Shortlist (Design Lions)

Cat. No Entry Title Advertiser Product Entrant Company Country Agency No

A01 (Posters) A01/003 00017 SHIBUYA TOKYU COMPLEX TOKYU AGENCY JAPAN TOKYU AGENCY HIKAIRE CORPORATION BUILDING Tokyo Tokyo A01/010 00111 15TH EXPEDIA TRAVEL CREATURE Seattle USA CREATURE Seattle ANNIVERSAR WEBSITE Y POSTERS A01/024 00128 DESIGN THE YOSHIDA D&AD 2011 DENTSU Tokyo JAPAN DENTSU Tokyo FEVER! HIDEO EXHIBITION MEMORIAL IN JAPAN FOUNDATION / ADVERTISING MUSEUM TOKYO A01/025 00129 GET BACK, EAST JAPAN EAST JAPAN DENTSU Tokyo JAPAN DENTSU Tokyo TOHOKU. RAILWAY RAILWAY COMPANY COMPANY A01/026 00130 ONE'S THE YOSHIDA ONE SHOW DENTSU Tokyo JAPAN DENTSU Tokyo BATTLE : HIDEO 2011 ONE SHOW MEMORIAL EXHIBITION 2011 FOUNDATION / IN JAPAN EXHIBITION ADVERTISING IN JAPAN MUSEUM TOKYO A01/027 00131 THE ULTRA THE YOSHIDA ADFEST 2011 DENTSU Tokyo JAPAN DENTSU Tokyo ASIAN HIDEO EXHIBITION MEMORIAL FOUNDATION / ADVERTISING MUSEUM TOKYO A01/101 01425 THE WHOLE THE THE BBH LONDON UNITED BBH LONDON PICTURE GUARDIAN GUARDIAN KINGDOM A01/105 01631 VW LOGO VOLKSWAGEN BLUEMOTIO DDB UK London UNITED DDB UK London CAMPAIGN N KINGDOM A01/108 01592 HEROES RED CROSS RED CROSS Y&R DUBAI UNITED Y&R DUBAI WANTED LEBANON ARAB EMIRATES A01/110 01595 MANIMAL PAPERS NEENAH Y&R DUBAI UNITED Y&R DUBAI WORLDWIDE PAPERS ARAB EMIRATES A01/116 02043 ROAD CLARO MOBILE OGILVY BRASIL São BRAZIL OGILVY BRASIL São LETTERS COMPANY Paulo Paulo

1 of 16 Shortlist (Design Lions)

A01/131 01001 THE FAT BARMER GEK HEALTH SERVICEPLAN GERMANY SERVICEPLAN POSTERS. CARE - Munich Munich PUBLIC AWARENESS A01/135 01347 MORE THAN PENGUIN PENGUIN Y&R MALAYSIA MALAYSIA Y&R MALAYSIA JUST THE BOOKS BOOKS Kuala Lumpur Kuala Lumpur CLASSICS MALAYSIA A01/148 00873 FLATTEN SF THE NEW THE NEW DRAFTFCB San USA DRAFTFCB San WHEEL WHEEL Francisco Francisco ELECTRIC BIKE A01/165 01229 LIFE CYCLE LIFE CYCLE BICYCLE DDB GROUP SINGAPORE DDB GROUP SINGAPORE SINGAPORE A01/169 01243 CHAPLIN MOVIES NOW CHAPLIN BBH INDIA Mumbai INDIA BBH INDIA Mumbai CHAPTERS CHAPTERS A01/172 01236 #COKEHAND THE COCA- COCA-COLA OGILVY SHANGHAI CHINA OGILVY SHANGHAI S COLA COMPANY A01/186 01388 BRAVIDA BRAVIDA BRAVIDA BERNTZONBYLUND SWEDEN BERNTZONBYLUND LONDON Stockholm Stockholm PICTOGRAM S A01/189 01494 ICEBERG TUI TUI TRAVEL GREY GROUP CHINA GREY GROUP CHINA Beijing CHINA Beijing A01/196 01520 172 WHALES SEA MARINE BIRCHER / RABL SWITZERLAN BIRCHER / RABL SHEPHERD CONSERVATI Zurich D Zurich ON A01/198 01355 GIFT A LIFE COMMITTEE ORGAN DDB Dubai UNITED DDB Dubai OF ORGAN DONATION ARAB DONATION IN EMIRATES LEBANON A01/241 02227 ICONIC VOLKSWAGEN BEETLE DDB MUDRA GROUP INDIA DDB MUDRA GROUP Mumbai Mumbai A01/247 01871 AUGUSTO STEVE STEVE BAILLAT CARDELL & CANADA BAILLAT CARDELL & DE CAMPOS SAVAGE SAVAGE FILS Montreal FILS Montreal POET & WRITER A01/257 01940 NEW YORK VILLAGE VILLAGE LEO BURNETT NEW USA LEO BURNETT NEW WRITES VOICE VOICE YORK YORK ITSELF NEWSPAPER A01/261 01991 QUICK DRAW MATTEL PICTIONARY OGILVY MALAYSIA MALAYSIA OGILVY MALAYSIA WINS SOUTHEAST Kuala Lumpur Kuala Lumpur ASIA

2 of 16 Shortlist (Design Lions)

A02 (Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards ) A02/006 00370 ALL-SET COLLE+MCVO CREATIVE COLLE + McVOY USA COLLE + McVOY CARD SET Y AGENCY Minneapolis Minneapolis A02/012 00734 SHOELACE ADIDAS ADIDAS AGE ISOBAR São BRAZIL AGE ISOBAR São BUSINESS STORES Paulo Paulo CARD A02/026 01111 WVRST WVRST RESTAURAN TAXI CANADA CANADA TAXI CANADA SAUSAGE T Toronto Toronto PARTY INVITE A02/055 01916 SMITH. SMITH RESTAURAN LEO BURNETT CANADA LEO BURNETT FOOD FOR RESTAURANT T + BAR TORONTO TORONTO THE + BAR EVERYMAN.

A03 (Calendars) A03/022 00748 THOMAS TC TOURISTIK THOMAS SERVICEPLAN GERMANY SERVICEPLAN COOK COOK Munich Munich TEMPERATU TRAVEL RES CALENDAR A03/028 01925 DAILY FUN PT KIE KUMON GREY INDONESIA INDONESIA GREY INDONESIA MATH INDONESIA Jakarta Jakarta A03/029 02099 BOOKCALEN GANDHI GANDHI OGILVY MEXICO MEXICO OGILVY MEXICO DAR BOOKSTORES BOOKSTORE Mexico City Mexico City S

A04 (Logo Design) A04/003 00028 WEARHOUSE VICURBAN COMMUNITY ELMWOOD AUSTRALIA ELMWOOD IDENTITY FASHION MELBOURNE MELBOURNE SPACE A04/010 00142 OLYMPIC BRAZILIAN OLYMPIC TÀTIL São Paulo BRAZIL TÀTIL São Paulo BRAND OLYMPIC LOGO COMMITTEE A04/017 00056 524A- 524 524 524 STUDIO Beijing CHINA 524 STUDIO Beijing ARCHITYPO ARCHITECTUR TYPOGRAPH E Y A04/021 00260 T- T-PLATFORMS SUPERCOMP TOMATDESIGN RUSSIA TOMATDESIGN PLATFORMS UTERS Moscow Moscow LOGO

3 of 16 Shortlist (Design Lions)

A04/034 00456 ELEPHANT MKV ELEPHANT TBWA\INDIA Gurgaon INDIA TBWA\INDIA Gurgaon COMBS HOUSEHOLD COMBS LOGO PRODUCTS DESIGN A04/050 00817 CLOAK & CHANTAL CLOAK & INTERBRAND AUSTRALIA INTERBRAND DAGGER MANNING- DAGGER AUSTRALIA Sydney AUSTRALIA Sydney KNIGHT LOGO A04/073 01061 QUEEN QUEEN GLOBAL LANDOR UNITED LANDOR ELIZABETH ELIZABETH PRIZE ASSOCIATES London KINGDOM ASSOCIATES London PRIZE FOR PRIZE FOR RECOGNISIN ENGINEERIN ENGINEERING G AND G FOUNDATION CELEBRATIN G OUTSTANDIN G ADVANCES IN ENGINEERIN G A04/113 01743 GOOGLE GOOGLE DISPLAY JOHANNES USA JOHANNES DISPLAY ADVERTISIN LEONARDO New LEONARDO New LOGO G York York A04/119 01620 SOHO’S SOHO’S TEA ROOM THE PARTNERS UNITED THE PARTNERS SECRET TEA SECRET TEA London KINGDOM London ROOM ROOM A04/128 02122 CHINA DOLL CHINA DOLL CHINA DOLL GRANT McCANN SRI LANKA GRANT McCANN DELIVERY AND ERICKSON Colombo ERICKSON Colombo TAKE AWAY

A05 (Books) A05/004 00132 FOR THE RECYCLING BEAUTIFUL SINGAPORE BEAUTIFUL BROWSING BROWSING Singapore Singapore ONLY COPY PROJECT A05/017 00559 THE MUSÉE DES MUSEUM PAPRIKA Montréal CANADA PAPRIKA Montréal FASHION BEAUX ARTS EXHIBITION WORLD OF DE MONTRÉAL JEAN PAUL GAULTIER. FROM THE SIDEWALK TO THE CATWALK. - BOO A05/023 00806 THE NOT SÖDRA PAPER PULP GARBERGS SWEDEN GARBERGS ANGRY Stockholm Stockholm NOTE BOOK.

4 of 16 Shortlist (Design Lions)

A05/027 00852 YEARBOOK CREATIVIDADE YEARBOOK UNLIMITED SPAIN UNLIMITED CREATIVIDA GALEGA CREATIVE GROUP CREATIVE GROUP DE GALEGA La Corunna La Corunna / ZUMO ESTUDIO Pontevedra

A06 (Self Promotion) A06/007 00058 LETTER- INDEPENDENT COLIN BRALEY DESIGN USA BRALEY DESIGN DROPPING COPYWRITER. CORCORAN Brooklyn Brooklyn COM A06/022 00404 GOOD STRICHPUNKT CREATIVE STRICHPUNKT GERMANY STRICHPUNKT DESIGN IS A AGENCY Stuttgart Stuttgart TOUGH JOB A06/056 00470 PLAYTYPE™ PLAYTYPE™ TYPE E-TYPES DENMARK E-TYPES PROMOTION BY E-TYPES FOUNDRY Copenhagen Copenhagen AND CONCEPT STORE A06/074 01777 FLIP BOOKS PETER PETER LEO BURNETT CANADA LEO BURNETT SCHAFRICK SCHAFRICK TORONTO TORONTO A06/080 02255 THE TBWA\ISTANB CREATIVE TBWA\ISTANBUL TURKEY TBWA\ISTANBUL STATIONARY UL AGENCY

A07 (Promotional Item Design) A07/018 00378 CALM TEA BOH BOH M&C SAATCHI MALAYSIA M&C SAATCHI BAGS PLANTATION CAMOMILE MALAYSIA Kuala MALAYSIA Kuala TEA Lumpur Lumpur A07/020 00391 DESIGN UMINO SEAWEED I&S BBDO Tokyo JAPAN I&S BBDO Tokyo NORI SEAWEED (SEAWEED) STORE A07/022 00412 RYSKAPOST RYSKA COURIER KING Stockholm SWEDEN KING Stockholm EN POSTEN EXPRESS S A07/028 00473 THE 3M 3M 3M SOLAR SCHOLZ & FRIENDS GERMANY SCHOLZ & FRIENDS EARPLUGS DEUTSCHLAN EAR PLUGS BERLIN BERLIN VOLUME- D DOWN PACKAGING A07/086 00897 BARDOT ADVANCED FROZEN LANDOR USA LANDOR ICE CREAM CONFECTIO ASSOCIATES San ASSOCIATES San TECHNOLOGIE NS Francisco Francisco S A07/088 01019 THE REAL GERSTENBER COOKBOOK KOLLE REBBE GERMANY KOLLE REBBE COOKBOOK G VERLAG Hamburg Hamburg

5 of 16 Shortlist (Design Lions)

A07/147 01289 D&AD IN D&AD D&AD IN TURNER UNITED TURNER BOOK AND BOOK AND DUCKWORTH KINGDOM DUCKWORTH NOMINATION NOMINATION London London / TURNER AWARDS AWARDS DUCKWORTH San Francisco A07/161 01543 HAIR FOR CHULABHORN CANCER THE LEO BURNETT THAILAND THE LEO BURNETT HOPE HOSPITAL PATIENTS GROUP THAILAND GROUP THAILAND DEPARTMEN Bangkok Bangkok T A07/175 01187 GOLDEN GOLDEN GATE GOLDEN GOODBY USA GOODBY GATE NATIONAL GATE SILVERSTEIN & SILVERSTEIN & BRIDGE 75TH PARKS BRIDGE PARTNERS San PARTNERS San ANNIVERSAR CONSERVANC Francisco Francisco Y Y A07/180 01769 GREEN MTV BRASIL MTV BRASIL LODUCCA São Paulo BRAZIL LODUCCA São Paulo PICKS A07/184 01796 BRIGHT TEDX TEDX JWT SINGAPORE SINGAPORE JWT SINGAPORE IDEAS CONFERENC E

A08 (Publications & Business Communications) A08/001 00009 LOST & GÖTEBORGST CATALOGUE HAPPY F&B SWEDEN HAPPY F&B FOUND RYCKERIET OF PRINTING Gothenburg Gothenburg PRINTING TECHNIQUES HOUSE A08/012 00311 AGAINST FISH & MORE FOLLOWFISH LEAGAS DELANEY GERMANY LEAGAS DELANEY THE TIDE HAMBURG HAMBURG A08/021 00751 THE SOLAR AUSTRIA SOLAR SERVICEPLAN GERMANY SERVICEPLAN ANNUAL SOLAR - ENERGY Munich Munich REPORT VEREIN ZUR PROVIDER 2011 FOERDERUNG DER THERMISCHEN SOLARENERGI E A08/036 01016 TABLE OF TABLE OF MAGAZINE KOLLE REBBE GERMANY KOLLE REBBE CONTENTS CONTENTS / Hamburg Hamburg TDG VERTRIEBS A08/053 01805 BAMBOO WIN SING WIN SING JWT TAIWAN Taipei CHINESE JWT TAIWAN Taipei DEVELOPMEN DEVELOPME TAIPEI T NT

6 of 16 Shortlist (Design Lions)

A09i (Small Business - local or operating in a restricted area.) A09i/001 00335 CSPD 2011 CALGARY CARE FOR WAX Calgary CANADA WAX Calgary ANNUAL SOCIETY FOR PERSONS REPORT PERSONS WITH WITH DISABILITIES DISABILITIES

A09ii (Medium Business - regional or national organisations) A09ii/002 00750 THE SOLAR AUSTRIA SOLAR SERVICEPLAN GERMANY SERVICEPLAN ANNUAL SOLAR - ENERGY Munich Munich REPORT VEREIN ZUR PROVIDER 2011 FOERDERUNG DER THERMISCHEN SOLARENERGI E

A10 (Illustration) A10/039 00576 IMAGINATIO CARAN D'ACHE CRAYONS WIRZ/BBDO Zürich SWITZERLAN WIRZ/BBDO Zürich N IN BLUE AND PAINT D MANUFACTU RY A10/041 00578 IMAGINATIO CARAN D'ACHE CRAYONS WIRZ/BBDO Zürich SWITZERLAN WIRZ/BBDO Zürich N IN GREEN AND PAINT D MANUFACTU RY A10/042 00579 IMAGINATIO CARAN D'ACHE CRAYONS WIRZ/BBDO Zürich SWITZERLAN WIRZ/BBDO Zürich N IN RED AND PAINT D MANUFACTU RY A10/043 00580 IMAGINATIO CARAN D'ACHE CRAYONS WIRZ/BBDO Zürich SWITZERLAN WIRZ/BBDO Zürich N IN GREY AND PAINT D MANUFACTU RY A10/121 02013 BLURRED L'OFFICIEL III BEAUTY PUBLICIS BRASIL BRAZIL PUBLICIS BRASIL EYES - SALON São Paulo São Paulo BIRTHDAY A10/122 02014 BLURRED L'OFFICIEL III BEAUTY PUBLICIS BRASIL BRAZIL PUBLICIS BRASIL EYES - FAT SALON São Paulo São Paulo A10/123 02015 BLURRED L'OFFICIEL III BEAUTY PUBLICIS BRASIL BRAZIL PUBLICIS BRASIL EYES - OLD SALON São Paulo São Paulo

7 of 16 Shortlist (Design Lions)

A10/135 01182 FISH YOUNG LIONS YOUNG NEW DESIGN Belo BRAZIL NEW DESIGN Belo BRAZIL - LIONS Horizonte Horizonte MINAS GERAIS COMPETITIO N A10/138 01348 FAIRY TALES PENGUIN PENGUIN Y&R MALAYSIA MALAYSIA Y&R MALAYSIA BOOKS BOOKS Kuala Lumpur Kuala Lumpur MALAYSIA A10/139 01349 GRAPHIC PENGUIN PENGUIN Y&R MALAYSIA MALAYSIA Y&R MALAYSIA NOVELS BOOKS BOOKS Kuala Lumpur Kuala Lumpur MALAYSIA A10/140 01350 TRAVEL PENGUIN PENGUIN Y&R MALAYSIA MALAYSIA Y&R MALAYSIA BOOKS BOOKS Kuala Lumpur Kuala Lumpur MALAYSIA A10/143 02189 WVRST WVRST RESTAURAN TAXI CANADA CANADA TAXI CANADA DUCK T Toronto Toronto A10/193 01356 GIFT A LIFE COMMITTEE ORGAN DDB Dubai UNITED DDB Dubai OF ORGAN DONATION ARAB DONATION IN EMIRATES LEBANON A10/197 01554 BREAK THE ORBIS ORBIS LEO BURNETT HONG KONG LEO BURNETT WALL FUNDRAISIN HONG KONG HONG KONG G A10/230 02237 STAY ALERT GEEBEES COFFEE DDB MUDRA GROUP INDIA DDB MUDRA GROUP - NEW YORK BEVERAGES GOLD Mumbai Mumbai BLACKOUT A10/232 02239 MOUSTACHE VOLKSWAGEN VOLKSWAGE DDB MUDRA GROUP INDIA DDB MUDRA GROUP GYM N Mumbai Mumbai ATTENTION ASSIST SYSTEM A10/233 02240 MUSICAL VOLKSWAGEN VOLKSWAGE DDB MUDRA GROUP INDIA DDB MUDRA GROUP JUNGLE N Mumbai Mumbai ATTENTION ASSIST SYSTEM A10/271 02283 STARE BEAR THE COCA- COCA-COLA LEO BURNETT USA LEO BURNETT COLA CHICAGO CHICAGO COMPANY A10/272 01924 WATER THE COCA- COCA-COLA LEO BURNETT USA LEO BURNETT BEAR COLA CHICAGO CHICAGO COMPANY A10/277 02105 ROOTS DIAGEO GUINNESS ABBOTT MEAD UNITED ABBOTT MEAD VICKERS BBDO KINGDOM VICKERS BBDO London London A10/278 02103 FLAME DIAGEO GUINNESS ABBOTT MEAD UNITED ABBOTT MEAD VICKERS BBDO KINGDOM VICKERS BBDO London London 8 of 16 Shortlist (Design Lions)

A10/279 02104 MOUNTAIN DIAGEO GUINNESS ABBOTT MEAD UNITED ABBOTT MEAD VICKERS BBDO KINGDOM VICKERS BBDO London London

A11 (Advertising Typography) A11/007 00118 SOFA KINGS SOFA KINGS CYCLING CREATURE Seattle USA CREATURE Seattle POSTERS - CYCLING CLUB CLUB TYPOGRAPH Y A11/010 00649 SMART MERCEDES- SMART BBDO ARGENTINA ARGENTINA BBDO ARGENTINA TWITTER BENZ Buenos Aires Buenos Aires SPOT ARGENTINA A11/012 00680 SHAKE IT UP FERRERO TIC TAC MERKLEY + USA MERKLEY + - OUTDOOR PARTNERS New York PARTNERS New York CAMPAIGN A11/021 02065 THINK IBM IBM OGILVY NEW YORK USA OGILVY NEW YORK

A11/034 00999 EFFICIENTDY BMW GROUP BMW SERVICEPLAN GERMANY SERVICEPLAN NAMICS EFFICIENTDY Munich Munich SCULPTURE NAMICS A11/039 00785 ADDICTION NIKE RUNNING F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & POSTER SAATCHI São Paulo SAATCHI São Paulo CAMPAIGN

A12 (Design Typography) A12/008 00179 OK GO - ALL GOOGLE GOOGLE HAKUHODO Tokyo JAPAN HAKUHODO Tokyo IS NOT LOST CHROME A12/044 01445 IDENTITY RESOLUTE RESOLUTE COSSETTE Montreal CANADA COSSETTE Montreal FOREST PRODUCTS A12/047 02241 THE MINISTRY OF INCREDIBLE DDB MUDRA GROUP INDIA DDB MUDRA GROUP HINGLISH TOURISM - INDIA Mumbai Mumbai PROJECT GOVERNMENT OF INDIA A12/051 01941 NEW YORK VILLAGE VILLAGE LEO BURNETT NEW USA LEO BURNETT NEW WRITES VOICE VOICE YORK YORK ITSELF NEWSPAPER

9 of 16 Shortlist (Design Lions)

A13 (Broadcast Design and Graphics Incl. Animation) A13/007 00409 THE CNN TURNER CNN HEIMAT Berlin GERMANY HEIMAT Berlin ECOSPHERE BROADCASTIN G SYSTEMS DEUTSCHLAN D A13/017 01273 180 180 CHANNEL OPEN O ESCRITORIO PORTUGAL O ESCRITORIO CHANNEL TV SOURCE TV Lisbon Lisbon IDENTITY CHANNEL A13/018 02063 TURNING IBM IBM OGILVY NEW YORK USA OGILVY NEW YORK NEGATIVES INTO POSITIVES A13/031 01041 MORE4 MORE4 / CHANNEL 4creative London UNITED 4creative London REBRAND - CHANNEL 4 IDENTITY KINGDOM FLIP, FLOP & PUZZLE A13/039 01724 DEATHS 91 ROCK 91 ROCK JWT BRAZIL São BRAZIL JWT BRAZIL São Paulo Paulo A13/041 02123 CONTINUUM HONDA SOUTH HONDA DDB SOUTH AFRICA SOUTH DDB SOUTH AFRICA ARICA Johannesburg AFRICA Johannesburg

A14 (Design Photography) A14/021 01230 LIFE CYCLE LIFE CYCLE BICYCLE DDB GROUP SINGAPORE DDB GROUP SINGAPORE SINGAPORE

B01 (Online Digital Design) B01/007 00180 OK GO - ALL GOOGLE GOOGLE HAKUHODO Tokyo JAPAN HAKUHODO Tokyo IS NOT LOST CHROME B01/008 00181 THE GOOGLE GOOGLE HAKUHODO Tokyo JAPAN HAKUHODO Tokyo GOOGLE CHROME PUZZLE B01/009 00294 SPACE SAMSUNG GALAXY SII HAKUHODO Tokyo JAPAN HAKUHODO Tokyo BALLOON ELECTRONICS PROJECT JAPAN B01/012 00354 BELL WARNER ANDROP PARTY Tokyo JAPAN PARTY Tokyo MUSIC JAPAN BAND B01/013 00408 THE CNN TURNER CNN HEIMAT Berlin GERMANY HEIMAT Berlin ECOSPHERE BROADCASTIN G SYSTEMS DEUTSCHLAN D

10 of 16 Shortlist (Design Lions)

B01/025 00605 THE IKEA IKEA MEMAC OGILVY & UNITED MEMAC OGILVY & SMALLEST MATHER Dubai ARAB MATHER Dubai / IKEA STORE EMIRATES OGILVY GERMANY IN THE Frankfurt WORLD B01/035 01862 URBAN ASOS ASOS.COM BBH LONDON UNITED BBH LONDON TOUR KINGDOM B01/042 01849 NIKE+ NIKE+ NIKE+ R/GA New York USA R/GA New York FUELBAND FUELBAND B01/078 01476 THE INTEL INTEL CORE PROJECTOR Tokyo JAPAN PROJECTOR Tokyo MUSEUM OF i5 ME PROCESSOR

B02 (Offline Digital Design) B02/002 00214 SEAT MERCEDES- MERCEDES- LUKAS LINDEMANN GERMANY LUKAS LINDEMANN TYPOGRAPH BENZ VANS BENZ VIANO ROSINSKI Hamburg ROSINSKI Hamburg Y CLOCK & VITO B02/019 00887 AN ROYAL DUTCH PEARL GTL IMAGINATION UNITED IMAGINATION EXPRESSION SHELL INTERACTIV London KINGDOM London OF E MODEL INNOVATION B02/023 02040 HAPPINESS THE COCA- COCA-COLA OGILVY BRASIL São BRAZIL OGILVY BRASIL São REFILL COLA Paulo Paulo COMPANY

C01 (Permanent Retail) C01/004 00858 ROCA ROCA ROCA TIEMPO BBDO SPAIN TIEMPO BBDO GALLERIES GALLERIES Barcelona Barcelona

C02 (Temporary Retail) C02/010 01275 SUN A.O.SMITH SOLAR LEO BURNETT CHINA LEO BURNETT BATHING POWERED SHANGHAI SHANGHAI WATER HEATER C02/015 01608 NIKEFUEL NIKE UK NIKE+ AKQA London UNITED AKQA London STATION FUELBAND KINGDOM

C03 (Point of Sale) C03/033 01170 BACKLIGHT LEICA LEICA F/NAZCA SAATCHI & BRAZIL F/NAZCA SAATCHI & PANEL SAATCHI São Paulo SAATCHI São Paulo

11 of 16 Shortlist (Design Lions)

C03/040 01874 JAMESON PERNOD JAMESON TBWA\CHIAT\DAY USA TBWA\CHIAT\DAY PUB RICARD WHISKEY New York New York PAINTINGS C03/044 00933 FRUIT FRESH'N'FRIE FRUIT SCHOLZ & FRIENDS GERMANY SCHOLZ & FRIENDS FIGURES NDS FIGURES BERLIN BERLIN C03/067 02176 CAFÉ FABER- ARTIST OGILVY & MATHER SINGAPORE OGILVY & MATHER TERRACE AT CASTELL COLOR SINGAPORE SINGAPORE NIGHT PENCILS C03/068 02177 THE SCREAM FABER- ARTIST OGILVY & MATHER SINGAPORE OGILVY & MATHER CASTELL COLOR SINGAPORE SINGAPORE PENCILS

C04 (Hospitality/Leisure) C04/008 01917 SMITH. SMITH RESTAURAN LEO BURNETT CANADA LEO BURNETT FOOD FOR RESTAURANT T + BAR TORONTO TORONTO THE + BAR EVERYMAN

C05 (Exhibitions & Live Events) C05/003 00135 QUBE3 AUDI AUDI Q3 KMS BLACKBOX GERMANY KMS BLACKBOX Munich Munich C05/018 00323 THE FAMILY CARE LESS ONLINE DDB CHINA GROUP CHINA DDB CHINA GROUP KEYBOARD FOR TIME AND Shanghai Shanghai OF GRASSROOTS MORE ISOLATION COMMUNITY FAMILY TIME C05/024 00400 ANAMORPHI DEUTSCHE ANAMORPHI ART+COM Berlin GERMANY ART+COM Berlin / C MIRROR BANK C MIRROR COORDINATION Berlin C05/025 00401 THE DEUTSCHE DEUTSCHE ART+COM Berlin GERMANY ART+COM Berlin / BRANDSPAC BANK BANK COORDINATION E Berlin C05/027 00474 THE SIEMENS SIEMENS SCHOLZ & FRIENDS GERMANY SCHOLZ & FRIENDS LAUNDRY ELECTROGER ANTI- BERLIN BERLIN GALLERY AETE VIBRATION WASHING MACHINES C05/037 00693 THINK: AN IBM IBM SYPARTNERS San USA SYPARTNERS San EXPLORATIO CENTENNIAL Francisco Francisco N INTO CELEBRATIO MAKING THE N WORLD WORK BETTER

12 of 16 Shortlist (Design Lions)

C05/040 01329 CLASSROOM UNIVERSITY THE PEREIRA & O'DELL USA PEREIRA & O'DELL OF THE OF PHOENIX PHOENIX San Francisco San Francisco FUTURE LECTURE SERIES C05/060 01500 BMW VISION BMW BMW VISION MUTABOR DESIGN GERMANY MUTABOR DESIGN CONNECTED CONNECTED Hamburg Hamburg / BMW DRIVE DRIVE DESIGN Munich C05/062 01643 THE DAIMLER / MERCEDES- JUNG von MATT GERMANY JUNG von MATT INVISIBLE SMART BENZ B- Hamburg Hamburg DRIVE CLASS F- CELL

C06 (Public Spaces) C06/004 00255 BEACHED MUNICIPALIDA MIRAFLORES CAFEINA Lima PERU CAFEINA Lima WHALE D DE BEACHES MIRAFLORES C06/007 00560 AMHERST SOCIÉTÉ DE DISTRICT PAPRIKA Montréal CANADA PAPRIKA Montréal SQUARE - DÉVELOPPEM CULTURAL AIRES ENT MANAGEMEN LIBRES COMMERCIAL T DU VILLAGE C06/014 00690 PROGRESS AUDI OF A7 VENABLES BELL & USA VENABLES BELL & ON POWELL AMERICA PARTNERS San PARTNERS San STREET Francisco Francisco / HOOD DESIGN San Francisco C06/035 01254 DAURO DAURO ORTHODONT GRECO DESIGN Belo BRAZIL GRECO DESIGN Belo OLIVEIRA OLIVEIRA ICS OFFICE Horizonte Horizonte ORTHODONT ORTHODONTIC ICS CLINIC S CLINIC SIGNAGE C06/049 01686 RED BULL RED BULL RED BULL SID LEE CANADA SID LEE AMSTERDAM NETHERLANDS AMSTERDAM ARCHITECTURE ARCHITECTURE Montreal Montreal C06/067 02102 GE LIVING GE GE ABBOTT MEAD UNITED ABBOTT MEAD MASTERPIEC VICKERS BBDO KINGDOM VICKERS BBDO E London London

D01i (i. Own Label and Private Label brands) D01i/001 00101 IKEA IKEA FOOD TINNED STOCKHOLM SWEDEN STOCKHOLM SKARPSILL SERVICES HERRING DESIGN LAB DESIGN LAB Stockholm Stockholm

13 of 16 Shortlist (Design Lions)

D01i/007 00168 MORRISONS MORRISONS M SAVERS COLEY PORTER UNITED COLEY PORTER SAVERS BELL London KINGDOM BELL London FOODS D01i/010 00390 DESIGN UMINO SEAWEED I&S BBDO Tokyo JAPAN I&S BBDO Tokyo NORI SEAWEED (SEAWEED) STORE

D02ii (ii. Core FMCG) D02ii/004 00659 TEMPT ROYAL TEMPT DDB COPENHAGEN DENMARK DDB COPENHAGEN CIDER UNIBREW CIDER DESIGN D02ii/007 01296 TUBORG CARLSBERG TUBORG TURNER UNITED TURNER BOTTLE BEER DUCKWORTH KINGDOM DUCKWORTH London London / TURNER DUCKWORTH San Francisco

D02iii (iii. Premium Brand) D02iii/00 00088 JOHNNIE DIAGEO JOHNNIE SEDLEY PLACE UNITED SEDLEY PLACE 1 WALKER WALKER London KINGDOM London BLUE LABEL BLUE LABEL D02iii/00 01413 ABSOLUT THE ABSOLUT ABSOLUT FAMILY BUSINESS SWEDEN FAMILY BUSINESS 8 ILLUSION COMPANY VODKA Stockholm Stockholm D02iii/01 01536 BALLANTINE CHIVAS BALLANTINE BEING Boulogne FRANCE BEING Boulogne 0 S 12 YEARS BROTHERS S 12 YEARS Billancourt Billancourt OLD (PERNOD OLD SERVING RICARD) RITUAL BY LEE BROON D02iii/01 01576 LOOKING CHIVAS PLYMOUTH DESIGN BRIDGE UNITED DESIGN BRIDGE 1 BACK TO BROTHERS, GIN London KINGDOM London MOVE PERNOD FORWARD RICARD

D03ii (ii. Core FMCG) D03ii/009 01298 COCA-COLA THE COCA- COCA-COLA TURNER USA TURNER SUMMER COLA DUCKWORTH San DUCKWORTH San 2011 COMPANY Francisco Francisco / TURNER PACKAGING NORTH DUCKWORTH AMERICA London

14 of 16 Shortlist (Design Lions)

D04i (i. Own Label and Private Label brands) D04i/003 00073 MAGIC MENICON MAGIC 1DAY DENTSU KANSAI JAPAN DENTSU KANSAI MENICON Osaka Osaka FLAT PACK

D05 (Sustainable Packaging) D05/003 00331 NO TREIBER BAKERY JUNG von MATT GERMANY JUNG von MATT WRAPPING, Stuttgart Stuttgart JUST BAKING PAPER D05/007 00166 RELIEF PET JSPCA RELIEF PET HAKUHODO Tokyo JAPAN HAKUHODO Tokyo HOUSE HOUSE

D07 (Special Editions & Promotional Packaging) D07/003 00212 OPEN CAP WYETH CALTRATE LEO BURNETT CHINA LEO BURNETT FOR KIDS SHANGHAI SHANGHAI STRONG BONES D07/012 00380 CALM TEA BOH BOH M&C SAATCHI MALAYSIA M&C SAATCHI BAGS PLANTATION CAMOMILE MALAYSIA Kuala MALAYSIA Kuala TEA Lumpur Lumpur D07/020 01052 MILK & MINISTRY OF GIFT FOR BEZA PROJEKT POLAND BEZA PROJEKT HONEY SET FOREIGN POLISH Warsaw Warsaw AFFAIRS PRESIDENCY (POLAND) IN EU

E01 (Consumer Products) E01/007 00127 MAGIC MENICON MAGIC DENTSU Tokyo JAPAN DENTSU Tokyo / MENICON PARTY Tokyo 1DAY FLAT PACK E01/008 00313 AGAINST FISH & MORE FOLLOWFISH LEAGAS DELANEY GERMANY LEAGAS DELANEY THE TIDE HAMBURG HAMBURG

E02 (Consumer Services) E02/005 00102 VÅRDAPOTE VÅRDAPOTEK PHARMACY STOCKHOLM SWEDEN STOCKHOLM KET ET I NORDEN DESIGN LAB DESIGN LAB Stockholm Stockholm E02/023 02070 ICONS OF IBM IBM OGILVY NEW YORK USA OGILVY NEW YORK PROGRESS 15 of 16 Shortlist (Design Lions)

E02/040 01447 OFF INFOPRESSE OFF COSSETTE Montreal CANADA COSSETTE Montreal

E02/042 02253 THE MINISTRY OF INCREDIBLE DDB MUDRA GROUP INDIA DDB MUDRA GROUP HINGLISH TOURISM - INDIA Mumbai Mumbai PROJECT GOVERNMENT OF INDIA

E03 (Charities & Not For Profit) E03/001 00012 SWEDISH SWEDISH COPORATE HAPPY F&B SWEDEN HAPPY F&B NATIONAL ENVIRONMENT IDENTITY Gothenburg Gothenburg PARKS AL PROTECTION ANGENCY E03/002 00037 LA VITTORIA JOHANNE GASTRONOM LG2BOUTIQUE CANADA LG2BOUTIQUE NEW YORK - DEMERS IC Montréal Montréal PARIS FUNDRAISER E03/033 00861 UNICEF: UNICEF UNICEF BBH NEW YORK USA BBH NEW YORK GOOD SHIRTS

Total Entries: 169

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