Emmanuelle Moureaux

2021 edition ARCHITECTURE FOR EXHIBITION How to design to narrate and amaze Special provisions for the Covid-19 emergency

Due to the pandemic situation, in site of the courses taking place between September 2020 and February 2021, YAC has taken extra- ordinary measures for the best performance of its activities and to facilitate access to its courses, in accordance to safety criteria. As far as the 2021 programs are concerned, it is specified that:

1. based on merit, 5 scholarships are provided for each course (for a total of 30 scholarships in 2021) to fully cover the enrollment cost; 2. the course will also be open to students of architecture or simi- lar disciplines who have not graduated yet; 3. although the courses will be held in person, 10 students per course will have the opportunity to participate in the courses virtually, without any limitations in participating in the workshop and in the placement service at the end of the course.

In the cover: Plastic Monument, project by: Quang Le Summary 04 YACademy

05 Where

06 Main partners

07 Reasons why 08 Lectures 09 Placement 10 Visits 11 Workshops 13 Become the protagonist

15 The course 16 Overview 17 Structure 18 Calendar

19 Program 20 Lessons 25 Lectures 29 Workshop 31 Visits

32 Placement

38 Rules

Hyperloop Desert Campus, project by: Cristina Guja, Daniela Popescu YACADEMY

The greatest innovation in postgraduate education

YAC is an association which promotes architectural competitions aimed at fostering culture and design research. Over the years, YAC has broadened its experience of work and collaboration with the main architectural firms of contemporary architecture, dealing with diverse and numerous topics of architectural design. Nowadays, YAC’s expertise can serve young designers better, providing them with the creation of high-level educational programs aimed at rein- forcing the skills of the students and offering them a valuable connection to the labour market. Thanks to the close relationship with internationally renowned professional and academic actors, YAC is the perfect frame within which complete or specialize one’s skills, and create a significative link with the most internationally-renowned architectural firms.

4 Where

Via Borgonuovo, 5 Bologna, Italy

In the heart of Bologna’s historical city center, close to the Two Towers and next to Piazza Santo Stefano, YACademy is located in a prestigious medieval building which has been renovated to wel- come an educational center of excellence which can also count on a library of more than 3.000 books donated by Sapienza University. YACademy is the perfect place where to continue or enrich your education, in a prestigious context immersed in the commercial and historical centre of an always-on the-go and lively city located at a short distance from Rome, Florence, Venice and Milan. From Bolo- gna Central Station, it takes just a brief bus ride or a short pleasant walk under the marvellous porticos to get to YACademy’s headquarters: here, among history, innovation and internationality, the young designers will be able to meet some of the most celebrated personalities of contemporary architecture and build up a network of excellence while laying the foundations of their future careers.

5 Main sponsor

Founded in 1989, Scrigno is a leader in the Manni Group, a historic company founded in Terreal Italia is a company specialized in the Urban Up is the real estate project of Unipol design, manufacturing and marketing of 1945 in Verona, works in the field of steel pro- production of terracotta building envelope Group aimed at enhancing some of the most exclusive counter frames for disappearing sli- cessing, insulated metal panels, renewable systems, which has been able to transfer important architectures in Italy which are ding doors and windows, 100% Made in Italy. energies and energy efficiency. Manni Group to an industrial level an ability historically owned by the Group through works of mo- The company is based in Sant’Ermete, in the provides innovative systems, products and born on an artisanal level. The firm is part dernization and renovation that combine an municipality of Santarcangelo di Romagna skills for the dry construction industry. It of the multinational Terreal, world leader in innovative drive with the respect for tradition. (Rimini), occupying a site of 50,000 sq.m. promotes new scenarios in order to remove the brick sector with premises all over the Its production facilities are located in Savi- energy waste and polluting emissions in the world. From January 2018 we acquired the The Urban Up project, which started from the gnano sul Rubicone, only a few kilometres existing estate stock. Thanks to new buildin- Pica brand, an important historical company city of Milan with the redevelopment of some away, with a total covered surface area of gs or new retrofitting architectures, it sup- in the clay building sector, together with the key-buildings of the city, history-wise and po- 30,000 sq.m. With 300 employees, 400,000 ports the real estate fileds or design firms to already well-known brand SanMarco. sition-wise, continues in various Italian cities counter frames manufactured every year and reach a high value for their projects based on with interventions that both promote their exported to over 30 countries, Scrigno boa- the prnciples of sustainability and know how Terreal Italia’s operations are based on the own trophy assets but also regenerate urban sted a turnover of about 87 million euro in in construction. key principles of tradition, innovation, resear- suburbs, by declining the value of sustainabili- 2019 - 50% of which recorded abroad - and is ch, quality, safety and sustainability. Terreal ty in the real estate field through the adoption positioned as a solid group on the market, as Thanks to its 75-years experience, its com- Italia’s terracotta products - from mediter- of design solutions inspired by environmental well as a benchmark for its sector. Since 27th mitment, its long-term vision and remarkable ranean roof tiles to flat roof tiles, soft mud safeguard. June 2018, the company is part of the fund dedication, the group has dealt with several bricks to wire cut bricks, terracotta flooring Clessidra Capital Partners 3, managed by market changes. It was able to wisely adapt to architectural elements, slabs to ventilated urbanupunipol.com Clessidra sgr, the leading manager of Priva- to new international business scenariosand facades - are characterised by extremely te Equity funds exclusively dedicated to the embrace the Circular Economy philosophy. high performance standards and rigorous Italian market. The operation opened a new quality control, and are available in a wide path for Scrigno. Thanks to significant finan- mannigroup.com range of shapes, colors and finishes. cial resources devoted to its expansion plan, the Group will pursue its internationalisation terreal.it and diversification strategy with a renewed strength.

scrigno.it 6 Reasons why

Seduction Pavilion, project by: De Olivera Castro Arquitectos Reasons why | LECTURES

01. Learn from the great masters

YACademy offers training courses in which young people can learn from the experience and testimony of some of the most illustrious names of design. An extensive offer of special lectures, together with numerous moments for informal discussion, will give the students the opportunity to both enrich themselves with design references and suggestions, and to get to know and chat personally with the great masters of contemporary architecture.

1. Eduardo Souto de Moura 2. Kazuyo Sejima - SANAA 3. Shigeru Ban - Shigeru Ban Architects 4. Pippo Ciorra and Carlo Ratti 5. Michele De Lucchi 6. Kengo Kuma - KKAA

8 Reasons why | PLACEMENT Oslo 2 Rintala Eggertsson Architects 1 Jensen & Skodvin Tokyo 8 Kengo Kuma and Associates Toronto Dublin 1 Emmanuelle Moureaux Architecture + Design 2 Partisans 2 Mccullough Amsterdam Mulvin Architects London 2 UNStudio Rotterdam 1 Zaha Hadid 3 OMA Architects 2 all Design 02. Work with great firms Paris 2 Jean Nouvel Design Basel Innsbruck 2 HHF Architects At the end of the program, participants are guaranteed a proposal of 3 Snøhetta Merano collaboration or internship to carrying out specific communication 3 Markus Scherer Architekt projects within one of the professional firms of YAC’s network, either Milano Turin important companies or established architectural firms. This stage 2 Edoardo Tresoldi 2 Carlo Ratti Associati of the program is a fundamental distinctive feature of the service 1 Stefano Boeri Architetti Genua offered by YACademy, aimed at guaranteeing students an effective 3 Lombardini 22 1 Atelier Alfonso Femia 6 David Chipperfield Architects Milan Bologna career orientation service. 1 Studio Urquiola 13 MCA 10 AMDL CIRCLE Rome Barcelona 2 Alvisi Kirimoto 1 EMBT Miralles 3 Ateliers Jean Nouvel Tagliabue Madrid 1 Nieto Sobejano Arquitectos Lisbon 4 Aires Mateus 1 Carrilho da Graça Syracuse Bogotà Arquitectos 5 Vincenzo Latina Architetti 2 El Equipo Mazzanti Pune 2 Anupama Kundoo Santiago de Chile Beijing 2 Duque Motta & AA 1 Vector Architects

9 Reasons why | VISITS

03. Enjoy a full and exciting experience

Design feeds on perceptions: suggestions and references that only direct experience can offer. For this reason, YACademy courses are also composed of a series of visits and trips aimed at enriching the cultural baggage of the students so they can improve their design approach. Surveys, building-site visits and company visits complete the offer of a program that is based on experience by leading students to get in touch with some of the most excellent firms on the Italian and international scenario.

10 Reasons why | WORKSHOP

04. Designs for prestigious clients

After the lectures, students will develop a real project under the supervision of a renowned architectural firm. Through the workshop, the students will therefore not only have the opportunity to learn the processes and methodologies used by their tutor, but also to enrich their curriculum with new design experience (whose outcome is often realized) for some of the most prestigious clients in the world.

11 Reasons why | WORKSHOP

12 Reasons why | BECOME THE PROTAGONIST

13 Reasons why | BECOME THE PROTAGONIST

05. Build your professional image

The core of the academy is the enhancement of the young people who are part of it, helping them to lay the foundation for a professional growth and affirmation even beyond the duration of the training program. In this sense, the academy places student at the center of a wide and prestigious media circuit, oriented to tell their design and talent, both through specific communication projects, and through the collaboration with press and various newspapers that report to YAC.

14 The course

Lamborghini Road Monument, project by: Chris Falla, Giota Kotsovinou The course | OVERVIEW

Scolarships Brief 5, full-coverage of the enrollment fee Objectives Architecture has always played a key role in exhibitions. Museums, The “Architecture for Exhibition” course aims at training profession- exhibitions and expositions are not only a cultural offer but are de- Course period al designers who can meet the needs of cultural or museographic fined by space, by an exhibition itinerary that is able to surprise and November 2020 - February 2021 design. Dealing with the viability, perceptual, and compositional fascinate the visitor who is drawn inside an active and inspiring problems connected to the exhibition space, the students will learn experience. Attendance to lessons how to design useful architecture that enhances and highlights the 3 days per week (physically or virtually) different contents of the exhibition, whilst responding to the cultural For an exhibition, architecture is as fundamental as works of art, industry’s needs and to the needs of the companies that, every day collections and artefacts and their contents. more, want to tell a story about their production history and tradition. Maximum number of students The course aims at providing the students with skills that are imme- The “Architecture for Exhibition” course has been created on these 25 in presence + 10 online diately usable thanks to the example given by numerous professional premises: its aim is to train professional designers who are able to guests who work in the museographic and curatorial fields. Moreo- materialize diverse artistic and museum experiences, enhancing Language ver, through their placements in well-renowned professional firms, the always-different story behind each cultural proposal. The stu- Italian the students will gain an efficient link to the labor market. dents will acquire new skills in exhibition design and will move in a very prestigious environment – culture – which nowadays registers an increasing demand by the most critical and exclusive custom- Elements of innovation Professional qualifications ers. • The first course that gathers a ten-year experience in exhibition Designers skilled in exhibition design, museographic design, visual dis- The students will focus on preservation practices, lighting tech- design and offers it as an educational program; play design and communication. niques and perception psychology to deepen their knowledge on • within a two-month course, the students are offered a prestig- technical practices to adopt in exhibition design. ious range of future job opportunities; • the course envisages and aligns different educational tools (les- Admission The course will be made up of 84 hours of lessons, a 32-hour work- sons, workshops, placements, company visits); The admission to the course is based on the evaluation of: shop and multiple lectures by well-renowned professional archi- • the course offers new competences and new technology to the • curriculum vitae, also in European format tects. students: IoT, projection mapping and multimedia technology. • motivational letter (max. 200 words) • the workshop deals with a real design case agreed with Lam- • portfolio At the end of the course, YACademy Placement office will guaran- borghini and offers a great opportunity to analyze and realize the In order to ensure the best quality of teaching and the most effec- tee each student a proposal for an internship / collaboration within outcome design. the partner studios. tive absorption of the students in the labor market, the course will have a limited number of students (max. 35); it will be delivered in Italian and addressed to students and graduates who have obtained a master’s degree in Architectural Sciences or other equiva- lent titles. The commission, in line with the preliminary assessment, together with the outcome of a possible interview, may admit students with different qualifications.

16 The course | STRUCTURE

CASE HISTORY | 8 HOURS CHIPPERFIELD AT BASILICA PALLADIANA Lessons Successful examples of exhibition design Giuseppe Zampieri | David Chipperfield Architects Milano 84 hours Sandro Pittini | Università di Bologna CRYSTALIZING THE TRAGEDY: JÜDISCHES MUSEUM HISTORY OF MUSEOGRAPHY | 8 HOURS CORPORATE MUSEUMS | 6 HOURS Daniel Libeskind | Studio Libeskind The history of spaces for culture Show the past to tell the future Matteo Cassani Simonetti | Università di Bologna Marco Montemaggi | Heritage Marketing COLORS! THE MAGIC OF COLORS Emmanuelle Moureaux | emmanuelle moureaux architecture + design CONTEMPORARY ART | 8 HOURS SUSTAINABLE DESIGN FOR EXHIBITIONS | 6 HOURS The languages of art Circularity and eco-design for exhibitions RESEARCH AND CREATIVE AVANT-GARDE: THE EXPERIENCE Elisabetta Barisoni | Ca’ Pesaro - Galleria Internazionale d’Arte Moderna Pierluigi Masini | Quotidiano Nazionale OF FONDAZIONE PRADA Alessia Salerno | Fondazione Prada EXHIBITION MARKETING AND COMMUNICATION | 6 HOURS TECHNOLOGIES AND MATERIALS FOR EXHIBITIONS A comparison between cultural and commercial aspects Products, solutions and materials for exhibitions RESILIENT COMMUNITIES: THE ITALIAN PAVILION AT Francesco Cardinali | ADVcreativi Partner companies BIENNALE DI ARCHITETTURA Alessandro Melis | Heliopolis21 DESIGNING EXHIBITION SETTINGS | 6 HOURS Methodologies and creative choices Lectures Antonio Ravalli | Antonio Ravalli Architetti Workshop DIOR, LOUVRE ED EXPO: 40 YEARS OF EXHIBITION DESIGN 32 hours REALIZING EXHIBITION SETTINGS | 6 HOURS Italo Rota | Studio Italo Rota & Partners Technical choices and realization strategies PROJECT OF RECONFIGURABLE EXHIBITION SETTINGS FOR Violante Spinelli | Triennale di Milano SAN PELLEGRINO HEADQUARTERS: HOW TO NARRATE THE FONDAZIONE PRADA COMPANY’S STORY Angelo Micheli | AMDL Circle LIGHT DESIGN | 6 HOURS Giulio Rigoni | BIG Bjarke Ingels Group Light as the guide of the exhibition itinerary Dario Bettiol | Zumtobel THE MUSEUM FOR THE XXI CENTURY Placement Paolo Matteuzzi | Zaha Hadid Architects PRECIOUS | 8 HOURS At the end of the course, YACademy’s Placement office will guaran- Preservation and exhibition techniques PICTURES FROM THE WORLD: NATIONAL GEOGRAPHIC’S tee every student an internship or collaboration proposal in one of Manuela Panarelli | Arteria srl EXHIBITIONS our partner studios relevant to the course topic, among which: Marco Cattaneo | National Geographic Italia IMMERSIVE STORYTELLING FOR EXHIBITION | 4 HOURS David Chipperfield Architects Milano - Fundamentals and solutions for digital storytelling SFMOMA: THE EXPANSION OF SAN FRANCISCO MUSEUM OF Andrea Gion | Drawlight MODERN ART Zaha Hadid Architects - Jean Nouvel Design Patrick Lüth | Snøhetta - BIG - Snøhetta - Emmanuelle Moureaux EXHIBITING IN THE PUBLIC SPACE | 6 HOURS The city as the exhibit stage SPECIFICITY IN ARCHITECTURE: FROM THE LOUVRE OF ABU Pieter Jan Gijs, Arnout Van Vaerenbergh | Gijs Van Vaerenbergh DHABI TO THE NATIONAL MUSEUM OF QATAR Simone Gheduzzi | Diverserighestudio Livia Tani | Ateliers Jean Nouvel includes visit CURATION AND VISUAL COMMUNICATION | 6 HOURS Architects as makers of a cultural itinerary 17 Vittorio Linfante | Politecnico di Milano The course | CALENDAR

Applications opening 3rd May 2021

Applications deadline 1st October 2021

Publication of the provisional ranking 11th October 2021

Enrollment fee payment deadline 15th October 2021

Publication of the official ranking 25th October 2021

Lessons start 29th November 2021

Lessons end 21st January 2021

Workshop start 24th January 2022

Workshop end 25th February 2022

18 Program

Hyperloop Desert Campus, project by: Yein Kim, Hoeyun Jin, Sooyon Kim, Hyeonseok Park, Jieun Gang Program | LESSONS

8 hours 8 hours 6 hours History of Contemporary Exhibition marketing and museography art communication

The history of spaces for culture The languages of art A comparison between cultural and commercial aspects

Matteo Cassani Si- After reviewing the milestones of the history Elisabetta Barisoni This course examines the main currents of Francesco Cardinali An exhibition is not only a cultural product, monetti of museography from the Renaissance to CA’ PESARO contemporary art starting from the appea- ADVCREATIVI but also a complex and detailed commercial UNIVERSITÀ DI the 19th century, the course will present the - GALLERIA rance of the historical avant-garde. As for event. The designer cannot only be concer- BOLOGNA Italian examples between the ‘30s and ‘80s. INTERNAZIONALE the early twentieth century, the following He is an agency copywri- ned about the setting up of the exhibition, ter and creative director. The subjects of the lessons will be both D’ARTE MODERNA movements will be analyzed: Expressionism, instead they shall be aware of the whole sy- He is a researcher in Moreover, he is the founder History of Architecture at permanent and temporary exhibitions based Cubism, Futurism and Dadaism, followed by partner of advcreativi.com. stem which they usually manage and curate the School of Architecture on the research carried out by the masters She graduated in Modern the return to order represented by the line For more than thirty years, entirely (graphics, visuals and communica- Literature at the University of he has been dealing with of the University of Bolo- of modernity in Milan and Rome until those of Metaphysics and Surrealism, up to the tion). In this sense, analyzing the creative gna. After obtaining a PhD Bologna and then began her communication and creati- in Architecture from the carried out in postwar during the renovation career in London, working at bright painting of the Abstract and Informal vity for brands and cultural processes to communicate an exhibition, same University, from 2014 of museums to the most modern reflections Sotheby’s and Christie’s and Expressionism. As for the late twentieth and public and institutions. the media platforms, the targets and the bu- in the organization of private 12 years ago, as a colum- to 2017 he teaches History on the topic. Next to the detailed analysis century, Neo-Dada, Nouveau Réalisme, then dget is now fundamental to comprehend the of Architecture. In 2015, collecting, and as assistant nist, he started curating the after his PhD, he received of examples, specific cultural environments curator at Castelvecchio Mu- Pop Art, counterpointed by the “extra-arti- column “Dentro lo spot” per whole exhibition itinerary and useful to tho- a scholarship from the and the approaches of the main authors will seum in Verona. From 2003 stic” movements of Minimalism first, then MIND - Mente&Cervello (this se who will deal with a cultural setting up. to 2015 she curated the tem- is a monthly column dedica- Department of Arts of the be presented, following the continuous rela- of Poor Art, Land Art and finally of Body Art Through different exhibition examples, the University of Haifa (Israel) porary exhibitions at MART ted to psychology and neu- and a special mention at tionship between the architectural elements - Museum of Modern and will be analyzed. This course also envisages roscience by Le Scienze, the course will offer the students the opportuni- the Gubbio Awards 2015 of the project and the exhibited object: this Contemporary Art of Trento a rapid examination of the phenomena con- Italian edition of Scientific ty to learn about the backstage, the planning and Rovereto and numerous American). He is a professor for his PhD dissertation. His relationship, especially in Italy, has someti- nected to the restoration of figuration, in line and the operation of an exhibition. research, which has been exhibitions in Italy and abro- on contract at the University published, includes topics mes produced a clear synthesis of the exhi- ad. In 2006 she graduated in with what occurred in fashion, in the vast of Macerata (Department of such as the relationship bition space and the exhibited object. contemporary art at the Scho- panorama of solutions of the 1980s. Political Sciences, Commu- between architecture and ol of Specialization of the Uni- nication and International decorative arts in Italy and versity of Bologna where she Relations). He is a mem- France in-between the two also taught at the Academy of ber of the China Center of World Wars and the history Fine Arts from 2006 to 2013. UniMC and supervisor of of temporary exhibitions She published many catalogs the project of international during the second half of and participated in numerous video-making Looking China the 20th century. conferences on interdiscipli- in collaboration with the nary topics of art criticism. In Beijing Normal University. 2015, she obtained a Docto- rate in Cultural Heritage and Territory at the University of Verona, presenting a dissertation titled “Margherita Sarfatti, art critic, 1919-1939”. Since 2015, she has been working at the Civic Museums Foun- dation of Venice and since March 2016, she is in charge of Ca ‘Pesaro - International 20 Gallery of Modern Art. Program | LESSONS

6 hours 6 hours 6 hours Designing Realizing Light design exhibition settings exhibition settings

Methodologies and creative choices Technical choices and realization Light as the guide of the exhibition strategies itinerary

Antonio Ravalli Preservation has now gained a key role in Violante Spinelli A key moment and frequent discontinui- Dario Bettiol In the exhibition narration, light is a fun- ANTONIO RAVALLI the design of permanent exhibitions but TRIENNALE DI ty in the realization of an exhibition is the ZUMTOBEL damental element to catalyze attention, ARCHITETTI shall be applied to temporary exhibitions MILANO transition from the project to its execution. guide the museum tour, excite and involve as well. Museums, galleries and collectioni- The same effect, the same solution, can be Graduated in Industrial visitors. This course therefore aims at inte- Violante Spinelli Barrile design at the IUAV in 2003, He is passionate about sts expect that the condition of safety and achieved through the most diverse techni- grating the reflection on lighting within the transformation processes of (Milan, 1978) is Responsible Dario continued his cross- urban and territorial land- preservation are guaranteed at a maximum for the sector of Cultural ques, but only an installation that offers the field specialization in both compositional process, in order to optimize scape both at a microscale level during a temporary exhibition as well Production of Triennale most complete continuity between the de- technical and management the perceptual, emotional and performan- Milano, where she coordina- fields. In particular, he gai- and at a macroscale, where - and usually become the conditio sine qua sign thinking and the construction phases ce results of the installations. Through the architecture becomes a tool tes a team of researchers, ned skills in global product of research to find viable non for the loan. Thanks to the course, the architects, designers, pro- will be able to obtain the best possible result development, architectural course, students will acquire a series of the- and real solutions to apply. designers will be able to respond to the “lo- ducers and restaurateurs. (in terms of both aesthetics and respect lighting, architecture, project oretical knowledge useful to approach the She has this role from 2018, management, life coaching At a microscale level, he aners” and restorers’ requests and indica- of times and budgets). Within this course, lighting project, to understand and choose researched new methods of and she coordinates the in some of the most renow- interpreting the traditional tions, proposing different valid, innovative cultural activities in all their therefore, the methodologies for choosing ned schools of post-gradua- the most suitable products in relation to the knowledge of minor archi- solutions that are compatible to the users’ steps, from the idea to the materials, technologies, execution and set- te training such as SDA Boc- intervention and will have the opportunity design, programming and coni, CUOA, CIMBA, and the tecture focusing on settle- enjoyment and to the project design. Getting ting up phases will be analyzed, with the to practice, by applying this knowledge to ment patterns typical of an realisation. She joined the University of Trieste. Since area. Applied research is his to know the materials and the techniques team of Triennale Milano in aim of developing skills and sensitivity in the 2011 he works as a desi- the workshop project. Thanks to the course, effort to offer new solutions for movement and accrochage, the students 2005, after her graduation students who will then be able to take into gner, lighting designer, and the designers will learn how to scientifically in Political Sciences at the consultant in the sphere of for modern living and for will lay the basis to design a detailed tempo- account the implementation dynamics and control the light factor, ensuring maximum the needs of contemporary university of Milan and a lighting engineering. In 2004 society (as for mobility, ser- rary exhibition. master in Languages and the consecutive construction site phases he won the SLI International optimization for the purpose of the exhibi- vices, public interventions Communication for enterpri- while designing the project. The course will design award in Frankfurt tion itinerary and narration. ses at IULM in Milan, where and in 2007 Company and among others) going throu- be completed through the creation of an gh a re-interpretation of the she developed a research Design award City of Oder- colonization process which dedicated to the Asian conti- estimate metric calculation for the projects zo. Bettiol curried out va- includes visit to Zumtobel was unintentional but deri- nent. She is completing a developed within the Workshop, in order to rious project collaborations master of II level in Manage- on museum buildings, wor- ved from a long evolution. meet the budget set by the client for the rea- Besides his professional ment of Cultural Institutions ship spaces, in contexts of activity, he is a researcher and Heritage at Polytechnic lization of the expected exhibition. historical and artistic value and a professor: school is of Milan, to implement skills besides office, commercial the optimal place where to and tools of management to and public spaces. learn, discuss and get to put at the service of Trien- know other points of view. nale.

21 Program | LESSONS

8 hours 4 hours 6 hours Precious Immersive storytelling Exhibiting in the for exhibition public space

Preservation and exhibition techniques Fundamentals and solutions for digital The city as the exhibit stage storytelling

Manuela Panarelli Nowadays, technology offers the best sup- Andrea Gion In a context where the virtual, sensorial and Pieterjan Gijs e Arnout More than ever now, cities become the lo- ARTERIA SRL port to guarantee the best preservation of DRAWLIGHT experiential elements represent a funda- Van Vaerenbergh cation of open-air cultural itineraries. Site works of art and collection pieces during a mental detail for every designer, gaining a GIJS VAN VAEREN- specific installations and dispersed exhibi- She graduated from the permanent or temporary exhibition. Thanks He graduates in Cultural solid know-how of immersive strategies (au- BERGH tions are frequent expressions in our cities. University of Lecce in Cultu- Heritage Conservation at ral Heritage Conservation in to the aid of special equipment, today it is the University Ca’ Foscari in dio, video, sensors, projection mapping, IOT Therefore, the course will present the op- 2005. She started collabo- possible to monitor, in real time, the com- Venice and in Architecture among others) is now more than necessary, Gijs Van Vaerenbergh is portunities - even of repurposing and urban an artistic collaboration, rating with Arterìa in 2008 pliance with set parameters of preservation at IUAV. In 2013, he starts urgent. The course in Immersive Storytelling requalification - connected to the installa- after a Master course in teaching at IUAV, winning established by Pieterjan Gijs Museums and Art Galleries and the physical safety of exhibited objects. a research scholarship for Exhibition has been specifically created and Arnout Van Vaerenber- tion of works of art or artistic interventions Management she obtained The preservation must comply with set in- with his dissertation on 3D to respond to this evolutionary trend in the gh (both 1983). The work of in different urban contexts. Through an the duo inevitably seeks to from Palazzo Spinelli in Flo- ternational standards, but also specific pa- Mapping for Heritage and contemporary exhibition field, that is now analysis of different methodologies and the rence. From 2008 to 2015, he later specializes in im- be framed within the fields she has directed national rameters required for each artifact. Knowing mersive strategies for better more than ever aware of how important of architecture or the visual unwritten boundaries of an intervention in and international exhibitions these technologies is fundamental to defi- usability and enhancement immersivity is in designing efficient exhibi- arts, and yet neither seem the public space, the students will be able fully satisfactory. Imme- and now works in the R&D ne the details of an exhibition project. The of heritage. He is Head of tion strategies. On the same premises the to reflect creatively on the opportunities and of monitoring systems for Production at Drawlight diately after their studies, microclimate in the different course will focus on “non-invasive” devices and has been teaching educational offer of the course was set, in however, they developed a obstacles of specific parts of l cities to work stages of transport and for the security and safety of the exhibited since 2016 in many Italian order to update the students on the state of parallel practice in which on their creative development. they applied their technical exhibition of works of art. object, as well as the aesthetic of the exhi- universities (IUAV, UNIPD, the art, but mainly to facilitate them to im- Since 2015, she has been UNIFE). He was a member and theoretical know-how following the study and bition.The areas presented will be: safety, of the scientific committee plement the immersive experience in their towards an experimental research of new technolo- light, microclimate, exhibition materials of- and a professor for IUAV’s designing practice. research that varies from works in the public space gies and materials for the f-gassing, visitors’ presence, traffic-induced MI-HERITAGE master cour- conservation of the cultural se. Recently, he co-founded and architectural tructures heritage, and the operational vibrations and earthquake risk. Hybrid Reality, an innovative to sculptures and smaller management and setting Start-Up which specializes works. Within this grey area, the duo has gradually deve- up projects for Arterìa’s Safe includes visit to Art Defender in the use of Virtual Reality Tech division. for training and educational loped a practice that thema- purposes. tizes the friction between function (architecture) and autonomy (the image), and that raises the question as to where the daily experience of space becomes aesthetic.

Simone Gheduzzi DIVERSERIGHE- STUDIO 22 Program | LESSONS

6 hours 8 hours 6 hours Curation and visual Case history Corporate communication museums

Architects as makers of a cultural Successful examples of exhibition Show the past to tell the future itinerary design

Vittorio Linfante This course will analyze the scientific cura- Sandro Pittini The course will give the students a series Marco Montemaggi In the last twenty years, an increasing sen- POLITECNICO DI tion of an exhibition, and more in general, of UNIVERSITÀ DI of cultural and technical references that will HERITAGE sitivity towards heritage marketing has MILANO a cultural itinerary - not only at a works of BOLOGNA help them develop their creativity. Through MARKETING emerged, namely towards that strategic va- art level, but also, and mainly, at an identity the analysis of some realized architectures lorisation of the brand history, related to its He graduated in Archi- and meaning level of the narrative itinerary. In 1989, he graduated (carried out thanks to the concerning desi- He is considered one of affirmation and positioning . This led to the tecture; he is an Art Director with top marks in Archi- the leading experts in Italy with years of experience in Following the increasing trend of narration tecture at IUAV. From 1999 gners), the students will be given an over- on the Heritage Marketing birth of Archives and corporate Museum: a the design and production of the company history, the course will not to 2003, he held a Research view on the main and most famous archi- topic, member of the board place where the epic of corporate storytel- of research projects and only comment on works of art, but will fo- Grant at the Architectural tectures in the exhibition field. The course of Museimpresa Nation ling, of the production history and of the brand identity creation for Design department of IUAV Association and teacher of numerous brands, among cus on cases connected to the product exhi- with a professor of Museo- aims at offering the students a complete Heritage Marketing in diffe- brand, are articulated in a story opened to a which Samsung, Smemo- bition and the evolution of a brand. Thanks graphy, Arrigo Rudi. At the awareness of museography in order to cre- rent international Business public of experts and amateurs. The story randa, Mondadori, Warner to the heoretical contents which will lay the moment, he teaches Exhi- ate a finer sensibility and perception of the School. He used to work and the know-how of enterprises are no lon- Bros., Mandarina Duck, bition and Museography and he is still working for Slowear, Valentino, Marni, methodological basis, and practical histo- and Architectural Design “artifact space”, focusing on: museography, a lot of Made in Italy com- ger a secret to be hidden but a prestigious Pinko, Moleskine, and Cocci- rical and contemporary case-studies, the at IUAV, University of Bo- museology, core identity of a collection, panies on Brand Heritage value to be showed as a strategic asset of nelle. In 2015, together with course wants to provide the students with logna, University of Udine narrative/sequence (creation in time), the projects such as: Diesel the corporate Brand Identity. The course Paola Bertola, he curated and University of Trieste. spa, Misano World Circuit, the exhibition named “Il critic and practical tools to understand, de- He taught Museography at art of exhibition (ostensive tools), the exhibi- Borsalino spa, Riva Yacht, is oriented to deal with this topic starting Nuovo Vocabolario della fine and planning an “exhibition” event in its the Università Cattolica del tion space, the relation between content and Ducati Motor Holding. He from the deeper motivations why the history Moda Italiana” (the New Vo- entirety. Sacro Cuore in Milan. He container, different models of museography has been also the scientific of a company is important as a distinctive cabulary of Italian Fashion) was also a professor for curator for the project of at the Triennale of Milan. the “Premio Piranesi prix de and the most recent experiences of diffused Territorial Marketing “Mo- element, it will illustrate then an Italian over- He teaches Fashion Bran- Rome” - International Semi- museum and of the landscape. tor Valley” in Emilia Roma- view of the most representative companies ding, Communication and nar on Museography at Villa gna and the director of the and it will focus on the heritage value in cor- Design at the Design School Tivoli. In 1990, he founds his district of industrial culture of the Polytechnic in Milan, own professional studio of “The landscape of Excellen- porate strategies. the School of Engineering architectural design inhisto- ce” in Marche. He curated in Bologna, NABA, IED and rical contexts. several essays, articles and Milano Fashion Institute. books on the Italian industrial culture, the last one is entitled “Company Lands. Industrial culture as a value for the territory” (Edifir).

23 Program | LESSONS

6 hours Sustainable design Tecnologie e materiali per for exhibitions l’exhibition

Circularity and eco-design for Products, solutions and materials for exhibitions exhibitions

Pierluigi Masini For a long time staging and exhibition world PARTNER The course focuses on what are the ne- QUOTIDIANO have developed on the sidelines of an atten- COMPANIES cessary aspects to integrate contemporary NAZIONALE tion to sustainability that becomes increa- intervention on exhibition spaces, through singly unavoidable in every design field. In a conscious use of materials. Thanks to Giornalista professionista dal 1991, laureato con lode this sense, the module will be oriented to the support of the leading companies in the in Lettere, indirizzo Storia provide to the designers cultural and notion sector, this course will offer an aesthetic, dell’Arte, all’Università “La references useful to valuate the environ- technical and performance description of Sapienza” di Roma, ha an- che due master in Marketing mental weight of their own design choices, some materials, together with an in-depth e Comunicazione e Digital also in the staging field, identifying best study of methodologies for choosing them Marketing. Scrive di design practises and relation to the construction according to performance, budget, and cha- per Quotidiano Nazionale (il Giorno, il Resto del Carlino, industry useful for the composition of a su- racteristics of the specific context. A series La Nazione), dopo essere stainable project which also answer to cir- of visits to the companies will provide con- stato Vicedirettore del Resto cular economy criteria. Quality of materials, tact with the different applications of ma- del Carlino. Collabora con i siti La Voce di New York e recycle and disposal of staging preparation, terials and understanding the nature of the Vai Elettrico. È stato profes- modularity and flexibility of the same, will various building products also in relation to sore a contratto all’Univer- be a moment of inner reflection during the their production phases. The module will be sità di Urbino; membro del Comitato di gestione del course, in order to consolidate in the studen- completed with the settling the bases for corso di Marketing, Comu- ts an environmental sensitivity even more the workshop project. nicazione e New Media di complete and articulate. Alma Graduate School a Bo- logna; membro del comitato visits to Aziende Partner scientifico de The Design Prize a Milano. Fa parte del comitato scientifico di VID, Venice Innovation Design. Insegna Storia del Design alla Raffles Milano e Comu- nicazione del Design alla Laba di Brescia. Ha scritto il libro su Gabriella Crespi (Odoya, 2018).

24 Program | LECTURES

Italo Rota Giulio Rigoni Paolo Matteuzzi Studio Italo Rota & Partners BIG Bjarke Ingels Group Zaha Hadid Architects

Dior, Louvre ed Expo: 40 years of San Pellegrino headquarters: how to The museum for the XXI century exhibition design narrate the company’s story

Graduated at Politecnico In 2004 Giulio Rigoni gra- Paolo Matteuzzi joined Milano, he wins a competition duated at the IUAV Universi- Zaha Hadid Architects in for the interiors of Musée ty of Venice with A. Cornoldi 2002 working on MAXXI, the d’Orsay and, established and a dissertation concer- National Museum of 21st in Paris, he works on the ning the Ground Zero recon- Century Art in Rome. He restoration of the Museum struction in NYC. He worked developed the project from of Modern Art at the Centre in Switzerland in numerous Design Development to Con- Pompidou first, the restora- architectural practices as struction Documentation tion of the new French School Livio Vacchini (Locarno) and and site Artistic Supervision at Louvre’s Cour Carrée later Herzog&de Meuron (Basel). until completion in 2009. and also on the refurbishment In 2017, he started working Paolo has also been invol- of Nantes’ inner town. Since at BIG – Bjarke Ingels Group ved, with leading role, in a 1996, he has been working (NYC). In the academic number of other projects and living in Milan, where he years 2015-2016 and 2016- becoming Senior Associate opens the Studio Italo Rota. 2017, he was the Assistant in ZHA in 2015. Paolo is a The projects of the practice of professor Muck Petzet registered architect in Italy change according to the in the Sustainable Design since 1995. Paolo studied subject, the scale and the courses of the Academy of architecture at the Univer- typology – from a museum Architecture of Mendrisio – sity of Rome La Sapienza to a church, from a casino AAM. In 2017, he became where he took his gradua- to a conference hall or an the Italian Project Architect/ tion with honours in 1994, urban intervention – while Project Manager of the BIG’s he subsequently took his showing a global approach project SPFF S. Pellegrino Doctoral Degree in 2004 in due to a high expertise in Flagship Factory. Urban Sustainable Develop- exhibitions, events and tem- ment. He has taught at the porary structures. Studio Rota Architecture Universityof means richness of forms, Roma 3, Italy, between 1995 colors and materials. The and 2002. Paolo is invol- peculiar use of light and lines ved in the design of several give a sense of multidimen- prestigious projects at ZHA sional, while piercing spaces maintaining an active role in and movements, that makes the development throughout interiors and objects very all design phases, both lea- creative and intense. Among ding and co-leading. his several projects, the refurbishment of the iron and steel complex in Dolvi and the Lord Hanuman Hindu temple in India, the stunning Maisons Cavalli in Milan and Dubai and the Wine, Kuwait and Vietnam Pavilions at the Expo Milan 25 2015. Program | LECTURES

Marco Cattaneo Patrick Lüth Livia Tani National Geographic Italia Snøhetta Ateliers Jean Nouvel

Pictures from the world: National SFMOMA the expansion of San Specificity in architecture: from the Louvre of Abu Geographic’s exhibitions Francisco Museum of Modern Art Dhabi to the National Museum of Qatar

He was born in Milan Graduated at the Univer- Livia Tani graduated with in 1963. He graduated in sity of Innsbruck where he honors at Sapienza Univer- Physics and in 1991 be- later taught architecture, he sity in Rome. She earned a came part of the editorial is today the director of the PhD in Architecture Tech- staff of “Le Scienze”, whi- Austrian branch of Snohet- nology. In 1997, she started ch is the Italian edition of ta, one of the most renow- collaborating with Ateliers Scientific American. In 2006, ned architecture studios in Jean Nouvel. Then, in 2001, he became editor-in-chief Europe. He started working she became a member of of Le Scienze and Mind. for Snohetta in Oslo, contri- the AJN team in Rome. Since December 2010, he buting to many international Since then, she has been is the director of National projects strengthening- dealing with different design Geographic Italia and sin- Snohetta’s philosophy focu- topics, like Kilometro Rosso, ce 2018 of National Geo- sing on the deep connection the scientific and techno- graphic Traveler. Over the between architecture and logical park used as head- last years, he has been col- landscape. In collabora- quarters by Brembo Spa in laborating as journalist and tion with the French studio Bergamo; the Minimetrò in photographer with national Cao Perrot, he worked at Perugia, a system of public and international newspa- the innovative project for transport with automated pers and periodicals. He is Swarovski Crystal World in cars; the new pavilion for the author of “Heisenberg Wattens and in 2014 he co- the trade fair in Genoa; the and the quantum revolu- operated with the planning assembly line of Ferrari in tion” (Le Scienze, 2000) and of the National September Maranello; the conversion of co-author of the three-vo- 11 Memorial & Museum at the former cinema Excelsior lumes work “The Unesco’s Ground Zero in New York. into a retail space for lu- world heritage” (White Star, xury shopping for Coin Spa. 2002-2004, reprinted in Recent updates include: the 2012) and of “The cities opening of the Fondazione of the world” (White Star, Alda Fendi, a complex of 2005). He was awarded the residences and exhibition Voltolino award for scientific spaces next to the Roman dissemination (2001), the Forum and the completion Grand Prix by the French As- of Monad Terrace, a luxury sociation travelling writers residential complex in Mia- (2008), the Ippocrate award mi, is expected for 2020. by the Italian Unione nazionale scientifica di informa- zione (2010) and the Capo d’Orlando award (2014). In 2016, the asteroid 239105 was named after him. 26 Program | LECTURES

Giuseppe Zampieri Daniel Libeskind Emmanuelle Moureaux David Chipperfield Architects Milano Studio Libeskind emmanuelle moureaux architecture + design

Chipperfield at Basilica Palladiana Crystalizing the tragedy: Jüdisches Colors! The magic of colors Museum

After graduating with In 1989, Daniel Libeskind Born in 1971, France. honours in Architecture at founds its renowned archi- Emmanuelle Moureaux is IUAV, he became a member tecture studio in Berlin, after a French architect living in of the London Studio of winning a competition for Tokyo since 1996, where David Chipperfield Archi- the project of the Jewish she established “emmanuel- tects in 1996: he became an Museum in Berlin. In 2003, le moureaux architecture Associate in 1999, then as the studio is moved to New + design” in 2003. Inspired a Senior Associate in 2000 York to redesign the World by the layers and colors of and Design Director in 2002. Trade Center, which is cur- Tokyo that built a complex In 2006, he founded the Mi- rently under construction in depth and density on the lan office of David Chipper- Lower Manhattan. He deals street, and the Japanese field, and became a partner with different planning areas traditional spatial elemen- in 2016. In more than 25 all over the world: museu- ts like sliding screens, she years of professional expe- ms, concert halls, university has created the concept of rience, Giuseppe Zampieri campuses, hotels, shopping shikiri, which literally means has led numerous interna- malls and residential towers, “dividing (creating) spa- tional projects on different among others. Some of its ce with colors”. She uses scales. During this period, most important works are colors as three-dimensional he has also followed nume- the “London Metropolitan elements, like layers, in or- rous competitions winning University Graduate Centre” der to create spaces, not as lay-out; he has guided the in 2004, Military History a finishing touch applied on development of the Store Museum in Dresden in 2011 surfaces. Her representative Concept for brands of fa- and the Sapphire in Berlin, works include the archi- shion like Akris, Bally, Brioni, which was ended in 2016. tectural design for Sugamo Furla, Persol and Valentino. He has been holding nu- Shinkin Bank, space design Moreover, he has directed merous lectures and has for ABC Cooking Studio, projects in the Middle East been participating in many installations for UNIQLO and and in Italy, where the main international meetings. He ISSEY MIYAKE, and stick projects include the reco- is interested in art and all chair. Member of “Tokyo very of Procuratie Vecchie its forms and in an original Society of Architects”, the in Venice and Ancilotto and sustainable architectu- “Architectural Institute of Palace in Treviso, as well as re. His approach has been Japan”, and the “Japan the conversion of Caserma influencing contemporary Institute of Architects”, in Piave for the University of creativity. 2016 she completed the Padua. artistic design of the Mass Rapid Transit “Circular Line commissioned by the New Taipei City Government in Taiwan where her colors will spread into city-scale. 27 Program | LECTURES

Alessia Salerno Alessandro Melis Fondazione Prada Alessandro Melis | Heliopolis21

Research and creative avant-garde: the Resilient communities: the Italian experience of Fondazione Prada pavilion at Biennale di Architettura

Alessia Salerno received Architect and Professor, an undergraduate degree in Cluster Director for Su- architecture from Politec- stainable Cities, University nico di Milano University. of Portsmouth (UK), Cu- Salerno’s career has deve- rator of Italian pavilion at loped across numerous inte- Biennale of Architecture rior design and architecture in Venice in 2020. He has projects, many conducted taught Environmental De- for some of the world’s sign at Auckland University leading museums and/or as associate professor. art institutions. Since 2003 In Auckland he is also the her work has focused pri- Director of Doctoral School marily on Fondazione Prada of Architecture and Planning in Milan, where she has faculty. He also directs the been Director of Exhibition Technology Stream. In the Design and Development past, he has been a guest since 2015. She has col- professor at Applied Arts laborated with institutions University of Wien and at including the Politecnico di Anhalt - Bauhaus Dessau Milano University and the University, moreover, Ho- Fabbrica del Vapore (Mi- norary Fellow at Edinburg lan), for example holding University. He lectured in seminars focused on the art Prague, Florence, Rome, and of building and presenting Perugia, and has been a key contemporary art exhibi- speaker at MOMA in New tions, as well as consulting York (Open City Symposium for numerous independent 2015), at international Fo- exhibitions (overseeing de- rum of Architecture (China sign, graphic art, video and Academy of Art 2015). In more). Salerno also works 1996 he founded Heliopolis as an art and exhibition 21, based in Pisa, Berlin and consultant for exhibition Auckland, that has active layouts and the production collaboration with Coop of artwork for independent Himmelblau, Asymptote, spaces, artist studios, archi- Greg Lynn e Diener & Diener. tecture offices and others. H21 won more than twenty architecture competition, gaining awards and some of its projects have been exposed and published, including the project for the Biennale of Architecture and 28 international magazines like GA Document (Tokyo). Program | WORKSHOP

32 hours Project of reconfigurable exhibition settings for Fondazione Prada

Angelo Micheli The workshop will represent the occasion of AMDL CIRCLE practical synthesis to test all the notions available through the other teaching modules, en- Angelo Micheli was born suring strategic answers with respect to a real in 1959. In 1986 he graduated with a university degree architectonic design. The course, in collabora- in Architecture. In 1986 he tion with Fondazione Prada, will give students founded the group “Solid” the precious opportunity to work on a system and from 1987 to 1988 he participated in the group of exhibitions designed specifically for the Memphis, coordinated by Foundation, and able to support its expositive Ettore Sottsass. A partner in and cultural program of the same. Located the Studio De Lucchi from 1988-1998, he continues to in one of the most iconic cultural architectu- collaborate with Michele De re of contemporary age – the old distillery Lucchi on projects related re-designed by Rem Koolhaas for Prada -the to design, architecture and graphics. His work as archi- workshop will guarantee to participants an tect and designer involves intensive challenge on multiple levels. Firstly, research on contempo- the design of settings that are worthy of the rary projects as well as a personal research on the Foundation that hosted the works of Jeff Ko- character of representation. ons, Carsten Höller e Robert Gober. Secondly, He continues to believe in the comparison with liquidity and flexibility the importance of design and painting as expressions that the space used for culture should increa- of personal experience. singly support, in a refined and uncompromi- He is currently working on sing logic of environmental eco-compatibility. projects for Autostrade S.p.A., EnelPower, Febel, Performance, exhibitions, concerts and instal- Nescafè, Mandarina Duck, lations: the project will not be oriented to give Martinelli Illuminazione, a representation of a specific installation, but a RAS, Rheavendors, Solzi Luce Telecom, and Unilever system of architectural elements imagined by Best Foods. He has held a students as real devices, totally reconfigurable faculty teaching position at and able to assume value and form always the European Institute of Design of Milan since 1998, worthy of the cultural institution that belongs at the European Institute of to the most famous luxury brand in the world Design of Turin since 2001, and at the University of Ar- chitecture of Venice (IUAV) since 2000.

29 Program | WORKSHOP

Fondazione Prada

Prada Foundation is a cultural institution created in 1993 by Miuc- cia Prada and Patrizio Bertelli, in 2015 it inaugurated the new permanent headquarter in Milan, designed by OMA studio and lead by Rem Koolhaas, in an old distillery of the first decades of twentieth century. The result of this architectural re-configuration is a campus of post industrial spaces of recent construction. These multiform spaces hosted a wide cultural programme, essentially focused on contemporary art, but open to other languages and disciplines. In 2016, Osservatorio was opened, Prada Foundation’s space dedicated to photography, located in Vittorio Emanuele II Gallery in Milan old town. From 2011 there is another permanent space in Venice inside the eighteenth-century Queen’s Palace of Ca’ Corner. From 1993 the activities of Foundation include monographic commitmen- ts developed by international artists, conferences of contemporary philosophy, research exhibition and initiatives related to cinema and architecture. With the open in 2015 of the new headquarter in Milan, the experimental vocation of Prada Foundation and the constant research for new correlations between different languages have been strengthened. A research that realizes itself in historical exhibitions, designs in collaboration with artists, large retrospective, performa- tive arts projects, film festivals, and activities which have explored creative exchanges among visual arts, cinema, media production, technology and science.

30 Program | VISITS

Fondazione Prada The course will include one day visit to Prada Foundation. With the responsible of Foundation and some of the professors, students will have the opportunity to deep and experience the place, in order to understand its peculiarities and to gain a full awareness of the workshop site.

Art Defender - Musei della città During their staying in Bologna, students will have the opportunity to attend some of the most relevant exhibition, museum and artistic manufacturing conservation realities. The visit to Art Defender will guarantee an excellent conclusion of the course on methodologies of approach to the precious, while a visit to the civic museums, a useful opportunity for comment and comparison on the adopted solutions.

* the timing and methods of the visits will be confirmed according to the regulatory evolution regarding the containment of the contagion from Covid-19 31 Placement

Lamborghini Road Monument, project by: Chaiyothorn Songtirapunya, Pichayut Vacharavikrom, Napone Chinwatanakit, Nitiwath Thipakkarayod, Pathawee Khunkitti Placement | OVERVIEW

Internships and collaborations: the career orientation service

For each student, the classes and the the worhshop will be followed by a period of collaboration or internship with different partners of YACademy. This stage aims at improving the students’ skills and will offer them the rare opportunity to work and interact with some of the most important firms in the world. By enriching their experience through internships and collaborations, students will have the opportunity to build a solid network of relationships which will be useful to accelerate and imrpove their professional development. Here follows a list of some of the professional firms, partners of YACademy, that are more relevant in relation to this course’s topic.

33 Placement | ALUMNI

Paride, Giulia and Michele De Lucchi

YACademy allows me to discover different designers and humanitar- ian architecture points of view that helped me define what I want to do. Paride Zambelli

I think the academy is a valid space to give useful tools to fill the gaps of university education. A place to meet people that share your thoughts. Giulia Lodetti

Paride Zambelli and Giulia Lodetti attended the course Architecture for Humanity, 2020 edition. Through the course they have been selected by Michele De Lucchi for the participation in INoltre, the project of Unipol Group for the rehabilitation of Milan suburbs. BUM, the project of Giulia, Paride and David Villegas is currently in phase of realization and will lead, in summer 2021, to the inauguration of a new urban market at Milan City Hall 9.

more info on: www.yacademy.it/alumni

34 Placement | ALUMNI

Carmelo, Alessia, Tiziana and David Chipper- field Architects

I was impressed by the academy’s openness to dialogue and the versa- tility of the course based on the specific needs of individual students. Tiziana Tasca

YACademy allowd me to realize a dream: to work at David Chipper- field Architects has always represented my main aspiration. Carmelo Legato

During the course we had the opportunity to face and to personally collaborate with those architects at whome we usually look in awe and admiration and that we study on books and magazines. Alessia Ianiri

Carmelo Legato, Alessia Ianiri and Tiziana Tasca attended the course Architecture for Exhibition, 2020 edition. For the workshop they developed an exhibition project in collaboration with Automobili Lamborghini. At the end of the course, they have been selected for a collaboration with David Chipperfield Architect Milan.

more info on: www.yacademy.it/alumni

35 Placement | PARTNER FIRMS

Ferrara Milan Milan Copenhagen

He mainly deals with the transformation processes The philosophy adopted by Michele De Lucchi’s studio, Founded in 2000 from the merging of four world BIG is a Copenhagen, New York, London and Barcelo- of the urban and local landscape. He does so on a large aMDL, seeks to maintain a steady interaction betwe- renowed Italian fine art shipping companies, Arterìa na based group of architects, designers, urbanists, land- scale where architecture can investigate and try to give en architectural thinking, industrial design and global created a “company system” that combines professiona- scape professionals, interior and product designers, re- a solution to the different conditions of reality. He also communication. This transverse approach is backed by lism, investment, training, research, and new technology searchers and inventors. The office is currently involved does so on a small scale where he looks for new under- Michele De Lucchi’s personal research and international in order to guarantee the protection of works of art and in a large number of projects throughout Europe, North standings of the traditional knowledge that is typical of experience acquired through more than forty years’ work. valuable goods both in transit and in storage. America, Asia and the Middle East. BIG’s architecture minor architecture. In this sense, he mainly focuses on emerges out of a careful analysis of how contemporary the local classic settlement patterns. life constantly evolves and changes.

antonioravalli.it amdl.it arteria.it big.dk

Gijs Van Vaerenbergh emmanuelle moureaux architecture + design Milan Bologna Tokyo Leuven

From its foundation in 1985, David Chipperfield Ar- The aim of their multidisciplinary research is to give a Born in 1971, France. Emmanuelle Moureaux is a Fren- Gijs Van Vaerenbergh was born from the collaboration chitects collected numerous cultural, urbanistic, com- shape to the relation between different knowledges crea- ch architect living in Tokyo since 1996, where she establi- between two Belgian architects and artists, Pieterjan Gijs mercial, recreational and civic projects. The Studios in ting a continuous dialog among theory and architectural shed “emmanuelle moureaux architecture + design” in and Arnout Van Vaerenbergh. The collective of architects London, Berlin, Milan and Shanghai give a contribute to practice. They think about the composition as a dynamic 2003. Inspired by the layers and colors of Tokyo that built was born in 2007. The distinctive feature of the studio the wide variety of projects typologies. David Chipperfield relation between theme and functional program, a rela- a complex depth and density on the street, and the Japa- is the production of works of art that refer to the world Architects has been awarded of more than 100 international aestethic that allows to reveal hidden tools useful nese traditional spatial elements like sliding screens, she of architecture without actually being architecture. The tional and excellence awards for designing. to a urban philosophy relevant to the project. Through a has created the concept of shikiri, which literally means intention is to allow the viewer to live an alienating and strict methology they experiment obsessively the rela- “dividing (creating) space with colors”. She uses colors engaging experience. Among the most famous works is tionship with the shape connected to the composition’s as three-dimensional elements, like layers, in order to Reading between the lines, built in Borgloon (2011). metaphor. create spaces, not as a finishing touch applied on surfaces. Handling colors as a medium to compose space, her wish is to give emotion through colors with her crea- tions, which range from art, design to architecture.

davidchipperfield.com diverserighestudio.it emmanuelle.jp gijsvanvaerenbergh.com

36 Placement | PARTNER FIRMS

Pisa Paris Bologna New York

Heliopolis 21 – founded by Alessandro Melis (curator Jean Nouvel Design is a multidisciplinary team enga- Founded in 1984, today Open Project is a multidiscipli- Daniel and his partner Nina Libeskind founded Daniel of the Italian Pavilion at the 17th International Archi- ged in furnishing design, interior design, scenography nary structure, organised in order to develop all aspects Libeskind Studio in Berlin in 1989, after winning the com- tecture Exhibition at the Venice Biennale) and Gian Luigi and multimedia graphic communication. Jean Nouvel’s of architectural and engineering projects, from the petition for the construction of the Jewish Museum. In Melis – is a design studio known internationally for its oeuvre follows the tradition of philosophical architects concept to the supervision of the operation. For OP, the February 2003, the studio moved its offices from Berlin high rate of technological innovation and its attention to who consider design as a holistic practice to be practi- project is not limited only to the technical-architectural to New York when Daniel Libeskind was selected as the climate. Heliopolis 21 – with partner Nico Panizzi, asso- ced at every stage. Urbanist and architect, Jean Nouvel operation: an essential element becomes the capacity construction manager for the new World Trade Center ciates Ilaria Fuzzetti, Filippo Mariani, Laura Luperi and a is also a designer and does not like to be labeled. His to correlate the complexity of the economic and market development. The firm deals with projects on different team of about ten engineers and architects – is respon- professional work does not see any difference between aspects with their project experience so as to organise scales with international urban, cultural and commercial sible for the general setup project of the Italian Pavilion the design of a chair and the design of a building. the operations in urban areas of reconversion and upgra- works that bring out architecture as an optimistic practi- at the 17th International Architecture Exhibition at the ding according to integrated planning strategies. ce. Libeskind architecture emerges from the idea that a Venice Biennale (2021) in the name of reuse, recycling building must be expressive and reflect contemporary and resilience. life.

heliopolis21.it jeannouveldesign.fr openproject.it libeskind.com

Innsbruck Milan London Dornbirn

Snøhetta began as a collaborative architectural and Graduated at Politecnico Milano, he wins a competi- Founded in 1979 by Zaha Hadid, recipient of the Pri- Zumtobel is a company that is a part of the Zumto- landscape workshop, and has remained true to its tion for the interiors of Musée d’Orsay and, established in tzker Architecture Prize in 2004, Zaha Hadid Architects bel group. It is a leading international manufacturer of trans-disciplinary way of thinking since its inception. Our Paris, he works on the restoration of the Museum of Mo- (ZHA) has redefined architecture for the 21st century professional interior and exterior lighting solutions. For work strives to enhance our sense of place, identity and dern Art at the Centre Pompidou first, the restoration of with a repertoire of projects in the interrelated fields of seventy years, Zumtobel has been developing innovative relationship to others and the physical spaces we inha- the new French School at Louvre’s Cour Carrée later and urbanism, architecture and design that have captured and customized lighting solutions, capable of meeting bit, whether feral or human-made. Museums, markets, also on the refurbishment of Nantes’ inner town. Since imaginations across the globe. The ideology within each the highest demands in ergonomic, economic and ecolo- reindeer observatories, landscapes and dollhouses get 1996, he has been working and living in Milan, where he design is applied with a light touch as well as principled gical terms, as well as giving added value from an ae- the same care and attention to purpose. opens the Studio Italo Rota. The projects of the practice discipline; engaging the city with an act of attraction sthetic point of view. change according to the subject, the scale and the typo- rather than imposition. Employing advancements in logy – from a museum to a church, from a casino to a design, material and construction technologies, ZHA is conference hall or an urban intervention – while showing a global leader in the application of Building Information a global approach due to a high expertise in exhibitions, Modelling (BIM) in the design, construction and opera- events and temporary structures. tions of buildings.

snohetta.com studioitalorota.it zaha-hadid.com zumtobel.com

37 Rules

Seduction Pavilion, project by: Alessio Tamiazzo, Federico Silvestri Rules

I. General indications 8. the matching of the students to the professional bodies for the II. Prerequisites training period is under the total and complete discretion of YA- (both for physical and virtual Cademy’s scientific committee, which will keep the host firms’ availabilities into account; 1. Being fluent in Italian or English (pre-intermediate fluency, at attendance) least level B1); 9. the students can refuse the training period/collaboration opportunity they receive from YACademy’s Placement office; 2. being students or graduates from one of the following courses: 1. The courses will be taught in Italian (in case there are foreign stu- 10. the training period/collaboration will start within 3 months from the • Landscape Architecture dents, a simultaneous translation service from Italian into En- course’s end, which corresponds to the conclusion of the exam • Architecture and architectural engineering glish will be activated); session for online students as specified at p. 8.b, par. V; • Preservation of environmental and architectural heritage • Preservation and renovation of cultural heritage 2. the admission to the courses is limited (max. 35 students per cour- 11. at the end of the courses, participants will be given a certificate of • Design se: 25 in presence and 10 online) and the admission is based attendance; on a selection whose criteria are reported in section III; 12. to receive the certificate of attendance, it is fundamental to: The selection board can admit applicants who hold a diffe- 3. the courses will be held at YACademy’s headquarters in via Borgo- rent certificate after examining their CV, portfolio, motivatio- • have completed the workshop activity (certificated by the nuovo, 5, Bologna, Italy; nal letter and, possibly, interviewing them; workshop course professor) 4. YACademy reserves the right to modify the calendar and the pro- • have attended at least 75% of the classroom lessons 3. completing the application procedure as reported in par. IV; gram for a better operation of the courses. Possible modifica- tions will be previously communicated to the students; These conditions apply to students who will attend the cour- 4. paying the administration and enrollment fees. 5. the course is made up of two parts: se physically. For the online students, the relevant conditions are reported at par. V. • lessons • a 32-hour workshop 13. to have more information on the courses, it is possible to contact III. Admission the course tutor at [email protected]; 6. at the end of the course, YACademy’s Placement office will guarantee to each student an internship or collaboration proposal 14. it is necessary that the applicants who come from extra-EU coun- 1. The applications will be assessed by a selection board which will whose duration and conditions will depend on the hosting firm; tries and want to attend the course physically verify the terms assign a score from 60 to 100 to each applicant; and conditions for visa release prior to the publication of the 2. the selection board’s members are appointed by the executive bo- 7. in order for the student to activate a training period, as described at provisional ranking, so as to be able to start the courses accor- ard of YAC srl; p. 6, they must: ding to the set schedule. YACademy’s staff is available to relea- • have completed the workshop activity (certified by the work- se any document - within the area of its competence - that may 3. the selection board’s verdict is unquestionable; be necessary for visa applications and release. shop course professor) 4. each applicant’s final score will be composed by: • have attended at least 75% of the classroom lessons • CV (max 30 points) These conditions apply to students who will attend the cour- • motivational letter (max 20 points) se physically. For the online students, the relevant conditions • portfolio (max 50 points) are reported at par. V. 5. besides any other information that the applicant deems interesting,

39 Rules

in order to be complete, the CV must also contain: 12. in case two or more applicants obtain the same score, priority will The uploaded files shall be in .jpg or .pdf format and of a ma- be given to the applicant who has received the highest score ximum size of 10MB; • the year of graduation and degree mark, for those who have for their portfolio, and in case of an additional ex aequo, the already graduated; non-graduated applicants should speci- priority will be given to the applicant who has made the admini- 6. the application will be evaluated by YACademy staff, once the ad- fy the presumed date of graduation and presumed degree stration fee payment earlier as specified at p. 5 of par. IV; ministration fee payment has been made and all the required mark. documents have been uploaded; • indication of the level of English proficiency according to the 13. the selection board may require a motivational interview for some CEFR standards. applicants; 7. at the end of the revision of the applications, on the day of publication of the provisional ranking, the applicants will be informed 14. the date of the motivational interview will be agreed upon with the 6. on the basis of the scores, a provisional ranking will be formed and of their status in their online private area: applicant and the interview will be carried out via video call; published in each applicant’s online private area. The best 35 • ADMITTED WITH SCHOLARSHIP applicants for each course will be admitted according to the 15. if an applicant does not show up for the interview, they will be auto- • ADMITTED (an additional field will be activated in order to scores described at point 4 in this section; matically excluded from the admission. upload the bank wire receipt for the enrollment fee) 7. a scholarship (full coverage of the enrollment fee) will be granted to • NOT ADMITTED the applicants ranking 1st to 5th; the first 5 ranking applicants – regardless of their chosen type of attendance, online or in IV. Enrollment The applicants shall be aware of the status of their applica- presence– are assigned the scholarships univocally: in case tion in order to act accordingly in case of admitted applican- one of them refuses the scholarship, this cannot be assigned ts’ retirement; to any other applicant; 1. Access www.yacademy.it; 8. in case of admission without a scholarship, the applicant must pay 8. the applicants ranking 6th to 35th (included) will be admitted to the 2. fill in all the required fields in the personal details form; the enrollment fee of course after the enrollment fee payment (3249€ for physical 3. at the end of the registration procedure, the applicant will receive attendance and 2198€ for virtual attendance); • 3294 € (2700 € + VAT) for those who will participate physi- an email (check the spam folder in case this email is not in the cally 9. the applicants ranking from 36th on will not be admitted to the inbox) with username, password, and a confirmation link: click • 2196 € (1800 € + VAT) for those who will participate virtually course, but may be admitted following the retirement of some on the link to confirm the registration;

of the admitted applicants. In this case, the course tutor will get 4. log in to the online private area with the activated username and with a single payment and upload the bank wire receipt on in contact with the applicants within 10 days from the publica- password and choose the course to which you want to apply; their online private area within five days from the publication tion of the provisional ranking; of the provisional ranking; 5. for the application, the following documents are required: 10. according to enrollments and retirements, after 14 days from the publication of the provisional ranking, the official ranking will be • a copy of a valid identity document 9. not paying the enrollment fee will exclude the applicant from the published in the online private area of each applicant; • motivational letter (max 200 words) course; • CV (also in Europass format) 11. all the admitted applicants, who have either received a scholar- 10. the enrollment fee (3294 € for physical attendance and 2196 € for • portfolio (free format) ship or not, will be contacted by the course tutor in the days virtual attendance) must be paid by bank wire to the following • administration fee payment of 73,20€ which can be sent following the publication of the provisional ranking to confirm IBAN (Solution Bank S.p.A.) IT45X0327302400000600103285 through PayPal or bank wire (following the instructions on their enrollment and the type of attendance of the course (phy- indicating the following reason for payment: “name and sur- the private account area); sical or online); name of the student; course title; enrollment” (e.g. for student

John Smith’s enrollment in the Architecture for Exhibition cour-

40 Rules

se: “John Smith; Architecture for Exhibition; enrollment”). As 4. the interpretation service from Italian into English will be guarante- 13. the assessment interview will take place within 4 weeks after the for the upload of the receipt of payment, please, follow the in- ed to the students who participate in the course online; end of the classes (which corresponds to the conclusion of the structions on your online private area. workshop) on a date that will be communicated with at least a 5. the course enrollment fee for students who will be admitted without 7-day notice; a scholarship and participate in the online mode is reduced to € 1,800 +VAT; 14. if a student is unable to take part in this assessment interview, a second date will be set within 21 days after the first scheduled V. Virtual attendance The students who will take part in the course in the online mode: date; From 2020 YACademy offers the opportunity to participate in its courses with virtual attendance. The online participation in YACa- 6. will be able to attend all lessons, except for the parts of the lessons 15. if a student is not available on any of the two dates, they will not demy’s courses can take place in two different modes: which involve a visit or a workshop (as described in the chapter have the right to access the post-course Placement service “Program” of the course brochure); provided by YACademy. 1. live streaming; the lessons will be accessible through an online pla- 7. will be able to participate in the workshop activities without any tform, therefore it is necessary that the students have a com- limitations (by carrying out their project revision via video call puter with internet access; the students who take part in the with the workshop tutor) live streaming of the lessons will be given the opportunity to ask questions and interact with the teachers according to the 8. will have access to the post-course Placement service and will be lesson delivery mode and with moderation carried out by YACa- granted a collaboration/internship proposal with the partners demy staff; of the course, provided that: 2. deferred streaming: the lessons will be recorded and made avai- • they have completed the workshop activity (certificated by lable to students within 3 working days from their delivery so the workshop tutor) as to allow attendance to students who live in different time • they have passed a final assessment interview (certified by a zones that are not compatible with the Italian classroom time- commission made up of at least 3 professors appointed by table. The lessons will be uploaded on a specific web portal the whole teaching staff and whose final judgment is unque- with access reserved to YACademy students. Therefore, it is stionable); necessary that the students have a computer with internet access. The students who attend deferred-streamed lessons can With regard to the interview mentioned at point 8.b, it is specified send their questions to YACademy staff who will proceed to that: forward them to the teachers. 9. the interview will take place via video call; For the students who will participate in the course virtually, either in live-streaming or deferred-streaming mode, it is confirmed that: 10. the interview will take place in Italian or English, according to the student’s choice; 3. there are no different registration/evaluation procedures or different 11. the evaluation commission will be composed of at least 3 mem- rankings: all applicants who wish to participate in the course bers of the teaching staff; physically or virtually are considered equally in the selection and, once they are admitted to the course – either with a scho- 12. the assessment interview will focus on the contents of the lessons larship or without - they will decide how to join the course (i.e. section of the course; physically or virtually);

41 Rules

10. maintaining the firms listed in the course brochure, a complete list VI. Notes of hosting firms will for the training periods will be given to the students at the beginning of the course; 11. The result of the educational program (hereafter named “project”), 1. This whole document constitutes an integral part of the Terms and including any (available) intellectual and/or industrial property Conditions of the service; rights on the project, it is held definitively by YAC srl, which the- 2. the applicants agree to the Terms and Conditions when they regi- refore acquires the exclusive right to economic exploitation, as ster; well as reproduction, in any way or form, including the rights to use, execute, adapt, modify, publish on any media channel, 3. administration fees and enrollment fees are not refundable; exhibit, reproduce and distribute the project - also for marketing 4. if an applicant retires from the course after paying the enrollment and advertising purposes -, carry out editorial reviews, create fee, the enrollment fee will not be refunded; derivative works based on it, and license the project - or some of its parts - to third parties, in any form, mode or technology 5. the administration fees and enrollment fees can be paid by a third including the “right of panorama” without any limitation of time party, provided that the reason for payment correctly refers to or place. the applicant as indicated at point 10 of section IV. 6. YACademy declines all liability for missing communications depen- ding on incorrect information given by the applicant or missing/late communication of address change (compared to the one indicated during the online registration), and for mistakes attributable to third parties, chance or force majeure; 7. in case an applicant declares false or untrue statements regarding details necessary to the course enrollment, in addition to the sanctions envisaged by Article 76 of the Italian Presidential Decree 445/2000, the applicant’s paid fees will not be refunded. False or untrue statements declared by the applicant may bring to an action for damages carried out by those affected; 8. applicants will be held accountable for the personal data they provide and the promoter does not assume any responsibility for wrong data provided. The promoter, according to privacy poli- cies, has the right to verify the applicants’ data by requesting a copy of an identity document regarding the data of the registration; 9. the access to the courses and to the training periods can be su- spended for disciplinary reasons or force majeure;

42 Main sponsor

Sponsor

Headquarters Contacts

YACademy Antonella Grifa Via Borgonuovo, 5 - 40125 Bologna Tel: 051 3510739 www.yacademy.it e-mail: [email protected] facebook: yacademy2018 ig: yacademy_bologna