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BEEKEEPING ENTREPRENEURS EXPAND Into Selling MEAD AMMA AMERICAN MEAD MAKER Issue 14.1 - Spring 2014

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BEEKEEPING ENTREPRENEURS EXPAND Into Selling MEAD AMMA AMERICAN MEAD MAKER Issue 14.1 - Spring 2014 AMERICAN MEAD MAKER THE JOURNAL OF THE AMERICAN MEAD MAKERS ASSOCIATION ISSUE 14.1 - SPRING 2014 MEAD LEGISLATION A MEAD INDUstrY Milestone COLD HOUSE, WARM Starter UC DAVIS MEAD MAKING COURSE THE First OF ITS KIND BEEKEEPING ENTREPRENEURS EXPAND INTO SELLING MEAD AMMA AMERICAN MEAD MAKER Issue 14.1 - Spring 2014 FEATURES 06 BEE THINKING & MEAD MARKET Beekeeping Entrepreneurs 10 Expand into Mead ASK THE ATTORNY 06 WITH CARY GREENE How to navigate the label 24 14 approval process COLD HOUSE, WARM STARTER Fermenting in 16 winter weather A MEAD INDUSTRY 20 MILESTONE The Mead Superstore and Tasting Room at Kookoolan World 18 Meadery NOSING MEAD IN THE COLUMNS “OTHER” GLASS A neat new drinking 3 LETTER FROM THE editor vessel 20 LETTER FROM THE PRESIDENT MEAD MAKERS 4 SHORT COURSE AT UC DAVIS MEAD LEGISLATION UPDATE 12 The first of its kind 13 ASK A MEADMAKER: 7C’S 24 EXPERT PAIRING 28 AMMA MEAD INdustry REPORT ADVICE by Chrissie Manion 34 AMMA BOARD OF DIRECTORS Zaerpoor 35 AMMA MEADERY LIST 2 | MEADMAKERS.ORG AMMA | 3 AMMA AMMA AMERICAN MEAD MAKER Issue 14.1 - Spring 2014 EDITOR LETTER FROM THE EDITOR Jeff Herbert LETTER FROM THE PRESIDENT [email protected] Jeff has been working as a Wildland and Structure Fire Fighter/Paramedic since 1999. He is a founding If you are a regular reader of American Mead Maker I am sittiing here enjoying a large annual meeting. It was well attended al mead member of AMMA and has owned and operated Su- you may have noticed that we skipped a season in the glass of Perry and pondering the by professional and amateur mead makers have perstition Meadery in Prescott, Arizona since 2012. chronology of our quarterly journal. In order to be more events of the last year. It is hard to makers alike. The University taped already signed in step with the time we publish in, this is the Spring believe it has been 11 months since the entire event and tell us it will be on as speakers. ART DIRECTOR 2014 issue. Just as the mead maker often adapts his or the last Annual Business Meeting. available online soon for a small fee. You can expect to see more about her production practices to perfect a certain batch, we At that first meeting the industry this event over the next couple of Paul V. Reiss adjusted the seasons. Spring 2014 is our most compre- came together in surprising numbers Following the Short Course we re- months. [email protected] hensive issue to date. We have advice from Ricky Klein of and officially formed the American ceived our first Lifetime Membership Paul runs a small multi-disciplinary design com- Groenfell Meadery on an aspect of cold weather mead Mead Makers Association. The from Darrel Corti of Corti Brothers, On a personal note I want to extend pany in Boston. He also manages Meadist.com, a making. AMMA’s President Chris Webber provides his media has taken notice by writing Grocers and Wine Merchants in my most sincere thanks and appre- mead-centric blog focused on expanding the appre- first address and contributed an excellent summary of many articles about the growth of Sacramento, CA . He also included ciation to everyone who has spent ciation of modern meadmaking. the Mead Maker’s Short Course where he spoke a few our industry bringing attention to a generous donation for our Legis- countless hours and resources in the weeks ago at UC Davis. Chrissie Manion Zaerpoor is more than a dozen new meaderies. lative Committee. Mr Corti was one cause of the Association. To Chris- CONTRIBUTING EDITOR back with expert mead and food pairing suggestions. of the speakers for the Mead Mak- sie, for her abundant passion and Chrissie Manion Zaerpoor During the ensuing months the ers Short Course and clearly a huge energy leading the Legislative Com- [email protected] We also introduce AMMA’s legal council, Cary Greene, Legislative Committee, led by Chris- supporter of the mead industry. mittee and to Jeff Herbert (Supersti- Chrissie has been making mead since 1997. After 13 who is ready to answer your legal questions in fu- sie Zaerpoor (Kookoolan World tion Meadery, Prescott, AZ) for the years at Intel Corporation as an engineer and engi- ture issues of our journal. After more than a year Meadery, Yamhill, OR) met sever- All in all an phenominal and hours he and his team commited neering manager, she now owns Kookoolan Farms of collecting data from 2012 and 2013, AMMA pres- al times to formulate a defitinion productive first year. to creating what I believe is one of and Kookoolan World Meadery in Yamhill, Oregon. ents the first annual report tracking the mead indus- of mead, draft a letter to the TTB the best industry newsletters avail- try. I am sure you will be pleased with the results. requesting they adopt this defitin- Looking to the future, in less than a able. And finally, to my wife, Cher- ASSISTANT EDITOR tion and retained Cary Greene of month we will have our 2nd Annual yl, who is not only the Association All of this and more awaits you in this fantastic issue, Davis, Wright, Tremaine to take Business Meeting in conjunction with Treasurer, she is a voice of reason, Jennifer Herbert and just in time for the 2014 AMMA annual meet- our voice to the regulating body. the Mazer Cup International Mead a source of motivation and way [email protected] ing and of course the world’s largest commercial For several months many of the Competition. A great cause to cele- too often a shoulder to cry on and Jennifer Herbert owns a Health and Safety consul- mead competition, the Mazer Cup International. leaders in the industry worked with brate our making it through anoth- fountain of strength when needed. tant business with several clients; and owns and the newly formed Honey and Pol- er year. All are welcome to attend, manages Superstition Meadery in Prescott, Arizona. As I tip back a glass of Grenache/Syrah py- lination Center at UC Davis to help however , I must remind everyone I also want to thank all the Asso- ment, I would like to offer a toast to you create the first of its kind Mead that only members in good standing ciation members for their sup- MEMBER SERVICES and your mead making adventures. Makers Short Course, which took have the right to vote on issues be- port and belief in our cause. 6714 Lake Grove St SW place only a few weeks ago. The fore the Association so please submit Lakewood, WA 98499 See you in Boulder, course was the result of a conver- your dues in time for processing. 253.537.1050 Chris Webber sation between Frank Goldbeck We look forward to the Craft Bev- President American Mead [email protected] Jeff Herbert (Golden Coast Meadery, San Diego, erage Expo coming up this May 6-8 Makers Association CA) and Amina Harris, Director of in San Jose, CA. The Association is the Center, shortly before last years a partner in this event and sever- 4 | MEADMAKERS.ORG AMMA | 5 AMMA BEE THINKING & MEAD MARKET BEEKEEPING ENTREPRENEURS EXPAND INTO SELLING MEAD Matt Reed As we blogged about our home-built Bee Thinking & Mead Market hives, people from all over the coun- try began contacting us, interested in e are sometimes asked, buying hives. We realized that there by curious, slightly puz- was an untapped market for alterna- zled family and friends, tive hives so Matt built a website the how we got into bee- sales started. We named the busi- Wkeeping. To answer them we have ness Bee Thinking. Matt would work a romantic story that we tell, about well into the night constructing hives an exhausted bee found resting in in the garage, but was soon over- our kitchen that we fed honey to and whelmed. watched fly away. It’s a true story, but the deeper answer is: we both want- Soon we had a Portland-based mill ed to make a living doing something manufacturing for us, and in 2011 we could believe in. we rented our first retail/warehouse space in the Sellwood neighbor- We started beekeeping in 2008. Matt, hood. In 2012 we outgrew it, and my husband, inspired by the bee moved into our current location off found in our kitchen, wanted to start of Hawthorne boulevard, where we beekeeping, but as we did research sell beehives, beekeeping accessories, before we began the resounding honey, wax products, books, teach methods being urged upon us, mak- classes, and ship hives all over the ing use of chemicals, medications, world. It has given us tremendous and foundation, seemed counter satisfaction to spend our time and intuitive, illogical, and benefitting of working hours supplying beekeepers the keeper, not the bee. Wanting to with top-quality beekeeping supplies do things differently in our own back- and promoting bees and beekeeping BEE THINKING/MEAD MARKET yard and for our bees, Matt began as well as educating our community 1551 SE Poplar Ave building lesser-known hive types: regarding these vital pollinators. Portland, OR 97214 foundationless Kenyan top bar hives, Mon-Sat 10AM-6PM and Warre hives, in our garage. Sun 12PM-5PM 877-325-2221 www.beethinking.com www.meadmarket.com 6 | MEADMAKERS.ORG AMMA | 7 AMMA Wanting to expand our retail selection and awareness of hive by-products, we recently began selling mead and opened a sister business, Mead Market. We knew that many of our customers were buying bee hives in order to harvest their own honey to make mead which dovetailed with our own interest in mead, with my background being in wine.
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