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MARKHAM BUSINESSES GOING GREEN Sustaining the Earth and the Bottom Line Pg 6 2 017 Spring Issue Markham’s Exclusive Business Magazine MARKHAM BUSINESSES GOING GREEN Sustaining the earth and the bottom line pg 6 The Way Forward: A Gridlock-Free Markham Requires Green Solutions pg 10 Remembering The Future Lives Here: Donald Cousens pg 5 The IBM Innovation Markham Mayor 1994-2006 Space pg 16 Listen and Earn: Amplify Your Business Through Podcasting pg 4 IN THIS ISSUE 2017_LaDifference_12_outl.indd 1 2/15/2017 11:59:10 AM Docket No. File Name 070 2017_LaDifference_12 PUBLICAT ION:____________________________________________________________________The Voice Artwork supplied by CLOSING: Feb 17/17 Rolex Canada Ltd.- Advertising Department INSERTION DATE:_____________________________________Spring 2017 Contact: Ana Catucci, Director STARTED: Feb 15/17 Email: [email protected] AD SIZE: Full Page COMPLETED: Feb 15/17 TRIM: 8.5”W x 11”D INK-JET PRINTOUT IS NOT A BLEED: THIS ADVERTISEMENT MUST BE USED ONLY n/a COLOUR-ACCURATE PROOF COLOUR: CMYK AND MAY HAVE BEEN FOR SPECIFIC PUBLICATION AND DATE, Rolex Canada Ltd., 50 St. Clair Ave West, To ronto, ON M4V 3B7, T: 416.968.1100 - F: 416.968.2315 REDUCED TO FIT PAPER. AND MUST NOT BE MODIFIED. INPublisher THIS ISSUE Richard Cunningham COVER STORY President & CEO Editor Kathryn Willms 6 10 Colborne Communications Marketing & Distribution Sharon Clark-Koufis Marketing & Events Manager 289-844-3025 Creative Director Katherine Pomykacz Your comments are always welcome. Please email [email protected] Advertising information Christine Rogers Markham Businesses Going Green: The Way Forward: 289-844-3019 Sustaining the earth and the A gridlock-free Markham Cover and Feature Story Design: bottom line requires green solutions CS-Graphic Design Inc. Design: Lisa Mervin, L.J. Sales 12 16 Printing: CanMark Communications Circulation – 12,000 © March 2017. All rights reserved. No part of this publication may be reproduced or copied in parts, or as a whole, without prior written permission of the Markham Board of Trade Publication Agreement Number 41245573 Markham’s exclusive business magazine published by: A Fairway to Do Business: The Future Lives Here: Tips for doing business on The IBM Innovation Space – the golf course Markham Convergence Centre www.markhamboard.com 3600 Steeles Avenue E. C1 – Suite 105 Listen and Earn: Amplify Your Business Reading 18 Markham, ON L3R 9Z7 Business Through Podcasting 4 T: 905-474-0730 • F: 905-474-0685 Annual Business Excellence Awards 20 [email protected] Saying Goodbye to Donald Cousens 5 Markham Marketplace 21 The Shifting Landscape of HR Law 9 Markham Board of Trade’s Green on the Go Apps 14 Newest Members 22 2 017 WeSpring Issue are excited to introduce our new logo and branding for the Markham VOICE. It was designed to reflect and celebrate the community we serve. WeMarkham’s Exclusiveinvite Business Magazine your feedback at [email protected]. MARKHAM BUSINESSES 3 GOING Markham VOICE Spring 2017 GREEN Sustaining the earth and the bottom line pg 6 The Way Forward: A Gridlock-Free Markham Requires Green Solutions pg 10 Remembering The Future Lives Here: Donald Cousens pg 5 The IBM Innovation Markham Mayor 1994-2006 Space pg 16 Listen and Earn: Amplify Your Business Through Podcasting pg 4 Listen and Earn Amplify Your Business Through Podcasting By Daniella Postavsky wo years ago, podcasting exploded listen to podcasts at work, at the gym, or branded podcasts (like Tinder’s DTR). onto the scene thanks to the radio while commuting. Although pricier than podcast advertising, series “Serial.” Today, podcasts branded podcasts foster business-to- T – audio files that are distributed The Intimacy audience relationships and build trust in a online – are powerful tools to reach Ads within podcasts are unique compared brand in a way that other channels cannot audiences in a less intrusive but more to other mediums: they are spoken by replicate. The conversational nature of intimate way than traditional advertising. the podcast host, rather than by actors podcasting is inherently more intimate than Here are the top three reasons to use or outsiders, and, unlike other forms of print or video. podcasting to promote your business: advertising, are a continuation of the show As audiences continue to move away instead of an interruption. Podcast ads from traditional forms of media (like The Audience allow businesses to reach audiences in a cable and print news), podcasting offers Podcast audiences have grown steadily in the more intimate way and at a much lower cost businesses an exciting new marketing last four years. As of 2016, 36% of Americans compared to other media. opportunity. over twelve listened to podcasts for at least New to podcasts and want to see what all one hour per week. Podcast audiences tend to The Relationship the fuss is about? Try these business-themed be young (typically in their 30s) and usually In addition to advertising, many bigger options: The Sound of Small Business, Home have some form of higher education. They businesses are increasingly opting for Work, and StartUp. 2017 CONFERENCE + TRADESHOW HOSTED BY ORGANIZED BY MAY 29 - JUNE 1 HILTON-TORONTO/MARKHAM, ON Mark your calendar for EV2017VÉ, the most important Conference & Trade Show for the EV industry in Canada. Learn about Smart e-Mobility with a look at the entire EV ecosystem and revolutionary breakthroughs in mobility. Don’t miss out on our unique plenary and technical sessions, academic workshops and technical tours. REGISTER TODAY AT EMC-MEC.CA/EV2017VE 4 Markham VOICE Spring 2017 Saying Goodbye to Donald STARTING OUT IS EASIER WHEN Cousens YOU HAVE THE RIGHT PARTNER. Where to begin? A question every entrepreneur asks. You have the vision, the drive and technical knowhow. But do you Mayor have all that's needed to really get off the ground? We can help with a full range of highly professional accounting, tax and consulting services. We've learned firsthand that with the right and partner, there's no telling how far your business can grow. To set up a consultation, contact Spence Walker, Partner at Kreston GTA Chartered Professional Accountants. krestongta.com | 905.474.5593 ext. 111 | 8953 Woodbine Avenue, Markham, Ontario Icon A member of Kreston International | A global network of independent accounting firms February 23rd, Markham lost a pillar of its community with the passing of former mayor Donald Cousens. Flags at city facilities were lowered as people remembered On a man whose influence in Markham and York Region will live on. Cousens served as mayor from 1994 to 2006. He entered politics in 1981 when he was elected to the Ontario legislature. He went on to become Minister of Correctional Services, Parliamentary Assistant to the Minister of Citizenship and Culture, and Deputy Speaker of the House. Prior to starting his political career, he had been an ordained Presbyterian minister, an officer in the Canadian Forces, as well as an executive at Honeywell Ltd. Cousens was also a longstanding member of York Regional Council and played a role in a number of important strategic initiatives that made the City of Markham what it is today. These include negotiating with IBM to relocate their research facility to Markham, helping to create Markham District Energy, and building the York Region Character Community concept. He also served as chair of World Vision Canada and helped to found York Technology Network (now TechConnex). For these and many other efforts, a public school as well as the Donald Cousens Parkway were named in his honour. In 2007, the Markham Board of Trade introduced the Donald Cousens Conservation and Environmental Leadership Award to honor one of Markham’s longest serving mayors in recognition of his outstanding leadership on tough local issues, including protecting the environment. But Cousens will be remembered for more than his accomplishments or the infrastructure that bears his name. He was known as an honest and generous man with a great sense of humour, one who was quick 7676 Woodbine Ave., Unit 10, Markham, ON, Canada L3R 2N2 to offer guidance and leadership. This, as much as anything, will 905-940-2378 ensure his enduring legacy. 5 Markham VOICE Spring 2017 MARKHAM BUSINESSES Sustaining the earth and the bottom line By Sophia Reuss s the conversation around climate change continues to heat up around the province, businesses Aare being challenged to convert all the talk about sustainability into meaningful change. Examples of what this might look like are not hard to find. For Markham businesses, going green is an idea that has taken root. And although the approaches vary, there is a growing consensus: the future must be green. In 2011, the City of Markham officially adopted the Greenprint Sustainability Plan, which gave the city a target of 25,000 green jobs by 2020. Now just three years out from the 2020 deadline, Markham businesses are embracing the spirit of this commitment. For some, this means creating new green jobs to help meet the target. For others, it means instilling green values in their businesses, encouraging staff eco-initiatives, and building sustainable workplaces. Yet others have found the inspiration to create brand new types of businesses, born out of a desire to be part of the solution to climate change. The three companies profiled here – Alectra Utilities, EnerGreen Technologies, and Ripple Farms – have come up with different solutions for integrating sound stewardship of the earth with success in business. 6 Markham VOICE Spring 20172017 sustainability-themed week of activities, workshops, and fairs Businesses in Markham committed for staff called Green Week. It is organized by the company’s to sustainability will need to think volunteer green team, and includes everything from “lunch holistically and with vision. and learns” to high-profile speaking events and cultural or eight staff members agree to to charging stations for electric programming.
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