Our three professional panelists represent the Penguins, Steelers and Pirates and will discuss general sponsorship trends, decision criteria or other factors that might impact choice of potential sponsors, and the sponsorship process.

AARON COHN DAVID PEART Senior Director of Corporate RYAN HUZJAK Senior Vice President of Sales & Sponsorship Sales & Service, Director of Partnerships & Sales, Service, Pittsburgh Penguins Pittsburgh Pirates Pittsburgh Steelers David Peart is in his fourth full season as Aaron Cohn is the senior director of Senior Vice President of Sales & Service, Ryan Huzjak joined the Pittsburgh Steelers corporate sponsorship sales & service with overseeing all local revenue generating the Pittsburgh Pirates. Cohn, 36, oversees in August 2013 as Director of Corporate departments for the team including Pirates’ corporate sales and service efforts Partnerships and Sales. Ryan takes over a business partnerships, corporate sales, and owns fourteen years of partnership and newly created role at the Steelers heading up premium seating, ticket sales, media sales experience. During his first corporate partnership sales, corporate broadcasting, and concession and merchandise sales strategy. season and a half in Pittsburgh, sponsorships partnership activation and premium seating have increased 25%. sales. He was part of the management team that

Aaron joined the Pirates from the Tampa Bay opened CONSOL Energy Center, which Rays where he served as the team's senior Huzjak, 39, joins the Steelers from the was quickly rated one of the finest sports director of corporate partnerships. Chicago Bears. Ryan was with the Chicago venues in North America. Under his Sponsorship revenue doubled during his eight Bears for 9 years, the last 5 as Director of direction, the Penguins created the team’s and a half seasons. Partnership Marketing. Prior to joining the Founding Partner Program and launched one of the most comprehensive fan Chicago Bears, he held sales and marketing Prior to his time with the Rays, Cohn worked engagement initiatives in sports helping positions with the Chicago Bulls and with Palace Sports & Entertainment, where he the team to be consistently ranked among worked as a manager of corporate Chicago White Sox. the top sports teams in “Fan Relations”, partnerships representing the Tampa Bay according to ESPN the Magazine. Lightning, Tampa Bay Storm and the St. Pete Ryan has an MBA from DePaul University Times Forum. and earned his undergraduate degree from Peart has a wide range of sports the University of Toledo where he played management experience, having held A lifelong baseball fan, Aaron is a native of football from 1992-1996. senior-level positions with the San Cleveland, Ohio and graduated cum laude Francisco 49ers, Houston Texans, Dallas with a bachelor's degree in Communications Stars and Texas Rangers. from Ohio University. He and his wife Karen He and his wife Beth have four daughters, Madeline, Morgan, Meredith and Mia and have three children, Elliott, Samuel and He and his wife Julie have two children Oliver. reside in Upper St Clair. — Tyler, a junior at Point Park University and Kelsey, a freshman at Bryn Mawr College.