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Portland's Father & Son Race Team

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Portland's Father & Son Race Team - Portland’s Father & Son Race Team - 2013 The transition year from Pro Race Karts to Formula Race Cars! Exciting Brand Image Traveling the West Coast National Media Coverage Brand Loyal Fan Base Best Marketing ROI Exciting Hi-Tech Brand Nothing grabs people’s attention and passion the way race cars do. This is especially true with the exotic hi-tech formula racing machines employed by WORD Racing. The sights & sounds of modern day racing machines are truly amazing and captivating. They are an excellent opportunity to build your brand image and attract a loyal customer base. In 2012 we raced the International TaG 2-cycle Pro Kart class. In 2013 we will continue in that class and enter the 115 mph shifter kart class, as well as test days in the 160 mph Pro Mazda formula race car - part of the Mazda Road to Indy driver development program. Shifter Kart (SKUSA ProKart S2) • Top Speed: 115 mph • Zero to 60 mph: 4 seconds • Weight: 385 lbs with driver • Cornering Force: 3+ G’s • 6-speed sequential gear box Pro Formula Mazda (Star Mazda) • Top Speed: 160 mph • Zero to 60 mph: 2.8 seconds • Weight: 1335 lbs with driver • Cornering Force: 3+ G’s • 6-speed sequential gear box • 260 horsepower Mazda rotary Affluent Demographics Road Racing attracts a more affluent, and better educated fan than other forms of motorsport. • Early adopters of innovation and technology • Well-educated adults with greater discretionary income • More brand loyal than average consumer • Heavy consumers of TV, print, and radio media • 1 in 5 U.S. adults are INDYCAR fans • Average income for respondents is over $70,000, 27% have incomes exceeding $100,000. • 58% are married. Average household size is 2.6 • The median age is 36.5 years with 64% falling between the ages of 24 and 44. • 60% are college graduates. Of those 13% hold post graduate degrees. • The male to female ratio among spectators is typically 69% male, 31% female *Information from Goodyear, ALMS, and SCCA reports, and 2011 INDYCAR demographics WORD Racing - Copyright © 2012, All Rights Reserved Page 1 About the Drivers Ethan first started driving Karts, and obtained his racing license, when he was only 10 years old. When taking the Kart Racing School at Pat’s Acres in 2007, Ethan’s instructor said he was one of the fastest kids ever to attend the school (at that age). In 2010, Ethan moved up from the Cadet class to the much faster TaG Jr. class. Randy (Ethan’s Dad) having previosly road-raced motorcycles at a semi-pro level, decided to join Ethan on the track and raced a couple of 2010 TaG Sr. events. In 2011, Ethan moved into the TaG Sr. division and now Father & Son are able to race together at the same time as a team. In 2012, team WORD Racing had a breakthrough year and experienced their best results ever, racing throughout Oregon and Washington. • 2012 NW ProKart Challenge Championship: Ethan 1st overall, Randy tied for 2nd overall • 2012 Oregon State Karting Championship Series: Randy 1st overall, Ethan 2nd overall • 2012 Northwest Gold Cup Championship: Ethan 3rd overall, Randy 6th overall • Ethan: Three 1st place finishes, and seven 2nd place finishes in 2012 • Randy: Six 1st place finishes, and four 2nd place finishes in 2012 2013 plans include National ProKart events in California, Arizona, and/or Las Vegas (in addition to our regular schedule in Oregon & Washington). 2013 will also see our first tests in a Pro Formula Mazda car with a professional race team in California. WORD Racing - Copyright © 2012, All Rights Reserved Page 2 Career Path & Team Benefits 2013 Premier class of the SKUSA ProKart series - S2/S4 Shifter Karts • Branding on race karts, uniforms, safety suits, and trailer of Word Racing – one of the top teams in the Northwest and winner of two championships in 2012 • Live events in Oregon, and Washington. Also in California, Utah, Arizona, and/or Las Vegas • Coverage in International media sources eKartingNews (online 300,000+ impressions per month), and Go Racing (print 10,000 copies monthly circulation and online 60,000 page views per month) • Local news media (print, online, and TV) • Social media, website, and press releases Test days in Pro Formula Mazda race car (or FS2.0, as shown in picture below) • On-car branding car wrap with logos prominently on front & side of professionally prepared car fully supported by top engineers, mechanics, and coaching • Media rights • Video of event, including on-board HD camera • Coverage in international media sources eFormulaCarNews (and eKartingNews). Additional online coverage on Formula Speed, and Mazda Racing websites, Facebook pages, and press releases • Local news media • Word Racing website, YouTube, Facebook, and press release WORD Racing - Copyright © 2012, All Rights Reserved Page 3 Career Path & Team Benefits continued 2014 Formula Car Challenge Pro Mazda (or FS2.0) • West Coast 12 race series on tracks in California, and Portland’s own Portland International Raceway • Premier double-header event in Sonoma, California in conjunction with the Indy Car Series • Up to 100,000 live spectators • Hospitality tent, fan appreciation autograph session, and promotional material handouts • National television coverage (ESPN, SpeedTV, Fox Sports Network, Infinity, and/or ABC) • International media coverage (magazines, internet, TV, video streaming) • Local news (print and TV) • Magazines, social media, press releases, photo/video distribution, and related websites • Full team branding on car, driver’s suits, team uniforms, banners, hospitality tent, support vehicles, and media • Title rights, and media rights • On site visits from race team (potentially with car, depending on dates) coordinated with special promotion events for customers or staff • Optional corporate party for staff and/or B2B relations at local kart racing facility with reserved use of karts & track, plus a shifter-kart demonstration run by Word Racing drivers • Hospitality, business meeting, and race viewing opportunity at Portland event Formula Car Challenge (FCC) marketing notes • Partnership with GoPro to generate and distribute four programs about the series on the GoPro network (over 32,000 views in less than one month, on the first release) • Series partners with additional marketing campaigns include Goodyear, Mazda USA, MAZDASPEED Motorsports Development, Red Line Oil, Moses Smith Racing, Star Race Cars, World Speed Inc, GoPro, and NASA Pro Racing • Series generates pre and post press releases for each event (over 15,000 subscribers). The average-click through rate for a Sports and Recreation web based emails is 3.7%. The FCC click-through rate is currently 20.4%. Press releases are also picked up and redistributed by racing news outlets such as Motorsport.com, eFormulaCarNews.com, RACER, ESPN, Auto- Channel, and SpeedTV.com. Average traffic for FCC is 6000 unique visitors per month, and over 150,000 page views per year. WORD Racing - Copyright © 2012, All Rights Reserved Page 4 Career Path & Team Benefits continued 2015 National Star Mazda Championship presented by Goodyear • Same 160+mph Pro Mazda Formula car as in 2014, but on a much larger national circuit, and part of the Mazda Road to Indy program • A nationally televised series that travels with the popular IZOD Indy Car series and acts as a support series at the Indy Car events. • Reach millions of live spectators across the country as well as a huge international television audience. • Same full team branding as 2014 and the same benefits & entitlements but on a much larger scale as part of the Indy Car series • Benefits also include being part of the IZOD Indy Car media & PR package Contact Information WORD Racing Team - PO Box 1775 - Fairview, OR 97024 Web Site: www.wordracing.com E-mail: [email protected] Phone: (503) 869-4970 WORD Racing - Copyright © 2012, All Rights Reserved Page 5.
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