) . RECEPTION STAFF REVIEW Mr. Moll
Published by Reception Staff of Rockefeller Plaza, Radio City Vol. 1 No. NBC, 30 Jon. 9, 1935
SIX HOUR HOOK-UP BURKE BOYCE OPENS CLASSES FOR NEW YEAR’S EVE IN CONTINUITY WRITING From 10:30 PM on New Year's next Eve, until 4:30 AM the "DIALOGUE IS NOT DRAMA" STATES day, on a coast-to-coast hook- up, the "Let's Dance" program, HEAD OF DEPARTMENT AT sponsored by the National Bis- INITIAL LECTURE cuit Company, was broadcast. Unquestionably, the high On Wednesday, December twelfth, very spot of the program came when a important step was taken by some fifty pages and guides with literary Maria Jeritza offered a few aspira- tions. These men accepted the invitation Mr appropriate songs as her con- proffered by Burke Boyje to attend the first of a series of lectures on tribution to the studio party. continuity-writing. The hour between three and four She sang just before midnight o'clock was selected as the coefficient of possibi 1 ity by for Eastern and Mid-Western the staff officers. Also listeners, and later repeated present at the meeting were her performances for the Moun- FIRST KDKA TRANSMIT- Mr Carey and the Reception tain and Pacific Coast audi- TER INCLUDED IN Supervisors, Mr Tart and Mr ence. CLOVE R LEAF EXHIBIT Zabsk i Tne New Year's Eve "Let’s "The Continuity Department Dance" went on tne air just The Fall edition of the Radio TART’S EFFICIENCY Museum will, when this is primarily a dramatic unit, 43 nours after the regular issue for drama is the basis and Saturday night broadcast and PRAISED BY CAREY goes to press, in all proba- bility, be complete. Exhibits, background of continuity," thereby abbreviated very de- Dear Nr Tart: nee the World's Fair, will be began Mr Boyce. He then dem- finitely the holiday celebra- It i s a f ee 1 i of deep ad- ng on display. onstrated that the fundamen- tions of eng i neers, announcers miration for your splendid Concurrent with the inter- tals of play and short-story and three orchestras. work that prompts me to write national broadcasts that are writing were dissimilar —men- Tne orchestras are under this ietter. soon to be a reality, will be tioning that many authors of the supervision of Joseph Your aid as one of my as- placards and technical appar- the world's best Fiction Bonime, ieader of the Death sistants during our move from atus of the country from which proved incompetent at radio Talley Days musical aggrega- 711-5th Ave to Radio City, and we are receiving the program writing. Likewise, composers tion. He, as generalissimo, your energetic cooperation in at that time, whether it be of good dialogue frequently, decides what pieces snail be helping us get settled in our Poland or Germany or Italy to their sorrow, find that played by eacn orcnestra. Tne new home vyere great ly appreci- or any of the more remote (Continued on pagei ) sweet, enticing rnytnms, for ated. Finally, with your sections of the globe. instance, are assigned to Kel appointment as head of the Among the first of the addi- NBC DEPT. HEADS Murray's group, wnicn is com- Reception you have more than tions will be a replica of the PLAN TRAINING COURSES posed mainly of string in- made good. I am happy to say originai KDKA. This model of struments; tne majority of that the entire Reception Div- FOR PAGES AN D GUIDES the first transmitter to be tne faster, "brassy" fox ision under your direction has continuously on the air is Training classes for the trots are referred to tne ca- made us feel proud of the ef- being reassembied and will be Reception StaFf have begun in pable interpretations of ficient manner in which our presented to the National earnest. Wednesday, December Benny Goodman's music makers; visitors and guests have Broadcasting Company by the 19th, under the supervision of Xavier Cugat, wno, on tne been received. West inghouse Company. Then, Mr Burke Boyce, head of the Saturday program, commutes Sincerel y to further elaborate on the Continuity Department at NBC, from tne Wal dorf-Astori a to JOHN R CARET first stages of commercial the second in a series of 8H twice every broadcast, radio, Mr D'Agostino is lectures was held in Studio pleases music lovers witn his NEW PHONE SYSTEM arranging to include in the 3B, which was temporarily con- iilting rnytnms of tangos and AIDS P RODUCTION MEN Museum the WEAF transmitter verted into a lecture room. rnumbas. The TOAE Department has in- of the early 20's. A class in announcing is also stalled an intercommunicating RECOGNIZED Lest we forget, there is being conducted by Commander PAGES system in studios RG and 8H something that precedes, his- E.V.Cusachs, Famous linguist DISCARD UNIFORM which will probably supplant torically, the first trans- and authority on diction. The FOR OFFICE CHAIRS the current hand signaling mitting station. This "some - course has been in progress between the product ion man and Congratulations and bon thing" could only be the first these past Four weeks. Those his cohorts. voyage to Messrs Thompson, transmitter and receiver which permitted to attend the Under the Leonard, Sneii, Pawlek, and new arrangement make up Marconi's original classes have been especially is a telephone Dunleavy. These alumni of the there attached "wireless’. This great grand- selected as having ability to the conductor’s stand and page staff have matricuiated father of modern radio was born worthy oF development. Under a light over the music sheets. in the Service and TOAE Depart- in 1901. Although its life was Commander Cusachs’ instruction, At the base of the phone, ments, bartering their brass short, the little unit has an they are required to take where the dial normally is to Four buttons of apprenticeship for historical 1 ife of immortality. courses which include be found are six buttons. English, elocution, the long anticipated cloaks , However, there are modern, pronunci- Five of them have thus far of authority. as well as ancient, exhibits ation, and a foreign language. found significance in rG- Mr in the new Museum. The unit Next, Shaw, of our Sales When the conductor wants to MAN BITES DOG! which illustrates how the Department, will assume the speak to the production man superhetrodyne works is very role of lecturer and instruc- That's News! All right what in the monitoring booth, he In vivid and self-explanatory. tor. his series of ad- do do after the incident pickajp.^he phone and presses dresses, many enlightening you Nine Cathode Ray Tubes are in- happens"^ Those responsible for button number two. This op- demonstrations of the impor- cluded in the attempt by the this newspaper have a sugges- eration causes the light in tant part in RCA-Radiotron Company to por- played by sales tion to offer which might great- the monitoring booth to flash the daily life of the National tray the reception of a signal ly fac i 1 itate the work of news on. The other buttons, when by such a set. Broadcasting Company will be gather i pressed, cause similar lights ng. Through the courtesy of Mr portrayed. Merely pick-up to flash on the announcer's a near-by E.P.H. James, head of the It is the desire of those delite, in the electricians' phone, dial 531 or 542, and Sales Promotion Department, sponsoring this movement to pass along and engineers' booths. The your contributions, the illuminated NBC network map eventually enlist someone with name of sender, to the fifth button is the conduc- from each department at has been loaned to the Museum. NBC office man. Upon receipt of tors'. There are phones with to deliver a group of lectures This map is now up to date. your item, the O.M.will treat corresponding buttons at each on the Function, purpose, and It should prove of much interest same as exclusive property of of these points so that the value oF his immediate depart- to the visitors and of great the RECEPTION STAFF REVIEff.''- procedure may be reversed. , value to the employees of NBC. ment.
(Continued on Page u. Col H i
2 RECEPTION STAFF REVIEW Editorial
STAFF POSITIONS T E-LE-T V RECEPTION STAFF REVIEW OPEN ^ BY ENQUIRER Published Monthly by the There are on this paper, as Dame Rumor it Reception Staff of the on any other embryonic news— has that Gene and Glenn, accompanied by ^tiric Madriguera s musicians and announced by Edith Jbmes, will National Broadcasting Co. paper, many incumbencies a— vailable. The Editors invite a new series in January advertisino a wonnan's product, any member of the Reception sports commentators once won $42 from a F. C. Lepor« Staff whose talent has thus pi'esident of the United States’. .. .What NBC announcer who “ reputed authority (on basebaU) always runs a high Editor-in-Chi«( far remained latent, to apply for the position which he be- f®"'P®rature when Countess Albani is in close proximity’, Gene Carroll has a cork-centered sphere that grazed the Frederic M. KirIclend . . . NeM lieves himself best qualified hickory stick wielded by the King of Swat, Babe Ruth,, and Feeturei to fill. All the unsigned Adele 8. Fort .... also autographed by every member of the Chicago Cubs and articles and columns in this lluuell E. Ahibum .. Male-Up issue were written by the editors, and it is our hope That trio of feminine pulchritude, the Pickens sisters, Contributor* that some of our readers will will in in . soon open New York a musicale, ’Thumbs f/*'.... be willing to relieve us of Helen Pickens sleeps with a pillow over her head to keep Wendell H. Witliemi a share of the burden. out the noise.. ..FLASH.’!! Jimmie Melton has turned cook! Tbome* A. Sriffin Although a few contr ibutors On a recent visit to his mother-in-law in Cleveland, our have already shown a sincere Janies baked a lemon chiffon pie with a lady finger crust in Review, interest the which his in-law, Marjorie Barkley McClure, the To know NBC is to know bow noted novel- believe that real success can ist, declared was inspiration enough to write a new novel. NBC Pnnetions. only be attained by your whole-hearted cooperation. What star and wife are entertaining hopes of having their ’Skyroad Shou’ Sponsored by the Goodyear Rubber Company’.... "CONGRATULATIONS ON Jessica Dragonette keeps her figure amidships by skipping GREETINGS! rope daily on YOUR NEW PUBLICATION” —— the roof of her Manhattan apartment house.... —— What comedy duet which glorified the red network recently THOMAS TART I wish you all success ir did the walk-out act on their sponsors’
^ your new enterprise, and I • i 1 u j iu i I Holbrook, With great pleasure bid feel confident that the Recep- national diction award winner and ex-NBC ^HHOuncer is now you "Good /,uc**oathe launch- tion Staff as a whole having a ffee lancer. .. .What aspiring young '<^®Ht ly " ing of your new publication. shown itself so efficient set off the fire-chitj' s" siren while a Much good will and better during these first months of orchestra was dedicating KYW’ understanding can be affected our occupancy of our new between members of the Recep- quarters, will continue to FLASBH! by way of the high seas. ...A Caraguro Indian Has tion Staff and the general excel and receive the merited picture of Muriel Wilson atop his tent pole in Quayquil, ^ is first • • -Gene Carroll wound up pub 1 ic only when this commendat i on from our numerous one morning at 4 A.M. knocking accomplished between members visitors and guests. ata preacher s door with Billie Leonard, beautiful Cleveland of the Recept ion Group itself. J deJara Ainonte chorine; the ceremony did not follow What the engineer who was 1 sincerely hope that You are a fine group of formerly with Bell Laboratories recently r Editors will seek as their fellows and I'm sure your icocheted a salt shaker off the cranium of Nils T Grant land’ fundamental purpose the object paper will be a grand success. — Wynn of collectihg and dispensing Jessica Draeonetts Ed recently lost fifty cents pitching ^ quarters in a I'm in I studio. For news which will further bind favor of this, as shame, Edwardum, gambling away your hard hope to find out earned money! together the divergent view- things about What over-inflated bag of synthetic heliLxn claims to have points of those of you engaged a couple of hostesses that the friendship of five times as many people ®ny other as the NBC's representatives I've had my eye on. man in the world?.... Brad ley Barker was once Screen to the public. And that thru trank Parker ^ hero in his pr ime. .. .Scoop ahoy!! Frances Langford °nce got the Revi€u you will present a Carloads of orchids to NBC's the decision over a man-eating shark.. ..What sound effects faithful reproduction of NBC latest blessed event. manipulator was recently seen on Fifth Avenue lead- '"9 ^ oatrolman's horse by life, and continually strive Vaiter finckeii the bridle’ in There's no your doubt that the . , for closer cooperation uuu . . , adorable Reception Staff is now the NBC hostess who was formerly on the Lum and spec i f c endeavors. Program over WTAM is now ’cream of the BBC crop’, and capitalizing on her faultless articulation must be served A STATEMENT I wish your new endeavor good ....Gladys ^'*'‘''t9out has grabbed luck and bon voyage. Yeh Man! upa contract to appear with Paramount coast What keyhold Oeoree licks guardian that handsaspeil over On the last Wednesday of the air once week PLAY, BOYS!!! a is paid $80,000 per annum for his gos- each mont between the hours Parker and Harry Hor lick's-'v-rA ,, Gypsies will P.M. new Jack oMnnyBenny . soon of four and six a P'ossom forth in There is no doubt in my a Warner Brothers short, ’Gypsy. edition of this paper will be mind 1 distribution. that your paper Morton n . C...I L available for Downey's father-in-law has suddenly decided to help build and strengthen the This plan is tentative and if visit ’the auld sod’ to evade service in his wife's divorce which is the paper finds acceptance ’esprit de corps’ action such an integral part of an with its readers, adjustments organization like ours. will be made in the frequency What petite young classical singer recently purchased of publication. Any member $4000 worth of bagatelles at the Fine Arts Exhibit’. ...Sid of the Reception Staff may Gary has sung ’Old Man River’ on the air 3000 times. ...Did procure a copy free of charge ACKNOWLEDGMENT Duchin's dad conducts a string of drug -. upon application for same in , emporiums in Boston’ Room 284 on day of issuance. The Reception Staff Review Announcement will be made by avails Itself of tnis oppor- What alleged comedian that smokes 20 cigarsaday was once Captains as to when copies tunity to speak In behalf of ejected from an elevator because he refused to show an are available. the entire Reception Staff Inartist's pass to a page? The Press Box located on returning tne kind and tnought- - ful nolldsy greetings received Flash and double flash!!! What Columbia Broadcasting of- the desk in Room 284 will, we the following: ficial's wife ona recent visit to the Rainbow Room received hope, soon be crammed with from Mr Richard C Patterson, our a possible fracture of the left ankle’.... KVs Benjamin jokes, stories, gags, anec- own Executive Vice President; Harrison, widow of the late president, recently gave the notion dotes, human interest facts, Mr. Thomas Tart, Mr. Albert picture gr inders abreak and let Paramount News shoota short and any other material you Walker, Mr. E. M. Lowell, Mr. while she was reading ’The Last Eulogy’ in the NBC studios. might uncover in the daily Wal ter Koonsj Mr Antnony Stan- performance of duty. This ford, Breen and deRose, Miss shopping for all the foodstuffs con- central point of deposit has Don Bestor does the Alice Wood, Miss Adele B Fort sumed in his domicile his wife attends to the cooking.... been estab 1 i shed to f ac i 1 i tate — appearing on the’BourofSmsles’ news gathering and to encour- olw^r" sensation age suggestions for the im- by utilizing the of his wife as a Mr. Anthony Jimenez, Mr. Russ economizes services Sec- provement of your paper. .. Jolly Coburn was midshipman Alhbum, Mr. Milton C. Herman, retary?. .Did you know that a fkt tutor and the Night Page Officers, at Annapolis? — . — . —
Fsatures RECEPTION STAFF REVIEW 3
CONSENSUS OF OPINION IDIOSYNCRACIES PHILADELPHIA'S KYW CALL FOR PORTRAYS HOSTESS OF THE STARS HOST TO MYSTERIOUS PHILLIP MOR - RIS! AS JI LL-OF-ALL TRADES - C. B. VAN BERGEN N. Y. DANCE TEAM And this is what a hostess A certain tobacco company, is supposed to be, according There are 13 NBC stars with The new station, KYW in anxious to get a firm hold on to the different departments 13 letters to their names who Philadelphia, seems to have American smokers, called a of the National Broadcasting fear Friday the 13th and have quite a novel set-up. There Board Meeting and discussed Company: formed the "i^ Club". the best method of advertising are three floors of very Production—A hostess should Graham McNamee, announcer: their product to the American attractive studios. On the be primarily efficient. a rabbit foot will grace his fifth floor are two studios, public. After many ideas had Sound Effects— Sweet and watch chain. John Shaw Young, which are used solely by. the been offered and rejected, charming, brainy and intelli- announcer, fears every business National Broadcast i ng Company. and innumerable cigars had gent. transaction. On that fatal The seventh floor's two stu- been consumed, they finally Announcers—A hostess should day only a veteran barber the program dios are devoted to Colum- decided upon a radio create an atmosphere of charm. shaves him. Robert Simmons, bia Broadcasting System, while with which they could present Studio Service— "The Smile tenor: breakfast salt goes the sixth floor has five a trade mark that would not that Si ns I" Send them away over his left shoulder. Baby studios which are "neutral''- be easily forgotten. They Rose Marie: will step on thir- laugh i ng. .. They have been generously of- of their agents, delegated one Musician—A hostess should be teen sidewalk cracks. Will fered to both broadcasting a very bright young man, to informal and at ease. Donaldson, pianist: thirteen systems. go around to New York Hotels Pages—A hostess should be lucky pennies in shoes and and find bellhop or The opening on the night of a page intelligent but with person- clothing pockets. Alois who had a dist inct ive tmanner December first appears to al ity. Havrilla, announcer: his thir- oY calling out names. have been quite an affair. Guides—A hostess should be teen dinner guests that night Everything was in confusion So the bright young man able to be quick on the trig- will each eat thirteen hot visited countless New York no one knew how or when he ger and highly efficient, and dogs. Patrick J Kelly, dean of should be where. So great was Hotels, gave the name yet remain charming. of announcers: a four leaf that the lone Phillip Morris to be paged the confusion A visitor from Philadelphia clover for his coat lapel in the foyer was more thru the foyers, and sat back hostess Trustworthy, loyal, helpful, if he can find one. Raymond to listen. Tall and short, dead than alive. And thereby friendly, courteous, kind, Knight, punster roysterer: fat and thin, bellhops an- hangs a tale. For —as she obedient, cheerful, thrifty, will commit thirteen puns nounced Phillip sat at her desk with the pro- "Call for brave, clean and reverent. during the day. Duke gram log before her, trying Morris" periodically through- Ellington, orchestra leader: An actor—A hostess should vainly to keep up with the out the hotel foyers. Bell- have a yen for facts, and a the thirteen members of his hops with high lyric voices, vast number of new arrivals, remembrance for names. band will get thirteen minia- the constant changing of stu- and bellhops with voices on Executive—A hostess should ture horse shoes. Three X dio assignments, and the the verge of changing dinned be primarily gracious with a Sisters, harmony trio: Vi mad dashings of the musicians upon his ears. The greatest touch of common ordinary will not wear her shoes in difficulty our the door opened, and in -popped encountered by Horse Sense. the studios, Jessie will not two very debonair and gay- agent was that in many cases her Sales A hostess should be race beetles that day, spirited young gentlemen. he couldn't understand the — able to meet trying circum- and Pearl will leave her mir- They paused and looked at the name at all. stances with poise and grace. ror home to be sure she won't hostess, then advanced to her Finally, he wearily entered break it. Richard Gordon, Dramatic actor — A hostess desk.with enviable poise. the portals of the great New alias Sherlock Holmes: will shou Id be charmi ng and gentle, "'•^e ," they ob 1 igi ngly ex- Yorker Hotel and approached not risk solving mysteries very well versed in all things plained, "are a dance team the desk. Toward him came a that day. Rosey Rowswell, pertaining to NBC so she may tiny boy, from New York. We are on to- red-capped page humorist: will k iss the dr i ver be able to answer any ques- night's broadcast. Could you with a face wreathed v9ith of each truck that he sees tions that may arise in a please show usto our studio"!"' smiles. He bowed and said bear i no empty barrels. manner to satisfy the iOf The hostess, far too im- "Anything I can do for you, visitor, the weary product ion equally essential. A true pressed by their bearing to sir?" "Yes," muttered the man, the artist in search of account of the theatre, for doubt them, vainly looked on agent in discouraged tones, a stupio he knows not where, example, can best be rendered her chart for the so-called "Page Phillip Morris for me." and the temperamental musi- by a man who has worked in dance team. Finding no record And away went the tiny page, cian, who wants to know why the theatre. On the other of such a program, she led and as he went, he cried.... he can't take his bass fiddle hand, familiarity with the them into a vacant studio. "Call for Phillip Morris!! up the front elevator. subject can prove detrimental The two gent lemen Call for Phillip Morris!!" stalked after if not handled with care. her, And right away our agent's After this somewhat arduous looking, with raised Briefly, knowing one's subject face brightened, and his study, the student is ready eyebrows, around the studio. is no more important than for concrete preparation. How They pointed to one end and heart leaped within him, as he knowing what to leave out. demanded that a platform be hastened down the foyer after is he to begin writing his The writer should criticize the page.... play‘d With a written outline? his own plays. At the theatre placed there for their danc i ng. "Not One indicated the windows and And ever since, the voice of necessarily," commented he should "watch the wheels the lecturer, "but he must round". ...To asked that the curtains be Johnny Roventini has gone on go emulate the have formulated (in his mind) coach, it is necessary to drawn, and the lights lowered. week after week over the air, follow the guards and tackles They then bowed gallantly to with his famous "Call for the plot and characters. To as well as the hero-half-back. quote the i 1 lustr ious cte Mau - the dazed hostess, bowed to Phillip Morris".,.. Does the play he is watching each other, and passant, "I have finished my made their show good taste’ Does the ural story; now all I have to do departure, promising to be actions and reactions plot contain the proper se- i s wr i it," back in under te time for their "broad- stress, rather than by quence’ Is there conflict, cast". indirect sketching or general However, "uriting it" is suspense, surprise, and vic- And as the door closed upon dialogue. scarcely Just a matter of tory (or defeat)"^ them, they leaned upon each How does one acquire the course to the average page or In conclusion, Mr Boyce ad- other in spasms of laughter... necessary dramatic technique? guide. They were urged to monished the class to confine for the "dance team /rom Heu There are two paths—either write steadily and under its attention to half-hour York" was none other than our or both of which may be fol- stress. Those who sit in scripts rather than serials. Own John S, Young and Charlie lowed. The embryonic dramatist comfortable chairs, working He expressed willingness to O'Connor. may pin his hopes on text- only after digesting a heavy receive any plots that might book data, or he rrviy tune in meal, are handicapped at the be contributed by the students CLASSES IN CONTINUITY and criticize the drama of start. "Don't wait for an at the next meeting of the WJZ—WEAF, Although Mr Boyce inspiration. Practice the class. He promised to bring (Continued from page i) is a staunch advocate of the technique of writing so that Miss Katharine Seymour to the their talent alone does not latter type of schooling, he you will be ready when the meet ing so that she might give suffice when writing a radio listed the following books idea does come. Why else, her concept ion as to how these play because DIALOGUE IS SOT for those interested: — indeed, did Joseph Hergesheimer plots might be developed. At DRAKA. Every line of the baker's "Dramatic Technique" so faithfully turn out one that meet i ng, on December 19th, radio play is relevant to the UZZELL'S "Sarrative Technique" thousand words a day?" Miss Seymour received hearty plot; the author must keep FCEfiSlER'S "Sentences and Thinking" Unfortunately, technique is cooperation, and the lecture the moving script and develop BRAnde "Becoming a. Sriter" not enough in itself. Know- was consequent ly very success- his characters by their nat- SEYMOUR "A^oiv to Write for Radio" ledge of one's subject is ful. " I.
Miscellaneous RECEPTION STAFF REVIEW 4
NEW AQUISITIONS TO ONE WINTER DAY NBC GENERAL LIBRARY THE One calm Winter Day, I was QUESTION BOX sitting on the second floor F. M. K. Ewen, coMFOsms OF TODAY. not doing anyone any harm, Editor’s note: David. A comprehensive bi- when I was called down to the Those questions (submitted in writing via the Press Box in guide ographical and critical Main riall Cashier's booth to Room 38a) which are of general interest, will be answered in to modern composers of all relieve the Cashier, who they this column. nations. Indispensable for said was on the verge of giv- (Q) Why are sound-absorbing studio walls so vital to perfect contemporary i nforfTiat ion on ing up this life for another. reception when dance orchestras are picked up very clearly composers. I had never had the pleasure from hotel grills which have no special acoustics’ TIS to FADIO. Firth, OAISWAY of serving in this capacity (A) Every human being absorbs four units of sound (about one S. Pro- Ivan, and Erskine, C I before, but hurried down to unit more than an overstuffed chair). Thus the guests in
gram production. Covers vari- I the Main riall. There beheld the hotel absorb, unconsciously, enough sound to compensate of radio broad- ous aspects the Cashier looking pale and for the absence of rock wool blankets. The hotels ARE including ad- casting field, rather harried, and about 200 designed with acoustics adaptable to music, and there are vertising, writing, product ion, people waiting in line for usually heavy drapes or other absorptive materials nearby; recorded programs, music, etc. their tickets. I sat down otherwise the radio engineer makes the necessary alterations, Includes exannples of radio and with a nervous but bright drama. smile, started to sel 1 tickets (Q) Under what circumstances is the ringing of the chimeson SBORI VAtt tlRBltSS COffSD- for the NBC Tour. the network omitted’ A W and IICATIOI. Ladner, I had to struggle for it. (A) No chimes or call letters are heard during addresses by
Stoner, C R, 2nd ed. 1934. Before I sold asi ng le t icket, the President, the Chief Justice of the Supreme Court, or
AMSRICAI BALLADS AID FOLK I had to tell the waiting while the National Anthem is on the air. soias. Lomax, John A and Lomax, public exactly what they Alan, comp. Songs gathered would see on the tour, how (Q) To what extent is the temperature in the studios affected from all parts of America il- long it would take, when the by the outdoor temperature’ lustrating many phases of tour would start, where it (A) The studio soundproofing is thermally equivalent to ten
1 i fe and manners. would start, when it would inches of cork. The outdoor temperature affects only the MgASDRIMSIT II iiADio.lon\]ey, end, and whether or not they refrigeration load and the non-air-conditioned offices. F ri. Discussion and evalua- would see a broadcast. It Hence, this building represents the most efficient cold tion of radio surveys. Anal- went something like this: storage construction in the world. ysis of mail response, ques- "How much is it’" tionnaires, special methods "Forty cents, please." (Q) Has Eddie Cantor definitely left the Chase and Sanborn of measurements, results of "Well, can we see the Show- program? surveys, psychological fac- boat’" (A) Yes, the coffee makers have gone classical in a big way. tors in listening. "No, I 'm sorry but admission Under the narration and direction of Deems Taylor, they are TBI TICtOI BOOK OF TBS SYB- to broadcasts are by invita- presenting famous operas in English. "Hansel and Gretel" PBOIY. O'Connell, Charles. tion only." w NATIONAL BROADCASTING COMPANY. INC. /OL. 1 NO 2 Published by Reception Sloff of NBC, 30 Rockefeller Plaza, Radio City FEB. 1935 " ' — WE WONDER IF — BIGGER BUSINESS FOR 1935 STATES GORDON H. MILLS The executives real ize HEAD QF GUEST-TOURS DEPARTMENT SAYS that W Nelson in the "VITAL AND INTERESTING FIGURES Ma i I Room ma i nta i ns a BELIEF” staff of messengers who ARE BASIS OF handle all outside er- "Will the tours gradual ly drop off to noth- rafids? I ing?" is a question on the tongues of many hPC ! "Special attention" is people. "No", says W Mills of the Guest Tours not as satisfactory as Depzu'tment, "there is every reason to believe "By Hand" in many in- that the tour business during 1955 will be bet- stances. We are refer- ter and more profitable than in 1934. This be- ring especially to those lief is based on vital and very interesting coirt- stenographers who get par i sons. RICHARD C. PATTERSON JR. I eas'jre such p out of Although business It IS the opinion sending ha i rp i ns back has lagged since last of Colonel Mangan, gen- THROUGH THE YEARS and forth label led as August, this is not sup- eral manager of the Gray WITH ! i nter-departn»ental onr- rising to those familiar Line Sight-Seeing Comp- R C. PATTERSON. JR. respondence? with the rise and fall any of New York, and of Certain offices do not of all sight-seeing ven- K4* Donovan, president of Good organization is unnecessar i tax the I y tures. August is always the Royal Blue Lins, and the keynote of success efficiency of the Page the peak month; it is of the representat ives in ainy business. As chief staff by demeinding mail considered a unit of ten of Thomas Cook, American of operations, it has collections every ten in the peak scale (Jeu)- Express, and the like been the job of Richard minutes instead of being uary is a unit of one ). that we have an out- C. Patterson, Jr., Execu- satisfied with the regu- Thus, if only 6000 peop- standing sight-seeing tive Vice President, to lar half hour service? le took our tour in Jan- point in New York which make and keep NBC fit. He The ball-players sus- uary, the business would will maintain a constant has been doing just this pected that within a few ix>t lagging flow indefin- be because of traffic since October I, 1932. months their captain and there were 60,000 vis- itely. The Statue of Kt". Patterson learned short—stop would be fil- in itors the peak month. Liberty, for examnle at- administration in tlie ling Ted Jewett's shoes Since there were approx- paying visitors tracts fields of busi nes .,ci vie as Evening Supervisor of imately 20,000 guests year after year; yet it and mill ary activity. Announcers? last month, tour-popular^ is not centrally located For five years he nss The emp i oyees of NBC ity is on the increase in the city, no improve- the Commissioner of Cor- who al low their broad- rather than the decrease ,-rents are made to sus- rection for New York cast tickets to go un- as sane think. taiq interest therein, City. He wore a Captain's used realize the amount continued on page bars overseas, became a of work involved in mak— NBC BASEBALL TEAM Major, be ready to itieet a 1 and served thir- ing it possible to sup- I M EETS SING SI NG comers. However, this teen months with the ' ply them with these du- Toward the end of Mar- slould not be interpre- American Expeditionau'y cats? ch, first call for "Bat- ted to mean that newcom- Forces. In 1913 he was BUD—"THANKS MUCH” swingers" will be made. ers wi 1 1 have to be sat- appointed Adn i n i strat i on CAROLE LOMBARD Mzinager Ray Sul I ivan of isfied with second Officer of the Americain I last Commission Carole Lombard, year's Motion Pic- string positions. to Negotiate I Peace beautiful motion picture ture League Champions The tentative schedule at the Pau'is Con- gai.ie ference, and star, recently gave the anticipates indoor prac- for 1935 includes a a year lat- er was ^eC personnel something tise to begin about Mar- with the Manhattan Col- made a Lieu- j ch 20th and transfer to lege Frosh, Sing Sing tenant-Co I one I . Prano- i of a treat by having her the "Great i ieu'y, tion to the rank of Col- picture taken in the NBC Outdoors" set Pen tent and General for April With onel in the Mi I itary In- Master Control Room. One 3rd. all Electric, all of which of telligence Service came of the few guests ever I934's regulars still will be played away from available, in 1930. to invade this sanctuary the nucleus haie. The firial official continued on Page U of last year's team wi 1 continued on Page U continued on page 3 . . . n n 2 RECEPTION STAFF REVIEW EDITORAL RECEPTION STAFF BUILDER VS WRECKER A SHORT HISTORY OF NBC REVIEW Editor’s note: The F. C. Lepore J,L. Kraft, president history of any orgeini zat ion, particularly -Editor- of Kraft-Fhenix Cheese one as large as the National Broadcasting Carpany, is of i Corp, ,read the following nterest to the members of the estab I i sh- Associate Editors at a convention banquet ment. It is well to know what has transpired to Frederic M. Kirkland.. given for all Eastern make up the enterprise that you serve. With this News Salesnan of this organ- in mind, we present a series of articles on the Adele B. Fort. ization. history of NBC. Future chapters will describe the Features. various departments and their history, notes about Russell E. Ah 1 burn.. I 've watched them tear- people who have been with the organization for Maike-up. . ing a building down. some length of time and descriptions of our var- Dwight B. Herrick. A gang of men in a busy ious network stations. Also there wi I I be short Copy town; rotes about the executives and the members of tlie " Board Directors Contr ibutors With a "Ho, Heave Ho, of and others associated with the I I I grcjwth of Ary R. Moll and a usty ye the company, biographies of some of the They swing a beam and artists, especially the old timers,and other tales Anthony Fai 1 1 ace Walter Clark the side wal I fell: that wi 1 1 interest you al I. I asked the foreman, "Are Reminiscing into the early days of radio, we these men skill ed? find that it was Dr. Frank Conrad, the father of #N0 MORE LECTURES? And the kind you would the Frank Conrad of Sales, who was the first to Hire were you to build?" introduce the radio broadcast. He developed a pro- The first lecture He Taughed and said, "Why gram featuring music that was transmitted to ser i es i inaugurated by no i ndeed. listeners from KDKA, operating for the VVesting- Burke Boyce, head of the Just corrmon laborers are house Co. This was from Pittsburg, of course. Soon Continuity dept., several all I need: afted,a smal I station, WJZ begaui operating in New- months ago was an impor- They can eas i wreck i ark, New Jersey. This station also had studios on I y tant step forward i a day or tv/o 42nd Street in the city, near Broadway. \AEAF, at st i mu I at i ng enp I oyee i n- That which has taken a that time, was the broadcasting outlet for the terest i n the work of builder years to do." American Telephone and Telegraph Co., and had it's the various units of the So I sa i d to myse I f as I studios in the ATi^T Building at 195 Broadway in NBC. The direct reaction went on my way. New York City. AM these stations began broadcast- to the results of these What part in the game of ing around 1920. The first big broadcast was the classes ^as favorable to I i f e do I play: announcement of the election results in 1921, when their continuance. How- Am I shap i ng my deeds to Harding was elected as president. i ever, nstead of repeat a we 1 1 made p I an, IN OUR VERSION OF I • THE LIBRARY c asses i t w? 5 suggest- Pat i ent doing t he ver^ I y ” YOUR THE TOP" ed that each department best I can. THE AMERICAN THEATRE; By such as Sales, Sales Pro- Or am I a wrecker wito as seen by its critics V B Lillians a.id F f Brown motion, Program, Product- walks the town. 1752-1954; You're the top ion, Announcing, Artists Content vm th the labor Edited by Moses A Brown. You're a page's greet- Service, etc each sponsor of tear i ng -Jov'n. PARDON MY ACXENT; ing- one series. WORD TO TH E WISE ^ by Cul I i nan. You're the top f^ny questions are You're aMerring meet- A1 I e;rployees of t6C Experiences of a radio asked daily as to when are invited to use the News announcer. ing the next group of lect- general Library for re- You're a boring boor ures will be resuoed. TELEVISION; search and study. 'Aaiting for the tour to Prom our viewpoint it is by Moseley and Chappie. In addition to start a worthy project since Fourth Edition. I934. books of general nature, You're an 8H "break" the idea met with such there is a collection on THE BUTCHER, THE BAKER, You're a Guest Tours widespread approval. It radio broadcasting which the candle-stick MAKER. Lake is unquestionably true is especially inportant, NBC study of data de- You're a Thomas Tart that much w'as learned embracing technical and veloped by Psychological You're a trip from the first of the general books, p^nphlets Corp. in its survey of Through the new exhibit series about continuity^ and periodicals. There advertisement medium You're a pip writing, which was ixo- is also an extensive preferred by druggists, You're a song by Tibbett thing but a vague reali- group of books on music, the grocers, and gas I'm sorrething crass, ty before the advent of m.usicians and drama. dealers. A lot of brass, but stop Burlje Boyce's interest- Frances Sprague RADIO AMATEUR'S HANDBC If, Baby, I'm the bottom. ing talks. Ubreir ian 12th Edition. 1934 You're the top. k The recent fidv-ince-^nt of djr.ir.ic Mr/"!;ur£9^^1i].I^r to the newlj ja- tliohod position of Night Program Dir-?ctor tvikes him t'le youngest NBC e <<=if»ut ive. Creating new positions ;aud5j/«'orking without precedent is distinctly a Burke Sillier characterictio. We know him here prtnari'y, for i splendid ind con- stuctive work as the director of the Special Events Brondcust Department, in which office he designed the mobile transmitt^t unit and obtained exec- utive approval and appro piatlOlQi for it. Short, fair, with a cheery smile ^d merr^' eyes, this busy executive, who look much younger than he really is^ belies his stature. He perpetually end- eavors to do 46 hours of work every. ?.4 and usually accomplishes this phenon- menon. "Has your reportorial training assisted you to your present position, Mr. r/iiller?" ”Yes, it has," this highly strung executive answered, "you see, any young chap recently matriculated is still diffident and needs to contact many new people and absorb new experiences." "Your positions in tf^ie Reception Depart- ment are remarkable in this respect, Xhe chaiige I have noticed in some of you since you first joined us is startling at times." "Aren’t you a trifle sorry iii leaving your former position? "We asked?" "This new assignment keeps me too busy and interested for that," he enthused. But I did have some exciting times these past years, somethSng nev/ always hap- pening. We smiled at these onpreobtentious words to describe broadcast experienc s cover- ing more than this entire country and taking him in the air, in a tunnel under the East river, aboard the different units of the Navy including Zeppelins, md submarines, at the Olympic g'ames, in boat, yatch, iind horse races, in the midst of earthquakes, and even in the oag8S.-of the Bronx Zoo, near enought to shake hands with a few odd lions, tigers, snakes and such other pleasant monstrocities. His greatest experience took place before he was feature writer and assistint manager of the NBC Press Relations Department or sven before he "held down" a berth on the New York World. It took place when he was -attaclied to the Louisville Courier Jounnal, assigned to cover the Floyd Collins tragedy at Sand Cave, Kentucky. Mr. Miller was on e of the few men with sufficient cour- age and alDility to reach Collins after working his way down with elbows and toes, 60 feet under-ground in a blaqk, 150 foot passage, so, narrow at times that it was necessary for him to expel his breath and relax his muscles to squeeze through an inch at a time. Since Mr. Miller’ s reserve .and modesty prevented him from talking about his own exploits, your correspondent turned to the article which Mr. Miller wrote for United Press on that case and which won for him the Pulitzer Prize for journalism in 1925 and also national recognition. This, however, has not erased his kindliness and we left him with sincere appreciation for his cooperation /md wishing him the best of sucess in his pre- sent underbaking. . , H' ' ' 'Kh f^tATv li t(ij:!rj>ii¥':W'^^|f '';'rtSfff_ '•'.> y^rr^l j.>,‘'^\ ..j ..V ", 'vM. tcrifti . i ’ . “ -fi .y '( jr,«»;U. ' •y ; . « , ,, ii f ' ^ J f» t ( . I’-v .., I,;! '.. vr 'i' - i V, . yfl- a id ' .. k:^ 'I' ...-i> :^mnL 'w . I .. . . '’MJ-ft: ' *' •» ^ I . '.I . J'"vcnC: yj|- i-ji - ' ' 1- '-•'^i •ito.fc'r .V.;, :0 , ( W. C , Qp flifi V*i , I'jiim . ,i'.' .r': ,C'A ' W'. U:r.ic'ttj jj ,^-v - .1. > c. 3 ,;,' •'IW. . : .hH^i-V- 1 .i , •M ••J'lvrr;v:?' ; r • '/.< > ... !-a 6tOrt _. ••JiJ/vU i:. ' ' ! i: ‘ |S 'y-V;4 ' j 4? :>'.' l,''r;cf.C' i-'.< --f> V '-' >v '•'" . . i' I ' ' ' . ; : l''’J . „ H, ; iii'. ' I 1 A j ' •'. -hv 'i- -i ‘ • 'l-l . ( ; t' 'to . v.o <» . t .»' ' , > . Tiff' ‘•'.'iy "' ' .• I , -f. j « i^v> tIK.v ' J.n.f ,i l iE* J, -#1 « ••• ihiif ::> \‘:. •cti ti ,Fj^® vf4pf. V as i>a r | ’ ' ^ ' C' V?“ , j -JL W*’' , W'l.taT ' ' • •- ;:- - . V , , ...... - - y Uiliy. . 1 y >dfC: V ,. /‘b . - f --y-yj -I,;?! ^ yy'* =•:..'•••. •' '' .-• !ii • -s -...J.yr*>, i u -Wi..;*' ^ iwc < : 't-aoWJ ;. y 'ij: . t,: ’*oi Ml ' ;•'••" ' •'- ’ • ' :. ; ; , . ^ ' ' ': I,^r/ .-sfriT :: I'i" i'- . prr^wti: .ul. 'V.. -0.^ ..-niw y'C. -ii. '' ]}' f* 4 ;; t<*U< Kf ’ ' ' ' ' '''"' ^ ’ ' *,1 y' ' 1 M . iL't . ‘yV-V..-'..,, i ^ ' '2tU ..J^ 0 ' i i Ofk. r — — FEATURE RECEPTION STAFF REVIEW 3 LOCKER ROOM PATTERSON CON T. CHATTER Mr. Patterson was a member of the first Nat- BY ENQUIRER I'm not fooling when ional Executive Committ- What engineer on the "Lombar dtj Sliow" v;as seen arm I tel I >ou that Bill ee of the American Leg- eind arm with Fay Baldwiri, ex—Ziegfeld chorine, at Stead's middle initial is ion which he helped to the Paradise doing the dance of the century - Don . A for Aloysious. . . "Kid" organize in Paris during Bestor uses lipstick but it's camphor for Hayes is the most con- ^'1 arch, 1919. chapped lips P®99y Allenby sleeps on the sistent grubber of cig- Part of Mr. Patter son's flat of her back—sans pi I low. arettes in the locker business life was passed roan, and Bill Col lander with the J.G. White Engi- Paul Muni, who did a renarkable job on the "Lux" is the nost consistent neer i ng Corporat i on and show, confessed that "Bordertown", his latest -Tiver Paul Pitten- the E. l.duPont deNemours pio- house has a new set of Company. He is a trustee ture, is mediocre — but added that "Black Fury", renamed from "Black Hell", is a WCW. This new strean>-l i ned undies of the Central Savings re- Henry Weston, the blonde Bank of New York and a lease is a coal mine flicker. Did you know Behemuth of the staff is member of the advisory that Joe Penner met ^tes Penner in the "Greenwich the "VVoman's Home Coor- board of the Chemical Vi 1 1 age Fol I ies"? And speaking of foil ies— panion". .. .Frank Koehler Bank and Trust Company. Frank Parker will soon be in them. He recen- was so entranced by a He served for a whi le as tly signed a contract for the "Leggers" Jack girl that he missed his Secretairy of New York's Benny used to run around with his si ster-i r>-law last bus and didn't get Fire Department, and as before middle - aisl inr v/ith Mau'y home 'til ten the next Comnissioner of the New . morning. . "Horsey"! that’s York Pairole Board. That song duo which used to yodel on tne razor his name) Heerdt is lo- Mr. Patterson has been blade show has returned to the sponsorship of "The oking for a person with decorated by the govern- Spang Baking Company", Cleveland Lennie Stokes plenty of money. He has ments of France, Serbia, ha? taken unto himself a charming bride Qrace an excellent investment and Painama, and received Hayes and Newell Chase likewise will take each p I an. . Someone told Jerry the award of the Colum- other for better or worse next month. Wo I ke t hat eye-g I asses bia University Medal for gave a person that dig- Distinguished Public Flash Carol e Lombard wants to know if it is nified appeeirance. .Pages Service. He is a director not rather assinine to have am audience at a dram- ar e to I d to use t he i of the Y.M.C.A. and the atic radio sIkw Lawrence Tibbett takes along heads at all times. One Salvation Army, member of a rowing machine when he's on the road——for his of them, Thompson, did the Council of Foreign dai ly pul 1 I guess - Constance Curmings claims and now the word "Care- Relations, the New York that "Accent on Youth" is a smooth running, enter- ful" has been painted on Society of Mi I itary and taining play but nothing spectacular. "them swinging doors"... Naval Officers of the It's just an old Texan World War, the Military FLASH-FLASH—and double FLASH Lionel Stander custom for Pete Moore to Intel I igence Reserve So- has left "Town Hall Tonight" and departed for the wear those high riding ciety and the Beta Theta RKO lot on the west coast, yes, to make a boots on rainy days Pi Fraternity. flicker, "Four Stars For Love". Here's wishing Andy Dev i ' Born in ne s favor i te Omaha, Janu- you the best, Lionel Morton Downey once had Broadcast is the "Let's ary 31, 1886, Patter- his spine broken in three places. Dance" program. .. Saneday son attended the Univer- I'll tell you eibout our sity of Nebraska and the Alice Davenport once played in "Abie's Irish Rose" night Captain's lost Columbia Univ. School of in a road show Did you know that Albert Phil- love Detail 'ten- Mines, where he obtained ips broke the 1,000 performance mark in a Broadway —shun... Fa 1 1 out. his engineering degree production FLASH Eloise Dawson again in 1911. made good Cries on the eighth on "Town Hall Tonight"— quite an experienced IS YOUR HAM 0” OUR floor after the Fred cairnercial plugger eh, girlie. Rosario Bourdon Al- MAILIMG LIST? len broadcast. once von a silver cup for shooting golf T'was In order to ascert- "No smoking on this v'ay back before the 'var. ain that everyone inter- floor, please Next ested receives a copy of car, please etc A certain dapper young beau Brunmel the RSfISV, we ask that staff announce 1st Wit: "Say, can Iran recently put a derby over you wri te your none and a"mike" with 30 sec- you breathe here?" onds remaining on the air "Mike was department on a sheet of picking 2nd Wit: "Yes, but up a studio orchestra Paper and send it along Mildred Baily once you'll have to wait your performed at her broadcast while maintaining a to Room 28U , care of RR- turni" teriperature of 102 Sane orchestra, I'd CRPTIOH STARR RSVISiY. say. " s " 4 RECEPTION STAFF REVIEW MISCELLANEOUS LET’S GET ACQUAINTED AN INVITATION QUESTION BOX The recent advancement The new $15,000 RCA Why do engineers, announcers and more intel- of Mr William Burke Mi I- exhibit which shews ex- Q... ligent artists remove tlieir wrilst watches before ler to the nev/ly estab- actly how a superhetro- approaching a rihhon *'ike? lished position of Night dyne radio set works is A... Inside the ribbon mike there is a permanent Program D i rector maikes now/ i n our C I over Leaf horseshoe magnet. By placing the watch inside the him the youngest NBC ex- studio. Each anployee of magnetic range, (within two feet of the mike) the ecut ive. NBC should become famil- hands of the time piece become iTiagnetized so that "Have you no regrets iar with this new addit- the watch runs slow or stops altogether. about leaving your for- ion since it is both in- mer position?" We asked. teresting aind novel. Q... If sound only travels 1 100 feet per second, "This new assignment picked up almost instantan- i be Emp I oyees wi sh ng to how can a broadcast keeps me too busy and see this newer accession eously thousands of miles away? interested for that," he and many other displays A... On leaving the Antenna, the program is picked enthused," but I did ex- are invited to contact up by "Carrier Waves" which, because they are el- per i ence some exc i t i ng the Guest Tours office ectric waves, sweep it through the atmosphere at Sound waves times during the last ziny day between 9 A. M. tiie rate of 186,000 miles per second. few years. and II P.M.Your employee diange to electrical iopulses as they enter the His most vivid exper- pass and permission of microphone. This same transition occurs when' one ience took place before your department head are speaks into a t el ep hone. he was a feature writer your ticket of admission Q... The radio in my automobile vorks perfectly. and assistant manager of Gordon H. Mi I I Rut why? Row is it grounded? the NBC Press Relations Guest Tours Supervisor A... It is connected to the axle of the wheel, Department or even be- which is always grounded. fore he v>/as a member of GUEST TOUR OUTLOOK Q. .. Why are the call letters given on the quarter the fortrer N. Y. Wbrid's continued hour during dance prograns and broadcasts? reporting staff. It was and it boasts of no out- A.. .It is desirable to remind the listeners of the dur i ng the t ime when he standing activity. Our identity of the station as often as possible. C^l I was attached to the tour has all these at- letters would disrtpt the train of thought if read Lou i sv i 1 1 i e Cbur er Jour- tributes, and our stud- on the cuarter hour during a dramatic program. nal, assigned to cover ios are almost as wel I- LOMBARD TAKES TOUR the Floyd Col I ins trag- NBC BASEBALL TEAM known as the Lady in the continued continued edy at Sand Cave^ Ken- harbor. behind glass. Miss Lom- schedule is not yet av- tuck y^That, Nt' Mi Her was A coiipar I son of op- bard trade the most of ailable at this titne. one of ttie few iron with erations during the fir- her visit to the Radio Hov/ever, the Sing Sing suf f i c i ent courage and st twelve months reveals City Studios. gaiTie set. ability to reach Mr Col- is definitely that the NBC guides con- The conversat- At present, negotia- I i ns after work i ng his ducted 701% more tours ion brought to I ight way with elbows and toes tions are under way for than did the Rockefel ler that Miss Lombard liked sixty feet underground the chartering of buses Centre group- leaders, and Radio City, she hates to the Ossining Prison in a black, one hundred that there were 208% crov.-ds, enjoys the cin- and fifty foot passage, so that any employees more visitors to the t©C ema, has no aversion for so narrow at times that des i r i ng to accompainy studios than to the Obs- spinach, enjoyed M". the team may do so at it was necessary for him ervation Tower. Fail lace, though she be- little expense since the his breath and to expel Nt" Mills further lieves that guided tours cost of admission plus relew his muscles to be I ieves that the spas- are a disillusioning round trip fare will be squeeze through openings modic descriptions of factor. Since under two do I lars. Not an inch at a time. the tour over combined After the NBC tour and OfJy is a fine baseball Miller's reserve VVJZ-^AF networks mater- Miss Loirbard wished to match in store for those him modesty prevented ially aids its reknown. see tower and the the who attend the games^ from talking about his People have begun coming Rainbow Room. And see but the occasion is both your cor- own exploits, at times which are in- them she did. Again she unique and ideal for all respondent turned to the convenient to them just was inpressed. who want to do something article which Mr Miller to appease their curios- She found time to different. Further in wrote for the United ity. CompI imentary let autograph Mr. Fail lace's formation regarding the Press on that case and ters continue to come i NBC anpioyee's pass with date, price, and final which won for him the from satisfied visitors, the fol lowing inscript- arrangements for the Pulitzer Prize for Jour- and the outlook, on the ion. "To Bud- Thanks so trip will be forthcoming nal isjn i n 193* whole is very bright. much for your kindness." in the next issue. Carole Lombard. " — " " NATIONAL BROADCASTING COMPANY. INC. VOL. I NO 3 Published by Reception Stoff of NBC, 30 Rockefeller Plaza, Radio City 1935 RADIO SALESMAN’S PROBLEMS tl WONDER IF - -WE DISCUSSED BY DIVISION Considerable time is HEAD IN INITIAL LECTURE not wasted when the off— ioe personnel give errands On March 25th, in Stu- to the pages which their COMM. C. CUSACHS dio 3H. Donald S Shaw, own office boys are bet- INSTRUCTS GUIDES Sales Manager of Eastern- ter prepared to carry out? Division, opened a series For many months it has of lectures, the purpose There are many people been the fervent hope of of which being to further in ITBC who can say "YeS every guide and page at acquaint the Reception or "No" without passing NBC that someone, somehow, Staff with the policy and the buck? would devise a plan by methods of the Sales Dn- of ! The employees of the means of which he could partment the National I office section think the become aoqiahted with the Broadcasting Company. So I Reception Staff is full inner workings of the coherent and well arrang- I of a group of mind- read- various departments. For ed was Mr. Shaw' s talk, i how else is a page to that the majority of his ers who are supposed to MR. DAVID ROSENBLUM- call them by their nick- know what department to listeners took written names each time a request strive for or in what notes. is made by the former" as LAUDS STAFF FOR field he is best qualified? The lecture concerned regards entrance to a EFFICIENT WORK For the eepeciad ben- itself chiefly with the program? efit of those who believe problems encountered by a that announcing was to be radio salesman. "What to wo "Drastic Action" will Although knew we their vocation, Mr. Pat sell and how to sell ever lose its position as were being unkind in our efforts Kelly persuaded Commander radio requires thought the by—word of the Recep- to interview an Carlos Cusaohs to incul- and planni^, " began Mr. tion Staff? N^ executive busy get- ting cate a course in foreign Shaw. "The salesman must acquainted with his phonetics. Commander ask 'What compan- The Southemaires got new job, Cus— himself news is news — aohs is their "looked studio "idea Soooooo, not only a Navy ies would make good pros- we swallowed our man and one-time member pects? What members of the from Maude Adams or Nelli e pride and camped on his of the I Revell? trail Harvard faculty, company do interview? — much to our de- but he is one of the for- What is my argument for light ' Ouide Wood was abieto — oause we found most linguists in him to be this radio?' answer the womeui who a most goniaJ. country. In other words, "Prospects" may be di- host who responded asked, "How do go ar- gra- he knows his stuff and he you ciously vided into three classes: bout cleaning the broad- to our barrage of knows how to put it a— local advertisers, spot casts that do not origi- questions. cross. advertisers, and coast—to- nate in air-conditioned What appesured to be a The students in his ooast, or network ndver— buildings? aradox confronted us — course are taught to pro- tisers. Local advertisers, hough David Rosenblum, nounce French, Italian, such as department stores Anyone regrets the our new vice-president Spanish, and German, like and local drug and grocer assing of NBC' s least and treasurer, has been chains, are those whose continued on page f iked chi sel ei'— Scotty, with the oompsmy official- limited distribution the non-waterproof rain- ly only since last fall; makes national advertis- coat merchant? he is no stranger here. PAGES TO ORGANIZE ing both unwise and un^ s Further inquiry continued on Pt* I revealed LIFE - SAVING CLASS necessary. The spot adver- the interesting informar- tiser is the type of man- tion that 19 SET FOR during the past Mr. Carey has ufacturer whose sales are MAY two years Mr Rosenblum asked all those who have had confined to certain sec- SING SING TRIP has worked closely with tions of the country; vi- the executive life saving experience to officers of enlist delicet. you can't sell On Sunday, May 19th, at the Company. Trade-Ways, as instructors in a course soon to be in- Ossining, New York, the the organization of whlon continued on page tf NBC "Bat-swingers" will he was formerly Executive augurated for all pages. meet the Sing Sing team. Vice-president, If enough men are inter- SURVEY REVEALS was re- ested, Although champions of the tained by about free instruction NBC two in bovh life saving INTERESTING FACTS Motion Picture League, our years ago to study the and ^ swimming A boys will have no easy time policies and may be received survey of the Recep- operating by those whose schedules tion personnel has been in defeating the reputed methods of the Sales De- conquerors of the New York partment. permit. Due to the de- completed by Mr Walker. manding nature of their He found that 31 col- Qiants and Casey' s Dod- So successful were gers. work, guides will not be leges fluid universities, the results of this sui^ able Appakrently appreciat- vey that to take advantage of served to educate the 66 Traide—Ways was this opportunity. men who attended. ive of their rival's a- retained to make similar T^se bility, the NBC cohort s- Although oalisthsnios are located in 25 states studies of the Artists are sufficient forms and have already begun train- Service, of three foreign coun- Program and the exercise, business may be tries, France, Switseiv ing at their own expense Station Relations Depart- mixed with pleasure land fluid .... in the public gym at ments. and Belgium. 54th Street. eduoation bv taking a 13 different tongues David Rosenblvun has course of the type con- are spoken by the staff Many of us have won- been in direct charge of dered what life behind templated. including Swedish, French all Trade—Ways surveys Messrs Calendar, German, Russian and the gray walls of a peni- Cody, Japan- for NBC, and has, as a Holman, Frank, St George, ese. tentivy was like. The result, acquired an in- Conklii^ Newhouse, Miller, The men represent 86 idea immediately arouses timate knowledge of the curiosity. atnd Morse have Sklready en- states, and 26 foreign How does one problems, policies and listed pay to visit the "pen" as instructors. countries have been tra- operating methods of the All that is needed veled. without getting a pass or now is The average tige is various departments of a few worthies who will 20 years, 1 month; height going through other forms the company. In oonnec— consent to drown to "give 5 feet, ll2 inches; weight continued on i>a^e i( the continuea on page if teachers a chance. 164 lbs. 4 RECEPTION STAFF REVIEW Editorial RECEPTION STAFF REVIEW THE REVIEWER QUESTION BOX Published monthly by the members of the Reoeption Division of the Ben Grauer and his Q. ¥hy is it necessary to give station National Broadcasting Company, in brother have written a identifications at regular intervals? the RCA Building, 30 Rookefeller book. It is a very tiny A. The chief reason for this procedure is to Plaza, Radio CUty. book, but yet a most in- enable ships at sea to get their teresting bit of litera- bearings by means of their radio beacon direction-finders. Vol. 1 April, 1935 No. 3 ture. It oonoems a vaca- tion trip of four men, lAc 3urise early one fine day a. ¥hat is the significance of the "K" to and "V" in the cali letters? P. C. Lepore olimb the 3, 500 feet A. Originally the call letters Sdi tor of Mt. Pharaoh in the of all AdirondMks. stations east of the Mississippi began with "W" and those west of it with "K" Associate Editors The four men cross a lake, olimb the mountain, for the benefit of seamen. KDKA amd KYW F.M. Kirkland A. B. Port are obvious exceptions. -Jews -features- mount the observatory,— R. E. Ahlbum view the scenery and tnen decend the mountadn. That a. About how many miles does a guide -Makeup- cover on a tour is all there is to it, four day? A. Since each tour is about a mile Contributors except that when you flip over the last page you and a half long, ha would walk about W. d ark M. C. Gartl and six miles. D* C. Davi s A. E. Walker feel that you have been a J. Costello silent fifth partner on one of the jolliest trips a. ¥hat announcer has the most commer- in the world. cial programs anduhat are they? RE: THE PENALir SYSTEM You will laugh A. Ben Grauer. He has programs spon- aloud sored by Bakers, Pentiao, Ralston Wheat— at the increasing appe- In explanation of the new penalty en^ Lux, Jergen^ s, Dog Poot^ Kellogg' tite of Joe, as he s, system. 1 would like to state here in toils RCA Radiotron and RCA Victor. tnat tnis measure has been adopted, due up the mountain, regard- ing the fdiole trip as "a namely to a necessity arising from the a. ¥ho is in charge prelude to a of sustaining pro- small minority, comprising approximate- meal". You grams at ABC? will admire the stolid ly twenty—five percent of the force, A. Mr Phillips Carlin. which persists in disobeying certain Pa\xL, vdio climbs a moun- tain as he would pertinent rules and regulations. This run his a. ¥hat is business, and used for grounding a radid system shoxxld prove effective in penal- the sly and in an airOlane? delicious remarks of the izing those men who have formed the A. All tne metaJ. pairts of an airplane Grauer Brothers (Alvin nucleus of rule—breakers in the past are banned togetner in such a way as and Ben). You will feel to and this measure requires the entire every form a ground for a radio. The larger of bit of the trip: the plane the better staff to suffer because a selfl^i^w. the the radio recep- muddy roads, the swim tion. in the lake witn "oool RCA "FAMILY CIRCLE" MARKS water folding all akround a. How many of the guides and you", the lunch of smoke- pages STEP FORWARD have been with the PBC for more than a We warmly greet our new parent publi- smelling sirloin steaks year? after^lunch cation, the kCA Family Circle, Sincere- cigarettes A. One page has been here seven yeakrs, ly we think you have done a great job "for civilization", the and the next longest is five years with and hope that subsequent issues will be hard olimb to the top of three men on the list. Three have been the mountain, and as well constructed. A group newspaper finally here four yeeu^s; Two, three yeairs; aind such as yours is indeed timely; it will the summit with the view one. two years. Eighty nine others have do much to unite the various parts of revealed: "Valleys are worked with NBC over a year and six RCA into a closer understanding and to spangled with lakes, and months; twenty three more thaui six acquaint us with the work of our senior stained with mar8he8"also months corporation. We truly hope that there "mountains bearded with will be a time when the Reception Staff forest". You heave a sigji Reviev) will prove of service to the ed- of content with the trav- itors of the RCA Family Circle. elers, and feel that life INTRODUCIN'- THE SIX DAY WEEK is good. NMt/ Aside from the narrar- With aoologiet to Gertrude Stein tivo, the stylo of ifaiB "WLo of a trip exceedingly oom- What's this I hear about a six—day mendable. It is week for the NBC pages and guides. Is grace- fully written with an it really so? Well a six-day week is not informality that makes as as a six-night For six- bad week. a it very attractive. day week is six-day week six-day The a is a greatest merit in the week a six-day week. But a six-day week book lies in the unexpec- is not really a six-Kiay week for a six- ted and unusual descrip- day week is reaJLly a six-day week of a tive passages. oome seven day week. If a six day week is in They up reality a six—day week of a seven-day in the moxt unlocked week-tnen a seven^ay week is undeniab- for places, and make you ly a 7 of a seven-day week. These re- pause and savor them in flections which prove that a seven-day your mind. There is humor week is really a seven-day week and not and there are passages in a six-day week must inevitably deduce which imagination is out the whole matter to the fact that there standing. You will wonder can be no such thing as a six—day week. why the Grauer Brothers Having said my say, I oan now say that a don't put pen to paper to six-day week xs quite absurd and there do a bit of serious writ- is no such thing. ing. After reading "A All this is beside the point and if Waroh on Pharaoh", you you still eant to know what I think of will bo loft with a yearn the six-day week (that ia, of course^ if for *!iuat a bit more". you have borne with me this far), I The splifr-second sys- think that—a six-day week, though quite tem used in broakdoasting absurd, is not as impossible as a six- stations has made the ra^ night week. A six-night week will always dio engineer the only per- be a six—night week, though it be a sxx son who is fined, not night week of a seven-day week. paid, for overtime. . ! A Features RECEPTION STAFF REVIEW 3 LOCKER ROOM WE DOFF OUR HATS CHATTER I'm not fooling when With so many changes Old "DeMaup as sant", Arnold Nygren, who was recent— I tell you that. .. .George being made since we last ly elevated to master control supervisor at WPIL Murray resigned as office went to press, we were un- was seen at Dempsey's with "Jackie" Gilbert having man because he was get- able to drop Douquets to a few picker-uppers in the wee sma' hours, mina ting too fat in a certain those who deserved them. you...... dadvs Swarthout and Helen Jepson will Henoe, permit us now to soon vie place. ... .Min^ Toy Meehan — - for tne plaudits in a flicker "Red" wishes the Piokens Sis- congratulate Corcoran has a flint box which was lest by the ters would broadcast more Wendell S Gibbs, for- roar guard of Sherman's march to the sea. Did mer Guide Lieutenant, now ...... often St. George has you know tbat Jack Carstairs, (ox—Philip Morris) American Representative a mysterious interest was once a jockey for the late Otto KeJin and Mrs in of the Prenon Broadcast- those dancers the *Lets Hariry Payne Whitney. on ing Company. Danoe" program. We ... give George E Merring, ex— a merit or two "Plash and Double Plash" Why were throe taxi cabe to "Sugar" Night Page Captain now as- — Cain for his exoeLUrrt work chasing Ford Bond down Fifth Avenue, after he had on the Sth floor, sistant manager of Trans- lunched with Charles Prauiois Coe "Big" Jack Lux in Brooklyn, NY. Slondy Weir is anx- Parker should refrain from teasing "Dona" on the Wendell H. Williams, "Let's Danoe" program He can't go on missing ious to know if the lately of Reception, now half chomises, , , ,, La Belle Rumor has it on bovs would like to start Reader for our new Con- good a Dowling tournament. .... info', that dem McCarthy, Dean of Horse Race An- tinuity Aooeptanoe Dept. George Campbell. is nouncers, will soon "tell 'em" on a tobacco pro- the Jonn T. Moore, ex—Re- gram Jack Bonny corresponds with an President of tne "Jane ception, at present hold- inmate of a Permsylvania pri son——what' s ihe matter Jack, Proman dub P aul ing a position in Mr, Van lonesome?, Did you know that is Pittenhouse has traded in Houten^ 8 office. ,,,,,,,. Phil Duoy his fui>-lined undies for Hubert Maollrevv, not a Phi Beta Kappa man? set of ai reconditioned long since a talented ones Ole Boy Pita has guide, at present announc- A certain alleged comediain who saohvs twenty finally become a sub on er at WPIL, Philadelphia. cigars a day can't got over the ribbing ho receiv- some basketball team from Richard Birtwhistle, ed frem Ben Bernie and follow — jokester, Walter the Bronnix formerly Reception at the Winchell. . . . , . Why is Frank Parker going to Calif- Keegan swears that he'll date of issue to be found ornia shortly and who is ^oing with him?,...,, make the baseball team slinging music sheets a- rumor claims that Beatrice Lillie has received an, this yeair or know the round up in the Musio offer from Earl Carroll to play in his forthcoming reason why. We already Library. "Vanities", ,,,,, That trio of feminine pulohitrude, know the reason why...... Robert Elliot, lately the Pickens Sisters, were seen running hither and yon, searching for the Adam Gayeok' s girl-friend resigned as Day Page Cap- culprit who "borrowed" their loves curly hair and that tain, now as an assistant nandbags, . ,. , , Why is a certain young showman and explains everything in the Evening General crooner visiting the Rainbow Room nightly between 12 m. 8uid a.m. ? "Opera" Amory eats more Manager's office. , 12:15 fruit in one day than the John Collins, until a Lowell Thomas, ace news commentator rest of the boys do in ts few weeks ego, the First is now "Hot , month. . , "JoJo " Marrin la Lieutenant of Guides, now Coed", an adopted brave of the Mohaidj, Indians..... stajrting to put on weight in Artists Service. Who was the mysterious femme that csJ-led Winchell which proves that being Gerard Wolke, from from Hollywood as he was bound for Bernie' s show'^ in love agrees with some Page to Page Captain (on —populskT Walter...... Jay Fallon's hadr turned cur- f ellows. ... Whenever Chas. the Night Force) all with- ly after a prolonged illness What was Don Hawel needs some good oil in twc months. Lowe doing at the "dub 1'^" with a beautiful queen in his oar, he takes some Willard Butler, former severed nights ago Flash and Double Flash,,,,, of the fellows out. Pete Receptionist, to the Local The men who pay for Ed W^nn' s antics on the Texaco Bonardi will vouch for Sales Department. show recently checked up on his popularity. They the methods used. ... Pages Joseph Casey, also ex- used the Crosley test —15,000 phone calls eacn Bigelow and MoGhie are Receptionist, now in the week for two weeks. .. Result: — over 90^ of those heartbroken since the Transcribing Depeirtment. reached were listening to Wynn' a inane chattering Onyx Club burned down. . Good Luck! ..Bill Boll eats a dozen Dale Winbrow, "the Hississippi Minstrel", just oysters every da^, IN THE LIBRARY missed being blown to hades after having been Jer^ Wolke is a nightly "chlorined in France" He was left behind by a visitor to the First Aid Broadcasting . 1935 Tear— negligent ambulance driver that shortly after, ran room. (Something for a Book: Extensive informa- into a German shell. .... Did you know that Rosadie tion on "file radio industry headache, no doubt) Greene was onoo a school meumn?. ,,. , What two NBC Z SHAW'S TALK ON SALES TRIP TO SING SING SET continued continued A SHORT HISTORY OF NBC "Log Cabin Syrup" to Ver- of red tape?When are vis- iting hours? monters. network adver- How much Attempting to write a history of broadcasting tisers, would it cost? such as Texaco and at the NBC would be like trying to write a story Bristol-Myers, the If TOO would like to are of s flight to smile the Lindber^' Paris the airman was ones which, due to the na- see the parade of still soaring over the Atlantio; in other words, tional demand for their black and white sque^s, if its history still is in the making. progressive interested A products, find coast—to- TOO would be history of broadcasting thus far would be to am- coast hook-ups very bene- in more than fleeting bitious for the limited spaoe available. However ficial to sales. glimpses of Sing Sing research has brought to light many anecdotes and "Whom do I interview?" cells, if TOO would ap- inoidents which in themselves are histcrioal and ir>- is not so easily answered preciate a more vivid terosting. The Bedesman must contact picture of society's out- Some have in them the quality of being of not bom only the potential casts., .then buy yourself time. Some inoidents which are amusing to us today client, but edso his adver- a ticket and help drown were the solemn problem® of yesterday. is tising some There agency. At a- out the convict roar, by the story of the first broauioasting station whioh gencies, he must on the approach joining the others was blown away one windy night in the autumn of the representatives of NBC side of the diamond. five different depart- Guide 1921. Broadcasting from the auditorium proved so The Page and unsuccessful due to its bad acoustical ments. First, he solicits captains^ if asked in ad- qualities, established top. the interest of the "space- vance, will try to make that K£KA was in a tent on a roof buyer, " who handles the the necessary schedule- There was a marked improvement in reception, but not with the weather. gave way to advertising spaoe of the changes. Everyone is in- Summer Fall and was blew the down client. Then he goes to vited. The bus trip will it that Fall that the gale station the "radio director, " who be good fun; the game Consequently the tent was set up indoors. But for is the agency's Sales-and will be exciting; and the the recent development of Non—resonant materials Program-Department. The visit to the pen unusual for studios, wo might still enter a room to find Lowell Thomas and Jimmy Walliri^on orouching in a "spaoe clerk" will be as well as eduoationad. . interested in the details from the standpoint of tent, broadcasting the news of the day about prices and estimat- sociology all for a Did you know that es; the "company officers" dollar and seventy-five Graham MoNamee and Phillips Carlin once caused, should not be overlooked; cents ($1.75). For further much wagering throughout the land? Their voices was but the most important information call or write used to sound so much alike that NEAF swamped to bets. target is the "account Ray Sullivan, Room 284, with calls settle Ifbmen were as announ- executive," because he has Ext. 555 or 531. IfBC Re- originally disqualified cers charge of the client's ception^ because of a "school Teacher" tendency in the accounts. Finally, whonhe yoice*^ Station yUZ originally occupied a small room has thus covered the a- CLASSES IN ANNOUNCING gency, the time salesman ised as a cloakroom by employees? continued goes to the office of the In the old days announcers were known by letter only? Such statements as "This is ACN announcing" client himself, where he natives . They learn good calls on the "advertising articulation, convincing were familiar anyidrere the station was heard. "A" manager" and tie "Vice Pres- expression, and colorful stood for announcer; the middie initial signified ident in Charge of Sales. " discourse. They study the the first letter of the announcers name; and the The reply to "What is art of reading as one sp- "N" was for Newsirk. Kelvin Keeoh would here been my argument for radio?" eaks. This course incl- AKN. comes easily to the vete- udes subjects which are Two tom oats once stole the show during a pro- ran salesman. His enthus- not taught at any college gram? In the "pre-air-conditioning era" in order to iasm matches his fluency. sinoe colleges lack the relieve the heat a window opening on a fire esot^e There are so many advant- teachers. Commander Cus— was opened. Two giant oats arrived and began to ages to be derived from aohs, for example, has stage a terrific fight. As the battle progressed ethereal advertising: it developed an entirely new it came nearer and nearer the mike until the art- is speedy: no other adver- method of securing the ist finally had to give way to a different kind- tising medium produces proper pitch by changing of—singing. such immediate results. It the spoken to the music- STAFF ed out of the development is free of cut-throat al note He even illust- ROSENBLUM LAUDS stage. It had demonstrat- competition (at least when rates the difficulties continued ed its importance and the NBC is concerned). It involved in obtaining tion with the surveys. power as an educational has flexibility; radio per- desired intonation when Trade—Ways suggested the and oulturikl force and mits a twenty-four hour reading such seemingly desirability of placing as of oommunioa^ "This a means dead-line as against the simple sentences as rates to advertisers and tion in reaching the peo— five weeks required by is the National Broadcasb* compensation to stations le of this country. It the Saturday Evening Post. ing Company. on a basis of potential as also demonstrated its It offers the sponsor a This famous linguist, circulation of our network great value as an adver- preferred Position; adapt- whose work has brought stations. This recommend- tising medium. NBC has ing the program to ^.he him in contact with stud- ation led to further ex- been more responsible for time of reception equals ents all over the world, tensive studies, covering this rapid development of the 'cover', or 'noit-to- says that he has never a period of 18 months, radio to its present pos- the—contents' position in encountered such an enth- which resulted in the new ition, than any other or- of stud- a magazine . It is timely; usiastic group rates which were announ- ganization, and through "Next week at this time ents as the NBC guides ced last month. its relationship with the you will hear. ..."It pre- who are now under his As Vice-president and Radio Corporation of Amer^ cludes purchasing power; tute lage. Treasurer, Mr. Rosenblum ioa, is in an ideal those who can afford rad- chain of newspapers has is the financial officer position to keep the lead io sets can usually af- so wide a circulation. It of the company. Fortu- as new developments come ford the commodities that has a personal appeal, nately, he told us, our com along". radio advertises. Its cov- (word-to-ear).. pany does not have many "The Reception Staff is both erage local and After perusing this financial problems, and is doing fine work in re- national rural communi- it should not be his chief job is to see ceiving and handling the ties are reached as goick- resume, hard for the reader to that the budgets of the thousands of visitors who Iv as urban ones. It is appreciate the value of various departments of come to our studios each tne dealer's choice: sur- the for keeping veys reveal that approxi- such lectures to the company are properly day. I am all pages the planned and maintained. this work and for pro- mately 70^ of the druggists, guides and — up grocers, and gas and oil- salesmen of the future. One OBUi see that Mr viding an opportunity, study of per- men interviewed in 1934 For, in no other way, can Rosenblum is an enthusi- through the they obtain a true pic- ast about NBC and Radio, sonnel records, for the prefer radio advertising to be to magazines, bill—boards, ture of the functions of as was manifested by his pages and^ guides the other div- newspapers. Radio is also various departments remarks to us. "Three or promoted into of the National Broad- four years ago, "he said, isions of the company, as the salesman' s choice. It permits. " provides mass coverage: no casting Company. "the radio business pass- the opportunity —, — NATIONAL BROADCASTING COMPANY, inc A NATIONAL BROADCASTING CO. 30 ROCKEFELLER PLAZA, N. Y. SURVEY OF GUIDES AND PAGES yubtukrif m ^ REVEALS MANY UNIQUE HOBBIES The announcers who introduce At Miss Slater’s suggestion, ing Page Bond is too tired BH programs would be kind enough we diligently delved into the to remember what his hobby is... to ask the audience to remain in innermost lives of the guides (it is possibly swatting barflies their seats until after the and pages to ascertain what they or jumping at conclusions). With chimes ring ? do in their spare-time. The idea no particular license to do so, was good but the results, if en- we are now making this an oppor- viable, were not quite what one tunity to thank and congratulate Phil Cook is really as an- would expect. Consequently, we Ken Cronin on his epoch-making tagonistic tcward the guides as beg the reader to remember that cross-word puzzle, (we knew that he sounded on a broadcast last this is all in the spirit of SOMETHING was missing from our month ? "joie de vivre" 4 "le diable est little paper). By the way, all mort", which, when translated to those who can solve that puzzle the locker-room vernacular, means will receive six free copies of Mr Tart will ever get eight "Don't take it seriously". the next issue of the Staff Re- hours sleep without having to "Main Hall Miller" sadly tells view. MARK WOODS worry about the fortunes of the that he is temporarily unable to Now, to get back off the guides and pages ? ASSISTANT Executive Vice President indulge in his favorite side- subject, we continue with the line, flying, because he has no razing revelations about the MARK WOODS SEES PAGES Reception Staff. Mr Mai corn’s license. However, Page Campbel 1 Something can't be done (technically, 2nd Floor Louey), idea of pleasurable diversion is AS DEPARTMENT HEADS about those inconsiderate art- encumbered by no such obstacles, Gardening; we hope Bill doesn't ists and employees who insist on OF THE FUTURE continues to do his bit toward mind. Charles Young, the miniat- carrying on loud conversations helping the new stamp shop onto ure Marconi, continues to sever on the fifth floor while the 000000000000 its feet by purchasing a few of the ether with short waves from guide is attempting to give his its more tempting offerings now his 500 watt station, (don’t get explanations ? "You fellows are doing a fine and then. Someone told us that us wrong; he's not a Boy Scout job. The RECEPTION STAFF REVIEW Miss Thomas's chief extra-cur- Poor Bud Fai 1 lace. .. .His letter is receiving widespread atten- ricular activity was horse-rac- Miss Dawson’s ability does continued on page 4 tion, not only among the office not merit some recognition from personnel but very definitely in the Dramatic Audition Department NBC BALL TEAM TAKES SIX GUEST- TOUR’S NEW SYSTEM the minds of the executive off- of NBC ? OUT OF SIX TO LEAD THE INAUGURATED BY HANCOCK icers of NBC. Personally, I hope and bel ieve it be the fore- LEAGUE IN GAMES WON IN STUDIO BEFORE 25Q to runner of a much needed company If Sunday isn't the busiest Members of the Reception There are seven teams in the publication", said the Assistant Motion Picture League. The Base- day of the week for the guides, Staff appreciate the value and Executive Vice-President to the : then Saturday certainly is. One significance, to them and the ball season is divided into two Messrs Lepore and Kirkland. Saturday not long ago, the Guest company, of the Suggestion Box brackets. This means that the Such a compliment, coming Tour- department was asked to in Room 284 ? winner of the most games played from Mr. Patterson s right hand during the first half of the ready itself .or the invasion of man naturally took us by sur- season will play the winner of 150 friends of Messrs La Guardi a prise, for we have great respect was limit- The guides and pages realize the second bracket. Two cups are and Moss. Their time for Mark Woods' opinion, both as nu.merical strength how tangibly they can uplift donated every year; one for win- ed, their an executive and as an individu- purpose, to the morale of the whole office ning the championship, the other formidable, their al. We only regret that the en- the more sal ient facts per- personnel by adhering strictly for winning the most games. So get tire Reception Staff could have taining broadcasting. What to their new motto, "Mentally at far NBC has played six teams and to attended our interview. His sin- was to be done? ease; physically at attention" ? beaten all six of these oppon- cere interest and concern in "Put them in 8H. Have one of ents. the welfare of the guides & pages . a Upon inquiring as to some your best guides give them was to both of us a real reve- of the outstanding reasons for talk on the "whys and wherefores" lation. Ray Sullivan's Fred Allen I instructions received by "Amateur Hour" audition turned the NBC team’s top notch posit- were "To my mind the uniformed ion, James Borst, Guide Captain. Nor out as he had hoped ? several reasons were proff- staff of the National Broadcast- Achilles ered. First, "Sugar" Cain is no did the swift-footed ing Company is the finest group, in fulfilling ordinary ball slinger;the catch- lose many moments of its kind in the United States | Helpful-hints on the horses er has merely to indicate the the demands thus given him. He During the past year we have re- from one A1 Jolson, haven't al- direction and position the ball proceeded at once to make the ceived thousands of letters of ready calked the dike in the is desired when no sooner said- necessary preparations for the gratitude and appreciation com- ; ourse of a certain hostess ? -than it is done. Secondly, the "on-coming" Trojans. "We must mending the efficient and cour- effects. for they j "bat swingers" are accurate enuf have sound teous way in which the Reception i to allow an average handicap to will satiate the curiosity of Staff handles the public. We have ' the The backers of the new EM- our team of four errors. a game. white horde; nor can we work letters from artisans, white-col- PLOYEES’ ASSOCIATION won't feel Pete Bonardi.the south-paw guard very speedily without interpre lari tes and executives. The Brass well rewarded for their efforts ian of the initial sack, has al- ters ", he said to himself. Buttons of NBC connote honor and And somewhat ] when the plan is finally adopt- ready received a baseball auto- along these distinction-all of us are oroud ed 7 continued on page continued on page j % 4 continued on page 4 - RECEPTION STAFF REVIEW 2 Editorial TEAM LEADS LEAGUE RECEPTION STAFF REVIEW c ont t nued Pub) ished monthly by the members graphed by all the New York of the Reception Division of the Americans in honor of his having cMikr National Broadcasting Company, in knocked out the first home run The RCA Building, 30 Rockefeller of the year. A third factor in I'm not fooling when 1 tell you tnat-. ,. Pages Plaza, Radio City the club's success is the abund- Koehler and McBride are simply ga-ga over two ance of material which keeps females they met in the sunken gardens .Rea everyone on his toes. It is a Mac Carthy is once again going around with a Vol . 1 June, 1935 No. 4 little hard for the aspiring happy smile on his face now that the baseball substitutes when they find them- season is here. ..Bill Garden is already sporting selves seeking berths on a team his white canvas shoes. . .Henry Weston has al 1 the F. C. Lepore which has no hitters averaging boys in -Edit or the palm of his hand since he started less than 300 %. telling fortunes. ... Bi 1 1 Calender is starting to Assoc iatt Editors Generally speaking, that re- put on some weight, thanks to an excellent cook. peat looms awfully ....Charlie Hawel F. M. Ki rkl and A. B. Fort championship intends going to Ohio on his -Heus- -Features- large in the foreg round. Wi 1 1 the vacation to see a long lost love Page Hayes NBC boys be able to repeat their actually lost his pants the other day.. ..Ming last year's success? Let's hope foy Meehan wants everyone to know that he now R. E. Ah 1 bum Ary R. Moll they . -Makeup- -Exploitation - bring home the championship owns a lathe. ..Adam Gayeck, so a certain host- for the second consecutive year. ess says, is getting better looking every day... Staff Correspondents Guide Wood always looks as though he just got up from a long Wild Bill finally Walter Clark Wm. C. Gartland CONTINUITY ACCEPTANCE DU- sleep Cody TIES KEEPING WILLIAMS oougnt a new hat Reid Jorgenson can speak AND MURRAY BUSY Japanese. ... Haaker owes cigarettes to everyone in the locker room except Foster. .. .And Foster EMPLOYEES’ ASSOCIATION a p pe. ... his tap smokes i Keegan rehearses dance Due to the fact that two for- Jdily for the next PAG revue. .. "Ti ny" Cockburn BEING CONSIDERED mer members of our page staff, is an amateur boxer No one has ever seen De- Wendell Williams and George Mur- vine when he wasn't in a hurry Most of the ray, have been quite recently Upon hearing rumors that NBC might organize an fellows get their exercise by tossing Leon Leak promoted into the Continuity Ac- employees' association to sponsor outings, dances, around the room. .. .Demi ng is now Bob Conklin's ceptance Department, we think it athletic games, picnics, and other such diversions right hand man. ...Buddy Faillace is seen in the is high time we investigated and for the benefit of all employees, a REVIEW corres- Gateway every day with a different gi rl .. .Vinnie found out "what the boys are up pondent sought out Mr John R Carey, Manager of the Kommer can never seem to get a coat to match his to now". 300 Service Department employees, and asked the pants George Campbell won't let anyone know The Continuity Acceptance De- question as to whether or not the rumor was found- where he spent his vacat ion. .. .Jack Brennan partment's function is to keep ed on real i ty. hopes to be a radio star some day Pete Fin- the programs in accordance with "I hope to see plans which I have in mind for nerty finds it hard to see his girl friends now the program policies of NBC. In an NBC Employees' Association receive thoughtful that he only has one day off each week. .. .George announcing the format i on of NBC's consideration and approval, for I have no doubt Murray has managed to reduce in those places new Richard C. Pat- that such an organization within the company would department, where he needed it most.... Pete Bonardi wants to terson "To bring many benefits to each and every one of us," Jr., said meet the do all the work anu that makes Eric Ekberg mad.. Mr Carey said to assure the interviewer that the need for consistent checking ..If you want to see a couple of dreams walking, of material submitted for broad- rumor was not an idle one. just watch Weir and St. George ambling down a cast over National Broadcasting Various attempts have been made in the past corridor somet ime. . . .Now its time for me to sign Company faci 1 i ties,-' have est- to organize NBC employees in one well-knit, smooth we off so as a parting shot, just remember Keep this department functioning mutual benefit group but the attempts ablished new your chin up so that someone can take a bettpr whose function it will be to see failed due primarily to the small size of the em- slam at it next tlme....O K fel lows. .. . Fal I Out. that all material offered for ployee personnel. But this does not hold true any broadcasting meets the require- longer what with 700 strong to be found on NBC's of NBC of fair- NOW BACK IN THE OLD DAYS employee payroll. Therefore the time seems to be ments policies of ripe for an organization of this type. ness to radio listeners, eth- ical advertising, common sense The definition of a radio novice used to be: and taste." So contrary to most One who listens to programs, but doesn't get the HOW ABOUT IT ? peoples idea that "anything name of the station. And the expert: One whopets goes" over the air-waves, here the station but doesn't listen to the program. (The are some of majority of the fans were experts). Scientists claim that if one could utilize the DONT'S of radio I knew of a man who never made a crystal set those odd moments of idleness which we lose every broadcast ing: h imsel f. day, we would live ten years longer. A conserva- You cannot broadcast Sweep- tive estimate would reveal several centuries lost stakes returns. strayed, or stolen somewhere in our locker room. You cannot broadcast risque Why not have a set of checkers for those not de- or object ionable dramat ic scenes. sirous of "just killing time"? An intra-staff You cannot broadcast libelous checker tournament to determine whoare our check- or slanderous remarks. er wizards should be welcome; so let's see your You cannot broadcast unfair smoke, checker champs! Leave your name with the or highly competitive advert is- office man to be included in the entries. The i ng. tournament shall be sponsored by the RECEPTION You cannot broadcast asper- sions against any one country or STAFF REVIEW and mi nute detai 1 s regarding the progress of the contest shall be set forth in state. these columns regularly. The winners and runners- You cannot broadcast referen- up shall receive due recognition for their ef- ces to unpleasant or unpopular forts. subjects. You cannot broadcast adver- DUCK LAYS EGG IN MAIN HALL tisement of lotteries, gift en- terprises, or schemes of chance. have you laid any eggs lately? If not, why (1 year in jail or $1000. 00 fi ne.)) which might not? Likewise if you hear of anything You cannot broadcast obscene, of Reception make news, address your items, care indecent, or profane language. Room or phone extension 542-531 Staff Review, 284, (Two years in prison or $10,000 and deposit information with office man. Leave the fi ne. I name 'cause we like to give credit where credit is due. Dwight Herrick spent his ' ' AYERS - SLATER. ..aOOO LUCK vacation in Bermuda. The marriage of Miss Helen Elizabeth Slater Leon Leak will spend his and John Cgden Ayers was revealed recently. The vacation at his home in Louisi- ^ceremony took place on June 16. ana. - . Fsatures RECEPTION STAFF REVIEW A PERFECT HOSTESS MUST HAVE /jxm thu anaU^hu:4lkaKcni, The style of Kay Lillis. "Imagine a femme The cool efficiency of Alice radio art- Within the walls of NBC there are some very interesting people ist: iVood. some are not so interesting. It's all a matter of one's own diges- She has Beatrice Lillie's The poise of Sidney Evans. tion. In the spirit of good clean fun, however, we have decided sense of humor; the personal The humor of Doris Campbell. that there are few personalities whose respective egos should be beauty oT Olga Albani; the figr The smartness of Helen held up to the light and shaken just to see what it is that makes ure of Gogo De Lys; the soulful George. them tick. Hence, Frank BlacL eyes of Zora Layman; the purity The nonchalance of Babe A head man, a thorough musician, composer, conductor, and ar- of voice that is Virginia Rea’s; Jochum. ranger, and despite all that imposing array of accomplishments the sartorial taste and poise of The graciousness of Georgia a regular guy. He arrived at NBC by way of Fox Films, the Century Kay Thompson; the personality of Price. Theatre, Brunswick Recording Company and a now defunct nickelodeon Bernice Claire; and the diction The beauty of Ruth Thomas. in Philadelphia. Philadelphia was his birthplace in 1894 and the of the Hostess, The memory of Dawson. NBC Elouise Daw- Elouise piano playing episode of the nickelodeon at the age of nine was son who lately has been The sweetness of Virginia taking his first venture into the field of commercialized art, which bus- the curse off many a commercial Baldwi n. iness step was cut short after several days by father and a grim announcement; "-Ai The thoughtfulness of Dorothy rcasier (Martin hairbrush. Leaving "the injuns" to scalp each other in silence, J. Porter) N.Y. Journal. Campbel I Frank Black started out to be a chemist, but music whispered sweet Day Page Vincent Ragusa last The geniality of Adele Fort. nothings in his ear so he dropped the test tubes, picked up a near month walked off with a first The southern charm of Mary by baton and waved it too well. He is now "THE TOP". prize on Fred Allen's Amateur Sheffield. You can thank him for a dozen and one musical innovations. Hour and a week's engagement at The alertness of Florence Among them are classic jazz, jazzed class ics,s ing i ng viol ins, muted the Roxy Theatre, giving him the Tyner. voices and, of course, the now famous string symphony programs. unique honor of being first of The friendliness of Martha Back in the year 1924 he met the "Revelers" and here began a ser- the uniformed staff to receive Trueblood. •> ies of experiments which eventually took the "barber shop" out of recognition by a commercial The quietness of Martha Cor- quartet. America sat up, took notice, and shouted for more. They' re sponsor. bett. still shouting. LET'S GET ACQUAINTED Just recently he made one of his dreams come true - a dream which he has cherished since 1922 when he first went on the air. Military -because the Kemper Frank Black wanted an orchestra of instruments and voices. On the School at Boonville, Missouri, Coca Cola program sixty-five of New York's finest musicians and a 1 ists his name honor as graduate chorus of twenty-five singers performed on a coast—to-coast net- NO. holder of hundred yard 1; work. He conducts, composes, and with the aid of twelve copyists ar- record captain for the crawl as ranged the entire program. The resultant success of "The Pause of the Varsity Swimming team; That Refreshes On the Air" was phenominal. Soon again he shall 000000000000 member of the rifle, boxing and realize still another ambition — the conductorship of a huge sym- A review of the leading ar- track teams, and commander of phony orchestra. Don’t say that we told you but several offers of ticles in the radio and televi- crack drill platoon. the handsome variety have already been received — and also re- sion field, together with a list -because the United States fused. But there will come a time of new books and pamphlets, is Military Academy at West Point We have managed by dint of much "pussy-footing" to amass the being issued by the NBC General records his outstanding achieve- following list of joys ip his life. We must mention first his hap- Library each week. It is hoped ments as Captain Plebe Swimming py marriage, then an East River apartment, a practically priceless that this list will prove of Team and holder of the 100 yard private library of music, sixteen cylinders of Cadillac, a harpsi- real value to the NBC employees crawl record, which still stands; chord, clothes by Earl Benham and a hunger for succotash. There is in enabling them to review yearl ing Reginnental Sergeant Ma- also one George Voutsas, a bespectacled right arm, who has devel- quickly the material published jor, and member of Varsity Swim- oped the "Man Friday" idea to the point of perfection. on broadcasting and television ming Team. understand that Mr Black cannot sleep after six o’clock, developments during the previous -because in the summer of We the office around eight in the morning, and leaves week, and in calling to their 1932 he was lost., in a sailboat 30 he arrives at has been going on for years. His last day attention articles which they 35 miles outside of Fire Island about ten at night. This We asked: "Why?"' "I like my work. might not otherwise see. The without a compass or water for off was September 10, 1934, He meant it, too. list is divided into the follow- three days. Finally, Spotted Music is my hobby." he said. busy in the studios, he always finds ing sections—General, Advertis- rays of light from Fire Island While he is kept pretty discharge the duties of General ing, Programs and Artists, Tech- lightship and made way into port time to sit behind his desk and might also add that he sends no memos, and nical, Television, If anyone badly battered, but not bent. Musical Director. We shattering of a time honored NBC custom is being wishes to see the complete arti- -because February 14, 1935 he further that this the "lads". cles the librarians will be glad acknowledges as the happiest day "viewed with alarm" by secret to success, nor did we ask his to send the magazines in which of his life when Miss Laura Dunn We didn't ask for his If you get the chance sometime, just watch the these articles appear. In case became Mrs, William S. Callen- opinion on Radio. lights his features. You’ll get the the magazines are already on der, thereby making two swell half smile that occasionally loan they will be sent as soon people in the same family, in answer as they are available. our opinion. SHOULD HE HAVE FOSTER? LOST ILLUSION WHY OUR TEAM TOPS THE LEAGUE After taking the FERRI to the We would call this article’ May 11 NBC -9 VS Radio Keith Orpheum -0 Isle of MALTA, the YOUNG man met "Lost Illusions", for that is 21 NBC -5 Columbia Pictures -0 the MOLL while strolling through what happened to Bill Collins, 25 NBC -5 Electrical Research the GARDEN. With a TART "GOODE our Main Hall man, the other Products Industries -2 morning," he startled the sweet day. Due mainly to the soft ca- thing. However, after much per- '•esses of these languid Spring - June 1 NBC -8 United Artists Corp -4 suasion he took her to his NEW- breezes Bill’s soul awakened a- 6 NBC -15 Met ro-Go 1 dwyn-Maye r -3 HOUSE WEIR they looked at the new to the realization of the j 13 NBC -18 Universal Pictures -3 family AHLBUM. Suddenly the coming of "printemps". Upon see-; at Geo Washington High sweet YOUNG thing decided the ing a vision (1935 model), very 22 NBC - RKO - BOND between them was growing trim and blonde, approaching hi« at J Madison H gh-Brooklyn too serious. So discarding her i desk, his cardiac muscle startec DALY routine and being perfectly to perform gyrations. What por- Note FRANK with herself as a GOODE tended to be a lovely aftemoor ; CHRISTIAN, she wanted to get away Sat. Games will be played at James was soon shattered, however, from the FLOOD of emotions that b) Mad ison High in Brooklyn until the when the vision astounded him 1st of July. was raising CAIN with her cor>- saying, science. It was a terrible PRICE "How much are the tickets tc * Tues. and Thurs. games will start to pay for such a GROSS mis- the forty-cent tour?" understanding. at 6:15 p.m. and wi 11 be played at ,,, , -Albert Walker.- Henry Weston visited Mt. George Wash ngton High - 191st Str. Desert Island, Maine, on his and Audubon Ave. Ntenhattan. XXXXXXXXXXXXXXXXXVXXXXXXXY , vacat ion. — 4 RECEPTION STAFF REVIEW MISCELLANEOUS MARK WOODS HANCOCK LECTURES CROSSWORD c ont inued PUZZLE COMMENDS STAFF lines, it came about that 150 children, the oldest of whom cont tnuea having scarcely attained his fif- teenth birthday, were well re- of the Boys in Uniform. We are warded for having come all the training them to be the depart- way from Meriden, Connecticut. ment heads of tomorrow; it is They were entertained by through them that we believe the Messrs Bond, Young, Grauer and time will eventually come when Kent (the interpreters). They were in- it is no longer necessary to im- structed by that well port executives from other or- liked pedagogue. Guide Hancock (whose ganizations. In fact, the Com- tail, lean limbed, pany had so much respect for the figure re- vives memories of Hawthorne's part played by the pages in wi fi- beloved prelector at SLEEPY ning the good-will of the public HOL- 1 LOW). They played their that they insisted upon sending fifes 9 and bugles. six of Mr. Carey's page boys all In short, they came, saw, and the way to Pittsburgh just to conquered NBC in exactly one make sure that everything went hour on Saturday afternoon. Is well at the opening of the new the Guest Tour department versa- studios, KYW, in that city." tile, or are we wrong? Very little coercion .should be required to convince even the HOBBIES REVEALED most skeptical person of the significance of these remarks continued of Mr. Woods. When he talks, we requesting Carole Lombard's ohoto 12 feel that NBC is talking;what he was returned because he forgot SDITOP'S lOTI thinks must be what the company to include the return postage. In this issu* of ths tscsption Staff rsvithi u< inagusrats thinks because it is his job to a nsu policy. ,,ths Crossword Pussls., the solution of this pussls "Chain Letter Davis", whose .will appear in the July issue of the Keview, lour efforts will not know just that. He works for and crotchet was popular like the tie in vain, ..A day off has been allowod for the nenber of the staff that hands in the nost conblete puasle. Mr Tart will be the with Mr. Patterson. He is the NRA, (till confidence waned) , is judge. So get busy. Dust off tne memory and dig into the en- co-ordinating officer, acting as still in mourning. Bob Kennedy clyclopedia. . .and your telephone directory. The pussle concerns radio in general and most dir«ctl> SBC. a sort of balance wheel between comments that one of the advant- the practical and the theoreti ages of going on a vacation is 2 ORCHESTRA LEADER ON THE BAKER'S BROAD* cal . Whenever departmental chang- HORIZONTAL that there will be no guide par- CAST I INITIALS) VICE-rHESIOEIIT HF MCKEON HEADS THf liBB. ) es are contemplated;whenever the ties to in CHURGE Of PROSIIARS 3 give him a guilty con- ; » ICE -PRES IDE HT IR CURRSE OF I COULD BE USED TO «ASH THE QUARTZ CRT>* budget is PUSIIC RE- to be al tered;whenever science when he bites his nails. LATIORS TAL IN A LAFEL MIKE the of FIRST THREE LETTERS OF ART'S the company policy is involved, Page will oack-plate the coroehser is rot 3 LAST NAME Adams devote the major OO TSIOE IT. 6 - MORO SHOULD BE WHERE ANOTHER ORE Mr. Woods has an important voice HAS part of the days off to admiring 10 IR CORTIROITT, THE IS CAST 8 T BURKE BEER FAINTED IN 9C (STUDIO) in the matter. Since leaving the BOrCE 7 EVEN NBC GUIDES FAT S.NO TO GO HERE his new uniform. McCarthy and ( 12 THE BATTLE FOR AR EHPLOTEE'S ASSOCIA- ABB. ) A.T. & T.he has NBC in var- served Finnerty, Ryan and Fitzpatrick, TIOR HAS ROT BEER U NICKNAME OF A MAN IN THE SALES OE* PARTME NT ious capacities, the most recent who 13 VERT FAHIIIAR TO THE LEGAL OEPARTHERT spend most of their spare 11 THE FIRST AID ROOM HASR’T 9 CLARE, LU, AND being that of Treasurer. Al though ORE time looking for each other, are li WESTERR OlVISIOR ARTISTS SERVICE HARA- USED TO BE AN NBC HOSTESS in years he is the youngest ex- GER IN FRESIOENT OF RADIO PICTURES AND CHAIR- in search of a new vocation. "It 19 ROT ALTERRATIRG MAN OF THE BOARD OF RKO ecutive, in point of service he doesn't matter...", says James 21 A R IVAL RETIORK 19 FIRST NAME OF ORCHESTRA LEADER OR^ALTZ is easily the oldest. His uousual 22 COHIRG OUT OF FRED ALLER'S PROGRAH 62 T IME* Goode. Vinnie Kommer continues 17 PREFIX Two letters AND TOU GET •NEMO* 23 RIGHT EDITOR, RBC PRESS OE PT , C H I CAGO ability and . experience make him to live up to his reputation as 21 RICKRAHE Of HR CHATFIELO'S FORHER IB NBC STATION IR WASHINGTON ASS ISTAIT 20 EXECUTIVE VICE-PRESIDENT (TITLE ABB.) an ideal person to assist Mr. Locker-room Chatter-box, while 26 HISS HCCRORT'S OEPT. lABB.I 29 OOROTHT , WHO WAS IN ROOM 6 IO Patterson in carrying the heavy Tom Sever! n cogitates on the ad- 27 IRITIALS OF OUR COHHERCIAL PROGRAH 26 INITIALS OF THE *^NGTIN LAOT'S* SPON- 79 ) responsibilities of the Execu- HARAGER SOR ( LETTERS REVERSED vantages of living in Florida. 28 HAS MORE COMMERCIAL PROGRAM THAN ANT tive 29 EOITOR Of THE 'RECEPTIOR STAFF REVIEW" Vice-President's office. At "Seargeant" Kinbacher is still 30 HHAT THE GIRLS HAVE FOR LARRT ROSS OTHER NBC ANNOUNCER 29 ON COMMERCIAL PROGRAMS, THE ANNOUNCERS present Mr. Woods acts as chair- hoping find 32 HHAT ARE THE IRITIALS OF HR KIGGIRS IR to someone who will ROOH 303 HOPE TO GET THIS man at nearly all committee and help him pick up in the locker- 39 A CIGAR SPORSOR FEATURIRG GRAHAH 31 AN NBC EXECUTIVE WHO LEFT US TO GO TO HCRAHEE RCA departmental meetings. In gen- room; Guide Wood is willing to 36 HHAT HOST EVERT RADIO ORCHESTRA HAVE? 3281 INITIALS OF MR BOTCE'S STAR WRITER NOW eral he is definitely a right BELORGIRG TO HELPING MAUOR BOWES help but one can't do two things 37 SIDRET LEOR LEAK 82 39 CARBOR HIKE A LA ABTSSIRIA SUSTAINING PROGRAM MANAGER hand man of the valuable type. at once and sleep is very 33 »1 RETHORK COVERAGE ITHERE'S A BOOK ABOUT 39 POPULAR COMEDIENNE ON CBS (INITIALS) We left AR NBC the neatly appointed important. Sal Malta, whose sec- IT 1 36 ENGINEER SAHE AS 38 THE FOR HR CUTTING'S PROTEGES IS office with a sincere feeling of ret occupation is checking up on 93 TWELVE HORI20RTAL 99 HISS. SLATER IS HIS SECRETART ALWATS VERT GREAT respect for the man and his in- the guides, is a little discour- 96 u S TERRITORIAL POSSESSIOR HAVIRG 39 A NEW MEMBER OF THE PRODUCTION DEPT WHO ONCE PLATED OPPOSITE UOAN CRAWFORD terest in what we assumed few aged because there are so many ORLT 30 RADIO SETS (ABB. I 97 A NO WM it BRTANT'S FAVORITE ANNOUNCER WHEN executives PAGE SHOULD REVER BE LATE (USE LAST know little about new guides that he can't ident- TWO LETTERS I AT NBC the living, breathing, 98 EASTERR OlVISIOR ERGIREER 42 AN IMPORTANT COG IR ARTISTS SERVICE MA- hoping i fy the cul pri ts. CHINE group 99 FIRST LETTER IR FIRST RAHE ARO LAST of young men and young wo- Jorgenson and Kirkland can LETTER IR LAST RAHE OF RBC COHEOIAR 44 SPONSOR Of THE •CONTENTED HOUR* (ABB.) 1ST TWO LETTERS IN LAST NAME OF NAOMI men who compose the Reception not understand why more people 30 TREASURER BEFORE HR ROSERBLUH 49 33 CALL LETTERS OF FORHER RED OUTLET IR OF THE PROGRAM OEPT Staff at NBC. don't play bridge; Eckberg feels PHILADELPHIA 91 UNIT OF ELECTRICAL RESISTANCE USED IN 39 AHERICAR SOCIETT COHPOSERS VS ERGI- THE POWER ROOM the same say about Camelot. Page REERS 92 MR 0 V RICHARD'S JOB (ABB.) Nordstrom is down to the low 36 TOUR GUESS IS AS GOOO AS OURS 94 1ST AND 3RD LETTERS IN MR HAVRILLA'S "SPEED HR CHRISTIAN NAME eighties now; (Luckily, Ritten- 37 ERGLES HEADS THIS OEPARTHE RT (ABB. I THY NAME IS HAWEL" 39 A HORRIRG PROGRAH FROH CHICAGO lABB.I 99 A MEMBER OF PAT KELLT'S STAFF E P H THIS FOR THE house has no time for anything 60 HHAT HOST ORE HATE TO E ROOT THE RADIO 98 JAMES HEADS DIVISION NETWORK (ABB. ) but tennis). "Family Ahlbum's 61 RBC OEVELOPHcRT ERGIREER, IRITIALS 63 IRITIALS OF AR OUTFIELDER OR THE RBC 99 WHERE THE STUDIO ELEVATORS 00 NOT GO propensity toward the Music Hall TEAH ( ABB. ) A bevy of beautiful girls HE CAN BE REACHED ON EXTENSION 429 has been on the decline lately., 63 SOHEORE IR GUEST TOURS (IRITIALS) cheering, Andy Ferri staring in- 67 AR ARROURCER IR THE PROOUCTIOR DEPART- 64 PROOUCTIOR MAH WHOSE NICKNAME SHOULD BE never HERT ( IRITIALS I •L IBERTT* and mind Russ, if Lepore tently at a stop-watch urg- 6s HARAGER OF 69 HE ONCE GAVE THf CALL LETTERS FROM HIS can't win her back for you, LOCAL SALES RBC CHICAGO ing on a flying figure rushing 69 TAKE ORE LETTER AHAT FROH READ TO BATH-TUB 66 NAr.C OF ORCHESTRA Dev i ne ' GET ORE CHRISTIAN .ABB.) madly down the hall and we know won t fail. HORO — 71 HHAT PROGRAH HAS A OIFFERERT HOVIE LEADER ON •S'C'IMNG PRODUCTS* Much OF that Chari ie (Dixie) Hawel is to our reader's disap- STAR EACH WEEK 70 1ST TWO ICFTF'S 'N LAST NAME WELCH PROGRAM'S "TaR pointment, it is now fitting and 72 IRITIALS OF A PROOUCTIOR HA R trying to better the NBC record RED OUTLE"' IN PHILADCLPHIA (LETTERS FLO BAKERS RARE OR ERREST LA PRAOE 'S 73 NEW of 52 errands in 60 minutes, proper, if we would form a more PROGRAH REVERSED ) perfect union, insure 76 IRITIALS OF THE HAIL ROOH HARAGER 74 1ST THREE LETTtR IN NAME OF RATIONAL wnich he established some months domestic BARR DANCE'S SPONSOR 77 HHAT Guide faillace is (abb. I tranqu i 1 1 i ty,and provide for 79 EON WOULD SOUND LIKE THIS IF YOU DROPPED ago. This astonishing young man the 79 OUR LAW LIBRARI (ABB. I THE "N* does not attribute his success common defense, that this 80 ED HTRR REVER BROADCASTS WITHOUT ORE B2 ITS HIRE FACILITIES ARE USED BT RCA 76 RADIO FACILITIES ENGINEER-ROOM 917 most A WHO BEARS THE NAME OF to any special brand of corn succulent morsel, (meaning IR THE US 78 INITIALS OF PAGE the above 83 AR IHPORTART RAHE IR SALES OEPARTHERT A FAMOUS RACING DRIVER flakes (or corn plasters) but article), be masticat- IN NAME OF VAUGHN DE — 89 RBC VICE-PRESlOE RT ARO GERERAL ATT* 79 1ST TWO LETTERS modestly saysl- ed very slowly. Therefore, while LEATH'S SPONSOR A TRIO AT NBC CALL THEMSELVES the reader thus caters to his so MUSICAL "I’m a great admirer of Frank VERTICAL THE (ABB. I , 1 sensitive Hawks and Sir Malcolm Campbel ". digestion, the writer HE WAS A PAGE AND ISNOW IN SALES 1 NBC HOfCS TO S00» BE OF •TIREO F££L- will meander to the Gateway ( INITIALS ) XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX IJ6* AIROUICEMC ITS , RKEPTION STAFF REVIEW i NATIONAL BROADCASTING COMPANY, inc. VOL 1 NO. 5 NATIONAL BROADCASTING CO. 30 ROCKEFELLER PLAZA, N. Y. JULY 1933 PUBLIC’S GOOD WILL PRES.MERLIN H. AYLESWORTH Yottdcrif IMPORTANT m er VITALLY .STILL WATER RUNS DEEP” NBC office boys don't have TO N.B.C.’S GROWTH guilty consoiences about theway have heard that he refused, they get pages to do all their while 28 years of age, the Re- A small booklet published by work? publican nomination for Governor RCA Communications, Inc. lists of Colorado. numerous pertinenl and meaty It wouldn't be much simpler and President of N B C Besides being guides pertaining to the good more efficient to deliver inter- President of Mr. Aylesworth is will relations of the RCA em- department correspondence if the the Board R K 0 and Chairman of ployees with the public. However sender would write out the room He organized of Radio Pictures. when one stops to reflect on the number of the receiver? reorganized R KO. N B C and has important position each NBC Page This much we gleaned not from Guide, and Hostess occupies in "Ink Spots” and some of the more speeches or magazine articles or NBC's public relation policy popular sustaining programs fine words; these findings re- with the general public and the couldn't originate on the third et- present just a few of the entertainment world, it becomes instead of the eighth floor stu- ch ievements of this master or- obvious that a good many of thereby giving the guide dios, ganizer whose birthday we are these interesting psychological the benefit of the doubL parties commarorating tomorrow. rules of conduct and procedure We have concerned ourselves with could be beneficially adopted There is a very good reason a man whose 1 i fe has been cen- for our own use. shown by Execs and department tered on public relations and In the foreword, Gen. James G. in the construction of a heads whose work is done in private Harbord, Chairman of the Board, new wal 1 and check room on the behind the scenes. When there has inscribed a thought which in Mezzanine? MERUN H. AYLESWORTH is worry or dissension or danger, itself is a significant guide.. then we hear from Merlin Ayles- "Let us not forget", he writes, There are many announcers or PRESIDENT worth; then he makes a speech, 'that anyone who will visit us, bearers of well-known N.B.C. Soine people, in his position, and, if he can visualize their anyone who will call us on the names who have not yet been im- maJ(3 speeches and promises while fulfillment, a few promises. telephone, anyone who will seek mortalized on a certain Famous others reveal themselves via Last year, for example, at the our aid, offers to us the privi- Door? weekly or monthly statements. R K 0 Pictures Sales Convention lege of creating good will for Merlin Aylesworth, unfortunately in Chicago, he was called upon our company. Let us not throw Any OT our readers would like to for the writer, has different to make a speech; he made one away that privilege; let us not supply us with a cross word puz- much; he ideas. He doesn't say which started a wave of enthu- rebuff the man o'" woman who zle for the August issue of the doesn't make many public an- ^iasm that is still going strong. gives us that opportunity." Staff Review? Reception nouncements; in fact, he does He promised technicolor and ConHKU€4 on pogt 1 everything quietly and incon- "Becky Sharp" is here; he spo'' DISTINGUISHED GUESTS spicuously. of a new "Bring Em Back Aliv -" A MIDSUMMER'S NIGHT EXHIBIT Most of us know that Mr Ayles- picture and Frank Buc*” is now ir OPEN NEW - N B C. VERSION worth, before taking over NBC, Singapore. He complimented the DREAM The Polish exhibit in the National the had reorganized deserving and revived the dis- Tiiu checker tournenent has us Clover - Leaf studios has been Association so Electric Light courageo. thinking. What is going to hap- succeeded by an the largest body interesting and that it became Such is the iiian who directs the pen when such stalwarts as very complete world; we all display of German of its kind in the policies of our company, a nnan Goode, Kommer, Davis, Cotting- radio. The German was a mini- unit which was remember that he who forgets the future to con- ham, Malta, Conant, Bond, Rit- assembled and set up (and thus learned to under the ster's son centrate on the present and for- tenhouse, Cain, Amory, Hawel supervision of Mr. we have D'Agostino., get on with people); gets himself to worry about the Jorgensen, and Heerdt get to- was formally opened on July that he is a law 10, not forgotten fate of his organization. He gether? Will "Wet Hands" Mocar- when it was viewed by Messrs. (therefore a school graduate is, as has often been said, ski or "Johnstown" Flood clean Borchers, Muller, Portack, to fool). of us and hard man A few safe pilot". op "Tammany Hall" Fi nnerty? "When Sell, who were the guests of "King" Mac Fadden and "Crown Messrs. Patterson, Morton, Mc- A MAN WITHOUT A HOBBY IS AKIN TO 'em" Mapes start battling it's E1 rath. Mills, and D'Agostino. sure one royal family will top Dr. Borchers is the Consul Gen- A MANEATER SHARK WITHOUT MOLARS pie. "Boom, Boom" Cannon may eral of Germany, Dr. Muller, the shoot the works with "Teddy Vice-Consul, Mr. Por”tack, Having covered at length the somewhat extraneous hobbies of the Bear" Brown at that. When "Smart head of German Railways, and some of the more versatile guides and pages, we are now branching Mr. Money" Kirkland gets going Sell, the U.S, representative of out into the world of announcers, department heads and other awe- Wesche may be in "The Red". the Reich Rundfunk inspiring NBC personalities. It is our feeling that the man with- Gesellschaft "Your Move" Me Carthy may put (German Broadcasting Co.) out a hobby is a more pitiable object than a shark without molars, "X" Juliam on the spot, you' Although the exhibit is So-O-o-o-o read this with care, and profit thereby. to a know. Either "Six Jump" Ahlbum large extent self-explanatory, E P H James, whom we all hold in especial esteem since his or "Triple Jump" Fitzpatrick there are many features which do elucidating Sales Promotion, lectures, reveals that musical come- will make his last Jump soon.. not at first appear on the sur- dies, dreimatics, and concert singing go to make life interesting - i Macomber, "Checker Boaro- face. Therefore, in our effoi”t for him when other diversions lose their appeal .Meanwh 1 e, another me Ace" and "Checker-Board" Daly to delve a little into its true Reception Staff pedagogue, Don Shaw, announces that the business should have a lot to talk about, significance, we sought out Mr. of destroying and rebuilding automobiles is his idea of fun; (may- Morton, who very kindly furnish- be he could be of assistance to our ever restless Service Depart- lots of luck, fellows. May you ed us with behind-the-scenes ment when next it begins its hobby of ripping down and sewing up all live up to your "noms de COf»t»fllM4 on PO£€ « office walls). Continued on pa(* « guerre". n 5 , . " —- 2 RECEPTION STAFF REVIEW Editorial RECEPTION STAFF REVIEW VERNON C. JUDGE DIES SUDDENLY Published monthly by the members Vjrnon C. Judge, late assis of the Reception Division of the \f/ tant to Mr. Mills, Guest Tours National Broadcast i ng Company, i Department, died suddenly on the The RCA Building, 30 Rockefeller afternoon of Thursday, July 4th, As Bud Fail lace says; Are you listen? We're Plaza, Radio City while swimming in Chesapeate Bay wondering what's causing Jack Brennan's sudden Betterton, Md. Heart attack was — tKe cause of his death. He was interest in writing those lovely poems "Little Vol.l July 1935 No. in wall" and "the best on vacation with his bride of, rock-wool the etc. —Weir in the for one year, Mrs. V. C. Judge, when cabarello Mejico" nearly sued Rtvitv calling them dreams a'walking. St. George main- r.C, Lepore death occurred. He was twenty tains Weir is not a dream but a nightmare. Tsk, -Editor- nine years of age. tsk. Does Alice Wood practice her quips on her He and his wife 1 ived at 1910 — Ave., Brorx, N. Y. favorite mount?—The boys haven't followed Aris- F.M, Ki rkl and Ary R. Mol 1 University tides Rene' in his choice of summer headgear -Eeus- -Bxploitation- Mr. Vernon C Judge attended Col- gate University and the Harvard maybe they've seen what he looks like in a straw- Business School. Before being —Pete Bonardi's batting average has dwindled to R.E, Ah 1 bum Adele B.Fort a mere .590 Is Mr. Tart's look of pre-occupation employed by the NBC, he was con- — -Makeup- -features- nected with the Rodney-Boon or- due to reception troubles or an "affaire du- coeur"?—^Yes, Davison, it is a beautiful day out! Contributors gan i zat ion. —What is Al Simmons doing with that nudist maga- D.C. Davis Charles Young Mr. Judge's loss to NBC will zine? Mrs. Bill Callander wants to know who the John Hancock Allwyn Foster be felt by all of us who knew — Bill Mr. and respected him. We offer our excellent cook is who's fattening up. sincere condolences. Carey's fishing trip was not in vain. He came back with a swell tan. —The force lost a good HAPPY BIRTHDAY! program man when Eric, the Red, went to Auditing. DID YOU KNOW THAT- • MR. PRESIDENT Good Luck, kid! —Guide Joe Cook stepped in as a Alice wood used to trip the singer-entertainer at the Newark Essex House one All the members of the Reception Staff wish to dramatic boards with the Marx evening and got a big hand ^Whalen the Cynic convey their best wishes for the continued good Brothers and as you may have wants to know where the hand landed John New health and happiness of our president who reaches guessed, the combination must house's "enamorada" from the Majestic still has his forty-ninth birthday on July 19th. May suc- have been pret-ty good! failed to show up for that date. A stand-up Sydney Evans appeared in ceeding years find him equally as successful in the John?—Our own K-7 ha's told us Mrs. Heerdt is his as the Follies at one time, and many endeavors year 1935 has endowed him peeved because" Ho rse-h a i r" Heerdt has not as yet with an abundance of opportunities to help round were the hearts that fluttered! appeared in CBATTER. After all, Mrs. Heerdt, out a long, energetic and successful career. The She al so model led. "Horse-hair" must keep his dignity—^Van Bergen, Japanese hav“ a word tor it "Omedeto-gozaimasu". Georgia Price is a harpist of now promoted to press, and Otto Brandt's idea of erminence, and her concert tours sport is looking for a spaghetti place at 1:30 in REVIVAL OF BRASS BUTTONS REVUE of one time were very highly the morning—Puck it almost got into trouble for WOULD BE WORTHY PROJECT considered. not speaking clearly over the phone the other day Ruth Thomas was a model not if you want a laugh, ask Ed Deming to tell you After the last issue ot the "Brass Buttons Re- — so long ago, and is still the ap- the story of Ernie Clark's adventure with "the view" it was agreed by all hands that this should pl e of our eye! Gypsy"—Al Peterson is worrying 'cause lately be made a permanent feature to appear at least And the new hostess. Miss Os- he's had nothing to worry about, which makes four times a year. Either the lack of initiative borne, has modelled for two years everything all right. —When Zack Halpin was ap- or just plain inertia has resulted in nothing be- and gave it all up just to grace pointed Reserve Seat Lieutenant, he decided to 'ng done in this direction. We hereby submit our our fori orn hal 1 s. get in trim so he went out to get his appendix jte in favor of the proposal to continue these Elouise Dawson rates a long extracted. Welcome back Zack! —Stick out your . nows. Are you with us? list of accomplishments, for she chins again, will ya, hey? was an NBC Hostess in Cleveland, — INDUCEMENT TO TIDINESS • Ohio, a dancer, and was (and FAMOUS REMARKS still is) a dramatic actress of The Locker Room, "If not drastic actior^will be taken..." where pages and guides spend no mean talent. many a spare "Malta will take the fifth studio this evening.." moment, should be as comfortable as Adele Fort was another former possible. This is the "May I see Mr. Del monte?" philosophy behind the pro- NBC Hostess, at WAPI, in Bir- ject under "Second floor lieutenant, Campbell!" way to replace the less attractive mingham, Alabama, and also sang furniture with "Major Bowes auditions are in studio 2E... through new and more useful pieces. Thus, over that same station on sever- in the near the doors on the left... no! beyond the staircase. future there will be several long al commercials a week. tables and Look, the doors on the left! Not the Guest Tour accompanying benches to allow the Florence Tyner was a model staff Department! ., .through the doors on the left.... to to eat its lunch under pleasanter conditions. too! (Wp'll have to look into your left!... Yes, that’s right" (collapse of the It is hoped that this will be an inducement to this modelling business), and t I d i ness. hostess) once displayed the too, too gor- "Spruce up! geous clothes of Be rgdor f - Good- WELCOME "Is this NBC?" # man. "THIS CAR DOWN, PLEASE!.!.! • Miss Ruth Osborne, our newest hostess; Foster Martha Trueblood was a pro- — fessional artist before coming Whitlock, back from the University of Wis- to NBC and if you aren't good, consin; and Gerard Sexton who returns to us after she will draw a wicked carica- nol i'N\ Sorrt- suT 5eac" a long absence. Greetings and our warmest welcome. ture of you! — And that is all for today.... IS' • ACKNOWLEDGEMENT A,vteswo(2?H I isn't it enough??? IS Credit should be given where credit is due. The Voo RECEPTIOH STAFF REVIEW extends its. THANKS to the MANY THANKS ! CAM Oo foa following persons for their able assistance; Mn. Mr. Wi Ilian Burke Miller. W L Randall, Press Dept., Mr. H Hede, Purchasing Evening Program Manager, does Dept., Mr. F Reynolds, Drafting Dept., Mrs.E.M. not believe in allowing "tempos Bergholz, Miss H Fend and Miss M. Moline, Trans- to fug it". When asked to coop- cribing Division, and Miss H E Slater, Service erate with the Guest Tours Dept Dept. Publication of the RECEPTION STAFF REVIEW by supplying an annouhcer to has been made possible through the enthusiastic help entertain a special group, co-operation of the aforementioned. three announcers appeared on the scene within fifteen IT IS MR. AND MRS. BILL COLLINS NOW min- 9 utes, insuring a perfect after- sincere good wishes to our latest We extend noon of pleasant memories to 250 newly weds,Ur. and lirs.Bill Collins.The bride was guests who traveled many miles to Montreal, Canada. They foTnerly Jeanette Deguere of visit the NBC. Action seems on Monday, July 8th in Montreal. were married to ba the Burke Miller by—word. ! Features RECEPTION STAFF REVIEW 3 E.P.H. JAMES. SALES PROMOTION HEAD. REVIEW’S UNITS FUNCTION IN THE N.B.C (Juide A1 Iwyn Foster's schol- astic ranking at Stuyvesant High on the of No. 4 in a class of 400 ob- The series of interesting and very instructive lectures tained for him a three year workings of the Advertising and Sales Promot i on department have scholarship at Columbia. We fur- now come to a close; and the regular and large attendance at these ther congratulate him now upon lectures manifested the interest of the guides and pages in that his graduation from Columbia department. with an enviable record. Although For the benefit and interest of those who wisn to know more he's also been working, he about the Advertising and Sales Promotion department, we have in- has managed to pass his last terviewed its head, E P H James, for a general and personal view of semester of five major courses the personnel under his jurisdiction. with an average of 87%. The Advertising and Sales Promotion department is in effect an We have another Bachelor (of advertising agency within the NBC organization which serves not Science) amongst us. This time- only NBC but the clients and the advertising agencies doing bus- Sal Malta—graduate City College iness with the company. It gives particular attention to the pre- It 1935 . A hearty handshake, Sal paration of "ammunition" for NBC salesmen. also offers a mer- Some time ago, Loretta Lee, chandising advisory service to all the NBC clients, and prepares popular singer, advised a young suggestions and layouts for window displays, dealer broadsides and chap to come to New York i f he other tie-ins. As a whole this department serves as a clearing- house for information about NBC and radio merchandising. wanted to make a career , (f writ- ing lyrics. He caime and now some The men in the Advertising and Sales Promotion department have of his lyrics are under the con- all had experience in advertising and selling. They've come from sideration of several "big time" advertising agencies and advertising departments of large compan- arrangers. Allow us to present ies. In addition to advertising experience most of these men have Oay Page James Gibney. There are also had great experience in merchandising. These men have also, big things ahead for this boy. at some time or another, done selling in various lines, including Guest Tour's decision to pub- -because Bryant High School door-to-door canvassing. Among the sundry things they have sold licize NBC tours V i th a script graduated him as a member of are vacuum cleaners, real estate, inter-office phones, newspaper show has resulted in the guides AristalScliolastic Honor Society) space, paper cups, furniture, drugs, photo-engraving, art work, coming through again. Costello's while there became active in the dynamite, and many others. well written script has caused Dramatic Society and played a Among the men in the department the following occupy the key his temporary assignment to Con- mean first violin in the school positions: Mr Hauser is in charge of internal sales promotion, tinuity for the summer as Junior orchestra; also captained the and program presentations. He was at one time with a direct trail Reader. He is al so writing con- winning team in the Greater New agency. MrWilliamC Roux supervises production of literature tinuity for sustaining shows. York Church League Championship and advertising agency. Mr Gar Young writes copy and supplies while still in high school. articles to trade publications. Mr Joseph K Mason takes care of THE QUESTION BOX -because after one year of the merchandising service, on which he is an authority. Mr Frank Brooklyn College, busily engaged C Chizzini does the promotion for NBC managed and operated sta- in the pursuit of higher learn- tions. He left a direct mail agency to join Mr James' staff at Editor's Note: Nail all que- ing, he resigned to accept a NBC. Mr James Martin specializes in presenting the NBC story to ries to the Question Box, do position in a bronze foundry, agency group meetings. DECEPTION STAFF REVIEW, Drawer A the same one, by the way, which E P H James has had a very interesting life. He is a veteran Room 284, NBC. All questions per- constructed the statuary in of the broadcast advertising business and he has been with NBC taining to ^adio will be answer- Radio City and many are the since 1927. He received his early training with an advertising ed through these columns provid- hours Bill sat and polished and agency in London, England. In 1926 he came to the United States ed the addresser signs his name polished the giant forms until to the note. and after some practical selling experience, undertaken with a their bronze skins acquired that view to absorbing American ideas on sales and advertising, he 0. How many programs are broad- necessary glint. Says Mr. Gar- joined Lambert & Feasley, New York advertising agency. In 1927 he cast annually over WJZ and WEAF? den, "He may have been a big fel- joined the newly organized NBC to extabl ish its Sales Promotion Approximately 30,000. low, but I sure gave him a going department. At that time there were only two members on the staff over," of his department — himself and his secretary. By 1929 there were -because on Nov. 1915 Mr. Q. Does Bill Childs tap-dance 3. fourteen employees, and now there are twenty in the New York and Mrs. Allan A. Garden on the Sinclair Minstrels pro- of branch. There are more offices in San Francisco and Chicago. It is Brooklyn, N. Y., were blessed by gram? difficult to believe that Mr James' age is only thirty-one, con- the advent of a bouncing baby A. No. The tapping effect is sidering his business experience and what he has achieved in the boy with black curly hair and the work of the sound effects man. advertising world. He is one of the youngest, if not the youngest, weighing 10 lbs. and 6z ozs. who executives of the NBC. In addition to his work in the advertising is now earning the daily bread On the business Mr James is active in amateur dramatics, musical comedy Q. Armour Hour does Bee- by enlightening the public on tle's voice sound distant be- and concert singing. He is also a member of the local Boy Scout the mi raculous wonders of our cause he is in another Camp Committee and acts as radioadviser to the National Headquart- room or radio age, particularly as re- does he talk through his ers of the Boy Scouts of America. He is the author of several nose? gards the NBC's function in this A. Be talhs from a small echo- books on advertising and merchandising. We, therefore, the guides capacity and doing a mighty chamber. and pages, take this opportunity to express our appreciation of good job of it. the lectures Mr Jamies gave us and we feel that we know more about -because he has the honor of NBC Sales Promotion and Advertising than we did before attending Q, Has SOS always having received the most written been the re- these enlightening lectures. cognized distress signal? commendations from the public. • Has received 4 . No. CQD was used before igii fiftenn officially WESTON WONDERS recorded "fan letters" since WHERE YOU CAN SEE henry Weston has received a 1935 made its advent. A man to THE BOYS PLAY package containing two military Q. Why would an ordinary system be watched is William Garden, as brushes from some kind genileman of ventilation be unsatisfactory he is going places or this cor- in July 20 NBC vs RKO he took care of in the Main the Studio Section of NBC? respondent is off on his predic- 4. 1 st Game. ... Protectory Hall, We're reserving An ordinary system could not tions. (Batting average to date our con- July 27 NBC vs COL withstand the effects of high .999%). Congrats, ole man! gratulations, however, until we 1 Game. Protectory wattages from uniform illumina- St ... discover why that same gentleman Aug. 1 NBC vs UAC i included in the package, all tion and decorative illumination 0. What i s stat c? of in the G. Washington things, a book on DOG CARE! studios. The varying pro- 4 , It is a natural atmospheric At',. NBC vs MGM portions of heat given off by interference encountered when 3 1 St Game. ... Protectory studio occupants at rest and in sending or receiving by radio. MORE WE WONDER IF- motion would present quite a It is caused by stray natural ‘Catholic Protectory located at problem; fluctuating loads would electrical discharges . They are East Tremont Avenue, Bronx, The lady who asked six people be hard to compensate. The rela- more prevalent by day than by G. Washington Field, located at where the "Crystal Gardens"were tive humidity would get out of night and are more troublesome 191st Street and Audubon Avenue, has learned the answer yet? control. in summer than in winter. Manhattan. . " — . 4 RECEPTION STAFF REVIEW Miscellaneous HOBBIES OF EXECUTIVES COVER WIDE RANGE continued SOLUTION TO THE JUNE ISSUE S PUZZLE Tho’^e who like boxing, short Stories, and trout-snatching have three major interests in common with Pnillips Carlin. A couple of his novelties are talking with his hands and throwing away cigar- rettes after tliey have been one third smoked. "My favorite hobby is my wife; then comes music, horse-back riding, and walking our dog around side streets", enthuses the huge Mr. Howard Petrie which sounds very nice, providing one has a wife, horse, dog, and piano. For advice on boating or skiing go to Pat Ke11y;wtet happens to them when they are finished, we don't know, but he also devotes considerable time to writing and to composing lyrics Cheerio! "Scotch tweeds and bitters", retaliated the omnipresent- Lundell. Draw your own conclusions. (Miss Trueblood will gladly help out if you are not talented in that way). When not engaged in introducing Blue Sunoco's popular news effervescer, Lowell Thomas Jimmy Wallington may be found at the controls of an air plane or high-powered "road-burner; "-nothing to worr^ about as long as NBC license plates travel along with him On the other hand, Ben Grauer,book collector and tennis player. Long live those trembling victims who find themselves pitted against this demon of the court's, armed with a feebl e-looking piece of wood tied together with 'string and shielded only by a flimsy sort of fish net! A diminutive china menagerie and an autograph collection which reads like an international "Who'sWho" call to mind the own- er of an executive office on the second floor—J. deJara Almonte. In our opinion, his hobbies are the most interesting of them all. However, we do not mean to detract from the value of the hobbies, of our most business-like epicurean, Frank Black, whose sideline is collecting brass vessels and rare music. "Although handball, tenn- PUBLICS GOOD WILL MUSIC UBRARY PERSONNEL DE- is, golf, pipe-smoking, and swimming are very enjoyable," comments NECESSARY TO N B C. CIDE TEMPERMENT NO ASSET Louis Titterton, "they hardly compare with riding atop a Fifth Ave cowciaMa bus." Personally, we are rather looking forward to the proposed “Service is nothing more or The NBC Music Library is a stream-lined type notwithstanding "Rockefeller Center Weekly's" less than putting yourself in genial madhouse, according to sentimental sentiments on this subject). the visitor's place and asking Mr. William Marshall of th-^t de- Bertha Brainard is another autograph collector, but she keeps 'what would I expect if I Ccime partment. Every musician in the them on the lacquered side of her piano. A1 though an ardent stamp- into this office to get some in- building comes in once a day at collector, Walter Koons' favorite extra-curricular activi ty is formation or to do business?' least, to ask for music, and the continuance of the ‘Saturday night bridge games which he has in- "Give trie visitor, guest, or files have to be stocked with dulged in with the same three friends for the last eight years. client your undivided attention. every kind of score that exists, From Guest Tours we hear that Ruth Keeler urgently requests cer- The greeting should be gracious, including musical comedies, op- tain people to cross one hobby off their list— loud talking on the tactful, and friendly. The call- eras, old hymns and Harlem hot- telephone. .. "He plays an excellent game of golf (in spite of count- er's first reaction is to your chas. Mr. Marshall emphatically less cigars), goes'to football games, likes fishing and hunting, PERSONAL APPEARANCE. This can do stated that to work in the Music is a confirmed bachelor and is a perpetual memo writer", writes much to create a good or bad library, you had to know music Moricn,;^n Miss We woulHo't know....Much first impression. It should be a in a big way. Musicians dash neat and orderly appearance to wildly about and in anguished GERMAN EXHIBIT BROWN WINS FIRST PRIZE be used to impress the newcomer." tones demand the music for a COURTESY is expected, no one in coa(ifii*«a program which goes on the air resents it, and it disarms re five minutes. are highly material Artists Gulde F.Tllden Brown won the Si stance. The speaking voice insulted if the librarian does He informed us. that at pre- first prize in the RECEPTION should be clear, distinct, and not remember the key in which sent Germany is doing more in- STAFF REVIEW' S Cross Word Puzzle wel 1-modul ated. The importance they sing, and woe is he who ternational short wave broadcast- Contest by completing the solut- of courtesy when speaking to a gives a contralto a soprano ing than any otfier country or. ion in hours. F, visitor or client cannot be Dart. "The most temperamental the air eighteen to twenty hours Robert Devine was runner-up, having completed overestimated. Speak directly to lot on the air are the tenors," a day, broadcasting ( chiefly the puzzle 5 hours the person and avoid carrying on remarked Mr. Marshal I news) from a special building in in and 5 min- utes. The reward of a conversation with another per- The telephone rings and rings Berlin programs in English, Spa- a day off son while so doing as nothing and rings! Questions pour in nish, French, and Portuguese. will go to the rdnner,Brown. The coirrect answers are published at will so quickly antagonize a about the dates of the publica- In 1934 , NBC picked up from Ger- the of person as this breach of good tions of songs, the names of the many's short wave transmitters top this page. manners. composers, and the shows from 31 programs including opera, the stitutions, hospitals, blind "A client or guest may lose which they came. People call and Passion Play from Oberammergau, oeople, cind unemployed persons his temper. That is his privi- whistle a tune over the tele- political events, including- ire free of assessment. In this lege. If he is disagreeable, re- phone wire, and ask "What is speeches by Hitler, and various fashion, about $60,000,000 is member he may have been made so that song please?" or "From what other news events. In 1936, we taken in. Of this amount, the by impolite treatment. The great- opera is this tune?" They give expect to pick up eye-witness R.R.G. requires one-third, while est return from courtesy is the middle 1 ine from the chorus accounts of some of the Winter the rest is allocated to the the economic reward-the satis- and ask for the title. They want Olympics from Garmisch- Parten- Post-Office and other government fied patron, the reputation for to know "What the second to the kirchen ("amende honorable" if activities. Commercial broadcast- efficient and courteous service." last- piece sung on the Vallet- that is mis-spelled), and also ing is not allowed. "The public may be timid, Hour was?" They ask for texts the Summer Olympics from the Mr. Morton says that German arrogant, thoughtless, rude, from the Bible for hymn titles great new Olympic stadium now radio engineers are greatly in- stupid, or lazy but NBC is not (so they keep a Bible in the Mu- being built in Berlin. Like NBC, terested in television, and are in business to reform them. We sic Library now) and they even Germany has both sending and re- carrying on very extensive ex- are here to take them as they ask for tickets to a broadcastl ceiving stations, thus making it perimentation in this new field. are and serve them. The real Music soothes the savag^ possible to carry on a two-way They have constructed several good will asset of any company breast but not in the NBC Mu- conversation at one time. trucks which' go around taking is that picture of the company sic Library! As indicated by the chart in pictures. The film is passed which is carried in the minds of the exhibit, the number of radio From each of these contacts through the roof of the truck its customers. Those of Recep- listeners in Germany has grown some useful knowledge may be de- into a developing bath, and then tion who are in daily contact rapidly since until at the rived on how best to deal with 1933. through an electric drier. with the public (on the firing present time there are 6,500,000 our fellow men which may serve Thence it goes to the television line) have the making of this homes equipped with receiving to couod out our experience in scanner, and finally, via the picture in their hands. Be al- Ail. but 400,000 of 'these the jobs of dealing with the hu- sets. television transmitter, to the ways cheerful, courteous and, listeners pay a license fee of man equation a very necessary receivers in the immedi.ite ra- prepared to oive nformation." — 24 marks a year; charitable in- dius. factkr in all walks of life. — I” rl RECEPTION STAFF REVIEW V " NATIONAL BROADCASTING COMPANY, inc. NATIONAL BROADCASTING CO. 30 ROCKEFELLER PLAZA, N. Y <3 v.\ Ho'G Pi S GARTUND PRAISED PAGES AND GUIDES HAVE MOST HIS Si if FOR STOVERS VS m yonder ANTI-STOVERS'SKIT VITAL CONTACT POSTS IN NBC and Quinn 'He’s a fiend for work," com- Ex-guides Harder How often is success the re- locks mented, smiling Florence E Mer- will consent to have those ward of an early attempt? Bill been his secretary, "demanding of which they have recently Gartland of the Day t^ge staff, ger, within the Mez- perfection from everyone and shorn, installed whose entire playwriting exper- museum? most particularly from himself. zannine's glass-cased ience consisted of a drama writ- With the eye of an eagle and the maestro, Har- ten for his prep-school Science How the popular assiduity of Hugo’s "Javert", he look if he jump- Club, recently submitted a old Levy, would tabs on every departmental ac- he was script. The play entitled, ed around as much when frequently inspiring "Stovers versus Anti -Stovers”, tivity, danc i as he does when 1 ead i ng ng acute pains in all our necks. was accepted. It went on the air NBC musicians? The most minute detail does not over an NBC-WEAF network on Mon- escape his memory; he's as human The pages real ize the signi- day, August 5, at 11:30 PM,EDST. watch him opening ficance, from their view-point, Bill attended the Gilbert as any of us; like small of the recent vacancies that Preparatory School where he did packages of mail — a Eve; observe have opened up in the Guide some writing. He had also done boy on Christmas interest and curiosity when Staff? some work for a magazine in his story; visu- It listening to a good It a idea to Litchfield, Connecticut. was wouldn’t be good alize him planning that garden have Prometheus (popularly known during this job that he ran which he loves so much, or lis- as "Man on the Flying Trap- across the story on which he the in calm rapture, to a based his script. Once long ago tening eze") lighted up at night? Beethoven sonata; pic- the stern congregation of this popular ture a man whose only vice (that It is common knowledge that town was split into two factions. A.L ASHBY Guest Tours' I know of) is smoking. But, business has picked One desired that a stove be VICE PRESIDENT AND perhaps his most up 47% since last year? bought to keep church-goers warm above all else GENERAL ATTORNEY is his abil- during the long sermons on win- positive attribute Someone, in great mat- somehow, could think ter Sundays. Considering that a ity to be as great of an irrefutable answer to "How Puritan spent much of his Sab- RECEPTION STARTS ters as he is small in the less- do I get tickets to a broadcast?" bath in church, this was not an NEW NBC GLEE CLUB er ones." unreasonable desire. The other Such is Mr A L Ashby, Vice- Some of the guides couldn’t President and General-Attorney faction believed that comfort Last November the tenth, there give clearer explanations if in charge of the Legal Depart- was no aid to Godl Iness. The was a show called the "Brass they had clearer understanding? continued on v ment of the National Broadcast- Buttons Revue". According to all ing Company. Under the guidance "Major Bowes" Gartland has authorities, it was a great suc- SALES CONFERENCE of this man, who has graduated been officially congratulated on cess. One of the outstanding from law school with honors and the acceptance and broadcast of ESS features of the show was a male HUGE SUCC holds three degrees including the half-hour script which he chorus. "Why not perpetuate the turned in? On June 24 and 25 the Nation- Doctor of Jurisprudence, who has outfit," asked someone? Well why Continued on ftige al Broadcasting Company assem- 4 not? and that was as far as bled fifty-one sales executives FOR NEW MERIT PLAN the matter went. Too many other NEW HANDBOOK of its three divisions. East, activities interfered. Although N ADOPTED Central and West at the West- PAGES OUT SOO A new merit system has been the idea was dropped, the spirit chester Country Club, Rye, N Y The need has been great for adopted by the Page force of Re- still lived on. At odd moments for an intensive two day Sales definite information concerning ception, All pages will be grad- during reliefs, the locker room Management Conference-the first the duties of each floor. It was ed according to their attitude, was heard to break forth in song. ever held by NBC. not that a page did not know general work, posture, and coop It was noticed that some of the Among those present were our what to do, but rather that he -jration in the performance of voices were quite good. Many of President, M H Aylesworth; Exec- had no norm against which he duties. The grades will consist the boys had a natural sense of utive Vice President, R C Pat- could check his activities. In of five classes; A B C D EF G. harmony. This was too good to The terson, Jr.; Niles Trammel, V-ice order to gather together the ne- ratings will be made every allow it to slip away. Several President in Charge of our Cen- cessary material,' a manual of fifteen days. All new men em- of the fellows who formed the tral Division;Kenneth Carpenter, routine and special duties of ployed will automatically be nucleus of these singing groups graded until the Sales Manager, Central Division; every phase of paging was sug- C following decided to do something about it. grading Sheldon Coons, Executive Vice gested. Mr Tart, Mr Weston and date. The possible formation of a The President of Lord and Thomas; the officers collaborated to the rewards of the new system, glee club was mentioned to Mr will be will Miss Bertha Brainard, NBC's Com- result that an eighty-four page as follows: A men Tart. He declared himself in have any mercial Head, most of our Vice booklet will be forthcoming on day off they choose anr favor of the idea although it any reasonable granted. Presidents; J deJara Almonte, or about September 1st. Besides request was impossible to enter it as a B men Evening General Manager; and acting as a guide book, this will have any reasonable regular company activity. Un- request granted. many other notables. manual will contain a who’s who C grade will Contimed on Page 4 give the person classified as The conference was a complete of important people for every The Reception extends in the week. such a granted request if it is success and much was accompl ish- Staff show every day to the family will be in- possible to do so. D men must ed. This first attempt by our its condolences Since every new page this have an excellent excuse for his officials to meet periodically of the late deceased Daniel structed in the use of requested favor. E and F grades has proven to be a boon to the McCloskey, BBC Studio Engineer, booklet, it is hoped that the are not even considered. All E cause of increasing cooperation uho passed auay on Aug, 11, 1935 employment of a new man on a and F men will be told by their between the vast and far flung at the age of as. The funeral floor or at a program post will uas held on August 14, 1935. no disruption at all. Continued on Page 4 units of the NBC. ause ’ . 2 RECEPTION STAFF REVIEW Editorial RECEPTION STAFF REVIEW PERSONALS Published monthly by the members Miss Ruth Kaufer "middle- of the Reception Division of the aisled"it out of the Guest Tours chdikr National Broadcasting Company, in Department on July 20 with Mr The RCA Building, 30 Rockefeller Hinderling, culminating a seven Plaza, Radio City year romance during which time GO AHEAD AND SUE ME BUT There are a couple they saw each other but once. of budding romances in our midst again or is it Ary Mol 1 , A1 Peterson and yet. Anyway, have you noticed a certain young an- Vol . 1 August 1935 No. 6 Jack Richard of Guides changed nouncer’s interest in one of our cashiers at the their blue togs for the drab Main Hall ticket booth? And it has also been F, C. Lepore brown of the U S Army while noted that a certain well-known Count spends con- -Editor- rifles replaced swagger sticks siderable time among the fairer sex of NBC. Ques- Associate Editors at Camp Smith where the famous tion—Who will be the lucky Countess? And F. M. Kirkland A. R. Moll 7th Regiment spent its annual there's the Night Page Officer who has already -Mtus- -Explostation- two-week sojourn. Al Peterson popped the eternal question but has not received Fred Wesche A. B. Fort distinguished himself by winning a definite answer yet Unless you want to call -Make-up- -Feature s- the "Co. L" Lieutenant's Trophy “five years" definite. Kid Cupid is also at work for making the highest rookie on a few others, but you'll have to wait until Staff Correspondents score in rifle marksmanship with the next edition to read about Cupid's progress.. 225 out of a possible 250 shots. ....After all, this column is for chatter and not Don Gardiner Walter Clark Ary came through with a rifle advice to the lovelorn. Contributors marksmanship rating. "Speed" Cockburn has been reading. Anthony Ad- Alwin Foster F.Tilden Brown "Commander" Jim Borst rested verse for the past six weeks and hasn't finished Montague Miller Ken Cronin far from the Mezzanine and spent yet-but then who has finished it in such a short part of his vacation painting time "Brown-eyes Brennan", the only one who • SUCCESS REWARDS THE his Gloucester, Mass, cottage. ever requested to be posted in the Main Hall, is Sal Malta betook himself to busy working on a new idea which will "wow" the LEARNED for a Greenwood Lake week to radio audiencepg^g Finnerty and Jerry Daly had a On the Pages' and Guides’ Bulletin Boards a "forget it all" by swimming, date with some girls recently, but. all they spent significant suggestion 'sas published. Mr. Carey, boating and fishing. was the evening. One of the girls. was a relative affirming Mr. Tart's suggestion, made the follow- Fitzpat- Ray Ryan and James of Paul Rittenhouse Here's a hot one That ing statement. Quote: "2-in-l" rick the inseparables tall blonde page on the Night Staff went to "Confirming my conversation with you, may I are spending their long-awaited his suggest that you post a notice to Pages and Southampton recently to attend loved one's two weeks trying to get away nineteenth birthday party. Imagine his surprise Guides to the affect that their opportunities for (N from Ocean Grove's J) blue when, qu-ite by accjdent, he discovered that she promotions in our company would be greatly im- laws. Imagine justice’s embarass- proved if they were to study and master shorthand was only fifteen years old ment when it tries to tell these writing. The officers on the Day Page staff were in- two they can't dance on Sunday. Mother Nature has ways and means of forwarding structed to pick out two tall good-looking pages in Astoria all living things before the storm so that and send them to the Paramount Studios RECEPTION GOING "Sweet Surrender". preparations may be made to weather the outburst to take part in the filming of Ernie Clark and Bertil Peterson, those two when it comes. The parallelism in this case is HOLLYWOOD great big Page Officers, agreed that they were obvious. We’ve a chance to hit hard and now is Four of the members of the quite good-looking if compared to Frankenstein's the chance. The interviews will come. Slowly but Reception Staff can now be monster and really quite tall if they stood next surely. When we find ourselves seated before some classed as bona-fide motion pic- to a Singer's midget P.S. They took the jobs department head, stating our qualifications for actors. When the Paramount ture without considering anyone else the job, we’ve got to have something to sell. For Pictures Corporation decided to Mr. Tart is always anxious to take up collections every person who can take shorthand, twenty can- make "Sweet Surrender", a pic- I for employees when they get married Methinks not. What modern business demands is men who are ture woven around broadcasting, there's method in his madness Paul Ritten- of service. The work must be done and done well. : they sent a call for some real house walked into 8 H and saw what he thought was Therefore, the natural thing to do is to under- NBC pages. Ted Thompson, Ray a lady's scarf lying on the floor beside him. He score th e significant passages, 'learn shorthand^! Sullivan, Bert Petterson and picked it up when much to his surprise he discov- Ernest Clark were the fortunate ered that it was not her scarf but rather the • RESURRECTION choices. train to her evening gown "Horsey" Heerdt Mr Kemp of the NBC Artist of the formation of tried to get a few days off to visit a sick rela- It is timely news to hear Service knew the pages would be will be a permanent part tive at Saratoga Honest, Heerdt, I didn't a male glee club which used in some advisory capacities activities. This think you had four-legg.ed thoroughbreds in your of Reception's extracurricular besides appearing as extras, so has been one of our greatest needs to date a family Gome-bye, now! he managed to obtain from Monty , on the Staff who have had chorus wherein those Brice, the Hollywood director, a many of them have) nay • APPRECIATION good vocal training (as stipend double the usual extra’s increase their abilities Mr and Mrs Bill Coll i ns of the Main Hall have an opportunity to salary for the boys. expression. Collins wish to take this opportunity of thank- in this branch of musical Besides creating atmosphere of the work of the ing each member of the Reception Staff for the The comments received by walking about the set built "Brass Buttons Revue" was thoughtful gifts received commemorating their chorus during the last in the style of NBC's 8G studio, popularity. Let us marriage. This kind expression was appreciated an excellent indication of its the boys were always answering of another more than words can say. hope that this will be a forerunner questions regarding broadcasting "Brass But- bigger and better and more attractive routine. Our dashing Ernie Clark future. tons Revue" sometime in the near in addition had some close-ups taken after the make-up man had • ^^OLD NAMELESS^^ clipped off a very persistent curl which spoiled his beautiful Dame Rumor stalked into the RECEPTION STAFF coiffure. REVIEW'S office the other day and left a drop- The boys are now back again copy report which hinted of conspiracy. The hard at work after the three day report read as follows: "Massa John R. Carey is interlude which may have perhaps a-plantin' flowers and a-figurin’. More figurin’ caused them to dream of that than plantin' flowers. He done figured that if glamorous mythical city, Holly- find a name for "Old Name- Massa Kobak does not JilSfiSLi less", de Sales Dept’s., new mouthpiece, all guides and pages are going to be turned loose on ^j^OTHING WaL EVH^ the project. It says so in the cards. So Massa !" Kobak yo' all better get a-goin' or else BBArrE^ffTED IF ALL All joking aside, though, if you can get a copy of the current issue of "OLD NAMELESS", POSSIBLE OBJEGnOI^ you'll find a lot of meat in it about Sales. This is a tip-off to those who have an eye cocked to- MUST BE FIRST OVKCOME (m (?ooTiAje ward this department. It’s a swell sheet and very GPoier PEooo dailV of TART intimate. Dr. Johnson • • . Features RECEPTION STAFF REVIEW 3 LET’S GET ACQUAINTED Spotl ight now turns to three guides, lately promoted to high- Ted Thompson: Eastern Intercollegiate Outboard Motorboat er positions Champion in 1930 and '31 while at Dartmouth College. He was also Dwight Herrick now represent- holder of the world's speed record Class D, with a speed of 47 MW ing Guest Tours in evening oper- (that's travel in' pals) on a straightaway course at Worcester, ations. This former guide-lieut- Massachusetts. enant came to NBC with an A.B. "0 K" Paul Rittenhouse was State of Main Junior singles and from Colgate University and mixed doubles champion on clay courts in 1932. after being on the page staff Raymond Sullivan played baseball and basketball at Xavier only a short time he became a Military School for 3 years. guide and finally a guide offi- Jack Wahlstrom played baseball at Evander Childs High School cer. His experience proves that for two years and was named on the 1928 "All Scholastic" picked by it always pays to do a little all the coaches of the PSAL. more than one's regular share of Adam Gayeck played baseball and basketball at Dickinson High work. for*3 years and in 1 year batted over 570 which is almost as good Walt Davison acts now as as the average compiled by "Pistol Pete" Bonardi so far this year. Guest Tours' day ticket super- "Pistol Pete" Bonardi, played football and baseball at Flush- visor. "Dave" at present is tak- ing High for two years and played one year for Stuyvesant High ing NYU's advertising course al- before being traded to Flushing High for two bottle tops and a though he has already attended broken pencil. Pistol was elected to the N Y American "All Schol- Peddie Prep and Pratt Institute. astic" team in 1932. We shall miss his fine bass QJ GEORGIA Jerry Daly who plays guard in the Main Hall played forward voice at our next "Brass Buttons PPlCE— on the Bishop Toughlin Quintet for 3 years. Jerry captained the Revue" teams that captured the c i ty t itle 2 years in a row(1929 and 1930) Bill Callander's next step up GEORGIA PRICE and also played baseball for 3 years before he matriculated at from a guide lieutenant's posi- Villanova where he played Freshman and Varsity basketball. -because at the age of four- tion has been a promotion to the teen she played first violin "Silent Vin" Kommer played basketball at Newtown High for 2 Statistical Department. We all with an orchestra, the onlyt^wo- years and boxed up at Trinity. know from a previous column in man and the youngest member of Pete "Harp" Finnerty a guide, guided the destinies of Bryant the REVIEW of his splendid re- " " the unit. High's Pitchers for 2 years and just missed A1 1 Queens when he cord at the Kemper Military Aca- While she was finish- fractured his ankle playing semi-pro baseball on Sunday. Pete demy and also at West Point; ing her violin studies at the keeps in trim doing the Lindy Hop at the leading dance emporiums. we're sure he'll have another School of Music of the Univer- Michigan, George "Brother" Flood, NBEs illustrious third sacker cap- one just as fine in his future sity of she decided to take up the harp. She immediate- tained the Power Memorial baseball and basketball aggregations, ly started studying in New York and had the singular honor of being elected class President in oor City under noted teachers, and 1935. in Paris, for one season, under Ad ios ^ gS£3A _ the great French artist, Renie. or Jack McCarthy -because during these years nAfL BOX of study she had a home in North East, Penn., where she owned and • FACTS AND FIGURES FOUR NBC GUIDES tor's Rote: John R. Latng uas found time to operate a large PETE R POST formerly a guide at RBC and is COM FO vineyard not only the more ex- noui uith Station VRC in Washing- Through the courtesy and co- On Saturday afternoon, July 27, ecutive duties in this connec- ton as announcer. This letter operation of Mr. Wm. Fairbanks at 2 PM Mr Pat Kelly, NBC Head tion, but participating in comes to us after Laing's ab- the of the RBC Statistical Dept., ue of Announcers, held announcing sence actual management: picking, are able to bring to light some from RBC since July 15 , auditions for four guides, Leon packing, shipping, etc. Although interest ing facts concerning the i 9S4 ‘ These excerpts from the Sydney Leak, Bud Fail lace, David the greater of her life has letter are quite significant of part Major Bouies Amateur Hour hereto- Roberts and Gordon Richardson in been taken up with of someone who was once one of us. the study fore unknown — Studio 8F, to determine each music. Miss Price considers the • • ** * There were 11 winning one's possibilities in this cap- time she spent in the vineyard In reading the neatly male acts, against 2 winning fe- acity. the most interesting of her ca- printed and well-written pages male acts — The test covered the reading reer. of the REVIEW I found my memory of the names of foreign compos- -because her In all, pages, operators pleasantly Jarred by a familiar next step was to ers, commercial announcements, Boston, where within and tabulating clerks worked name or incident recalling seven three days new's flashes, giving a descripr- she contract, 4,095 man hours during the first very happy months of my life.... was under with a tion of the studio, and a des- manager, for a series of con- 13 broadcasts — All I can say is that hav- cription of a parade, any parade, certs. Concert tours on the east ing reaped the benefits of those In the New York Studios from ad lib angle. The trick in coast kept her busy for nine months, I would not part with ,alone, the pages who collected the latter was to suppose one- years. Then in the January of them for anything that I might the ballot-sheets and ran tele- self seated at a vantage point at 1927 Mr Sam Ross of the NBC have imagined more desirable at grams, walked approximately 60 2 PM awaiting the arrival of the Artists Bureau the time." engaged her as miles in the line of duty — parade. The announcer was to ad field "This letter is an attempt to representative, a job she lib enough to hold the attention held until Toronto leads all out- present one example in the form November, when she of the listening audience until side cities with a total vote of a "confession" of a former became a hostess. the vanguard arrived. for one broadcast of 17,887 page and guide whose servicewas -because as a harpist she was The requirements set for a one votes, Montreal 2nd with 14,064, marred by the belief that he of the most sought-after in person interested in this field this and Milwaukee 3hd with 11,273 — 'was not getting anywhere' but country, as a hostess she of radio consist of certain who now recognizes the incalcul- is one of the most charming Tne greatest number of qualifications as established by able rewards that can be reaped "grande dames" in NBC, and as a votes were registered when Tor- NBC's standards. They are: Good person, she is one of from the high standard of the the swell- onto and New York 1 isteners tel- Diction, Versatility, Selling discipl ine maintained by the un- est in the world. ephoned in a total vote of Force, and ability to speak ex- i formed men of NBC. 24,787 — temporaneously. ” .Since I am so DAVIS’ "SHORT WAVE If all the ballot ano ta- After preliminary try-outs To hear the latest news of bulating forms used during this Roberts and Leak were asked to the staff and Caldwell Davis has be- its work, I should Guide tiiTie, were laid end to end they repeat certain phases of the like to have you consider this come very interested in Page would reach the entire length of test. This may be significant. to be an order for a subscript- Charlie Young's short wave sta- Broadway, a distance of nine (9) However, the choice of the win- ion to the RECEPTIOR STAFF RE- tion in New Jersey. He's found miles — ner has not yet been made public. VIEW. .... ,P] that these "amateurs" of ra- ease give my regards out In a summary of the New classes in announcing will to the fellows band together to relay mes- who might happen dio types of winning acts, male be formed in the early fall un- to remember me. sages via short wave all over Believe me to be" singers hold a 6 to 1 lead in der the supervision of Dan Rus- the world, the last one sending Most sincerely, popularity over women singers — sell, linguist and announcer. actual des- a post card to the 40 percent of them singing pop- Keep your eyes open for the an- John R, Laing Page cent tnued on 4 ular songs — nouncement if you am interested. " 1 I I 4 RECEPTION STAFF REVIEW Miscellaneous Continued from Page i Grimshaw works out problems of ASHBY FEELS RECEPTION HAS proposed general legislation, RARE CONTACT OPPORTUNITIES does briefing and indexing of NEW CROSSWORD PUZZLE been offered the deanship of the cases, and assists with FCC af- University of Pittsburgh, and fairs. Mr Leuschner is in practical whose and empirical charge of general legal matters knowledge has been derived from incident to our Hollywood activ- of legal 19 years and commercial it ies. work for the Westinghouse Com- All of these men are prepared pany what need our company fear to handle the litigation correl- from problems of litigation? ative to the work allocated to He realizes, many like other them. They have access to spe- NBC executives, what a wealth of cial counsel which may be con- potential ability and ambition 1 tacted in any important city. To 6 1 ies dormant under the brass supplement their work, they are buttons of the pages and guides. furnished with what the libra- He has proved himself willing to rian of the public library at seek out this latent talent. Forty-second Street considers to "I have canvassed the page be one of the finest radio legal staff for a young man who has libraries in the world. had two years of law and who is Thus do the occupants of interested in radio legal work. Suite 626 provide for the common I have found that mari. He wi 1 defense 19 start work J_n the fal 1 with a perfect opportunity to become a NBC GLEE CLUB full-fledged lawyer . Continued from Page l Mr Ashby bel ieves that the daunted, these boys of whom Reception Staff of the National Jul ian, Holman and Foster were 10 Broadcasting Company is in the the most prominent, decided to Crossword Pussle. by Ken Cronin 13 most important contact spot in work out the idea on their own 60 A VERY EFFICIENT NBC SALESMAH the world...."! can remember the t ime. HORIZONTAL 61 A VERT PROMINENT ORCHESTRA LEADER NOW time when I A list of CONDUCTING AMATEUR SHOWS as a hotel clerk, those interested 39 THE DEGREE OF DOCTOR OF MUSIC MAS RE- maae the acquaintance of the was prepared. With Mr Tart's CElflT AMAROEO TO THE A80VE PERSON’S SECRETART VERTICAL president of one of the leading aid a studio was secured for re- 11 SLANG PHRASE USED IN BROADCASTING FOR motor car companies. He has hearsal. Although Mr Holman GO ahead* 1 AN IRISH TENOR WHO RAH HIS OWN COMMER- 12 BOOKER OF AMATEURS AND TALENT CIAL since become a life-long friend. 'had done some choral work before, IH WORDSWORTH WROTE MANY OF THESE 2 THE FAVORITE INSTRUMENT OF CLIFF ED- You boys have opportunities to the organization of this group the initials of the salesman who HANDLES WARDS The "VOICE OF firestone* program 413 THE BASIC BLUE NETWORK COVERS ALL THE encounter prominent men every seemed a formidable job. A 17 THE FINAL THREE LETTERS IN THE FIRST — lABB. I 4 TYPE OF CURRENT HOT USED FOR BROAD- day. Take advantage of these op- friend of Jul ian's, Mr H Owens 90 NAME OF THE "LOCKER ROOM REBEL* 19 THE NICKNAME OP THE HEAD OF A SUSTAINING CASTING portunities, try to make favor- of Oklahoma City University, of- PROGRAM ON THE A IR 9 TIMES A WEEK 9 KNMN TO THE PAGES AS "SIMON LAGREASER* IHICK NAME I able impressions, both for the fered his assistance. Profiting 20 NBC OUTLET IN NORTH DAKOTA 21 NBC OUTLET IN MARTLANO 6 A NUMERAL SPOKEN IN DIALECT BY TONY OF good of the Company and for by Mr Haydn's experience, a 22 THE INITIALS OF THE MASTER OF CEREMONIES TONY AND GUS 7 THE INITIALS OF AN ENGINEER yourselves." first rehearsal was on OH AN AMATEUR HOUR called 24 THE NAME OF THE WIFE OF A FAMOUS COME- 8 A WORD MADE FAMOUS BY A CERTAIN C OIC • From Mr Ashby we also learn- August the first to test the 0 IAN 0 IAN 9 A SMALLER RIVAL STATION ICALL LETTERS I ed the true ranges and possibilities of 26 THE INITIAL OF MR ROYAL’S SECRETARY complexities of the the 27 THE FIRST THREE LETTERS OF THE FIRST the supervisor of qur correspondence de- Legal Department as a whole. It voices. Since then things have NAME OF A RECENT ADDITION TO THE PROGRAM partment DEPARTMENT THE NAME OF AN NBC HOSTESS is actually a Service been progressing smoothly. In Department a 29 LETTERS USED BY AMATEUR AUOITIORERS TO 16 A VOCALIST ON THE PHIL HARRIS PROGRAM for the company. Its staff must few months you will be hearing IHO ICATE THE IR INAB ILITY IB AN NBC OUTLET IR CLEVELAND 30 where is WFIL LOCATED lABB.I 23 THE KING Of THE AIMTEURS be fami 1 iar with al 1 phases of from our ownfirst NBC Glee Club. 32 FREQUENTLY USED BYUACK BENNY 24 THE INITIALS OF MR RICHARD'S ASSIST- ANT the company's business. For the Until then, the endeavor has our 33 ONE MAN'S FAMILY COMES FROM THE the star vocalist with the MAXWELL HOUSE 29 the INITIALS OF ORE OF HR ROYAL'S SECRE- benefit of client, agency, and heartiest good wishes. it! Go to SHOWBOAT TAR IES NBC, litigation is avoided when- >6 AN IMAGINATIVE ENGINEER 26 MR DUNHAM IS A DR Of ....T 29 the MASTER OF CEREHORICS ON A DRUG SHOW ever possible, but if necessary 37 THE INITIALS OF THE ASSISTANT IN A DE- GARTLAND PARTMENT CLOSELY CONNECTED WITH CONTINUITY 31 ONE OF NBC'S DEPARTMENTS (ABB. Contxvued from Page i the Legal Department can and 39 THE INITIALS OF AN CRGINEER 32 AKIN TO A HISSING SOUND pitched 36 AN RCA EXECUTIVE (LEAV ING^ OUT ONE LETTER will litigate. (And from battle between these two 40 THE FIRST NAME OF THE NARRATOR ON THE V our own 38 THE LAST TWO LETTE'tnPDP A SLANG WORD USED warring groups and its final IVORY STAMP CLUA BY ENGINEERS TO DESIGNATE A SLOW ENDING I investigation, we are convinced 42 THE INITIALS OF ONE OF OUR CHECKROOM outcome is portrayed with a deep ATTE NOAHTS OF A PROGRAM I that the record of this depart- the initials of the secretary to THE HEAD understanding of the New Eng- 44 A Tt«t AOBREVIATIoN 39 ment shows that it has been 47 THE FIRST TWO LETTERS IN THE NAME OF THE OF THE AUDITION DEPT. lander character. AN NBC EXECUTIVE WHO RECENTLY ARRIVED OH highly efficient in the handling SPONSOR OF AM ENGLISH ORCHESTRA LEADER THE $ S NORMANDIE The acceptance of this script 48 AN NBC OUTLET IN OKLAHOMA of litigation for the company 49 AN NBC OUTLET IN 0 C 43 NBC OUTLET IN OMAHA, NEBRASKA gives Bill a big hand KFTR IS IN THE STATE OF 49 EASTERN DISTRICT SALES MANAGER OF NBC and in the protection of its in- on his way 46 A POWER IN RADIO CONTROL (ABB. I to a 92 THE FIRST three LETTERS IN THE NAME OF A terests.) Questions are dealt career of continuity writ- HAH FORMERLY CONNECTED WITH 20,000 YEARS 91 TINY RUFFNER IS ON MAXWELL HOUSE (ABB. I ing which he now intends to fol- IN SING S I NG SHOWBOAT with before, rather than after, FIRST THREE UTTERS OF THE FIRST NAME OF low. 94 INITIALS OF ONE OF HR DOLLY'S SECRE- 92 the fact. The guiding principles He readily admits that this TAR IES THE MAN WHO DIRECTED THE NBC SYMPHONY ON of the department are frankness, attempt was inspired by the lec- 99 WHAT IS THE NATURE OF THE BUSINESS OF SUNDAY NIGHT, AUGUST 11th AL JOLSON'S SPONSOR 93 NOT LONG AGO MISS SLATER business experience, common sense, ture series for the page and 97 THE NAME OF THE UNITED STATES ADMIRAL 94 NBC OUTLET IN BOSTON 96 THE SITE OF NBC'S NEWEST STUDIOS (ABB. and the application of legal guide staffs conducted by Burke WHO WOULD HAVE CDNQUERED MUCH MORE QUICKLY IF HE HAD RADIO 97 CURRENT USED IN RADIO BROADCASTING Boyce. FACILITIES principles thereto. The New York That these departmental 99 THE FIRST NAME OF A MAN CONNECTED WITH 99 FIRST TWO INITIALS OF THE LITERARY RIGHT THE ORCHESTRA DEPARTMENT HEAD office is composed of six men lectures have so early borne who are giving there all to live fruit should be ample inducement for Contirmed from fhge 5 Contirmed up to these maxims. their continuance. WE thank Mr Mr Ashby concerns himself Boyce for his efforts and ti nation. It seems Davis wanted time ago, patrons of the Drug with departnnental functions congratulate Bill Gartland upon to send his regards to his folks Store were thrown into confusion his throughout the entire company. success. back home in Manila so he when one of the waiters turned Mr E S Sprague's time is devot- brought Charlie quite a lengthy pale and fainted. Two young ed to copyrights, patents, con- MERIT SYSTEM epistle* men, Guides Jim Goode and Frank tracts, and radio agreements. Contirmed from i "You'll have to cut it down Koehler, ran forward and in- Mr E Gardner Prime deals with captains why they have been to a few words, said Charlie. stantly took command of the sit- corporate matters, insurance, cl assi f i ed as such. "It's difficult to get the fel- uation. Koehler, as he kneeled, real estate, trade laws, taxes, The new system was effective lows to transmit for a lengthy reached into the pocket of his and registrations in foreign August 1st. The list of grades period of time." business suit and took out an state. Mr Hennessey handles out will not be made public and only Davis thought then said, extra capsule; Close application dealings with the Federal Com- the Reception Supervisor, Mr, "0 K, Charlie, just say 'Love to the victim's proboscis and munications Commission, the RCA Thomas Tart, will have access to no funds wish you were here."' the faintee was on his feet be- Frequency Bureau, and station it. The report is submitted just fore the startled crowd could contracts. Mr Joseph McDonald like the monthly statement. It KOEHLER'S KAPSULE say "yatvyag". We're writing supplies legal opinions and is hoped that this new system KALMS KROWD this article to claim Jim and handles briefing and indexing of will improve several weak points Frank as new members of the Ci- court records, collections, and which have become obvious of The new Reception motto seems vil ian Capsule Association. Hail Artist Service contracts. Mr I ate. to be "Be Prepared". A short brothers!' VOL 1 NO. 7 NATIONAL BROADCASTING CO. 30 ROCKtFELLER PLAZA, N. Y. SEPT. ivi'i HANSON REVEALS EXPERIMENTAL y^ottdcr — m TELEVISION EXPECTED 1936 If the announcers on the big BY shows could think up a new crack "Radio's willingness to adapt new things transcends the to get a laugh from the audience effort of any other industry in the world," said David Sarnoff at other than, "Come back again,... the RCA Victor sales convention in Atlantic City last July. He was if you can get more tickets?" referring specifically, to the Magic Eye, but we believe he was »«•••• not wholly unmindful of television. In the annual report to RCA stockholders, mention was made If Mr. Patterson was plersantly of the fact that RCA laboratory results in television equal or surprised when Page Faller, whom excel those of Europe; however, the size of our country (as com- he had despatched to procure two for example, to England), coupled with technical, program, Corona-Coronas returned promptly pared, and financial problems, makes it impractical to erect and maintain with two 1935 model type-writers Commercially, only Maybe they were Royals? a system of television on a nation-wide basis. »•»»«* high-definition television is possible; therefore, it was decided that a field demonstration should be the next step. If the trousers of Messrs Mil- According to the July issue of the RCA FAMILY CIRCLE, an roy and Sullivan will long be inter-company committee was named by Mr Sarnoff to make the necess- able to survive the process of ary plans for this demonstration, the NBC being represented on the sliding down the chromium ban- Committee by Mr Kobak, Mr Hanson and Mr Horn, EDGAR KOBAK ister in the International Then Mr Aylesworth, in an interview with Mr McGarry, of Building? ROCKEFELLER CENTER WEEKLY, divulged that it would be his job to put VICE-PRESIDENT IN CHARGE OF SALES «»«»«» to work the fruits of RCA's proposed mill ion-dollar expenditure for If it would be possible to experimental equipment and programs. He added that "when television ''COURTEOUS PAGES give the current edition of the goes on the market now, it will be a finished product - until the Brass Button Revue sufficient engineers make more improvements on it." DEFINITE ASSETS advance publicity to insure some Last week, in an interview with Mr 0 B Hanson, our chief TO OUR SALESMEN" recognition for any deserving? engineer, an editor of the RECEPTION STAFF REVIEV learned something of the part to be played by our company in this great campaign. Edgar Kobak, in March 1934, If we coulon't get the checker Some of the allotment mentioned by Mr Sarnoff is to be devoted accepted the position of Vice table enlarged to of about six inches modernizing the transmitters on the Empire State Bu i Id ing (wh ich, President in Charge of Sales so that nobody could get into of course, are over twelve hundred feet above the street) Consider- the National Broadcast i ng Com- the locker-room? able expense also will be entailed in making one of the smaller pany. Mr Kobak was selected by third-floor studios adaptable to television. This, and the rest of Mr Aylesworth and Mr Patterson the work, will be under the direction of Mr Hanson. Working with primarily because of his "thor- If the volunteered assistance him are Mr Robert M Morris, our development engineer; Mr ough experience in publishing as of Mr Chizzini of Sales Promo- Chester Rackey, who is in charge of design and installation of Audio well as in advertising and sell- tion won't help us considerably and Video Facilities; and Mr Raymond Guy, who is supervising ing, together with his demon- in preparing the design the make-up of the ability to originate and of the Radio Facilities. Mr Horn, Director of Research and also a strated RECEPTION STAFF REVIEVl methods." member of Mr Sarnoff's committee, is handling relationships with foster new ideas and on P. the Federal Communications Commission and is also making special Continued 4 PAGE'S NEW SCRIPT advanced studies on television and coordinating the activities of SUCCESS REWARDS the program and commercial angles as they relate to the Conmittee's ACCEPTED BY BOYCE activities. In Mr Kodak’s Department, Mr E P H James, with two OUR BASEBALL TEAM assistants, is mapping out a statistical survey of the new field. WilliamC. Gartland's second >lf all goes well", said Mr Hanson, "our field demonstra- In 1934, the NBC Baseball radio script, "The Chimney," has tion should be well under way by late spring or early summer." Team, captured second place in the standing of the fvlotion Pic- been accepted by the Continuity Thus we have at last arrived at something definite - ex- ture League. Department perimental television broadcasting from Radio City within a year! In the radio squad rose The story, like Gartland’s 1935 to new heights by winning the previous effort about the New AN OPEN LETTER FROM MR. CAREY pennant and first place in the England stove controversy, is M.P.L. This year the league based on old New England tales season was divided into two and legends. This script deals- NATIONAL eROAOCASTINC COMRANV INC parts. The Broadcasters went with the habit of escaped Ameri- INTERDEPARTMENT CORRESPONDENCE through the first half of the can patriots, fleeing from the ••c.otion Starr R«rte, „„ Septe8J>er 12 1935 season without defeat (in League British army, of using the hol- »* John R Care7 Competition), winning seven and low, stone base of the large losing none. chimneys as a hiding place... I May take this opportunity to express my During the second half the Gartland thanks and apprec lat ion to all persons respon- wove drama, romance, sible for the excellent operation of guide tours team won six and lost one. The and suspense in such a flawless during the Labor Day wek-end. A total of 6.591 visitors, including 106 complementary guests. took lone game that they lost was due the pattern as to receive special tour on that Sunday with considerable plea- sure and satisfaction, accerdir^ to their many to the fact that when they play- commendation words of for his work by praise. This not only is a tribute to the intelligence and interest of ed Columbia, four men were on Burke Boyce, the guides, but NBC Continuity Head also indicates aliTost perfect cooperation on their part in not possibly timing their talks and in otherwise fol- vacation and could "William Gartland's pluck in lowing the system designed for rush periods by Mr get in for the game. In winning sticking to the arduous job of Tart, Mr Zabski and Mr Borst. the pennant the NBC is to re- writing and re-writing his first ceive the trophy that signifies scripts is responsible for his the supremacy of the league. At Continued on Page 4 Continued on Page 4 — RECEPTION STAFF REVIEW Editorial 2 RECEPTION STAFF REVIEW PERSONALS "284" Official organ of the Reception Staff of the Joe Milroy went up to National Broadcasting Co. ,30 Rockefeller Pla- Popolo Lakes, N. Y. to visit his girl friend. Joe reports lots of za, New York C ity. Publ i shed monthly throughout the year. hiking; the only time he took a Go Ahead And Sue Me But Have you heard ride in the car with "La Flame" about Henry Weston, the palmist, selling trinkets it broke down and they had to knick-knacks and etc., in front of the Riverside Yol. 1 September 1935 No. 7 stay there for six hours till Church recently? He was to be an usher at a Wed- hel p arri ved. ding but the bride and groom didn't show up so he EDITOR Frank C Leport threw caution to the winds "Huey" Weir, that "Sugar" Cain spent the "Rest rabid Yankee baseball fan, has advocated a "share Frederic M Kirkland Period" at Bailey's Island up in the runs" policy for the giants so that other l/ANAGING EDITORS he caught a Ary R. Moll Maine. Cain says teams won't beat them so badly.... 600 lb. horse mackerel. Show us the picture, Don! Mr. Burke Miller helped keep the doctor away by passing out apples to the fellows the other Adele B Fort — Montague Miller Page Frank, is back from a two night Did you know that Frankie Koehler is a ASSOCIATES. . Xalter Clark - Alvin Foster week's sojourn in the Pocono Mts. red-hot drummer in one of those snappy Jersey Don Gardiner — D Caldwell Davis He recommends than heart i ly.There bands Kaskoun is a conmercial artist of no Jack McCarthy were so many girls up there, mean ability which accounts for the excellent way Frank had six dates a oay he swings a brush and broom. .. .Here's a tip Get Ken Cronin — — vacationists please note.- a load of Jack Brennan doing his stuff on the CONTRIBUTORS Don Mercer next P & G revue. ...And here is a merit or two for H Weston Conant Jim Cody spent his vacation the swell work of the cashiers in the Main Hall, days ... and nights ... at Beav- over the Labor-Day week-end.... erbrook. New Jersey He during the day IN THE FUTURE built himself up The busiest man in NBC these days is Ray • by playing handball and tennis, Sullivan who is writing the script for the forth- work by Merlin H Aylesworth, our president, is but then ruined his good coming Brass Button Revue Have you noticed quoted in the September 5th issue of the ROCKE- staying out till the small, wee how tight Page Marrin’s uniform is getting ^es- FELLER CENTER WEEKLY as saying; "Sometime in the hours. pecially around the wai stl i ne. .. .Chari i e Hawel is not too distant future the newspaper of the air "Chief" Mocarski’s only rival when it comes to be RADIO— is going in for pictures in the home". NEW BRASS BUTTONS ing the biggest man on the staff George The statement is short, terse, decisive and sig- Malcolm probably knows more people in Radio City nificant. Interpreting this messafe in its direct REVUE REHEARSING than any other person. application to Reception, let’s look at the facts. If all the speeches ever When and how will we fit into the picture when Jerry McCarthy has been trying to get in to written were burned in one heap, television becomes a permanent factor? the Music Hall for the past three weeks but he they would supply enough heat to As surely as tomorrow is a new day, televi- can't seem to find the time.... or maybe the dime. keep the world warm for some sion will mean but one thing to those of us who When all the officers start eating at their spe- time, but the price of butter are interested in radio's future newer and cially constructed table in Rm. 288, the place is would still be about the same. more interesting occupations along with a pion- the living image of a scene during Salvation Army Which all means that talk is eering spot in this futuristic medium of sight Chow-Time The height of worry is when dirt cheap. It is the action and sound transmission. True it will be some time "Sherlock" Derming is soft-shoeing through the that it inspires which counts. before it becomes an actuality but think of the halls on a mail complaint and by the "Let's haye another Brass But- rare opportunities existent for study and obser- way, what's become of Minnie Sexton's big heart- ton Revue", said a lot of peo- vation in this new field. They are unlimited. throb? ple. "Let's do something a- Careful application and concentrated study would bout having one," said Ray Sul- That happy light in Kay Lillis's eyes is due bring ample rewards to whomever should decide to livan, Night Page Lieutenant. to her forthcoming marriage in October the seek a future in television. And so, something is being done. boys are glad to hear of Chase and Sanborn's Atop of all these arguments we find one which First, a plan was evolved. renewal for 13 weeks. ..the loss of Fred Wesche.who in itself is the biggest selling point.... YOUTH.. and guide amateur is attending Rutgers, and Office Man Christian, who A fresh mind, adaptability, and a little respon- To hold a page a very logical won a scholarship to the University of Illinois, sibility are all conducive to directed speciali- hour seemed to be that end auditions is felt keenly Mercer is still pining zation in an endeavor which promises much. idea. To for master of Charlie Young's on a six weeks leave of absence It's worth consideration, isn't it? are being held ceremonies and for talent. An to recover his health our sympathy to Doris hour of time is the hoped for Campbell's hurt knee our noble editor, F. C. Mr. Patterson's • LET’S HAVE LECTURES allotment. If that hope is ful- Lepore, temporarily assigned to filled, there will be a differ- office for two weeks, has returned to the fold Enthusiasm being what it is, we can easily ent M.C. for each half hour. glad to have you back, Frank!.... be sure and find a reason for the "shelving" of the lecture Aside from much good vocal and see that your radio is in tip top shape to hear series idea. The Brass Button Revue, formation irstrumental talent the uniform- that swellest of swell shows — the Brass Button of the Glee Club, vacations, many and other ed staff is capable of producing Revue of 1935. activities have shadowed the importance and pur- a fine male chorus and at least pose of the educational talks on departmental one good quartet. functions which were so much a part of our weekly When auditions are completed attract ions. and all the performers have been We heartily recommend that they be resumed! selected, the script will be (Off the record: We understand one Mr. Daniel written around them. It is not S. Tuthill of our Artist Service Department re- planned to give anyone the hook inarked Mr. Thomas to our Tart that some day after unexpectedly. But what is an the summer vacations were a matter of memory in amateur show without a gong, an his office he would be willing to undertake to ambulance, an A.S.P.C.A. wagon enlighten Reception on the intricacies of A.S.) or something? After all there is Well, sir, we don’t mean to impatient can be but a lot of good robust comedy thus we expect you down soon? aroused. The few tears accom- Continued on Page /j Jn^enwTmtn mourn- We extend our heart-felt sympathies to Jack fUllij into th« pojrt • Richard upon the death of his father, Joseph It comes not bacKi^gahi Clement Richard. To the family of Michael J. Farley, special lU»4al^ impt*ova th« officer, we wish to express the keen loss felt pr«srant« It is thine by everyone in Reception upon the realization of his untimely death on August 22, 1935. Lon^fallow e Features RECEPTION STAFF REVIEW 3 LET’S GET H IT'S and B I 'T' S i n ACQUAINTED SPORTS Sh ines on:- Comrades, fellow workers, lend rne your eyes while I record for FB Whitlock, late of Recep- posterity what happened up in the Catholic Protectory ball parl^. tion is now back at the Univer- It is more wonderful than the tales of the Knights of Old. It is a sity of Wisconsin, which made use story of what took place, whilst that fearless band, that conquer- of his NBC training. He holds ing horde (Quick Frank, get out the dictionary and dig up a the post of announcer at Station few more superlatives.) representing the NBC did battle with a WHA. A motion picture concern group of knaves and varlets representing the RKO. will make a movie built around I sing the praises of such gallant yoemen as Sir Vincent the history of the University Kommer, the loquacious one; Baron Gayeck, who hails from a small and Foster was chosen as the ra- hamlet in far off Jersey; Lord Ray Sullivan, the Mighty Atom, conteur. whose tricks with a baseball put the deeds of Merlin the Magician H Weston Conant, a Connecti - to shame; who performed so valiantly both afield and at bat, cut Yankee, was graduated from whilst the mighty men of NBC were victorious by a score of 2-1, New Utrecht HighandPratt Insti- thereby capturing the pennant for 1935, tute - worked as a professional An aura of mystery surrounded the disappearance of Duke Cain puppeteer and maker of puppets our pitcher. At first it was thought that he had met with foul and display devices. He fences play at the hands of our adveraries, while enroute to the scene of with foil, duelling sword, and battle. Friar Keegan said that he thought Cain was spirited away, saber, is likely to be found whilst he was asleep in the Program Room but he was mistaken be- sketching, growing roses, or de- cause Duke Don appeared at the scene of conflict in the fifth veloping and printing his own inning. Opposing Sir Sullivan on the mound, was an obscure photographs. A versatile person, journeyman answering to the cognomen of "Crying Jack" White, who no doubt. was laboring in behalf of RKO. R Francis Devine, former In the third inning Sir Kommer singled and stole second.. guide, has been transferred to Baron Flood and Jack McCarthy, the Irish'Bard, took vicious cuts the Legal Department. at the ball but all they could do was stir up a 300 breeze around homeplate. At this point the knave that was catch i ng for RKO retired to the dugout to put on another shirt. He was afraid he You ought know Henry Wes- to would contract pneumonia from the breeze. Count Pete Bonardi, an ton, of Montclair, New Jersey:- oor Italian Nobleman, doubled and Sir Vincent scampered over the because, as a child prodigy — plate. In the last half of the third, RKO scored a run on two hits in five or TMe he doubled his weight and one error. months during which time he The score was tied in the eighth, when Bonardi singled, stole nML BOX managed to grow several strong second and scored on Sir Gayeck's single to left. Here is the most teeth with which he used to tear wonderful part of the tale. In the eighth inning with the bases This space is set aside to dis- up his mother’s favorite lace filled with humanity and three 400 balls and no strikes on the cuss or reprint correspondence curtains. batter. Sir Ray struck the man out with three pitched balls. The of interest to Reception. Contri- -because, although he was not next batter hit to the pitcher and was forced out at the plate. butions are invited. They must be a precocious youth, he made a The third man smashed a hard grounder to Sir Frank Crowley who brief and to the point. Initials record at his local grammar forced the man out at second. From then on the Moviemen were held or name may be used as desired. school good enough to gain him in check by Sullivan, the Mighty Atom, until the game was over. admittance to the Lawrencev i 1 1 National Broadcasting Company Preparatory School. New York, New York -because he divided his time PAST, so nicely between athletic and PRESENT, AND FUTURE Centl emen: scholastic activities, that he By Ruth Keeler Guest Tours Dept. not only ran the 440 yard dash To ask a woman to write of the "old-time days" of NBC is a On September it 1st was my pri- for that school's track team but dangerous compliment until one realizes that NBC itself goes back vilege to visit your studio as a he also found time to run the no farther than 1927. But my recollection of NBC's pioneer days tourist, so I thought. However, circulation department on the reaches beyond that date to the time when WEAF and WJZ were separ- I made a very happy mistake. his school paper. "Lawrence", ate entities. I am one of the original members of the "I Knew Him -because he was a traveling When" Club. The cordial spirit and honor salesman, (now we're getting Then an employee of the AT S T, I remember Mr. Woods and Mr. done us as your guests on a somewhere) for a cleansing pro- McKeon as rising young executives who were not afraid to tackle sight-seeing tour of your studio duct concern. any job, from patching cigars for board meetings to making reports is a most unusual experience for -because in his experience is at the same meetings. We all wondered if Alice Smith could be as tourists. It was a privilege as included the Job of receiving smart and as nice as she was pretty! Mr. Carlin, Mr. Peterson, and well as a pleasure to see the for a Jersey City radio retailer Mr. Joy were as well known announcers as the great McNamee; Miss scientific, dramatic and busi- (both of these jobs came between Cuthbert and Miss Tucker were just starting their climb in the ness side of the radio world. graduation in arid I' is his 1933 Program Department; John Carey was deciding to let the ATAT build- employment at NBC on June 6th, ing at 195 Broadway fall down, if it had to, and take on the Our host on this occasion was 1934). worries of 711 Fifth Avenue. There were three hostesses then, and your Mr. Walter A. Wiebel whom I -because it took him less than any one of them was prepared to go on the air at a moment's believe is designated as Guide secure the advancement a year to notice. One frequently heard McNamee dash out of the glassed-in i20. He is a most unusual young from Page to Reception Assistant turkish bath called a studio and cry to Kathleen Stewart, "Hey,- man; and I commend him to your during which time he was one of play a piece to last aminute and a half." The present executives attention because of the hospi- a picked staff of men which par- of the Engineering Department were the nucleus of that large and tality, accorded on your behalf, ticipated in the opening of important group; Mr. Almonte is almost the sole survivor of the and his desire to make this KDKA's new studios, read the Sales Division, Burke Miller of the Press. sightseeing tour all the more palms of almost everyone on the The company's move from 195 Broadway to 711 Fifth Avenue interesting and enjoyable. staff and consumed no less than served to provide the last word in luxury and adequacy of equip- 365 assorted Drug Store & Gate- ment. Then came into being that illustrious corps, the Reception Because of appreciation of his way lunches. have, Staff. And I use that adjective advisedly, for its members efforts,his name was obtained by -because he is filling his new with but few exceptions, been a real credit to the NBC. Mrs. Evans my companion and myself in order job as Mr. Tart's assistant with and Miss Price are the only original members still associated with that we might express our appre- no mean talent and bearing what the division, and George Lowther can scarcely recall, I imagine, ciation to him and to you.. he considers the most unusual his early and brief career as one of our first pages. I can wish hours in NBC(1PM-9PM) with his Again for the splendid yourgmen now comprising the staff of guides and thanking you for this pri- own inimi tabl e gri n. vilege pages no greater good fortune thar that they are able to emulate and pleasure, I am. We give you HENRY WESTON. the examples of thei r predecessors Tom Tart, Tom Velotta, P.S. George Farrell, William Popp, George Sax, James Stirton, Frank Yours very truly, He is one of the few not yet Ray Diaz, John Pawlek, Ted Kruse, A. Burke Crotty, William (Signed) caught off his guard by that Murtha, versatile villain and gossiper Fairbanks, Phillip Falcone to name but a few on NBC's role of (Mrs.) Morie E Finke "Chatte r*. honor. 1 " - 4 RECEPTION STAFF REVIEW Miscellaneous he became vice president and PROPHECY OF B166ER general sales manager and dir- YOU MATCH 'EM ector of the company as wel 1 as Editor's Rote: A week on signs will be given the first person BUSINESS FULFILLED president of the McGraw Hill Company of California and Secre- who matches these correctly. In the hebruary issue ot the tary-Treasurer and a director of " Fai 1 1 ace on payday" RECEPTION STAFF RE7IEV Mr Gor- the Electrical Trade Publ ishing $5 for $6 Company. * don H Mills, head of the Guest Helen George " Razz-dazzI Tours Department, was quoted as Besides having directed the saying," there is every reason activities of a large and spe- Ri ttenhouse "How Ridiculous! to believe that the tour busi- cialized force of salesmen, Mr ness during 1935 will be better Kobak is particularly valuable Fi nnerty "O.K." and more profitable than in in his capacity as NBC sales 1934 ." The record-breaking manager because of the great Alice Wood " I ron Man" crowds that have been taking the respect conroanded by him in the Howel "Spruce Up" NBC tours this summer have prov- advert is ing world, he is Chair- Mr Mills' optimistic man of the Board of en that Advertising- Leak Hel lo Toots! prophecy was not mere idle talk Federation of America, Chairman to step up the business, which, of the Advertising Review Com- Mary Jane Hassman 'Quiet, we're on the air" at that time, was at its lowest mittee, a Director of the Na- ebb due to seasonal fluctuations tional Better Business Bureau, ception Staff. We have recently in the tourist business. Director of the American Manage- taken two boys(Butler and Close) GARTLAND A comparison of this year's ment Ass'n., and is an active into the Sales Department and Continued from Page 1 member of the Advertising Club figures for different periods hope eventually to be in a posi- present success", said Mr Boyce. with those of last year indicate and the Engineers Club of New tion to make room for many more. I am exceptionally pleased with York. an increase in the business in We shall train them to be real him for his courage and perseve- This information about the every single instance. The Guide NBC salesmen from the ground up." rence. Bill has learned a lot in Vice President in charge of force had to be enlarged this Being cognizant of the fact the past few months and I'm sure Sales we had assimilated from summer to take care of the in- that Mr Kobak has two sons of he has a bright future in this various and miscellaneous creased activity. During August, sour- his own—one of whom, he proudly field. Regarding you other chaps ces, but it was not sufficient; which is considered the peak relates, is regular pitcher on in Reception, don't forget that we wanted month, 73,921 persons took the to know more. Only an the Hill School ball team—we I'm always glad to discuss any tour. This is 15,188 more than interview would satisfy the ever felt that his sympathies were script ideas or problems you may - the number of people that took curious Reception Staff Revieu quite definitely on the side of have. the tour in August 1934. On the but' how to get that interview? aspiring youth. We sincerely This fruitful result o^ Mr. week-end of Labor Day of 1934, We have interviewed many execu- believed him to be able to com- Boyce's lectures to the staff on 10,534 guests were conducted tives; they are always busy; we prehend and appreciate the many Continuity Writing argues well through the studios in three have to warn them a month in ad- difficulties and hazards which for the continuance of such pro- days. On the corresponding week- vance. On this occasion, that sporadically arise "on our side jects. Thanks, Mr. Boyce - Good end this year 15,558 persons could not be done. In short, we of the fence". He was very at- luck. Bill! visited the studios; an increase were worried and not very hope- tentive to our query as to the of approximately 50% over last ful of success as we “crossed possibility of his having an in- year's figures. This year on the the Rubicon". With our objective formal talk with the guides and BASEBALL TEAM Sunday before Labor Day a record within ten yards and only two pages. He nade helpful sugges- Continued from Page 1 guards obstructing the path, we number of people were taken tions as to the improvement of present they are in the midst of decided to break for it. Stran- through the studios 6,483! our newspaper (Mr Kobak was for- a "round robin" tournament which This number by far exceeds what gely enough. Miss Ramsey and merly Assistant Editor of the is played at the conclusion of was considered the maximum num- Miss Opper (the guards) had no Electrical World) and responded every league season to decide ber of people that the guide intention of stopping us, questions succinctly to our the undisputed champions. The force could take through in one "The door to my office is al- NAMELESS which is the about OLD team wishes to express their day. These hundreds of people ways open", said Mr Kobak. "I Sales Department's newspaper, of thanks and gratitude to Messrs were conducted through the build- want the people in my department which Mr Kobak is editor. Carey and Tart for wholehearted ing at an average of about to feel free to talk to me at His purpose is to co-ordinate support which tney gave to the thirty persons every four min- any time; their problems are my in way that the department a team, both in securing equipment problems and their worries are utes. will insure the smoothest opera- and allowing the men to take The of and my worries. I am only too glad to absence confusion tion. He wants the salesmen time off for practice. the smoothness with which the to be able to cooperate and to be capable and efficient, yet Sullivan - Captain Guide force operated that week- try to make suggestions which human. The best sales seldom are Ray end reflects the high efficiency might prove helpful to them." made by a man who is always and perfect coordination attain- Although our experiences as serious; he should be natural BRASS BUTTONS REVUE ed by the force. "inquiring reporters" might be rather than machine-like. He Continued frcta Page 1 The figures for the sunrner comparatively limited, they were must know his subject and remem- however, months are far greater than the of sufficient scope for us to ber what he is selling; ie. ,. panying this laughter, one figures for the corresponding real ize at once that we had here describing the disadvantages of are undesirable. Thus, no season last year. In 1934 during encountered an executive who was newspaper or bill-board adver- who does not show up well in the the months of June, July and so unusual that we scarcely knew tising is at best a very nega- auditions will be allowed on the August a total number of 133,045 how to begin. He seemed glad to tive method of selling radio. show. The humor will be provided took the studio tour. The total see us; in fact, Mr Kobak quite Mr Kobak bel ieves that most by several blackout skits which for the corresponding months frankly termed our visit a genu- sales depend on the salesnnan. He will end in the pandemonium of a this year exceeds that of 1934 ine compliment to him. He did must enjoy his work; he must police siren or an ambulance by 30,727. This means an in- not talk as though everything he follow up his prospective cus- gong. crease of 23% over last year's said were to be held against him tomer—"exercising no less assi- The question of music for business for the busy season. nor did he treat us as visitors. duity than a boy of twenty-one these shows has been a sore spot This year, from January 1 to No subject seemed to insignifi- endeavoring to sell himself to a in the past. It was impossible August 31 there were 14,674 more cant —or too complex. skeptical lady-friend". for staff musicians to attend visitors than the corresponding "The pages and guides" com- "We allow the men months, and any other than the dress rehear- period in 1934. mented Mr Kobak, "are in a pos- sometimes, years, to secure an sals. With this new type of show ition to be NBC's best salesmen. account. Occasionally, even then in view, a piano or guitar ac- The impression which they make their efforts are in vain. Some- companiment will be the only KOBAK INTERVIEW upon our visitors can, and fre- times I wonder about such things necessary music. This can be re- quently does, have considerable especially after watching some cruited from the staff along Co.'itiwjed from Page 1 — of the young fellows in the Gol- incidentals that This experience was derfved influence upon existent and po- with any other den Gloves tournament. No one principally from his connection tential clients. Courteous and may be required. thoughtful allows them a month, or a year This is the state of affairs for 18 years with the McGraw treatment of guests by the men in the uniformed to get results; they have three- the time of writing. If things Hill Publishing Company during at Staff often is of great three minute rounds with two one- continue to progress as nic^ which time he rose from sub- assist- minute rests, eleven minutes in ly they have so far, this scription salesman to promotion ance to our salesmen. In fact, as we have many letters on all —eleven minutes to get their year's "Brass Button Revue", manager to sales manager (of the file " man fair to be the best yet. Electrical World); subsequently commending the work of the Re- bids /*N ^ K € C € P I O N $ T fl F F fi Review 30 ROCKEFELLER PLAZ NEW YORK, N. Y. VOL. 1, NO. 9 NATIONAL BROADCASTING COMPANY NOVEMBER. 1935 A Royal Interview Mr. John Royal, whom we all know as Vice-Presiclent- in-Charge-of-Programs, spoke briefly hut cogently. We learned from him, in fifteen very short minutes, smat- terings on everything from a real-life Horatio Alger office-boy-to-executive epitome to pertinent data on the intricacies and composition of SHOWMANSHIP. “As a boy, I made it a practice to read the news- F. papers almost from beginning to end. I kept a sort of JOHN ROYAL Vice-President in mental assignment book which enabled me to talk and Charge of' Programs think intelligently on all current events. Many years ago I was an office-boy on the Boston Post; I made it a point to do everything possible to keep the boss conscious of my existence—to make him feel that I was an integral and vital part of the organization.” Along these lines, it eame about that young Royal's ambition and ability were soon appreciated. When only eighteen years old, he became a reporter (and usual, which hits at the emotions I in a favorable wav I of the listening audience, is of concern to consequently bought his first pair of long trousers I ; the radio showman.'’ later, when assistant city editor, he was hired by the Although Mr. Royal went on to tell us about the construction, Keith Circuit to begin active work on his life interest— personnel, and general business of the Program Department, we SHOWMANSHIP. After nineteen years with the have neither the space nor the ability to do justice, at this time, vaudeville chain, Mr. Royal accepted the position of to his pithy, if sketchy, account. However, he promised that some director and general manager of WTAM; in 1931, he time soon he would come down and give an informal talk on his came to New York as director of NBC programs. department to the Reception Staff. “A showman,” said Mr. Royal, “is a man who can first arouse the emotions of his audience and then please them. For example, watch the visitors’ reaction as the guides describe the stratosphere exhibit on the Borst Proiiiotioii—In Decendier 1933. James fourth floor; they may be amused, merely interested, Borst enlisted as a page at NBC. In January he became a guide or not even listening. It’s all up to the speaker. Each and soon began work on the Guide Manual. A vear later he guide has the same story to tell l)ut THE WAY HE and Wendell Gihhs were appointed Guide Trainers which, upon IT is TELLS what distinguishes the SHOWMAN from the resignation of Gibbs, elevated Jim to the post of Guide Cap- the “ordinary human.” tain. which he has filled capably since the early part of 1935. Jim Keepintf up irith the neirs is the first job of has worked industriously and untiringly for the betterment of the the radio showman. the When Normandie arrives, he Guide Staff; he has made many changes and has been instrumen- must he prepared for it ; when the President speaks at tal in affecting many definite improvements in spite of many San Diego, everything has to be pre-arranged; when obstacles. There are few employees in the companv whose gen- an important building is dedicated, when a ship burns, eral knowledge of the Studio Section surpasses that of Mr. Borst's. when the local mayor makes a speech, the showman The “Commander” now represents the Guest Division must he on the job. Secondly, when things are quiet Tours dur- ing evening hours alternating in this responsibility and there is no front-page news, it is up to the show- with Air. Dwight Herrick. man to MAKE some. He is not only called upon to W. produce ideas but also to he able to put them into prac- To fill the position of Acting Guide Captain left vacant by this tice. If he can’t persuade his friends to make a strato- promotion, Mr. Tart has selected Gerard ^'olke. Night Page Cap- sphere flight, he can do it himself. Anything, whether tain; the First and Second Lieutenants respectively under Mr. it be tragic, awe-inspiring, humorous, or merely un- ^ olke are Messrs. Peterson, Gormley, and Tormev. . P. 6 C ^ P STAFF RECEPTION STAFF REVIEW V.'/ Official organ of the Reception Staff of the National Broadcasting Company, 30 Rockefeller Plaza, New (^£diek> York City. Published monthly throughout the year. VOL. I NOVEMBER, 1935 NO. 9 GO AHEAD AND SUE ME Bl T ... Is there any truth to the rumor that one of the hostesses is studying engineering? . .. And Editor does Page Wightman know that an NBC tourist noted that he F. C. LEPORE hears a close resemblance to Rudy Vallee . . . Have you noticed that Uppan Gayeck conies into the locker room every Managing Editors Adam FREDERIC M. KIRKLAND morning crooning a love song? ARY R. MOLL Don’t you like those cute little mincing steps of Denny Dennison as he goes tripping through the halls? ... And we understand that Associates WALTER CLARK Kirkland, popular entrepreneur, on his last excursion to Phila- ALWIN D. FOSTER delphia, was caught pinching babies in a Sears-Roebuck store . . DON GARDINER Gracie Stillman is certain that the University of Pittsburgh D. CALDWELL DAVIS football team will he the national champs this year. You know the U. of Pitt is her alma mater. In spite of the fact that all day long the fellows are running into “amateurs,” Vinnie Ragusa is the only one on the Reception Staff A Suewssful Venture to cop a prize on one of these programs . .. Hallenback is an accomplished musician, playing the piano and cornet with equal A consensus of opinion indicates that the 1935 Brass Buttons Revue has surpassed the fondest expectations of even the most ability . .. Mrs. Price probably knows more radio artists than any skeptical critics. Laudatory phrases such as the following indicate one else in Reception . . . Mickey McFadden is still walking public sentiment: “An entertaining show, well conceived, well around stoop-shouldered since lugging a pack transmitter all over organized and well performed”—“Program terrific”—“What has the golf links during the Ryder Cup broadcasts. Major Bowes got that you haven’t?”—“If it was up to us, you Cook’s Italo-Ethiopian would all get an extra week’s pay”—“Everybody did a grand job” Have you seen Joe “Guide” war maps? —“The twins swallowed Brass Buttons but loved it.” Praise, He has everything figured out and is momentarily expecting a praise should go to Evening Page Captain praise and more call from the “Lion of Judah” .. . Johnny Wagenman is once more Ray Sullivan, author of the script and organizer of the show; to a family man now that he is on the Day Force .. . Ernie Clark’s Mr. W. Le Roy Marshall for his fine work as musical director; to left hand man, Mocarski, wishes that NBC had a basketball team Mr. Thomas Tart, Reception Supervisor, for his liberal and un- tiring cooperation to make the show possible; to Mr. Albert .. .Why doesn’t Monte Miller either pull up his shoes or pull down Walker, for his diligent work in supervising the general organi- his trousers? He must get a terrific draught around his ankles zation of facilities; to Mr. Joseph S. Bell, NBC Production De- . . . I’ll sign off now with this bit of advice: “Keep your chins up, partment, for guiding the program through its final stages of fellows, or you’re liable to cut it on the razor-like edge of those preparation; and to Mr. H. E. Kenny, NBC Etigineering Depart- night collars.” ment, for his commendable work in monitoring the program. Fall out! We Are Grateful On behalf of all who do derive some measure of enjoyment from reading the RECEPTION STAFF REVIEW, the editors wish to thank Messrs. R. C. Patterson, Jr., Edgar Kohak, David Rosen- blum, and Quinton Adams for their official acceptance of our on journal and for making it possible for our readers to receive future issues with greater regularity and in improved typographi- cal dress. For all this we are extremely grateful. The new and improved RECEPTION STAFF REVIEW will hereafter appear on the first of every month. Through the means of improved printing facilities the regular appearance of the paper has been assured. Another ** First ” RECEPTION SETS THE PACE—We’re passing another mile- stone on the road toward closer employee relationship. Mr. John R. Carey has just approved the proposal submitted by Mr. Thomas Tart suggesting a DINNER DANCE to commemorate the close of another successful baseball season. This event is the first of its kind to be sponsored by NBC Reception. All em- ployees of tbe National Broadcasting Company will be invited to attend. Plans are now being formulated. Watch our next issue for developments. if Watch For Mt The December issue of the RECEPTION STAFF REVIEW will contain an announcement of great importance to all members of o Reception. r 9 1 Pasl, Present and Future BY GEORGE M. NELSON Manager, NBC Mail Room the formality of a personal intro- Editor’s Note: Without knowledge of a single name of Mr. George M. Nelson was born in Melrose duction, or the of the group of young men whose des- Castle, Fauquier County, Virginia. He attended any one with an I was to pilot, I took command private schools until bad lietdth sent him to tiny animated sympathy for the late and lamented Texas, New Mexico and California. He then Daniel as he faced the lions. came to New York and attended Columbia Uni- 47- calls versity for two years; later he joined the A hectic six months ensued. Telephone Workshop Class of Professor Baker at Harvard. came in with stream-like proportions. Com- were In 1917 Nelson joined the U. S. Army, serving plaints were registered and ([uestions a five-cent for nearly three years— eighteen months of asked as to whose face adorned Shines On: delivered ivhich were spent in France. stamp and when would a letter be No. exaggerate wben I FREDERIC M. KIRKLAND, our Mr. Nelson has been a member of the Au- in South Africa. I do not for his untir- during those 1 exhibit. We know him thor’s League of America for twenty years, and say that I worked nine months STAFF Dramatist all very mystifying. I was not ing work on the RECEPTION is also a member of the American first six. It was abilities as hitched wagon to REVIEW, for his superior Society. He has had five plays produced. One at all sure that I had not my for his shrewdness in as- in both After six months of apprentice- a writer, and of them, STRINGS, was presented an ill-fated star. certaining the essential value of a situ- England and America. ship came the dawn. My traditional fighting I it It was do or die—and 1 did! ation. In the spring of 1929, the last year that blood was up. one-time radi- MARY L. IRVINE, our pleases us to remember as the era of prosperity, stayed. ant, cheery fellow Main Haller, who call. The cheery seven years with I received a mystery telephone And here I am, after nearly came to a moves up. Her precise work voice announced that Ruth Keeler desired only one of my original staff at the helm. A the Treasufe^r’s Dept, gone the attention of more intimate knowledge of my place of room great many young men have come and was afforded a trial in that only twice carving and soon she and board.” I had met Miss Keeler since then. Quite a few of them are now department. all knew what the re- present lodgings in vari- We and her lively interest in my a niche of permanency for themselves Miss Irvine has been as- sult would be— was not without a quiver of curiosity. She ous other departments in the company. permanently transferred from out of “love-letter” would be forth- sured me that a The Mail Room’s functions are many-sided. our midst into the sanctum sanctorum. upon arrival at my hotel that eve- coming and have not only acted as escorts for children, spe- We ST. GEORGE, former I was confronted with one of those DORIAN ning but also for cats. We have picked up and passed found the radio knowledge documents for which the NBC guide, who cial-messenger” around engagement rings, we have been called an invitation acquired at NBC helpful in aiding him is justly famed. I had anticipated upon to kill and pick a duck! it was an to qualify for a position offered by to a dance and the disclosure that And now, in a mood of retrospect. 1 can truth- Station WLVA, Lynchburg, Virginia. invitation to be a fixture at 711 Fifth Avenue say that I am more than glad that I an- Besides announcing, “Saint” is receiv- was not without interest and an element of fully swered Miss Keeler’s call. I am proud and ing technical training and experience flattery. an associate worker for of the studio engi- the offer. happy to have been under the tutelage I was naturally a bit perturbed by and with this enterprise whose achievements neers. quite content in my present association I was will never be in deci- are world history, whose end ROBERT COTTINGHAM, Reception this had to be a quick, a momentous and of talented, splendid interview sight, and whose scores office man, who is another promotion sion for me. After a friendly half-hour and women are a constant source of in- to the Press Dept. An unlimited capac- whom I immediately men with Mr. Mark Woods, to spiration. And to those who have granted ity for accurate work coupled with an conference with a famed astrologist, liked and a I have me the rare privilege of their friendship, excellence in typewriter manipulation who unhesitatingly declared that it was impera- many cherished memories—and their names, has rewarded him at last. the change, I began my career tive that I make inscribed in my on like their faces, are indelibly MANDEVILLE WEBB, who after with the National Broadcasting Company heart. only a short stay in Reception as page May 20th, 1929. and office relief man, 'was promoted to Press. We have no doubt “Mandy” will make bis way as well in bis new capac- ity as he did when he was one of us. Acknowledgment The time and place is proper for men- Owbofftke tion of our appreciation to Messrs.' Willan C. Roux, in charge of Adver- mncdZ^ox tising, NBC Sales Promotion Dept., for supervising and executing our new Frank cooperation of the boys. He RECEPTION STAFF REVIEW; Gerard Wolke was em- won the complete On March 13. 1934, will- C. Chizzini, Sales Promotion, for his has proven himself to be tolerant, tactful, ployed as an NBC page. Within a few months helpful and beneficial editorial advice; ing, and ambitious. Mr. Wolke, through his superior work and and Harrison W. Bullard, Sales Promo- work has always been of the highest cooperation, started his rise to success within His tion Production Manager, for sugges- standard, and for this reason the members of the company. tions relating to the physical improve- received excellent training and Lieutenant his staff have His first promotion was to Second gradu- ment of the paper. advice. The majority of the guides are on the Evening Page Staff, and on February To Mr. Wayne L. Randall, Manager, ates of the Evening Page Staff. he became the Evening Page Cap- Uth, 1935, another man on NBC Press Dept.; Mr. A. A. Schecter, I not feel that there is capacity he displayed excellent do tain. In this of the News Editor; Miss Betty Goodwin, the Page or Guide Staffs more deserving judgment in the performance of the many Fashion Editor; and Emil Corwin, Edi- captaincy than Gerard Wolke, in view of responsibilities that a position of guide duties and displayed. tor NBC News Service, for their con- his many qualifications already this type entails. tinued interest, advice, and guidance THOMAS TART. contacts with the Evening Page Staff in perpetuating the future of the In his Reception Supervisor has RECEPTION STAFF REVIEW, he has shown a spirit of leadership that T77 P, ^ C e P STAFF WE WOXDER- When the apathy of our readers will cease If the idea of a big 8H Christmas Party for all and contributions to our pages will start com- NBC couldn’t be sponsored by some enter- ing in? prising executive? If a sustaining spot on the air couldn’t be Whether the executives responsible for the given our NBC Glee Club at regular intervals. improved issue of our paper realize our appre- ciation and incidentally how much intra- If everyone knows that the RECEPTION ' company good-will they have created? STAFF REVIEW now has an office. It is Room 297 located off the corridor which leads to the stage elevator on the second floor, Who the first executive will be that will vol- studios section. Please address all future unteer his services for the departmental lec- queries to the REVIEW care of this address. tures to the staff now that the winter season has started? If too many of us don’t stop to realize that the General Library is one place where quiet j Why the fellows don’t start a “Vigilante Com- must be maintained at all times. con- Loud | mittee” to deal with the few spoilers who versation is disturbing to those whose work | delight in messing up the locker room by of necessity requires deep concentration. The | throwing lunch bags and newspapers all over library should be that one spot which we can ! the floor and thus making it more messy for always count on as being free from disturb- the rest of us? ance. 1 JIM COSTELLO You ought to know Jim Costello of the Bronx, New York. • Jimmy Gihney, NBC Page, heard The tions of Fred Allen, Maurice Chevalier, Ed and Tizzy Lish as only Jack can do, —because he has grown, during twenty-three Honeymooners (Grace and Eddie Albert) Wynn, [ while offered as his contribu- of the world’s worst years to he a handsome six- sing Jimmy’s first attempt at lyric writing, Don Gardiner foot specimen of masculine humanity. “What Could Be More Lovely Than Love?,” tion to the cause a self-written, self-directed, on their Saturday morning program on and self-acted one-act Hill Billy play. —because his tennis is not so good that you WJZ at 11 A.M., October 1935. Paul Ames, cannot heat him after a little application. (Ask 19, • Miss Kathryn Lillis, NBC Hostess, was composer of the tune, and Jimmy Gihney, Burke Boyce about the time he lost two decks married to Mr. Edward Hall, Tuesday, Oc- | lyricist of the team, have never met in per- of cigarettes on a het that Jim would heat Jack tober 29, 1935 at the Church of St. .Aloysius, son. This song was created by mail order Tracy.) Jersey City, N. J., at 10 A.M. The newlyweds it that and is probably one of the few times will be at home on East 73rd Street after —because his interest in dramatics and writing j a number has had the music fitted around has always been deep enough to keep him active November 4th. Mr. Hall is associated with the words. The piece is smooth and beauti- in both of these fields. In this respect, he wrote the Great Atlantic and Pacific Tea Company. ful—this on the authority of all who have j for his college paper during his two and a half • In the month of September there were heard it. This includes such NBC featured years’ attendance at Manhattan. He has worked over 14,131 pieces of mail “By Hand Deliv- artists as Dorothy Lamour, Ward and Muz- j with amateur and stock companies as writer, ac- ery” made without a single loss; 22,500 calls zey. The Honeymooners, and Ozzie Nelson. tor and director. for pages were answered; 56.897 guests at- Three more songs are now in the process —because his interest has never been one- tended 688 broadcasts ; 62,006 people were of being written by this song-writing duo. sidedly academic. At college he participated in conducted on tours through the studios; the • Jack Brennan, the Locker Room’s versa- varsity sports on the track, cross-country and hostesses on the second floor, studio section, tile buffoon, and Don Gardiner, Guide Hill football teams. answered approximately 3,200 questions, and Billy, represented Reception at RCA’s ban- —because he has studied architecture and de- the office man in Room 284 received over i quet to its New York and New Jersey deal- signing, both of which still remain as his chief 11,000 phone calls. ers in the Grand Ballroom of the Hotel avocations. Waldorf-Astoria, on Wednesday evening, • Miss Helen Slater, until recently secre- —because it took him just a year to secure his tary to Mr. John R. Carey, has been pro- October 9, 1935. The guests of honor in- advancement from guide to continuity writer, in moted to assist Mr. A. A. Schecter, News cluded General J. G. Harhord, Chairman of which capacity he does the opening announce- the Board of the RCA, Mr. David Sarnoff, Editor, Press Department. ments for all foreign broadcasts and featured president of the RCA, Colonel Richard C. speakers, writes ten sustaining shows and checks .\iiniitp tntf’ri'ififs: Patterson, Jr., executive vice-president of sustaining program scripts. • Edgar Kobak: “I believe that the little the NBC, and Mr. E. T. Cunningham, presi- folder gotten out by the Reception Staff —because this promotion has not gone to his dent of the RCA Manufacturing Company. has the makings of a real publication.” (Ex- head. He never addresses a page as “Hey, you,’’ The entertainment for the occasion was sup- cerpt from a memo to Mr. R. C. Patterson, or “Here, hoy.’’ plied by Paul Wliiteman and Company, The Jr., Sept. 9, 1935.) —because, the warmth and color of his writing Four Inks|)ots, Lucille Manners, Senator takes a little of the starch out of the usual formal Fishface, Abe Lyman and His Hollywood • Thomas Tart: “Every vacancy which oc- continuity. Club Revue, Jack Brennan, Don Gardiner curs in NBC nearly always calls for a Therefore, we give you a “stout fella,” Jim with Graham McNamee as master of cere- knowledge of shorthand and typing.” (Ex- Costello. monies. Jack Brennan gave his impersona- cerpt from an interview, Oct. 5, 1935.) 4 ,[ ] Christmas Party Announcement of B Plans are being formulated for our annual NBC Children’s Christ- Contest mas Party, to be held in the studios during the approaching holiday sea- At some' time or other, you have son. come across an anecdote, humorous A successful parly depends upon incident, news story, or article which the attendance of our guests, and you probably appreciated and de- remember, all employees are cor- sired to see in print. With this idea dially invited to come and join in in mind, we announce two contests the festivities. .. . the first, for the best news story So let’s get together and make or article of the month; the second this year’s Children’s Party the big- for the most unusual humorous inci- gest and best ever. There" are sur- dent or anecdote taking place in or prises in store for all, young and connected with the NBC. The win- JR. old. with words of greeting from RICHARD C. PATTERSON, ning contributions will he published Executive ]' ice-President company officials and a'real chance and the author given credit. for employees to join in the common '7 am happy to help usher in the Christmas With the cooperation of the Radio purpose of bringing entertainment and New Year issue of the Reception Staff Re- City Music Hall, we have been able view. W hen / look back over this year at NBC and Christmas cheer to the young- to make it well worth your while. there are a good many bright spots. Not all of sters as well as to each other. these bright s/>ots show up, directly, in our led- Every month the winners of each In an organization the size of ours, gers. But that doesn't mean that they are not contest will be awarded two passes developing and expanding so rapidly, significant. And I want to assure you that the apiece so they may enjoy the excel- Reception Staff Review—however modestly it there is bound to be an impersonal lent current stage production and may twinkle— is one of the most welcome of relationship among employees, so the new stars in NBC’s 1935 sky. screen presentation at the Music busy in carrying out their various "I ivelcome it because—like all really worth- Hall. while planetary bodies—its light is warm and assignments and duties. The contest must necessarily be friendly—and warmth and friendliness are im- Let’s get acqua'inted! Here is a portant for business as well as for heavenly con- limited to hostesses, guides and chance to relax and play together, to stellations. pages. All material received after enjoy good fellowship. "Feeling that way about the Reception Staff deadline— the twelfth of each month Revieiv, perhaps the most and the best that / The date, time and place of the —will be considered for the follow- can say at this holiday time is: 'A Merry Christ- party will be December 24. at 11:00 mas, A Happy New Year and Long May You ing month. The editors reserve the ’’ P.M., in Studio 8H. It will be a Shine!’ right to revise material, and to print treat everyone will enjoy and remem- it or not at their discretion. Send all ber, and the kind of Christmas co|)y to the Reception St.aef Review. Room 297. present we shall all feel hap- pier for giving. A special pro- gram will precede the party. Highlight of the Month Watch your respective bulle- Editor, Reception Staff Review tin boards for the announce- NBC. Radio City, N. Y. ment. This time it is some- Dear Sir: I was through your NBC. -Studio Tour last Saturday. thing novel as well as un- Our guide was a smart young man who answered most of our ques- usual. Notices will be sent to tions. To he exact, he answered all hut one. For that information he all employees stating the time told me to write to you. and nature of this special Here’s the question: "Where can 1 buy a radio with a water foun- event together with complete tain attached like the one you have on the floor where the tour information as to the pro- starts?’’ gram’s purpose. Watch for I hope you can send me this information, hecause it’s just the developments. thing for our community house. Thank you. This party promises to he Sincerely yours. the treat of the season. "A Toi’RISt’’ > ^ l>. ( < ( P $ T R FF DECEMBER Anthony Jiminez, NBC Basketball Team Franklin K. Lane High School, ’30, City Champions. ® Basketball is “on the air”! After having the Billboard won St. Clare McKelvey, ’29. Trophy of the Motion Picture Baseball League for 1935, NBC’s athletes are now seeking new laurels in other fields Jerry Daly, of sport. An enthusiastic movement has been started to organ- VUlanova College, ize a basketball team. A brief survey of the uniformed staff Intercollegiate Champions. has uncovered what promises to be championship material, and it is hoped that a basketball team will add a few more ViNNiE Kommer, cups to our collection of trophies. Trinity College (3 years), In order to give the reader a general idea of the players Knights of Columbus (2 years). whom we can call upon, we submit several names and statistics Jack Wahlstrom, garnered from recent interviews: Evander Childs, ’29. Frank Mocauski. Bryant High School, Catholic Club of Brooklyn, Knights of Columbus. Glee Club Adam Gayf.ck, • The Reception Staff Glee Club, which began as an idea last mid-summer, is now approaching a reality. It boasts of Dickinson High School of Jersey City (3 years), thirty-five members and has a regular weekly rehearsal sche- Hudson County Champions, dule. A few of the earlier difficulties are now being worked Y. M. C. A. of Jersey City (6 years). out. The guides who were so busy taking tours during the New Jersey State Champions, late summer rush, have now found time for rehearsal. Under Quarter finalists in National Tourament. the able direction of Bill Marshall of our Music Library the Club is making excellent progress. Jamks McBride, Glee Mr. Marshall began training the group a few weeks before Brooklyn Tech., ’32. the Brass Button Revue broadcast; in those few rehearsals Herbert Gross, the group was able to learn several numbers and to present them on the air during the Page and Guide show. It was with Staten Island Academy, Decoppet and Doremus, considerable elation that the Glee Club received the com- mendation of the listeners. Several people wrote cards, letters Wall Street Champions, 1934. and telegrams saying how much they liked the Club’s work. Twenty-seventh Division, Aviation, National Guard, ’35. Some listeners asked if they could have more of it. This Ken Curtis, encouragement was enough inspiration for the boys to con- ’35. tinue singing. The regular rehearsals are held on Tuesday North Plainfield High School (4 years) ; Captain, afternoons from three to four-thirty and on after- Central Jersey Interscholastic Champions, ’35. Wednesday noons from three to four. If you should wander through the All-State, ’35. corridor near the second floor studios during rehearsals, Blue Stars, you would hear sounds of the melodic By the Sea of Franz City Amateur Champions. Schubert and the light, lilting rhythm of Daniel Prothroes’ Gordon Logue, Shadow March being rehearsed. The boys are learning new songs and soon should have enough of a reoetoire to air Fork Union Military Academy, ’34 and ’35. tlieir talents on another broadcast. .Joseph Costican, The fellows are enjoying the work thoroughly. Those who Finast Athletic Club, ’32, said they couldn’t sing are getting a thrill from using their City Amateur Champions. own heretofore unused basso-profundos and lyric tenors. Aspiring announcers are taking advantage of singing and Bill Marrin, its methods of articulation to improve their voices. The Recep- Jamaica High School, ’33. tion Staff Glee Club is a growing interest. It has been built on the cooperation of the men themselves and the officers Ed. Frank, in charge. Its future looks very bright. Leonia High School, New Jersey (3 years). Leonia Alumni, ’35. Thomas Berry, 2nd. Christmas in 264 St. Nicholas of Tolentine, No. Carolina, ’32. • Through the thoughtfulness of Gene Sullivan and Bruce Nort Schonfeld, McGill the spirit of Christmas will pervade in the locker room Mount Kisco High School, New York (3 years). this year. By pooling their interests, they have made suc- Northern W estchester Interscholastic A. A. Champions. cessful plans to have a Christmas tree in Room 264. This is Notre Dame University Class Teams (2 years), the first time that a Christmas tree has ever graced the Princeton University Class and Club Teams (3 years). Pages’ and Guides’ locker room. K ( C ( 1935 The Night Before Christmas It was Christmas Eve. The hands on the clock in the Main Hall read a quarter of twelve. Thinking of other things that he could be doing, the page on duty didn’t notice the entrance of a small boy. The little tyke wore a battered old cap from under which peeped cold, red ears. His breeches were patched and from under the cuffs of his tattered sweater, many sizes too large, little hands showed blue from the night’s zero weather, but the boy’s eyes were steady and his chin was up. Hesitatingly, the little boy walked up to the page and timidly asked, “Mister, is— is this where Santa Claus broadcasts?” “Why, er—er ye--es. This is where Santa Claus broadcasts. Would you like to hear him if you could?” “Gosh, that’d be swell!” “Well, c’mon then, let’s try to catch him before he starts on his long trip.” Seating the little chap in front of a loud speaker, the page said: “You sit here. Er—what did you say your name was?” “Mickey is my name. Mister.” “0. K., Mickey, I’ll be right back.” Bud Holman The page then set about executing bis hastily conceived You ought to know Arthur “Bud” Holman, of Union City, plan. Several minutes later found able assistants in a studio New Jersey. before a mike with the announcer prepared to play Santa . . . because most superlatives are found inadequate to Claus for this special occasion. Returning to his visitor, the express the degree to which he is liked by all those who page said: know him. “Santa will be on the air in a few minutes now, Mickey. ... because admiration for him extends even to those who Let’s listen.” have not seen him. Viz: a letter from one of the BRASS seconds later loudspeaker blared. Thirty the BUTTONS REVUE listeners: “The organisms of Mr. Hol- “Hello, my little friends in the world everywhere. I’ve man were very soothing to my aesthetic soul. Is he married? just finished looking through my big books, checking up on Give him my regards and the prize.” (Bud played the organ.) all little boys little girls to sure that they’ve been and make ... because he did win that prize, a week off with pay, as good. I’ve had many, many requests. Some for candy; some the performer who received the greatest number of letters for toys; some for many other things, but I found one that was from the listeners. He received 540 votes. bigger than all the rest It comes from little Mickey...... because he remains his usual unruffled self even when He wants only one little favor, that his mother will soon he is called Gsniddlefritz, one of his mother’s favorite terms get well. Wherever you are, Mickey, Old Santa wants you of endearment. to know that your mother will get well; so don’t worry.” . .. because not only was his work as a desk lieutenant The smile that lit up Mickey’s face more than repaid beyond reproach, but also the precision which he exhibited in the page for what he had done. It was a perfect Christmas. the routine duties thus involved, ranks him as a man of merit. . .. because insubordination is unheard-of among the men working under him. There is a humorous twinkle which is Hows Your Health? sure to beam forth even under the most trying circumstances. (He has handled the desk on the two busiest days of the An intelligently organized project to keep Miss NBC in year, the eves of Labor and Armistice Days.) tip top physical trim is at last under way. Our own A1 Walker, .. . because bis training in the engineering school of Swarth- a physical culture instructor since 1919, and for the past more fits him with the equipment which will carry him year and a half physical instructor to the guides and pages, far in this radio business. He was only 19 years old when, in has started a gym class for women employees of NBC on 1933 he was graduated with the degree. Bachelor of Science Tuesdays from 8 to 10 P.M. Representatives of nine depart- in Electrical Engineering. mental units can now be seen engaging in apparatus work, . .. because he greets all praise with modest blushes. On corrective and limbering up exercises, tennis, basketball, and reading this piece, his countenance will probably generate badminton. Mr. Walker, at Extension 555, has complete enough heat to unbalance the whole air conditioning system. information available. ...because he is the guide who (to use a time-worn, but adequate cliche) is most likely to succeed; we give you Bud Holman, What a man! C[ Adam Gayeck, the popular day page who carried the pack trans- mitter at the Horse Show in Madison Square Garden, did a swell . .. and also because that success is already well on its job. "Pretty tiring lugging that thing around at night,” said Adam. way. Bud has just been advanced to a position in the .Music We think so too, Adam, hut think of all the lovely horses you met. Rights division where, we are told, he is proving his ability. . DECEMBER RECEPTION STAFF REVIEW Official organ of the Reception Staff of the National Broadcasting Company, 30 Rockefeller Plaza, New York City. Published monthly throughout the year. VOL. I DECEMBER, 1935 NO. 10 Frank C. Lepore, Editor .\ry R. Moll, Managing Editor Walter Wiebel, Circulation Manager A SS O C I ATES Walter Clark Frederic M. Kirkland D. Caldwell Davis Alwin D. Foster Don Mercer Don Gardiner CO N T R I B UTORS Montaci'E Miller Adele B. Fort Joe Cook Roth Osborn Lewis D. Jllian Ken Curtis Jack Brennan Jimmy Gibney Christmas Greetings ® With the approach of the Christmas holidays and the successful culmination of another year, I should like to take this means of thanking each member of Reception for dis- Chatter playing a fine co-operative spirit in our work this past year, (( GO AHEAD AND SUE ME BUT . . . Have you noticed that Jack for your support and goodwill in completing a job well done, McGhie bears a close resemblance to the figure of the Page on the and for exhibiting the priceless quality of good fellowship heading of this paper . .. The record for grubbing the most cigar- in your relationships with each other. May you all have the ettes in the past month is now held by Night Page Howell . .. Officer Merriest Christmas and the most Joyous New Year ever. Deming has finally decided that two can probably live almost as Thomas Tart, cheap as one maybe. Reception Supervisor. C[ Johnny Romaine, ex-page of the old 711 days and now working under Mr. Bixler, will become a bridegroom this Christmas . . .Tom Have You Any BooksYou Don’t Want? Barry always allows himself a full hour to get into uniform before reporting for duty . .. Many merits to cashiers Stillman and H Miss Frances Sprague, our genial and ever helpful libra- Hassman for the perfect job they did handling the crowd on Novem- rian, could find some practical use for any histories, biogra- ber 10th, the day before Armistice ... "Diamond Dick” Diament, phies, or books of fiction—you intend to discard. It seems the little man with the big voice, is taking vocal lessons and intends that the literary thirst of the NBC could be brought closer to to follow a singing career .. . Page Gross is an expert at taking German tourists around and conversing with them in their native the satiation point if the shelves were more crowded with tongue. reading matter. So if you are moving and have no use for those books you intend to give away, remember Miss Sprague. (( Pay-day is always conspicuous because of the new haircuts . . These books would find a welcome haven in the congenial A1 Simmons of the check-room squad, is a World War vet and can air-conditioned atmosphere of our General Library. The great- speak French fluently . .. Earl Harder no longer smokes cork-tipped cigarettes because he doesn’t like the smell of burning cork . . .The est demand has been for the three aforementioned types height of accuracy is a Rooney program report . .. And the height of books, hut this does not mean other books are not welcome. of silence is Kurtz standing in the Main Hall in the morning .. Let Miss Sprague be the judge. The locker-room around meal time would he a great advertisement for a well-known milk company . . . That delightful Dawson voice Welcome is making those commercials more pleasing than ever. (![ "Miniature” Cockhurn goes about bragging that he never spends B Due to various promotions to other departments and in any evenings at home ... "Bruno” Hoffman, the white hope, will anticipation of increased business this winter, the Reception challenge ".Stop-that” Leak to a guide-stick twirling contest .. . Has Department has hired almost a dozen new men for the staff anyone ever .seen Day McKee or Night McCullough without their during the past two months. We want to welcome these new "toothpaste ad grins” spread all over their faces? . . . The height of men to our midst and wish them a pleasant and worth-while emotion is Charlie Whalen on a three-tour-before-lunch day . . period of activity in their new positions. Incognito? ... No— It’s just Ed Frank’s doctor who advised the specs . .. Herewith are presented some of the better Carl Cannon similes . . . Stepin Fechit’s performance was as speedy as a Gateway All material for the Reception Staff lunch delivery ... A weekend off on the Guide staff is as rare as a Major Bowe’s ticket . . . And then these ... As persistent as a song- Review should reach the editor's plugger ... As pert as Miss Wood’s smile ... As quiet as the Main Hall on a Friday night. the twelfth of each month. desk by (1[ And as another column has run itself down the page. I’ll say "so long!” : : : 1 ^ < C « p 1935 "If I wanted to do merchandising work I should get some actual MINUTE INTERVIEWS experience in a good department store or behind the counter of a drug store and at least one other kind of store, learning as much as possible about window display and store promotion methods.” Ij you were starting a career in radio, what specialized knowledge would you acquire to meet the requirements of your department's George McElrath, Operating Engineer: "Ordinarily the first %vork? Please list in order importance. of requirement for work in the Engineering Department would be a B.S in EE degree. In order to be eligible to fill all positions in the Edgar Kobak, Vice President in Charge of Sales: "First, I department (either studio, field, or transmitter) a radio telephone- should say a knowledge of people (types, hal>its, etc. I would he telegraph license is required. Acquire the ability to treat all situa- essential. Then experience in merchandising and marketing would tions diplomatically. School yourself to use your powers of observa- he next in line while advertising, general business experience, and tion to the highest degree. Always endeavor to place yourself in the public speaking backgrounds would follow in close succession as other fellow’s position; i.e., try to see his viewpoint important requisites.” on a problem as well as your own.” William S. Rainey, Production Manager: "If we were to pic- ture the ideal candidate for consideration as a Production Director he would be something as follows: A man old enough to carry authority and young enough to he enthusiastic. A man equipped A Cash ier’s Nightmare with a thorough knowledge of and experience in show business, preferably as a director; conversant with the literature of music, Two for the tour? Are children half price? both classical and popular; previous experience in radio is helpful What do we see? Oh, isn’t that nice. hut not essential. Most important is that he be equipped with a can’t see a broadcast? back in Oshkosh sense of showmanship, which is a sort of dramatic instinct based We Why on creative imagination and an ingenuity in devising effective We see ’em and hear ’em for nothin’, by gosh. program material. He should have an appreciation of the problems Where is the Rainbow Room? Do they serve tea? of the advertiser. He should be able to cope with the frequently tour Is volatile temperaments of artists. He should be able to work co- Which would you take? anything free? operatively in an organization. Where’s the ’er washroom? How high is the roof? P. S. If I ever meet such an individual. I’ll be tempted to para- Miss, isn’t that Vallee? Now tell us the truth! phrase Shakespeare and quote,—"The elements are so mixed in him, ’ ” “Two for Major Bowes’ Hour, please,” face wreathed that nature might stand up and say to all the world, 'This is a man ! in smiles. George Engles, Vice President and Managing Director of “What, you don’t sell them—we’ve traveled for miles!” Artists Service: "Know talent personally. This includes popular endless procession and classical artists. Understand the artists particular professional An —yet always the same qualifications. Sell yourself to the artist. Qualify yourself to sell To Miss Information—I’m changing my name. the services of the artist by taking a .sound course in salesman- ship. Study showmanship by attending the theatre, opera, concerts, and lectures. Secure a knowledge of dance bands and their directors. Be a diplomat. Study the biographies of the Artists Service per- sonnel. Patrick J. Kelly, Supervisor of Announcers "A young man starting a career as a radio announcer should first of all acquire a college education or its equivalent. Then if he has a good speaking Poet’s Corner voice, he should devote himself to a study of cultural subjects. Those offered in preparation for a B.A. degree make good training. Experi- ence in writing and showmanship are also essential. A study of ~^ii ^ 1 cntctiani journalism and a period of work in the newspaper field is good practical experience, and a year or two in the theatre is also advisable.” KATHLEEN WELLS "He should then try to secure employment as a junior announcer on some independent station before applying for work a on network She is gone from our very midst, 'tis true. key station.” Leaving we, who knew her, feeling blue It's hard to believe she is no more. R. M. Brophy, Station Relations Manager "A position in the We miss her from our third studio floor. Station Relations Department requires an overall knowledge of radio She had a very friendly smile for us all broadcasting. Therefore, specialization in any one phase of the art is Seems strange not greeting her in the Main Hall. not recommended. The following requirements are essential to the Her voice which we all loved to hear success of Station Relations work: Has been faded out by the Great Engineer. (a) Knowledge of network operation from a national standpoint. And now that her theme song has reached its end (b) The relation to and the position of the associated station to W'e in Reception miss her—she was our friend. the national network. (c) A familiarity with the policies and problems of independent Anonymous or associated station operation. (d) A knowledge of the fundamental and technical phases of radio broadcasting.” Some day, perhaps, we'll cease to speak her name. E. P. H. James, Advertising and Sales Promotion Manager And smiles as gay, some cheer to life may loan. "This department is somewhat like a small advertising agency, al- And in our hearts as sweet a soul may claim though we give more attention to merchandising than most agencies. The place that once, we knew, was hers alone— If I were aiming at the strictly advertising side of this department I But we'll never forget. should spend some time as a commission salesman to get some real Anonymous selling experience. Then I should endeavor to get into a small ad- vertising agency and work up from the bottom. R ( C € P 5 T R F F DECEMBER Party: No, I don’t, but he’s bald-headed and has a mustache. What' s in d Name? Operator: I will try to find out which one answers your de- scription. To: Tom Riley, Production. You state that you are changing your first name to Jerry, From: Thomas J. Riley. Press. but the fact remains that your last name is still Riley. There- Subject: NBC Rileys. fore, I would appreciate it if you would codperate with us During my nine montlis’ association with this company I by sending a picture of yourself and attach to it any informa- have been the recipient of numerous letters, packages, tele- tion that could he kept on file in the telephone department phone calls, bills, visitors and the like, not intended for me. until television is introduced in this department. Any informa- following partial list give you some idea: The may tion regarding this matter will be kept strictly confidential. (1) Four checks totaling S47.50. Thanking you in advance for your co-operation. (2) Bills totaling about $160. Margaret Maloney. (3) A letter from a woman in Ohio enclosing $1 for her niece to buy stockings and keep pure. (4) One swift kick in the pants from a relative who accused me of going high-hat. (5) Two hundred and sixty-seven (267) misdirected NBC Employees telephone calls. (6) One pint of Gordon Walker’s Acidolphilus Milk delivered to my office for one week. Sports Association Now as you doubtless know, leading the life of Riley is had enough by itself. Leading the life of four Rileys—not to In view of the fact that numerous and diverse sports mention as everybody does, four Tom Rileys— is too much. activities have been or are being organized within the National Now fun’s fun and all that. But too much is too much. Broadcasting Company, it has been suggested that an NBC Therefore, 1 deem it proper to inform you that 1 have this Employees Sports Association be organized to coordinate the day instructed my attorneys to file application to change activities of these various groups. Following several sugges- my first name to, let us say. Jerry. If conditions do not im- tions from members of various departments, Mr. John R. prove, I will then cliange my last name. I think I will select Carey is planning to call for volunteer representatives from the name of Budenbender. each department to assemble and act as a central coordinat- However, it may take some time to accomplish this. Realiz- ing committee for all NBC sports activities. It is hoped that ing that all the Rileys ar« undoubtedly subject to the same this sports organization will become one of the means through tortures of being one of four, I believe we should get together which members of different departments will be brought to keep things straight during the interim. I would like to together, thus bringing about a closer and a more personal suggest a luncheon with you, Mr. Thomas L. Riley of the relationship among the rank and file of NBC. Many old- Program Department, Mr. Thomas M. Reilly of the Auditing timers of NBC-RCA will probably recall the “Static Club” Department, and other NBC Rileys, if any. of 711 Fifth Avenue, which was very successful in bringing I’ll be frank with you. My main reason for suggesting this together NBC employees, and the good times that resulted meeting is that I’d like to see what kind of a Riley drinks therefrom. Acidolphilus. Maybe he’s the guy who should change names. Some of NBC’s sports activities are golf, tennis, squash, fencing, swimming, bowling, baseball, basketball and women’s (Call Jerry) Riley. Thomas J. me gymnasium classes, the last mentioned being conducted by cc Thomas L. Riley, Albert Walker of the Reception Division. Some of the leaders Thomas M. Reilly. in sports of our company who might be interested in this Reilley’s Gym, 1230 Sixth Ave., movement are Frank Jones, golf; George Milne, bowling; Mike Reilly, the Onyx Club. Erich Don Pam, fencing; Burke Boyce, fencing and squash; Albert Walker, calisthenics; several executives, flipping To: Thomas J. Riley, Press Department. quarters; and Ray Sullivan, baseball. From: Margaret Maloney, Telephone Department. Subject: NBC Telephone Operators’ Riley Brain-Teasers. In answer to your letter of November 12th, stating the Vice-President Royal Speaks ordeal you go through living the “Life of Riley,” lem’me tell you your troubles are small in comparison with those ® Vice-President John Royal’s open forum with the Recep- of the operators at the switchboard when answering calls for tion Staff took place November 27. We found in Mr. Royal the Rileys, not forgetting the Smiths, Mortons, Nortons, an inexhaustible source of information for all the answers Browns, Greens, and etc. which we needed to satisfy our appetites for a better knowl- Therefore, I am taking this opportunity to give you a vague edge of the Program Department, of which Mr. Royal is idea of what procedure the operator goes through when head. Since we could not do justice to his comprehensive talk call for handling a a Mr. Riley. in a summary and also since a record has been made by the Service Department for transcription purpo.ses. the Review Operator (When answering a call) : This is the National Broadcasting Co. feels that it will suffice to wait until we can procure the talk Party Calling: Mr. Riley, please. “verbatim.” Operator: Which Mr. Riley do you wish, please? (i[ Congratulations to Otto Brandt on his recent promotion to the Party: Tom Riley. Stations Relations Dept. Otto has been one of our chief "go he- Operator: have four Rileys, We Tom do vou know what de- tweens” in the Reception Staff office, "284,” for some lime. Felici- partment he is in? tations and good luck. Otto! 1935 tesy while they are in rehearsal or on the air. Messages are Sincerely Yours held for them until they are free, visitors are announced to them, studios are guarded against unnecessary interruption, • The duties of the Rece|)tion Division of tlie Service Depart- and artists are supplied with information as to the studio ment are many and varied. This division is composed of in which their rehearsal or broadcast is being held. f’ages. Guides, Hostesses, Checkroom Attendants, Main Hall It is with this in mind that a manual is being prepared Attendants, Cashiers and a Rliysical Training Instructor. for the Reception .Staff. This book will contain definitely The National Broadcasting Company has no single group established policies so that we can assume more efficiently of employees that enjoys as much personal contact with the responsibility that is our. However, it is impossible to clients, artists, employees and the general public as the write a book that will cover every incident and emergency, Reception Staff. Our duties range from the filling of water and so we are relied upon to handle NBC’s guests, clients, bottles to the maintaining of the good will of every client artists and employees with the greatest possible tact, courtesy or visitor entering the building. and cheerfulness. During the month of October we had a total of 447 com- Ours is a great responsibility and I know you will con- mercial programs originating in the New York studios, of tinue to prove a credit to the National Broadcasting Company. which 273 had guests. For approximately every broadcast Thomas Tart, al least one representative of the client was present. It is Reception Supervisor. through our services to the client during his presence in the building that a major portion .of the good will, originally created by our salesmen, is maintained. In addition to the courtesies shown to the clients we must Aiden Edkins also consider the guests attending their shows. The impression • Alden Edkins. poj)ular NBC bass soloist and friend of left in their minds as they leave our headquarters decides to Reception, has contributed several excellent pen and ink a large extent their feeling toward the National Broadcasting sketches to the Revikw’s pages this issue. More are forth- Company and the client whose program they have witnessed. coming, as Mr. Edkins has kindly consented to become a This, therefore, places on our shoulders to a great degree regular contributor to our paper, thanks to Mr. Wallace the responsibility of making every guest feel welcome. If Magill of the Music Library. our duties are performed in accordance with the standard Mr. Edkins’ career is an excellent illustration of an artist which we have established, we are doing our share toward who didn’t want to sing and is now one of the outstanding the creation of good will for the National Broadcasting male soloists on the NBC networks. He decided early in life Company. on art as a vocation—a logical selection in view of his talent The importance of our relationship with the public cannot in this line of endeavor. However, one cannot win the National be over-emphasized. Many of our guests visit us but once, and Atwater Kent auditions and still be convinced that art is one’s it is during this visit that we, who make a first and lasting life work. So it happened with Mr. Edkins, and now he has impression, are given an opportunity to create a favorable behind him an impressive record of programs actively en- reaction toward the National Broadcasting Company. For gaged in with a bigger and more promising future ahead. this reason it is imperative that we definitely manifest in our After Mr. Edkins had attracted nation-wide attention with conduct a desire to serve in a pleasing, friendly manner. his winning of the Atwater Kent auditions in 1931, one of Between the hours of 8:30 A.M. and 6:00 P.M. chief our the judges described his voice thus: “Edkins has the finest duty is to serve the company personnel. This operation is young voice I have ever heard in this country.’’ This verdict broken down into several services, for instance: maintaining carried a five thousand dollar cash prize and two years’ study regular mail service (delivery and collection) announce, ; plus an NBC contract. However, art still rates high as his direct and escort callers and visitors to tbeir destinations; most preferred hobby. Though he is thoroughly convinced carry by hand all special material; fill water bottles; cbeck that singing is his real vocation, Edkins still loves to draw. dictaphones; deliver program logs and traffic sheets, etc. Ask him about his pen sketches of fellow artists in character- To the artists and musicians we extend every possible cour- istic poses which are recorded in his album of “studio sights.’* MR. OKEEDOKEt ^ MR, OKEEDokeE . 'Tbu ARE -4Z secoMf>s JLAT&.WMIS BEtMCi YoOR TMIRP OFFEA/CE You VAjlLL STAND ONJ VoorS H-AND5 INI Roo^a 2.B4- For HouCS RIGHT P. € c c p $ T P F F DECEMBER H. Weston ('.oiiaiit, late of Recejition. who is doing a swell Static j(d) haunting houses in his new role as Sound Effects Engi- neer. He “toots, whistles, and roars” in such broadcasts as ON TOUR . . . Hammerstein’s Music Hall. Highlights in Harmony, The SIGN IN MAIN HALL- Eternal Question. Echoes of New York, and others, which Lots of NBC Guides fill the tourists with surprise. bring his shows to a weekly average of an even dozen. ** * Jack Brennan, ajier de luxe and second choice of the 40c. Who’s next, jtlease? listeners to the “Brass Buttons Revue.” If you are so unfor- « ** tunate as not to have attended one of the dinners or parties MEZZANINE— at which .lack has entertained, just droj) your hat in front It's 11:0.5 leaving any week-day morning. You’re the mez- of him some time, for he is always that willing to perform. zanine. witli a party and Lieutenant Tormey says. “D is On Address all fan mail care of the Main Hall. NBC. tlie Air; did you ever see the Honeymooners in action?” Charles* Chris*tian, whose good work in obtaining a scholar- * *- * ship to University of Illinois while still in Reception, is EOURTH ELOOR— the now topped by his appointment to an instructorship in Chem- Methods for getting party into observation booth: istry at that university. He is now studying for his master’s “Now ])lease stej) inside NBCeated.” or as one man might degree and will become an Instructor next September. ])ut it. “Bile right in. folks.” * ** Ralph Hallenbeck, late trumpet soloist of "Brass Button Revue,” who is now connected with the Hudson-Delange CAU.STIC COMMENTS— Band making a national tour. He’s due in New York’s Rose- Berger Hagerth tells of the lady tourist who queried: land for a time and after a two week’s engagement there, he "Do moths ever get in the rock wool?” then leaves with the band for Pennsylvania, He’s one page "No.” answered Bill Garden, who happened to he passing, who’s blowing himself to places. "cause the wool comes from hydraulic rams!” * * * To be heard on almost any tour ... ivhere one of the party thinks he knows it all: .Sill-;: "Shush, dear, while the guide is talking.” III'.: “Why must you always come around shushing me If You Have Redd the Review when I'm trying to impress people?” * * * Thoroughly You Will Know WHAT WOULD YOU DO? With his hack to the window. McFadden relates, he was (1) What the present total circulation of the exjilaining the mysteries of the air-conditioning control room, REVIEW is. ^hile mentioning the duties of the attendant in white, Mac (2) Whether or not an NBC Einph>yees’ Sports suddenly turned to find the white-clad air-doctor was absent. Association has heen organized. The day was saved when a sotto voice in the party whimsied. (4l What the average monthly volume of audience “Oh. that’s 0. K.; he’s probably out with the Lady in Red.” * ** mail has heen over the past ten months’ period. Jimmy Goode astounds listeners with this episode: ( 1 ) Who won the Brass Bnllons Revue contest. • Question : “Mr. Goode. I’ve .so I'j heard much about (.51 W hat cartoonist is stripping comics for us. acoustics. Will you point them out and tell me where they re (6) What the prizes are in the new REVIEW kejit ?” contest. Answer: “Well, er-e-er-r oh. we use the Brunswick-Balke- (71 VV'hat Mr. considers a salesman’s Collendar type a-cue-sticks. They’re kept in a rack in Daly Kohak most & Dunleavy’s pool room!” essential attribute. ** * (81 What type of employee activity is now being “Well, folks, this is definitely the end of the tour. We planned. have Walked about one mile, and I do hope you’re not too tired.” ** * Usually full of puffs and wheezes Are old ladies with aching kneezes. ** * FAMOUS FINALES; . . . “No, thank you. It [ileases me more to know you enjoyed the tour.” ** * Spotlight Shines On Kay Sullivan, director of the last “Brass Buttons Revue.” The listeners rated him as third choice in the entire group and as first among the solo vocalists. He showed excellent jioise at the microphone, which was obtained, no doubt, from his previous micro[)hone ajipearances at other stations.