EAST HARLEM MANHATTAN Commercial District Needs Assessment
COMMERCIAL DISTRICT NEEDS ASSESSMENT
in Hope Community Inc. partnership New Harlem East Merchants Association with Union Settlement Association ABOUT EAST HARLEM Background
For more than a century, Manhattan’s East Harlem neighborhood has distinguished itself as a welcoming home for immigrants and entrepreneurs amid continual social and economic change. East Harlem sits between 96th Street to the south, 5th Avenue to the west, and the Harlem River to the north and east. The neighborhood became a transit-rich hub for commuters, residents, and visitors alike with the construction of local subway and The Neighborhood 360° regional rail lines in the late 19th century. East Harlem’s connectivity to lower Manhattan, program was created by the NYC the Bronx, and Upstate has cultivated a multi-cultural community served by a series of Department of Small Business Services to identify, develop, and vibrant commercial corridors. launch commercial revitalization projects in partnership with East 125th Street is a transit-accessible home to a variety of small businesses and cultural local stakeholders. Through institutions. Attractions like the National Black Theater and Triboro Plaza share the street proactive planning and targeted investments, Neighborhood 360° with local restaurants, beauty salons, and national chains. In recent years, the community supports projects that strengthen has come together to revitalize the space under the Metro-North station at Park Avenue and revitalize the streets, small (Northern Manhattan’s only commuter rail stop) as “Uptown Grand Central.” businesses, and community- based organizations that anchor New York City neighborhoods. East Harlem’s 116th Street corridor marks the heart of “El Barrio,” a name that embodies The Neighborhood 360° the thriving Hispanic and Latino community that has grown in the neighborhood over the Commercial District Needs past several decades. Mexican and Dominican restaurants line the commercial strip, Assessment (CDNA) highlights a neighborhood’s existing business surrounded by shops offering affordable goods for local shoppers and visitors. At the landscape and consumer corridor’s western edge sits La Marqueta, an iconic neighborhood market that has housed characteristics. This CDNA Latino-owned small businesses and other vendors for nearly a century and continues to features the 125th Street, 116th Street, 110th Street, 106th bring new economic opportunity to the community. Street, Lexington Avenue, 3rd Avenue, and 1st Avenue commercial corridors in East Farther south, the Lexington, 3rd, 2nd, and 1st Avenue corridors, as well as the 110th Harlem and was conducted in and 106th cross streets, offer an array of restaurant, retail, and cultural options for the partnership with the New Harlem neighborhood. Situated between Central Park and the Harlem River, this district includes East Merchants Association, Union Settlement Association, popular museums like El Museo del Barrio and the Museum of the City of New York, along and Hope Community Inc. with numerous small theaters, galleries, and murals that attest to the neighborhood’s rich between January and June 2016. cultural history. These institutions, as well as major hospitals and schools, bring thousands Key issues and opportunities of visitors and workers to the commercial strips every day to shop, dine, and explore. identified through this assessment will help prioritize SBS-supported, local investments, and serve as an informational and marketing Neighborhood Demographics See more on page 17 resource for the neighborhood.
More than 120,000 residents of varying ethnicities, nationalities, and incomes call East Harlem home. About 46% of residents identify as Hispanic or Latino, with large populations In This Report of Puerto Ricans, Mexicans, and Dominicans. The neighborhood also includes a large African American population (30%). In addition, East Harlem has the highest concentration Existing conditions, business of NYC Housing Authority (NYCHA) developments in Manhattan, with more than 28% of data, and qualitative depictions the neighborhood residing in NYCHA housing. Consistent with East Harlem’s history as a of the neighborhood were host of immigrant groups, 26% of residents are foreign-born. gathered from more than 1,000 surveys, as well as numerous interviews and workshops, with neighborhood merchants, Future Opportunities See more on page 5 shoppers, workers, community leaders, property owners, and residents. East Harlem’s growth as a neighborhood is unmistakably tied to a unique set of characteristics Jump to... that have been cultivated over time: a cosmopolitan history, transit connectivity, cultural and educational assets, and affordability. In recent years, residential and commercial development Key Findings 4-5 Business Inventory 6 has brought new economic activity to the neighborhood, with more developments, such What Merchants Say 7-8, 10-11 as NYCEDC’s East 125th Street Development, coming online in the next several years. What Shoppers Say 8-9, 13 Meanwhile, the Second Avenue Subway promises to increase access to the eastern side of Business Outlook 12-13 the neighborhood for workers, residents, and tourists. Through initiatives like the East Harlem Physical Environment 14-15 Neighborhood Plan and the East Harlem Community Alliance, the community’s many Data Appendix 16-19 social service and grassroots organizations continue to collaborate with public and private partners to ensure these new investments translate into economic opportunity for all East Harlem residents and entrepreneurs.
2 Neighborhood 360° Commercial District Needs Assessment NEIGHBORHOOD CONTEXT East Harlem
W 135 ST MAJOR DEEGAN EXPY Points of Interest 3 AV
BRUCKNER BLVD Assessed Commercial Corridors Public Facilities & Hospitals
3 AV Business Improvement Districts (BIDs) Arts & Cultural Destinations BRIDGE
5 AV 5 4 HARLEM RIVER DR
MADISON AV 5 NYCHA Housing Developments Incubators & Co-Working Spaces E 128 ST 6 Randall’s Metro-North Railroad WILLISBRIDGE AV E 127 ST Island Harlem African Park National Black Burial Ground Notable Places Theatre Inc RFK E 125 ST New York BRIDGE Public Library 1 2 PALADINO AV Harlem Repertory Marcus Harlem Theatre Garvey Courthouse Park AV PARK
2 AV 2 1 AV Harlem E 120 ST Art Park 1 AV 3 E 120 ST Cofound/Harlem & TEEM CoWorking Silberman School Harlem Art Park Hot Bread Kitchen at La Marqueta of Social Work at E 118 ST Hunter College Community Board 11 3 4 E 116 ST
PLEASANT AV PLEASANT La Marqueta E 115 ST Hot Bread Kitchen 2 E 114 ST FDR DR
Thomas E 112 ST Jefferson Park El Barrio’s Artspace PS 109 Museum of the City of New York
New York E 110 ST MADISON AV Public Library
5 AV 5 The Poet’s Den Theater
Graffiti Harlem River Hall of Fame El Museo E 106 ST del Barrio Taller AV LEXINGTON Boricua
La Casa de AV 2 AV 1 la Herencia AV 3 WARD’S 4 ISLAND NYCHA Washington Houses 125th Street Metro-North Station Museum of the BRIDGE City of New York E 102 ST MediaNoche Neighborhood Events Mount Sinai El Barrio’s Artspace Hospital 3 PS 109 E 99 ST Union Settlement Annual Ethnic Mexican Independence Festival Metropolitan Festival PARK AV PARK Hospital Uptown Restaurant Week E 97 ST Islamic Cultural Center 116th Street Festival E 96 ST of New York Hope Fall Fest Dance of the Giglio Festival 0 0.1 0.2 0.4 Miles Cinco de Mayo Fiesta Block Party ° Three Kings Day Parade
Merchant & Business Groups
Hope Community Inc. East Harlem Business Alliance New Harlem East Merchants East Harlem Chamber of Commerce Association (NHEMA) Hispanic Chamber of Commerce Union Settlement Association
East Harlem 3 KEY FINDINGS & OPPORTUNITIES Strengths Many longstanding small businesses in relatively Excellent transportation accessibility via subway, bus, car, affordable commercial spaces and commuter rail, with Phase 2 of the Second Avenue Subway set to bring additional transit options Affordable retail and dining options that represent East Harlem’s rich ethnic, cultural, and culinary diversity Large medical and educational institutions that employ local residents and bring thousands of commuters to the Popular cultural anchors – including museums, galleries, neighborhood theaters, and public spaces – that bring residents, visitors, and workers to the neighborhood’s commercial corridors New residential development bringing new potential customers to local businesses Challenges High number of vacant storefronts (14%) and properties Lack of healthy food, sit-down restaurants, clothing reduce activity and lighting on commercial corridors, options, supermarkets, and anchor retail on certain contributing to safety concerns corridors, leading many residents to shop outside the neighborhood Rapidly increasing commercial rents apply pressure to local businesses and their ability to offer affordable Inconsistent coordination and communication between goods and services City government and multiple community organizations that serve varying stakeholder groups Real and perceived safety concerns on commercial corridors, especially at night Large concentration of social services in and around the neighborhood contributes to the strain on public realm Changing demographics and tastes require maintenance longstanding businesses to adapt in order to grow and better serve a diverse clientele
Mural on 3rd Avenue Casa Latina Music Shop
La Marqueta 116th Street Corridor
4 Neighborhood 360° Commercial District Needs Assessment East Harlem Neighborhood Plan Final Community Forum New Residential Development
El Museo del Barrio Lexington Avenue Storefronts
Opportunities Attract new businesses to vacant storefronts that meet Support existing coalitions and community groups to the neighborhood’s demand for healthy food, groceries, actively organize merchants, property owners, and and restaurant and clothing options other stakeholders around small business and streetscape needs Create and market a unified district identity for the East Harlem neighborhood, including neighborhood- Clean, beautify, and maintain streets and sidewalks wide events across East Harlem’s various commercial corridors Develop wayfinding materials and guides to direct more Enhance lighting on key commercial streets to address workers, residents, and visitors to the full array of local safety concerns and encourage increased foot traffic retail and restaurant options Program existing open spaces and add new Expand support services for business owners that plan streetscape amenities and beautification elements on growing in place
What’s Next? To address these key findings and opportunities, Neighborhood 360° Grants will be made available by SBS to not-for-profit organizations. For more information, visit: nyc.gov/neighborhood360
East Harlem 5 BUSINESS LANDSCAPE: EAST HARLEM Business Inventory 778 14% Total Number of Storefronts Storefront Vacancy*
*Note: In 2015, New York City’s 69 Business Improvement Districts reported an average ground floor Storefront & Retail Mix vacancy rate of 8.3% and median ground floor vacancy rate of 5.6% (SBS BIDs Trends Report, 2015).
Restaurants & Bars 119 Vacant 110 Hair, Nail, & Beauty Salons 59 Clothing & Jewelry Stores 58 Food & Liquor Stores 37 Delis / Bodegas 36 General Merchandise Stores 36 Medical Services 34 Other Services 33 Electronics & Cell Phone Stores 32 Health & Personal Care Stores 31 Groceries, Supermarkets 26 Professional Services & Real Estate Offices 25
Public Administration & Social Services 21 “We have really great Dry Cleaning & Laundry Services 16 restaurants, and people come Hardware & Home Goods Stores 16 from all parts of the city to eat in El Barrio.” Other Miscellaneous Store Retailers 16 – East Harlem Merchant Commercial Banks 13 Automotive Repair & Dealers 12 Cash Advance & Money Transfer Services 11 Business inventory and retail mix data were gathered by Houses of Worship 11 NHEMA, Union Settlement, and Furniture Stores 9 Hope Community Inc. through a Flower Stores 6 comprehensive area inventory of storefront businesses located along HVAC, Plumbing, Manufacturing 5 125th Street, 116th Street, 110th Gyms & Recreation 4 Street, 106th Street, Lexington Gas Stations 2 Avenue, 3rd Avenue, and 1st Avenue (January 2016 to May 2016).
125th Street Corridor 3rd Avenue Corridor 116th Street Corridor
6 Neighborhood 360° Commercial District Needs Assessment What We’ve Heard from East Harlem Merchants
How many years have you been How many employees do you have? in business here? 4 3 2 13 8 3 Mean Median Mode Mean Median Mode Do you own or rent your property? 22% 23% 83% 15% 2% 19% 19% Rent Own No Response 17%
Businesses Over the past year, has your business improved, stayed the same, or decreased?
Years 15% 35% 25% 25% Improved Stayed the Decreased No Response Same
What changes need to occur on or around What kind of resources would help you grow your corridor to attract more shoppers? your business? % Merchants % Merchants Safety 21% Marketing support 31% Sanitation 21% Financing 25% Parking 21% Space improvements 17% Business-to-business communication 16% New equipment 10% Storefront improvements 15% Legal / lease support 9% Landscaping 14% Training for staff 8% Community events 12% Assistance with regulatory compliance 7%
Lexington Avenue & East 110th Street
Source: Based on 231 merchant surveys conducted by NHEMA, Union Settlement, and Hope Community Inc. between Winter - Spring 2016. East Harlem 7 BUSINESS LANDSCAPE: EAST HARLEM What We’ve Heard from East Harlem Merchants
What changes would you suggest to improve the East Harlem commercial district for residents, pedestrians, and shoppers?
“They should put signs up that say ‘El Barrio’.”
“More activities and oversight for kids are needed.”
“The street isn’t safe, especially at night.”
“More good food that is open late… Everyone closes early here.” “More supermarkets and restaurants that bring a lot of foot traffic.”
“In order to compete we need affordable rent.”
What We’ve Heard from East Harlem Shoppers
What new kinds of businesses would you like to see in East Harlem?
“More Spanish food and shorter lines in the supermarkets.” “Nicer restaurants, like a date spot.”
“I would really like to see more neighborhood “Family friendly restaurants where businesses, owned by people originally from ‘El Barrio’.” I can go with my wife and kids.”
“More healthy food … It would be nice if they had a salad spot or a place to pick up a rotisserie chicken.” “We need a pharmacy like Walgreens for the elderly that has prices we can afford.”
8 Neighborhood 360° Commercial District Needs Assessment What We’ve Heard from East Harlem Shoppers
What changes would you like to see to improve the East Harlem commercial district?
“Things to combat the wideness and car-dominated vibe – maybe some parklets.”
“Banners that say, ‘Welcome to El Barrio.’”
“There’s always garbage on the sidewalks and people who don’t pick up after their dogs.”
“I wish there were more services for people with drug and alcohol problems.”
“Sanitation is a major need, and a bit of more lighting in some areas.”
“Sidewalks are congested and not safe for kids.”
“Some streets could use better street lighting.”
“Help possible new business in their starting years so they can stay in the area. I believe some new businesses that offer different goods / services do not last because of limited marketing.”
East Harlem 9 What We’ve Heard from 125th Street Merchants
Business Inventory & Retail Mix Most Common Businesses
esta ra ts ars 13 98 25% t m t e e a r ealers 7 l t e elr t res Total Storefronts Storefront Vacancy 6 Ha r a l ea t al s 6 H ses rs Do you own or rent your property? 5 What changes need to occur on or around your 80% 16% 4% corridor to attract more shoppers? No Response Rent Own % Merchants Safety 48% Sanitation 48% Business-to-business communication 40% Parking 36% Community events 24% Landscaping 20%
125th Street Storefronts
What We’ve Heard from 3rd Avenue Merchants Business Inventory & Retail Mix Most Common Businesses
l t e elr t res 11 105 12% e al er es 10 Total Storefronts Storefront Vacancy esta ra ts ars 9 r t res 7 Do you own or rent your property? Ele tr s ell e t res 6
74% 21% 5% What changes need to occur on or around your Rent Own No Response corridor to attract more shoppers? % Merchants Parking 47% Safety 37% Sanitation 26% Storefront improvements 21% Community events 21% 3rd Avenue Storefronts Business-to-business communication 21%
Source: Based on 25 merchant surveys conducted on 125th Street and 19 merchant surveys conducted on 3rd Avenue by NHEMA in Winter - Spring 2016. 10 Neighborhood 360° Commercial District Needs Assessment What We’ve Heard from 116th Street Merchants
Business Inventory & Retail Mix Most Common Businesses
esta ra ts ars 31 188 12% l t e elr 14 Total Storefronts Storefront Vacancy Ha r a l ea t al s 14 Ele tr s ell e t res 11 Do you own or rent your property? r er es ermar ets 11
81% 16% 2% What changes need to occur on or around your Rent Own No Response corridor to attract more shoppers? % Merchants Safety 15% Parking 12% Sanitation 10% Storefront improvements 6% Community events 6%
116th Street Storefronts Business-to-business communication 6%
What We’ve Heard from Merchants South of 112th Street Business Inventory & Retail Mix Most Common Businesses South of 112th esta ra ts ars 65 387 13% Ha r a l ea t al s 35 Total Storefronts Storefront Vacancy el s e as 29 l t e elr 27 Do you own or rent your property? r t res 21
100% 0% What changes need to occur on or around your Rent Own corridor to attract more shoppers? % Merchants Storefront improvements 83% Sanitation 70% Landscaping 65% Business-to-business communication 52% Parking 48% Lexington Avenue Storefronts Community events 35%
Source: Based on 164 merchant surveys conducted on 116th Street by Union Settlement and 23 merchant surveys conducted south of 112th Street by Hope Community Inc. in Winter - Spring 2016. East Harlem 11 BUSINESS OUTLOOK East Harlem Retail Opportunity
Residents spend Local businesses make Every year,
$2.91B $2.10B $804.6M each year in each year in is spent outside goods and services retail sales the neighborhood
Retail Leakage & Surplus
Surplus $0 Leakage
Gasoline Stations $110.8M Grocery Stores $109.0M Electronics & Appliance Stores $97.5M Clothing Stores $78.7M Department Stores (Excluding Leased Departments) $71.3M Building Material & Supplies Dealers $41.5M Sporting Goods, Hobby, & Musical Instrument Stores $39.9M Auto Parts, Accessories, & Tire Stores $31.0M Jewelry, Luggage, & Leather Goods Stores $22.9M Home Furnishings Stores $21.8M Specialty Food Stores $13.0M Shoe Stores $12.2M Lawn / Garden Equipment & Supply Stores $10.3M Retail leakage and surplus is the difference between estimated Office Supplies, Stationery, & Gift Stores $9.0M spending by local residents on Furniture Stores $5.6M retail goods and estimated sales by local retail businesses. Retail Special Food Services $4.4M leakage occurs when consumer demand exceeds retail supply Florists $3.3M in a designated trade area. Used Merchandise Stores $2.3M On the chart, a positive value indicates leakage of retail sales Drinking Places (Alcoholic Beverages) $1.4M and represents net consumer spending that is being captured Book, Periodical, & Music Stores $2.7M by retailers outside of the trade Beer, Wine, & Liquor Stores $6.1M area. Retail surplus occurs when retail supply exceeds consumer Limited-Service Eating Places $8.3M demand in a designated trade area. On the chart, a negative Full-Service Restaurants $25.3M value indicates a surplus of retail Health & Personal Care Stores $31.5M sales and may signify a market where retailers are drawing Other Miscellaneous Store Retailers $36.2M customers from outside the trade area. Other General Merchandise Stores $130.6M
Source: ESRI and Infogroup, August 2016. 12 Neighborhood 360° Commercial District Needs Assessment Business Trends
Change in Total Business Sales, 2008-2015 Change in Median Sales by Business, 2008-2015
East Harlem Manhattan NYC East Harlem Manhattan NYC
57% 34% 29% 147% 133% 105%
East Harlem Total Business Sales East Harlem Median Sales by Business
$51,457 $49,557
$301,123,396
$281,396,440 $39,794 $252,843,477 $227,873,726 $230,453,397 $222,201,296 Sales Volume Sales Volume $202,978,253 $192,342,519 $24,814 $23,581 $21,540 $20,871
$17,634
Year Year
Source: Division of Tax Policy, NYC Department of Finance. What We’ve Heard from Shoppers
What additional types of businesses would When do you usually go shopping in you like to see in East Harlem? East Harlem? % Shoppers
Healthy food options Weekdays 62% Supermarkets Weekday evenings 16% Sit-down restaurants Weekend days 26% Higher quality clothing stores Weekend evenings 14% Coffee shops / cafes No set time 21%
How do you usually travel to get to How safe do you feel shopping in
East Harlem? % Shoppers East Harlem at night? Subway 51% Very safe 23% Walk 46% Somewhat safe 37% Bus 42% Not very safe 17% Taxi/Car service 16% Not at all safe 8% N/A or no response 15% Car 11% Bike 1%
Source: Based on 810 consumer surveys conducted by NHEMA, Union Settlement, and Hope Community Inc. in Spring 2015 (on 125th Street) and Spring 2016 (on all other corridors). East Harlem 13 PHYSICAL ENVIRONMENT Streetscape Conditions
125th Street Corridor Observations 3rd Avenue Corridor
3 AV 116th Street Corridor 125th Street BRUCKNER BLVD Corridors South of 112th Street 25% of storefronts and at least 12 lots were identified as vacant, E 132 ST many for several years.
3 AV 1 BRIDGE The long-underutilized space under the elevated Metro-North line HARLEM RIVER DR 5 AV 5 at Park Avenue has been repurposed as “Uptown Grand Central”
MADISON AV with new programming, including events, farmers markets, and public art. E 128 ST WILLISBRIDGE AV 2 The 125th Street & Lexington Avenue bus stop, which serves a high E 127 ST volume of commuters and riders traveling to surrounding social E 126 ST service facilities, lacks sufficient nearby public amenities. 2 1 E 125 ST
4 E 124 ST 3rd Avenue An analysis of 97 storefronts revealed that 66% are in good Marcus Garvey E 122 ST condition, 26% are in fair condition, and 8% are in poor condition. Park
2 AV 2 PARK AV PARK 1 AV 3 Of the 66 tree pits identified along the corridor, many of them are in
3 AV 3 poor condition, particularly between 117th and 119th streets. E 120 ST E 120 ST 4 Rush-hour congestion at 124th Street approaching the Triborough Bridge causes cars to block the intersection, making pedestrian E 118 ST 3 crossing dangerous.
PLEASANT AV PLEASANT E 116 ST 5 116th Street E 115 ST An analysis of 165 storefronts found 57% in good condition, 37% in E 114 ST fair condition, and 6% in poor condition. Trash receptacles along the corridor frequently overflow and spill Thomas onto the street. E 112 ST Jefferson Park Insufficient lighting on both the street and building frontages contributes to safety concerns among consumers, especially at FDR DR E 110 ST night. 5 Street furniture is limited along the corridor, mostly concentrated at bus stops between Pleasant and 2nd Avenues.
5 AV 5 E 106 ST South of 112th Street LEXINGTON AV LEXINGTON
1 AV 1 An analysis of 382 storefronts along the corridors south of 112th 6
2 AV 2 3 AV 3 Street revealed 40% in good condition, 54% in fair condition, and 6% 7 in poor condition. MADISON AV E 103 ST 6 Murals and mosaics line many of the neighborhood’s commercial
E 102 ST corridors, including at least eight works along Lexington Avenue PARK AV PARK E 101 ST between 103rd and 106th Streets.
E 100 ST 7 Heavy traffic congestion, street and sidewalk disrepair, and relatively poor façade conditions were found along 1st and 2nd Avenues. E 99 ST
E 97 ST
E 96 ST 0 0.1 0.2 0.4 Miles °
14 Neighborhood 360° Commercial District Needs Assessment Observations Storefront Vacancies
Assessed Commercial Corridors E 135 ST Vacant Lots
3 AV Vacant Storefronts BRUCKNER BLVD
E 132 ST
3 AV
BRIDGE HARLEM RIVER DR
Vacant Storefront on 125th Street AV 5 MADISON AV
E 128 ST
WILLISBRIDGE AV E 127 ST
E 126 ST ! !!!! !!! ! !! E 125 ST ! !! !!! !! ! ! !
E 124 ST ! ! ! Marcus Vacant Lots & Construction Garvey E 122 ST Park ! PARK AV PARK
2 AV 2 1 AV
E 120 ST AV 3 ! E 120 ST
! !! ! E 118 ST !!
! AV PLEASANT ! !!! ! !! E 116 ST ! !!!! ! ! ! ! !!
E 115 ST
Vacant Lot & Mural on 116th Street E 114 ST
Thomas E 112 ST Jefferson ! Park ! ! ! ! FDR DR ! ! ! ! E 110 ST ! ! ! ! ! ! ! ! ! !
! ! !
Neighborhood Artwork AV 5 E 106 ST LEXINGTON AV LEXINGTON ! ! ! !! !! !
1 AV 1 !
2 AV 2 ! AV 3 !
MADISON AV ! E 103 ST ! !
E 102 ST PARK AV PARK
!
! E 99 ST
Poor Streetscape Conditions
E 97 ST
E 96 ST
0 0.1 0.2 0.4 Miles E 94 ST °
East Harlem 15 DATA APPENDIX Study Area Boundaries Area Demographics
Assessed Commercial Corridors East Harlem Context Area Total Population Primary data on East Harlem storefront businesses Demographic and employment data on East Harlem presented on pg. 6-7, 10-11 was gathered along the pg. 16-17 represents the population within the 120,386 following commercial corridors: East Harlem neighborhood context area. 1,605,272 Manhattan 125th Street: 5th Avenue to 2nd Avenue 8,268,999 New York City 116th Street: Madison Avenue to Pleasant Avenue Trade Area Retail leakage, surplus, and retail opportunity 110th Street: Park Avenue to 2nd Avenue data on pg. 12 corresponds with the 0.25 mile Population Density (per square mile) 106th Street: 3rd Avenue to 1st Avenue trade area. 78,506 East Harlem Lexington Avenue: 99th Street to 112th Street 69,803 Manhattan 3rd Avenue: 116th Street to 125th Street; 99th Street to 112th Street 27,027 New York City 1st Avenue: 99th Street to 112th Street Average Household Size
2.5 East Harlem E 149 ST 2.1 Manhattan BRADHURST AV
W 145 ST 2.6 New York City
W 141 ST Commuting Patterns Mott Haven
3 AV W 135 ST MAJOR DEEGAN EXPY
5 AV 5 34,739 2,739 41,839
3 AV Work Live HARLEMBRIDGE RIVER DR W 130 ST
WILLIS AV BRIDGE FREDERICK DOUGLASS BLVD
LENOX AV RFK W 125 ST E 125 ST BRIDGE 34,739 Work in East Harlem, live elsewhere Central Harlem AV 3
MT MORRIS PK W East Live & Work in East Harlem Harlem 2,739
W 116 ST E 116 ST 41,839 Live in East Harlem, work elsewhere FDR DR 5 AV
2 AV 2 PARK AV PARK
CENTRAL PK N E 110 ST Car Ownership 18% East Harlem E 106 ST 22% Manhattan
3 AV 3 AV 1
LEXINGTON AV LEXINGTON 45% New York City MADISON AV
CENTRAL PK W CENTRAL E 96 ST
Carnegie Hill
E 92 ST 0 0.15 0.3 0.6 Miles °
16 Neighborhood 360° Commercial District Needs Assessment DATA APPENDIX Area Demographics
Race / Background Educational Attainment East Harlem MN NYC East Harlem MN NYC
Hispanic or Latino 46% 26% 29% 12th Grade or Less, 27% 14% 20% (of any race) No Diploma White alone 14% 48% 33% High School Graduate 25% 13% 25% Black or African 31% 13% 23% Some College, No Degree 13% 11% 15% American alone Associate’s Degree 5% 3% 6% Asian alone 7% 11% 13% Bachelor’s Degree 18% 31% 20% Native Hawaiian and 0% 0% 0% Other Pacific Islander Graduate or 12% 28% 14% Professional Degree American Indian and 0% 0% 0% Alaska Native alone
Some other race alone 1% 0% 1% Two or more races 1% 2% 1%
Population Age East Harlem MN NYC Median Age Foreign-Born Population
Under 5 Years 6% 5% 7% 33.4 East Harlem 26% East Harlem 5–14 Years 12% 7% 11% 36.5 Manhattan 29% Manhattan 15–24 Years 16% 13% 14% 35.6 New York City 37% New York City 25–44 Years 31% 37% 31% 45–64 Years 23% 24% 25% 65+ Years 12% 14% 12% Income Employment
Median Household Income Pop. Below Poverty Line Population in Labor Force Unemployment* $30,938 East Harlem 31% East Harlem 56% East Harlem 12.4% East Harlem $69,659 Manhattan 18% Manhattan 67% Manhattan 8.8% Manhattan $52,259 New York City 20% New York City 63% New York City 10.6% New York City
*Note: The unemployment rate for Manhattan is at 4.4% and for New York City is at 5.1%, as of June 2016 Local Jobs and Employment (NYSDOL); updated neighborhood-level data for East Harlem is not available. Local Residents’ Employment Jobs Located in East Harlem Educational Services, Health Care, 30% Educational Services, Health Care, 71% Social Assistance Social Assistance Accommodation, Food Services, 14% Retail Trade 7% Arts, Entertainment Accommodation, Food Services, 5% Retail Trade 11% Arts, Entertainment Professional, Scientific, & Technical Services 11% Finance, Insurance, Real Estate 4% Finance, Insurance, Real Estate 9% Transportation, Warehousing, Utilities 4% Other 6% Other 3% Transportation, Warehouseing, Utilities 5% Construction 2% Information 3% Professional, Scientific, & Technical Services 2% Public Administration 3% Information 1% Manufacturing 3% Manufacturing 1% Construction 3% Wholesale Trade 0% Wholesale trade 2% Public Administration 0%
Sources: US Census Bureau, 2009-2013 American Community Survey and 2014 OntheMap Application. East Harlem 17 DATA APPENDIX East Harlem Transportation
MTA Annual Bus Ridership (2015) E 135 ST W 135 ST MAJOR DEEGAN EXPY 3 AV 3.2M M1 BRUCKNER BLVD 14.6M M15 SBS BX
BROOK AV BROOK
W 132 ST E 132 ST AV WILLIS 15 98 98 3 AV M35 HARLEMBRIDGE RIVER DR 470,499 LENOX AV W 130 ST BX 15 M60 SBS MADISON AV
5 AV 5 5.5M
2 10
4
4
BX M
BX M
7
3
3
BX M BX BX M BX WILLIS AV M116 E 127 ST BRIDGE 35 3.2M
M 15 35 SBS
M BX M BX M M BX BX M BX M BX M 60 Metro-North Railroad 100 35 60 9 10 W 125 ST SBS 100 101 15 E 125 ST SBS 6 7 8 RFK BRIDGE Average Weekday E 124 ST Subway Ridership (2015) Randall’s Marcus Island Garvey Park 6
3 E 122 ST 28,060 96 St. Station 3
Park 10
98
1 10
LEXINGTON AV LEXINGTON
1
10 10 1 AV
98
2 AV 2 2 AV 3 116 13,409 6 110 St. Station MT MORRIS PK W E 120 ST 3 6 116 St. Station
1 1 16,702 W 118 ST E 118 ST E 117 ST 30,277 4 5 6 125 St. Station
PLEASANT AV PLEASANT W 116 ST 102 116 E 116 ST
E 115 ST
5 AV 5 E 114 ST Pedestrian Counts
LENOX AV 4 5 FDR DR PARK AV PARK Thomas Third Avenue Bridge
6 Jefferson BX M BX
10 E 112 ST
Park 9 BX M BX Weekday Morning Pedestrians
W 111 ST 185
8 BX M BX
2 3 4 7 BX M BX E 110 ST Harlem River
6 Weekeday Afternoon Pedestrians 3
BX M BX 324 10
E 109 ST 3
2 10
M
SBS
15
10
2
1
10 10 1 175 Weekend Pedestrians
M
SBS 10
15
98
98 BX M BX 10 Wards Island Bridge
9 106
BX M BX E 106 ST 8
BX M BX 106 7
BX M BX 160 Weekday Morning Pedestrians 6 Central M BX
3 AV 3 AV 2
E 104 ST 1 AV MADISON AV
4 Park BX M WARDS ISLAND
LEXINGTON LEXINGTON AV Weekeday Afternoon Pedestrians
3 BX M BX 4 484
BX M E 103 ST BRIDGE
6
3
10
BX M BX 6
4 E 102 ST 10 300 Weekend Pedestrians
3
4
2
3
1
2
EAST DR
1 E 99 ST
PARK AV PARK Vehicular Traffic
5 AV 5 96 106 96 2nd Avenue between E 97 ST 22,536 96th Street and 125th Street 96 E 96 ST
00 0.10.15 0.20.3 0.60.4MilesMiles 17,335 3rd Avenue between °° 116th Street and 125th Street 13,941 E. 116th Street between East Harlem Transportation FDR Drive and 5th Avenue
Bus Routes Metro-North Railroad NYC Subway 19,388 E. 125th Street between Lexington Avenue and 5th Avenue
85,622 RFK Bridge (Manhattan Span)
Sources: MTA 2015; NYC DOT May 2016; NYS DOT, 2014 Annual Average Daily Traffic data. 18 Neighborhood 360° Commercial District Needs Assessment Recent SBS Investments in the Neighborhood
Neighborhood 360 Fellowship Host Organization, awarded to Union Settlement Association, 2016.
Metro-North Viaduct Plaza Activation, Avenue NYC placemaking grant of $20,000 awarded to New Harlem East Merchants Association, 2015.
East Harlem Community Alliance, Avenue NYC merchant organizing grant of $20,000 awarded to Union Settlement Association, 2015.
Small Business Profiles & Courses, Avenue NYC business retention grant of $20,000 awarded to Union Settlement Association, 2015.
Website Development / Business Surveying, Avenue NYC merchant organizing grant of $20,000 awarded to New Harlem East Merchants Association, 2014.
Uptown Grand Central, Neighborhood Challenge placemaking grant of $100,000 awarded to New Harlem East Merchants Association, 2014.
East Harlem Harvest Festival, Avenue NYC placemaking grant of $20,000 awarded to Hope Community Inc., 2013.
Merchant Association Incorporated / Shop New Harlem East, Avenue NYC merchant organizing grant of $20,000 awarded to New Harlem East Merchants Association, 2013.
Visit El Barrio, Avenue NYC placemaking grant of $25,000 awarded to Hope Community Inc., 2012.
Visit El Barrio, Avenue NYC placemaking grant of $33,000 awarded to Hope Community Inc., 2011.
Existing Plans and Studies
East Harlem Neighborhood Plan, Office of City Council Speaker Melissa Mark-Viverito, Manhattan Community Board 11, Community Voices Heard, and Manhattan Borough President Gale A. Brewer, 2016 (in progress). East Harlem Land-Use and Rezoning Initiative, Manhattan Community Board 11, 2013. 125th Street Rezoning, NYC Department of City Planning, 2008. East Harlem Rezoning, NYC Department of City Planning, 2002. New Directions: A 197-A Plan for Manhattan Community District 11, Revised Edition, Manhattan Community Board 11 and NYC Department of City Planning, 1999. Sources
ESRI and Infogroup, Inc. August 2016 ESRI Retail MarketPlace Profile. Infogroup, Inc. 2016. From ReferenceUSA database. Metropolitan Transportation Authority. 2015. Average Weekday Subway Ridership and Annual Bus Ridership. NYC Department of Finance, Division of Tax Policy, using sales tax data from NYS Department of Taxation and Finance. Business sales are reported by tax year, which runs from March 1st to February 28th. Sales data are compiled from sales tax returns, which are rolled up by tax filer within a year, excluding returns with negative sales amounts. For each year, each tax filer is reported according to the address listed on their latest return. Large outliers were removed. NYS Department of Labor. June 2016. Unemployment Rate Rankings by County. NYS Department of Transportation. 2014. Annual Average Daily Traffic, using Traffic Data Viewer. Office of City Council Speaker Melissa Mark-Viverito, Manhattan Community Board 11, Community Voices Heard, Manhattan Borough President Gale A. Brewer. 2016. East Harlem Neighborhood Plan. U.S. Census Bureau, 2009-2013 American Community Survey. Manhattan Census Tracts 160.02, 158.02, 156.02, 162, 164, 170, 166, 168, 172, 174.01, 180, 178, 192, 194, 242, 174.02, 184, 198, 206, 210, 182, 196, 188. U.S. Census Bureau. 2014. OnTheMap Application. Longitudinal-Employer Household Dynamics Program (LEHD). Commuting Pattern data is representative of LEHD Origin-Destination Employment Statistics for the second quarter of 2014. LEHD data is based on different administrative sources, primarily Unemployment Insurance (UI) earnings data and the Quarterly Census of Employment and Wages (QCEW), and other censuses/surveys. In this context, only the highest paying job that is held over two consecutive quarters by an individual worker is counted toward worker flows into, out of, and within the context area. Photo Credits: © Union Settlement Association; El Museo del Barrio NY / CC BY; Hester Street Collaborative; Jim.henderson / Wikimedia Commons; New Harlem East Merchants Association: John Barclay-Morton; NYC & Company: Julienne Schaer; NYC Economic Development Corporation; NYC Housing Preservation & Development.
East Harlem 19 The NYC Department of Small Business Services helps unlock ABOUT SBS economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building a fairer economy in neighborhoods across the five boroughs.
We would like to recognize and thank the following individuals and ACKNOWLEDGMENTS organizations for their contributions to the development of the East Harlem Commercial District Needs Assessment:
Manhattan Borough President Gale Brewer NYC Council Speaker Melissa Mark-Viverito Manhattan Community Board 11 Hope Community Inc. New Harlem East Merchants Association (NHEMA) Union Settlement Association Local Initiatives Support Corporation (LISC) East Harlem Community Alliance East Harlem Merchants East Harlem Shoppers and Residents nyc.gov/neighborhood360