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East Harlem Commercial District Needs Assessment

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East Harlem Commercial District Needs Assessment EAST HARLEM MANHATTAN Commercial District Needs Assessment COMMERCIAL DISTRICT NEEDS ASSESSMENT in Hope Community Inc. partnership New Harlem East Merchants Association with Union Settlement Association ABOUT EAST HARLEM Background For more than a century, Manhattan’s East Harlem neighborhood has distinguished itself as a welcoming home for immigrants and entrepreneurs amid continual social and economic change. East Harlem sits between 96th Street to the south, 5th Avenue to the west, and the Harlem River to the north and east. The neighborhood became a transit-rich hub for commuters, residents, and visitors alike with the construction of local subway and The Neighborhood 360° regional rail lines in the late 19th century. East Harlem’s connectivity to lower Manhattan, program was created by the NYC the Bronx, and Upstate has cultivated a multi-cultural community served by a series of Department of Small Business Services to identify, develop, and vibrant commercial corridors. launch commercial revitalization projects in partnership with East 125th Street is a transit-accessible home to a variety of small businesses and cultural local stakeholders. Through institutions. Attractions like the National Black Theater and Triboro Plaza share the street proactive planning and targeted investments, Neighborhood 360° with local restaurants, beauty salons, and national chains. In recent years, the community supports projects that strengthen has come together to revitalize the space under the Metro-North station at Park Avenue and revitalize the streets, small (Northern Manhattan’s only commuter rail stop) as “Uptown Grand Central.” businesses, and community- based organizations that anchor New York City neighborhoods. East Harlem’s 116th Street corridor marks the heart of “El Barrio,” a name that embodies The Neighborhood 360° the thriving Hispanic and Latino community that has grown in the neighborhood over the Commercial District Needs past several decades. Mexican and Dominican restaurants line the commercial strip, Assessment (CDNA) highlights a neighborhood’s existing business surrounded by shops offering affordable goods for local shoppers and visitors. At the landscape and consumer corridor’s western edge sits La Marqueta, an iconic neighborhood market that has housed characteristics. This CDNA Latino-owned small businesses and other vendors for nearly a century and continues to features the 125th Street, 116th Street, 110th Street, 106th bring new economic opportunity to the community. Street, Lexington Avenue, 3rd Avenue, and 1st Avenue commercial corridors in East Farther south, the Lexington, 3rd, 2nd, and 1st Avenue corridors, as well as the 110th Harlem and was conducted in and 106th cross streets, offer an array of restaurant, retail, and cultural options for the partnership with the New Harlem neighborhood. Situated between Central Park and the Harlem River, this district includes East Merchants Association, Union Settlement Association, popular museums like El Museo del Barrio and the Museum of the City of New York, along and Hope Community Inc. with numerous small theaters, galleries, and murals that attest to the neighborhood’s rich between January and June 2016. cultural history. These institutions, as well as major hospitals and schools, bring thousands Key issues and opportunities of visitors and workers to the commercial strips every day to shop, dine, and explore. identified through this assessment will help prioritize SBS-supported, local investments, and serve as an informational and marketing Neighborhood Demographics See more on page 17 resource for the neighborhood. More than 120,000 residents of varying ethnicities, nationalities, and incomes call East Harlem home. About 46% of residents identify as Hispanic or Latino, with large populations In This Report of Puerto Ricans, Mexicans, and Dominicans. The neighborhood also includes a large African American population (30%). In addition, East Harlem has the highest concentration Existing conditions, business of NYC Housing Authority (NYCHA) developments in Manhattan, with more than 28% of data, and qualitative depictions the neighborhood residing in NYCHA housing. Consistent with East Harlem’s history as a of the neighborhood were host of immigrant groups, 26% of residents are foreign-born. gathered from more than 1,000 surveys, as well as numerous interviews and workshops, with neighborhood merchants, Future Opportunities See more on page 5 shoppers, workers, community leaders, property owners, and residents. East Harlem’s growth as a neighborhood is unmistakably tied to a unique set of characteristics Jump to... that have been cultivated over time: a cosmopolitan history, transit connectivity, cultural and educational assets, and affordability. In recent years, residential and commercial development Key Findings 4-5 Business Inventory 6 has brought new economic activity to the neighborhood, with more developments, such What Merchants Say 7-8, 10-11 as NYCEDC’s East 125th Street Development, coming online in the next several years. What Shoppers Say 8-9, 13 Meanwhile, the Second Avenue Subway promises to increase access to the eastern side of Business Outlook 12-13 the neighborhood for workers, residents, and tourists. Through initiatives like the East Harlem Physical Environment 14-15 Neighborhood Plan and the East Harlem Community Alliance, the community’s many Data Appendix 16-19 social service and grassroots organizations continue to collaborate with public and private partners to ensure these new investments translate into economic opportunity for all East Harlem residents and entrepreneurs. 2 Neighborhood 360° Commercial District Needs Assessment NEIGHBORHOOD CONTEXT East Harlem W 135 ST MAJOR DEEGAN EXPY Points of Interest 3 AV BRUCKNER BLVD Assessed Commercial Corridors Public Facilities & Hospitals 3 AV Business Improvement Districts (BIDs) Arts & Cultural Destinations BRIDGE 5 AV 5 4 HARLEM RIVER DR MADISON AV 5 NYCHA Housing Developments Incubators & Co-Working Spaces E 128 ST 6 Randall’s Metro-North Railroad WILLISBRIDGE AV E 127 ST Island Harlem African Park National Black Burial Ground Notable Places Theatre Inc RFK E 125 ST New York BRIDGE Public Library 1 2 PALADINO AV Harlem Repertory Marcus Harlem Theatre Garvey Courthouse Park AV PARK 2 AV 2 1 AV Harlem E 120 ST Art Park 1 AV 3 E 120 ST Cofound/Harlem & TEEM CoWorking Silberman School Harlem Art Park Hot Bread Kitchen at La Marqueta of Social Work at E 118 ST Hunter College Community Board 11 3 4 E 116 ST PLEASANT AV PLEASANT La Marqueta E 115 ST Hot Bread Kitchen 2 E 114 ST FDR DR Thomas E 112 ST Jefferson Park El Barrio’s Artspace PS 109 Museum of the City of New York New York E 110 ST MADISON AV Public Library 5 AV 5 The Poet’s Den Theater Graffiti Harlem River Hall of Fame El Museo E 106 ST del Barrio Taller AV LEXINGTON Boricua La Casa de AV 2 AV 1 la Herencia AV 3 WARD’S 4 ISLAND NYCHA Washington Houses 125th Street Metro-North Station Museum of the BRIDGE City of New York E 102 ST MediaNoche Neighborhood Events Mount Sinai El Barrio’s Artspace Hospital 3 PS 109 E 99 ST Union Settlement Annual Ethnic Mexican Independence Festival Metropolitan Festival PARK AV PARK Hospital Uptown Restaurant Week E 97 ST Islamic Cultural Center 116th Street Festival E 96 ST of New York Hope Fall Fest Dance of the Giglio Festival 0 0.1 0.2 0.4 Miles Cinco de Mayo Fiesta Block Party ° Three Kings Day Parade Merchant & Business Groups Hope Community Inc. East Harlem Business Alliance New Harlem East Merchants East Harlem Chamber of Commerce Association (NHEMA) Hispanic Chamber of Commerce Union Settlement Association East Harlem 3 KEY FINDINGS & OPPORTUNITIES Strengths Many longstanding small businesses in relatively Excellent transportation accessibility via subway, bus, car, affordable commercial spaces and commuter rail, with Phase 2 of the Second Avenue Subway set to bring additional transit options Affordable retail and dining options that represent East Harlem’s rich ethnic, cultural, and culinary diversity Large medical and educational institutions that employ local residents and bring thousands of commuters to the Popular cultural anchors – including museums, galleries, neighborhood theaters, and public spaces – that bring residents, visitors, and workers to the neighborhood’s commercial corridors New residential development bringing new potential customers to local businesses Challenges High number of vacant storefronts (14%) and properties Lack of healthy food, sit-down restaurants, clothing reduce activity and lighting on commercial corridors, options, supermarkets, and anchor retail on certain contributing to safety concerns corridors, leading many residents to shop outside the neighborhood Rapidly increasing commercial rents apply pressure to local businesses and their ability to offer affordable Inconsistent coordination and communication between goods and services City government and multiple community organizations that serve varying stakeholder groups Real and perceived safety concerns on commercial corridors, especially at night Large concentration of social services in and around the neighborhood contributes to the strain on public realm Changing demographics and tastes require maintenance longstanding businesses to adapt in order to grow and better serve a diverse clientele Mural on 3rd Avenue Casa Latina Music Shop La Marqueta 116th Street Corridor 4 Neighborhood 360° Commercial District Needs Assessment East Harlem Neighborhood Plan Final Community Forum New Residential Development
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