COUNCIL/COMMISSION JOINT MEETING: VISION PLAN DIRECTION TONIGHT’S MEETING

•Why are we doing this Plan? •Review of the Public Outreach Process •Results of the “Big Idea” Polling •What’s Realistic and Feasible? •Discussion and direction from the Council and Commission. THE LEAL SPECIFIC PLAN AREA The Leal Specific Plan Is An Opportunity For The City To Re- imagine The Leal Property As A Regional Destination. The Leal property is a major opportunity to create a legacy for future generations. THE PLANNING AREA

160+/- ACRES AT LIMONITE/HAMNER AVENUES OVERALL GOALS

From the Eastvale General Plan: “… the City supports the development of a mixed-use project in cooperation with the property owner/developer. Potential uses: , Office, Civic, Hotel, Multi-family residential, Recreation/Entertainment.” THE SPECIFIC PLAN

The Leal Specific Plan will create detailed planning standards to ensure that the City’s goals for the property are achieved. The Specific Plan will guide future development, which will likely take place over a period of years. MAKING THE PLAN REALITY What is the City’s Role? The City of Eastvale is preparing the the Specific Plan for the property. The City will recoup the price of the Plan through developer fees.

MAKING THE PLAN REALITY Who Will Pay for the Development? Development of the Leal property will be entirely funded by private enterprise. Other than the preparation of the Specific Plan, no City funding will be involved in the development of the project. STEP ONE: DEFINE THE VISION What is the “Big Idea” for the Leal Specific Plan? What will become the theme around which the project will develop? The City reached out to the residents via social media to seek ideas. Thousands of residents participated. BIG IDEAS

Public response to the call for ideas was unprecedented. In thousands of written responses, Eastvale’s residents suggested a wide range of potential “Big Ideas”

CANDIDATE “BIG IDEAS”

Lifestyle Centers Amusement Arts/Cultural Concerts/Special Events Venue Indoor Regional Mall University or Community College Hospital/ Medical Center Recreation Downtown Giant Cow Statue 1950s Main Street Civic Uses Sports Hotel/Resort

ONLINE POLLING An online poll was created. Almost 2,000 responses were received. The results …

POLLING RESULTS

#6: Concerts (18.0%, 355 responses) #7: Hospital/Medical Center (13.9%, 273)

#8: Civic Uses (11.8%, 232)

#9: 1950s Main Street (10.6%, 209)

#10: University/College (8.7%, 171)

#11: Sports (7.9%, 156)

#12: Hotel/Resort (3.0%, 60)

#13: Giant Cow Statue (2.3%, 45) POLLING RESULTS #1: Lifestyle Center (76.7%, 1,511 responses) #2: Downtown (31.1%, 612) #3: Indoor Regional Mall (25.5%, 502) #4: Amusement (24.2%, 476) #5: Arts/Cultural (20.7%, 408) PRELIMINARY FEASIBILITY ANALYSIS

• Changing Taste of Retail: Retail Trends Overview • Demographic Overview • Existing Competition Maps • Preliminary Feasibility & Impact Summary CHANGING TASTE OF RETAIL: RETAIL TRENDS OVERVIEW

RETAIL ISN’T JUST RETAIL…ANYMORE

Objective of a retail strategy has changed for new projects • Big Box is wrong as only primary target … experience and entertainment component are primary today. Think “out of the big box” … Alternate uses such as education, medical, housing, civic are all possibilities • Back to the Village Square and Town Center – retail no longer isolated use … “place” may be today’s anchor • Tenant mix is elusive (who to invest in is a key decision) • Cities should be engaged in retail leasing strategy & program and proper mix of uses … market metrics should include internet demographics as well as bricks and mortar • Move from Products to Experience means consumption will be more a function of the number of “trips” to a center … City zoning and approval processes should be in synch with tenants that attract trips

SHOPPING CENTER DEVELOPMENT STALLED

THE ITCHES THE INTERNET DOESN’T SCRATCH

It’s where people have to be and where they want to be: 1. Restaurants and Bars – you can’t eat or drink on the web 2. Grocery Stores and Health Clubs 3. “Place” is the new Anchor Tenant 4. Experiences as the main event – theaters, performances, tasting stations, fashion shows 5. Cars – sitting in and test driving the new vehicle … have you considered a TESLA?!

RETAIL TRENDS – THE CHANGING FORMATS

1. Retailer formats are smaller and more flexible with layouts 2. Big Box Retailers with small formats are penetrating urban markets (City Target; Wal-Mart Neighborhood Market; Best Buy Mobile)

3. “Discount” & Dollar stores are taking over in 2014

• Dollar General (700 new stores), Family Dollar (445 net new stores)

• Same merchandise typically 30-40% less than at typ. Drugstore, 15-20% cheaper than typ.

4. Outlet Malls - Major retailers want to be in them

RETAIL TRENDS – DEVELOPMENT & INVESTMENT

1. Targeted Large Scale Ground up Development can work 1. Supply, demand, tenant mix, format have to be in balance … think districts 2. Developers & lenders more selective due to economic contraction, supply overhang and shift to internet sales 3. Cap rates low again but only for most valued sites; what’s desired is as expensive as it’s ever been 2. Transactions: Quality over Quantity; Urban over Suburban 3. Brick and Mortar will generally continue to be in demand in underserved and urban markets and in more urban formats 4. Grocery-anchored Neighborhood Centers rebounding fastest 5. Restaurant Remodeling & Expansion: McDonalds, , BJ’s

RETAIL DEVELOPMENT – TOOLS FOR CITIES

Cities have 4 BASIC “NON-RDA” TOOLS for Retail Projects

Real Estate & Property

Land Use / Retail Special Zoning Development Districts (Higher (Tourism, Density; Project BIDs, etc.) Parking)

Rebate of Taxes / Revenues

Theses tools often work best when used together WHAT CITIES NEED TO KNOW ABOUT RETAIL TODAY

1. ’s Budget Structure Still Favors Retail based on the Mighty Sales Tax $, but land use decisions may shift as online retail changes “points of sale” to distribution centers.

2. Place making, entertainment and consumption is the key – you can’t eat over the internet and you can’t drink online either

3. Keep track of where people NEED to and WANT to show up in person (grocery stores, restaurants and bars, outlet centers) – that is your customer and sales tax source

4. The old are getting older and the young are getting more connected …

5. Retail Projects: Site-Specific Tax Reimbursements, utility bonds, lease-leaseback financing… this is not your father’s toolbox

DEMOGRAPHIC OVERVIEW

CITY LIMITS & RADII

Eastvale City Limits

10 Miles

20 Miles

30 Miles

Note: Radii from Limonite Ave and Hamner Ave Source: ESRI (2013) POPULATION & INCOME (CITY & RADII)

Radii (from Limonite and Hamner) 2013 City 10 Miles 20 Miles 30 Miles Population 60,316 1,008,436 2,945,138 6,706,248 Households 15,147 280,548 857,325 1,991,379 Average HH Size 3.98 3.52 3.37 3.31 Median Age 31.0 31.6 32.8 33.8 % Hispanic Origin 42.2% 58.1% 50.8% 48.8%

Per Capita Income $29,132 $22,939 $25,537 $25,808 Median HH Income $103,607 $64,630 $65,677 $64,115 Average HH Income $115,999 $80,897 $86,328 $85,761

2013-2018 Ann. Growth Rate Population 2.64% 1.23% 0.97% 0.88% Median HH Income 0.94% 3.46% 3.39% 3.62%

Source: U.S. Census Bureau (2010); ESRI (2013)

EXISTING COMPETITION MAPS

MAJOR CENTERS (“GLA”)

30 Miles

20 Miles Victoria Gardens 650,000 GLA

10 Miles

The Shoppes at Chino Hills 400,000 GLA

Eastvale Gateway 848,000 GLA at Towngate 1,090,000 GLA

South Coast Plaza 2,800,000 GLA

Note: See appendix for detail Source: ESRI, Directory of Major Malls (2013) AMUSEMENT / WATER PARKS

Disneyland

* Circle represents 20-mile radius from Site ARTS / MUSEUMS

* Circle represents 20-mile radius from Site HOSPITALS / MEDICAL CENTERS

San Antonio Community Hospital

Montclair Hospital Medical Center Arrowhead Regional Medical Center

Pomona Valley Hospital Medical Center

Community Hospital of San Bernardino San Dimas Community Hospital

Chino Valley Medical Center

Riverside Community Hospital

Corona Regional Medical Center Placentia Linda Hospital

* Circle represents 20-mile radius from Site LIBRARIES

* Circle represents 10-mile radius from Site HOTELS

* Circle represents 10-mile radius from Site PRELIMINARY FEASIBILITY & IMPACT SUMMARY

PRELIMINARY FEASIBILITY & IMPACT SUMMARY

Feasibility / Fiscal Development Type Response Appropriate Impact Lifestyle Centers (e.g. Victoria Gardens) 76.7% LOW HIGH Downtown / Town Center (e.g. Claremont Village) 31.1% HIGH HIGH Indoor Regional Mall (e.g. ) 25.5% LOW HIGH Amusement (e.g. Water Park, Aquarium, Zoo) 24.2% MED HIGH Arts / Cultural (e.g. Museum, Cultural Arts Center) 20.7% MED MED Concerts / Special Events Venue (e.g. LA Live, Convention Center) 18.0% LOW HIGH Hospital / Medical Center 13.9% MED MED Civic Uses (e.g. Library, City Hall) 11.8% HIGH LOW 1950s Main Street 10.6% MED MED University / Community College 8.7% LOW LOW Sports (e.g. Stadium, Complex) 7.9% LOW HIGH Recreation (e.g. Golf, RV Park) 5.0% MED MED Hotel / Resort 3.0% HIGH HIGH Giant Cow Statue 2.3% LOW LOW PRELIMINARY FEASIBILITY & IMPACT SUMMARY

HIGH • Lifestyle Center • Indoor Regional Mall • Concert / Special Events Center • Downtown / Town Center • Sports • Hotel / Resort

• Amusement Fiscal

Impact • University / Community College • Giant Cow Statue

• Civic Uses

• Arts / Cultural • Hospital Medical Center • 1950’s Main Street • Recreation LOW HIGH

LOW Feasibility / Appropriate

Notes: Bubble size represents survey response percentage. For illustrative purposes only. HIGH LEVEL SUMMARY

1. Retail is ever changing and experience and place are driving new brick and mortar projects 2. Economy is slowly coming back and large scale projects will require long term phasing

3. A mix of retail targeted to local demographics (e.g., family and activity oriented restaurants), entertainment/ recreational and civic uses may be most appropriate for initial phasing of Leal project

4. Specific project components will need to be further evaluated and vetted for best suited and most feasible land uses and program

5. City will likely need to utilize economic development tools such as public private partnerships and zoning strategies to effectuate vision DISCUSSION AND DIRECTION COUNCIL AND COMMISSION DISCUSSION Staff is seeking direction from the City Council and Planning Commission on the “Vision” for the Leal Property. Do the Council and Commission agree with staff’s recommendations? Are there other ideas to be explored?

NEXT STEPS NEXT STEPS

March 26: City Council review of the draft Vision Plan prepared based on tonight’s direction May 2014: The Vision Plan is released Summer 2014: Preparation of the Specific Plan begins Fall 2014: Environmental Impact Report Circulates January 2015: Public Hearings Throughout: Updates and information via the Leal Specific Plan web site and social media

VISION PLAN MOCKUP LEARN MORE

Web: www.LealSpecificPlan.com Facebook: CityofEastvale Instagram: @theCityofEastvaleCA Hashtag: #lealspecificplan Sign up for email updates at the City’s web site or www.LealSpecificPlan.com APPENDIX

• Shopping Center Detail SHOPPING CENTERS GREATER THAN 800,000 SF

Center City Distance Year Open GLA in SF Eastvale Gateway 1 & 2 Eastvale 0.44 E 2003 848,000 Ontario 6.77 N 1996 1,365,440 Riverside 7.31 SE 1970 1,193,653 Crossings at Corona Corona 10.65 S 2006 1,200,000 Montclair Plaza Montclair 10.89 NW 1968 1,212,946 Colonies Crossroads Upland 11.62 N 2005 1,100,000 Moreno Valley Mall At Towngate Moreno Valley 16.65 E 1992 1,090,000 San Bernardino 16.74 E 1966 932,759 Court Street West San Bernardino 17.43 E 1972 1,000,000 Orange 19.03 W 1971 855,911 Brea 19.18 W 1977 1,320,000 The Market Place Tustin 21.97 SW 1988 1,600,355 Westfield Mainplace Santa Ana 22.52 SW 1987 1,111,393 The District at Tustin Legacy Tustin 24.63 SW 2007 1,100,000

Note: Centers within 25 miles of Limonite Ave. and Hamner Ave. Source: ESRI, Directory of Major Malls (2013) SHOPPING CENTERS 500,001 – 800,000 SF

Center City Distance Year Open GLA in SF Corona Hills Plaza Corona 6.41 S 1989 534,628 Chino Town Square Chino 8.18 W 1987 529,641 The Commons at Chino Hills Chino Hills 8.39 W 2008 525,000 Foothill Marketplace Rancho Cucamonga 9.15 N 1993 545,800 Chino Spectrum Marketplace Chino 9.17 W 1994 614,560 Chino Spectrum Towne Center Chino 9.21 W 2002 800,000 Terra Vista Town Center Rancho Cucamonga 9.24 N 1990 611,000 Victoria Gardens Rancho Cucamonga 9.49 N 2004 650,000 Palm Court Fontana 9.58 NE 1992 630,000 Crossroads Marketplace Chino Hills 10.91 W 540,000 Canyon Crossings Riverside 11.58 E 2006 530,000 Festival Anaheim 13.26 W 1992 566,000 Mission Grove Plaza Riverside 13.85 E 1992 550,000 Renaissance Marketplace Rialto 14.58 NE 2013 637,000 Brea Union Plaza Brea 18.22 W 1997 620,000 Westfield Eastland West Covina 19.85 W 1957 796,400 The Plaza at Puente Hills Industry 20.06 W 1987 781,222 Redlands 21.32 E 2003 522,543 Orange 23.31 W 1998 701,553 Perris Valley Towne Center Perris 23.70 E 2013 625,000

Note: Centers within 25 miles of Limonite Ave. and Hamner Ave. Source: ESRI, Directory of Major Malls (2013) SHOPPING CENTERS 300,001 – 500,000 SF

Center City Distance Year Open GLA in SF Vernola Marketplace Jurupa Valley 0.71 E 2007 387,000 Piemonte at Ontario Center Ontario 6.93 N 2007 500,000 The Shops at Dos Lagos Corona 7.00 S 2006 351,200 Chino Hills Marketplace Chino Hills 8.88 W 1990 320,000 Foothill Crossing Rancho Cucamonga 9.11 N 2004 314,956 Riverside Plaza Riverside 9.64 E 1957 500,000 The Shoppes at Chino Hills Riverside 10.19 W 2008 400,000 The Villaggio Riverside 10.56 E 2005 350,000 Rio Rancho Towne Center Pomona 12.01 W 2013 441,000 Falcon Ridge Town Center Fontana 13.11 N 2004 423,353 Sierra Lakes Marketplace North Fontana 13.19 NE 2004 425,000 Canyon Springs Plaza Moreno Valley 15.96 E 1989 413,000 Toscana Marketplace Corona 16.76 S 2008 404,844 TownGate Center / TownGate Plaza Moreno Valley 17.01 E 1989 464,000 Moreno Moreno Valley 17.96 E 1989 341,000 Brea Marketplace Brea 19.23 W 1989 352,022 Brea Downtown Brea 19.93 W 1999 400,000 The Historic Guasti District Ontario 2.41 SW 2014 400,000 Fullerton Crossings Fullerton 20.11 W 2011 374,107 Heights at West Covina West Covina 20.57 W 340,000 Anaheim 21.03 W 1957 373,804 Perris Valley Spectrum Perris 21.80 E 1991 500,000 Covina Town Square Covina 21.82 W 1989 375,845 Woodbury Town Center Irvine 21.83 SW 2007 430,000 Lake Elsinore Outlets Lake Elsinore 22.16 SE 1991 368,785 Fullerton Town Center Fullerton 22.24 W 1987 410,771 Orangefair Mall Fullerton 22.31 W 1959 341,700 The Shops at Anaheim GardenWalk Anaheim 23.44 W 2008 450,000 Highland Avenue Plaza San Bernardino 23.51 E 1994 350,000 Bristol Marketplace Santa Ana 23.91 SW 1957 340,915

Note: Centers within 25 miles of Limonite Ave. and Hamner Ave. Source: ESRI, Directory of Major Malls (2013) SHOPPING CENTERS 200,001 – 300,000 SF

Center City Distance Year Open GLA in SF Gateway Town Center Norco 5.18 S 1995 264,000 North Main Plaza Corona 5.74 S 217,028 Corona Hills Marketplace Corona 6.26 S 1992 277,805 McKinley Crossroads Corona 6.67 S 201,345 The Marketplace at Ontario Center Ontario 6.81 N 2000 246,000 Rancho Del Chino Chino 8.38 W 2008 300,000 Country Fair Shopping Center Chino Hills 8.54 W 1992 213,704 Town Center Square at Terra Vista Rancho Cucamonga 9.14 N 1994 229,000 Vineyard Valley Center Fontana 9.67 NE 1983 300,000 Mountain Green Shopping Center Upland 10.12 NW 1977 209,838 Mountain Square Upland 10.13 NW 1988 271,867 Rialto Town Center Rialto 12.69 E 2013 239,552 Summit Heights Gateway Fontana 12.88 N 2003 260,000 Canyon Crest Towne Centre Riverside 13.06 E 1979 246,911 Eastlake Village Yorba Linda 13.68 W 1985 220,345 La Verne Towne Center La Verne 14.80 NW 1986 226,872 TownGate Crossing Moreno Valley 16.35 E 250,000 Tri-City Center San Bernardino 17.49 E 1991 275,000 San Dimas Marketplace San Dimas 17.52 W 1996 271,000 The Hub San Bernardino 17.82 E 2003 250,000 Imperial Center East Brea 18.00 W 1989 230,000 Fullerton Crossroads Fullerton 18.72 W 1985 210,836 Redlands 20.10 E 1998 275,000 Redlands Town Center Redlands 21.03 E 2007 255,000 West Covina Village Shopping Cent West Covina 21.13 W 1987 224,372 Larwin Square Shopping Center Tustin 21.71 SW 1977 207,525 Anaheim Gateway Anaheim 22.24 W 2003 280,000 Heritage Plaza Irvine 22.64 SW 1980 231,371 Anaheim 23.61 W 2001 300,000 Culver Plaza Irvine 23.67 SW 1982 260,000

Note: Centers within 25 miles of Limonite Ave. and Hamner Ave. Source: ESRI, Directory of Major Malls (2013) SHOPPING CENTERS LESS THAN 200,001 SF

Center City Distance Year Open GLA in SF Terra Vista Promenade Rancho Cucamonga 9.19 N 1997 165,000 Crossroads Entertainment Center Chino Hills 10.62 W 2006 174,681 Canyon Springs Riverside 16.02 E 200,000 San Dimas Plaza San Dimas 17.88 W 1986 186,774 Orchard Hills Village Center Irvine 20.22 SW 2007 114,645

Note: Centers within 25 miles of Limonite Ave. and Hamner Ave. Source: ESRI, Directory of Major Malls (2013)