Outdoor Writers Association of America
The Voice of the Outdoors April/May 2013
www.owaa.org/ou OUTDOORS UNLIMITED 1 NEEDS YOU.
can help, YOU . Seeking craft improvement articles, technology tips and business advice. For info on how contact [email protected] or call 406-728-7434
2 OUTDOORS UNLIMITED April/May 2013 pg. 7
April/May 2013, Vol. 74, No. 2
6 Apply yourself, Part Two — by Natalie Bartley pg. 13 7 Point of View Cameras: Adding new angles to your story— by Kris Millgate 8 Making it personal — by Ty Stockton 9 Why give to a charity (like OWAA) — by Bill Powell 10 Don’t forget the WHY? — by Brett Prettyman
4 Update from OWAA HQs 14 Board Candidate Profiles 4 Letters to the Editor 18 2013 Election Ballot Measures 5 President’s Message 20 Board Meeting Minutes 11 Departments 22 2013 Conference Preview
ON THE COVER By Bill Marchel
pg. 23
OUTDOOR WRITERS ASSOCIATION OF AMERICA Our mission: improve the professional skills of our members, set the highest ethical and communications standards, encourage public enjoyment and conservation of natural resources and mentor the next generation of professional outdoor communicators. Copyright April/May 2013 by Outdoor Writers NATIONAL PRESIDENT S. Chris Hunt, Idaho Association of America Inc. Reproduction HEADQUARTERS Mark Taylor, Virginia Timothy Mead, North Carolina in whole or in part without permission is 615 Oak St., Ste. 201 Mary Nickum, Arizona prohibited. The contents of Outdoors Unlimited do not necessarily represent the Missoula, MT 59801 OFFICERS Brett Prettyman, Utah opinion or endorsement of OWAA, its staff, 406-728-7434, Fax: 406-728-7445 Vice President: Bill Graham, Missouri Paul Queneau, Montana officers, directors or members. Outdoors [email protected], www.owaa.org Vice President: Mark Freeman, Oregon Peter Schroeder, Washington Unlimited (ISSN 0030-7181) is published Secretary: Katie McKalip, Montana Randy Zellers, Arkansas bimonthly by Outdoor Writers Association STAFF Treasurer: Jack Ballard, Montana of America Inc., 615 Oak St., Ste. 201, Mis- Executive Director: vacant as of press time COUNSELS soula, MT 59801. Periodicals postage paid Communications and Publications at Missoula, MT, and additional mailing BOARD OF DIRECTORS Attorney: William Jay Powell, Missouri offices. POSTMASTER: Send address chang- Director: Ashley Schroeder Bruce Cochran, Kansas Historian: vacant es to Outdoors Unlimited, Outdoor Writers Membership and Conference Services Mark Freeman, Oregon Medical: William W. Forgey, Indiana Association of America Inc., 615 Oak St., Coordinator: Jessica Pollett Ste. 201, Missoula, MT 59801. www.owaa.org/ou OUTDOORS UNLIMITED 3 Update from OWAA HQs How we are working to help you
reetings from OWAA headquarters! Things have been MEMBERS PETITION FOR NEW SECTION been pretty busy here so far this year. Membership and OWAA is always looking for ways to provide relevent benefits GConference Services Coordinator Jessica Pollett and I for its wide range of members. A group of public relations individu- really appreciate all those who have helped us keep things running als petitioned the board to create a new section to represent a grow- smoothly at headquarters while a search is being conducted for a ing population of OWAA’s individual membership. More details new executive director. about the new media relations section can be found on page 26. EXECUTIVE DIRECTOR SEARCH UPDATE OWAA WEBSITE IMPROVEMENTS As of press time, final candidate interviews are underway with By the time this issue reaches your mailbox, we’ll have com- the intent that a new executive director will begin their duties this pleted a restructuring of the way members-only content is organized April. An announcement will be posted online and sent via email, on the OWAA website. Our hope is that this new members-only with a profile of the new director slated for publication in the June/ area will be easier to navigate, whether you are looking for the list July issue of Outdoors Unlimited. of product discounts or the latest Outdoor Market posts. Along with this reorganization of content, we plan to take an- OWAA ELECTIONS other look at the way the login/logout process works on our website All Active, Senior-Active and Life members have the opportuni- to make sure it’s quick and easy for members and supporters to ty to weigh in on the future of OWAA. Turn to pages 16-19 to learn access this exclusive content. about the board candidates and ballot measures that you can vote on during the 2013 elections. EXCELLENCE IN CRAFT CONTESTS Judges are busy poring over more than 600 entries ranging from 2013 SHOT SHOW magazine articles to photographs and blog posts. Headquarters will For the first time in recent years, OWAA held its winter board publicly announce the list of winners in June. meeting in conjunction with the 2013 SHOT Show in Las Vegas. Aside from attending the quick and productive meeting, of which GET OUTSIDE AT THE 2013 OWAA CONFERENCE you can read the minutes on pages 20-21, Jessica and I joined Several new trips have been added to the already extensive list several other board members in meeting with supporting group of pre- and post-conference trips available in September, before representatives and individual members who were also at SHOT. and after the Lake Placid, N.Y., conference. Check out owaa. We also had the chance to reach out to prospective supporters and org/2013conference for the latest news.n members and generally spread word of OWAA’s benefits to many industry folks who were in attendance. — OWAA Communications and Publications Director, [email protected]
LETTERS TO THE EDITOR SCHOLARSHIP HELPS STUDENT WITH CAREER OUTDOOR WRITING VS. INVESTIGATIVE JOURNALISM I am one of the 2012 Bodie McDowell Scholarship recipients. [In the February/March issue of OU], W.H. “Chip” Gross sells I just wanted to let you know that I have accepted an internship the OWAA membership short by assuming that outdoor writers with The Oregonian in Portland, Oregon. I will be doing envi- don’t produce solid investigative journalism. I made my reputa- ronmental and enterprise reporting there! Thanks again for the tion on doing exactly that, here and abroad, on conservation and opportunity to apply for this great scholarship and the doors it environmental assignments that sometimes involved risk of life has opened up for me! and limb. One such effort reached the finalist level of the Na- — Emma Murray tional Magazine Awards. Another member who is among the best investigative journalists anywhere: Ted Williams. And there are Feedback guidelines others as well. Members are encouraged to write about issues and topics. The exec- The reason why many members do not produce more inves- utive director and editor will decide whether opinions are appropri- tigative journalism is that they are outdoor writers, not trained ate for debate or if the comments promote a personal cause; if the journalists. Not that anything is wrong with simply writing but it “cause” is unrelated to OWAA’s mission and potentially damaging takes additional skills to produce and write a solid investigative to the membership, the letter might not be printed. Word limit: 400. piece. Longer letters will be returned for revision. Send letters to editor@ — Edward Ricciuti owaa.org. Killingworth, Conn.
4 OUTDOORS UNLIMITED April/May 2013 President’s Message Allowing a platform for discussion
hen news broke that Ted Nugent would be making a sides are involved. Without conflict there can be no resolution. tour stop in Roanoke in April, I had an idea. I am proud that this is a philosophy shared by the institution that W I wondered if he might find time to slip out for a is OWAA. quick spring turkey hunt at a spot I have just 15 minutes from the Our membership, among individuals and supporters, is richly venue where he would be playing a triple header with Styx and diverse. REO Speedwagon. We have plenty in common, particularly our love of the outdoors. I knew it was a long shot, but the next show was a few days after But we have differences. the Roanoke gig, so it seemed he might have a little time to kill. On the water some of us adhere to a strict catch-and-release I took to the computer and wrote a short post for my blog, a post ethic, while others are more than happy to keep a few for the pan. that carried the headline: “Should I invite Ted Nugent for a turkey Some of us are strong advocates of designated wilderness, while hunt?” others believe that public lands should be made more accessible to It was a rhetorical question. the general public. I had already asked the music writer here Many of us are staunch Second Amendment supporters who at The Roanoke Times if he could get the ball bristle at the thought of any further erosion of gun rights. Yet some rolling. I just wanted to hear what the readers of our members would be willing to accept additional gun and ac- thought. cessory ownership restrictions in the hopes that they could reduce Create a dialog, you know? gun-related violence. I got a dialog, in the form of dozens upon But OWAA, as an entity, takes an advocacy position on only one dozens of comments. topic: the First Amendment. People love Ted Nugent. Beyond OWAA’s support for the freedom of speech and freedom And people hate Ted Nugent. MARK TAYLOR of the press, it isn’t the organization’s role to try to take an institu- It was exactly what I expected. tional position or shape how our members think. What was most pleasing was the tone of the discussion. OWAA’s mission is to serve its membership, and part of that As much as these folks might have disagreed, they were gener- service is to provide our members with access to a wide variety of ally polite and cordial. resources, including individuals and groups, to best educate them- They made their points and their arguments, then stood by and selves on topics. let others make theirs. When you get a moment, pull out your most recent directory and While what we see on TV and in Washington, D.C., might belie scan through the list of individual members and supporters. The this fact, cordial debate is still possible. listings represent an amazing depth of knowledge on an amazing The Nugent discussion — he politely declined my invitation, by variety of important, relevant topics. the way, saying he doesn’t hunt while on tour — pretty well sums By providing a vehicle for those members to interact, OWAA up my philosophy toward any approach to important, controversial helps ensure that when our members choose to take a position, they topics. are better able to support that position with actual facts, information A one-sided discussion might make some of the people involved and experience, not just hollow, weak rhetoric. n feel empowered, but it is like a running a one-person race: It is not productive or satisfying. — OWAA President Mark Taylor, Rather, actual progress is possible only when both — or all — [email protected]
Jobs and editorial-needs listings are updated frequently. Don’t miss an opportunity; sign up for daily updates! www.owaa.org/ou/category/market
www.owaa.org/ou OUTDOORS UNLIMITED 5 Craft Improvement APPly yourself PART TWO: The challenges and rewards of creating an outdoor adventure travel guide mobile app
I could see the layout and usability of my Another reward was being propelled deeper BY NATALIE BARTLEY app. My husband commented, “Wow! You into current technology. There is pleasure did this?” when he first saw the colorful, in knowing the product is working 24/7 to This is the second article of a two- interactive app. I sent my final submission produce income. part series about apps, with this article consisting of 110 separate topics and more Determining the right topic for the right focusing on the creative process and than 600 photos. market is a big deal. Authors need a large The writing and photography layout was audience since you make money by selling challenges of creating an app. Part one completed and launched in just four months. to a large volume of people. Select a famous by Risa Wyatt — discussing what they As a comparison, one of my guidebooks location and a popular topic. Boise is a are, how the work and how they can took a year to research and print through a small destination, so to make my upcoming make you money — appeared in the big publisher, while another guidebook took update of the app appeal to both timid and February/March issue of OU. even longer. adventurous users, I’ll add entries about To help authors, Sutro provides an ex- eateries, lodging, and low-skill pursuits. was introduced to idea of creating tensive list of marketing ideas. I sent press Since creating the app, I shoot more travel guide mobile apps during Risa releases to my magazine and newspaper pictures everywhere I go. You never know I Wyatt’s presentation on Sutro Media editors, and also posted announcements on when they may come in handy for inclusion mobile apps at the 2011 NOWA annual con- local outdoor retailers’ websites. I offered in an app! ference in Bellingham, Wash. The concept promo codes provided by Sutro to encour- The mobile app world is larger than what of a travel guide that moves quickly to the age reviews of the app. After holding off Sutro offers. If you are considering making marketplace and is easily updated appealed way too long, I finally purchased a Go- an app, investigate opportunities with state to me. Daddy business website and posted my app and regional travel councils, chambers of When I got home, I surveyed the existing information. I special ordered a removable commerce, ski resorts, and other tourism mobile app competition in my hometown magnetic sign that rides on the back of my vendors. Consider developing educational of Boise and discovered three apps about truck where ever I go. content for school apps, or nature-related Boise and Idaho. None of them offered Despite the search tool Sutro provided, content such as birding apps or star gazing the quality or detail of the Sutro apps. My locating photos for small, lesser-known apps for particular agencies. original idea was a trail guide app. Instead, destinations was time consuming. Obtain- Another type of app is the advertisement- to broaden the content for a wider audi- ing courtesy photos and release forms from driven app like what is provided through ence and to repurpose my existing written individual destinations eats time. I used a www.TownWizard.com. The author pro- content and photography, I settled on an blend of my stock photos, new photos I shot vides content and hustles the advertisements outdoor adventure guide for Boise. Next, I during the writing of the app, Idaho Tourism that appear within the app. APP-ly yourself applied to Sutro Media, using their simple courtesy photos, and open-source photos. I now! n online application. Within about a week, I recommend selecting topics where support- was contracted for my first mobile app. ing photos are quickly obtainable at no cost. This series has been reprinted with permission Sutro provided me with the editing tool The app tool that Sutro provides is fun of the Northwest Outdoor Writers Association, to create the app. Working with it was and easy to use, however, budget for time where it originally appeared in the September and October 2012 NOWA newsletters. simple and enjoyable. I generated 130 spent on searching for and embedding pho- potential activities and destinations. Then, I tos, Wikipedia, YouTube, website links, and moved on to locating photographs for each map locations. Keep your production pace Natalie Bartley is a Boise- topic. Sutro requires at least one photo, and at a good clip. based author of the mobile up to ten photos, for each topic. Aside from potential earnings, creating a app travel guide “Boise’s Short content is best for mobile apps, so I mobile app offered me a variety of rewards. Best Outdoor Adventures,” trimmed my previously published content to available at www.sutromedia. The project was so entertaining, the time com/boise. Bartley is also the the essentials and generated brief descrip- flew by. The flexible format was fun to use. author of the trail guidebooks tions on the remaining topics. Part of the I happily repurposed prior print content “Best Easy Day Hikes Boise” process included completing ten topics and and photos. It was a personal challenge and “Best Rail Trails Pacific submitting them to Sutro for a test drive and Northwest,” available at www. and I grew from the process. The mobile amazon.com or your local review. The app “went live” on my iPad and app broadened my portfolio of offerings. outdoor retailer or bookstore.
6 OUTDOORS UNLIMITED April/May 2013 Craft Improvement
Point of view cameras ADDING NEW ANGLES TO YOUR STORY
it to be tripod-steady, but avoid BY KRIS MILLGATEPOVuncomfortable rattles. Also look for variety. A good editor can see o the top of an evergreen variety right away. That’s where to a look inside an eagle moving the camera in the field nest. On purpose. To pays off. T A good example of no variety the bottom of a river for a roll on the rocks. On accident. Surpris- is a video I received from a biolo- ingly, my waterproof, point-of- gist. It was shot with a waterproof view camera always comes back camera mounted on a boat while to me and keeps recording shots shocking fish for a population I couldn’t collect just five years count. Great stuff. For about 30 ago. seconds. After that, it’s frustrat- I won’t tell you which POV ing to watch because the angle is camera to buy, but I will tell you always the same. Wide. He asked what to do with it once you have Outdoor journalist Kris Millgate sets up a point of view camera on angler Kirk when I was going to hire him. I one. Use it. Use it often. I take my Deeter’s hat for a video shoot in Dolores, Colo. The top-of-head angle captures the an- said, “As soon as you show me a POV camera on every shoot. It gler’s point of view from casting the line to releasing the fish without the videographer close-up of a fish.” may not always come out of my hovering over his shoulder. Photo by Ken Sullins. Remember, POV cameras are pack, but it is there when the op- secondary. You still have footage from your primary camera to look portunity presents itself. Anyone Wide is good, but comes with a drawback. at. Go through footage from both cameras can stick a camera anywhere these days. A wide-angle POV lens lacks variety. There’s and build a sequence of shots that combine The trick is knowing when to use it in the no zooming in. You only get a close-up shot both. Now you’re working with footage field and how to use it in the edit bay. if you move the whole camera closer. You from a two-camera shoot. The result is a can be right on a fish fin and still have some IN THE FIELD well-edited piece with a variety of angles, breathing room. Don’t be afraid to move in I shoot for video and print when I’m in including POV. to make that wide shot not so wide and cre- the field. That means I’m already looking If shot well and used right, rare point- ate a little variety in your POV angles. for shots that are appropriate for video and of-view footage ends up being worth more Also understand that putting a POV cam- shots that are appropriate for print. Now I’m than the camera it is shot on. Case in point: era on someone else makes them your unof- also looking for shots that are appropriate my devastating dump in the Green River. ficial second cameraman. That cameraman for POV. My POV camera does not replace The POV camera slipped right out of my usually doesn’t know how to shoot. Letting my primary camera. POV is a secondary hands as I hung over the side of a drift people wear your POV camera means you camera, but important nonetheless. boat. It had three days of underwater foot- have to give up control over how your shot I ruined my first POV shoot with my own age on it. That’s all I could think about as is framed. Be prepared to sort through a lot ignorance. I really didn’t believe how wide I watched the camera sink. I’m still using of bad shots to find a few keepers. You also the shot was until I saw my backside. I kept that camera today. See the overboard rescue have to be prepared for damage. I’ve never shooting with my primary camera in the mission at www.owaa.org/ou. n river while an angler wearing my secondary tried to collect on damage from someone I camera fished the river. I’m in every shot asked to wear my camera. That’s just part of from the camera on the angler’s head. Some- the risk when capturing POV. A member since 2009, Kris Millgate is CEO of Tight times in unflattering ways as I wallow in the IN THE EDIT BAY Line Media. She produces water to get what I need. I thought I was cre- Heading to the edit bay after shooting multimedia content for televi- sion, newspapers, magazines, ating a great sequence between both cameras POV is like unwrapping a white elephant when all I did was ruin the footage on one Web and big screen. Millgate gift. You never know if there is something has 15 years of reporting and camera because I’m in every shot. POV cam- usable inside. If there is, it’s a fantastic producing experience. Contact eras record wide so nothing is left out of the surprise. her at kris@tightlinemedia. com. shot. That includes you, if you are shooting Look for steady shots with some longev- too close. Stay out of your own way. ity before movement sets in. Don’t expect www.owaa.org/ou OUTDOORS UNLIMITED 7 Craft Improvement
Making it personal McManus mentions in his writing guide, “The Deer on a Bicycle,” BY TY STOCKTON that even in his days covering straight news stories, he tried to find humorous angles to keep the reader reading. ne of the most important rules for both broadcasting and One of my favorite types of humor is self-deprecation. When writing is to make your material resonate with your audi- you have to be the one talking about a topic but can’t find an expert ence. It has to strike a chord for every individual who is to be the voice for the topic, you can easily sound like the self-ap- O pointed expert. To avoid this, poke a little fun at yourself. Everyone listening or reading. If it doesn’t, channels will change or maga- zines will be put down. has failed at something, and outdoor pursuits (For the sake of simplicity, please note like camping, hunting and fishing are more that the following relates both to writing for apt to produce these failures than many other newspapers and magazines and to speaking Instead of telling my listeners activities. Instead of telling my listeners how on the airwaves. I’ll focus on the broadcast to make the perfect fly-cast, I tend to explain side, but the same principles apply to writ- how to make the perfect fly-cast, why the back of my neck is scarred from a ing, as well.) lifetime of waiting too long to transfer from No matter what you’re talking about, you I tend to explain why the back the back-cast to the fore-cast. While this is have to find a way to phrase it so it becomes of my neck is scarred from a a good technique to avoid sounding like a personal to each individual listener. For know-it-all, you need to avoid damaging some stories, that’s easier. In a story about lifetime of waiting too long to your credibility. Don’t overdo it. You don’t an increase in hunting license fees, you can want to be known as the bumbling idiot of explain how many fewer boxes of shells a transfer from the back-cast to the outdoor world. hunter could buy if the increase goes into ef- PERSONAL EXPERIENCE: There are fect. A story about the population of wolves the fore-cast. times when you might be the best source in northwestern Wyoming could focus on — TY STOCKTON for the topic you’re talking about. Don’t be trends showing a decrease in hunter success “ afraid to use your personal experiences in for elk, or it could talk about an increase in your show. Tell about how you built your tourism spending and the resulting benefits snow cave. Talk about the sneak you put for business owners in Jackson and Cody. on that pronghorn buck, and the challenges you ran into as you You might have more difficulty making other stories interesting belly-crawled the last 100 yards. When you do, make sure it doesn’t to your listeners, especially if you don’t have good guests or inter- become a brag session. Use some humorous or self-deprecating views for your week’s shows. All of us have experiences of our own techniques, if possible. we think might be of interest to our listeners, but they have to be Be sure to speak about those experiences in a way the listener more than just an unrelatable anecdote, at least from the listener’s can understand — and more importantly, identify with. Find bal- perspective. And more importantly, you really don’t want to come ance between the details of the story as it related to you and the off as a know-it-all blow-hard. broad, less individualized, topic you’re discussing. Meet it in the The easiest way to avoid that is to allow an expert to do the talk- middle, where both you and your listeners live. n ing. Any radio show, whether it’s a two-minute segment or a full ” four-hour program, benefits from good, engaging guests. The guest is the expert on the topic at hand; he or she can speak about the is- sue or the activity, and your job is simply to guide the conversation A member since 2001, Ty Stockton has also served on the to areas that will be particularly interesting to your listeners. OWAA board of directors. Stockton hails from Cheyenne, But what if your topic or your program doesn’t lend itself to Wyo. A boyhood living a stone’s throw from the Wind River guest interviews? Or what if your guest turns out to be a dud? In in central Wyoming ruined him for any productive, meaning- ful indoor occupations. He is a freelance writer, photogra- some situations, you may be called on to do the bulk of the talking. pher and radio host. Contact him at stockyty@ gmail.com. If so, there are a number of techniques you can use. HUMOR: Injecting a little comedy into a topic works wonders to help you hold a listener’s attention. Even the driest subjects can hold some humor, if you know where to look. The great Patrick F.
8 OUTDOORS UNLIMITED April/May 2013 Business Why give to a charity like OWAA
Many estate planning clients are shocked to learn what the IRS BY BILL POWELL considers their taxable wealth. This is because it includes things that most people don’t think of as accessible wealth, such as the ince the 1950s OWAA has been classified as a tax-exempt proceeds of life insurance, the balances in IRAs, retirement funds, public charity. Public charities are strongly favored by the annuities and such, and the current market value of real estate Internal Revenue Code. This piece will explain how those acquired long ago. S There is always an income tax benefit to the giver from a gift who care about OWAA and other public charities can strengthen them and save taxes while doing so. made to a charity during lifetime. There is sometimes an enormous If done in ways approved by the Code, each gift to an organiza- additional benefit in the form of reduced estate tax by having the tion like OWAA can be deducted from the giver’s taxable income. property out of your taxable estate. Also, if you make a charitable When this happens, the giver is taxed as if he or she never received gift now rather than waiting until death you have a chance to see the as income the amount of the gift being made. It’s like using a gift put to good use and be thanked personally for it. cafeteria plan or a health savings account to pay for health care, If you are wealthy enough to have an estate tax concern, it would you get to use before-tax dollars rather than after-tax dollars. Under be accurate to say that some charity will benefit from part of your income tax laws, this amounts to part of the gift being made by the wealth at your death. If you don’t choose a different charity, it will giver and part by the IRS, since both are foregoing something they be the IRS. otherwise would have. There are limits to the deductions that a per- Perhaps most importantly for those who care about OWAA and son can claim on his or her annual income tax returns for such gifts, wish for it to have continued success beyond the 85-year history it based on the giver’s total amount of income and the total of recent already has, every gift to it will help it assure such success, and in charitable gifts made. its hands the gifts are not subject to any of the taxes discussed here. The Code also imposes a gift tax under some situations and an A few years ago, after a decades-long debate, the OWAA Board estate tax under some situations. Under the recent “fiscal cliff” law, pounded out a Gift Acceptance Policy that accommodated the named the American Taxpayer Relief Act of 2012, the rules remain competing concerns that had made large gifts sometimes difficult that there are unlimited amounts that may be deducted on both for OWAA to accept. That policy is printed in the Directory and is gift and estate tax returns for amounts given to organizations like available at www.owaa.org/about. It contains detailed discussion OWAA. Those with a billion dollars could leave it all to OWAA, about how to make gifts to OWAA of 11 different kinds of property. and the gift would be funded approximately 60 percent by what I spend much of my time in my own law practice advising clients could have passed to others from the giver and about 40 percent by about estate planning matters, and would be happy to assist your what would otherwise have gone to the IRS. This effect is the same own estate planner in implementing any desire you might have to whether the gift is made during lifetime or at death. benefit OWAA. n Since public charities are exempt from paying income taxes, a well-motivated donor can get the biggest bang for his or her buck by giving away assets that are presently carrying a heavy load of income taxes that will be due whenever they are cashed in. Such assets include retirement funds such as IRAs or 401(k) plans or 403(b) plans (which will be included in the taxable income of who- ever draws them out, unless that person is a tax-exempt charity), A member since 1994, Bill Powell is from Columbia, Mo. He is OWAA’s legal counsel. Besides practicing law, he and appreciated assets such as land, buildings, or corporate stocks writes irregular newspaper columns and features, and is (which carry as freight the capital gain that will become taxable as an award-winning photographer. He authored the “Legal income when the asset is sold). Handbook for Freelancers,” which is available from OWAA. Gifts to charities like OWAA either during lifetime or at death His other pursuits include mountaineering, hunting, fishing, backpacking, running, travel, growing grapes, and making put them outside the calculation of the estate tax due at death. After wine. Contact him at [email protected]. the ATRA was passed and signed by President Obama on Jan. 2, 2013, the tax rate that applies is a flat 40 percent of all taxable as- sets in excess of $5.25 million per taxpayer.
www.owaa.org/ou OUTDOORS UNLIMITED 9 Craft Improvement
MEMBERSHIP MATTERS This feature highlights some of the more than 50 benefits OWAA provides to Don’t forget the members and supporters. WHY? This month’s column ramblings if you have the time, because they of- focuses on benefits for BY BRETT PRETTYMAN ten lead to little gems that others working on the Supporting Groups. same story may not have been patient enough to hear. Let the folks you are interviewing take the n Advertising: Ad- good interview can, and often does, full 15 minutes of their fame, but also be prepared vertising opportunities make the difference between a strong to get the discussion back on task. are available in Outdoors story and one that will be sent back by A Listen carefully during the interview. There Unlimited, the annual an editor for major revisions or a “thank you, but will be times when an directory, the conference we are not interested at obvious quote for the story program and on OWAA’s this time” note. emerges from your notes, website. View OWAA’s The success of an There are ... some things that can help but don’t stop there. Build sell sheet (www.owaa.org/ interview often lies in the a background to reinforce contact/ad-opportunities) hands of the interviewer. make the person being interviewed the quote. or contact OWAA head- There are, of course, times feel more comfortable with the idea of Don’t pretend to be an quarters for more informa- when nothing can be done expert and talk about your tion. to soothe a hostile sub- being quoted for all time and eternity. own experiences, but don’t n Sponsorship op- ject with nothing but bad — BRETT PRETTYMAN hesitate to let the inter- portunities: Sponsorship expectations of the end viewee know that you are opportunities are available result. familiar enough with the for the annual Excellence There are, however, subject matter that you can in Craft Contests, an- some things that can help make the person being tell when the truth might be stretched a bit. nual conference and other interviewed feel more comfortable with the idea OWAA programs and of being quoted for all time and eternity. REMEMBER THE FIVE Ws events. Sponsorship can DO YOUR HOMEWORK“ Most writers seem to have no problem coming provide you with increased up with the Who, Where, When and What, but it access and visibility to Nothing irritates an interviewee more than is often the Why that will distance a story from OWAA members. having to explain everything. It makes people competitors. n Conference par- nervous the story will turn out wrong and often Without the Why, a story looks, feels and reads ticipation: Join us Sept. leads to short, unusable answers. like a police report; all the pertinent information 14-16, 2013, in Lake Plan ahead and spend time researching the ” is there, but no one knows why the crook stole the Placid, N.Y. The annual topic of the story and, if possible, the people that apple pie. Was it hunger? Revenge? A mistake? conference is the best way will be interviewed for the piece. It only takes Once you have the basic details “just the facts for Supporting Groups to a minute to run a Google search. Arm yourself ma’am” - dig deeper with the source and see what get face time with OWAA with as much information as possible before the gems lie behind the Why. members. Attend ses- interview. Editors and readers will thank you for your sions; have an informa- People sense if a writer has made an attempt efforts. n tional display; bring demo to inform themselves on the subject and it often products for attendees to leads to a more comfortable and more thorough test; provide digital press interview, which in turn, can lead to a better story. Have a list of possible questions and use them material; host a hospital- Currently serving on the OWAA ity suite; or sponsor meal, if the interview is dragging or gets off topic, but Board of Directors, Brett Prettyman sessions or programs to don’t be afraid to follow a new line of question- has been an OWAA member since ing if something interesting is mentioned. 1992. He is an outdoor and recreation gain even more targeted writer for The Salt Lake Tribune. access. For more opportu- Prettyman is also the author of “Fish- nities, conference details BE PATIENT AND A GOOD LISTENER ing Utah” second edition, spring Nothing is worse during an interview than 2008, Globe Pequot. Contact him at are available now at www. [email protected]. owaa.org/2013conference. listening to useless ramblings from a source that will never make it into the story. Hear out the
10 OUTDOORS UNLIMITED April/May 2013 Departments DONORS Pope and Young Club, P.O. Box 548, Chatfield, MN 55923. Contact: Kevin January and February brought monetary ASSOCIATION UPDATE Hisey, executive secretary. (W) 507-867- gifts from generous donors. These tax- 4144, (F) 507-867-4144, admin@pope- deductible donations are dedicated to funds Visit OU Online for complete young.org, www.pope-young.org. Nonprofit designed to boost OWAA efforts ranging bowhunting organization supporting mem- from education programs to operational monthly Association Updates, bership fraternity, fair chase ethics, the P&Y costs. For details about OWAA funds, con- including bios of proposed records program, the Museum of Bowhunt- tact OWAA headquarters at 406-728-7434. ing and the P&Y conservation program. “$85 for 85” members and more. Resources: CO. Thayne Smith Sal Pitera Outdoors weekly radio program cover- REINSTATED SUPPORTING Kevin Rhoades ing hunting, fishing and outdoor subjects. Brian Thurston GROUPS, AGENCIES Airing Saturday mornings and during drive Dennis P. Udlinek AND BUSINESSES time at 5 a.m. Operating Fund Tom Keith, (Senior-Active) 9500 South IN-FISHERMAN, 7819 Highland Edward Moody 120th Street, Bennet, NE 68317. (H) 402- Scenic Rd., Baxter, MN 56425. Contact: 782-2034, (W) 402-471-5489, tomk879@ Mindy Elliot, (W) 218-829-1648, (F) 218- Madson Fellowship Fund gmail.com. 829-3091, [email protected], Paula J. Del Giudice www.in-fisherman.com. Celebrating its 38th CREDENTIALS REVIEWS year in 2013, In-Fisherman is the world’s NEW MEMBERS most authoritative multi-species fishing The following members have success- communications network through the inte- Wayne Hubbard fully passed the review of their member gration of publications, TV, radio, books, David A. Lien credentials: DVDs, fishing tournaments and the Internet. Jennie Alice Lillard Bill Cochran Rod-N-Bobbs, 630 Lamplighter Court, Sam Lungren Bill Dance Eau Claire, WI 54703. Contact: Jeremy Candice Price Brent Frazee Bennis, Sales/PR Manager. (W) 715-877- David Schneider Tom Kacheroski 1406, [email protected], www.bobbers. Mia Sheppard J. Michael Kelly com, www.nightfishing.com. Family-owned Jonathan Small Robin Kepple fishing tackle and supply company special- Bill Parker izing in the manufacturing and sale of inno- REINSTATED MEMBERS Trey Reid vative fishing floats for both day and night,
Ronald Tussel the Beacon brand of light sticks and battery Tom Bryant, (Senior-Active Member) Wayne van Zwoll products, and other fine fishing tackle. Fol- 421 De Beers Dr., Radium Springs, NM low them on Twitter at www.twitter.com/ 88054. (H) 575-517-0413, lazytb@juno. rodnbobbsinc or like them on Facebook at com. Author of two books: “A Taste of NEW SUPPORTING GROUPS, www.facebook.com/rodnbobbs. Resources: Ranching” and “A Taste of Texas Ranch- AGENCIES AND BUSINESSES GI. ing.” “Fifty Years Handling Horses” to be Snag Proof Mfg. Inc., 11387 Deerfield published in 2013. Absolute Outdoor Inc., 1209 Franklin Rd., Cincinnati, OH 45242. Contact: Harry James Card, F+W Media, (Active) Ave. NE, Sauk Rapids, MN 56379. Contact: Ehlers, president. (W) 513-489-6483, (Toll E1395 Birch Haven Circle, Waupaca, WI Mary Snyder, vice president of market- Free) 800-762-4773, (F) 513-489-0387, 54981. (H) 901-604-9027, jamescard@ ing. (W) 320-252-2056, (Toll Free) 877- [email protected], www.snagproof. gmail.com, www.jamescard.net. Editor-in- 252-2056, (F) 320-252-2160, msnyder@ com. Manufactures a variety of soft, hollow, chief, Living Ready magazine. Managing adsoluteoutdoorinc.com, www.absoluteout- plastic fishing lure shapes, weedless lures editor, Gun Digest the magazine. Freelance doorinc.com. Absolute Outdoor is a sporting known for weedless frogs. Direct consumer journalist with credits in The New York good manufacturer, specializing in the inquiries to “Department OW” at the above Times, The Wall Street Journal, Men’s Jour- water sports, marine and outdoors markets address and phone. Resources: GIP. nal, Wired and other publications. through their FULL THROTTLE water Chip Hart, 700 WLW Big Outdoors sports brand and ONYX outdoor recreation Radio, (Active) 322 E. Main St., Batavia, brand. They have products for boating, fish- OH 45103. (H) 513-797-7900, (F) 513- ing, water skiing, tubing, hunting, hiking DECEASED MEMBERS 797-1013, [email protected], and paddling. Resources: GIP. John Geiser www.bigoutdoors.net. Host, 700 WLW Big Fenton S. Roskelley
www.owaa.org/ou OUTDOORS UNLIMITED 11 TWO FISH HAWKS: The osprey is known in Texas as the fish hawk.
CHANGING OF THE GUARD: An elderly guide and a guide of the future. Portfolio by Sam Caldwell
BIGMOUTH AND BUD: When you throw everything else in the tackle box, try that old Budweiser plug.
FLY TEXAS! A Texas fly fisherman executes an impossible cast.
12 OUTDOORS UNLIMITED April/May 2013
FENCELINE AMBUSH: Waiting for game at an old corner post.
Above, BUSTED COVEY: A sailfish puts a covey of flying fish into the air.
At right, DAWN PATROL: Three spotted seatrout (in Texas, speckled ANCIENT TRADITIONS, CONTINUED: An early American hunter is trout) are looking for equipped with a Clovis-tipped atlatl. breakfast.
www.owaa.org/ou OUTDOORS UNLIMITED 13 2013 OWAA Elections BOARD CANDIDATE PROFILES Six OWAA members are running for three seats on OWAA’s Board of Directors. All Active, Senior Active and Life members are encouraged to vote. 2013 is the second year of online voting for OWAA’s annual election. However, a paper ballot will be sent via postal mail to those few members that don’t have an email address listed in OWAA’s database. For the rest, an email with a link to the online ballot will be sent on April 1. All ballots must be received by May 1. Three elected candidates will begin serving three-year terms on OWAA’s board on Sept. 16, 2013. Results will be published in Outdoors Unlimited and on the OWAA website. Candidates are listed by lottery drawing. They were asked to submit a short biography and answers to the same four questions, which were drafted by OWAA’s Board Nominating Committee.
JACOB VANHOUTEN BRENT FRAZEE PAUL SMITH RORY AIKENS COLLEN BILL PARKER MINIUK-SPERRY
1. Why are you running for the Board and what do you hope to achieve if elected? 2. What do you think are the most important services OWAA offers to its members and how should we market those benefits to potential members? 3. The annual conference is OWAA’s biggest outreach effort (networking, skill development, news-makers, story opportunities, etc.) yet many members rarely, if ever, attend. How do we turn conference into a “can’t miss” event? 4. OWAA has lost a number of members in recent years who continue as outdoor communicators. What, if
QUESTIONS: anything, should OWAA do to re-recruit those former members?
JACOB VANHOUTEN outdoor media organizations (Michigan ence content of any organization I belong Outdoor Writers Association; Association to. Without a doubt, news-maker events, Residence: Michigan. of Great Lakes Outdoor Writers) to enhance “learn-it-do-it” workshops, networking, and Years of OWAA membership: 11. OWAA. “meet the editors” opportunities are essen- Conferences attended: Four. 2. What do you think are the most tial to the working media. OWAA confer- Committees: Education. important services OWAA offers to its ences provide the opportunity for members Jacob VanHouten is a freelance outdoor members and how should we market to experience some of the best hospitality in writer, photographer and biologist. Full- those benefits to potential members? a wide variety of locales. Our conferences time college professor of environmental sci- Networking and “face-to-face” oppor- already exist as “can’t miss” events — why ence and biology. Credits include Outdoor tunities are what makes OWAA and other many members chose not to attend is known Guide Magazine; Michigan Outdoor News; organizations such as this invaluable to only to them. Once attended, one truly won- Fur-Fish-Game; Woods-n-Water News; members. This is especially true in this ders how they got along without them. “The Quail Unlimited; North American Hunter. virtual age of social media. I believe it is unknowing eye cannot see” — if you don’t He resides in Midland, Mich., with his wife even more important than ever to be able come, you’ll never know. We can’t make Christine and their three dogs. to have opportunities to meet in person for anyone attend if they deem it too expensive, some “face time” with other members. The too far away, too long, too — anything. 1. Why are you running for the Board strength of any organization is its member- With limited travel budgets, time, etc., each and what do you hope to achieve if ship. If we lose contact with each other, we member has to allocate resources and they elected? will no longer be a viable entity. should plan NOW to attend the next OWAA I am running for the board because I meeting — then you will truly “see” what am interested in contributing more to this 3. The annual conference is OWAA’s you are missing. No sales job needed. organization. That is, more than being an biggest outreach effort (networking, skill 4. OWAA has lost a number of mem- active member. If elected, I would like to see development, news-makers, story oppor- bers in recent years who continue as out- OWAA grow in its role as a leading outdoor tunities, etc.) yet many members rarely, if door communicators. What, if anything, media organization and to utilize my experi- ever, attend. How do we turn conference should OWAA do to re-recruit those ence as president, chairman of the board, into a “can’t miss” event? former members? and other board of director roles in other OWAA has some of the best confer- “Re-recruit” former members. I 14 OUTDOORS UNLIMITED April/May 2013 2013 OWAA Elections suggest one-on-one outreach by a member improvement seminars at conferences, Paul Smith has worked as an outdoors of OWAA either by phone, email, snail-mail, I have furthered my career because of writer for daily newspapers in Wiscon- or personal meeting (best option). I also OWAA. One thing we need to improve on is sin since 1994. He has also worked as a suggest we entertain the idea of “merging” outreach. Members need to inform budding freelance writer and photographer for state, with POMA (essential[ly] most of our “lost” outdoors communicators of what we have regional and national publications for 20 members). Strength in numbers and we are and how it can help their careers. We cannot years. He is currently employed as outdoors competing for the same resource. Time to assume that everyone in our business knows editor at the Milwaukee Journal Sentinel, move past this and get together in one orga- what OWAA is all about. a position he’s held since 2008. Smith nization, bigger, stronger and more agile. n holds a B.S. in biology, natural science 3. The annual conference is OWAA’s and conservation from Carthage College in biggest outreach effort (networking, skill Kenosha, Wis., and studied journalism and BRENT FRAZEE development, news-makers, story oppor- photojournalism at Marquette University tunities, etc.) yet many members rarely, if Residence: Missouri in Milwaukee. He has served as a director ever, attend. How do we turn conference Years of OWAA membership: 33 of the Association of Great Lakes Outdoor into a “can’t miss” event? Conferences attended: Nine Writers and is past president of the Wiscon- I was one of those inactive members Committees: Previously served on the sin Outdoor Communicators Association. Newspaper committee and the committee to when I first joined OWAA. I didn’t attend revise the Excellence in Craft contests. conferences because I didn’t see how it 1. Why are you running for the Board would help me. Besides, I couldn’t con- and what do you hope to achieve if Brent Frazee of Parkville, Mo., has been vince my employer, The Kansas City Star, elected? the outdoors editor for The Kansas City Star that it was worth the money to send me. Membership in OWAA has had a great for 33 years. During that time, he has won But when I attended the Kalispell, Mont., influence on my work in outdoor communi- more than 50 national, regional and state conference and I came back with a num- cations over the last 19 years. Through rela- awards for his writing and photography. ber of stories, attended craft-improvement tionships with fellow members, attendance After graduating with honors from Drake seminars and compared challenges of the at workshops and conferences and links to University in Des Moines, Iowa, he started newspaper business with other writers, sponsoring organizations, OWAA has helped his career in 1974 with the Woodstock (Ill.) that changed. I’ve been coming back ever open my eyes, horizons and doors. I fully Daily Sentinel. From there, he moved on since, when schedules and finances permit. realize the benefits I’ve enjoyed have come to the Racine (Wis.) Journal, where he was We absolutely need to make existing and largely through the work of others. When I an assistant sports editor. There, he started potential members aware of how valuable was asked to run for the board this year, it his outdoor writing career. Frazee has been these conferences are, through mailers, ads only seemed right to add my name to the list married to Jana, since 1973, and they have in national magazines or websites. of candidates. If elected, I intend to share the three adult children — Becky, Jenny and We also need to provide newsmakers for experience I’ve gained over the last two de- Scott. They live on a lake in a Kansas City our conference that catch national attention cades and help OWAA navigate the challeng- suburb with their two best buds, their Labs and bring in a wide range of news media. ing, rapidly-changing media environment. Zoey and June. Years ago, James Watt, the controversial 2. What do you think are the most Secretary of Interior, was our keynote 1. Why are you running for the Board important services OWAA offers to its speaker. National media made our confer- and what do you hope to achieve if members and how should we market ence “the place to be” and his appearance elected? those benefits to potential members? and speech generated many stories and I feel that OWAA is at a crossroads right In my view, OWAA’s most valuable broadcast items. now. Membership is dropping, due to con- services are its access to a large and varied flicts that have caused some members to drop 4. OWAA has lost a number of mem- network of individuals and companies in the out or go to other organizations, a reduced bers in recent years who continue as out- outdoor industry and its annual conference, number of newspaper writers caused by door communicators. What, if anything, a time to learn, debate and meet face-to-face layoffs, and a tightening market for freelance should OWAA do to re-recruit those with fellow communicators and prominent writers and photographers. I want to be part former members? figures in the industry. of the Board that helps OWAA look for solu- First, we should survey former members 3. The annual conference is OWAA’s tions. I have benefitted greatly from OWAA to see why they dropped out. Then we could biggest outreach effort (networking, skill over the years. Now it’s time to pay back. address some of these concerns and see if development, news-makers, story oppor- there is a pattern. If so, we need to address 2. What do you think are the most tunities, etc.) yet many members rarely, if those concerns. n important services OWAA offers to its ever, attend. How do we turn conference members and how should we market into a “can’t miss” event? those benefits to potential members? PAUL SMITH While recognizing some members have Over the years, OWAA has been an Residence: Wisconsin. never been inclined to attend, OWAA important resource for me in my career. Years of OWAA membership: 19. should continue its efforts to make annual Whether it be networking with other news- Conferences attended: Nine. conferences a quality blend of presenta- paper writers and editors, getting sources Committees: 2013 newspaper section chair. tions, issues, craft improvement seminars, for stories or projects, or listening to craft activities and introduction to new products.
www.owaa.org/ou OUTDOORS UNLIMITED 15 2013 OWAA Elections
The conference site is obviously impor- think having a foot in both worlds will help sponsor more regionalized approaches. tant to attendance; the organization should me find ways to meet the needs of the old Having been a member of POMA as continue to select locations carefully. In codgers like myself, while reaching out to well, I know we have lost members to addition, since cost is a primary factor that the younger, more technically-savvy com- that organization. Why? Maybe we need determines attendance for many members, municators as well. to reach out to POMA to explore ways of the organization should help establish and teaming up in some ways to ensure both or- 2. What do you think are the most link the membership to as many discounts ganizations stay relevant in today’s society, important services OWAA offers to its for travel, lodging and meals as possible. and better yet, do a good job of meeting the members and how should we market needs of professional and aspiring outdoor 4. OWAA has lost a number of mem- those benefits to potential members? communicators. bers in recent years who continue as out- Certainly the continuing education and All in all, there are no clear-cut answers. door communicators. What, if anything, networking opportunities of the annual con- What we need is a multi-faceted, open- should OWAA do to re-recruit those ference is a key. The outdoor market is cru- minded approach that explores how to best former members? cial for freelance writers like myself. While meet the needs of current, past and future OWAA has earned a reputation as an I believe we should reach out and market members, while also considering the needs inclusive organization with a wide range of aggressively via social media, we also need and opportunities within the outdoor indus- membership in the outdoor industry. Though to enhance and explore ways of diversify- try itself. n that may not be appealing to some former ing our continuing education and outdoor members, it is a primary factor in my contin- market efforts. As part of this, I think we ued OWAA membership. Our organization need to link up with universities that offer COLLEEN MINIUK-SPERRY should continue to reach out to former and communicating degrees and not just offer Residence: Arizona potential new members with the message continuing education in cooperation with Years of OWAA membership: Three that OWAA is the nation’s largest such group them, but also reach out to young communi- Conferences attended: Two and one that sponsors open debate about cators via these invaluable institutions. Committees: Bodie McDowell Scholarship issues. Case in point: The pro-con session on 3. The annual conference is OWAA’s (Chair and member); Craft Improvement the Pebble Mine at the 2012 conference. In biggest outreach effort (networking, skill (Chair and member); Norm Strung Youth addition, OWAA should let potential mem- development, news-makers, story oppor- Writing Awards contest. bers know about the services and platforms tunities, etc.) yet many members rarely, if it offers to keep its members on the leading Colleen Miniuk-Sperry is a full-time ever, attend. How do we turn conference edge of technology and issues. n outdoor photographer and writer whose into a “can’t miss” event? publication credits include National Geo- Personally, I love the conferences, but graphic calendars, Arizona Highways maga- RORY AIKENS practically, it’s just tough getting to them. zine, calendars, and books, AAA Highroads, Residence: Arizona. Maybe we ought to explore doing some Mushing Magazine, Smith-Southwestern Years of OWAA membership: 12 teleconferencing, not just during the annual calendars, and many other outlets. In late Conferences attended: Four. get-together, but quarterly. Once again, I 2011, she co-authored and published the Committees: 2011-12 Finance committee. believe we need to team up with universi- award-winning guidebook, “Wild in Ari- ties to make such efforts not just relevant to zona: Photographing Arizona’s Wildflow- Rory Aikens is an outdoor journalist our existing members, but for our potential ers.” A passionate educator and speaker, who published his first outdoor article in the members as well. We should also be asking she serves as a photography instructor for mid 60s while still in high school. He has our outdoor industry members to help. For Arizona Highway Photography Workshops, been selling articles and photographs ever instance, would the firearms manufactur- Becoming an Outdoor Woman, Through since. He has also dabbled in broadcasting. ers desire to link up with us for how best Each Others Eyes, various Arizona-based Most recently, he spent 22 years as a to inform the public about the real “truths” camera clubs, and private workshops. From public information officer for the Arizona surrounding firearms and violence in our 2007-09, she served as secretary on the Game and Fish Department before retiring society. Arizona Highways Photography Workshops in October 2012. He still writes a fishing Board of Directors. column for the Arizona Wildlife Views 4. OWAA has lost a number of mem- magazine, along with feature articles. While bers in recent years who continue as out- 1. Why are you running for the Board with Game and Fish, Rory led the depart- door communicators. What, if anything, and what do you hope to achieve if ment’s efforts (including marketing) to enter should OWAA do to re-recruit those elected? the social media arena. former members? I wish to increase my commitment and 1. Why are you running for the Board Maybe we need to survey old members give back to OWAA, as the members have and what do you hope to achieve if and possibly take the next step and conduct facilitated such tremendous professional elected? focus groups with former members. It’s not growth and opportunities for me. By bring- I have been writing and selling articles rocket science, just social science. However, ing passion, a steadfast work ethic, and for almost half a century, so in a way I am we should also be asking similar questions over 16 years of business experience — six old school, but as a modern communicator I of possible future members. Once again, as a full-time communicator — I can offer greatly appreciate the opportunities afforded universities might be the key. fresh ideas and energetic support to further us via the Internet, blogs and social media. I Perhaps we should help organize and implementation of OWAA’s strategic goals. 16 OUTDOORS UNLIMITED April/May 2013 2013 OWAA Elections
Specifically, I hope to amplify marketing ef- to apply for a free student pass.] members and how should we market forts to attract young, emerging talent by ex- those benefits to potential members? 4. OWAA has lost a number of mem- panding collegiate chapters and established The annual conferences and the schol- bers in recent years who continue as out- digital media communicators; improve the arships and fellowships are some of the door communicators. What, if anything, hands-on learning and networking opportuni- most important services offered by OWAA. should OWAA do to re-recruit those ties at conference; and increase the chances Marketing them to potential members is a former members? to grow and connect outside of conference challenge because with all the changes tak- Interviewing those who have decided through online training offerings (e.g. videos, ing place in media today, that demographic OWAA isn’t for them would reveal a stron- webinars) and an interactive support forum. of potential new members is changing. ger understanding of how we could have That said, I think we need the support of 2. What do you think are the most better met their needs. However, the ideal all of our members to be spokespersons for important services OWAA offers to its way to prevent “former members” is to pro- OWAA. Most new members are introduced members and how should we market vide enough value to our current colleagues to OWAA through existing members. those benefits to potential members? so that they don’t leave in the first place! If Therefore, we need to continue to educate Because of their impacts, I feel the annual we keep a more consistent pulse on what’s our current members about these benefits conference, Outdoors Unlimited, and Out- working (and what isn’t) within the mem- so they can communicate that message to door Market listings are the most important bership and offer indispensable solutions potential new members. Continuing and services OWAA offers. An aggressive mar- and opportunities to match those interests, expanding the strong public relations within keting blitz leveraging the power of social OWAA can remain relevant in today’s our organization and encouraging members media — free and where our younger, digital changing environment and effectively retain to spread the word about OWAA to po- media-based audience is — and the OWAA — and attract — industry professionals. n tential members is a big step in recruiting website can showcase how these services new members. This can be accomplished have helped our accomplished members in BILL PARKER through OU, popular social media outlets their endeavors. Consistently publishing like Facebook and Twitter, and in person. written testimonials, public-service an- Residence: Michigan nouncement video/audio clips, and member’s Years of OWAA membership: Eight 3. The annual conference is OWAA’s publications, achievements, and recognitions Conferences attended: Two. biggest outreach effort (networking, skill can raise awareness and excitement about Committees: I have not served on an development, news-makers, story oppor- what’s happening in OWAA. Put a face to OWAA committee but have been in a lead- tunities, etc.) yet many members rarely, if this great organization and let our members’ ership position (vice president/president/ ever, attend. How do we turn conference accomplishments speak for themselves! chairman of the board) with the Michigan into a “can’t miss” event? Outdoor Writers Association for the past The biggest single reason I hear from 3. The annual conference is OWAA’s nine years and served on several commit- OWAA members for not attending our an- biggest outreach effort (networking, skill tees within that illustrious group. nual conferences is that they cannot afford development, news-makers, story oppor- the costs primarily travel expenses. Many tunities, etc.) yet many members rarely, if Bill Parker has worked in the newspa- members today are freelancers and do not ever, attend. How do we turn conference per industry for 33 years and has been an have anyone to cover their travel expenses. into a “can’t miss” event? outdoors writer/photographer/editor for 26 If we could find a way to perhaps work with Offer more interactive sessions so that years, both on staff and as a freelancer. For a travel agency to reduce those travel cost participants not only leave with new knowl- the past 13 years he has been employed by and suggest tips for reducing those costs to edge and connections, but also something Outdoor News Publications as the editor of the membership, I think it would go a long tangible — e.g. a website shell, a draft Michigan Outdoor News. way in creating a “can’t miss” atmosphere. business plan, a polished query letter — that Bill lives in Lake Orion, Mich., with his I believe the conferences already are “can’t leads to even greater success for them after wife Donna. They have two grown daugh- miss” events, but rising costs and dimin- the event. Balance session topics between ters, Jenelle and Kayle. ishing revenue for many members are the addressing current communicator challenges 1. Why are you running for the Board prohibitive factors. and introducing emerging, cutting-edge tech- and what do you hope to achieve if niques and technologies to prepare members elected? 4. OWAA has lost a number of mem- for the future. Make it logistically conve- I’m running for a position on OWAA’s bers in recent years who continue as out- nient and economical to attend, keep confer- Board of Directors because I believe in door communicators. What, if anything, ence fees reasonably priced (while keeping OWAA and what it stands for and feel it’s should OWAA do to re-recruit those OWAA in the red), and as an additional my turn to give back to the organization. former members? incentive, consider a waived or reduced I’d like to assist OWAA with its mission to Despite the ease with which we can conference fee for first-time attendees. continue to improve the professional skills connect today — email, voicemail, Face- [Editor’s note: The Board approved the of its members, maintain high ethical stan- book, Twitter — in my experience the best following in June 2010: First-time OWAA dards and encourage public enjoyment and method of contact is person-to-person, active and associate member conference conservation of our natural resources. either in person or through a phone call. attendees are eligible to apply half of their Contact should be made with lost members current-year dues toward that fee. And in 2. What do you think are the most to understand why they left and, if possible, recent years, students members are eligible important services OWAA offers to its address those concerns directly. n www.owaa.org/ou OUTDOORS UNLIMITED 17 2013 OWAA Elections
Editor’s note: At its 2012 winter meeting and electronic vote after, the Board of Directors approved the following proposed changes to the bylaws and criteria for membership for a vote in the May 1, 2013, Board of Directors Election. The ballot will include 2013 board candidates as well as the fol- lowing proposed changes to the bylaws and criteria for membership. Active, Senior-Active and Life members should return ballots before the May 1 elections.
n Bylaws proposed change No. 1 (related to the Madson Fellowship Fund)
The OWAA Board of Directors, by electronic vote in March 2013, proposes the following change to the OWAA Bylaws, for the purpose of assuring compliance with Internal Revenue Code requirements for non-profit tax-exempt public charities and to permit use of Madson fellowships as a membership recruiting tool.
Paragraph 13.7 of the OWAA bylaws shall be amended to read as follows: “13.7 The Endowment Trustees shall manage the John Madson Fellowship Fund as a separate fund and shall annually determine the amount available from such fund for fellowships to be awarded to OWAA Members and others, including non-members, to attend the Goldenrod Writers Workshop, the Wildbranch Workshop in Outdoor, Natural History and Environmental Writing, the OWAA annual conference, or similar workshops or courses, with the recipients selected by a committee of recipients of the OWAA Jade of Chiefs award. No recipient shall receive more than the actual cost of attend- ing the conference, workshop, or course. The Endowment Trustees shall have discretion to disburse annually for such fellowships between zero and five percent of the fund’s assets, and shall pay to the OWAA operating fund ten percent of each such disbursement to cover administrative costs, but other- wise all earnings, appreciation, and donations shall be accumulated.”
n 2013 Criteria for Membership change No. 1 (technical correction to Criteria change approved in 2012)
The OWAA Board of Directors, by vote on Sept. 3, 2012, approved the following changes to the OWAA Criteria for Membership, subject to final approval by the members.
The OWAA Criteria for Membership shall be amended by making the following changes: a. changing item 2 near the beginning to read: “2. You have published a book or worked on an income-producing film or any form of audio on outdoor-related topics in the past year.” b. changing item F near the end to read: “F. Broadcast Scriptwriter, Editor, Photographer, Director or Producer: Works on television or aired video or audio production in one of these capacities. Guest appearances do not qualify, but guest- hosting does apply.”
18 OUTDOORS UNLIMITED April/May 2013 2013 OWAA Elections
n 2013 Bylaws Change No. 2 and Criteria for Membership change No. 2 (change to more clearly permit students to be Associate or Active Members, permit secondary students to be Student Members, and delete course of study requirements for all Student Members)
The OWAA Board of Directors, by electronic vote in March 2013, proposed the following changes to the bylaws, and approved the following changes to the OWAA Criteria for Membership, subject to final approval by the members. [Note: if approved, the Board will retain its current ability to set low dues for student members, and corresponding changes will be made in the applications for member- ship.]
a. Paragraph 3.1(a) of the OWAA bylaws shall be amended by changing the third paragraph, be- ginning “Student members” to read as follows: “Student members are those who do not qualify or do not choose to enroll as Active or Associate Members and are enrolled in a course of study at the secondary or higher education level.”
b. Paragraph 3.5 of the OWAA bylaws shall be amended by changing the last sentence to read as follows: “Student membership applications must be signed by a teacher or educational advisor for the ap- plicant.”
c. The OWAA Criteria for Membership shall be revised as follows: 1. The sentence reading “A student enrolled at a college or university pursuing studies involving outdoors or communications qualifies as a Student Member” shall be eplacedr with the following: “If you do not join as an Active or Associate Member and are enrolled in a course of study at the secondary or higher education level, you qualify as a Student Member.”
2. The sentence beginning “An applicant for Student Member status” shall be changed to read: “An application for Student Member status must be signed by a teacher or educational advisor of the applicant.”
www.owaa.org/ou OUTDOORS UNLIMITED 19 Board Meeting Minutes
OWAA Board of Directors Meeting Las Vegas, Nev. n Jan. 15, 2013
President Mark Taylor called the meeting to order at 9:29 a.m. campaign; he recommended that similar strategies be employed in Secretary Katie McKalip called the roll. Present were Taylor, the future. He referenced the 2013 budget; it includes no margin Mark Freeman, Jack Ballard, Tim Mead and McKalip. Bill for error. He described OWAA’s current financial management ap- Graham, Jeff Williams, Paul Queneau, Bruce Cochran, Mary proach as “paying today’s bills with tomorrow’s income,” which in Nickum, Chris Hunt and Bill Powell participated via conference his view is neither viable nor wise. The only remaining way to cut call. Brett Prettyman and Peter Schroeder were absent. Ashley costs would involve eliminating staff positions. Increasing member Schroeder and Jessica Pollett attended as observers. numbers is the best way to bolster funds. Moved (Mead/Freeman) to excuse Prettyman’s and Schroeder’s Marketing — Hunt referenced notes from the committee’s recent absences. Motion carries. meeting. Topics covered included organizational branding, reach- Moved (Mead/Freeman) to approve the minutes from the Septem- ing into the digital world to increase member numbers and adding ber board meeting. Motion carries. “iconic” outdoor writers as an attractant to other potential members. President’s Report — Taylor noted that the executive direc- Social media practices employed by headquarters were discussed, tor search was the primary focus of his report. The topic would be and ways to expand and improve them were considered. discussed more in depth later in the meeting. Taylor remarked that the executive director search has spurred Headquarters Report — Taylor referenced former Executive discussion of compensation for that position. He believes that per- Director Robin Giner’s report and reasons for her resignation. formance incentives should be part of that compensation package. Randy Zellers joined the meeting via conference call. Further, he said that they should be considered for the compensation packages of all staff members. He cited the value of tactics such as STANDING COMMITTEE REPORTS cold calls. McKalip asked how committees with similar charges (such as Board Nominating — Rory Aikens, Patrick Baker, Brent Marketing and Membership) should best work together, dovetail Frazee, Colleen Miniuk-Sperry, Paul Smith and Jacob Van- their efforts and avoid duplicating efforts. Discussion occurred re- Houten are candidates for OWAA’s board of directors. garding ways for these committee chairs to communicate and build Conference Program — Freeman stated that the conference on each others’ activities. program will feature craft improvement topics and include speakers Officer Nominating — Taylor thanked Cochran for his work in located in the Adirondacks region. compiling strong slates of candidates for both officer positions. Gov. Andrew Cuomo had been pursued in participating in the Sections — Freeman expressed dissatisfaction with some of the conference program, but due to several factors (including his advo- sections’ lack of involvement in organizational activities. He has cacy of sweeping gun control measures) the decision to continue to been working with headquarters staff to establish email outreach actively pursue his presence is being re-evaluated. Board members among members of individual sections. He criticized the organiza- weighed in whether the governor should be invited to speak and tional structure that calls for the second vice president to commence under what circumstances. The suggestion was made to “balance” serving as head of sections and as supporter liaison immediately the governor’s presence with the addition of a speaker such as the upon that individual’s election. NRA President David Keene. McKalip suggested that the position of a stand-alone supporter li- Pollett said that New York state gun laws will prevent the use of aison be reestablished (rather than being designated as a duty of the handguns in the shooting program. She will be seeking sponsorship second vice president). The position was formerly eliminated by the and participation by crossbow, rifle and shotgun manufacturers as board in a budget-cutting measure. Ballard agreed strongly that the well as alternate opportunities for the traditional ladies’ shoot. Bal- need for this role exists. McKalip mentioned a new section she has lard commented that evolving gun control measures in New York been working to establish – the media relations section – and the dictate the need for continued awareness. potential role of this section in reinvigorating the supporter-OWAA Contests — Nickum reported that judge selection for the 2013 relationship. She volunteered to work with Freeman in outreaching contests has been completed. to supporters and better engaging them in OWAA. Development — Ballard advised that the committee’s charge Cochran left the meeting to attend an appointment. should be expanded to encompass funds raised via wills and estate Strategic Planning — Taylor referenced Committee Chair Matt planning. Queneau seconded this approach. Miller’s report and progress made toward achieving established Finance — Ballard summarized his report to the board, empha- goals. Taylor said that the plan will be a useful tool for the new sizing the high rate of member participation in the “$85 for 85” executive director.
20 OUTDOORS UNLIMITED April/May 2013 Board Meeting Minutes
AD HOC COMMITTEE REPORTS Ad Hoc Signatories — In the absence of an executive director, Ballard and McKalip will serve as signatories on official OWAA The Diversity Committee report was included in the meeting’s business and finances according to a resolution submitted to the consent agenda. board for consideration. Moved (Mead/Queneau) to adopt signatories as recommended. OLD BUSINESS Motion carries. Madson Fellowship — Powell had conferred with both Chris Knoxville, Tenn., contracts — Powell summarized the current Madson and Joel Vance, as was decided at the last board meet- state of affairs concerning the 2014 conference contracts. Four of ing, and determined that they both support changing the bylaws to the five contracts were in order; the fifth would expose OWAA to expand the eligibility of applicants for John Madson fellowships to unacceptable liabilities and expenses, he said. At the time of Giner’s include non-members. Powell presented language for a proposed resignation, the problems with this contract had not been resolved. bylaws change to the board for consideration. In the absence of an executive director, Powell will be overseeing Editor’s note: The proposal is that paragraph 13.7 of the bylaws finalization of this and the other contracts. be amended as published on page 18-19. Approval of 2013 budget — The board must vote to approve Board members discussed the need to adjust language on the fel- the 2013 budget. Ballard drew the board’s attention to conference lowship application to correspond with the bylaws changes. attendance numbers and projected sponsorship income (conference sponsors, contest sponsors), as well as revenue from directory ads. NEW BUSINESS He requested input from the board regarding ad rates and ways of expanding ad revenue. Registration/participation at the Lake Placid Endowment Trustees — Ballard reviewed his report and refer- conference and expanding member numbers are two key potential enced the finance report for specifics concerning individual funds. areas of increased revenue. Accepting high school students under student membership Freeman complimented the presentation and coherence of the class — Ballard suggested that the student member class be com- budget that was prepared by Giner. bined with the associate member class. He said this makes sense Moved (Mead/Freeman) to approve the 2013 budget as prepared. logistically and from a marketing perspective. Taylor cautioned that Motion carries. streamlining member classifications should not come at the ex- Executive director job search — Taylor reported on the status of pense of communicating clearly to students that they are welcome the hiring process. The search committee consists of the executive as OWAA members. Discussion continued regarding the protocol committee, Madson and Kevin Rhoades. Approximately 15 resumes involved in changing the bylaws to reflect these changes. Queneau had been submitted to date; an initial review narrowed that pool to sees the value in maintaining a student segment of the OWAA four candidates. Additional resumes were anticipated; the position membership and thinks that the $10 fee for students helps attract was set to close on Jan. 21. The overall quality of the candidates is and retain student members. Powell, Mead, Graham and Ballard very good, Taylor said. He said the absence of the requirement that volunteered to formulate revised bylaws language for consideration the executive director be based in Missoula has attracted in a higher by the board; they will commence work post haste. caliber of applicants. Member Retention — Taylor broached the issue of ease of dues Based on board members’ feedback, the search committee will renewal, and board members weighed in on ways to facilitate the share with the entire board the short list of applicants who will be process. interviewed. Their input on and knowledge of these candidates will 2015 Conference Site Selection Report — Pollett referenced be solicited by the committee. her report and said that since she filed the report prior to the board meeting, the site has been chosen. McAllen, Texas, will be the GOOD OF THE ORDER location of the OWAA’s 2015 conference. The conference will take place toward the end of May, when temperatures are lower and bird Powell complimented the efforts of headquarters staffers migrations still are under way. Schroeder and Pollett to stay the course in absence of an executive Section Approval — McKalip has accumulated 26 member director. names in support of establishment a new section, the Media Rela- tions Section. ADJOURNMENT Moved (Ballard/Mead) to establish the Media Relations Section. Moved (Ballard/Mead) to adjourn. Motion carries. Motion carries. Meeting adjourned at 11:44 a.m. n
www.owaa.org/ou OUTDOORS UNLIMITED 21 22 OUTDOORS UNLIMITED April/May 2013 www.owaa.org/ou OUTDOORS UNLIMITED 23 LAKE PLACID: WHERE TO FIND THE FISH (and birds, trails and more)
BY LISA DENSMORE
ith five months between now and the 2013 OWAA conference in Lake Placid, WI thought this might be a good time to help you figure out which pre and post-conference trips best fit your interests and available time. You have lots of choices. Jessica Pollett at OWAA headquarters, the Lake Placid CVB’s staff and I have compiled a list of more than 40 pre- and post-conference trips which you received via postal mail in March. We’ll add more trips until the conference begins, so keep checking OWAA’s conference website, www.owaa.org/2013conference, for additions.
FISHING Most of the pre- and post-conference trips range from a half-day to two days and one night, short enough to fit into even the most time-crunched schedule. However, if you can’t tack even just an extra half-day onto your conference itinerary, you can still go fishing during the conference right from outside your hotel room in Mirror Lake, the 128-acre lake in the middle of town. Thanks to Steve Piatt, editor of New York Outdoor News, you’ll receive a profile of the lake in your welcome packet. In the meantime, let me tempt you with a few tidbits about this local fishery known for its rainbow trout. Each spring, the state of New York stocks the lake Jack Ballard fishes for bass along the Saranac River. Photo by Lisa Densmore. with 1,300 yearling rainbows. A year ago, the state also put in about 60 1.5-pound to 4-pound landlocked salm- throughout the Saranac Lake system. on. In addition you might land a lake trout, smallmouth For fly fishers, the two closest stretches of trophy bass, rock bass, yellow perch, sunfish or bullhead. Note: trout water are on the West Branch Ausable River be- Motorboats are not allowed on Mirror Lake. tween the village of Lake Placid and Whiteface Moun- If you’re looking for lake trout, some of the other tain and on the Saranac River near Redford, a small lakes within an hour of Lake Placid harboring these hamlet on Route 3 west of Plattsburgh. deep water dwellers include the lake called Lake Placid (on the edge of town), Taylor Pond, Tupper Lake and BIRDING Upper Saranac Lake. The summit area of Whiteface Mountain is a known Walleye and northern pike are among the big prizes hotspot for seeing the endangered Bicknell’s thrush, and anglers commonly pull out of Adirondack waterways. you don’t have to hike 4,000 vertical feet to get there! A Tupper Lake and the Saranac River between the villages toll road winds up the mountain starting in Wilmington, of Saranac Lake and Bloomingdale are prime spots for N.Y., about 10 miles from Lake Placid. hooking these toothy piscine. Big bass also prowl the Bloomingdale Bog, another birding hotspot, has weedy waters along this stretch of the Saranac River and boreal chickadees and black-backed woodpeckers in
24 OUTDOORS UNLIMITED April/May 2013 its avian mix. Two local birding experts, Ed Kanze and Snowy Mountain and Blue Mountain, which are among Joan Collins (not the actress) are offering half-day trips my favorites. If you opt for Blue Mountain, spend a few to Bloomingdale Bog. hours after your hike at the Adirondack Museum across PADDLING the road from the trailhead. The museum is a marvelous The Saint Regis Canoe Area is the only designated repository of Adirondack artifacts and historical informa- canoe area in New York that is managed for non-mo- tion. torized, water-based recreational activities. Its 18,000 acres seem more water than land. The area is made up PHOTOGRAPHY of many lakes, streams and ponds connected by short Carl Heilman II, who I personally consider the best portages. The Adirondack Mountain Club is offering a landscape photographer in the Adirondacks, is offering day of pond-hopping in this paddler’s paradise. two half-day photo excursions. If you’re seeking stock A little further afield in the northern region of the images of the Adirondacks, Carl will put in you in the park, Packbasket Adventures, named for the woven, right place at the right time. open-topped backpacks used a century ago by Adiron- dack hunting and fishing guides, is hosting a day-long OTHER OPPORTUNITIES canoe paddle and return float down the legendary Oswe- This is just a sampler of the many pre- and post- gatchie River. Bring a camera for the wildlife, a bathing conference trips that we’ve lined up for your visit to suit for a swim and a rod for the trout on this classic Lake Placid. To round out your Adirondack experi- Adirondack outing. ence, don’t forget to include a visit to an Adirondack “Great Camp” (it CONSERVATION doesn’t matter which one), listen to Representatives from the New the loons while lounging lakeside York State Department of Envi- in an authentic Adirondack chair, ronmental Conservation will host a and sample a Udu ale from the Lake number of trips to give you a first- Placid brewery, named for the hand, insider’s look at specific owner’s black lab. conservation initiatives in the REGISTER Please don’t Adirondack Park. If you’re curi- hesitate to contact ous how New York handles its TODAY! Ashley Andrews historic sites, endangered and owaa.org/2013conference (ashley@lake invasive species, trail build- placid.com) or me ing and relocations, and how (densmore1@aol. it manages its extensive public com) if you need lands, check out one of these a guide or some just trips. some guidance as you plan your trip to Lake Placid. n HIKING/BACKPACKING With 48 peaks over 4,000 feet, the Adirondack Park is hiker-heaven. Cas- cade Mountain, the easiest 4,000-footer, is only a few miles east of Lake Placid. It’s a steady 2.5-mile ascent to the top where you’ll ogle a 360-degree view that includes the Great Range, Whiteface and Lake Cham- plain. Back at the trailhead, soak your feet as you cast a line into Cascade Lake. A former OWAA board member and an Mount Marcy is the marquee mountain in the region, award-winning television producer, writer and the highest in New York and the source of the Hudson photographer, Lisa Densmore is local Chair River. Marcy is a full-day, 12-mile commitment, as is of the 2013 OWAA conference in Lake Placid, the Great Range (Gothics, Armstrong, Upper Wolfjaw N.Y. Contact her at [email protected]. and Lower Wolfjaw mountains). Hikers in the Adirondacks also enjoy trekking to one of the historic fire towers in the region. The closest one to Lake Placid is atop Hurricane Mountain, but it is closed. Instead, check out the towers atop Goodnow Mountain,
www.owaa.org/ou OUTDOORS UNLIMITED 25 Association Update Media relations takes spotlight in new OWAA section newly established membership subcategory in the Out- of a growing segment of our community and further expands the door Writers Association of America seeks to address benefits of membership in OWAA, the nation’s oldest and largest Athe interests of media relations and communications association of outdoor communicators.” professionals and fosters professional advancement and networking OWAA’s board of directors launched the “sections” concept in opportunities for its members. 1992. Sections are comprised of members with similar interests and The OWAA Media Relations Section is open to OWAA members focuses, enabling these constituencies to come together for profes- who work in the fields of communications, public relations and sional enrichment. Current OWAA sections include newspaper, media relations for either nonprofit or for-profit entities. Section photography, magazine and radio and TV/video. The OWAA board members can take advantage of opportunities to network with their may establish a section after receiving a petition from members of peers, share skills, collaborate on common professional objectives like professional interests. and advance within their chosen field. “Outdoor writing is a diverse field, and it can be tough to grasp “Best practices, craft improvement, professional enrichment — just how many people are treading similar terrain professionally,” these form the bedrock of membership in the OWAA, regardless said Paul Queneau, Bugle Magazine conservation editor at the of an individual’s field of outdoor communications,” said Katie Rocky Mountain Elk Foundation, another member of the OWAA McKalip, director of media relations for the Theodore Roosevelt board. Conservation Partnership, OWAA board member and head of the “OWAA sections provide a terrific way to become acquainted new section. with people I’d never have come to know otherwise, even in this “Establishing a venue for networking and skills enhancement world of Internet social networking.” for OWAA members whose area of focus lies in media relations To join this new media relations section, email Membership — in either the for-profit or nonprofit arenas — serves the interests Coordinator Jessica Pollett at [email protected]. n
W.R. Case & Sons Cutlery Co. expands collection
Medium Stockman, Peanut, Small Texas Chestnut Bone, 200 Ebony and 100 each of Toothpick and Muskrat. Only 3,000 of each the Abalone and Stag. MSRP range: $375- SUPPORTER SPOTLIGHT pattern will be produced. MSRP range: 625. $67-$123. BRADFORD, Pa. — W.R. Case & Sons Winterbottom Jigged Ginger Ale Bone Cutlery Co., one of the world’s foremost 2013 Case / Bose Collaboration: Case is introducing a new eight-pattern manufacturers of premium, hand-crafted Wharncliffe Trapper Ginger Ale bone family of knives which knives, earlier this year unveiled three new Case’s much-anticipated knife collabora- boast a fresh look thanks to the unmistak- knife collections. The new collections in- tion for 2013, the Wharncliffe Trapper, was able Winterbottom jigging style first devel- clude the eight-pattern Limited XX Edition designed with the help of award-winning oped by Samuel Winterbottom, a legendary Series XXIX in Moss Green Bone, the Case custom knife maker, Tony Bose, who has bone cutter who emigrated from Sheffield, and Tony Bose Wharncliffe Trapper col- been working with the 124-year old com- England and founded Winterbottom Cutlery laborations in five beautiful handle choices, pany since 1998. Case and Bose’s collabo- Works in New Jersey in the early 1920’s. and an eight-pattern Ginger Ale Bone fam- rations are known throughout the industry Featuring stainless steel blades with pol- ily which features historic Winterbottom as knives made as close to “custom” as any ished edges, the eight patterns that make up Bone handle jigging. made in a factory today. The Case/Bose the Winterbottom Jigged Ginger Ale family Wharncliffe Trapper’s steel bolsters, cut include a Trapper, Small Texas Toothpick, Limited XX Edition Series XXIX: swedge blades, and milled liners are just Small Saddlehorn, Tiny Trapper, Sowbelly, Smooth Moss Green Bone a few of the hallmark features found on CopperLock, Medium Stockman and Me- The 29th edition of the Case Limited XX Bose’s own custom knives. Case will be of- dium Congress.MSRP range: $62-$97. Edition Series, the knives in this beautiful fering the Wharncliffe Trapper in a variety family feature Smooth Moss Green Bone of handle choices, including Genuine India W.R. Case & Sons Cutlery Company handles with the Case Bomb Shield. The Stag, Smooth Abalone, Peach Seed Jigged is an American manufacturer of premium, Tru-Sharp™ surgical steel blades are em- Chestnut Bone, Peach Seed Jigged Antique hand-crafted knives. Based in Bradford, bellished with Case’s Limited XX Edition Bone, and Smooth Ebony Wood. As with Pennsylvania, Case’s offerings cover a wide artwork. The Limited XX Edition Series previous Case/Bose collaborations, a total range of product categories, from traditional XXIX Smooth Moss Green Bone family of only 1,000 Wharncliffe Trappers will folding pocket knives and fixed blade sport- will feature eight popular patterns, includ- be made. The limited production run will ing knives to limited production commemo- ing Trapper, BackPocket, RussLock, Canoe, include 300 each of the Antique and ratives and collectables. n
26 OUTDOORS UNLIMITED April/May 2013 www.owaa.org/ou OUTDOORS UNLIMITED 27 Copyright notice: Contributors Outdoor Writers Association grant rights for OWAA to publish of America Inc. once in Outdoors Unlimited, both 615 Oak St., Ste. 201 the print and online versions, Missoula, MT 59801 including archives, and on the OWAA website. 406-728-7434
April/May 2013
Looking for more? Go online to read past issues of OU. PDFs are available for printing, too. Visit: www.owaa.org/ou/category/departments/table-of-contents.
environment, the deer Day Hikes Around Monterey & in your back yard, or BOOKSHELF the shrubbery they just Carmel, 2nd edition ate, DEERLAND is an By Robert Stone, Day Hike Books Inc.; eye-opening read that 384 pages, softbound, $19.95. The book can will change forever the be purchased from all the usual places: Ama- way you think about Day Hikes Around Missoula, zon, Barnes & Noble, deer and the landscape Borders, REI, and we share with them. Montana, including the most book stores and Bitterroots and the Seeley-Swan outdoor shops. Valley, 4th edition Monterey County Rifle Shots lies along an incred- By Robert Stone, ibly beautiful and By Roy Welch, Sharpshooter Publica- Day Hike Books Inc.; scenic coastal stretch tions LLC, info@sharpshooterpublications. 272, softbound, $15.95. of the Pacific Ocean com; 212 pages, 49 photographs, 35 illus- The book can be in Central California. trations by noted wildlife artist Sharon Da- purchased from all the Carmel, Pacific Grove, vis, soft cover, signed usual places: Ama- Monterey, and other copy, $24.95 plus $5.00 zon, Barnes & Noble, picturesque communities dot a landscape shipping (Priority Mail). Borders, REI, and most abundant with green valleys, woodlands, “Roy knows his way book stores and outdoor beaches, parks, natural preserves, and around rifles and optics shops. secluded bays along the oceanfront. This and everything else Missoula, Mont., lies at the hub of five completely updated edition of includes 128 related to hunting, and merging valleys and surrounded on all hikes from the north end of Monterey Bay to is an exceptional writer. sides by mountain ranges. The Clark Fork, the Big Sur coastline. This will be a wel- Rattlesnake, and Bitterroot Rivers converge come addition to any near the city center, where the streets are shooter’s library,” said lined with historic buildings and residences DEERLAND: America’s Hunt for John Anderson, editor-in-chief, The Varmint from the National Register. A short distance Ecological Balance and the Hunter Magazine. Based on 50-plus years of in any direction leads to national forests and experience, Welch blends technical expertise wilderness areas. Outdoor activities abound Essence of Wildness and field experience to present strategies for in the area! Now in its fourth edition, day By Al Cambronne, Lyons Press, www. accurate shot placement on varmints and Hikes around Missoula, Montana includes lyonspress.com; 272 pages, paperback, game. Marksmanship topics include accurate an excellent collection of 102 day hikes $18.95. rifle/cartridge combinations, sight settings within a 100-mile radius of the city. While A timely and insightful look at the single related to target size and distance, lead-free many hikes are located within the city itself, most economically important and problem- bullets, game targets, ballistics software, most are found in the surrounding valleys, atic wild creature in our midst. Whether compensating for wind deflection, and much mountains, and national forests. you hunt them or watch them, love them or more. loathe them, and whether you care about the
28 OUTDOORS UNLIMITED April/May 2013