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13-26 June 2016 ! s r a ye 2 0 C 016 g 1 NTENT - Celebratin www.contentasia.tv l www.contentasiasummit.com What’s inside Fox Nets best & worst week in Asia Mega series deal coincides with S’pore carriage woes MAIN COLOR PALETTE 10 GRADIENT BG GRADIENT R: 190 G: 214 B: 48 R: 0 G: 0 B: 0 Take the green and the blue Take the green and the blue C: 30 M: 0 Y: 100 K: 0 C: 75 M: 68 Y: 67 K: 90 from the main palette. from the main palette. DW rolls out 1st Opacity: 100% Opacity: 50% R: 0 G: 80 B: 255 R: 138 G: 140 B: 143 Blending Mode:Fox Normal Networks BlendingGroup Mode: Hue(FNG) has just had C: 84 M: 68 Y: 0 K: 0 C: 49 M: 39 Y: 38 K: 3 Euromaxx Malaysia what could possibly go down in history as both its best and worst week in Asia. Malay edition debuts on Best because a content coup, pulled HyppSensasi HD off by Chinese entertainment head Cora Yim, gives FNG exclusive global rights (outside of China) to next year’s mega Malaysian IPTV platform operator, TM Net, mainland series – the epic Ruyi’s Love in has premiered the first local Malay edition the Palace. The series, a sequel to Em- of Deutsche Welle’s magazine show, Euro- presses of the Palace, is expected to be maxx, on HyppTV. the Chinese drama series of 2017. The half-hour weekly show premiered on Worst because, despite clear efforts local channel, HyppSensasi HD, coinciding to keep the news under the radar until with the start of this year’s Muslim fasting the last possible moment, word started month of Ramadan. spreading that Singapore cable platform, StarHub, is dropping eight FNG channels Full story on page 4 in the next few weeks. And, what’s more, hard-fought renewal negotiations for all the others are by no means settled. Roots breaks When it could be coaxed to issue a public statement, StarHub said dropping Philippines records channels was “always the last resort”. US$30m mini-series gives “Regrettably, when they do happen, it is usually due to pressing reasons which Zhou Xun stars in Ruyi’s Love in the Palace History highest 2-hour av- make carriage of the channels unsus- erage rating ever tainable, such as low viewership or Sure, on some level everything is con- prohibitive costs,” said Lee Soo Hui, nected. StarHub’s head of media business Industry leaders for the past few years A+E Studios’ epic series unit. have talked about an evolution that will Roots has given History FNG Singapore’s general man- see channels divided into two groups – in the Philippines its ager, Fion Yeo, said the network high-end premium and cheap/cheer- highest two-hour rat- was “doing our best to keep as ful/basic. Channels in the middle will be ing average ever. The many of our channels on air... squeezed out as the era of the skinny finale of the four-part we are currently in renewal nego- (some prefer to say “core”) bundle takes mini series was also the tiations with StarHub and while we hold. number one programme cannot comment on the specifics of If this is the start of the squeeze, it’s clear on English-language entertain- that discussion, we remain optimistic that that FNG has no intention of giving up ment cable channels (excluding sports, an agreement will be reached”. ground on the premium end of the scale movies, kids), according to Kantar Are the two – fewer channels in Sin- by dropping the ball on content invest- Media data (urban Philippines panel, gapore and higher investment in Chi- ment for its flagship services, such as Star Roots episode four, 3 June 2016, 9pm- nese content for global distribution – Chinese Channel. 11pm; averaged 81,427 P16+/Rtg% connected? More on page 10 1.13 in PTV homes). C NTENTASIA 13-26 June 2016 Page 2. Hatayama to head StarHub backs Asian studio Nippon int’l unit US$13 million investment in mm2 completes Nippon TV has StarHub’s acquisition of an S$18-million/ appointed US$13.3-million stake in Singapore-based Atsushi regional film/TV production house mm2 Hatayama Asia has successfully closed. as president StarHub’s chief technology officer, of interna- Mock Pak Lam, has been appointed tional busi- to mm2 Asia’s board as a non-execu- ness devel- tive director, effective 10 June, as part opment. of the investment. Hatayama, The proposed acquisition of 44 million who joined Ah Boys to Men new ordinary shares was announced in Nippon TV as a Atsushi Hatayama March this year. and distributing titles such as Malaysia’s news reporter in 1984, replaces Yukiko mm2 Asia has co-produced and/or The Journey and Taiwan’s Café.Waiting. Kimishima, who shifts from Tokyo to New distributed more than 50 films across Asia Love. The company is headquartered in York on 1 July as president of Nippon TV since 2008, including co-producing Ah Singapore, and has a presence in Ma- International Corporation. Boys to Men and Long Long Time Ago; laysia, Hong Kong, Taiwan and China. The advertising industry is undergoing unprecedented change. Platforms are expanding, feedback is instant, and the consumer has taken control. Maneuver through the complicated but crucial arena of brand building seen through the eyes of the world’s most powerful marketers. Don’t miss CNBC’s latest program Marketing.Media.Money www.cnbc.com/marketingmediamoney Visit asiaschedule.cnbc.com for a full program guide listing. For distribution enquiries, please email [email protected] 13-26 JUNE 2016 page 2. C NTENTASIA 13-26 June 2016 Page 3. Limbourg boosts global co-production DW boss talks about democracy and freedom @ Global Media Forum opening German international broadcaster, Deutsche Welle (DW) is ramping up inter- national co-productions with broadcast- ers from around the world, DW director general Peter Limbourg told delegates at the opening of this year’s DW Global Me- dia Forum in Bonn on Monday (13 June). “This is a first in international broadcast- ing. And an important step in recognising the value of the contribution of regional partners,” Limbourg said, highlighting lo- cal expertise and perspective. DW has more than 4,000 partners around the world, including more than 1,000 across all platforms in Asia. Limbourg said DW’s partners “will be playing a vital part in our new digital strategy. Mobile access of information is a growing factor. We want to grasp the opportunity and make sure that our con- tent is available for our users on all plat- forms”. More than 2,000 delegates from 100 countries are in Bonn for the three-day event. This year’s theme is “Media. Free- dom. Values.”. In his opening address at this ninth an- easier to distribute disinformation and to dia channels. nual event, Limbourg expressed strong manipulate. “Only when people are able to com- support for freedom of speech and free- “Therefore, we need to rethink the way municate freely, there will be change. dom of the press, which he said were in- in which we perceive, demonstrate and The possibility to share ideas and values creasingly facing limitations all over the spread our values. Delivering our journal- with others and the chance to inspire world. istic content to our audiences is calling those, who are still under the control of “We want freedom of speech to be a for a new approach,” he said. dictatorial regimes. universal right... We want journalists to be Reaffirming DW’s commitment to digi- “Nothing – and I stress – nothing – justi- able to be critical without having to fear tisation and multi-screen delivery, Lim- fies a limitation of the freedom of expres- retribution,” he said, adding: “Sadly this is bourg said a vast number of users was sion to be rooted within a democratic being impaired in more and more coun- already being reached via mobile and constitution,” he said to applause from a tries”. social media. He also said DW would packed auditorium. “All of us are working for the advance- continue to broadcast linear TV, produce Limbourg closed by saying that “the ment of open societies and the free ex- radio programmes and make content end of the freedom of expression is also change of information. available in 10 languages online. the beginning of the end of democracy. “But still, limitations on political action, “But the most efficient way of contrib- There are simply no more excuses when on human rights and the freedom of uting to the global debate, is to enable this point is reached. Each and every speech continue to threaten the values as many of our users as possible to join one of us is called upon to stand up and we expect to be universal,” he said. in directly with solid knowledge of the demand the freedom of expression loud In today’s digital age, “it has become facts through their preferred social me- and clear.” C NTENTASIA 13-26 June 2016 Page 4. DW rolls out 1st Euromaxx Malaysia Malay edition debuts on TM Net’s HyppSensasi HD channel Malaysian IPTV platform operator, TM Net, has premiered the first Malay edi- tion of Deutsche Welle’s (DW) magazine show, Euromaxx, on HyppTV. The half-hour weekly show premiered on home-grown channel, HyppSensasi HD, coinciding with the start of this year’s Muslim fasting month of Ramadan. Hosts of the Malaysian edition are local person- alities Nina Nadira and Hunny Madu.