DESKTOP ADS 160x600 >320x600 Expandable sizes: Animation: File Format: File Size: Dimensions: Wide Sky Expandable size: 300x600>560x600 Animation: File Format: File Size: Dimensions: Half Page 728x90 >728x270 Expandable sizes: Animation: File Format: File Size: Dimensions: Leaderboard DIGITAL AD SPECS HOMEPAGE 160x600 300x600 728x90 GIF, JPG, PNG,GIF, adtags 60 kbMax GIF, JPG, PNG,GIF, adtags 60 kbMax GIF, JPG, PNG,GIF, adtags 60 kbMax | | HTML5 HTML5 HTML5 | , 15secmax;IBV , 15secmax;IBV , 15secmax;IBV tion withtheenterprise SEMproduct. Gmail. These are served ONLY inconjunc This isastatic unitthat displays within Animation: File Format: File Size: Dimensions: Gmail Ad the browser window at alltimes. This unitremains visibleat thebottom of Animation: File Format: File Size: Dimensions: Adhesion RRM andIBV available for desktop 300x250 >600x250 Expandable sizes: Animation: File Format: File Size: Dimensions: Rectangle 300-650x300-1000 970x90 300x250 None JPG, PNG,GIF 1 mbMax GIF, 15secmax JPG, GIF 60 kbMax GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kbMax | | INTERIOR PAGE | - Animation: File Format: File Size: Dimensions: Billboard File Size: Dimensions: CTA Branded Footer Must includeaprominent callto action. Animation: File Format: be displayed at smallerdimensions. These adsare builtat 1200x628, butwill Animation: File Format: File Size: Dimensions: Native Display 970x250 GIF, JPG, PNG,GIF, adtags 200 kbMax 60 kbMax 620 xupto 200high None JPG, PNG None JPG, PNG,notags 1200 kbMax 1200x628 (imagesize) | HTML5 EXTENDED REACH | , 15secmax;IBV |

20190812 DESKTOP PRODUCTS Native Video Click-Out Specs. *See Video Ads pagefor 1 | Units Included Will clickto external destination Native Display Click-Out if theNative Display Click-Out isincluded. each rectangle. Instructions must indicate Best practice: use adifferent layout for the Leaderboard isserved. *For devices that can’t fit a 970px width, 4| 3 | 2 | Click-Out +2Rectangles 1 | Units Included Homepage Takeover DIGITAL AD SPECS Native Display Ad Rectangle x3,orNative Display Leaderboard* Adhesion Billboard 1 1 2* 3* 1 1

**Desktop only; built ifrequested. 3 | 2 | 1 | All Units Optional Units Included *CTA Footer orPNG only isJPG Content articlepage. These adsappearontheSponsored File Format: Native SponsorArticleAds *Desktop only; builtifrequested. 3 | 1 | Interior PageRoadblock Units 3 | 2 | 1 | Units Included Interior PageTakeover Leaderboard Leaderboard Leaderboard CTA Footer Rectangle orHalfPage* Rectangle orHalfPage* Billboard Rectangle, orHalfPage** 3 JPG, PNG,GIF, adtags* 2 1 1 3 2 1 | Units Included Homepage MiniRoadblock each rectangle. Best practice: use adifferent layout for 2 | 1 | Units Included Homepage FullRoadblock each rectangle. Best practice: use adifferent layout for Rectangle and/or Native Display, x2 Rectangle and/or Native Display, x3 Billboard 1 1 2 1 1 1

20190812 MOBILE ADS MOBILE PRODUCTS be displayed at smallerdimensions. These adsare builtat 1200x628, butwill Animation: File Format: File Size: Dimensions: Native Display Mobile HomepageTakeover each rectangle. Best practice: use adifferent layout for 2 | 1 | Units Included 728x90 > 1024x768 (tablet only) Expandable sizes: Animation: File Format: File Size: Dimensions: Leaderboard DIGITAL AD SPECS Rectangle and/or Native Display, x4 MobileAdhesion 2 1 None JPG, PNG,notags 1200 kbMax 1200x628 (buildsize) HOMEPAGE 728x90 GIF, JPG, PNG,GIF, adtags 60 kbMax HTML5 | | , 15secmax;IBV Animation: File Format: File Size: Dimensions: Advance Local sites only Mobile Adhesion Mobile HomepageRoadblock each rectangle. Best practice: use adifferent layout for 1 | Units Included and extended reach mobileapps. RRM andIBV available for mobilebrowser, 300x250 >320x480 (mobileonly) 300x250 >1024x768 (tablet only) Expandable sizes: Animation: File Format: File Size: Dimensions: Rectangle Rectangle and/or Native Display, x3 1 320x50 300x250 GIF, 15secmax JPG, PNG,notags 60 kbMax GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kbMax | INTERIOR PAGE | Mobile Native SponsorArticleAds extended reach mobileapps. RRM available for mobilebrowser, and 320x50 >320x480 Expands to: Animation: File Format: File Size: Dimensions: Mobile Banner 3 | 2 | 1 | Units Included MobileBanner Rectangle CTA Footer 2 3 1 320x50 GIF, JPG, PNG,GIF, adtags 60 kbMax HTML5 EXTENDED REACH | , 15secmax;IBV

20190812 • • • • If providingvideo,we’llneed: • • • • • to thefollowing: If providingcreativecomponentsforexpandable responsiverichmediaorinbannervideoads,pleaseadhere placement ratherthaninitiatingtheuseofanativevideoplayer. In-Banner Video(IBV) Responsive RichMedia(RRM) cannot beresponsiblefortrackingcode,creativeeditsnortroubleshootinginthird-partyprovided adtags. be builtwithclick-trackingandimpressionmacrossothatwecantrackoptimizeforouradservers. We Any creative,CSSorotherfilereferencesneedtobehard-codedandhostedbythethirdparty.Tagsmust outlined inthisguide.ThismeansthattheprovidedtagmustbeSSLcompliantandsite-readyto serveasis. We canacceptprovidedHTML5adtags(Doubleclick,forexample)aslongadsarebuiltto serverspecs mimic yourlayoutanduserexperiencetotheextentallowedbyadspecsourHTML5design technology. reporting. Ifyouwouldlikeustofollowyourprovidedlayout,pleaseincludeoriginalfilesorassets.Wewill ensure adsmeetadserverspecificationssothereisnodelaywiththecampaignflightorerrorin We prefertoeitherbuildoriginalcreativeorfollowaprovideddesignlayoutproduceHTML5 ad tagsto user interactions. for non-staticcreativeandmayincludeanimation,video,multipleclickthroughs,widgetsother custom HTML5 displaysacrossalldevices,unlikeoldercreativeformatssuchasFlash.Itistheindustrybestpractice HTML5 Creative Ad Specifications for Advertisers/Agencies providing Creative Designers onlycreate theimage. The headlineandlinkdescriptiontext are addedby thefulfillment team. Your imagemay notincludemore than20%text. 1080x1080 (for carousel ads) 1200 x628 (for singleimageads) Recommended imagesize: imagealways lookshigh quality. The recommended text lengthishow many characters ofadcopy could bedisplayed onsmallerscreens. Use theseguidelinesto designanimagethat looksgoodeverywhere itappears onsocialmedia.The recommended imagesize ensures your Facebook &Instagram Specs:For imagesto beusedinsocialmediaads DIGITAL AD SPECS Aspect Ratios: 16:9,4:3,and6:5. Frame rate: 24fps 30 seconds is maxvideolength. The originalvideofileas MOV,orMP4. Video willautoplaywith soundoff;audiomustbeuserinitiated. video (ifincluded),linksforbuttons,expandedad animation,andmore. We willbuildtheexpandableadinourdesign platformwherewecombinethebackgroundcreative, 150px, formats:PNG,PDF,AI,EPS. Any individualbuttons/imagesintendedtoanimate shouldbesavedwithatransparentbackground: higher, formats:PSD,JPG,PNG,PDF. Ad creative/backgroundshouldbesizedperad unit dimensionattheproperproportion,72minimumor If possible,wepreferoriginal,editabledesignfiles withlinksandfonts:AdobePSD,INDD,AI. isHTML5creativethatplaysvideodeliveredinsideofthedisplayadforagiven isHTML5creativethatincludesvideoorexpansion.

20190812 DIGITAL AD SPECS HTML FileSizeSpecifications: extended reachcampaigns. in thisdocument.Please consultyouraccountexecutivefordetailsonspecific requirementsfor specifications. Allaccept staticcreativeandmanyacceptHTML5following thespecsoutlined We workwithanumberofnetworkexchanges and adservers,eachwiththeirindividual Extended Reach Networks formatted. Static andHTML5adsareacceptedonmobileapps. HTML5creativeforin-appmustbeMRAID In-App adsfor MobileandTablet closest availablefromourfontlibrary. there’s abitofimagequalitylossandifthefontsaren’toutlined,we’llreplacethemwith the adsin-house,wecan“pullapart”creativeelementsinaFlash/SWFfile.Thatsaid,sometimes PNG, GIForHTML5(usuallytoreplicateanimation).Whilewepreferoriginalfilesbuild Flash isnolongersupportedacrossalldesktopbrowsers.WemustrebuildcreativeintoJPG, Flash/SWF files creative (JPG,PNG,GIF)issecurebydefault. be abletoserveviaSSL(https://)withoutanydisruptionthebrowser,page,oruser.Static be SSLcompliant.Allcomponentsofthird-partydisplayads,includingcreativeandtracking,must commitment toourusers,anydisplayadswhicharescheduleddeliveronlocalsitesneed to Advance Localsitesuseasecureprotocol(https://)toprotectusersprivacyanddata.With this SSL Compliant Creative HTML5 Mobile HTML5 Desktop/Tablet CREATIVE UNITNAME HTML5 Standard Banner Video (optional) Expansion User InitiatedLoad/ Polite Load/Panel Initial Load Backup Image Video (optional) Expansion User InitiatedLoad/ Polite Load/Panel Initial Load Backup Image ASSET 2 mb 2 mb 200 kb 80 kb 60 kb 4 mb 10 mb 2.2 mb 200 kb 60 kb MAX FILESIZE 80 kb MP4, OGG,WebM HTML5, JPG,PNG,GIF HTML5, JPG,PNG,GIF HTML5, JPG,PNG,GIF JPG, PNG,GIF MP4, OGG,WebM HTML5, JPG,PNG,GIF HTML5, JPG,PNG,GIF HTML5, JPG,PNG,GIF JPG, PNG,GIF FILE TYPE HTML5, JPG,PNG,GIF

20190812 VIDEO ADS File Format: Length: File Size: 1:1 Dimensions: Facebook Video File Format: Length: File Size: Dimensions: Video Ad Native VideoClick-Out File Format: File Size: Dimensions: Optional, builtonrequest 3 |CTA Thumbnail File Format: File Size: Dimensions: 2 |Companion Ad File Format: Length: Dimensions: 1 |TrueView In-Stream YouTube when auser scrolls down. These display onarticlepagesandloadautomatically File Format: (longer ispossible buthard to get under10mb) Length: File Size: Dimensions: 16:9Aspect Ratio Instory/Outstream DIGITAL AD SPECS 300x60 (<3 minutes recommended) MP4 orMOV for best quality but canbeupto 2minutes 15 seconds recommended for best practice, Under 20mbrecommended 16:9 Aspect Ratio VAST Tag MP4, MOV, AVI, AMV, 30 seconds Max 10mb MAX 16:9 or4:3 Aspect Ratio JPG, PNG,GIF(NoHTML5/tags) 150 kbMax 800x800 - JPG, PNG,GIF(NoHTML5/tags) 150 kbMax WMV, FLV, 3GPP, WebM MOV, MP4,MPEG4, AVI, 12 seconds -6minutes 16:9 Aspect Ratio MP4 orMOV recommended 15 or30seconds recommended 10 mbMax only ifrequested Min: 640x360 Max: 1920x1080 16:9 Aspect Ratio will render at 98x98 (served onO&O)(served File Size: Dimensions: placements where videocannotplay. *REQUIRED; Poster Image File Format: File Format: Max Length: File Size: Dimensions: Non-Skippable 1 |BumperAd 1200x628 100 kbMax JPG orPNGonly displays at endofvideoorin WMV, FLV, 3GPP, WebM MOV, MP4,MPEG4, AVI, 6 seconds 10 mbMax 16:9 Aspect Ratio File Format: Length: File Size: Dimensions: Audience Extension MobileApp_Premium_Lat_Long_In-Stream) *For premium mobilelocation targeting. (Product is In-Stream Video Min: 640x360 Max: 1920x1080 MP4, VAST tag 30 seconds (skippable after 5seconds) 15 seconds (non-skippable) or 10 mbMax 16:9 Aspect Ratio (served viaThinkNear) (served 3 Min: 960x540 Max: 1920x1080 1 Image 1200x628 16:9 or4:3 Aspect Ratio 640x360 960x540 1280x720 1920x1080 COMMON DIMENSIONS: 16:9 ASPECT RATIO

2 d

20190812