How to Thrive in an Online World. “TownNews.com is a great partner in this mad world.” ~ Ellen Driscoll, Director of Interactive Media, Keene Publishing Corp., http://www.SentinelSource.com Idea Exchange Our suite of revenue-focused tools will help your online edition be a rich, dynamic and profitable complement to your print product. We have surveyed our customers and captured some of their best ideas to help drive traffic and generate revenue for your site. These ideas are a compilation from our 1500 plus customers and what they are doing in the following areas: Editorial, Marketplace and Cross-Promotion. This document is constantly changing and evolving. If you have ideas you would like to contribute please contact Kelly Hendershot, marketing coordinator, at 800-293-9576 x1008 or
[email protected] and we will include your idea in the next version. All of us at TownNews.com wish you great success! TOWNNews.COM 800-293-9576 http://support.townnews.com Thriving in an Online World Editorial Keep Content Fresh q Post fresh content throughout the day. q Complement print by posting non-print content, such as press releases, videos, photos, podcasts, eye reports, events, opinions and more. q Highlight breaking news, as it happens, in a breakout box on your home page. q Add timestamps to content. q Make sure your online obituary section is well-maintained. q Schedule Morning/Evening editions to cycle content. q Revenue Idea: Sell sponsorship to your breaking news modules. Make Content Accessible q Repeat words or phrases from your headlines within the article to improve search engine optimization (SEO).