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1 of LII.THE MCML: BACKGROUND& CURRENT STATUS

The MCMLis an active museum and library focused on craft. The museum: • maintains a collection of 10,000 craft works and archival materials, and 3500 library titles. The craft collection holdings include: o textiles o ceramics o soapstone c wood o metal • presents exhibitions of both historical and contemporary craft • provides hands-on workshops and programs • presents artists’ talks • delivers in-school programs related to craft in MB • affords research resources for many crafts through its library and archives to its members and the wider community • offers a small shop focused on selling local crafts • presents the Artisans’ Market, the juried sale, in the spring and fall of each year

Fiscally sound, the MCMLis well governed and managed and the staff consists of one part-time curator and, as grants allow, student and part-time assistance. The MCML also has a corps of dedicated and knowledgeable volunteers who contribute approximately 1500 hours of service per year.

The Board developed a four-year business and Strategic Plan in 2007, and reviewed its Guiding Principles and Strategic Initiatives in 2011. The MCMLhas been meeting its goals and projections, which were modest given their space and fundraising capacity.

Now housed in the centre of , near the Legislative Buildings, the Law Courts, the Winnipeg Art Gallery, Dalnavert and close to the and the soon-to-be-opened Canadian Museum for Human Rights, the MCMLcollections and exhibitions are unique. Some MCMLholdings dovetail with aspects of several larger museological institutions in Manitoba’s Capital city, particularly the lnuit and Decorative Arts collections of the Winnipeg Art Gallery and the textile and costume collections of the Manitoba Museum.

The MCMLcurrently occupies 1500 square feet. Its one exhibition space also serves as workshop and meeting spaces. Exhibitions therefore must have flexibility in installation in order to accommodate the other needs of the Museum. The library is also within the exhibition space. Collection storage is in a secure space behind the public area. There is also a kitchen and behind-scenes volunteer workspace. The exterior door opens directly into the exhibition area.

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of S 1. Touring Exhibitions: With the substance of the MCMLcollection and the exhibitions the museum presents, the participants would like to be able to tour MCMLexhibitions around Manitoba and to other parts of Canada. The space requirements for this aspect of museum work are those noted in (e) above — i.e. the loading bay and receiving and crating space.

g. Partnered Exhibitions: Partnering with other organizations for exhibitions and programming was unanimously desired by all who were consulted. Such partnerships might include the Manitoba Crafts Council, the Winnipeg Embroiderers’ Guild, knitting groups, and other craft specific groups and associations. These can be accommodates in the spaces detailed above and would assist in the financial responsibilities and requirements.

2. COLLECTIONDEVELOPMENT & STORAGE

The unique nature of the collection of the MCMLwas brought up frequently. Its importance and depth is considerable and has been built up primarily through donations. It was felt, however, that with greater storage space and exhibition facilities that the collection focus should be on increasing the contemporary holdings and should represent more fully the cultural diversity and immigrants of and to the region and include the crafts and traditions of the cultural make-up of Winnipeg. The use of the collection in exhibitions should be rotated, as it has been over the past several years.

The collection contains textiles, wood, ivory, stone, glass and ceramic, each material requiring different environmental conditions. Thus in considering the preservation, care and handling requirements for the collection of the MCML,the new space will need to:

• Meet Museological Standards of constant temperature & humidity • Provide appropriate Collection Security Compact storage for works is desired and will allow for a smaller footprint overall • Open storage and accessible storage was also seen as desirable giving greater research access to works not on exhibition. These could be in Plexiglas covered drawers and could be rotated.

3. WORKSHOP SPACES

6

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people

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7 is f. Equipment Needs: In addition to equipment needs noted above the followingneeds were identified:

• Projectors • Screen • Computers • Counter space

4. MULTI-PURPOSESPACE

Eachofthe three groups noted the need for a flexiblemulti-purpose space which would provide revenues for the MCMLand provide opportunities forgreater communityconnections,including

• RentalSpaceto craft organizations — felt that smaller craft organizations could use space at the MCMLto accommodate 35- 50 people and their materials and equipment • RentalSpacefor communityorganizations - for meetings and lectures, perhaps during conferences • Rental Spacefor special events — receptions • Lecture Space — for the MCMLand other communityorganizations • Spacefor the MCMLto develop courses for publicinterest and engagement using lecturers from the communityas McNally RobinsonBookstoreis currently presentin& These would generate funds for the MCML • Kitchenfacilitieswillbe required to service this rental and programming space

5. ARTIST-IN-RESIDENCE

Participants expressed the desire to be able to develop an artist-in-residence program modeled along that of MAWA(MentoringArtists forWomen’sArtists) or the program at Harbourfront in Toronto,which would:

• enhance a particular solo exhibition,either their own or one involvinga particular technique • enable the artist to work at the museum and have public interaction and viewingconnectingthe artist to the public • giveaudiences opportunities to see an artist at work and to understand particular ways ofmakingcraft

8

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described

walkers

of

needs,

MCML one

thumb

for

and

It

10 • 25% support services (such as loading bay, preparation space, crating, offices and volunteer work space) • 25% reception and visitor facilities (such as workshop space, shop, coat room, multi-purpose / lecture room

In some of the discussions the confusion of the name of the Manitoba Craft Museum and Library was mentioned. The Board might want to consider a name change without changing the mandate and work of the museum.

Given the very real buy-in for the MCMLmove and the unity and clarity of needs it is recommended that the next steps and suggested timeframes be:

1. The Board needs to review and agree to or amend the proposed definition of need and general location that the Museum. (immediate) 2. Once the definition has been agreed to, the Board will enlist the assistance of a realtor to find the possible appropriate spaces that best meet the articulated needs. (February 2014) 3. Collection packing should be ongoing through 2014. 4. A bubble relationship chart of the adjacent spaces and relative sizes of each space should be developed taking into consideration the conclusions of the focus groups and board and staff space needs discussions, (early fall 2014) 5. Once the Board has a short list of viable sites it is recommended that they undertake an objective, quantifiable site analysis process. This will assist in confirming rental costs and scope of facility upgrades. (Early fall 2014) 6. The MCMLmust also assess funding sources, financial partners and revenue generation options beyond those identified in the discussions. (Summer 2014 & ongoing) 7. The Capital and Operating Business Plan must be developed taking into account the findings from steps #3,#4,#5, and information re #7. This will include research findings re revenue streams and comparative program delivery.(winter 2014-2015) 8. Space upgrades will need to be determined once the space is secured, and construction tirnelines confirmed, and completion assured so the move of the artifacts can be completed mid-August 2015.

11 APPENDIX: ATTENDEES FOR COMMUNITYFOCUSGROUPS:

Nancy Anderson Norma Bergman Margaret Brook Janet Carroll Stephanie Cooper Dot From Anne Gilmer Marieke Gruwel Amanda Harding Patty Hawkins Terry Jones Matthew Komus Alan Lacovetsky Heather Meiklejohn Alison Norberg Maraya Raduha Kelly Ruth Louise Sloane Jolanta Sokalska Susan Styrchak Susanne Sulkers Tammy Sutherland Bryan Toews Rise Thompson Miriam Wilson

12

Manitoba

Crafts

Business

CRAFTS MLJ,ELTM

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M

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Museum

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(204)

and

1B-183

487-6117

Winnipeg,

Library

Kennedy

www.mcml.ca

[email protected]

October

(tel.

Manitoba

3C

Canada

Street

2015

fax.) 156 2

Table of Contents

A. Executive Summary

B. Business Description

C. Products and Services

D. Marketing Analysis

E. Operations

F. Management

G. Facility Analysis

H. References

I. Financial Plan

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These

organizations.

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growth

increase

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disaster.

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its

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part

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new

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MCML We

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active

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exhibits

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a

shared

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signature

off-site

successful

2009

lectures, three

public

then

been

completely

revised

2014 of

and

and

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years

1,500

exhibited

our

held

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also

outdoor

this

also

and

at

we

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temporary

stability.

sent

has

more

art

in programs

we

plan

activities

public

2011

programming

that the

joint

to

audience

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achieved

of

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newsletter

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and

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community.

Artists

been

held

fundraising

2011

the

growth

a

foot

Winnipeg

to

than

continue

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publishing

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touring

quilts

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revamped

to

workshops

specialized

profile,

continue

successfully

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a

January This

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held

space

and

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help our

Twitter,

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for

joint

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on-site

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co-sponsor

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our

exhibits

development

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at

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visitors

project

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2012.

exhibit

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to

to

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goal

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2012.

with

involve

years

anniversary exhibits

knowledge

Pinterest 183

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exhibitions

attendance, “Craft

of

achieved:

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to

of

has

exhibition

this

$75,000

of

Kennedy

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such

since

all

nine

Art on

larger

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events

already

(structure,

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contemporary

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on

type

yearly

ages

after

an

the

(MAWA).

and

as

our

venues

the

the

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sessions

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in

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and at

in

of

Mosaic Fundraiser

have Street.

membership,

is

a

lnstagram

with held

2007,

profile

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and

resulted

Manitoba

the

various

joint

five

strengthening

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recent

more

content

in

included

the by

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new

year

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including events.

with

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the

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work

a

diverse

Manitoba

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exhibit

in:

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province

pages companion in

closure

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and

individuals

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and

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our

audiences

look) in

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Street

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profile

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following

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through

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relationships

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and

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book

the

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and

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in

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Museum

Manitoba

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and

and

to

organizations

the

Council

a

and

sessions,

and

Markets

Pembina

water

the

in

community with

to

Library

Manitoba By

2010

and Present

rural

with

foster

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and

a

and

main

this

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goal

and

and

historical

other

Manitoba

moved

Hills

Library

MCML’s

from

exhibit

within

exhibit.

break

Arts

exhibits,

to

2011,

our

Arts

arts into P.,f2.: 4

Our Current Challenge

Due in large part to these efforts, MCMLis now constrained by the physicalsize of our facility. We cannot grow our activities unless we move to a larger and more accessible facility. In 2013 a firm decision was made by the Boardof Directorsand staff to move MCMLto a new and larger space.

We see great potential for MCMLto be a centre for craft In Manitoba, with our museum and librarj collections at the heart of our activities. We expect to move the organization to a new location in early 2016. Our Future

We require $250,000 in funding to move the organization and to improvethe new space to our specificationsfor collections care, exhibitions,public programming and events, gift shop, and administration.

Manitoba Crafts Museum and bbrarv 8usins I4fl 2015

together

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and

while

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was

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use for

develop

established

and

formed

f.

the The

Dedicated

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and

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d.

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of

To

c.

To

Providing

b.

a.

B.

1997

Manitoba.

the

collect,

in

inspire

artist,

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named

Library

Manitoba

a

Manitoba

in

workshops

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develop

collection

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the

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Core

in

Our

office.

Our

Our

the

Knowledge

and

and

Business

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also

and

Excellence

1928

to resources

engagement

preserve

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the

has

the

a

museum

were

Mandate

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Library. Mission

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preserving

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History

Values

Structure

established,

promoting

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the

In

Gladys

Curator.

its

as

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according

and

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a

origin

managed

library

branch

administered

and

and

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collection,

Made

early

by

Chown

of

Description

of

with

craft

craftspeople.

in

present

a

Collection

a

the

into

Manitoba

in

meeting

the

1990s

way

to

of

thereafter

the

the

heritage,

the

Memorial

museum

and

a

and

Manitoba

early

of

more

create

art

early

historical

volunteers

by

Canadian

life

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Library,

of

place

of

closed

years

a

comprehensive

that

craft

Volunteer

1930s,

The

craft.

sharing

exhibits,

by

standards.

Library

connecting

an

is

of

values

and

Crafts incorporated

Library

artifacts.

its

Handicrafts

a

worked

the

independent

a

registered

doors,

craft

contemporary

Library

in

establish

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Board

the

memory

grew

Museum

hands-on

to

but

people

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hand-made,

resource.

of

Guild

institute

of

Guild,

steadily

in

charity:

the

craft

and

Directors

organization,

the

2001

of

to

two

of

and

a deliver

craft

crafts

and

years,

publications

craft.

President

Manitoba.

established over

under

#

collections

the

87200

in

Library

with

of

within

volunteers

1933

programming,

the

Manitoba

maximum

the

the

our

years,

4411

of

that

Manitoba

the

The

and

Manitoba

the

visitors,

library

were

RR0001. cultural

group

Guild

patterns

and

Guild

worked

Crafts

10

kept

procedures

and

in

members,

inspiring

was

who

Crafts

1948

Museum

mosaic

to

to

for

died care 6

g. Our Current Status

The Manitoba Crafts Museum and Library (MCML)is the only museum in Canada devoted exclusively to craft and its current and historical importance to Canadians.

MCMLis a repository of a wealth of information and expertise on the practice and preservation of all forms of craft. Through its artifact and book collection, preservation, exhibitions, public programs and educational outreach, MCMLincreases community appreciation of the unique artistic and social role of craft in current and traditional society. The Manitoba Crafts Museum and Library was incorporated as a not-for-profit corporation in 2001 and is administered by a volunteer Board of Directors and a half-time professional curator. With over 10,000 artifacts in its collection, the Museum is a legacy of traditional handicrafts and tools originating primarily in Manitoba. In addition to the material history of MCML’sparent body, the Crafts Guild of Manitoba, the collection represents the rich history of Manitoba crafts artists and the variety of craft traditions brought to Canada by immigrants from around the world. The Library holds over 3,500 contemporary and historical books and hundreds of magazines, scrapbooks and craft patterns. It is a unique resource for the craft artist, historian, and teacher. It is a lending library for MCMLmembers, but all visitors can use the library on site, and we offer Inter-Library Loan to libraries across Canada.

With their exclusive focus on traditional and contemporary handcrafts, the Museum and Library collections together form the only organization of its kind in Canada.

Services

Collections

Exhibits

a.

Engaging

C.

Maintaining

Hosting

inter

information

information

Network

information cataloguing

Network’s

library collection,

holds

ensuring

maintaining

featured

Virtual

on-line

temporary

in-house

Manitoba

maintaining

and

on-line

facilitating

participants

our

a

structured

a

research

site

to

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signature

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exhibit

presence

site.

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exhibits

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craft

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exhibits

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facility

volunteer

public

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on

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on

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volunteer

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sites

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database

books,

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workshops,

library

archival

museum

information,

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publicly

enhancing

(www.virtualmuseum.ca),

and

is

through

change

museum

programs,

services

to

turn

in

Market

Canada

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engage

and

patterns,

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holdings

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collection

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supports

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collection

accessible

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gallery

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collections

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and

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gift

yearly

database.

as

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educational

students,

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website

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times

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and

all

available

and

learning

available

on-site

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of

journals

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highlighting

locations,

yearly

participating

database,

the

controlled

(wwwmcml.ca),

historians,

for

activities

on-line

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fundraiser

opportunities

and

on-line

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on-line

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(ie

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a

a

craft

and

via

visits

purchased

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groups

collections

one

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on-line

and

via

in

AMICUS

via

finding

Heritage

suppliers,

work exhibits

of

features

and

Canadian

craftspeople

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and

Database

to

five

exhibit

tours

of host

aids

in

Facebook,

storage

institutions

Information

local

opportunities

2004

mini

teachers,

craft

to

Archival

to

to

Heritage

craftspeople access

visitors

and

be

craft

area

related

Twitter,

launched

updated

in

Information

resources)

workshops

to

Network’s

Information

of

Canada

throughout

the

events

all

Instagram

ages

museum

in

in

to

2015.

2012,

for be b. Technologies Currently Used Engaging with Craft • Digital projector Programming craft supplies 36” loom • Misc other craft tools for programming • Two upholstered chairs and a table for a seating area

Exhibits • Nine display cases and other display fixtures for on-site exhibits • Portable display panel system • Off-site display kit

• Flat screen television — to showcase items from collection not on exhibit • Small flat screen television with historical vignettes on the history of the Crafts Guild of Manitoba.

Collections Care • Archival quality museum storage shelving • Library shelving • Hygrothermograph & light meter • Digital Camera • Digital Video Camera • Archival quality boxes for museum and library

Services to Craftspeople • Gift Shop display case and display rack • Portable credit card/debit machine to process payments anywhere

Misc. • Desks, tables, filing cabinets and chairs • Four computers (all less than four years old), printer, fax, router, external hard drive, off-site external hard drive

c. Future Plans In 2015/2016 MCMLwill move to a new and larger facility, that is also more accessible and can offer a more comprehensive experience to our audience. 1. More space will be allocated to workshops and public events, and the frequency of programming will increase. 2. MCMLwill help to ease the shortage of gallery space for craft artists through a larger exhibit area that can host short-term exhibitions. 3. We will include a permanent hands-on area where visitors can try a craft technique and make something to take home. This area will have a regularly changing topic. 4. There will be a larger gift shop that will focus on local Manitoba craft artists. 9

D. Marketing Analysis

a. Target Market The Manitoba Crafts Museum and Library has a wide and diverse audience which includes: • craftspeople and artists, former members of the Crafts Guild of Manitoba, and current members of the Manitoba Craft Council, other craft guilds and organizations in the province • students and researchers of Canadian social and material history, women’s studies, fine art, and craft • elementary, junior, middle and high school student groups, day cares and summer camps • seniors groups, service clubs and children’s clubs such as the Rotary Club and Girl Guides • members of the general public - men, women and children of all ages • Geographically our visitors are from Winnipeg, other parts of Manitoba, other parts of Canada, the United States and other international origins. • As our facility grows we anticipate that our audience will also diversify. We anticipate offering more programming for youth, new immigrants, Aboriginal audiences and artists. b. Past Visitation Year On-site Off-Site Events Total 2015 751 887 1638 2014 686 1178 1854 2013 873 1043 1916 2012 865 995 1860 2011 888 970 1858 2010 774 884 1658 2009 658 943 1601 2008 793 1124 1817 c. Pricing Policy Current Future Admission $2 suggested donation To be determined

Membership Individual Adult $35 $45 Student/Senior $25 $30 Family $50 $60 Associate $50 $60 Supporter $80 $100

Rental $30 for a 4 hours time slot $50 for 4 hours, $75 for full day

Gift Shop Consignment 20% commission $30-40% commission Travel The following d.

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F. Management a. MCML Organization (senior personnel)

Andrea Reichert, Curator Andrea has been MCML curator since 2000. She has a B.A. Hon from the in History (with a focus on Canadian History and Material Culture), and Master of Museum Studies from the University of Toronto. In addition Ms. Reichert has archival training via the Association for Manitoba Archives, some professional training through the University of Winnipeg Continuing Education, and various workshop training through the Association of Manitoba Museums. Ms. Reichert also practices quilting, crochet, embroidery and other craft media. b. Board of Directors

Executive (Officers)

Stephanie Cooper, Co-President Amanda Harding, Co-President Xu Sandy Zhang, Treasurer Terry Jones, Secretary

Members at Large Joanne Fontaine Marieke Gruwel Sandra Hardy Heather Meiklejohn Tanis Thomas Rise Thompson c. Volunteers

Volunteers contribute 1,400 to 2,000 volunteer hours yearly on various tasks including: Board members, Committee Members, museum cataloguing, library processing, event planning, fundraising, computer/website, promotion and public programming.

Additional

Marketing

Leasehold

New

High

Moving

c.

Specifically

MCML b.

space

outgrown

MCML

a.

G.

Rental

density

Library

also

Expected

Possibly

Proximity

requires

More

Expanded

Expanded

currently

Future

expenses

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Property

Facility

Improvements

Staff

this

has

we

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storage

street

space

very

are

studio

2,500—

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occupies

to

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collections

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costs

looking

visibility

limited

other

Analysis

museum

in

space

3,000

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arts

a

for:

past

street

1,500

and

for

storage

square

collections

organizations

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public

visiting

visibility

square

foot

space

programming

years

craftsperson

foot

space

and

$10,000

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of

rental

no

operation,

in

scope

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space

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to

for

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at

expand

expansion.

1B-183

are

and

seeking

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Street.

our

activities.

We

The

have 13 I 14

H. References a. Name of bank

Assiniboine Credit Union — Medical Arts Branch b. Names of other professionals

Patricia Bovey — Art Historian and Consultant

Tammy Sutherland — Programming MCC

David Butterfield — Heritage Grants Program

Virginia Toni — Legal Advisor

Monique Brandt — Association of Manitoba Museums See b. Winnipeg Fundraisers: Earned Winnipeg Province

a. I. attachments Recent

Current Financial Revenue: of Foundation: Foundation: Manitoba: Financial

Source Information of Statements Financing Community Memberships, Crafts Made Manitoba By Guild You, Crafts Museums of Spring Donations, Manitoba Museum and Operating Fund Festive and Gift Shop, Library Artisans Grant Rental Fund Markets, Income Raffles 15 ______

16 c. Projections

2015-2017 Manitoba Crafts Museum and Library Projected Operating Budget

Manitoba Crafts Museum and Library Projected Operating Budget 2015-2017

IL]ilI[ ‘Z’lI.l:lITrfl Grants Winnipeg Foundation CGM $24,423 $25,500 $27000 Winnipeg Foundation MCML $5095 $5200 $5,500 Community Museums Grant $3,150 $3,150 $3,150 Summer Student Grant $5,000 $5,500 $5,750 Earned Revenue Corporate Sponsorship $2,000 $2,000 $3,000 Donations $5,000 $5,500 $6,000 Donation Box $500 $750 $1,000 Fundraising Events $7,500 $7,500 $7,500 Programming Admission Fees $0 $2,500 $4,000 & Admissions Programming Fees $500 $2,000 $2,500 Facility Rentals $300 $800 $1,800 Membership Dues $3,000 $3,500 $4,000 Sales Retail Shop $600 $750 $2,500 Consignment Income $350 $1,000 $1,500 Other/Sales $500 $500 $500 Other Income Bank Interest $225 $250 $250 CHIN Internet Bursary $300 $300 $300 Misc. Other Income $2,500 $2,500 $5,000 MCCRental $0 $3,750 $9,300 Total $60,943 $72,950 $90,550

These

Note:

Total

Surplus/Deficit

Administration

Rent

Sales

&

Marketing

Staffing

&

Programming

FundraisIng

Exhibition

This

funds

&

Facility

budget

augment

does

GST

Miscellaneous Telephone

PST

Office

Postage

Insurance

Web

Accounting/Audit

Depreciation

Bank

Security

Misc. Credit

Repairs Consignment

Rent

Retail Volunteer

Fundraising

Publicity

Workers

Professional Other

Summer

Employer Curator

Collection

Membership

Exhibits Supplies

Library

Instructors

various

not

Hosting

&

Charges

Equipment

Supplies

Shop

Card

Staff

Utilities

Acquisitions

&

Salary

include

Compensation

Student

Maintenance

Expenses

Appreciation

Conservation

elements

Fees

and

Costs

Development

Expenses

Fees

Program

project

and

of

Supplies

the

grant,

budget,

which

and

$60,930

fluctuate

$21,000

$20000

$2,700

$1600

$2,300

$1900

$5,000

the

$400

$700

$300

$500

$960

$100

$440

$350

$200

$150

$550

$350

$100

$105

$600

$125

$200

$75

$13

$25

$50

$25

$50

$25

$50

$0

staffing

between

$63,340

in

$12,900

$21,500

$9,610

$1,500

$1,000

$2,800

particular.

$1,000

$1,800

$2,000

$2,000

$5,500

$3,000

$100

$550

$400

$600

$200

$440

$350

$250

$300

$500

$650

$7,000

$750

$700

$125

$100

$200

$750

$200

$400

$750

$25

and

$90,340

$10,000.

$31,925

$22,000

$1,800

$2,900

$1,000

$1,500

$1,000

$2,000

$3,000

$2,100

$5,750

$6,000

$1,250

$1,500

$210

$100

$600

$450

$700

$200

$440

$350

$250 $300

$500

$750

$150

$700

$100

$250

$250

$500 $25 18

Manitoba Crafts Museum and Library Move Expenses

Expenses

Curatorial Assistant $20000 Storage and Library Shelving $39600 Shelving Contingency 10% $3960 Exhibit Display Cases $20000 Exhibit Contingency 10% $2000 Move Expenses (Truck & Packing) $6000 Marketing Documents $10000 Leasehold improvements $150000 Leasehold Contingency 15% $22, 500

Total $274060

Revenues Confirmed Pending

Winnipeg Foundation $65000 $65000 Thomas Sill Foundation $25000 $25000 Community Incentive Grant (City of Winnipeg) $30000 $30000 Community Places (Province of Manitoba) $40000 $40000 Heritage Grants Program (Province of Manitoba $7000 $7000 Cultural Spaces (Government of Canada) $40,000 $40,000 Manitoba Craft Council S60,000 $60,000

Total $267,000 $97,000 $170000