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+ Best Coverage of Everything Nordic 20 11/2 01 2 Rate Card SKITRAX IS NORTH AMERICAʼS LEADING NORDIC SKI PUBLICATION WITH SOME OF THE BEST NAMES IN THE BUSINESS Marty Hall From controversy to straight talk! Peter Graves World renowned race commentator. I MAG Bob Woodward #1 XC SK Nordic skiing guru for over 40 years. BEST COVERAGE Don Portman In track or off piste - a skierʼs skier. OF EVERYTHING Jonathan Wiesel NORDIC Covered the most resorts in the business. Jack Sasseville Our venerable wax columnist has done it all. Leslie Anthony From exotic to local Doc Leslieʼs the man. Steve Threndyle Our backcountry sage tells it like it is. Laura Robinson Author and former Ontario XC champion skier. Keith Nicol The technique guy who knows all the moves. Scott McGee Mr. Tele dreams of carving tails in perfect co rn. Richard Hunt SPRING 2011 Master skier extraordinaire who skis the world over. PRO SKIERS OSLO SHINES GOLD FOR Kikkan Randall CANADA GEAR 2012 Nordic Worlds Sprint silver medalist - a leader both on and off snow. Preview + SPRING SKIING Junior/U23 Worlds World Cup Wrap Rocks Biathlon Worlds Masters WCup Alex Harvey Official publication of Pro talk Chandra Crawford $3.95 Winner of two World Championship gold medals. www.skitrax.com Andy Newell Registration Number 9875 Agreement Number 1372521 Printed in Canada Chandra Crawford Insights and revelations from Canadaʼs Olympic gold medalist. HEAD OFFICE Official Andy Newell 260 Spadina Ave., #200 Magazine of One of the fastest skiers on the planet talks shop. United States Toronto, Ontario, Ski Association Canada, M5T 2E4 TOP RATED! 416.977.2100 Cross Country s u Canada fx. 416.977.9200 c SkiTrax is a member of o F rates/info inside [email protected] c i d r skitrax.com o N DISTRIBUTION AND CIRCULATION 20 11/2012 BLACK AND WHITE PUBLISHING SCHEDULE The BEST direct-market penetration to SIZE 4X 3X 2X 1X SkiTrax offers the most comprehensive Nordic skiers across North America! 1/12 $360 $370 $390 $410 CIRCULATION: 30,000 copies per issue 1/8 $400 $420 $440 $470 ANNUAL BUYER’S GUIDE 2011 DISTRIBUTION: Canada, U.S. 1/6 $510 $540 $580 $600 Official Magazine Space Close : Sept. 9/11 1/4 $660 $700 $740 $780 Material Due: Sept. 16/11 United States Ski Association (1,500 members) » North American Nordic Buyerʼs Guide 1/3 $880 $930 $990 $1,030 Cross Country Canada (800 members) Skis, Poles, Boots, Bindings 1/2 $1,090 $1,170 $1,220 $1,280 U.S. and Canadian pricing. Subscribers Newsstands » Gear Test Review - in-depth test report 2/3 $1,410 $1,480 $1,560 $1,660 Ski Retailers Ski Resorts on whatʼs new for the 2011/12 season » FULL $1,790 $1,890 $2,000 $2,100 Ski Events Ski Shows Race Ready - tips, ideas & expertise for Juniors, Masters, Women & Elite skiers » DPS $3,130 $3,310 $3,500 $3,680 Shows/Events CCSAA Best of XC Skiing, Snowshoeing HPS $1,890 $2,000 $2,110 $2,220 » Some of the many 2010/11 shows/events where SkiTrax was distributed. Calendars 2011/12 - complete listings of CENTRE SPREAD $3,370 $3,560 $3,770 $3,960 • American Birkebeiner • Winter Trails all XC, Nordic Combined, Ski Jumping, • Mora Vasa Loppet • Craftsbury Marathon Telemark and Biathlon events TWO/THREE COLOUR • Canadian Ski Marathon • Fischer Loppet Festival • Canadian Birkebeiner • Catamount Trail Events Add 15% to black & white rates for each process colour. • City of Lakes Loppet • U.S. and Canadian XC Nats RACE READY DECEMBER/HOLIDAY 2011 Process colours: cyan, magenta, yellow. PMS colour matches • Saskaloppet • NSIA Show This hot new racing section in available. Prices on request. Space Close: Oct. 14/11 • NENSA Events • OR Show each issue covers a gamut of Material Due: Oct. 21/11 • Keskinada Loppet • SIA Show topics from SkiTrax's team of » Annual Snowshoe feature with • CXC Events • Silver Star XC Camps experts to help you "up" your FOUR COLOUR North American Buye rʼ s Guide • Nipika Loppet • Yellowstone XC Festival performance on any start line. » Get Back Tele Back Country feature » SIZE 4X 3X 2X 1X Holiday Gift Guide - cool Nordic gifts! » READER PROFILE NordicStyle and comfort on 1/12 $640 $680 $720 $760 the trails with the latest Nordic StyleFile Fashion Guide in high-tech skiwear Stylefile by Jack Cracker features the latest styles in xc ski wear » 1/8 $750 $790 $830 $880 Jackrabbit & Bill Koch League - a look predominantly male – 70% male, 30% female at the various programs in Canada and 1/6 $890 $930 $990 $1,040 the USA » over the age of 36 Loppets 2012 - annual feature of the 1/4 $1,060 $1,120 $1,190 $1,240 married best loppets across North America 1/3 $1,380 $1,460 $1,540 $1,630 university-educated including map 1/2 $1,690 $1,790 $1,890 $1,980 professional career [ ] [ ] 2/3 $2,100 $2,230 $2,340 $2,450 household income of $100,000+ COLUMBIA MOUNTAIN HARDWEAR (above l-r) Columbiaʼs Majik Wands gloves offer Omni-Heat technology that maintains warmth but cuts bulk, while (above l-r) Mountain Hardwearʼs menʼs Kramer jacket features MicroClimate Zoning technology and water- a waterproof, breathable bladder adds extra comfort and dryness. They include a polyurethane grip palm, insulation proof hard-shell panels for protection, while the breathable hood, arm and side panels stretch and shed heat. FEBRUARY/MARCH 2012 and elastic at the wrist to keep the snow out. They retail for $80 [US], $80 [CDN]. The classic Fast Trek fleece hat fea- The AXF Super DWR finish repels water five times longer than standard water-repellant finishes and the tures Omni-Heat thermal reflective technology on a moisture-wicking, air-permeable base layer. Omni-Shield advanced superlight, welded pit zips offer added ventilation when needed, all for $340 [US], $420 [CDN]. The menʼs repellency helps shed moisture. The hat is $16 [US], $20 [CDN]. With stretch mobility and Omni-Heat and Omni-Shield Medusa glove features OutDry technology that bonds a waterproof and breathable membrane directly to the treatment of the 100% polyester fabric, Columbiaʼs Thermodynamic soft shell offers lightweight warmth and perform- gloveʼs shell, providing maximum waterproofing, breathability and dexterity. The durable water-resistant goatskin 52% live in towns of less than 50,000 or in ance, boosting body heat retention by 20%. It retails for $140 [US], $180 [CDN]. www.columbia.com palm and fingers offer great grip for $140 [US], $160 [CDN]. www.mountainhardwear.com www.skitrax.com www.skitrax.com FULL $2,580 $2,720 $2,880 $3,010 28> SKITRAX FEB/MAR 2011 FEB/MAR 2011 SKITRAX <29 Space Close: rural locations, 25% live in cities with a Jan. 6/12 DPS $4,520 $4,770 $5,040 $5,300 » population of 50,000 to 500,000, 22% live Very popular Romantic Inns feature of HPS $2,880 $3,030 $3,210 $3,380 Top XC skier columns by CENTRE SPREAD $4,750 $5,040 $5,300 $5,600 in cities of 500,000+ Newell, Harvey, Randall, Crawford four fabulous get-aways in U.S.-Can. » 71% own vehicles Competition Round Up - Whoʼs Hot and by Do n Portman (on 70lb Coated Stock) owns four or more pairs of skis, boots, and poles Whoʼs Not - US XC Nationals , Tour de COVER POSITIONS Ski, NorAm, World Cup, SuperTour... ’ll nev er forge t my firs t trip to Mount » Bach elor. It w (performance & recreation) as the e arly 1970’s, a nd I was on my w Tights - in-depth report on the best ski ay to tak Position 4X 3X 2X 1X e my full ce rtification exam as a d No l rdic sk a i ins r tructor e . Driving g down will likely buy skis within the next 6 months z R t ou i tights in the market. te 97, I F was stunned b m y O i regon’s T Centr Casc al ade Moun tains. The I white con es o Th f the ree Siste Back Cover $3,080 $3,260 $3,430 $3,600 rs, jagged Broken T op and co plans on buying ski clothing cal M ni- o unt Bach elor beck oned. Nor th, Middle and Sou th Sister are 10,00 0-foot do v rmant olcanoes . Broken Top (9,1 75 feet) a is an belongs to a cross-country ski club ncient bl Inside Front Cover $2,790 $2,950 $3,130 $3,290 own-ou t volcano and Mou nt Bach- elor (9,0 00 feet) has the c lassic Fu s ji-like hape of P acific Ri m volcan oes. Betw the een SPRING 2012 skis an average of four or more times per week giant pea ks, ge ntle s c now- overed t Inside Back Cover $2,670 $2,820 $2,970 $3,130 errain promised great sk iing. The anxiet y of my u pcoming exam fa participates in other sports, including ded into Space Close: Feb. 24/12 MARKETPLACE hiking (74%), running (70%), camping (60%), » 22> SKITRAX A NNUAL 2010 Great spots for Spring skiing r o road (57%) and mountain biking (57%) l (far left e ) Mt. Bache h off lor c ers stunnin a g terr » f ain, B a www.skit n bulous tra rax.co . a ils and m t o one Business Display Ads are available at $150/column-inch for the f t m he lon w M t gest sk ww.skitrax r o i seasons .com o n earth. P n o Gear 2013 Scoop - a “sneak preview” (left D ) Command M central at a majority get ski information from magazines t.
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