10 JUNE On June 10, 2009, our beloved colleague Special Police Officer Stephen Tyrone Johns died heroically while protecting the Museum and our visitors from a brutal attacker, an avowed antisemite and racist. Our Museum community is deeply grateful for the enormous outpouring of support worldwide, particularly the thousands who contributed so generously to the special fund to benefit the Johns family. USHMM.ORG 2009 –10 ANNUAL REPORT JUNE26 On June 26, 2010, WHDEARAT KINDFRIENDS, OF A dayW thatO wouldRLD reverberate throughout the nation started we launched the out like any other at the Museum. There were 42 scheduled groups that day—virtually all middle or high schools. Faculty from college campuses across this country were 10 WILL FUTURE GENERATIONS Stephen Tyrone Johns participating in our annual Silberman Seminar to strengthen teaching about the Summer Youth Leadership INHEHolocaust,RIT? taking their place in our worldwide network of scholars arming students with the truth. Historian Deborah Lipstadt, an expert on denial and a visiting fellow Program as a permanent, at our Center for Advanced Holocaust Studies, had just begun speaking to Museum living tribute to Officer supporters when she heard shots. “I was about to say, ‘The dangers of Holocaust Johns. Every year, 50 denial are . ’ and that was it.” outstanding young people— That was it. In one horrifi c instant, a treasured colleague murdered. And our nation’s sacred memorial to the victims of unchecked hatred itself became a victim. JUNE On June 10, 2009, like the young man on THESE our cover—will learn our beloved colleague We don’t know exactly how people become haters and haters become killers. But we Special Police O cer know from the Holocaust that humans are susceptible to propaganda, tend to abuse the timeless lessons of power, and often rationalize any behavior. Confronting these tendencies is hard, but the Holocaust and take Stephen Tyrone Johns that would have made all the difference during the Holocaust—as it can today. How died heroically while do we motivate individuals to make good choices? To do the right thing—even, and their place in an ever- DEFINE US DAYS most especially, when it is risky? expanding cadre of young protecting the Museum ambassadors for this and our visitors from That is precisely what your support enables us to do. Once again, this past year a brutal attacker, an demand soared for our unique programs that teach these lessons in a way no other Museum and our cause. global institution can. Through your continuing generosity, the Museum’s innovative avowed antisemite and educational outreach impacts millions worldwide, inspiring new generations— racist. Our Museum informing, and ultimately transforming, the choices they will make in both their personal and professional lives. community is deeply 1 Leadershipgrateful letter for the enormous June 10, 2009, shockedThe us toHolocaust the core. compels It broke usour to hearts. ask that But question it did not . defi. and ne us.above As 2 Educating the public about propaganda humanity faces ever moreall, TOcomplex ACT ON challenges IT. We are and proud we live to inrecognize a world inas which Legacy hateful of Light outpouring of support ideologies are spreading, antisemitism threatens to become dangerously mainstream, 4 Enhancing the capacity of leaders to prevent genocide Guardians, supporters who have made SAFEGUARDING TRUTH worldwide, particularly and genocide continues, we are challenged to take the Museum to new heights in our 5 Speaking out against genocide for future generations their personal legacy through a gift to the thousands who urgent mission to ensure these critical lessons shape the world. We are grateful 6 Empowering young people for your partnership inthe this Museum’s bold vision. endowment. To learn more, please call George Hellman, J.D., at 202.488.6591 or visit ushmm.org/endowment. 8 Leveragingcontributed technology so generously 10 Fightingto against the special online fundhate to 12 Exploringbenefi the Holocaustt the Johns with family. faith communities 14 Reframing how leaders view their role Tom A. Bernstein Joshua B. Bolten Sara J. Bloomfi eld 16 Generating new knowledge Chairman Vice Chairman Director 18 Confronting denial globally 20 Ensuring quality Holocaust education The inaugural class of Stephen Tyrone Johns Summer Youth Leadership 22 Days of Remembrance 2010 Ambassadors—embracing the ideals 26 Regional partners EVEY R WILL MATTERS . PUT THE MUSEUM IN YOURS. Officer Johns sacrificed his life to protect . making a commitment to speak out and 28 International Travel Program Fred S. Zeidman Joel M. Geiderman confront hatred. Take the pledge to stand up 30 to hate at ushmm.org/thepledge. Our donors Chairman Emeritus Vice Chairman Emeritus 46 Financial statement 47 The Council USHMM.ORG 2009 –10 ANNUAL REPORT JUNE26 On June 26, 2010, WHDEARAT KINDFRIENDS, OF A dayW thatO wouldRLD reverberate throughout the nation started we launched the out like any other at the Museum. There were 42 scheduled groups that day—virtually WILLall middle FUTU or high schools.R FacultyE GENE from college campusesRATIONS across this country were Stephen Tyrone Johns participating in our annual Silberman Seminar to strengthen teaching about the Summer Youth Leadership INHEHolocaust,RIT? taking their place in our worldwide network of scholars arming students with the truth. Historian Deborah Lipstadt, an expert on denial and a visiting fellow Program as a permanent, at our Center for Advanced Holocaust Studies, had just begun speaking to Museum living tribute to Officer supporters when she heard shots. “I was about to say, ‘The dangers of Holocaust Johns. Every year, 50 denial are . ’ and that was it.” outstanding young people— That was it. In one horrifi c instant, a treasured colleague murdered. And our nation’s sacred memorial to the victims of unchecked hatred itself became a victim. like the young man on THESE our cover—will learn We don’t know exactly how people become haters and haters become killers. But we know from the Holocaust that humans are susceptible to propaganda, tend to abuse the timeless lessons of power, and often rationalize any behavior. Confronting these tendencies is hard, but the Holocaust and take that would have made all the difference during the Holocaust—as it can today. How do we motivate individuals to make good choices? To do the right thing—even, and their place in an ever- DEFINE US DAYS most especially, when it is risky? expanding cadre of young ambassadors for this That is precisely what your support enables us to do. Once again, this past year demand soared for our unique programs that teach these lessons in a way no other Museum and our cause. global institution can. Through your continuing generosity, the Museum’s innovative educational outreach impacts millions worldwide, inspiring new generations— informing, and ultimately transforming, the choices they will make in both their personal and professional lives. 1 Leadership letter June 10, 2009, shockedThe us toHolocaust the core. compels It broke usour to hearts. ask that But question it did not . defi. and ne us.above As 2 Educating the public about propaganda humanity faces ever moreall, TOcomplex ACT ON challenges IT. We are and proud we live to inrecognize a world inas which Legacy hateful of Light ideologies are spreading, antisemitism threatens to become dangerously mainstream, 4 Enhancing the capacity of leaders to prevent genocide Guardians, supporters who have made SAFEGUARDING TRUTH and genocide continues, we are challenged to take the Museum to new heights in our 5 for future generations their personal legacy through a gift to Speaking out against genocide urgent mission to ensure these critical lessons shape the world. We are grateful 6 Empowering young people for your partnership inthe this Museum’s bold vision. endowment. To learn more, please call George Hellman, J.D., at 202.488.6591 or visit ushmm.org/endowment. 8 Leveraging technology 10 Fighting against online hate 12 Exploring the Holocaust with faith communities 14 Reframing how leaders view their role Tom A. Bernstein Joshua B. Bolten Sara J. Bloomfi eld 16 Generating new knowledge Chairman Vice Chairman Director 18 Confronting denial globally 20 Ensuring quality Holocaust education The inaugural class of Stephen Tyrone Johns Summer Youth Leadership 22 Days of Remembrance 2010 Ambassadors—embracing the ideals 26 Regional partners EVEY R WILL MATTERS . PUT THE MUSEUM IN YOURS. Officer Johns sacrificed his life to protect . making a commitment to speak out and 28 International Travel Program Fred S. Zeidman Joel M. Geiderman confront hatred. Take the pledge to stand up 30 to hate at ushmm.org/thepledge. Our donors Chairman Emeritus Vice Chairman Emeritus 46 Financial statement 47 The Council AND AroUND THE worlD In a media-saturated world, we are convening diverse audiences —especially EDUcATINg THE pUBlIc young people—to help them ABoUT THE DANgErS oF become better consumers HATE propAgANDA The Holocaust did not begin with murder, it began with hate. But of information. well before hate, it began with something unique to the 20th century— the development of mass communications with the ability to exploit people’s hopes and fears. How were the Nazis able to win elections in one of the most highly educated nations in the world? In a democracy with a free press? They understood not only the power of propaganda but also lAUNcHINg THE propAgANDA INITIATIvE AT THE mUSEUm n In its fi rst year, State of how to marry it to the most advanced technologies. In our day they would Deception: The Power of Nazi be on Web sites, Twitter, Facebook, and cell phones. And that is precisely Can you create a democratic system while Propaganda reached more than where the haters are—no longer isolated but forming communities. imposing some limits on a core democratic 384,000 Museum visitors, with 30 principle like freedom of expression? an additional 1,659,000 visits The explosion of hate on the Internet led the Museum to develop a global, Take the poll at ushmm.org/propaganda.