Welcome To Reading Eagle Company

n April 1, 1864 Jesse G. Hawley and William S. Ritter purchased the Reading Adler, a German- language weekly. Because the government and businesses operated with the English language, O Hawley saw the need for an English-language newspaper that would emphasize local news and be distributed beyond the city. On Tuesday, January 28, 1868, the first Reading Daily Eagle was published from 351 Penn Street, Reading, Pennsylvania. In November, 1874, Hawley and Ritter dissolved their partnership. Hawley took the Eagle and Ritter took the Adler. On February 25, 1877, the first Sunday Eagle was issued. On November 19, 1904 Reading Eagle Company was formed one year after the death of its founder Jesse Hawley. Hawley’s widow, Kate, was elected president and Edwin Quier, vice president. Reading Eagle Company continues to operate as a family-owned organization proud of its rich heri- tage. We care about the community in which we live and work. It’s a dynamic and diverse community, one full of growth and expansion opportunities. It is our goal to build partnerships with our advertisers to help them take advantage of those oppor - tunities. We provide our advertising partners with numerous products and services of the highest quality. We’re confident you will discover the many reasons why we and many others feel that Berks County is one of the best places to live and do business. Our advertising sales and marketing staff welcome the opportunity to become acquainted with you and your company, and to be of service in achieving your company objectives. Our professional staff includes account executives who provide assistance to advertisers in setting goals, planning promotions, and budgeting advertising investments. Our co-op coordinator has access to a computer- assisted system that finds and claims reimbursement from suppliers at no cost to you. The award-winning advertising design staff of Reading Eagle Company can assist you in devel - oping a creative advertising campaign which includes newspaper ads as well as commercial print pieces. The team from our Internet Services can design and host your web site and assist you with online advertis- ing strategy. Advertising with Reading Eagle creates traffic, stimulates sales and builds your business image.

Index 3 Readership Information 8 Mechanical Measurements / ROP 11 Insert Zone Map 4 Market Demographics 8 Retail Advertising Rates 12 Circulation Information 6 Commission & Terms of Payment 8 Special Classifications / Rates 12 Color Rates 6 Contact Us 9 National Advertising Rates 12 Sunday Color Comics 6 Guidelines/Policies 9 Representatives 13 Special Interest Sections 6 Personnel 9 Special Days/Pages/Features 14 Editorial Sections 7 Classified Advertising Rates / Services / 9 Special Services 15 Electronic Ad File Submission Guidelines Deadlines / Mechanical Measurements 10 Insert Rates & Information 15 Internet Services 8 Deadlines / ROP

2 Readership Information

READERSHIP BY SECTION • Average Daily Readership is 160,000, Daily % Sunday % and Average Sunday Readership is Front Page/Main News 158,400 99% 184,200 98% 188,000. Berks & Beyond 150,400 94% 174,800 93% Entertainment 144,000 90% 156,000 83% Weather 142,400 89% 158,000 84% • Advertisers employing a frequency Lifestyle 129,600 81% 156,000 83% strategy can reach 212,000 readers Business 128,000 80% 137,200 73% with a daily plus Sunday combination, or Coupons & Inserts 123,200 77% 154,100 82% Sports 115,200 72% 131,600 70% increase that reach to 232,000 Berks Classified Advertising 105,600 66% 127,800 68% readers over a 7-day cume. • Six out of ten Berks County adults read READERSHIP BY DEMOGRAPHIC SEGMENTS Sunday Sunday a weekday newspaper and the Reading Total % Reading % Daily % Eagle reaches 89% of those daily Market Market Eagle Reach Repeat Reach readers. Total Adults 291,000 100% 187,700 65% 211,700 73% • Seven out of ten Berks County adults Men 139,100 48% 87,500 63% 98,200 71% Women 151,900 52% 100,200 66% 113,500 75% read a Sunday newspaper and the Sunday Reading Eagle reaches 91% of 18 to 20 16,300 6% 5,200 32% 6,900 42% the Sunday readers. 21 to 24 16,400 6% 6,000 37% 6,800 41% 25 to 29 21,400 7% 10,900 51% 14,900 70% 30 to 34 24,800 9% 14,100 57% 17,100 69% • Enjoy above average pass along 35 to 39 31,400 11% 20,200 64% 23,300 74% readership in the Reading market! 40 to 44 31,800 11% 21,000 66% 21,700 68% Combining circulation data from our 45 to 49 29,200 10% 21,500 74% 23,300 80% 50 to 54 27,000 9% 20,700 77% 22,400 83% latest ABC Audit and readership data 55 to 59 19,700 7% 13,800 70% 15,200 77% from our 2003 Market Study, we are 60 to 64 14,200 5% 11,200 79% 11,800 83% able to calculate readers per copy at 2.7 65 to 69 14,100 5% 8,600 61% 9,200 65% 70 to 74 15,200 5% 12,000 79% 12,800 84% per Daily and 2.4 per Sunday. 75 or older 28,000 10% 21,000 75% 24,800 89% Less than high school graduate28,600 10% 14,200 50% 19,500 68% Graduated high school 115,900 40% 74,600 64% 86,200 74% Some college 75,300 26% 48,500 64% 52,000 69% College graduate 43,900 15% 31,900 73% 34,300 78% Graduate study/graduate degree 24,400 8% 16,500 68% 17,800 73% Less than $20,000 38,700 13% 15,700 41% 21,300 55% $20,000 to $24,999 18,200 6% 13,100 72% 15,800 87% $25,000 to $29,999 20,300 7% 12,100 60% 13,300 66% $30,000 to $34,999 43,400 15% 28,300 65% 31,000 71% $35,000 to $49,999 54,300 19% 37,700 69% 42,800 79% $50,000 to $74,999 66,000 23% 42,100 64% 46,800 71% $75,000 to $99,999 26,900 9% 20,300 75% 22,100 82% $100,000 to $149,999 20,100 7% 15,600 78% 15,900 79% $150,000 or more 3,200 1% 2,900 91% 2,900 91% Now married 158,100 54% 114,800 73% 127,100 80% Widowed 24,100 8% 17,300 72% 20,200 84% Divorced 28,900 10% 17,500 61% 20,900 72% Separated 7,800 3% 5,600 72% 6,000 77% In a partnered relationship14,200 5% 5,500 39% 7,200 51% Never married 55,000 19% 25,600 47% 29,000 53% Employed adults 185,800 64% 115,900 62% 131,900 71% Employed full-time 150,000 52% 95,900 64% 108,000 72% Employed part-time 35,400 12% 19,700 56% 23,600 67% Not in workforce 102,700 35% 70,300 68% 78,300 76% White 258,900 89% 171,200 66% 191,900 74% Hispanic 21,400 7% 12,500 58% 15,800 74% African-American/Black 11,900 4% 4,700 39% 6,000 50% Source: 2003 Reading Market Asian or Pacific Islander3,100 1% 2,200 71% 2,200 71% Study, Belden Associates American Indian/Alaska native 2,000 1% 800 40% 1,600 80% Other 8,800 3% 4,000 45% 5,300 60%

3 Market Demographics

Market Information READING Berks County is strategically located in the Keystone State of Harrisburg Pennsylvania. Berks is a suburban county situated in the southeastern area of Pennsylvania. Roughly diamond shaped, the county covers an 864 square-mile area. Berks, and the City of Pittsburgh Reading, the county seat, are well positioned to take advantage of the established road, rail, air, and water transportation systems of the entire northeast corridor. New York City Located on the fringe of a dynamic market of eco - Allentown nomic, trade and industrial activity, Reading’s proximity Philadelphia to Philadelphia, New York, and Washington, D.C., pro- Lancaster vides quality-of-life opportunities available in large met- Baltimore ropolitan areas – with the benefits of a rural environ- Washington, D.C. ment. While Berks County’s location is ideal for family life, busi- nesses enjoy even more advantages because of its strategic placement. Berks County could be described as the “Keystone County in the Keystone State.” If you want to do business in this part of the country, you’ll want to be in Berks County.

Demographics

Population Demographics Population by Age Housing Units Total Population 405,269 0 to 4 25,110 6.20% Housing units 162,659 Population Density per Sq. Mile456.52 5 to 1452,493 12.95% Owner Occupied Units 116,118 71.39% Households 152,890 15 to 1928,844 7.12% Renter Occupied Units 36,772 22.61% 20 to 24 28,626 7.06% Vacant Housing Units 9,769 6.01% Population by Gender 25 to 29 25,799 6.37% 25 to 34 50,201 12.39% Vehicles Available Female Population 205,743 50.77% 35 to 44 57,658 14.22% Male Population 199,526 49.23% 45 to 54 59,668 14.72% Total Vehicles Available152902 55 to 6444,602 11.01% 1 Vehicle 40,672 26.60% Population by Race/Ethnicity 65 to 74 27,380 6.75% 2 Vehicles 57,330 37.50% 75 to 84 21,028 5.18% 3 Vehicles 28,287 18.50% White Population 353,220 87.16% 4 Vehicles 5,607 3.67% Hispanic Population51,868 12.80% 5 Or More Vehicles6,165 4.03% Black Population15,394 3.80% 85+ 9,657 2.38% 65+ 58,065 14.33% No Vehicle14,829 9.70% Multirace Population7,626 1.88% AverageVehicles 1.9 Asian Population5,426 1.34% 21+ 293,096 72.32% American Indian or Alaska 21 or Less112,173 27.68% Native Population456 0.11% Marital Status Non Hispanic Population353,400 87.20% Median Age Population 15+ 327,665 Other Race Population23,127 5.71% Total Population 38.28 Divorced 27,628 8.43% Never Married 80,655 24.61% Income Now Married 179,267 54.71% Employment and Business Widowed 23,808 7.27% $10,000 to $14,999 17213 11.27% Population 16+ 322,139 $20,000 to $24,999 16223 10.61% Civilian Employed 198,837 94.43% Educational Attainment $25,000 to $34,999 17462 11.42% Civilian Unemployed 11,558 5.49% $35,000 to $49,999 23417 15.32% In Armed Forces 168 0.05% Population 25+ 270,195 $50,000 to $74,9993 419122.35% In Labor Force 210,564 65.36% Grade 9 - 12 No Diploma27,235 10.08% $75,000 to $99,999 20718 13.56% Not in Labor Force111,407 34.58% Associate Degree 25,299 9.36% $100,0000 to $149,999 16566 10.84% Bachelor’s Degree51,817 19.18% $150,000 Plus 7096 4.65% Total Employees (Daytine Pop)163,776 College, No Diploma32,221 11.93% Total Business Establishments14,096 Graduate or Professional Household AverIncome $61,365 School Degree 20,754 7.68% Median Household Income$51,388 High School Graduate101,195 37.45% Per Capita Income$24,013 Source: Reading MSA Summary, Less Than 9th Grade11,674 4.32% US Census Bureau, 2006 Estimate.

4 Reading Metropolitan Statistical Area (MSA ) Demographic Report

Population Race & Ethnicity The current year population in the Reading MSA is 399,888. In 2006, the racial makeup of the Reading MSA was as fol- The 2000 Census revealed a population of 373,638, and in lows: 87.0% White; 3.8% Black; 0.1% Native American; 1.3% 1990 it was 336,524 representing a 11.0% change. It is esti - Asian/Pacific Islander; and 5.8% Other. Compare these to the mated that the population in the Reading MSA will be 420,987 US racial makeup which was: 75.9% White, 12.1% Black, 0.7% in 2011, representing a change of 5.3% from 2006. The current Native American, 4.5% Asian/Pacific Islander and 4.5% Other. population is 49.2% male and 50.8% female. In 2006, the People of Hispanic ethnicity are counted independently of median age of the population was 38.3, compared to the US race. People of Hispanic origin make up 13.0% of the current median age which was 36.5. The population density is 462 peo- year population in the Reading MSA. Compare this to the US ple per square mile. makeup of 14.9%. Changes in the population within each race and ethnicity category from the 1990 Census to the 2000 Households Census are as follows: 83.5% American Indian, Eskimo, Aleut Population; 40.8% Asian, Pacific Islander; 37.7% Black; 111.7% There are currently 150,898 households in the Reading MSA. Hispanic Ethnicity; 128.8% Other; White 4.7%. The Census revealed household counts of 141,570 in 2000, up from 127,648 in 1990, representing a change of 10.9%. It is Employment estimated that the number of households will be 158,672 in 2011, representing a change of 5.2% from the current year. For In 2006, there were 207,411 people over the age of 16 in the the current year, the average household size is 2.65 persons. labor force in the Reading MSA. Of these 94.4% were In 2006, the median number of years in residence of the employed, 5.6% were unemployed, 34.7% were not in the Reading MSA’s population is 3.52. The average household size labor force and 0.1% were in the Armed Forces. In 1990, unem- was 2.56 people and the average family size was 3.14 people. ployment was 4.5% and in 2000 it was 5.1%. The average number of vehicles per household was 1.9. In 2006, there were 161,121 employees in the Reading MSA (daytime population) and there were 13,845 establishments. Income In 1990, 51.5% of employees were employed in white-collar occupations and 48.5% were employed in blue-collar occu - In 2006, the median household income in the Reading MSA pations. In 2000, white collar workers made up 55.4% of the was $51,251, compared to the US median which was $48,271. population, and those employed in blue collar occupations The Census revealed median household incomes of $44,740 in made up 44.6%. In 1990, the average time traveled to work was 2000 and $32,011 in 1990 representing a change of 39.8%. It is 11 minutes and in 2000 it was 19 minutes. estimated that the median household income will rise to $55,763 in 2011, which would represent a change of 8.8% from Sources: DemographicsNow.com, 2000 US Census + 2006 & 2011 Estimates, the current year. & Experian/Applied Geographic Solutions. In 2006, the per capita income in the Reading MSA was $24,017, compared to the $US per capita, which was $24,529. The 2006 average household income was $61,365, compared to the US average which was $63,629.

Housing The median housing value the Reading MSA was $81,358 in 1990, compare this to the US median of $78,382 for the same year. The 2000 Census median housing value was $103,651, which is a 27.4% change from 1990. In 1990, the Reading MSA had 94,332 owner occupied housing units vs. 104,719 in 2000. Also in 1990, there were 33,315 renter occupied housing units vs. 36,851 in 2000. The average rent in 1990 was $342 vs. $476 in 2000.

5 How To Contact Us / Personnel

Street Address Publisher Advertising Administrative Manager Classified Sales Coordinator 345 Penn Street William S. Flippin National Advertising Contact David S. Renninger 610-371-5134 Reading, PA 19601 Anne T. Chubb 610-371-5141 [email protected] Associate Publisher [email protected] Mailing Address Larry R. Orkus Classified Service Coordinator P.O. Box 582 Market Information Manager Sherry L. Jacobs 610-376-1527 Reading, PA 19603-0582 Chief Financial Officer Eric R. Schaeffer 610-371-5129 Ext. 5339 Michael J. Mizak [email protected] [email protected] Telephone 610-371-5100 Advertising Director Advertising Sales Coordinator Recruitment Sales Specialist Toll Free 1-800-633-7222 Walter W. Woolwine 610-371-5102 James M. Stubblebine 610-371-5120 Sara E. Graul 610-236-4746 [email protected] [email protected] [email protected] Retail Fax 610-371-5193 Customer Service Coordinator Accounting Manager Classified Fax 610-371-5137 Advertising Sales Manager Lori E. Gerhart 610-371-5103 Michele L. Rodgers 610-371-5138 Ben Coco 610-371-5165 National Fax 610-236-4743 [email protected] [email protected] [email protected] E-mail Advertising Production Manager Co-Op Advertising Coordinator [email protected] Terry L. Beilhart 610-371-5142 Lory J. Ginder 610-371-5118 [email protected] [email protected] [email protected]

Commission & Terms Of Payment • Commissionable Rates include 15% agency commission. • Reading Eagle Company reserves the right to invoice at open rate • All advertising prepaid until credit is established. with stores or firms having unsettled accounts, or in the case of • Payment of agreed upon rate would be due for each insertion advertisers where the conditions are unusual. according to terms established by the accounting department of • The right is reserved to revise advertising rates at any time upon 30 Reading Eagle Company. days notice in writing and contracts are accepted subject to this • Political advertising must be prepaid. reservation. • Billing inquiries - Classified 610-371-5167 – Retail 610-371-5170. • Additional expenses may be incurred if your account is processed for • Reading Eagle Company will not extend credit for advertising orders collection. or space reservations that include sequential liability, or if served • $25.00 service fee will be charged for returned checks. notice that the placement is requested by an “Agent for disclosed • $5.00 service fee will be charged for each requested Memo Billing. principal.” • MasterCard, VISA and Discover accepted. • No Cash Discounts. Guidelines & Policies • To ensure the integrity of our newspaper for the benefit of our from the publication by these newspapers of his copy. readers and our advertisers, Reading Eagle Company reserves the • We will not be responsible for errors in copy accepted after regular right to revise, reclassify, edit or refuse any advertisement deadlines. Notice of an error must be given in time for correction although it may have been accepted for publication. before the second insertion. Reading Eagle Company will be • The right is also reserved to omit advertisements at any time and responsible only for the first insertion, and to the extent of only to make additional charges for any advertising in which con- any part thereof which shall not exceed the cost of the entire ditions are unusual. advertisement for the first insertion. We shall not be liable for • Every effort will be made to accommodate reasonable position errors or omissions in, or failure to insert, any advertisement, for requests. Failure to meet position requests will not constitute cause which it may be responsible, beyond cost of actual space occupied for adjustment, refund or rerun. or to have been occupied by item in which error or omission of • Guaranteed and premium positions are available at the News- failure to insert occurred. paper’s discretion on a first-come first-serve basis at a premium • We will accept cancellations of advertisements after closing date at upcharge of 25%. publisher’s option only. A penalty of 25% of the ad cost may be • Classified display advertisements positioned as close to in-column incurred. This also applies to ad material not received in time for classifications as page make-up permits. Every effort will be made publication. to accommodate reasonable position requests. Failure to meet • We will not be responsible or liable for delay or failure in perform- position requests will not constitute cause for adjustment, refund ance if publication and/or distribution of any edition is delayed or or rerun. suspended for any reason. • The advertiser and/or agency shall designate the width in columns • We will not be responsible for advertising materials left with us and exact depth in inches/lines, in which case the newspaper beyond thirty days. agrees to publish and bill the advertisement in exact space • Publisher is not bound by any terms or conditions, printed or oth- ordered. erwise, appearing on order blanks, advertiser’s forms or copy • The advertiser assumes sole responsibility for all statements con- instructions when in conflict with terms and conditions on pub- tained in his copy and will protect and indemnify Reading Eagle lisher’s rate card or policies. Company, their owners, publishers and employees, against any • No upside down ads. Sideways ads subject to approval. and all liability, loss or expense arising out of claims for libel, • Advertisements designed to look like an editorial piece must unfair trade practices, unfair competition, infringement of trade- include the following: 1) the word ‘Advertisement’ in 12 pt. type marks, trade names, patents, copyrights and proprietary rights and on top or bottom of ad AND; 2) a border around the entire ad, all violations of the right of privacy or other violations resulting except on full page ads.

6 Classified Advertising National Advertising Rates Local Commercial Rates Line Ads Set solid or style, 3 line minimum. Rentals, Real Estate & businesses within our local billing area*. Daily ...... $5.00 /line Sunday ...... $6.90 /line Line Ads Set solid or style, 3 line minimum. Minimum Charge . . . . . $20.00 Minimum Charge . . . . $27.60 Daily ...... $2.00 /line Sunday ...... $2.50 /line Classified Display Ads 4 inch (56 lines) minimum. Minimum Charge ...... $8.00 Minimum Charge .. . . $10.00 Daily (Mon.-Sat.) ...... $5.00 /line Sunday ...... $6.90 /line Classified Display Ads 4 inch (56 lines) minimum. 15% commission to recognized advertising agencies. Daily (Mon.-Sat.) ...... $2.00 /line Sunday ...... $2.50 /line Local Recruitment Rates Auto Dealer Association Rate Any advertisement in the employment or business opportunity classes NON-COMMISSIONABLE. Applies to a group of auto dealers billed to advertiser in local billing area*. advertising as a group promoting one or more local dealers that are Non-commissionable. identified in the advertisement. Line Ads Set solid or style, 3 line minimum. Daily ...... $36.10 /inch Sunday ...... $42.30 /inch Daily ...... $2.65 /line Sunday ...... $3.45 /line Contract Rates Minimum Charge .. . . . $10.60 Minimum Charge . . . . $13.80 3-month 1.34 /line 1.55 /line

Classified Display Ads 4 inch (56 lines) minimum. Annual Bulk Classified Rates (LINES PER YEAR) Daily (Mon.-Sat.) ...... $2.65 /line Sunday ...... $3.45 /line LINES/YEAR DAILY SUNDAY All print advertising included at www.readingeagle.com for 7 days. 1,5001.07 /line 1.14 /line Employment Spotlight Sunday front page color position. 3 col- 5,000 1.02 /line 1.08 /line umn x 5” ad space, limited to 3 advertisers per week. Advertiser pays 12,500 0.98 /line 1.04 /line space plus $7.00 per inch for premium color position. 25,000 0.94 /line 1.00 /line Recruitment Color Charges Available Sunday only. Page 3 50,0000.90 /line 0.95 /line Healthcare Corner or back page. Additional $5 per inch. 75,0000.85 /line 0.91 /line 100,000 0.82 /line 0.88 /line Public Auctions 140,0000.79 /line 0.84 /line Line Ads Set solid or style, 3 line minimum. 175,0000.76 /line 0.81 /line Daily ...... $2.15 /line Sunday ...... $2.75 /line 250,0000.71 /line 0.76 /line Minimum Charge ...... $8.60 Minimum Charge . . . . . $11.00 350,0000.68 /line 0.72 /line Classified Display Ads 4 inch (56 lines) minimum. 450,000 0.65 /line 0.69 /line Daily (Mon.-Sat.) ...... $2.15 /line Sunday ...... $2.75 /line 600,0000.62 /line 0.66 /line 15% discount to auctioneers in the local billing area*. Out of area Annual contracts up to 50,000 lines require 3 line daily minimum performance dur- billed at national advertising rates. ing the term of contract. Advertisements may be scheduled in-column, classified dis - play or a combination of both to fulfill the contract commitment. Failure to meet lineage commitments will result in rebilling advertising placed under the agreement Public Notices to the actual earned advertising rate and may subject contract to cancellation. For more information on Public Notice advertising, contact Carol Contract rate applicable only on classified advertising for the advertiser named in the Hitchens 610-376-1527 (Ext. 5338) [email protected] agreement. No other lineage discounts apply. Daily ...... $2.15 /line Sunday ...... $2.75 /line *Local advertising rates apply to any business located in Pennsylvania. The Public Notice Rate is non-commissionable. Each ad request in this Classified Contract Repeat Discounts category will include a $5.00 affidavit charge. Additional affidavits Rerun a Classified Display advertisement within six days of original $5.00 each. insertion (excluding Sunday) and receive a 35% discount off contract rate Classified Display Repeat Discounts for the first repeat insertion and 50% off each additional repeat insertion. Paid lineage applies toward contract. Rerun an ad (minimum 4 inches) same size, NO CHANGES, and receive a 50% discount on each insertion repeated within 6 days of the original SEE HOLIDAY RATES PG. 8 / COLOR RATES PG. 12 publishing day (excluding Sunday). Paid lineage applies toward contract.

Classified Services Classified Mechanical Classified Deadlines Measurements Borders – Choose from our selection of DAY OFLINE ADCLASSIFIED PUBLICATION DEADLINE DISPLAY borders for your in-column classified ad. Ads over 280 lines in depth charged at 4 P.M. 3 P.M. $5.00 per day. Minimum ad size 14 lines 294 lines (full column depth). Monday Friday Thursday Bold Type – Make your in-column Depth of column 21” - (294 lines). TuesdayMonday Friday classified ad stand out with bold face type. 9 columns to classified page. Wednesday Tuesday Friday $2.00 per day additional charge 5 Thursday Wednesday Monday Printed page size 11.625” (11 ⁄ 8 ”) x 21” Logos – Include your company logo in Friday Thursday Tuesday 1 Column...... 1.181” your in-column classified ad. Saturday Friday Wednesday 2 Column...... 2.487” $2.00 per day additional charge Sunday Friday Thursday 3 Column...... 3.793” Drive Time Wednesday Wednesday Blind Box Number – Advertisers who 4 Column...... 5.099” wish to remain anonymous may use our Home & Real Estate Wednesday Tuesday confidential blind box service. The names of 5 Column...... 6.405” 6 Column...... Note: Deadlines advanced prior to holiday all of our advertisers and box holders are 7.711” editions, consult newspaper. confidential. Replies mailed - $45.00 7 Column...... 9.017” Replies picked up - $25.00 8 Column...... 10.323” 9 Column...... 11.625”

7 Retail Advertising

Retail Rates ( Noncommissionable) Per Inch Retail Rates ( Commissionable) Per Inch DAILY (Monday through Saturday) ...... $36.10 DAILY (Monday through Saturday) ...... $42.45 SUNDAY ...... $42.30 SUNDAY ...... $49.75

Retail (Commissionable) Annual Bulk Retail Annual Bulk Contract Rates* Commit to one of the following annual inch levels and be billed at Contract Rates available upon request. the assigned contract rate. Contract rates are subject to credit approval by the accounting department. If for any reason the inch Repeat Discounts commitment is not met within the agreement period, advertising Rerun an advertisement one time (minimum 4 inches) with no space actually published shall be billed and paid for at the rate changes, and receive a 35% discount off the daily open rate governing such lesser quantity of space. within six days of original insertion (excluding Sunday). ANNUAL Rerun an ad for two to six times and receive a 50% discount INCHES DAILY SUNDAY off the daily rate for all repeated insertions. 200 $30.30 PCI $35.05 PCI Paid inches apply toward contract . 300$28.15 PCI $32.95 PCI 4-Week Frequency Rate (Noncommissionable) 400 $28.00 PCI $32.80 PCI Daily frequency rate is $27.05 per column inch. 600$27.95 PCI $32.70 PCI Sunday frequency rate is $31.70 per column inch. 900 $27.85 PCI $32.60 PCI Advertisement runs a minimum of once a week for 1200$27.70 PCI $32.45 PCI 4-consecutive weeks with no copy changes. 1500 $27.60 PCI $32.35 PCI Extra Ads (Noncommissionable) 2000$27.45 PCI $32.15 PCI Daily rate is $10.85 per column inch. 2400$27.30 PCI $31.95 PCI Sunday rate is $16.95 per column inch. 3000$27.10 PCI $31.70 PCI Consult newspaper for information on EXTRA ADS program. 3600$26.85 PCI $31.45 PCI 4500 $26.55 PCI $31.10 PCI Holiday Publications 6000 $26.00 PCI $30.45 PCI Thanksgiving and Christmas Day editions are delivered 8000$25.25 PCI $29.60 PCI to newspaper’s Sunday full distribution. Sunday advertising 10,000$24.55 PCI $28.75 PCI rates* and insert quantities apply. 12,000$23.85 PCI $27.90 PCI *Noncommissionable *Classified/Retail/National

SEE COLOR RATES ON PAGE 12

Advertising Deadlines ROP Mechanical Special Rop DAY OFPREPARED COPY Measurements Units Available PUBLICATION DEADLINE 3 P.M. Monday ...... Thursday • Width of column 1.833” - Double trucks accepted. Centerspread. 1 1 1 Tuesday ...... Friday • .125” ( ⁄ 8 ”) between columns. 13 columns wide (24 ⁄ 8 ”), depth 21 ⁄ 2 ”. 1 3 Wednesday ...... Friday • Depth of column 21 ⁄ 2 ” Minimum 13 columns x 10 ⁄ 4 ”, or 11 Thursday ...... Monday • 6 columns to ROP page columns x 11” or 9 columns x 15”. 5 Friday ...... Tuesday • Printed page size 11.625” (11 ⁄ 8 ”) x Other sizes consult newspaper. Center 7 Saturday ...... Wednesday 21.5” – 129 inches margin ( ⁄ 8 ”) charged as additional Sunday Lifestyle,Travel ...... Tuesday 1 Column...... 1.833” column. and HOME & Real Estate 2 Column...... 3.792” Sunday Drive Time ...... Wednesday 3 Column...... 5.750” Depth Requirements Sunday ...... Thursday 4 Column...... 7.708” • Minimum depth 1”. 5 Column...... 9.667” • Broadsheet ad size over 20” in depth Special 1 6 Column...... 11.625” billed as full 21 ⁄ 2 ” depth. Classifications/Rates Tabloid is the same as 1-5 column ROP. • Tabloid ad size 11” or more in depth • Corrections to copy, after composi- Maximum depth 11.5”. 1 tion, billed at established hourly rate. billed as full 11 ⁄ 2 ” depth. 1 • Affidavit charge – $5.00 each. • Ad depths accepted in ⁄ 4 ” increments.

8 National Advertising

National Rates (Noncommissionable) Per Inch National Rates (Commissionable) Per Inch DAILY (Monday through Saturday) ...... $46.30 DAILY (Monday through Saturday) ...... $54.45 SUNDAY ...... $54.25 SUNDAY ...... $63.80

National Annual Bulk Contract Rates National Annual Bulk Contract Rates Noncommissionalble Commissionable Commit to one of the following annual inch levels and be billed at Commit to one of the following annual inch levels and be billed at the assigned contract rate. Contract rates are subject to credit the assigned contract rate. Contract rates are subject to credit approval by the accounting department. If for any reason the inch approval by the accounting department. If for any reason the inch commitment is not met within the agreement period, advertising commitment is not met within the agreement period, advertising space actually published shall be billed and paid for at the rate space actually published shall be billed and paid for at the rate governing such lesser quantity of space. governing such lesser quantity of space. ANNUAL ANNUAL INCHES DAILY SUNDAY INCHES DAILY SUNDAY 600 $43.05 PCI $50.40 PCI 600 $50.65 PCI $59.30 PCI 1000$42.60 PCI $49.90 PCI 1000$50.10 PCI $58.70 PCI 1500 $42.00 PCI $49.25 PCI 1500$49.45 PCI $57.95 PCI 2000$41.45 PCI $48.50 PCI 2000$48.75 PCI $57.05 PCI 2500$40.85 PCI $47.85 PCI 2500$48.05 PCI $56.30 PCI 3600$39.60 PCI $46.35 PCI 3600$46.55 PCI $54.55 PCI 4600$38.45 PCI $45.00 PCI 4600$45.20 PCI $52.95 PCI 5600 $37.25 PCI $43.70 PCI 5600$43.85 PCI $51.40 PCI 7200$35.40 PCI $41.50 PCI 7200$41.65 PCI $48.85 PCI Representatives Mid-Atlantic Newspaper Services, Inc. 3899 North Front Street, Harrisburg, PA 17110 LANDON MEDIA GROUP, LLC New York Office ...... 212-826-1113 Fax 212-832-8802 National Rates apply to the following: Atlanta Office ...... 770-352-0331 Fax 770-817-0394 • Advertised products direct from manufacturer (outside PA) Boston Office ...... 978-692-8471 Fax 978-692-4174 • Advertised services rendered from outside of PA Chicago Office ...... 312-644-8270 Fax 312-840-7991 • Entertainment/Events held outside PA Dallas Office ...... 972-867-4177Fax 972-867-7668 • Travel/Tourism outside PA Detroit Office...... 248-680-7470 Fax 248-680-7478 • Advocacy ads Florida Office ...... 954-567-2900Fax 954-566-7349 Consult Newspaper for a more detailed list. Los Angeles Office...... 310-342-1300 Fax 310-417-3497 Philadelphia Office ...... 856-988-9858Fax 856-988-9859 SEE HOLIDAY RATES PG. 8 / COLOR RATES PG. 12 San Francisco Office ...... 707-747-5895 Fax 707-746-7160

Special Services Special Days/ Printing Process Pages/Features • Tearsheets will be provided if ordered • Flexography. Preferred printing in advance of insertion date. Member • Best Food Days – Wednesday/Sunday material (1) electronic file of Advertising Checking Bureau. • Travel/Resort – Sunday submission, (2) B&W velox – 85 line • Market research materials such as (Deadline: Tuesday 3 P.M.) screen, (3) negatives – right reading demographic information will be • Building/ HOME & Real Estate – Sunday emulsion side up. Process Color supplied, if available, upon request. (Deadline: Tuesday 3 P.M.) Separations 85 line screen required. • Layout & copy assistance available. • Church – Saturday • Co-Op advertising services available. • Business – Sunday/Daily • AP Adsend, AdTransit.com, • Entertainment – Thursday tab/Sunday FastChannel, and e-mail service available. See www.readingeagle.com • Health – Tuesday for electronic ad submission • Teen tabloid, VOICES – Tuesday guidelines. (Deadline: 8 days prior) • Commercial Printing - Keith Fritz - • Automotive – DriveTime – Sunday 610-371-5181 (Deadline: Wed. 3 P.M.) • Audiotext - Eagle Link - Roger Ulrich - 610-478-4802. • Internet - Roger Ulrich - 610-478-4802. E-mail address - [email protected] • Direct Mail - Eric Schaeffer - 610-371-5129

9 Inserts

Daily Full Distribution Retail Insert Rates Sunday Full Distribution Billed At 62,000 DAILY AND SUNDAY Billed At 86,000 Quantity Requested 64,000 CPM (COST PER THOUSAND) BASED ON QUANTITIES INSERTED Quantity Requested 88,000 5,000-14,000- 24,000- 30,000- 62,000- INSERT PAGE SIZE13,999 23,999 29,999 61,999 86,000 Single sheet / 4 tab / 2 broadsheet /4 to 8 flexi $70 $60 $50 $38 $35 8-12-16 tab / 4-6-8 broadsheet / 16-24-32 fexi $80 $70 $60 $48 $45 20-24-28 tab / 10-12-14 broadsheet / 40-48-56 flexi $90 $80 $70 $57 $54 32-36-40 tab / 16-18-20 broadsheet / 64-72- 80 flexi $100 $90 $80 $69 $66 44-48 tab / 22-24 broadsheet / 88-96 flexi $110 $100 $90 $79 $76 52-56 tab / 26-28 broadsheet / 104-112 flexi $118 $108 $98 $86 $83 60-64 tab / 30-32 broadsheet / 120-128 flexi $126 $116 $106 $94 $90 Contact newspaper for large size insert rates.

Daily Full Distribution National Insert Rates Sunday Full Distribution Billed At 62,000 DAILY AND SUNDAY Billed At 86,000 Quantity Requested 64,000 CPM (COST PER THOUSAND) BASED ON QUANTITIES INSERTED Quantity Requested 88,000 5,000-14,000- 24,000- 30,000- 62,000- INSERT PAGE SIZE13,999 23,999 29,999 61,999 86,000 Single sheet / 4 tab / 2 broadsheet /4 to 8 flexi $81 $69 $58 $44 $40 8-12-16 tab / 4-6-8 broadsheet / 16-24-32 fexi $92 $81 $69 $55 $52 20-24-28 tab / 10-12-14 broadsheet / 40-48-56 flexi $104 $92 $81 $66 $62 32-36-40 tab / 16-18-20 broadsheet / 64-72- 80 flexi $115 $104 $92 $79 $76 44-48 tab / 22-24 broadsheet / 88-96 flexi $127 $115 $104 $91 $87 52-56 tab / 26-28 broadsheet / 104-112 flexi $136 $124 $113 $99 $95 60-64 tab / 30-32 broadsheet / 120-128 flexi $145 $133 $122 $108 $104 Contact newspaper for large size insert rates.

SEE HOLIDAY RATES PG. 8

Daily & Sunday Inserts RESERVATION DEADLINE: 21 days prior to insertion date. Daily and Sunday inserts inserted mechanically by... $200 CANCELLATION FEE within 5 days of publication. Heidelberg NP632 Inserting Machine. NO INSERTS ON SATURDAY . 1. In the event content does not meet our standard of accep - DELIVERY DEADLINE: 10 to 21 days prior to insertion date. tance, Reading Eagle Company may reject the supplement. 2. Any delay or added expense incurred in unloading caused DELIVERY ADDRESS: 2nd & Chestnut Sts. Reading, PA 19602 by improper packing or shipping will be charged to the HOURS: Monday through Friday, 8:00 am to 4 pm; advertiser. no delivery on Saturday, Sunday or holidays. SPECIFICATIONS: Insert Frequency Discounts Minimum dimension 7 inches wide by 5 inches long. Distribution quantities 30,000 and over. Maximum dimension for tabloid 11” by 12” (folded edge) 10 per year ...... 5% 50 per year ...... 20% Maximum dimension for single sheet 11” by 12” 15 per year ...... 8% 60 per year ...... 25% 1 Flexi is any size under 8 ⁄ 2 ” x 11” 20 per year ...... 10% 84 per year ...... 30% 1 Tab is any size from 8 ⁄ 2 ” x 11” up to 11” x 12” 32 per year ...... 15% Broadsheet is any size over 11” x 12” up to 12” x 22” Single Sheet Paper Thickness: minimum 70 lb. Stock. Polybag & Sampling Rates Sample Pouch/Sample Sert - Consult Newspaper for pricing Packed carefully to avoid bending or tearing. We prefer pow - Newspaper reserves the right to approve the product 5 weeks dered product to avoid possible sticking. Skids (maximum prior to insertion. No extra charge for attached envelope. size 48 x 40 inches x 5 feet high) not to exceed 2500 lbs. Reservation Deadline – 21 days prior. Delivery Deadline – 14 days prior.

10 Insert Zones

Daily Sunday AD ZONE 15993 7010 19560 TEMPLE 19605 LAURELDALE Berks County, AD ZONE 28987 8532 Pennsylvania 19601 READING 19602 READING 19604 READING AD ZONE 3 59718102 19606 MOUNT PENN AD ZONE 4 COMBINED INTO AD ZONE 7 AD ZONE 5 1351 2695 19404 NORRISTOWN 19468 ROYERSFORD 19503 BALLY 19504 BARTO 19505 BECHTELSVILLE 19512 BOYERTOWN 19519 EARLVILLE 19525 GILBERTSVILLE 19545 NEW BERLINVILLE AD ZONE 62462 3523 18011 ALBURTIS 19529 KEMPTON Daily Sunday Daily Sunday 19530 KUTZTOWN 19534 LENHARTSVILLE AD ZONE 116067 8119 AD ZONE 17 12907236 19536 LYON STATION 19608 SINKING SPRING 17815 BLOOMSBURG 19539 MERTZTOWN 19609 WEST LAWN 17837 LEWISBURG 19562 TOPTON 17821 DANVILLE AD ZONE 12 6197 6441 AD ZONE 74256 5945 17824 ELYSBURG 19610 WYOMISSING 17834 KULPMONT 19510 BLANDON 19611 WEST READING 17851 MOUNT CARMEL 19522 FLEETWOOD AD ZONE 136379 8708 17866 RANSHAW 19547 OLEY 17872 SHAMOKIN 19540 MOHNTON AD ZONE 84737 6615 17901 POTTSVILLE 19607 SHILLINGTON 17922 AUBURN 17961 ORWIGSBURG 17927 CENTRALIA 19516 CENTERPORT AD ZONE 14 1130 1753 17929 CRESSONA 19526 HAMBURG 17507 BOWMANSVILLE 17931 FRACKVILLE 19533 LEESPORT 17517 DENVER 17935 GIRARDVILLE 19541 MOHRSVILLE 17522 EPHRATA 17943 LAVELLE 19549 PORT CLINTON 17543 LITITZ 17948 MAHANOY CITY 19555 SHOEMAKERSVILLE 17555 NARVON 17569 REINHOLDS 17954 MINERSVILLE AD ZONE 91587 2130 17578 STEVENS 17961 ORWIGSBURG 19506 BERNVILLE 17603 LANCASTER 17970 SAINT CLAIR 19507 BETHEL 19501 ADAMSTOWN 17972 SCHUYLKILL HAVEN 19554 SHARTLESVILLE 17976 SHENANDOAH 19559 STRAUSSTOWN AD ZONE 15 37425580 17981 TREMONT 19464 POTTSTOWN 17983 VALLEY VIEW AD ZONE 103862 5489 19468 LIMERICK 18201 HAZLETON 17026 FREDERICKSBURG 19508 BIRDSBORO 18211 ANDREAS 17042 LEBANON 19518 DOUGLASSVILLE 18252 TAMAQUA 17067 MYERSTOWN 19523 GEIGERTOWN 17073 NEWMANSTOWN 19548 PINE FORGE 17087 RICHLAND 17507 BOWMANSVILLE AD ZONE 16674 1143 19544 MOUNT AETNA 19335 DOWNINGTOWN 19550 REHRERSBURG 19344 HONEY BROOK 19551 ROBESONIA 19460 PHOENIXVILLE 19565 WERNERSVILLE 19520 ELVERSON 19567 WOMELSDORF 19543 MORGANTOWN 11 Sunday Color Comics Color Rates

Color Advertisements Comic Advertising Rates Available 7 days. Minimum ROP ad size - 10 column inches. AD RETAIL NATIONAL Minimum Classified ad size - 30 inches. Deadline /Cancellation SIZE OPEN RATEOPEN RATE Full page (12” x 20 7 ”) $2,580 $3,035 – 5 days prior to insertion. One-half page (12” x 10”) 1,4751,735 Spot color ads – 1 color with or without black 3 One-third page (12” x 5 / 4 ”) 1,100 1,294 Process color ads – 2 or more spot colors with or with- 7 One-quarter page (12” x 3 / 8 ”) 720 847 out black or full color ads 1 One-sixth page (12” x 2 / 2 ”) 565 665 Retail and Classified Color Spadea Wrap (12” x 20” - 2 sides) 4,1104,835 Spot Daily ...... $375 Sunday...... $430 3 Gatefold (5 / 4 ” x 20” - 2 sides) 2,7203,200 Process Daily ...... $595 Sunday...... $660 (Perforation optional) National Color 2 Page Standard (12” x 20”) 3 Spot Daily ...... $440 Sunday...... $505 with 5 / 4 ” strip 6,175 7,265 Process Daily ...... $700 Sunday...... $775 Mechanical Measurements For full page, complete color negatives must be furnished by Color Frequency Discounts advertiser. If ad is less than full page, whether black and white 12-25 color ads per year ...... 5% or color, it must be combined with a comic to make-up a full 26-49 color ads per year ...... 10% page; make-up cost of these full pages to be 50-74 color ads per year ...... 20% paid by advertiser. Send negatives to 75-103 color ads per year ...... 30% American Color Graphics, 2500 Walden 104+ color ads per year Contact Newspaper Avenue, Building I, Suite A, Buffalo, N.Y. 14225 . Page size 12” wide by 20” deep. Closing time: 4 weeks before publication. Daily ROP ‘Color by the Inch’ Available Monday through Saturday only. Minimum ad size - Sunday Comic 10 column inches; frequency discount does not apply. Not Frequency Discounts available on daily Classified ads. 3 or more insertion dates ...... 2% RETAIL NATIONAL 6 or more insertion dates ...... 4% Spot $7.50 /inch $8.80 /inch 13 or more insertion dates ...... 8% Process$10.00 /inch $11.75 /inch 26 or more insertion dates ...... 10% 39 or more insertion dates ...... 15% 52 or more insertion dates ...... 20%

Metro/Puck, Comic Network 10 East 38th Street, New York, NY 10016

Sunday TV Magazine Rates Circulation Information Consult newspaper for information Member of Audit Bureau of Circulation. Proof of inser- tion proofs from The Advertising Checking Bureau, Inc. Reading Eagle established 1868, Subscription price: daily Reading Eagle , 40¢ per copy, $124.80 per year; Sunday Reading Eagle $1.50 per copy, $78.00 per year. Postage extra by zone, payable in advance. ABC Audit, December 31, 2005 Sunday..... 86,332 Combined Daily..... 61,257

12 2007 Special Sections

January April August November Healthy Living Spring Lawn & Garden Clip-It Coupons Mature Living Publication: Sunday, Jan. 7 Publication: Sunday, April 1 Wednesday, August 8 Publication: Sunday, Oct. 14 Deadline: Thursday, Dec. 21 Deadline: Thursday, March 22 Deadline: Tuesday, July 17 Deadline: Thurs., Sept. 27 Tabloid Tabloid Quarterfold Tabloid

Mature Living Clip-It Coupons Mature Living Holiday Gift Guide Publication: Sunday, Jan. 14 Publication: Wednesday, April 1 1 Publication: Sunday, August 26 Publication: Thursday Nov. 22 Deadline: Thursday, Dec. 28 Deadline: Tuesday, March 21 Deadline: Thurs., Aug. 9 Deadline: Thursday, Nov. 1 Tabloid Quarterfold Tabloid Broadsheet

February Spring Dining Guide September December Publication: Sunday, April 29 Clip-It Coupons Deadline: Wednesday, March 28 Clip-It Coupons Clip-It Coupons Publication: Wednesday, Feb. 7 Quarterfold Publication: Wednesday, Sept. 12 Publication: Wednesday Dec. 5 Deadline: Tuesday, Jan. 16 Deadline: Tuesday, August 21 Deadline: Tuesday, Nov. 13 Quarterfold Mature Living Quarterfold Quarterfold Publication: Sunday, April 29 Deadline: Thursday, April 12 Bridal Tabloid Home & Garden ‘Tis the Season Publication: Sunday, Feb. 18 Publication: Sunday, Sept. 16 Publication: Sunday, Dec. 9 Deadline: Wednesday, Jan. 17 Deadline: Thurs. Aug. 10 Deadline: Thursday, Nov. 15 Glossy Magazine May Glossy Magazine Glossy Cover/Tabloid Bridal Show Sunday, March 4 Today’s Family October Puzzle Fun Sheraton Reading Hotel Publication: Sunday, May 13 Deadline: Thursday, April 26 Publication: Sunday, Dec. 23 Tabloid Dining du Jour Deadline: Thurs., Dec. 6 Publication: Sunday, October 7 Quarterfold Berks Profile Deadline: Friday, Sept. 7 Publication: Sunday, Feb. 25 Glossy Deadline: Wednesday, Jan. 24 Clip-It Coupons Broadsheet Publication: Wednesday, May 16 Deadline: Tuesday, April 17 Quarterfold Clip-It Coupons Publication: Wednesday, Oct. 17 Mature Living Deadline: Tuesday, Sept. 25 Publication: Sunday, Feb. 25 Quarterfold Deadline: Thursday, Feb. 8 June Tabloid Puzzle Fun Publication: Friday, June 15 March Deadline: Thursday, May 31 Quarterfold Spring Home Improvement Mature Living Publication: Sunday, March 4 Publication: Sunday, June 17 Deadline: Thursday, Feb. 15 Deadline: Thursday, May 31 Tabloid Tabloid

Berks Jazz Fest Clip-It Coupons Publication: Sunday, March 11 Publication: Wednesday, June 27 Deadline: Thursday, Feb. 22 Deadline: Tuesday, June 5 Tabloid Quarterfold Berks JazzFest March 16-25, 2007 July Bridal Showcase Publication: Sunday, July 22 Deadline: Monday, June 25 Quarterfold

For more information concerning advertising in these special sections, contact your advertising representative, or call Lori Gerhart at 610-371-5103.

13 Editorial Sections

News from around the world, Berks & Beyond Daily news and updates on You’ll get the scores and meet and right next door, comes to covers just that. If it happens the Business the players up-close and life in the pages of A section. in Berks County, you’ll find it community locally and around personal with extensive The front page is the window here. It’s local news you can’t the globe, with stock listings coverage of scholastic, to the day’s content. find anywhere else. Tuesday through Saturday. college and pro Sports .

Entertainment has Lifestyle touches Travel around the world or Hot or cold, rainy or sunny, the the latest buzz from someone everyday for one close to home – you’ll find Weather page keeps Hollywood, Broadway and the reason or another. It deals exotic destinations and track of approaching storms local scene. TV, movies, with issues everyone can helpful tips to make your or sunny skies 7 days a week. theatre, it’s all here. relate to on a personal level. adventure exciting.

Take a spin every Sunday with Home & Real Every Thursday, Weekend Appearing every Tuesday, Drive Time. Get the Estate is the complete serves up the most compre- Voices is devoted to teen latest information from the guide to homes. Whether hensive listing of happenings issues and written by teens. automotive industry and find you’re buying, selling or and entertainment in Berks and This nationally recognized the car of your dreams. remodeling – find it here surrounding counties. Whether section has captured the local every Sunday. it’s a relaxing dinner for two, or teen audience. 66% of Berks a fun-filled day for the entire County youth age 13-18 have family, Weekend helps you read Voices in the past *Belden Survey of Reading Market, May, 2001. plan it. week.*

14 Electronic File Submission Guidelines

Formats Imported or Placed • Acrobat PDF files created by distilling a postscript file with Adobe Graphics and Images Acrobat Distiller. All colors must be CYMK before creating your postscript All imported or placed graphics must not contain font information. Convert file. Do not embed any color profiles. Distiller’s Job Options should be set all fonts to paths or outlines before placing the graphic into your ad. All to “Print” and the “Settings” for the “Job Options” should be edited to colors within graphic files must be built or converted to process with no “Leave Colors Unchanged” under the “Color” tab. To download Reading embedded color profiles. Please include all imported or placed hi res Eagle’s job options file, that you can install on your computer, go to graphic files on your disk. No low resolution images. All images must be: www.readingeagle.com/advertising. min. 170 dpi - max. 450 dpi for continuous tone, min. 300 dpi - max. 1200 • PostScript or EPS files are acceptable. If you are saving your ad as a .eps dpi. for line art file you must have all your colors converted to CYMK and you must convert your type to outlines or embed all your fonts. Do not embed any Electronic Delivery color profiles. • E-mail to: [email protected] The following native application files are acceptable for ad creation. These A hard copy of your ad must be faxed to your Advertising Sales files will require you to also supply all the fonts and images that you use to Representative. For ad reservations contact your Advertising Sales create your ad. Representative or Jim Stubblebine at 610-371-5120. Creator6/Creator7 QuarkXpress 4.0 or 5.0, 6.0, Mac or PC Adobe PageMaker 6.5 Mac Adobe InDesign • APAdsend, FastChannel (formally AdDirect), Ad Transit.com electronic Adobe Illustrator, up to version CS2, Mac or PC delivery systems. Adobe PhotoShop, up to version CS2, Mac or PC • Reading Eagle Company’s ftp site. Macromedia Freehand, version 10.0, Mac or PC Reading Eagle ftp Site The following applications are not acceptable for ad creation: Microsoft Word or Word PerfectPublisher, Powerpoint or Excel ftp://[email protected] When prompted for a User Name and Password enter this: CorelDraw (unless saved as an .ai file or .eps file with all type converted to curves) User Name: advads Password: ads Acceptable Media For further instructions e-mail: [email protected] 100, 250 & 750 MB Zip Disks, CD Roms, DVDs What to include on your disk 1. Ad File Fonts 2. Postscript Fonts (screen and printer fonts) or TrueType Fonts Postscript fonts preferred, you must include both screen and printer fonts 3. Hi Resolution Art Files on your disk. Macintosh TrueType fonts are acceptable. The only PC fonts that may be able to be used are PC TrueType fonts. What to include with your disc 4. Hardcopy Proof of ad Colors (color proofs must accompany color ads) All colors appearing in your ad, or used in the creation of art, must be built from process colors. No RGB or spot colors. Do not embed any color For more help with your files, contact: profiles in PDFs or images. Chris D’Angelo, Advertising Production Supervisor at [email protected] or call 610-371-5112. Internet Services Creating Your Web Site Maintaining Your Web Site Our talented developers and designers will create an attractive Your business or organization deserves a dynamic web site, mix of graphics and information blended with the right function- changing to meet new challenges. Professional services are ality for your business or organization. Investment in web mar- available at hourly rates, with one hour of service per month keting and merchandising is proportionate to the intricacy of included in advanced hosting packages. Access is provided your site. We can help you establish a dignified, yet simple web customers who update their own web sites. Reading Eagle presence for several hundred dollars or provide full on-line cata- Company will maintain domain registrations and secure site cer- logues, e-commerce, and database operations. tifications, passing along fees incurred from outside agencies. Hosting Your Web Site On-line Advertising We offer three levels of internet site hosting service starting at Advertising on the popular readingeagle.com and voices.read- $40 per month. Selecting from our standard, preferred, or e- ingeagle.com web sites can be purchased on a run-of-site or commerce packages allows you to obtain services that meet targeted basis for as little as $75 a month. Standard size ads are your needs. All packages include exclusive marketing bonus 468x60, 120x90, and 120x60. Other sizes may be accom- promotion in the Reading Eagle Internet Directory and on read- modated by request. ingeagle.com. Sites hosted on our reliable servers are regularly Where to Begin submitted to internet search engines to maximize your value. Contact your Reading Eagle Company advertising represen- tative or Roger Ulrich at Reading Eagle Internet Services, readingeagle.com 610-478-4802 or [email protected].

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