In These Trying Times for Mexico, HP

THE INSIDE STORIES

FEATURES PCs: Past, present, future 3 Freelancer Sam Lightman provides an outsider's look at HP's place in the world of personal computers-past, present and especially the future. Cover photo by Tim Holt. Extraordinary people 6 Walter Olesek, floating in his belly boat on his own Rocky Mountain high, is a man at peace. Don't touch that dial! 10 page 6 Tune into the HP VideoMagazine, the company's newest channel of news and information. Hecho en Mexico 12 While Mexico recovers from devastating earthquakes, HP de Mexico continues to be an economic bright spot in the country. Tight times 16 Is 90 percent of a paycheck better than none at all? Employees of HP's Vancouver Division describe how HP's current economic crunch affects them. DEPARTMENTS YourTurn 9 Measure readers write about matters of interest to all employees. Letter from John Young 18 HP's president reviews what 1985 dealt the electronics industry. ExtraMeasure 19 page 12 An HP computer in California snags a thief in Maine; HP pedals its computer services at the Tour de France; major advertising campaign is under way. MEASURE

Editor: Associate editor: Contributors: BradWhitworth Betty Gerard Sam Lightman John Monahan Managing editor: Art director: JeffHerrington Jean Burke Annette Yatovitz Circulation: Kathleen Gogarty

Measure is published six times a year for employees and associates of Hewlett-Packard Company. Produced by Corporate Public Relations, Internal Communication Department. Address correspondence to Measure, Hewlett-Packard Company 20BR, PO Box 10301, Palo Alto, California, 94303-0890 USA. Repart change of address to your local personnel department. page 20 Material may be reprinted with permission. Member, International Association of Business Communicators.

Hewlett-Packard Company is an international manufacturer of measurement and compu1ation products and systems used in industry, business, engineering, science, medicine and education. HP employs more than 85,000 people worldwide.

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www.HPARCHIVE.com On the second anniversary ojthe introduction ojthe HP 150 Touchscreen personal computer, Hewlett-Packard released its IBM-compatible Vectra to the marketplace. Measure asked veteran advertising andpublic relationsjreelancer (and HP-watcher) Sam Lightman to take an outsider's look at where the company has been and where it's going in the world ojpersonal computers. Personal computers: Pasf,presenf,future

Time has a distinctly non-linear aspect about it. Because each day in your life represents a decreasing percentage of the whole, time seems to tele scope as you grow older. To anyone over the age of35, the personal computerization of the West ern world seems to have occurred in a flash, while for those under 25, it's been going on forever-at least all theiradult lives. For some, then, names like Altair and IMSAI conjure up not so much memories as reflexes. After all, it was only 1977 when blue-jeaned and T-shirted representatives from PolyMorphic and Technical Design Labs and WaveMate and a hundred others werejostling for space at the first West Coast Computer Faire. Probably more than any other single event, the fair kicked off the per sonal computer age. The year before, a Hewlett-Packard technician named Steve Wozniak had peddled his most precious possessions-two HP calculators-and Steve Jobs had sold his Volkswagen to pay for the parts ofthe first production Apple computer. Now theywere unveiling a fully assembled second-generation machine, the Apple II. Commodore was introducing the Pet. Everybody, in fact, with an idea and a little room in the garage hadjumped into the game. Just missing the fair, Radio Shack announced the TRS-80 three months later. The chaos continued until 1981. Then, at one of the largest press con ferences in its history, IBM changed the game forever. True to its consti tuency, IBM used Charlie Chaplin to introduce "a tool for modern times" that the business community could relate to. While business turned its attention to the serious machine, the games players and other vulnerable parties began tearing each otherapart with shark-like Vigor. The first wave ofthe shakeout took Texas Instruments, Timex-Sinclair and several others right out ofthe market. Hard on the heels ofIBM came the compatibles, the semi-compatibles and the non-compatibles from people who had their own ideas about how a computer should operate. At one point there were more than 200 manufacturers ofpersonal computers. Between 1982 and 1985, sales ofpersonal computers quadrupled, the vast majority of them going to the business market. Inevitably, the market choked on its own overindulgence and the manufacturers suffered. In a cover article on the computer slump this June, Business Week identified five reasons for the current pause in sales: the United States' manufacturing sec tor, which buys one-third ofall computers, is in a slump; potential purchasers are waiting for new models; potential users are still uncomfortable with the machines; the various ma chines can't be conveniently tied together into networks; com panies are digesting the technology they have already pur chased. The Wall StreetJournal and others predict it could take a century to fulfill the promise ofa PC on every desk and in every home. For the moment, a reduction from 25 percent a year growth in the sales ofall kinds ofcomputers to a mere 10

TIM HOLT 3 www.HPARCHIVE.com percent has caused excruciating pain throughout the industry. Further, the entryof the giants into the personal computer market has signaled a new phase. The industry is maturing. Of the earliest players. onlyApple and Ra dio Shack continue to maintain a sig nificant presence in a PC market dom inated by IBM. Unless others have a specific niche. they are rapidly losing ground. The second wave of the shakeout is under way. Where was Hewlett-Packard while all this was going on?

The butterflies were free The veetra picks up where otherAT compatibles leave oN, with innovations and improvements Prior to 1983, Hewlett-Packard had galore that open a newworld of software to HP users. tiptoed around the personal computer market with offerings aimed primarily As it turned out, aside from the con The Vectra is certainly blue-ish, an at users already familiar with the com fusion created in the marketplace, HP IBM PC AT-compatible that opens up to panyand its equipment. With the re had nevertheless invented the right HP users the world ofthird-party good lease ofthe HP 150 in the fall of 1983, product. The HP 150 and its successors ies. It not only runs all the software however, the company felt it had the have sold at a respectable rate to pre available to AT users, it also accepts in product it needed to address the cisely those customers for whom it was its seven expansion slots all the acces general public. designed-the users ofHP 3000s. sory cards in the IBM universe. The general public wasn't so sure. "TheTouchscreen's success in the HP claims a "30-30-30" advantage Those who wanted to take their marketplace is really attributable to the for the Vectra: it's 30 percent faster, brand new HP 150s and go offin a cor fact that it was the best approach for has a 30 percent smaller footprint, and ner somewhere and use them to pro the user who wanted to do a combina weighs 30 percent less than its progen cess words or do the books could be tion ofPC-based and host-based appli itor. At the entry level, it's also 20 per forgiven some confusion. cations," observes Steve Ruddock, cent lower-priced. After all, here was Hewlett-Packard program manager for Individual Beyond the numbers, the Vectra is promising to set them free with ajewel Computing Programs. anything but another AT clone. It liter like new computer featuring a user Eventually, even the unsuspecting ally picks up where otherAT compati friendly touchscreen, the footprint folks who had acqUired HP 150sas bles leave off, with innovations and ofa toedancer and a butterfly. standalone PCs did well. With a sub improvements galore. But they qUickly learned that their stantial number ofTouchscreen PCs in One ofthe most interesting ofthese MS DOS machines couldn't run all that service, the software writers responded is the new HP HIL, the Human Interface marvelous MS DOS software that was Vigorously. The latest edition of the Loop. The Vectra makes it possible to becomingavailable to those who'd pur software catalog indicates some 2,000 add any input device your little heart chased IBM PCs. programs are available for the HP 150. desires through the HIL without using Even less available to HP 150 users any expansion slots. At the moment, were the accessory cards that let them these devices include keyboard, mouse, add such functions as RAM-disc and Enter the Vectra graphics pad and bar-code reader. print spooler. And when the hardware On September 26, almost exactly Eventually, one can imagine voice and and software finally did appear, it was two years after the introduction of the music synthesizers and optical charac accompanied bysteep prices. HP 150. Hewlett-Packard announced ter readers being added. "To be candid," observes Bill Bon the Vectra PC. Regrettably, some desirable HP 150 Durant, HP's director ofmarketing Where the HP 150 announced to the features, such as its delicate footprint, research, "I think there was a strategic world the company's intention to pur were lost along the way. On the other mismatch. What we had developed and sue its own muse, the Vectra says as hand, the HP 150's clattering keyboard what we wanted to sell were two differ much about the market as about HP's has been replaced by one which is ent things. We had invented a product creativityasaPCsupplier. In 1983, it beautifully responsive. It features the that fit with our installed base. whether looked like a companycould still go its 10 IBM function keys on the left. the we acknowledged that or not. We pre own way; in 1985, in Tom Wolfe's mem eight HP function keys across the top, a sented it as a mainstream PC, and orable words, you're ei ther on the bus number pad separated from the alpha it really wasn't." oryou're off the bus. The bus is painted keypad by a cursor pad and still more IBM blue.

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function keys in the middle. This is one huge keyboard. And she's got . MOD-ularity . : Anotherdeparture for HP is the mod .. ularity ofthe machine. Vectra doesn't come equipped with so much as a sin gle rear connector. The user makes his (or her) own choices in configuring his PC. He can choose from among floppy or hard disc internal or external mass o 10 20 30 40 50 60 70 storage devices and color or black-and white monitors. Millions 01 personal computers and white collar workers Additional memory can be added, a significant portion ofit installable The number of personal compufers being used by white-collar workers should increase directly on the existing board, without dramatically in the next five years, according to International Data Corporation. the need for expansion cards. A second microprocessor chip can also be added the Vectra appeared, HP already had a puterization of the MinistryofLabour to speed up math operations. But, in potential distribution network for it for the provincial government ofBritish another departure, such long-standing that will help to assure its success: Columbia in Canada, can vouch for that. features as HP-IB (Instrument Bus) and some 2,000 dealers in the U.S. alone. Tom's group began byeliminating HP-IL (Interface Loop) are now options. Mary Beth Clevenger oflnfo Systems IBM. "We needed distributed process "We have this vision ofa what the Inc., an HP dealer in Wilmington, Dela ingand they really don't do distributed ideal workstation should be," says Cyril ware, figures theVectra will improve processing very well. And ifyou want to Yansouni, vice president and general her hardware sales substantially. expand from a three-terminal system to manager of the Personal Computer "Up until now," she notes, "there has a 300-terminal system, IBM makes you Group. "It has to embody three essen been another 30 percent ofour poten go through three operating systems to tial characteristics. First, it must run tial hardware customers that we hav get there. All in all, their system isjust industry-standard software. We've en't been able to swing over because we too complicated." learned that the marketplace expects didn't have IBM compatibility. Probably "It's a little ironic," says Steve Rud this, but we believe this is notenough. halfof those don't care about the label. dock, "because the impetus for PCs in "We must also provide vocational Theyjustwant access to the five million the beginning was to free people from functionality. The workstation should software packages on the market." The their corporate data processing depart enhanceyour ability to do thejobyou actual number is several thousand and ments and get command over their own are paid to do. That's the second char climbing, but the point is well taken. data and software. Now the trend is to acteristic, and third is communica What next? seek out those companies that can tie tions capability. This includes access Presumably, this will be HP's flagship these things back into systems." to data, the ability to communicate with offering, with the Touchscreen PCs at Observes Bill BonDurant, "The new voice, to create memos and add graph last taking their proper places as plan market is filled with more fearful types ics to them, send and receive electronic ets in the HP 3000 solar system. who know they have to buy these silly mail, and so forth." "We have an aggressive, on-gOing things in order to keep up. But they're development program for the Touch concerned that the computer is some 2,000 dealers can't be wrong screen II PC," says HP's presidentJohn how going to take away from their pro "I thinkVectra is HP's bridge prod Young in the press release announcing ductivity, make them learn another uct," says Brad Pransky, president of Vectra, "that includes enhancements, task, be costly and hard to control. The Databank Inc. ofPenn Valley, Penn greater peripherals support, and con That plays into the hand ofIBM, sylvania, an HP dealer. "It's going to be tinued support for HP and indepen because they're very reassuring." their way oftying the HP 150 series into dent-vendor software products. Touch But, he concludes, "HP can also play the IBM mainstream." screen II, combined with Vectra PC, will that role. We're sort ofin a sense a 'Lit Unlike the situation that faced the help us prOVide a broad range ofsolu tle Blue.'We're very reassuring, and be first HP 150s, the Vectra distribution tions to our customers." cause ofthat I think we are a survivor." channels are ample. Dealers who The Vectra fills the last gap in HP's of HP is definitely on the blue bus now. couldn't be bothered stocking HP fice automation strategy which, at the One important question remains. Touchscreens were more than de minicomputer level, is one of the best Who's driving? M lighted to handle the peripherals that in the business. -Sam Lightman everybody loved to touch: the LaserJet Tom Scharien, who directed the com- and the ThinkJet. As a result, when

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www.HPARCHIVE.com f: _"'-.1_::1 ,,1>-.:11 Wolter is at home floating across Sprague Lake in his belly boat, waiting for the big strike that signals the start of another day.

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www.HPARCHIVE.com A belly boat is an inner tube with wad Chefs, according to Walter, are free ers attached in which fisherman Walter spirits "because, hey, ifone place closes Olesek floats silently and singularlyat down, you can always find another." four in the morningacross a deep And so with his wife, Phyllis, who he mountain lake, hoping again for the married for the first time in 1964 , bigstrike. His thoughts unwind like Walter spent the next 15 years "living line from a reel-ofBig Mike and Mom, in North Carolinawith the Southern the 82ndAirborne Division, great fish, people, traveling, working in country Kurt the skateboard pro, hard melons, clubs in Michigan. I always had a job." Phyllis, Phyllis again. And as he drifts Along the way he and Phyllis were along in his ridiculous rig, a Detroit divorced, then remarried, and had two born cook as much at home in the Colo children, Cheryl, now21, and Kurt, 19. rado Rockies as a beaver, he is a man at Kurt won an HP scholarship this year extraordinary peace. and attends Colorado State University. He hears them coming to the lake He also happens to be a professional (like a fox, he misses nothing out here), skateboard rider, a sport far less con but the deer that come to drink have templative than fishing. nothing to fear from Walter, for he is In addition to reeling in the start more linguist than predator. He hears ofday, the captain ofa belly boat has them talking. He does not know what other duties: "Walter, always be kind they're saying, but he knows they are At 17, Walter became a paratrooper in the and never make fun ofanyone," his talking, and, as he will tell his son, U.S. 82nd Airborne Division. mother Helen would say. "There are things goingon besides you and your life, things to pay attention were married, they lived in a Polish to." The bigstrike comes soon after. neighborhood in north Detroit. Walter It comes in the east, when the moon was born in 1944. "Walter, always be is docked in the west. Walter waits at at Big Mike taught his son a work ethic tention (as he once waited at attention kind and never m e he maintains to this day as food ser for PresidentJohn Kennedyl. As the n 0 anyon -Helen vices supervisorat HP's 2,300-person skylightens, you see his gold earring, Olesek to her son his blond hair, and ifyou look at his plant in Fort Collins, Colorado. At age nine, Walter delivered papers, and at hands, you see his callouses. Then you 14, he washed dishes in restaurants. see the red wafer ofthe sun rise over the "Walter," Big Mike would say, "nothing's trees, and across the Laramie River ever gonna be given to ya." These days And so the captain takes an 81-year basin the words ring out, "There's Walter arrives at HP at 5:30 a.m. and old man on fishing outingsjust to be another one!" labors 10 hours before leaving. He's nice to him. He anonymouslystocks a Walter Olesek has caught another missed three days in his last 19 years local fishing hole with large bass in or sunrise, he has been given "the privi ofwork. der to give the cane pole boys, who are lege ofliving another day." It is the only Where Big Mike's tutelage left off, about nine, a chance to land a really big thing that's ever been handed to him. Walter's gregariousness took over. The one. He brings his day's catch into work year Kennedy was inaugurated, Walter to serve at a banquet for HP sales reps. qUit high school tojoin the Army. At 17, "I think," Walter says, "that too many he was a paratrooper in the famed 82nd peoplejustget wrapped up in where "Walter, nothing's ever Airborne Division. they are supposed to be, rather than onna be gIven to a." Hejumped 23 times-and came close appreciate what they have in hand." He -"Big Mike" Olesek to becoming part of the U.S.'s botched proVides this opinion after a day's work to his son Cuban invasion of 1961-but he con at HP. We sit outside in the courtyard. It siders that less important than com is September. The sun warms onlyyour pleting high school ("It was the first edges. The flowers that looked so rooted thing I did"l and the day President in spring now look out ofplace, like im Kennedyvisited the base. "I remember migrants newly landed in their native "Big Mike" Olesek was born, the son standing there at attention (he demon reds and yellows in a nation where the ofPolish immigrants, in upper Michi stratesl- he wasn't this far awaywhen citizens wear brown. gan on Drummond Island. He was he drove by(10 feetl-with myboots "I love the fall," Walter says. "It's my working in Detroit when he met Wal spit-shined (he rubs his shoesl-the favorite season." ter's future mother one day downtown 82nd was Kennedy's division." "You have the habit ofoptimism," I say. on ButternutStreet. Big Mike was an Mter he was discharged he went to "You know, I get burned out by people auto worker, and after he and Helen cooking school, "since I like to eat." who take life for granted," Walter says.

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www.HPARCHIVE.com ORDINARY PEOPLE "Life gets short when life goes by you." I'm thinking ofwhat he told me last Saturdaywas like. He was out fishing by 5 a. m., after which he and his wife played a round ofgolf. Then he at tended Ag Day at Colorado State Uni versity, a local celebration ofColorado agriculture, where he squeezed the melons with a touch known only to chefs and grandmothers. After that, he and Phyllis took in a CSU football game. Walter, however, hadn't had enough golf, so after the football game he played another nine holes. I believe he ended the dayby making dinner for the family. He and his partner Ed Brovet fin ished second in the HP-Fort Collins golfleague, although Walter only took up the game a year or so ago, and I started to ask about that, but we were sidetracked. "Lake Powell," Walter says, "is one of the most amazing places I've found in my life. It's such a mammoth creation, it puts us all in perspective-it shows me somethingcreated me." He says he goes there every year, then invites my wife and me to go along. He volunteers to drive the 1,000 miles there and back. Then we'll rent a houseboat, he says, and you and "Mama" (his name for mywife) will have a really good time, I guarantee it. ..

UYOU know you're in reality when you can hear a buttedf. land ne I-Walter Olesek Testing the fare is one of walfer's jobs as first-shiff food selVlces supelVisor in Fort Collins.

When Wal ter was in the Army, he was up and going hard. Next month he need. He learned this on his own. baptized. 1\vo paratroopers stood up is driving to Michigan to catch the "When I'm in my belly boat fishing in for him. To this day he calls them his salmon heading up the Ausauble River. the mountains," Walter says, "it makes "godfathers."Walter's eyes are watery He'll visit Big Mike and Mom. She will me happy to see the full moon going blue and there is much to them. have been cooking for days. She is the down and the sun going up. I say, "You know you're in realitywhen you kindest, most generous person in the 'Yeah, man, this is what it's all about. can hear a butterflyland on your knee," world, Walter says. I've been given the privilege ofliVing he says, "because then you are at peace On the way back from Michigan, another day. '" M with yourself. When you gotta cover up Walter and Phyllis will be stoppingat -JohnMonahan howyou feel about things, then you garage sales in order to bring back John is HP's public relations and don't have peace. I crysometimes, but "merchandise" to sell at the several communications manager in crying lets out pain. Crying turns into flea market stalls his wife rents. Nobody Fort Collins, Colorado. laughter." hands you anything, but it doesn't mat He always comes out like this, head ter, because you already have whatyou

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www.HPARCHIVE.com YOUR TURN Measure readers share their views on matters of importance to employees.

the local tribesmen were the result of Take bad with good the Boers' ilJ-treatment of those tribes Caring for customers As a 15-year HP employee, I support the men. Because of this, the British were Communication is invaluable, but current cutbacks in expenses, and for often forced to enter Boer territory to which is more important: internal the parts of the world where legally ac protect themselves. In the Sand River documents or documents that help as ceptable, the paycut to keep the com Convention of 1852, Britain formally sure returning dollars from satisfied pany financially sound. recognised the independence of the customers? If my memory is correct. this is the Transvaal and two years later the We see internal publications (e.g. third time in my HP years that these ac Orange Free State. R&D Network, Measure) typeset on tions have been taken. In the prior two The subsequent"gold rush" brought high-gloss paper and printed in more times, a key point was made that was people from all over the world. The than one color, while the documentation missing in the most recent announce Boers taxed these immigrants heavily we send to customers is often photo ments that I have seen and heard. The and denied them representation. It was copied from a laser-printed original. point: At HP we share in the profits two Britain's aid to these immigrants, or If customers are our first priority, times per year and during difficult Uitlanders as the Boers called them, why are we forced (due to time and times we share in the financial difficul that led to the Second BoerWar. resource constraints) to constantly ask ties through pay and other cuts. TREFOR HOOKER what we can leave out ofexternal docu I feel this financial sharing ofgood Altrincham, UK mentation, instead ofhow to improve and bad times is a key to our success as it? Let's show our customers that we do a company. care about them after the sale. ALMacILROY Warrior starts conflict Until documentation is considered San Diego I must express bitter disappointment part ofa product. and qUality is taken in last issue's feature on Ms. Gidding. seriously, are we not simply paying lip I do not wish to discourage her ambi service to customer satisfaction? More on South Africa tions as a body builder, but herappear EDNA HETCHLER I read with interest the main article in ance as Conan's protegee in the em SUSAN FISHER July-August issue ofMeasure about ployee magazine ofa "progressive" GLORIA MILLER HPRSA and the way HP people in South company is ludicrous, offensive, and a Santa Rosa Africa are working together to help sad, sad reminder ofhow little progress solve that country's problems. has been made. However, I then read with surprise WILLIAM SEAMAN Simon Middleton's piece: "The Roots of Vancouver Write on! Apartheid." From this article one would conclude that apartheid resulted from What public issues affect HP people It is difficult to understand why you and theirjobs? Do you disagree with Britain's colonial involvement in South chose Gidding's body buildingas an Africa. Nothing could be further from somethingyou've read in Measure? appropriate feature for Measure. HP Send us your thoughts. We want to the truth. puts a lot ofeffort into projecting an o Simon said Britain won sovereignty shareyour opinions and comments image ofa company that actively re with more than 85,000 other in 1814. Itwould be fairer to say that cruits and supports women and minor the British and Dutch mutuallyagreed employees. ities. I'd like to believe this all goes back Ifyour letter is selected for pub to Britisn rule. Britain paid the Dutch to Bill's and Dave's attitudes that all 6 million pounds in compensation. lication, you11 receive a Measure employees deserve to be treated with T-shirt. (Be sure to send us a return o He said Dutch settlers migrated to respect. the interior because they were "bridling mailing address and indicateyour Is this supposedlysexy, half-dressed T-shirt size- unisex small, medium, under English colonialism."They mi Amazon really the image you want to grated because in 1833 Britain abol large orextra-large.) project? I'd expect this in a race car Address letters via company mail ished slavery. The Boers ran their magazine, not in a publication by one farms byslave labor. to Editor, Measure, Public Relations of the most respected and envied corpo Department, Building 20BR, Palo o The most misleading statements rations in the world. were that Britain intruded into the in Alto. Via regular postal service, the It's taken a lot ofdiscipline and effort address is Measure, Hewlett-Packard terior when diamonds and gold were on Ms. Gidding's part to accomplish discovered and that apartheid resulted Company 20BR, PO Box 10301, what she has and I applaud her work. Palo Alto, CA 94303-0890. Try to from the Afrikaners being caught be What is sad is use ofher body to get at tween the English and numerically su limityour letter to 200 words. Please tention and presumablysell a product sign your letterand give your loca perior black groups. Initially, Britain (HP as an interesting company?). was simply interested in protecting her tion. Names will bewithheld on Shame on you. I'd like to think you request. Cape sea-route. Therefore, occupation know better. was restricted to coastal areas. Most of GRETCHENOOSTERHOUT the problems between the British and Vancouver

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www.HPARCHIVE.com Being part ofthe TV generation has conditioned • us. We're used to getting our news in two-minute blasts ofcondensed information and our enter Don'ttouch tainment at the touch ofa button. The employee video program, the HPVideo Magazine, is aimed at this generation of"video thatdial! philes" that responds with full attention when the VCR switch clicks on and the show begins. It's designed to complement existing print

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www.HPARCHIVE.com communications in the company as it ofemployees have seen the program. for their employees. At the Finance seeks to show HP corporate objectives Those who have seen it give the pro Remarketing Division on that siteo all inaction. gram good marks in terms ofbeing in 118 employees watch the program at Television is simply the most effective terestingand professionallydone. Of their monthlyget-together in the medium for some stories. fice support and production employees auditorium. It's OK to read about sharks. cafe rated it considerably higher than man The award-winning program. a co teria food and special effects. But the agers and supervisors. operative effort ofCorporate Public impact is greater when you can see the Personnel or communications man Relations and HP Televsion Network, blood around the mouth of the preda agers at each HP location decide how is produced six times a year using HP tory. great white shark that scientists the program is shown to employees. capabilities. Moderators Sam Chu Lin studywith the aid ofHP equipment. It's depending on facili ties available and and Linda Mour are both freelance tele fun to follow the camera into HP kitch the number ofemployees. Management visionjournalists in the San Francisco ens around the world and see the differ support. good advance publicity and a BayArea. ent types offood served at each and systematic plan to get the program Marika says about 140 copies ofeach methods offood preparation. or to see shown are the key factors to success program are sent to locations in the bits ofthe special effects created with in locations where the video magazine U.S.. Canada. Latin America and the HP equipment for Hollywood movies is seen by the most employees. Far East. Input on story ideas. she such as "StarWars" and "2010." The HPVideoMagazine fits nicely says. comes in from allover the world. Producer Marika Ruumet calls the into the agenda ofregularly scheduled Those international stories provide video magazine format "consistent. but coffee talks. and that's the way the the biggest challenge. says assistant flexible." Each edition includes an is Data Systems Division at Cupertino. producerSally Goodwin. The produc sue story (such as past looks at ergon California. handles distribution. Some tion team tries to include at least one in omics and hazardous waste), an appli departments plug the video magazine each issue. Language barriers. Sally cation storyshowing HP products at into regular staffmeetings. says, are the biggest stumbling block work. a news roundup called "Around At Avondale. Pennsylvania. the video while trying to track down footage from the Circuit" and features on HP people. magazine is advertised in advance and far-flung locations such as Iceland. TheHPVideoMagazine has been shown continuously one day in the caf Hong Kong. New Zealand, Sri Lanka. around for almost two years. Recent eteria from 7 a.m. to 5 p.m. Employees Singapore and Germany. M survey results indicate that 63 percent are free to watch it any time. In Sunny -Jean Burke vale. California. a large conference room is booked for a week ofshowings; supervisors call and reserve the room

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www.HPARCHIVE.com In these trying times for Mexico, HP

Mexico has troubles. marketing effectiveness in different Its people have united to combat business sectors," he says. "We ana despair, disease and equipment short lyzed both our weaknesses and ages while recovering from the tragic strengths and came to the conclusion September earthquakes that demol that our hardware and software offer ished parts ofMexico City and sur ings fit beautifully with those indus rounding areas (see box on page 15). tries most concerned with productivity The country had problems enough improvement, such as manufacturing before being rocked by these extra ordistribution companies." ordinaryevents. HP's list ofMexican customers (many An economic crisis that began in ofwhom were lured away from competi 1982 has produced 60 percent infla tors, Manuel emphasizes) reads like a tion, a current account deficit and Who's Who ofinternational business. nearly 80 percent devaluation ofthe DuPont, Ford, General Motors, Ciba peso during the last 12 months. Geigy and Ericsson are all now HP While Hewlett-Packard de Mexico can users. Siemens, the West German do little to prevent natural disasters, it based telecommunications equipment is doing its fair share to brighten Mexi manufacturer, recently replaced an co's economic picture. IBM system in its Mexican operation In the last two years, Hewlett-Packard with HP equipment. de Mexico has seen a growth in orders "Our penetration ofthe market has of 121 percent and a growth in ship been far better than we expected," says ments of88 percent. Jorge Martinez, operations manager "We expect things to slow down in for the new Microcomputadoras HP 1986," says Manuel Diaz, managing jointventure. "It looks as ifwe'll ship director ofHP de Mexico, "but only be triple the number ofTouchscreen per cause ourgrowth has been so explosive sonal computers we thought we'd be and has stretched us so beyond our able to sell our first year." resources, we need to take this time One reason for the PC's success in to catch our breath." Mexico, Jorge says, is the full-service HP's hard-fought victories in Mexico dealer network HP has established have come from the HP 3000 business throughout the nation. There are computer line, Manuel says. Butwith about 60 in the growing dealer net the formation this year ofMicrocompu work, including regular dealers and tadoras Hewlett-Packard (MHPJ, ajoint original eqUipment manufacturers venture with the Mexican operation (OEMs). Grupo DESC, HP's gainingground in Thejointventure in Mexico has not the Mexican personal computer market. been without challenges. The computer One reason for this sudden growth market in the country is in some ways has been HP's marketing focus the past very different from its U.S. counterpart. two years, Manuel says. "Forone thing, the Mexican market "In 1983, we began examining our is highly regulated with lots ofpermits

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www.HPARCHIVE.com required to import products." Manuel says. "Also. companies here do not have the large. sophisticated data process this story on HP de Mexico was ready for publication when the country was hit with ingstaffs that American firms do. So two destrucftve earthquakes In septem we have to provide far more support to ber. On page 15, there's an update on how customers than we would in the U.S." HP employees fared and how they're Because of the limited purchasing helping rebuild In Mexico City and sur power in Mexico. "mostofthe solutions rounding areas. we sell are low- to middle-range systems -we sell very few top-of-the-line HP 3000s." he says. "This puts a lot of pressure on us to havejust the right bag ofofferings for our customers." Nevertheless. "ifyou do well in Mexico in the beginning." Manuel says. "you Rescue worker Is lowered Into rubble of will have a customer who will be ex three-story building. tremely loyal. That's because to a small company here. the purchase ofeven a turing operation in Mexico (preViously ation employs 23. with four people PC is as important as the installation the government had required at least building the Touchscreens for distribu ofa mainframe is to a larger company." 51 percent Mexican ownership ofall tion in Mexico and. perhaps later this The biggest challenge for HP de investments in the country). The deci year. to Argentina. Mexico. however. is workingwithin the sion could give IBM a cost advantage. 'Tm especiallypleased with the fact joint-venture framework in the PC mar though Manuel Diaz hopes the effect that after creation ofthejointventure ket and still being competitively priced. on HP sales will be minimal. in April. our first PC went out the door Microcomputadoras HP's Manufactur "IBM's agreement with the govern in July." says Fred. who has witnessed ing Manager Fred Sciubbasays. "Here ment stipulates that it can sell no more four HP start-ups in the U.S. and Mex in Mexico. we have two objectives. One than 8 percent of the computers it ico. "But I'm also pleased at the produc manufactures in MeXico." says Manuel. tion levels we've maintained since then. "So I believe that in the worst scenario. and the fact that in such short time our market share would decrease only quality matches that ofthe Touch one percentage point or two. The real screens made in the U.S." losers. I think. will be the small IBM Next door to the new facility. the compatibles who were filling the gap GuadalajaraComputer Operation left by IBM not being here. I suspect which produces HP 3000s and several that in a couple ofyears. no more than hard and floppy disc memories has 10 ofthe 25 such firms currently here been contributing to company profits will remain." for more than two years. says general manager Jose"Pepe" Grapa. Because of the growing demand for computers in New kid on the block Mexico. the manufacturing activity and The HP Touchscreens are meticu staffhave both increased. lously manufactured 300 miles north "While we only had 20 employees two west ofMexico City in Guadalajara. the years ago. we now have 130."says Pepe. is to maximize the return on invest country's second largest city. Adjacent "In the lastyear. floppy disc shipments ment byHP's and Grupo DESC's to a training ground for young semi have increased 80 percent and ship shareholders. The second is to meet narians. and on an attractivelyland ments ofHP3000 computers have or exceed MHP's commitments to caped site dotted with rubber trees and grown about 20 percent." the Mexican government. cacti. Microcomputadoras HP produces The plant also began to manufacture "The issue is made more complex by the Touchscreen in a recently reno several new products in the lastyear. ourbeing the minority interest in the vated warehouse. With a wince. Fred including the HP 3000Series 37 com jointventure (HP owns 49 percent of Sciubba recalls the original building. puter. the HP 7945 hard disc drive and MHP; Grupo DESC owns 51 percent) "When we moved in this spring. the the HP 9121 floppy disc drive. which is for what maximizes returns for HP warehouse was really dark and dingy exported to other Latin American coun shareholders can sometimes conflict and allowed rain to drip down on your tries. Canada and Australia. with what maximizes returns for our desk." he says. "These products not onlycomple partners." FollOWing a paintjob. structural mentour current product line butalso In addition. the Mexican government improvements and the installation of help us offset our high sales in Mexico inAugust announced it would allow furniture and production equipment, with exports. a commitment we made IBM to create a wholly-owned manufac- MHP was ready for business. The oper- to the Mexican government," controller

November-December 1985 13

www.HPARCHIVE.com Carlos Balandra says. "They've resulted in a lot ofovertime work, but employees are enthusiastic because they can see the success ofthe operation." Growth of the HP manufacturing plant has also been fueled by the 1984 creation ofa research and development group. Its nine members maintain close working relationships with Office Systems Division in Roseville, Califor nia, and the ComputerSystems Divi sion. The group initially translated HP's U.S.-made software programs into Spanish. It explores and develops a broad range ofprojects for HP such as Escuincle, a 256K RAM that is part of the HP 3000 system. Escuincle (a Spanish term for a Dennis the Menace type ofyoungsterI increases the performance ofthe system by -I-WON 50 percent in combination with a new CPU board set from Roseville. - Help wanted The challenge offinding enough qualified engineers to work on such Luis AgUirre ensures the HP 150 Computadora Personal with the toque mag/co (magic touch) projects has become easier the past is well-packed betore shipment. year, says Steve Cline, research and development project manager. "We've HP to thrive in what is becoming an reviewed the college engineering pro increasingly competitive market, grams throughout Mexico and have says Manuel Diaz. established strong relationships with "In the minicomputer segment, we the best schools in the country." are already competingwith IBM, NCR, The subsidiary has a contractwith Honeywell, Control Data, Burroughs the Tecnologico de Monterrey, a pres and Sperry," he says, "and in the past tigious Mexican engineeringschool, six months, Wang, Data General, DEC underwhich computer peripherals and Prime have announced plans to are tested bystudents on campus. enter the market." Together, HP de Mexico and ITESO With the stepped-up pressure to University in Guadalajara (UAG I are compete, says Manuel, "I don't think Ubaldo Urbano uses the assembly-by-cart developing testing eqUipment for power there is enough room for all ofus and method in the production line, saving trips supplies and software development for believe a shakeout is about to begin. back and forth to the stockroom. the countyofGuadalajara. But I am confident that HP will thrive Through an agreement with Stan because we have already developed a "Ofcourse, to maintain our success ford University, HP de Mexico and strong marketing presence that has here," Diaz says, "we will have to work four other international firms have positioned us clearly to be the number like heck. We may be disappointed with arranged a program with UAG in two company in Mexico. And I chal the government's IBM decision, but we Guadalajarawhereby students can lenge anyone to find a more enthusias will respect it and we certainlywill not earn a master's degree in electronics tic work force in the world. Ours is so renege on our investment here." M from Stanford Honors Co-op program. enthusiastic, I've had customers ask -JeffHerrington The effort to recruit the bestengi me, 'What is it with you guys that Jeffis a freelancejournalist based in neers possible has even led HP de Mex makes you work so hard?'" Dallas, Texas. ico to a relatively unknown graduate That enthusiasm should help HP school in remote Tonanzintla, which weather increasing competition and has only 50 students but offers a supe the emergence ofIBM in the country's rior education, Steve says. PC market, which preViously included Continuing to hire Mexico's bright only Apple and several small IBM est, most diligent workers will allow compatible firms.

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www.HPARCHIVE.com Doctors work In makeshift field hospitals following earthquakes. Earthquake damage leaves four employees homeless Alberto Arredondo wasjust out of the ruins he found Annette had survived the crippled phone service. The im showerand getting dressed to go to and was already giving medical care mediate need was for operational hisjob at the headquarters ofHP de to the injured. eqUipment. so HPM expedited delivery Mexico (HPM) when the first killer "Within a few minutes we went from ofmeasurementgear to large vendors. earthquake struck in Mexico City at a normal situation to chaos." says Over the weekend. an HPM team 7:20 a.m. on Thursday. September 19. country manager Manuel Diaz. In phoned users ofsome 180 HP systems Bracing himself in the doorway of sprawling Mexico City. the damage in the earthquake zone. Six of40 ma his swayingsixth-floor apartment. he was concentrated in only one area jor systems had been destroyed; an heard crashes as three other build butit was the heart ofgovernment other 15 were not in operation be ings in his block collapsed. His build services in the capital. Facilities of the cause they were in damaged ing banged steadily against the one nation's telephone company were dev buildings. Customers who were up next door-forcingAlberto and his astated. So were three hospitals and and running were asked if they could wife Gabriela to lie on the floor. When a number offederal agencies. proVide use oftheir own systems or the tremors stopped. the Arredondos As all Mexican people rallied sponta make floor room available for equip scooped up two-month-old Gabriel neously to help in the emergency. ment offirms who needed to run pay Alberto and made their way down many HP people were among those roll and other essential programs. the stairs to the street. who excavated buildings and dug out "The response was superb." says Itwould be the last time they were victims. Victor Luna put to work his Samuel Araiza. marketing manager. in their home. training as a Red Cross paramedic. By Monday it was accurately known Co-workers Luis Orozco. Abel Mu Friday morning. wi th power re where the trouble lay. Hotline appeals rillo and Carlo Abba who lived nearby stored. top management ofHPM and for parts and products went out to the were also left homeless; three other Microcomputadoras met to set up an rest ofHP. Normal processingwas re HPM people suffered lesser losses. emergencycommittee. It would be the sumed qUickly. with HPM accommo Company facilities in five locations first ofdaily meetings at 5 p. m. for the dating some customers on its own in Mexico City were more fortunate. next two weeks. Included in the ses eqUipment. coming through Thursday's earth sions were people from the support Touched by the human side ofthe quake (M, 8.1 on the Richter scale) organizations that were to help get disaster. employees voted overwhelm and the M, 7.5 aftershock the next day customers back in operation. ingly to contribute a day's pay to as withjust a few cracks in the plaster. Wi th Mexico City cut offfrom phone sistearthquake victims. HP entities With power offand radios warning contact to the outside. Guillermo in Mexico are giving matching funds. commuters to stay out of the clogged Gonzalez flew Friday to the undam The Guadalajara employee reliefcom streets. only 20 percent of the HPM aged HP site in Guadalajara to set up a mittee is aiding the stricken village of staffmade it to the office Thursday. remote COMSYS/HP DESK node. The telex Guzman. Mexico City funds will be Werner Hinke. who came in early. machine in the Monterrey office be split evenly between national relief heard on the radio that the Medical came another message channel. and help for colleagues like Alberto Ar Center-where his wife Annette was HPM's Ruben Berron qUickly con redondo- whose homes were shaken a resident physician on duty-had tacted Telefonos de Mexico. a major apart in a few fearsome minutes. been destroyed. When he reached the customer. to offer help in restoring -Betty Gerard

November-December 1985 15

www.HPARCHIVE.com Vancouver Division's Jo Younkin never thought she'd see the daywhen HP would cut her pay and work schedule. "We'd all heard about the 'nine-day fort night' plan back in the '70s, but we never thoughtit would happen to us," explains the production worker. "Itwas kind ofscarybecause we'd been work ing a lot ofovertime and a lot ofSatur days before the cutback." In August, Jo, herVancouver co workers and 85,000 other HP employ ees found themselves facing the reali ties ofa companywide cost-cutting measure that closed most every manu facturing facility two days each month with corresponding cuts in pay. Keeping a project Fifteen years earlier HP developed the concept oftrimmingwork schedules and paychecks rather than using lay on track offs to help the companyweather a Carol Peterman. an R&D major economic slump. But for about project manager. has a tough 90 percentof today's employees hired job. and with HP closed every since then, the nine-day fortnight was little more than a good-old-days story. other Friday. herjob hasn't The 500-person manufacturing oper been any easier. She and her ation in Vancouver, a stone's throw co-workers know there's no from the Columbia River that divides Washington and Oregon states, typifies slack in the schedule to get the way most HP organizations have re their new line ofprinters to How the current sponded to the tight economic times. the market. We know that de The division revised plans for its an livering our new product on slump affects nual picnic at HP's forested recreation site next door, staging a bring-your time is vital to the division." one HP division own, no-frills affair. Gone are the don The unpaid time offaround uts and pastries that have been a tradi the Labor Dayweekend in tion at HP coffee breaks. About a dozen and its people. Vancouver production people are "on September cost the group loan" to the San Diego Division for six valuable time on an already months, liVing far from home. tight schedule. "Because our In a community long dominated by the timber and textile industry, HP's ar design includes a custom in rival in Vancouver in 1979 was viewed tegrated circuit and the IC as a welcome diversification ofthe local fab and other services in the economy. Other electronics firms have companyshut down that since followed. RCA recently an nounced plans to build ajoint-venture weekend. we didn't losejust plantwith Japan's Sharp Electronics. the two unpaid days. We lost Julee Piper, a production worker in five days' time. But our intro the print-head assembly area, feels sorry for some people who left HP to duction date can't move back. join a nearby semiconductor firm. "Most ofmy co-workers can "They left because they needed the ex afford the smaller paycheck... tra money, but they ended up beinglaid offat least till March," she explains. ''I'd says Carol. "And they all have ratherstick with a company that has a the right attitude going in: reputation for treating its people 'I'll do what it takes to get the right." M -Brad Whitworth job done...·

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www.HPARCHIVE.com Making dollars count HP's belt-tightening measures have hit Stevie Whitmore's household hard. "My husband hasn't worked for more than a year, so I'm the sole breadwinner right now. " To make her trimmed paycheck go farther, the couple has cut out enter tainment and trips that would cost them money. Instead they've substi tuted short fishing trips and visits to friends on the days HP's closed. SteVie, who works in Vancouver's printed-circuit board area, worked for a number ofcompanies in the eastern U.S. beforejoining HP five years ago. "HP is the most people-oriented place I know. Everywhere else, employees were treated as objects. I certainly appreciate what HP's doing for me."

Facing economic reality, again This is the third time Loke Seng Koh has faced tight times at HP. "In 1977, I was in Singapore as acting general manager for Dick Love. I announced a 'nine-day fortnight' to the work force. Fortunately, it lasted only four to sixweeks." He also saw HP's Corvallis, Oregon, site struggle with too many people and not enough work before he transferred to Vancouver as a production manager. "HP's culture certainly helps neutralize the shock ofsuch cutbacks," says Loke. "It gives everyone a real-life lesson on the importance ofHP's profit objective. "When things were humming along last year, we didn't hire any new production people here. Instead, we worked a lot ofovertime. Today, people under stand why we asked them to work long hours and theyappreciate the business decision we made then."

www.HPARCHIVE.com LETTER FROM JOHN YOUNG HP's president puts 1985 in perspective.

I'm writing this letter before we see have brought some individual produc ouryear-end results. But by the time tivity benefits, few of them have been I you read it, you'll already have seen connected to each other within a com announcements ofour 1985 fiscal year prehensive information strategy. These performance-and know what your "islands ofinformation" have fallen profit-sharing will look like. So perhaps short ofthe buyers' expectations. the most appropriate message I can of Thus far I've referred to five factors fer at this writing would be to put HP's that have made 1985 a difficult year for performance in perspective by discuss electronics manufacturers- overca ing some ofthe factors that have had pacity, sluggish capital goods markets, a pronounced effect on the electronics John helped celebrate HP's 251h anniversary a slowdown in defense procurement, industry this past year. in Loveland, Colorado, in Augusl, asking em fluctuations in the dollar, and a "wait 1985 has been a year ofslower growth ployees lor 25 more years 01 HP leadership. and-see" attitude among customers. for electronics-one that's posed diffi Does the coming together ofall these culties for all HP product lines and for try's growth rates are moving more events mean the future looks less ourcompetitors as well. But overall, in closely in line with that sector of the bright? I think not. We've yet to tap all dustry sales haven't declined. The economy. When our customers face the market potential for electronics tapering offin growth has appeared all slowdowns, so do we. . eqUipment. We still have many contri the more dramatic because 1984 was Third, purchases ofelectronic equip butions to make. Butwe must do a bet such a boom year. For example, HP's ment by U.S. government and defense ter and betterjob ofunderstandingand 1984 sales were up 30 percent over the contractors have slowed. Part of this is meeting real customer needs. The com previous year-agrowth rate we said the predictable result ofwhat phase the petition is growing, and so are custom was unlikely to continue into 1985. defense-related projects have entered. ers' expectations. We were right with that projection, al The needed equipment was bought at But the pause in growth the industry though the downward trend line proved the beginning of the project-lastyear has seen provides an excellent opportu a little steeper than expected. I'd like to or theyear before. Compounding this nity to concentrate on our strengths discuss briefly some of the forces that natural and expected flattening ofpur and to build for the future. I believe the have contributed to a disappointing chases, the whole U.S. defense pro Hewlett-Packard Company is as strong year for the entire industry. curement process is under intense as it's ever been. Our R&D investments First, there were lots ofcompetitors scrutiny. Right now, there are more are focused on the right problems. Our -each expecting to achieve a certain auditors out there than buyers. Dave capabilities in measurement and com share ofthe market. Given the fact that Packard is heading a commission that putation are ideally aligned to make the 1984 saw so much growth for the in will be recommending ways to improve needed contributions. Our reputation dustry, that optimism appeared war the procurement process, and his lead for quality and support are a competi ranted. But the aggregate expectations ership capabilities will prove most valu tive advantage in the market. Our peo added up to more than 100 percent of able in resolVing this issue. ple are an invaluable asset, and I've the market. More production capacity A fourth factor affecting our industry been impressed and encouraged by was created than was borne out by has been the changingvalue of the U.S. your response to the challenges we actual demand. dollar. Astrongdollar translated into face. The basic principles upon which Second, there's been a general slow high local currency prices for equip we rest ourbusiness are as sound and down in capital spending, that is, out ment manufactured in the U.S. and relevant as ever. I'm proud ofHP. I'm lays bybusiness for plants and eqUip sold overseas. The dollar's recent weak confident about the future. And I'm ment. Capital spending has always ening is an encouragingsign. But in grateful for your untiring efforts in been cyclical, and HP's sales have al the short term, it's led to uncertainty 1985. Happy holidays and the best of ways closely tracked this basic yard and hesitation on the part ofour inter the new year to you all. stickofeconomic health. What is new is national customers. They've been in the fact that fully 40 percent ofcapital clined to hold offon purchases and outlays by the manufacturingsector wait for price adjustments. now comprises purchases ofelectronic A phenomenon I'd call "computer equipment-up from just 25 percent confusion" is a fifth issue contributing 10 years ago. And in U.S. manufactur to this year's business slowdown. With ing industries-which are major pur the deregulation oftelephone compa chasers ofelectronic equipment nies, computer users now face a wealth capital outlays have been Virtually ofchoices in networking. Those inter stagnant for the pastyear as they've connect issues take time to sort out. been affected by imports swept in by Buyers are also pausing to absorb and the high dollar. Since electronics rep more effectively use the more than five resents a more significant portion of million personal computers that were what manufacturers spend, our indus- purchased in 1984. While those PCs

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www.HPARCHIVE.com Showing the government a thing ortwo HP Germany recently spon sored a symposium in Bonn. West Germany, for representatives ofthe Ger man parliament, members of the federal administra tion. and business and press opinion leaders. The one-day event was held in the Baden-Wurttem bergembassy in Bonn to Computerized lobster grabs Air India's black boxes demonstrate to government When an Air-Indiajet greatlobsterwith two front or the sub will run over the offiCials how technologyand crashed into the ocean off claws for grasping objects. cable or even escape." says innovation could be used to th coast ofIrelandJune 23 Three video cameras "see" AT&T's Roy Bergfors, who solve social and environ killing 329. recovery ofthe and a pingersends out helped design the sub. mental problems. "black boxes" aboard was soundsignals for As SCARAB I was borne HP Germany's top critical to find out the cause positioning. offto Cork. Ireland. with managementwas well ofthe disaster. SCARAB I first spotted its prizes, the identical represented at the meeting. After conventional efforts and retrieved the flight-deck SCARAB II continued the explaining the company's to locate the wreckage voice recorder lyingby itself search through the wreck products and objectives to failed, a submersible craft on the ocean floor. then age. It's an old hand at such participants. developed by AT&T to repair found the flight data re public service. haVing re Thesometimes-heated telecommunications cables corder the next day. The res covered a lost Dutch helico roundtable discussions fo joined the search. cues were made at a record peroff the coast ofVirginia cusedon health-care costs, The unmanned SCARAB I depth of6.600 feet. An in 1982 and rocket boosters medical electronicsystem (Submersible CraftAssist HP 1000computersystem from NASA's space shuttle. expenses. environmental ing Repair and Burial) was on the ship translated issues. and the social toted to thescene byship sound signals to calculate consequences ofoffice and lowered overboard the relative position ofthe and industrial automation. tethered to the mothership sub to the ship. which was by a IO,OOO-foot cable carry then pictured on three HP ing powerand signals. The graphics displays. craft hovers above the ocean "In SCARAB's usual work. floor. using seven built-in the mother ship has to keep thrusters. It looks like a trackofwhere its child is

November-December 1985 19

www.HPARCHIVE.com of the two-millionth Series CHART 10 handheld calculator ICHANGES was celebrated at the Cor A new Integrated Circuit vallis. Oregon. site.... Two Group has been formed HP products were among within the Information winners ofID (Industrial Systems and Networks Design) magazine awards sector under JI'red for outstandingcomputer Sebwettauuul as group equipment designs of general manager. Itcom 1984: the HP mouse de prises the Northwest IC signed by the Corporate Division. Cupertino IC Di Design Centerand the HP vision. Integrated Circuits 7978 StreamingTape Division and Singapore IC Drive designed by a Gree Operation.... Tape prod ley Division team. ucts from the Greeley Divi sion have been spun offfor a new GreeleyTape Opera tion (reporting to the Computer Peripherals Bristol Division).... The Colorado Springs Division HP's tour de force at Tour de France has shifted to the Elec For the second year. Hewlett with Tour de France doctors tronic Instruments Packard France contributed to monitor racers before Group.... The former Per HPMouse to the success of the Tour de and after the race. A mobile sonal Computer Group France. the country's larg laboratory. equipped with Operation has been re est sporting event. HP pro a gas chromatograph and named EntrySystems Op vided systems for classify mass spectrometer. followed eration.... Entities of the ing race results and data the cyclists to perform fa former Administrative bases with the competition tigue and exertion tests on a Productivity Division have records ofthe cyclists. volunteer group throughout been assigned to other di In addition. an HP medi the race. visions. with the Financial cal division team worked Systems Operation absorbed Into the Manu facturing Productivity Division. HP7978 ON THE ISCENE CORPORATE In a consolidation ofCom IHATS ponents Group activities New company officers on the same site. the Op named September 20: Lew toelectronics and Optical Plattand Doug Chance to Communication divisions senior vice presidents have moved from Palo Alto (Chance becomes a mem to San Jose. Califor- berof the Executive Com nla....The Manufacturing mittee); DickAadersoD, Systems Group has signed Bill CraveD, BeD Holmes an agreement with Bechtel and BillRicbiOD to vice to work together to build presidents. and equip complete CraigNordlaad to sec "turnkey" electronics retaryof the corporation manufacturing plants andADa Baskins to assis worldwide.... Production tant secretary.

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www.HPARCHIVE.com "What if ..." What if ... millions ofpoten tial computer buyers began hearing about HP's strong commitment to the U.S. business market? U's happening. Through the "What if ..... advertising campaign, HP plans to reach millions of business people who influ ence and decide on the pur chases ofbusiness comput ingsystems. The campaign kicks offon National Foot ball League broadcasts November 24 and in The Wall StreetJournal Novem ber 25. The ads feature HP people always thinking abouthow to prOVide solu tions to customers' problems. The TV ads will run all year on many nationally broadcastsports programs, OK, hold it right there, buddy including professional bas Ifyou're smart, you won't ordered supplies from DMK, ketball. golf. tennis. major mess with the MAESTRO data and asked Jerry for a data league baseball, as well as base at the Direct Market basewith the names oflocal the professional football ing Division (DMK) in HPPCusers. games. The ads also will Sunnyvale. California. HP's Tamina Schwartz appear on news broadcasts. The DMK MAESTRO provided a list ofcustomers This is the most coordi recently played private eye in theSouth Portland area nated and consistent ad to solve a $50,000 cross and Fairchild was able to campaign ever staged by HP country mystery. match a name from the and it is expected to reach Uall startedwhen the MAESTRO zip code list with 90 percent ofthe target securitydepartmentat the name ofa frequent audience an average of 12 Fairchild Camera and visitor to the Fairchild site. times during its first three Instrument Corporation in The computer thiefcon months. South Portland. Maine. con fessed to the crime in an HP aims to increase its tacted DMK's Jerry Meek. interview, and the property name recognition and de Fairchild needed help to was retrieved from his home. velop an image in the minds recover $50,000worth of The DMK MAESTRO data ofpotential customers. For stolen HP personal base is a collection ofHP effective marketing, build computers. computer. peripheral and ingawareness is a neces The South Portland instrument owners used for saryfirst element. Despite security team reasoned the direct-mail programs at the current industryslump, hardware thiefmight have several HP divisions. the campaign is a critical effort to establish the com pany's competitive edge and enhance the selling process. The TV ads are backed up by a parallel effort in major print media. with ads in general interest, business and computerpublications.

November-December 1985 21

www.HPARCHIVE.com The HP 2603A daisywheel MORE printerwas engineered by INEW HATS two original eqUipment AIaiD Couder to general manufacturers to specifi manager, Grenoble Net cations by the Vancouver works Division.... Dave Division, which will mar Sanders to GM, Office ket it. Olivetti Peripherals, Systems Division.... Lee Inc. ofItaly makes the Thompson to GM, Lake printer; the triple-bin Stevens Instrument Divi sheet and envelope feeder sion.... Bob Watson to is from BOT Products, GM, Vancouver Division Inc., ofWest Germany...... RezJames to GM, To simplify program devel Greeley Division.... John opment for the HP3000, Boose to operations man the Information Technol ager, Greeley Tape ogy Group's Computer Operation. Language Lab has devel HP on the moo-ve Down Under Bansvan derVelde oped HP Business BASIC/ Adistributed network ofsix the other. All research on to country manager, HP 3000 with powerful new HP 1000s is helping keep exotic viruses happens in Netherlands.... Alfredo programming features.... Australia's animals safe side the innermost rooms. Zingale to marketing From the Analytical Group from hoofand mouth and The building is designed so manager Europe for sales comes the HP 1040M diode otherdread animal diseases. that ifairtightness is lost in force 15.... JefGraham to array detection system The computersystem any of the rooms, the air marketing manager, U.S. based on the HP 9000 is at the Australian Animal flows only toward the center Field Operations. Series 300 computer. It Health Laboratory (AAHL) ofthe buildingand not to uses core software origi in Geelong, Victoria, the ward the outside. No air nally developed for use with most technologically ad borne virus could escape I NEW PRODUCTS HP's GCIMS products. vanced and most secure the building. The HP LaserJet PLUS The Design Systems laboratory ofits kind. AAHL employees are pro printer from the Boise Di Group (DSG) has new The lab, which opened tected from viruses by spe vision can produce a full introductions in its this April, helps veterinari cial equipment and protec page ofhigher-resolution DesignCenter Series that ans prevent exotic (foreign) tive clothing. Everyone graphiCS and has added includes both mechanical diseases from spreading must change clothes com memory (512 Kbytes). and electrical computer through herds ofAustralian pletely upon entering the Users may download up to aided engineering (CAE) livestock. This is important lab, and shower upon leav 32 fonts into the printer's products. The Design for the country, which ex ing the lab. Showers are memory.... A physician at Center ME Series 50 is a ports $4.0 billion ofanimal also required when moving a remote location is now complete system ofme products annually ($1.4 bil between certain parts ofthe able to access information chanical CAE products lion ofbeef& lamb, mostly building. All clothing worn about a patient from the running on the HP 9000 to the U.S. and Japan). inside is laundered within hospital's HP critical-care Model 550. It provides de Specialists at the lab lab walls. network (HP Care-Net), us sign solutions - based on diagnose suspected exotic The network ofHP 1000 ing software that runs on either interactive solid or disease outbreaks and train A900 series computers the HP Touchscreen II per 3-D geometric modeling veterinarians how to recog plays a major role in all as sonal computer. The com for the entire process of nize them. The scientists pects ofAAHL's operations. plete station, from the Wal product development and conduct basic research and The computers controllabo tham Division, is named can be configured for a develop and test vaccines. ratory instruments, run the HPCareView. user's particular needs. The lab is a setofairtight security system and collect The HP ColorPro eight Also new are two CAE sys rooms, built one inside scientific data. pen plotter from the San tems for logiC design cap Diego Division, designed ture and verification: the for business people need HP Logic DesignStation ing graphiCS for reports (based on the HP 9000 and overheads, was intro Series 300) and the HP duced wi th more than 100 Personal Logic Design software packages. It in Station (using either the terfaces with most PCs ... HP Vectra or IBM PC-AT).

22 MEASURE

www.HPARCHIVE.com Philippe tours principal facilities For four days this Septem shows him a silicon wafer ber. Prince Philippe ofBel that will become tiny indi gium paid a quiet visit to HP vidual chips like the one facilities on the West Coast Prince Philippe is holding. as part ofa 10-day firsthand In tours ofHP Labs, the introduction to U.S. high Personal Office Computer technology. Division. and the corporate In Corvallis, Oregon, the computing center in the prince (left) and his aide de BayArea, the 25-year-old camp. Colonel Guy Mertens. prince learned how HP de saw how computer-aided velops and uses state-of-the design systems produce art electronic products. plotted outlines for inte grated circuits. Tim Wil liams (right), R&D manager for the Handheld Computer and Calculator Operation,

GUEG~ WHAT ~ At-JO-n-\ER CHANGE (~ """[l1E ORGAN~~AT(O~AL CHART.. o~~~,~~

November-December 1985 23

www.HPARCHIVE.com PARTING SHOT

Dakin care of business HP is doing its part to keep the world stocked with teddy bears. R. Dakin & Company. worldwide manufacturerof stuffed animals and dolls, uses an HP 3000Series 42 for inventory control in its manufacturingfacility in Lindsay, California. BeauWeill, vice president ofmanufacturing, says it used to take four Dakin employees two and a half weeks to plan raw material requirementsand inventory usage. By the time the infor mation was ready to use. it wasn't timely. "The HP 3000gives us more lead time, allows us to decrease inventory and helps ensure the world has enough teddybears to go around," says Beau. Dakin took bids from 13 suppliers when purchasing the manufacturing system, Beau said. "After a careful. laborious look at what was available. we chose the HP product, largely because it could handle multiple inventorylocations." Dakin was founded in 1955 as a distributor ofim ported handcraftedshot guns and sportinggoods. and entered the toy market in 1957.

MOVED LAT1~r;y? CHANGE OF ADDRESS SHOULD BE REPORTED TO YOUR PERSONNEL DEPARTMENT.

Fliiil HEWLETT BulkRate a:~ PACKARD U.S. Postage POBox 10301 Paid Palo Alto, California 94303-0890 Hewlett-Packard G2- 0 142~3 Company KE.N ETH L MACY 40~ MEAOO~ JIvE BOULDER C tcK, CA 95006