SALESFORCE AND AWS AWS IoT & Salesforce IoT: Monetize the Internet of Things

Challenges

Your IoT efforts can help you deliver more personalized forms of customer engagement, improve products, and make business processes more efficient. Many businesses are finding however, that they have a difficult time driving value from their IoT solutions if they are siloed from the rest of their business applications. This is because without a connection to your other systems, such as your CRM, your business users cannot easily leverage IoT and build logic that impacts customer satisfaction. Making IoT more relevant to your core business processes and users uncovers more opportunities to transform customer engagement.

Additionally, without the contextualization of the data you collect, it is hard to paint a complete picture of the person interacting with your devices, including their needs, usage, and preferences. This data is difficult to leverage to add meaningful business value through your IoT deployments.

The AWS IoT & Salesforce IoT Solution

AWS IoT and Salesforce IoT provide a joint solution that helps you monetize your IoT investment by contextualizing your device data in real-time, so you can automate actions to promptly serve and connect with customers. Create orchestration rules for any device state using clicks, not code. Visually build out logic for any event or condition to trigger actions based on customer knowledge and real-time events. Build customer profiles so that you can thoroughly understand the people behind the device and how they use your products.

With this solution, your team has the ability to turn everyday occurrences into meaningful customer experiences. Automatically create service cases and maintenance requests when your customers experience product issues. Push special offers to your loyal customers when they are in close proximity to your business. Incorporate real- time customer insights and usage data into product development to improve offerings over time. The possibilities for driving customer satisfaction are virtually endless with AWS IoT and Salesforce IoT. Key Benefits

Automate smart actions to promptly serve and connect with customers

Easily create business rules to trigger actions that correspond with specific device events

Output data directly to your Salesforce applications and trigger actions across any application or create custom outputs for your own products

Route data to the AWS service of your choice for storage and analysis

Add customer context to your device data

Contextualize device events in real-time with business logic

Aggregate device data to specific customer profiles, so you can build sales, service, and marketing triggers at a personal level

Build a complete 360° view of your customers, with insights on product usage, buying patterns, preferences, and more

Secure your IoT deployments at virtually any scale

Gain mutual authentication and encryption at all points of connection, so that data is never exchanged between devices and AWS IoT without proven identity

Scale to billions of devices and trillions of messages

Leverage the AWS global footprint to reliably support deployments around the world

AWS IoT & Salesforce IoT

Salesforce IoT and AWS IoT enable you to securely connect your network of devices to your CRM to create engaging customer experiences across every connected product. Promptly service customers by automating actions in your Salesforce Clouds based on specific device events and insights. Contextualize device data in real-time to rapidly enrich your understanding of your customers and how they use your products. Getting Started

Learn more about the AWS and Salesforce joint IoT solution today: https://www.salesforce.com/products/iot-cloud/overview/ https://aws.amazon.com/iot-platform/