PROSPECTUS 00 Prospectus NAVIGATION

PROSPECTUS 00 ProsPectus NAVIGATION

Vision ...... 01 Faculty of Vocational studies in Design ...... 60 Director’s Message ...... 02 Programme Pathways - Fashion ...... 61 Mission ...... 03 Textile ...... 63 Director Academics ...... 04 Programme Pathways - Interior ...... 65 Arch Pedagogy ...... 05 Programme Pathways - Jewellery ...... 67 Academics @ ARCH Academy ...... 06 Faculty of commerce and Management studies ...70 Flexible Learning ...... 08 Programme - BBA ...... 71 Student Activities ...... 09 Programme - B.Com ...... 72 Awards & Recognition...... 10 Programme - MA/M Sc./M.Com (GPEM)...... 73 ARCH Perspective...... 11 Campus Accommodation...... 14 Faculty of Visual Arts Our Campus - Inside and Outside ...... 15 Programme - BVA ...... 76 Affiliation & Authorisation ...... 16 Faculty of short term Professional courses ...... 78 Jaipur - The Pink City ...... 19 Programme - Edexcel Assured Certification ...... 79 Faculty of International Programmes in LCCI Certification ...... 86 Art, Design & Management 22 ...... Project cell - Design Development Programme – Foundation Studies in & consultancy ...... 88 Art & Design Jaipur Metro ...... 89 Programme Pathways – Foundation Design...... 24 Project Execution...... 91 Programme - BTEC Level 5 HND in Craft Design Intervention...... 96 Fashion & Textiles ...... 26 DCH Skill Upgradation...... 97 Programme Pathways - Fashion Design ...... 27 CII Cera Glass Event 2012...... 98 Textile Product Design ...... 32 Research & Development...... 99 Programme - BTEC Level 5 HND in UKIERI ...... 101 3D Design ...... 36 International Linkages ...... 103 Programme Pathways - Interior Design ...... 37 Industry & Govt. Linkages ...... 105 Jewellery Design ...... 42 Celebrities at Arch ...... 107 Craft Product Design ...... 45 Advisory Board Members ...... 109 Lifestyle Accessories Design ...... 47 Faculty Members ...... 113 Programme - BTEC Level 5 HND in Visiting Faculty ...... 119 Graphic Design ...... 50 AIEED Admission Guidelines ...... 120 Programme Pathways - Graphic Design ...... 51 The Application Form ...... 121 Design Communication ...... 53 Entrance Exam...... 122 Programme - BTEC Level 7 Extended Diploma Admit Card Online Exams ...... 123 in Strategic Management & Leadership ...... 56 Terms & Conditions ...... 125 Programme Pathways- Design Management ...... 57 Notes ...... 126 Strategic Management & Leadership...... 58 Map ...... 128 VISION

To empower individuals to unleash their natural potential for holistic creation through positive thought and action.

01 DIrector's MESSAGE

have much to do. Great education in design and art is made possible through the fusion of a great environment and the ethos and contributions of a dedicated, innovative and energetic academic community; empathetic experienced faculty and technical staff interacting and working hand in hand with students who are respon- sive to encouragement and ask questions, and are keen on exploration & discovery. The Arch Academy of Design is just such an environment, fully encouraging, supporting and nurturing, and aimed at creating design professionals and entrepreneurs with the sensitivity, and the ability to eventually contribute to societal needs in a fully aware and insightful manner. ARCH further seeks to in- stil collaborative skills in its students, through an interdisciplinary and interactive learning In the larger arena, OURTEEN YEARS - Eventful, remark- process incorporating and unifying some of the contextual values and contents of local knowl- our collaborative able, pioneering, trailblazing, an enumera- tion of endeavours & achievements, edge systems within emerging modern con- alliances with Fchallenges welcomed and faced with belief & great cepts. In the larger arena, our collaborative alliances global partners, energy, a revelation of exemplary versatility, in- spiring, strengthening, successful.... with global partners, international universi- international The world is getting smaller day by day, with ties and the industry are being translated into technology playing a great part in the percep- student and faculty exchanges, classroom proj- universities and tual change. High speed communication, cul- ects, internships, placements and progression. the industry are tural exchanges, exchange of information, ease This Prospectus provides comprehensive infor- of travel, the raising of awareness of Gen mation on all under graduate, post graduate translated into Next to collaborative possibilities that were as well as research and employability oriented classroom projects, not possible or even visible only a few years short programs offered at ARCH for national ago - the challenge seems to be in keeping up and international students and professionals. internships and to the speed at which we are progressing. I look forward to welcoming you to our Cam- placements. And… Knowing when and how much to slow pus, and wish you all success in your chosen down. We are a wise and ancient civilization program of study. which has contributed immensely to the growth of humankind. The world continues to Archana Surana look towards us for sanity and direction. We Founder & Director

02 MISSION

• Be an internationally recognized as entrepreneurs for social change. design institution nurturing individuals, especially Indian youth, to • Build on an impeccable founda- develop as innovative professionals tion of collaborative research and and entrepreneurs employing in- learning based on a wide spectrum digenous knowledge and resources of disciplines to develop and impart that reach out to global markets learning in the best way possible. with new age design sensibilities. • Enrol students of diverse identi- • Create an environment that ties and cultural contexts and pro- nurtures the 'empowerment' vide a learning experience that of the individual and society inspires and prepares them for for inclusive growth, including leadership roles, characterized by the establishment of a “self creative thinking, innovation and definition’’ for women to emerge the ability to transform the future.

03 DIrector ACADEMICS

Expansion, Divides! Space, New Creation! Visible. Invisible. Splendid! So, upheavals are needed for progress. Breakdowns are needed for true growth. And Collaborative upheavals are excellent for starting off independent thought processes which, surprisingly, come right back to contribute further to more effective collaboration and creation. At the centre of it all is the belief born of affirmations & realiza- tions gained in the journey through the tunnel of doubt, disor- der, disjunctions, discord, disintegration, disillusionment…….., determination & finally – Discovery - the inevitable and des- tined light at the end of the proverbial tunnel, however long. We just have to learn to be more aware Discovery of a little more about self, a little more of the world; Discovery of precious clarity, strength, and Belief, the very foun- and see the GreAter scHeMe at all times. dations for real creation, of real contribution to existence. And see & understand the resPoNsIBILI- Bring on the Doubts and Questions, disturb the smooth terrain with furrows and explosions, create ripples & waves in the pool, tIes that go with creation! use these precious ingredients for progress, discoveries, evolution, Meaning, creation. e are in the midst of a sea of change. We are We don’t have to be Designers when we could be CREATORS in also fortunately in the process of reflection and the greater scheme of things. meditation on many things beyond just the re- We just have to learn to be more aware and SEE the GREATER Wfining of teaching methods. SCHEME at all times. And see & Understand the RESPONSI- Some recurring questions that crop up in an irritatingly regular BILITIES that go with creation! way are – What is this all about - What are we doing – Are we Go out on to your roof one night. Look up and see where you are. Designers, & if so what are we designing – Is it of any use - Are Feel small? we teachers - Am I of any use - What is it that keeps us going – Then look down at the thing you hold in the palm of your hand, Do we need to do it - Would it be better if I did this alone - Do I and zoom into yourself from the stars above, see yourself magni- need to tell you about it – Would it make a difference – How fied in the midst of the vastness. should I share my incredible discoveries/ disillusionments – Still feel small? Is there any way we can make sure this lasts! – When will it Do you know who you are now? It’s all in your hands. end….!! The affirmation and the power. The phenomenon of periodic upheaval is not uncommon in the Think like a Designer if you must…. But don’t forget… You are Creative field. Only the extent & power of the upheaval may a Creator. Loving….Limitless…..Responsible…. vary, with visible resultant effects ranging from the mild topo- graphical rearrangement expected from the fierce burp of an Benoy Thoompunkal earthworm, to continental cracks & compressions leading to Director Academics mountains, atmospheric haze or just…disappearances! Partnerships, Research & Innovation 04 ArcH PEDAGOGY

here Arch is different from any The Creative Training for the other Design in- Environment Real World Wstitute is that we take the Our facilities and study spaces are filled Our systems of assessing our students best that the world has to with the warm light of creativity from through our monthly cycle in-class open offer in terms of design within and without. We have the latest houses and our semester jury systems concepts and blend it in Mac-Lab, a cynosure of all minds and in that are rigorous to the point that’s with the rich local thought, every field of design we have the essen- ahead of real world situations strengthen ideation steeped in philoso- tial yet latest tools, software and hard- the mettle of our students so that after phy, culture and tradition ware that could fuel any creative spark finishing their programme with us, they and produce change-mak- into a flame of ideological change. can take in their stride any challenge ers who can be so, any- thrown at them, an attitude that makes where, in any situation. them the pride of any industry they may Flexibility and adaptability The Approach to choose to join. A lot of our students go be- to changing norms in in- yond and become sensitive social change dustry which get reflected Creativity The courses and our methodology is sen- entrepreneurs of their own calling. Our with immediacy is the sitive to the needs of every individual assessment approach adds polish and norm of our approach to from whatever background they may hail finish to the roughest stone, converting pedagogy, in a future from, and every voice of creativity is mere students to leaders of the future. where the world will once heard and is nurtured into bright forever again look towards India energized talents that are balls of cre- for fresh ideas backed with ative energy unleashed. Our teachers & timeless historicity. We mentors are flexible, emphatic, and combine the zeal of em- adaptable and forever enhancing their phatic leadership with so- own skill-sets so that our students may cial sensitivity into these leave the campus forever empowered. thought leaders we groom, as individuals who with their awakened self belief will create a better world.

05 AcADeMIcs @ ARCH ACADEMY

uilding up the NextGen services. It also has a sufficient The well integrated inter-dis- parking area. ciplinary curriculum infuses ARCH has in place all the resources Ban in-depth knowledge and learning required to support the creative of design, liberal arts and its rele- processes of design, research & the vance to fashion through research. fabrication of models, sample arte- The course is practice based, the stu- facts & prototypes. There is free ac- dio being at the core of the teaching cess to all available resources for all and learning. A series of design proj- students, faculty and support staff ects at appropriate intervals, along during designated working hours. with different approaches are ex- The well equipped lab spaces and fa- plored to identify design inspiration, cilities include the Library, Gemmol- contextual links and possibilities of ogy Lab, Terracotta Lab, Weaving & application in the ultimate creation Printing Lab, Pattern Making & of a product. The process is geared Drafting Lab, Sewing Lab, Leather towards nurturing the student's own Workshop, Wood Working Work- statement and working methods. shop, Jewellery Manufacturing & Tools & Methods to Assist Metal Working Lab, and Casting & Creation Enamelling workshop. The continuous progress and devel- Some of the equipment on Campus opment of the student is assessed are in fact, production machines like through presentations and discus- the Investment Casting Machine in sions at critiques and reviews during the course of class room activities the Casting & Enamelling workshop. and via semester end evaluation by ARCH maintains the latest state of a jury comprising industry experts the art Apple Mac Lab. The Com- and academicians. The emphasis is puter Lab contains multiple com- mostly on evaluating design under- puter workstations, colour scanners standing, exploratory approaches and printers, multimedia projectors and effective communication. and LCD screens, multiple servers, Ideation Labs and Hands-on Ex- etc., and is supported by the latest periences professional software. ARCH as The ARCH Academy of Design a matter of policy continually presently has a total of 24,000 sq.ft. upgrades its lab equipment in keep- built-up area accommodating its pro- ing with industry requirements. grammes in Design, as well as its Spacious large classrooms are fully administration and student support

06 AcADeMIcs @ ARCH ACADEMY

air-cooled, and are equipped with available for students, and facilitates white board and A/V aids like multi- quick and convenient purchase of re- media facilities and LCD screens. A quired materials for courses and ex- great feature of this well planned ercises. building is that it has natural light There is a Hostel block on Campus coming into all its rooms all year for girl students and it includes a round, thus drastically cutting down mess hall with a clean kitchen facil- on energy costs and the need for arti- ity serving hygienic and nutritional ficial light most of the day. vegetarian food. In addition, a can- The campus is also Wi-Fi enabled teen space gives the students a meet- with a high speed Dedicated Leased ing place for comfortable breaks over Line providing highly efficient Inter- tea, coffee & snacks. net services for all the research and “ARCHIVES”, the ARCH showroom communication work of faculty and for visitors, has on view an all year students. round display of all the best work of A well-stocked Stationery shop is students from class & projects.

Designer - Nagendra Gupta, won 2nd prize for his Collection - "Rhombiguity" at GABA 2013, Graduate Fashion Show of ARCH. Inspired by Op Art, this collection is based on optical illusion fused in cubes with patch work of bright colours of Rajasthan.

07 FLeXIBLe LEARNING

RCH Academy of Design is im- Weaving Technology, Block Printing, wish to enhance their existing career plementing nine EDEXCEL Tie & Dye surface embellishment prospects. Our programs provide rele- programmes alongside its of- techniques, and Contemporary vant training for people ranging from feredA programmes of study. Enamelling and Gemmology. These students and housewives to profession- The BTEC Level 5 Higher National module courses last from 5 to 6 als keen on expanding their skills and Diploma (HND) qualification is inter- weeks and also include technical and capacities and additionally formalising nationally recognised and valued and is professional training incorporating their existing learning and experience equivalent to the 2nd year of a gradua- exposure trips into the old city quar- through the gain of qualifications tion programme and therefore enables ters of Jaipur to interact with, ob- which are officially awarded and recog- the holder to progress directly into the serve, and learn from expert nized in the field. Short term courses 3rd year of a graduation programme traditional craftsmen in the field. range from two weeks to a year or and gain a degree in any college or like The Edexcel HND programmes are more, with flexible timing and focus on educational institution overseas or in open for all international students as entrepreneurship. All our courses will the UK. well. be Edexcel Assured. The Edexcel As- The BTEC Level 7 is equivalent to sured status ensures that ARCH qual- the 1st year of post Graduation and Research Fellowships ity processes achieve the Edexcel can culminate in an MBA Degree in ARCH offers Research Fellowships standard - an independent interna- four months at any University in the in Fashion, Textile, Jewellery, Gem- tional quality benchmark recognized UK, or abroad. Both Level 5 & Level mology, Interior and Accessory, for all over the world. It ensures that each 7 Progression is now also possible to durations varying from a month to a learner on each programme receives select Universities in India, with year. While based in Jaipur, these the same standard of education and whom, Pearson Edexcel have tie ups. research fellows can choose to work training provision, whoever they are, For further details please log on to anywhere in Rajasthan, known for its and wherever they take the course. On our website: www.archedu.org age old traditions of adornment and completion of any course, Edexcel As- The lateral entry program gives stu- decoration, across clothing, architec- sured & ARCH will jointly issue an In- dents the opportunity to explore ture, jewellery, et al. Students are en- ternationally recognized certificate to 'learning' in different contexts & cul- couraged to consult their academic the student. tures. coordinator and avail of these fellowships at ARCH. Courses for International Students For further details please log on to our ARCH offers summer and winter website: www.archedu.org courses for International students, presently in subjects such as Pattern For the Working Professional Making & Garment Construction for ARCH offers a range of short term Indian Clothing, Surface Design, courses for working individuals, who

08 stuDeNt ACTIVITIES

RCH students can choose velopment of entrepreneurial skills butions, and represents student ex- from many student activities and mentoring, and AIESEC sup- pressions and viewpoints, helping to- including clubs, sports, films, ports global networking and youth wards the creation of an interesting plays,A lectures, gallery openings, ex- exchange programs. ARCH is in fact and socially responsible study envi- hibitions and concerts—all easily ac- supporting a couple of Colombian de- ronment at the Academy. cessible to ARCH students and signers who have chosen to work in forming an important part of the ARCH as Interns through the The ARCH Club ARCH experience. AIESEC network, and are presently The Cultural Club, Dramatics Club, ARCH has its alliances with the Ro- contributing to various academic Movie Club, Sports Club, Literary taract Club, the Red Ribbon Club, processes in the institution. TIE Club, E-Club (Entrepreneurship NEN (National Entrepreneurship supports online mentoring and helps Club) and the Alumni Club are the Network), TIE (The Indus Entrepre- to source and bring together venture present constituent bodies inside the neurs) AIESEC (an international capitalists for promising projects. ARCH CLUB. Students get to initi- youth organization) and YUVA Un- Students have access to a wide range ate and participate in a lot of activi- stoppable an ongoing revolution of a of counselling and training oriented ties round the year through these hundred thousand dynamic youth programs at ARCH, to develop their clubs which contribute wholly or cat- across 30 cities of India spreading the entrepreneurial skills. alytically towards a meaningful de- seeds of caring. Students can get as- velopment of body and mind. sociated with any or all of the clubs. The Student Council While the Rotaract Club and the Red The Student Council is an independ- For further details log on to: Ribbon Club foster the development ent student body led by a board www.archedu.org of Corporate Social Responsibility elected by and consisting of students. (CSR) needs, NEN assists in the de- The Council plans events and contri-

09 AWArDs & RECOGNITION

ARCH has also actively encouraged stu- - the Tahitian Pearl Competition, dent participation in various national and the Pearl Essence Design Competition, international level competitions. Many the World Gold Council-Auditions, the prestigious awards have been won in IIGJ-Visions, the Society Interiors such competitions – to mention a few Awards etc.

Pendant and Earrings set inspired from Orbit designed by Alpa Gupta of Jewellery Design received 1st Prize at ‘Jewels of Rajasthan’ 2008 Jewellery Design Award

‘Medusa’ by Rupal Gupta.The back view Necklace and Earrings designed by Deepa Bhati showcased at GABA 2012; Rita Burman from Jewellery Design Won the Fashion Design Awards India Finalist Swarovski Elements Jewellery won the World Gold Council (FDAI), held recently at Design Award 2012; batch of 2009-2012 Jewellery Design Award Hotel Clarks Amer, Jaipur Jewellery Design The theme: ‘Life is beautiful’

Cufflinks inspired by a rolling mill. First Prize in Menswear category at JAS Jewellery De- sign Competition 2011. By Vishnu Soni of Jewellery Design batch of 2008-11.

Akshay Agarwal ‘Society Interiors’ Design Award winning Won a Nano Car as first prize in the Cycle inspired tea set holder by Deepika ‘Inside Outside’ Design Award winning betel Award winner Quaid Bala of Interior Design ‘Imagination 2012’ Kumawat of Interior Design, leaf inspired chair by Aradhana Sharma of for his photographic entry at the Interna- Jewellery Design Award. batch of 2008-2011. Interior Design batch of 2008-2011. tional Photography Competition 2013

10 ArcH PERSPECTIVE

he ARCH Academy of Design Communication, recognised and valued Affiliation & Authorisation Design was set up in Lifestyle Accessory Design, Edexcel BTEC Level 5 the year 2000 under Design Management, Higher National Diploma Tthe management of the Strategic Management & (HND) & the Edexcel BTEC Arch Educational Society to Leadership, as well as Level 7 Extended Diploma impart industrially & glob- Diploma & Certificate pro- in Strategic Management & ally relevant, specialized grammes in Visual Mer- Leadership. Experienced education in design. chandising & Gemmology. faculty members are ac- PeArsoN The institution has devel- tively involved in course de- oped as a centre of excel- ARCH is an affiliated insti- velopment and the regular lence in learning and tution of the Rajasthan Uni- visits of National and Inter- University of Rajasthan innovation, and over the versity for undergraduate national faculties and In- last fourteen years, has courses in B.Com., B.V.A., dustry professionals ensure trained more than 4000 pro- B.B.A. & conducts the Post that students are kept

fessionals and entrepre- Graduate Degree course in abreast of the changing dy- Skill Knowledge Provider AICTE neurs from across the Garment Production and namics of industry demands country. The ARCH Acad- Export Management and requirements. emy of Design also has a (GPEM). ARCH will also be having strong international repre- ARCH is the only author- all of its courses ‘Edexcel sentation, with students ized Program Study Centre Assured’. The Edexcel As- from several countries like in North & Central India of sured status ensures that

Sweden, Spain, Kuwait, the the Indira Gandhi National ARCH quality processes London Chamber of United Kingdom, the USA, Open University (IGNOU) achieve the Edexcel stan- Commerce & Industry Nepal, Iran, Canada, Korea, for a Certificate Course in dard - an independent inter-

Japan, and Dubai etc. who Jewellery Design. national quality benchmark Memberships have, at one time or the recognized all over the other, chosen to study here. The ARCH Academy of De- world. This is an important sign is also a premier Edex- reassurance to current and The Academy offers Under- cel centre, and in strategic prospective learners on graduate & Postgraduate partnership with Pearson each programme that they courses in Fashion Design, Edexcel is implementing receive the same standard Interior Design, Textile nine Edexcel programmes of education and training Product Design, Craft Prod- alongside its other pro- provision, whoever they are, uct Design, Jewellery De- grammes of study. ARCH is and wherever they take the sign, Graphic Design, offering the internationally course. On completion of

11 ArcH PERSPECTIVE

any course, Edexcel As- Skills Upgradation Pro- ing, Exhibition Design, In- Our Linkages sured & ARCH will issue an grammes for artisans and terior Design, Lighting De- Internationally recognized the underprivileged under sign, Product Design and joint certificate to the stu- the HRD Scheme of the De- Development of prototypes dent. velopment Commissioner in Apparel, Textiles, Crafts Handicrafts (DCH), Min- and Accessories, Furniture ARCH conducts an All istry of Textiles (Govt. of etc. ARCH is the official India Entrance Examina- India) in Fashion Acces- Consultant Designer for the tion for Design (AIEED), for sories. ARCH also conducts entire range of Uniforms for admission to its various Un- several skill based Entre- the Jaipur Metro Rail Cor- dergraduate and Post Grad- preneurship Development poration. uate courses. Programs sponsored by a In January 2011 the ARCH number of Central and ARCH is empanelled with team constructed & con- State Government institu- the National Institute of ducted the first Online En- tions like Micro Small Design (NID), Ahmedabad trance Examination for Medium Enterprises and Micro Small & Medium Design in India successfully (MSME), Govt. of India; Enterprises (MSME) to con- and is to date, the only de- Department of Science and duct the DESIGN CLINIC sign institution in the coun- Technology (DST) Govt. of SCHEME for the Jewellery try doing so. With India; Rural Non-Farm De- Cluster in Jaipur. Through interactive components at velopment Agency (RUDA); the JJADE project funded its core and a deliberate Rajasthan Mission on by the Bill & Melinda Gates random selection of ques- Livelihood (RMOL) etc. Foundation, and the UP- tions from a specially LIFT project of the DELL formed question bank, this This engagement of ARCH Foundation through Access Online Exam is designed to in design projects and pro- Development Services, facilitate students across grammes has progressed to- ARCH is contributing to the the globe to appear for the wards consultancy and development of Fair Trade exam using their personal concept development for in- Practices and Value Chain computers or laptops with a dustry through its Design addition in the Jewellery choice of time slots on any Development and Project Industry with important of many given exam dates. Consultancy Cell which ex- contributions to the upgra- tends to the turnkey imple- dation of skills of Jewellery As a socially responsible de- mentation of projects in the artisans. sign academy ARCH offers areas of Visual Merchandis-

12 ArcH PERSPECTIVE

Arch is a Member of IFFTI (The In- “Creative Industries”. Presently, both other top rung UK based universi- ternational Foundation of Fashion colleges are actively involved in the ties, institutions and colleges like Technology Institutes) and benefits development of links in knowledge Goldsmith’s, University of Salford, from the activities of IFFTI towards sharing and the development of com- University of Creative Arts etc. This providing worthwhile educational mon curriculum areas and course kind of collaborative activity includes and related facilities for the student content within Fashion, Textile & progression, Staff & Student Ex- community in one or more areas of Jewellery Design. change programmes, skill transfer Design, Technology and Business for Previously, under the Prime Minis- programmes and development of Fashion related Industry. ters Initiative for International Edu- Curriculum and pedagogy in Design ARCH is a member of The Interna- cation (PMI2) of the British Council, Education. Details are available on tional Council of Societies of Indus- ARCH in partnership with Doncaster pages further on in this prospectus, trial Design (ICSID), a non-profit College, UK, has received funding for as well as on the ARCH website. organization promoting the profes- a Staff Exchange and skill transfer ARCH has completed three success- sion of industrial design. ARCH is Program between the two institu- ful bi- directional student exchanges also a member of The Hong Kong Re- tions. with the Textila Gymnasiet in Stock- search Institute of Textiles and Ap- ARCH in partnership with Perth Col- holm, Sweden and both institutions parel (HKRITA). The key role of lege, UHI, Scotland, has received the have renewed the MOU for a further (HKRITA) is to foster research, de- prestigious 45,000 GBP UKIERI In- three years. velopment and technology transfer in stitutional Capacity Building Grant the textile and clothing industry. (UK India Educational & Research Supported by the vitality of the voca- Initiative) from the British Council, tional and professional training pro- ARCH has received several Interna- for an exciting and mutually benefi- grams in the field of design and the tional Grants for research towards cial project based on Communication consequent high success ratio in the curriculum development including & Use of Design for the Creative In- gainful employment of ARCH Faculty exchange programs support- dustries. The 2 year project has alumni, the Academy continually en- ing knowledge dissemination and started with implementation plan- deavours to build and develop more evolution of innovative industry rele- ning visits to Scotland & Jaipur by and more design sensitized collabora- vant pedagogy. The Cardonald Col- each others teams. tions with industry and other educa- lege, Glasgow and the ARCH tional institutions. Academy of Design have received Progression agreements are being funding from the British Council, worked out between ARCH and a Scotland to initiate new self-sustain- number of UK universities. ARCH able partnerships under the Scot- has already signed an LOC with the land- Jaipur Partnership DeMontfort University, UK and is in Development Fund under the head of the process of signing MOUs with

13 cAMPus ACCOMMODATION

here is a Hostel block on 24 hour guard facility. There are Campus for girl students many PG accommodation avail- and it includes a mess able close to campus. But it is Thall with a clean kitchen facility recommended that new girl stu- serving hygienic and nutritional dents use the hostel facility for at vegetarian food. There are well least an year in order to acclima- furnished AC rooms with Wi-Fi tize themselves with the city and facility and a common room its surrounds. Boys can accom- where the students can relax modate themselves in the PGs after a hard day’s work. For the available on reasonable rent safety of the students there is a close to campus.

14 our cAMPus - INSIDE AND OUTSIDE

he vibrant environment at Arch Academy of Design offers quality learning resources and opportunities Tfor social and intellectual engagement. The flow of energy is easily visible among the creative students at work, in the act of creation and having some fun chats during their breaks. When you aren’t busy with classes and assignments (which are quite rigorous!) there are activities and events that make the campus experience more meaningful. It is a place where lifelong learnings and relationships are created, encouraging a spirit of collaboration, respect and responsibility. Be it taking the lead in organising Industry connect events, participating in Design and Management workshops and seminars or participating in Chr-cha our monthly forum for the design community to discuss the latest over cups of chai – the sheer variety of opportunities go a long way in preparing you for the professional roles you choose for yourself. Imagine! Students of different diversity participating in a Unity which is not limited to any region or category but is open to all humans; delivering the best outcomes supported by our Holistic Learning Methodology.

Welcome aboard !

15 AFFILIAtIoN & AUTHORISATION

Edexcel UK for further studies in India, overseas Some of the universities in the UK or into employment. The inbuilt flexi- offering progression to ARCH stu- bility of the programme allows ARCH dents are De Montfort University; students to study partly at ARCH Goldsmiths, University of London; and partly at an international uni- University of the Creative Arts UCA; versity. Perth College UHI, Scotland; Car- In its strategic partnership with The BTEC Level 5 Higher National donald College Glasgow, Scotland; Pearson Edexcel, ARCH as a premier Diploma (HND) qualification is val- University of Salford; University of EDEXCEL learning centre, offers ued and recognised internationally. It Huddersfield. ARCH has already eight BTEC Level 5 HND Qualifica- is equivalent to the 2nd year of a signed an LOC with De Montfort tions in Art & Design & one BTEC graduation programme, and there- University, Leicester, UK, to enable Level 7 Qualification in Strategic fore enables the holder to progress di- progression for our students and is in Management alongside its other pro- rectly into the final year of the the process of signing MOUs for the grammes of study. It is the only de- programme and gain an Interna- same with the other institutions. sign institution in India offering such tional degree in any college or like The Faculty of International Studies a wide range of BTEC (Business and educational institution overseas or in in Art, Design & Management con- Technical Educational Council) pro- the UK. The good news is that Pear- tain Programmes for Fashion & Tex- grammes. son Edexcel has also set up partner- tiles, 3D Design, Graphic Design and EDEXCEL, formerly known as Lon- ships with Universities within India Strategic Management with further don Examinations, is the largest itself to provide the same progression Programme Pathways. awarding body in the UK of Aca- routes towards Graduation, providing The Pearson Edexcel BTEC Level 5 demic and Vocational qualifications. in essence a cost advantage & con- HND Programme in “Fashion & Tex- It is part of the Pearson Group, the venience as compared to a period of tiles” offered by ARCH covers TWO world's largest education company, study abroad. separate Programme pathways: comprising the Financial Times, Pen- The BTEC Level 7 is equivalent to • Fashion Design guin Publishing, Pearson Education the 1st year of post Graduation and • Textile Product Design and Pearson VUE among other group can progress to an MBA in 4 months companies. at any University in the UK, or in The Pearson Edexcel BTEC Level 5 All EDEXCEL qualifications are ac- any of the many Indian Universities HND Programme in “3D Design” of- credited by the Qualifications and partnering with Pearson Edexcel in fered by ARCH covers FOUR sepa- Curriculum Authority (QCA), a body India. rate Programme Pathways: of the UK Government, and offer the Both Level 5 & Level 7 can also • Interior Design most evolved routes for progression progress directly into employment. • Jewellery Design

16 AFFILIAtIoN & AUTHORIZATION

• Craft Product Design London Chamber of • Lifestyle Accessory Design Commerce & Industry Arch The Pearson Edexcel BTEC Level 5 HND Edexcel Assured is an inde- Academy Programme in “Graphic Design” offered by pendent benchmark for third- has linked ARCH covers TWO separate Programme party organisations that have itself with pathways: training or learning pro- the most • Graphic Design grammes they have designed to sought after LCCI International • Design Communication deliver and assess in-house. Qualifications from Pearson. With a strong track record in These are among the best and The Pearson Edexcel BTEC Level 7 Ex- developing qualifications and most highly regarded business tended Diploma Programme in Strategic carrying out regular quality as- related qualifications in the Management and Leadership offered by surance on their own learning world. The qualifications include ARCH covers: programmes, Pearson is ideally vocationally related qualifications • Design Management placed to ensure that all sys- that cover the key areas of busi- • Strategic Management and tems and processes are thor- ness, as well as language and Leadership oughly developed and properly teaching qualifications. ARCH will additionally offer BTEC Level 2 & executed. The subjects include Level 3 qualifications in Art and Design for stu- Attainment of Edexcel Assured I. Travel and Tourism dents at the school level to develop a strong status shows that an organisa- II. Advertising foundation in Design Thinking. tion’s quality processes meet an III. International Retail ARCH will also be having all of its Professional independent, international Operations and part time courses ‘Edexcel Assured’. quality benchmark. IV. Principles and Practice of The Edexcel Assured status ensures that Management ARCH quality processes achieve the Edexcel standard - an independent international quality benchmark recognised all over the world. This is an important reassurance to current and prospective learners on each programme that they receive the same standard of education and training provision, whoever they are, and wherever they take the course. On completion of any course, Edexcel As- sured & ARCH will jointly issue an Interna- tionally recognised certificate to the student.

17 AFFILIAtIoN & AUTHORIZATION

University of Rajasthan All India Council for Indira Gandhi National ARCH, is an affili- Technical Education Open University ated College of the The Arch Academy University of Ra- of Design has been jasthan for Under- approved as an graduate courses in SKP (Skills Knowl- B.B.A, B. Com & edge Provider) in- B.V.A. and offers Post Graduate De- stitution under the The ARCH Academy of Design is af- gree in Garment Production and Ex- NVEQF scheme of filiated with the Indira Gandhi Na- port Management (GPEM). AICTE in the applied arts sector tional Open University (IGNOU) to The University of Rajasthan is the for Jewellery Design. Recognizing serve as a study centre for the Cer- oldest institution of higher learning the high demand for skill in the tificate Course in Jewellery Design in Rajasthan. Founded on 8th Janu- country, the Central Advisory (CJD). ARCH is the only study cen- ary, 1947, as the University of Ra- Board of Education emphasized the tre in Northern and Central India of- jputana, the University aspires to need for a National Vocational Ed- fering this course. The course create, preserve and disseminate ucation Qualification Framework duration is of six months with 16 knowledge and impart higher educa- (NVEQF) that provides a common credits focusing on Jewellery Design, tion with attention to quality and reference framework for linking vo- emphasizing practical training and social relevance. The university has cational qualifications and setting industry mentoring. 37 Ph.D. Programs, 20 M.Phil common principles and guidelines Since its establishment in 1985, courses, 48 Masters degree courses, for nationally recognized qualifica- IGNOU has contributed significantly and 14 Bachelors degree courses, tions and standards. to the development of higher educa- and the emphasis has always been tion in the country through the Open on interdisciplinary and collabora- and Distance Learning (ODL) mode. tive research. The 'People's University' follows a learner-centric approach and has successfully adopted a policy of open- ness and flexibility in entry qualifications, time taken for completion of a program, and place of study. The University at present caters to a student strength of over 30 lakh students, offering 338 programs of study through more than 3,500 courses.

18 JAIPur - THE PINKCITY

nown the world over as the and the setting of stones, particularly mous and renowned worldwide are 'Pink City', Jaipur is the capi- diamonds, topaz and emeralds. It is the textiles and its embellishment tal of Rajasthan, and was the biggest gemstone cutting and pol- techniques, especially those involving Kfounded by Maharaja Sawai Jai ishing centre in the world. Also fa- the use of natural dyes for Sanganeri Singh II on 18th November 1727. and Bagru block prints. The Bandhej Glimpses of the glorious history of Alongside the historical (tie and dye) print is very peculiar to Jaipur are visible in its crafts, city city there is this modern Jaipur. The city is also famous for its planning, royal artefacts, colourful capital with shopping lightweight yet warm, Jaipuri quilts. culture, and splendid forts. Jaipur In a more contemporary perspective, today is a hub for industries con- malls and multiplexes, the Jaipur holds the world’s largest liter- nected with craft export, jewellery, World trade Park, beautiful ary festival – the Jaipur Literature block printing etc. Festival – which annually hosts some Jaipur is one of the most active jewel gardens and theatres for of the most famous writers and au- markets of the world and is famous cultural evenings, & the thors in the world, including Nobel for the Jaipur glass enamel work or upcoming Jaipur Metro laureates. Meenakari. It specializes in precious Jaipur was planned by Vidhyadhar and semi precious stones, ornaments, rail public transport Bhattacharya, a Bengali architect, in Jewellery cutting, and the polishing system. a grid system with wide straight av-

19 JAIPur - THE PINKCITY

enues, roads, streets, lanes and uni- the city which include various ing economic activities more viable. form rows of shops on either side of palaces, forts and temples. This city Business & Employment opportuni- the main bazaars. of victory really wins the hearts of ties have increased many-fold in the The architecture & planning of the the people with its splendid last 3 years. Various public and pri- town was the best in the Indian sub- charisma. The medieval walled city vate projects have created tremen- continent and certainly was very ad- and its markets continue to be abuzz dous demand for talented and skilled vanced for those times. In 1853, when with activity even today. Alongside manpower. the Prince of Wales visited Jaipur, the historical city exists the modern Since Jaipur is a thriving student the whole city was painted in Pink capital with shopping malls and mul- city, the college experience at ARCH colour to welcome him and after that tiplexes, the World Trade Park, beau- is about more than just classes. It is Jaipur was titled ‘Pink City’. The tiful gardens and theatres for about discovering and developing an neat and broadly laid-out avenues, cultural evenings. understanding of the culture while painted in pink still provide a magi- Jaipur has also emerged as a modern getting exposed to the art, craft and cal charm to the city. The rich cul- metro city of India, with advance- talent of the local creators; under- tural & architectural splendours of ments through the Metro Rail Project standing and contributing in real the city can be traced to the historical and well connected flyovers, and is ways to the evolution of sensibilities and aesthetic places that reside in now in the array of Tier I Cities mak- through the study and practice of

20 21 FAcuLtY oF INterNAtIoNAL ProGrAMMes IN ART, DESIGN & MANAGEMENT

n this department at the Arch programme in Strategic Management We have faculty and student ex- Academy we ensure that our stu- & Leadership. Students who enrol on changes inherent in these courses dents experience pedagogy and these programmes can finish with a and visiting faculty from abroad also Iinfrastructure that is at par with in- graduate or post graduate degree in facilitate up- to-date dissemination of stitutions across the UK and the the UK towards the end of their knowledge to our students here. Commonwealth that are subscribers course with us. Our faculty are These courses are more ideation and to the Pearson Edexcel Education trained on a regular basis to stay concept oriented and create thought system. Arch in a strategic partner- abreast with the international train- leaders, emphatic Entrepreneurs and ship with Pearson Edexcel runs eight ing methodology and with the teach- change-makers. Level 5 HND BTEC programmes in ing approaches and in-class Art & Design and a Level 7 BTEC impartation of curriculum in the UK.

Programme - Foundation Studies in Design Programme Pathways Foundation Design ...... 24

Programme - BTEC Level 5 HND in Fashion & Textiles Programme Pathways Fashion Design ...... 27 Textile Product Design ...... 32

Programme - BTEC Level 5 HND in 3D Design Programme Pathways Interior Design ...... 37 Jewellery Design ...... 42 Craft Product Design ...... 45 Lifestyle Accessories Design ...... 47

Programme - BTEC Level 5 HND in Graphic Design Programme Pathways Graphic Design ...... 51 Design Communications ...... 53

Programme - BTEC Level 7 Extended Diploma in

Strategic Management & Leadership Note: The contents and sequence of 57 Programme Pathways Design Management ...... delivery are subject to change as per Strategic Management & Leadership...... 58 industry needs.

22 the Foundation studies programme at Arch is an optimally paced curriculum, taught within a highly motivated atmosphere by supportive teachers. It lays emphasis on the introductory conceptual and practical skills required for the communication of ideas, & helps you in the development of the knowledge and understanding of Design as a process.

23 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT FouNDAtIoN stuDIes IN ART & DESIGN

Course Intent - Why Foundation is right for you… cross the world in the field of every endeavour of theirs bearing spective design specialisms. The suc- Design education a good and fruit from the seeds sown. Here in- cessful completion of the Foundation well aspected Foundation en- deed is where their quest to become Course leads to the award of the suresA the strong base and discipline those change makers of the future is Foundation Certificate, which is an to support any designers creative nurtured. independent and additional qualifica- back. It is the essential space & The Foundation Course is an inte- tion. Students are further expected to source of their basic learning to delve gral part of the teaching and learning imbibe and develop values such as back into, to build on, to fuel ALL Fu- at ARCH, forms the basis or founda- discipline, sincerity, patience, open ture creative fires and design chal- tion leading to eventual specialism in mindedness, precision etc, as initial lenges. subsequent years. The Foundation steps towards becoming a design pro- In the Foundation Design course at Course is mandatory for all full-time fessional. Students also get to learn the Arch Academy we ensure that 4-year programmes, and is designed the theory and the application of var- every student learns all the basic to introduce the students to basic ious aspects of management to the skill-sets of articulating, recording, concepts and skills before they em- design process and its series of re- experimenting and thinking, the con- bark on the pathway to advanced lated activities. cepts in their portfolios showing learning and applications in their re-

Portfolio - Student’s Pride Course Contents - After the one year common foundation Tools for Thought course, the student’s portfolio would in- Visualization and Representation / clude Drawings, Sketches, images of 3D Colour -1/ Geometry -1/ Photography/ Geometry models, Human Figure Draw- Nature Drawing/ Human Drawing/ ings, Colour Exercises, Perspective Geometry -2 (3D Geometry)/ Colour -2/ Drawings, Nature Drawings, images of Perspective Drawing/ Isometric Drawing/ Material exploration exercises, and most Orthographic Drawing/ Visual Communi- importantly the Design Methodology cation in Art and Design/ Ideas Genera- process documentation. Portfolio esca- tion and Development in Art and Design/ lates a student to apply for the courses Contextual and Cultural Referencing in within the creative Industry both Na- Art and Design/ Design Method/ Design tionally and Internationally. Principles/ Principles of Communication/ History & Contextual Studies/ Material Studies/ Business Management/ Com- puter Fundamentals

FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT

Programme - BTEC Level 5 HND in Fashion & Textiles Programme Pathways - Under Graduate Level Courses Courses Duration Eligibility Award Admission Page Criteria No.

Fashion 4 years 12 th l Foundation studies in Art and Design AIEED + 27 Design l Pearson Edexcel BTEC HND Level 5 (Fashion & Textiles) PORTFOLIO l ARCH Advanced Diploma

Textile 4 years 12 th l Foundation studies in Art and Design AIEED + 32 Product l Pearson Edexcel BTEC HND Level 5 (Fashion & Textiles) PORTFOLIO Design l ARCH Advanced Diploma

Programme - EDEXCEL Assured Courses in Fashion & Textiles Programme Pathways - EDEXCEL Assured Courses

Courses Duration Eligibility Award Admission Page Criteria No.

Fashion Design 2 years 12 th / ARCH Edexcel Assured Certificate INTERVIEW + 29 Graduation PORTFOLIO

2 years Textile Design 12 th / ARCH Edexcel Assured Certificate INTERVIEW + 33 Graduation PORTFOLIO

26 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT FAsHIoN DESIGN Course Intent - Why Fashion Design is right for you...

he Indian Textile and designing and merchandising Clothing (T&C) indus- skills would be crucial for in- try is currently one of creasing share in export mar- Tthe largest and most important kets and tapping the potential industries in the Indian econ- in new markets. omy in terms of output and for- The Course is dedicated in its eign exchange earnings, while focus on creating a responsible being second largest in employ- awareness and assessment of ment generation in the coun- the socio-cultural and ecologi- try. It contributes more than cal influences on fashion; an es- 13% to industrial output, 17% sential in the rediscovery and to export revenues and 6% to sustenance of an Indian aes- the nation’s GDP. The industry thetic signature. This not only proudly supports 35 million helps place aspirants in the jobs, with an estimated export larger context of world fashion, value of around US$ 35 billion but also contributes to the ad- and domestic consumption of dition of unique value to the In- close to US$ 60 billion. India is dian fashion industry. today recognized as one of the This concept-based course in- best sourcing destinations for stils in the students the ability garments, textiles, accessories to explore ideas, in both two and finish: it provides a perfect and three dimensions, using a blend of fashion, designs, qual- variety of construction tech- ity, patterns, textures, colours niques and approaches through and finish. Manufacturers here exciting and challenging design are ready to innovate, be flexi- projects. In addition to design ble on quantities, have a sensibilities, learning the prin- hands-on approach to quality ciples and practices of the man- control and keep the integrity agement of innovation relevant on deadlines. According to the to fashion is another key Vimal Sharma: My inspiration is taken from Art Nouveau where artists drew inspi- National Skill Development ration from both organic and geometrical forms, evolving elegant designs that learning area that is addressed Corporation, the availability of united flowing, natural forms with more angular contours. in the course of study.

27 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT ALUMNI SPEAK FAsHIoN DESIGN

Portfolio - Students’ Pride Traditional 'hands-on' drawings, Visuals and Renderings with Computer-Aided De- sign (CAD), Trend and Forecast Visuals and Illustrations, Directional Fashion Elements, Details and Accessories, Surface Design Swatches, Industry Standard Specification Sheets, Styled Fashion Images and Final Presentation Neha Ranjan Plates. Working with Mano Viraj Khosla, Bangalore Career Prospects - Future “I had a great learning experience Enterprise at ARCH Academy of Design. I Fashion design students are capable of in- loved everything that the institu- dependently building and asserting their tion offered me. I got the guid- own identity or associate with Export ance from the best of teachers Houses, Design Studios and Retail and and I made great friends” Fashion Houses. They can also fit into the role of a Fashion Coordinator, Brand Manager, Fashion Merchandiser, Product Development Manager, Fashion Buyer, Quality Control Manager, Design Con- sultant, Stylist, Fashion Photographer, Fashion Illustrator, Creative Director, Fashion Editor/ Journalist, Design Critic, Costume Designer, Trend & Forecast Analyst, Principal Design Strategist with NGOs (engaging in design intervention Nagendra Gupta and sustenance of traditional skills) and Academician. A Fashion Designer is a Working with Rana’s Legacy, versatile and creative professional who Jaipur can eventually diversify into other design “There are no rules to design. professions based on a specific interest or Rules are formed by the way Nitish Rathi: My collection explores the various elements, specialization. surfaces and colours of the wall frescos of Shekawati in you use elements. Let others Rajasthan follow it.”

28 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT FAsHIoN DESIGN

Placements / Course Contents - Tools for Thought Internships - The Big Year 1 Foundation Modules See Foundation Studies in Art & Design Course Contents - Step forward Year 2 Advance Diploma Abu Jani Sandeep Khosla, Mum- Fashion and Textiles Materials Understanding / The Technology of Fashion focuses on Produc- Garment Construction techniques / Pattern Draft- bai • Anita Dongre, AND De- tion, Product Development, Marketing & Export ing in Fashion (Kids & Women) / Advance Illus- signs India Ltd., Mumbai • Strategy for the Fashion & Apparel Industries tration / Computer Application – II / Critical Study and is a dynamic course that is a combination Monapali, • Arvind Limited, in Art and Design (Western wear) / Fashion and of fashion awareness and technical knowledge Denim Lab, Ahmedabad, • Textiles Materials Understanding / Research and that gives a comprehensive and highly valuable Development for Fashion Design (Project Indian Dalmia Group, Surat • EKAA by set of skills. women's wear) + Creative Textile / Merchandising Tarang and Priyanka, New Delhi Year 1 / Internship / Creative Pattern Making • ELA by Joyjit - Creative Group, Design Foundation/ Elements of Fashion/ Fash- Year 3 New Delhi • Hoffman Jeans, ion Illustration/ Entrepreneurship Skills Develop- Pattern Construction in Fashion / Computer Ap- ment/ Textile Appreciation/ Garment Production Kolkata, • Lifestyle Interna- plication-III (Cad Cam) / Project Design, Imple- Technology/ Business Environment and Practi- tional Pvt. Ltd., • Maison De mentation and Evaluation (Men's wear) / Fashion cal Accounting/ Clothing Manufacture/ Produc- Dauphine, New Delhi • NexGen Promotion and Marketing / Cultural Understand- tion Operations/ Pattern Construction in ing in Fashion (Design Project : evening Wear + Clothing Company, Mumbai Fashion/ Pattern Drafting in Fashion (Women/ Fashion Styling) / Research Project / Garment Kids Design Project)/ Indian Textiles & Cos- • R&B International, Kolkata Manufacture (Final collection) / Professional Prac- tumes (Indian Wear Design Project) tice in Art & Design (Design Portfolio & Identity) / • Reliance Retail, Bangalore, Year 2 Entrepreneurship • Surreal - Pall Mall Design Lab, World Textiles & Costumes/ Knitwear & Con- Year 4 New Delhi • Untitled Dreams by sumer Textiles/ Advanced Fashion Illustration & Project-1 - Sustainable Design (Eco Design, So- Art/ Production Techniques in Fashion (including Rajat & Lavdeep, New Delhi , cial Cause, Green Marketing) Mentored by Indus- Draping)/ CAD CAM for Fashion and Textiles/ • Weaver's Studio, Kolkata try / Project-2 - Brand Development + IPR + Garment Manufacture (Menswear)/ Textile Test- • Manoviraj Khosla, Bangalore Ethical Business / Project-3 - Luxury Brand ing & Quality Control/ Functional Management/ (Study - Brands - Collection) / Project-4 - Profes- Business Communication Technology/ Re- sional Practice (Internship & Industry Mentored) search Project/ Accounting/ Fashion Promotion and Marketing

Note : The contents and sequence of delivery are subject to change as per industry needs.

29 INDUSTRY SPEAK

Bibi Russell International Fashion Designer, “I have worked with the young designers of Arch Academy of Design and have found them very promising. The International course curriculum at the institution empowers individuals to make a mark in world fashion,”

Neha Ranjan’s collection “I see humans but not humanity” is inspired by the Dada Art movement in Zurich. The issue of violence against women in India is addressed through this collection.

30 textile Product Design is the creative field which connects Fashion Design, Interior Design, craft Product Design, Lifestyle Accessory Design, and Jewellery Design.

31 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT teXtILe PRODUCT DESIGN

Course Intent - Why Textile Product Portfolio - Student’s Pride Design is right for you... Final art works / sample pieces of Design projects (Printing, Weaving & Embroidery), 2D & 3D he Indian Textile and Competent designers in today's texture libraries, CAD outputs for printing and Clothing (T&C) industry textile industry are required to weaving with all detailed specifications, fashion is currently one of the be highly creative and adapt- project art plates, hard materials explorations Tlargest and most important in- able. Today the textile industry and developments, a collection of coordinated dustries in the Indian economy in India is evolving from the textile samples / products. in terms of output and foreign handloom, power loom and craft exchange earnings, while being sectors to newer areas, like the Career Prospects – second largest in employment paper and automobile indus- Future Enterprise generation in the country. It tries. Catering to these needs The program prepares students for a wide contributes more than 13% to Textile Product Design is a range of careers in the Textile industry in Ex- industrial output, 17% to export unique course inculcating pro- port Houses, Fashion Labels, independent and revenues and 6% to the nation’s fessional practices where de- collaborative Design Studios and Trend Agen- GDP. The industry proudly sup- signs are implemented and cies, Buying Houses, Handloom Cooperatives, ports 35 million jobs, with an realized holistically as entire the Handicrafts sector, Automobile industry estimated export value of wearable collections, or as ac- and in NGOs engaging in design intervention around US$ 35 billion and do- cessories, or even as products and sustenance of traditional skill sectors. mestic consumption of close to within interior space. This They can also work as Fabric Designers, US$ 60 billion. India is today course offers an exciting range Brand Managers, Product Development Man- recognized as one of the best of learning opportunities across agers, Quality Control Managers, Design Con- sourcing destinations for gar- innovative textile design and sultants, Stylists, Interior product designers, ments, textiles, accessories and product design, focusing on core Creative Directors, Design Critics, Trend & finish: it provides a perfect specialist textile techniques of Forecast Analysts and in Museums and Ex- blend of fashion, designs, qual- weaves, prints, surface orna- hibits as Textile Curators. ity, patterns, textures, colors mentation and knits. In addi- and finish. According to the Na- tion to design sensibilities, Placements / Internships - The tional Skill Development Corpo- learning the principles and ration, the availability of practices of the management of Big Step forward designing and merchandising innovation relevant to textile in- BSL Ltd., Bhilwara • Mangalam Exports, Jaipur skills would be crucial for industry is another key learning • S. Kumar's Nationwide Ltd., Mumbai • creasing share in export mar- area that is addressed in the Suprint Textiles Pvt. Ltd, Jaipur • Jaipur Rugs, kets and tapping the potential course of study. Jaipur in new markets.

32 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT teXtILe PRODUCT DESIGN

Course Contents - Course Contents - Advance Diploma Tools for Thought Year 1 Foundation Modules Textiles being the back bone of fashion in- See Foundation Studies in Art & dustry and also serving its applications to Design the interiors, automobile, medical and many other arenas is today a highly competitive Year 2 and fast evolving industry. Textile Design is a professional course inculcating technical Fashion and Textiles Materials Un- skills and professional practices being im- derstanding/ Design Method/ plemented, materialized and marketed ef- CAD/CAM for Fashion and Textiles/ fectively. This course at Arch Academy of Techniques and Processes in Tex- Design offers a broad spectrum across vo- tiles/ Design Application in Textiles/ cational textile design skills, merchandising Textile Manufacture Production Op- skills, marketing skills and professional skills erations/ Specialist Textiles Tech- making one competent to fit into a competi- niques and Processes/ Cultural tive market as a strong pillar. Understanding in Fashion/ Experi- mental Printed Textiles Year 1 Year 3 Design Foundation/ Elements of Textile De- Cultural Understanding in Fashion/ sign/ Idea generation and development in Critical Study in Art and Design/ textile Design/ World and Indian Textiles/ CAD/CAM for Fashion and Textiles/ CAD/CAM for fashion and textiles – I/ Tech- Professional Practice in Art and De- niques and processes for textiles/ Fashion & sign/ Experimental Constructed Tex- Textiles Materials & Illustrations/ Woven De- tiles/ Research Project/ Project sign- I/ Professional Practices. Design/ Implementation and Evalu- ation/ Experimental Embroidered Textiles/ Design Collection Year 2 Communication Graphics/ Craft Documenta- Year 4 tion/ Organizational Behavior/ Experimental Dissertation/ Cluster Based Design Textiles/ Woven Design- II/ CAD/CAM- II/ Project/ Socio Economic Design/ Print Design for specific market/ Diploma Graphic Design for Branding/ Pack- Project. aging Design/ Industry Exposure

Note: The contents and sequence of delivery are subject to change as per industry needs

33 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT INDUSTRY SPEAK teXtILe PRODUCT DESIGN

Vikram Joshi Entrepreneur “As a Textile Technologist & a promoter of natural dyed Hand- block printing textiles, I feel that the project conceptualised by Arch will give a new energy and direction to continue the heritage craft in an eco-friendly manner.”

Brij Ballabh Udaiwal Master Craft Person and National Awardee, Block Printing “Natural dyeing & Hand-block printing which still holds uniqueness, ethnicity & charm worldwide is at the brink of collapse, and offers great scope for revival as a significant resource for Eco- textiles meant for niche global markets.”

34 We focus on building the knowledge and understanding in the field of 3D design, in order to enable the development of higher level skills in art, craft and design

35 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT

Programme - BTEC Level 5 HND in 3D Design Programme Pathways - Under Graduate Level Courses Courses Duration Eligibility Award Admission Page Criteria No.

Interior 4 years 12 th l Foundation studies in Art and Design AIEED + 37 Design l Pearson Edexcel BTEC HND Level 5 (3D Design) PORTFOLIO l ARCH Advanced Diploma

Jewellery 4 years 12 th l Foundation studies in Art and Design AIEED + 42 Design l Pearson Edexcel BTEC HND Level 5 (3D Design) PORTFOLIO l ARCH Advanced Diploma

Craft 4 years 12 th l Foundation studies in Art and Design AIEED + 45 Product l Pearson Edexcel BTEC HND Level 5 (3D Design) PORTFOLIO Design l ARCH Advanced Diploma

Lifestyle 4 years 12 th l Foundation studies in Art and Design AIEED + 47 Accessory l Pearson Edexcel BTEC HND Level 5 (3D Design) PORTFOLIO Design l ARCH Advanced Diploma

Programme - EDEXCEL Assured Courses in 3D Design Programme Pathways - EDEXCEL Assured Courses

Courses Duration Eligibility Award Admission Page Criteria No.

Interior Design 2 years 12th / ARCH Edexcel Assured Certificate INTERVIEW + 39 Graduation PORTFOLIO

Jewellery Design 2 years 12th / ARCH Edexcel Assured Certificate INTERVIEW + 44 Graduation PORTFOLIO

Lifestyle 2 years 12th / ARCH Edexcel Assured Certificate INTERVIEW + 48 Accessory Design Graduation PORTFOLIO

36 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT INterIor DESIGN

Course Intent - Why Interior Design is right for you... he flourishing housing, employment in the country infrastructure & retail today. It is expected to grow industry in India has 25 per cent annually, to be Temerged as one of the most dy- worth US$ 175- 200 billion by namic and fast paced indus- 2016. trial sector with several big Heritage properties and other players entering the market. hospitality properties have In India, the vast middle class begun demanding great and almost untapped retail in- amounts of input in the cre- dustry are the key forces of at- ation of dreams. The key fac- traction for global retail giants tor driving the demand for waiting to enter new markets. Interior Design would be the This attraction has stimulated expansion of housing in both the growth of the retail indus- the major and smaller cities in try and is growing at a faster India. Growth in both housing rate. and commercial development The construction industry, will lead to increase in de- which accounts for approxi- mand for interior space visu- mately 11% of the GDP, has alisers to showcase modern an estimated investment of blend with traditional space. US $500 billion, and is grow- Rising income levels will lead ing at around 34 % annually. to a demand for creative indi- The Indian retail industry is viduals to support the vision of the fifth largest in the world, India being a major global and contributes about 22% of commercial force to reckon the GDP and generates 8 % of with.

the Interior Design programme at the Academy is dedicated towards nurturing & building Interior Design professionals and imbuing them with the creativity and holistic understanding of the subject from materials and structure to the creation of exciting, sustainable human centric environments.

37 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT ALUMNI SPEAK INterIor DESIGN

Portfolio - Students’ Career Prospects - Pride Future Enterprise There are innumerable career opportuni- Drawings, Project Presentations, ties of working with established Interior Sketches, Illustrations, Visuals Designers and Architects. One can also and Renderings with Computer-Aided work as Specialists or Consultants for Ex- Akshaya Gupta Design (CAD), Photographic images hibitions, Museums and Graphic Design- Currently with Kaleido, Jaipur and 3d Views and renderings, Estima- ers. Visual Merchandising is another (Ar. Sanjay Kothari) tion and creating EODs, DVDs of site viable stream. One can work as a Free- “I would like to take this opportu- progress, films, walkthroughs, Power- lance Designer, and those with an entre- nity to thank all my professors Point presentation etc. preneurial streak may set up their own for passing down their knowl- Interior Design Firm or even an Event edge and enthusiasm throughout Management company or Production De- the course. It was their support sign House. and encouraging words that provided me with the strength to see it through to the end and get a placement in the firm I had always dreamed of.”

Associated with IIID

Astha Agarwal Currently with Anumaya Interiors Pvt Ltd. New Delhi “The best thing ARCH has taught me is — whatever discipline you are in, whether you are an interior designer, a fashion designer, or jewellery designer, whatever you do, you have one thing that's unique. You have the ability to DESIGN.” 38 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT INterIor DESIGN

Placements / Intern- Course Contents - Course Contents ships - The Big Step Tools for Thought Advance Diploma forward Year 1 Year 1 Foundation Modules Design Foundation/ Interior Landscaping/ Build- Central-Future Group l Lifestyle Interna- See Foundation Studies in Art & Design ing Construction for Interior Designers/ Furnish- tional, Pvt. Ltd, Jaipur l MGF Metropoli- ing of Interiors/ History of Furniture/ Design Year 2 tan, Jaipur l Pyramid Retail, Jaipur Studio – I/ Communication and Soft Skills/ Con- Building Services I/ Professional Practice in lKothari & Associates P. Ltd., Delhi struction Techniques/ Light & Colours in Interior Art and Design/ AutoCAD 2D & 3D/ Project l ARG Group l Ar. Tushar Sogani Design/ Interior Estimation/ Design Studio – II/ Design, Implementation and Evaluation (Resi- l Shoppers Stop l Ar. Sanjay Kothari Auto CAD 2D - 3D/ Sculpture and Modelling l Ar. Anoop Bhartaria Muse Interiors, dential Project)/ Furniture Design/ Light Metals in Art and Design/ Wood in Art and Design/ Bangalore l Benzel Design & Commu- Year 2 Glass in Art and Design/ Interior Design. nication, Gurgaon l Manikchand Bulid- Advanced Building Services/ History of Art & Ar- ers, Dehli l Velocity Institute of Design, Year 3 chitecture/ Materials & Construction Techniques/ West Benga l Sthapatya Architects, 2D, 3D and Time-based Digital Applications/ Design Studio III/ Design Visualization & Presen- Jaipur Interior Furnishing/ Critical Study in Art and tation/ Project Management/ Ethics & Legal Prac- Design/ Research Project (Industrial Design)/ tices/ Vaastu in Interiors/ Thesis Preparation Commercial Model Making/ Specialist 3D Ma- Seminar/ 3Ds Max/ Thesis / Project terials/ Specialist 3D Technology and Processes/ Exhibition and Retail Design. Note : The contents and sequence of delivery are Year 4 subject to change as per industry needs. Advanced Construction Techniques/ Building Services II/ Estimation & Costing/ 3Ds Max Software/ Landscape Design/ Design Project (Industrial)/ Entrepreneurship Skills Develop- ment/ Industry Internship

39 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT INterIor DESIGN

Interior Projects: Akshaya Gupta

40 the design department of Jewellery and accessories at Arch is the epitome of excellence, engaging technology & the traditional crafts of India to create luxurious objects of desire

41 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT JeWeLLerY DESIGN

Course Intent - Why Jewellery Design is right for you...

ndia is the largest consumer of ple designs to meet customer needs. gold Jewellery in the world. It ac- Requirements will also be linked with counts for about 20% of world con- the ability to interact and work with Isumption. It also dominates the foreign clients Historically, jewellery diamond processing trade with 11 has evolved from body adornment to out of 12 diamonds being cut and pol- an art form. With the creation of ished in India. India also dominates Brand India and looking towards a fu- the gold and silver consumption glob- ture where craft would meet the high ally, with consumption of approxi- end, our vision extends to evolve as mately 700 tonnes (gold) per annum. torch bearers in Research, Develop- India shares 4% of the global Gems ment and Innovation in Jewellery and Jewellery market, and is expected and Accessory Design, with world to touch a turnover of close to US$ 35 class inputs in the design and crafting billion by 2015. Given the rising over- of such objects of desire along with the all literacy rates in India, this sector identification of trends and the is beginning to appreciate the need for development of forecasts. The course education and the impact of such in- also aims at integrating finer aspects puts on business. According to the Na- of design, technology, materials and tional Skill Development Corporation, processes with the various levels of there is an expected demand for production from a precision orienta- skilled personnel able to create multi- tion to vendor based manufacturing.

42 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT ALUMNI SPEAK JeWeLLerY DESIGN

Portfolio - Students’ Career Prospects - Future Pride Enterprise Conceptual Sketches, Computer-Aided Required exposure in this course would Design (CAD) Drawings, Sketches from enable students to take up roles as Jew- classroom Design Projects and Specifi- ellery Designers, Product Development cations, Prototype Images, and Industry Managers, Design Managers, Trend Ana- Internship Work Images and documen- lysts, Sourcing Managers, Accessory De- tation. signers, Merchandisers, Merchants, Vidhi Sanghani Brand Managers, Bench Jewellers, En- Currently working with Dwarka trepreneurs, Women Entrepreneurs in- Gems LTD. Jaipur Course Contents - Tools terested in starting their own business, “By providing me with the right for Thought etc. Craft Persons, Jewellers and their knowledge, guidance and expo- Year 1 Foundation Modules family members can also benefit im- sure in the field of Gems and See Foundation Studies in Art & Design mensely from this course. Jewellery ARCH has given me Year 2 the platform to make my life ex- Fundamentals of Jewellery Design/ History of actly the way I wanted’’. Jewellery/ Computer Fundamentals/ Gemmology & Metallurgy/ Product Design/ Properties of 3D Materials/ CAD Applications for Jewellery/ Profes- Hand Rendered sional Practice in Art and Design/ Design Project Sketch - Traditional Indian Jewellery/ Jewellery, Acces- sories and Body Adornment (Gold)/ Light Metals in Art and Design/ Wood in Art and Design/ Final Jewellery Glass in Art and Design Product Year 3 Ceramic Design/ Lens-based Recording Tech- niques in Art and Design/ CAD Applications for Jewellery/ Project Design, Implementation and Evaluation (Diamond)/ Critical Study in Art and Design/ Research Project (Fashion Jewellery)/ Packaging in Graphic Design/ Specialist 3D Rupal Gupta Technology and Processes. Currently working with Year 4 Amrapali, Jaipur CAD Applications for Jewellery/ Enamelling Tech- niques/ Professional Portfolio Development & “It is an amazing feeling to Presentation/ Design Project - Couture Jewellery/ know that my developments Design Project - International Range Develop- presently define the taste and ment/ Entrepreneurship Skills Development/ Brooch Designed by Ridhi Chaudhary inspired from 3D Industry Internship Street Art for UK market products of Amrapali.”

43 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT INDUSTRY SPEAK JeWeLLerY DESIGN

Course Contents Placements / Internships - The Advance Diploma Big Step forward Year 1 Amrapali Jewels • ORRA Diamond Jewellery • Design Foundation/ Fundamental Theory Gitanjali Group Ltd • S. M. Global Ltd. Hong of Jewellery Design and Context/ Gemmol- Kong • Indioro, Dubai • Vaibhav Gems Ltd. • ogy I Metallurgy I/ Corel Draw / Jewellery Sketching and Rendering/Jewellery Design Derewala Jewellery Industries • SYMETREE by and Practice / Jewellery Manufacturing Haritsons Group • Dwarka Gems Ltd. • Jewels Emporium • Motisons Jewellery Ltd. • Oriental Rajeev Arora Year 2 Gems Ltd. • P. Mangatram, Hyderabad • Samb- Gemmology II/ Metallurgy II/ Jewellery De- Co-Founder, Amrapali Jewellery sign Marketing/ Jewel CAD/ Design Proj- hav Gems Ltd. • Silvex Images Pvt. Ltd Pvt Ltd/ FDCI Member, Jaipur. ect- Gold Jewellery/ Diamond Studies/ • Raniwala Jewellers • Savio Jewellery • RHEA “I think that the alumni of Arch Design Project- Diamond Jewellery/ Jew- Gems are a wealth to the Gems and ellery Manufacturing/ Professional Practice in Jewellery Design/ Industrial Internship/ Jewellery Industry. They have Portfolio performed excellently and have made a niche for themselves”

LAVA Diamond and Ruby Necklace and Earrings set on celebrated Model and Actor Aanchal Kumar designed by Akshay Agarwal, a student of 2009-12 Jewellery Design batch for Savio Jew- ellery as part of his Graduation project with the industry. Akshay won a NANO car as first prize in the ‘Imagination’ Jew- ellery Design Award 2012.

44 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT crAFt ProDuct DESIGN

Why Craft Product Design is right for you... raft in India has been kept alive and productive despite the increas- ing industrialization of the country. CThe Craft Industry is a fine balance between the application of mechanization and hand based skills, the latter giving each produced artefact uniqueness. The industry now thrives in the export arena and designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer & his needs and be able to deliver appropriate design concepts & solutions. The course intent includes the development of core competence in the basic skills and understanding of the process and principles governing the design and manufacturing of craft-based products. Further, the course is intended to promote the crafts of India as uniquely placed for innovative integration into contemporary de- the programme is dedicated to developing & sign practice. This course also envisages inputs in relation to design collections and implementing design interventions for our craft range development in craft products to sector. the collaborative learning process gives the support fashion and lifestyle trends. The students an opportunity to work with craftsmen and generation and integration of formats for sustainability is important for the man- learn the techniques and the artisans get to learn agement of any process linked with design, how to generate new design ideas & to explore new and this understanding is shared in the form of theory and practice. materials & markets.

45 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT crAFt ProDuct DESIGN

Career Prospects - Course Contents - Future Enterprise Tools for Thought One can gain employment or practice as Year 1 Foundation Modules craft-based Product Designers, Design See Foundation Studies in Art & Managers, Product Development Man- Design agers, Sourcing Consultants, Toy de- Year 2 signers, Stylists, Visual Merchandisers; History of Indian Crafts/ Terracotta Designers of Costume Jewellery, Craft (Lifestyle Products & Fashion Leather Goods, Giftware, Tableware, Accessories)Fashion and Textiles Watches, Bags, Footwear and Handi- Materials Understanding/ Product Design/ Fine Art Sculpture/ Profes- craft. One can also work as Craft Re- sional Practice in Art and Design/ searchers for Government Projects, or go Research Project (Textile Product & into entrepreneurial activity such as Accessories)/ Specialist 3D Materi- running Boutiques etc. als/ Leather Crafts (Lifestyle Prod- ucts & Fashion Accessories)/ Using CAD for Crafts Placements / Internships - Year 3 The Big Step forward Ceramic Design/ Project Design, Access Development Services • AKFD Implementation and Evaluation/ •Amrapali • Dileep Industries • Critical Study in Art and Design/ Hastkala Exports • Vistaar Interiors Using CAD for Crafts/ Specialist 3D Technology and Processes/ Light •Ninety One Degrees Metals in Art and Design/ Wood in Art and Design/ Glass in Art and Also in Projects from various Govern- Design/ Marketing Research & Marketing ment departments like DCH (Develop- ment Commissioner Handicrafts), Year 4 MSME (Micro, Small & Medium Enter- Furniture Design/ Professional Port- prises), RUDA (Rural Non-Farm Devel- folio Development & Presentation)/ Final Project - Creative Product De- opment Agency) etc and various NGOs velopment/ Entrepreneurship Skills (Non Governmental Organizations) Development/ Industry working in the field of Craft develop- Internship ment.

Note : The contents and sequence of delivery are subject to change as per industry needs.

46 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT LIFestYLe ACCESSORY DESIGN

Course Intent - Why Course Contents- Lifestyle Accessory Tools for Thought Design is right for Year 1 Foundation Modules you... See Foundation Studies in Art & Design Year 2 he course intent includes Professional Practice in Art and Design/ Project the development of core Design, Implementation and Evaluation/ Critical competence in the basic Study in Art and Design/ Fashion Promotion skills and understanding of the and Marketing/ Product Design / Jewellery, Ac- T cessories and Body Adornment/ Light Metals in process and principles governing Art and Design/ Cultural Understanding in the design and manufacturing of Fashion/ Fashion and Textiles Materials Under- Lifestyle Accessories. Further, standing/ Properties of 3D Materials the course is intended to promote Year 3 the crafts of India as uniquely Ceramic Design/ Lens-based Recording Tech- niques in Art and Design/ CAD Applications placed for innovative integration for Jewellery/ Project Design, Implementation into contemporary design prac- and Evaluation (Diamond)/ Critical Study in tice. This course also envisages Art and Design/ Research Project (Fashion inputs in relation to design col- Jewellery)/ Packaging in Graphic Design/ Spe- cialist 3D Technology and Processes. lections and range development Year 4 in Fashion Accessories to support CAD Applications for Jewellery/ Enamelling fashion trends. The generation Techniques/ Professional Portfolio Develop- and integration of formats for ment & Presentation/ Design Project - Couture sustainability is important for Jewellery/ Design Project - International Range Development/ Entrepreneurship Skills the management of any process Development/ Industry Internship linked with design, and this understanding is shared in the form of theory and practice.

47 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT INDUSTRY SPEAK LIFestYLe ACCESSORY DESIGN

Course Contents Career Prospects - Advance Diploma Future Enterprise Year 1 One can gain employment as Design Foundation /Fun- Lifestyle Accessory Designers, damental of Fashion and Product Designers, Sourcing Lifestyle Accessories De- sign and Context/ Terra- Consultants, Brand Managers, cotta Craft Accessories Design Managers, Product De- Rajesh Jain Design / Lacquer Craft Ac- velopment Managers, Stylists, Rajasthan Head, Access cessories Design / Textile Visual Merchandisers; Design- Development Craft Accessories Design / “I am proud to say that Arch Auto CAD 1/ Packaging ers of Costume Jewellery, Leather Goods, Giftware, Academy has evolved into a full Year 2 Tableware, Watches, Bags, fledged institute known not only Auto CAD 2/ Wood Craft in Jaipur but in many parts of the Accessories Design/ Footwear and Handicrafts; Metal Craft Accessories Craft Researchers for Gov- country and the world. The way it Design/ Leather Craft Ac- ernment Projects, Entre- has been contributing to the in- cessories Design/ Profes- preneurs etc. One can dustry is enormous.” sional Practice in Lifestyle Accessories Design/ En- also choose to Freelance. trepreneurship/ Portfolio Placements/ Internships - The Big Step forward Portfolio - • Access Development Services Student’s • AKFD • Amrapali • Dileep Pride Industries • Hastkala Exports Conceptual Sketches, • Vistaar Interiors • Mangalam Computer-Aided Design Arts • SYMETREE by Haritsons (Auto CAD) Sketches from Group • Dwarka’s Classroom Design Projects, Also in Projects from various Gov- Specifications, Prototype ernment departments like DCH, Images, and Industry In- MSME, RUDA etc. ternship Work Images.

48 Graphic Design at ArcH infuses that imaginative world with tangibles accessible in today’s technological world without losing out on the vast heritage & ethos of our rich Indian culture

49 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT

Programme - EDEXCEL Assured Courses in Graphic Design Programme Pathways - EDEXCEL Assured Courses

Courses Duration Eligibility Award Admission Page Criteria No.

Graphic 4 years 12 th l Foundation studies in Art and Design AIEED + 51 Design l Pearson Edexcel BTEC HND Level 5 (Graphic Design) PORTFOLIO l ARCH Advanced Diploma

Design 4 years 12 th l Foundation studies in Art and Design AIEED + 53 Communi- l Pearson Edexcel BTEC HND Level 5 (Graphic Design) PORTFOLIO cation l ARCH Advanced Diploma

Programme - Graphic Design Programme Pathways - EDEXCEL Assured Courses

Courses Duration Eligibility Award Admission Page Criteria No.

Design 2 years Graduation ARCH Edexcel Assured Certificate INTERVIEW + 54 Communication PORTFOLIO

50 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT STUDENT SPEAK GrAPHIc DESIGN

Course Intent - Why Graphic Design is right for you... s the design industry moves towards the future Surbhi Verma there is a need for profes- “A core thing about being a sionalsA who are able to communi- graphic designer is passion. At a cate ideas and concepts very young age I wanted to be a effectively. part of this field and make this Graphic design seeks to attract, my career goal on the road to self inspire, create desires and moti- expression. Being able to draw, vate the people to respond to capture the world and looking at messages, with a view to making amazing poster design inspires a favourable impact to the bottom me. I always examine various line of the commissioning body, things and think how much better which can be either to build a I could make it.” brand, move sales, or for humani- tarian purposes. The essential requirement will be for highly articulate ‘Design & Context aware’ observers, analysts, commentators and creators.

Portfolio - Students’ Pride Process sheets of various stages of the project. Examples of writing and images and documentation of models etc .

51 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT GrAPHIc DESIGN

Course Contents - Career Prospects - Tools for Thought Future Enterprise Year 1 Foundation Modules Students can engage with the See Foundation Studies in Art & Design industry in roles of Graphic & written Content developer for Year 2 various Design Firms; Free- History & Development of Graphic Design/ Principles of Communication/ Typographic lance Writer, Journalists, Re- Skills/ Visual Communication in Graphic porter, Researchers, Trend Design/ CAD Applications for Graphic De- Analysts, Curators; Copy- sign/ Print Processes & Outputs/ Advance writer, Columnist; Author etc Colour/ Basic graphic Design/ Poster De- sign/ Brochure Design/ Communication with for Book Publishers, Newspa- Images in Art and Design/ Advanced Typo- pers, Lifestyle Magazines, Re- graphic Design/ Cultural Interpretation in search Firms or Public Graphic Design/ Basic Photography, Photo- shop training/ Packaging in Graphic Design. Relations Firms; Graphic Artist, Visualiser, Art Direc- Year 3 tor, Illustrator. Graphic Com- Lens-based Recording Techniques in Art municator; Media & and Design/ Project Design, Implementation Communication and Evaluation (Industry Based)/ Critical Study in Art and Design/ Editorial Design/ Corporate Identity in Graphic Design/ Intro- duction to film and video/ 1 Ad film on selling of service and product/ Magazine Design Project/ Art, Design and Media Prac- tice within the Digital Environment/ Market Trend Analysis/ Advertising Photography

Year 4 Professional Portfolio Development & Pres- entation/ Web Design/ Final Design Project/ Entrepreneurship Skills Development/ Industry Internship

Right: How a Graphic Designer uses a photograph to communicate an idea.

Far right: A sample of a newspaper page showing how great Graphics can change the look of a newspaper and tell the story effectively. Design by Sabyasachi Kundu,

52 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT DesIGN COMMUNICATION

Course Intent - Why Design Communication is right for you...

esign communication pro- tions clearly. The term Design Com- motes communication about munication is often used inter- Career Prospects - Design and its processes changeably with visual Future Enterprise Damong educators, researchers in var- communication, but has an alternate Design Communicators have tremen- ious design disciplines and through broader meaning that includes audi- dous scope for employment in the the various media, the general pub- tory, vocal, touch and smell. Design advertising industry as copywriters, lic. It involves developing effective Communication studies thus include communicators, film makers etc; in and appropriate forms of communica- knowledge of information architec- PR firms, Design studios, in the pub- tion through the study and practice ture, editing, typography, illustra- lishing industry, as book and of design principles, theories, skills tion, web design, animation, CAD, magazine illustrators & writers and and textual & visual research pro- internet, multimedia, advertising, so on. They can find placement in the gressed through logical stages to a ambient media, visual identity de- packaging industry, in designing mo- finished outcome. It stresses on cul- sign, performing arts, copywriting tifs for use in hotels, airlines, firms tural and historical awareness and/ and professional verbal and written equipment from cutlery to napkins or contextual framework of your communication skills applied in the to delivery van, liveries, uniform, work. Highly articulate and aware creative industries. letterheads, etc. Prospects in design design commentators have sound re- are exceptionally bright for talented search ability and strong written and professionals who have the necessary visual communication skills and can drive. There is also a lot of scope articulate and communicate inten- for freelancing and entrepreneurship.

53 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT INDUSTRY SPEAK DesIGN COMMUNICATION

Course Contents - Tools Course Contents for Thought Advance Diploma Year 1 Foundation Modules Year 1 See Foundation Studies in Art & Design Design Foundation/ Advanced Typography/ Ad- Year 2 vance Photography/ Advance Colour/ Ideas Gen- Introduction to Mass Media/ Media and Culture/ eration and Development in Art and Design- Christiana Margiotti Print Media and Photography/ Portfolio Construc- Advance/ Design Method -Advance/ Business Subject & Programme tion/ Advance Colour/ Letter Design/ Basic Management-Advance (Internship with the Indus- Leader - Creative Arts & Tech- Graphic Design, Advanced Typography/ Human try )/ Mass Media and its Culture/ Advertising in nologies and Visual Design & Form Drawing/ Photoshop usages/ Poster Design, Contemporary Society/ Advertising Design/ Con- Brochure Design/ Basics of Camera, Lights and sumer Behaviour/ Advertising through Print, Radio Communications, Sound/ Operation and Handling of Video Equip- and Television, Mobile application, internet, Face- Perth College UHI, Scotland ments/ Editing book, blog/ Internship with the Media Industry (6 “We are working together on weeks). Year 3 UKIERI Institutional Capacity Advertising: Concepts and Principles/ Advertising Building Grant. This partnership Year 2 through Print, Radio and Television/ Advertising in will result in a mutually Brochure design/ Poster design of all design disci- Contemporary Society/ Copywriting, storyboard- pline/ Small film on three design discipline/ beneficial project based on ing/ Advertising Design/ Consumer Behaviour/ Corporate identity design/ Retail design/ Newspa- Communication & Use of De- Computer Drawing & Typography/ Symbol and per and magazine Design/ Design Magazine lay- sign for the Creative Industries." logo Design/ Newspaper and magazine Design/ out for 1 issue/ Application in mobile, tablet/ Visual Internship with the Media Industry(6 weeks)/ Vi- Merchandising/ Digital Media: Its wide application sual Merchandising/ Popular Cultures: Symbols and Internship with the Media Industry (6 weeks)/ and Metaphors/ Indian Crafts as means of com- Media Planning and Buying Brand Building/ Adver- munication/ Digital Media: Introduction and Issues/ tising and Marketing Research/ Legal Environment Internship with the Media Industry (6 weeks). and Advertising Ethics/ 3D Animation/ Industry in- Year 4 terface (6 months) Media Planning and Buying Brand Building/ Adver- tising and Marketing Research/ Legal Environment and Advertising Ethics/ Agency Management/ The Jessica Mayberry Principles and Practice of Direct Marketing/ Story- Founding Director, Video board Script/ Production Design/ Direction and Volunteers Screenplay/ Editing/ Film Studies/ 3D Animation/ Examples of Good Photography. Industry interface (6 months). “I have been working in India Photographs by Benoy Thoompunkal, Director Academics with a lot of young students and being here at the ARCH Acad- emy and interacting with young designers opens new windows for discussions and ideas to be carried forward. I am positive I will be working with these young brains in future.”

54 the role of design management is to understand and ‘bridge’ the gap between the designer and the ‘others’ in the process. this course develops individuals who understand Design, Aesthetics as well as business management, marketing and strategic planning.

55 FACULTY OF INTERNATIONAL PROGRAMMES IN ART, DESIGN & MANAGEMENT

Programme - BTEC Level 7 Extended Diploma Strategic Management & Leadership Programme Pathways - Strategic Management & Leadership

Courses Duration Eligibility Award Admission Page Criteria No.

Design 4 years 12 l Foundation studies in Art and AIEED + 57 Management Design PORTFOLIO l Pearson Edexcel BTEC HND Level 7 (Design Management) l ARCH Advanced Diploma

Design 2 years Graduation l Pearson Edexcel BTEC Level 7 INTERVIEW 57 Management Extended Diploma in Strategic Management and Leadership l Progression to Univ. in UK/ India for completion of MBA l ARCH PG Diploma

Strategic 1 years 19 years l Pearson Edexcel BTEC Level 7 INTERVIEW 58 Management of age Extended Diploma in Strategic and Leadership Management and Leadership l Progression to Univ. in UK/ India for completion of MBA

56 FACULTY OF INTERNATIONAL STUDIES IN ART, DESIGN & MANAGEMENT DesIGN MANAGEMENT

Course Intent-Why Career Prospects - agers, creative directors, design directors, heads of design, design strategists, Design Management Future Enterprise and design researchers, as well as man- is right for you... Some examples of professionals practic- agers and executives responsible for ing design management include design making decisions about how design is esign Management department managers, brand man- used in the organization. professionals are being sought by Industry as Dtheir scope ranges from the Course Contents - Tools Course Contents tactical management of corpo- Advance Diploma rate design functions and de- for Thought sign agencies, including design Year 1 Foundation Modules Year 1 See Foundation Studies in Art & Design Design Foundation/ Developing Strategic Man- operations, staff, methods and agement and Leadership Skills/ Professional De- processes—to the strategic ad- Year 2 velopment for Strategic Managers/ Strategic vocacy of design across the or- Introduction to Economics/ Introduction to Basic Change Management/ Creative and Innovative Accounting/ Merchandising/ Introduction to mar- ganization as a key Management/ Managing Corporate Responsibility keting/ Professional development for Managers/ in the Wider Business Environment/ Overview of differentiator and driver of or- Retail Buying and Category Management/ Man- Design Concepts & The Design Process/ Con- ganizational success. It in- agement Accounting/ Business conomics(Micro)/ temporary Influences on Design/ Importance of cludes the use of design Introduction to Trends and Forecasts in the De- Communication in the Design Process/ Manage- sign Industry/ Operations Research/ Marketing/ thinking—or using design ment of Resources/ Research Methods for Advertising & Brand Planning/ Introduction to Strategic Managers processes to solve general busi- Research Methodology ness problems. Year 2 Year 3 Customer & Production Interface for Managing The Design Management Developing Strategic Management and Leader- Design/ Information and Planning Systems for course seeks to link the study ship Skills / Strategic Change Management / the Design Process/ Strategic Quality and Sys- of design, innovation, technol- Creative and Innovative Management / Manag- tems Management/ Strategic Planning/ Strategic ing Financial Principles & Techniques / Develop- Supply Chain Management and Logistics/ Project ogy, management and cus- ing Successful Business Teams / Strategic Development and Implementation for Strategic tomers in order to provide Planning / Strategic Supply Chain Management Managers/ Final Dissertation/ Industry Internship. competitive advantage across and Logistics / Project Development and Imple- the triple bottom line: eco- mentation for Strategic Managers nomic, social/ cultural, and en- Year 4 vironmental factors. It is the International Marketing, Entrepreneurship Busi- ness Laws & Legal Documentation, Retail Man- art and science of empowering agement, Management Information Systems, design to enhance collaboration Organizational Behaviour, Visual merchandising, and synergy between “design” Business Ethics & Ethos, Macro Economics, In- ternship & Report submission-(6weeks) and “business” to improve de- Note : The contents and sequence of delivery are sub- sign effectiveness. ject to change as per industry needs.

57 FACULTY OF INTERNATIONAL STUDIES IN ART, DESIGN & MANAGEMENT strAteGIc MANAGEMENT & LEADERSHIP

earson Education Limited is Key facts sional qualification in Strategic Man- one of the UK's largest award- • A globally recognised postgraduate agement and Leadership is accred- ing organisations, offering aca- level qualification ited on the QCF for learners aged 19 Pdemic and vocational qualifications • Introduction to advanced research and above. and testing to schools, colleges, em- methods applicable to manage- ployers and other places of learning, ment challenges Assessment both in the UK and internationally. • Stimulating range of modules Combination of course works, presen- • Expert tuition from lecturers with tations, assignments or projects. All Extended Diploma in Strategic academic and business back- assessments are externally validated Management and Leadership grounds and all units must be passed to gain • Progression to a Master’s qualifi- this qualification. Course Intent cation available on successful com- This qualification provides an excel- pletion of the course Course content lent introduction to advanced study Year 1 in Business and Management and Enrol now if you wish to gain Developing Strategic Management and Leader- provides additional skills for profes- the knowledge, understanding, ship Skills / Professional Development for Strategic Managers / Strategic Change Man- sionals wishing to develop their ca- critical thinking and skills re- agement / Creative and Innovative Manage- reers in areas such as Business and quired to become successful lead- ment / Managing Financial Principles & Finance, Hospitality, Health and So- ers or managers in a time of Techniques / Developing Successful Business cial Care, IT & Computing, Public immense change which presents Teams / Strategic Planning / Strategic Supply Service and related areas where high both new challenges and oppor- Chain Management and Logistics / Research tunities. Methods for Strategic Managers / Project Devel- class management and leadership ca- opment and Implementation for Strategic pabilities are required. There is a Managers strong emphasis on practical skills Arch’s policy regarding access to development alongside the develop- this qualification is that: ment of requisite knowledge and un- - it should be available to everyone derstanding in the sector. The who is capable of reaching the re- qualification is suitable for learners quired standards who wish to follow a short pro- - it should be free from any barriers gramme of study that is directly re- that restrict access and progression lated to their work experience or to - there should be equal opportunities for an aspect of employment that they all wishing to access the qualification Note : The contents and sequence of delivery are wish to move to in due course. The Edexcel BTEC Level 7 Profes- subject to change as per industry needs.

58 Faculty of Vocational studies caters to the students’ aspirations to pursue a career in design by developing the necessary skills and expertise thereby fulfilling the growing demand of the local industries.

59 FAcuLtY oF VocAtIoNAL stuDIes IN DESIGN

ocational Studies at Arch Acad- Teaching Assessment emy cater to students who want to make a career yet want to ini- Methodology Methodology tiallyV work as apprentices under various We integrate a variety of learning Assessment is covered through industry leaders and will want employ- and teaching methods. Lectures daily classroom performance and ment in their chosen career streams. provide the main form of knowl- attendance, homebound Practical These courses have an orientation & em- edge input. Teaching includes Exercises & Assignments, Interim phasis towards more practical & usable Structured Learning (Lectures – and Final presentation of work/ skills. The courses are crafted in a way Theory & Demonstration), unseen portfolio, Faculty/Mentor Feed- that the practical aspect of each domain examinations or class tests, Class- back & Reviews; work on Display supports local market needs, with local room Interaction, Peer to Peer and evaluation critiques through- techniques, traditional art and culture, Learning, Verbal and Visual Pre- out the year with the emphasis and hand work. This is inculcated in the sentations, Research & practical given to evaluating technical un- student alongside modern inputs, thus explorations, Self managed Inde- derstanding, exploratory ap- enabling them to start their career with pendent Study, Work Display & proaches and effective capabilities needed for small and edium Exhibits, Classroom Hands-on. communication. industries.

Note : The contents and sequence of Programme - Fashion & Textiles delivery are subject to change as per Programme Pathways -Fashion ...... 61 industry needs. 63 Textile ...... All the 3 Year courses detailed are vocational in nature and are designed Programme - Interior Design to be delivered over a period of 3 hours Programme Pathways -Interior ...... 65 only in the first half of the day. Students are expected to vacate the campus by 1 pm. Campus resources Programme - Jewellery Design and facilities are available to these Programme Pathways -Jewellery...... 67 students only up to the said time.

60 FACULTY OF VOCATIONAL STUDIES IN DESIGN FASHION

Course Intent he programme is tailormade for garment industry professionals from the areas of apparel design, Tconstruction and technology. The curriculum of the programme has been structured to meet the requirements of the industry and has been specially designed with a view to help aspirants who would like to join the fashion industry as well as for those who are already working in the garment industry, whose skills would be upgraded. The course prepares candidates for absorption into the industry in the areas of sample coordination, merchandising and production.

Portfolio Drawings, sketches, Illustrations, Visu- als and Renderings with Computer-Aided Design (CAD), Trend and Forecast Visu- als and Illustrations, Industry Standard Specification Sheets

Career Prospects Fashion design students are capable of associating with Export Houses. They can also fit into the role of a Fashion Co- ordinator, Fashion Merchandiser, Prod- uct Development Assistant, Quality Control Assistant, and Teachers of technique.

61 FACULTY OF VOCATIONAL STUDIES IN DESIGN INDUSTRY SPEAK FASHION

Course content For Internships and Place- Year 1 Skills Foundation/ Computer Applica- ments tions-I / Sewing Production & Machinery Cheersagar Exports, Jaipur • Dalmia Group, Equipments / Sewing techniques - ma- Surat • Hoffman Jeans, Kolkata • Lifestyle chine & hand / Pattern Making – I / Intro- International Pvt. Ltd. • Lodha Impex, Jaipur duction to Textiles / Basic design & • Mahima Madaan, Jaipur • NexGen Clothing design ideas/ History of Fashion / Fab- ric Studies / Pattern Making-II / Garment Company, Mumbai • Pratap Sons, Jaipur • Construction-I / Fashion Illustration – I / R&B International, Kolkata • Reliance Retail, Style Reading Pattern Making Bangalore • Robe - The Lavish Attire, Jaipur Pramod Yadav Principal, ATDC, Jaipur Year 2 • Shivangi Inc.Export, Jaipur • Shuchi VC, “I know about Arch and its Fashion Illustration – II / Traditional Indian Jaipur • Shopper's Stop, Jaipur • Vasansi, Textiles Pattern Making-III / Garment Jaipur • Weaver's Studio, Kolkata • Zari, activities for a decade now and I Construction-II / Textile Dyeing & Printing Jaipur am happy to know that the stu- / Style Reading Pattern Making / Costing dents are getting good place- of Apparel Products / Computer Applica- tions -II/ Pattern Making-IV/ Garment ments and are contributing to the Construction-III / Style Reading Pattern fashion Industry in India and Making/ Fashion Merchandising – I / overseas.” Computer Applications -III / Internship

Year 3 Basic Design (Textile Print)/ Apparel Pro- duction Planning and Control / Fashion Marketing – II / Grading / Pattern making (Kids wear) / Garment Construction-III / Style Reading Pattern Making / Case study of Designer’s / Professional Prac- tice/ Market Study (Industry based) / En- trepreneurship / Computer Applications IV/ Portfolio

62 FACULTY OF VOCATIONAL STUDIES IN DESIGN ALUMNI SPEAK TEXTILE

Course Intent Career Prospects extile is the back bone of the The program prepares students for a fashion industry. It is today a wide range of careers as a key team highly competitive and fast evolv- player in the Textile industry in Export Ting industry and also serves through its Houses, Fashion Labels, independent application & use in the fields of interi- and collaborative Design Studios, Buy- ors, automobile, medical and many ing Houses, Handloom Cooperatives, the others, Textile Design is a vocational Handicrafts sector, NGOs engaged in course inculcating a broad spectrum of design intervention and sustenance of technical skills across vocational textile traditional skill sectors, as coordinators Khalid Shah design, professional practices, merchan- and assistants to Textile Curators in Textile Designer, 2010, Mayur dising, and marketing, making one com- Museums and Exhibits, Fabric Develop- Suitings, Bhilwara petent to fit into teams in industry. ers, Brand Managers, Merchandisers “ARCH provided me with a very and Production Managers. friendly work environment and technological inputs. Thanks to this, I am able to be effective in the industry.”

63 FACULTY OF VOCATIONAL STUDIES IN DESIGN TEXTILE

Course content Portfolio Year 1 Final art works / sample pieces of Design Skills Foundation/ Communication Skills/ Computer Fundamentals/ Basic Design Concepts/ Material and technical projects (Printing, Dyeing, Study/ Visualization and Representation/ Introduc- Weaving & Embroidery), 2D & 3D texture li- tion to textiles/ Visual Studies/ Textile science – I/ braries, CAD outputs for printing and weav- Fabric Studies/ Textile Ornamentation/ Traditional In- ing with all detailed specifications, hard dian Textiles/ Pattern Making and Stitching for Home Products/ Introduction to Computer Graphics – I materials explorations and developments, illustrations, technical specification sheets, a Year 2 collection of coordinated textile samples, re- Textile Dyeing/ Textile Printing/ Knitting Technology/ search and project documentation. Introduction to Computer Graphics – II/ Structured Textiles/ Computer Aided Print Design/ Textile Sci- ence – II/ Textile Merchandising/ Textile Costing/ In- dustry Internship For Internships and Place-

Year 3 ments A.L. Papers, Jaipur • Cotler House, Jaipur Computer Aided Woven Design/ Visual Merchandis- ing/ International Marketing/ Advanced Computer • Jaipur Rugs, Jaipur • Mangalam Exports, Graphics/ Textile Quality Standards/ Craft Study/ De- Jaipur • Manish Textiles, Jaipur • Suprint velopment and Documentation/ Graduation Project Textiles Pvt. Ltd, Jaipur

64 FACULTY OF VOCATIONAL STUDIES IN DESIGN INTERIOR

Course Intent Portfolio design Supervisors for implementa- n the past, Interior Design was Drawings, Project Presentations, tion of projects, creators of plan draw- put together instinctively as a sketches, Illustrations, Visuals ing, and contribute in a practical way part of the process of building. and Renderings with Computer- to important aspects of executing the IThe profession of interior design has Aided Design (CAD), Photographic elements of interior. been a consequence of the develop- images and 3D Views and render- ment of society that has resulted ings, Estimation and creating For Internships and from the development of industrial EODs, DVDs of Power Point processes. The pursuit of effective presentation etc. Placements Architect Sanjay Kothari, Jaipur use of space and functional design • Benzel Design & communication has contributed to the development Career Prospects • 3D Designs Jaipur • Espacio of the contemporary interior design We have a growing reputation for Jaipur • Goyal Arts Jaipur profession. The course addresses all developing our students with cre- • Stapthya Jaipur • UDB, Jaipur aspects of design, structure, light ative & interdisciplinary skills who • Mangalam arts • Innovative Archi- ventilation & color with an ability to are able to adapt to diverse profes- tects • Interare World become part of an environment, re- sional situations, they can work sponsible for creating them. with established Interior Designers & Architects. They can be Interior

65 FACULTY OF VOCATIONAL STUDIES IN DESIGN ALUMNI SPEAK INTERIOR

Course content Year 1 Skills Foundation/ Drawing basics/ Orthography/ Iso- metric/ Textures and rendering/ Building Materials/ Construction materials and technique for interior design/ Soft furnishings/ Furniture drawing/ Floor and floor finishes/ brick and stone masonry/ Doors and Windows Radhika Raj Sharma Visual Merchandiser, Shoppers Year 2 Elements of services in interiors like lighting acoustics Stop sanitation etc./ Interior furnishings/ Painting Interiors/ “Under the guidance of expert Planning and drafting Residential layouts/ Partitions / faculties & the excellent setup at Panelling / Staircase construction/ False ceiling/ Auto ARCH, my course allowed me CAD “out of the box” thinking and Year 3 taught me to pursue interesting Advanced services/ commercial planning and retail ideas in the retail industry.” planning/ Landscaping / Estimation and Costing / National building code basic/ PERT/ CPM

66 FACULTY OF VOCATIONAL STUDIES IN DESIGN JEWELLERY

Course Intent niques; with adequate understanding Career Prospects he course aims at integrating of safety measures and requirements; Required exposure in this the finer aspects of technology and an ability to respond to customer course would enable students to and the industrial aspects of queries. take up roles as assistants to Jew- Tjewellery product development in- ellery Designers, Corel Draw drafts- cluding material sourcing & Portfolio men, CAD Designers, Product processes with the various levels of Conceptual Sketches, Computer- Development Executives, Sampling production from drafting and preci- Aided Design (CAD) Drawings, Manager, Production Managers, sion orientation to final sampling and Sketches from Industrial Design Merchandisers, Entrepreneurs vendor based manufacturing at vari- Projects and Specifications, Prototype interested in starting their own busi- ous levels of production. Demand Images, and documentation. ness etc. Craft Persons, Jewellers would be for people with a command and their family members can benefit over the skills and techniques of vari- immensely from this course. ous jewellery manufacturing tech-

Jewellery Design student working in the Manufacturing Lab at ARCH Earrings inspired by Surrealism. Designed by Swati Bhardwaj and developed in Jewel CAD

67 FACULTY OF VOCATIONAL STUDIES IN DESIGN ALUMNI SPEAK JEWELLERY

Course content For Internships and Year 1 Design Foundation/ Fundamental Theory of Jewellery De- Placements sign and Context/ Gemmology-I/ Metallurgy-I/ Computer • Derewala Jewellery Industry, Basics/ Jewellery Sketching and Rendering/ Jewellery De- Jaipur • Vaibhav Gems Ltd., sign and Practice- Gold Jewellery/ Jewellery Manufacturing Jaipur • Gemco, Jaipur • Gossils Year 2 Exports, Jaipur • Mine Jewellery, Gemmology-II/ Metallurgy-II/ Jewellery Design Marketing/ Jaipur • Toshniwal Exports, Corel Draw/ Diamond Studies/ Jewellery Design and Prac- Jaipur • Vinayak Jewels, Jaipur tice- Diamond Jewellery/ Jewellery Manufacturing/ • Oriental Gems, Jaipur • Pink Industrial Internship Shubham K Raj City Gold, Jaipur • Sambhav Marketing Head, Amrapali Year 3 Gems, Jaipur • Shine Jewellery, Jewellers Ltd. Jewel CAD/ Jewellery Design and Practice - Kundan Jaipur • Silvex Images, Jaipur “I loved the challenges posed Meena Jewellery/ Jewellery Manufacturing/ Professional • Clarity Gold, Jaipur Practice in Jewellery/ Entrepreneurship/ Portfolio for me during the course which developed my ability to perform in the demanding conditions of industry.’’

Cluster Ring Rendered in Jewel CAD Cluster Ring produced through Cocktail Ring Designed by student in software by a student at ARCH CAMMing by a student Jewel CAD software

Deepak Sharma Jewel CAD Designer, Amrapali Jewellers Ltd. “The Faculty had been great. They taught us skills that have proved to be invaluable Students working in the Jewellery manufacturing lab Ring Designed by student in Jewel CAD software in our career.”

68 69 FACULTY OF COMMERCE AND MANAGEMENT STUDIES

hese courses at Arch are affili- agement fields. On the successful Civil Services, Banking and Insur- ated and duly recognized by completion of these courses, a stu- ance etc. the University of Rajasthan dent also gets an internationally rec- A student is exposed to a number of Tand are offered as add-on courses to ognized graduation degree, thereby useful subjects inside the courses the Design course streams, an added enabling one to stand out in the that equip them with the knowledge incentive to get a recognized degree crowd of designers, with an added of operational aspects of a business along with their Design diplomas and feather in their cap. and hence enable them to solve busi- degrees. The courses augment the This graduation further paves the ness problems towards becoming a learning of students in the field of way for Post graduation and also better entrepreneur or more effective Business Administration, being the opens the doors to various competi- manager. precursors to the Commerce & Man- tive examinations including that of

Programme - B.B.A ...... 71 Programme - B.Com ...... 72 Programme - M.A/ M. Sc./ M.Com. (GPEM) ...... 73

70 FACULTY OF COMMERCE AND MANAGEMENT STUDIES

BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) DEGREE COURSE

he BBA course aims at devel- issued by COBSE, Delhi or the Asso- oping a student's intellectual ciation of Indian Universities (AIU), Course Contents ability, executive personality New Delhi. Year 1 Fundamentals of Business Organization/ Busi- and managerial skills through an The full time B.B.A. T Affiliation: ness Communication skills/ Legal aspects of appropriate blend of business and course offered by Arch is duly affili- Business/ Fundamentals of Accounting/ Mana- general education. The BBA course ated to the University of Rajasthan, gerial Economics/ Fundamentals of Computer/ assists the student in understanding meaning thereby that the student Principles and Practices of Management/ Entre- and developing the unique leader- enrolled for the course gets a B.B.A. preneurship and Small Business Management/ ship qualities required for success- degree from the University of Ra- Fundamentals of Co. Law,/ Strategic Manage- ment/ Financial Management/ HR Management fully managing business functions, jasthan only upon successful comple- an organizational unit or an enter- tion of the course. Year 2 prise. The course aims at equipping Exam pattern: Semester based ex- Marketing Management/ Risk & Insurance Man- the students with the knowledge and amination pattern. Exam is con- agement/ Personality Development and Human Skills/ Tourism Marketing/ Industrial Management/ skill sets required to evolve as a suc- ducted by the University of Business Statistics/ Human Resource Develop- cessful manager. Motivated Rajasthan twice in an Academic year ment/ Practical Aspects of Risk & Insurance Man- by the positive response for for the Odd & Even semesters re- agement/ Advertising and Sales Promotion/ the course, Arch is happy to also spectively. Consumer Behavior and marketing Research/ In- offer the BBA degree course as a Pedagogy: ternational Business/ Project Report & Viva Voce standalone course to its beneficiaries • Classroom lecture sessions Year 3 (without Design education) to hone • Case study discussions Services Marketing/ Quantitative Techniques for their business skills and provide an • Group discussions Management/ Research Methods in Business insight into the world of manage- • Team building activities Management/ Production and Materials Manage- ment/ Organizational Behaviour/ / Business ment. • Role plays Budgeting/ Compensation Management/ Man- Course duration: 3 years (mini- • PowerPoint presentation based agement Information Systems/ Fundamentals of mum) comprising of 6 Semesters learning Banking/ Export Marketing/ Leadership Skills & Eligibility: Candidates must have • Video clips based learning Change Management/ Group Discussion & Pres- passed 10+2 or equivalent in any • Research project based learning entation stream from any recognized Board • Field activities based learning * and having secured at least 48% Programme Pathways - UNDER GRADUATE LEVEL COURSES marks in aggregate or equivalent CGPA in the qualifying exam. Courses Duration Eligibility Award Admission criteria * Conditions apply for Non-Rajasthan applicants B.B.A. 3 years 12 th (in any stream with Graduation Personal • Overseas students are required to at least 48% marks) degree (BBA) Interview submit an Equivalence Certificate

71 FACULTY OF COMMERCE AND MANAGEMENT STUDIES

BACHELOR OF COMMERCE (B.COM.)-PASS COURSE

ommerce & business is the • Overseas students are required Course Contents lifeline of the economy of any to submit an Equivalence Certi Year 1 nation. Beginning 2013-14 ficate issued by the Association of CArch introduced the full time 3-years Indian Universities, New Delhi. Corporate accounting/ Business Statistics/ Commercial Law/ Business Organization/ course of Bachelor of Commerce Affiliation: The B.Com. course of- Business Economics/ Banking & Finance/ (B.Com.) for its design course stu- fered by Arch is duly affiliated to the General Hindi/ General English/ Environmental dents as an add-on along with the University of Rajasthan, meaning Studies/ Elementary Computer Applications Design Diploma/ Certificate etc. Mo- thereby that the student enrolled for tivated by the positive response for the course gets a B.Com. degree from Year 2 the course, Arch is happy to also offer the University of Rajasthan only upon Direct Taxes/ Cost Accounting/ Company Law the B.Com. degree course as a stand- successful completion of the course. and Secretarial Practice/ Management/ Eco- nomic Environment in India/ Elements of Fi- alone course to its beneficiaries Exam pattern: Annual examination nancial Management (without Design education) to hone pattern. Examinations conducted by their business skills and gain an in- University of Rajasthan, which ten- Year 3 depth insight into the world of com- tatively commence in the month of Theory & Practice of Auditing/ Management merce. The course aims at providing Feb/ Mar Accounting/ Functional Management/ Sales Promotion and Sales Management/ Rural De- a strong foundation and an expert, Pedagogy: velopment and Cooperation/ Business Budg- industry oriented guidance in the • Classroom lecture sessions eting core areas of • Citation based learning • Accountancy & Business Statistics • Group discussions (ABSt) • Team building activities • Business Administration (B.Ad.) • Role plays • Economic Administration & • PowerPoint presentation based Financial Management (EAFM) learning The curriculum is all geared up to • Video clips based learning take care of even those who, educa- • Problem based teaching tionally, are not from a Commerce background. Course duration: 3 years (minimum) Programme Pathways - UNDER GRADUATE LEVEL Eligibility: Candidates must have passed 10+2 or equivalent in any Courses Duration Eligibility Award Admission stream from any recognized Board criteria and having secured at least 45%« B.Com. 3 years 12 th (in any stream with Graduation Personal marks or equivalent CGPA in the at least 45% marks) degree Interview qualifying exam. (B.Com.) « Conditions apply for Non-Rajasthan applicants

72 FACULTY OF COMMERCE AND MANAGEMENT STUDIES M.A/ M.Sc/ M.Com. (GPEM) Garment Production and Export Management

he direction and focused ap- drafting, covering the global nature of Career Prospects proach of the Garment Produc- fashion trends and market surveys. Student can find placement in Apparel tion and Export Management The students get an opportunity to Export Industry. They can become Pro- Tcourse inculcates the ability to de- develop an analytical approach to ex- duction Managers, Production Supervi- velop and channelize creativity to- port management and expose them- sors, Quality Control, Quality Control wards constructive ideas. The Post selves to the basic product / Executives, Fashion Merchandiser, Graduate course is open to student manufacturing knowledge laying em- Buying Agents or establish themselves graduates from any stream – Science, phasis on export merchandising, its as Entrepreneurs. Arts, Commerce, and the PG degree principles and techniques, knowledge awarded will be in accordance with of accounting and documentation in Course Contents their previous academic background. foreign trade. The candidate gets an Year 1 The curriculum is structured to keep opportunity of a hands-on industrial Fashion Studies / Garment Production Technology the students abreast with interna- experience during internship. The / Pattern Making & Draping (Women's Wear Proj- tional trends in garment design and final assessment culminates in a the- ect)/ Clothing construction / Apparel Dress De- signing & Workshop / Business Environment & build their capacity to understand, sis project. Practical Accounting / Business Entrepreneurship articulate and execute a design brief. Affiliation: The full time GPEM & Sales Promotion / Internship. The curriculum enables the students course offered by Arch is duly affili- Year 2 to make patterns and garments of ated to the University of Rajasthan, Textile Designing / Dyeing & Printing (Indian wear impeccable quality. The programme meaning thereby that the student en- project) / Testing and Quality control / Export Mar- focuses on change and innovation rolled for the course gets a M.A/ M.Sc/ keting and Documentation / Business Communi- management, IT, Integrated market- M.Com. degree from the University of cation Technology /Computer Aided Designing / Business Communication & Accounting / Function ing and export supply chain manage- Rajasthan only upon successful com- Management/ Research Project ment. The course is designed to pletion of the course. develop elementary technical and designs skills. The course equips the students with the knowledge related to the type and properties of fibre/ yarn, dyeing, printing and finishing, terminology used in the apparel in- Programme Pathways - POST GRADUATE LEVEL COURSES dustry; merchandising and aspects of Courses Duration Eligibility Award Admission production such as cutting, sewing, criteria spreading and marker making etc. Post Graduate 2 years Graduation (in any Post Graduation Personal Students are introduced to the tech- Degree in stream with at least Degree (GPEM) Interview nical process of garment construction; GPEM 48% marks) which include pattern cutting and

73 74 The Visual Arts department offers a program in Applied Arts. Students get a supportive learning environment to research and explore different media and originate and communicate contents using various tools & techniques.

75 FACULTY OF VISUAL ARTS

Bachelor of Visual Art (B.V.A.) course is 20 years. Course content he course of B.V.A. is aimed at Affiliation: Specialization in Applied Arts those who have a passion for The full time B.V.A. course offered by Visual arts and want to carve Arch is duly affiliated to the Univer- Year 1 (Foundation) Tout their niche in the area of Visual sity of Rajasthan, meaning thereby Fundamentals of Visual Arts/ Study/ Composi- communication. The course provides that the student enrolled for the tion/ Design in Applied Art/ 3D Design/ Print Making an opportunity to the students to course gets a B.V.A. degree from the specialize in University of Rajasthan only upon Year 2 • Applied arts. successful completion of the course. Advertising Art and Ideas -1/ History of Art and Design (Aesthetics)-1/ Graphic Design- The course would enable a student to Exam pattern: 1/ Drawing/ Photography and Reproduction become a successful visual arts pro- Annual examination pattern. Exam Technique -1/ Computer Graphic-1 fessional. is conducted by University of Course duration: Rajasthan only at the end of every Year 3 Advertising Art and Ideas -2/ History of Art 4 years (minimum): academic year. and Design (Photography and Reproduction • Foundation course: 1 year Pedagogy: Technique)/ Graphic Design-2/ Drawing-3/ • Specialization course : 3 years • Classroom lecture sessions Photography and Reproduction Technique - Eligibility: • Power Point presentation based 2/ Computer Graphic-2 Candidates must have passed 10+2 learning Year 4 or equivalent in any stream from any • Video based learning Advertising Art and Ideas -3/ History of Art recognized Board and having secured • Project based learning and Design (Postmodern Advertising)/ at least 48% marks or equivalent • Field activities based learning Graphic Design-3/ Drawing-3/ Photography and Reproduction Technique -3/ Computer CGPA in the qualifying exam. • Demonstrations by visiting Graphic-3 • Overseas students are required artists to submit an Equivalence Certifi- cate issued by the Association of Indian Universities, New Delhi. • Maximum age limit for getting admission in BVA Foundation

Programme Pathways - UNDER GRADUATE LEVEL COURSES Courses Duration Eligibility Award Admission criteria

B.V.A. 4 years 12 th (in any stream with Graduation Written aptitude at least 48% marks) Degree (BVA) test followed by a Personal Interview

76 Short Term Courses are professionally designed as per the needs of different individuals. Modules are crafted in a way that enables people to learn in a flexible manner.

77 FACULTY OF SHORT TERM PROFESSIONAL COURSES

Edexcel Assured Courses LCCI Certified Courses

he short-term courses at ARCH are the simplest LCCI (The London Chamber of Commerce & Industry) and quickest way of learning specialised modules International Qualifications from Pearson are among the as per the needs of different individuals. Arch has best recognized and most highly regarded business-re- Tcreated programmes designed for home-makers, working lated qualifications in the world. The qualifications in- professionals, executives, international students etc. clude vocationally-related qualifications that cover the ARCH uses simple, unique and innovative tools and key areas of business, as well as language and teaching methods to get you started, and the programmes are qualifications. crafted to suit the maximum utilization of time and par- Arch Academy of Design offers 9 selected courses on ticipation enabling people to learn skills effectively and different domains of LCCI Certifications implementing use them as required. each course as per the standards set by LCCI. Arch The Edexcel Assured status ensures that ARCH quality Academy is the first & only Approved LCCI Centre in processes achieve the Edexcel standard - an independent India at present. international quality benchmark recognized all over the world. This is an important reassurance to learners on each programme that they get universal standards. Edex- cel Assured & ARCH will jointly issue an Internationally recognized certificate to the student. All of these courses are ‘Edexcel Assured’.

Programme - Fashion and Textile ...... 79 Jewellery and Gemmology ...... 81 Interior Design...... 83 Craft and Accessory Design...... 84 Graphic Design...... 85 LCCI Courses ...... 86

78 FACULTY OF SHORT TERM PROFESSIONAL COURSES SHORT TERM COURSES

FASHION & TEXTILES Title Duration Title Duration

Fashion Illustration 100 Hours Pattern Making & Garment 100 Hours Covers fashion figure and garment interpre- Construction tation, Students will learn draping and sur- Student will learn basics of pattern making face texture of the fabric together with and how to interpret a fashion sketch, work- technical drawing. ing drawing, specification sheet and manip- ulate blocks to create a range of different Fashion Draping 100 Hours styles. Learners will explore the two- and three-di- Pattern Making & Garment 100 Hours mensional parameters of pattern cutting Construction – Indian wear and garment production Students would learn basics of Indian wear Fashion Styling 100 Hours pattern making and direct drafting method The course will teach students to become Pattern Making & Garment 100 Hours fashion stylist who selects each item appro- Construction – Western wear priately so that they compliment and har- Student will learn basics of pattern making monize with all the other components and how to interpret a fashion sketch, work- successfully. ing drawing, specification sheet and manip- Fashion Merchandising 100 Hours ulate blocks to create a range of different Fashion merchandisers study and interpret styles and produce sample patterns forecasts and trends to decide colours, tex- Print Design & Development 100 Hours tures, fabrics, silhouettes, embellishments, This module imparts the basic knowledge of and accessorisation. print development among learners. Fashion Boutique Management 100 Hours Weaving 100 Hours The course has been designed to provide en- Students will be taught the basic concepts trepreneurial guidelines and design inputs and theory of weaving and introduced to for boutique management. the different types of looms and weaving techniques.

79 FACULTY OF SHORT TERM PROFESSIONAL COURSES SHORT TERM COURSES

Title Duration Title Duration

Textile Surface Design 100 Hours Fashion Design 300 Hours Students will learn how they can add value The course covers in-depth understanding of to an already existing fabric covering basic apparel industry, fibre to fabric knowledge, embroidery stitches, fabric manipulation pattern making, fundamentals of technol- and adornment techniques. ogy for garment industry, garment machinery and equipment, spreading and cutting Computer Aided Fashion Design 150 Hours of garments and garment construction and The course lays emphasis on Fashion CAD fashion illustration, surface ornamentation, software such as Corel Draw & Photoshop draping, quality control and assurance in and enables the participants to pursue pro- garment industry and costing. fessional careers in Illustration & Fashion De- sign Development Textile Design 300 Hours The students will learn about the technical Computer Aided Textile Design 150 Hours processes and properties of textile materials The course lays emphasis on Fashion CAD and techniques that could be put to use in a software such as Corel Draw & Photoshop practical scenario.

80 FACULTY OF SHORT TERM PROFESSIONAL COURSES SHORT TERM COURSES

JEWELLERY & GEMMOLOGY Title Duration Title Duration

Craft Based Jewellery Design 100 Hours Jewellery Manufacturing 100 Hours Understanding of Traditional Jewellery To understand basic techniques of jewellery crafts of India and come up with a contem- manufacturing such as surface finishes on porary range of Fashion jewellery metal, stone setting techniques, to develop skills to work with tools and machines used Traditional Jewellery (Kundan 100 Hours in jewellery manufacturing Meena & Enameling) Understanding of Traditional Kundan 2-D Designing (Corel Draw) 100 Hours Meena Jewellery Craft technique of India Understanding and Digital knowledge up and Contemporary Enamel techniques gradation of students to industrial and contemporary requirement of jewellery, the Jewellery for International Market 100 Hours Corel DRAW 2D software used for drafting To expose the students to International brands of jewelry, Origin and evolution of Gem Identification & Processing 100 Hours the Brand, Design language and style evolu- Acquire a thorough knowledge and identifi- tion, product Development, Influence of cation of all precious and semi precious gem Fashion, Collections and Techniques, Market stone cutting and faceting techniques of presence of the brand and its Clients, Pro- precious and semi precious gem stones, motion, Visual Merchandising, Packaging, rough to finish, lapidary process, different cuts & shapes of stones. Contemporary Enamelling 100 Hours Understanding of Contemporary Enamelling 3-D Design Jewel CAD 150 Hours techniques of Italy and France Understanding and Digital knowledge up gradation of students to industrial and con- Diamond Jewellery Design 100 Hours temporary requirement of jewellery. Understanding of Diamond and different market of Diamond jewellery.

81 FACULTY OF SHORT TERM PROFESSIONAL COURSES SHORT TERM COURSES

Title Duration Title Duration

Computer Aided Jewellery Design 150 Hours Jewellery Illustration & Design 150 Hours Digital knowledge up gradation of students To bring out a new generation of effective to industrial and contemporary requirement jewellery professionals with enterprising of jewellery and conceptualizing skills towards creating benchmark in jewellery engaging references Couture Jewellery - Jewellery 150 Hours like heritage culture and crafts. Range Development for Interna- tional Luxury Brands Jewellery Design 300 Hours To expose the students to International Lux- To bring out a new generation of effective ury brands of jewelry, Origin and evolution jewellery professionals with enterprising of the Brand, Design language and style and conceptualizing skills towards creating evolution, product Development, Influence benchmark in jewellery. of Fashion, Collections and Techniques, Mar- ket presence of the brand and its Clients, Promotion, Visual Merchandising, Packag- ing, Price points.

82 FACULTY OF SHORT TERM PROFESSIONAL COURSES SHORT TERM COURSES

INTERIOR DESIGN Title Duration Title Duration

Interior Design 300 Hours Furniture Design 100/150 Hours This is a course that will give a design based This module caters to the details of furniture orientation to the students along with prac- designing. tical aspect. Visual Merchandising 100 Hours Landscape Design 150 Hours This module aims to train the learner to go A specialized course to impart the education into the field of visual merchandising on landscaping the interior as well as the exterior environments Retail & Exhibition Design 150 Hours This course caters to designing the retail Computer Aided Design for Interior 150 Hours outlets as well as the exhibitions & Exterior Study of the software needed for the Inte- Architectural Heritage Restoration 150 Hours rior, Architectural as well as the landscape This will focus on the restoration of the old design. or heritage buildings with the details the architecture needed for the same Home Styling 100 Hours It’s a course that would focus on the basics of home styling.

83 FACULTY OF SHORT TERM PROFESSIONAL COURSES SHORT TERM COURSES

CRAFT & ACCESSORY DESIGN Title Duration Title Duration

Wood Craft Accessory Design 100 Hours Terracotta Craft Accessory Design 100 Hours To understand and explore different kinds Understanding of Terracotta craft tech- of Wood and its resources, Wood craft techniques of India and its processes niques of India and its processes Metal Craft Accessory Design 100 Hours Leather Craft Accessory Design 100 Hours To understand and explore different kinds To understand and explore different kinds of metal and its behaviour, Metal craft tech- of leather and its resources, different niques of India such as goldsmithing, silver- Leather craft techniques of India and its smithing, enamel craft etc. and its processes processes Fashion & Life Style Accessory 300 Hours Textile Craft Accessory Design 100 Hours Design To understand and explore different kinds To bring out a new generation of effective of Textile fibres, Different Textile craft tech- design professionals with enterprising, con- niques of India such as Tie and Dye, Shibori, ceptualizing and managerial skills towards Dhaboo, Block Printing, Weaving, Zardosi creating benchmark by establishing individ- etc. and its processes. ual style in the global arena of Fashion and Lifestyle Accessories engaging Indian references like heritage culture and craft.

84 FACULTY OF SHORT TERM PROFESSIONAL COURSES SHORT TERM COURSES

GRAPHIC DESIGN Title Duration Title Duration

Graphic Design for Beginners 300 Hours Photoshop and Graphic 100 Hours This basic course looks at how you can build Manipulation a brand identity and the basic collateral This course gives basic Introduction to the publicity material one needs to build and digital darkroom and how to enhance Im- spread awareness of that brand ages captured by a digital camera of phone camera to make it ready for print communi- Basic Photography 100 Hours cation Basics of Digital camera Handling and how to compose and take good photos, the basic Drawing, Sketching & Rendering 100 Hours formats and compositional credos Techniques for Design This course enhances observation, quick Graphic Design for Advertising 300 Hours sketching and comprise on the spot exercises This will cover everything from Typography and time rendered techniques to make a to Titling Films, Animation to Audio Visual product, architecture, nature in different sit- aids, Corporate Identity to Brand and Adver- uational conditions tising Communication. Simple Animation for Communica- 100 Hours tion Simple Gif and Flash animation techniques using Adobe Photoshop and Flash to create effective web scrollers and animations.

85 FACULTY OF SHORT TERM PROFESSIONAL COURSES SHORT TERM COURSES

SHORT TERM COURSES FROM LCCI Title Duration Title Duration

Level 1 Certificate in Travel and Tourism 150 Hours Level 3 Certificate in Contact Centre 150 Hours This qualification provides a first introduc- Supervisory Skills tion to the study of the travel and tourism This qualification is suitable for those who industry. It is intended to provide a basic un- already have the knowledge, understanding derstanding of how the tourism system and skills needed to work competently in a works and how its individual components Contact Centre call handling role, and now are linked and interdependent. wish to progress to a supervisory or senior role where they will be expected to lead a Level 3 Certificate in Principles and 150 Hours team and handle non-routine and complex Practices of Management customer calls autonomously. This qualification is intended for candidates who are intending to begin, or have recently Level 2 Certificate in International 150 Hours commenced a career in management. Retail Operations The aim of this qualification is to allow can- 150 Hours Level 4 Certificate in English for didates to develop a broad understanding Business of how a retail outlet operates and func- The aim of this syllabus is to enable candi- tions & develop a clear understanding of the dates to develop the ability to understand individual’s role in providing customer serv- authentic business texts, write English in a ice in the retail industry. wide variety of ways within an extensive range of business contexts & express them- Level 3 Certificate in Advertising 150 Hours selves orally in a clear and appropriate busi- This qualification is intended for those be- ness style. ginning their careers in advertising either in Level 3 Certificate in Selling and Sales 150 Hours a commercial or industrial company or in a Management non-profit organisation (such as a charity, This qualification is intended for those who trade association or government depart- are working, or are preparing to work, in ment) that undertakes advertising on an ex- sales and require a knowledge and under- tensive scale. standing of selling techniques and how to manage the sales process. JETSET Levels 1-7 150 Hours Level 1 Certificate in Written English for 150 Hours ESOL International qualifications are in- Tourism tended for candidates who are not native speakers of English and who wish to achieve The qualification is for candidates who wish a high quality, internationally recognised to communicate effectively, in written Eng- qualification in English that is available and lish, at a customer liaison level within the recognised world-wide. hospitality, travel and tourism industry.

86 The Project Consultancy Cell delivers responsible design & business services that drive business values, raises social benefits and helps support the communities we work for.

87 PROJECT CELL- DESIGN DEVELOPMENT & CONSULTANCY

PROJECT CONSULTANCY CELL

The Project Consultancy Cell offers a comprehensive range of well designed support services to its partners including Govt. agencies, Not-for-profit / Corporate institutions & grassroots Micro Enterprises and provides dedicated business solutions to suit the growing aspirations of its clients

MISSION

• To be a preferred global partner dissem- • To provide Design & Product develop- inating pragmatic Design & Entrepre- ment, Branding and Design sensitized neurial skill oriented programmes and business services to the industry livelihood solutions to develop craft based micro-enterprises as viable av- • To implement innovative, sustainable & enues for sustainable employment replicable models (pilot interventions) and undertake Research & Develop- • To facilitate transformation of budding ment projects, to strengthen heritage design students into socially responsible craft value chains in India for inclusive Design Entrepreneurs with ethical busi- growth ness sense to create change agents on the forefronts of social transition, worldwide

88 PROJECT CELL- DESIGN DEVELOPMENT & CONSULTANCY

JAIPUR METRO ACCESSORIES

Belt

AIPUR METRO- ARCH Joint Initiative J(JMRC Uniform Design Collection)

Being one of the leading Tie Pin & a pair of Cufflinks Design Institutes of Ra- jasthan, Arch was selected by Jaipur Metro Rail Cor- Corporate Staff- Corporate Staff- Maintenance Staff- poration (JMRC) for ‘Metro Summer Wear: Female Summer Wear: Male Summer: Male & Female Uniform Design Contest’ and it won the competition by successfully designing the official uniforms for Handkerchief Jaipur Metro employees under six staff categories – Corporate, Customer Rela- tion Assistant, Station Controller, Junior Engi- neers, Maintenance & Out- sourcing Staff.

Socks

Corporate Staff- Corporate Staff- Maintenance Staff- Winter Wear: Female Winter Wear: Male Winter: Male & Female Shoes

89 PROJECT CELL- DESIGN DEVELOPMENT & CONSULTANCY JAIPUR METRO

“I would take this opportunity to say that the quality of service offered by Arch Academy of Design under ‘Jaipur Metro Uniform Design’ project has been highly impressive. Congratulations to Arch for successfully completing the designing of Jaipur Metro Staff Uniform in a true professional sense. I appreciate the excellent work done by the Arch team and wish great success for its Customer Relation Customer Relation Junior Engineer - Summer Junior Engineer - future endeavours.” Assistant- Winter Wear: Assistant - Summer Wear: Wear: Female Summer Wear: Male Female Male Nihal Chand Goel, CMD, Jaipur Metro

“M/s. Arch Educational Society have done an excellent job of designing Jaipur Metro's uniforms. I congratulate the Academy and the Design team on a professional job executed with flair and dedication and I wish them all success in their future endeavours.” Susmeeta Srivastava Station Controller - Station Controller -Summer Outsourcing Staff- Female Outsourcing Staff -Male Director (Corporate Affairs) Summer Wear: Female Wear: Male Winter: Other Staff Summer Wear: Other Staff JMRCL

90 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY PROJECT EXECUTION

FASHION SHOW APPAREL DESIGN

PROJECT FROM KHADI BOARD Arch collaborated with Khadi Board & International designer Bibi Russel to develop a complete sample set for her men’s & women’s wear collection & making a complete set of design illustrations, specification sheets & production patterns. Designer: Sunita Yadav, ARCH Academy of Design

"Fashion is architecture: it is a matter of proportions." Coco Chanel Designer: Richa Lakwal, Arch Academy of Design

ARCH GABA Fashion Show 2012 at ARCH Show conceived and designed by Archana Surana

91 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY PROJECT EXECUTION

JEWELLERY DESIGN CRAFTS & ACCESSORY DEVELOPMENT OF DESIGN CRAFT SOUVENIRS

Arch Academy in collaboration with Access Development Services Livelihoods promotion organisation] successfully executed the Design initiative under the technical guidance of Ms. Iris Strill (Tex- tile Designer from France) to design and develop dedicated Craft Souvenirs for local & foreign tourists visiting Ranthambhore tiger reserve, benefitting both the Hand Wrought Iron Craft Designer: Benoy Thoompunkal, marginalised rural Craft Artisans Arch Academy of Design. and the Design Students. Project: Cocktail Rings Company: Vaibhav Gems Ltd. Client : ShopNBC, USA ( Year 2006 ) Stone used: marque sugarloaf cut blue chal- cedony, honeycomb cut rose quartz, sugarloaf cut citrine, blue topaz, teal diamonds, cham- pagne diamond Designer: Indrajit Das, ARCH Academy of Design Appliqué Hand-crafted ‘Cushion Cover’ & ‘Placemat’ made by the skilled rural women artisans of Barmer district, Rajasthan. Designer: Designer: Sanjay Joshi, Arch Academy Indrajit Das, of Design. Arch Academy of Design

Product : Wrist Watch, male - female Exercise: Fashion Accessories, Market : India Inspiration: Gothic Architecture, Designer: Aditya Jangid, alumnus Arch Academy of Design

92 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY PROJECT EXECUTION

EXHIBITION DESIGN TEXTILE DESIGN

Design of Theme Prints for Home Fashion: Pavilions - This print coordinate collec- exhibition tion represents home space fashion and showcases a structures, display specific theme as per the and lighting. brief & international color Complete forecast provided supervision by the customer of construction. For the Hand- loom and Handicraft Jivan Sandhya: A Project Export with an Old Age Home: Corporation of Upgradation of two shaft hand India (HHEC of woven fabrics of an Old Age India) 1994-97 Home where inmates were Designer: Benoy developing fabrics for napkins Thoompunkal, and dusters. Extra warp and Arch Academy extra weft introduced as value of Design. addition for better marketing.

Designer: Sumita Choudhury, Arch Academy of Design VISUAL MERCHANDISING

ARCH Space Forhex Handicraft Fair, Jaipur

Crafts Museum Shop, National Handicrafts & Handlooms Museum, Delhi Interiors, display & Lighting Designer: Benoy Thoompunkal, Arch Academy of Design.

93 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY PROJECT EXECUTION

INTERIOR DESIGN GRAPHIC DESIGN

Crafts Museum Shop National Handicrafts & Handlooms Museum, New Delhi Complete design of the interior, the shop exten- sion, display & Lighting, façade & fenestration. Design & production of shelving & display systems in construction Vaibhav Multiplex was one of the first 'balli'. Complete supervi- mall's in Jaipur and we designed the sion through all imple- mall with 2 INOX halls, Restaurants, mentation stages. Showrooms kiosk's etc. This project was Designer: done with Ar. Anoop Bartaria. Benoy Thoompunkal, Designer: Shikha Singh, Arch Academy of Design Arch Academy of Design.

Newspaper Design Hindustan Times Designer: Sabyasachi Kundu Arch Academy of Design

Project: Resort Inspiration: Drop of Water, Theme: Water; Designer: Rakesh Shirswa, Alumnus, Interior Design at ARCH

Designer: Apoorv Saxena, Alumnus, Interior Design at ARCH

94 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY PROJECT EXECUTION Cad Jewellery CAD ILLUSTRATION

Illustration Designer: Yashpal Dagur, Arch Academy of Design.

Front Right 3D ARCH Provides services in Digital Technology in Design through softwares such as CAD Cam, Auto CAD, Jewel CAD, NED etc according to Industry requirement. Using some of this software, students at ARCH have rendered all the above designs under the guidance of Yashpal Singh Dagur, Arch Academy of Design LIGHTING DESIGN Lighting in Interior spaces using a mix of ambient & dramatic light Designer: Benoy Thoompunkal, Arch Academy of Design

95 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY CRAFT DESIGN INTERVENTIONS

he Project Cell has made con- Metal, Stone & Lac sub-sectors) in tinuous collaborative efforts to Jaipur urban & semi-urban craft achieve livelihoods promotion clusters Tof craft artisans, sustainable design • Leather craft clusters across Gu solutions for its industry partners & jarat & Rajasthan (Kutch, Jaipur, promotion of new-age Design Man- Jodhpur, Jalore, Kishangarh, Na agers/ Entrepreneurs, and has been gaur & Pali districts) working closely with various national & international Govt./ Non-Govt. Or- ganisations, Design Institutions, In- dustry and International academic institutes. The Project Cell has been implementing diverse projects (skill up-gradation, innovative design & product development) intended to improve the craft Value Chains, enhance the Hand Printed Vegetable tanned Leather Bag incomes of the marginalised primary producers and transitioning them from a comparative to competitive advantage, in the following Handi- craft clusters and Craft sub-sectors within: • Textile clusters (Artistic Handloom Weaving, Hand- block Printing, Embroidery, Tie & Dye, Rogan Art and Appliqué) of Kutch and Barmer, Bikaner, Jaisalmer dis tricts in Gujarat & Rajasthan respec- tively Artisans producing Appliqué Table Linen Women artisans undergoing skill mapping & • Jewellery clusters (including (round table-cover) up-gradation training programme

96 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY DCH SKILL UPGRADATION FOR ARTISAN

n the year 2009, Wood Workshop, Textile Lab ARCH was sanctioned and Leather Workshop have a 5 year long Artisans been constructed and com- ITraining Program, by the missioned to fulfil the pur- Development Commis- pose. ARCH has sioner of Handicrafts, successfully completed 3 Govt. of India, under the years of this ongoing train- Human Resource Devel- ing program and trained 300 opment through Estab- artisans till now. The lished Institutions nature of work involved the scheme. The objective of following: this program is to train 100 • Skill Mapping, Skill Iden- Artisans every year in the tification, Product & Mate- development of Fashion Ac- rial Innovation, Finishes & cessories in Textile, Leather, Surface Treatments Metal, Wood & Terracotta • Development of Craft Craft. A Terra Cotta Lab, products Women Artisan doing Chipai work on Lac Bangle (Fashion Jewellery)

Handcrafted accessories Manufacturing Value-added leather products Handcrafted Lifestyle products

97 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY CII CERA GLASS EVENT 2012

rch provided Design consultancy services to the CII (Confederation ofA Indian Industry) for Cera Glass 2012 (an international B2B trade fair & conference on Ceramics, Glass & Allied products) jointly organized by RIICO, CII, & ICS with the support of the Ministry of Com- merce, Government of India, where, under the guidance of senior faculty, the Interior De- sign Department of Arch and design students carried out the entire work of visualization, planning & design of the Cera Glass Haat space of 1300 sq. mtr (a special attraction for the visitors) and the implementation of its structures, including the signage, display and lighting for product exhibitors. The project gave the students involved an excellent opportunity to understand the dynamics and practical aspects of translating creative concepts into usable execution.

98 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY RESEARCH & DEVELOPMENT

s. Archana Surana, Founder & Director of Arch Academy of Fash- Mion was invited by the London College of Fashion (LCF) to present a Project proposal at the Fashion Colloquia 2013 held at London under the auspices of IFFTI (International Foundation of Fashion Technology Insti- tutes). Ms. Surana presented the Concept note titled “Innovation in Archana Surana with Marco Mossinkoff- Ms. Archana Surana, Director ARCH, presenting her Amsterdam Fashion Institute proposal paper at LCF Development of Indigenous Eco Crafts for High Fashion Global markets” which aims at providing sustainable livelihood solutions to vulnerable craft communities, and re- ducing environmental impact of harmful synthetic dyes and improving local economies. The projection of ‘Natural Dyes’ value-added with ‘hand-block printing/ tie-dye’ as a ‘Masstige’ (Mass+Prestige) product requires strategic promotion of the 500 years. old indigenous vegetable-dye San- ganer textile industry, portraying the inherent advantage of natural-dyes with their excellent properties of being antibacterial, deodorizing, and UV-resistant. Great potential exists for the reduction in the consumption of highly polluting synthetic dyes, and the replacement of toxic and car- cinogenic dyes and intermediates.

99 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY IFFTI-LONDON COLLEGE OF FASHION FASHION COLLOQUIA

Archana Surana with Ian W. King and Benoy Thoompunkal With Daniela Cadena- Goldsmiths

Natural dyed products, despite hav- collapse and urgently calls for a sci- ing great characteristics, are still entific initiative to address the gaps striving to compete in the global to strengthen the traditional wis- markets. Sanganer industry dom (through product & process up- presently catering to huge export/ gradation) and make the markets domestic demand is at the brink of work for the producers.

Archana Surana with Veronica Manlow- Brooklyn Col-

Benoy Thoompunkal with Leslie Holden- Amster- With Patricia Brien- RMIT Australia and University of South Wales dam Fashion Institute

100 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY UK-INDIA EDUCATION AND RESEARCH INITIATIVE (UKIERI)

A great opportunity for exchange sharing & building he ARCH Academy of Design & Perth College, UHI, Scot- land, have been jointly Tawarded the prestigious 45,000 GBP UKIERI 2012 grant for Institutional Capacity Building. The grant funds channeled through the British Coun- cil, is being used towards the planned implementation and activities of a 2 Archana Surana with Christiana Margiotti in Design Meet Road Graphic Signage, St. Andrews, Scotland year long project titled “Communica- ChrCha at ARCH Jaipur tion and Application of Design to Pro- mote Mutual Creative & Cultural institutional the visible culture, heritage and cre- Industries” Faculty and Student ex- partner Perth College UHI in Scotland, ative components of the Scottish Cre- changes including live projects for started off the collaborative project ative & Cultural Industries. Both students within each country is with the preliminaries towards ration- partners would be sending their project planned as well as building a curricu- alizing, scheduling and structuring of team members for periodic visits to lum & the co – development of an the proposed parts and the intended each others institutions over the next 2 Online portal containing shared ma- activities of the project. The visit also years towards enabling completion of terials for three helped to get a firsthand experience of all proposed & planned outcomes of the distinct course components at advanced and beginner level to be offered for training members of the Cre- ative Industries of the respective countries. The first visit to Discussing work with students, Perth College, UHI, Scotland. Discussions over Coffee - Lorenze, Christiana, Archana, Benoy at Perth College, UHI, Scotland.

101 PROJECT CELL - DESIGN DEVELOPMENT & CONSULTANCY RESEARCH & DEVELOPMENT

project. The visit was very successful in terms of the achievement of agreeable cohesion of thought and intent between the individual partners in the collaborative effort. Amidst the meetings and discussions, our hosts, Perth College, repre- sented in the main by Ms. Christiana Margiotti, Subject & Programme Leader - Creative Arts & Technologies and Visual Design & Communica- tions and Lorenze Cairns, Head of Curriculum, Creative Industries, had planned out a lovely itinerary to give us an effective picture of their country. Representing Perth College, UHI in the project, Christiana made a visit to India in return. The project discussions are progressing very well and the further visits will include student ex-

Visit to the Hawa Mahal - Christiana being taken around the heritage sites of Jaipur

Christiana making a presentation of the background of Scotlands Cre- Interview on the project in Scotland as a beginning to At the City Palace Museum, Jaipur - ative & Cultural Industries and the UKIERI project to the students and Documentation Archana with Vandana Bhandari, Dean faculty of ARCH NIFT, Christiana, Benoy, & Yunus Khimani, Director of the City Palace Museum

102 INTERNATIONAL LINKAGES

rch is a Member of IFFTI and related industries internationally its wide-reaching network of students (The International Founda- The ARCH Academy of Design ben- and professionals devoted to the tion of Fashion Technology efits by being an observer & partici- recognition, success and growth of Institutes),A which was registered as a pant in all activities of IFFTI and as the industrial design community. To- Society on 14th October 1999 at New a member, gets to use all shared in- gether, professional associations, pro- Delhi, India. Since then, IFFTI has formation, educational and other- motional societies, educational grown into the most comprehensive wise, for exploring & taking forward institutions, government bodies and and prestigious international organi- opportunities for possible collabora- corporations create a comprehensive zation representing leading institutions with other member institutions, and diverse system of industrial de- tions offering higher education in the thereby benefiting the student com- sign education to advance the disci- field of fashion technology, design, munity towards progression for pline at an international level. and business. IFFTI has set the stan- higher studies as well as in other This ICSID membership provides dard for fashion education through- areas of Design, Technology and ARCH with the benefits of : out the world. The Foundation Business for the Fashion related In- • Exchanging ideas and connectivity presently comprises 35 members dustry. ARCH recently presented a with other members of the Council from 19 countries. IFFTI Member In- research proposal on reviving the in- • Access to the resources available stitutions participate in Annual Con- digenous craft of traditional Natural with the ICSID Council in order to ferences and collaborate with each dyes and Sanganeri block printing at enable research and collaborative ex- other in bilateral agreements and the IFFTI - London College of Fash- plorations many professional development activ- ion Colloquia 2013, in the UK. • Understanding new methodology in ities. pedagogy for creation of course struc- ICSID ture towards sustainable design development IFFTI aims to : As part of its strategy • Advance education • Gaining assistance for various proj- to progress in Industry and research in fash- ects undertaken by the Academy. Oriented Design Edu- ion design, technol- cation, ARCH holds ogy, and business and related membership of The International HKRITA industries Council of Societies of Industrial De- • Serve as an international forum for sign (ICSID), a non-profit organiza- the exchange of ideas and collaboration promoting the profession of tions in fashion design, technology, industrial design. Founded in 1957, and business and related industries The Hong Kong Re- ICSID is an international platform • Promote the interests of students of search Institute of with over 50 nations as members to Member Institutions by involving Textiles and Apparel express and share views related with them in the activities of the Founda- (HKRITA) was established in April 2006, Design. Since its inception, the or- tion receiving funding support from the Inno- ganization has continued to develop • Foster the development of fashion vation & Technology Commission, HKSAR Government. HKRITA is also sup- 103 ported by institutes, companies and associations in the textiles and clothing INTERNATIONAL LINKAGES

grammes for the next three years. British Council, ARCH in partner- The Partnerships cooperate in the ship with Doncaster College has re- areas of Fashion, Textile and Jew- ceived funding for the Staff Exchange ellery Design through sharing of best Program and Skill Transfer between industry in Hong Kong, Mainland China practices and identification of oppor- the two institutions. and other countries. The key role of ARCH is a member of HKRITA. The tunities for collaboration. The MOUs ARCH and De Montfort University, HKRITA is to foster research, develop- association with HKRITA benefits also provide opportunities for Staff Leicester, UK have signed a Letter of ment and technology transfer in the tex- ARCH by providing : Development (Faculty Exchange). Cooperation (LOC) for academic, cul- tiles and clothing industry. • Access to basic project information tural and personnel exchanges (in- being carried out by HKRITA Collaborative Develop- cluding student exchanges); the • Access to the R&D Projects Data- exploration of progression schemes in base ment Programs subject areas of mutual interest • Updated news on emerging tech- (Scotland-Jaipur Part- (mainly Design and Business); poten- nology and industry trends nership Development tial collaborative research projects • A listing on HKRITA website with Fund) and the exploration of Joint funding hyperlink to the company's / associa- Cardonald College, Glasgow and bids to appropriate bodies for teach- tion's website ARCH Academy of Design have re- • Joint networking activities with ceived a funding from the British ing learning and research purposes. HKRITA Council, Scotland to develop links in knowledge & understanding of com- Perth, UHI, Scotland ARCH in partner- mon curriculum areas within Fash- Student Exchange ship with Perth ion, Textile & Jewellery Design UHI, Scotland Program under the Scotland- Jaipur Partner- have been jointly The ARCH ship Development Fund. The funding awarded the prestigious 45,000 GBP Academy of is to initiate new partnerships under Ukieri Grant 2012 for Institutional Design has the head of “Creative Industries”, Capacity Building. The 2 year project signed MOUs to promote partnership and is intended to become self-sus- which will be undertaken with this with institutions focused on Re- tainable. grant addresses ‘Communication and search, Development of New Curricu- Application of Design to Promote Mu- lum, Progression Routes Towards Staff Exchange Programs tual Creative & Cultural Industries’ Higher Education, and Staff Develop- In order to build and will include staff and student ex- ment Programmes in the area of changes and development of an on- Fashion and Design. strategic alliances and partnerships, line platform for delivery of Design ARCH is engaged with Textila Communication in the industry. Gymnasiet, Stockholm, Sweden and with UK under the Cardonald College, Glasgow, Scot- Prime Minister’s Initiative for Inter- land, for Student Exchange Pro- national Education (PMI2) of the

104 INDUSTRY AND GOVT. LINKAGES

RCH, in collaboration with vari- participating jewellers. The next stage ARCH has conducted several Technol- ous Industry, Government and of the scheme will be concluded with a ogy based Entrepreneurship Develop- Semi- Government bodies is ac- design workshop. ment Programs sponsored by the tivelyA involved in conducting Design Department of Science and Technol- Intervention / Knowledge Dissemina- Development Commissioner Hand- ogy, Govt. of India, in collaboration tion and Training programs for Arti- icrafts (DCH), Ministry of Textile, with the NGO R.K.Sansthan. The ob- sans, Designers and Women towards Govt. of India jective of these programs was to de- skill development and encouraging en- In the year 2009, velop entrepreneurial skill among trepreneurship. More than 2500 people ARCH was sanc- women, students etc. The various pro- have been trained under these pro- tioned a five 5 year grams undertaken have been in the grams to date. long Artisans Training Program, by field of Jewellery Design, Gem Identifi- ARCH is associated with a number the Development Commissioner of cation & Processing, Interior Design, of Government organizations Handicrafts, Govt. of India, under the Pattern Making and Garment Con- which include : Human Resource Development struction etc. Micro, Small and Medium Enterprises through Established Institutions (MSME), Government of India scheme. The objective of this program Rural Non Farm Development Since its inception in the year 2000, is to train 100 Artisans every year in Agency (RUDA), Govt. ARCH has been associated with the development of Fashion Acces- of Rajasthan MSME programs. These Entrepreneur- sories in Textile, Leather, Metal, Wood ARCH has conducted sev- ship Development Programs have fo- & Terracotta Craft. A Terra Cotta eral programs with cused on the fields of Jewellery, Lab, Wood Workshop, Textile Lab and RUDA to promote inte- Fashion Design, Visual Merchandising, Leather Workshop have been con- grated and cluster based approaches Interior Design, Artificial Jewellery structed and commissioned to fulfil the for promoting rural micro enterprises Making, Industrial Motivational purpose. for rural artisans in the state of Ra- Camps etc. ARCH has successfully completed 3 jasthan. With a mission to promote ARCH is empanelled with MSME and years of this ongoing training program sustainable rural livelihoods ARCH NID (National Institute of Design) to and trained 300 artisans till now. The has conducted Skill Development conduct the Design Clinic Scheme for nature of work involved the following: Training Programs at Sujangarh the Jewellery cluster in Jaipur. The • Skill Mapping, Skill Identification, (Churu) in the Tie and Dye craft. Clus- first stage involved a design sensitiza- Product & Material Innovation, Fin- ter Development Programs were con- tion seminar which assisted a review of ishes & Surface Treatments ducted at Tal Chapper with 150 the existing infrastructure and the po- • Development of Craft products women artisans & involved the im- tential of the jewellers to develop their provement of product quality and the business through design led interven- Department of Science & Technol- honing of sales and marketing skills to tion. In the second stage a need assess- ogy, DST, Govt. of India help improve the sale of products. ment survey was conducted and feedback and advisory assistance and design led inputs were given to the

105 INDUSTRY AND GOVT. LINKAGES

Rajasthan Mission On Livelihood is also contributing to the development working directly with craft artisans, (RMOL), Entrepreneurship Man- of Fair Trade Practices and Value and have better understanding of craft agement Institute (EMI), Govt. of Chain addition in the Jewellery Indus- culture & traditions, thereby benefit- Rajasthan try with important contributions to the ting 725 jewelry craft artisans in de- With an aim to- upgradation of skills of Jewellery arti- veloping their design & product sense wards accelerating sans. and providing skill accreditation/cer- industrial growth tificates to recognize and in the State through entrepreneurship Jaipur Jeweler Artisan Develop- certify the skill possessed by the development and the upgradation of ment (UPLIFT) Project artisans along with providing place- managerial and technical skills, ARCH The Michael and Susan ment to the trainees in relevant indus- has conducted various Skill Develop- Dell Foundation, USA is tries. ment Programs in Career Grooming, providing funding support Screen Printing, Garment Checking for a three year project Design Clinic Scheme Packing etc. “Urban Poor Livelihood Innovations ARCH is empan- through Finance & Training” (UP- elled with the Na- Jaipur Jeweller Artisan Develop- LIFT) to support 10,000 fashion jew- tional Institute of ment (JJADE) Project ellery artisans in Jaipur. Design (NID), ARCH in joint collabo- The ACCESS Development Services Ahmedabad and Micro Small & ration with Access De- which is implementing the project Medium Enterprises (MSME) to con- velopment Services, and ARCH Academy of Design have duct the DESIGN CLINIC SCHEME Jaipur and Jan Kala signed an MOU where ARCH will be for the Jewellery Cluster in Jaipur. Sahitya Manch Sanstha (JKSMS), is a partner to implement – ARCH is actively associated with other implementing the JJADE Project, • Skill Development Programmes Industry bodies which include the Con- funded by SEEP Network, USA. The (metal craft) for semi-skilled/ under federation of Indian Industry (CII), interventions under the project would employed jewelry craft artisans to The Indus Entrepreneurs (TIE), FICCI percolate down to 20,000 artisans in- build their capacity in terms of Ladies Organization (FLO) and volved in Gems, Metalwork and Lac. product design & technology to en- FORHEX. These bodies have assisted Through the JJADE project funded by hance their livelihoods, the ARCH faculty and students in the Bill & Melinda Gates Foundation, • Design interventions for develop- areas of mentoring and networking. & the three year “Urban Poor Liveli- ment of dedicated range of fashion ARCH has assisted these esteemed in- hood Innovations through Finance & jewelry to capture newer markets, stitutions to organize their events and Training” (UPLIFT) project funded by • Classroom and Diploma projects for projects in accordance with the fulfil- the Michael and Susan Dell Founda- Design Students to expose them to ment of their missions and objectives. tion, ARCH with its development part- Craft clusters, provide an opportu- ner, the Access Development Services, nity to have hands-on experience of

106 CELEBRITIES AT ARCH

Actor Parineeti Chopra & Arjun Kapoor looking at Backstitch April 2012 issue at ARCH

Ace Fashion Designer Sabyasachi Mukherjee at ARCH to release the poster for AIEED 2010

Actor Neha Dhupia holding Backstitch Actor Anushka Sharma looking at the Fashion Actor Ranveer Singh unveiled Hon’ble Minister of Tourism Ms. Bina Kak released March 2012 issue at ARCH Design work at the Archive, ARCH souvenier shop ARCH Prospectus 2012 ARCH Prospectus 2011

107 CELEBRITIES AT ARCH

Princess Diya Kumari of the Jaipur Royal Family addressing the Actor Prateik Babbar & Amyra Dastur presenting Backstitch, July 2013 Actor Rajat Kapoor presenting Backstitch students at ARCH in a Rotary event issue to the public March 2012 issue at ARCH

Dr. Kiran Bedi being presented with Backstitch, January 2010 Fortune Magazine Editor Pattie Sellers & Fashion Designer Bibi Russell with Alyque Padamsee with Ms. Archana issue at ARCH Ms. Archana Surana at GABA 2008, Annual Fashion Show of ARCH at Hotel Surana at TEDex Conference at the Clarks Amer Marriot, Jaipur

Choreographer Terence Lewis unveiling poster of AIEED Ace Fashion Designer Anita Dongre at ARCH ARCH Advisory Board Member Fashion Designer Pratima Pandey 2013 at ARCH with ARCH students at WIFW SS 2013

108 ADVISORY BOARD MEMBERS

Abhishek Dutta Alon Molay Anita Dongre one of a kind. He is the first author in India to write on Visual Mer- chandising. He has a collection of 30,000 matchboxes.

Anshuman Sharma

Fashion Designer, FDCI Member, A renowned Furniture Designer of Fashion Designer, FDCI Member, Kolkata Israeli descent, settled in Jaipur Creative Director, “AND Designs’’ Abhishek Dutta has created a He runs his Furniture manufactur- Pvt. Ltd., Mumbai niche for affordable, stylish and ing export company Khati Design Designer par excellence, Anita chic wear for the modern woman. producing furniture under the Dongre has been at the forefront B. Arch. (Hons.), MCoA, AIIA, Hon. Class, style and the allure of mys- brand name of '91 Degrees'. He is of the Indian Fashion scene for a Secy. IIID-JRC tery is what his designer label of- deeply involved in the field of Inte- number of years. She is widely Having gained considerable local fers. rior Design. known and respected in the Indian experience through initially estab- Fashion fraternity for her unrelent- lishing and successfully operating Akshay Tholia Amitabh Shah ing passion for her chosen field of an independent practice for 8 work and her inexhaustible years followed by 2 years of over- creativity. seas experience in Australia, he has extensive skills in project and Anurag Singhal people management, which are useful in his professional consultancy work.

Arun Kumar H G

Director - Training & Consultancy, Amitabh Shah is the founder and SARV International Chief Inspiration Officer (CIO) of Trained in Textile Engineering, he YUVA Unstoppable. has served as HOD, NIFT, Navi He is the Ex-Chairman of the Mumbai. He has gained a reputa- Youth Wing of the Gujarat Cham- Store Planner & Visual Merchan- tion as an international trainer ber of Commerce and Industries diser, Future Axiom Telecom Ltd. while working at SGS Consultancy. (GCCI). He is also the Ex-Execu- He began his career with Shop- He has successfully trained more tive President of Times of India pers' Stop as a Visual Merchan- than 10,000 Industry professionals Foundation (November 2010-No- diser and later worked with Artist, Sculptor and Toy Designer, and faculty members in India & vember 2011). He holds an MBA Lifestyle Pvt. Ltd, Dubai and Fu- Gurgaon abroad through his industry in Leadership & Management from ture Axiom Telecom Ltd. He is the A Masters in Fine Arts, from M S friendly workshops and sessions. the Yale School of Management, founder of thinktankonline.com, University, Baroda, he is one of the New Haven, Connecticut. and his creativity workshops are

109 ADVISORY BOARD MEMBERS

renowned names in the art frater- A multi faceted industrialist and a Turnkeys Pvt Ltd Pramod Yadav nity. His skills lie in the manipula- senior Rotarian, he is deeply in- Chairperson, Network Advertising tion of ready-made objects such volved in spiritualism and is the Pvt. Ltd. Past National President, as Toys, Plastic, Ceramics, Cow co-editor of a spiritual monthly FLO Women Wing of FICCI, Vice Dung, Hay and TV monitors in var- magazine “Vanprasthi”, published Chairperson representing India at ied contextual settings giving a from Jaipur. He has published a SAARC Chamber Women Entre- glimpse of his leanings towards book called “Atmasandhan” very preneurs Council. the Neo-Pop Movement. recently. Lipika Sud Dhirendra Jain Dr. K. L. Jain

Principal, ATDC, Jaipur With 20 years experience in the Textile Industry and education, he has written 3 important books in Textile Design, “Apparel Production Technology”, “Apparel Quality Con- trol”, and “Apparel Merchandising”. His next book is on “Apparel De- Principal Interior Designer- Dimen- sign”. Currently he is also the Coor- Senior Journalist, Jaipur Honorary Secretary General, Ra- sion Designers Pvt. Ltd. (DDPL) dinator of Northern India for skill Mr. Dhirendra Jain is a renowned jasthan Chamber of Commerce & and CP Kukreja Associates development workshops. journalist with an experience of Industry (RCCI), Jaipur (CPKA) more than 45 years. He has been He has 40 years of industrial expe- A very well known name in the In- Manish Jain associated with PTI and leading rience in all types of industries terior Design field, her works re- newspapers like Nav Bharat and is a member of various advi- flect aesthetic sensibilities, Times, Nyaya & Samachar Bharti. sory committees of the Central sensitivity and style. She is the for- He served as a Bureau Chief at and State Government. He is also mer Chairperson of the Institute of various places like Kolkata and President of the Jaipur Manage- Indian Interior Designers, Delhi Chandigarh and is currently serv- ment Association and is a Senior Regional Chapter (IIID-DRC). ing as Bureau Chief, Rajasthan for Active Member of Rotary Club of the Lokmat Group of Newspapers. Jaipur East. Mukesh Sharma Mukul Arts, NOIDA J. C. Toshniwal Kiran Gera Although trained in fine arts, he has created a niche of his own in Co-Founder & Coordinator of Shik- Indian Fashion. His saris and fab- shantar Swaraj University, Udaipur rics lengths are inspired by Shikshantar is the Peoples' Insti- Mughal motifs in Block Print. His tute for Rethinking Education and high profile clientele includes Development based in Udaipur, Sheila Dixit and Sharmila Tagore India. Swaraj University is India's etc. first self-designed learning university dedicated to regeneration of local culture, local economy and Director, Bestronix, Jaipur Managing Director at Network local ecology. He worked as one of

110 ADVISORY BOARD MEMBERS

the principal developers of the UN- critical functions of Retailing like Co-founder and designer at Amra- Disability Consultant/ Director, ESCO Learning without Frontiers store operations, merchandising pali, he has showcased India's rich DEOC, New Delhi Global Initiative. He holds a Mas- and Logistics. He has been in- Jewellery heritage to the world. His With a Masters in Disability Stud- ter's degree in Education from Har- volved in critical organizational showrooms extend all over the ies from University of Leeds, UK, vard University. functions like ERP implementation, Middle East, Europe and America. she has 15 years of experience in store design and project manage- He has an active political record the field of Disability. She has Pratima Pandey ment. He is a certified trainer and and has held many significant worked with the Spastics Society has been involved in teaching as a posts across a spectrum of organi- of Northern India, Deepalaya, and passion. zations. He is also a member of the National Centre for Promotion the Censor Board of India. of Employment for Disabled Peo- Reena Lath ple. Rajeev Surana Sanjay Kothari

Fashion Designer, FDCI Member, Label - Prama by Pratima Pratima Pandey is a NIFT (New Delhi) post-graduate in Fashion design and specializes in fusion Director, Akar Prakar Art Gallery, garb with Indian Sensibility. The Kolkata Rajeev Surana & Associates/ Ad- emphasis of the label is on the Reena Lath, director of the well- vocate, Rajasthan High Court Architect , Chairperson, IIID- use of natural fabric and dyeing known art gallery Akar Prakar, hails A lawyer by profession and with Jaipur techniques and also designing for from a leading art collector family. 15 years experience at the Bar He is the Chairperson of the IIID a cause by encouraging crafts- She and her gallery are committed Council of Rajasthan, he presently (Institute of Indian Interior Design- manship and sustainability. to promoting young and upcoming runs his own firm. He has led ers) Jaipur Chapter. Widely artists. more than 300 matters annually, awarded for his work, he is the Rahul Rajmuthaiya including service writs, miscella- creator of the ARCH campus. Rajeev Arora neous writs, constitutional matters, civil & criminal cases in the Ra- Uma Swamy jasthan High Court, Jaipur Bench, Joint Director, Head Web Initia- Jaipur. tives, FICCI, New Delhi She heads a large number of Gov- Sakshi Broota ernment of India website projects, across various sectors like technology, innovation, FDI, trade, education etc. She is also a part of the Corporate Communications De- Chief- Merchandising, Pantaloon partment, where she closely li- Retail India Ltd., Mumbai aises with the PR and Media With 15 years of work experience Jeweller, FDCI Member, Amrapali, Department of FICCI. in Retail, he has worked in all the Jaipur

111 ADVISORY BOARD MEMBERS

Ritu Primlani

Environmentalist and Ashoka Fellow and founder of Thim- makka's Resources for Environ- mental Education. She brings the benefits of environ- mentally friendly practices and high-impact, practicable environ- mentalism to hard-to-reach minori- ties using solutions that cut down energy, water, trash, and dispos- ables use. She is also an accom- plished tri-athlete and rock climber and in her spare time is a standup comedian.

112 FACULTY MEMBERS

113 FACULTY MEMBERS

Benoy Thoompunkal conservation projects ranging fields of Crafts, Textile, Fashion, teaching experience and contin- from forts to museums. Automotive textile design and Ed- ues to serve as an Examiner & As the Director Academics at ucation. She excels in Brand- Board of Study Member dealing the ARCH Academy of Design based education with work ethics with the subject of Jewellery in his role extends as a Mentor, and commitment towards organi- various other Colleges. equally engaged in the various zational objectives within a highly She has been the Academic Co- academic & strategic proce- communicative and rapidly chang- ordinator at ARCH for the past 3 dures of the institution as well ing market place. As Course years, handling student affairs & as in the exploration of collabo- Leader of Fashion & Textiles and staff development programs. rations for institutional linkages Head of Curriculum, International and the establishment of Part- Studies in Arts & Design, her role DEPARTMENT OF Director Academics nerships, both national and inter- encompasses strategic inputs in FASHION & TEXTILE Partnerships, Research & national, with industry and other the field of Creative Design Edu- Innovation academic entities, keeping re- cation and curriculum develop- Sunita Yadav After reading Economics at St. search and innovation as impor- ment and in overall coordination, Stephens College, Delhi, he went tant constituents at the centre of planning and implementation of on to specialize in Furniture De- such endeavours. policies on an institutional level. sign from the Faculty of Industrial Design at the National Institute of Sumita Choudhury Shivani Kaushik Design, Ahmedabad. As a practicing Design Consultant and academician for over 29 years, he has worked in the multi- farious fields of design, ranging from Heritage Conservation and Sr. Faculty and Course Product Design to Interiors, Space Coordinator Fashion Design & Structure, Lighting, Exhibitions An alumnus of the University of and Display, Photography, and Rajasthan with a specialization in Clock Design, among other Garment Production and Export things; providing his expertise to- Head of Curriculum, Academic Administrator & Head Management, she also has a spe- wards conceptualization and exe- International Studies in Art and of Curriculum Vocational Studies cialization in Apparel Manufactur- cution of various national and Design & Course leader Fashion & Sr. Faculty, JD ing Technology (AMT) and CAD international projects. and Textile An alumnus of the University of Pattern Making. A founding member and former A graduate in Textile Design Rajasthan with an MA in English She has been a part of the Fac- CEO of the Stone Craft Founda- from the Govt. College of Art & & Political Science and B.Ed. in ulty Exchange Program on Cre- tion, a Government of Rajasthan Crafts, she is a post graduate education, she has studied Tex- ative Pattern Making under the initiative to encourage the use of alumna from the NID, Ahmed- tile Design and Jewellery De- Prime Minister's Initiative for Inter- stone as a building material, he abad, with a specialization in Tex- sign and has expertise in national Education (PMI2) with has worked closely with the tile Design under the Faculty of manual designing techniques the Doncaster College, UK. She Government, over the years, Industrial Design. With over 12 and the Orthographic and Iso- has worked as a Sampling Coor- providing design and policy con- years of experience, she has been metric Drawing of Jewellery. dinator and designer with the in- sultancy on various heritage a distinguished performer in the She has more than 13 years of dustry and her expertise lies in

114 FACULTY MEMBERS

the areas of Pattern, Garment specializing in Textiles with a PG versity, Mumbai, she is a practic- Construction, Apparel Technology, Diploma in Crafts & Design, he ing Interior Designer & Interiors Pattern Drafting & Draping. has worked with Buying Houses Consultant. & International Clients concep- With 12 years of academic Aparna Yadav tualizing, developing and cus- teaching experience in various tomizing products and ranges in design colleges, she looks after a variety of materials and coor- the academic coordination dinating with local entrepre- within the Interior Design De- neurs, designers & artisans partment apart from her teach- through projects. ing engagements. years, she has worked as a Fash- His products have ranged from Drawing on the experience of ion Designer with well-established Furnishing in applique to Sarees her professional practice and export house, retail brand and and Dupatta's with embroidered her strengths in the field, she is Multi National Company, all based accents & bags using waste ma- instrumental in bringing practical in New Delhi, catering to domestic terials of in-line products and skills and knowledge into the Sr. Faculty, Art and Design/ & international market. She has using bamboo for small utility classroom, to supplement and Course Coordinator Interna- also worked with Khadi Gramud- products. add to disseminated theoretical tional Studies for Fashion hyog, Jaipur. She has also been His specializations and compe- inputs. A Fine Arts alumnus of Rajasthan the part of the helping committee tencies extend to Print Design, University and holding an MFA for the revival of local crafts. Weaving, Surface Embellish- Leela Bhargava from the Vishwa Bharti University, Her expertise lies in Draping, Gar- ment techniques, Draping, Pho- Shanti Niketan, she also holds a ment Construction, Styling, Sur- tography & Documentation as Diploma in Art & Design, from the face Ornamentation, Motion well as proficiency in the use of George Brown College, Toronto, Photography and Material Explo- various graphic software. Canada. Her areas of competen- ration. She attends seminars and cies include Art Instruction, Art Di- lectures on design, fashion, DEPARTMENT OF 3D rection, Painting, Fashion movies, and literature and partici- DESIGN Illustration, Comic Illustration, Mu- pates in exhibitions. rals, Digital Design, and Photogra- Shikha Singh phy. She has also participated in Prabal Kumar several exhibitions in Canada & Sr. Faculty and Course India & her works have been se- Coordinator Interior Design lected by the Rajasthan State Lalit An alumnus of J.L.N Technology Kala Academy. University, Hyderabad with a specialization in Architecture, Richa Lakwal she retired as a Deputy Archi- Faculty, Fashion Design tect from the PWD., Government An alumna of the National Insti- of Rajasthan. tute of Fashion Technology, Gand- She looks after all the technical inputs required in the Interior hinagar, Gujarat, she holds a Faculty Assistant Course Leader Interior Design & specialization in Fashion Design. Edexcel Administrator Design course and additionally An Alumnus of the IICD (Indian An alumnus of the S.N.D.T Uni- coordinates University affairs for In her Industrial Experience of 5 Institute of Crafts and Design)

115 FACULTY MEMBERS

the ARCH Academy. Course Leader, Jewellery and ware's that sories Designing’ at ARS-Suto- Accessory Design include Auto-CAD, Reach CAD, ria, Milan ITALY. He also holds Ar. Kunal Bardia Craft and Accessory Design JCAD, Jewel CAD, Corel Draw, ‘Certificate Course in Comput- Faculty, Interior Design An alumnus of the National In- Adobe Photoshop, Front Page, ing’ (CIC) qualification from stitute of Fashion Technology, etc. IGNOU. Gandhinagar, he has studied Ac- He has command over various He has rich experience of more cessory Design with a special- programming languages like than 15 years of working in the ization in Jewellery Design. He HTML 4.0, JavaScript, VBScript, development sector towards has also studied Fine Arts & C, C++, COBOL, Assembly, Fox- livelihoods promotion of craft ar- Painting from the Rabindra Pro 2.6, ASP, Java, Visual Ba- tisans. He has also worked with Bharati University, Kolkata. sics, Cobra, Database handling the Corporate sector, the Gov- He has served in various capac- with Ms-Access and packages ernment of Rajasthan & with ities including that of Chief De- like WS, LOTUS, dBase, Tally National/ International organisa- An alumnus of the Ayojan sign Coordinator & Design etc. tions. He has managed and im- School of Architecture, Jaipur, he Manager with various high pro- plemented many is a practising architect who file companies Sanjay Joshi multi-dimensional rural/ urban sees life as a platform to share His specialty includes skills in craft based (textiles, jewellery & knowledge and understand the Orthographic and Isometric leather) livelihood projects inner self. Drawing of Jewellery and aimed at improving the craft Having worked on a variety of Lifestyle Accessories, Gemstone Value Chains to enhance the in- projects (from toilets renovation and Jewellery Rendering, Con- comes of the producers and to town beautification!) and with ceptualization and 3-D Visuali- transitioning them from a com- a vast number of professional zation. parative to competitive advan- contacts from various related tage. fields, he runs a design studio Yashpal Dagur providing architectural consul- DEPARTMENT OF VISUAL tancy services. Sr. Faculty, COMMUNICATION His expertise covers all aspects Craft Product Design, of Architectural Design, Interior Manager Project Cell Sabyasachi Kundu Design, Landscaping and Furni- Sanjay Joshi is a science gradu- ture. ate and has done ‘Specialised Course in Leather & Footwear Indrajit Das Technology’ from FDDI (Footwear Design & Develop- Head Computer Aided Design, ment Institute), Noida which is Sr. Faculty, Jewellery Design affiliated to MCD, Melbourne, An alumnus of the University of Australia & Textile Inst., London. Rajasthan with a Post Gradua- Sponsored by NLDP (National tion in Computer application and Leather Development Pro- Course Leader Graphic Internet Programming his area of gramme), Govt. of India he has Design & Sr. Faculty, expertise lies in extended train- also done an ‘Advanced Course Foundation Studies ing in the use of Graphic soft- in Leather Products & Acces- Sabyasachi Kundu

116 FACULTY

Educated at the NID, Ahmed- Himanshu Saxena Ajmer. He also completed 3 con- abad, Sabyasachi is a multifac- sultancy projects being awarded eted creative designer with over by Entrepreneurship Develop- two decades of experience in ment Institute of India, Ahmed- packaging & presentation of in- abad in collaboration with formation from conceptualiza- MSME, Govt. of India. Besides, tion to execution across different Dr. Garg has held various ad- mediums and formats, from ministrative posts including the newspapers, magazines and posts of Convener of Depart- books to web-based publica- ment Research Committee, work experience of more than tions. Wrapped in subtle aes- Member of Research Board, 14 years including 12 years of thetics his designs have Faculty, Graphic Design and Convener of Board of Stud- academic cum administrative ex- functional utility and as a result, An alumnus of the Rajasthan ies etc. during his job. He is also perience and 2 years of corpo- the end-products have always School of Arts & Maya Academy an approved research guide in rate exposure. Publications to his been a delight to the target audi- of Advanced Cinematic, Pune the subject area of Marketing credit include various books, re- ence. The “Times of India’s with specialization in the Ap- Management. search papers, newspaper arti- Guide Book on Eating Places”, plied Arts, Caricature, Illustra- cles and a book review. He has which was designed by him, is a tion, Visualization, Audio-Video Dr. Anamica Kamra also presented 7 research pa- case of practical application of editing, compositing and Photo- pers in conferences and semi- design. realistic 3D art work. He has nars of International and A versatile creative thinker, he was worked with reputed media firms National level, one of which instrumental in the design of Hin- and film production houses as a bagged the ‘Best paper’ award dustan Times’ Mumbai edition Visualizer, concept artist and in an International Conference. and benchmarking the design Graphic designer. He is a Life time member of In- with international standards. He is proficient in Graphics and dian Commerce Association and Sabyasachi designed the famous 3D softwares including web De- was closely associated as an ex- “Design Digest” which became signing languages & 3W stan- pert/resource person and corpo- profitable from the very second dards. His strengths lie in rate trainer with various month of its existence. He went on Sketching, Clickography & prestigious educational and cor- Faculty, B.B.A., B.Com & M.Sc. to redesign the premium infotech Videography skills which define porate organizations including G.P. E.M. magazine of its time- “Computers dramatic captured Ideas for ad- Genpact, IGNOU, Vardhman An alumnus of University of Ra- Today”, driving its sales up. He vertising and directive art. Mahaveer Open University jasthan with doctorate in Ac- also redesigned the “Business (VMOU), Institute of Manage- countancy and Business Standard”. “Mantra”, a men’s mag- ment Technology, The Mindpool Statistics, she has been in re- azine, “Pitch”, (an advertising & DEPARTMENT OF School of Management, Bhar- search and academics for more marketing magazine with shoe- MANAGEMENT STUDIES tiya Vidya Bhawan, Jagan Insti- than 8 years, while still bringing string budget), the retail e-maga- tute of Management Studies up her two young ones. She had zine “Mall Marketing Digest” and Dr. Sharad Garg and MSME, Govt. of India etc. done her post graduation from Air Deccan’s in-flight magazine Head of Management Studies & He had been the Member – Layalpur Khalsa college, Jal- “Simply Fly” are among a few of Commerce Secretary of the MBA syllabus landhar. the other magazines designed by A meritorious educationist to the framing committee of the Cen- She also brings to the table, him. core, Dr. Garg has a distilled tral University of Rajasthan, her entrepreneurial experience

117 FACULTY

of own family startup in food & Narendra Govind Mathur An alumna of the Rajasthan from a family of master beverage, prior to which she Technical University, she is a craftspersons, he has strong had managed auditing and Fi- BTech Honors graduate in Infor- technical foundations. nancial accounts for Banking mation Technology, with a post- sector and other industries. graduate MBA from the R A Arvind Kumar She has currently also got Poddar Institute of Management, Lab Technician, qualified as an Image Consult- University of Rajasthan. Her Textile & Weaving ant partner from Image Consult- area of specialization is Market- He is an alumnus of Indian Insti- ing Business Institute, Mumbai ing & Finance. She is UGC NET tute of Handloom and Textile to deliver image building Coun- and JRF qualified in Manage- Technology, Jodhpur and has selling and soft skills training. ment. worked for leading brands hav- Faculty, Management Studies & ing an experience of over eight Bhuwan Bhatnagar Internal Auditor Satyam Kumar years. An alumnus of St. Xavier School, Jaipur and holding a Ganesh Sasmal masters degree in Business Ad- Lab Technician, Jewellery ministration with specialisation Design in Finance, from Rajasthan He has been a part of the Jew- Technical University, Narendra ellery Industry since a very is a former member of the young age and has over twenty Jaipur Chess Team and enjoys years experience that gives him painting. a sound understanding of the in- At the Academy his contributions Faculty Assistant, tricacies in executing a design. Faculty, Management & Course include course content develop- Design Management Coordinator Vocational Studies ment and its delivery (Design A recently passed-out Post Kanhaiyalal Jangid An alumnus of the Government Management), facilitating collabo- graduate in Fashion manage- Lab Technician, Woodwork Lab Polytechnic College, Ajmer. with rative projects, infrastructure de- ment from NIFT. He did intern- He has worked with promi- a Diploma in Mechanical Engi- velopment and creative inputs for ship project on “creation of nant entrepreneurs engaged in neering, BCA, ADCA, MCA, design activities. online platform for Eco-Tasar”. Fine Furniture manufacturing DIM, PGDIM, PGDFM & MBA in He conducted Research on con- and has more than 23 years ex- Finance with more then 16 years Surbhi Mehta sumer behaviour in a Mall (Cen- perience in the Industry. of experience in teaching com- tral-Gurgaon). He has also done puter & management subjects, a cluster project on “Artisans of Aashit Burman he has served as an external ex- Salawas in Jodhpur”. Assistant L ab T echnician, aminer & paper setter at various Jewellery Design universities dealing with the LABORTORY TECHNICIAN He joined the industry at a very Computer & Management. He young age. He has experience also uses his expertise in devel- Ramratan of 25 years and specialized in oping software for in-house Lab Technician, Fashion groove making and other me- needs. Design chanical processes on jewellery Faculty, Dept. of Business He has over ten years experi- pieces. Administration ence in the Industry and being

118 VISITING FACULTY

Dinesh Korjan Rajesh Jain Deepak Pathak Surendra Singh Alumnus NID, Ahmedabad Alumnus IIT, Roorkee FGA, Graduate Diploma in Dia- Enamel Artist Studio Korjan, Ahmedabad Rajasthan Head, Access Develop- mond Technology, Jaipur ment Service, Jaipur Vikram Singh Nita Thakore Skye Morrison Furniture Designer Alumnus of Maharaja Sayajirao Dr. Ved Prakash Educator Researcher, Canada Hastkala Exports University, Vadodara. M.A English, Ph.D Fashion and Kite Designer Post Graduate Diploma (Textile Business Communication Expert, Abhinav Jhalani Educationist, Writer, Editor &. UGC Art) from the Goldsmiths College Deepak Sanket Gemologist Teacher Research Fellow of Arts, University of London. Prin- National Awardee Tie-N-Dye, Jaipur cipal Scholar, Fulbright exchange Enameled Jewellery, Jaipur program, Rhode Island School of Dr. Sudhir Soni Design. Senior Faculty Design Communi- Gaurav Mathur cation Journalism and Mass Com- Sr. Architect & Educationist Pramod Yadav munication Expert. Creative Principal, ATDC, Jaipur Writing for Media, Photography and Visualization for films. Nandan Ghiya Sangeeta Shroff Alumnus NIFT, New Delhi Dr. Hari Narayan Agrawal Artist and Fashion Designer Ex-Director IICD, Alumnus NID M.Com, Applied Economics & Dharmendra Singh Tarang Maheshwari Ph.D in Commerce. Design Management Artisan & Craftsman, NIFT Alumnus, New Delhi Investment Casting, Jaipur Co Founder EKAA Design Studio Yunus Khimani Mekhla Chauhan Ajay Kumar Nagaich Ex-Dean IICD, Director, Sawai Mansingh City Alumnus University of Lincoln B.E. in Textile Chemistry. Palace Museum, Jaipur M.Arch. (Building Conservation) Production Planning and Line Bal- ancing, Garment Engineering Yasra Daud Nivedita Sharma Time & Motion Study, Productivity, Masters in English Literature, Post Textile Science (a) Weaving (b) American University of Sharjah Graduate Diploma in Journalism, Dyeing ( c) Printing, Apparel Pro- Interior Designer Script Writer, Documentary Film duction, Technology, Quality Con- maker, print & Media Journalist. trol, Merchandising C.P Vashisht A.P. T., Textile Science, Garment Anish Puri Construction, Former Principal Rahul Tak Interior Designer, MBA Apparel Export Consultant, ATDC, Manesar Arpan Interiors, Jaipur New Delhi, Anurag Singhal Store Planner & Visual Badshah Miyan Merchandiser, National Awardee, Sang-Lan KIM Future Axiom Telecom Ltd., Tie-N-Dye, Jaipur Lecturer, National Museum of Gurgaon Asian Art Paris, France

119 AIEED ADMISSION GUIDELINES

RCH invites applications for to next years Academic Session in the cancellation of the provisional the All India Entrance Ex- (2015-16's) through final counselling/ admission. amination (AIEED) to- Interview (the last stage of the ad- Proof of the candidates having suc- wardsA its 4 Year under Graduate mission process) cessfully passed the Qualifying Ex- Level programs, for the Academic amination (10+2) will have to be Year 2014. Note:- produced at the time of joining the The final admission of a student is program. In case, candidates do not ELIGIBILITY granted provisionally and shall be produce the required documents by Candidates who have appeared for or accepted as valid only after the com- 30th June 2014, their admission will cleared 10 + 2 (CBSE / ICSE / IB / pletion of scrutiny for fulfilment of all be cancelled. State Board / NIOS or equivalent as the eligibility criteria, to the satisfac- per UGC guidelines) tion of the management, and will be IMPORTANT DATES – 10+1 students can also apply & those subject to approval by affiliate au- Online & Centre-Based Entrance qualifying in AIEED 2013-14 this thority. Non fulfilment of the above Examination* year are eligible for direct admission conditions will automatically result

Important Dates - Online & Centre-Based Entrance Examination* Entrance Date(s) of Results of Interview Commencement Examination Examination Examination schedule of Batch (2014)

Online Series I 15 Dec' 13 - 2 Within 5 working as per the Dates March' 14 days from Exam given Date

Centre Based 2 February' 14 26 February' 14 April II - III week Series I JULY IV WEEK Online Series II 16 April - 2 June' 14 Within 5 working as per the Dates days from given Exam Date

Centre Based 1 June' 14 11 June' 14 June III week Series II

* For final confirmation of Date, Time, Exam Centre please check the website www.archedu.org before filling your Application Form.

120 APPLICATION FORM

he Prospectus, along with the Ap- 4. Retain a photocopy of the filled Applica- Application plication Form, can be downloaded tion Form. from the Websites www.aieed.com 5. Send attested copy of certificates in sup- procedure for Tand www.archedu.org . The duly filled port of your educational qualifications. Foreign form can be submitted online or can be 6. Send attested copy of relevant docu- posted to: ment indicating date of birth. Nationals/ NRI The Admission Cell, ARCH Academy of 7. Send attested copy of relevant Certifi- category Design, 9, Govind Marg, Malviya Nagar cate issued by competent authority for Candidates seeking admission Institutional Area, Malviya Nagar, Jaipur SC/ST / Other (Physically challenged, De- under this category should include the following documents - 302017 fence, Artisans, NRI) candidates wherever along with application form : Please make sure to use our Online Pay- required. 1. An attested copy of the rele- ment Gateway or enclose a Demand Draft 8. Send copies of applicable experience cer- vant pages of the Passport (DD) of Rs. 1250/- in favour of 'Arch Edu- tificate, wherever required. 2. Equivalence certificate from the concerned Embassy ac- cational Society', payable at Jaipur. 9. Send attested copy of school leaving cer- knowledging & affirming the edu- Prospectus & Application Form can also tificate (Migration Certificate) cational qualifications of the be obtained from select branches of the 10. Do not staple any documents or certifi- candidate. 3. An attested copy of proof of Bank of India by paying an amount of Rs. cates with the filled Application Form. status of NRI / foreign national. 1250/-. 11. Make a DD of Rs. 1250/- in favour of 4. A Demand Draft of US$ 75 in Candidates not satisfying the eligibility ARCH Educational Society, Jaipur & send favour of ARCH Educational So- criteria will not be accepted. to The Admission Cell, 9, Govind Marg, ciety, Jaipur, at 9, Govind Marg, Malviya Nagar Institutional Area, Incomplete application forms will also Malviya Nagar Institutional Area, Malviya Nagar, Jaipur-302017 not be accepted. Intimation will be sent to Malviya Nagar, Jaipur - 302017, or use the candidates whose application forms our Online Payment Gateway. are provisionally accepted, pending correc- tion and completion.

STEPS TOWARDS FILLING THE AP- PLICATION FORM 1. Fill in all required information in the Application Form. 2. Take a print-out of the filled application form and sign & date the application form in blue ink. 3. Affix a recent photograph of good quality in the space provided.

121 ENTRANCE EXAM

xams can be given in the Online Connection or higher (Please avoid format or the Offline format. From USB/Data Card based Connections) last year the question papers have Ebeen made Bilingual - Hindi & English. 3. Software/Plug in requirements: The Online Exam will need to be an- • Microsoft Windows XP Professional or swered in English only (although the any other upgraded Operating System questions can be read in Hindi) The Of- • Internet explorer 6 (or above) or any fline Exam can be answered in either lan- other similar browser – Google guage. Chrome. • (Other plug-in requirements, if any, ONLINE ENTRANCE EXAM will be updated on the examination MINIMUM TECHNICAL REQUIRE- website/or provided online) MENTS Candidates are requested to make sure of 4. Power Connection: the following minimum technical require- Please make sure your desktop ments at their end, before they enrol for computer is connected to an Uninter the Online Exam: rupted Power Supply (UPS) System 1. Computer/ Peripherals: the mini- during the examination. In case you use mum specifications laptop, please keep it fully charged & • Desktop- PC/ Laptop: with Processor connected to a power supply. 733 MHZ or higher In case of any technical glitches like • 100 MB hard disk space power cuts, internet connectivity failure, • 256 MB RAM server problems, etc., the candidate is • Monitor Resolution (1024 X 768) advised to contact the technical support PIXELS team immediately on a specific helpline • Webcam (This is essential for online number which will be made available on identification purposes) the exam website, during the examina- • Any digital input media (Digital cam- tion. Only technical queries will be era/ Scanner/ Mobile Camera). Any one entertained; no content based questions of these would be of use. will be encouraged. . 2. Internet Connection: • Minimum Requirement: 256 KBPS Broadband connection • Recommended: 512 KBPS Broadband

122 ADMIT CARD – ONLINE EXAMS

dmit Card of eligible candi- of electronic ID confirmations. Candi- time through online payment gate- dates will be available online dates are required to take a portrait way/ Internet banking. within 3 days of submission of photo of themselves with admit card The dispensation for the rescheduling OnlineA Application Form. Candidates and ID proof at the beginning of the of the Online Exam shall be at the are required to download the Admit exam after login. If the candidate re- sole discretion of the ARCH Manage- Card from the AIEED website fuses to comply with given instruc- ment. www.aieed.com or tions, they will not be permitted to www.archedu.org & affix their appear for the test and the candidate EXAM CENTRES – ONLINE photograph (same as that affixed on will forfeit the test fee. EXAMS the Application Form) get it attested The Online Entrance Exam can be by a Gazetted Officer / School or Col- TIME SLOTS – ONLINE EXAMS given from home or any convenient lege Principal / Notary / Oath Com- The candidates, whose forms have place or from any of the Sify Centres missioner. been accepted, will have to appear for listed on the AIEED website the online entrance exam at the allot- www.aieed.com or www.archedu.org The Admit Card would contain candi- ted time and date. The online en- date's ID, Log in ID and Password. trance exam is designed to test the CENTRE BASED ENTRANCE The Login ID and Password are to be knowledge, skill and aptitude of the EXAM used by the candidate to log in at the candidates towards taking up a ca- The candidates whose forms have time of the examination. Please keep reer in the field of Design. been accepted will have to appear for these details ready and available a written entrance examination at with you before logging in. Option 1:10: 00 am to 1:00 pm the Examination Centres opted for by Option 2: 2: 00 pm to 5:00 pm them. The written entrance examina- The Admit Card is required to be pro- Option 3: 6: 00 pm to 9:00 pm tion is designed to test the knowl- duced at the beginning of the online edge, skill and aptitude of the exam after the login as well as at the RESCHEDULING – ONLINE candidates towards taking up a ca- Sify Examination Centre if the exam EXAMS reer in the field of Design. is given there, where they will also be The candidate can request the required to produce a valid identifica- reschedule of a previously scheduled ADMIT CARD – CENTRE BASED tion, e.g. School Leaving Certificate, test date and time 3 full working EXAM 10 +2 Mark sheet, Driving License, days in advance before the previously Admit Card of eligible candidates will Passport, Photo ATM/ Debit Card, or scheduled log in; otherwise the test be available online by 20th January any other valid photo identity proof. fee will be forfeited. 2014 for the Series – I Centre Based The rescheduling fee is Rs. 350/- per Exam and by 20th May 2014 for ID Verification may include photo- instance, payable 5 full working days the Series- II Exam. Candidates are graphing, videotaping or other forms before the preferred test date and required to download the Admit Card

123 ADMIT CARD – ONLINE EXAMS

from the AIEED website Kolkatta 05 taken into consideration and the can- www.aieed.com & affix their photo- Lucknow 06 didate will be informed accordingly. graph (same as that affixed on the Mumbai 07 This Application may also be sent by Application Form) and get it attested Kanpur 08 speed post/courier to: The Admission by a Gazetted Officer / School or Col- Bhopal 09 Cell, ARCH Academy of Design, 9, lege Principal / Notary / Oath Com- Indore 10 Govind Marg, Malviya Nagar Institu- missioner. The admit card is required Chandigarh 11 tional Area, Malviya Nagar, Jaipur- to be produced at the Examination Noida 12 302017 Centre along with valid identifica- Guwahati 13 tion, e.g. School Leaving Certificate, Patna 14 RESULTS 10+2 Mark sheet, Driving License, Ranchi 15 Successful candidates eligible for ad- Passport, Photo ATM/ Debit Card, or mission (both online & offline exams) any other valid photo identity proof. Additionally Centre Based Exams will be informed through the results can be given at designated Sify Cen- published on the website as well as EXAM CENTRES - CENTRE tres which shall be intimated to you telephonically. They will be required BASED EXAM on your admit card. ARCH reserves to attend a counselling session at the The written entrance examination the right to cancel any of the Exami- ARCH Campus, Jaipur on a specified will be conducted in the cities men- nation Centres mentioned. In such and given date and time. tioned below. The candidate can se- cases, administratively suitable and lect any of three cities (only 3), in the convenient alternate examination CANCELLATION AND REFUND order of their preferred choice of loca- centres will be allotted. Request for The fee deposited along with the ap- tion for examination centre. If the change of Examination Centre will plication form is not refundable First/ Second choice of centre is not not be entertained once the form is under any circumstances. available or dropped for any reason, submitted. then they will be allotted the centre of their Second /Third choice respec- RESCHEDULING – CENTRE tively. BASED EXAM Any candidate who is unable to ap- Examination Centre pear for the written examination on City & Code health grounds or any other unavoid- Name of the City City Code able reason should submit an appli- Ahmedabad 01 cation explaining the same on the Chennai 02 mail address: Delhi 03 [email protected]. The de- Jaipur 04 tails of the candidate's case will be

124 TERMS & CONDITIONS

1. Successful candidates eligible for ad- Identity Proof and valid migration & mission will be required to attend the transfer certificate at the time of coun- counselling session at the ARCH Cam- selling. All these documents need to be pus, Jaipur at their own expense, on attested by a Grade 1 Gazetted Officer. the given date and time. The schedule for counselling will be displayed on 7. All remaining vacant seats shall be AIEED website www.aieed.com or offered to the wait listed candidates in www.archedu.org the order of merit.

2. The admission to any program 8. Any attempt to influence the admis- would be offered as per merit. sion process by way of recommenda- tion will invite immediate 3. A candidate must have attempted at disqualification of the candidates. least 50 % of the paper, to be considered for evaluation. 9. Any dispute arising out of the admission process & procedures would be 4. The final admission of a student is admitted under the jurisdiction of granted provisionally and shall be ac- Jaipur courts only. cepted as valid only after the completion of scrutiny for fulfilment of all the 10. ARCH reserves the right to add to, eligibility criteria, to the satisfaction of modify, or discontinue any of the afore- the management, and will be subject to said points. approval by affiliate authority. ATTENTION 5. If the candidate is absent on the The provisions of the admission guide- date and time specified for the coun- lines and prospectus can be-changed selling session or does not deposit the without advance notice by the manage- fee through Demand Draft, their can- ment of the ARCH Educational Soci- didature may be cancelled and the ety, and shall be notified at the next candidate in the final merit list website www.archedu.org & will be considered. www.aieed.com For any Representation/ clarification/ 6. The selected candidates have to dispute, the decision of the manage- bring the Admit Card issued by ARCH, ment of ARCH shall be final and in print form, along with a valid Photo binding.

125 NOTES

126 NOTES

All rights reserved. ©ARCH Academy of Design, 2014. No part of this Prospectus may be copied, printed/ reproduced or used in any manner whatsoever without the express permission in writing from Director, ARCH Academy of Design. 127 LOCATION MAP

128 College Campus: 9 Govind Marg, Malviya Nagar Inst. Area, Calgary Road, Malviya Nagar, Jaipur-302017 Ph: 0141-4060500/02/03, 9414070678 facebook.com/archedu