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Aplicación De Marketing Electrónico Utilizando Phplist UNIVERSIDAD NACIONAL AUTÓNOMA DE NICARAGUA, MANAGUA RECINTO UNIVERSITARIO RUBEN DARIO FACULTAD DE CIENCIAS E INGENIERÍA. DEPARTAMENTO DE COMPUTACIÓN Seminario de graduación para optar al título de Licenciatura en Ciencias de la Computación. Tema: E-Marketing Subtema: Aplicación para el envío masivo de correo electrónico utilizando PhpList para la empresa COMVARSA en ciudad de Managua, año 2015. Autores: Br. Marjorie Lissbeth Jarquín González. Br. Darling Margine Blandón Jaime. Br. Yustin Pavel Álvarez Barrios. Tutor: MSc. Santiago Ramón Ríos Baca. Fecha: 08/10/2015 UNIVERSIDAD NACIONAL AUTÓNOMA DE NICARAGUA, MANAGUA RECINTO UNIVERSITARIO RUBEN DARIO FACULTAD DE CIENCIAS E INGENIERÍA. DEPARTAMENTO DE COMPUTACIÓN Seminario de graduación para optar al título de Licenciatura en Ciencias de la Computación. Tema: E-Marketing Subtema: Aplicación para el envío masivo de correo electrónico utilizando PhpList para la empresa COMVARSA en ciudad de Managua, año 2015. Autores: Br. Marjorie Lissbeth Jarquín González. Br. Darling Margine Blandón Jaime. Br. Yustin Pavel Álvarez Barrios. Tutor: MSc. Santiago Ramón Ríos Baca. Fecha: 08/10/2015 INDICE I. Resumen .................................................................................................................................... 11 II. Introducción .............................................................................................................................. 12 III. Antecedentes ............................................................................................................................ 13 IV. Justificación ............................................................................................................................... 14 V. Planteamiento del problema .................................................................................................... 15 VI. Objetivos ................................................................................................................................... 16 VII. Marco teórico ............................................................................................................................ 17 7.1 Marketing Electrónico .................................................................................................... 17 7.1.1 ¿Qué es marketing electrónico? .......................................................................... 17 7.1.2 Ventajas del marketing electrónico ...................................................................... 17 7.1.3 Algunas herramientas de marketing electrónico. .............................................. 18 7.1.4 Tipos de marketing electrónico ............................................................................ 19 7.2 PHP .................................................................................................................................. 21 7.2.1 Historia ..................................................................................................................... 23 7.3 HTML ................................................................................................................................ 23 7.3.1 ¿Qué es HTML? ..................................................................................................... 24 7.4 CSS .................................................................................................................................. 24 7.5 Base de datos ................................................................................................................. 25 7.5.1 Gestor de base de datos ....................................................................................... 25 7.6 MySQL ............................................................................................................................. 26 7.7 Aplicación web ................................................................................................................ 28 7.8 Web .................................................................................................................................. 29 7.9 Dominio ............................................................................................................................ 30 7.10 Navegador Web .............................................................................................................. 31 7.11 Correo .............................................................................................................................. 32 7.12 Lista .................................................................................................................................. 32 7.13 Herramientas de desarrollo........................................................................................... 33 7.13.1 FileZilla ..................................................................................................................... 33 7.13.1.1 Características .................................................................................................... 33 7.13.2 Adobe Dreamweaver ............................................................................................. 34 7.13.3 PhpList ..................................................................................................................... 35 7.13.3.1 Historia ................................................................................................................. 35 7.13.4 Adobe Photoshop ................................................................................................... 36 7.13.5 ArgoUML .................................................................................................................. 37 7.14 Modelo de calidad de McCall ....................................................................................... 38 7.15 COMVARSA .................................................................................................................... 44 7.15.1 Misión ....................................................................................................................... 45 7.15.2 Visión ........................................................................................................................ 45 VIII. Diseño Metodológico ................................................................................................................ 46 8.1 Tipo de estudio ............................................................................................................... 46 8.2 Población y muestra ...................................................................................................... 46 8.3 Métodos y técnicas de recolección de datos ............................................................. 46 8.4 Herramientas utilizadas para el desarrollo de la aplicación. ................................... 47 8.5 Procedimiento para la recolección de datos .............................................................. 47 IX. Análisis de resultados ................................................................................................................ 48 9.1. Formato de entrevista .................................................................................................... 49 9.2. Diagramas de casos de uso ......................................................................................... 50 9.3. Interfaz de la aplicación ................................................................................................. 65 9.4. Evaluación de la aplicación MassEmail. ..................................................................... 71 9.5. Estudio de Factibilidad................................................................................................... 73 X. Cronograma de trabajo ............................................................................................................. 78 XI. Conclusiones ............................................................................................................................. 79 XII. Recomendaciones ..................................................................................................................... 80 XIII. Bibliografía ................................................................................................................................ 81 XIV. Web grafía ................................................................................................................................. 82 XV. Anexos ....................................................................................................................................... 84 Índice de Figuras Figura 1: Servidor Web ......................................................................................... 29 Figura 2: Los pilares de la Web(Mora, 2012) ........................................................ 30 Figura 3: Navegadores de internet ........................................................................ 32 Figura 4: Empresa COMVARSA ........................................................................... 44 Figura 5- Diagramas de Casos de Usos ............................................................... 50 Dedicatoria Dedico este trabajo: A Dios Todopoderoso por su amor infinito, por darme la sabiduría, perseverancia y paciencia para lograr esta meta en mi vida. A mis padres Audilio José Jarquín Largaespada y Enma Esperanza González González por su apoyo incondicional, por sus esfuerzos y sacrificios. A mis tías (QEPD) Ana María, Ángela María y Rosa González Plata, por ser los tesoros que ahora conservo en
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