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CREDITS

The CMC 2019 Hispanic Market Guide was produced by the Culture Marketing Council: The Voice of Hispanic Marketing.

EDITORIAL Managing Editor | Horacio Gavilán Associate Editor | Fulvia Lee Special thanks to Big Voice Communications

Sales by HispanicAd.com

THANKS TO OUR ADVERTISERS Alma Captura Group, Inc. Casanova//McCann CCOM Group, Inc. d expósito & Partners LLC Dieste GroupM Multicultural INFUSION Lopez Negrete Communications, Inc. Orcí PM3 Richards/Lerma SBS Telemundo Univision

No part of this publication may be reproduced or transmitted in any form or by any means sorted in any information storage and retrieval system without prior written permission of CMC.

2 CMC 2019 HISPANIC MARKET GUIDE TABLE OF CONTENTS

INTRODUCTION 4 Demographics and Media 12

ABOUT CMC 26 CMC BOARD OF DIRECTORS 26 MARKETING & COMMUNICATIONS COMPANY MEMBERS 27 Company Listing by Specialty 99 Company Listing by Sector 101

MEDIA, RESEARCH & OTHER COMPANY MEMBERS 102 Digital and Internet Companies Magazines Radio, Television & Cable Networks Research Companies Representation Firms Other

CMC 2019 HISPANIC MARKET GUIDE 3 INTRODUCTION

segment will be a

This seismic shift is having a great effect on the nation’s cultural landscape, creating a new mainstream target, meaning all marketers must be culturally fluent.

Sources: U.S. Census/Pew Research and CMC 2018 Digital Lives Study

4 CMC 2019 HISPANIC MARKET GUIDE According to Kantar, our society is shifting from what was once perceived as WASP/“mainstream” and multicultural to polycultural being the mainstream.

Because younger generations are more diverse, they are driving this national trend of cultural openness, not just as a passing interest of youth, but likely also later in life, according to Kantar.

CMC 2019 HISPANIC MARKET GUIDE 5 Known by many names, such as iGens, Gen Z, and for the purposes of this report, Centennials, this segment is not only more culturally open and more digital, but also has more purchasing power than previous generations, serving as a primary influencer in multigenerational families.

“With most Hispanic Centennials coming of voting age soon and mostly U.S. born, we predict them to be the next wave of growing multicultural political clout!” --CMC Research Chair Nancy Tellet

6 CMC 2019 HISPANIC MARKET GUIDE Differentiated from their generational counterparts, these young people challenge the notion of what being a “teen” and a “kid” is all about—they are assuming greater responsibilities earlier in life.

They also have a bigger say in what goes on in the family, including online purchases.

Hispanic Behavior Skews Male

Non-Hispanic Hispanic Non-Hispanic Hispanic

CMC 2019 HISPANIC MARKET GUIDE 7 One out of five Hispanic Centennials have personally spent more than $200 on purchases in the last seven days, compared to 14 percent of non-Hispanic Centennials, according to Kantar, and CMC research concurs.

8 CMC 2019 HISPANIC MARKET GUIDE Hispanics ages 13-49 are more likely to pay for online TV or movies, especially teens.

Hispanic Centennials, however, are more likely to buy things in more unique ways, including the use of online subscription boxes.

CMC 2019 HISPANIC MARKET GUIDE 9 While Hispanic teens are drivers of beauty and apparel categories, they also sometimes act as brand boosters—like with Nike.

Non-Hispanic Hispanic Non-Hispanic Hispanic All

Finally, Hispanic Centennials are looking for deals—in fact, Hispanic male teens frequently shop at eBay, more so than Millennials.

10 CMC 2019 HISPANIC MARKET GUIDE So, what does this mean for you and your business? Cultural openness magnifies the influence of diverse cultural segments beyond what their population numbers might suggest. Today, Hispanic culture influences every aspect of life: food, celebrations, music, entertainment, sports, fashion and beauty, and even language. And as other consumers—particularly the proportionally large segment of white non-Hispanic consumers—continue to embrace an ever-wider array of cultural options, the polycultural shift will continue to accelerate, according to Kantar.

Successful marketing campaigns are culture-driven campaigns. Marketing today is multicultural. The demographic and cultural shifts are fueled by the dynamic state of the Hispanic consumer. Creative and authentic messages, campaigns that build community, culture at the heart of your brand, these are the ingredients to successfully reach today's cultural audiences! Segmentation continues to be relevant and critical, as our market becomes more complex. Research has shown that culturally-fluent strategies targeted to the appropriate segments create more meaningful engagement which leads to increased ROI.

Culture specialists are your marketing power partners. As the lines of multi-ethnic segments and languages continue to blur, marketers must employ a broader definition of culture that includes language, idiosyncrasies, lifestyle and behaviors. That’s why it's our goal to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. Using specialists that have the expertise to leverage cultural insights and ensure campaigns resonate, engage and spur action among multicultural audiences is the gold standard for marketing. In a world where specialists are celebrated in every aspect of our lives, it’s time to reclaim this value to the thousands of marketing professionals with cultural expertise.

The CMC 2019 Hispanic Market Guide is a first step in providing you with an understanding of significant demographic shifts driven by the Hispanic consumer. Now that you have a glimpse into how culture is the currency to connect with today’s American mainstream, the next section will provide you with demographics and media consumption data. In addition, this guide has a list of our members—companies with trusted Hispanic marketing expertise. This roster features a who’s who of marketing elite and legacy practitioners with proven track records of parlaying powerful cultural insights, deeply relevant messaging and creative strategies into game-changing, award-winning multicultural campaigns for big brands.

CMC 2019 HISPANIC MARKET GUIDE 11 DEMOGRAPHICS & MEDIA DEMOGRAPHICS

Total Household Hispanic Breakdown vs. Hispanic Household by Gender 18+

Tta 125,020,000 men 19,583,000 isanic 16,620,000 en 19,847,000

Hispanic Breakdown by Age

hiren 9,998,000

Teens 5,574,000

Ats 16,374,000

Ats 18,737,000

Ats 4,319,000

mm mm mm mm

12 CMC 2019 HISPANIC MARKET GUIDE Language Preference Among Hispanic TV Households (000)

n anish st anish anish & ngish st ngish n ngish 2,640 3,670 4,010 3,610 2,280

anish nanish ngish minant minant minant 6,310 9,900 5,890

Place of Origin Home Ownership

58.7% 54.2%

25.4%

11% 4.9% 45.8%

Hispanic TV Households (000) Puerto Rico Home Owner/Renter Hispanic TV Cuba Households (000) Mexico enter Other - Hispanic ner

CMC 2019 HISPANIC MARKET GUIDE 13 Hispanic Household Income

6.8% Hispanic TV Households (000) 5.3% Less than 10,000 10,000 - 14,999 5.3% 15,000 - 19,999 20,000 - 29,999 41.8% 11.7% 30,000 - 39,999 40,000 - 49,999 50,000 - 59,999 10.9% 60,000+

9.9% 8.3%

scae atins reresenting hsehs earning eteen a ear are the mst ar mie segment an accnt fr 4040 percentpercent 40% 60% f isanic ing er ae ess than ae mre than ear ith the ear marit maing ars f ear

segment an accnt fr 40 percent EducationEducation OccupationOccupation

40.7% 40.7%

31.1% 31.1% 28.4% 28.3%28.4% 28.3% 26.0% 26.9%26.0% 26.9% 18.6% 18.6% 18.4% 18.4% 16.1% 16.1% 12.6% 12.6% 12.5% 12.5% 10.2% 10.2% 2.1% 2.1% Hispanic TVHispanic Households TV Households (000) (000) Hispanic TVHispanic Households TV Households (000) (000) rae ch rae ch hite arhite ar igh ch igh ch igh ch igh ch erica aeserica aes ege ege e ar e ar ege ege arm arm ie ie nsie nsie Copyright © Nielsen Media Research 2018 “National Universe Estimates” t in art frce in ar frce

14 CMC 2019 HISPANIC MARKET GUIDE

Home OwnershipHome Ownership me nerenter me nerenter ner ner enter enter MEDIA

Top Hispanic DMAs

Designated Hispanic Rank of U.S. Market Area (DMA) TV Homes

s Angees e r iamit aerae stn aasrt rth hicag an Antni an ranciscaanan se heni resctt aringenesacrnsviecAen acramenttctnest ranatna eacherne resnisaia hiaehia Tamat etersrg arasta ashingtn agerstn Aereanta e an ieg as as rces enver stn anchester Astin as egas Atanta eatteTacma

CMC 2019 HISPANIC MARKET GUIDE 15 Top 25 Hispanic DMAs Sorted by Highest Percentage of Hispanics

Hispanic Rank Market DMA Rank of Population

aringenesacrnsviecAen as an Antni iamit aerae resnisaia 6 Bakersﬁeld 48% 207 s Angees Aereanta e Tcsn 10 Houston 32% 138 11 San Diego 30% 129 Astin as egas 14 Phoenix 25% 106 15 Sacramento/Stockton/Modesto 24% 105 16 Dallas/Fort Worth 24% 102 e r 18 San Francisco/Oakland/San Jose 21% 90 19 Orlando/Daytona Beach/Melbourne 20% 85 20 Chicago 19% 83 21 Colorado Springs/Pueblo 19% 80 enver est am eachrt ierce 24 Fort Myers/Naples 17% 73 25 Tampa/St. Petersburg 15% 66

16 CMC 2019 HISPANIC MARKET GUIDE MEDIA DEVICES When describing the types of television households that exist today, the key word to consider is “choice.” Consumers have more choices than ever on how to access TV content, from the perspective of both device and delivery. The one constant throughout this change is that a television household is defined as one that can view content on a television set.

Television Distribution Status (Percentage of TV Households)

Tta African American isanic Asian American ne ne ne ne ne ne ne ne Traitina ae v ver The Air raan n Total Multichannel 82.7 80.8 80.1 78.9 75.7 73.0 76.6 72.3 Note: Traditional Cable, vMVPD. Over the Air, and Broadband Only breaks are mutually exclusive. Total Multichannel is the sum of Traditional Cable and vMVDP.

More than four out of five households are Total Multichannel homes, meaning they have access to cable content whether it’s through traditional cable or a virtual multichannel video programming distributor (vMVPD).

Asian American f hmes that sscrie t a v as households have 15 sscrie t traitina cae services the highest vMVPD penetration (6.1%) while Hispanic households are are ver the air most likely to be over- 35 the-air homes (20.6%).

50 are raann hsehs

CMC 2019 HISPANIC MARKET GUIDE 17 MEDIA DEVICES

Device Ownership Percentage in TV Households

Tta African American isanic Asian American ne ne ne ne ne ne ne ne ra aer nae mart T nternet evice ame nse mter marthne Taet

Among multicultural homes, Asian Americans Hispanic homes have own the greatest number the highest game of devices. They have console penetration the highest penetration and over index with of enabled smart TVs, respect to both internet connected streaming capable devices, computers, and mobile devices. smartphones and tablets.

Subscription Video On Demand Household Access Percentage Tta African American isanic Asian American ne ne ne ne ne ne ne ne

SVOD services are experiencing year-over-year growth among all races and ethnicities. They have the highest penetration among Asian American households at 78% with Hispanic households also over indexing compared to the total U.S.

Internet-enabled TV-connected Devices Household Access Percentage 18 CMC 2019Tta HISPANIC MARKET GUIDE African American isanic Asian American ne ne ne ne ne ne ne ne Subscription Video On Demand Household Access Percentage Tta African American isanic Asian American ne ne ne ne ne ne ne ne

Internet-enabled TV-connected Devices Household Access Percentage Tta African American isanic Asian American ne ne ne ne ne ne ne ne

Internet enabled TV-connected devices — enabled smart TVs, internet connected devices (i.e., Apple TV, Roku, Google Chromecast, Amazon Fire TV), and enabled game consoles — can also be found in more than two thirds of U.S. households up from 62% one year ago. Asian American households have the highest penetration at 84%, compared to Hispanics at 75% and African Americans at 65%.

MEDIA CONSUMPTION Average Time Spend Per Adult 18+ Per Day ase n tta atin

Tta African American isanic Asian American ive T Timehifte T ai na ra evice ame nse nternet nnecte evice nternet n a mter Ae n a marthne Ae n a Taet Total 10:24 12:46 9:08 6:46 *Radio measurement includes Asian American but cannot be separated from the total audience at this time

While African Asian American African American adults spend Americans spend more adults spend 12 hours 46 minutes per day on than 3.5 hours longer more time than media, which is 23% more time per day than Hispanic any other group than the average adult. adults on media, on computers They are the most avid consumers Hispanics still over- and tablets, and of media, spending more time on index on radio, TV- also over index live TV, TV-connected devices and connected devices and on smartphone smartphones than any other group. smartphone usage. usage.

CMC 2019 HISPANIC MARKET GUIDE 19

Average Time Spend Per Adult 18+ Per Day on Video ase n tta atin

Tta African American isanic Asian American iveTimehifte T Tnnecte evices ie n a cmter ie cse Ae n a marthne ie cse Ae n a Taet Total 5:24 7:31 4:27 3:19 MEDIA CONSUMPTION Average Time Spend Per Adult 18+ Per Day ase n tta atin

Tta African American isanic Asian American ive T Timehifte T ai na ra evice ame nse nternet nnecte evice nternet n a mter Ae n a marthne Ae n a Taet Total 10:24 12:46 9:08 6:46

Average Time Spend Per Adult 18+ Per Day on Video ase n tta atin

Tta African American isanic Asian American iveTimehifte T Tnnecte evices ie n a cmter ie cse Ae n a marthne ie cse Ae n a Taet Total 5:24 7:31 4:27 3:19

African American adults spend Hispanics over index Asian Americans the most time by far on total on TV-connected spend the least video use at 7 hours 31 minutes devices, and amount of time with per day—plus, they spend the African Americans, video, but digital most time on Live+Time-shifted Hispanics, and accounts for the TV viewing, TV-connected device Asian Americans all highest percentage usage and video-focused app/ over index on digital of their viewing at web on a smartphone. video as a whole. 11%.

MEDIA CONSUMPTION Average Time Spend Per Adult 18+ Per Day On Social Networking ase n tta atin

Hispanics spend Asian Americans spend the most time using the most time on social social media on their networks at 47 minutes smartphones at 39 per day, with Hispanics at minutes per day, which 45 minutes and African is 87% of their total Americans slightly under- usage and the highest indexing at 43 minutes of any group. per day.

20 CMC 2019 HISPANIC MARKET GUIDE Q2 2018 WEEKLY REACH % OF USERS 18+ AMONG U.S. POPULATION

LIVE+TIME-SHIFTED TV 87 90 88 72

DVD/BLU-RAY 11 9 DEVICE 14 11

GAME CONSOLE 15 15 18 12

INTERNET CONNECTED DEVICE 36 33 39 43

RADIO 92 92 96 N/A

INTERNET ON A COMPUTER 54 48 42 63

APP/WEB ON A SMARTPHONE 78 79 79 82

APP/WEB ON A TABLET 46 41 42 51

Total African American Hispanic Asian American

P18+ Total Universe (millions) 247 31 39 16 % of P18+ Total Universe 13% 16% 7%

Radio measurement includes Asian Amercian but cannot be separate from the total audience at this time.

Radio is king: While 92 percent of adults listen to the radio during the average week, the Hispanic reach is higher with 96 percent!

Live+Time-shifted TV Asian Americans have embraced digital Hispanics have the viewing reached 87% of and emerging technologies more than any highest reach of game adults in Q2 2018, with other group. They have the highest reach of console usage at 18% African Americans having internet connected devices (including apps and also over index on the highest reach at 90%. on their smart TVs) at 43% and the greatest smartphone usage. reach for computer, smartphone and tablet usage.

CMC 2019 HISPANIC MARKET GUIDE 21 MEDIA USAGE BY TIME OF DAY MEDIA USAGE BY TIME OF DAY Q2 2018 AVERAGE TIME SPENT (MINS:SECS) BY HOUR (MO-SU) Q2A 2018 AVERAGE TTA AT TIME SPENT (MINS:SECS) BY HOUR (MO-SU) A TTA AT ADULTS 18+ AFRICAN AMERICAN 18+ ADULTS 18+ AFRICAN AMERICAN 18+

A A A A A A A A A A A A A A A A A A A A A A A A

HISPANICA A A A A18+ A A A A A A A ASIANA AMERICAN A A A A A 18+ A A A A A A

HISPANIC 18+ ASIAN AMERICAN 18+

A A A A A A A A A A A A A A A A A A A A A A A A

Live+Time-shifted TV TV-Connected Devices Radio* Digital A A A A A A (DVD, A A Game A A Console, A A Internet A A A A A A (Computer, Smartphone, Tablet) A A A A A A Connected Device)

Live+Time-shifted TV TV-Connected Devices Radio* Digital (DVD, Game Console, Internet (Computer, Smartphone, Tablet) Connected Device) 9:00 p.m.* Radio measurement includes Asian Americans but cannot be separated from the total audience at this time. Radio is not included on the Asian American chart

is the hour with the greatest amount of usage for African American, 9:00 p.m. Hispanic and Asian American adults

22 CMC 2019 HISPANIC MARKET GUIDE African Americans Hispanics Asian Americans

are sening the mst time acrss are the mst avi rai Tcnnecte evices atfrms ith st ner isteners vera an their are mst heavi se Asian sage eas at m Americans at m at 42 minutes narr eging t r f the avaiae time m an m ith 4 minutes ring that hr hie vera time is at its ae at m the 7 minutes 9 seconds. mst ivetimeshifte T is eing atche African Americans at 10 seconds. m ith mintes secns

igita sage is as ver simiar acrss a grs t the highest sage is at m African Americans ith mintes secns

Hispanic Television Preferences

T rgrams te tica atch T rgrams te tica atch veas atime ta shs is shs rts ca nes ate 15 Science ﬁction 22% eigis eait taent vies eait ating cmentaries ame shs ate night ta sterssensecrime ca nes evening ramas ca nes mrning eait aventre meies atinanetr nes cing shs atime sa eras rt shs

24 CMC 2019 HISPANIC MARKET GUIDE The smarthne is the heart f isanic techng sessin

atingersna as cege crses an istening t msic are the t three categries acrss the ar

isanics sen as mch time sing their smarthnes fr scanning ces as the fr scia meia

CMC 2019 HISPANIC MARKET GUIDE 25 ABOUT CULTURE MARKETING COUNCIL: THE VOICE OF HISPANIC MARKETING

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is the only national trade organization representing the entire Hispanic marketing, communications and media industry. Founded as the Association of Hispanic Advertising Agencies in 1996 and later rebranded as AHAA: The Voice of Hispanic Marketing, we have championed the Hispanic market in corporate boardrooms and advocated for increased investment in multicultural marketing strategies—all while ensuring that experts with trusted cultural expertise were at the forefront of this discussion. Through our thought leadership initiatives and groundbreaking research, our annual summit and our year-round webinars, we have helped organizations gain market share, increase revenue and grow profits by reaching and connecting with America’s Hispanic consumers. As such, our association has grown to represent more than 45,000 marketing, research and media professionals with trusted cultural expertise.

For more information, please visit www.culturemarketingcouncil.org. Check out Facebook & LinkedIn pages and follow us on Instagram and Twitter at @cmchispanic.

CMC BOARD OF DIRECTORS

CHAIR Sarah Carberry Alex López Negrete Marco Vega Isaac Mizrahi Head of U.S. Multicultural President and Chief Co-Founder and Chief Co President & Chief Strategy & Sales Executive Officer Strategy Officer Operating Officer Google Lopez Negrete We Believers Alma New York, NY Communications, Inc. New York, NY Coconut Grove, FL Houston, TX Stacie de Armas MEMBER EMERITUS CHAIR-ELECT Vice President Strategic Eduardo Pérez (EX-OFFICIO) Gonzalo Del Fa Initiatives & Consumer Founding Partner Hector Orcí President, GroupM Engagement PM3 Co-Founder and Chairman Multicultural Nielsen Atlanta, GA Orcí GroupM Los Angeles, CA Santa Monica, CA New York, NY Roberto Ruiz Daisy Expósito-Ulla Executive Vice President, Horacio Gavilán IMMEDIATE PAST CHAIR Chairman/CEO Research, Insights and Executive Director Linda Lane González d expósito & Partners, LLC Analytics President New York, NY Univision viva partnership, Inc. New York, NY Miami, FL Gian Pablo Kates Vice President Sales Nancy Tellet TREASURER Telemundo Enterprises Founder, Brand & Consumer Isabella Sánchez Miami, FL Navigator Vice President, PureClarity LLC Media Integration Greg Knipp New York, NY Zubi Advertising Chief Executive Officer Coral Gables, FL Dieste, Inc. Lee Vann Dallas, TX Partner & Chief Strategy DIRECTORS Officer Sandra Alfaro Jeffery A. Liberman Captura Group, Inc. Founder President & COO San Diego, CA Power & Grace, LLC Entravision Greenwich, CT Santa Monica, CA

26 CMC 2019 HISPANIC MARKET GUIDE

MARKETING & COMMUNICATIONS COMPANIES

28 CMC 2019 HISPANIC MARKET GUIDE COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.acento.com 2001 Wilshire Boulevard, Suite 600 Santa Monica, CA 90403 310 943-8300 Fax: 310 829-2424

COMPANY NAME MISSION STATEMENT Acento Acento grows clients’ businesses through holistic cross-cultural strategic consultation, insightful creativity and superior execution. YEAR FOUNDED 1983 CURRENT CLIENTS OTHER OFFICE LOCATIONS YEAR ACQUIRED N/A CA Tobacco Control Program 2005 Wells Fargo 2006 COMPANY GENERAL E-MAIL ADDRESS Mitsubishi 2016 [email protected] Southern California Gas Company 2016 2018 CAPITALIZED BILLINGS Banner Health 2017 N/A Conexiones LLC 2017 MINORITY OWNED/COMPANY AFFILIATION City of Hope 2017 Independent - Certified minority owned

TOTAL NUMBER OF EMPLOYEES 55 TOP FIVE COMPANY SECTORS (by revenue) KEY PERSONNEL • Financial Services Roberto Orcí | President & CEO • Health Care [email protected] • Energy Marco Cassese | Chief Creative Officer • Automotive [email protected] • Retail Donnie Broxson | President, Strategy & Client Leadership [email protected] Robert Berry | Chief Financial Officer TOP TEN COMPANY SPECIALTIES [email protected] • Brand Planning/Building • Digital & Online Services • Strategic Planning & Research • Promotions • Full Service Creative • Market Research • Media Buying/Media Planning • Cross-Cultural Marketing • Direct Response Consultation • Broadcast Production

AcentoAd ACENTOAD COMPANY PORTFOLIO http://acento.com/our-work

member CMC 2019 HISPANIC MARKET GUIDE 29 COMPANY WEB ADDRESS PRIMARY ADDRESS http://addventures.com 20 Risho Avenue East Providence, RI 02914 401 453-4748 Fax: 401 453-0095 STACK YOUR TEAM WITH THE RIGHT PLAYERS COMPANY NAME MISSION STATEMENT (add)ventures To deliver the best experience our client partners will ever have working with a business consulting or creative services firm. YEAR FOUNDED 1989 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS CVS 2000 Miami, New York, Latin America Marriott 2004 COMPANY GENERAL E-MAIL ADDRESS Honeywell 2011 [email protected] CMC's Job Citi 2012 2018 CAPITALIZED BILLINGS Timberland 2013 $15 million Center DentaQuest 2015 MINORITY OWNED/COMPANY AFFILIATION AOC 2016 Privately owned is the place TOTAL NUMBER OF EMPLOYEES 62 TOP FIVE COMPANY SECTORS (by revenue) to connect! KEY PERSONNEL • Health Care/Pharma • Retail/Quick Service Restaurants Stephen Rosa | Chief Executive Officer [email protected] • Financial Services • Electronics Mary Sadlier | EVP/CSO • Public Services [email protected] Wayne Vieira | Chief Creative Officer Visit the CMC Job Center [email protected] TOP TEN COMPANY SPECIALTIES Tracy Silva | Chief Relationship Officer • Brand Planning/Building • Digital Marketing [email protected] • Social Media • Media Relations to post your hiring needs! Scott Maiocchi | SVP, Video/Animation • Video/Broadcast Production • Full Service Creative [email protected] • Logo/Corporate Image • Strategic Planning Andrea Reed | SVP, Marketing Strategy • Market Research • Web Design Whether you're an agency, media company, [email protected] Lisa Curtis | SVP, Experience Design [email protected] research organization or production company Joel Vélez | Managing Director, Strategy/Creative [email protected] looking to hire the right candidate, the CMC Job Center connects employers with the right culture marketing specialists!

Post your specialized job openings today! addventurists addventures member

46 201 CMC HISPANIC MARKET GUIDE 30 CMC 2019 HISPANIC MARKET GUIDE member STACK YOUR TEAM WITH THE RIGHT PLAYERS

CMC's Job Center is the place to connect!

Visit the CMC Job Center to post your hiring needs!

Whether you're an agency, media company, research organization or production company looking to hire the right candidate, the CMC Job Center connects employers with the right culture marketing specialists!

Post your specialized job openings today! member

46 201 CMC HISPANIC MARKET GUIDE http://www.culturemarketingcouncil.org/Job-Centermember CMC 2019 HISPANIC MARKET GUIDE 31 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.almaad.com 2601 South Bayshore, 4th Floor Coconut Grove, FL 33133 305 662-3175 Fax: 305 662-3176

COMPANY NAME MISSION STATEMENT Alma Anchored in the strong belief that brands - like people - have soul, we search for that intangible fiber that touches the lives of consumers YEAR FOUNDED creating relevant and unique business-building communication ideas that 1994 bond them with brands as soulmates. OTHER OFFICE LOCATIONS San Francisco, Tallahassee, Chicago CURRENT CLIENTS COMPANY GENERAL E-MAIL ADDRESS YEAR ACQUIRED [email protected] McDonald's 1994 State Farm 1998 2018 CAPITALIZED BILLINGS Clorox Corporation 2008 N/A Tobacco Free Florida 2010 OWNERSHIP/COMPANY AFFILIATION PNC 2011 Omnicom Sprint 2015 TOTAL NUMBER OF EMPLOYEES PG&E 2017 150 Miller Lite 2017 KEY PERSONNEL Sol Beer 2017 Luis Miguel Messianu | Creative Chairman, CEO [email protected] Diageo 2018 Isaac Mizrahi | Co-President, COO Eli Lilly 2018 [email protected] Pepsi Co. 2018 Alvar Suñol | Co-President, CCO Purina 2018 [email protected] Memorial Sloan Kettering Cancer Center 2019 Michelle Headley | SVP Operations [email protected] Cinnamon Toast Crunch 2019 Angela Battistini | SVP Account Services [email protected] Angela Rodriguez | VP Strategic Planning [email protected] TOP FIVE COMPANY SECTORS (by revenue) • Telecommunications Leo Peet | VP Finance • Retail/Quick Service Restaurants [email protected] • Financial Services Michael Sotelo | VP Digital • Packaged Goods [email protected] • Government Carola Chaurero | New Business Director [email protected] Tatiana Seijas | Communications Manager TOP TEN COMPANY SPECIALTIES [email protected] • Brand Planning/Building • Media Planning/Buying • Digital • Creative Business Solutions • Social Media • Multicultural Marketing • Strategic Planning • Total Market

almaagency almaagency almaagency almaagency

32 CMC 2019 HISPANIC MARKET GUIDE member Alma Ad Print 040919.pdf 1 4/9/19 4:25 PM

CMY

member CMC 2019 HISPANIC MARKET GUIDE 33 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.anomaly.com 536 Broadway, 11th Floor New York, NY 10012 917 595-2200

COMPANY NAME MISSION STATEMENT Anomaly Anomaly is a response to the widespread recognition in the industry YEAR FOUNDED that "the models are all broken" and "the traditional solutions are all 2004 becoming less and less effective." From the company's inception, we realized intuitively that, in order to succeed, we needed to create an OTHER OFFICE LOCATIONS entity that was, literally, an "Anomaly" – something that deviates from the New York, Los Angeles, Toronto, London, Amsterdam, norm or from expectations. Berlin, Shanghai

COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS [email protected] N/A 2018 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION TOP FIVE COMPANY SECTORS (by revenue) N/A N/A

TOTAL NUMBER OF EMPLOYEES TOP TEN COMPANY SPECIALTIES 250+ N/A KEY PERSONNEL Giovanni Villamar | Managing Director Franke Rodríguez | Partner and CEO

anomaly anomaly company/anomaly

34 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.apccollective.com 411 West Monroe Street Austin, Texas 78704 512 653-4640

COMPANY NAME MISSION STATEMENT APC Collective APC Collective is a team of trusted brand advisors and strategic communicators dedicated to helping clients achieve true impact. YEAR FOUNDED 2015 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS Avocados from Mexico 2015 Austin, Dallas, Los Angeles Sprint 2015 COMPANY GENERAL E-MAIL ADDRESS Tequila Honor 2016 [email protected] Congressional Hispanic Caucus Institute 2017 2018 CAPITALIZED BILLINGS Texan by Nature 2017 N/A Elizabeth Seton's Children's 2018 OWNERSHIP/COMPANY AFFILIATION MCFA 2018 Privately owned Audible 2019 TOTAL NUMBER OF EMPLOYEES iFLY 2019 10 KEY PERSONNEL Audrey N. Ponzio | CEO & Founder TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Technology • Telecommunications • Non Profit • Packaged Goods • Entertainment/Sports/Media

TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Entertainment Marketing • Copy Writing • Media Tours • Speech Writing • Grassroots Marketing • Media Relations • Strategic Planning • Sponsorships • Public Relations

apccollective apccollective company/apccollective apccollective COMPANY PORTFOLIO https://apccollective.com/clients-partners/

member CMC 2019 HISPANIC MARKET GUIDE 35 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.baruadvertising.com 8695 Washington Boulevard, Suite #208 Culver City, CA 90232 310 842-4813 Fax: 310 842-4818

COMPANY NAME MISSION STATEMENT BARÚ marketing + media BARÚ is an integrated marketing and media agency specializing in audience-inclusive brand building and cultural intelligence. Our mission YEAR FOUNDED is to authentically connect brands with new consumers that make up 2007 today's diverse marketplace. OTHER OFFICE LOCATIONS N/A

COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS YEAR ACQUIRED [email protected] Universal Studios Hollywood 2009

2017 CAPITALIZED BILLINGS Del Real Foods 2010 $14 million (Media Billings) Beringer Vineyards (Treasury Wine Estates) 2012 Matua (Treasury Wine Estates) 2014 OWNERSHIP/COMPANY AFFILIATION Independent, Privately Owned Chateau St. Jean (Treasury Wine Estates) 2015 Member WBENC (National Women’s Business 19 Crimes (Treasury Wine Estates) 2016 Enterprise Certification) Member WOSB / SBA (United States Small Business Bota Box / Delicato Family Vineyards 2016 Administration - Women-Owned Small Business) Nickelodeon 2016 TOTAL NUMBER OF EMPLOYEES Penfolds (Treasury Wine Estates) 2016 15 Sterling Vineyards (Treasury Wine Estates) 2016

KEY PERSONNEL Warner Bros. Pictures 2016 Elizabeth Barrutia | Founder & CEO California Department Of Public Health - [email protected] Champions For Change 2017 Michael McNellis | COO/CCO Los Angeles County Department of Public Health 2017 [email protected] Netflix 2019 Becky Peterhansen | Account Director O'Neill Vintners 2019 [email protected] Jeremy Epstein | Digital Director [email protected] Raymond Wu | Integrated Strategy Director TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Entertainment/Sports/Media • Beverages (Alcoholic) Jessica Matkovic | Associate Media Director [email protected] • Health Care/Pharma • Packaged Goods Gema Zywiciel | Account Manager • Grocery Products [email protected] Timothy Smith | Media + Operations Specialist [email protected] TOP TEN COMPANY SPECIALTIES • Entertainment Marketing • Sports Marketing • Media Buying/Media Planning • Outdoor/Transit • Strategic Planning • Point of Purchase • Full Service Creative • Grassroots Marketing • Brand Planning/Building • Broadcast Production

baruadvertising baruadvertising company/baru-advertising COMPANY PORTFOLIO http://www.baruadvertising.com

36 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.bodenagency.com 7791 NW 46th Street, Suite 304 Miami, FL 33166 305 639-6770 Fax: 866 334-0145

COMPANY NAME MISSION STATEMENT Boden Boden is an independent, award-winning communications agency. We help brands drive conversation, connect communities and YEAR FOUNDED inspire cultural leadership. 2005

CURRENT CLIENTS OTHER OFFICE LOCATIONS YEAR ACQUIRED N/A Target 2013 COMPANY GENERAL E-MAIL ADDRESS McDonald's USA 2014 N/A UnitedHealthcare 2016 2018 CAPITALIZED BILLINGS N/A TOP FIVE COMPANY SECTORS (by revenue) OWNERSHIP/COMPANY AFFILIATION • Retail Privately Owned • Food & Beverage TOTAL NUMBER OF EMPLOYEES • Health Care 25 • Beauty • Finance KEY PERSONNEL Natalie Boden | President & Managing Director Lauren Gongora | Director & Head of U.S. Hispanic PR TOP TEN COMPANY SPECIALTIES Practice • Creative Strategy • Community Relations Janet Careaga | Supervisor & Head of Thought • Stakeholder/Influencer • Cultural Moments/Events Leadership Strategy • Social Media Lejanet Herrera | Creative Director • Brand Reputation Strategy • Media Relations Hazem Abughazaleh | Chief Digital Offier

BodenAgency/ BODENagency

member CMC 2019 HISPANIC MARKET GUIDE 37 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.bvk.com 848 Brickell Avenue, Suite 430 Miami, FL 33131 305 372-0028 Fax: 305 372-0880

COMPANY NAME MISSION STATEMENT BVK Miami BVK creates category-changing ideas for brands that create life-changing experiences. We are avid trendspotters and cultural decoders, bridging YEAR FOUNDED the cultural divide between our clients and their target. 1984

OTHER OFFICE LOCATIONS CURRENT CLIENTS Milwaukee, Tampa YEAR ACQUIRED Mark Travel Corp. 1986 COMPANY GENERAL E-MAIL ADDRESS Dominican Republic Ministry of Tourism 2005 [email protected] Balearia Bahamas Express 2013 2018 CAPITALIZED BILLINGS Visit Orlando 2013 N/A Moffitt Cancer Center 2015 OWNERSHIP Carmex 2018 Independent HGreg.com 2018 TOTAL NUMBER OF EMPLOYEES Barcelo Hotel Group 2019 14

KEY PERSONNEL Gonzalo González | Managing Partner TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Travel/Tourism Ileana Alemán-Rickenback | Chief Creative Officer • Health Care [email protected] • Hospitality Amelia Cachaldora | Senior VP Business Development • Automotive [email protected] Yasmin Guerrero | Vice President Client Services [email protected] TOP TEN COMPANY SPECIALTIES Giselle Lozada | Media Director • Advertising • Paid Media [email protected] • Account Planning and Account • Earned Media Leadership • Direct Response • Destination Marketing • In-House Pre & Post Production • Research and Analytics • Interactive/Digital • Full Service Creative • Pre-Press & Print

bvkHQ @bvkHQ bvkHQ COMPANY PORTFOLIO https://www.bvk.com/work/

38 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS https://www.cien.plus 106 W 32nd Street, Floor 2 New York, NY 10001 646 461-6216

COMPANY NAME MISSION STATEMENT CIEN+ Turning Cultural Trends into Profits. As leaders in Cultural Intelligence™, we empower our clients to YEAR FOUNDED understand, embrace and apply cultural competence into everyday 2010 business. OTHER OFFICE LOCATIONS CURRENT CLIENTS Medellin YEAR ACQUIRED Google 2016 COMPANY GENERAL E-MAIL ADDRESS [email protected] Merck 2016 PepsiCo 2016 2017 CAPITALIZED BILLINGS $6 million Weight Watchers 2016 Aetna 2017 OWNERSHIP/COMPANY AFFILIATION Independent Women and Minority Owned company Prudential 2017

TOTAL NUMBER OF EMPLOYEES 50+ TOP FIVE COMPANY SECTORS (by revenue) KEY PERSONNEL • Health Care/Pharma Liliana Gil Valletta | CEO • Packaged Goods [email protected] • Financial Services Enrique Arbelaez | Managing Partner • Retail/Quick Service Restaurants [email protected] • Beverages (Alcoholic)

TOP TEN COMPANY SPECIALTIES • Strategic Planning • Brand Planning/Building • Full Service Creative • Broadcast Production • Market Research • Media Buying/Media Planning • Public Relations • International Placements • Web Design • Cultural Intelligence Training • Interactive/Multimedia • Big Data Analytics/Research

cienplus cienplus

member CMC 2019 HISPANIC MARKET GUIDE 39 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.capturagroup.com/ 408 Nutmeg Street San Diego, CA 92103 619 681-1858 Fax: 619 681-1859

COMPANY NAME MISSION STATEMENT Captura Group, Inc. Captura Group is a digital first, full service agency that leverages the power of cultural intelligence to accelerate growth in today’s digital and YEAR FOUNDED multicultural world. 2001 CURRENT CLIENTS OTHER OFFICE LOCATIONS YEAR ACQUIRED New York, Chicago Unilever 2010 COMPANY GENERAL E-MAIL ADDRESS Kellogg’s 2013 [email protected] U.S. Government 2013 2017 CAPITALIZED BILLINGS Knorr 2014 N/A POND'S 2014 OWNERSHIP/COMPANY AFFILIATION Dove 2015 Independent Suave 2016

TOTAL NUMBER OF EMPLOYEES Caress 2016 40 Pringles 2016

KEY PERSONNEL Keebler 2016 Michelle Moscona | Partner & Chief Client Officer E&J Gallo Winery 2016 Lee Vann | Partner & Chief Strategy Officer Cheez-It 2017 Stacey Abreu | Managing Director, NY Fiesta Auto Insurance 2017 Jennifer Woods | Managing Director, Chicago Dairy Farmers of America 2018 Sebastián Garín | Executive Creative Director Electrolit 2018 Eggo 2018 Pop Tarts 2018

TOP FIVE COMPANY SECTORS (by revenue) • Packaged Goods • Grocery Products • Toiletries/Beauty Aids • Financial Services We are a digital-ﬁrst, full-service agency that leverages the power of • Entertainment/Sports/Media cultural intelligence to accelerate growth in today’s digital and multicutural world.

TOP TEN COMPANY SPECIALTIES • Strategic Planning / Research • Social Media • Brand Building & Planning • Search Engine Marketing • Full Service Creative • Web / App Development • Digital • Mobile • Media Buying/Media Planning • Influencers San Diego | Chicago | New York | Miami

capturagroup/ capturagroup capturagroup.com

40 CMC 2019 HISPANIC MARKET GUIDE member We are a digital-ﬁrst, full-service agency that leverages the power of cultural intelligence to accelerate growth in today’s digital and multicutural world.

San Diego | Chicago | New York | Miami

capturagroup.com member CMC 2019 HISPANIC MARKET GUIDE 41 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.casanova.com 275A McCormick Avenue, Suite 100 Costa Mesa, CA 92626 714 918-8200 Fax: 714 918-8295

COMPANY NAME MISSION STATEMENT Casanova//McCann Casanova//McCann is a team of Hispanic consumer experts and integrated marketing specialists who develop breakthrough creative YEAR FOUNDED ideas which drive measurable business results for our clients. 1984 CURRENT CLIENTS OTHER OFFICE LOCATIONS YEAR ACQUIRED New York, Detroit California Lottery 1986 Nestlé 2001 COMPANY GENERAL E-MAIL ADDRESS U.S. Army 2005 [email protected] U.S. Postal Service 2013 2018 CAPITALIZED BILLINGS Janssen Laboratories 2013 N/A Chevrolet 2014 OWNERSHIP/COMPANY AFFILIATION Cigna 2014 IPG Novartis 2014 TOTAL NUMBER OF EMPLOYEES Covered California 2015 115 New York Lottery 2015 KEY PERSONNEL Land O’Lakes 2015 Ingrid Smart | President/CEO [email protected] Carl’s Jr. 2016 Elias Weinstock | EVP/Chief Creative Officer U.S. Bank 2016 [email protected] ULTA 2017 Enrily Levy | Chief Financial Officer Coca-Cola 2018 [email protected] eBay 2018 Will Pierce | SVP, Chief Strategy Officer [email protected] Metropolitan Water District 2018 Karla Acevedo | SVP/Account Leadership Shoe Carnival 2019 [email protected] Jonathan Lackey | Director Digital Operations [email protected] TOP FIVE COMPANY SECTORS (by revenue) • Packaged Goods • Automotive • Entertainment • Health Care/Pharma • Government

TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Grassroots Marketing • Strategic Planning • Public Relations • Full Service Creative • In-Store/In-Home Events/ • Broadcast Production Demos • Media Buying/Media Planning • Digital/Social Media • Interactive/Multimedia

CasanovaMcCann CasanovaMcCann

42 CMC 2019 HISPANIC MARKET GUIDE member member CMC 2019 HISPANIC MARKET GUIDE 43 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.ccomgroupinc.com 1790 Coral Way, Suite 300 Miami, FL 33145 305 447-4015

COMPANY NAME CURRENT CLIENTS CCOM Group, Inc. Acuvue YEAR FOUNDED Adrienne Arsht Center for the Performing Arts 2001 Aveeno

MISSION STATEMENT Barrow's Intense We are CCOMGroup, a Miami-based full-service Citizens Property Insurance marketing communication, public relations and events Clean and Clear firm. We're passionate about creating conversations that help brands win by engaging with cultures in a relevant, Colombian Emeralds International memorable and powerful way. Our award-winning Farah & Farah campaigns and initiatives are an integral part of our Florida Elite Medical Group clients' success in reaching their target consumers. Florida Power & Light Co./Nextera Energy OTHER OFFICE LOCATIONS Johnson’s Baby N/A IATA COMPANY GENERAL E-MAIL ADDRESS Neutrogena [email protected] NuScale Power 2018 CAPITALIZED BILLINGS Prunelax N/A Royal Caribbean International OWNERSHIP/COMPANY AFFILIATION Sanse Takes Orlando Independent, Minority-Owned Serrallés USA/Don Q Rum TOTAL NUMBER OF EMPLOYEES Scholas Occurrentes 75 Southeast Toyota Distributors KEY PERSONNEL Luis González-Esteves | Co-Chairman [email protected] TOP FIVE COMPANY SECTORS (by revenue) Manuel E. Machado | Co-Chairman • Utilities/Energy [email protected] • Automotive Jorge Espinosa | Managing Director • Skincare/Beauty and Baby Products [email protected] • Beverages (Spirits) Jan Michael Ramery | General Manager X7 Events • Transportation [email protected] Roberto Lago | VP Media Channel Integration Director TOP TEN COMPANY SPECIALTIES [email protected] • Full Service Creative • Media Planning/Buying Sergio Rodríguez I VP Creative Services • Broadcast Production • Market Research [email protected] • Strategic Planning • Web Design Lina Beana I VP Public Relations • Brand Planning/Building • Event Planning and [email protected] • Public Relations Management • Public Service

ccomgroup/ ccomgroupinc company/ccomgroup

44 CMC 2019 HISPANIC MARKET GUIDE member member CMC 2019 HISPANIC MARKET GUIDE 45

CCom Trade Advertising Mag Ad 2 Demographics_MECH.indd 1 4/12/19 9:55 AM COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.collagegroup.com 2 Bethesda Metro Center, Suite 300 Bethesda, MD 20814 240 482-8260 Fax: 240 482-8265

COMPANY NAME MISSION STATEMENT Collage Group LLC To unleash the power of culture to drive brand growth. YEAR FOUNDED CURRENT CLIENTS 2009 YEAR ACQUIRED BIMBO Bakeries 2010 OTHER OFFICE LOCATIONS N/A Brown-Forman 2010 Constellation Brands, Inc. 2010 COMPANY GENERAL E-MAIL ADDRESS [email protected] Diageo 2010 McCormick 2011 2018 CAPITALIZED BILLINGS Anheuser-Busch 2012 N/A DISH 2012 OWNERSHIP/COMPANY AFFILIATION Intuit, Inc. 2012 N/A Disney 2013 TOTAL NUMBER OF EMPLOYEES Coca-Cola 2014 35 P&G 2014 KEY PERSONNEL U.S. Bank 2014 David Wellisch | CEO [email protected] Hulu 2015 David Evans | Chief Product Officer Charter Communications 2015 [email protected] Toyota 2017

TOP FIVE COMPANY SECTORS (by revenue) N/A

TOP TEN COMPANY SPECIALTIES • Market Research • Strategic Planning

collage_group company/collagegroup/

46 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS https://www.conecsna.com 5343 N. 16th Street, Suite 240 Phoenix, AZ 85016

COMPANY NAME MISSION STATEMENT CoNecs North America CoNecs North America creates strategic branding, advertising and public relations campaigns to enhance our clients’ brands and grow their market YEAR FOUNDED share. We do this by maintaining a strong reputation as a cutting-edge, 2016 high caliber agency that understands the current and rapidly changing OTHER OFFICE LOCATIONS market demographics. N/A

COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS YEAR ACQUIRED [email protected] APS 2006 2017 CAPITALIZED BILLINGS Dignity Health/Barrow Neurological Institute 2006 $24 million Mercy Care Plan – Mercy Maricopa 2016 OWNERSHIP/COMPANY AFFILIATION CopperPoint Mutual Insurance Company 2017 LLC Desert Botanical Garden 2017 TOTAL NUMBER OF EMPLOYEES Republic Services 2018 14 Valley Metro 2019 KEY PERSONNEL Lisa Urias | Managing Partner [email protected] TOP FIVE COMPANY SECTORS (by revenue) Ruben Alvarez | Partner • Energy - Environmental [email protected] • Education Jaime Molera | Partner • Health Care [email protected] Jason Coochwytewa | Senior VP & COO [email protected] Marisol Pelaez | Director of PR TOP TEN COMPANY SPECIALTIES [email protected] • Branding Cassidy Rue | Key Accounts • Advertising [email protected] • Public Relations

CoNecsNA conecsna COMPANY PORTFOLIO https://conecsna.com/results/

member CMC 2019 HISPANIC MARKET GUIDE 47 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.creativecivilization.com 1100 NW Loop 410, Suite 800 San Antonio, TX 78213 210 227-1999 Fax: 210 227-5999

COMPANY NAME MISSION STATEMENT Creative Civilization - An Aguilar/Girard Agency To be America's cultural intersection of inspiration and creativity for great brands. YEAR FOUNDED 1999 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS San Antonio Housing Authority 2009 Austin FBD Partnership, LP 2011 COMPANY GENERAL E-MAIL ADDRESS Braination/Inspire Academies 2012 [email protected] Cancer Treatment Centers of America 2012 2018 CAPITALIZED BILLINGS Bubble Bath 2015 N/A Central Health 2016 OWNERSHIP/COMPANY AFFILIATION Gonzaba Medical Group 2017 Independent/Minority, Woman Owned Holocaust Museum San Antonio 2017 TOTAL NUMBER OF EMPLOYEES Quest Diagnostics 2017 19 San Antonio Jewish Federation 2017 KEY PERSONNEL South Texas Renal Care Group 2018 Al Aguilar | Chairman/Chief Creative Officer Valeria Italian Restaurant 2018 [email protected] Providence Catholic Schools 2018 Gisela Girard | President [email protected] Hemisfair 2018 United Methodist Church 2018 Barrett Jaguar Land Rover 2019 Texas Kidney Foundation 2019 Patel | Gaines 2019 FSM Sports Management 2019

TOP FIVE COMPANY SECTORS (by revenue) • Health Care • Education • Entertainment/Sports/Media • Public Service

TOP TEN COMPANY SPECIALTIES • Branding/Strategic Consulting • Public Relations • Creative Development & • Retail and Brand Activation Execution • Sales Promotion • Entertainment Marketing • Strategic Platform/Brand • Media Buying/Media Planning Planning • Marketing Strategy • Strategic Planning & Insight

CreativeCivilization/ creativeciv

48 CMC 2019 HISPANIC MARKET GUIDE member ALL

CMC is INvested in growing the market with… • Groundbreaking research to fuel market growth & increase corporate investments-with members-only access to full studies, webinars & industry think tanks • New tools, technologies and insights to help you invest in your business, your people & your clients • Weekly SmartBrief to keep your team abreast of news from the industry & within the organization • An annual conference that educates the sharpest minds in media, marketing & communications on how to amp up their multicultural marketing innovation

CMC is INfront… • Advocating for the critical role specialists play in today’s competitive marketing landscape • Hosting members-only leadership & networking events • Giving you a voice in public policy • Providing the CMC Hispanic Market Guide to corporate decision makers • Leading a broad coalition with Nielsen, comScore & others to ensure that we get measurement right and maximize ROI for clients

CMC is INvolved… • Connecting you with the right specialists in our CMC Job Center • Providing a forum where your leadership team can talk shop & where professionals can network to tackle today’s & tomorrow’s challenges • Shaping the Hispanic market of the future

Are You IN? Join CMC today! Visit us at www.culturemarketingcouncil.org and follow us on Facebook, LinkedIn and Twitter at @cmchispanic

member CMC 2019 HISPANIC MARKET GUIDE 49 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.newamericanagency.com 875 Avenue of the Americas, 25th Floor New York, NY 10001 646 747-8800 Fax: 212 273-0778

COMPANY NAME MISSION STATEMENT d expósito & Partners, LLC To be The New American Agency™ with a fresh, informed, critical way of looking at today’s consumer landscape. To help brands harness YEAR FOUNDED the compelling opportunities from the segments that are becoming 2005 increasing drivers of America’s mainstream economy. To help our client- OTHER OFFICE LOCATIONS partners outline winning strategies based on excellence in marketing and expertise in culture. To help them succeed with purpose-driven thinking N/A that will own the present and the future for their brands. COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS [email protected] YEAR ACQUIRED McDonald’s NY Metro 2005 2018 CAPITALIZED BILLINGS AARP 2011 N/A NY/NJ Port Authority 2012 OWNERSHIP/COMPANY AFFILIATION U.S. Army 2013 100% Minority-Woman-Owned; Independent AARP Services, Inc. 2013 TOTAL NUMBER OF EMPLOYEES Tajin International 2013 NEW 40 AARP Foundation 2013 KEY PERSONNEL National Puerto Rican Day Parade 2014 Daisy Expósito-Ulla | CEO & Chairman Amica Mutual Insurance Company 2014 [email protected] Safe Horizon 2014 Jorge Ulla | Chief Ideation Officer [email protected] No Más 2015 Gloria Constanza | Chief Contact Strategist NBA 2015 [email protected] CETY’s Universidad 2016 John Ross | Chief Financial Officer FDA 2017 [email protected] Pernod Ricard 2018 Yury Vargas | Creative Director [email protected] JJJ Distributors 2018 Louis Maldonado | Managing Director Planned Parenthood 2018 [email protected] Fernando Fernández | Chief Client Officer TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Non-Profit/Advocacy • Government • Packaged Goods newamericanagency.com • Insurance • Retail/Quick Service Restaurants

TOP TEN COMPANY SPECIALTIES • Full Service Creative • Digital/Interactive/Multimedia • Media Buying/Media Planning • Direct Response • Strategic Planning • Design and Production • Public Relations Studio • Influencer Marketing • Social Media

newamericanagency d_exposito COMPANY PORTFOLIO http://newamericanagency.com/our-work/

50 CMC 2019 HISPANIC MARKET GUIDE member NEW

newamericanagency.com

COMPANY PORTFOLIO http://newamericanagency.com/our-work/

member CMC 2019 HISPANIC MARKET GUIDE 51 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.dieste.com 1999 Bryan Street, Suite 2500 Dallas, TX 75201 214 259-8000 Fax: 214 259-8040

COMPANY NAME MISSION STATEMENT Dieste, Inc. Connecting Brands and Cultures. YEAR FOUNDED 1995 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS Pizza Hut 1998 New York, Los Angeles AT&T 2002 COMPANY GENERAL E-MAIL ADDRESS Mi Escuelita 2011 [email protected] Goya 2013 2018 CAPITALIZED BILLINGS Cricket 2014 N/A Dallas Pets Alive! 2014 OWNERSHIP/COMPANY AFFILIATION Dallas Vintage Toys 2015 Omnicom Direct TV 2016

TOTAL NUMBER OF EMPLOYEES The Wild Detectives 2016 140 Pollo Campero 2017

KEY PERSONNEL Dairy Max 2018 Tony Dieste | Founder & Chairman Firestone & Robertson 2018 [email protected] HBO 2018 Greg Knipp | Chief Executive Officer PetSmart 2018 [email protected] Total Environment 2018 Ciro Sarmiento | Chief Creative Officer [email protected] Scott Gassert | Executive Media Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) Stacie Davis | Chief Financial Officer • Telecommunications [email protected] • Entertainment • Quick Service Restaurants Laura Hinguanzo-Andrade | Director of Agency Operations • Consumer Packaged Goods [email protected] • Financial Services Lonnie Limon | Managing Director [email protected] TOP TEN COMPANY SPECIALTIES Marialejandra Urbina | Executive Planning Director • Creative Solutions • Strategic Planning [email protected] • Consulting • Sales Promotion • Digital Business Strategy • Mobile/Digital/IP • Customer Experience • Grassroots Marketing • Media Buying/Media Planning • Data Analytics & AI

user/diesteagency/ diesteinc Dieste company/dieste-inc dieste_inc COMPANY PORTFOLIO featured http://emsdallas.biz/

52 CMC 2019 HISPANIC MARKET GUIDE member COMPANY PORTFOLIO http://emsdallas.biz/

member CMC 2019 HISPANIC MARKET GUIDE 53 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.elementoL2.com 55 West Wacker Drive, Suite 750 Chicago, IL 60601 312 465-2355 Fax: 312 268-7117

COMPANY NAME MISSION STATEMENT elemento L2 Elemento L2 is a strategic marketing and communications agency that drives word of mouth and consumer engagement. Elemento L2 is YEAR FOUNDED dedicated to helping clients reach desired audiences in the ever-changing 2011 multicultural landscape of the U.S. Our progressive approach places OTHER OFFICE LOCATIONS multicultural relevancy at the forefront of ideation, melding relevant 2626 W. Warren Blvd. consumer and market insights with brand objectives. Chicago, IL 60612 CURRENT CLIENTS COMPANY GENERAL E-MAIL ADDRESS YEAR ACQUIRED [email protected] Coca-Cola 2011

2017 CAPITALIZED BILLINGS Target 2012 $7.5 million Brown-Forman 2014 Heineken 2016 OWNERSHIP/COMPANY AFFILIATION NMSDC certified - State of Illinois BEP MVT PR - Laver Cup 2017 Chicago United 2017 TOTAL NUMBER OF EMPLOYEES 12 BARCEL – TAKIS 2017 Leo Burnett - ComEd 2017 KEY PERSONNEL Ivan López | Principal & Chief Strategy Officer Maria F. Quinn | Managing Director TOP FIVE COMPANY SECTORS (by revenue) Marisable Muñoz | Creative Director • Beverages (Non Alcoholic) Janet Escudero | Sr. Executive Producer • Beverages (Alcoholic) • Entertainment/Sports • Telecommunications • Packaged Goods

TOP TEN COMPANY SPECIALTIES • Experiential Marketing • Branding Planning • Public Relations • Shopper Marketing • Social Media • Retail and Brand Activation • Digital • Sports Marketing

elementoL2 elementoL2

54 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.fluent360.com 205 N. Michigan Avenue, 22nd Floor Chicago, IL 60601 312 766-2721 Fax: 615 255-7799

COMPANY NAME MISSION STATEMENT fluent360 LLC To boldly create new pathways in capturing the hearts and minds of multicultural consumers, fundamental to realizing the potential of the YEAR FOUNDED complete U.S. market. 2008

OTHER OFFICE LOCATIONS CURRENT CLIENTS Nashville, New York YEAR ACQUIRED Infiniti 2008 COMPANY GENERAL E-MAIL ADDRESS Nissan 2008 [email protected] Hiscox 2015 2018 CAPITALIZED BILLINGS Humana 2016 N/A Alma Advisory Group 2016 OWNERSHIP/COMPANY AFFILIATION Big Lots 2016 N/A New York City Commission on Human Rights 2016 TOTAL NUMBER OF EMPLOYEES Denny’s 2017 41 State Farm Insurance 2017 KEY PERSONNEL Spectrum 2018 Danielle Austen | Chief Executive Officer U.S. Army 2018 Alex Fino | Vice President, Managing Director Mark Revermann | Vice President, Business Integration José Suaste | Executive Creative Director TOP FIVE COMPANY SECTORS (by revenue) Corey Richardson | Director, Cultural Anthropologist • Automotive Natalie Owings | Vice President, Finance & Operations • Health Care/Pharma • Retail/Quick Service Restaurants Maria Elena de la Noval | Vice President, Creative Services • Public Service • Property & Casualty Insurance Rohin Guha | Director, Digital & Social

TOP TEN COMPANY SPECIALTIES • Full Service Creative • Market Research • Strategic Planning • Sponsorships • Brand Planning/Building • Entertainment Marketing • Media Buying/Media Planning • Grassroots Marketing • Interactive/Multimedia • Logo/Corporate Image

fluent360 fluent_360 fluent360

member CMC 2019 HISPANIC MARKET GUIDE 55 COMPANY WEB ADDRESS PRIMARY ADDRESS www.fpomarketing.com 8035 Broadway San Antonio, TX 78209 210 829-8855 Fax: 210 829-1973

COMPANY NAME MISSION STATEMENT For Positioning Only, LLC FPO is a full service agency, specialized in reaching, connecting and engaging your brand with a multicultural America. YEAR FOUNDED 2004 CURRENT CLIENTS YEAR ACQUIRED

OTHER OFFICE LOCATIONS National Project Work (Package Goods, Pharmaceutical, and Retail) 2004 N/A Gibson Brands, Inc. (Project work – U.S. and Latin America) 2006 COMPANY GENERAL E-MAIL ADDRESS Whataburger 2008 [email protected] Texas Parks and Wildlife 2008 2018 CAPITALIZED BILLINGS Visionwork 2013 N/A Synchrony Financial 2016 OWNERSHIP/COMPANY AFFILIATION Cocina Fresca Salsa Company 2018 Fiercely Independent

TOTAL NUMBER OF EMPLOYEES 15 TOP FIVE COMPANY SECTORS (by revenue) • Retail/Quick Service Restaurants KEY PERSONNEL • Entertainment/Sports/Media Francis Wearden | President • Public Service Marcos Hernández | Business Development • Financial Services

TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Digital Content • Full Service Creative • Interactive/Multimedia • Strategic Planning • Web Design • Digital Strategy • Public Service • Shopper Marketing

FPOMarketing FPOmarketing

56 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.globalmind360.com 250 NW 23rd Street, #212 Miami, FL 33127 305 402-2190

COMPANY NAME MISSION STATEMENT Global Mind an iProspect Company N/A YEAR FOUNDED 2000 CURRENT CLIENTS OTHER OFFICE LOCATIONS A&E N/A Avianca Avaya COMPANY GENERAL E-MAIL ADDRESS N/A BAC Banamex 2018 CAPITALIZED BILLINGS $10 million Banco Interamericano de Desarrollo Copa Airlines OWNERSHIP/COMPANY AFFILIATION Dentsu Aegis Network Costa Cruceros EPSON TOTAL NUMBER OF EMPLOYEES 250 HBO LAN KEY PERSONNEL Netflix Andy Berman | President [email protected] Paypal Gabriela Trench | VP Client Services Peugeot [email protected] Pioneer

SONY Televisa Universal Orlando Resorts

TOP FIVE COMPANY SECTORS (by revenue) N/A

TOP TEN COMPANY SPECIALTIES N/A

GlobalMindAgency/ GlobalMindLA COMPANY PORTFOLIO http://www.globalmind360.com/?co=US_EN#casos

member CMC 2019 HISPANIC MARKET GUIDE 57 COMPANY WEB ADDRESS PRIMARY ADDRESS https://www.groupm.com/ 175 Greenwich Street New York, NY 10006 212 297-7000

COMPANY NAME CURRENT CLIENTS YEAR ACQUIRED GroupM Multicultural AARP YEAR FOUNDED Bayer February 2013 Chevron

MISSION STATEMENT Church & Dwight GroupM is the world’s leading media investment General Mills company responsible for more than $113B in annual IKEA media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as Kimberly Clark the outcomes-driven programmatic audience company, L’Oréal Xaxis. GroupM creates competitive advantage for Mars advertisers via its worldwide organization of media Nestlé experts who deliver powerful insights on consumers and media platforms, trading expertise, marketleading O'Reilly Auto Parts brand-safe media, technology solutions, addressable TV, Target content, sports and more. TJX Companies

GroupM Multicultural is the specialized division Tyson Foods dedicated to the Hispanic, African American and Asian Uber communities in the U.S. Its objective is to provide Unilever clients with a relevant, informative and trustworthy point of view of all multicultural audiences resulting in Universal Pictures tailored communications strategies based on in-depth U.S. Navy knowledge of consumers.. Walgreens Boots OTHER OFFICE LOCATIONS New York, Chicago, San Francisco, Los Angeles

COMPANY GENERAL E-MAIL ADDRESS TOP FIVE COMPANY SECTORS (by revenue) N/A N/A

2018 CAPITALIZED BILLINGS TOP TEN COMPANY SPECIALTIES N/A • Interactive/Multimedia • Media Buying/Media Planning OWNERSHIP/COMPANY AFFILIATION • Strategic Planning WPP • Consumer Insights TOTAL NUMBER OF EMPLOYEES • Marketing Analytics 95

KEY PERSONNEL Gonzalo Del Fa | President, GroupM Multicultural [email protected] Tim Castree | CEO, GroupM North America Kelly Clark | Global CEO, GroupM

GroupMWorldwide company/3765

58 CMC 2019 HISPANIC MARKET GUIDE member THE BEST PEOPLE

& BRANDS

ALL UNDER ONE ROOF

member CMC 2019 HISPANIC MARKET GUIDE 59 COMPANY WEB ADDRESS PRIMARY ADDRESS https://www.mediagravity.com 114 W 26th Street, 8th Floor New York, NY 10001 646 486-0000

COMPANY NAME MISSION STATEMENT Gravity Gravity's Mission: To create entrepreneurs.

YEAR FOUNDED Gravity's Vision: 2009 Our vision is to nurture and maintain entrepreneurial atmosphere where our employees are the drivers of innovation who create opportunities for OTHER OFFICE LOCATIONS the company and themselves. London

COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS [email protected] ABInBev 2018 CAPITALIZED BILLINGS Chevron Corporation $37 million FAGE OWNERSHIP/COMPANY AFFILIATION General Motors (GM) Part of Dentsu Aegis Network GORE-TEX TOTAL NUMBER OF EMPLOYEES IDT 40 LVMH Moët Hennessy Louis Vuitton KEY PERSONNEL Microsoft Yuriy Boykiv | CEO 9/11 Memorial Museum Rob Douglas | EVP P&G [email protected] Pelé Rodrigo Alanís | EVP, Chief Strategist Pilgrim's Xavier Turpín | VP, Client Services & Strategy [email protected] Red Door Spa U.S. Army WorldRemit

TOP FIVE COMPANY SECTORS (by revenue) • Automotive • Packaged Goods • Retail/Quick Service Restaurants • Technology • Telecommunications

TOP TEN COMPANY SPECIALTIES • Full Service Creative • Public Relations • Media Buying/Media Planning: • Interactive/Multimedia • Strategic Planning • Market Research • Media Relations

GravityMedia gravitymediallc company/gravity-media_2 COMPANY PORTFOLIO https://www.mediagravity.com/work

60 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.henry.agency 1459 W. Hubbard Street https://cmnevents.com Chicago, IL 60642 773 908-9548 Fax: 312 492-6404

COMPANY NAME MISSION STATEMENT Henry Agency a division of Cárdenas Marketing Network HENRY’s purpose is to fill lives with experiences. We are culture connectors and emotion makers. We exist to give people memories to YEAR FOUNDED hold, ideas to share, and stories to tell. 2015

OTHER OFFICE LOCATIONS CURRENT CLIENTS YEAR ACQUIRED Miami Anheuser-Busch 2006 COMPANY GENERAL E-MAIL ADDRESS Goya Foods 2010 [email protected] AARP 2016 2018 CAPITALIZED BILLINGS Sprint 2016 N/A Kellogg’s 2017 OWNERSHIP/COMPANY AFFILIATION Mike’s Harder Lemonade 2017 A Division of Cárdenas Marketing Network (CMN) Pepsi 2018 TOTAL NUMBER OF EMPLOYEES ComEd 2019 23 Zing Zang 2019 KEY PERSONNEL Foot Locker 2019 Elena Sotomayor | EVP [email protected] Elisa Cogo | Account Director TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Telecommunications Jose Aguirre | Executive Creative Director • Durable Goods [email protected] • Non Profit Erik Bankston | Head of Branded Entertainment • Utilities/Energy [email protected] • Packaged Goods Jorge Machado | CFO [email protected] TOP TEN COMPANY SPECIALTIES Matt Pilolli | Account Supervisor • Brand Planning/Building • Entertainment Marketing [email protected] • Radio Production • Media Tours David Ruíz | Account Supervisor • Broadcast Production • Sports Marketing [email protected] • Logo/Corporate Image • Full Service Creative Brian Luneckas | Art Director • Sales Promotion • Grassroots Marketing [email protected] Jorge Jaramillo | Digital Strategy [email protected] Jesús Sánchez | Senior Digital Strategy [email protected]

theHENRYagency/ @Henry_Agency company/henry-agency/ COMPANY PORTFOLIO http://henry.agency/en/work

member CMC 2019 HISPANIC MARKET GUIDE 61 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.hopgr.com 382 NE 191 Street Miami, FL 33179 954 990-0832

COMPANY NAME MISSION STATEMENT HOP Group Corp Support companies who want to increase their market share in the U.S. Hispanic market through innovative and culturally relevant online and YEAR FOUNDED traditional strategies, but find it challenging. Our services drive new 2012 Hispanic customers and turn a company's online and traditional channels OTHER OFFICE LOCATIONS into magnets specially aimed at Hispanics. N/A CURRENT CLIENTS COMPANY GENERAL E-MAIL ADDRESS YEAR ACQUIRED [email protected] Oil Filters 2012 Totto 2012 2018 CAPITALIZED BILLINGS N/A Casa Propia 2013 Jumpy Kinder 2013 OWNERSHIP/COMPANY AFFILIATION Privately Owned Hydrocarbons Colombia 2014 Hydrocarbons Mexico 2014 TOTAL NUMBER OF EMPLOYEES Myriad Oncology 2014 12 Ecotu Baby 2015 KEY PERSONNEL Kangoroo Daycare 2015 Carolina Fernández | CEO [email protected] Universidad Francisco de Victoria 2015 David Coke | Project Manager The NRG Company 2016 [email protected] Epower 2018 Escape Hunt LA 2018

TOP FIVE COMPANY SECTORS (by revenue) • Apparel/Accessories • Retail/Quick Service Restaurants • Grocery Products • Beverages (Non Alcoholic) • Toiletries/Beauty Aids

TOP TEN COMPANY SPECIALTIES • Social Media • Copy Writing • Hispanic Market Research • Radio and TV spots • Web Design • Videos • Inbound Marketing • Print & Outdoor • Email Marketing • Collateral (brochures, • Full Service Creative posters, etc)

COMPANY PORTFOLIO hopgroupdigital/ company/hop-group https://hopgr.com/latino-digital-agency-portfolio/

62 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.hunterpr.com 41 Madison Avenue, Floor 5 New York, NY 10010 212 679-6600 Fax: 212 679-6607

COMPANY NAME MISSION STATEMENT Hunter Public Relations Hunter Public Relations, one of the most highly recognized firms in consumer marketing communications, is dedicated to leveraging Hispanic YEAR FOUNDED cultural insights and real-time conversations to create cross-cultural 1989 campaigns that meaningfully engage and excite both mainstream OTHER OFFICE LOCATIONS audiences and today’s largest minority group – Hispanics – on behalf of some of America’s most respected companies and beloved brands. Offices in New York and London with staff based across North America including Miami, Los Angeles, Our mission is “earning it”: from consumer attention, to long term client Seattle and Toronto and affiliate partners in Mexico City. relationships, to our talented staff’s dedication, we strive to earn it every day. COMPANY GENERAL E-MAIL ADDRESS [email protected] CURRENT CLIENTS YEAR ACQUIRED 2018 CAPITALIZED BILLINGS McIlhenny Company (Tabasco) 1989 N/A DIAGEO 2004 OWNERSHIP/COMPANY AFFILIATION Smithfield Foods 2012 MDC Partners Amazon 2017 TOTAL NUMBER OF EMPLOYEES Cacique 2018 120+

KEY PERSONNEL Grace Leong | CEO TOP FIVE COMPANY SECTORS (by revenue) • Food/Beverage Gigi García-Russo | Partner • Spirits Samara Farber Mormar | Executive Vice President, • Home/Lifestyle Business Development • Beauty/Fashion Annette González-Malkin | Senior Vice President, • Retail Multicultural Practice Lead

TOP TEN COMPANY SPECIALTIES • Strategic Counsel/Brand • Branded Integrations Building • Event Sponsorship Activation • Consumer Segmentation • Traditional Media Outreach • Campaign Trans-Creation • Social Media Community • Bilingual Content Development Management • Influencer/Talent Campaigns

HunterPR HunterPR hunterprny

member CMC 2019 HISPANIC MARKET GUIDE 63 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.adcastells.com/ 865 S. Figueroa Street, Suite 1100 Los Angeles, CA 90017 213 688-7250 Fax: 213 688-7092

COMPANY NAME MISSION STATEMENT INFUSION To provide best-in-class multicultural marketing leadership and results by YEAR FOUNDED infusing our strategic acumen, consumer insights, ROI-powered ideas and ‘brains, heart and grit.’ 1998 OTHER OFFICE LOCATIONS New York City, Baltimore/Washington D.C., San Diego CURRENT CLIENTS COMPANY GENERAL E-MAIL ADDRESS YEAR ACQUIRED [email protected] McDonald’s Southern California Region – 4 markets 1998 Los Angeles, San Diego, Bakersfield, Palm Springs 2017 CAPITALIZED BILLINGS Toyota Dealer Association Southern California & Sand Diego 1998 $88 million The Safeway Companies – 5 Brands, 38 markets 1999 OWNERSHIP/COMPANY AFFILIATION Safeway, Vons/Pavilions, Randalls, Tom Thumb Minority-owned & Women Business (MWBE) Spanish Broadcasting System 2002 TOTAL NUMBER OF EMPLOYEES McDonald’s Pacific Northwest – 8 markets 2003 73 Portland, OR; Medford, OR; Southeast Idaho; Yakima/Tri-Cities, WA KEY PERSONNEL The LAGRANT Foundation 2005 Liz Castells-Heard | CEO, Chief Strategy Officer First5 California 2008 [email protected] Dole/Tropicana - Dole Juices 2009 Carolina Aguirre | Exec. Assistant/Account Executive [email protected] McDonald’s Baltimore Washington Region – 2 markets 2013 Malu Santamaria | Partner, Account Director PUMA North America 2014 [email protected] Farmer John Foods 2015 Carlos Correa | Co-Chief Creative Officer Special Olympics World Games (Pro bono) 2015 [email protected] Charter Communications, Direct - Hispanic Advertising 2016 Rod Ribeiro | Co-Chief Creative Officer [email protected] Charter Communications – African American Advertising 2018 Manuel Carvajal | VP, Executive Producer Charter Communications – Hispanic Small Business Marketing 2018 [email protected] Ana Valladares | VP, Sr. Account Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) Aida Dujarric | Sr. Director, Direct Marketing • Automotive • Cable/Telecommunications [email protected] • Retail/Quick Service • Grocery Products Adhyari Bracero | Sr. Director, TV, Digital/Social Restaurants • Packaged Goods [email protected] Aida Olaya | Integrated Project Manager TOP TEN COMPANY SPECIALTIES [email protected] • Strategic Planning • Direct Marketing, Collateral Marielise Colavin | VP, Integrated Media Services • Segmentation/Metrics • Website Design/Management [email protected] • Full Creative/Production • Branding/Entertainment Terry Sullivan | CFO/COO • Digital, Social/Mobile • PR/Relationship Marketing [email protected] • Media Planning/Buying • Business Consulting

castellsadvertising CastellsAd

64 CMC 2019 HISPANIC MARKET GUIDE member CHANGING EXPECTATIONS

adcastells.com member CMC 2019 HISPANIC MARKET GUIDE 65 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.lapizusa.com 35 W. Wacker Drive Chicago, IL 60601 312 220-5000 Fax: 312 220-6212

COMPANY NAME MISSION STATEMENT Lapiz Our purpose Bring in an outside perspective to unleash growth and innovation. YEAR FOUNDED How we do it 1999 We include an outside perspective in everything we do. From talking to OTHER OFFICE LOCATIONS people who are outside of the norm, hiring outsiders, decoding niche N/A cultures, partnering with outsiders and finding inspiration in other industries.

COMPANY GENERAL E-MAIL ADDRESS [email protected] CURRENT CLIENTS

2018 CAPITALIZED BILLINGS YEAR ACQUIRED N/A Allstate 2008 Chicago Latino Film Festival 2011 OWNERSHIP/COMPANY AFFILIATION Purina 2014 Publicis Groupe / Leo Burnett Marshall’s 2015 TOTAL NUMBER OF EMPLOYEES ACH Foods 2015 25

KEY PERSONNEL Diego Figueroa | SVP, Strategy & Participation Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) • Packaged Goods Maru Bernal | VP Group Creative Director • Financial Services [email protected] • Retail Marco Azucena | SVP, Group Account Director [email protected] TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Innovation • Full Service Creative • Promotions • Strategic Planning • Grassroots Marketing • Digital • Design • Social Media • Business Consulting

Lapiz LapizUSA COMPANY PORTFOLIO http://lapizusa.com/our-work/

66 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.lexia-global.com 7315 Wisconsin Avenue, Suite 400 West http://www.lexia.cc Bethesda, MD 20814 301 841-7730

COMPANY NAME MISSION STATEMENT LEXIA Insights & Solutions We empower brands by portraying the needs of Latinos, identifying meaningful insights behind their behavior, detecting business YEAR FOUNDED opportunities, and co-creating solutions with a multi-disciplinary team 1995 Mexico, 2009 United States that sees the world from different perspectives. OTHER OFFICE LOCATIONS Mexico City

COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS YEAR ACQUIRED [email protected] Mexico Tourism Board 2005

2018 CAPITALIZED BILLINGS BIMBO 2006 N/A Danone 2006

OWNERSHIP/COMPANY AFFILIATION Citibanamex 2007 100% by LEXIA Insights & Solutions Colgate-Palmolive 2006 Televisa 2006 TOTAL NUMBER OF EMPLOYEES 75 SCA USA 2011 Los Altos 2011 KEY PERSONNEL Guido Lara | Chief Executive Officer Home Depot 2012 [email protected] Barcel USA 2014 Claudio Flores Thomas | Vice-President and Partner AT&T 2015 [email protected] Elevation 2015 Karina Vega | Associate Director FOX 2017 [email protected] Adriana Arizpe | Consultant Cerveceria Cuauhtémoc-Moctezuma 2018 [email protected] Samsung 2018 Claudia Angel | Director Communications [email protected] Francisco González-Cos | Senior Communications TOP FIVE COMPANY SECTORS (by revenue) Analyst • Consumer & Packaged Goods [email protected] • Financial Services • Entertainment/Sports/Media • Public Opinion • Telecommunications

TOP TEN COMPANY SPECIALTIES • Market Research • Cultural Understanding • Strategic Planning • Consumer Insights • Brand Planning/Building • User Experience • Public Opinion • Messaging

lexiaglobal LEXIAGlobal/ company/lexia-insights-solutions/ COMPANY PORTFOLIO LEXIAUSA http://www.lexia-global.com

member CMC 2019 HISPANIC MARKET GUIDE 67 B:8.75” T:8.5” S:7.5”

COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.lopeznegrete.com 3336 Richmond Avenue, Suite 200 Houston, TX 77098 713 877-8777 Fax: 713 877-8796

COMPANY NAME MISSION STATEMENT Lopez Negrete Communications, Inc. To bridge the gap between Corporate America and the Hispanic consumer with integrated communications that empower each of them to achieve YEAR FOUNDED their goals. 1985

OTHER OFFICE LOCATIONS CURRENT CLIENTS N/A YEAR ACQUIRED Bank of America 1993 COMPANY GENERAL E-MAIL ADDRESS Walmart 1995 [email protected] Fiat Chrysler Automobiles (FCA) 2012 2018 CAPITALIZED BILLINGS Phillips 66 Company 2013 $108 million Community Coffee Company, LLC 2016 OWNERSHIP/COMPANY AFFILIATION Lone Star College System 2016 Independent/Hispanic-Owned Centerpoint Energy 2017 TOTAL NUMBER OF EMPLOYEES Houston Dynamo (MLS) 2017 130 McDonald’s Corporation 2017 B:11.25” S:10” T:11” KEY PERSONNEL Motiva Enterprises, LLC 2017 Alex López Negrete | President/CEO Realtor.com 2017 [email protected] United Airlines 2017 Cathy López Negrete | Executive VP/CFO/COO [email protected] Riviana Foods 2018 Howard Brown | VP/GM [email protected] Fernando Osuna | CCO TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Retail/Quick Service Restaurants Julio Arrieta | CMO, Managing Director • Financial Services [email protected] • Education • Packaged Goods • Energy

TOP TEN COMPANY SPECIALTIES • Strategic Planning/Business • Public Relations/Community Analytics Relations • Brand Planning/Building • Shopper Marketing • Creative Development/ • Direct Marketing/Customer Execution Relationship Management/ • Digital/Social/Mobile Customer Experience • Media Buying/Media Planning Management • Market Research • Event Marketing

LopezNegreteCommunications lopeznegrete

68 CMC 2019 HISPANIC MARKET GUIDE member

19625_LNC_PrintAd_HispanicMarketGuide.indd 1 4/15/19 12:05 PM

Job #: 19625_LNC_PrintAd_His- Doc Name: 19625_LNC_PrintAd_HispanicMarketGuide.indd Client: Lopez Negrete Job Name: 19625_LNC_PrintAd_Hispan- Last Save Date: 4-15-2019 11:20 AM by : Santiago Garces Dept.: None

Job Info Fonts & Images Approvals None Job Type Fonts Art Director Santiago Garces None Live 7.5” x 10” Copywriter None Trim 8.5” x 11” Images Account Mgr None Bleed 8.75” x 11.25” HMG LNC_Selected4.jpg (CMYK; 300 ppi; 100%) Studio Artist None Inks Proofreader None Cyan, Magenta, Yellow, Black Notes None B:8.75” T:8.5” S:7.5” B:11.25” S:10” T:11”

member CMC 2019 HISPANIC MARKET GUIDE 69

19625_LNC_PrintAd_HispanicMarketGuide.indd 1 4/15/19 12:05 PM

Job Info Fonts & Images Approvals None Job Type Fonts Art Director Santiago Garces None Live 7.5” x 10” Copywriter None Trim 8.5” x 11” Images Account Mgr None Bleed 8.75” x 11.25” HMG LNC_Selected4.jpg (CMYK; 300 ppi; 100%) Studio Artist None Inks Proofreader None Cyan, Magenta, Yellow, Black Notes None COMPANY WEB ADDRESS PRIMARY ADDRESS https://marcamiami.com/ 3390 Mary Street, Suite 254 Coconut Grove, FL 33133 305 423-8301

COMPANY NAME CURRENT CLIENTS YEAR ACQUIRED MARCA H&R Block 2010 YEAR FOUNDED Dish Latino 2011 2003 Kyocera Latin America 2011 Net 10 Wireless 2012 MISSION STATEMENT MARCA is a full service integrated advertising and digital marketing Payless Shoe Source 2012 communication agency. We have a fundamental understanding of Dish Puerto Rico 2013 today’s U.S. general market with a specific focus on the multicultural consumer. NASCAR 2015 Caterpillar 2015 PHILOSOPHY/VISION: Our unique philosophy encompasses a larger Sobieski Vodka 2015 view of multicultural communication than just language. It is a more relevant way to communicate with the emerging multicultural Subway 2016 consumer market. The multicultural market is complex and layered, Holsum 2017 the result of a confluence of cultures that you must understand Panama Jack 2017 in order to leave your mark in the consumer’s mind. Everyone at MARCA has life and work experience in the Hispanic, general and PepsiCo - Chokis 2017 Latin American markets. This perspective allows us to identify and Deezer 2018 craft the most impactful and relevant messages for this expanding audience, in English, Spanish or both. Hughesnet 2018

OTHER OFFICE LOCATIONS Chicago, Pittsburgh, Boston TOP FIVE COMPANY SECTORS (by revenue) COMPANY GENERAL E-MAIL ADDRESS • Telecommunications [email protected] • Quick Service Restaurants • Financial Services 2018 CAPITALIZED BILLINGS • Health Care/Pharma N/A • Durable Goods

OWNERSHIP/COMPANY AFFILIATION Hispanic Majority Owned TOP TEN COMPANY SPECIALTIES TOTAL NUMBER OF EMPLOYEES • Brand Planning/Building • Retail and Brand Activation 45 • Digital Marketing • Public Relations • Direct Response • Sales Promotion KEY PERSONNEL • Interactive/Multimedia • Sports Marketing Tony Nieves | President • Media Buying/Media Planning • Web Design [email protected] Armando Hernández | Chief Creative Officer [email protected] Alejandro Berbari | Executive Creative Director [email protected] Luis Mezzana | Executive Director of Finance [email protected] Zamar Vives | Executive Group Director [email protected]

marcamiami marcamiami COMPANY PORTFOLIO https://marcamiami.com/#work

70 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.mashupia.com 78 SW 7th Street, Suite 500 Miami, FL 33130 786 323-7346

COMPANY NAME MISSION STATEMENT Mashup Interactive Agency LLC To connect people with brands and businesses that bring value to their lives. YEAR FOUNDED 2010 CURRENT CLIENTS OTHER OFFICE LOCATIONS N/A Reebok Latam Frutaris Ecuador COMPANY GENERAL E-MAIL ADDRESS [email protected] Frutaris Peru Avior Airlines 2018 CAPITALIZED BILLINGS $1 million Diageo Venezuela Universal Orlando Resorts OWNERSHIP/COMPANY AFFILIATION Pepsi Beverages - Venezuela None Pepsi Snacks - Venezuela TOTAL NUMBER OF EMPLOYEES Brigal Auto Sales 75 Nestle Venezuela KEY PERSONNEL Ximi Vogue USA Veronica Ruiz del Vizo | Chief Creative Officer Vme TV Otmaro Silva | Chief Financial Officer Vme Kids Bruno Saturno | Chief Operations Officer Primo TV Maria Silvia Moser | Operations Manager Elena Rangel | Content & Creations Manager Abner Valero | Art Director TOP FIVE COMPANY SECTORS (by revenue) • Beverages (Non Alcoholic) • Beverages (Alcoholic) • Packaged Goods • Travel • Financial Services

TOP TEN COMPANY SPECIALTIES • Content Marketing • Media Buying/Media Planning • Influencer Marketing • Brand Planning/Building • Strategic Planning • Web Design

MashupAgency COMPANY PORTFOLIO http://www.mashupia.com/#featured-works

member CMC 2019 HISPANIC MARKET GUIDE 71 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.M8agency.com 2200 Biscayne Boulevard, 2nd Floor Miami, FL 33137 786 623-5500

COMPANY NAME MISSION STATEMENT M8 M8 helps craft meaningful relationships between brands and consumers in a Connected Life. We’re a team of creative, multicultural, multi-screen YEAR FOUNDED marketers who combine storytelling, insights and technology to create 2001 experiences that connect brands with consumers who are now living their lives on screens. OTHER OFFICE LOCATIONS Global offices as part of iProspect Worldwide and Dentsu Aegis Network. 13 Offices in North America, 7 Offices CURRENT CLIENTS

in Latin America, 53 Offices in Europe, Middle East and YEAR ACQUIRED Africa, 20 Offices in Asia Pacific. Hertz 2005 COMPANY GENERAL E-MAIL ADDRESS Keiser University 2006 [email protected] Sprint 2015

2018 CAPITALIZED BILLINGS KFC 2016 +$50 million Stanley Black & Decker 2016

OWNERSHIP/COMPANY AFFILIATION VISIT FLORIDA 2016 Dentsu Aegis Network

TOTAL NUMBER OF EMPLOYEES TOP FIVE COMPANY SECTORS (by revenue) 103 • Retail/Quick Service Restaurants KEY PERSONNEL • Telecommunications N/A • Packaged Goods • Travel • Entertainment/Sports/Media

TOP TEN COMPANY SPECIALTIES • Interactive/Multimedia • Direct Response • Full Service Digital Agency • Full Service Creative • Brand Planning/Building • Strategic Planning • Media Buying/Media Planning • Web Design

M8agency M8agency company/m8agency COMPANY PORTFOLIO https://m8agency.com/work

72 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS https://NRSadvertising.com 520 Broad Street Newark, NJ 07102 800 215-0931

COMPANY NAME MISSION STATEMENT National Retail Solutions, Inc. (NRS) / A Division of IDT To provide advertisers unprecedented access to interact with the urban convenience store consumer in an engaging fashion via our 15" high YEAR FOUNDED definition screen facing the customer at eye level in the stores where 2015 they make purchases.

OTHER OFFICE LOCATIONS N/A CURRENT CLIENTS COMPANY GENERAL E-MAIL ADDRESS N/A [email protected]

2018 CAPITALIZED BILLINGS N/A TOP FIVE COMPANY SECTORS (by revenue) • Advertising OWNERSHIP/COMPANY AFFILIATION • Loyalty Wholly owned subsidiary of IDT Corporation • Data • Couponing TOTAL NUMBER OF EMPLOYEES • Distribution 50

KEY PERSONNEL Elie Y. Katz | President & CEO TOP TEN COMPANY SPECIALTIES [email protected] • Point of Purchase • Sales Promotion Eli Korn | COO • Brand Planning/Building • Market Research [email protected] • In-Store/In-Home Events/ • Trade Shows Demos • Point of Sale/Bodegas & • Media Buying/Media Planning Independent Retail

national-retail- COMPANY PORTFOLIO NationalRetailSolutions nrsplus nrsplus channel https://m8agency.com/work solutions-nrs-plus

member CMC 2019 HISPANIC MARKET GUIDE 73 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.orci.com 2800 28th Street, Suite 222 Santa Monica, CA 90405 310 622-4600 Fax: 310 399-9180

COMPANY NAME MISSION STATEMENT Orcí To connect with our audience through relevant and culturally-specific narratives that have universal appeal, and by always reflecting them in YEAR FOUNDED an authentic and positive light. This helps build lasting relationships 1986 between brands and multicultural consumers. OTHER OFFICE LOCATIONS N/A

COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS YEAR ACQUIRED [email protected] Honda 1990 2018 CAPITALIZED BILLINGS Acura 1990 N/A Children’s Bureau of Southern California 1999 OWNERSHIP/COMPANY AFFILIATION Dole 2010 100% Hispanic Piercing Pagoda 2014 TOTAL NUMBER OF EMPLOYEES VCA Animal Hospitals 2015 35 NALEO Education Fund 2016 KEY PERSONNEL Honda Export 2018 Hector J. Orcí | Co-founder and Chairman Farmers Insurance 2019 [email protected] Infinity Insurance Group 2019 Norma Orcí | Co-founder and Chairwoman [email protected] Andrew Orcí | President & CEO [email protected] TOP FIVE COMPANY SECTORS (by revenue) Juan J. Quintana | SVP Executive Creative Director • Automotive [email protected] • Packaged Goods • Insurance Allen Pérez | SVP Creative Director of Production [email protected] • Non-Profit • Retail Marina Filippelli | COO, Director of Client Services [email protected] Luiz Salles | SVP Head of Strategic Planning TOP TEN COMPANY SPECIALTIES [email protected] • Full Service Creative • Interactive/Digital Byron Beach | Head of Digital & Social Strategy • Media Planning/Media Buying • Social [email protected] • Strategic Planning • Mobile Lupita Campa | SVP Controller • Broadcast Production • ROI/Analytics/Reporting [email protected] • Print Production • Public Relations

orciadvertising orciAdvertising company/orci COMPANY PORTFOLIO http://orci.com/#work

74 CMC 2019 HISPANIC MARKET GUIDE member WITHIN THE ALGORITHM, THERE ARE REAL PEOPLE.

We don’t just use the algorithm and call it a day. We make connections and dig deeper. We are REAL PEOPLE with REAL HISPANIC INSIGHTS achieving REAL RESULTS.

COMPANY PORTFOLIO http://orci.com/#work visit orci.com member CMC 2019 HISPANIC MARKET GUIDE 75 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.omnidirect.tv 10800 Biscayne Boulevard, Suite 510 Miami, Florida 33161 305 535-8892 Fax: 305 938-0426

COMPANY NAME MISSION STATEMENT Omni Direct, Inc. Develop and execute best-in-class performance driven media and marketing models that: YEAR FOUNDED • Deliver measurable results with a relentless focus on optimizing 1999 ROI from media spend OTHER OFFICE LOCATIONS • Drive on-line and off-line sales response from the growing U.S. Hispanic market N/A • Grow our client's business and overall market position COMPANY GENERAL E-MAIL ADDRESS [email protected]

2017 CAPITALIZED BILLINGS CURRENT CLIENTS YEAR ACQUIRED $15 million All Star Marketing Group 2009 OWNERSHIP/COMPANY AFFILIATION Idea Village 2011 Private TriStar 2012 TOTAL NUMBER OF EMPLOYEES One Park Financial 2016 10 Flex Seal Products 2017 KEY PERSONNEL Zuru Inc. 2017 Denira Borrero | COO, Principal Blackstone Products 2018 Alex Agurcia | CEO, Principal Emson 2018 TRANZACT 2018

TOP FIVE COMPANY SECTORS (by revenue) • Beauty/Grooming • Financial/Insurance Services • Housewares • Fundraising • Hardwares

TOP TEN COMPANY SPECIALTIES • Direct Response Media Buying • Digital Creative Production -TV, Radio, Social and Digital • Campaign Set Up/Management • Social Media Content & • Strategy/Consulting Advertising • Product Representation/ • DRTV Production Distribution • DR Radio Production

OmniDirect OmniDirectMiami

76 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.pintausa.com 220 Alhambra Circle, Penthouse Coral Gables, FL 33134 305 615-1111 Fax: 305 532-2590

COMPANY NAME MISSION STATEMENT Pinta Pinta is a full-service agency practicing the art of cross-cultural marketing. Disruption is the norm, technology has changed everything, and brands YEAR FOUNDED struggle to connect. To win in this dynamic marketplace, we believe 2014 (from spin-off of 25 year-old agency) CULTURE IS CURRENCY. OTHER OFFICE LOCATIONS CURRENT CLIENTS

New York YEAR ACQUIRED T-Mobile 2007 COMPANY GENERAL E-MAIL ADDRESS [email protected] beIN SPORTS 2013 Amazon 2014 2016 CAPITALIZED BILLINGS $5.72 million (revenue not billings) NFL 2015 Carnival 2018 OWNERSHIP/COMPANY AFFILIATION Independently-owned by management Florida Blue 2018 Microsoft 2018 TOTAL NUMBER OF EMPLOYEES 24 Remy Martin 2018

KEY PERSONNEL Mike Valdés-Fauli | President & CEO [email protected] TOP FIVE COMPANY SECTORS (by revenue) • Telecommunications/Technology Alex Barreras | Creative Director • Entertainment/Sports/Media [email protected] • Finance Lauren Cortiñas | Managing Director • Sports Entertainment [email protected] • Packaged Goods

TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Digital & Direct Response • Shopper/In-Store • Entertainment Marketing • Full Service Creative • Grassroots Marketing • Broadcast Production • Public/Media Relations • Print/Radio Production • Media Buying

PintaUSA MikeValdesFauli

member CMC 2019 HISPANIC MARKET GUIDE 77 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.pm3.agency 67 Peachtree Park Drive NE, Suite 200 Atlanta, GA 30309 404 870-0099 Fax: 404 870-0321

A member of

COMPANY NAME MISSION STATEMENT PM3 (formerly PM Publicidad) Our purpose is to maximize our clients’ market share and bolster their bottom line with unique and effective creative solutions. YEAR FOUNDED 2003

OTHER OFFICE LOCATIONS CURRENT CLIENTS YEAR ACQUIRED Bogotá NAPA AUTO PARTS 2003

COMPANY GENERAL E-MAIL ADDRESS Cox Communications 2007 [email protected] Georgia Lottery 2014

2018 CAPITALIZED BILLINGS Paychex 2016 $31–60 million American Cancer Society 2016 Milwaukee Brewers 2017 OWNERSHIP/COMPANY AFFILIATION Independent / Member of WPI GA WebMBA 2019

TOTAL NUMBER OF EMPLOYEES 47 TOP FIVE COMPANY SECTORS (by revenue) KEY PERSONNEL • Automotive Eduardo Pérez | Partner • Entertainment/Sports/Media [email protected] • Telecommunications Ricky Echegaray | Partner • Consumer Products [email protected] • Durable Goods Hernan Feuermann | EVP, General Manager [email protected] Rodolfo Ruiz Sosa | VP, Account Services TOP TEN COMPANY SPECIALTIES [email protected] • Brand Planning/Building • Live/Experiential Marketing • Broadcast & Digital Production • Market Research Luis Felipe Restrepo | VP, Creative Services [email protected] • Direct Response • Media Planning • Full Service Creative • B2B Ruthie Jenkins | Sr Strategic Planner • Interactive/Digital/Mobile [email protected]

pm3agency pm3agency pm3agency pm3agency

78 CMC 2019 HISPANIC MARKET GUIDE member member CMC 2019 HISPANIC MARKET GUIDE 79 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.publicismedia.com 375 Hudson Street New York, NY 10014 212 859-5100

COMPANY NAME MISSION STATEMENT Publicis Media We believe that multicultural services should not exist as separate brands; they need to be fully integrated. Publicis Media allows us to YEAR FOUNDED simplify our multicultural offering, invent modern approaches to reach 2015 multicultural consumers, and reduce complexity within our operations OTHER OFFICE LOCATIONS and brands to best serve our clients’ multicultural needs. Chicago, Los Angeles, Seattle Publicis Media is the largest supporter and buyer of multicultural COMPANY GENERAL E-MAIL ADDRESS targeted media, marketing and research. We leverage this scale and [email protected] representation to benefit our clients and to continue to push our industry. Together we are: 2018 CAPITALIZED BILLINGS • Disrupting the existing multicultural paradigm by reimagining it N/A for an evolved America OWNERSHIP/COMPANY AFFILIATION • Defining & driving a new era of standards for multicultural Publicis Groupe integration • Leveraging multicultural as a core competitive advantage and TOTAL NUMBER OF EMPLOYEES growth engine for our clients 140+ • Together we deliver: • Core embedded multicultural competency in each brand, which KEY PERSONNEL allows us to innovate in a way our competition cannot Lisa Torres | President, Publicis Media Multicultural • Standardized approach that can scale faster and drive Practice [email protected] connectivity, consistency and quality • Integrated multicultural insights and applications across the suite Stephen Paez | SVP, Multicultural Lead, Mediavest |Spark of Publicis’ proprietary tools, products and platforms [email protected]

Dana Bonkowski | SVP, Multicultural Lead, Starcom CURRENT CLIENTS [email protected] YEAR ACQUIRED Kellogg’s 2003 Jennifer García | SVP, Multicultural Lead, Zenith [email protected] Kraft 2012 Anita Arcentales | SVP Multicultural Lead, Blue449 Kohl’s 2013 [email protected] Mondelez 2018 Telemundo 2018

TOP FIVE COMPANY SECTORS (by revenue) N/A

TOP TEN COMPANY SPECIALTIES N/A

PublicisMedia/ publicismedia

80 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.restoftheworld.agency/ 2703 Del Curto Road Austin, TX 78704 512 713-3132

COMPANY NAME MISSION STATEMENT Rest of The World To help companies make the world a little better by doing work that matters for the communities who need it most. YEAR FOUNDED 2017 CURRENT CLIENTS OTHER OFFICE LOCATIONS N/A N/A

COMPANY GENERAL E-MAIL ADDRESS [email protected] TOP FIVE COMPANY SECTORS (by revenue) 2017 CAPITALIZED BILLINGS • Financial Services $900,000 • Health Care/Pharma • Non Profit OWNERSHIP/COMPANY AFFILIATION • Public Service Independent, Minority Owned

TOTAL NUMBER OF EMPLOYEES 9 TOP TEN COMPANY SPECIALTIES KEY PERSONNEL N/A Sergio Alcocer | Founder and CCO [email protected] Walter Boza | Managing Director [email protected]

member CMC 2019 HISPANIC MARKET GUIDE 81 COMPANY WEB ADDRESS PRIMARY ADDRESS https://www.republicahavas.com The Republica Havas Building 2153 Coral Way, Miami, FL 33145 786 347-4700

COMPANY NAME MISSION STATEMENT Republica Havas Culture drives us. Insights inspire us. Connection fuels us. YEAR FOUNDED 2006 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS Nielsen 2007 New York, Los Angeles, Atlanta, Chicago, Boston Sedano’s Supermarkets 2008 COMPANY GENERAL E-MAIL ADDRESS Universal Orlando Resort 2009 [email protected] Baptist Health 2010 2018 CAPITALIZED BILLINGS Goya Foods 2010 N/A Google 2012 OWNERSHIP/COMPANY AFFILIATION Boehringer Ingelheim Pharmaceuticals, Inc. 2013 Partnership with Havas Group/Vivendi Toyota 2013 TOTAL NUMBER OF EMPLOYEES National Pork Board 2014 107 NBCUniversal Telemundo Enterprises 2014 KEY PERSONNEL Four Seasons Hotels & Resorts 2015 Jorge A. Plasencia | Co-Founder, Chairman & CEO European Wax Center 2016 Luis Casamayor | Co-Founder & President Walmart 2017 Anthony Bianco | EVP & GM Dyson 2017 Melissa Richter Bartolini | SVP & Chief Strategy Officer Azamara Club Cruises (Division of Royal Caribbean) 2018 Arlene Armenteros | SVP & Head of Client Services Biogen 2018 Nicholas Kerestegian | VP, Business Strategy & Sage Dental 2019 Operations Maria Constantin | Sr. Director, Finance & Administration Christina Dewitt | Director, Talent & Culture Ana Echenique | Director, Communications TOP FIVE COMPANY SECTORS (by revenue) • Automotive • Healthcare & Pharmaceutical • Alcoholic Beverages (wine & spirits) • Travel, Leisure & Entertainment • Technology

TOP TEN COMPANY SPECIALTIES • Creative • Web Development • Strategy • Social • Media Planning & Buying • Consumer Science • Public Relations • Community Engagement • Events & Experiential • Influencer Marketing

RepublicaHavas RepublicaHavas republica-havas republicahavas

82 CMC 2019 HISPANIC MARKET GUIDE member member CMC 2019 HISPANIC MARKET GUIDE 83 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.richardslerma.com 7007 Twin Hills Avenue, Suite 300 Dallas, TX 75231 214 891-4100

COMPANY NAME MISSION STATEMENT Richards/Lerma Richards/Lerma is the agency of the future, NOW. We’re in the business of connecting brands and their customers. And the way we nurture those YEAR FOUNDED connections is by identifying powerful customer insights and delivering 2008 breakthrough communication and engagement at every point of contact. OTHER OFFICE LOCATIONS Increasingly, that engagement happens through digital, and Richards/ Lerma prides itself on being the most digitally savvy multicultural agency Mexico City in the country. All of that results in communication that is LOUD & CLEAR. COMPANY GENERAL E-MAIL ADDRESS [email protected]

2018 CAPITALIZED BILLINGS CURRENT CLIENTS YEAR ACQUIRED $100 million MetroPCS 2009 OWNERSHIP/COMPANY AFFILIATION The Home Depot 2010 Owned by Pete Lerma & Stan Richards Dr Pepper 2014 Affiliated with Richards Group Clamato 2014 TOTAL NUMBER OF EMPLOYEES Avocados from Mexico 2015 70 7Up 2015 KEY PERSONNEL Cinemark 2018 Pete Lerma | Principal Advance Auto Parts 2018 [email protected] Barcel 2018 Aldo Quevedo | Principal/Creative Director [email protected] Southwest Airlines 2018 Salma Gottfried | Principal, Brand Management TXU 2018 [email protected] Quim Gil | Principal/Brand Planning [email protected] TOP FIVE COMPANY SECTORS (by revenue) David Ravelo | Principal/Brand Management • Retail/Quick Service Restaurants [email protected] • Automotive • Telecommunications • Non-Profit • Packaged Goods

TOP TEN COMPANY SPECIALTIES • Digital • Full Service Creative • Strategic Planning • Public Relations • Social Media • Grassroots Marketing • Brand Planning Building • Market Research • Media Buying/Media Planning • Broadcast Production

richardslerma richardslerma richardslerma

84 CMC 2019 HISPANIC MARKET GUIDE member richardslerma.com WE MAKE OUR CLIENTS ROCK

member CMC 2019 HISPANIC MARKET GUIDE 85 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.scpf.com 601 Brickell Key Drive, Suite 400 Miami, FL 33131 305 674-3222 Fax: 305 695-2777

COMPANY NAME MISSION STATEMENT *S,C,P,F... To take multicultural marketing communications to the next level. YEAR FOUNDED 1996 CURRENT CLIENTS YEAR ACQUIRED HSBC 2008 OTHER OFFICE LOCATIONS The Coca-Cola Company 2008 Barcelona, Madrid, Bogota, Buenos Aires, Mexico, New York, Santo Domingo Tylenol 2013

COMPANY GENERAL E-MAIL ADDRESS Zyrtec 2013 [email protected] Benadryl 2013 Listerine 2013 2018 CAPITALIZED BILLINGS N/A Revlon 2014 AB InBev 2015 OWNERSHIP/COMPANY AFFILIATION 51% owned by WPP

TOTAL NUMBER OF EMPLOYEES TOP FIVE COMPANY SECTORS (by revenue) 138 • Retail KEY PERSONNEL • Beauty Ignasi Puig | CEO • Financial Services • Pharmacy Marcos Calandrelli | Creative Director • Packaged Goods Tony Veiga | Creative Director Antonio Nuñez López | Planning Director TOP TEN COMPANY SPECIALTIES Carolina Bertrand | Account Director • Brand Planning/Building • Multicultural Marketing • Client Service/Project • Point of Purchase Management • Strategic Planning /Insight • Digital/Online Services • Viral/Guerilla Marketing • Full Service Creative • Web Design • Interactive/Mobile Marketing

scpfamerica scpfamerica COMPANY PORTFOLIO https://scpfamericas.com/category/our-work/

86 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.SantiagoSolutionsGroup.com 16101 Ventura Boulevard, Suite 315 Encino, CA 91436 818 509-5901 Fax: 323 843-9727

COMPANY NAME CURRENT CLIENTS YEAR ACQUIRED Santiago Solutions Group, Inc. AARP 2000 YEAR FOUNDED Health Net 2010 2000 Quaker/PepsiCo 2011 MISSION STATEMENT Hilton Worldwide 2012 Santiago Solutions Group is a leading business and Teasdale Quality Foods 2012 marketing strategy, research & analytics consulting firm. Verizon Wireless 2012 We guide clients’ growth strategies leveraging fact-based intel including data mining and primary qualitative GfK MRI 2013 & quantitative research transformed into actionable Blue Cross Blue Shield IL-TX (HCSC) 2013 ‘size of the prize’ scenarios, attitudinal and behavioral Palladium Investments 2014 segmentations and predictive purchase models. Our end goal is to uncover actionable & ‘ownable’ segment Kimberly Clark 2014 insights that enhance clients’ marketing effectiveness Gatorade/PepsiCo 2015 and sustainable total growth. We empower clients BCBS-AZ 2015 and agencies with solid growth plans, robust brand, Ulta Beauty 2016 acquisition and loyalty strategies across marketing Ps squarely aligned with the highest ROI drivers for Sierra Club 2016 millennial, multicultural, Hispanic and Total Market. Sparkling Ice 2017 OTHER OFFICE LOCATIONS California Tobacco Control Program 2018 N/A McDonald’s 2018 COMPANY GENERAL E-MAIL ADDRESS SAGE 2019 [email protected]

2017 CAPITALIZED BILLINGS $3 million (earnings) TOP FIVE COMPANY SECTORS (by revenue) • Health Care/Pharma/Hospitals OWNERSHIP/COMPANY AFFILIATION • CPG/H&B/Retail Independent • Wireless/Entertainment/Technology TOTAL NUMBER OF EMPLOYEES • Financial Services/Insurance 10 • Restaurants/Travel/Leisure

KEY PERSONNEL Carlos Santiago | President & Chief Strategist TOP TEN COMPANY SPECIALTIES [email protected] • Marketing Strategy Consulting • Big Data & Predictive Tatiana Bonilla | Business Development • Quant & Qual Research Modeling [email protected] • Right-Sizing Opportunity • Upscale-Affluents • Customer Experience • Custom Segmentation • Gen Z, Millennials • Offering Innovation • ROI Analytics & Econometrics

Carlos_SSG Santiago_Group company/santiago-solutions-group

member CMC 2019 HISPANIC MARKET GUIDE 87 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.semillaad.com 9100 S. Dadeland Boulevard, Suite 1500 Miami, FL 33156

COMPANY NAME MISSION STATEMENT Semilla AD, Inc. We champion brands to cultivate meaningful consumer relationships that transcend culture by embracing America’s richness in culture. YEAR FOUNDED 2010

CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS Amscot Financial 2012 N/A Boston Beer Company 2015 COMPANY GENERAL E-MAIL ADDRESS Pier 33 Gourmet 2015 [email protected]

2018 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION Independent TOP FIVE COMPANY SECTORS (by revenue) TOTAL NUMBER OF EMPLOYEES • Financial Services 5 • Grocery Products • Packaged Good KEY PERSONNEL • Health Care Gabriela Alcántara-Díaz | Founder and President [email protected] • Retail/Fashion • Alcoholic Beverages Shirley Attia | Chief Creative Officer [email protected] TOP TEN COMPANY SPECIALTIES • Insights • Conferences • Brand Planning/Building • Strategic Planning • Copy Writing • Digital • Full Service Creative • Social Media • Market Research

semillaad SemillaAD company/semillaAD

88 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.sensisagency.com 818 S. Broadway, Suite 1100 Los Angeles, CA 90014 213 341-0171 Fax: 888 440-4556

COMPANY NAME MISSION STATEMENT Sensis Sensis is a cross-cultural marketing agency driving behavior change. We develop research-based marketing programs that drive measurable ROI. Our YEAR FOUNDED advertising work reflects and embraces the cultural diversity of the U.S., helping 1998 brands cross-over to Hispanic, African-American, Asian and “mainstream” markets. Our work is built on a proprietary, science-based model of behavior change, because OTHER OFFICE LOCATIONS we believe that effective marketing changes consumer behavior. We focus on Washington D.C., Atlanta, Austin, Little Rock building content-driven digital experiences, because ads alone do not work. Along with our integrated advertising services, Sensis offerings include specialty practices COMPANY GENERAL E-MAIL ADDRESS SensisHealth, SensisChallenges and SensisCMO. [email protected] Sensis. The cultural change agency. 2017 CAPITALIZED BILLINGS

CURRENT CLIENTS YEAR ACQUIRED $25 million Sempra Energy 2008 OWNERSHIP/COMPANY AFFILIATION Metrolink 2012 Independent Port of Los Angeles 2013 TOTAL NUMBER OF EMPLOYEES Centers for Disease Control and Prevention (CDC) 2013 75 Tadin Herb & Tea Company 2013 KEY PERSONNEL Capital Metro 2016 José Villa | President, Chief Strategy Officer AltaMed Health Services 2016 [email protected] Boston College 2016 Sharon Carothers | Managing Director, East Coast [email protected] One West Bank 2016

Abdi Zadeh | Managing Director, Los Angeles AARP 2017 [email protected] American Public University 2017 Karla Fernández | Managing Director, Texas Air National Guard 2017 [email protected] Auto Club Speedway 2 017 Eloisa Reus | Strategic Planning Director Fiora 2017 [email protected] Smithsonian Institute 2017 Beatriz Mallory | VP, Sensis Health [email protected] University of Texas 2017 Brian Wheelis | Media Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) Javier San Miguel | Group Creative Director • Health Care/Pharma • Utilities/Energy [email protected] • Government • Financial Services Robyn Loube | Managing Director, Atlanta • Higher Education [email protected] David Galvan | Associate Creative Director TOP TEN COMPANY SPECIALTIES [email protected] • Strategy • Content Marketing • Creative • Branding • Media Buying/Media Planning • Multicultural • Public Relations • Digital • Social Media • Mobile & Website • Research & Analytics Development

sensisagency sensisagency sensisagency/ COMPANY PORTFOLIO http://www.sensisagency.com/what-weve-done

member CMC 2019 HISPANIC MARKET GUIDE 89 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.sociedAD.com 386 Park Avenue South, 15th floor New York, NY 10016 646 762-6734 Fax: 917 793-9365

COMPANY NAME MISSION STATEMENT sociedAD We are a group of people who live and interact within the same cultural sphere, dedicated to creating emotionally charged, culturally relevant YEAR FOUNDED ideas that impact our clients’ business. 2015 WE CREATE POWERFUL IDEAS HISPANICS ACT ON. OTHER OFFICE LOCATIONS Miami

COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS YEAR ACQUIRED [email protected] MilkPEP 2016 2018 CAPITALIZED BILLINGS Bayer 2016 N/A TGL Law 2016 OWNERSHIP/COMPANY AFFILIATION FAIR Health 2018 Campbell Ewald Mondelez 2018 TOTAL NUMBER OF EMPLOYEES Port Authority of NY & NJ 2018 20

KEY PERSONNEL Carla Trum Mercado | Managing Director TOP FIVE COMPANY SECTORS (by revenue) Jorge Moya | CCO • Beverages (Non Alcoholic) • Health Care/Pharma • Packaged Goods • Transportation • Legal Services

TOP TEN COMPANY SPECIALTIES • Strategic Planning • Social Media • Marketing Strategy • Digital Marketing • Full Service Creative • Experiential Marketing • Media Buying/Media Planning • Shopper Marketing • Production Services • Public Relations

90 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.thecommunityagency.com 6400 Biscayne Boulevard Miami, FL 33138 305 865-9600

COMPANY NAME MISSION STATEMENT the community / la comunidad We are an ideas-led agency with a deep cultural sensibility. YEAR FOUNDED 2001 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS Corona 2009 Buenos Aires, London, New York, San Francisco Buenos Aires City Government 2010 COMPANY GENERAL E-MAIL ADDRESS Victoria 2013 [email protected] The Kroger Company 2015 2018 CAPITALIZED BILLINGS Verizon Wireless 2015 N/A General Mills 2016 OWNERSHIP/COMPANY AFFILIATION Verizon Fios 2016 Part of Publicis.Sapient. Cleveland Clinic 2017 TOTAL NUMBER OF EMPLOYEES Red Bull 2017 N/A Bank Of The West 2018 KEY PERSONNEL Google 2018 Luis Montero | President Mondelez 2018 José Mollá | Founder and Co-Chief Idea Officer Samsung 2018 Joaquín Mollá | Founder and Co-Chief Idea Officer The Coca-Cola Company 2018 Shobha Sairam | VP, Global Chief Strategic Officer YouTube 2018 Laurie Malaga | VP, Director of Makers Tracy McDonough | VP, Director of Operations Ana Bermúdez | VP, Managing Director TOP FIVE COMPANY SECTORS (by revenue) Bobby Hershfield| VP, Executive Creative Director • Telecommunications • Beverages Ricky Vior | VP, Executive Idea Director • Financial Services Marci Miller | VP, Director of Client Services • Retail • Package Goods

TOP TEN COMPANY SPECIALTIES • Creative • Performance Marketing • Strategy • Direct Response • Digital • Interactive/New Media • Social • Mobile • Brand Identity • Website Design

thecommunityagency tcagency_

member CMC 2019 HISPANIC MARKET GUIDE 91 COMPANY WEB ADDRESS PRIMARY ADDRESS https://thestoryroom.com Wynwood Spaces 89 NE 27th Street, Suite 111 Miami, FL 33137

COMPANY NAME MISSION STATEMENT The Story Room, LLC The Story Room is a digital and social media marketing agency that specializes in a content-centric approach to reaching audiences across all YEAR FOUNDED digital outlets 2016

OTHER OFFICE LOCATIONS CURRENT CLIENTS Los Angeles, New York, Buenos Aires, Mexico City, YEAR ACQUIRED Montevideo BBC Studios (Latin America) 2016 Crescent Garden (Global) 2018 COMPANY GENERAL E-MAIL ADDRESS [email protected] FIFA Division: CONCACAF (Global) 2016 E! Latino (Latin America) 2016 2018 CAPITALIZED BILLINGS $3 million Food Network (Latin America) 2016 Syfy (Latin America) 2016 OWNERSHIP/COMPANY AFFILIATION Pace Center for Girls (U.S.) 2017 Independent ACLU Florida (U.S.) 2018 TOTAL NUMBER OF EMPLOYEES America’s Test Kitchen/Cooks Illustrated (U.S.) 2018 50 Discovery Networks (Latin America) 2018 KEY PERSONNEL Opustone (U.S.) 2018 Antoinette Zel | CEO & Co-Founder [email protected] Sony Music (U.S./Latin America) 2016 Diego Prusky | CSO & Co-Founder Viacom International Networks (Latin America) 2018 [email protected] Lonely Planet (Global) 2019 Melisa Quiñoy | Chief Growth Officer [email protected] Julieta Bliffeld| Senior Account Director TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Media/Entertainment Soledad Picón | Sr. Director of Non Profit Partnerships • Sports [email protected] • Direct- to-Consumer • Non-Profits

TOP TEN COMPANY SPECIALTIES • Content/Creative • Digital Revenue Optimization Development • E-Commerce Management • Digital Branding • Web Products • Digital Multi-platform • SEO/SEM Strategy and Amplification • Data Science • Social Platform Management

company/the-story-room-agency/

92 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS https://www.undertone.com/ 1 World Trade, 77th Floor New York, NY 10007 212 685-8000 Fax: 212 685-8001

COMPANY NAME MISSION STATEMENT Undertone Undertone provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Synchronized Digital Branding combines YEAR FOUNDED data, distribution and creative to deliver cohesive stories across segments 2002 and all critical touch-points: screens, platforms and a transparent, OTHER OFFICE LOCATIONS customizable list of elite publishers. The AI-driven platform eliminates Boston, Chicago, Los Angeles, Atlanta, Dallas fragmentation, delivers much needed revenue for publishers and, most Washington D.C., Tel Aviv importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful COMPANY GENERAL E-MAIL ADDRESS creative and in brand-safe environments. [email protected]

2018 CAPITALIZED BILLINGS CURRENT CLIENTS YEAR ACQUIRED N/A Samsung North America 2005 OWNERSHIP/COMPANY AFFILIATION Audi USA 2008 Perion Capital One 2008 TOTAL NUMBER OF EMPLOYEES Comcast 2008 180 Discover Financial Services 2008 KEY PERSONNEL H&R Block 2008 Doron Gerstel | CEO Volvo Cars of North America 2008 [email protected] Smuckers 2010 Raquel Cadourcy | VP, Marketing Tracfone 2013 [email protected] Victor Cornejo | Director, Multicultural Strategy (East) AbbVie 2014 [email protected] Telemundo 2016 Oscar Leon Walker | Director, Multicultural Strategy Grupo Bimbo 2017 (West) Sprint Business 2017 [email protected] Toyota 2017 Michael Jackel | VP, Sales [email protected] Avocados from Mexico 2018

TOP FIVE COMPANY SECTORS (by revenue) • Retail/Quick Service Restaurants • Financial Services • Health Care/Pharma • Food & Beverage • Automotive

TOP TEN COMPANY SPECIALTIES • Interactive/Multimedia • Full Service Creative • Brand Planning/Building • Strategic Planning • Media Buying/Media Planning

AccessUndertone accessundertone company/undertone/ COMPANY PORTFOLIO http://www.undertone.com/gallery/

member CMC 2019 HISPANIC MARKET GUIDE 93 COMPANY WEB ADDRESS PRIMARY ADDRESS https://corporate.vidaprimo.com/ 4712 Admiralty Way #533 Marina del Rey, CA 90292 424 245-2159

COMPANY NAME MISSION STATEMENT VidaPrimo VidaPrimo is a music-based media network targeted to millennial and Gen Z audiences. We are entrepreneurial, independent, authentic, YEAR FOUNDED and passionate about music – just like our fans. Through our exclusive 2015 digital rights to over 8,000 official music videos and original content OTHER OFFICE LOCATIONS that we produce, VidaPrimo provides multicultral viewers with a level of engagement and access to the music and musicians they love that is Bogota, Mexico City unique. COMPANY GENERAL E-MAIL ADDRESS [email protected]

2017 CAPITALIZED BILLINGS CURRENT CLIENTS $4.5 million N/A OWNERSHIP/COMPANY AFFILIATION Wholly owned subsidiary of GoDigital Media Group LLC TOP FIVE COMPANY SECTORS (by revenue) TOTAL NUMBER OF EMPLOYEES • Entertainment/Sports/Media 22 • Telecommunications KEY PERSONNEL • Technology Stephen Brooks | Executive Vice President & GM [email protected] Paola Colmenares | Managing Director, Latin America TOP TEN COMPANY SPECIALTIES [email protected] • Interactive/Multimedia • Sponsorships Sergio Uzaheta | Director of Content • Broadcast Production • Full Service Creative [email protected] • Entertainment Marketing • Infomercials Jason Peterson | CEO, GoDigital Media Group [email protected]

VidaPrimoOficial/ vidaprimo/ vidaprimo

94 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.vivamia.com 10800 Biscayne Boulevard, Suite 300 Miami, FL 33161 305 576-6007

COMPANY NAME MISSION STATEMENT viva partnership, Inc. viva partnership provides successful companies with solutions that help bridge the relevancy gap between its brands and the Hispanic consumer. YEAR FOUNDED 1997 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS Tire Kingdom 2003 San Antonio NTB 2003 COMPANY GENERAL E-MAIL ADDRESS Germania 2006 [email protected] Oil Can Henry's 2008 2018 CAPITALIZED BILLINGS Direct Auto Insurance 2010 N/A Mike’s Hard Lemonade 2012

OWNERSHIP/COMPANY AFFILIATION Sandoz Novartis Latin America 2014 ICOM Walt Disney World Latin America 2014

TOTAL NUMBER OF EMPLOYEES Colonial Penn Insurance 2015 21 GO! Insect Repellents 2015 BOP Insecticide Spray 2015 KEY PERSONNEL Linda Lane González | President Sparkling Ice 2018 [email protected] Cedar Fair 2018 Debbie Richmond | EVP, Media and Research [email protected]

Jay Ben-Avner | COO TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Automotive Romina López | EVP, Group Account Director • Financial Services [email protected] • Consumer Packaged Goods Ross Vialpando | Sr. Media Planner/Buyer • Retail [email protected] • Beverages (Alcoholic)

TOP TEN COMPANY SPECIALTIES • Brand Insight Generation • Promotions/In-Store • Creative and Production Merchandising • Social Media/Customer • Market Research & Strategy Engagement Development • Digital Strategy • Mexico & Latin American • Public Relations/Grassroots Marketing • Media Planning, Buying & • UX/CX Analytics

vivapartnership/

member CMC 2019 HISPANIC MARKET GUIDE 95 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.waltonisaacson.com 3630 Eastham Drive Culver City, CA 90232 323 677-5300 Fax: 323 904-9809

COMPANY NAME MISSION STATEMENT Walton Isaacson Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson YEAR FOUNDED and esteemed partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions for many of the world's largest 2005 and most aggressive brand marketers. This innovative agency model OTHER OFFICE LOCATIONS marries award-winning, full-service advertising, digital and social Chicago, New York, Tokyo capabilities with below-the-line expertise across multiple disciplines, COMPANY GENERAL EMAIL ADDRESS providing unprecedented value and efficiency for its partners. WI's [email protected] marketing specializations include sports, lifestyle, entertainment, [email protected] experiential and branded content, as well as cultural expertise across general market, African American, Hispanic and LGBT consumer segments. 2017 CAPITALIZED BILLINGS This highly integrated approach to client business substantiates the $133 million agency's focus on being "The Planet's Most Interesting Agency." OWNERSHIP/ COMPANY AFFILIATIONS Privately Held CURRENT CLIENTS YEAR ACQUIRED TOTAL NUMBER OF EMPLOYEES Lexus 2007 150 Tequila Avión 2010 KEY PERSONNEL Hillshire 2014 Aaron Walton | Partner Macy’s 2014 Cory Isaacson | Partner McDonald’s 2014 Rochelle Newman-Carrasco | EVP, Hispanic Marketing Rupari Foods 2015 Alice Rivera | VP, Hispanic Marketing Spalding 2015 Erin Elliott | VP of Media Country Financial 2016 Tony Aguilar | Media Buying Director Pernod Ricard 2016 Jim DiPiazza | Executive Creative Director NYPD 2018 Juan Bonilla | SVP, Business Development

TOP FIVE COMPANY SECTORS (by revenue) • Automotive • Beverages (Alcoholic) • Retail • Consumer Packaged Goods • Financial

TOP TEN AGENCY SPECIALTIES • Full Service Creative • Media Buying/Media Planning • Brand Planning/Building • Multicultural and Total Market • Strategic Planning • Entertainment Marketing • Broadcast Production • Sports Marketing • Interactive/Multimedia • Market Research

WaltonIsaacsonAgency WaltonIsaacson COMPANY PORTFOLIO http://www.waltonisaacson.com/the-work/

96 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.webelievers.com 110 East 25th Street New York, NY 10010 646 844-4949

COMPANY NAME MISSION STATEMENT We Believers Co-create award-winning work hand in hand with our clients to solve the toughest business challenges. YEAR FOUNDED 2014

OTHER OFFICE LOCATIONS CURRENT CLIENTS YEAR ACQUIRED New York, Mexico, Buenos Aires Aaron's, Inc. 2014 COMPANY GENERAL E-MAIL ADDRESS Powerful Yogurt 2014 [email protected] Charter Communications 2015 2018 CAPITALIZED BILLINGS Volvo Dealers South Miami 2015 $9.75 million Nestlé 2016 OWNERSHIP/COMPANY AFFILIATION Burger King Mexico 2017 Independent Molson Coors International 2017 TOTAL NUMBER OF EMPLOYEES Pepsico Argentina 2017 30 E6PR 2017 KEY PERSONNEL Avon Mexico 2018 Gustavo Lauria | Co-Founder, Chief Creative Officer Money Lion 2018 Marco Vega | Co-Founder, Chief Strategy Officer

TOP FIVE COMPANY SECTORS (by revenue) • Retail • Telecommunications • Quick Service Restaurants • Beer & Beverages • Consumer Packaged Goods

TOP TEN COMPANY SPECIALTIES N/A

WeBelieversNow webelieversnow

member CMC 2019 HISPANIC MARKET GUIDE 97 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.zubiad.com 2990 Ponce De Leon Boulevard, Suite 600 Coral Gables, FL 33134 305 448-9824

COMPANY NAME MISSION STATEMENT Zubi Advertising To enhance the image of our culture and our profession, through our actions and our work. YEAR FOUNDED 1976 CURRENT CLIENTS

OTHER OFFICE LOCATIONS YEAR ACQUIRED Detroit, Los Angeles Ford Motor Co. 1996 COMPANY GENERAL E-MAIL ADDRESS Ford Dealer Associations - CA 2008 [email protected] J.P. Morgan Chase 2009 2018 CAPITALIZED BILLINGS Lincoln Motor Co. 2012 $110 million

OWNERSHIP/COMPANY AFFILIATION WPP TOP FIVE COMPANY SECTORS (by revenue) • Automotive TOTAL NUMBER OF EMPLOYEES • Financial Services 76 • Retail KEY PERSONNEL John Arnholt | Senior V.P., General Manager TOP TEN COMPANY SPECIALTIES [email protected] • Brand/Strategy Planning • Experiential Iván Calle | V.P., Executive Creative Director • Research/Insights • Data & Analytics [email protected] • Media Buying/Media Planning • Interactive • Multimedia • Mobile Henry Gómez | Director, Discovery & Design [email protected] • Direct Response • Social Media Pablo Miró | V.P., Growth Marketing [email protected] Isabella Sánchez | V.P., Media Integration [email protected] Tim Swies | President & CEO [email protected]

ZubiAdvertising ZubiAdvertising zubigram

98 CMC 2019 HISPANIC MARKET GUIDE member MARKETING & COMMUNICATIONS COMPANIES BY SPECIALTY

BRAND PLANNING/ Casanova//McCann Orcí fluent360 LLC d expósito & Partners, LLC BUILDING d expósito & Partners, LLC Pinta Gravity elemento L2 Acento Dieste, Inc. PM3 HOP Group Corp Gravity (add)ventures elemento L2 Republica Havas LEXIA Insights & Solutions Hunter Public Relations Alma FPO Marketing and Richards/Lerma Lopez Negrete INFUSION BARÚ marketing + media Advertising *S,C,P,F... Communications, Inc. Lopez Negrete Captura Group, Inc. INFUSION Semilla AD, Inc. National Retail Solutions, Communications, Inc. Casanova//McCann Lapiz Sensis Inc. MARCA CCOM Group, Inc. Lopez Negrete sociedAD PM3 Orcí CIEN+ Communications, Inc. the community / la Richards/Lerma Pinta CoNecs North America MARCA comunidad Semilla AD, Inc. Republica Havas Creative Civilization Omni Direct, Inc. Undertone viva partnership, Inc. Richards/Lerma elemento L2 Orcí VidaPrimo Walton Isaacson Sensis fluent360 LLC Pinta The Story Room, LLC sociedAD FPO Marketing and PM3 viva partnership, Inc. MEDIA BUYING/MEDIA viva partnership, Inc. Advertising Richards/Lerma Walton Isaacson PLANNING Henry Agency *S,C,P,F... Acento RADIO PRODUCTION Lapiz Semilla AD, Inc. GRASSROOTS MARKETING Alma Henry Agency LEXIA Insights & Solutions Sensis BARÚ marketing + media BARÚ marketing + media HOP Group Corp Lopez Negrete sociedAD Casanova//McCann Captura Group, Inc. Pinta Communications, Inc. the community / la Dieste, Inc. Casanova//McCann MARCA comunidad fluent360 LLC CCOM Group, Inc. SALES PROMOTION Mashup Interactive Agency The Story Room, LLC Henry Agency CIEN+ Creative Civilization LLC viva partnership, Inc. Lapiz Creative Civilization Dieste, Inc. M8 Pinta d expósito & Partners, LLC Henry Agency National Retail Solutions, DIRECT RESPONSE/DIRECT Richards/Lerma Dieste, Inc. MARCA Inc. MAIL viva partnership, Inc. fluent360 LLC National Retail Solutions, Pinta Acento Gravity Inc. PM3 BVK Miami IN-STORE/IN-HOME GroupM Multicultural Richards/Lerma d expósito & Partners, LLC EVENTS/DEMOS INFUSION SHOPPER MARKETING Semilla AD, Inc. MARCA Casanova//McCann Lopez Negrete elemento L2 Undertone M8 National Retail Solutions, Communications, Inc. FPO Marketing and *S,C,P,F... Omni Direct, Inc. Inc. MARCA Advertising viva partnership, Inc. Pinta Pinta Mashup Interactive Agency Lopez Negrete Walton Isaacson PM3 viva partnership, Inc. LLC Communications, Inc. Zubi Advertising the community / la M8 Pinta comunidad INTERACTIVE/MULTIMEDIA National Retail Solutions, sociedAD BRANDING & STRATEGIC Zubi Advertising BVK Miami Inc. CONSULTING Casanova//McCann Omni Direct, Inc. SOCIAL MEDIA Creative Civilization ENTERTAINMENT CIEN+ Orcí (add)ventures Hunter Public Relations MARKETING d expósito & Partners, LLC Pinta Alma INFUSION BARÚ marketing + media fluent360 LLC PM3 Boden Sensis Creative Civilization FPO Marketing and Republica Havas Captura Group, Inc. fluent360 LLC Advertising Richards/Lerma Casanova//McCann BROADCAST PRODUCTION Henry Agency Gravity Sensis d expósito & Partners, LLC Acento INFUSION GroupM Multicultural sociedAD elemento L2 (add)ventures Pinta MARCA Undertone HOP Group Corp BARÚ marketing + media VidaPrimo M8 viva partnership, Inc. Hunter Public Relations Casanova//McCann Walton Isaacson Orcí Walton Isaacson INFUSION CCOM Group, Inc. PM3 Zubi Advertising Lapiz CIEN+ FULL SERVICE CREATIVE *S,C,P,F... Lopez Negrete Henry Agency Acento the community / la MEDIA RELATIONS Communications, Inc. Orcí (add)ventures comunidad (add)ventures Omni Direct, Inc. Pinta BARÚ marketing + media Undertone Boden Orci PM3 BVK Miami VidaPrimo Gravity Republica Havas Richards/Lerma Captura Group, Inc. Walton Isaacson Pinta Richards/Lerma VidaPrimo Casanova//McCann Zubi Advertising Semilla AD, Inc. Walton Isaacson CCOM Group, Inc. PRINT PRODUCTION Sensis CIEN+ LOGO/CORPORATE IMAGE BVK Miami sociedAD COPY WRITING d expósito & Partners, LLC (add)ventures HOP Group Corp the community / la HOP Group Corp fluent360 LLC fluent360 LLC Orcí comunidad Semilla AD, Inc. FPO Marketing and Henry Agency Pinta The Story Room, LLC Advertising viva partnership, Inc. DIGITAL & ONLINE Gravity MARKET RESEARCH PUBLIC RELATIONS Zubi Advertising SOLUTIONS Henry Agency Acento Casanova//McCann Acento HOP Group Corp (add)ventures CCOM Group, Inc. SPORTS MARKETING Alma INFUSION CCOM Group, Inc. CIEN+ BARÚ marketing + media BVK Miami Lapiz CIEN+ CoNecs North America elemento L2 Captura Group, Inc. M8 Collage Group LLC Creative Civilization Henry Agency

CMC 2019 HISPANIC MARKET GUIDE 99 MARKETING & COMMUNICATIONS COMPANIES BY SPECIALTY

MARCA BVK Miami Republica Havas Strategic Consulting Walton Isaacson GroupM Multicultural Hunter Public Relations Orcí Experiential Marketing Omni Direct, Inc. STRATEGIC PLANNING Sensis elemento L2 Acento viva partnership, Inc. PM3 Total Market (add)ventures Zubi Advertising Republica Havas Alma Alma sociedAD Walton Isaacson BARÚ marketing + media Big Data Analytics & Zubi Advertising Boden Predictive Modeling Trade Shows Captura Group, Inc. CIEN+ Influencers National Retail Solutions, Casanova//McCann Dieste, Inc. Boden Inc. CCOM Group, Inc. Santiago Solutions Group Captura Group, Inc. CIEN+ Zubi Advertising d expósito & Partners, LLC Collage Group LLC Hunter Public Relations Creative Civilization Brand Engagement/ Mashup Interactive Agency d expósito & Partners, LLC Management LLC Dieste, Inc. CoNecs North America Republica Havas fluent360 LLC viva partnership, inc. FPO Marketing and International Placements Advertising Business Strategy / CIEN+ Gravity Business Consulting GroupM Multicultural INFUSION Marketing Strategy INFUSION Lapiz Creative Civilization Lapiz Santiago Solutions Group LEXIA Insights & Solutions Client Service & Project sociedAD Lopez Negrete Management Communications, Inc. *S,C,P,F... Multicultural Marketing Mashup Interactive Agency Alma LLC Consumer Insights *S,C,P,F... M8 GroupM Multicultural Sensis Orcí LEXIA Insights & Solutions Walton Isaacson Republica Havas Richards/Lerma Creative Business Offering Innovation *S,C,P,F... Solutions Santiago Solutions Group Semilla AD, Inc. Alma sociedAD Outdoor/Transit the community / la Creative Development & BARÚ marketing + media comunidad Execution Undertone Creative Civilization Point of Purchase viva partnership, Inc. Lopez Negrete BARÚ marketing + media Walton Isaacson Communications, Inc. National Retail Solutions, Zubi Advertising The Story Room, LLC Inc. *S,C,P,F... WEB DESIGN Cross-Cultural Marketing (add)ventures Consultation Promotions Captura Group, Inc. Acento Acento CCOM Group, Inc. Lapiz CIEN+ Custom Segmentation viva partnership, Inc. FPO Marketing and Santiago Solutions Group Advertising Retail and Brand HOP Group Corp Customer Experience Activation INFUSION Dieste, Inc. Creative Civilization MARCA Lopez Negrete elemento L2 Mashup Interactive Agency Communications, Inc. MARCA LLC Santiago Solutions Group M8 Right-Sizing Opportunity Republica Havas Digital Marketing Santiago Solutions Group S,C,P,F... (add)ventures Sensis ROI Analytics the community / la Direct Marketing/ Orcí Customer Relationship comunidad Santiago Solutions Group The Story Room, LLC Management INFUSION Lopez Negrete Segmentation & Metrics OTHER INFUSION Account Planning and Communications, Inc. Account Leadership Sponsorships BVK Miami Event Marketing Boden fluent360 LLC VidaPrimo Analytics Lopez Negrete Communications, Inc.

100 CMC 2019 HISPANIC MARKET GUIDE MARKETING & COMMUNICATIONS COMPANIES BY SECTOR

AUTOMOTIVE The Story Room, LLC NON-PROFIT Richards/Lerma Durable Goods Acento VidaPrimo d expósito & Partners, LLC *S,C,P,F... MARCA BVK Miami Henry Agency Santiago Solutions Group PM3 CCOM Group, Inc. FINANCIAL SERVICES Orcí Semilla AD, Inc. Casanova//McCann Acento Rest Of The World the community / la Education fluent360 LLC (add)ventures Richards/Lerma comunidad CoNecs North America Gravity Alma The Story Room, LLC Undertone Creative Civilization INFUSION Boden viva partnership, Inc. Lopez Negrete Orcí Captura Group, Inc. PACKAGED GOODS Walton Isaacson Communications, Inc. PM3 CIEN+ Alma Zubi Advertising Sensis Republica Havas Dieste, Inc. BARÚ marketing + media Richards/Lerma FPO Marketing and Captura Group, Inc. TECHNOLOGY Electronics Undertone Advertising Casanova//McCann Gravity (add)ventures viva partnership, Inc. Lapiz CIEN+ Pinta Food and Restaurants Walton Isaacson LEXIA Insights & Solutions d expósito & Partners, LLC Republica Havas Hunter Public Relations Zubi Advertising Lopez Negrete elemento L2 Santiago Solutions Group Santiago Solutions Group Communications, Inc. Gravity VidaPrimo Undertone BEVERAGES (ALCOHOLIC) MARCA Henry Agency BARÚ marketing + media Mashup Interactive Agency INFUSION TELECOMMUNICATIONS Hospitality CCOM Group, Inc. LLC Lapiz Alma BVK Miami CIEN+ Omni Direct, Inc. Lopez Negrete Dieste, Inc. elemento L2 Pinta Communications, Inc. elemento L2 Tourism Hunter Public Relations Rest Of The World Mashup Interactive Agency Gravity BVK Miami Mashup Interactive Agency *S,C,P,F... LLC Henry Agency LLC Santiago Solutions Group M8 INFUSION Transportation Republica Havas Semilla AD, Inc. Orcí LEXIA Insights & Solutions CCOM Group, Inc. Semilla AD, Inc. Sensis Pinta MARCA sociedAD the community / la the community / la Richards/Lerma M8 comunidad comunidad *S,C,P,F... Pinta Wireless viva partnership, Inc. Undertone Semilla AD, Inc. PM3 Santiago Solutions Group Walton Isaacson viva partnership, Inc. sociedAD Richards/Lerma Walton Isaacson the community / la the community / la BEVERAGES (NON Zubi Advertising comunidad comunidad ALCOHOLIC) VidaPrimo Boden GROCERY PUBLIC SERVICE/ elemento L2 BARÚ marketing + media GOVERNMENT TOILETRIES / BEAUTY AIDS HOP Group Corp Captura Group, Inc. Alma Boden Hunter Public Relations HOP Group Corp (add)ventures CCOM Group, Inc. Mashup Interactive Agency INFUSION Casanova//McCann Captura Group, Inc. LLC Semilla AD, Inc. Creative Civilization HOP Group Corp sociedAD d expósito & Partners, LLC Hunter Public Relations the community / la HEALTH CARE/PHARMA fluent360 LLC Omni Direct, Inc. comunidad Acento FPO Marketing and *S,C,P,F... Undertone (add)ventures Advertising BARÚ marketing + media Rest Of The World TRAVEL CONSUMER PACKAGED Boden Sensis BVK Miami GOODS BVK Miami Mashup Interactive Agency Dieste, Inc. Casanova//McCann RETAIL/QUICK SERVICE LLC LEXIA Insights & Solutions CIEN+ RESTAURANTS M8 Santiago Solutions Group CoNecs North America Acento Republica Havas viva partnership,Inc. Creative Civilization (add)ventures Santiago Solutions Group Walton Isaacson fluent360 LLC Alma MARCA Boden UTILITIES / ENERGY ENTERTAINMENT/SPORTS/ Republica Havas CIEN+ Acento MEDIA Rest Of The World d expósito & Partners, LLC CCOM Group, Inc. BARÚ marketing + media *S,C,P,F... Dieste, Inc. CoNecs North America Captura Group, Inc. Santiago Solutions Group fluent360 LLC Henry Agency Casanova//McCann Semilla AD, Inc. FPO Marketing and Lopez Negrete Creative Civilization Sensis Advertising Communications, Inc. Dieste, Inc. sociedAD Gravity Sensis elemento L2 Undertone HOP Group Corp FPO Marketing and Hunter Public Relations OTHER Advertising INSURANCE INFUSION Apparel/Accessories LEXIA Insights & Solutions d expósito & Partners, LLC Lapiz HOP Group Corp M8 fluent360 LLC Lopez Negrete Pinta Omni Direct, Inc. Communications, Inc. Consumer Products PM3 Orcí MARCA PM3 Republica Havas Santiago Solutions Group M8 Santiago Solutions Group Orcí

CMC 2019 HISPANIC MARKET GUIDE 101

MEDIA, DIGITAL & RESEARCH MEMBERS

OTHER MEMBERS

Recreational Boating & Fishing Foundation | Alexandria, VA 124 VISIT PHILADELPHIA | Philadelphia, PA 125

CMC 2019 HISPANIC MARKET GUIDE 103 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.crresearch.com 500 N. Michigan Avenue, Suite 1100 Chicago, IL 60611 312 828-9200 Fax: 312 527-3113

COMPANY NAME MISSION STATEMENT C+R Research As a top-rated, full-service marketing insights agency, we deliver great research. We provide best-in-class methodologies, analytical insights YEAR FOUNDED and customer service, as well as senior-level attention throughout every 1959 phase of your project. Our goal is to give you the knowledge and tools you need to confidently develop successful brand strategies and grow OTHER OFFICE LOCATIONS your business. N/A

COMPANY GENERAL E-MAIL ADDRESS Our philosophy is simple: we consider ourselves an extension of your [email protected] research team. As such, we offer carefully designed and innovative research programs, expertise from our industry leaders and category OWNERSHIP/COMPANY AFFILIATION specialists and practice a whatever-it-takes philosophy. N/A

TOTAL NUMBER OF EMPLOYEES 108

KEY PERSONNEL COMPANY DESCRIPTION Brenda Hurley | EVP/Managing Partner LatinoEyes® is the research consultancy division of C+R Research [email protected] that specializes in the U.S. Hispanic and Latin American markets and multicultural targets. The LatinoEyes® team is made up of experienced Jorge Martínez | Vice President, LatinoEyes [email protected] researchers who have a deep understanding of both U.S. and Latino cultures. They offer cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic market and multicultural groups. This intellectual expertise, coupled with C+R's logistical capabilities, has made LatinoEyes® a leader in Hispanic marketing research. C+R is an established, innovative marketing insights firm that leverages the best of emerging and traditional quantitative and qualitative research methods to provide custom solutions tailored to the unique business needs of its clients.

emergesmarter company/c-r-research

104 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://cnnespanol.cnn.com/ 601 Brickell Key Drive, Suite 403 Miami, FL 33131 305 400-6827

COMPANY NAME MISSION STATEMENT CNN en Español CNNE is the global news voice for, and of, Spanish speakers, connecting viewers across the Americas with the world around them, providing YEAR FOUNDED relevant, timely, engaging news, views and news-you-can-use every 1997 single day. OTHER OFFICE LOCATIONS Atlanta

COMPANY GENERAL E-MAIL ADDRESS http://cnnespanol.cnn.com/anunciese/ COMPANY DESCRIPTION OWNERSHIP/ COMPANY AFFILIATIONS CNNespanol.com covers the most relevant News from around the world, Time Warner Inc. including Breaking News, Entertainment, Business, Sports, Health, Technology, Finance and much more. TOTAL NUMBER OF EMPLOYEES 200 • CNNenespanol.com in the U.S. is ranked #3 by comScore in Total Multiplatform Hispanic Unique Audiences. KEY PERSONNEL • Facebook: CNN en Español in Facebook is the largest news page in Izzy González | Director, Integrated Sales Spanish general news now with more than 12.3 million likes and Juan Muñoz | Director of Social Media top 9 among general news pages in any language. • Twitter: @CNNEE is world’s largest Twitter general news account in Spanish with + 17 million followers, top 7 in news in the world and top 117 in the world. • @CNNEE surpassed the 3.2 million mark of followers on Instagram and is world's number 2 TV network in Spanish (top 1 among general news networks). • +CNNEE is the largest general news page in Spanish in Google Plus, and top 10 in any language with more than 2.5 million followers.

CNNEE

member CMC 2019 HISPANIC MARKET GUIDE 105 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.entravision.com 2425 Olympic Boulevard, Suite 6000W Santa Monica, CA 90404 310 447-3870 Fax: 310 447-3899

COMPANY NAME MISSION STATEMENT Entravision Entravision Communications Corporation engages the Latino communities of the United States by connecting to them through YEAR FOUNDED language and culture. Our media channels content not only entertains our 1996 community, it also informs and educates. Nobody connects with Latinos OTHER OFFICE LOCATIONS in as many ways. We provide businesses and brands with insight and New York, Los Angeles, Chicago, Dallas,Houston, Miami, return-on-investment in the ever-growing United States Latino market, McAllen, El Paso, San Diego, Washington D.C., Orlando, and also LATMA. Tampa, Denver, Las Vegas, Phoenix, Boston, Monterey, Sacramento, Albuquerque, Corpus Christi, Harford, Laredo, Odessa-Midland, Yuma-El Centro, Colorado COMPANY DESCRIPTION Springs, Santa Barbara, Palm Springs, Lubbock, Wichita, Entravision Communications Corporation is a leading global media Reno, Springfield, San Angelo company that reaches and engages U.S. Latinos across acculturation OWNERSHIP/COMPANY AFFILIATION levels and media channels, as well as consumers in Mexico and other Publicly Owned (NYSE-EVC) markets in Latin America. The company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of TOTAL NUMBER OF EMPLOYEES acclaimed television, radio, podcasts, digital properties, events, and data Over 1,000 analytics services. Entravision has 55 primary television stations and is the largest affiliate group of both the Univision and UniMás television KEY PERSONNEL networks. Entravision also owns and operates 49 primarily Spanish- Walter F. Ulloa | Chairman & CEO language radio stations featuring nationally recognized talent, as well as Jeffery A. Liberman | President & Chief Operating Officer the Entravision Audio Network and Entravision Solutions, a coast-to-coast Christopher T. Young | EVP/Treasurer & CFO national spot and network sales and marketing organization representing Entravision's owned and operated, as well as its affiliate partner, radio Claudia Macías | EVP Entravision Solutions & National Sales stations. Entravision's Pulpo digital advertising unit is the #1-ranked [email protected] online advertising platform in Hispanic reach according to comScore Media Metrix®, and Entravision's digital group also includes Headway, a leading Eddie Meléndez | EVP Integrated Marketing Solutions, West Region provider of mobile, programmatic, data and performance digital marketing [email protected] solutions primarily in the United States, Mexico and other markets in Latin America. Entravision shares of Class A Common Stock are traded on The Lilly González | EVP Integrated Marketing Solutions, East Region New York Stock Exchange under the symbol: EVC. [email protected] Solange Curutchet | EVP Pulpo National [email protected] Jessica Martínez | EVP Local Digital [email protected] Alex García | EVP Content & Business Development [email protected] Karina F. Cerda | SVP Marketing & Sales Development [email protected]

106 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.entravision.com 5700 Wilshire Boulevard, Suite 250 Los Angeles, CA 90036 323 900-6100 Fax: 323 900-6109

COMPANY NAME MISSION STATEMENT Entravision Solutions Entravision Solutions is a national sales and marketing organization specializing in Spanish language radio integrated platforms and solutions. YEAR FOUNDED We deliver big ideas that drive ROI successes across 105+ markets (across 2001 Entravision and affiliate partner stations). Our mission is to serve, educate OTHER OFFICE LOCATIONS and find creative solutions for our media partners. New York, Miami, Dallas, Chicago Los Angeles

COMPANY GENERAL E-MAIL ADDRESS COMPANY DESCRIPTION [email protected] Entravision Solutions specializes in the national representation of Spanish- language media with full spectrum of media platforms that include OWNERSHIP/COMPANY AFFILIATION radio, podcast, online, streaming and mobile platforms. EVC Solutions Entravision, publicly-owned (NYSE-EVC) 360 platform creates comprehensive brand marketing programs via TOTAL NUMBER OF EMPLOYEES national spot, unwired and wired networks (through nationally syndicated A business unit of Entravision Communications programming), event marketing, and digital assets. EVC Solutions reaches Corporation approximately 96% of all U.S. Latinos and is a business unit of Entravision Communications Corporation. KEY PERSONNEL Claudia Macías | EVP National Sales [email protected] Liliana Aristizabal | SVP National Sales/East [email protected] Ray León | VP Dallas [email protected] Crystal Gómez | VP National Sales/West [email protected] Karina Cerda | SVP Marketing & Sales [email protected] Marisol Rodríguez | Affiliate Relations [email protected]

member CMC 2019 HISPANIC MARKET GUIDE 107 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.google.com 1600 Amphitheatre Parkway Mountain View, CA 94043 305 728-7000 Fax: 305 728-7001

COMPANY NAME COMPANY DESCRIPTION Google Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by YEAR FOUNDED Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top 1998 web property in all major global markets. Google's targeted advertising OTHER OFFICE LOCATIONS program provides businesses of all sizes with measurable results, while 80 locations in U.S. enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. COMPANY GENERAL E-MAIL ADDRESS https://services.google.com/fb/forms/ensales/

OWNERSHIP/COMPANY AFFILIATION N/A

TOTAL NUMBER OF EMPLOYEES 55,000+

KEY PERSONNEL Sarah Carberry | Head of U.S. Multicultural Strategy & Sales [email protected]

108 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS https://simmonsresearch.com 200 Liberty Street, 4th Floor New York, NY 10281

COMPANY NAME MISSION STATEMENT MRI-Simmons N/A YEAR FOUNDED 2019

OTHER OFFICE LOCATIONS COMPANY DESCRIPTION 800 Fairway Drive, Suite 295 Launched as a joint venture in 2019, MRI-Simmons is the leading Deerfield Beach, FL 33441 provider of insights on the American consumer. With over 200,000 COMPANY GENERAL E-MAIL ADDRESS attitudinal and behavioral data points, gathered through surveys and [email protected] passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the why behind consumer OWNERSHIP/COMPANY AFFILIATION behavior. GfK, Symphony AI Group

TOTAL NUMBER OF EMPLOYEES 130

KEY PERSONNEL Gregg Lindner | Chairman Anna Welch | President Mike Drankwalter | Commercial Lead

MRISimmons/ MRI_Simmons company/mri-simmons

member CMC 2019 HISPANIC MARKET GUIDE 109 COMPANY WEB ADDRESS PRIMARY ADDRESS https://www.nglcollective.com 1345 Avenue of the Americas, 2nd Floor New York, NY 10105

COMPANY NAME MISSION STATEMENT NGL Collective NGL is a pioneer of new media and entertainment that connects advertisers and New Gen Latinos through video across platforms in-language, in YEAR FOUNDED - culture and in-context. Our mission is to refresh the Latino media and 2011 entertainment narrative through new thinking, innovative approaches and OTHER OFFICE LOCATIONS best-in-class assets that unleash the full power and potential of the U.S. Miami, Los Angeles Latino market.

COMPANY GENERAL E-MAIL ADDRESS [email protected]

OWNERSHIP/COMPANY AFFILIATION COMPANY DESCRIPTION Independently Owned NGL COLLECTIVE is a pioneer of new media and entertainment that connects advertisers and New Generation Latinos (NGLs) through TOTAL NUMBER OF EMPLOYEES video across platforms in-language, in-culture and in-context. Decades 12 before it was cool, understood or even acceptable to talk about the NGL majority that is driving growth in America, NGL Collective was dedicated KEY PERSONNEL to modernizing the way advertisers reach and engage New Generation David Chitel | CEO & Founder Latinos. As the group who coined the term "New Generation Latino," we [email protected] know NGLs best and help advertisers connect with them in more ways Ben Leff| COO than anyone through our end-to-end video content and media solutions [email protected] delivered through our NGL Media and NGL Studios divisions. Ben DeJesus| CCO [email protected] Joe Bernard | CRO [email protected]

NGLOriginal groups/3014630 COMPANY PORTFOLIO https://nglcollective.com/ngl-studios/#NaN

110 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.nielsen.com 85 Broad Street New York, NY 10004

COMPANY NAME MISSION STATEMENT Nielsen Whether you’re eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. YEAR FOUNDED That’s our passion and the very heart of our business. 1923

OTHER OFFICE LOCATIONS We study consumers in more than 100 countries to give you the most Presence in approximately 100 countries, with complete view of trends and habits worldwide. And we’re constantly headquarters in New York, U.S. and Diemen, the evolving, not only in terms of where we measure, or what we measure, but Netherlands. also in how our insights can help you drive profitable growth.

COMPANY GENERAL E-MAIL ADDRESS Whether your business is a multinational enterprise or a single storefront, http://www.nielsen.com/us/en/contact-us.html we believe innovation is the key to success, in both what you create and OWNERSHIP/COMPANY AFFILIATION how you market your products and ideas. That’s why we continue to N/A develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next. TOTAL NUMBER OF EMPLOYEES 40,000+ worldwide

KEY PERSONNEL Stacie M. de Armas | VP, Strategic Initiatives & Consumer COMPANY DESCRIPTION Engagement Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties.

COMPANY PORTFOLIO nielsencompany nielsenwire https://nglcollective.com/ngl-studios/#NaN

member CMC 2019 HISPANIC MARKET GUIDE 111 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.peopleenespanol.com 225 Liberty Street, 7th Floor New York, NY 10281 212 522-0911

COMPANY NAME MISSION STATEMENT People en Español "The voice of Hispanic culture," People en Español is the most trusted voice in Hispanic culture — a window into the lives, hearts and styles YEAR FOUNDED of celebrities and people that matter to today's Hispanic woman. With 1996 intimate stories and an open dialogue with our audience, we understand, OTHER OFFICE LOCATIONS unite and celebrate the fastest growing market in the U.S. Chicago, Detroit, Los Angeles, Miami

OWNERSHIP/COMPANY AFFILIATION Meredith Corporation COMPANY DESCRIPTION TOTAL NUMBER OF EMPLOYEES People en Español is a part of Meredith. We are Meredith Corporation, N/A a publicly held media and marketing services company founded upon serving our customers and committed to building value for our KEY PERSONNEL shareholders. We are on the pulse of pop culture, entertainment, food, Monique Manso | Vice President, Publisher fashion and lifestyle, news, business and finance, and sports. From that, [email protected] we have built businesses that serve well-defined audiences, deliver the Ruben Mendoza | Executive Director, Marketing messages of advertisers, and extend our brand franchises and expertise [email protected] to related markets. Our products and services distinguish themselves on Dana Storm Santiago | Brand Sales Manager the basis of quality, customer service, and value that can be trusted. [email protected]

peopleenespanol peopleenespanol

112 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.pulpo.com 5700 Wilshire Boulevard, Suite 250 Los Angeles, CA 90036

COMPANY NAME MISSION STATEMENT Pulpo Pulpo is an Hispanic digital media, data and consumer insights organization committed to both reaching and touching the online or (i) YEAR FOUNDED Hispanic market across acculturation levels and digital platforms. 2008

OTHER OFFICE LOCATIONS Los Angeles, New York, Chicago, Miami, Atlanta, Mexico City, Buenos Aires

COMPANY GENERAL E-MAIL ADDRESS [email protected] COMPANY DESCRIPTION Pulpo connects leading advertisers and brands with Hispanic consumers OWNERSHIP/COMPANY AFFILIATION through end-to-end digital solutions. Ranked #1 by comScore and Ad A business unit of Entravision Communications Age, the company delivers the most extensive Hispanic audience reach Corporation, publicly-owned (NYSE-EVC) in the US. With over 100-strong employees, 2000+ brands rely on Pulpo to provide integrated digital campaigns. Pulpo’s offerings encompass TOTAL NUMBER OF EMPLOYEES three core service areas: paid media, custom digital solutions and 100+ impactful content, designed to engage relevant audiences. Founded in KEY PERSONNEL 2008, Pulpo is headquartered in Santa Monica, CA and is an Entravision Solange Curutchet | EVP & General Manager (Argentina) Communications Corporation (NYSE: EVC) company. [email protected] . Oscar Padilla | SVP Marketing, Digital Media & Insights [email protected] Jessica Martínez | EVP Local Digital [email protected]

member CMC 2019 HISPANIC MARKET GUIDE 113 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.sabiomobile.com 401 Wilshire Boulevard, 12th Floor Santa Monica, CA 90401

COMPANY NAME MISSION STATEMENT Sabio Mobile SABIO Mobile is committed to providing the most effective end-to-end YEAR FOUNDED mobile solutions for the world's leading brands. Our App Science® technology allows us to build customized audiences, which when 2014 combined with our bespoke creative capabilities, premium Validated OTHER OFFICE LOCATIONS Publishers™, and world class customer service, drives exceptional results. New York, Chicago, Detroit, San Francisco Washington, D.C., Hyderabad, India

COMPANY GENERAL E-MAIL ADDRESS [email protected] COMPANY DESCRIPTION OWNERSHIP/COMPANY AFFILIATION SABIO Mobile is the technology and digital media company that developed App Science®, a proprietary machine learning platform that Privately held Corp pairs observations of consumer behavior with corresponding mobile data TOTAL NUMBER OF EMPLOYEES to provide marketers with actionable insights about their customers and 53 those of their competitors. Sabio's unique approach of combining mobile app data, device location, and other consumer data signals delivers KEY PERSONNEL improved targeting and greater prediction accuracy, leading to more Joe Camacho | Chief Marketing Officer effective mobile advertising campaigns. [email protected]

Aziz Rahim | Chief Executive Officer Sabio is a Nationally Certified Minority Owned Business that was founded [email protected] in 2014 by veterans in the mobile space and is headquartered in Santa Julie Victor | Director of Sales Monica with 7 offices worldwide. [email protected] Brandon Rea | Chief Revenue Officer [email protected] Simon Wong |SVP Strategy [email protected] Helen Lum | VP Account Management [email protected] Jean Yap McNamara | Creative Director [email protected] Meghna Kothari | Director of Corporate Communications & Events [email protected]

sabiomobile/ sabiomobile/ company/sabio-mobile COMPANY PORTFOLIO https://sabiomobile.com/our-services.php

114 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS https://together.nbcuni.com/n/telemundo Telemundo Center, 1 Telemundo Way, Miami, FL 33182

National Advertising Sales 30 Rockefeller Plaza, 1221 Avenue of the Americas, New York, NY 10112

COMPANY NAME COMPANY DESCRIPTION Telemundo Telemundo continues setting new standards for reaching and engaging U.S. Hispanic audiences as the #1 primetime Spanish-language destination YEAR FOUNDED two years in a row. With the #1 livestreamed sports event in Spanish- 1987 language history, the 2018 FIFA World Cup™, Telemundo continues to OTHER OFFICE LOCATIONS deliver unmatched global sporting events, immersive live experiences and N/A powerful original scripted series.

KEY PERSONNEL Telemundo features original Spanish-language entertainment, news and SENIOR MANAGEMENT sports content reaching 94% of U.S. Hispanic TV households in 210 Cesar Conde | Chairman [email protected] markets through 27 local stations, 51 affiliates and its national feed. Telemundo Deportes is the designated Spanish-language home of two of Monica Gil | EVP & Chief Marketing Officer the world’s most popular sporting events: FIFA World Cup™ (through 2026) [email protected] and the Summer Olympic Games (through 2032). As the undisputed leader Beau Ferrari | EVP, Finance and Operations in Hispanic media, Telemundo’s growing and powerful audience provides [email protected] the best marketing opportunities for advertisers looking for growth. Ana Siegel | General Counsel [email protected] At the core of the network’s efforts is the state-of-the-art Telemundo Amanda Calpin | CFO Center, an unparalleled global headquarters in Miami. Telemundo Center is [email protected] equipped with multiple production facilities ready to provide any solution Ronald Day | EVP, Entertainment to an advertiser’s marketing needs to reach and engage the powerful U.S. [email protected] Hispanic consumer. Marcos Santana | President, Telemundo Global Studios [email protected] Telemundo is part of NBCUniversal Telemundo Enterprises, a division Luis Fernández | EVP, News of NBCUniversal, one of the world's leading media and entertainment [email protected] companies. NBCUniversal is a subsidiary of Comcast Corporation. Ray Warren | President, Telemundo Deportes Source: Nielsen NPM; 1/1/18-12/9/18; Most Current (Live+7 from 1/1/18-11/25/18; Live+SD through [email protected] 12/9/18); A18-49 Proj (000); strict dayparts used for M-F 8-11pm and M-F 10-11pm. Program rankings based Peter Blacker | EVP, Revenue Strategy & Innovation on programs with 3+ telecasts. [email protected] Ashaki Rucker | SVP, HR [email protected] Carrie Stimmel | EVP, Ad Sales Hispanic and Lifestyle [email protected] Alfredo Richard | SVP, Corporate Communications [email protected]

COMPANY PORTFOLIO Telemundo TLMDPR https://sabiomobile.com/our-services.php

member CMC 2019 HISPANIC MARKET GUIDE 115 COMPANY WEB ADDRESS PRIMARY ADDRESS https://together.nbcuni.com/n/telemundo-deportes/ Telemundo Center, 1 Telemundo Way, Miami, FL 33182

National Advertising Sales 30 Rockefeller Plaza, 1221 Avenue of the Americas, New York, NY 10112

COMPANY NAME COMPANY DESCRIPTION Telemundo Deportes Telemundo Deportes is the destination for year-round best-in-class Spanish-language sports content and is home to the world’s biggest global YEAR FOUNDED events: the FIFA World Cup™ (through 2026), the Summer Olympic Games 1987 (through 2032), English Premier League (140 matches), the FIFA Women’s OTHER OFFICE LOCATIONS World Cup™ (2019), Copa América (2019), and the FIFA Confederations N/A Cup (2021).

KEY PERSONNEL It’s the home of the #1 Spanish-language sports and entertainment show, SENIOR MANAGEMENT Titulares Y Más, and the #1 boxing program in Spanish-language, Boxeo Cesar Conde | Chairman [email protected] Telemundo Ford. Telemundo Deportes also delivered record-breaking coverage of the 2018 FIFA World Cup™ and will showcase the Summer Monica Gil | EVP & Chief Marketing Officer of Soccer in 2019 with the FIFA Women’s World Cup™ and Copa América, [email protected] providing fans with the most interactive and comprehensive sports Beau Ferrari | EVP, Finance and Operations coverage. [email protected]

Ana Siegel | General Counsel Telemundo Deportes offers audiences across the United States prime [email protected] coverage of the best sporting events and franchises in their preferred Amanda Calpin | CFO language via Telemundo Network, Universo, as well as across all digital [email protected] platforms, and its expansive footprint on social channels. Ray Warren | President, Telemundo Deportes [email protected] Telemundo Deportes is part of NBCUniversal Telemundo Enterprises, Eli Velázquez | EVP Sports Content a division of NBCUniversal, one of the world's leading media and [email protected] entertainment companies NBCUniversal is a subsidiary of Comcast Peter Blacker | EVP, Revenue Strategy & Innovation Corporation. [email protected] Source: Nielsen NPM; 1/1/18-12/9/18; Most Current (Live+7 from 1/1/18-11/25/18; Live+SD through Ashaki Rucker | SVP, HR 12/9/18); A18-49 Proj (000); strict dayparts used for M-F 8-11pm and M-F 10-11pm. Program rankings based [email protected] on programs with 3+ telecasts. Carrie Stimmel | EVP, Ad Sales Hispanic and Lifestyle [email protected] Alfredo Richard | SVP, Corporate Communications [email protected]

NBCUTelemundo/ nbcutelemundo nbcu-telemundo-enterprises/ nbcutelemundo

116 CMC 2019 HISPANIC MARKET GUIDE member Luis Fonsi La Voz

Here, you always win.

The NBCU Hispanic portfolio continues setting new standards for reaching U.S. Hispanics.

Through powerful, original scripted series, immersive live events, and the biggest global sports, we deliver Hispanic audiences at scale in engaging environments to drive impact for our partners.

Setting the New Standard for Audience Connection member CMC 2019 HISPANIC MARKET GUIDE 117 COMPANY WEB ADDRESS PRIMARY ADDRESS https://thinknowresearch.com 2100 W. Magnolia Boulevard, Suite A-B Burbank, CA 91506

COMPANY NAME MISSION STATEMENT ThinkNow ThinkNow is dedicated to making multicultural consumers in the U.S. voices heard by Fortune 100 companies, government agencies, and small YEAR FOUNDED to medium sized businesses. We believe that listening to multicultural 2011 consumers is an economic imperative for organizations to thrive in the OTHER OFFICE LOCATIONS 21st century. N/A

COMPANY GENERAL E-MAIL ADDRESS [email protected] COMPANY DESCRIPTION ThinkNow enables companies and government agencies to discover OWNERSHIP/COMPANY AFFILIATION the cultural drivers that influence consumer decisions. We provide N/A insight solutions to help organizations thrive in a changing demographic TOTAL NUMBER OF EMPLOYEES environment. 21 ThinkNow also owns and operates one of the largest and most KEY PERSONNEL representative Hispanic online panels in the industry, DigaYGane.com, Mario Carrasco | Co-Founder and Principal which is used to service our own research as well as provide sample to [email protected] the leading market research companies in the world. Roy Eduardo Kokoyachuk | Co-Founder and Principal [email protected] Greg DeLacy | Director of Client Services [email protected] Ashwin Agrawal | VP of Panel Services [email protected] Deb Zimmerman | Director of Government Client Services [email protected] Carlos Yañez | Senior VP of Custom Research [email protected] Jannet Torres | VP of Custom Research [email protected] Zach Wanner | Client Services Consultant [email protected]

thinknowresearch thinknowtweets thinknow-research user/ThinkNowResearchVids

118 CMC 2019 HISPANIC MARKET GUIDE member STACK YOUR TEAM WITH THE RIGHT PLAYERS

CMC's Job Center is the place to connect!

Visit the CMC Job Center to post your hiring needs!

Post your specialized job openings today! member

46 201 CMC HISPANIC MARKET GUIDE http://www.culturemarketingcouncil.org/Job-Centermember CMC 2019 HISPANIC MARKET GUIDE 119 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.univision.net 605 Third Avenue New York, NY 10158 212 455-5200 Fax: 212 499-0830

COMPANY NAME MISSION STATEMENT Univision Communications Inc. The Hispanic Heartbeat of America, 100% focused on informing, entertaining, empowering and advocating on behalf of Hispanic America. YEAR FOUNDED 1961

OTHER OFFICE LOCATIONS Univision Communications has television network operations in Miami and television and radio stations and COMPANY DESCRIPTION sales offices in major cities throughout the United States. Univision is the leading media company serving Hispanic America. The company’s broadcast assets include Univision Network, one of the top COMPANY GENERAL E-MAIL ADDRESS television networks in the U.S. regardless of language and the most- [email protected] watched Spanish-language broadcast network in the country; UniMás, a KEY PERSONNEL leading Spanish-language broadcast television network; and Univision Vince Sadusky | Chief Executive Officer Local Media, which owns and/or operates 65 television stations and 58 [email protected] radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Margaret Lazo | EVP, Chief Human Resources Officer Cable Networks consists of Univision Deportes Network (UDN), the most- [email protected] watched Spanish-language sports cable network in the U.S.; Galavisión, Rosemary Mercedes | EVP, Chief Communications Officer the most-watched U.S. Spanish-language entertainment cable network; [email protected] Univision telenovelas, a 24-hour Spanish-language cable network Juan Carlos Rodríguez | President of Univision Deportes dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable [email protected] network dedicated to international news; and an additional suite of Jessica Rodríguez | Chief Operating Officer & Chief cable offerings – De Película, De Película Clásico, Bandamax, Telehit and Marketing Officer Telehit Urbano. Univision’s cable portfolio also includes FUSION TV, an [email protected] English-language news and lifestyle cable network; an investment in El Peter H. Lori | Chief Financial Officer Rey Network, a general entertainment English-language cable network. [email protected] The company also owns and operates several premier digital destinations Jonathan Schwartz | Chief Legal and Corporate Affairs including Univision Now, a direct-to-consumer, on-demand and live Officer streaming subscription service; Univision.com, the most-visited Spanish- [email protected] language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. The company’s assets also include the digital brands associated with the Gizmodo Media Group and The Onion. For more information, please visit corporate.univision. com.

univision

120 CMC 2019 HISPANIC MARKET GUIDE member member CMC 2019 HISPANIC MARKET GUIDE 121 COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.viacom.com/ 1515 Broadway New York, NY 10036 212 522-9844

COMPANY NAME MISSION STATEMENT Viacom Inc. (Viacom) Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, YEAR FOUNDED motion picture, online and mobile platforms in over 160 countries and N/A territories. OTHER OFFICE LOCATIONS New York, Santa Monica, Los Angeles, Nashville, Burbank, Miami, Washington D.C., Hauppauge

OWNERSHIP/COMPANY AFFILIATION Viacom, Viacom Media Networks, Paramount Pictures Studio COMPANY DESCRIPTION With media networks reaching approximately 700 million global TOTAL NUMBER OF EMPLOYEES subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, 9,300 CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, Paramount Network , TV Land, SPIKE, Tr3s, Paramount Channel KEY PERSONNEL and VIVA. Bob Bakish | President and CEO

Shari Redstone | Non Executive Vice Chair of the Board Paramount Pictures, America's oldest film studio and creator of many Sumner M. Redstone | Chairman Emeritus of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Senior Management Team https://www.viacom.com/about/leadership

Viacom/ viacom/

122 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.corp.vix.com 2121 Ponce de Leon Boulevard, Suite 800 Miami, FL 33134 305 476-2974 Fax: 305 476-8280

COMPANY NAME MISSION STATEMENT VIX VIX sparks curiosity through a positive lens in order to entertain and add value to everyday life. YEAR FOUNDED 1999 (formally Batanga)

OTHER OFFICE LOCATIONS New York, Mexico City, Buenos Aires, Sao Paulo, Montevideo

COMPANY GENERAL E-MAIL ADDRESS [email protected] COMPANY DESCRIPTION OWNERSHIP/COMPANY AFFILIATION VIX engages multicultural audiences by inspiring identity, sparking Privately Owned curiosity, and celebrating diversity across English & Spanish languages. VIX is the only partner that delivers a multicultural audience at scale TOTAL NUMBER OF EMPLOYEES across both English and Spanish language brand safe, O&O content 200 environments. KEY PERSONNEL Rafael Urbina | Chairman and CEO [email protected] Manny Borges | Chief Financial Officer [email protected] Carlos Luchsinger | Chief Solutions Officer [email protected] Natalia Borges | EVP, Marketing & U.S. Sales [email protected] Richard Gibson | Executive Vice President, Creative & Video [email protected]

vixdotcom VixCorpPR

member CMC 2019 HISPANIC MARKET GUIDE 123 COMPANY WEB ADDRESS PRIMARY ADDRESS www.TakeMeFishing.org 500 Montgomery Street, Suite 300 www.VamosAPescar.org Alexandria, VA 22314

COMPANY NAME MISSION STATEMENT Recreational Boating & Fishing Foundation (RBFF) To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating and YEAR FOUNDED thereby increase public awareness and appreciation of the need to 1998 protect, conserve and restore this nation's aquatic natural resources. OTHER OFFICE LOCATIONS N/A

COMPANY GENERAL E-MAIL ADDRESS [email protected] COMPANY DESCRIPTION OWNERSHIP/COMPANY AFFILIATION RBFF is committed to spreading the joy of fishing and boating to all ages, N/A genders and cultures; we envision one nation united in our passion for fishing and boating. TOTAL NUMBER OF EMPLOYEES 17 A nation committed to the pursuit of leisure activity on the water. KEY PERSONNEL A nation that embraces our fishing and boating heritage, and conserves, Frank Peterson | President & CEO restores and protects the resources that sustain it. Jim Hemenway | Senior VP, Finance & Administration Rachel Piacenza | Director, Marketing Stephanie Vatalaro | VP, Communications Maria Knight | Director, Online Strategies Dave Chanda | VP, State Agency Engagement

TakeMeFishing Take_Me_Fishing VamosAPescar.org Vamos_A_Pescar RecBoatFish

124 CMC 2019 HISPANIC MARKET GUIDE member COMPANY WEB ADDRESS PRIMARY ADDRESS http://www.visitphilly.com 30 S. 17th Street, Suite 2010 http://www.uwishunu.com/ Philadelphia, PA 19103

COMPANY NAME MISSION STATEMENT VISIT PHILADELPHIA VISIT PHILADELPHIA is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive YEAR FOUNDED visitation and boost the economy. 1996

OTHER OFFICE LOCATIONS N/A

COMPANY GENERAL E-MAIL ADDRESS N/A COMPANY DESCRIPTION OWNERSHIP/COMPANY AFFILIATION VISIT PHILADELPHIA increases the number of visitors, the number of N/A nights they stay and the number of things they do. Our marketing efforts also enhance the quality of life and sense of pride for residents. TOTAL NUMBER OF EMPLOYEES 60 We build Philadelphia’s brand and image. We give Philadelphia a voice KEY PERSONNEL through VISIT PHILADELPHIA's campaigns, media relations, advertising, Jeff Guaracino| President & CEO websites and social media. It’s important that people feel that they know [email protected] a destination — that’s what makes them want to visit. Lauren Hansen-Flaschen | Director of Research [email protected] VISIT PHILADELPHIA was founded in 1996 as Greater Philadelphia Tourism Marketing Corporation (GPTMC) by the Commonwealth of Arturo Varela | Media Relations Manager Pennsylvania, the City of Philadelphia and The Pew Charitable Trusts. [email protected] Britney Norman | Director, Integrated In 1998, House Bill 2858, Act 174 designated VISIT PHILADELPHIA, then Marketing Programs [email protected] GPTMC, to serve as the official Regional Attractions Marketing Agency. Read more: http://www.visitphilly.com/about James Zale | VP of Digital Strategy [email protected]

visitphilly visitphilly

member CMC 2019 HISPANIC MARKET GUIDE 125 126 CMC 2019 HISPANIC MARKET GUIDE member