BVPD NEWSLETTER ISSUE NO. 6 10/31/00
Dear Theatre Manager:
This sixth edition newsletter really marks the “spot” to learn more about our next film “falling” your way. This issue highlights the much anticipated, soon to be barking, bursting out of the dog pound release of… Walt Disney Pictures’ 102 DALMATIANS
Release Date: November 22, 2000 Film Banner: Walt Disney Pictures Cast: Glenn Close, Gerard Depardieu Director: Kevin Lima (“Tarzan”, “A Goofy Movie”) Producer: Ed Feldman (“Honey, I Blew Up The Kid”, “The Truman Show”) Film Format: Flat Rating: G
Synopsis: What do you get when you cross one flamboyant French furrier, two “dog-struck” lovers, an assortment of droolingly friendly canines, one talking bird convinced he’s a Rottweiler, the nastiest villainess ever and a zillion billion million spots…?
You get 102 DALMATIANS, the sequel to Walt Disney Pictures’ hit 1996 film starring Glenn Close as that dog-hating, spot-obsessed queen of mean, Cruella De Vil!
Cruella is back with a vengeance and this time she’s employing the assistance of Jean Pierre LePelt (Gerard Depardieu), a famous Parisian fur designer. Together they plan on creating her infamously famous Dalmatian coat, however, with a design update: a hood!
The laughs (and barks) will be echoing through your theatre as Cruella’s latest fur-raising scheme is sprung and her misadventures once again reek havoc upon the unsuspecting canine community of London. But don’t take our word for it, click on the link to the official website for 102 DALMATIANS:
http://www.102dalmatians.com
After checking out the website, checkout the rest of this PROMOTIONAL NEWSLETTER which includes an assortment of fun and exciting ideas to assist you with marketing this film at your theatre. Buena Vista Marketing Materials A LITTER OF PROMOTIONAL ITEMS ARE AT YOUR PAW FINGERTIPS!
MINI ONE-SHEETS: Use these as prizes for in-theatre contests, celebrations or cross-promotions.
· Audience Greetings! Create Dalmatian spot cutouts to attach under theatre seats. Award mini-posters to audience members who find a “spot” beneath their seat. These “audience greetings” should occur during film showings of “How The Grinch Stole Christmas” and/or “Rugrats In Paris: The Movie” (just two examples) prior to the release of 102 DALMATIANS.
BUTTONS: Your patrons will have no problem “spotting” these fantastic pins on your staff announcing the arrival of 102 DALMATIANS at your theatre. Buttons are also great as in-theatre contest prizes!
TRAILERS: Trailers are by far the most effective marketing tool used for promoting motion pictures at your theatre. That is why we have created a new trailer for 102 DALMATIANS just to play with two films opening November 17th. HOW THE GRINCH STOLE CHRISTMAS (Flat) RUGRATS IN PARIS: THE MOVIE (Flat)
ADD BITE TO YOUR PROMOTIONAL BARK WITH THESE FABULOUS… …National Partners McDonald’s (U.S. and Canada):
McDonald’s will unleash a spot-tacular promotion for 102 DALMATIANS including a multi-million dollar campaign consisting of television, radio, print, point-of-purchase materials and theme packaging. More than 12,500 McDonald’s restaurants in the U.S. and Canada are participating!
The program will offer 102 different Happy Meal Toys each designed with a special feature. The program will start on Tuesday, November 21, 2000, and run until Thursday, December 21, 2000.
McDONALD’S TIE-IN IDEAS:
· Post a sniped one-sheet or mini poster in local McDonald’s restaurants advertising the opening of 102 DALMATIANS at your theatre. · Display the McDonald’s pop-up standee in your box office that contains the 102 DALMATIANS McDonald’s Happy Meal Toys. Collect all 102!
McDonald’s is an exclusive partner. No other restaurant or food establishments may be used for local promotions in conjunction with 102 DALMATIANS. National Partners Continued… YOUR PROMOTION WILL GROWL LOUDER WITH THESE ADDITIONAL EXCLUSIVE PARTNERS!
Kmart: Consumers who visit Kmart on Thanksgiving Day and purchase at least $20 of 102 DALMATIANS theme merchandise will receive two children’s admission tickets to the film. This offer will be supported by print, in-store signage, and a national TV buy.
Nestlé Confections: Nestlé is supporting 102 DALMATIANS with a promotion that includes their Butterfinger, Crunch, Baby Ruth, 100 Grand, Jingles and SweeTarts brands. Nestlè will run a national sweepstakes awarding a grand prize trip for two to London and Paris. In addition, 101 first prize winners will be awarded a $500 shopping spree and 150 second prize winners will receive a 102 DALMATIANS Playstation video game.
Alpo: Alpo will support the film with a mail-in offer for a free color-changing dog bowl featuring 102 DALMATIANS. This offer will be communicated via a television spot and a national free-standing-insert. In addition, they will also run account specific programs, including an in-store sweepstakes allowing consumers the chance to win a Walt Disney World vacation package, and a near- pack offer for a free 102 DALMATIANS movie poster.
Pet Assure: Pet Assure will offer a membership discount (up to the price of two movie tickets) to pet owners all across America who see 102 DALMATIANS. www.petassure.com
Dreyer’s Grand Ice Cream (The company's product lines are marketed under the Dreyer's brand name throughout the western states, Texas and under the Edy's brand name throughout the remainder of the United States)
Dreyer's has created two new limited edition ice cream flavors themed to 102 DALMATIANS - CHOCOLATE DALMATIAN SENSATION which included molded white chocolate pieces in the shapes of the Dalmatian puppies and SPOTACULAR VANILLA which includes chocolate chips in the shape of Dalmatian spots. Dreyer's will promote these two new flavors and 102 DALMATIANS with in-store POP, local print and on their website.
Quaker Oats: Several different Quaker Oats brands will tie-in with the release of 102 DALMATIANS. As part of this promotion, Quaker has created three different mail-in offers as well as a national consumer sweepstakes all tied to the release of the film. The cold cereal group, which includes Life and Cap'n Crunch cereals, will be advertising on-pack a 102 DALMATIANS "Barking Spoon." Christmas Crunch - a special Holiday version of Cap'n Crunch - will feature a sweepstakes in which consumers must find "Oddball's spot's" in order to win one of several $5,000 shopping sprees. Instant Quaker Oatmeal will be offering consumers two different "Activity Kits" themed to the movie. Instant Grits and Quaker Chewy Bars are both offering a color changing cup featuring Oddball the puppy. In addition to on-pack mentions, Quaker will advertise these consumer offers via on-pack, FSI and on their various websites. The Christmas Crunch Sweepstakes will also be supported with a 30-second national TV spot.
HOW CAN YOU PARTICIPATE? Here’s how…
· Display a mini-poster sniped with your theatre information in the grocery and/or supermarket aisle(s) featuring Colgate, Con Agra, General Mills, Nestlé, Alpo, Quaker Oats products. · Create a 102 DALMATIANS-theme “SPOT” to display on the shelf where any of these national partner’s products are located.
These are exclusive partners. No other products may be used for local promotions in conjunction with 102 DALMATIANS .
Media Promotions PAINT YOUR TOWN WITH SPOTS, SPOTS and more SPOTS… WORK WITH RADIO, TELEVISION & PRINT OUTLETS! RADIO AND/OR TELEVISION PROMOTIONS:
· Every hour, during peak drive time, have the radio station play a sounder of a dog barking. The 102nd caller wins a 102 DALMATIANS prize package. · “Best Bark” Contest! Invite listeners or viewers to call in and give their best imitation dog bark. The caller with the best “bark” - wins a prize. · Best Cruella “Evil Laugh” Contest! Cruella De Vil has the meanest laugh in the world, or does she? Invite callers to give their best Cruella laugh impressions. The caller with the wickedest laugh wins.
PRINTED MEDIA PROMOTIONS:
· This newsletter contains a word puzzle contest stat that can be re-printed and distributed through newspapers, dailies, weeklies, etc. Completed entries can be torn from the publication and dropped at your theatre - driving patrons to your location. · Approach a local publication to run trivia contests aimed at promoting 102 DALMATIANS and your theatre (trivia questions are provided, see below.) · Spot the Spot Contest! Newspaper readers must find all the spots in the paper, list the corresponding number for each page with a “spot” and drop entries at your theatre.
To assist with media promotions, BVPD can supply premium items on a first come first serve basis. Quantities are limited. Call your local BVPD Marketing Coordinator to discuss availability.
TRIVIA CONTESTS: Following are 102 DALMATIANS themed trivia questions for use in radio, television and newspaper promotions and contests:
1. Which animal(s) speak in Walt Disney Pictures’ 102 DALMATIANS? A. Oddball C. Dottie and Dipstick B. Waddlesworth D. Little Dipper
2. Which Dalmatian puppy from Walt Disney Pictures’ “live-action” 101 DALMATIANS has returned in the sequel 102 DALMATIANS? A. Lucky C. Little Dipper B. Oddball D. Dipstick
3. In Walt Disney Pictures’ “live-action” 101 DALMATIANS, Cruella De Vil steals the puppies to create a Dalmatian fur coat. In the sequel, 102 DALMATIANS, Cruella once again plans to create her Dalmatian fur coat, however, with a design update. What is this design update? A. Pockets C. A Hood B. Extra Buttons D. Spotted Gloves
4. Walt Disney Pictures’ 102 DALMATIANS takes place in what two European Cities? A. Rome and London C. Amsterdam and Paris B. London and Paris D. Berlin and Vienna
5. In Walt Disney Pictures’ 102 DALMATIANS, what is responsible for turning Cruella De Vil back to her “nasty” Dalmatian-hating self? A. Thunder Clap C. Big Ben’s Bongs B. Barking Dalmatian Pups D. Loud Whistle
6. In Walt Disney Pictures’ 102 DALMATIANS, which Dalmatian puppy has no spots? A. Little Dipper C. Dottie B. Domino D. Oddball
7. In Walt Disney Pictures’ 102 DALMATIANS, what is next door to Jean Pierre LePelt’s sweatshop? A. Toy Store C. Bank B. Bakery D. Jewelry Store
All media promotions should be cleared with your BVPD Marketing Coordinator to avoid conflicts. Please see guidelines that follow this newsletter.
OFFICIAL 102 DALMATIANS WEBSITE:
Before 102 DALMATIANS opens on November 22, 2000, visitors to the official movie website, located at www.102dalmatians.com will get the chance to re-acquaint themselves with the bark and even more wicked bite of Cruella De Vil! You can use the website as a tool to reach a wider audience, drawing patrons to your theatre faster than a dog to a bone. Here’s how:
· Link your theatre website to the 102 DALMATIANS website. · Promote 102 DALMATIANS by offering a concession deal (how about a free popcorn refill) to patrons who bring in a printout of the 102 DALMATIANS website page.
Cautionary Note: Per the “Conditions of Use” of www.102dalamtians.com
In-Theatre Promotions THROW A BONE-NANZA CELEBRATION WITH THESE SPOT-TACULAR IDEAS!
102 DALMATIANS opens during one of the busiest movie-going weekends of the year. The following promotions can occur prior to the film’s opening or during the 2nd or 3rd weekend of release, when business is off peak and your theatre staff is accessible to assist with in-theatre promotions. The additional word-of-mouth which you create will give 102 DALMATIANS a louder bark in a crowded doghouse marketplace!
· Decorate your lobby, hallways, box office and entrances with spots. Run a “guess the number of spots” contest for theatre patrons. · Hand out a concession coupon shaped like a Dalmatian spot at local retailers to drive business to your theatre. Provide a special concession combo or meal-deal for patrons that show a 102 DALMATIANS ticket stub.
A SPECIAL IDEA FOR THE “SPOT”-VENTUROUS!
· Matching SPOT Contests: On a large sheet of butcher paper or fabric create the outline of a Dalmatian puppy with various spots. Hang the display in your theatre lobby announcing the arrival of 102 DALMATIANS on November 22, 2000. Prior to the release of the film, hand out special “spots” to patrons inviting them back to the theatre during the 2nd or 3rd weekend of the film’s release. Upon their return to your theatre, have patrons compare their spots to the spots on your “hanging Dalmatian pup.” Patrons with a spot that matches a spot on the Dalmatian win various prizes, concession items, etc. This will also help drive patrons to your theatre during historically slow weekends of business.
Important Note: Various laws and regulations apply to contests, sweepstakes and premium promotions and it is your responsibility to comply with them. For contests involving games of chance, there should be “no purchase necessary” to enter and win.
Darrell Smith Mike Ricciardi Antonella Zappone Western Region Eastern Region Canada 800.247.3419 866.226.8267 800.263.2853 [email protected] [email protected] [email protected] ***Please stay tuned for our next newsletter introducing the upcoming release of UNBREAKABLE.*** SEE 102 DALMATIANS - WORD CHALLENGE BEGINNING NOVEMBER 22, 2000 AT: *(Add Your Theatre Name & Location)*
Using the 102 DALMATIANS words listed below, find and circle each word in the puzzle. Look forward, backward, diagonally and upside down for the hidden words. You'll be a Dog-gone great word searcher when you find all 14 words! Good luck! B Z C C M F L U F F Y F A
L N T T L H W Q L P K O H
I E I U I R J L F A R S T
T O J V V G A L O N S O R
T L N W E B J D O M I N O
L H Y K D K V A D G P C W
E C D D A V I L G U M K S
D R O O L E R M H S O B E
I W T A L N B A G Z H D L
P C T U E N L T Z Y C Q D
P I I C U K C I T S P I D
E G E V R J J A P G N M A
R Z B B C X P N I F O D W
NAME______AGE______ADDRESS______CITY______STATE____ZIP______PHONE ( )______SCHOOL______1. KEVIN 5. DIPSTICK 9. WADDLESWORTH 13. DOTTIE 2. DOMINO 6. CHOMP 10. LITTLE DIPPER 14. CHLOE 3. DROOLER 7. FLUFFY 11. CRUELLA DEVIL 4. ODDBALL 8. ALONSO 12. DALMATIAN
Buena Vista Pictures Distribution grants each theatre licensed to exhibit 102 DALMATIANS the right to reproduce this material only for promoting 102 DALMATIANS. The only alteration that may be made is to add theatre playdate information. PROMOTIONAL GUIDELINES
Great theatres and great films lend themselves to added value promotions. It is in our mutual best interest not to discount movie tickets, offer two-for-one pricing or lessen the value of your theatre or our film. Excess passes may result in an additional film rental billing; consult your license agreement and please check with your Film Department before setting up pass promotions.
IMPORTANT NOTE: You must comply with all laws and regulations applicable to contests and premium promotions. For contests involving games of chance, there must be "no purchase necessary" to enter and win. You must also comply with the Official Contest Rules. Failure to comply with applicable laws, regulations or Contest Rules will result in disqualification of the entry.
1. Clear all promotions, including radio promotions and local tie-ins, in advance with your Buena Vista Pictures Distribution ("BVPD") Marketing Coordinator.
2. Attract customers to your box-office by creating film displays at off-site locations.
3. Require entry forms for contests and sweepstakes to be returned to your theatre rather than any local tie-in partner's establishment. (Remember your ultimate goal is to drive business for this film into your theatre.)
4. Utilize Theatre Display and Promotional Materials provided by BVPD to promote ticket sales to the film. Theatre Display Materials include 1-sheets, standees, banners, mobiles, static clings, character cut outs, and any other material provided to decorate the theatre lobby. Promotional Materials include buttons, mini posters, and any other material provided to help with contests or promotions. Ideas for use of these materials include:
· Use Theatre Display and Promotional Materials to decorate theatre lobby, box-office, concession stand and other areas within your theatre building.
· Tag Theatre Display and Promotional Materials with your theatre information and display in retail stores or sites outside your theatre to attract customers. No other alterations to the Theatre Display or Promotional Materials should be made, unless cleared through a BVPD Marketing Coordinator.
· Use Promotional Materials as prizes for contests conducted in-theatre, which are designed to attract customers to the film. Promotional Materials should not be used as a give-away item to promote the sale of anything other than the movie. (For example, your theatre should never give Promotional Materials to a retailer and allow that retailer to give away the Promotional Materials as an inducement to buy the retailer's own product).
· Request additional Theatre Display or Promotional Materials from your local BVPD Marketing Coordinator when your promotion requires additional quantities. You should not create your own materials or reproduce BVPD materials other than the contest flyers, which expressly authorize reproduction for promoting the film.
· Promotional Materials are supplied to you on the condition that you will not sell them without written authorization from BVPD. Contact your local BVPD Marketing Coordinator to obtain authorization.
· Theatre Display Materials and trailers remain the property of BVPD at all times and must be destroyed after your engagement. They may not be sold.
5. Use the film name, character names and likenesses as provided by BVPD only when promoting the film. When planning your activities, check with your Buena Vista Marketing Coordinator on the correct use of character names and likeness for promotions, including the following:
· Events · Concessions · Merchandise · Costumes · Charities (Must be approved through the BVPD marketing coordinator.*)
Keep in mind that characters cannot endorse products or promotions. They must remain in their own "environment" created in the film. For example you may not have likeness of a character holding a bucket of popcorn; or a likeness of a character with a speech balloon from their mouth promoting the sale of popcorn.
6. Write-up your promotion so we can hear about your activities.
* Because of the great popularity of its films and related Promotional Materials and products, The Walt Disney Company, has established a special corporate department to deal with all charities and charitable requests. The Marketing Coordinator will submit any request to this department.