DOCSLIB.ORG

Physiological and Behavior Monitoring Systems for Smart Healthcare Environments: a Review

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

sensors Review Physiological and Behavior Monitoring Systems for Smart Healthcare Environments: A Review Mariana Jacob Rodrigues 1,2,* , Octavian Postolache 1,2 and Francisco Cercas 1,2 1 Iscte–Instituto Universitário de Lisboa, Av. das Forças Armadas, 1649-026 Lisboa, Portugal; [email protected] (O.P.); [email protected] (F.C.) 2 Instituto de Telecomunicações, Av. Rovisco Pais, 1, 1049-001 Lisboa, Portugal * Correspondence: [email protected] Received: 14 March 2020; Accepted: 10 April 2020; Published: 12 April 2020 Abstract: Healthcare optimization has become increasingly important in the current era, where numerous challenges are posed by population ageing phenomena and the demand for higher quality of the healthcare services. The implementation of Internet of Things (IoT) in the healthcare ecosystem has been one of the best solutions to address these challenges and therefore to prevent and diagnose possible health impairments in people. The remote monitoring of environmental parameters and how they can cause or mediate any disease, and the monitoring of human daily activities and physiological parameters are among the vast applications of IoT in healthcare, which has brought extensive attention of academia and industry. Assisted and smart tailored environments are possible with the implementation of such technologies that bring personal healthcare to any individual, while living in their preferred environments. In this paper we address several requirements for the development of such environments, namely the deployment of physiological signs monitoring systems, daily activity recognition techniques, as well as indoor air quality monitoring solutions. The machine learning methods that are most used in the literature for activity recognition and body motion analysis are also referred. Furthermore, the importance of physical and cognitive training of the elderly population through the implementation of exergames and immersive environments is also addressed. Keywords: healthcare; internet of things; smart environments; physiological signs monitoring; activity recognition; indoor air quality 1. Introduction Healthcare systems combined with the Internet of Things (IoT) technology help improve quality of life, health and life expectancy. These systems can be effectively implemented by acquiring environmental data, as well as the subject’s behavioral and physiological information from various distributed smart sensors. Following the IoT concept, all collected data is securely sent to the cloud and can be processed by data analysis algorithms to ascertain the existence of actuation patterns and make the system react to unexpected changes. These smart sensors can be expressed by smart wearable objects that provide health status information in unobtrusive ways, by sensing units embedded on daily used objects (e.g., smart wheelchair) and by other sensing systems that monitor indoor environmental conditions, including noise levels, air quality and lighting quality. As one of the growing industries, IoT for healthcare has been widely explored by academia [1,2], with a special focus on providing personalized, secure and effective health monitoring of patients. Such monitoring becomes an essential element for the older population that, with the increasing average of life expectancy, may develop mental and physical illnesses. Sensors 2020, 20, 2186; doi:10.3390/s20082186 www.mdpi.com/journal/sensors Sensors 2020, 20, 2186 2 of 26 Sensors 2020, 20, x FOR PEER REVIEW 2 of 26 The concept of smart home or smart environment is generally given to environments with smart quality.technologies Such services that provide consist to of their common inhabitants automat usefuled mechanisms services that and substantially functions that help give improve the ability their tolife monitor quality. and Such control services home consist appliances, of common windows, automated air conditioning mechanisms system, and functions doors and that so give forth. the However,ability to there monitor are anda wide control variety home of services appliances, that classify windows, smart air homes conditioning differently system, and doorsthat provide and so differentforth. However, kinds of theresupport are aand wide assistance variety ofto servicesthe users that in their classify daily smart life homesactivities diff anderently actions and that[3]. Assistiveprovide di services,fferent kinds which of supportare specifically and assistance tailored to theto the users special in their needs daily of life the activities user, are and part actions of an [3]. assistedAssistive living services, environment. which are specificallyThese services tailored are ma to theinly special focused needs on acquiring of the user, high are level part ofinformation an assisted aboutliving the environment. user by monitoring These services their physical are mainly condit focusedion, performed on acquiring activities high level and information indoor localization. about the userAmbient by monitoring assisted their living physical (AAL) condition, is built performedon top of those activities smart and home indoor services localization. and require the deploymentAmbient of assistedbetter monitoring living (AAL) technologies is built on topand ofassistive those smart tools. home AAL services systems and are require specially the designeddeployment to support of better the monitoring elderly and technologies people affected and assistive by chronical tools.AAL diseases systems in their are speciallydaily routine designed [4]. Theto support main goal the of elderly AAL systems and people is to aimproveffected by the chronical life quality diseases of the elderly in their and daily to routineextend the [4]. time The mainthey cangoal live of independently. AAL systems is These to improve systems the are life expressed quality by of an the ecosystem elderly and of wearable to extend and the non-wearable time they can medicallive independently. sensors, wireless These sensor systems and are actuator expressed networks by an (WSANs) ecosystem and of wearablesoftware andapplications non-wearable that, whenmedical interconnected, sensors, wireless provide sensor anda complete actuator networksoverview (WSANs)of the patient’s and software health applications status for that, specific when environmentalinterconnected, conditions, provide a completeas well as overview a provision of the of patient’sthe required health healthcare status for services specific [5]. environmental That is, an AALconditions, system asis wellbased as on a provision the architecture of the required of a healthcare healthcare focused services IoT [ 5system.]. That is,Figure an AAL 1 presents system a is generalbased on overview the architecture of such ofkind a healthcare of systems, focused which IoT are system. composed Figure of1 presentsenvironmental a general quality overview sensor of nodes,such kind actuator of systems, nodes whichand wearable are composed devices. of environmentalThe information quality from sensorthe sensor nodes, network actuator is nodessent to and a coordinatorwearable devices. node/gateway The information and then from to thecloud sensor center networks, where is sent data to ais coordinator processed nodeby data/gateway analysis and algorithms.then to cloud centers, where data is processed by data analysis algorithms. FigureFigure 1. 1. GeneralGeneral architecture architecture of of a a healthcare healthcare Internet Internet of of Things Things (IoT) (IoT) system. system. Health-relatedHealth-related data data can can be be remotely remotely obtained obtained by by any any healthcare healthcare entity entity (caregivers, (caregivers, doctors doctors and and physiotherapists)physiotherapists) while while patients patients live live independently independently in in their their preferred preferred environment, environment, due due to to telehealth telehealth andand telemedicine telemedicine concepts [[6,7].6,7]. ThisThis isis importantimportant because because medical medical diagnostics diagnostics taken taken directly directly from from the thepatient’s patient’s home home can can greatly greatly reduce reduce hospital hospital bills bills and allowand allow a better a better treatment, treatment, specifically specifically tailored tailored for the forpatient. the patient. Real-time Real-time monitoring monitoring can be can used be to used prevent to prevent many medicalmany medical emergencies, emergencies, such as such heart as failure, heart failure,asthma asthma attacks, attacks, among among others. others. The option The tooption live into theirlive in own their home own while home benefiting while benefiting of such of services such servicesis a great is necessitya great necessity for the elderly,for the aselderly, verified as ve byrified Cahill by et Cahill al. [8]. et The al. authors[8]. The conductedauthors conducted a study toa studyidentify to theidentify requirements the requirements of elderly of people elderly and peop otherle stakeholdersand other stakeholders (i.e., nurse, family(i.e., nurse, and career) family when and career)considering when the considering deployment the of deployment an assisted livingof an environment.assisted living They environment. interviewed They elderly interviewed that had elderlyindependent that had lives, independent care nurses, lives, family care members nurses, andfamily experts members on dementia. and experts Several on dementia. requirements Several and requirementsneeds were reported and needs by thewere participants reported
Recommended publications
  • LS6 Pan 13.Key

    LS6 Pan 13.Key

    COMP327 Mobile Computing Session: 2013-2014 Lecture Set 6 - Personal Area Networks and Wireless Connections In this Lecture Set • Wireless Connection Technologies • Wireless Personal Area Networks (WPAN) • InfraRed • Bluetooth • Wireless Local Area Networks (WLAN) • Sensors • RFID Oranges are not the only fruit! • Mobile Devices do more than just make calls • They interact with a number of local devices, forming a Personal Area Network (PAN) • Printers, Audio Equipment, Input Devices • They also connect to other non-telephony networks to get Internet Access, through Local Area Networks (LAN) • WiFi, or the 802.11 standards • They may also detect sensor nodes in the environment and act based on their discovery • Tagging Master and Slave • Mobile Phones can play both primary and secondary roles: • Primary Role • Other devices support the phone and its function • Output devices (e.g. Headsets, printers) • Input devices (e.g. keyboards, GPS devices, RFID tags) • Secondary Role • The phone acts as a comms device for another device • Modems (e.g. through tethering) • SMS transmitters/receivers (from a PC) Peer relationships • Mobile Phones can also have a peer-based relationship with other devices • Exchanging information • Typically with another user • Exchanging contact information, data, or multi-player games • Synchronising information • Typically with another device owned by the user • Address Books, Music, Images, Video • Receiving advertising • From wireless broadcast stations • Bluecasting! To see three iPhone Apps that share data, see
  • Smart Market-Makers for the “Internet of Things”

    Smart Market-Makers for the “Internet of Things”

    35 Wanted: Smart market-makers for the “Internet of Things” Ansgar Schlautmann, Didier Levy, Stuart Keeping and Gregory Pankert The “Internet of Things” is The “Internet of Things” is one of the hottest topics be- among the hottest topics ing debated today across industries worldwide. The most currently being debated, diverse products – home appliances, medical equipment, with the projected poten- cars and power meters, to name but a few – are getting tial in turnover whetting connected to the Internet. When products can thus com- the appetite of industry municate with the outside world, they are said to become experts around the globe. connected devices and smart objects: one can interact However, solution pro- with them remotely, query how they are doing and change viders are still searching their state as required. For example, a smart vital sign- for sustainable business monitoring device can connect a person who has a chronic models for this new field illness to a physician’s office, enabling telemedicine. The and offering their solu- combination of a smart object and the service exploiting its tions in a trial-and-error capabilities is called a smart solution. mode. In this article the authors explore alterna- Industry experts are outbidding each other when estimat- tive ways in which vari- ing the number of smart objects in homes, offices, facto- ous types of players can ries, vehicles and elsewhere. The estimates range from create value in this bud- 22 billion (IMS) to 50 billion (Cisco and Ericsson) by 2020, ding market. up from six billion today. Beecham Research predicts that global revenue from these objects will grow from $15 bil- lion in 2011 to more than $30 billion in 2014.
  • Human-Centric Automation and Optimization for Smart Office

    Human-Centric Automation and Optimization for Smart Office

    © 2020 JETIR March 2020, Volume 7, Issue 3 www.jetir.org (ISSN-2349-5162) Human-Centric Automation and Optimization For Smart Office Manoj Goskonda, Nikhil Tawale, Vivek Ramteke, Akash Satardekar, Prof. S.A. Darade U.G. student, Department of computer engineering, K.J. Trinity Academy of Engineering, Pune, India. Abstract Advanced positioning technology has led to the development of delivery services of automatic advertisements and notifications to the user based on his/her location. For indoor environments, Notification environments developed using beacons are preferred. A variety of applications from shopping malls and museums, prefer Indoor positioning systems using beacons to subject monitoring and tracking. The usability and reliability of these positioning systems are based on their accuracy, cost and the ease of deployment. In an indoor space, Beacons are installed by users, to construct the notification environment. To make setting of notification positions easier, the beacon installed is linked to the notification content. Using this system the customer as time is saved as customer gets notifications on his Smartphone when they pass through any malls, store etc. When the customer finds a notification they react to that and reach to that space. Customer enters into the space and gets more notifications about the space which may help the customer. Although, the Global Positioning System (GPS) is an accurate solution for outdoor space, it cannot be used in the indoor space. Keyword-Beacon, Bluetooth low energy, location data, indoor positioning, diffusion, RFID. • INTRODUCTION In a range of contexts including office buildings, museums ,university campuses, , airports and other public spaces, Indoor positioning as a method of augmenting and enhancing user experience is attracting increased interest from commercial organizations .
  • Intelligent Traffic Information System Based on Integration of Internet Of

    Intelligent Traffic Information System Based on Integration of Internet Of

    (IJACSA) International Journal of Advanced Computer Science and Applications, Vol. 6, No. 2, 2015 Intelligent Traffic Information System Based on Integration of Internet of Things and Agent Technology Hasan Omar Al-Sakran Management Information Systems Department King Saud University Riyadh, Saudi Arabia Abstract—In recent years popularity of private cars is getting users. Through collected real-time traffic data, the system can urban traffic more and more crowded. As result traffic is recognize current traffic operation, traffic flow conditions and becoming one of important problems in big cities in all over the can predict the future traffic flow. The system may issue some world. Some of the traffic concerns are congestions and accidents latest real-time traffic information that helps drivers choosing which have caused a huge waste of time, property damage and optimal routes. Therefore, the system can precisely environmental pollution. This research paper presents a novel administrate, monitor and control moving vehicles. intelligent traffic administration system, based on Internet of Constructing an intelligent traffic system based on IoT has a Things, which is featured by low cost, high scalability, high number of benefits such improvement of traffic conditions, compatibility, easy to upgrade, to replace traditional traffic reduction the traffic jam and management costs, high management system and the proposed system can improve road reliability, traffic safety and independence of weather traffic tremendously. The Internet of Things is based on the conditions [1, 2]. Internet, network wireless sensing and detection technologies to realize the intelligent recognition on the tagged traffic object, Such traffic IoT must include every element of traffic such tracking, monitoring, managing and processed automatically.
  • Precision Digital Marketing Now Available for and in Stores

    Precision Digital Marketing Now Available for and in Stores

    Precision digital marketing now available for and in stores This paper, prepared by Digital Works Consulting and Airspace, addresses in simple terms the challenges faced by fashion retailers and details how beacons based proximity marketing campaigns can provide a response. The high street has seen disruption from ecommerce and pure online players, but there are now tools to bring precision digital marketing to the physical world: from creating powerful segmentation profles, to targeting consumers and improving conversion to sales. Consumers constantly blend ofine and online According to research by Accenture in 2014,1 while experiences. Retailers must catch up and make the 78% of US respondents reported “webrooming,” or most of the technologies available to maximise researching online before heading to a store to their online and ofine presence, providing a make a purchase, at the same time, 72% of seamless experience, acquiring and retaining respondents “showroomed,” or bought digitally customers. after seeing a product in store. 1 http://www.emarketer.com/Article/Retailers-Look-Merge-Ofine-Online-Shopping-Experiences-2014/1010812 Proximity marketing offers a way to translate digital marketing power and analytics to the physical world. Different technologies have been developed to provide a localised wireless mean to distribute content associated with a physical place, such as: WiFi within Bluetooth enabled mobile Wireless internet with NFC enabled range of a phone which can receive GPS, so the device can mobile phone transmitter content from a Bluetooth request content from which can read Low-Energy (BLE) beacon internet server RFID chip BLE and NFC provide the highest accuracy and Beacons are small, low cost devices, which can rely on a hardware element positioned in the be fxed almost anywhere in the shop foor, physical space of interest, and software-based walls and shelves, to communicate with campaign management system linked to a consumers’ smartphones via low emission mobile phone application.
  • Bluetooth Proximity Marketing - How Can Retailers Benefit? Jun 6, 2014

    Bluetooth Proximity Marketing - How Can Retailers Benefit? Jun 6, 2014

    Bluetooth Proximity Marketing - How can retailers benefit? Jun 6, 2014 Carla Dawson Digital Marketing Strategist, Speaker - SEO, PPC, (MBA), Mentor Article Co-Authored with Stijn Bonjean Bluetooth Proximity Marketing is the latest marketing technique, but how can retailers apply and benefit from it? Proximity marketing is about connecting with your audience at the right place and time. Retailers can benefit from this technique and it is important to know how. Before diving into how the technology can be applied and what the benefits are, let's briefly review the different proximity marketing techniques. Proximity Marketing Techniques Proximity marketing is the localized wireless distribution of advertising content based on a particular place and time. The individual with the necessary equipment (cell phone, tablet, etc.) can choose to receive these transmissions. There are 4 main types of proximity marketing o An internet enabled device (cell phone, tablet, etc) with GPS. o An WiFi device (cell phone, tablet, etc) within range of a transmitter o A Bluetooth device (cell phone, tablet, etc) being within range of a transmitter o A NFC enabled phone that can read a RFID chip on a product or media. o QR Codes and so forth. Since this article is about Bluetooth Proximity Marketing, let’s explain this technique shortly. What is Bluetooth Proximity Marketing? Bluetooth is a short-range wireless system found on most smartphones and tablets nowadays that transmits information and can receive information without wires. We use Bluetooth in our cars to call people without a headset or to send files to another device without a USB cable.
  • Wearable Hypertag Information Sheet

    Wearable Hypertag Information Sheet

    Wearable Hypertag Information Sheet COMPANY proactively engage and interact with consumers creates a Adikat specialises in providing unique marketing tools and second to none opportunity to maximise the delivery of services that facilitate businesses to grow their market by a campaign’s content and brand message. reaching out to mobile phone users in Ireland. We enable brands to connect to consumers’ mobile phones based on their proximity to a fixed physical location. Using short- The power to communicate with consumers based on their range mobile wireless technologies such as Bluetooth and location and the event makes it possible to access people infra-red, Hypertags send content including wallpapers, at their most receptive and to tailor offers precisely to video clips, games, music clips, vouchers or links direct to maximise response rates. mobile phones quickly and for free. Consumers simply activate the appropriate technology on their phone and Whilst traditional media such as outdoor and field stand near the Hypertag in order to receive the content marketing give brands the opportunity to target by location, direct to their handset. only the Hypertag technology gives the ability to distribute rich, interactive branded content in this engaging and innovative way. After interaction, consumers will walk away Bluetooth proximity marketing allow brands to reach their with branded content on their mobile phone. target audience at a time and place that is relevant to that consumer’s current activity. The geo-location based devices will put the offer into context to increase interactivity. For example, by downloading vouchers to passing shoppers in a mall, retailers can raise awareness of promotional offers and drive footfall directly into stores.
  • Iot: the Age of Machine

    Iot: the Age of Machine

    International Journal of Engineering Research and General Science Volume 3, Issue 6, November-December, 2015 ISSN 2091-2730 IoT: The Age of Machine Dharam J. Gami Atmiya Institute of Technology and Science, Gujarat Technological University, Gujarat Email: [email protected] Abstract— IoT is not just a technology but it is an ideology or a concept which leads to a new age that is age of machine. IoT is the key to fully digitalize the world. Move towards IoT will revolutionise human life where machine-to-machine communication is emphasized and human interaction is minimized. IoT demands everything on internet and be controlled and managed by machine itself. The goal of this paper is to give an imagination and a Skelton of IoT. This paper also highlights the challenges in IoT implementation and other critical issues. Keywords— IoT, age of machine, smart objects, IoT challenges, automation, architecture, open loop, RFID. INTRODUCTION The term IoT was first coined by Kevin Ashton in 1992 [7]. IoT don’t have any exact or wildly accepted definition. We can explain IoT by saying that ―IoT is a network of things, where thing refers to a smart object. Objects are embedded with electronics, software, sensors, and network connectivity, which enable these objects to collect and exchange data [7]. The idea is to connect every object via Internet and make them communicate. IoT is expected to offer advanced connectivity of devices, systems, and services that goes beyond machine-to-machine communications (M2M) and covers a variety of protocols, domains, and applications [12]. To do so, creating a new framework, infrastructure or technology is not feasible.
  • Mock Exam Paper (Revision) Exam Paper and Rubric

    Mock Exam Paper (Revision) Exam Paper and Rubric

    COMP327 Mobile Computing Mock Exam Paper (Revision) Exam Paper and Rubric • The exam paper format has changed from previous years: • Section A • Complete all four questions, each worth 10 marks • Reduced from 5 questions • Section B • Complete two of three questions, each worth 30 marks • Questions are now worth 5 marks more 1 • Exam is 2 /2 hours long Coverage • Any of the material taught could appear in the exam • Questions may be • Book work (what can you tell me about ...) • Discursive (contrast this and that and discuss the pros and cons) • Problem solving (given this, what is that) • Past Papers and Mock Papers are available • See Course Web Site Mock Questions • Question 1 • The use of some wireless radio communication technologies can be used to disseminate content to user's devices. Whilst this may be desirable in some scenarios, it may also be unsolicited, or potentially malicious in others. Explain how Bluetooth could be used to disseminate such content, and discuss the ethical issues, with examples of scenarios where this may be either desirable or malicious ? (5 marks) Bluetooth • An open wireless protocol for exchanging data • Short range (1-100m) depending on class and power • Frequency hopping spread spectrum • Data is chopped up and transmitted as chunks over 79 separate frequencies. • Designed as a “cable replacement” technology • Establishes piconet, with one master and up to 7 slaves • Scatternets form when two or more piconets share members Bluetooth • Dynamic discovery and connection mechanism • Security mechanisms employed through pairing • Uses the Service Discovery Profile (SDP) • Devices can be in discoverable mode • Transmits name, class, list of services and technical information • Paring is then performed using a link key (i.e.
  • Ambient Intelligence: Second European Symposium, EUSAI 2004

    Ambient Intelligence: Second European Symposium, EUSAI 2004

    Lecture Notes in Computer Science 3295 Commenced Publication in 1973 Founding and Former Series Editors: Gerhard Goos, Juris Hartmanis, and Jan van Leeuwen Editorial Board David Hutchison Lancaster University, UK Takeo Kanade Carnegie Mellon University, Pittsburgh, PA, USA Josef Kittler University of Surrey, Guildford, UK Jon M. Kleinberg Cornell University, Ithaca, NY, USA Friedemann Mattern ETH Zurich, Switzerland John C. Mitchell Stanford University, CA, USA Moni Naor Weizmann Institute of Science, Rehovot, Israel Oscar Nierstrasz University of Bern, Switzerland C. Pandu Rangan Indian Institute of Technology, Madras, India Bernhard Steffen University of Dortmund, Germany Madhu Sudan Massachusetts Institute of Technology, MA, USA Demetri Terzopoulos New York University, NY, USA Doug Tygar University of California, Berkeley, CA, USA Moshe Y. Vardi Rice University, Houston, TX, USA Gerhard Weikum Max-Planck Institute of Computer Science, Saarbruecken, Germany This page intentionally left blank Panos Markopoulos Berry Eggen Emile Aarts James L. Crowley (Eds.) Ambient Intelligence Second European Symposium, EUSAI 2004 Eindhoven, The Netherlands, November 8-11, 2004 Proceedings Springer eBook ISBN: 3-540-30473-8 Print ISBN: 3-540-23721-6 ©2005 Springer Science + Business Media, Inc. Print ©2004 Springer-Verlag Berlin Heidelberg All rights reserved No part of this eBook may be reproduced or transmitted in any form or by any means, electronic, mechanical, recording, or otherwise, without written consent from the Publisher Created in the United States of America Visit Springer's eBookstore at: http://ebooks.springerlink.com and the Springer Global Website Online at: http://www.springeronline.com Preface This volume of the LNCS is the formal proceedings of the 2nd European Symposium on Ambient Intelligence, EUSAI 2004.
  • Service Composition for IP Smart Object Using Realtime Web Protocols: Concept and Research Challenges

    Service Composition for IP Smart Object Using Realtime Web Protocols: Concept and Research Challenges

    Service Composition for IP Smart Object using Realtime Web Protocols: Concept and Research Challenges Son N. Hana,∗, Imran Khana,c, Gyu Myoung Leeb, Noel Crespia, Roch H. Glithoc aTelecom SudParis, 9 Charles Fourier, 91011 Evry, France bLiverpool John Moores University, Byrom Street, Liverpool, L3 3AF, UK cConcordia University, 1515 St Catherine Street West, Montreal, Quebec Canada H3G 2W1 Abstract The Internet of Things (IoT) refers to a world-wide network of interconnected physical things using standardized communication protocols. Recent develop- ment of Internet Protocol (IP) stacks for resource-constrained devices unveils a possibility for the future IoT based on the stable and scalable IP technol- ogy much like today's Internet of computers. One important question remains: how can data and events (denoted as services) introduced by a variety of IP networked things be exchanged and aggregated efficiently in various application domains. Because the true value of IoT lies in the interaction of several services from physical things, answers to this question are essential to support a rapid creation of new IoT smart and ubiquitous applications. The problem is known as service composition. This article explains the practicability of the future full-IP IoT with realtime Web protocols to formally state the problem of service composition for IP smart objects, provides literature review, and discusses its research challenges. Keywords: Internet of Things, Smart Object, Service Composition ∗Corresponding author Email address: [email protected] (Son N. Han) Preprint submitted to Journal of Computer Standards & Interfaces August 19, 2015 1. Introduction The Internet of Things (IoT) is the next major evolution of the Internet where heterogeneous devices and machines are being connected to the Internet, to each other, and to people.
  • Bluetooth Marketing E-Book

    Bluetooth Marketing E-Book

    Bluetooth Proximity Marketing Bluetooth Proximity Marketing ebook – www.textblue.co.uk Contents COTETS 2 WHAT IS BLUETOOTH PROXIMITY MARKETIG? 3 THE BLUETOOTH HANDSET MARKET 3 MOBILE ADVERTISING 4 RELEVANCY 4 BEEFITS OF PROXIMITY MARKETIG 5 HOW DOES BLUETOOTH PROXIMITY MARKETIG WORK? 6 BLUETOOTH PROXIMITY MARKETIG PRODUCTS 9 TEXTBLUE COTACT IFORMATIO 10 Page 2 Bluetooth Proximity Marketing ebook – www.textblue.co.uk What is Bluetooth Proximity Marketing? Bluetooth Proximity Marketing is the means of pushing FREE content to phones or Bluetooth devices within a defined geographical location, called a "Zone." 70% of the 900 million phones sold each year are Bluetooth enabled creating a huge market for this form of mobile marketing. Zones cover a 100 meter radius per TextBlue device, any phone or Bluetooth device (which is discoverable) entering the Zone will receive a request to download media (pictures, adverts, video, music etc) if the request is declined or ignored the Zone will not re-contact that phone, if the request is accepted the content is downloaded for free. A log of each transaction is reported from the TextBlue product in each Zone enabling detailed campaign measurement. Unlike cellular marketing such as SMS, MMS or WAP, Bluetooth is free to deliver and does not require personal information such as a mobile telephone number for the technology to work. The Bluetooth Handset Market The number of mobile handsets in circulation world wide is staggering (over 261m subscribers in the US and 74m in the UK alone). Though many emerging countries demand low cost, limited functionality handsets the developed world is purchasing new handsets with rich functionality at an incredible rate.