Dr Reddy's Prescription to Stay Ahead of the Generic Pack
Dr Reddy’s prescription to stay ahead of the generic pack The company has differentiated itself by focusing on internal processes and staying away from costly acquisitions. Now, it has other plans to fend off the competition B DASARATH REDDY Hyderabad, 8 August BATTLE OF THE GENERICS As the patent cliff in the US levels off, generic drug makers will face increasing pressure to develop other kinds of products he revenues of Hyderabad- Revenues in 2011-12 (Actual) Revenue for top-three Indian based generic drug maker, Pharma companies T Dr Reddy's Laboratories, is expected to surpass those of ~ crore Revenue Net profit ~ crore 2012-13 2013-14* Ranbaxy Laboratories, the largest Ranbaxy 9,977 Ranbaxy 11,309 Indian generic drug company, and Laboratories* -2,900 Laboratories 12,615 now a subsidiary of Japan’s Daiichi Dr Reddy's 9,674 Dr Reddy's 11,286 Sankyo, sometime next year. Laboratories** 1,426 Laboratories 12,663 Barclays Equity Research projects 8,006 9,694 Dr Reddy’s revenues for FY14 at Sun Pharmaceutical Sun Pharmaceutical 2,587 11,472 ~12,663 crore, slightly higher than Industries** Industries Ranbaxy’s (at ~12,615 crore). *Calendar year 2011, **FY ended March 2012 *Estimates This would be big news for any company battling it out in a chal- ANDA* pipeline of top-three companies Global pharmacy lenging industry. However, the Approved Pending Share of consolidated revenues for Dr Reddy's in the year ‘11-12 generic-drug business is more than just that. It’s a fiercely com- 241 petitive business, driven by vol- umes and characterised by con- 148 148 stantly falling prices and, 101 therefore, steep margins.
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