BBC Local Radio, Local News & Current Affairs Quantitative Research August - September 2015 A report by ICM on behalf of the BBC Trust Creston House, 10 Great Pulteney Street, London W1F 9NB
[email protected] | www.icmunlimited.com | +44 020 7845 8300 (UK) | +1 212 886 2234 (US) ICM Research Ltd. Registered in England No. 2571387. Registered Address: Creston House, 10 Great Pulteney Street, London W1F 9NB A part of Creston Unlimited BBC Trust Local Services Review, 2015 - Report Contents Executive summary .......................................................................................................................... 3 1. Background and methodology ................................................................................................. 6 1.1 Background ........................................................................................................................... 6 1.2 Methodology ......................................................................................................................... 6 1.3 Presentation and interpretation of the data ......................................................................... 7 2. BBC Local Radio ...................................................................................................................... 9 2.3 Types of local news and information consumed – unprompted ......................................... 11 2.4 Times of day BBC Local Radio is listened to, tenure with station and hours per week listened ..........................................................................................................................................