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Su Acceso a Las Normas Internacionales #100 #100 focusSu acceso a las Normas Internacionales Cambio positivo ISOfocus Septiembre/Octubre 2013 ISSN 2226-1095 ISOfocus iahora se publica seis veces al año. Usted puede descubrir mayor contenido en 6 nuestro sitio Web en iso.org/isofocus, o manteniédose conectado con nosotros en: TWITTER FACEBOOK googleplusYoutubeFlickr Director de Marketing, Comunicación e Información | Nicolas Fleury Jefe de Comunicación y Estrategia de Contenidos | Katie Bird KB Editor en jefe | Elizabeth Gasiorowski-Denis EGD Editores | Maria Lazarte ML, Sandrine Tranchard ST Redactora y Correctora | Vivienne Rojas Diseñadores | Xela Damond, Pierre Granier, Alexane Rosa Traductores | Denys Crapon de Caprona, Cécile Nicole Jeannet, Anita Rochedy, Catherine Vincent Traducción al español: COPANT (Comisión Panamericana de Normas Técnicas) www.copant.org Colaborador externo a esta edicion | Garry Lambert GL Suscripciones y ediciones anteriores Si le gusta ISOfocus, puede suscribirse, obtener la aplicación y descargar el archivo pdf de forma gratuita, o comprar números en copias impresas a través de nuestro sitio iso. 28 org/isofocus. También puede ponerse en contacto con nuestro servicio de atención al cliente en [email protected]. Contribuciones Usted puede participar en la creación de esta revista. Si cree que su contribución puede aportar un valor añadido a cualquiera de nuestras secciones, por favor póngase en contacto en [email protected]. 20 Todo el contenido de esta revista es © ISO, 2013. Ninguna parte puede ser reproducida sin el permiso previo por escrito de la editorial. Si desea hacerlo, por favor contactese con nosotros [email protected]. Las opiniones expresadas son las de los respectivos contribuyentes y no son necesariamente las de ISO o de cualquiera de sus miembros. Esta revista está impresa en papel certificado FSC ®. #100 ISOfocus Septiembre/Octubre 2013 14 34 24 4 Retroalimentación Social buzz 6 Jugar importa 26 14 La belleza de hacerlo bien 20 ¿Están seguros los consumidores en la era digital? página 27 El auge de la biomimética requiere normas Preparándose para los coches eléctricos 24 página 42 28 Jacob Holmblad – Cambio de dirección Protectores solares muestran resultados 6 cosas que debe saber acerca de Alexane Rosa Transporte en Montreal se maneja con 32 ISO 14000 34 Era del Hidrógeno En la montaña rusa, nos aferramos a las normas 39 ISO 20121 gana en Eurovisión página 48 Salud Día Mundial de la Alimentación 2013 44 Fomentando las normas alimentarias y 46 Energía el comercio Desenmascarando las normas de 47 Paquete para las PYME productos lácteos Presentado la nueva ISOfocus Al leer estas líneas, ya ha debido notar que ISOfocus “ luce #100diferente ”. ¡ Y tiene razón ! Elizabeth Gasiorowski-Denis Editora-en-Jefe de ISOfocus Primero lo primero: ¿Por qué el cambio de imagen de la revista? En el entorno actual, el alcance de la revista se había vuelto demasiado restrictivo y el contenido - bueno, seamos honestos - un poco difícil de absorber para las personas que no participan La revista ha pasado por directamente en el nivel técnico. Había llegado el momento de reinventarnos con un diseño completamente nuevo. Por un lado, una lenta pero constante hemos querido ampliar la cobertura de nuestra revista para llegar a un público más amplio y destacar los beneficios de las Normas transformación en los Internacionales en un lenguaje claro y sencillo. Por otro lado, queríamos hacer que las cosas que estamos haciendo de manera últimos meses, culminando más creativa en línea – www.iso.org – puedan migrar a la revista para nuestros lectores de la edición impresa. con esta edición de Lectores de Focus, ¡no se preocupen! El tono de la revista se man- tiene internacional. Su orientación será la de una publicación de noticias, más que una institucional. La revista, ahora oficialmente Septiembre/Octubre 2013. bi-mensual, entregará informes de investigación, entrevistas de alto nivel e historias convincentes de interés humano sobre Normas Internacionales. Se pondrá énfasis en las experiencias del usuario, la superación de retos y se mostraran beneficios concretos. Uno de los objetivos principales de la nueva ISOfocus (ahora sin el El cambio es una constante en el mundo actual, y signo “ + ”) es consolidarse como la principal plataforma para el el negocio de la normalización debe adaptarse. Este intercambio y el diálogo entre la comunidad de usuarios de las es el caso particularmente cuando se debe comu- normas - un foro para que los usuarios proporcionen información nicar sobre nuestro trabajo. Nos embarcamos en un del “ mundo real ”. Ya sea para una empresa multinacional #100nuevo viaje el año pasado con el lanzamiento de que se enfrentan a decisiones importantes o para un pequeño una versión “ ligera ” de la página web de ISO, con negocio en busca de ideas, la revista insignia de ISO tratará de funciones avanzadas que nos permitieron redimen- ofrecer tanto el tipo de visiones generales que los planificadores sionar el contenido a través de múltiples dispositivos, estratégicos necesitan o los pequeños detalles que pueden hacer y mediante el diseño de una nueva manera de entrar una gran diferencia. en contacto con ustedes, nuestro público. Por tanto, el tema de este número de “ lanzamiento ” de ISOfo- No es de extrañar, entonces, que en ISOfocus, ahora cus es extremadamente apropiado a las circunstancias: cambio debamos reflejar estos cambios en línea y repen- positivo. El tema refleja nuestra migración para convertirnos en sar nuestra fórmula. Para la revista, esto sin lugar una revista más grande, y más audaz. ¡Y qué mejor momento para a dudas resulta en nuevos cambios y mejoras en el hacerlo que en la edición número 100 de ISOfocus ! camino. Espero que se embarque con nosotros para Pero, en última instancia, también queremos que la revista ¡se descubrir el próximo capítulo, y tal vez contribuir a vea bien! Entonces ¡díganos lo que piensa! Todos los comentarios su éxito. son bienvenidos - incluso los críticos (ver página 5). EGD #ISOfocus_100 | 3 Retroalimentación REGLAS de los medios sociales social Tweets Digitales, trinos y susurros PARE Algunos todavía se estarán preguntando por qué ISO está en las redes sociales. Aquí les aclaramos. Los medios de comuni- cación social, o como algunos los llaman ahora, la participación piense Comparta con &¿ hablaría así ? digital, trata sobre la comunidad en última instancia. Consiste usted nosotros sus pensamientos, ideas en reunir a las personas en torno a un interés común. También y comentarios intenta llegar, y mostrar que las organizaciones están compues- tas por “ personas que trabajan para las personas”. Se trata de inspirar, conversar, informar, discutir, y por supuesto escuchar. Es difícil mantenerse al día con todo lo que pasa en línea, siempre así que aquí se presenta un vistazo de lo que ha estado Responda ocurriendo en el ámbito social en los últimos meses. @MariaLazarte Gerente de medios sociales de ISO Los medios Mujeres en el negocio de sociales no la normalización existen Muhayyo Mahmudova : ¡Hola! He trabajado como en el vacío. coordinadora de ISO en la empresa textil más grande de Junte a los medios tradicionales Asia Central. con los medios sociales. Andrea Beddard : Hola, Soy presidente de la Sociedad Británica de Normas, el grupo de usuarios de Mary Jane Aduana : normasfacebook del Reino Unido, y también Vicepresidente de IFAN, el grupo de ¡Hola! Soy oficial de seguridad todos tienen usuarios de normas internacionales. de la construcción. Sigan Lillemor Harnell : Hola, Soy presidente una INFLUENCIA del comité espejo sueco del TC 176 las normas y recuerden ¡LA Gestión de la calidad y experta sueca en el trabajo de la ISO de 9001:2008 SEGURIDAD ES LO PRIMERO! Acepte --> 2015. ¡Ven a trabajar con nosotros ! Audra Elaine Shahid : Hola Señoras, Soy el Enlace de la Calidad de una Unidad de la crítica Descontaminación Endoscopica Acreditada con ISO 9001:2008 e ISO 13485:2012, y también NEGATIVA realizo auditorías internas. Евгения Банишка : Hola de Bulgaria! Yo trabajo en el organismo de normalización búlgaro y mi trabajo trata de la adopción de las normas europeas e internacionales a nivel nacional. #ISOfocus_100 | 4 ¿Qué ESTÁN diciendo? A nuestros lectores @BSIstandards : NOTICIAS : ¿Tiene alguna idea que quiera compartir con Dos-tercios de los negocios no están conscientes ISOfocus ? Bueno, ahora está su oportunidad. Estamos creando una nueva página dedicada de las violaciones de la seguridad cibernética exclusivamente a ustedes - nuestros lectores. Será un foro de debate y discusión, y una manera para que usted y nosotros podamos interactuar TWITTER@Standards4RDI : “ normalización Necesitamos más y comunicarnos. ¿Desea hacer un comentario e interoperabilidad siguen siendo temas normas para sobre algo que ha leído en ISOfocus ? ¿Cree pendientes ” identifica la @WaterJPI SRA [agenda el agua. usted que un tema es tan importante que de investigación estratégica] #Horizon2020 amerita comentar ? Está entusiasmado con algo y quiere que los demás se enteren ? En cualquier @WorldBank : El desarrollo sostenible es caso, queremos saber de usted ! sobre las personas Conéctese con ISOfocus – mejor vida ahora, planeta saludable para Mantenerlo cortó y simple, aumentará la probabilidad de que podamos publicarlo. Máx. las futuras generaciones. 200 palabras y el uso de frases cortas. ¡ Grandes cartas tiene tan sólo de 20-50 palabras ! Directora de Proyecto @skframe : OMS destaca la importancia Ventile sus puntos de vista, comente, discuta, de ISO Shannon transmita, argumente, quéjese... sí, incluso Frame
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