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Learning Curve in a Seller’S Market Trends in Delivering Effective How to Get the Best Deal in Education Programs Your Preferred Venue by Timothy Herrick A COASTAL COMMUNICATIONS CORPORATION PUBLICATION Volume 6 • Number 4 $13.00 AUGUST/SEPTEMBER 2013 g Ahead yin of the Sta in n g C es r ing Ef ec urv m iver tive E ra a el ducation Prog e n D L s i d PAGE 44 Tren Casino Resorts The Best of Both Worlds Cover-Photo Caption, ACF Caption, Cover-Photo PAGE 12 Distinctive Achievement Award Winners 18 | SMERF Meetings 38 In This Issue ISSN 21628831 USPS 003500 A COASTAL COMMUNICATIONS CORPORATION PUBLICATION August / September 2013 Volume 6 • Number 4 Departments Features 4 Publisher’s Page Photo courtesy of SLS Las Vegas courtesyPhoto of SLS Las 12 12 Casino Resorts Deliver 6 News & Notes the Best of Both Worlds From Non-Stop Action to Chilling Out at the Pool 7 CVBs & Convention Centers By Michael Bassett 9 Snapshots 18 2013 Distinctive Achievement Award Winners 50 Career Track The Best of the Best 18 50 Reader Services 38 SMERFs Are Hooked on Being the Big Fish in a Small Pond ViewPoint By Derek Reveron 44 Staying Ahead of 10 Win-Win Negotiations the Learning Curve in a Seller’s Market Trends in Delivering Effective How to Get the Best Deal in Education Programs Your Preferred Venue By Timothy Herrick By Phelps Hope, CMP Wal/www.VanDerWal.com Der Van Onne by Photo Newport, RI, harbor. 38 Association Conventions & Facilities is published bi-monthly by Coastal Communications Corporation, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394; 561-989-0600. Single copies $13.00 U.S.A. only. Yearly subscription price is $65.00 in the U.S.A. Canada and foreign is $135.00. Back copies $14.00 plus shipping and handling, U.S.A. only. Distributed without charge to qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing offices. POSTMASTER: Please send Form 3579 address changes to Association Conventions & Facilities, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394. Nothing contained in this From pre-planning to final send off, we’ll take care of every detail, customizing your own publication shall constitute an endorsement by Coastal Communications Corporation (Association Conventions & Facilities), and the publication disclaims any liability with respect to the use of or reliance on any such information. unique experience in Jacksonville. From large riverfront convention hotels to beautiful The information contained in this publication is in no way to be construed as a recommendation by AC&F of any industry standard, or as a recommendation of any kind to be adopted by or to be binding upon any advertiser or subscriber. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with reasonable care. However, the publisher oceanfront resorts, we have whatever you need! Plus, meeting in Jacksonville is a great value assumes no responsibility for return of unsolicited photographs or manuscripts. Subscribers: Send subscription inquiries and address changes to: Circulation Department, Association Conventions & Facilities, 2700 North Military in any economy. In the end, we’ll make our city feel like it’s yours! Let our team of experienced Trail — Suite 120, Boca Raton, FL 33431-6394. Provide old and new addresses including zip code. Enclose address label from most recent issue and please allow five weeks for the change to become effective. Printed in U.S.A. © 2013. sales representatives and planners help you make your next meeting the most memorable ever. Go to visitjacksonville.com/meetings or call 800-340-4444 for more information. TheMeetingMagazines.com Association Conventions & Facilities AUGUST / SEPTEMBER 2013 3 Publisher’s Page Never Stop Learning “Education is one of the most valuable things an association can A COASTAL COMMUNICATIONS CORPORATION PUBLICATION provide, and it is what their members tend to value the most,” says Amy PUBLISHER/EDITOR-IN-CHIEF Harvey Grotsky Ledoux, CMP, CAE, senior vice president, meetings and expositions for [email protected] ASAE in our cover story. The high attendance recorded at ASAE’s recent GROUP PUBLISHER Annual Meeting and Exposition is proof of the power of live learning: Arthur Hyman More than 5,400 association professionals and industry partners traveled [email protected] to Atlanta for the meeting, which featured 120 education sessions and CREATIVE DIRECTOR executive-level courses offering cutting-edge solutions, trends and Mitch D. Miller [email protected] tactics. “We had our highest number of association executives in five years, which demonstrates the value of professional development and MANAGING EDITORS Susan W. Fell face-to-face meetings,” said ASAE President and CEO John H. Graham [email protected] IV, CAE, in a statement. “Throughout the conference, we had terrific Susan S. Gregg speakers, a variety of high-quality content that members found valuable, [email protected] and attendees that were raving about the entire experience.” In this CONTRIBUTING EDITORS Michael Bassett fast-changing world, nothing is more important to career and business Karen Brost success than staying ahead of the learning curve. As such, associations John Buchanan Timothy Herrick put their money where their ROI is: According to ASAE’s 2012 Stella Johnson Derek Reveron Associations Matters report, “The average trade association spent nearly Patrick Simms $1.2 million on program activity in 2009 – which includes publications, PRESIDENT & CEO conferences, seminars and other forms of education and $66,400 on Harvey Grotsky lobbying activity. …In comparison, the average professional society VICE PRESIDENT OF OPERATIONS spent $1,498,150 on program activity and $65,085 on lobbying activity.” David A. Middlebrook In our feature “Staying Ahead of the Learning Curve“ on page 44, [email protected] association meeting professionals offer program advice from the ADVERTISING SALES OFFICES field. Amy Ledoux relates that members are demanding “just-in-time” 2700 N. Military Trail, Suite 120 Boca Raton, FL 33431-6394 knowledge: “Just-in-time programming takes more time and research 561-989-0600 Fax: 561-989-9509 but it draws in attendees because it is information available nowhere NORTHEAST else.” Mary Pat Cornett, CAE, CMP, says, “Listen to people with crazy ideas. Jeffrey Posner 516-594-2820 • Fax: 516-594-2826 Some of them are a glimpse into the future.” Heather Rhoderick, CMP, [email protected] MBA, advises “reading industry publications, mining social media sites FLORIDA/CARIBBEAN and talking to your members.” Continue reading our story for more great Arthur Hyman insights on delivering the best education programs, a crucial revenue 561-989-0600, ext. 108 • Fax: 561-989-9509 [email protected] source for every association. MIDWEST/SOUTHWEST Speaking of “the best,” learn which CVBs, convention centers, and 561-989-0600, ext. 114 • Fax: 561-989-9509 hotels and resorts earned your vote as 2013 Distinctive Achievement [email protected] Award-winners on page 18. SOUTHEAST 561-989-0600, ext. 114 • Fax: 561-989-9509 [email protected] LOUISIANA Arthur Hyman 561-989-0600, ext. 108 • Fax: 561-989-9509 [email protected] Harvey Grotsky WEST Publisher Marshall Rubin 818-888-2407 • Fax: 818-888-4907 [email protected] HAWAII 561-989-0600, ext. 114 • Fax: 561-989-9509 [email protected] 4 AUGUST / SEPTEMBER 2013 Association Conventions & Facilities TheMeetingMagazines.com News & Notes CVBs & ConventionCenters Caesars Entertainment to Sheridan Named Chair of DMAI Convention Center Expansions DMAI Attracts a Record 1,325 Attendees WASHINGTON, DC — Martha Sheridan, pres- Puerto Rico. Puerto Rico is planning a $36 million project to help expand and Develop Horseshoe Baltimore ident and CEO of the Providence Warwick revitalize the main convention center in the capital of San Juan, according to LAS VEGAS, NV — A groundbreaking Convention and Visitors Bureau, has been an Associated Press report. Victor Suarez, head of the Puerto Rico Convention District Authority, says the project, to be named Puerto Rico World Trade Center ceremony was recently held to mark elected chair of Building, will include 250,000 sf of office and commercial space and a new the start of construction on the $400 the Destination Hyatt House hotel. The largest in the Caribbean, the Puerto Rico Convention million Horseshoe Baltimore by Caesars Marketing Center is adjacent to the Sheraton Puerto Rico Hotel & Casino. Entertainment. Completion of the Association www.prconvention.com full-service gaming and entertain- International ment venue is expected in late 2014. (DMAI) board of Spokane Convention Center. During the recent groundbreaking Horseshoe Baltimore will feature an directors. She has marking the expansion of the outward-facing urban casino design, been a member Spokane Convention Center, Cheryl three premier restaurants, several bars of DMAI for nearly Kilday, president and CEO of Visit and restaurants, and a multipurpose 20 years and held Spokane, said the expansion of the Sheridan center is evidence of the region’s entertainment space. The facility will leadership posi- growth. “This is a great step for offer approximately 7,670 sf of func- tions with several local, regional and na- the convention center and the Spokane region,” said Kilday. “The tion space in addition to 4,615 sf of tional organizations including the Rhode Garco-LMN Architects completion expands the exhibit prefunction space. The venue will seat Island Hospitality and Tourism Association A rendering of the Spokane Convention hall and new meeting rooms in 500 guests for a` reception or ban- Education Foundation, Meeting Center expansion. a highly functional and flexible quet, and 800 for a reception event. Professionals International New England facility while capturing vistas of the Spokane River gorge. We are excited www.cetmeetings.com Chapter and the New England Society about the project and the opportunity to attract more meetings to our community with this great facility.” In addition, the expansion will allow for of Convention and Visitors Bureaus.
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