Westbury Community Area Strategy

The strategy for Westbury will deliver a reduction in housing growth compared to historic trends, with a focus on improving facilities, services and job creation. Existing employment in Westbury will be protected and expanded to reflect the wider strategic needs of west Wiltshire. Overall, the town should not seek to compete with the larger nearby centres, but rather consolidate and enhance its existing role and improve linkages with neighbouring settlements.

Westbury CommunityWestbury Area Data is indicative and subject to change

Resident based professions, 2001 Percentage of people that live and 60 work in Westbury (2001) Agriculture; hunting; forestry, 1% 50

Other, 4% 40 Health and social work, 8% Manufacturing, 30 Education, 20% 5% 20 Public admin and defence, 8% 10 Construction, 8% 815 Real estate, 9% 955 0 Rural Wiltshire Cricklade Westbury Trowbridge Wholesale and retail Trowbridge (lowest in (highest in trade, 19% 330 835 Wiltshire) Wiltshire) Transport and Financial, communication, 2% 10%

Hotels and catering, 5% Housing built since 2001

740 Large new housing sites

1,545

Outside

Wiltshire Strategic employment sites New employment site

Town centre

Population: Westbury community area GP Conservation area Urban boundary 22% Population 2026 = 21,090

65+ Hospitals % age 17% Population 2006 = 16,980 GP GP surgeries Secondary schools 56% Station 18-64 % age 60% Commuting flows (2001) 380 Westbury 2026 21% Bristol, Bath245 0-17 and Frome % age 23% Westbury 2006 GP Westbury community map 0 102030405060

10 House price to income ratio Bradford-on-Avon (highest in mid and Average house price 2009 + £159,000 north Wiltshire) 8 Westbury 6 305 Tidworth/Ludgershall (lowest in mid and north Warminster 4 Wiltshire) 290 South West 2 UK

0 House price to income ratio

Specific issues in Westbury: • The strategic employment role of Westbury should be maintained and enhanced. • Saved housing allocation at Station Road to help deliver new access to station and new crossing of the railway line. • Development to help facilitate the delivery of town centre enhancement and improved community facilities. • A new secondary school in Westbury could help deliver improved services. Possible relocation of the existing school and identification of suitable funding opportunities needs further detailed assessment. This matter may be addressed through a future Westbury town or neighbourhood plan to be led by the community. Westbury town centre enhancement The enhancement of Westbury town centre is a priority for the community who are leading a town planning process and this work is supported by the emerging Wiltshire Core Strategy. A Westbury Vision and Scoping Study identifies a number of key recommendations for strengthening the town centre.

Wiltshire Local Development Framework Westbury Community Area proposals

Employment allocations Mill Lane, Hawkeridge new allocation Land at Mill Lane, Hawkeridge 14.7 hectares North Acre Industrial Estate 3.8 hectares

Existing principal employment areas: West Wiltshire Trading Estate Brook Lane Trading Estate North Acre Industrial Estate Housing No strategic housing sites allocated within Westbury. Non strategic sites can be identified through either a neighbourhood plan or a site allocations development plan document. Strategic Sites Type Employment © Crown copyright and database rights 2011 Ordnance Survey 100049050

Area Housing already provided for Housing to be identified

Proposed Completions Specific Proposed Remainder requirement 2006-10 permitted strategic to be 2006-26 sites sites identified Westbury town 1290 468 323 0 499 Remainder 100 35 14 0 51 Community area total 1390 503 337 0 550

Station Road Proposals for mixed use development on the saved West Wiltshire Local Plan – Station Road allocation will be supported providing it will deliver a new road crossing of the railway to connect Station Road and the A3098 and clearly demonstrate enhancement of the area. Town centre Proposals for development in Westbury should demonstrate how they will contribute to the enhancement of the central area of the town, in accordance with the community led town planning process. The re-development of the High Street precinct will be supported, on condition this provides a high quality traditional street pattern and is in keeping with the historic character of Westbury. It should be demonstrated how any new retailing proposed would not have a negative impact on the vitality of the existing retail offer.

Are there any changes that you would suggest to the spatial strategy set out for Westbury Community Area?

Wiltshire Local Development Framework Westbury Community Area infrastructure

Legend Role of settlements To wns Larger Villages ¯ Smaller Villages County Wildlife Sites Flood Zone 3 Flood Zone 2

Edington

Bratton

Westbury

Dilton Marsh

© Crown copyright and database rights 2011 Ordnance Survey 100049050

Infrastructure The following essential infrastructure requirements have been identified so far for the Westbury community area. • Improvements to town centre public realm. • Strengthening of linkages between town and industrial sites to the north. • Increased provision of entertainment and cultural facilities. • Financial contributions towards primary school provision. • Expansion or relocation of Matravers Secondary School because of capacity issues - options to be led by the community. • Sustainable transport solution to traffic congestion on the A350. Are these additional infrastructure requirements needed to support development in Westbury Community Area?

Wiltshire Local Development Framework