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BVPD NEWSLETTER ISSUE NO. 6 10/31/00 Dear Theatre Manager: This sixth edition newsletter really marks the “spot” to learn more about our next film “falling” your way. This issue highlights the much anticipated, soon to be barking, bursting out of the dog pound release of… Walt Disney Pictures’ 102 DALMATIANS Release Date: November 22, 2000 Film Banner: Walt Disney Pictures Cast: Glenn Close, Gerard Depardieu Director: Kevin Lima (“Tarzan”, “A Goofy Movie”) Producer: Ed Feldman (“Honey, I Blew Up The Kid”, “The Truman Show”) Film Format: Flat Rating: G Synopsis: What do you get when you cross one flamboyant French furrier, two “dog-struck” lovers, an assortment of droolingly friendly canines, one talking bird convinced he’s a Rottweiler, the nastiest villainess ever and a zillion billion million spots…? You get 102 DALMATIANS, the sequel to Walt Disney Pictures’ hit 1996 film starring Glenn Close as that dog-hating, spot-obsessed queen of mean, Cruella De Vil! Cruella is back with a vengeance and this time she’s employing the assistance of Jean Pierre LePelt (Gerard Depardieu), a famous Parisian fur designer. Together they plan on creating her infamously famous Dalmatian coat, however, with a design update: a hood! The laughs (and barks) will be echoing through your theatre as Cruella’s latest fur-raising scheme is sprung and her misadventures once again reek havoc upon the unsuspecting canine community of London. But don’t take our word for it, click on the link to the official website for 102 DALMATIANS: http://www.102dalmatians.com After checking out the website, checkout the rest of this PROMOTIONAL NEWSLETTER which includes an assortment of fun and exciting ideas to assist you with marketing this film at your theatre. Buena Vista Marketing Materials A LITTER OF PROMOTIONAL ITEMS ARE AT YOUR PAW FINGERTIPS! MINI ONE-SHEETS: Use these as prizes for in-theatre contests, celebrations or cross-promotions. · Audience Greetings! Create Dalmatian spot cutouts to attach under theatre seats. Award mini-posters to audience members who find a “spot” beneath their seat. These “audience greetings” should occur during film showings of “How The Grinch Stole Christmas” and/or “Rugrats In Paris: The Movie” (just two examples) prior to the release of 102 DALMATIANS. BUTTONS: Your patrons will have no problem “spotting” these fantastic pins on your staff announcing the arrival of 102 DALMATIANS at your theatre. Buttons are also great as in-theatre contest prizes! TRAILERS: Trailers are by far the most effective marketing tool used for promoting motion pictures at your theatre. That is why we have created a new trailer for 102 DALMATIANS just to play with two films opening November 17th. HOW THE GRINCH STOLE CHRISTMAS (Flat) RUGRATS IN PARIS: THE MOVIE (Flat) ADD BITE TO YOUR PROMOTIONAL BARK WITH THESE FABULOUS… …National Partners McDonald’s (U.S. and Canada): McDonald’s will unleash a spot-tacular promotion for 102 DALMATIANS including a multi-million dollar campaign consisting of television, radio, print, point-of-purchase materials and theme packaging. More than 12,500 McDonald’s restaurants in the U.S. and Canada are participating! The program will offer 102 different Happy Meal Toys each designed with a special feature. The program will start on Tuesday, November 21, 2000, and run until Thursday, December 21, 2000. McDONALD’S TIE-IN IDEAS: · Post a sniped one-sheet or mini poster in local McDonald’s restaurants advertising the opening of 102 DALMATIANS at your theatre. · Display the McDonald’s pop-up standee in your box office that contains the 102 DALMATIANS McDonald’s Happy Meal Toys. Collect all 102! McDonald’s is an exclusive partner. No other restaurant or food establishments may be used for local promotions in conjunction with 102 DALMATIANS. National Partners Continued… YOUR PROMOTION WILL GROWL LOUDER WITH THESE ADDITIONAL EXCLUSIVE PARTNERS! Kmart: Consumers who visit Kmart on Thanksgiving Day and purchase at least $20 of 102 DALMATIANS theme merchandise will receive two children’s admission tickets to the film. This offer will be supported by print, in-store signage, and a national TV buy. Nestlé Confections: Nestlé is supporting 102 DALMATIANS with a promotion that includes their Butterfinger, Crunch, Baby Ruth, 100 Grand, Jingles and SweeTarts brands. Nestlè will run a national sweepstakes awarding a grand prize trip for two to London and Paris. In addition, 101 first prize winners will be awarded a $500 shopping spree and 150 second prize winners will receive a 102 DALMATIANS Playstation video game. Alpo: Alpo will support the film with a mail-in offer for a free color-changing dog bowl featuring 102 DALMATIANS. This offer will be communicated via a television spot and a national free-standing-insert. In addition, they will also run account specific programs, including an in-store sweepstakes allowing consumers the chance to win a Walt Disney World vacation package, and a near- pack offer for a free 102 DALMATIANS movie poster. Pet Assure: Pet Assure will offer a membership discount (up to the price of two movie tickets) to pet owners all across America who see 102 DALMATIANS. www.petassure.com Dreyer’s Grand Ice Cream (The company's product lines are marketed under the Dreyer's brand name throughout the western states, Texas and under the Edy's brand name throughout the remainder of the United States) Dreyer's has created two new limited edition ice cream flavors themed to 102 DALMATIANS - CHOCOLATE DALMATIAN SENSATION which included molded white chocolate pieces in the shapes of the Dalmatian puppies and SPOTACULAR VANILLA which includes chocolate chips in the shape of Dalmatian spots. Dreyer's will promote these two new flavors and 102 DALMATIANS with in-store POP, local print and on their website. Quaker Oats: Several different Quaker Oats brands will tie-in with the release of 102 DALMATIANS. As part of this promotion, Quaker has created three different mail-in offers as well as a national consumer sweepstakes all tied to the release of the film. The cold cereal group, which includes Life and Cap'n Crunch cereals, will be advertising on-pack a 102 DALMATIANS "Barking Spoon." Christmas Crunch - a special Holiday version of Cap'n Crunch - will feature a sweepstakes in which consumers must find "Oddball's spot's" in order to win one of several $5,000 shopping sprees. Instant Quaker Oatmeal will be offering consumers two different "Activity Kits" themed to the movie. Instant Grits and Quaker Chewy Bars are both offering a color changing cup featuring Oddball the puppy. In addition to on-pack mentions, Quaker will advertise these consumer offers via on-pack, FSI and on their various websites. The Christmas Crunch Sweepstakes will also be supported with a 30-second national TV spot. HOW CAN YOU PARTICIPATE? Here’s how… · Display a mini-poster sniped with your theatre information in the grocery and/or supermarket aisle(s) featuring Colgate, Con Agra, General Mills, Nestlé, Alpo, Quaker Oats products. · Create a 102 DALMATIANS-theme “SPOT” to display on the shelf where any of these national partner’s products are located. These are exclusive partners. No other products may be used for local promotions in conjunction with 102 DALMATIANS . Media Promotions PAINT YOUR TOWN WITH SPOTS, SPOTS and more SPOTS… WORK WITH RADIO, TELEVISION & PRINT OUTLETS! RADIO AND/OR TELEVISION PROMOTIONS: · Every hour, during peak drive time, have the radio station play a sounder of a dog barking. The 102nd caller wins a 102 DALMATIANS prize package. · “Best Bark” Contest! Invite listeners or viewers to call in and give their best imitation dog bark. The caller with the best “bark” - wins a prize. · Best Cruella “Evil Laugh” Contest! Cruella De Vil has the meanest laugh in the world, or does she? Invite callers to give their best Cruella laugh impressions. The caller with the wickedest laugh wins. PRINTED MEDIA PROMOTIONS: · This newsletter contains a word puzzle contest stat that can be re-printed and distributed through newspapers, dailies, weeklies, etc. Completed entries can be torn from the publication and dropped at your theatre - driving patrons to your location. · Approach a local publication to run trivia contests aimed at promoting 102 DALMATIANS and your theatre (trivia questions are provided, see below.) · Spot the Spot Contest! Newspaper readers must find all the spots in the paper, list the corresponding number for each page with a “spot” and drop entries at your theatre. To assist with media promotions, BVPD can supply premium items on a first come first serve basis. Quantities are limited. Call your local BVPD Marketing Coordinator to discuss availability. TRIVIA CONTESTS: Following are 102 DALMATIANS themed trivia questions for use in radio, television and newspaper promotions and contests: 1. Which animal(s) speak in Walt Disney Pictures’ 102 DALMATIANS? A. Oddball C. Dottie and Dipstick B. Waddlesworth D. Little Dipper 2. Which Dalmatian puppy from Walt Disney Pictures’ “live-action” 101 DALMATIANS has returned in the sequel 102 DALMATIANS? A. Lucky C. Little Dipper B. Oddball D. Dipstick 3. In Walt Disney Pictures’ “live-action” 101 DALMATIANS, Cruella De Vil steals the puppies to create a Dalmatian fur coat. In the sequel, 102 DALMATIANS, Cruella once again plans to create her Dalmatian fur coat, however, with a design update. What is this design update? A. Pockets C. A Hood B. Extra Buttons D. Spotted Gloves 4. Walt Disney Pictures’ 102 DALMATIANS takes place in what two European Cities? A. Rome and London C. Amsterdam and Paris B. London and Paris D. Berlin and Vienna 5. In Walt Disney Pictures’ 102 DALMATIANS, what is responsible for turning Cruella De Vil back to her “nasty” Dalmatian-hating self? A. Thunder Clap C.
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