Upper Derwent Valley Woodlands
Total Page:16
File Type:pdf, Size:1020Kb
Audience Development and Access Plan for the Upper Derwent Valley APPENDICES TellTale 83 Corbar Road, Buxton, Derbyshire, SK17 6RJ Tel: 01298 70376 Fax: 0870 7066012 e-mail: [email protected] PDNP FAIRHOLMES SURVEY: SAMPLE OF RESULTS APPENDIX 1 FAIRHOLMES VISITOR SURVEY 2005: SAMPLE OF RESULTS The PDNP survey This survey was carried out by the PDNP research team in August 2005 on a Saturday, a Sunday and a school-holiday weekday. Further three-day surveys were also being carried out in autumn/winter 2005-06, but the returns for these were not available at the time of writing this Audience Development Plan. Groups of visitors were randomly selected and asked ten questions in face-to- face interviews. Respondents were also given post-back questionnaires to fill in at home, containing a further 28 questions. The face-to-face questions all related to audience profile, while the post-back questions included some profile questions but also explored various aspects of the visitor experience. Altogether, 350 groups of visitors were interviewed. About half these respondents also returned post-back questionnaires. The Audience Development Plan sample At the time of writing this Audience Development Plan, the data from the PDNP survey had not been processed or analysed, but we were given access to the filled-in survey forms. We processed a sample of 100 face-to-face interviews with matched post-back questionnaires (35 Saturday visitors, 35 Sunday, 30 weekday) and 50 face-to-face interviews with respondents who did not return post-back questionnaires (15 Saturday visitors, 20 Sunday, 15 weekday). The 100 visitor groups who returned post-back questionnaires represented 312 individuals, while the 50 groups who did not return post-backs represented 181 individuals. Our analysis covered all the questions in the face-to-face interviews, but (for reasons of time available) only ten of the 28 questions on the post-back form. We concentrated on selected issues, namely audience profile data, activities undertaken, sources of information or guidance used, enjoyment factors and problems/barriers encountered. Section A below gives results for the 150 face-to-face interviews. Section B gives results for the 100 post-back questionnaires. PDNP FAIRHOLMES SURVEY: SAMPLE OF RESULTS SECTION A: FACE TO FACE INTERVIEWS 1. Length of time spent on site a) Respondents who returned post-back questionnaire Time on site Sat 20 Aug Sun 21 Aug Wed 31 Aug Total (%) 1 hour or less 0 3 6 9 1-2 hours* 2 7 4 13 2-4 hours* 14 15 11 40 Over 4 hours 19 10 9 38 Sample size 35 35 30 100 (groups) b) Respondents who did not return post-back questionnaire Time on site Sat 20 Aug Sun 21 Aug Wed 31 Aug Total (%) 1 hour or less 1 2 4 7 14 1-2 hours* 4 7 1 12 24 2-4 hours* 8 7 3 18 36 Over 4 hours 2 4 7 13 26 Sample size 15 20 15 50 100 (groups) * Times of exactly 2 hours or 4 hours are included in the category below PDNP FAIRHOLMES SURVEY: SAMPLE OF RESULTS 2. Size of group a) Respondents who returned post-back questionnaire Group size Sat 20 Aug Sun 21 Aug Wed 31 Aug Total (%) Individual 4 1 3 8 2 people 12 14 13 39 3 people 4 4 6 14 4 people 12 9 6 27 More than 4 3 7 2 12 Sample size (groups) 35 35 30 100 b) Respondents who did not return post-back questionnaire Group size Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % Individual 0 1 0 1 2 2 people 5 6 7 18 36 3 people 1 4 2 7 14 4 people 5 4 4 13 26 More than 4 4 5 2 11 22 Sample size (groups) 15 20 15 50 100 3. Type of group a) Respondents who returned post-back questionnaire Group type Sat 20 Aug Sun 21 Aug Wed 31 Aug Total (%) Alone 4 1 3 8 Family 20 26 20 66 Friends 10 5 5 20 Family & friends 1 3 2 6 Educational group 0 0 0 0 Organised group 0 0 0 0 Sample size (groups) 35 35 30 100 b) Respondents who did not return post-back questionnaire Group type Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % Alone 0 1 0 1 2 Family 10 12 11 33 66 Friends 3 5 2 10 20 Family & friends 2 2 2 6 12 Educational group 0 0 0 0 0 Organised group 0 0 0 0 0 Sample size (groups) 15 20 15 50 100 PDNP FAIRHOLMES SURVEY: SAMPLE OF RESULTS 4. Age a) Respondents who returned post-back questionnaire Age Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % 0-15 18 26 21 65 20.8 16-24 0 1 6 7 2.2 25-34 11 20 5 36 11.6 35-44 29 38 19 86 27.6 45-59 33 29 25 87 27.9 60+ 14 4 13 31 9.9 Sample size (people) 105 118 89 312 100 b) Respondents who did not return post-back questionnaire Age Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % 0-15 15 14 13 42 23.2 16-24 3 4 1 8 4.4 25-34 5 25 8 38 21.0 35-44 22 17 7 46 25.4 45-59 9 15 7 31 17.1 60+ 2 4 10 16 8.9 Sample size (people) 56 79 46 181 100 5. Gender a) Respondents who returned post-back questionnaire Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % Male 52 57 46 155 49.7 Female 53 61 43 157 50.3 Sample size (people) 105 118 89 312 100 b) Respondents who did not return post-back questionnaire Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % Male 26 44 21 91 50.3 Female 30 35 25 90 49.7 Sample size (people) 56 79 46 181 100 PDNP FAIRHOLMES SURVEY: SAMPLE OF RESULTS 6. Mobility problems a) Respondents who returned post-back questionnaire Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % Number of people 2 3 3 8 2.6 with mobility problem Sample size (people) 105 118 89 312 100 b) Respondents who did not return post-back questionnaire Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % Number of people 0 4 2 6 3.3 with mobility problem Sample size (people) 56 79 46 181 100 7. Occupation a) Respondents who returned post-back questionnaire Occupation Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % Employed or self-employed 70 84 42 196 62.8 Looking after home/family 0 5 8 13 4.2 Retired 16 2 12 30 9.6 Unemployed & seeking work 0 0 0 0 0 Student (school or college) 18 23 26 67 21.5 Govt work/training scheme 0 0 0 0 0 Permanently sick or disabled 1 0 0 1 0.3 Temp off work (illness or injury) 0 0 1 1 0.3 Other (pre-school) 0 4 0 4 1.3 Sample size (people) 105 118 89 312 100 b) Respondents who did not return post-back questionnaire Occupation Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % Employed or self-employed 34 58 22 114 63.0 Looking after home/family 1 1 0 2 1.1 Retired 5 3 10 18 9.9 Unemployed & seeking work 0 0 0 0 0 Student (school or college) 15 14 14 43 23.8 Govt work/training scheme 0 0 0 0 0 Permanently sick or disabled 0 0 0 0 0 Temp off work (illness or injury) 0 0 0 0 0 Other (pre-school) 1 3 0 4 2.2 Sample size (people) 56 79 46 181 100 PDNP FAIRHOLMES SURVEY: SAMPLE OF RESULTS 8. Ethnicity a) Respondents who returned post-back questionnaire Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % White British 97 115 85 298 95.5 White Irish 4 0 0 4 1.3 White other 1 New Zealand 0 2 German 3 1.0 Visible communities 2 3 2 7 2.2 including mixed-race* Other ethnicity given 1 Colombian 0 0 1 0.3 by respondent Sample size (people) 105 118 89 312 100 b) Respondents who did not return post-back questionnaire Sat 20 Aug Sun 21 Aug Wed 31 Aug Total % White British 50 66 46 162 89.5 White Irish 1 1 0 2 1.1 White other 3 Not specified 2 German 0 7 3.9 1 Ukrainian 1 Armenian Visible communities 2 7 0 9 5.0 including mixed race* Other ethnicity given 0 1 Saudi 0 1 0.5 by respondent Arabian Sample size (people) 56 79 46 181 100 * Ethnic categories on the PDNP survey form followed those used in the 2001 Census, which allow detailed identification of ethnic groups (eg. “Asian or Asian British: Indian”, “Black or Black British: Caribbean” etc). As ethnic minority numbers in this survey are so small, we have grouped them as “Visible Communities” (following Kye Askins in Visible communities’ use & perceptions of NYM and PD National Parks). The Census categories cover ethnicity not nationality, so they do not allow us to distinguish between e.g. a British Indian family and a family visiting from India. However, all but one of the 100 post-back respondents in our sample gave a UK home postcode (one was left blank), so we must assume that most respondents are resident, at least temporarily, in the UK.