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Webster Avenue Vision Plan

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Webster Avenue Vision Plan DEMOGRAPHICS & SPENDING DATA The following demographic data and retail spending information for the ¾ mile radius area indicated on the map highlight the significant opportunity for new retail and residential development along Webster Avenue. Unmet retail demand just from households in the corridor totals over $800 million. The high density of employees, students, and visitors in the area represent additional untapped retail spending potential. In a survey of FBIA employees, 57% of respondents buy food or eat out WEBSTER during the workday a few times weekly and 62% shop or run errands near work at least a few times per month. FBIA employees expressed particular preference for new restaurants, department stores, supermarkets, and home furnishing stores, retail sectors with over $300 million of unmet demand along Webster Avenue. 1 2 Webster Avenue Corridor 3/4 Mile AVENUE Population, 2011 93,854 Population Density (per square mile) 55,612 Total Employees 15,021 Total Graduate and Undergraduate Students 18,500 Total Visitors (per year) 4,000,000 Retail Spending (in millions of dollars) 3/4 Mile VISION Total Retail Sales Within Area $ 289.9 Total Retail Demand Within Area $ 1,093.5 Total Unmet Demand Within Area $ 803.6 Unmet Consumer Demand (in millions of dollars) 3/4 Mile Food Service and Drinking Places $ 100.8 PLAN Department Stores $ 61.3 Building Material and Supply Dealers $ 53.8 Grocery Stores $ 40.5 Furniture and Home Furnishing Stores $ 18.5 Sporting Goods, Hobby, Book, Music Stores $ 18.5 Data sources: U.S. Census 2010, Nielsen SiteReports 2012 3 ACKNOWLEDGEMENTS & PARTICIPANTS PUBLIC AGENCIES FOUR BRONX INSTITUTIONS ALLIANCE Office of the Mayor, City of New York Fordham University Department of City Planning Montefiore Medical Center Department of Housing Preservation & The New York Botanical Garden Development Wildlife Conservation Society - Bronx Zoo Department of Parks & Recreation BUSINESSES & BUSINESS ORGANIZATIONS Department of Small Business Services Allen Cleaners & Laundromat Department of Transportation E. 204th Street / Bainbridge Avenue Merchants Metropolitan Transit Authority Association Metro-North Railroad Fordham Road Business Improvement District New York City Transit Jerome-Gun Hill Business Improvement District ELECTED OFFICIALS Webster Wallpaper 4 5 Bronx Borough President Rubén Díaz, Jr. COMMUNITY ORGANIZATIONS US Congressman Joseph Crowley Academy of Mount Saint Ursula US Congressman Eliot L. Engel Bedford Mosholu Community Association US Congressman José E. Serrano Bronx Community Board 7 NYS Senator Jeffrey D. Klein Bronx Cooperative Development Initiative NYS Senator Gustavo Rivera Mosholu Preservation Corporation NYS Assemblyman Jeffrey Dinowitz Northwest Bronx Community & Clergy Coalition NYS Assemblyman Mark Gjonaj Part of the Solution NYS Assemblyman José Rivera NYC Council Member G. Oliver Koppell NYC Council Member Joel Rivera For more information, please visit www.nycedc.com/webstervision REAL ESTATE PROFESSIONALS Ariel Property Advisors or email [email protected] Eastern Consolidated Fordham Bedford Housing Corporation 6 7 Keller Williams Realty L + M Development Partners IMAGE CREDITS: (1) The New York Botanical Garden; (2) Fordham University; (3) Montefiore Medical Center;(4) Julie Larsen Maher © WCS; (5) Adi Talwar; (6) New York City Department of Transportation; (7) The New York Botanical Massey Knakal Simone Development Companies Garden; (cover image) Patrick Hess, NYCEDC OFFICE OF THE MAYOR Montefiore Medical Center E. Gun Hill Rd 9 M s iu 8 ad r ile 6 m /4 3 NORWOOD 1 E. 204th St 7 Mosholu Pkwy Lehman Bedford Park Blvd College 5 8 VISION STATEMENT WEBSTER AVENUE ASSETS & CONTEXT G GOALS7 & RECOMMENDATIONS Webster Avenue is a major thoroughfare in the Bronx, extending from the neighbor- The neighborhoods of Fordham, Bedford Park, and Norwood are home to over 100,000 hoods of Melrose to Woodlawn. This vision plan focuses on the approximately 1.5-mile 6residents6 and 7,000 Fordham University students. FBIA employs over 15,000 people, long section between Fordham Road and Gun Hill Road, where a convergence of City 5 draws more than 4 million visitors annually, and cultivates partnerships like the Bronx initiatives and private investment is poised to transform Webster Avenue into a vibrant BEDFORD Science Consortium to expand scientific research, education, and community engage- mixed-use district that serves the needs of culturally diverse neighborhoods and world- 3 4 ment. The area has over 350 acres of parks and open space, and the introduction G PARK class institutions. 5 4 2 of Select Bus Service along Webster Avenue will improve access to commercial and Jerome Ave G At the request of the Four Bronx Institutions Alliance (FBIA) – Fordham University, Montefiore employment centers for 20,000 daily passengers. E. Gun Hill Rd 9 M Pkwy River Bronx Montefiore Medical Center, The New York Botanical Garden, and the WCS’s Bronx Zoo Medical Center 1 Community input throughout theWhite Plains Rd visioning process emphasized supporting business – and in collaboration with community stakeholders, the Mayor’s Office and the City of 3 development, a greater diversity and quality of retail, and more mixed-income housing New York, the New York City Economic Development Corporation (NYCEDC) facilitated 4 options along Webster Avenue. Although there are no City-owned development a targeted planning process to re-ignite Webster Avenue as a neighborhood “main 2 3 M parcels, we seek to further strengthen connections between the neighborhood centers s street,” capitalizing on its proximity to the anchor institutions and a 2011 rezoning iu G 2 8 and existing assets — and to attract new commercial and residential development that ad The that projects 430,000 square feet of new commercial development and more than r Grand Concourse 1 meets the needs of local residents, employees, entrepreneurs, students, and visitors. le New York 950 additional residential units. Together, we envision Webster Avenue as a place i 2 6 To realize this vision for Webster Avenue, the City will partner with FBIA and local m Botanical where people live, work, shop, and enjoy unique cultural experiences – and a hub /4 Southern Blvd stakeholders to implement the following recommendations. for entrepreneurs, researchers, and students to foster new businesses and academic 3 1 Fordham Garden NORWOOD Support Business Developments and Local Entrepreneurship collaborations. 1 University u M 1 ▪ Establish a businessi incubator and low-interest loan fund to help local residents ad 1 3 successfully launch r businesses that serve retail and institutional needs and create E. 204th St 7 ile NEIGHBORHOOD CENTERS Mosholu Pkwy jobs. m Lehman FORDHAM /4 Bedford Park Blvd ▪ Develop3 a local purchasing pilot program that facilitates existing business The Webster Avenue corridor links together four distinct neighborhood centers, where College 5 8 active commercial streets meet Webster Avenue. Characterized by local and development to serve retail and institutional needs. G 7 destination retail, transit options, notable landmarks, and active business and E. Fordham Rd Create Destinations and Enhance Neighborhood Centers community networks, each neighborhood center serves as a pedestrian-friendly hub 6 6 for its surrounding community. With rich histories and bright futures ahead, these ▪ Engage in catalytic, mixed-use development opportunities, especially around the BELMONT5 neighborhood centers. neighborhood centers are essential building blocks in the continued transformation of BEDFORD Webster Avenue. PARK 3 4 2 ▪ Strengthen the capacity of locally-based organization(s) to implement a retail G 2 recruitment strategy and spearhead future revitalization efforts. 5 4 Arthur Ave Gun Hill Road Jerome Ave G Continue to market FRESH financial and zoning incentives to support new and ▪ Gun Hill Road and Webster Avenue intersect at the eastern gateway to Montefiore’s M Pkwy River Bronx 1 White Plains Rd improved supermarkets that expand local food access. Moses Campus, integrated into the fabric of the Norwood neighborhood and its diverse 3 Wildlife▪ Promote mixed-income housing in the Webster Avenue corridor by marketing the housing stock of century-old Tudor-style homes and multi-family buildings. This inter- 4 area to property owners, real estate brokers, and developers. section is on the upswing, especially with attention from the more than 200- member 2 3 Conservation Society - Jerome-Gun Hill Business Improvement District. The Bronx River Parkway and Williams G 2 The Bronx ZooImprove Pedestrian Connection and Mobility Bridge Metro-North station connect the area to the local highway network, Manhattan, Grand Concourse 1 New York ▪ Implement streetscape improvements, after further community review, as part of and Westchester County. 2 the Webster Avenue Select Bus Service project. Southern Blvd Botanical E. 204th Street 1 Fordham Garden In the center of Norwood, Webster Avenue and E. 204th Street is a vibrant commercial 1 University s ASSETS & RECENT PROJECTS PIPELINE PROJECTS M iu th d PUBLIC SPACE PUBLIC SPACE intersection with a rich variety of shops, restaurants, and services. The growing E. 204 EAST ra PUBLIC SPACE 1 3 e Street/Bainbridge Avenue Merchants Association includes national and regional chains, TREMONT il 1 Rose Hill Park 3 Fordham Plaza 3 Fordham Plaza as well as locally-owned businesses, ranging from ethnically diverse markets to cafes 4 m FORDHAM 3/ 2 and lounges. The area has seen significant development activity since
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