FLATBUSH – DITMAS PARK BROOKLYN Commercial District Needs Assessment
COMMERCIAL DISTRICT NEEDS ASSESSMENT
in partnership Flatbush Development Corporation with ABOUT FLATBUSH – DITMAS PARK Background
Avenue NYC is a competitive grant program created by the NYC Located in Central Brooklyn, Flatbush – Ditmas Park is a vibrant and diverse neighborhood with Department of Small Business a strong sense of community. Many of the borough’s most celebrated institutions – including Services to fund and build the Prospect Park, the Brooklyn Botanic Garden, Kings Theatre, and Brooklyn College – call the capacity of community-based neighborhood home and offer numerous cultural and recreational opportunities. The built development organizations to execute commercial revitalization environment consists of a unique mix of multi-story apartment buildings interspersed with initiatives. Avenue NYC is funded large, single-family homes, leading many to refer to the area as a “suburb in the city.” The through the U.S. Department of neighborhood’s southern edge is part of the Fiske Terrace–Midwood Park Historic District, best Housing and Urban Development’s Community Development Block known for its Victorian-style mansions and tree-lined streets. The neighborhood is served by Grant (CDBG) Program, which multiple public transportation options including the B and Q subway lines, which provide direct targets investments in low- and connections to Coney Island to the south and Downtown Brooklyn and Manhattan to the north. moderate-income neighborhoods. Avenue NYC Commercial The history of Flatbush – Ditmas Park is defined by reinvention. In the 17th century, the neighborhood Revitalization grants provide transformed from a Dutch colonial settlement to an English territory before becoming a major multi-year commitments aimed at building the capacity of partner battleground site in the American Revolution. In subsequent years, the area was an independent organizations to better understand township until it was eventually incorporated into the City of New York in 1898. In the decades neighborhood needs, develop that followed, Flatbush – Ditmas Park experienced increased urbanization and integration with impactful programs, and sustain the city’s subway system, which resulted in dramatic demographic and socioeconomic changes. their work in the community for at least three years. Development slowed in the 1970s and 1980s, accompanied by rising crime, drug epidemics, and widespread disinvestment across the city, yet in recent decades community members The Commercial District Needs Assessment (CDNA) highlights a have banded together to reestablish their neighborhood as an exciting place to live, work, and neighborhood’s existing business play. Today, a dedicated network of residents, merchants, property owners, and nonprofits is landscape and consumer working collaboratively to reinvent the neighborhood once again, securing a future of equity and characteristics. opportunity for all who call Flatbush – Ditmas Park home. This CDNA features the Cortelyou Road, Newkirk The commercial district is composed of several dynamic corridors, each with its own style. Avenue, Foster Road, Coney Island Avenue, and Ocean Cortelyou Road offers a thriving culinary scene with restaurants, bars, and a weekly farmers Avenue commercial corridors market that attracts locals and visitors alike. Newkirk Avenue and Foster Avenue contain a in Flatbush– Ditmas Park, and wide range of essential services that cater to the needs of the community–from pharmacies was conducted in partnership with the Flatbush Development and florists to barbershops and banks. Situated between these two corridors is Newkirk Plaza, Corporation between July and a bustling pedestrian hub for commerce and transit. To the west, Coney Island Avenue serves December 2018. as the commercial heart of the neighborhood’s South Asian migrant community and consists of Key issues and opportunities businesses centered on light industry, professional services, and many South Asian bakeries and identified through this assessment restuarants. To the east, Ocean Avenue provides a peaceful mix of residences, medical offices, will help prioritize SBS -supported and houses of worship. local investments, and serve as an informational and marketing resource for the neighborhood. Neighborhood Demographics See more on page 12
In This Report Flatbush – Ditmas Park is a remarkably diverse community. Of the neighborhood’s approximately 52,000 residents, 45% are foreign born (compared to 37% citywide), hailing predominately Existing conditions, business from the Caribbean, South Central Asia, and Eastern Europe. This diversity is reflected in the data, and qualitative depictions character of the businesses across the neighborhood, many of which are owned or operated of the neighborhood were gathered from more than by immigrant entrepreneurs who speak languages ranging from Haitian Creole to Urdu. 594 surveys and various stakeholder meetings with The community is strongly focused on family life, a value which is reinforced by the myriad neighborhood merchants, educational institutions surrounding Flatbush – Ditmas Park; more than a dozen public and shoppers, workers, property private schools, as well as Brooklyn College, are located within a mile of the neighborhood. owners, and residents.
Jump to... Key Findings 4-5 Future Opportunities See more on page 5 Business Inventory 6 What Merchants Say 7-8 Business Outlook 9-10 Flatbush – Ditmas Park is well positioned to build upon its existing strengths over the coming What Shoppers Say 8, 10 years. New partnerships are being forged between local businesses and community-based Physical Environment 11 organizations to overcome shared challenges, and a series of major investments in local Data Appendix 12-14 institutions has brought a renewed sense of economic opportunity to the district. Combined, these efforts are helping a historic neighborhood create a prosperous future.
2 Avenue NYC Commercial District Needs Assessment NEIGHBORHOOD CONTEXT Flatbush – Ditmas Park
Notable Places
PROSPECT EXWY CATON AV SNYDER AV
NEW YORK AV
CHURCH AV Albemarle - Kenmore Terraces Historic District 1
E 8 ST Prospect Park South
ROGERS AV TILDEN AV Historic District
WESTMINSTER RD
E 18 ST MARLBOROUGH RD "3 Kings Theatre E 17 ST E 19 ST
E 7 ST !
BEVERLEY ROAD CORTELYOU RD ! E 16 ST 5
E 21 ST
E 25 ST Cortelyou Library FlatbusE 9 ST h - Ditmas Park 2NOSTRAND AV CLARENDON RD E 29 ST Cortelyou Library E 28 ST CORTELYOU RD
BEDFORD AV AV C 2 ! FLATBUSH AV
1 OCEAN AV AV D ! NEWKIRK AV
Ditmas Park E 22 ST
OCEAN PKWY Historic District
Q E 23 ST CORTELYOU RD FOSTER AV DORCHESTER RD B DITMAS AV
E 5 ST CONEY ISLAND AV Our Lady of Refuge Church Newkirk Plaza DITMAS AV "5
E 31 ST FARRAGUT RD
E 26 ST ! FOSTER AV
E 24 ST Newkirk Plaza 3 P.S. 217 Colonel David Marcus "2 " AV F E 3 ST 18 AV Fiske Terrace - Midwood Park Historic District !
GLENWOOD RD WEBSTER AV CAMPUS RD
Brooklyn CollegeBEDFORD AV AV H 4
E 9 ST AV H Kings Theatre E 16 ST
OCEAN PKWY CAMPUS RD
E 12 ST
PARKVILLE AV !
E 14 ST AV I 4
0 0.125 0.25 0.5 Miles ELMWOOD AV ° AV I
Points of Interest Brooklyn College
Assessed Commercial Corridors Historic Districts
Church Avenue Business Improvement District Historic Institutions 5
Flatbush Avenue Business Improvement District Public Spaces
Flatbush – Nostrand Junction Business Public Facilities Improvement District
Our Lady of Refuge Church
Neighborhood Events Merchant & Business Groups
Cortelyou at Twilight Cortelyou Road Merchants Association (CoRMA)
Eat & Shop Your Heart Out Cortelyou Council of Peoples Organization (COPO)
Flatbush Frolic Newkirk Plaza Merchants Association
Summer on Cortelyou
Flatbush – Ditmas Park 3 KEY FINDINGS & OPPORTUNITIES Strengths The commercial district is within walking distance from Nearly 70% of consumers access the commercial district major cultural and recreational attractions, including on foot, creating a lively and sociable environment Prospect Park, Kings Theatre, and the Brooklyn College Diverse merchant community reflects the cultures of Africa, Performing Arts Center the Caribbean, South Central Asia, and Latin America Express and local transportation options – including the Proximity to more than a dozen educational institutions B and Q subway lines – offer easy access to Manhattan, enablesthe neighborhood to attract and retain a wide Downtown Brooklyn, and Coney Island range of residents and contributes to a family-oriented Victorian architecture and tree-lined residential streets atmosphere add to the historic and peaceful quality of the neighborhood Challenges Merchants and residents are concerned about the pace Many storefronts and commercial building façades of gentrification and the possibility of displacement are in poor condition and could benefit from new investments and repairs The commercial district lacks plazas and green spaces, leaving community members with limited options for Merchants struggle to navigate and comply with socializing and gathering in public NYC regulations, resulting in fines and penalties for their businesses Insufficient trash management throughout the commercial district detracts from the attractiveness of Newkirk Plaza suffers from underinvestment despite local businesses and the quality of the public realm its position as a hub for commerce and transit in the neighborhood
Cortelyou Road Commercial Corridor Kings Theatre
Newkirk Plaza Fiske Terrace–Midwood Park Historic District
4 Avenue NYC Commercial District Needs Assessment Lt. Federico Narvaez Tot Lot Cortelyou Road Weekend Walk
Flatbush Food Co-op Ocean Parkway Bike Lane
Opportunities
Transform Newkirk Plaza into a dynamic hub for Organize street fairs and other neighborhood events commerce and transit through sustained sanitation to strengthen ties between residents and business and beautification efforts Develop a comprehensive sanitation strategy with input Attract in-demand businesses to diversify and from local stakeholders to improve the attractiveness of strengthen the commercial composition of the district the commercial district Strengthen new and existing merchant associations Provide multi-lingual business development workshops to help businesses collectively advocate for resources to support a diverse base of merchants that support economic opportunity Implement a wayfinding program to direct visitors from Create non-traditional public spaces that activate the nearby attractions towards local businesses streetscape and foster new connections throughout the community
What’s Next? To address these key findings and opportunities, Avenue NYC Grants have been awarded by SBS to nonprofit organizations. For more information, visit: nyc.gov/avenuenyc
Flatbush – Ditmas Park 5 BUSINESS LANDSCAPE Business Inventory 348 7.2% Total Number of Storefronts Storefront Vacancy*
* Note: In 2018, New York City’s 75 Business Improvement Districts reported an average ground floor Storefront & Retail Mix vacancy rate of 8.9% and a median ground floor vacancy rate of 7.3% (SBS BIDs Trends Report, 2018).
Delis/Bodegas acant 89 LimitedAutomotive Service Restaurants usinesses 77 eaut Beauty/Nail Nail Salons alons & ar ers o sBarbershops 74 astFull oodService nac Restaurants o s 68 Construction anu acturin olesaleMedical usinesses Services 58 eli ious r ani ations ouses o ors i Vacant 53 Delis ode as Convenience tores Professional Services 36 ard are urniture ouse old A liance tores 34 Supermarkets, Groceries, & Specialty Food Stores ood ar ets rocer tores 29 Automotive Businesses & Gas Stations Dr Cleanin aundr ervices 28 Coffee Shops & Cafes a re eal state easin e al ervices 27 Pharmacies & Health Stores ri t o s Discount tores 27 Dry Cleaners & Laundromats Da care ervices c ools u lic Administration 18 Cash Advance, Money Transfer, & International Services A arel oes e elr tores 18 Electronics & Cell Phone Stores ravel A encies Cell one tores 17 Furniture, Hardware, & Home Goods Stores ana ement Consultin t er ro essional ervices 17 t er iscellaneousGeneral Merchandise tore etailers Stores 15 Houses of Worship rans ortation & Religious Organizations are ousin 15 Schools, ars Day oun es Cares, & Senior i uor Centers tores 14 armaciesBars, Clubs, and & Liquor Dru toresStores 14 Public Administration, Nonprofits, ull ervice & Social estaurants Services 13 Business inventory and retail mix data were gathered by Flatbush a n o s Cas Advance Clothing, one Fabric, rans er & Jewelry ervices Stores 11 Development Corporation through Gyms & Physical Health as tations Studios 9 a comprehensive area inventory of storefront businesses located otels Banks ms & Credit el tora e Unions 8 along Cortelyou Road, Newkirk Road Construction, Manufacturing,Am ulator & Wholesale ealt Care Businesses ervices 7 Avenue, Foster Avenue, Coney Island Commercial an s Avenue, Ocean Avenue, and within Other 3 Newkirk Plaza (Fall 2018).
Newkirk Avenue Commercial Corridor Foster Avenue Commercial Corridor Intersection of Foster and Coney Island avenues
6 Avenue NYC Commercial District Needs Assessment What We’ve Heard from Flatbush – Ditmas Park Merchants
How many years have you been in Do you own or rent your property? business here? 84% 12% 4% Rent Own No Response 27% 20% 17% 18% 18%
Businesses Over the past year, has your business improved, stayed the same, or decreased?
34% 31% 21% 15% Years in Business Improved Stayed the Decreased N/A or Same No Response 8 12Median 6 2 Mean Median Mode
*Note: The mean is the average of all responses, the median is the middle number when all responses are arranged in ascending order, and the mode is the most common response. In the coming year, do you plan to expand, stay, relocate, or close? 21% 69% 0% 4% 6% Expand Stay Relocate Close No Response
What changes need to occur in Flatbush – What kinds of resources would help you grow Ditmas Park to attract more visitors/shoppers? your business? % Merchant Responses % Merchant Responses Landscaping/beautification 17% Marketing support 25% Sanitation 15% Space improvements 16% Community events 14% Access to financing 13% Merchant collaboration 12% New equipment 10% Parking 12% Assistance with regulatory compliance 9% Safety 11% Lease support 9% Storefront improvements 11% Training for staff 9% Street lighting 7% Legal services 5% Other 1% Other services 4%
Source: Based on 68 merchant surveys conducted by the Flatbush Development Corporation in Fall 2018. Flatbush – Ditmas Park 7 BUSINESS LANDSCAPE What We’ve Heard from Flatbush – Ditmas Park Merchants
What makes this commercial district What would you say are the most pressing unique? needs of businesses on this corridor?
“Its safety and diversity.” “Our businesses get too many fines and rents keep increasing!”
“Newkirk Plaza. It’s one of the oldest “Cleaning and landscaping could go a long way.” outdoor malls in America.”
“More marketing and advertisement could “The people in this district are very welcoming help us bring in new customers.” and come together in times of need.”
“Extra resources for Newkirk Plaza!” “It’s easily accessible via public transit.”
“Add more signage to direct “The history of the neighborhood.” shoppers around the neighborhood.”
What We’ve Heard from Flatbush – Ditmas Park Shoppers
What do you like about the What changes would you suggest to commercial corridor? improve the commercial district for residents, pedestrians, and shoppers?
“It’s safe and family friendly.” “Install public bathrooms!”
“We have fresh and affordable fruits and vegetables.” “Clean up Newkirk Plaza and the area around it.”
“More parks and better playgrounds for our kids.”
“Neighborhood events like Flatbush Frolic bring the whole community together.” “Bring in new businesses. Some bookstores and banks would be great.”
“We have so many types of stores.” “Better subway service on weekends could bring in more customers.”
“The architecture is beautiful.” “Storefront improvements and extra sanitation would make our businesses more attractive.”
8 Avenue NYC Commercial District Needs Assessment BUSINESS OUTLOOK Flatbush – Ditmas Park Retail Opportunity
Residents spend Local businesses make Every year, $2.36B $1.58B $774M each year in each year in is spent outside goods and services retail sales the neighborhood
Retail Leakage & Surplus Surplus $0 Leakage
Gasoline Stations $116.5M Restaurants & Other Eating Places $101.2M Other General Merchandise Stores $74.5M Clothing Stores $36.7M Department Stores (Excluding Leased Departments) $36.2M Auto Parts, Accessories, & Tire Stores $29.8M Sporting Goods, Hobby, & Musical Instrument Stores $25.5M Electronics & Appliance Stores $15.1M Drinking Places - Alcoholic Beverages $13.6M Jewelry, Luggage, & Leather Goods Stores $13.4M Home Furnishings Stores $11.4M Retail leakage and surplus is the Furniture Stores $11.1M difference between estimated Used Merchandise Stores $9.5M spending by local residents on retail goods and estimated Lawn/Garden Equipment & Supply Stores $8.4M sales by local retail businesses. Retail leakage occurs when Special Food Services $8.0M consumer demand exceeds Office Supplies, Stationery, & Gift Stores $7.4M retail supply in a designated trade area. On the chart, a Specialty Food Stores $2.1M positive value indicates leakage $400,000 of retail sales and represents net Book, Periodical, & Music Stores consumer spending that is being Florists -$4.0M captured by retailers outside of the trade area. Retail surplus Beer, Wine, & Liquor Stores -$4.7M occurs when retail supply exceeds consumer demand in Other Miscellaneous Store Retailers -$8.0M a designated trade area. On the Shoe Stores -$10.9M chart, a negative value indicates a surplus of retail sales and may Grocery Stores -$13.1M signify a market where retailers Building Material & Supplies Dealers -$23.1M are drawing customers from outside the trade area. Health & Personal Care Stores -$67.1M
Source: ESRI and Infogroup, January 2019. Flatbush – Ditmas Park 9 BUSINESS OUTLOOK Business Trends
Change in Total Business Sales, 2011 - 2018 Change in Median Sales by Business, 2011 - 2018
Flatbush – Ditmas Park Brooklyn NYC Flatbush – Ditmas Park Brooklyn NYC
50% 76% 61% 135% 133% 150%
Flatbush – Ditmas Park Total Business Sales Flatbush – Ditmas Park Median Sales by Business
$47,745
$43,309 $35,955,029 $37,114 $32,318 $29,361,823 $26,129,213 $26,950,808 $26,958 Sales Volume Sales Volume $25,310 $23,893,276 $23,418,904 $19,770,576 $18,446 $18,730,782
$16,548 Year Year
Source: Division of Tax Policy, NYC Department of Finance What We’ve Heard from Shoppers What additional types of businesses would When do you usually shop in you like to see in Flatbush – Ditmas Park? Flatbush – Ditmas Park?
Restaurants Bookstores Weekdays 28% Weekday evenings 23% Gyms and fitness studios Weekend days 19% Bakeries Weekend evenings 13% Banks No set time 17%
How do you usually get to How often do you shop in Flatbush – Ditmas Park? Flatbush – Ditmas Park?
Walk 53% Daily 67% Car 20% 2 to 4 times a week 16% Public transportation 19% Once a week 8% Bike 8% Twice a month 2% Once a month 2% 3 to 6 times a year 2% Rarely/Never 3%
Source: Based on 526 consumer surveys conducted by the Flatbush Development Corporation in Fall 2018. 10 Avenue NYC Commercial District Needs Assessment PHYSICAL ENVIRONMENT Storefront Vacancies
BEVERLEY ROAD
E 22 ST !
! Tree Pit Litter
STRATFORD RD CORTELYOU RD AV C !! FLATBUSH AV DORCHESTER RD
E 16 ST !! !
E 9 ST !
! OCEAN AV ! WESTMINSTER RD
RUGBY RD
E 18 ST Construction Site ! E 7 ST !
! E 24 ST
DITMAS AV E 22 ST
DITMAS AV
NEWKIRK AV
! FARRAGUT RD ! ! ! ! FOSTER AV E 21 ST
CONEY ISLAND AV ! Vacant Storefronts !
18 AV
! WEBSTER AV ! ! ! GLENWOOD RD
OCEAN PKWY !
0 0.075 0.15 0.3 Miles PARKVILLE AV °
Tree Pit Vacant Lots Vacant Storefronts Parks & Open Spaces An analysis of 348 storefronts along Cortelyou Road, Newkirk Avenue, Foster Avenue, Coney Island Avenue, and Ocean Avenue revealed that 39% of storefronts are in poor condition, 32% are in average condition, and 29% are in good condition.
Streetscape Observations Newkirk Plaza — a major hub for commerce and transit — serves Tree pits are abundant but unmaintained and suffer from broken as an invaluable public space and could benefit from additional guards, overgrown weeds, and buildups of litter. investments in sanitation and beautification. Insufficient trash management throughout the district detracts from Street and sidewalk conditions vary throughout the district. Faded the quality of the public realm, especially along Coney Island Avenue. markings and cracked pavement create hazards in several locations. Metered and unmetered parking is available throughout most of the Less than one third of storefronts throughout the district are in good district. condition. Coney Island Avenue and Newkirk Plaza both have a concentration of storefronts in need of improvement. High storefront occupancy rates support connectivity and continuity along commercial corridors, especially along Cortelyou Road and Coney Island Avenue.
Flatbush – Ditmas Park 11 DATA APPENDIX Study Area Boundaries Area Demographics
Assessed Commercial Corridors Flatbush – Ditmas Park Context Area Total Population Primary data on Flatbush – Ditmas Park storefront Demographic and employment data on Flatbush – Ditmas Park businesses presented on pg. 6-8 was gathered pg. 12-13 correspond to the Flatbush – Ditmas Park 52,801 along Cortelyou Road, Newkirk Avenue, and neighborhood context area. 2,606,852 Brooklyn Foster Avenue between Coney Island and Ocean New York City avenues, and Coney Island Avenue Trade Area 8,461,961 and Ocean Avenue between Cortelyou Road and Foster Avenue. Retail leakage, surplus, and retail opportunity data on pg. 9 correspond to the 0.75 mile trade area. Population Density (per square mile)
Prospect Park 61,515 Flatbush – Ditmas Park
37,510 Brooklyn PROSPECT EXWY 27,986 New York City
Greenwood Playground
CATON AV
CHURCH AV Average Household Size
ROGERS AV NOSTRAND AV Holy Cross Cemetery FT HAMILTON PKWY 2.87 Flatbush – Ditmas Park BEVERLEY ROAD
MARLBOROUGH RD
E 21 ST 2.73 Brooklyn CLARENDON RD
BEDFORD AV OCEAN PKWY 2.65 New York City COURTELYOU RD AV D
E 8 ST AV C OCEAN AV
FOSTER AV Nostrand Playground
DITMAS AV CONEY ISLAND AV Commuting Patterns
E 26 ST DITMAS AV NEWKIRK AV
FOSTER AV
AV F
GLENWOOD RD
E 9 ST E 7 ST 602 AV H E 16 ST 5,115 22,482 WEBSTER AV
E 12 ST
E 5 ST FLATBUSH AV
AV I Work Live
MC DONALD AV AV I
AV K
BAY PKWY Gravesend Park 5,115 Work in Flatbush – Ditmas Park, live elsewhere AV L Ocean Parkway Malls 0 0.2 0.4 0.8 Miles ° 602 Live & Work in Flatbush – Ditmas Park
22,482 Live in Flatbush – Ditmas Park, work elsewhere
Car Ownership 44% Flatbush – Ditmas Park 44% Brooklyn 45% New York City
12 Avenue NYC Commercial District Needs Assessment Area Demographics
Race/Background Flatbush – BK NYC Educational Attainment Flatbush – BK NYC Ditmas Park Ditmas Park Hispanic or Latino 17% 19% 29% 12th Grade or Less, 19% 20% 19% (of any race) No Diploma White alone 26% 36% 32% High School Graduate 24% 26% 24% Black or African 36% 31% 22% Some College, No Degree 13% 14% 14% American alone Associate’s Degree 7% 6% 7% Asian alone 17% 12% 14% Bachelor’s Degree 22% 21% 21% Two or more races 3% 2% 2% Graduate or 15% 13% 15% Some other race alone 1% 0% 1% Professional Degree American Indian and 0% 0% 0% Alaska Native alone Native Hawaiian or 0% 0% 0% Other Pacific Islander
Population Age Flatbush – BK NYC Median Age Foreign-Born Population Ditmas Park Under 5 Years 9% 7% 6% 34.5 Flatbush – Ditmas Park 45% Flatbush – Ditmas Park 5–14 Years 13% 13% 11% 34.5 Brooklyn 37% Brooklyn 15–24 Years 12% 13% 13% 35.9 New York City 37% New York City 25–44 Years 32% 32% 32% 45–64 Years 22% 23% 25% 65+ Years 12% 12% 13% Income Employment Median Household Income Pop. Below Poverty Line Population in Labor Force Unemployment* $49,871 Flatbush – Ditmas Park 21% Flatbush – Ditmas Park 63% Flatbush – Ditmas Park 8.3% Flatbush – Ditmas Park $50,640 Brooklyn 23% Brooklyn 64% Brooklyn 9.0% Brooklyn $55,191 New York City 20% New York City 64% New York City 8.6% New York City
*Note: Unemployment figures are based on data from 2012-2016. As of December 2018, the unemployment rate is 4% for Brooklyn and 3.9% for New York City (NYSDOL); Local Jobs and Employment updated neighborhood-level data for Flatbush – Ditmas Park is not available. Local Residents’ Employment Jobs Located in Flatbush – Ditmas Park Educational Services, Health Care, 32% Educational Services, Health Care, 31% Social Assistance Social Assistance Accommodation, Food Services, 11% Accommodation, Food Services, 6% Arts, Entertainment Arts, Entertainment Other Services 10% Other Services 12% Retail Trade 10% Retail Trade 11% Professional, Scientific, Technical Services 9% Professional, Scientific, Technical Services 3% Transportation, Warehousing, Utilities 8% Transportation, Warehousing, Utilities 25% Finance, Insurance, Real Estate 7% Finance, Insurance, Real Estate 5% Construction 5% Construction 5% Manufacturing 4% Manufacturing 0% Public Administration 4% Public Administration 2%
Source: US Census Bureau, 2012-2016 American Community Survey; 2015 OnTheMap Application; NYS Department of Labor, December 2018. Flatbush – Ditmas Park 13 DATA APPENDIX Flatbush – Ditmas Park Transportation
Pedestrian Counts (2017) CATON AV NEW YORK AV CHURCH AV Cortelyou Road between Argyle Road and
PROSPECT EXWY 35 41 Rugby Road
44
SBS
44
SBS Weekday Morning (7 - 9 a.m.) 103 2,598 ! 5 3,427 Weekday Afternoon (4 - 7 p.m.) BEVERLEY ROAD ! MARLBOROUGH RD 2 2,107 Weekend (12 - 2 p.m.)
OCEAN PKWY 103 CLARENDON RD NOSTRAND AV
E 26 ST
CORTELYOU RD 49 103
BEDFORD AV
FLATBUSH AV ! AV D E 16 ST RUGBY RD 68 DORCHESTER RD ! NEWKIRK AV
44
SBS
CONEY ISLAND AV
OCEAN AV FOSTER AV B Nostrand ARGYLE RD Playground DITMAS AV MTA Annual Bus Ridership (2017)
41 Q 5,997,980 B8 DITMAS AV NEWKIRK PLZ 8 103 B35 ! BEDFORD AV 9,894,228
8 8,113,663 B41 18 AV 68 !
49 GLENWOOD RD 11,137,237 B44-SBS
AV H FOSTER AV 3,573,281 B49
AV H CAMPUS RD 4,455,505 B68 !
E 14 ST E 12 ST 4,342,063 B103 0 0.125 0.25 0.5 Miles °
Flatbush – Ditmas Park Transportation
Bus Routes NYC Subway Bicycle Lanes
Vehicular Traffic (2016) Average Weekday Subway Ridership (2017) 9,425 Cortelyou Road (Coney Island Avenue and East 17th Street) 3,329 Q Avenue H 6,132 Dorchester Road (Coney Island and Flatbush avenues) 3,267 Q Beverley Road 5,079 Newkirk Avenue (Coney Island and Flatbush avenues ) 4,384 2 5 Beverly Road 10,682 Foster Avenue (Ocean Parkway and Rugby Road) 17,186 B Q Church Avenue 16,524 Foster Avenue (Rugby Road and E. 17th Street) 6,348 Q Cortelyou Road 8,805 Foster Avenue (East 17th Street and Flatbush Avenue) 20,691 2 5 Flatbush Avenue - 20,681 Coney Island Avenue (Church and Ditmas avenues) Brooklyn College
23,460 Coney Island Avenue (Ditmas Avenue and Avenue K) 7,600 2 5 Newkirk Avenue
17,560 Ocean Avenue (Caton Street and Ditmas Avenue) 10,728 B Q Newkirk Plaza 19,752 Ocean Avenue (Ditmas Avenue and Avenue H)
Sources: MTA, 2017; NYC DOT, September 2017, Bi-Annual Pedestrian Counts; NYS DOT, 2015. 14 Avenue NYC Commercial District Needs Assessment Recent SBS Investments in the Neighborhood
Commercial Revitalization, Avenue NYC multi-year grant, awarded to Flatbush Development Corporation, 2018-2021.
Neighborhood 360° Fellowship, Host Organization, awarded to the Church Avenue BID, 2019.
Business Attraction, Avenue NYC grant of $30,000 awarded to the Flatbush Nostrand Junction BID, 2018.
Cortelyou Road Outdoor Event Series, Avenue NYC placemaking grant of $30,000 awarded to Flatbush Development Corporation, 2018.
Cortelyou Road Outdoor Event Series, Avenue NYC placemaking grant of $30,000 awarded to Flatbush Development Corporation, 2017.
Neighborhood 360° Fellowship,Host Organization, awarded to the Flatbush Nostrand Junction BID, 2017.
Cortelyou Road Outdoor Event Series, Avenue NYC placemaking grant of $25,000 awarded to Flatbush Development Corporation, 2016.
Neighborhood Challenge Grant of $100,000 awarded to Flatbush Nostrand Junction BID, 2016.
Cortelyou Road Outdoor Event Series, Avenue NYC placemaking grant of $25,000 awarded to Flatbush Development Corporation, 2015.
Merchant Organizing, Avenue NYC grant of $15,000 awarded to Flatbush Development Corporation, 2015.
Restore Church Avenue, Avenue NYC façade improvement grant of $30,000 awarded to Church Avenue BID, 2015.
Current & Planned Developments
1620 Cortelyou Road Crystal Towers Lt. Federico Narvaez Rezoning Tot Lot Reconstruction A private rezoning applicaton for a proposed Includes 123 affordable or subsidized $980,000 capital improvement project funded by mixed-use development with ground floor retail residential units and an on-site the NYC Department of Parks and Recreation space and 85 residential units supportive services center Includes new playground equipment, public 25% of units designated as affordable Scheduled for completion by June 2019 furniture, greenery, and plumbing upgrades Completion date: TBA Scheduled for completion by April 2020
Sources Esri and Infogroup, Inc. 2019 Retail MarketPlace.
Metropolitan Transportation Authority. 2017. Average Weekday Subway Ridership.
NYS Department of Labor. December 2018. Unemployment Rate Rankings by County.
NYS Department of Transportation. 2015 Annual Average Daily Traffic, using Traffic Data Viewer.
NYC Department of Finance, Division of Tax Policy, using data from NYS Department of Taxation and Finance. Business sales are reported by tax year, which runs from March 1st to February 28th. Sales data are compiled from sales tax returns, which are rolled up by tax filer within a year, excluding returns with negative sales amounts. For each year, each tax filer is reported according to the address listed on their latest return. Large outliers were removed from the analysis, and the top 5% of filers from Manhattan and the top 1% of filers from the outer boroughs by sales were removed.
NYC Department of Small Business Services. Fiscal Year 2018. Business Improvement Districts Trends Report.
NYC Department of Transportation. September 2017. Bi-Annual Pedestrian Counts.
U.S. Census Bureau. 2015. OnTheMap Application. Longitudinal-Employer Household Dynamics Program.
U.S. Census Bureau. American Community Survey, 2016 American Community Survey 4-Year Estimates, using NYC Census FactFinder. Flatbush - Ditmas Park Census Tracts: 460, 482, 492, 514, 516.01, 516.02, 518, 520, 526, 764, 770, 1522.
Photo Credits: City University of New York; Flatbush Development Corporation: Lupe Ramsey; NYC Bike Maps; NYC Department of Parks & Recreation; NYC & Company: Julienne Schaer; NYC SBS: Christopher Freire.
Flatbush – Ditmas Park 15 The NYC Department of Small Business Services helps unlock ABOUT SBS economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building a fairer economy in neighborhoods across the five boroughs.
We would like to recognize and thank the following individuals and ACKNOWLEDGMENTS organizations for their contributions to the development of the Flatbush – Ditmas Park Commercial District Needs Assessment:
Brooklyn Borough President Eric Adams NYC Council Member Mathieu Eugene Brooklyn Community Board 14 Council of Peoples Organization (COPO) Cortelyou Road Merchants Association (CoRMA) Newkirk Plaza Merchants Association Flatbush – Ditmas Park Merchants Flatbush – Ditmas Park Shoppers and Residents nyc.gov/avenuenyc