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Quicklet-On-Gary-Vaynerchuks-Crush Table Of Contents Table Of Contents 1 About The Publisher 4 About The Author 5 Quicklet: Gary Veynerchuk’s Crush It! 6 . Copyright © 2012-Present. Hyperink Inc. The standard legal stuff: All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from Hyperink Inc., except for brief excerpts in reviews or analysis. Our note: Please don't make copies of this book. We work hard to provide the highest quality content possible - and we share a lot of it for free on our sites - but these books are how we support our authors and the whole enterprise. You're welcome to borrow (reasonable) pieces of it as needed, as long as you give us credit. Thanks! The Hyperink Team Disclaimer This ebook provides information that you read and use at your own risk. We do not take responsibility for any misfortune that may happen, either directly or indirectly, from reading and applying the information contained and/or referenced in this ebook. This Quicklet, Best Book, and Hyperink are not affiliated with or sponsored by the original work or its author or publisher(s). This Quicklet and Best Book are intended to provide educational commentary and analysis about the original work, but this Quicklet and Best Book are not endorsed by the author or publisher(s) of the original work. Thanks for understanding. Good luck! www.hyperink.com. 2 CHECK OUT MORE TITLES FROM HYPERINK! Quicklet - Me Talk Pretty One Day $2.99 BUY NOW Quicklet - Born to Run $2.99 BUY NOW Quicklet On Too Big To Fail $2.99 BUY NOW www.hyperink.com. 3 About The Publisher Hyperink is the easiest way for anyone to publish a beautiful, high-quality book. We work closely with subject matter experts to create each book. We cover topics ranging from higher education to job recruiting, from Android apps marketing to barefoot running. If you have interesting knowledge that people are willing to pay for, especially if you've already produced content on the topic, please reach out to us! There's no writing required and it's a unique opportunity to build your own brand and earn royalties. Hyperink is based in SF and actively hiring people who want to shape publishing's future. Email us if you'd like to meet our team! www.hyperink.com. 4 About The Author Millie Lapidario is a writer, editor, traveler, raw foodie and decoupage artist. She recently published an eBook for Hyperink called How To Get An Expat Job in China. Her work has appeared in the San Francisco legal newspaper The Recorder, The Daytona Beach News-Journal, and The San Francisco Chronicle’s Millie Lapidario entertainment publication 96 Hours. She holds a B.A. in Ethnic Studies and a B.A. in Mass Communications from the University of California, Berkeley. In 2003, she learned from some of the country’s top storytelling gurus during her reporting fellowship at the Poynter Institute of Media Studies in St. Petersburg, Florida. www.hyperink.com. 5 Quicklet: Gary Veynerchuk’s Crush It! How “Crush It!” Became My Mantra www.hyperink.com. 6 How “Crush It!” Became My Mantra I still remember the moment this book beckoned me from the shelf. It was a chaotic time in my life. I was juggling working at a biotech company, planning a wedding, and tending to my senior dog, Chancho. I stressed out over everything, while knowing that none of it brought me closer to my dream. After every mind-numbing work day, I regretted ignoring my passion to write. Once I picked up Crush It!, I soon found myself sitting Indian-style at FedEx, like a bookworm at a library. What does it mean to live your passion? Gary writes: It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free. “I want that!” I thought. Once I read this passage, I didn’t want to waste any more time. I finished the book in a few days and have reread it a couple of times since then. (It’s only 142 pages and an easy read.) Gary writes that passion is contagious, and he’s right. I caught the Vayniac fever and quit my day job to devote all my time pursuing my writing career. These days, I’m hustling hard and very happy doing it. www.hyperink.com. 7 About The Author Gary Vaynerchuk is a 35-year-old bestselling author, branding consultant, social media expert, wine guru, video contributor to The Daily, and Internet celebrity. His loud, high-energy, no frills, down-to-earth personality and his tremendous success through social media have led to various labels: “the Social Media Sommelier,” “the Human Informercial,” “a one-man social network.” Time magazine reporter Joel Stein describes him as “more hyper than Emeril, more cheerful than Rachael Ray, more street than Bobby Flay and cockier than all of them combined” (Totally Uncorked). In Crush It!, Gary says his story “is in some ways the most common immigrant-makes-good story ever told.” Born in Belarus in 1975, Gary moved with his family to New Jersey at the age of three and spent his early adult years working at his dad’s liquor store. He dreamed about becoming “the Emeril of wine,” according to an interview with Obsessed TV with Samantha Ettus, a show he co-created. In 1997, he launched Winelibrary.com and grew the business from $3 million to $45 million in 2005. Once he began posting video blogs on Wine Library TV in 2006, his online popularity skyrocketed. A year later, he appeared on Late Night with Conan O’Brien. And from there, the TV appearances, news stories, radio interviews didn’t stop. By 2009, his Wine Library TV audience had grown to 90,000 viewers per episode. He created an iPhone app called Daily Grape in 2011, which allows users to watch his wine show, add featured wines to their wish lists, and order wine. These days, he and his brother AJ Vaynerchuk run a brand consulting agency called VaynerMedia in New York. www.hyperink.com. 8 Background On The Book Crush It! was a bestseller in The New York Times and The Wall Street Journal in the fall of 2009. It is the first of a seven-figure, ten-book deal with HarperStudio, signed in 2009. Gary Vaynerchuk tells the story of how he landed the book deal in a 2009 interview with ABC News Radio. After posting videos of himself talking about business development on his personal website in the fall of 2007, he began speaking at tech conferences about social media. His speech at a Web 2.0 Expo was the catalyst. “By the time I got off-stage, I had four separate emails from publishers offering me a book deal,” he said. “And that’s where the negotiations began.” An insightful interviewer, Steven Kurutz of the online magazine Speakeasy caught Gary in between trips during his 2009 book tour. Kurutz points out “You’re such a passionate advocate for Web 2.0, but isn’t a book tour an old-media strategy?” The author responds with a classic-Garyvee, everyman’s metaphor: Absolutely. To me, everybody looks at social media as the salt and pepper and the traditional bookstore appearance as the steak. I’m the reverse. The social media is the steak but I still do book tour as the salt and pepper. There’s enormous value in doing both. www.hyperink.com. 9 A Brief Summary Of Crush It! Why NOW Is The Time To Cash In On Your Passion Crush It! is a 142-page call to action to do what you love by capitalizing on the Internet. By building brand equity through social media, all hardworking, passionate people have the opportunity to drastically change their lives and make a living doing what makes them happy. “Any topic can be turned into a profitable, sustainable social-media-driven business,” he writes. Throughout the book, Gary stresses that anyone willing to hustle and take advantage of the social networking tools on the Internet can become successful. “Passion is contagious,” he writes. And by using the Internet to make the world listen to you, you’ll eventually build a following and connect with the right people. In his first chapter, he puts it simply: social media = business. period. After briefly illustrating the possibilities of the Internet as a venue, Gary tells his personal story. He describes how he built his personal brand as “the wine guy” through posting video blogs on Wine Library TV from 2006 to 2011. “Authenticity is key,” he writes. “I know there are people out there who think I’m a jerk with my Jets spit bucket, my table littered with toys, and my colorful language. I’m loud, I’m over the top, I’m hyper. But I am who I am. I’m for real, and overall people like that.” In two chapters, he offers specific guides on building your online presence: from how to create great content and choose your medium, to explaining blog platforms like WordPress and Tumblr and other social media tools like Twitter, Flickr, YouTube, Viddler, and Ustream.tv.
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