DIO

ROCHESTER RADIO A RICH AND GROWING MARKET (Continued from page 10) ; GM: Tim Lyman; OM: 6.2. Businessman Langston put Cooper; afternoons: Scott Spezzano; second -oldest station, WWWG was Gina Tolomeno; PD: Martin Moore; WDKX on the air in April 1974 as one ratings: 10.9 -11.6. When Tom Mitchell launched in 1925 as WHEC and was a MD: Miles Roty; mornings /after- of the first black -owned FMs. It's took the PD reins of this station in longtime powerhouse owned by the noons: various. SUNY /Brockport's been urban ever since, and Langston 1982, WPXY -FM was in the course of Gannett Co. Later it was top 40 radio station runs classical music and remains involved with the station evolving from AC to top 40, going WAXC, where ratings magnate Tom information from 7 a.m. to 6:15 p.m., full -time. 104DKX is involved in a from automated to live in 1983. Now Birch was once an announcer. "The rock to 10 p.m., and then features constant barrage of community activ- it's "Power Hits 98PXY," the mar- Spirit of Rochester" has been in its special shows each night ranging ities ranging from AIDS awareness ket's only top 40, having outlived current religious format for 10 years; from reggae to heavy metal or blues. to keeping youth in school and rais- letters, this 50,000 -watt, clear-channel both WMJQ and WHFM. (The only it celebrated its anniversary in June WBSU just increased power and can ing the consciousness of Rochester AM has always been heavily flavored other top 40 to show in the ratings with 10 giveaways a day. It runs be heard from the edge of Buffalo citizens about the homeless. "That's with news and information and now here is the WMJQ (Magic 102) Buffa- taped programs from 7:30 a.m. to 2 throughout greater Rochester. It is the one great satisfaction I get out of plays very little music. Although no lo-no relation to the onetime Q92.) p.m., then switches to Christian mu- updating production studios with WDKX," says Langston. "I've never longer the dominant station it was A mainstream, relatively tight sta- sic. It features foreign -language pro- equipment donated by crosstown sold the station [because] I'm afraid until the '80s, GM Murphy considers tion (30-40 titles), 98PXY will be using grams on the weekends. WXXI. that whoever bought it wouldn't con- WHAM the market's only viable AM WXXI (1370); 5,000 watts; owner: tinue all of the human projects." Re- and says, "Just like in the old days, Rochester Area Educational Televi- cent promotions include a Karyn the billings are better than the rat- sion Association; GM: William J. White "Secret Rendezvous" in Jamai- ings." Pearce; VP /PD: Mark Boardman; ca and sending two listeners to Los Other WHAM facts: GSM Arnie mornings: Walter Gabalski; after- Angeles to appear in a new Whispers Rothchild was involved in the launch noons: Liz Klein. WXXI -AM signed video. of radio station credit card promo- the Club MTV tour as its seventh on July 2, 1984, with the National tions; WHAM recently sent one birthday party this summer -giving Public Radio programming that its morning co-host to Alaska to exam- away large blocks of tickets and host- FM had been running. Today, it also WCMF (96.5); 50,000 watts; owner: ine the oil spill firsthand. That was ing a preconcert VIP party with Milli features local call -in shows with Bob Stoner Broadcasting; GM: Suzanne followed by a petition drive protest- Vanilli. Morning man Wax has been Smith and Sile McGrath. Its news McDonald; PD: Stan Main; MD: Dave ing rising oil prices that garnered with the station for two books and team wins local, regional, and state Kane; mornings: Brother Wease; af- 990AM 10,000 signatures. It's the flagship Mitchell is encouraged by a 25% in- awards, and it launched an Albany, ternoons: Janet Merriam; ratings: station of the recent U.S. Open golf crease in that daypart during the N.Y., bureau in October 1988. The 15.3 -17.4. The market leader has fea- WEZO (990); 5,000 watts days, tournament. spring book. WPXY -AM signed on in station enjoys phenomenal listener tured rock since 1969, beginning as a 2,500 nights; owner: Atlantic Ven- WIRQ (93.3); 37,200 watts; owner: 1947 as WVET -a station launched loyalty. progressive outlet, falling behind its tures; GM: Jay Meyers; PD: Chuck West Irondequoit Central School Dis- by WWII veterans. In this decade, it WXXI -FM (91.5); 45,000 watts; Burkhart /Abrams Superstars rival Lakefield; MD: Delly McKay; morn- trict; GM: Kathleen Sullivan; PD: was N/T WPXN, then adult stan- owner: Rochester Area Educational WMJQ, then becoming Jeff Pollack's ings: Tim Salata; afternoons: Chick TBA; mornings /afternoons: stu- dards in 1981 -83. Afterwards, it shad - Television Association; GM: William first consultancy client and tighten- Watkins; ratings: 3.0 -2.9. Once coun- dents. Another high school student owcast its FM until December '84, J. Pearce; VP /Radio: Mark Board- ing up under PD Trip Reeb in the ear- try WNYR, this station took the station, this one is also off the air for when it became a full simulcast. man; PD: Christopher Wienk; morn- ly '80s. Overnighter Uncle Roger has WEZO calls when Atlantic Ventures the summer. WRMM (101.3); 50,000 watts; own- ings: Simon Pontin; afternoons: Mor- been with the station 14 years. MD/ took over in June 1988. It's currently WITR Henrietta (89.7); 1,000 er: Atlantic Ventures; GM: Jay Mey- decai Lipshutz. WXXI -FM debuted midday jock Kane has been there running Transtar's AM -only adult watts; owner: Rochester Institute of ers; PD /mornings: Chuck Lakefield; Dec. 23, 1974, with NPR and classical eight. Brother Wease, the onetime standards format and using the slo- Technology; GM /OM: Lucian Sa- afternoons: TBA; ratings: 6.1 -5.5. programming; it's been exclusively concert promoter who joined the sta- gan, "Favorite great songs and won- maha; PD: Paul Hocker; MD: Doug Once owned by Malrite, this station classical since the AM debuted. It tion to do sales, eventually becoming derful memories from the '40s, '50s, Gerum. RIT's station programs an al- was Bonneville easy listening, then presents live and taped recordings of the best -known example of a morn- and '60s." ternative format with jazz and reg- Drake -Chenault's Evergreen format. local musicians, including the Roches- ing man from the civilian ranks, has WFRW Webster (90.7); 18,600 gae blocks. It features live local When Atlantic Ventures took this ter Philharmonic Orchestra, Eastman been there five. Although the station watts; owner Family Stations. Like bands Monday night and the longest - station over in May 1988, it became School of Music, Hochstein Music is associated most with GM Peter other Family outlets, this is a block- running reggae show in the country soft AC Warm 101.3 -a format School, and university groups. Two Coughlin, now at WGKT /WPHD Buffalo, programmed mixture of religious (10 years) with Denise Dorb. launched with saturation TV adver- of its weekly shows with Richard WCMF's GM since January has been music and teaching programs origi- tising-and the WEZO letters went Gladwell and Michael Lasser reach Suzanne McDonald, who grew up in nating at Family headquarters in to its AM. Programming features in- national audiences via NPR. Accord- Binghamton, N.Y., and was previous- Oakland, Calif. clude 40 minutes of continuous music ing to Arbitron, WXXI -FM is the sec- ly GSM at Stoner's KSO /KGGO Des WGMC Greece (90.1); 2,050 watts; hourly, no talk weekends, no-repeat ond -rated public station in nation. Moines, Iowa. Recent promotions in- owner Greece Continuing Education; 316 days that last from 6 a.m. to mid- clude a station birthday party at New GM: Carl Vennett; OM: Lee Rust; night, and a Sunday night jazz show. York's featuring the PD /MD: Eric Gruner; mornings: Ju- CLASSIC FM The station recently co-sponsored the Doobie Brothers and ticket give- lie Hall; afternoons: Greg Lefebre. Adam Walsh Center Million Hole In aways to Paris for Pink Floyd and to The market's jazz /adult alternative WKLX (98.9); 50,000 watts; own- One, in which a lucky golf shot was WISH (js fm Las Vegas for "Tommy." outlet, the 15- year-old WGMC is er /GMs: Bob Dodenhoff & Dan worth $1 million dollars. about 60% instrumental, 40% vocal. It Wachs; OM /PD /mornings: Bill Tod ; WRUR (88.5); 1,000 watts; owner: recently celebrated its anniversary MD: Rich Albert; afternoons: Jim Ed- University of Rochester; GM: Chris - WZSH South Bristol (95.1); 50,000 with a concert featuring Gapman wards; ratings: 6.0 -5.8. Launched in tos Pathiakis; PD: Rob Sikora; MD: watts; owner: Great Lakes Wireless Jones, K and the Kats, and Inside 1939, this is one of the nation's oldest Alison Palphryman; mornings /after- Talking Machine; GM: Jim Doyle; Out. FMs. Once top 40 WHFM, this sta- noons: various. A block- programmed PD /MD: Alan Bishop; mornings: Jer- WHAM (1180); 50,000 watts clear tion became pop- leaning country out- college station that also has a carrier - ry Warner; afternoons: Mike Burns; 22 channel; owner: Lincoln Group, Ltd.; let WZKC, then, in August 1986, be- current AM. ratings: 7.4-5.7. Launched in 1948, the WDKX (103.9); 3,500 watts; owner: GM: Jack Murphy; OM /PD: Jeff came classic rock WKLX under con- WVOR (100.5); 50,000 watts; own- market's easy listening (or instru- Andrew & Gloria Langston; GM: An- Howlett; mornings: Karen Grace & sultant Gary Guthrie. When it ers: Lincoln Group Ltd. (Albert mental AC, as it bills itself) outlet drew Langston; OM: Andre Marcel; Brian Simek; afternoons: Rush Lim- couldn't make a major dent in Wertheimer and Jack Palvino); GM: was once part of a five -station agri- PD /mornings: Jeff Grant; MD /after- baugh & Dr. Dean Edell; ratings: 9.5- WCMF, it went to "Classic Oldies" Jack Palvino; Asst. GM /PD: John El- cultural network in upstate New noons: Kevin Morrison; ratings: 5.2- 8.7. Begun in 1922 with different call and is currently consulted by Scon- liott; MD: Jay Philippone; mornings: York. (Dick Clark once read news on nix's national PD, Rick Peters. (Scon- Tony Matthews /Dee Alexander/ one of the stations). Previously a nix, having supplied seed money for Dick Tobias; afternoons: Tom Keller; "Music of Your Life" adult standards NETWORKS AND SYNDICATIONS the station, doesn't own WKLX but ratings: 9.0 -11.0. Previously an oldies outlet as WYLF, WZSH went live un- (Continued from page 17) maintains a relationship with it.) Pro- FM, WVOR adopted its current gold - der new owners July 28, 1986. Li- motions include a daily $99 "loyal lis- based AC format in 1978. It's now censed to a popular New York ski re- Helton, Westwood One Radio Networks, one hour. Broadcasting, one hour. tener lunch," a $99 cash prize for lis- calling itself the "New WVOR" to sort, Wish 95's tower is on Bristol Aug. 7 -13, Al Jarreau, The Jazz Show with Da- Aug. 7, Dolly Parton, Country Today, Mil tening at work, and $99 in gold every promote its "four-in -a -row with no Mountain and also covers Utica, N.Y. vid Sanborn, Westwood One Radio Networks, two Broadcasting, one hour. night. WKLX does its own oldies con- talk" posture. Recently it finished a Its promotions include a Loyal Lis- hours. Aug. 7 -13, Dwight Yoakam, Westwood One Pre- certs and will sponsor the Grass "Winners Sweepstakes" that distrib- teners Club -with more than 12,500 Aug. 7.13, Pink Floyd, In Concert, Westwood sents, Westwood One Radio Networks, one hour. Roots and Johnny Rivers. uted $80,000 in prizes. The station's members -and "Dancing in the One Radio Networks, 90 minutes. Aug. 7 -13, BeBe & CeCe Winans, Part 2, Night WMHN Webster (89.3); 1,000 Heart of Gold charity operation helps Park" concerts. Aug. 7.13, Eddie Money, Superstars Rock Con- Scene, Westwood One Radio Networks, one hour. watts; owner: Mars Hill Network; needy individuals on a one -time basis. cert Series, Westwood One Radio Networks, 90 Aug. 7 -13, "One Of The Boys" Take 1, The Lost GM: Gordon Bell. This religious sta- Asked for a unique aspect of the sta- Claude Hall was Billboard's radio minutes. Lennon Tapes, Westwood One Radio Networks tion went on the air Feb. 29, 1988; its tion, PD Elliott offers "the fact that editor from 1964 -78; he is currently Aug. 7 -13, Preview Of Moscow Music Peace Special Series, one hour. format is 97% rebroadcast from we're as community-related as we an assistant professor of mass com- Festival, High Voltage, Westwood One Radio Net- Aug. 10, Bon Jovi: Live Call -In Program from WMHR Syracuse, N.Y. are. Our people on the air grew up in munication at SUNY /Brockport. works, two hours. Moscow, Westwood One Radio Networks Special, WPXY (1280); 5,000 watts/ the area." Barbara Hall is director of PR for Aug. 7 -13, Woodstock Special: Crosby, Stills, 90 minutes. WPXY -FM (97.9); 50,000 watts; own- WWWG (1460); 5,000 watts; owner: Rochester's International Museum Nash & Young /Richie Havens, Classic Cuts, MJI Aug. 11, Woodstock 20th Anniversary Special, er: Pyramid; GM: Bill Schoening; Anthony Brandon; GM: Sue Bahner; of Photography at the George East- Broadcasting, one hour. United Stations Programming Network special, OM /PD: Tom Mitchell; MD: Chris OM /MD: Peter Quartieri; PD: Chuck man House. Together, they co -auth- Aug. 7 -13, Richard Marx, Rock Today, Mil three hours. Leary; mornings: Larry Wax & Mark Salvia; ratings: .5 -.9. The market's ored "This Business of Music."

BILLBOARD AUGUST 5, 1989 21