DOCUMENT RESDRE
ED 128 027 JC 760 463 AUTHOR Andersen, Roger C.; Reed, Dale TITLE A.C. C. Community Survey. INSTITUTION Allegany Community Coll Cumberlano, Md. PUB DATE Aug 76
NOTE 79p ; B st copy available
EDRS PRICE MF-$0.8 Uc-$4.67 Plus Postage. DESCRIPTORS Community Colleges; *Community Surveys; *Evaluation; Information Needs; Institutional Research; *Junior Colleges; Program Planning; *Public Relations; Research Methodology; *School Community Relationship ABSTRACT A community survey was conducted by. Allegany Community College (ACC) in July of 1976 with five objectivesin mind: to provide the college Public Relations Office with basic information to assist it in reaching the community; to assist the college in evaluating effects of its promotional efforts in the community, and to try to determine opinion relating to ACC's service to the community; to determine reasons underlying community selectionof ACC as a place to continue education; and to assist the college in program planning. The survey was conducted by telephone using work-study students who uere trained in'the use of thesurvey instrument. Trial calls were utilized to developa level of proficiency_with the instrument and to reduce the possibilityof injecting bias through the interviewer. The population selectedwas a 4% sample of all residential telephone numbers from thecounty telephone directory. The percentage of the sample population reached was 3.4%. Thirty separate analyses of each survey question were performed utilizing the number and percent of respondentswho answered each item. The data are extensively broken down in this report and narrative analyses for each item are included. Thesurvey instrument, a flow chart of the survey project, anda breakdown of survey results by sex and location are appended.(JDS)
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A. C. C. COMMUNITY SURVEY
B Y
Roger C. Andersen Director Office of Institutional Research
Dale R. Reed Director Public Relations Office
ALLEGANY COMMUNITY COLLEGE AUGUST, 1976 PERMISSION TO REPRODUCE virWTEM MATERIAL TESS oppv- HAS SEEN GRANTED C
TO ERIC AND ORGANICATIONS UNDER AGREEMENTS WITH OPERATIN-G OF EDUCATION THE 1.) S OFFICE FURTHER REPRODUCTION OUTSIDE THE ERIC SYSTEM MISSION OF THE COPYRIOHTREQUIRES PER OWNER
No part Of this report may be used or reproduced without the expressed writ_ten permission of the Authors.
LE Ac1rs
Many individuals assist the Officn of ins tutional Research and the
Public Ealations Office in this (.....ffrunitystudy. Mrs. Jane Buoy, secretary
to the DIrector of Public Relatiop was involved in the project throughout
erving as one of the extractors of the samplefrom the Allegany County telephone
tory and a supervisor for the student callers.Mr. Richard K. Dayton,
or of the CO Telephone Company in land, provided needed dataconcerning
the ALlegany County telephone directory. Miss Debra Roth provided all of the
clericai.support for the project andaided in some of the initial stagesof
analysis, Sister Ann Luciano of the Universityof Massachusetts provided valuable tnformation concerning the telephoneinterview process and assisted in the preparation of the telephone packagethat was constructed for the callers.
ThanIs are also extended to the personnel ofthe College who allowed us to use their facilities for the telephoning phaseof this project. Also Jim
Williams, John Moore, ancl the key-punchpersormel of the computer center are to !-)e warmly thanked for their essential contributionto this surveY- Finally.our "family" of student telephone callers without which the important data for this survey wouldnever have been gathered are to receive our acknowledgeatent for their valuable -ervice to this projectand the College as a whole. TM3LE OF CONTENTS
PAGE
Acknowledgements
Introducti .... 4 .. = . § ... 3
PurposL of the Study
Review of Literature......
Allegany Community College
and its Community......
Methods and Procedures of the Study. Population for the Survey...... a.a...... 12
Data Analysis .15
PresentatIon -f di' Results 16
Results Results section one; Breakdown by Total Response and by Sex 17
Results section two; Breakdo by iocation...... 28
Appendices 47
A. Copy of Student Callerrs Survey Instrument... 47
Br. Flow Chart of Survey Activities...... 51
Remarks Concerning the TELEPHONE-CALLER PACKAGE used for A.C.C. Community Survey... .53
D. Results section three: Breakdown by Location and Sex 55
Referen ...... = ...... 74
4 LIST OF T TABLE PAGE NUMBERFORTYPEOF ANALYSIS PERFORMED ONSURVEY QUESTION: TOTAL RESPONSE RESPONSE RESPONSE BY RESPONSE rY SEX BY LOC. LOC. & SEX _ _ A have you ever visited the ACC campus? 27 27 39 65
What was the reason(s) for your vis 27 40 6
If you haw: never taken any type of credit ccr.%rse through ACC, may we ask why not? 26 26 46
If Ar-, rre?fL courses were offe ed in a cc!nter closer to your home (such zls your local high school), would you
take an ACC credit course? 25 25 43 I 70
What local newspaper do you read? 18 18 30 56
1.,rhat local radio station do you listen to most frequently? 18 18 31 57
Nhat time of day do you 19 19 32 58
Uovou watch Channel 8? 19 19 59
What ihows do you -atch on Channel 8? 19 19 60
The semester tuition for an Allegany County resident attending ACC full-time 23 62
The current credit enrollment of ACC including both full-time and part-time
students 23 I 23 I 37
ihe part of the ACC credit student body that is over 21 years of age is approxi- mately.... 24 24 38 64
How do you feel ACC is serving the community? 21 21 41 67,
How can ACC provide the most useful information to you? 20 20 35 61
_ youropinion, which one of the following education programs should be expanded in this area? 25 44 71
At the present time,whatone t.pe of educational program or activity would
be of greatest interest to you? 26 I 26 I 45 72
What are the most important reasons that you would oontinue your education
at ACC? 22 22 I 49 69 * QuestionCdid. not receive enough response since it disse_ ed a response from another question,and -hence, is not presented here. question R was thrown out be.cause a wording flaw was found at the time of analysis. Question T concerned the estibliihment ofa mai ing list for -future Public Relations Surveys, and hence,was not includita in this _repoTt, US]EIfLS1
The caiçrehensive ccmtnirity college as we kn it today has undergone
three major series of- transitions under which it obtained its many unctioris
and services The first major period. may be tenr evolution and l,ted fran
1850 to 192J. This first and longest peried saw the idea and ths aCCpt5ble
practice of the iunior college (as it was rrost iironly called then), a
separate institution offering the first two years of baccalaureate ctricua
Next, the- concepts of terminal and sni-professionai education in t1e junior
college gained widespread currency with the foundation of the ?merican Association
of Junior Colleges which expa led its initial definition of 1921 in thyear 1.925
to include the concept of occupational education.This secoM peri, 1920-1950,
in which vocational education in the college received its greatest support and
ac1edgrt since the twoyear college- nvrt had started reflected the
societal need for such fieks This jod might appropriately be. called
-ion Firialy, the thid period which dates approximately frcm 1945 to the
present might be called the carinuxuty college pericd In this pericL the final
develont of adult education and carniunity serices began to becccie a strong
part of the mnity college.
Hence, the carehens1ve rrunity college of today owes many of its nst
iirrtant features, najr ly the concepts of transfer education, vocational/career prc9rams, arid adult/continuing education, to three periods of the history of the
twojtr institution. It is t:se three maln features that constitute the carrehensive czzrniunity college of today, altughmary other factors, suth as the iirq!ortant role of stixient services, are alsoa vta1 part and interlinkirq 6 -1- e11t _ all three of the above caTvrtunity college services.
Allegany CorriTlunity College 71-1 \uqust of 1976 will have celebra
fifteenth anniversary. In the very meaning of the term, Allegany CollegE
is indeed a comprehensive ccxrrrninity co1iee. Similar to the growth and history pattern of the cimnity college itself, A.C.C.'s first few years showed the primary domination of transfer oriented programs. Nexe the College,Saw the
introduction and wide acceptance of careerJvocational programs added to its many
programs of study. These programs enjoy a great deal of student interest today
and indeed are a source of identif cation with the fine name that Allegany
Community College enjoys in its 1T:niJ and through its state awl national boundaries. Finally, in the acadenic year 1970-1, Allegany Community College
_tarted its adult eduetion program which has experienced phenomenal growth
five years of its exIstence . Tied in with the Important function of
services, this adult education program has reached a wide range of people in the liege's community and shows no signs of decline in the tremendous interest and enrollment it has received by members of the communi
As a true cxiitiunity college, Allegany Cemmunity College must be-responsive to the needs and desires of the ruinity it serves.Although this important feedback is obtained through many informal channels and from a multitude of
the College thought that at this time of both accomplishment and reflection
, an objective analysisconcerning the College's community should e performed.
In order to obtain important caniiunity feedback on a wide range ics of interes' to Allegany Community College, the cooperative efforts of the officeof Institutiona.
P,pseareh and the Public Relations Office of the College were used to design, perform, and analyze this COMMUNITY SUPVEY. 7 PURPOSES CF TEESXY
As an overall goal the COMMUNITY SURVEY s created. and desi lea to obtain valuable community feedback concerning a -wide range of questions thait were
tant to Allegany Community College.After consultation with the President's
Council of the College, the Office of Institutional Research and Pliblic Relations
Office of the College decided that the design of the survey instrument (question- nai e) should have as its foundation the following five objectives:
SURVEY OBJECTIVE: TO provide the Public Relations Office of Allegany Community College with basic information to assist it reaching the community.
SURVEY 0 TO assist the Col ege in evaluating the e fect of its promotion efforts within the community; to try anti determine the cxrirainity awareness of the College.
SURVEY OBJECTIVE: TO determine an overall opinion concerth the afectiveness of A.C.C. in serving the community.
TVE: TO determine the reasons why the ciinurity would continue their education at ,A.C.C. and how .A.C.C. mould rate in their selection.
SURVEY 0 TVE: TO assist the college in program p tial community demand for programs and extension
With the approval of the President of the College and his admini trative council, the survey was born although many cf the planning stages ani design questions had already been solved. The survey igas scheduled to bet-Fprformed
:ing the riDnth of July during the summer of 1976. REVIEW OF LITERATURE
x a se- ch through the literature regarding community surveysas
by jntutjons of higher education and specificanyon th
college level, the conclusion must be drawn that there is definite lack of substantive re n this type of study.
Frostburg State College, a four-year institution in Maryland that is also located in Allegany County performed a similar carmurilty urvw for its constituency in May of 1972. In the section of their report Survey
dealing with reviewing the-litPrature concerning the community survey, they state:
Surpris ngly enough, research on the caiinunity which the college is located is a much talked about topic but one that receives very little serious consideration in terms of actual survey research.
After broadly reviewing same sources that related more to the "philosophi:_l" avoidance of particular diiiiculties that may arise due to lack of ccmmunication
between the public and the institution, the report conclude :
Generally, the literature revealed that community surveys of the interview variety are well thought of but seldom performed.One may conclude that surveys are regarded as wholly in-house enter- ises and that results generated do not find their into the literature....While a lot of lip-service, , is paid to agsessment of image, to f what people "really think" about the institution, to determining what people know aboutthe institution, very, very few colleges take thetrouble bp really find these things out. Speculation prevails, and the institution responds in perhapsvery significant ways to "gut reaction" from very few people.-
9 One s did prove helpful in the preparation stage of the A.C.C.
Community Survey was the Community Awareness Survey as performed hv Florida
Junior College at Jacksonville. In many of the planning stages of the
ty survey, this document proved to be extremely helpful although procedural techniques and objectives wer- different for Allegany .-ouimunity
College and Florida Junior College.
1 0 CCM:UNITY COLLEGE AND ITS 1TJNITY
order to fully appreciate the results of tne COMMUNITY
at least a surface knowledge of Allegany Community College and its community,
Allegany County, shoula be kncMn The following paragraphs are intended to
give the reader a basic foundation ef statistical information concerningthe
county and the College. Note that this type ef quantitative information is surel
not the "best" indication of the general make-up of Allegany County lout it
does serve to provide the reader with an underlying pictureof the college's
community. A brief history of A.C.C. and its rapid expansion is alSo included.
Allegany Can U.ty College is located in suburban Cumberland, a city ef
30,000 people,. Slightly more than 84,000 reside in AlleganyCounty. The towns
Ctmberland, LaVale, Frostburg, and Westernport are considered the only urban
areas in Ai egany County containing 52.5 percent of the county's population.
Allegany County has approximately 22,700 families with the average.eize of the
family being 3.21. Over 85 percent of all of the residents of Allegany County
live in the family unit.
legany County rates next to last in the counties of Maryland in per capita
1flCIT. The figures are even lower in relationship to other counties in this range when it is noted that these other counties havea large vOlume,of rural farm ino:rms while Allegany County is overwhelminglynon-farm families. In 1970,
19.7 percent of the populationwere under poverty guidelines with themedian family income being $8,036. This is over $3,000 below the medianincome for the state of Maryland. 1 1 According to the 1970 Census data, 48. 9 perct of the people of
Allegany County have completed four or rrore years of high school with the median years of school completed for persons twenty-five years of ageand older hotng 11.8 years. The unip1oyrrnt rate for the County for 1976 has always been in double digits and twice the rate for the state of Maryland.
The average monthly unemployment rate for the 1976 ye fram 3anuary to May) has been 14.7 percent compared to a 6.8 percent figure for Maryland.
The College, wthen in the Carver School on Frederick Street in
1961, had limited facilities and a small faculty students were generally recent high school graduates.The responsibility of the College was then, as it is today, "to provide the citizens of Allegany County and its environs with low cost, high quality education."
Moving the College to the modern campus on Willow Brook Road in 1967 has provided new portunities for the College to serve the ccimiunity fully. ACC offers 36 different areas of study in two-year curricula and one-year certificate programs. Technological and preprofessional studies in career programs prepare students to seek employment in such fields as secretarial science, allied health, forestry, media hnology, and electromechani 1 technology.
The fall snester of 1975 showed a total of 1629 students enrolled at
College in its credit offering and 2,376 students enrolled
College's non-credit adult education proyiam.Hence over 4,000 students were enrolled by A.C.C. in the first semester of the 1975 1976 academic year.
12 OF "NE REMY
In deciding the ent avenues to approach a j ious and
isive as this oarraunity both offices had to he aware of
present constraints of time, money, and interest involved in this 'oject.
Because of a multitude of factors, it was decided thata teleFhorle survey
would be employed. Some of these factors include the availability of students
employed under the College's work-study program to be tiny trainet-and toper
form as callers for the study, the constraint of money thata large mailing
would most definitely produce, the known cooperation of the CO Teaephone
Company to supply needed statistical information for the study, and the avail-
ability of telephones at the College in the evening hours.
With the idea of the survey being performed via telephone in.
established, the next important step was to design questions for
would both be unbaised and straightforward and also provide the answers to
surveys objectives which were stated earlier. Built in contrainte were the
length of the questionnaire (decision: must be less than 5 misiutes when per-
formed over the telephone), the actual format and placing of survey questions,
the desire not to try and request "sensitive" information from thda,
(ale, hmily income, etc.), and an overall format that would producea significant
return and a low percentage of refusals among respond exits that were-reached.
An initial draft of the COMMUNITY SURVEY was developed by bothoffices.
Through some informal testing of the questionnaireby both offices, Some alter- ations were made in both the wording and spacing ofspecific questions. It was decided that during the training sessionscheduled for the callers that their 13 - 8 - feedback would also be obtained in producing the final draft of theactual
instrurnt. Indeed, they uld be the ones who, after a night's trial performance, would nost definitely note many of the possible diffi- culties that mdght arise in the wording, format, or general style of the instrument. Hence, their feedback was essential in producing the final draft of the COMMUNITY SURVEY questionnaire.
A list of students who were to serve as callers for the survey was obtained from the Director of Career Planning These students were. and asked if they would be interested in being a part of this College
The seven or so students who did express this Lnterest were requested ta stop by the Public Relations Office the next timethey e at the College in order to obtain a Telephone Caller Package that was ns cted for this survey by the Office of Institutional Research. Thestudent e to study thds and to bring this report with them to the firsttr ssion in order to be able to fully discuss the many areas covered in acicage
During the training session, the package was rarefully explained and the purpose of the study stressed. It was stated that the sdledule for the was a demanding one although in time certain alterations in hours of calling, calling from locations other than the College, etc. were posible. After the ini 'al explanations of the survey itself and the telephone package, many imrortantspects of telephone surveying were brought up to the students, the most important one concerning the aspect of bias in the telephone interview itself. Although each of the callers had the identical "flcw-chsrt" which supplied them with the exact wording in their introduction to the respondent, how to handle aany situations that might possibly come up, how to terminate the telephone call, etc., it WaS certain that even with the rermoval of meny of the barriers to possible bias that the student would have with this standardized format, a certain ancunt of the student's personality must come through to the 14 the training session not to respondent. In this realm, it was the aim of
t's basic personality/speech Emma any types of wording/ad lib comments thatmight alter the respondent's replieS.
After this "theoretical" session, thestudents were sent to the phones
some practice aglephonecalls. Each caller was to be both the caller and
the receiver of the survey from anothercaller. It was felt in this way that
the student caller would receive s of basic training concerning his
general style of conveying the survey (itwould probably be the first time that
he/she had actually performed the survey) andalso what it was to irt. on the
"receiving end." After this very controlled stageef training, a Second series
of telephone calls were made by the callers.These calls mere to College
personnel who were contacted beforehand thatday and agreed to serve as arespon- dent for this night for the survey. Hence, this second type of acatrolled
stage for the callers gave them theexperience of interviewing sameone who had
never seen the qaestionnairebefore (and many of which knew nothi13 about the
survey itself) but who expected acall concerning the survey. The. callers were
few of them would betaped that evening in onder forthe-group as
a whole to both hear, .analyze,criticize, and eomplement many of thacemponents
of the survey instrument itself, and thecaller's general perforMance. In this
discussion session following the trial telephone calls thetapes wecreaplayed
which produced a great deal of positive feedback.Also many altelations were
made in the questionnaire itself as a resultof this caller feedback Hence
the trial draft of the survey instrument was nowready.
At the end of this two-hour training session thecallers we
they felt they needed one more night of experimentation under similar controlled
situations as they experienced at this training session.All inaicated that did not feel that this was necessary and the next night the actual survey started. 15
10 The hours of 7 to 9 at night were selected forthe te1ephie survey mainly because of the availability of outside linesat the College. The survey ran from Monday to Friday during the month of July Durang the period adaytwie and afternoon schedule was established for some callerswho either additiona time to devote to the survey or who could not meet thenighttime hours any more.
After careful evaluation of same callers, some wereallowed to origthate calls from their home. This allowed them to perform many additionalphone-calls since their schedule was more flexible and it also allowedanother free outside line at the College for an additional caller
Five additional callers were added at a later date tosuppleMent the original callers and replace the few who had to drop outbecauce ce vacation schedules or their summer school course load atthe College. These,eallers underwent a similar training session as theoriginal callers and ilad, the
"advantage" of receiving feedback from the originalcaller population at this training session.
16 POPMATION FOR THESURVEY
ation selected fcc the Ct4TiJIr1 SURVEYwas a fo_
sample of all residential telephone numbers from the 1976 MarchAll
County telephone directory. This percentage sample was decided upOU aftera
study of both the number of respondents involved in varioussampleS and the
resources available (callers and outside lined at the College.
The sample was drawn from the telephone direcbory viaa fanatic' al" sampling technique. After esoer1oe from
and determination of the number of respondents that must he calledart order
to reach the desired four peecert sample, a total of 130 tel
added to this figure in orderto leable to replace the telene numbers
that were not possible to be reached. Hence with this figure, ana havingthe
umber of pages involved the directory, was determined that acertain
nuMber of names mere to be drawn from each page of the directory.Fer the
purposes of the study, this figure was about 14 names per page of the dinecto-
Hence, transparencies .4/erevade in which 14 areas of the transparencywere
"highlighted" (these areas corresponding to the columns of the telephone directory). Placed over a full page of the directory 14 tel would be highlighted on that particular page. In case one or memo telephone numbers ware not residential,a system was devised that the person extracting the numbers would oontinue up cc "down" the column oontaining the name order to obtain a. residential telephone number. (Other technicalities of the drawing of the samplemere involved including half pages, 17 12 Three persons wereInvolve the sample from thtelephone
directory. Por each of the numbers that were drawn the extractor waS to fill
out a "respondent answer f th the information concerning the-number
order that the caller could attach this form after calpletion of the. survey hdth
that particular t.
Statistics caving the population ofthe
telephone response are contained below. As can be seen, because of -the very
large number of calls that could not he carpleted this number greatly exceeded
the "intuitive" e2timates of 130 mentioned earlier), the ctual pcpulation reach
was 3.4 percent. it should be noted that these (almost 300) calls that were not
eached were tried at least two times in hope ofacarpi tion (ex:eluding
d soonnected lines and "wrong numbers").Also note in the data pTesented teio,
that 229 r or 23.1 percent of the respondents that were reached refused
to respond to +le survey. Whether this peroentage is high or low is
determine because these respondents were reached for theLS
refused after heing reached) they are part of the response population of thissurv
SURVEY STATISTICS
# Of residential telephone numbers in 1976 MarchAI1E Directory = 28,952
% Of population desired in survey 'a 4-Fercent
To be reached for a 4 percent sainple. = 1,158 Of additional numbers added for replacement purposes 130 # Of telephone numbers drawn from directory = 1288 Of telephone numbers attempted = 1288 # Of telephone numbers where respondent was not reached* = 298 Of telephone numbers where respondent was reached 990 # Where respondent refused to participate in survey = 229 # Where survey was completed = 761 Actual percent of population reached = 3.4 percent 18
-13- * Reasons for this include;phone being disconnected, wrong nun s ible errors in the extraction ofthe sample), e ent's number not answered, ebueafter at least two attempts, etc. Many resources W2e devoted to trying to being this numberdown to the "projected" replacement popiiation of 130, but most were unsuccessfu/. Perhaps the actual timing of the survey, during the summer/vacation period, was the greatest factor irthis mesult. AMLYSIS
An issue of amount ocncern after it was decided the 06ject1ves of the study were to be and what questions were to be a1 was wila possible
analyses were desired for the survey.
In order to be used by most persons unaware of statistical tileory
Involving parametric and non-parametric devices it was decided thatthemajor thrust of the data analysis should be done with percentages. In this way it was felt that the results would he able to be read and fully understood by
lmost anyone interested in the report.
each question of the COMMUNITY SURVEY a total of 30se ces
formed utilizing the number and percent of respondents who eacr
Responses in Tbtal (1 analysis)
Sex( 2 analyses)
sponses n (9 analyses)
Responses by Sex arri Locati 18 analyses)
Because of insufficient return from certain locations, a few of the analyses were not applicable and wure not performed. However the data an the following pages breaks down almost every item* by these thirty separateanalyses.
*One-item of the questionnaire, Question Rlhad to be thrown out because of an un- foreseen error in a response category that could have biased the results received to this auestion. fUSENTATION OF THE RISULTS
With the survey questionnaire containing 20 items and each i em
being subjected to 30 differ_nt analyses (see previous section), itias
decided to provide most of the results of the major breakdowns in fbe body
f this report and to include other more detailed and specific analyses
in Appendix D.
Heice, the following pageu present the results of the survey items
according to the first three of the four types of breakdowns discussed in
the DATA ANALYSIS sectIon. The first section that foll- -s presents the item
results according to the total response and by the responses brokeh down
by sex.. The second sect on that f-llows presents the results of the survey
items b okan down by the 9 locations used for the survey. (The iota l. response
is also included in the location tables for comparison with the in4ividual
location results to each item.)The much more detailed and specific break-
down of each item by both sex --d locatLon is included in AppendixD.
To present the items of the questionnaire in the following sections,
it was decided to group together the individual survey items that w- e designed
from and intended to answer the particular survey objective. llencgi the items
that relate directly to tle survey objective are included in the Suissection of
that particular survey objective.
For each item of the survey for the particular breakdown of that sect n
(total/sex, location,1ocation-sex), the results of the item are pr-__ented in
a tabular arrangement ith a brief narratIve statement explaining thte.table and
other related aspectsof that item. The table is restricted to a fiequency and percentap statement of the item's response.
21
- 16 - RESULTS SECTION OM
BREAKuom OF 'MEE SURVEY RESULTS BY arrrAL RESPONSE BY SEX S11RVEI OBJECTIVE: TO PROVIDE PUBLIC RELATIONS OFFICE OF ALLEGANY C Cc EGE IC INFORMATION TO ASSIST IT REAChING THE CONMtJNITY
One of the major thrusts of the Community Surveywas to answer the questioro "How could information about A.C.C. best be provided to the community?" In addition to asking this question itself, the survey was interested in exactlywhat types of media 4id..the com- munity use. Through these answers, the Public fklationsOffice can more effectively reach the College's public.
Questions F,G,H,I, and J were specifically concernedwith the usage of the media by the community while question 0 was directedat what way the community felt was ihe-best to become informed about A.C.C. The first four questions were got triggerek(answers/ responses were not supplied to the respondents) butquestion 0 was triggered,
SE ALL FEMALE RESPONSES % CuMberland News (morning paper) 331_ 283 94 28.- 144 28.9 Cumberland Evening Times 516 44.1 139 41. 377 45.1 Cumberland Sunday Times 252 21.5 78 23.4 174 20.8 People's Guardian 7 6 3 4 .5 Allegany Shopper 8 2 6 .7 Other 32 2.7 10 3 0 22 2.6 Don't read a local newspaper 24 2.1 8 16 1.9 N 1170 N = 836 *Multiple responses allowed
With very little variation by sex, about 44% of the respondents indicated that e.ther the local newspaper that they read or one of the local newspapers that they readwas the cumberland_Evening_News., The second and third responses received in terms of fre- quency of response was the Cumberland News (28.3% for all responses) and the Cumberland S nda Times (21.5% for all responses), respectively. These three newspapers accounted- for 93.9%-o_- the total respondent return. Only about 2% indicated that they did_mot zza4_a_19cals-4.e.r.
WHAT_LOCAL R LE FEMALE RESPONSES N % WTBO 208 30.2 64 33.9 144 28.9 WCMD (formerly :UM) 106 15.4 25 13.Z 81 16.2 WCBC (formerly 4(JOK) 55 8.0 20 10.6 35 7.0 WKCO 10 1.5 0 0.0 10 2.0 WFRB 114 16.6 29 15.3 85 17.0 WVM 3 .4 3 1.6 0 0.0 ALP 19 2.8 5 2.6 14 2.8 looh't listen 173 25.1- 43 22.8 130 26.1 N 688 N 189 N 499
s surely possible that the respondent may listen to a number (TE-FM-37Cari(7-ts, question G was concerned with theone that he/she listened to most frequently.from the data presented above, itcan be seen that over 114 of the respondents (25.1P indicated that theyslid.ret.listentoany ofthe_ local_radie stations. The one radio station that received the largest share of the responaeswas WT80 whose 30.2% is almost double that of the radio station that was in second place-WFRB (which received 16.6% of therespondent share). As was the case with question F above,only slight deviations exist to this item when they are broken down by sex. 2 3 la UESTION T TIME OF D Y DO YOU LISTEN?
RESPONSES ALL MALE FEMALE N % N % N % 6:00 - 9:00 a.m. 193 28.3 52 27.2 141 ig77 9:00 - 12 noon 107 15.7 18 9.4 89 18.1 12 noon - 3:00 p.m. 56 8.2 16 8.4 40 8.1 3:00 - 6:00 p.m. 55 8.1 18 9.4 37 7.5 after 6:00 p.m. 107 15.7 40 20.9 67 13.6 all the time 164 24.0 47 24.6 117 23.8 N 682 N m191 N 491
7-77- By far the single time period that most of the respondents listentothe.radio Is from 60_0_to_9:00 in the morning. Almost 30% of the responses received stated that they listened to the radio in this time period. Also note that almost 1/4 (24%) of the respondents indicated that they listened to their localradio allthe time. As the table indicates, these two responses, "6 -9 a.m," and "all thetIme" experienced very little variation in the breakdown bysex. However, two of the other items, "9 a.m. - 12 noon" and "after 6 p.m.", although receivingthe identi- cal percent of responses overall (both 15.7 ) differed considerablyby the sex breakdown.-
Almost twice as many women listen to the local radio from 9a.m. 7_12 noon (18.1% vs. 9.4%) and after 6p.m, menare much more likely to listen to the radio than women (20.4 vs. 13.6%). The other two responseslaa j-joorn."itha "3 6 _p.m." both received less than 107. of all responses and didnot have any significant differences in percent distribution bysex.
12.21S2., ALL HALE FEMALE RESPONSES' N % N % Yes 116 67.8 128 64.6 367 69.0 No 235 32,2 70 35.4 165 _31.0 7 198 N 'm 532
Almost 7 out Of 10 respondents indicated that they_did_wateh Channel 8with little variation evident by the male responses as compared to the femaleresponses.
UESTION J; WHAT SHOWS DO YOU WATCH ON CHANNEL 87._ ALL MALE FEMALE RESPONSES Newe 116 19.9 21 14.7 95 21.6 Spotting Ev nts 199 34.2 69 48.3 130 29.6 Other 267 45.9 53 37.1 214 48.7 582 N 143 439 Almost 20Z (19.9% ) or 1 5 of the respondents indicatedthat they watched Channel 8 although . the news on women were much more likelyto watch the_news than male responses received men. Wale the indicated that theone type of show that they watched was "pprting events" (and this on Channel 8 was indieated by about halfof the maleresponses), this response receivedmuch less attention for the female respondents(29.62). larly shows "other"than news or spprtin$ Simi- by women tha71-177;;n, events were indicated ulnamore frequently receiving an overalrz=rfor all responses. 24 19 -- jp2E.SAI.A.E9.....masEE E MOST USEFUL INFO FEMALE RESPONSES** -let me talk personally with a member of the college staff 161 22.5 46 23.8 115 21.9 -present inforMation about programs and activities through the media 258 36.0 82 42.5 176 33.6 -present information about programs and activities through direct nail 257 35.8 54 28.0 203 38.7 -other 41 5.7 11 5.7 30 5.7
N * 717 N * 193 I N * 524 *Multiple responses allowed **these responses supplied by the caller (question was triggered)
Overall, reviewing the results from the "all responses" column, itcan be seek that two responses both received almost the identical total share of all theresponses, 367.. These two are concerned with informing the community aboutA.C.C. programs and activitie through the media and through dirpct mail. Together these two responses hold over 70% of the return to this item. Hol;ever, ii can be seen that thesetwo itens 4iffer considerably by sex. Male respondents, for example, clearly prefer receivingthis type Of information via the media aa opposed to through the mail (42.5%vs. 28.0%). Female reOpeedents favor over obtaining information through the media linst only bya slisht-margin 38.7% vs. 33.6%). Over one out of every five respondents (and this holdsmp. by the sex breakdown also) indicate that at least one of theways A.C.C. can provide the-most useful information to them is to let them talk 'ersonally witha member of the college staff.
RESULTS OF QUESTION_F What local
The results of this questioncontrast with the known circulation figures for ihe thr CUmberland newspapers. These circulation figuresare as follows: Cumberland News...... 13,717 Cumberland Evening Times.....20,682 Cumberland Sunday Times...... 36,482 The reason for the.apparent inconsistency is that the data from the item indicate thatmore of the respondents read the Cumberland EVening Times than the CumberlandSAnday Times whereas the circulation figures above clearly show this not to be the case. It is thoughtthat the reason that this data arose is that the majority ofrespondents regard the Sunday Times not as a ate" local newspaper butas part of their daily newspaper (either the NewSor ' Even did not mention it as a separate local newspaper-1;W crhis we nct a tI9,red they r creation. I.12.,notte of the responses for Question.P were supplied /.13 the
2 5 SURVEY OB TO DETERMINE AN OVERALL OPI ION CON ING THE EFFECTIVENESS
Que- ion N was specifically concerned withan overall as ssment from the respondents regarding the way that A.C.C. is serving Allegany County. The respondent was given a choice of five responses which ranged from "excellent"to "poor" and also could opt for "no opinion," if this was the case. (Question N wasa trigger question )
QUESTION HOW DO YOU FEEL ACC IS SERVING T COMUNITY?
RESPONSES* ALL RESPONSES _ MALE PEMALE %** Excellent 248 35.3 38.5 65 4.4 37.8 183 35.7 38.9 Very good 271 38.6 42.1 73 38.6 42.4 198 38.6 42.0 Good . 103 14.7 16.0 28 14.8 16.3 75 14.6 15.9 Fair (O.K.) 21 3.0 3.3 6 3.2 3.5 15 2.9 3.2 Poor 0 0.0 0.0 0.0 0.0 0 0.0 0.0 No opinion 59 8.4 17 9.0 42 8.2 N 702 N 89 513 *These responses supplied by caller. (Question was triggered)
**These percentages computed only with op.inionated responses percentages are adjusted to remove the "no opinion"responses.
Responses received to this item cast AlleganyCommunity College ina very positive light concerning the responsibility of the Collegeto serve its community. Almost 907. of all of the responses (88.6%) rate the Collegeas at least good in serving the community, with 73.9%indicating the categories of aza_sztiwand ,excellgnt, Only 21 respondents or 3% of the totalreturn indicated that the College's efforts in serving thecommunity were and no respondeht indicated that these efforts were Leszz When the percentages of thetable are adjusted in order to remove the 59 responses that did not offer an opinion to thisitem, it is seen that this figure on a rating of leastsgood.is raised up to 96.7%,or almost the total response received.
The data of the cable show that there is very little variation to ther-_ronses by sex.
2 6 iJCT VE: TO DETERMINE THE REASONS WHY THCOMMUNITY WOULD CONTINULMIL EDUCATION AT A.C.C. D 110W A C -ULD RATE IN T FIR S. ,ECTIO-
:ions were designed to try and retrieve the two bits of information stated in objective above. After analyzing the data, a structural wording flaw was one of the questions(Question R), which reduced its directed valuconsid- id caused this question to be removed from this analysis.
Question .5is presentea below. This question was concerned with themost : reasons" why respondents would continue their education at A.C.C. A total possible responses were supplied to the respondent (the question wais triggered) 7espondent was allowed to answer more than one if this was applica6le. to
WHAT ARE THE MOST IMPORTANT REASONS THAT YOU -0-LD CONTINUE YOr
AT A.C.C..-A
ALL MALE FEMALE N % 260 41.9 76 41.8 184 42.0 Reputa_ on 84 13.5 21 11.5 63 14.4 r Major Offer-d 58 9.4 18 9.9 40 9.1 fation from a 56 9.0 17 9.3 39 8.9 or Relative 94 15.2 33 18.1 61 13.9 ty of Obtaining 41 6.6 9 4.9 32 7.3 fal Assistance ,C.C. 7 4.4 4.4 19 4.3 N = 620 182 N 4 sponses supplied by caller n was triggered)
ually no differences by sex, location stands as the number one r on indicated tal responses received to this question that the respondents wou3ALcontinue cation at A.C.C. receiving almost 42X of the total return. The eecona reason overall was the lacsa24 of the College, although this was indicated by of all of the respondents, a considerable gap existing between it and location. cresting to note, that men rated the low cost of the College as apmore factor than women, who placed low cos,t third between location OW and reputationt which was ranked by the female respondents as thesecond most reason. gesides the small differences between the male and female respdnses g Lai_Lpal and academic renuta;ion, nosighificant differences can begfound ble for the responses by a sex breakdown.
2 '7 -22- SURVEY OBJECTIV TO_ASSIST THE COLLEGE IN EVALUATING TIEEFFECT_OF ITS PROMOTION l'FORTS WITH N THE CO4UMITY TO TRY AND DETERNIN
A second major area of concern of the CommunitySurvey was to determine: "How much- does the community really knewabout Allegany Community College.?" To try and determine at leastsome indication of this Vcommunity awarenesS," five questions were developed for theCommunity Survey covering the topicsof cost of attending the institution, the relativesize of the student body, the age a the student body, and personal visits of thecampus.
Three questions, K, L, and M were an items that sought to specificallydetermine the community's knowledge of the first three of the topics above. All -three were trigger questions in which respondents were requested to "please select theone (response) that you feel iscorrect or closest to being correct."
Two other items, Questions A and B were concerned with the respondent itsvingvisited the institution andreasons for the visit.
UESTTON K-_THE SEMESTER TUITION FORAN ALLES____;ANISOMI/atalatffila, FULL-TIM_LL
RESPONSES* ALL MLE FEMALE Free 16 2.5 12 2.6 $150 282 43.8 83 47.4 199 42.4 $250 205 31.6 56 32.0 149 31.9 Over $250 141 21.9 32 18.3 109 23.2 N = 644 75 N =469
*These responses supp ied by caler. (Question was triggered)
(THE CORRECT ANSW'R TO THIS QUESTION I $150 )
Only about 44% of th respondents to question K indicated thecorrect answer with 53.7% of them indicating a figure that was much higher than the correctone. One can see from the table above that thereare very slight differences when the results down by sex. are broken Hence, it may be safely concluded that thisitem indicates relative community misinformation concerning the semester tuition for an in-countyresident with more than half who stated an answer feeling that the tuition is considerablymore expensive than it actually is.
ESTION L: THE CURRENT_REDIT moumENT OF ACC INCLUDING BOTH FU -T D PART-TIME STUDENTS IS APPROXIMATELY: kFSFONSES* ALL FEMALE % 800 students 95 14.9 30 17.4 65 14.0 1200 students 219 34.4 66 38.4 153 32.9 1700 students 202 31.7 41 23.8 161 34.6 over 2000 students 121 19.0 35 20.3 86 18.5 N = 637 N 172 N m 465
These reSponses supplied by caller. (Question was triggered) THE CORRECT ANSWER TO THIS QUESTION IS 1700 STUDENTS. -* The Spring enrollment report for 1976 showed a credit enrollmentfigure of 1731. The preceding fall semester hada headcount enrollment figure (both of 1629. fu1l-tis10-and part-tiMM) Almost exactly half (49.3A.) of the respondents underestimated the size ó i the student body of die College. Almost 1 out of every 5 respondents (19%) overestimated the size of the A.C.C. credit student body. Hence, for all the responses received, a total of 67.7% were inaccurate in estimating the approximatestudent body enrollment for A.C.C. From the breakdown of this item by sex, it can be noted that female respondents were much more knowledgeable about this figure than male respondents (34.6% vs. 23.8%). Hence, this item points to the fact that most members of the community do not realize that the College has experienceda considerable amount of growth (especially iu the past academic year in which the student body enrollment grew by over 25%).
QUESTION M: THE PART OF THE ACC CREDIT STUDENT BODY THAT IS OVER 21 YEARS OF AGE IS APPROXIMATELY:
RESPONSES* . ALL FEMALE
About1/4 225 34.4 70 39.8 155 31.4 About1/2 321 49.1 81 46.0 240 50.2 About3/4 108 16.5 25 14.2 83 1/.4 =654 N 176 N - 478
*These responses Supplied by caller. (Question was triggered)
(THE CORRECT AN0WER TO THIS QUESTION IS "about 2
**The spring semester of 1976 figures indicate that 45.2%of the student bo4y was over 21 years of age. The corresponding figure for the preceding fallsemester (1975) is 42.3%. It is clear that A.C.C. is continuously growing older interms of iis student body.
Almost half of the respondents (49.12) stated the correctanswer to this question with incorrect answers indicating that twice the people underestimate rather donover- estimate (34.4% vs. 16.5%). The almost 35% that thought that less than 1/4 of the student body is over 21 indicates an important aspect of the communityawareness of institution: many meMbers of the community still view their community college as composed primarily of young students or recent high school graduates (AA awas in the not-to-distant past). Once again, female responses tended to be mora-accurae than male responses.
2 9 CTIVE: TO ASSIST THE COLLEGELIN'_1E9LALANIALCOMMUNTY DEMAND FOR PROGRAMS AND EXTENSION CENTERS.,
Questions E, P, and Q were concerned withcommunity reaction to College programs and the possibility of moving some of theprograms closer to the people in the community if this would be an impetus to theirenrollment. Question E was not triggered (re- sponses were not given to the respondent), while bothquestion P and question Q were triggered for the respondent.
UESTION E: If ACC CREDIT_COURSE (SUCH AS YOUR LOCAL HIGH SCHOOL) WOULD YOU T COURSE? - =-= ALL MALE FEMALE RESPONSES N- Yes 153 21.3 41 21.1 112 21.3 No 471 65.4 128 66.0 343 65.2 Not sure 96 13.3 25 12.9 71 13.5 N - 720 194
As one can see by scanning across therows of the tab_ above, the resul identical by sex with over 21% of the total response replying that 1.1.-y would.. takean A.C.C. credit course if it were offered ina center closer to the ome. The large majority (65.4%) replied in the negativeto this question with 13.3% notsure, at the time. However, the results of this question providea clear expression for the invest- igation of this type of "bringing the Collegeto the people idea" via the use.of exten- sion centers.*
TION P: NWH C_ OF THE FOLLOTNC EDUCATIONAL PROGRAMS SHOULD_BEL ED_IN5HIS ALL MALE FEMALE RESPONSES* -college degree programs f r students tending _ to transfer to another in titution 172 26.8 54 30.7 118 25.4 -occupational/vocational p ograms 312 48.7 87 49.4 225 48.4 -adult education programs 93 14.5 19 10.8 74 15.9 -community services 51 8.0 13 7.4 38 3.2 -no educational program should he expanded 13 2.0 3 1.7 10 2.2 N = 641 N 176 N465 kthese r sponses supplied by the caller (question was triggered) lith very little variation by sex, almost halfof the respondents felt that occupationay :9.011enal programs should be expanded in thisarea. The second most frequent response ras colle e_de ree _ro rams for transfer students, whichreceived a little laSs than alf (26.3%) the responses thatclacuation al vocational pro,s received. Note that tales were more in favor of expanding thecolge degree_p_salms...eXstudents hile females were more in favor of expandingthe adult _education ro rams of A.C.C. nly 2% indicated they felt thatno educatlaal_p_mpmljEmITIL._
The results of these question seem to contrast with the results from anothersurvey uestion (D) where respondents who havenever taken any type of credit course through .C.C. were asked "why not?" Less than 1% of the total return of this itemindicated t distance was a factor and only about 1% indicatedthat lack of transportation was reason. But Question E above (.4hich was asked of ALLrespondents) indicata5 that ocation is indeed a major factor ina member of the community continuing hisor her ducation at Allegany Community College. 3 0
- 25 - 4F T ONE TYPE OF EDUCATTII2nilLiM121112ELEELITAL Ii ALL MALE 'FEMALE RESPONSES* workshops or presentations about subjects of special interest 119 19.4 34 20.4, 85 19.1 training programs to improve your everyday skills 121 19.8 25 15.0 96 21.6 career traihing 90 14.7 19 11.4 71 16.0 college degree credit courses 59 9.6 19 11.4. 40 9.0 occupational training to upgrade your job skills 223_ 36,4 70_41.9_ 153 34.4 N 612 Nl67 N =445 *these responses supplied by caller (question was triggered)
In contrast to the previous question which dealt with what programs the respondent felt should be expanded in this area (for the good of the areaas a whole), this question was concerned with what educational program or activity would be of .greatest interestto the respondent personally; i.e. which of the responses supplied him/her wouldprove most beneficial or interesting to him/her?
Over 1/3 of all the responses received to this questi n (36.4%) indicated thatthe one type of educational program or activity that would be of greatest interest would be upgrade Although this was indicated a bit more by the male respondents than by female (41.97. vs. 34.4%), bothgroups favored this type of program/activity much more than any other. Two responses were essentially tied for the second most frequently indicated answer with each receiving about 20%; workshopsor -resentations_about sub ects of_special interest, and tT4ining provgrams to_ilnproveyour everydsy skills. Although men indicated a de_inite liking for works1ops ah4_2resenta7. tions:over the trsiningLprograms (20.4 vs. 15.0), women had the two reversecl interve of importance from the men, althougE the difference was much less.
TI ALL MALE FEMALE
221 9.4 1-11.-3 170 S9.7 portation 6 1.1 0 0.0 6 1.4 Classes not appealing 10 1.8 3 2.3 7 1.6 Age 244 43.5 64 48.1 180 42.1 Could not afford it 16 2.9 3 2.3 13 3.0 Classes offered at inopportune time 61 10.9 12 9.0 49 11.4 Too fax away 3 5 0 0.0 3 .7 =561 N = 133 N = 4 *Multiple responses allowed
ly, the response receiving e est share 0 e tota Was Zerecelv The second most frequently indicatedanswer also with aJxu 40 percent of tl 1 was no interest. The only other response receivingmcre than 3 percent of the total classes offereUat e time which received ;1 10.9 percent of the total-return. Very s var aons are br-
**We relabes most airectly tothe responses fromQuestion 0# in whichover respondentsunderestimated theage of the student body replying 3 of the-- part of the ACC credit student that they thought the body that is over 21years of age is approximately 1/4, whereas it is actually1/2; 3 1
26 QUESTION A: HAVE YOU EVER VISITED THE ACC '-', AL FEMALE RESPONSES N % N % N % Yes 419 56.5 145 72.5 274 50.6 No 322 43.5 55 27.5 267 49.4 N =741 N - 200 N =541
The majority of respondents to this item hadvisited the A.C.C.campus tk males indicating this fact by a very large marginover females.
:UESTION B: WHAT WAS THE REASON(S) FOR YOUR VISIT?
RESPONSES ALL MALE FEMALE Classes (credit, non- credit, com. serv.) 100 19.1 37 21.3 63 18.0 Col)ege sponsored cultural events 62 11,8 14 8.0 48 13.7 Member of a community org. using facilities 75 14.3 18 10.3 57 16.3 Graduation (of a friend or relative) 35 6.7 12. 6.9 23 6.6 Tour 62 11.8 21 12.1 41 11.7 Sporting event 85 16.2 34 19.5 51 14.6 Other 105 20,0 38 21.8 67 19.1_ N = 54 N=174 N 350
Almost 1/5 (19,1%) of the respondents who statedthey had visited the campus listed classes as the reason. One can see from the fact that notone of the responses received 207. of the total share that respondentsvisited the campus for a multi- tude of reasons. (The "other" category is reallyan aggregation of inctivival categories lumped together.) The second most frequentresponse from the male respon- dents was their attendance at an A.C.C.sporting_gvent,while females stated for their second most indicated answer that theyvisited the campus as a .rununjr -oranization us n- A.C.0 's facilities.
3 2 TS BY LCCION N..:'1WANAMA NTY BELLE (A? ( L LEGA N\ Cr 11._0 'At .11H, .MM LA V , FRo ST F REEW A' CommunJty College MO AN P WEST VtRGft4I& 'PR CNC. GAP .1..v 's 'FE RNPOR.1 RADIO STATIONS Cumberland. 9 COOL E X RESIDENCE CENTERS FROM ACC WCBC Cumberland. 2 miles 5 1 WTBOWPVMWCMD FlintstoneFrostburg.LaVale approx- 1711 "" 302010 minutes Frostburg WFRB WesternportLonaconing UI 320 5 "u 4535 III Keyser. WKIR Ridoldtown.Mt. eleySavage UI 12.17 2. 3020 5 Ii QUESTION F ; WHAT IkCAL NEYEPAPER (5) 'DD YOU BEAD?* FE:SPERMS A1.1 I Frostbur Flintstome. Lonaconin lasternpirt . 1 N % Cumberland. NLaVale % % Mt. Sava e 1 OIdtown. Rid ele dmgLrlani Paper) News 331 28.3 N 197 27.7 21 N54 N % N % N % t N % N % 22.6 36.5 9 37.5 27 31.4 7 15.2 25.0 ^ 4 40.0 4 20.0 wlargi; Evening I (Evening Pap) 516 44.1 332 46.7 47 50.5 51 9 1 34.5 37.5 1 30 4.9 21 45.7 14 2 1 43.8 10 Peon Le'sxlard; Guardi Sunday 252 7 21.5 .61 155 2 21.8 .3 23 0 24.7 0.0 26 4 17.6 4 16.7 19 0 22.1 09 19.6 19 28.1 03 30.020.0 4 20.050.0 All larLY ShoEsPer 32 8 2 .7 .7 10 6 0.0 1 32 2.02.70L40 0 0.00.0 10 0 11.6 0.00.0 80 0.00.0 0 0.03.1 0 0.000.0 0.00.0 1 17.4 0.0 t Read a Newspaper N =24 1170 2.11 9 1.3121.40 N 2.2 1 N = 8 5.4 N =2 24 8.3 i 0 N = 0.0 N =1 2.2 N0 0,0 N =1 10.0 0.01 N =1 20 5.05.0 Multiple CumberlandAlmostresponses 94 ofEveningallowed the totalTimes: response indicated the largest share (44,17)1 of the total that they read one (or more) of the three Cumberland newspapers, with. the Times.Times.respondentsresults, (indicated are Injicatedfairly p sorvey consistent. they participants read. the Cuaberland of 7 of In, general, the one paper most read by receiving Ranging, from a. low of 0.5% (Westernport.) surveyNews andier participants the:the, 9Cumberland locations.) of different Evening, locntions: Times: and/or toretorn. a. hid, of 97.8Z, (LaVale)', most of the .oken down by locatiOn was: the: Cumberland Eveninv ehe Cumberland Sunday the A11. RespOnses Cumberland WE:MONO: WEAT LOCAL RADIO, STATION DO YOU LISTER TO MOST FREITEMLY? LaVale Flintstone r Oldtown. 14.1030 208 30.2. 158 38.3 15 N 26.,8 18 FrostburgN 19.1. % 5 31.3 % Lonaooning 6, 13.0 Westaraport 0 0.0 % NMt, 4&a9e 19.0 NRi - 'WCMD akamerly 106 15,4 73 17.7 11 19.6 15 16.0 0 0.0 2 4.3 5 23,8 0000220.0 0.0 0 0.0! 14F730.WCIDWMC akamerly 10,55 1.58.0, 34 4 8.2 6 10.7 6 6.4 1 6.3 5 10.9 0.0 1. 14.3 1. 10.0 WEIB 114. 16.6 37 9.0 6 10.7 , 36 38.3 6 37.5 12 26.1 4 16.0 6 0.0 5 71.4: 2: rho 3 .4 1 .2 0.0 f 1 1.1 0 0.0 0 0.0 1 4.0 0 28.6 0.0 0 0.0 0 20.0 0.0 19 2.8 1 .2 3.6 1 1.1 6 0.0 5 10.9 j 9 36.0 0.0 0 1. 10.0 localDon't radio,listen to, N=173. 688 25,1. 1 N105 = 413 25.4 15 = 56 26.8,1! 15 N = 94 1.6.,01 4 25-0 Ovirall,acrois overthe table114 of the survey participants indicated they. don't listen to local radio and this Is consistently noted tbe location breakdown. = 16 '._L9..__32.6 li__..32.sJ__EL2EL-6L---1N=46 N = 25 N = 21 N=7 i=10 'Mountwhile.The,to Savage,radioserve. WYRB station (of.and Oldtown.Frostburg) receiving has the the most largest pooularity share isof seenother to local depend radio on its,stations. location of.'Frostburg, and the constituancl Vaintstore, it Tonacanincan WTBOand is(of able Cumberland) holds the largest share of tbe respondentskr from Cumberland (38.37) and Leale (26.71) WM7%1 H: WHAT TME OF , All Resnses CuMberland LaVale, Flintstone, es, Mt. Sa % L.N Frcntrq 6, NLononicq %, N 1 e NOldbadn % NRie1 % 6 - 9' a.m4 193 28.3 111. 27.7 18 34.0' 27 30,3 31-6 12 21.1, 8 38.1 30.4, 1 2, 9 a.m., - 12 NOon. 7 ' 4: 7 2 16,7 28.6 107 15,7 62 15.5 0. 13.2 1: 14,6 I 21.1 10 17.5 3 14,3 4 17.4 4 33.3! 0 0.0 12 Nbom. - 3 11.m.., 56 8.2 34 9,5 0.0I ., 8 5.3. 7 12.3 2 9.5 3 13.0 1 8.3 , 0' , 0.0 . 9.01 55 8.1 32 8.0 lo 1.8.9I 4 2! 4. 1. ., I 10.5 7.0 0 0.01 After. 6 p..m. 107 15.7 62 1545 " 7 13.2. 17 1941. 45 2 10.5 11. 19.3 9.50.0 2 8,74.3 2 2! 16.716.7 2'0 28.6 All. the time, 100' 11. ,, , 164 1. , CA3 paving the data from question G cnncerning the local radio statinn that survey = 682 24.0 N=401 24.9 N = 20.8 20 = 89 22.5, N =4 19 21-1 articipnt s of different 13locations 22.8 HG N. = 21 28.6 N = 23 6 26.1 N=12 8.3 3 =: 7 42.9 6-9Thealmostlisten a.m.,one 1/4 time to gatheringof most blockthe ftequently,participants; thatin. overreceived 28%question indicated ofene the most H total focusedthey responses return-listened in onftom theall questionthe time.. of when these survey participants. (Who did not listen all the time) was survey particircnts, listen. Overall. 9:00respondentsmostEXaminins a.m.-12:00pnpular listen thislistening noon data all or by the, perind afterlocatinn,, time. 6100for respondents. one can see that with one exception (Oldtown) that. this 6-9 The. time p.m,Idock that was second in the return Note that . a fairly consistent hie percentage, (around 24;) of the by lncation was, usually either a-m. time block is the . - 32 - QUESTION I: DO YOU ; land. QNEL 8? LaValp Frostlxrq 1 Flintstone Lonaconin 4est 1 Oldtcmn All N crtMt. Sava e , 1 Rie Yes 495. 67.8 319 72.7 45; 76.3 53; 21,11 34; 63,0; : 18 72.0 " 12; 235 32.2 ', 120 27.3 14. 23.7 42; 44.2;55.84 15 78.9 20 37.0 ; 7 28.0 9; 42.957.1 70 100.0; 0.0 10 1 90.9 9.1 .Seven of tabulationthe nine locations of. 67.n, indicated that N=439 a. najorityN=59 of the respondents di4 watch. Channel a with an overall .= 95 N = 19; = 54: N=25 N = 21. = 7 N = 11 RIM,ONSES CUESTICO j: T SFUS DD YOU WATCH Ct11 CHANNEL 87 All Responses , Cumberland %. LaVale Frosthurq Flintstane , Mt. Savaqe ', N N . % ', %, 116 19.9 86 22.4 9 16.7 8 13.8 N/A# N 6 16.7 3 13.0. N2 14.3 N/A.N01tn 1 N2Rithelev 18.2 % ppm-tag Events 199 34.21 128 33.3 II 18 33.31 24 41.4 N/A. 14 38.9 10 43.5 2 14.3 N/A 3 27.3 Other. 267 45.9 170 44.3 27 50.0 26 N/A. 16 44.4 10 1 4s 1 .A 43.3 10 - 71.4 N/A 6 54.5 rarticirantsIn 4'every N/A (Nintcase who applicable,answered previously shows other that than they did watch Channel 8. Appli than 5 respomses !sews OT fr_ni,13, events, was the resronse indicated 17 these survey reive tal to this tion. allESTICN 0: WO CAN ACC PROVIDE TIE MST USEFUL 27\701NATleN TD YOU?*
REspoNsEstit ' Curriberland .! LaVale Lona. e: Let me talk pPrsonally NAll Resses: N 4 %, NFrostbur NFlintstone It. Mt. Sa' N01dtow.m. Ridgeley 4 %! with a member of college! ' staff 161 22. 1 91 21. .: 11 16.7 19 20.4 ' 5 ' Present info. about prog. 22.7 16 30.2 ! 8 30.8 6 3 31.5 : 2 18.2 theand activitieswedia through 258 3 ,' 3'4 30.0 1 36.0152 36.8 45.4 36.69 40.9 11 I 30.8 8 40.0 2 25.0 4. !. 36.4 Present info.. About prog. . 20.88 , and activities throxigh. : direct. mail 257 35.8! ! 154 36,8II 23 34.8 31 33,3 6 27.3; 21 39.6! 34.6 6 30.0 3 37..5 4 36.4. Other 41 _ 5.7 N 418 5.0 N = 66 2- 3.0 N=939 9.72 N = 22 9.1 5 9.4 .. N = 261 2,8 N=20,0 0.0 N =0 0.0 1 9.1 **Th ese! Miltiple responses allowed responses suppli ed.. by caller (question was triggered) N=53 N= II mail.aboutThe two programs responses and thatactivities received through almost the the media, identical and present informationpercent of aboutthe return programs, overall and activities(36n are nresent through informationdirect almostNote87 location also this: that: breakdownsame: let percentage this is amount seen to maintain me talk personally with a. member of the for all 9. locations. a fairly consistent: response from location to location. college staff received. over 1/5 of the total resfonses and . - 35 - :QUESTION K: THE: 904ESTER TUITION FOR. AN ALLEGANY COUNTY RESIDEW Amman ACC FULL-TIME IS:*
, s; . , N. Plintstone . La Vele ; Lxwmii t Mt. Savare - Au Frthq 1 Free$150 262 16 43,81 2.5 178 92.3 45.8 19 2 35.2 3,7 31. 2 40.3 2.6 71. 50.0 7.1. 1 21. 1, 40.4 1.9 90 39.1. 0.0 11 1 64,7 5,9 10: 14.3 0.0 50 45.5. 0.0' 1 $250 205 1 31.81 118 30.3 19 35.21 1 26 33,8 4 26.6 29 36.5 7 30.4 4 23.5 4 57.1 4. 36.4 Over $250. 141. 21.911:: 84 21.6 14 25.9 18, 23.4 .' 2 14-3 11 21.2 7 30.4 1 5.9 2 28.6 2. 18.2 * These respcnses supplied ty caller (guesticnuas triggered) - *THE CORRECT ANSWER.HamraMoreCounty than was,TO resident halfover of$250.00. attendiA6the all. full-time. Tuassurvey participants for 7 of the 9 locations overestimated=SUM: IS $150the, semester tuition fox an alleeany Of those: that overestimated this figpre, over 40thoweit that the correct - 36 : - QUESTION L:. TIE CURRENT CREDIT Ermariman CP AOC DELUDING DOM FUEL,TME AND PAM-TIME Lai Vale IS TELT:* RESPCIEES * * N Orterland N Fostbq , Flintstone % Inaü, N s t NMt N H % 800 Students !1 1 95 14.9 55 14.4 8 15.1! 10 1 13.2 3 18.81 9 17.0 6 26.1 2 11.1 1 1200 Students 219 34.4 121 31-8 18 91 1 14.3! 1 10.0 1 34.0 29 38.2 J 56.3 20 37.8 7 30.4 7 38.9: 4 40.0 1700 Students. 202 31.7 122 32.0 16 30.2 26 34.2 1 4 25.0 16 30.2 7 30.4 7 38.9 , 2 28.6 2'. 20.0 Over. 2000 ;Students 121. 19.0 83. 21..8 .: 11 20.8 11 14-5 0 0.0 i 8 15.1 3 13.0 2 11-1 0 O.O 3 30.0 **These:*erim ODRRECTresponses AhZWER. supplied it MI5by calier WESTION IS 1700 maws) (Iluestionmas triggered)= = =. = Lb N N = N = &most1700For 1/5 respondents:students- of the respondents from all locations overestimated except Cubberland In the total response: less than 1/3 of all the current credit enrollment. of !iik.C.C. and. Lai/ale, at: least half underestimated! tha, survey participants responded !with the correct figure. correct figure of QUESTION Mt THE PART OF THE ACC CREDIT STUDENT BODY THAT IS OVER 21 YEARS OF AGE IS APPROXIMATELY:* FIESKINSES* All ses Culter32md IaVale , Pros Flintst ésternixixt N 1 Mt. Say e Oktn Patoat 1/ 4 225 34.4 132 33.7 26 40.7 1 27 34.2 35.3 15 28.3 12 50.0 4 22.2 1 14.3 Rie1ev2 20.0 About 1/2 321 49.1 195 49.7 21 38.9 39 49.4 1 52.9 28 52.8 8 33.3 10 1 4 About 3/4 108 16.5 65 16.6 7 13.0 13 16.5 2 = 11.8 10 = 18.9 4 16.7 4 22.255.6 2 28.657.11 I N7 =1 10.070.0 4116CAD *ITEM*.rhese COME= responses ANSWER TOsupplied. THIS QUESTION by caller IS. (question "About vas 1/2"..) triggered) asestimates,Flintatonestudent, In,compared tbe, hot, were,total (52.97),to thatabout preAominantlyresponse is Lonaconing.314. over of 21years all ones: locations,(52.8Z). ofof underestimation ebunt about Zbvue half (55.61),ofwith the almost respondents: Oldtown twice (57.1Z), and age. This: estimation was, most accurate. in, Cumberland (49.72), Frostburg (49.41), correctly estimatedas matly theanswers ,part received of the. indicating,A.C.C. credit about 114 PlAgeley (70.01). The incorrect CUESTICIN A: HAVE YCO EVER VISITED THE ACC CAMPUS? , , . A_LJL .....1.11111LICILOALA x+,..o....w...... Yes 419N 56.5 J, r N271 61.3 % N % N46 47.4 % N % 14 V steErDrt % NMt. % Nold, % , RidgeleyN % , 322 43.5 38.7' 47 79.7 12 63.2 24 42.1 4 14.8 1 12 57.1 1 14.3 ! 2 16.7 N = 171 12 203 51 52.6 7 J11.7 36.8 33 57.9 23 85.2, 9 42.9 6 85.7 10 83.3 The one location in whiCh 0, = 21 N = 7 N = 12 The(57.1%).respondents other five answeredlocations Only in.these four .y.21 canto be this broken item. thedown largestinto two: body of locations had a majority of LaVale was them followed respondents had visited. the the respondents visited by Flintstone (63.2%), A.C.C. campus was laVale the. A.C.C. campus. Cumberland (61.32), and in which almost 8. Mt. Savage. out. of 10 dentsLonaconing,visited had the never (42.1%).A.C.C. visited. campus did have a largeThe other three locations, that A.C.C. campus. percentage (treater than 40%) (Westernport, Oldtown, and further sub-groups. tbat bad.Ridgeley)The first indicatedgroup, their that This would include. response indicating theyover had8 out of 10 respon- Frostburg: (47.4Z) and! . 39 QUESTICN B: Min FOR YOUR VISIT? All land. LaVale Pros los THE ;mai Cs) Plintstone thnatxür 1 N % % , Westcrnport Mt.. % Old 1 Non-anedit,Classes (Credit, cam. Ser.) ; 8 N 100 19.1 69 19.9 13. 20.6 14,8 2 14,3 4 16.7 N/All 2 11.8. 1 Cbliege spcnsared. j N/A N/A cultural events. 62 I 11.8 40 11.6 8 12-7 7 13.0 1 7,1 3 12.5 1 3 Maher. of a Joarnmity N/A , 17.6 N/A. ' N/A ' mg. using facilities 75 14.3 ' 41. , Graduation (of a friend 11.8 13 20.6 10 18.5 4 28.6 3 12.5 VA. 3 17.6. N/A H N/A. or relative) 33, 6.7' 4, J 1 I 25 7.2! j 1 6.3 7.4. 8.-.3 , Tour 62 , 0.0 N/A u ul-u i 11.8 39 11.3j 7 1 N/A N/A 111, 21.4j 2 lj j Sporting event. N/A 2 11-8 , N/A. 85 5. , .' 16.2 j 57 16.5 8 12.7 9.3 2 .7 8.3 'i N/A j 14,3 Other 105 20.0 1 75 21-7H 0 15.9 13. 13.03 29.2 WA, 5 29.4 N/A N/A. 14.3 , ------24.12 N N =3 24 12.5 1 N/A N = 172 11.8 N/A N/A a. #wide multitude of reasons, withN/A (ot Applicable) indicates can be seen, overall and in the different no one fewer.reason thanin any 5 of' the locations receivine: responseslocations., received the to ,.this respondents question indicated that Areater than 301 of the,. total.. they visited the A.C.C. campus for QUESTION HOW DO YOU FEEL IS ;
All N % %**' 1 N land laVale % FrcsN. % 1 NFlintstone %, N %, 1 N Wes ter2rt % NMt. Savaqe NOldtown % NRi.e1 %. Excellent. 248 35.3 36.6 156' 37.3 28 47.5. 29 42.1 1 9 16.7 9 36.0 6 31.6 2 28-6 1 9.1 , 32.2H8 Very' Good, 271. 38.6 42.1. ,, 161 38.5 15 25.4 30 33.3 7 36.8 30 55,6 11 44.0, 8 42.1 2 28.6 7 63.6 I 2' - ' Good 103 14.7 16.0 1 66 15.8 7 11.9.126,8! ' 13,3 5.6. 10.5 101 18.5 2 8.0 2 10.5 1. 14.3 1 9.1 Fair (0.K.)' 4 , 21 3.0 3.3 11 2.6 1 5 0 0.0 1 1.0 0 0.0 0 0.0 0 0,0 . Poor 0 0.0 0.0 01 O.Oj 0 0.0 0 0.0 0 0.0 0 0.0 0 0.00.00 0 0.0 0 0.0 1 0 0.0 Nbini N = 702 59 8.4 - - ' 24 5.7 5 = 8.5 14, 15.6 2 10.5 4 7.4 3 12.0 1 3 = 15.8 2 28.6 2 18.2, **These percentages*These responses computed supplied only with by opinionated. responses (percentages are adjusted to na1.7er (goestiockWeS triggered) remove the "no cp .$) = ii efforts,A.C.C.leastWith small pod.the: axe deviations highest:at least rating goOd.by location, of all ofthe: the large locations majority with of 91,6% the respondents:of all view the College as serving the In the (unadjusted) percentages, presented However, the average: for all of the locations, (all of the responses of the survey) was . for the locations; in this table, the city of Cu eriand gave responses: received answering, that the. Coilegets community at stillin, veryany ofhigh. the 9with locations 88,6% respondingresponded. thatthat theACC wasCollege is, serving the community servins the: community poor, - 41 - on . a rating of at least, good. No one . QUESTION S: 'MAT ARE TUE MST INFORMANT REASONS THAT YOU WOULD CONTINUE YOUR EDUCATION' AT ACC? All N.CuMberiand Lavalp %; Frostbur 1 %, l' old Location 260N Responses 41.9 175 45.2, % 1 N N Flin±StOrN 6. 40,0. N 30.4.'. Wes- NMt. N N Academic Reputation. 84, 13.5'1 51. 26 45,6 18 28,6 14 8 .47.1 6 40.0 2 40.0 , 5 33-3 Particular Major 13.2 9 1548, 1 9 14.3 1 6.7 7 15,2 2 11.8. -, 2 13.3 0 0.0 3 .0 Offered 58 9.4, 36 9.3, 7 .,. :... 1 9 14.3 '2 13.3 2 4,3 0, 0.0 0 0.0 0 0. 2 13.3 Recommendation of , , RelativeA Friend or 56 9..0 30 7.8 6 10.5, 643, 6 1340 4 23.5, 2 0 0.0 L 2. 13,3 Low.Obtaining.Passibility Cost Financialof' 94 15.21, 51 13,2. 6 10.5, 15 4 23.0. 13,313.3 11. 23.9 3 17.6 2 13.3 2 40.0 2 13.3: Assistance, from ACC 41 6.6 29 7.5 2. 3,6. 4 6.3 ., 1 6,7 2 4,3 0 0,0 1 6.7 1 20.01 I. 6.7 Other 27 4,4 15 3.91 1 1.8. ' 1 4 1 *These responses supplied by caller (question = N . was triggered) N = 57 N=63 4 6.3 N = 15 6.7 = 46 8.7 N=17 -0.0 N=2 15 13.3 0 = 5 0,01 N=150 0.0 AlleganytheirLocation edueation Communityis, the at: reason ColleiseA.C.C. most though often Itscited total by surveyshare ofreanondents 15.27 of all g localities The secon4 most frequently: received response, by 7 of the ranges far behind location's almost 4270.of the total res: as the factor in the 9'continuation of' locatiens: was the: low coat of. nse. 42 =MIEN E: (SUCH AS MAR LRCM MGR MOM) SCUD YOU Th PiD EMIT commis WERE MIMED IN A 171: NAll NCumberland N LaVale Frostburg % Flintstone Lona:ming % Wes % % % 1 1 N Yes. 153 21.31 95 21.9 9. 15 1 18 19 3 15.8 16 30.2 N 8 N ld N 29.6 3 15.8 1 14.31 1 0 1 0.0 No 471 65.4 1 291 67.2 44 77.2 , 62 66.01 11. 57,9. 25 47.2 12 44,4 14 , 73.7 5 71.4J 7 63.6 4. 1' 1 sure, 1 N10. I, - 96 flt 13.3 1 1 47 .172 10.9 7.0 i 14, 14.9 5 26.31 =12 N53 22.6 7 25,9 N 2 10.51 1. = 7 14.31 4 36.4 QuestionWithdatathe the,source. demande is, data. oneinfor above the ofan:extension theCollege's (And many this items center.decisiondata of is, thefor makingfurther surveyIts creditprocess broken in which courses downconcerning a bybreakdown insex: particular the in. ofestablishment Appendix its areas: responses 'Ow of theof Allegaly by.extensionCollege location Counts. centers is, vital throughout the ''' can receive a good indication ofN-27 to, its valve as gt, = 19 county. N N = 11 4ronhome.OVerall,received Lonsconing. 153 the respondents: highest 16 of them.percentage answered (or 1).27) of"yes" ves expressed' toresponses, the question definite. to this of interest.theiritem. taking In this an.This ACM:credit represents course 21.37 ifof offeredthe total in responses received. Broken, down by location, it can be seen that of tion653 respondents concept with 12 respondents: (Or a center closer to their unsure. Lonaconing CumberlandItinterest. is interesting. responses. to note that 95: respondents from Cumberland answered in, the affirmative Another 11% (41' residents). of Cumberland's responses mas, not sure at the time. None of the 11 respondents frOm Ridgeley (V.Va.) indicated any to this: item renresenting over IA of' the. 22.61) cuESTIai Ex: IN' INICING MICH OF ThE SI
All 1 Fros La Vale Flintsto tcnao'rdrq esternixrt Mt. Savaqe ! Oldtown. Rid e Dliege degree programs 'land % N 1 ar stulents intending to . ransfer to another inr- .. , titution 172 26 8 109 28.8 . 22 40.7 12. 14,3, 1 8. 44.4 11 22.4. 4. 4 2 ! . , 13,8 21.1 0 0.0 20.0 : rogramsccupaticnal/vocational 312 48.7 1 170 45.0 24 44.4 56 66.7 5 , 27.8 26 53.1 13 44,8 13 68.4 2 33.3 3 30,0 Ult. education. p cyLams. 93 14.5 57 15.1 4 7.4, 9 10.7 4. 22.2 8 ; 5. 1. q 16.3 17.2 5.3 30.01 1 oimunity services. 51. 8.0 349.02 3.7 6 7.1 t 0 0.0 4 8.2 7 24.1 ' 0.0 2233.33 33.3 i. 2. 20,0 D edecational. program. 8' hould. be. expanded. 1. . 13 2.0 2.1 3.7N 1.2. . 1. : 1 5.6 0 .- 0.0 ... --. 0.0. _. ._ 5.3 ..0 -0.0 ._ 0.0 occupational/vocational.With*These one responses location suppliedas the: programs. exception.by the caller (Filntstone) the Frostburg and. Mt. Savage stressed this much more than the:(question other was triggered) response category that received the most frequent indication seven locations with wss - admltresponsecollegeresponseseach education giving degreeindicating from this, programs; programsthe answer. otheroccupational/vocational should foroveretght students 2/3 belocations- empandedof theirintending in programs. response.Almost: 451 of the Flintstone response expressedto transfer interest to another institution with. only 27.8% of thisFlintstone's locations responsesAlso are over unasual.for 1/5 of Flintstone:'s their answers expressed the contrast: with tbe in the expansion of opinion that feltItthis that,should response this be shouldmentioned category be expandedthat:than mostFrostbures in ofthis: the area).lowother response to college degree.locations. programs,this (onlyarea, 12which of tbe.is considerably 84 respondents higher in terms of rercentage: response to OT 14.3% shouldlocation- be expanded. Only a very small number of the . respondents at each location. (2.= overall) felt: that:is most probably due to the presence of Frostburg State! - 44 - no educational program College in this QUISTION Q: AT ME FBESINT TEE, 'WHAT E CF SECCATICW PRO2RAM OR PCPIVITI 1,,CULD RESPONSES* s Oxriberland LaVale BE OF orrEATEsr wrEREsr To you? Frostbrq 1 s All Flintstone Irdn '' t Mt. Saw e %. Oldtown Pdqe, aboutNorkShops subjects or present. of spec. , ' 1 Traininginterest programs to 119. 19.4 72 19.9 U. 21. 22.2 5. 27.8 , U..1 5 20.8 2 11. 0 0.01 11.1 improve your everyday , sRilis 19.8 .' ! 72. , 121 20: ', Career Training: 14.7 1 19.6 1 6 11.8 24.7! 6 33.37 115.6 16.7 3. 17.6 33,3. 90 47 13,0 ! 9 19.8 o 0.0 20.0 4 I 120.0,3 , 9 16.7 4 0 C011ege degree credit . 17616 23,5 0.0 1 11.1 courses 59 9.6 35 9.7 12 23. , 5 6,2 1 5.6 4 8.9 0 0.0 0 0.0 2 40.0H o 0.01 upgradeOccupational your jbb, tradming Skills to. 223 36,4 137 37.8 13 25.5' 22 27.2 6 33,3 20 44.4 .111, 45,8 8 ! N = N = 45 = 24 47.1 2 40.0 4 44.4 *TheseWith responsesno exception, supplied the oneby caller!type of (question education was triggered) N=81. N=16 N=17 N = 5 N = 9 nany toplocationsof these,percent). was5 responses occupational given training, to the to urgrade.yoor Joh skills. (although respondent received varying degrees of interest when the program or activity that would he of areatest interest to the respondents in Flintatone and. Oldtown, a second category shared this from all breakdown. In CuMberland, for example, occupational training.received. almost. 40% of the restonse, almost doubling data is seen above by this location !. the percentage CemberlandtheseFrostburgresponse three from however,breakdown. educational the second bad three programsmost offreluently the five indicated. OY' activities by the respondents. from. Frosthorgwith stated responses in. the 22,2Z to. 27.27 answer. (workshops or presentation which rtzeived 1/5 of dle response.) tange indicating: relatively the sa e intarest in none of the five"standingout"ss im. the, QUESTION D: EF YOU HAVE NEVER TAKEN ANY TYPE OF' CREDIT COURSE THROUGH ACC, MAY WE FESPCNSES* , Czrber1am : tiiarq tetone i Wale :N N % N % N , Oldtown . RJeiev No No.transportati interest 221. 6 39.4: L 1.1 113 5 34.3 1.5 14: 0 43. li 0.0k 41 1 51.9 9 56.3 0.0 20 0 43.5 0.0 09 37.5 %N 6 40.0 2 28.5 7 53.8 , 1.30 0.0 0 0.0 Classes not appealing 10 1.8 6 0.0.1 1. 1 0.00 0.00 1.8 0 0.0 2 4.' 3 II 0: 1 1.3,0 4,2 0.0 0 Could.Age not afford. it 244 43.5 152 46.2 12 37.533 41.8 5 31.3 16 34.8 10 41.7 9 60.0 3 42.9. 0.0 4. 0 30.8 0.0 16 2.9 12 3,6 0 chol 1 1.3 0 0.0 3 6.5 0 0.0 0 0.0. 1 0.0 inOppOrtane.Classes offered tiMe at 61. 10.9 41 12.5. 6: 18.: 2 2.52 12.5 4: 0.0 28.5 0.00 2 15.4 *MeltipleIto far away responses allowed N = 561 3 .5 N = 329 0 0.0 0 = 32 0.00 1 N = 79 0 N = 16 0.0 N-=1 46 8.722.22 N= 24 8.308.30 N=15 0.00 N = 7 0.1, N =0 13 0.0 age,receivedQuestion i.e., fromD overproduced the 4 surveyout some of participants10surprising of the respcndents results as to why they have never taken any type of credit from those that were, anticipated.(43,51 in the total response) felt that Overall the largest single course through A.C.C. was response: locationAs typethe dataof incredit abovealmost course. indicates, every through.single the: case)A.C.C. rwo responseswere: Thethat 2g1breakdown received and no. oftheinterest. this large, total majority. (over 80% of The degreeresponse to which by onelocation of: these proves. factors interesting, they were too old to take any all responses to, that respondentsFrostburg,overthat. the, Bee other Flintstone,wasby varies:locationthe most. according Lonaconing, incorrectlyImportant to, andlocation. reason for their not: taking any type ofestimated credit the age of fhe A.C.C. Westernportstudent body gave the, edge to the no interest At Cumberland. Westernport, Mt, Savage, and. course, through. A.C.C.in a later question. response. 014town respondents indicated. (Note, that most of the However, LaVoie, was predominant Althoughthereason, 561 many total.of amof migbtrespondents.these come9 locations: from (or a.1.6%) wrong perception are located indicatedsome distance the: reasonsfrom the of College either of the age of the A.C.C. student. body.) no, transportation CT'- 46 too - far away. it is noteworthy to mention that only 9 of Hence, this: APPENDIX A
Cbpy of Sttent Caller's Survey instrument
5 2
47 - CO SURVEY (CALLER's words are placed in q otes) (#1) VE YOU EVER VISITED THE ACC CAMPUS?"
YES NO (go to question D
"WHAT WAS THE REASON(S) FOR YOUR VISIT?" (Checkas many reasons as applicable)
classes (credit, non-credit, community service) (#6) tour (113) college sponsored cultural events (#7) sporting e ent _ (#4) member of a community organization using facial. es (#8) other (#5) 7-7-graduation (ofa friend or relative)
ATHIq WESTION,IS ONLY_FOR THOSE WHO ANSWTRED "CLASSES" IN UEST. B ALL OTHERS PLEASE PROCEED TO sUESTION D WHAT DIVI IONS DID YOU ENROLL?
(09) credit (#10) adult education (1111) community services
D. "IF YOU HAVE NEVER TAKEN ANY TYPE OF CREDIT COURSE THROUGH ACCMAY AS NOT' 7Checl--7=7lyrje747;
#12) no interest (1/16) could not afford it (#13) no transportation (1117) classes offered at inopportune t me (1114) classes not appealing (#18) -77-too far way: APPROXIMATELY HOW (#15) age --MANY MILES DO YOU LIVE FROM ACC: -han 3 4-10 11-15 over l5mile dmremr'y
/I (#19 ACC CREDIT COURSES WERE OFFERED IN A CENTER CLOSER TO YOUR HO SUCH AS YOUR OCAL H GH SCHOOL WOULD IOUTAKE AN ACC CD T COURSE
YES NO Not sure
"WHAT LOCAL NEWSPAPER_DO YOU nAD?"Check as many as applicnble)
(#20) Cumberland News (morning paper) (#24) Allegany Shopper (#21) --Cumberland Evening News (evening paper (#25) Other (#22) Cumberland Sunday Times (1/26) ---bon't Read a localnewspaper (#23) PeopleI -6 Guardian-
G. (#27) "WHAT LOCAL RADIO STATION DO YOU LISTEN TO MOST FRE UENTLY?" Check one)
WTBO CMD(formerly WCUM) WCBC(formerly WUOK WKGO WFRB WPVM WKLP Don't listen to local radio (Skip next question: go to ques on I.)
"WHAT TIME OF DAY DO YOU LISTEN?" (Chgck_ as luny qs applicable)
( 28 ) -6-9 a.m. 29 9 -12Noon (1130) 12 Noon-3p.m. 1131) 3-6p.m. (1132) after 6 p.m. (#33) all the ti TZ- 5 3
48 - (# 5 ) "DO YOU WATCH _CHANNEL_ Yea No (Skip next question; go to K)
WHAT SHOWS DO YOU WATCH ONCHANNEL 8 ? (Check se many as applicable)
6 News (#37) Sporting events (#3B) __Other
INTEODUCE THE FOLLOWING SETOF QUESTIONS,
"For each of the following questions I am gOing to give you four or more choices foran answer. Please select the one that you feel is correct or closest to beingcorrect. Is :leer?"
K. 9) "THE SEMES ALLEGANY COUNTY RESIDENT ATTENDING ACC -TIME eck
Free $150 $250 Over $250-
BOO students 1200 stude_ 1700 students over 2000 students° WmesTneiOW
_IT 4 "THE PART OF E AC TU BODY THAT IS OVER 21 YEARS OF AGE IS PROXIMATELY:.
about 1/4 out 1/2 _about 3 4"
N. (#42) "HOW DO YOU FEEL ACC ISSERVING THE COMMUNI (Check one)
_xcellent very good fair (0,1(,) __poor no opinion*
O. "HOW CAN ACC PROVIDE THE ST USEFUL INFORMATION TO YO applicab _
(#43) let me talk personally witha member of the college staff (#44) __present information about.programs andactivities through the media (#45) __present information about programn andactivities through direct mail 040 Other"
P. #47)"IN Yovit OPINIONWHICH ONE OF THE FOLLOWING EDUCATIONAL PROGRAMSSHOULD HE EXPANDED N THIS_ AREA
college degree programs forstudents intending to transfer to another institu on occupational/vocational programs adult education programs community services no educational program Should be expanded" 5 4 - 49 - (#48 ) "AT THE PRESENT TIME WHAT ONE TYPE OF EDUCATI N PROGRAM OR ACTIVITY WOULD BE OF .REAT ST INTEREST TO YO
Workshops or presentations about subjects of special in e est Training programs to improve your everyday skills Career training College degree credit courses Occupational training to upgrade your jOb skills
(1/49) "IF YOU WERE PLANNING TP CONTINUE YOUREDUCATION WHICH OF THE FOLLOWING WOULD YOU RATE YOUR CHOICE OF SELECTION OF ACC?
First choice -Second choice -Third dhoice Or no choice at all (Go to T)
"WAT 4RE THE MOST -ORT -MONS THAT YOU WOULD CONTINUE YOUR EDUCATION AT ACC? (Check as many as applicabl-
(#50) Location (#51) Academic reputation (1152) --Particular major offered (#53) Recommendation of a friend or relative (#54) Low cost (#55) _Possibility of obtaining financial assistance from ACC (1/56) --Other "
(1157) "WOULD YOU LIKE TO BE PLACED ON OUR MAILING LIST TO RESPO-- TO FUTURE PUBLIC RELATIONS SURVEYS CONCERNING ACC?
No Yes, Thank you. (Is the following information co rect that I have?
READ INFORMATION
NAIIE
STREET ADDRESS
C1T STATE ZIP
YOUR CALL BY STATING hat completes our survey. Thank you very much. B Flow chart of Survey Activities
5 6
- 51 - ..iumeGmx ocrioxinTri COLLEGE IMMUNITY F L W C HA. R
- VA -CRITICAL PATH. A. Perceived. need for informatia n. excressed by Public Relations. Office Q. C.E.5. Feedback/reaction/approvalcanarnitysurveyand, C011ege C4geOtiNeSSurvey Administration. is planned;EstabliShed. of telepbaae President's interviewing Ctuncil for is Communitydeca ded. Survey. upon as xoiwe. S.R. Finalreviewed.PrintoutsInitial report draft,analyzed drafted of andCOmmunity results Survey' drawn. drawn and, up, H.G.F.I. CorrespordenceRoughStudentSurvey draft Callers Instrument of ObtainedwithSurvey teldesigned instrudentfi.g.ut oim,,,:onr drawn of Career company regarding sample population to be drawn dp Planning 5. Staient2elephoneSample Drawncallers Caller trained Package Fessed out . to. all student callers N.M.L.K. AllSurveyFinal data draftperformedMaterinls of survey Printed instrument drawn . continuously keypun ehed. by data processing center up and survey "computerized" 0.P. Computer analysis of Raw Data-Printouts of. 21 frequency distributions received. 52 ' - e TEILEIPICM A.C.C. Carrnani
58 - 53 - CALLER PACEAGE utilized in the A.C.C. Community Survey was constructed by the Office of Institutional Research spec fically fcr this purpose. It is not included in this report because of its length.
The package was developed and nodeled after PRCGECT PULSE, astud opinion survey methcd that is employed at the University of Massachus under Ann C. Luciano and Larry G. Benedict.
5 9 -54- APPENDE D
RESULTS IDION
RENCIMN OF THE SUR17EY PESULTS BY LOMTION AND ax
6 0 QUESTICti F: flUT I.CCAL NIIISPAPERI(S) EC WU READ?* Total ;I.4. male ouzel:land Female, mdIe LaVale Prostburg Fers5.11.0 , Female . . , Male Female , % Male 1 Lonaconing Westemport N ,, N . I N Male %1, MAU Female cumberland.Oz5berlaxg1 NUKE, Evening clown., Times pap) 94 28.10.44 29.9 61 28.6 239136 27.3 9 25.0112 tl 21,1. i N10 19.4144 38.6 , 6 N 28.61 21 N Female 32.3 % WA 'A N 5 _ 33,5. % 139 41.61377 1 45.1193 1 Cumberland' Sunday. Tines 73 23.4 174 I 20.8'1150 23.543.7 105 21.1,48.0 17 9 47.2) 30 52.6 11 32.4140 1 35.1 1 7 33.3) 23 35.4 WA. 17 45.9 ,1 25.0114 3 1 ' 24.6 6 17.6 I 20 17.515 23.8 l' 14 21.5 N/A. 7 'People s Guardian .8 4 .51 0..0 2 .0..01 0 1 2 10 18.9 .41 0.0 1 5.91 2 1., 01.01 t 0 WA. 0 Allegrany Shopper 2 .61. 6 .71 2 .9 4 ..8 0.0 0 11 0.0 1.0 0.01 2 1, B 0 0.0 0. 0.0 WA . 0 0.0 Other 10 ). 4 G 0 0.0 2.91 7' 0.0 3.01 22 2.6 , 0.01 i N/A read a local 1.9 1 1 2 7 18.9 14.3 10.8 1 Don't I. , , , , 1.20 . newspaper h = 3 4 2.41 16 N=836 N = 213 1..1' 3 1.4 N=498 6 1._ N = 3 : = 57 1. :1 ,, 1.83 = 21 1 N = 65 .,i N/A.., ,. 2.7 f*MUltiple responses allowedN/A (Not Applicable) indicates fewer than 5 responses received to, this clpestion = 34 N=114 N QUESTION G: 'NEAT LOCAL. RADIO SThflCt tO 3J LI5TE2 i TO MOST' RESPONSES Tbtal. Cumberland Frostburg Lonaooning Westernport . N Male Female N % N Male % I NFtrale % Male LaVále %, 1 Female Male % NFemale %. N Male % NFemale % N Male. % N. Penale 1 1 1 mIND 64: 30.2 1 144 37.4: 1 7 11. 1 28.961 11 112 38.68 32.11 20.0 7 36.8 1 14,7 0 0.0 6 16.7 0 ;12611) ill 1 I N/P! 0.0 PUN) (Forrrerly 25 13..21 81 16.21 0 16.3 1 53 IS- 2 9.51 9 0 0.0 1 15 0 2 0 1 1 25.7 20.0 0.01 1 5.6 N/A 0.0 WCBC (Formerly I 1. 1 WOK) 20 10.61 35 7.0 5 12.2 1 19 6.63 1 14,31 1 3 8.6 5.3 5 6.7 1 10.011 4 I1.1. N/A, 1 4.8 1. ' 1 1 0 0.01 10 2.0 0 0.0 1 4 1.4 11 0.0 1 2.9, 0.0 1 2 2-7 0 0.0 J 1 2-8 N/A 2 9.5 29 85 17.0 6.9 1 26 9.0 1 2 9.5 4 4 15.31 1 11.4 47.4 1 27 36.0 40.01 8 22.2 N/A 4 19.0 WPM 3 I- 61 0 0.0 1 . 8 1 0, 0.0 ' 0 0 0 1 5.3 1, 0 0.0 0.0.) 0 0.0 0 0.0 1 '9 N/A 0.00 I . ' 5 14 2.8 ,1 .8 0 0.0 1 4.81 1 2-9 i 0 0.0 1 1-3 2 20.0 1 31 8.3 1 NiA 8 38.1 Don't listen. to 2.61 1 1 i local radio. 43 22.811 J 130 26.1 ,29 23.61 76 26.2 5 28.6 1 5.3 11 1.4 18.7 33.31 6 22.6 23.210 11 30.0 112 N/A # N/A Mot Applicable) = indicates fewer than 5, 1 = = = = responses received, to thisNItJ question Nl - 57 - %WIWI WIWI* TIME OF. DAY BO YOU LISTEN? N Male Total% Female Kale Olitherland % I NFondle Male LaVale % 1 Fenrale Male Ftestburg Female Male Innaconirq Female I N N N N % I N % 1 , N N %I. N Female 6 9 a.m. 52 27.2 I1 141 28.71.32 26.7 79 29.8 8 34.8 10 33,3 6 33.3 21 29.6 3 9 21.4, NPP 1 7 129 a.m. Noon. - 12 - 3 Noon p.m. 1618 8.419.4 t 4089 18.1 8.1 10 8.3 2452 18.5 1 0.04.3 06 20.0 0.0 21 5.6, 12 6 16.9 34 26.720.0 4.6 14.3 N/A 12 11.841.2 11.1 8.5 20.0 9.5 N/A , 5.9 19 9.4 1 1. 37 11 8.50 1 Mter3 - 66 p.m.p.m 40 20.9 I 67 13. 7.5 11 25.0 9.2 3221 7.5 5 21.7 25 16.7 31 5.6 3 4.2 1 6.7 3 7.1. N/A 0 01:0 , 6.7 All the time 47 24.61, 117 23. 7 22.5 73 26.0U..45 4 17.4 , 7 5 16.7 114 19.7 jO 0.0 ill 26.2 N/A t N/A (bt Applicable) N = 191 indicates fewer than 5 responses reoeived N=491 N = 120 N = 281 N = 23 to this question N = 30 23.3 N = 18 27.8 I N = 71 5 21.1 N =426,719 15 N = 4221.4 N/A 1211.8is 20.4 N = 17 - 58 QUESTION 1: DO mu MICH CAMEL RESPONSES La Vale 8? 'Total arrnberland R Male % Male % % % Frostburg Lonaconire : 1Piesternport 1 Ferrule Male I % N N N R N Female N i N Female N Male % I 1 FemaleN N 'Male % i Fern-leN % N Male % i N Fernale % 8,3 1: '. 4 Yes 128 64.61 367 69.0 64.3 11 236 76.1 15 68.2I1 30 81.1 11 61.11 42 54.5 9 1 25 IN/A 1t 16 Nb N 70 198 35.4 11 165 31., 4 357 137 47.6. N 7 2231.8 25.75.0 $ R 17 40.559.5 N 76.2. 4 N/A Net Applicable) indicatesN = 532 fewer than 5 responses received to this, N = 129 N = 310 N = 37 estion N = 19 N = 77 N = 12 N = 42 N/A N = 21. QUESTION' .1: WHAT SHOWS DO: YOU WATCH ON CHANNEL 8? IRESPCNSES Total Cumberland LaVale ' Frostburg Male, Female 1: Male. N % 1 N % Male % ' N.Female 1 Female. male: Female. Male Female " 1 ionaconing : 1 ' N N N % N ti N % % i i N ' N N Female . C N. ' 3: ' mairst News 21 14.7 1 95 21.6 19 19.8 67 23.3 1 6 1 8 1. 0: i 8. ni.a. t 1 21. 0 0. $ 17.0 6 22.2. N/A4 3 14.3 eloarting Events 69 29.6 44. 45.8 84 29.2. 1 . 4.&31 130 i 8 50.0 1101 1 26.3 8 72-7 116. 34.0 4 44.4 ' 20 27.0. N/A 8 38.1 CZ. Other N. 53= 143. 37.0 214. N = 439 48,7 11 = 9633. 34.4 1137' N = 228 47.6 1 N7 =43.8 16 pO M.= 38 52.63 27.3 N. = 11. 123 N =: 47 48.9 , N =5 9 55.6 11. N = 27 40.7 L N/A.N/A 10 N = 21 47. 6: 4 N/A (Not Applicable) indicatPs fewer than 5 responses received to this onestion QUESTION 0: NOW CAN ACC PPOJIDE PESPCNSTS** Total Cumberland. LaVaie mm moor USEFUL INFORMATION 10 YOU?* , --. Frostburg Lona ning Westernpart N 1 a Ii Hale % i Female :Male % 1 N. Female Male 1 N. Female N . N % N i % Let ne talk personally 1 1 N with a meMber of! college ! staff. 46 23.' 8 115 21.9271 22.3 641 21-1 7 28.d 4 ) 8.. 5 3. 15.! : 16. 21 6 5 45.5! Ili 26.2 a Present info, about prog. , and activities through. I. 1 the:media .92 : i 42.5 176 33. *0 ! 41-31102 :11 34, 11 44 . 0 19: 40.4 42.1. 26, 51 Present info. about prog. 35,1, 45.5 6 14.3 1 N/A 6 26.1 and. activities through 54. ,1 1 1 I directroil 28.0 203 38.7' 9 32.2 1115 111.7'1 241.0)17 16.2 i 5 26.3 26 35.1 0.0, 1 21 50.0 1 N/A 9 39.1 Other 11 5.7 30 5,7" ! 5 61 . 4.1.116 5,41 ! 1 4.01i5.03 15.8. 9.0 4. 9.5 t 1. 4,3 *Multiple responses. alIowed N = 193 * N = 524: N = 121 N = 297 N = 25 N = 47 N = 19 N 74 8.11 N = 42 N/A = **These responses* NIA (Not. supplied Applicable): by caller inOicates (question fewer. than 5. responses received to this question. mas triggered) PESPCNSES* QUESTION E: eacierland TUITION FOR AN ALLEGANY MIMI RESI0E/1r ATEENDUE A ruL.TFmE. ?410, 1 Malo Fernale Male. Wale Female. Ftostburg Lonaconing Vilsbacoport. %, : Male Female Male. 1 Female % 1 1 N N %I Female Male i Female Free 4 . 2. - .1 N 2.31 12 2.6 2 1.8 1 7 2.5 . 9.5 t 0 0.0 0 0.0, 2 i 3.2 0 0.0 1 2.4: N/A.. 0, $150: 1 i 1 0.0, 83 47.4 1 199 42.4 55 48.7 1:123 44,6, 4. : $250: 56 32.0 1 149 31.9 33: t 11 52.41 1 24.2: 6 40.01 251 1 40.3 36,4. 117 41,5 N/A 1, 9 45.0 21 29.2 i 85 30.8 55 23,0114 I. 42.4 6 40.0 . 20 32.3 55 45.5 i14 34.1 1 5 25.0 Over: $250 , 18.3 i 231.2 : 109 , NA *These responses scpplied N175 by: .Cller (question.N = 4 N23 = 113, 20.4 t:iggered) 61 N m: 276 22.1 N =: 21 14.3p11 . N = 33 3 3 N =3 15 20.0: N =15. 24.2. 2. N = 11. 2 18.2 I 9: 22.0: N/A t N=20 The0 correct answer to this N/A Mot Applicable) indicates fewer than 5 question: is $1510. responses receiv,ed to, this: question N=41 QUESTION L: TUE CURRENT CREDIT ENRDUMENT CF ACC ENCLUDING BOTH FOLL-TDqE AND PARI-TEE IS APPFLMUW=2!:* PE.SPONsES**. ma 1 e Total Female Cumberland Female Male. LaVale Female :lade. FrostEurg a N N % I N N % I N % % Female Lonaccning % I 1! Westernport II N N !Iale Female Male % i N 1 N %1 Fare1e 1 1 N 800 Students 30 17.4 111 65 14.0 17 . 15.6 i 38 14.0 4 19.0 4 12.5 4 6 ., I11 6 4 ,1 i 26.7 25.0 14.6 N/A4 1200 Students 66 38. 4 i 153 32.9 43 39.41 78 28.7 5 23.8 13 1 40.6 5 33.3 24 9.8 3 25.0 L 17 6 20.0 I 1 39.3 41.5 N/A 30.0 41 161 25 97 7 u 1 1700 Students 23.8 1 34.6 22.9 1 ' 35.7 33.319 28.1 4 26.7 22 36.1 3 25. 0 13 31.7 N/4 , 7 *1TUEOver CORRECT' 2000 Students ANSWER. TO THIS QUESTICN IS 1700 STUDENTS), N =35 172 20.3 N = 465 86 1 .5 N =24 109 22. N =59 272 21.7 N =5 21 23.816 N = 32 18.8 N =2 15 13.3 N = 61. 9 14.8 1 3 = 12 25.0 I, N = 41. 5 12.2 N/AN/A , N =3 20 15.035.0 **These4 N/A (Not Applicable) indicates fewer than 5 responses supplied by caller. (question vies triggered) responses received. to Clis question - 63 - QUESTION M: THE PART OF THE, ACC CREDIT STUMM BODY THAT IS OvEH 21. YEABs or AOs IS PPPROXIMATIMY:* R:TniNSES* abtal. arrbP.x.land LaVoie Frostburg Lonatching tliesternport. Male % I I, NFemale % ! N Male % I Female % Mole Female % Male, Female Female Male Fanale t 1/4 7,0' 3',,.',.81 155 32.4 N N % I N N %I 1 N % , , N % I 1i N % N '% I N is 1 AA 38.9 ! 1 88 31.5 12 57.11 42.4 6 40.0 32.8 25.0 II 12 29.3 10 Lout 1/2 al ,7o5.011 ! 240 50.2 56 1 .. . 14 121 N/A 4 1 47.6 1 49.6 139 49 8 7 33.31 1 42.4 6 40.0 133 5 1 23 1 i 1 51.6 41.7 7 molt 3/4 25 I 83 17.4 14 1 56.1 N/A 33.3 =Taa7fe ra5ponses supplied by caller (question was. triggered) = :176 _14_7t N=478 N=11313 11.5 i 52 N = 18.6 9 N =2 9.51 N = 5 15.2 N=153 20.0 118 N=64 15,6 1 N =4 12 33,3 N = 6 14,6 NAL 1, 4 19.0 JL *CM. NA. (Not Applical4 inat.tz,.,:5. fewer than. 7CP. TEIS qmsrlai Is "about 1/41 5 responses. received 64 - QUESTrION A,: HAVE YOU EVER. VISITED THE ACC CAMPUS? TOtal CuMberiand LAVAle Etosfi-larg ; ; Lonaconing Male $ ; %: 1 N Female Male Female Male Female Male ' ; Female: Mesterpport 1 $ N: %; I N $ N Male 1 Female ,.; Male, Female N il %1 : N I I N N 1 Yes 145 274 50.6'. 99 55.10 ' 72.5T 76.71 172 21 9545 1 28 70.3, 11. 7 i 1 1 ' 44.9 17 37-3 4 17.4: No 55 27.5) ' 257' 49.4 '! 38 141 57.9135 58.3 ' NA! 1 23.31 45.0 1 4-51 11. 111 29.7 8 5 4241143 11 5541. 41.71 28 82.2 i $ 19 N = 200 N =: 541 N129 N = 313 = 22 N = 37 N = 19 N = 78 N = 12 N = 45 NA V 82.6 (NOt. Applicable) indicat,en fewer than 5 I1 responses received to this question N/A N=23 CII,TTICEI. 8: NPAT NAS TVE' REA9ON(S) FOR YOUR VIST7? RESPONSES Male Tstal Female mo.le Cumberland Female Walele .Female Frostburg Male. Lonaconing Female: Classes Cereait, % 1 N Male i Male %, N NMale 'Westernpart t 1 Pemale m serv.)Non7credit, con. 37 21.3 I. 63 18.0 26 22.6 41 12.6 8 24.2 5 3 16.7 1 2 50. culturalCollege sponsored. events 14 8.0148 13.7 $ 6 5,2 i 34 14,7 5 152i 31 i0.0 3. 10..0 6 13,1 1 0 141 Mesnber of a corm. 1 II 1 3 16.7 N/A 1 0 0.0 org. using facilities 18 10.3 ) 57 16.3 121 10.4 I 29 12.6 5. 15.2' 8 26,7 0.1 D.7 .1 16.7 N/A. 1 1. 25.0 orGraduation relative) (of a friend. 1 12 6.9 123 6.6 9 7.8 16 6.9 1 3.01 3- 10.01 3 6,8. 1 16.7 1. 5,6. NA I 0 0.0 Moir 34: 21 12.1141 11.7 22.13 11.3 26 11.3 5.4 12.11 3 10.0 2 20.0. 5 11.4 0 0.0 2 11.1 WA I 1 25.0 Sporting event 19.5 151 14,6 19.1 1 35 15.2 15_2. 2' 1, 10.0 0 0.0 1 5 11.4 3 50.0 4. 22.2 I 9 9.9 5, ,. N. other 38 21.8 167 19.1 27 23.5 I 48 20.9 15,2$ 5 16.7 5 50.0 1 8 18.2 1 16.7 2: 11.1 N/A. 1 9 0.0 $ NA (?ot Prplicabla) li .= 174:indicat,- fewer than 5 responsesli = 3501 received to li = 115 N = 231. N = 33this, opestion. -66- N tt, 30 1.1 -zit) N = 44. N - 6. N = 18 N/A TOTAL QUESTION! P4: How Do you FEEL ACC IS SERVING THE! CUKBERAND CO BEMUSES* ln Pa1e Sle Feaie "-le I-WALE Sit VeryExcellent Good 4573 38.634.4 42.4.37.8 183 38,635.7 42.038.9 H 41 38.533.6 36.9 114115 38.538.9 40.340.6 14 6 27.363.6 28.666.7 14 9 37.8 44,4 Good (0, 28 6 14.8 2,2 16.3 3,5 1575; 14.6 15.9 3 16.4 18.0423 46 15,5 16,3 6 6.0 0.0 18.924.3 21.227.3 Nonor FairOpinion 17 0 9.00.0 0.0 0 0.02.9 0.03.2 2,5 2,7 08 0.02.7 0.02.8 01 0.04,5, 0.04.8 03 0.08.1 0.09.1 189 42 8.2 0.0 N m 296 4.4 N m. 22 4.5, 4 10.6 ** These: *percentages: These responses computed supplied only srith by caller (loestionvas triggortd) p,400ate0 *Forma (percentages are adiusted to, remove the "no opinion" respeopes). N - 37 QUESTION N: HOW DO YOU FEEL ACC IS. SERVING THE COMMUNITY? FROSTBURG LONACONING F le WESTERRPORT Fa1e(continued) 4 23.529_4 28.635.7 2624 35.632.9 41.958.73 5 41.7 5,0 21,3 0 P 9 3644 42.1 8 114617.61 14.321.4 39 12.3 4.1. 14.5 4.8 03 25.0 0.0 27.345.5,250.0 7 16759,5 17964.1 L 2 40.9 0.09.1 10.547.4 0.0 17.6 0.0 0.0 11 0 0.0 0.0 1.0 8.3.0.0 0.0 0 0.0 0.0 0 0.0 0.0 17 N73 18.1; N12 N 42. N 4 N 13.6 22. COMMON S. MHAT APE THE MOUT IMPORMANT REASONS' THAT. YOU MOLD. CONTINUE, YOUR ECUCATION AT ACC? RESPONbES* Male Total Ferele Male Cumbe.fland Vemalc- LaVale Female. Male. Frostburg Lonaocning Wesbarnport. I 11 1]. Male Female. resale Hale Fernale Location 76 N % 1 N % !..50 1 FYI' % N % 1 N I 3. N % 1 N % N %, I N % N % 1 11 % 41,61 164 42.0 44.2 45.6 13 56,5113 36.2 21.4 ! 15 30.6 2 22.2 1 12 32.4 6 46.2 1125 1 n/A# j 1 Academic Repptation 21 11-51 I 63 14.4, L12 10.6 , 39 14.2 1 4 17.41 5 14-7' 21.4. 6. 12.2. 11,1 1 16.2 i 15.4. li , 1 6 112 1 1 NA 1 Particular. Major . Offered 18 9.9 . 1 11-5 1! 23 0,.. 4.31 C. 1. PS.' 0. 0.01 40 9,1 13 17.0 7.1 9 , I 1 . 1 neoontienlation of i ... .1 . A. ftiend or ( 1 Relative. 17 39' 7 23 2. : 4, 11 .6, . . I 9.31 8.9 , 6.2 , 1 9.4 877 1 3 11.1 1 5-- 13.5 2 15.4 Law Cos':-. il 3. 9' 33 18.1 i 1 61 23.9 120 17.7.1 31 1 21.3 13,0 3 8.0 , 5 35.7 ,10 20.42 22.2 11 24.3 3 23.1 1 , Obtaining.Possibility 1'ir;LIncia1. of' 1 1 ! 7.16.11 1 S,9, I 7.1. Ia . 9 22 3 1 Assistarm Ccom ACC 4,91, 32 6.2 C.0 0.0 11 2 1 0.0 I 2 6,4 0.0 , 1.1 6.10 . 41 Other N = 4.41 19' 430 4.17.3 - = 3.51 1 11 4. 1( 001111 O.., 4. 8.2 3 .- 1 27 Nj 0 0.0 * These, responses snpplied 'by caller (gnestico was triggered) 2 N = IL = 29O 4 N/A 4ct Applicable) indicates fewer than 5, responses received to this westion - 69 - IN A CENIER aOSER TO YOUR 'RYE Fr.-1-"a'NZSIMS 'Total alWrION Et. Cumberland(SUMAS YCUR IP ACC CREDIT ccuPsEs wuce CFFERED LOCAL HIGH Sca0131.) Wcum liCU TAKE AN: ACC cREDirr COURSE? Male. 'I Female ' ?4,312 Prostbarg Ferrialie 1 LaVale N N Maie tlp N Ferule % male % % Lonaoming ' Viesternpurt N 1 Fenale N 14 Male Perna1e N Male % i Pernale % 1 1 N YRS 41 21.1! 112 21.3' 28 22.41 ) 67 21.8 , 3 13.6 t1N 1 6 17 . 1 UN 15 20.0 4 36.4 %IN # ( 310,1 Pa 3 15.8 1 I 7 128 66.0i 1 343 65.2i 82 65.61209 67.91 18 1 26 74.3 i 12 28.6 di 14 73.71 48 d 5 f al.49 ' 64.0 45.5 120 47.6 ,d 10 43.5 Not sure 25 12.91 71 13.5_ 15 12J0 i! 32 10.41 1 4.5 I 3 8.6 2 I licable) indicates, fewerN =than. 194 5 N = 52' = J.2 responses N = received to Nthis = question N = 35 N 10.511.9 12 7516.0 N =2 13. 18.2 110 N = 42 23. N/A 1 N6 = 23 26.1 QUESTION P.: 32.1 YOUR. OPINION, MICH. OF THE FCLLOWINC; EDUCATICNAL EXPANDED IN 'MS AFEA? RESPCNSES* Male, 'Dotal Female Male. Cumberland Female LaiVals FianAlle Frosthurg Iiesternport Mble ..1 Male Female. Male Female Male Fenlale N % 1 N N % N % % N % il N N Lac % 1 % 1 1 N N N progCollege for degree stud. i - 1 intendingtransfer to to another 1 , institation 54 30.71 1 118 25.4 ,32 28.8 77 28 ..8 11 52.4 11 33 3 3 17.6 9, 13.4 3 , 27.3 8, N/A ' . 1 4 20 ,r) Occopaticnal/ 21.1 , 1 Vocational prog. 87 49.4 225 48.4 55 49.5 1115 43.1 9 42.8 15 45.5111 64.7 45 67.2i 4 36.4 I 22! 57.9 110 50-0 Adult ed. prog 19 10.8j 74 1549 1,13 11.7 I 44 16.5 0 0.0 4 12.1: 1 549 8 11.9 ' 2 18.2 I 6 N/A 5 15.8 N/A IM 25.0 Community Services 13 7.41 1 38 8.2 110 9.0 1. 2A 9.0 0 0.0 2 6,11 1 51.9 5 7.5, 18.2 1 5.3 , , NiA I , 2 No educational 1 1 1 prog should be .71, . I N = 176 3 N =10 2.2 = 111 N. 2. 6 = 4.81 N = 1 3.1 N=171 N.= 6 5.9 n 0.0 N0 = CI, 0 1 N=38 0 n_n it 0 0. 0 *The N/A. (Not Applicable) .indicates fewer than 5 supplied by the caller (question %las triggered) responses; received to this question. - 71 - uppsaria sp.p. cr4 A sasuodsaa s uel,14 zonal. se4eoTpuT (eIgeorEdelli V/N ZZ = N V/N SE =N UT = N 59. = N 91 = N = TZ = N Z = N (paaabErfa4 Seituopsanb) I = N L9I =4c peprldes sesuodsea asatuai l' S'50 014 , 0'05 S. l*EZ. ST. E.6 Sp=N 6Zt 8t L WOZ. 9 , E-EE L. S'91 I -Tk Pt rtt EST 6'1t 0/ goc snoA apeaban oq. sITTXs 00 0 V/N CS Z 0.0Z Z*9 t C9 I Y0 Z 9 98Z 9 8.6 SZ 1 I E."6 OT Ot t'IT 61. .uTie.14 retype±lopo Z.81. V I V/N 6'ZZ 8 0'01 E -9 I. I 06 -paao -Bap a0altorasawn= Z78I V 1 V/N UVI S WOZ Z 9"vZ-FEZ ST 91. O'SZ t E' EI V I15-6, Z ,5"ZI t"CZ LSZ1 1 I'EI. ,T 0,1 SI' 091 IL, t*T1 61. 61,:mxpail....1aamso, 1 1 9.1Z 96 0.SI 5Z -fijania annA awadig gtilitg heD , .baad EurruTIEu. z.-EA V PT S WO 0 VEZ ST. 82711 , E'cz 4 1061. fr 8,'OT Ot t"ZZ v T'61. 58 roz VE qsaaa4uT -pads I . , qmockle .luE0Emomi. a° s4,09f4"Ps sectisxmcm, aremaa landtaccis'aM N arew N Kole,/ arcuomq N 1% 7E7E14 N % oTemad hancp.soaaN I% aTew, N % aTemad, sre..,W1 N I% alleN N. %arrNa pulerpacpuro, I %aaN: % -1.-EmEta I12401 errew% N 44104 LZL ,.ISSINEEDID .30 .. '2wIL :0 mans= - EL - pamorre sesuodsaa aidT4InE4 aTWITIddligct* li/K ..., - QC = = 8Zt. = Z. 0, = OTN L8N I 001. ViN 9'Z T 00. lc? HN Z=N. 1 - E 1 0.0 . 0 Aizme 00 ' j 0. T. T.o [Ivo. o o o-o o I avg. ocz 0"01 Z ViN S-OT t 06. S-T i roCI. Z.13I V. ! vo10"OZ ZoLoo "PI VE Oil L._ V'IT 6t 016, ZI amp, aumaoddalT. , I . qp pazaggo, sassum 0°0 0 NVN E.S, Z S'ZI Z.I S'T T 001 0. 00 0 00 OT E"Z Z , O'E ET 1 E"Z: E. IT paogje lam, moo 010E 9 VA 189C VI O'SZ 6"Etr 6Z 20t, t 1. t'9E 8 10"0t 0P 901 6"ZS 910 T"Z.V _ 08I 1 I'10 179 obi/ O'S I "4/N E-S Z 00 0 00 0 I 0 '0'0 0,P,9CV L'I V E"Z Z! 9'1 L. 1 E"Z C fitrytead&, qou ..: 0.0 0 XiN 00 0 WO I 1CL 00 0 WO00 0 00 0 T"Z S 0"0 0 V'T 9 I cro , os1 1 10"5t 6 0/N 5"61E ST S-Z9 S S-IS tE 8'E5 L S"St OT 100 P E8 SIT. OE L".6E OLT 1 V*6E TS ICW4-10dsuta4 PIN qsaiaqul cN aTuled laccliaagsw N I% aIEW N aremaa% .16uTt.Hcovuoi. N r% duku N atuwea. Lanqlsoxa N 1 % WNW. N armwaa% alPARTN 1, % aTeR N UK Grellaa pueizawn3 N , % aliew N % alvama Tv401N. N LLON JUIM dI zu Nolasmo REFERENCE_
1. Atkinson, Ren1G; Lyons, Paul R;Crosby, Anthony E., A ColleeSuemmircii_ty Attitudesand Percep11221, Frostburg State Collp, Frostburg,Maryland, May, 1972.
2. Andersen, Roger C., A.C.C. FACT_BOOK,Allegany Commun College, August, 1976.
"Community Awareness Survey," FloridaState University, Tallahassee, Florida, December, 1973.
Luciano, Ann C. and Bennedict, Larry G "Project Pulse: A Model for Collecting StudentOpinion Data for University Decision Making," paper presentedat the annual convention of of the Association for InstitutionalResearch, Los Angeles, May, 1976.
Monroe, Charles R. Prof1e of the Cotwity Co11ee,Fossey - Bass, Inc., San Francisco, 1972.
6. Thornton, James W., IhE_CsIrmaity_imniorC211Ess, New York, Wiley, 1960.
UNARSITYOF CALr. ANGELES
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CLEARINGHOUSEFOR JUNIOR COLLEGES
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7 it QUESTION M: THE PAM' OF TEE PICC cREDIT SIUOFr !'4%=-7-ttt Cumberkind 1/4 Male %abtal 155 NFemale 32.4 %. 44 N Male 38.9 % 88 N Female 31.5 % 12 N Male 57.1 . Eat/ale% I 14 N Femz 4" 5 brutJt 1/2 N 25= 1?6 - .14..3i.46.0 N =240 478 83 17.450.2 '13 N = 11356 11.549.6 1139 N52 = 279 18.649.8 N=2127 333 t 9.51 N = 314 5 *tiTta7-Pitese retmxtrises supplied by saller (questicrt PRECT. PESUFR TO, 'pas QumTion Is "about .1/41,1 ittrXee.',..ts fetter tittr.-.1.5 respaiseswas triggered) received to this artti- - 64 - amber...land CKESTICIN A: IMVE YOU DIM Male % Female % Male Female % laVale N btal 1 % 1 Male % Fecrale N N N N N N % 145 . u 274 I: Y.7 72 5 76.7;N 1 172 26 ,--,- 55 27.51 267 50.61:99 55.0 21 1 95.5 70.3 i t N/A (Not .Applicable) indicates fewer than 5 N = 200 N = 541 49.4 N30 12923.3f responsesu receivedN =141 313 to this questic 45.0 N 224.5 I 1 N =11 37 29.7 QUESTICU B 199:1-97TT9AS TUE Mc:FORMS N Male % Total Female N % N Male Cumberlard% 9 Female N Male LaVa9 Classes (credit., 9 culturalC011egesexy.)Non-areclit sponsoredevents cart. 1437 21.3 8.0 9 63 48 13.718.0 26 22.6 5.2,9 34 43 14.7'10.8 3 15.2974,2 Graduationorg.Member using of a (ofCCITEN. facilities a friend 1218 10.3 2357 16.3 12 9 10.4 1629 12.6 5 15.2 or relative) 6.9 !,9 6.9 6.6, 7.8 t 9 21 12.1 41 11.7 13 26 1.1.3 4 12.'1 I 11.) 9 OtherSporting event 3834 21.819.5 11151 67 19.114.6 2722 23.519.1 9 4835 20.815.2 L 35 15.2915.2, NA (Not AVPlicable) indicates 14= 174. fewer than 5 responsesN = 350 receivei to this N = 115! N = 231 N = 33 - 66 - Tic TOTAL QUESTION Ai: HOW DO YOU FEEL ACC, IS SERVE CUMBERLAND RESPONSES.* le TA. Fa1e Hale : it* VeryExcellent Good: 6573 38.634.4 42.4.37.8 198183 38.635.7 38.9 4741 3346. 36.9 114115 FairGood (O.K.) 28 6 14.8 3.2 1575 14.6 2.9 15.942.0 3.2 20 3 16.438.5 18.042.3 46 8 NoPOOT Opinion 17 0 9.00.0 0.0 0 8.20.0 0.0 11. 0.02.5 2.7 13 0 ** These: percentages* These: responses conputed supplied 189 by caller (question was.only triggered) with opinionated rizsponses (percentages 51 122 or; it'VE 9"LT T°900 0 E°910°0 00 0 E'ZI 9Z6 TZ 9*LIrTI 8 CZE9°5E 1.a. 9'8Z t'6Zc'EZ 9 N **;,, oIrmaa NNAgISOSa aTel; QUESTION St WIRT ARE THE Fan' LYnyur REAM RESPONSES* N !tale % Total FemaleM % N male % r,c1,ele AcademicLocation Repptation. 21.76, 11.5141..81 1 184 63 14.442.0 112 50 10.644.2. ,11 125 39 14.245.6. 13 4 17:456.5 Offered.Partictilar Major 18 9.9 1 40 9.1 ,,13 11.5. i 1 23 8.4 1 4.3 A friend.Recommendation or of 1 , Relative, 17 9.31 39 8.9 6.2" 111 23 2 871 LO4 Cost 33 18.11 61 13.9 120 17.7 J1 31 11.3 H 3 13.0 AssistanceObtainingPossibility i''imancial ficmcof' ACC 9 1 32 . 7.3 6.2 22 6.0 0 0.0 Other 8 2"4.9(4.41 3.5 $ 1 11 4.0 0 0.0 4* Masa: respo., suR-Aled. by caller (cpuestion was aggered) O.-i-)t Applicable) indicates fewr than 5 responses received to this wes - 69 -- QUESTION E: IF' ACC CREDIT COURSES. WERE. OFFERE REST ftlEES, Male TOtal Female, Male. Catherland(SUMAS YOUR. LOCAL HIM SCUM) LaValf. IJW Y % 1 t4 Female Male Female N it N % .4J N % N" % t 1 N 1 Yes 41 21.1 112 21 3. 2 22...4 I 67 21.8 3 1 6 17.1. 3 No 128. 66,0t 343 1 65.21 82 65,6)209 67.9. 18 81_813.6 I 26 74.3! 14 Not sure 25 12.9 71 13.5 12.01 32 ' 10.4 1 4.5 1 1 3 8...6 N/A Wht Applicable) indicates fewer than. 5, N = 19. N = 5a = ...5 responses: N = 308 N = 22 ived to this questi N = 35. N= 2 - IL. - 74senb sçq cq (paaa56Taq.peATD3Z:ij sasundsaas s uptii :lama; sawenTpuT (aTqvalyddv ucnth) aorinvu aql Aq porIddns sasuodsaa 1cj viN asaqa4 9Z LSZ = N. L 6 111 I N 'Z S917 = N. 181 91T = N. on. pump. *hcadTeuolqmonpe. pagjedx-a S-9106 tt,VZ 06 OT Z*8 8E 117 'L ET SOOTAZDS A4TUnWapp T'Et STI1 S'61, L'11 ET 6-5Irat. SZZtL ir6t IFOT L.861 .bald TeuoTlepqa, iTeuorzedinnap unpv 6 BZ. LL 1 8 8Z E 6 SIT CIOE tS aatiqouv O 1agsups4 uoTlrqnsui.. - 1 JojbuTpuaquT '6oad 1 a.-Jahap aSaTTop 'alrE7K arama N 1 % aTPN N araLrea N 1 % apew Etumourni ThL ..i0,1,0111I4 tNOINId0 800APurPT-Ta7=D ,d NOLL 40.,L, *saazdsad WEMECN, Q: AT THE PF0ESSIT TTThE, WM CHE 'TOE, cr EVA)CATION P1CG1.1. 3,4=Prii.SES*, Male Total Female .t4a1e Canter land Feriae 'Male La Vale Female subjectspresent.ifibrkshops ofabout or N % N % N % N - N % N improveTrainingspec. interest ytur prog. every-. to 34 20.4 85 19.1 :4 22.4 48 18.8 4 19.0 7 23.3 dayCareer .Training. Skills 1925 11.415.01 7196 16.021.6 15 14.14-0 13.11 3257 12-522-4 2 . 9.5 74 13.3 College,°curses deg.. ored. 19 11-4. 4.0 9.0 .10 9.3 25 9.8 6 28.6 9.5 6 20.022.3 skiIlstoOccupational upgraile, your train. job, 701 41-9 1153 34.4 44 41.1 3 36.5 7 33.3 6 20.0 responses, supplied by cAller (question was triggered) N = 167 N = 445 = 107 N' = 255 N 21. N=3 s N/A (ot Applicable)II indicates fewer than, 5 responses =eceived to this, question. 72 - Ix =ION D: iT OU HAVE NEVER 'TAM,/ ANY TYPE .r.F RESPONSES* 4ale Tbtal Male Cumberland Female Ho Interest 51. 39.4 1 170 39.7 30 34.5 I 83 34.3 4 41o. ClassesNo transportation not appeali 30 2.30.0 1 1 76 1.6,1A.. 20 2.30.0 45 1.72.1 0 0.1 OD...I Could.Age !riot afford it 64 3 48.1 1 2.3 180 13 42.1 0 46 2 52.9 2.3 106 10 43. 4.1 04) 40..f 0.( Clasecinopportune offered time at. 12 9.0 j 49 11.4 -7 8.0 1 34 14.0. 2 20.0 *MultipleToo far away. responses allooted. 0 = 133 0.0 1 N=4283 .7 N 0 8 : 0.0 1 N=22 0 0.0 N=l0 0.r. t NA. Mot Applicable) indicates feuer 'v ed. to this quest - 73 - A.v&LIAI.LVCJ-to4Ly Decision Making," paper presentedat the annual convention of of the Association for InstitutionalResearch, Los Angeles, May, 1976.
5. Monroe, Charles R. Profile of the Community CollegelFossey- Base, Inc., San F o, 1972.
6. Thornt n, James W., The Community_JuniorCollege, New York, Wiley, 1960.
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CLEARING ,OUSE170- JUNfOR COLLEGP6
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