epidermal and Wasoactives dermal health, and fluid retention. Clearly, all ingredients Vasoactive ingredients which stimulate an immediate that have significant anticellulite efficacy will improve the increase in blood flow such as methyl nicotinate, butcher's visible signs of cellulite, eventually, broom, Peristan (Laboratory Serobiologic) or Mate extract 65 The following Example of a cellulite treatment composi are valuable in producing an immediate response and posi tion according to the invention is designed with herbal tive psychological perception. Such vasoactives may also ingredients to provide an optimal cellulite therapy employ 5,705,170 17 M 18 ing natural biological active ingredients, by mounting a -continued balanced attack on the five main cellulite symptoms shown EXAMPLE: in FIG. 3: disturbed fat metabolism; fat retention; poor Multi-functional Herbal Cellulite microcirculation; skin deterioration and fluid retention. Treatment composition To supplement the primary Hibiscus Abelmoschus extract ingredients, the invention provides a cosmetic formulation Engredient (CTFA Name) % Phase which also includes biologicals that are effective, or believed isoparaffin -- laureth 7 effective, treatments for poor microcirculation, for epider C12-15 alkylbenzoate 4.O E. mal and dermal health and for fluid retention. Biopeptides or Phase F O honey extract are suitable biologicals that can be included to C12-15 alkylbenzoate 10 F stimulate improvements in the microvasculature and to (3) TBD biopeptide 0.2 F improve skin condition or structure. Fluid retention can be tocopheryl acetate O.25 F treated by biological or herbal ingredients such as Echinacea (1) lipophilic Malvaceae extract 1.O F or coneflower extract and extracts of algae or Mate. These Phase G 15 activities are summarized in Table 4 below in which the imidazolidinyl urea 0.4 G parenthetical numbers correspond with the reference numer water 2.0 G als in FIG. 3, to show which stage of the cellulite cycle each FD & C Blue #1 0.05 G ingredient is intended to counter. "Plantech Trading Inc. TABLE 4 20 To prepare the composition, the phase B ingredients are added to the phase A ingredients at about 80° C. with Supplemental Anticellulite ingredients mixing, using a homogenizer. When thoroughly mixed to a Reference in homogeneous phase, phase C. ingredients are slowly added Ingredient Figure 3 to the mixture, with mixing. Phase D and phase E ingredi 25 ents are successively added in a similar manner. Mixing, still Aqueous Hibiscus abelmoschus extract (1) at about 80 degrees C. is continued until smooth. Using a Lipophilic Hibiscus abelnoschus extract (2) Biopeptide(palmitoyl tripeptide and (3) propeller mixer the composition is cooled to 60° C. and polymethacrylate) phase Fingredients are added. It is then cooled to 50° C. and Honey extract (4) phase G and H ingredients are successively added and the Echinacea extract (coneflower) (5) 30 complete composition is cooled to room temperature with Algae-aloe mix + Mate extract (6) propeller mixing. The resultant product is an esthetic, white to off-white The following Example incorporates the foregoing ingre cosmetic cream composition and having a mild agreeable dients into a cosmetic gel composition suitable for daily odor and good shelf life. The product is formulated entirely topical application by ordinary consumers without profes 35 with herbal active ingredients to have multifunctional anti sional supervision. cellulite properties. A commercial herbal cellulite treatment product from Dior, sold under the trademark SWELTE, recites four herbal EXAMPLE: active ingredients, namely, (extracts from) terminalia sericia Multi-functional Herbal Cellulite 4. and yisnaga vera to slim the thigh area and kola nut, a Treatment composition caffeine-containing extract, plus plectranthus to maintain an Ingredient (CTFA Name) 9. Phase ideal lipid or fat balance. Tests conducted on this Dior SVELTE product as described and reported in connection Phase A with Table 3, hereinabove, gave the following results in water 45.9 A. 45 comparison with the preferred embodiment of the invention disodium EDTA 0.1 A. comprising both lipophilic and aqueous refined Hibiscus (6) algaefaloe mixture 20 A ethoxydiglycol 8O A. Abelmoschus extracts together with AHAs: polymethylmethacrylate 10 A. methyl paraben O.2 A. TABLE 5 Phase B 50 Comparative Anticellulite Properties: changes in test cetyl alcohol 15 B parameters (except irritation (polyoxyethylene) stearyl ether 0.75 B dimethicope 40 B Dior Refined Malvaceae cyclomethicone 20 B Parameters tested SVELTE mixture + AHA propylparaben O. B 55 Phase C Thigh diameter -7% -9 Fatty layer thickness -179 -38 (4) honey extract 7O C Subjective improvement -24% -55% (2) aqueous Malvaceae extract 50 C Clinical grading -37% +48% (6) Mate 20 C Skin firmness: instrumental - 7%. 37% (5) coneflower or Echinacea extract 2O C titation reactions 2 sodium hyaluronate 10 C (grading) Phase D Skin hydration -379, -8.4% Surface smoothness 219 --69% water 2O D Skin firmness: subjective 44% triethanolamine 1.25 D Phase E 65 It can be seen that the inventive embodiment provided better polyacrylamide + C13-14- 3.5 E results in every test, in some instances, for example, all important fatty layer thickness, dramatically better results. 5,705,170 19 20 INDUSTRIAL APPLICABILITY aqueous Hibiscus Abelnoschus extract, from about 0.5 to The present invention is particularly suitable for applica about 3 percent of said lipophilic Hibiscus Abelmoschus tion in the cosmetics, body shaping and health spa industries extract, said composition being effective to stimulate adi providing new and useful commercially marketable cellulite pocyte lipolysis and to inhibit adipocyte fat production. treatment compositions and methods of treating cellulite. 5. A cellulite treatment composition according to claim 2, While an illustrative embodiment of the invention has supplemented with an effective quantity of an active agent or been described above, it is, of come, understood that various agents to improve microcirculation, improve skin condition modifications will be apparent to those of ordinary skill in or reduce fluid retention. the art. Such modifications are within the spirit and scope of 10 6. A cellulite treatment composition according to claim 4 the invention, which is limited and defined only by the comprising one or more supplements selected from the appended claims. group consisting of from about 0.1-20 percent by weight of We claim: the composition of an alpha hydroxy acid, the composition 1. A cellulite treatment composition comprising: having a pH of from 3-6; a retinoid, in a proportion of from a) a cosmetic base; 15 0.1-3 percent vitamin a palmitate; from about 0.1-5 percent b) from about 0.1 to about 10.0 percent by weight of the by weight biopeptide; from about 1.0-20.0 percent by treatment composition of a refined aqueous extract of weight of a mechanical exfoliatives; from about 1.0-5.0 Hibiscus Abelmoschus rich in proteins; and percent by weight of a vasoactive ingredient; from about c) from about 0.01 to about 10.0 percent by weight of the 1.0-5.0 of an antioxidant; and from about 2 to about 12 treatment composition of a refined lipophilic extract of 20 percent by weight of a moisturizer. Hibiscus Abelmoschus rich in sphingolipids said 7. A method of treating cellulite-afflicted tissue compris refined extracts being present in a relative proportion of ing the topical application of a cosmetic composition con from about 1 to about 7 parts of aqueous extract perpart taining a sufficient quantity of a refined aqueous extract of of lipophilic extract; Hibiscus Abelmoschus to stimulate adipocyte lipolysis. said composition being topically effective when applied to 25 8. A method according to claim 7 wherein from about 0.1 cellulite afflicted tissue to reduce fatty tissue deposits. to about 10.0 percent be weight of the aqueous extract of 2. A cellulite treatment composition according to claim 1, Hibiscus Abelnoschus is applied daily for at least four being a cosmetic composition intended for daily topical weeks. application and providing a significant measurable improve 9. A method according to claim 8 wherein the aqueous ment in cellulite after at least 8 weeks of such daily topical extract of Hibiscus Abelmonschus is applied daily for at least application, said composition comprising, in proportions by eight weeks. weight, from about 2 to about 5 percent of said refined 10. A method according to claim 7 further comprising the aqueous Hibiscus Abelnoschus extract, from about 0.5 to topical application of a sufficient quantity of a refined about 3 percent of said lipophilic Hibiscus Abelnoschus lipophilic extract of Hibiscus Abelnoschus to inhibit adipo extract, said composition being effective to stimulate adi 35 cyte lipogenesis when said composition is applied topically pocyte lipolysis and to inhibit adipocyte fat production. to cellulite-afflicted tissue. 3. A cellulite treatment composition comprising: 11. A method according to claim 10 wherein both the aqueous and lipophilic extracts of Hibiscus Abelmoschus are a) a cosmetic base; applied daily for at least eight weeks in a concentration of b) a sufficient quantity of a refined aqueous extract of a from about 0.1 to about 10.0 percent by weight of the plant species of the Malvaceae order to stimulate applied composition. adipocyte lipolysis when said composition is applied 12. A method of treating cellulite-afflicted tissue compris topically to cellulite-afflicted tissue; and ing the topical application of a cosmetic composition con c) a sufficient quantity of a refined lipophilic extract of taining a sufficient quantity of a refined lipophilic extract. of said plant species to inhibit adipocyte lipogenesis when 45 Hibiscus Abelmonschus to inhibit adipocyte lipogenesis said composition is applied topically to cellulite when said composition is applied topically to cellulite afflicted tissue. afflicted tissue. 4. A cellulite treatment composition according to claim 3, 13. A method according to claim 12 wherein the lipophilic being a cosmetic composition intended for daily topical extract of Hibiscus Abelmoschus is applied daily for at least application and providing a significant measurable improve 50 eight weeks in a proportion of from about 0.1 to about 10.0 ment in cellulite after at least 8 weeks of such daily topical by weight of the applied composition. application, said composition comprising, in proportions by weight, from about 2 to about 5 percent of said refined e - 23 : :