Start-Up Valuation for Internal Corporate Venture of PT Telekomunikasi Indonesia Tbk (Case Study: Venture B)

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Start-Up Valuation for Internal Corporate Venture of PT Telekomunikasi Indonesia Tbk (Case Study: Venture B) EJBMR, European Journal of Business and Management Research Vol. 4, No. 5, September 2019 Start-Up Valuation for Internal Corporate Venture of PT Telekomunikasi Indonesia Tbk (Case Study: Venture B) Cynthia Ghaida Subroto and Subiakto Sukarno unicorn start-ups if the company does nothing. Abstract— To adapt with phenomenon in industry 4.0 which To adapt with the phenomenon, Telkom is now disruptive technology quickly emerges and can threaten many transforming to become a digital telecommunication companies, PT Telekomunikasi Indonesia Tbk (Telkom) company as the vision of the company is “Be the King of implements internal corporate venturing by establishing Digital in the Region” with mission “Lead Indonesian Amoeba Digital Program that is lab to manage innovation by employees who form a team named Amoeba. Amoebas are Digital Innovation and Globalization”. One way to achieve incubated by adopting lean start-up methodology thus they can the goal is by implementing internal corporate venturing be considered as a start-up. They have to go through steps of through establishment Amoeba Digital Program that is innovation journey and after all the steps are passed and there corporate innovation lab from Telkom to manage innovation is potential upscale revenue, they will become Business As by employees who form a team named Amoeba. Usual of Telkom. Venture B is one of Amoebas that has Amoebas are incubated by adopting lean start-up launched its product and generated revenues. However, recent Venture B’s revenues is decreasing, thus Venture B needs to methodology thus they can be considered as startups. Each implement new business model and needs more financing. A Amoeba has to go through innovation journey that consists problem confronting Telkom as the parent company which of five steps which are Idea Generation and Validation, provides the venture capital is determining the value of the Customer Validation, Product Validation, Business Model venture to determine whether funding should be provided. Validation, and Market Validation. Amoebas will be fully Therefore, this research is conducted to give insight on how funded by Telkom as the parent company as they passed much the venture is really worth and how Venture B will be going in the future. Methodology used in this research is both each step. Amoebas that have passed all the steps, have qualitative and quantitative approach to understand the reached zero EBITDA, and show potential upscale revenues business situation and get a picture of the venture in a form of will exit and become Business As Usual of Telkom. numbers or value. Combined of Damodaran and First Chicago Venture B is one of Amoeba that has launched its method will be used to value the venture considering these product, generated revenues, and reached Market Validation methods can overcome issues emerged in valuing start-up company and provide better view on Venture B’s overall step. It gives services in selling digital game voucher and potential through combining the value of three different other digital voucher for merchants especially internet cafes scenarios. The value of Venture B with new business model that will sell online voucher to gamers. It should have been then will be compared with the value of Venture B with exit soon and become Business As Usual. However, recent existing business model. From the result, Telkom can know Venture B’s revenue is decreasing, thus Venture B needs to how much Venture B is really worth which can help Telkom implement new business model, repeat the innovation determine future strategy. journey from Customer Validation, and needs additional Index Terms—corporate venturing, Damodaran method, fund to develop the new business. First Chicago method, start-up, valuation A problem confronting Telkom as the parent company which provides the venture capital is determining the value of the venture to determine whether funding should be I. INTRODUCTION provided. If the proposed product or service provided by the Nowadays, the world including Indonesia is facing venture has no value or benefit to the company, then it industry 4.0 which in this era, disruptive technology quickly should not be developed. Valuation can be a way to give emerges and can threaten many companies that are not agile insight on how much the venture is really worth and how in adapting to the growth of technology. Successful Venture B will be going in the future. companies are companies that can fulfil people needs with Venture B was established in 2017. Since then, there are digital innovation, even start-up companies can defeat 8,095 registered merchants with 4,161 of them are active mature corporations. These new start-ups could be a threat merchants that spread in various regions across all island in for PT Telekomunikasi Indonesia Tbk, or in short Telkom, a Indonesia. It also does not have any competitors that doing state-owned and the largest information and communication the same business. Currently Venture B is selling PC game technology enterprise and telecommunications network in vouchers from seven games that are PCgame1, PC game2, Indonesia. In few years, Telkom may be defeated by the PCgame3, PCgame4, PCgame5, PCgame6, PCgame7. They also sell electricity (PLN) voucher and receive payment of PLN Postpaid, phone credit, and internet voucher. Cynthia Ghaida Subroto is with the Master of Business Administration, In the new business model, Venture B will sell PC game Bandung Institute of Technology, Ganesha St. 10, Bandung, 40132 voucher as existing in addition with mobile games voucher Indonesia (e-mail: [email protected]). Subiakto Sukarno is with the Master of Business Administration, from three games and bundling of Wi-Fi and In Game Bandung Institute of Technology, Ganesha St. 10, Bandung, 40132 Treatment voucher through merchants that are internet cafés Indonesia (e-mail: [email protected]). DOI: http://dx.doi.org/10.24018/ejbmr.2019.4.5.98 1 EJBMR, European Journal of Business and Management Research Vol. 4, No. 5, September 2019 or game centers. The In Game Treatment voucher is actually the cheapest mobile game voucher in every game that Venture B sold. Bundling voucher will be sold to be used for two hours. The venture will no longer sell PLN, phone credit, and internet voucher to focus its portfolio as game voucher provider. In the implementation, Venture B will make partnership with Wi-Fi Corner (WiCo), product from Divisi Business Service (DBS) of Telkom to provide the Wi-Fi infrastructure and voucher. II. LITERATURE REVIEW A. Corporate Venturing Corporate venturing or corporate entrepreneurship is the process by which individuals inside organizations pursue Fig. 1. Business Life Cycle opportunities independent of the resources they currently Source: Damodaran, 2012 control [9]. The process involves new venture creation within existing organizations and the transformation of C. Valuation organizations through strategic renewal. If the new venture Valuation is the process that links risk and return to is created within the parent company’s organizational determine the worth of an asset [7]. There are three key domain, it is called internal corporate venturing. The aim of inputs to the valuation process which are cash flows corporate venturing is to improve company’s competitive (returns), timing, and risk which determines the required position and financial performance. return. The value of a firm is the present value of expected Funding the venture might be the most important aspect cash flows generated by it, discounted back at a composite to analyze because in any organization, funds are limited cost of capital that reflects both the sources and costs of thus financing requires good financial justification. The financing used by it [3]. Valuation is based on intrinsic venture must demonstrate detailed financial projection to the value of a company such as cash flow, assets, risks, and parent company to convince them investing in the venture. growth. Although it is a quantitative method, the inputs of The financial projection must show the potential for a return valuation leave plenty of room for subjective judgements. on the investment. Revenues and costs should be indicated However, there will still be uncertainty about the final through pro forma income statement. numbers even at the end of the most careful and detailed To decide whether funding should be provided for the valuation. venture, its value should be determined by considering Valuation of start-up and established company is different characteristics of the industry which the venture operates because the characteristics of the company itself is different. and growth of future markets. Nonfinancial factors should Valuing business in the earlier stages in a life cycle is more also be considered such as the uniqueness of the idea, its challenging and difficult than valuing mature business since contribution to the company, the synergies of the idea with there is little information about the company. company’s capability, length of time development, amount of investment involved, strength of the venture team, and D. Start-Up Valuation Alternatives possibility for more products or services. According to [20], there are two valuation methods for B. Start-Up start-up that are traditional method and alternative method. Traditional methods consist of Discounted Cash flow The term start-up describes a company in the early stage (DCf) method, market multiple method, and comparable of the business life cycle with a high degree of innovation transaction method. Alternative methods consist of Venture looking for capital resources. Start-ups have to develop a Capital (VC) method, first Chicago method, Damodaran scalable business model and a business plan. They depend method, Real Option method, Valuation of Intangibles, on sufficient capital for realization of their business idea. Cayenne Consulting Calculator, Dave Berkus Valuation Reference [3] shows that the characteristics of start-up or model, Scorecard Valuation method, and Risk factor young companies are no or have limited histories, small or Summation method.
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