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Metal+Metallurgy 2015 end show report

Metal + Metallurgy China 2015 Completed with a Great Success - A cluster of overseas exhibitors highlighted the international pavilion - The newly launched Automation Sector attracted more visitors - All round good reports consolidated the show position in the world

As Asia's largest and the world's second largest exhibition in metal and metallurgical industry, Metal + Metallurgy China 2015 (a collective name for the 13th China International Foundry Expo, the 15th China International Metallurgical Industry Expo, the 13th China International Industrial Furnaces Exhibition and the 11th China International Refractories and Industrial Ceramics Exhibition) came to a successful end on April 3rd at the newly built China Expo Complex in Hongqiao CBD. The four-day exhibition attracted 1,026 exhibitors from 20 countries and regions with a total display area of 67,000 sqm and the total visits exceeded 61,349.

The data showed that, following the last exhibition, Metal + Metallurgy China 2015 has made great achievements, despite only one-year preparation: a cluster of overseas exhibitors, grand and magnificent domestic enterprise exhibition area, eye-catching newly-added exhibition sections, and high praise from all exhibitors. As pointed out by James Fu, General Manager of Hannover Milano Fairs China Ltd., one of the exhibition organizers, “Metal + Metallurgy China has a strong appeal and exerts great industry influence. Enterprises at home and abroad highly recognize this trade platform in its effective value. We are inspired to continue to provide professional, innovative and quality services and develop the exhibition into a world-class metallurgy event with wide industry coverage and high brand value”.

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Metal+Metallurgy China 2015 end show report

Differed from previous exhibitions, the organizers restructured the layout of this exhibition. The international exhibition area was highlighted, aiming at creating an atmosphere of competition between Chinese and foreign enterprises, and pushing Chinese enterprises to catch up with international exhibitors. Well-known enterprises, including I.M.F., DISA, Savelli, Sinto, FONDARC, Morgan, Eirich, ABP, INDUCTOTHERM, CAPITAL, INSERTEC, Primetals, ANDRITZ, Fill, Exone, ASK, EBNER, Kao, Fuji Electric, Paul Wurth, Grenzebach SH, Hidea, Zhiheng and MAGMA, all debuted new products and flagship products. Meanwhile, German pavilion consisted of Uni-Geraete GmbH, ASK CHEMICALS, KUTTNER and Drache, made a splendid appearance with casting and metallurgical products.

With the increasing market demand of industrial robots and the growing of the industry scale, this year’s show newly added a robots and automation section to introduce all kinds of popular robot products used in casting and metallurgy field. World-famous companies, including ABB, Fanuc and KUKA, brought various fast, flexible and precise robot arm products, and staged an automation technical contest on the scene, which attracted many professional visitors.

In addition, the Domestic Pavilion also attracted numerous top Chinese companies from Beijing, Shanghai, , , , Changzhou, , , , , Fujian, , , and to showcase their star products.

To effectively promote the exchange and trade in the industry, a range of industry summits, forums and technical seminars were held during the exhibition, including: China International Steel Summit, the 7th Chinese Foundry Summit, China International Thermal Processing Technology Forum, the 3rd China International Refractory Production and Application Conference, the 13th International Steel Market and Trade Conference, etc. Industry leaders, merchants and celebrities gathered together to discuss how to promote the in-depth integration of informatization and industrialization and how to maintain an orderly and healthy development under the complex macroeconomic environment, so as to grasp the

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Metal+Metallurgy China 2015 end show report industry development trends. International exhibitors such as AVURE, Paul Wurth, Primetals Technologies and FLOW-3D CAST also held presentations during the exhibition to expand their brand influence. The exhibition also attracted buyer groups from India, Indonesia, Malaysia, Saudi Arabia and Iran. CCTV, Shanghai Television, , China News Service, Economic Daily and other mainstream media all reported the event.

Committed to creating industrial glory and promoting industrial innovation, Metal + Metallurgy China 2015 was jointly organized by China Iron and Steel Association, China Foundry Association, Chinese Mechanical Engineering Society, Metallurgical Council of CCPIT, Industrial Furnace Institution of CMES and Hannover Milano Fairs Shanghai Ltd.

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Metal+Metallurgy China 2015 end show report

1. Overview

A. The arrival situation of everyday:

Data Percentage of new arrive 2015/3/31 100% 2015/4/1 93.25% 2015/4/2 91.70% 2015/4/3 66.90% Total 94.57%

3.25%

19.29% 36.62% 2015/3/31 2015/4/1 2015/4/2 40.84% 2015/4/3

B. Quality analysis of visitors Information:

FormFilling Info 33.11%

BusinessCard Info 66.89%

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Metal+Metallurgy China 2015 end show report

C. The analysis of contact ways:

Sample Number 100.00%

Information with Address 95.68%

With Phone Number 64.09%

With Fax Number 61.99%

With Email 63.00%

With Mobile Number 91.70%

D. Analysis Based on Ways of Contact:

Sample Number 100.00%

At least 5 ways of contacts 45.73%

At least 4 ways of contacts 62.10%

At least 3 ways of contacts 73.89%

At least 2 ways of contacts 97.06%

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Metal+Metallurgy China 2015 end show report

2. Analysis of visitors’ locality:

A. The source of the visitors’ region:

Local Visitors Visitors from abroad 26.65% 3.50%

Visitors from Hong Kong Macau and Other Taiwan MainLand 0.93% China Visitors 68.92%

B. The classified statistic of the visitors’ area (not including local visitors):

Central Southwest China Northeast China 8.72% South China 2.40% China 4.38% 5.08%

North China 13.98%

Northwest China 1.57% 63.87%

C. Provinces analysis:

Relative Area Province Percentage Northeast China Liaoning 4.11%

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Metal+Metallurgy China 2015 end show report

Jilin 0.52%

Heilongjiang 0.45%

Subtotal 5.08%

North China Hebei 5.47%

Beijing 5.03%

Tianjin 1.62%

Shanxi 1.57%

Inner 0.29% mongolia Subtotal 13.98%

East China 31.12%

Zhejiang 15.35%

Shandong 12.29%

Anhui 2.81%

Fujian 1.51%

Jiangxi 0.79%

Subtotal 63.87%

South China Guangdong 4.04%

Guangxi 0.34%

Subtotal 4.38%

Central China Henan 4.86%

Hubei 2.31%

Hunan 1.55%

Subtotal 8.72%

Northwest China Shaanxi 0.99%

Xinjiang 0.20%

Ningxia 0.18%

Qinghai 0.13%

Gansu 0.07%

Subtotal 1.57%

Southwest China 1.03%

Chongqing 1.01%

Guizhou 0.25%

Yunnan 0.09%

Tibet 0.02%

Subtotal 2.40%

Total 100.00%

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Metal+Metallurgy China 2015

The proportion illustration of the visitors with various provinces （not including local visitors）

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Metal+Metallurgy China 2015 D. Analysis of China Mainland: from which visitors came more than 20(not including local visitors):

Relative Area City Province Percentage Northeast China Dalian Liaoning 1.60%

Shenyang Liaoning 0.83%

North China Beijing Beijing 5.03%

Tianjin Tianjin 1.62%

Shijiazhuang Hebei 0.88%

Taiyuan Shanxi 0.74%

Baoding Hebei 0.72%

East China Jiangsu 5.66%

Kunshan Jiangsu 4.65%

Wuxi Jiangsu 4.38%

Changzhou Jiangsu 4.11%

Hangzhou 2.90%

Qingdao Shandong 2.61%

Ningbo Zhejiang 2.49%

Jinan Shandong 1.51%

Linyi Shandong 1.33%

Nanjing Jiangsu 1.19%

Nantong Jiangsu 1.10%

Wenzhou Zhejiang 1.03%

Weifang Shandong 0.85%

Yantai Shandong 0.76%

Jiangyin Jiangsu 0.74%

Yongkang Zhejiang 0.74%

Taizhou Zhejiang 0.74%

Zhangjiagang Jiangsu 0.70%

Changshu Jiangsu 0.70%

Jiaxing Zhejiang 0.70%

Zibo Shandong 0.67%

Taizhou Jiangsu 0.67%

Yiwu Zhejiang 0.67%

Yangzhou Jiangsu 0.65%

Zhenjiang Jiangsu 0.56%

Hefei 0.56%

Yixing Jiangsu 0.56%

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Metal+Metallurgy China 2015 Wujiang Jiangsu 0.49%

Taicang Jiangsu 0.47%

Danyang Jiangsu 0.47%

Xuzhou Jiangsu 0.47%

South China Guangdong 0.97%

Shenzhen Guangdong 0.85%

Central China Wuhan 1.15%

Zhengzhou Henan 0.90%

Luoyang Henan 0.72%

Xinxiang Henan 0.56%

Zhuzhou 0.52%

Changsha Hunan 0.49%

Northwest China Xi'an Shaanxi 0.63%

Southwest China Chongqing 1.01%

3. Analysis of country and area:

Relative Country/Area Area Country/Area Percentage Number North America USA 4.90%

Canada 0.70%

Subtotal 5.60% 2

Africa Sudan 1.05%

Senegal 0.70%

Tunisia 0.35%

Subtotal 2.10% 3

South America Brazil 3.85%

Chile 0.70%

Mexico 0.70%

Argentina 0.70%

Peru 0.35%

Ecuador 0.35%

Subtotal 6.65% 6

Europe Russia 5.59%

Turkey 4.55%

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Metal+Metallurgy China 2015 France 2.10%

Italy 1.40%

Ukraine 1.40%

Germany 1.05%

Albania 0.70%

United Kingdom 0.70%

Slovenia 0.70%

Spain 0.35%

Netherlands 0.35%

Denmark 0.35%

Subtotal 19.24% 12

Asia Korea 17.48%

Japan 9.09%

India 3.85%

Thailand 3.15%

Iran 2.80%

Uzbekistan 1.75%

Saudi Arabia 1.40%

Lebanon 1.05%

Bangladesh 0.70%

Mongolia 0.70%

Philippines 0.70%

United Arab Emirates 0.70%

Myanmar 0.35%

Kuwait 0.35%

Singapore 0.35%

Israel 0.35%

Indonesia 0.35%

Malaysia 0.35%

Subtotal 45.47% 18

Taiwan China 16.43%

Hong Kong China 4.20%

Macau China 0.35%

Subtotal 20.98% 3

Total 100.00% 44

5. Analysis of Titles & Departments of Visitors

A. Classified statistic of the visitors’ department

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Metal+Metallurgy China 2015

Technology Purchasing Service 16.62% 4.83% 1.16%

Management Sales 50.60% 25.66% Not Specify 1.13%

B. Classified statistic of the visitors’ position

Staff 20.02%

Manager 46.72%

Decision Maker 32.93% Not Specify 0.32%

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Metal+Metallurgy China 2015 6. Analysis of Questionnaires Filled Out by Visitors:

1) What is your industry?

Metallurgy 20.62%

Foundry 38.49%

Industrial Furnace 10.45%

Heat-treatment 9.74%

Trading of Steel materials, Castings… 7.31%

Bearing 3.92%

Machinery manufacturing 11.72%

Power Industry/Power Station 2.42%

Machine Tool 4.53%

Shipping 2.62%

Aerospace 3.62%

Auto, Motorbike 6.80%

Industrial Design 5.76%

Robotics and automation 4.81%

Other 5.64%

2) What is your job title/position?

Owner/Partner/Self Employed/Board Member 14.86%

Proprietor/General Manager 21.55%

Departmental Director 14.50%

Head of Department/Section Manager 24.17%

Other Commercial Employee 6.88%

Skilled Worker/Foreman 9.31%

Civil Servant 4.85%

Professor/University Lecture/Teacher 3.59%

Apprentice/Student 2.34%

Other 4.21%

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Metal+Metallurgy China 2015 3) What is your involvement in purchasing?

Final approval 29.22%

Recommendations 35.69%

Specifying requirements 19.33%

No involvement 15.76%

4) What are your product interests?

Metallurgical materials 15.43%

Metallurgical equipment 17.65%

Iron & steel products 17.21%

Nonferrous products 15.68%

Foundry equipment 26.14%

Foundry materials 19.59%

Castings 18.93%

Industrial furnaces and kilns 7.13%

Industrial automation 11.29%

Refractory material 11.33%

Heat treatment 10.36%

Technical processes 8.18%

Information & trade 3.86%

Robotics and automation 7.28%

Other 2.64%

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Metal+Metallurgy China 2015 5) How did you hear about Metallurgy + Metal China?

Direct Mail from Organiser 28.06%

Direct Mail from Exhibitor 25.03%

Email from Organiser 15.34%

E-newsletter 5.47%

Newspaper 2.75%

Websites 20.96%

TV 1.13%

Radio 0.60%

Friend,Colleague 6.88%

6) Would you like to receive information on Metallurgy + Metal China?

Yes 83.85%

No 16.15%

7. Exhibitor Feedback

Would you like to participate in Metal + Metallurgy China again？

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