2007Rdgeagleratecard.Pdf

Welcome To Reading Eagle Company n April 1, 1864 Jesse G. Hawley and William S. Ritter purchased the Reading Adler, a German- language weekly. Because the government and businesses operated with the English language, O Hawley saw the need for an English-language newspaper that would emphasize local news and be distributed beyond the city. On Tuesday, January 28, 1868, the first Reading Daily Eagle was published from 351 Penn Street, Reading, Pennsylvania. In November, 1874, Hawley and Ritter dissolved their partnership. Hawley took the Eagle and Ritter took the Adler. On February 25, 1877, the first Sunday Eagle was issued. On November 19, 1904 Reading Eagle Company was formed one year after the death of its founder Jesse Hawley. Hawley’s widow, Kate, was elected president and Edwin Quier, vice president. Reading Eagle Company continues to operate as a family-owned organization proud of its rich heri- tage. We care about the community in which we live and work. It’s a dynamic and diverse community, one full of growth and expansion opportunities. It is our goal to build partnerships with our advertisers to help them take advantage of those oppor - tunities. We provide our advertising partners with numerous products and services of the highest quality. We’re confident you will discover the many reasons why we and many others feel that Berks County is one of the best places to live and do business. Our advertising sales and marketing staff welcome the opportunity to become acquainted with you and your company, and to be of service in achieving your company objectives. Our professional staff includes account executives who provide assistance to advertisers in setting goals, planning promotions, and budgeting advertising investments. Our co-op coordinator has access to a computer- assisted system that finds and claims reimbursement from suppliers at no cost to you. The award-winning advertising design staff of Reading Eagle Company can assist you in devel - oping a creative advertising campaign which includes newspaper ads as well as commercial print pieces. The team from our Internet Services can design and host your web site and assist you with online advertising strategy. Advertising with Reading Eagle creates traffic, stimulates sales and builds your business image. Index 3 Readership Information 8 Mechanical Measurements / ROP 11 Insert Zone Map 4 Market Demographics 8 Retail Advertising Rates 12 Circulation Information 6 Commission & Terms of Payment 8 Special Classifications / Rates 12 Color Rates 6 Contact Us 9 National Advertising Rates 12 Sunday Color Comics 6 Guidelines/Policies 9 Representatives 13 Special Interest Sections 6 Personnel 9 Special Days/Pages/Features 14 Editorial Sections 7 Classified Advertising Rates / Services / 9 Special Services 15 Electronic Ad File Submission Guidelines Deadlines / Mechanical Measurements 10 Insert Rates & Information 15 Internet Services 8 Deadlines / ROP 2 Readership Information READERSHIP BY SECTION • Average Daily Readership is 160,000, Daily % Sunday % and Average Sunday Readership is Front Page/Main News 158,400 99% 184,200 98% 188,000. Berks & Beyond 150,400 94% 174,800 93% Entertainment 144,000 90% 156,000 83% Weather 142,400 89% 158,000 84% • Advertisers employing a frequency Lifestyle 129,600 81% 156,000 83% strategy can reach 212,000 readers Business 128,000 80% 137,200 73% with a daily plus Sunday combination, or Coupons & Inserts 123,200 77% 154,100 82% Sports 115,200 72% 131,600 70% increase that reach to 232,000 Berks Classified Advertising 105,600 66% 127,800 68% readers over a 7-day cume. • Six out of ten Berks County adults read READERSHIP BY DEMOGRAPHIC SEGMENTS Sunday Sunday a weekday newspaper and the Reading Total % Reading % Daily % Eagle reaches 89% of those daily Market Market Eagle Reach Repeat Reach readers. Total Adults 291,000 100% 187,700 65% 211,700 73% • Seven out of ten Berks County adults Men 139,100 48% 87,500 63% 98,200 71% Women 151,900 52% 100,200 66% 113,500 75% read a Sunday newspaper and the Sunday Reading Eagle reaches 91% of 18 to 20 16,300 6% 5,200 32% 6,900 42% the Sunday readers. 21 to 24 16,400 6% 6,000 37% 6,800 41% 25 to 29 21,400 7% 10,900 51% 14,900 70% 30 to 34 24,800 9% 14,100 57% 17,100 69% • Enjoy above average pass along 35 to 39 31,400 11% 20,200 64% 23,300 74% readership in the Reading market! 40 to 44 31,800 11% 21,000 66% 21,700 68% Combining circulation data from our 45 to 49 29,200 10% 21,500 74% 23,300 80% 50 to 54 27,000 9% 20,700 77% 22,400 83% latest ABC Audit and readership data 55 to 59 19,700 7% 13,800 70% 15,200 77% from our 2003 Market Study, we are 60 to 64 14,200 5% 11,200 79% 11,800 83% able to calculate readers per copy at 2.7 65 to 69 14,100 5% 8,600 61% 9,200 65% 70 to 74 15,200 5% 12,000 79% 12,800 84% per Daily and 2.4 per Sunday. 75 or older 28,000 10% 21,000 75% 24,800 89% Less than high school graduate 28,600 10% 14,200 50% 19,500 68% Graduated high school 115,900 40% 74,600 64% 86,200 74% Some college 75,300 26% 48,500 64% 52,000 69% College graduate 43,900 15% 31,900 73% 34,300 78% Graduate study/graduate degree 24,400 8% 16,500 68% 17,800 73% Less than $20,000 38,700 13% 15,700 41% 21,300 55% $20,000 to $24,999 18,200 6% 13,100 72% 15,800 87% $25,000 to $29,999 20,300 7% 12,100 60% 13,300 66% $30,000 to $34,999 43,400 15% 28,300 65% 31,000 71% $35,000 to $49,999 54,300 19% 37,700 69% 42,800 79% $50,000 to $74,999 66,000 23% 42,100 64% 46,800 71% $75,000 to $99,999 26,900 9% 20,300 75% 22,100 82% $100,000 to $149,999 20,100 7% 15,600 78% 15,900 79% $150,000 or more 3,200 1% 2,900 91% 2,900 91% Now married 158,100 54% 114,800 73% 127,100 80% Widowed 24,100 8% 17,300 72% 20,200 84% Divorced 28,900 10% 17,500 61% 20,900 72% Separated 7,800 3% 5,600 72% 6,000 77% In a partnered relationship14,200 5% 5,500 39% 7,200 51% Never married 55,000 19% 25,600 47% 29,000 53% Employed adults 185,800 64% 115,900 62% 131,900 71% Employed full-time 150,000 52% 95,900 64% 108,000 72% Employed part-time 35,400 12% 19,700 56% 23,600 67% Not in workforce 102,700 35% 70,300 68% 78,300 76% White 258,900 89% 171,200 66% 191,900 74% Hispanic 21,400 7% 12,500 58% 15,800 74% African-American/Black 11,900 4% 4,700 39% 6,000 50% Source: 2003 Reading Market Asian or Pacific Islander 3,100 1% 2,20071% 2,200 71% Study, Belden Associates American Indian/Alaska native 2,000 1% 800 40% 1,600 80% Other 8,800 3% 4,000 45% 5,300 60% 3 Market Demographics Market Information READING Berks County is strategically located in the Keystone State of Harrisburg Pennsylvania. Berks is a suburban county situated in the southeastern area of Pennsylvania. Roughly diamond shaped, the county covers an 864 square-mile area. Berks, and the City of Pittsburgh Reading, the county seat, are well positioned to take advantage of the established road, rail, air, and water transportation systems of the entire northeast corridor. New York City Located on the fringe of a dynamic market of eco - Allentown nomic, trade and industrial activity, Reading’s proximity Philadelphia to Philadelphia, New York, and Washington, D.C., pro- Lancaster vides quality-of-life opportunities available in large met- Baltimore ropolitan areas – with the benefits of a rural environ- Washington, D.C. ment. While Berks County’s location is ideal for family life, businesses enjoy even more advantages because of its strategic placement. Berks County could be described as the “Keystone County in the Keystone State.” If you want to do business in this part of the country, you’ll want to be in Berks County. Demographics Population Demographics Population by Age Housing Units Total Population 405,269 0 to 4 25,110 6.20% Housing units 162,659 Population Density per Sq. Mile 456.52 5 to 14 52,493 12.95% Owner Occupied Units 116,118 71.39% Households 152,890 15 to 19 28,844 7.12% Renter Occupied Units 36,772 22.61% 20 to 24 28,626 7.06% Vacant Housing Units 9,769 6.01% Population by Gender 25 to 29 25,799 6.37% 25 to 34 50,201 12.39% Vehicles Available Female Population 205,743 50.77% 35 to 44 57,658 14.22% Male Population 199,526 49.23% 45 to 54 59,668 14.72% Total Vehicles Available152902 55 to 64 44,602 11.01% 1 Vehicle 40,672 26.60% Population by Race/Ethnicity 65 to 74 27,380 6.75% 2 Vehicles 57,330 37.50% 75 to 84 21,028 5.18% 3 Vehicles 28,287 18.50% White Population 353,220 87.16% 4 Vehicles 5,607 3.67% Hispanic Population 51,868 12.80% 5 Or More Vehicles 6,165 4.03% Black Population 15,394 3.80% 85+ 9,657 2.38% 65+ 58,065 14.33% No Vehicle 14,829 9.70% Multirace Population 7,626 1.88% AverageVehicles 1.9 Asian Population 5,4261.34% 21+ 293,096 72.32% American Indian or Alaska 21 or Less 112,173 27.68% Native Population 456 0.11% Marital Status Non Hispanic Population 353,400 87.20% Median Age Population 15+ 327,665 Other Race Population 23,127 5.71% Total Population 38.28 Divorced 27,628 8.43% Never Married 80,655 24.61% Income Now Married 179,267 54.71% Employment and Business Widowed 23,808 7.27% $10,000 to $14,999 17213 11.27% Population 16+ 322,139 $20,000 to $24,999 16223 10.61% Civilian Employed 198,837 94.43% Educational Attainment $25,000 to $34,999 17462 11.42% Civilian Unemployed 11,558 5.49% $35,000 to $49,999 23417 15.32% In Armed Forces 168 0.05% Population 25+ 270,195 $50,000 to $74,999 34191 22.35% In Labor Force 210,564 65.36% Grade 9 - 12 No Diploma 27,23510.08% $75,000 to $99,999 20718 13.56% Not in Labor Force 111,40734.58% Associate Degree 25,299 9.36% $100,0000 to $149,999 16566 10.84% Bachelor’s Degree 51,817 19.18% $150,000 Plus 7096 4.65% Total Employees (Daytine Pop)163,776 College, No Diploma 32,221 11.93% Total Business Establishments 14,096 Graduate or Professional Household AverIncome $61,365 School Degree 20,754 7.68% Median Household Income $51,388 High School Graduate 101,195 37.45% Per Capita Income $24,013 Source: Reading MSA Summary, Less Than 9th Grade 11,6744.32% US Census Bureau, 2006 Estimate.

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