Emerging Trends: Broadcasters Respond to the Challenges of HDTV and Digital Transmission Communications Federal, state and local rules typically lag behind, sometimes far behind, new developments in technology. Such is the case with advancements in television broadcasting, such as High Definition Television (HDTV). Earlier Clifford M. Harrington this month, the National Association of Broadcasters unveiled two basic 202.663.8525 digital converter prototypes that will make it possible for the approximately
[email protected] 20 million American consumers who don’t own or can’t afford to buy HDTV-compatible systems to still receive an HDTV signal when all network, cable and local stations switch over from analog to digital on February 17, 2009. These prototypes will be rolled out in electronics and department stores in January, at an expected cost of about $50 to $70. In the following Q&A, Clifford M. Harrington, who heads the Communications Practice at Pillsbury Winthrop Shaw Pittman, discusses how new federal laws enacted by the Federal Communications Commission (FCC) related to HDTV are affecting virtually every consumer, as well as redefining the television industry. Q: What’s happening in the world of television technology? Harrington: Anyone who walks into a consumer electronics showroom has seen the public face of HDTV: high resolution digital images on often enormous flat screens. But HDTV is just one benefit of the new digital transmission system that is being adopted by the American television industry. Digital television will also permit multicasting—the simultaneous broadcast by a single station of several Standard Definition program streams of equal or better quality than current television signals.