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JCSU_REPORT_vFinal_Layout 1 6/26/2014 9:34 PM Page 1 JCSU_REPORT_vFinal_Layout 1 6/26/2014 9:34 PM Page 2 JCSU is a close-knit urban university with a culture of community that extends beyond our gates into the city of Charlotte. Inside cover photo by Vashti Crowell JCSU_REPORT_vFinal_Layout 1 6/26/2014 9:34 PM Page 1 TABLE OF CONTENTS President’s Report 2012-2013 Message from the President................................................................ 2 President Ronald L. Carter, Ph.D. Enrollment Services .............................................................................. 4 Vice President Joy Paige Institutional Advancement Academics .............................................................................................. 6 Executive Editor Sherri Belfield Academic Support Services .............................................................. 20 Editor Jennifer K. Gaskins Managing Editor Kate Marcus Student Success .................................................................................. 24 Special Section: Bright Ideas Through Challenging Times ............ 29 Photographers Jeff Cravotta | Chris Jenkins Jonathan Keitt | Kate Marcus Research .............................................................................................. 44 Human Resources .............................................................................. 50 Institutional Advancement ................................................................ 52 Community Engagement .................................................................. 58 Intercollegiate Athletics .................................................................... 60 The President’s Report is published annually by University Communications and Marketing for alumni, donors and Financial Statements .......................................................................... 64 friends of JCSU. Giving .................................................................................................... 66 Johnson C. Smith University is accredited by the Southern Honor Roll of Donors ........................................................................ 72 Association of Colleges and Schools Commission on Colleges Alumni Giving ...................................................................................... 83 to award baccalaureate and masters degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Board of Trustees .............................................................................. 92 Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Johnson C. Smith University. PRESIDENT’S REPORT 2012-2013 1 JCSU_REPORT_vFinal_Layout 1 6/26/2014 9:34 PM Page 2 MESSAGE FROM THE PRESIDENT In fall 2012, I had the privilege of hosting I believe that positive attitude is imbued in our JCSU Family. We have several presidents from other Historically chosen NOT to cower and meekly wait out the storm nestled in the harbor Black Colleges and Universities for a summit hoping for the best as the seas and winds of change whirl around us. sponsored by the Gates Foundation to discuss Rather, we have bravely left the harbor and sailed out to the open sea. We the future of HBCUs. have realized, as the old adage observes, “We cannot control the direction of I came away heartened from the the wind, but we can adjust our sails.” discussions with a renewed faith that we Practically speaking in the real world, that means turning to innovation, indeed shall overcome the tumultuous times creativity and independent thinking. Our students don’t just break the mold and era of disruptive change in which we ̶ they smash it. We at JCSU do not settle. We do not dream small. We do find ourselves. not accept what is. But I was also deeply heartened on a So it is only fitting that the theme of this issue is “The Adventure of Ideas more personal level. As the presidents walked Through Challenging Times.” The theme is illustrated in the profiles of our around our campus, what struck them most faculty, students and alumni who are going down new paths and inspiring ̶ and which they commented upon most others to do the same. They are living our vision: Become Yourself. Change frequently ̶ was the feeling of vitality that permeated every aspect of life Our World. here at JCSU. It’s also an institutional approach, as you’ll see in the stories about such I believe that is because we have created a community here dedicated recent projects as Mosaic Village, Financial Literacy, Charlotte’s Web, the to delivering on our brand promise: to be an independent, close-knit, urban Foster Village Network Center and Sustainability Village. In fact, our Foster university with a growing national reputation for integrating the liberal arts Care Initiative is unique in the nation. with business, the sciences, and technology in innovative, socially-conscious More than 145 years ago, our founders chose Sit Lux (Let there be light) ways to empower tomorrow’s diverse entrepreneurial citizens and leaders. as the University motto. If, as we steer “the good ship Johnson C. Smith” We understand our brand, we embrace it, and we demonstrate it. through the perilous storm waters of our time, we find it difficult to keep Recently, our beloved institution faced some challenging financial issues, our fires burning, we can also choose to reflect and celebrate the light, not the result of changes in the social, political and national economic landscape only from above, but within ourselves. that are beyond our power to affect in any significant way. But we successfully managed the situation and sailed through the storm. At JCSU, we see challenges and solve them. We see what needs to change, and we come through. We see a need for leaders, and we fill that role. That is why a sense of optimism pervades our campus, seen in the excited faces of our students, in the passionate teaching of our faculty, and Ronald L. Carter, Ph.D. in the welcoming, upbeat demeanor of our staff, from top administrators to President, Johnson C. Smith University the custodians. 2 PRESIDENT’S REPORT 2012-2013 JCSU_REPORT_vFinal_Layout 1 6/26/2014 9:34 PM Page 3 PRESIDENT’S REPORT 2012-2013 3 JCSU_REPORT_vFinal_Layout 1 6/26/2014 9:34 PM Page 4 enrollment services the enrollment services Division experienced another year of change Additionally, the new communications plan generated 301,637 email and transition coupled with progress and success, despite mounting messages to prospective students, with a 14.7 average click-through rate, competition among peer institutions for the highly talented and highly far exceeding the industry average of three to five percent. The plan ranged motivated students JCSU seeks to enroll. from general search to targeted campaigns such as waiving the application fee, federal student aid application tutorials and emails from the Council of The Office of Admissions continued to see positive recruitment results Deans, Residence Life and current students. for the 2012-2013 academic year. Enhanced communications, exposure from the Democratic National Convention and other major events The Office of Admissions integrated into its strategy, an initiative to contributed to this success. continue expanding the racial and ethnic diversity of the student body. Such efforts resulted in 11 percent of enrolled students reporting a As part of its communications message to prospective students and racial/ethnic group other than African-American and 3.5 percent reporting parents, the division explained how the University provides a transformative their racial/ethnic background as international. education with a global perspective that allows students to grow intellectually, physically, socially, culturally and spiritually. The Office of the Registrar implemented customer service improvements and successfully planned and executed the 2013 Commencement exercises Fall 2012 recruitment efforts yielded a diverse class of 529 freshmen, to confer degrees on 252 students. By using current technology, the office transfers and readmitted students. Traditional freshmen comprised 73 improved customer service and student access by automating change of percent of the entering class; transfers, 23 percent and readmits four address, major/minor declaration, enrollment verification, transcript percent. The freshman class of regular admitted students averaged a GPA ordering, advising features and archiving records. Students were also given of 3.23 and SAT median scores of 910. 24-hour access to their information. In addition to academically qualified students, the team of admissions The Office of Financial Aid worked diligently with new and returning counselors recruited and admitted geographically diverse students from students and their families to ensure they understood the process to apply across the nation and abroad. for financial aid and scholarships. The office held workshops during the spring semester on how to complete the FAFSA and explained to students Counselors visited college fairs and high schools and scheduled events on and parents the changes in eligibility criteria for the Parent PLUS Loan and campus to encourage students to apply on site. The annual Admitted Day on other state and federal funding. campus drew an additional 78 students and the Golden Bull Academy served 155 students, exceeding last year by 33 students. 4 PRESIDENT’S REPORT 2012-2013 JCSU_REPORT_vFinal_Layout 1 6/26/2014 9:34 PM Page 5 JCSU student leaders welcome freshmen at orientation. JCSU_REPORT_vFinal_Layout 1 6/26/2014 9:34 PM Page 6 AcADemics colleGe