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Enabling Voice in the Smart Home

A Parks Associates Whitepaper Developed for ULE Alliance

A LLI ANCE Enabling Voice in the Smart Home devices?

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• How the user experience. questions all factor these to into answers The When deciding what underlying technologies and components to incorporate, incorporate, to and components underlying what technologies deciding When these questions: makers must answer device • How • How has already introduced its second- and third- generation devices with the Echo Tap and Echo Dot, Dot, and Echo Tap generation devices with the Echo its second- and third- introduced has already devices a line of new Echo — the released Amazon Most recently, Show. and Echo Look the Echo by followed first-generation the original to Echo. and an update Connect, Buttons, Spot, Echo Echo Echo Plus, Echo Developers Conference. Worldwide at its HomePod, smart announced its much anticipated Apple speaker, it in its flagship smart its Google offers recently, speaker the Most Google Home. device, and the Google Home Max, a more factor, the Google Home , form released a smaller and lower-priced option. expensive and more premium personal assistant, , has its own port opting to in third-party technology in its voice devices such as the . a assistant via to access the intelligent users allowing rolled out , 2017, finally In mid-July calling upon Bixby. for dedicated – a button on the side of the S8 phone button dedicated • • • • • Collectively, companies are competing to stay in the race for dominance in the voice-first market. They in the voice-first market. dominance for in the race stay to competing are companies Collectively, voice-based as and partnerships innovative cases, new use announcing regularly integrations create are to user experience. enable a robust momentum to market’s stakeholders the current leverage vie to The first step companies face in enabling a voice-first companies face in enabling a first step The to partner experience to decide whether is with a current marketto build a proprietary or offering voice solution. a proprietaryDeveloping voice-enabled requires solution resources. amount of a significant Voice control and voice-based technologies have experienced massive growth in the past five years within the years within the in the past five experienced growth massive and voice-based have control technologies Voice using a personal were households broadband of 2017, 49% of U.S. consumer market. the beginning At interest, and consumer growth its accelerated Due to device. or dedicated an application through assistant the voice-first voice-enabled and influencing the adoption of is rapidly changing landscape products. announce continue to Samsung Market Microsoft, recently Apple, and more Google, leaders such as Amazon, new expanded roadmaps: product enhancements and Creating a Voice-first Experience Voice-first a Creating Enabling Voice in the Smartin the Home Voice Enabling All rights reserved | www.parksassociates.com | © Parks Associates Smart Speakers withPersonalSmart Assistants Intelligent Personal Assistants Defining the VoiceMarket andULE intelligent orinthecloud. personalassistantisembeddedwithinthedevice inputandoutputare voice, where andthe theprimary have aninterface personal assistants. These devices, alsoreferred devices to asvoice-first , withmicrophones speakers thatareconnected powered by intelligent Amazon Internet- Homeare Echo like andGoogle always-on, Devices andAmazon Alexa. Cortana, Assistant, Google Microsoft , personalassistantapplicationsincludeApple’sExamples ofvoice-controlled information from onlineresources. are basedonuserinput,locationawareness, toservices access andtheability withvoiceinteractions andnaturallanguage processing. These tasksor for anindividualthrough tasksorservices agentthatperforms a software An intelligent personalassistant (IPA) personalassistant is oravirtual riseinimportance. will power efficiency, andportability ubiquitous accessto thesesolutionsthroughout thehome. To enablethis, features device audio, suchastwo-way solutions inthehome,experience. there As consumersembraceandimplementvoice-based willbeaneedfor homeadoptionby simplifyingtheuser Q&A orto control smart hands-free devices hasthepotential to further homeenvironment to to checkinonthesmart The understanditsstatusandevents through ability asimple andgamingconsoles, cars. health,andconnected with smart TVs suchasentertainment homedevices, andremote ofverticals controls smart to avariety andextend smartphones, corethatbenefitfrom withdistinct functionalities this. categories product andservice coverThese categories A numberofcompaniesare embeddingvoice control technology into theirdevices. There of are avariety prime In

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Smart Home Device A smart home device is a single-point device with the intelligence embedded in the device or combined with intelligence provided by software in the cloud. It typically supports cloud-based data and analytics. Popular smart home devices are Internet-connected versions of traditional home products like thermostats, garage door openers, or lighting.

Connected Consumers at Home

© Parks Associates

26% of U.S. broadband households own a smart home device. One-third of U.S. broadband households are familiar with

smart home devices. © Parks Associates

ULE Ultra-Low Energy (ULE) is a wireless technology standard based on DECT and is intended for and IoT. ULE is an extension of DECT, the technology that exists in the cordless phone systems of hundreds of millions of households. VTech, Gigaset, and Panasonic have long been leaders in DECT cordless home phones. The ULE Alliance, which promotes the worldwide adoption of the ULE Technology, was formed in 2013. By mid-2017, the alliance has grown to nearly 120 members worldwide. Enabling Voice Home in the Smart Robustness and ease of use are the main challenges for smart home wireless communication technologies. ULE operates on a 1.9GHz frequency band, which is less susceptible to interference; it does not interfere with Wi-Fi or .

Power consumption of processors running algorithms for natural language processing are a significant consideration for manufacturers. ULE technology addresses this issue by providing connected devices with a low-power solution specifically designed for home automation applications. All rights reserved | www.parksassociates.com | © Parks Associates Consumer Adoption andthe Voice-first Experience intelligent personalassistantofferings. phaseinthevoice raceandtheexpansion ofthe next experience. setthefoundationThese experiences for become more prominent indeliveringontheuser homewillthe useofvoice control inthesmart As consumerscontinueto embracevoice technology, households increases 3%from Q1to Q2. personal assistantsamongU.S. broadband with speakers Q2 2017-Adoption ofsmart withthisdevice. homedevices regularly control theirsmart they withapersonalassistantreport speaker Q1 2017-27%ofconsumerswithasmart withpersonal assistant total 14millionunits. speakers 2016 -Salesofsmart withpersonalassistants. speakers homeownership andadoptionofsmart strong correlationsmart between ecosystem around voice, thusleadingto homeadoption.Parks greater Associates’ smart this research supports creates homeproducts, withconsumerswantingto anaturalgatewaythe voice buildtheir to interface smart suchasvoiceAn interface easy-to-use creates acompelling experience for consumers. Onceinthehome, by competingprotocols hasbeenstymied andfragmentation. particular homeadoptioninacross andalsopromises thesedevices infragmentation. to Smart alleviate thecomplexity homedevices. ormobiledevices, plusanother2.1smart interface entertainment, Voice asapotential key serves Parks Associates’ latest research shows theaverage U.S. broadband computing, householdhas8.1connected Ownership by Ownership of Smart ofSmart by Ownership Ownership Among U.S. Broadband Householdswith/without Speaker withPersonal Assistant a Smart Speaker withPersonala Smart Assistant Overall Smart Home DeviceOverall Smart Smart Speakers with Personal Assistant Non-Owners 16% © Parks Associates Owners 53%

12% 0% 6% home device. based device butdoown asmart Only homedevice. smart a personalassistantalsoown a that speaker own with asmart 53% ofU.S. broadband households Smart Speaker withIntelligentSmart Personal Assistant Ownership 121 221 Q1/2017 Q2/2016 Q1/2016 16% U.S. Broadband Households do notown avoice- © Parks Associates 7% © Parks Associates Q2/2017 10%

Enabling Voice in the Smart Home experience.

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55% households use voice to “appealing” understand to control of connected the status their control or to devices connected. devices Many smartMany the home devices promote and control of remote value proposition can check homeowners management, e.g., and adjust their watering schedule through an app that connects their smart to sprinkler majority The of consumers see voice system. these new control to way as an intuitive factors. connected form 80% complexity

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Home securityHome system Smart sprinkler system Preferred Smart Products for Home Preferred Streamingmedia players As devices continue to add listening capabilities, voice control will extend throughout the home as an intrinsic, the home as an intrinsic, will extend throughout control voice capabilities, add listening devices continue to As smart facilitate to the consumer experience interfaces and natural way with voice management. As home easy, devices. users will want this option on a variety of different improves, When asked via a personal assistant, 42% of smart their devices which of like they control would to door lock TV and 33% of smart Among home securityowners 24% owners, three. had these devices in their top owners which was the a personal assistant, through like product theyranked control would top as the to this system be picked or products to first. among all systems highest percentage The new age in conversational interfaces is shifting the interaction model away from touch, type, and and type, touch, from interfaces is shifting model away the interaction age in conversational new The voice. swipe to the shift in various interactingThis technology with From market is impacting are consumers the way segments. of new use cases. about the emergence bringing voice-based are technologies smart the connected car, home to stymied smart have and fragmentation is in the smart voice A key protocols Competing for application home. the end user. complexity for creating home adoption by Use Cases Use serves

Smart thermostat programmable Device Owners or Service Subscribers Among U.S. Broadband Households Owners Broadband Device or Service U.S. Subscribers Among Voice All rights reserved | www.parksassociates.com | © Parks Associates Opportunities for Opportunities Voice inConnected Products smart home experiences, this type of technology opens opportunities inproviding usecases. safety oftechnology andsecurity opensopportunities homeexperiences, thistype smart Philio-Tech capabilities. Beyondenabling any to device facilitate voice-enabled sensorcanbeembeddedinto virtually Enabling avoice channelinaneasyandaffordable adoption ofsuch technologies. way willfurther the Products like ordevice suchastheAmazontheir smartphone Echo. Audio sensorsthroughout thehomeallow for consumers to have avoice-first experience without relying on to ambientsensorsthroughout experiences thehome.will move beyond hardware-centric hardware offerings.devices, the Whileconsumersareevolution of voice rapidlyadopting technologyvoice-first electronics vendors are to differentiate providing voice services andincrease thevaluepropositions intheir for voiceThe integration opportunities productsare inconnected abundant.Agrowing numberofconsumer • • like Alexa and . AlexaandGoogle like provide in thehomethrough sensors thatcanbeintegrated ubiquity distributed withpopularvoice assistants Similarly, thePhilio-Tech sensor, whichusesDSPGroup’s andaudioprocessors, can (System-on-a-Chip) ULESoC request. throughout any room. Userscan walkinto aroom andprovide avocal command, willexecute andthedevice the Products thatcanbeplugged into device any suchastheNVIDIASpot,asmallconnected outlet,enablevoice Bookshelfspeakers AmazonEcho Show Mobileappsdevicesand Google Home enabled devices-thermostats, Embedded in early voiceinearlyEmbedded - consoles, appliances,lightingswitches,thermostats Evolution of Voice Assistant Interfaces remotes, streamingmediadevices,gaming Embedded incategoriesdevicesnewof Embedded -TV security panels Examples of Voice Assistants Harman Kardon Invoke AppleHomePod PC operating systemsPCoperating Embedded inconnectedEmbedded cars Networking hardwareNetworking -Qualcomm reference designforhybridmesh ecobee4 and Smart Light Switch networking routerwithvoice assistant andhomecontrol Ambient audioAmbientsensors/speakers - NVIDIA Spot,Philioaudiosensor, light bulbs,and xtures NVIDIASpot © Parks Associates FUTURE © Parks Associates Enabling Voice in the Smart Home

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station A to were All rights reserved | www.parksassociates.com | © Parks Associates Architecture of Voiceof Architecture Technology optimization. A power-aware for design iskey power for devices listening features always-on associated withvoice-enabled for natural languageprocessing. thatlackadedicated power Devices source benefitfrom solutions. low-energy into are consideration taking Manufacturers thepower consumption ofprocessors runningalgorithms device’s databaseto generate anappropriate response. intent andto produce aresponse. Computing inthecloud, NLPwillminemeaningfrom onlinesources andthe The original audio, now adigital file, issent to thecloud for naturallanguageprocessing (NLP) to understandthe processed converter. through ananalog-to-digital cancellation, andambientnoisereduction.Oncetheanalogrecording ofthevocal commandiscaptured, itis issuing acommand. Processes occurto isolate thevoice from othernoises, suchasbeamforming, acousticecho voice recognition resides locallyonthemaincircuit board to and instantlyunderstandthatauserisinteracting associated background thevocal noisesduring capture. withawake-word, isonlyactivated Sincethedevice When avocal commandisgiven to suchastheEcho, adevice microphones pickuponthevoice andthe functionalities.enable voice-processing significantly reduce theamountofpower required to to doingso, In manufacturershave theopportunity components suchastheprocessor, driver, orthechip. power consumptionisto focus onefficiencies around manufacturers. Aneffective avenue to achieve low continuestothese devices beachallengefor a great dealofpower. life on battery Maximizing canconsume devices andvoice-first smartphones intelligent assistantsthatresideAlways-on within Input Always-on Recognition Speech Natural Processing Language (NLP) String Word NLU cloud infrastructure. microphone, speaker, voice processor chip, and around voice assistanttechnology requires a integralthese two elements, thebasicarchitecture think andto process order aresponse). to In fulfill and capture (away to commands)andthesoftware components: thehardware (away to communicate Voice assistanttechnology relies main ontwo Semantic Parsing Generator Response Manager Output Dialog © Parks Associates Database Sources Enabling Voice in the Smart Home ANCE LLI A Deutsche Telekom, a telecommunications provider based in Germany, has updated its Speedport its has updated based in Germany, provider a telecommunications Telekom, Deutsche Using Magenta Wi-Fi. Smart support to router the DECT in addition to standard, cordless ULE has expanded its functionality the router management of beyond SmartHome features, traditional services smart the connected home with the ability to control to home devices. its Smart smart allow for to Home system has used ULE as a standard home devices Panasonic one push pairing. the home hub through be connected to to and cameras, locks, such as lights, Products a number of home monitoring products based off the ULE standard. designed VTech and connected cameras. include connected monitors baby its to the ULE standard has adopted manufacturer in Germany, home gateway the largest AVM, compatibility with Deutsche 2017 in Berlin, its device’s it demonstrated IFA At FRITZ! Products. products. Telecom’s manufacturer and supplier of kitchen largest Joinery, the U.K.’s and Howdens DSP Group announced a partnership smartappliances, equip Howdens to kitchen solutions with ULE ULE support. native that features gateway IoT Things’ will incorporate Cloud of This technology. enhance its service products to ULE-based introduced serviceVoIP operator, Ooma, a U.S.-based base. for its customer offering and Intel – offer DSP Group, ULE chipset manufacturers – Dialog Semiconductor, three The and base product development. actuator, ULE-based sensor, facilitate to tools integrated simple, • • • • • • • As smart home adoption continues to grow, companies are facilitating ways to incorporate the ULE technology incorporate the ULE technology to facilitating ways companies are smartAs grow, adoption continues to home and services. their product offerings into A number of industry in the marketto enable utilizing ULE players are smart home solutions. ULE Market ActivityULE Market All rights reserved | www.parksassociates.com | © Parks Associates ULE Competitive Positioning ULE is competitively positioned in the market withthefollowingULE iscompetitively positionedinthemarket benefits: protocol.network providers, andthetechnicalbusiness considerationsofmanufacturersandservice strengths ofthe of thedifferent protocols, network momentum,eventual the winnerswillbedetermined by market home. –are usedinthesmart proprietary thecompetitiveWhen evaluating strengths andweaknesses A multitudeofcontrol communicationtechnologies –somebasedonopenstandards andsome • • • • • • • • each other. advantageofitsvideoandaudioapplicationsrunningparalleltowith ULEcantake for implementations communication.Device two–way audiosupport superior Enhanced voice andaudiofeatures –As anative voice solution,ULEprovides thus reducing total system cost. maintaining connectivity. These benefitsare achieved withouttheneed for a repeater, system, rangefrom longerachievable an individualdevice, andgreater reliabilityfor Star topology –ULEbenefitsfrom astar topology that results in fewer nodesinthe require speedyfeedback andcommunication. (1500mAh).Additionally,battery for ULEboastslow latency sensorapplicationsthat seven minutes —canbeoperated forunit every about18years iffitted withaCR123 for alarm, example—whichmustsenda smoke “Stay Alive“ messageto thecentral to devices battery-powered operate for oftime. longerperiods AULEmodulefor a Low power andprocessing requirements –Low power consumption allows for outdoors. feet, In ULE’s rangeisupto ~200feet indoorsandupto 1,000feet outdoors. –Long-rangeRange capabilitiesofupto 70meters indoorsandover 300meters be upgraded remotely updates withover-the-air to includeULEcapabilities. updates CAT-iq –Any existinggatewayOver-the-air thatalready includesDECT can Bluetooth. frequency,that utilize thepopularandhighlycongested 2.4GHz suchas Wi-Fi and interference andproviding highlysecure communication compared to technologies bandrange, frequency avoidingDedicated –ULEoperates inthe1.9GHz frequency approximately 800millionproducts. installedbaseisbase ofproductsto leverage for applications. new Overall, theDECT installed in580millionhomesworldwide, whichprovides asignificant installed ~50 millionunitsinEurope, isalready theavoided capitalcostsare substantial. DECT boxes base–SincetheinstalledofgatewaysInstalled andvoice-over-IP exceeds creating economiesofscalefor manufacturers. introduction ofDECT. chips areTwo soldannually, million DECT hundred andfifty chipshave beenshippedsincethe Economies three ofscale–Over billionDECT

A LLI ANCE Enabling Voice in the Smart Home Yes voice ULE features and data 1.9 GHz 984 feet Enhanced © Parks Associates © Parks ~300 meters/ © Parks Associates © Parks voice solution, voice handset volume, handset volume, Low interference, interference, Low voice and images voice long range, native native long range, data rates supportdata rates AES-128 encryption OTA Easy setup gateways with DECT updates for updates

base of No Installed products worldwide WPA2 brand volume 900 MHz 3280 feet recognition, recognition, Wi-Fi HaLow Wi-Fi ~1000 meters/ ~1000 meters/ and electronics, and electronics, Ubiquity in home ULE Strengths reliable of scale

dedicated Range and frequency/ Economies communication

Low Yes power and power processing 2.4 GHz 328 feet AES-CCM requirements home and

Ubiquity in electronics, electronics,

~100 meters/ ~100 meters/ volume, open volume, Bluetooth LE Bluetooth

No 328 feet Z- AES-128 availability encryption battery life, battery life, of products, of products, retail product retail ~100 meters/ ~100 meters/ 908 MHz (USA), 868.42 MHz (EU) Large ecosystem ecosystem Large No 2.4 GHz Zigbee AES-128 adoption Ecosystem Ecosystem encryption battery life, battery life, of products, of products, 200-250 feet 70-90 meters/ 70-90 meters/ Comparison of Wireless Home Networking Technologies Networking Home Wireless of Comparison cable operator cable operator – A wireless communications protocol used primarily communications protocol – A wireless leading channel for smartleading channel for home services – the security channel. 4, Bluetooth with version (LE) – Beginning Energy Low Bluetooth both the classic capabilityhas enabled a dual-mode radio that includes and a the duty other applications where cycle low-energy can be changed The radio is used for low-energy solution. advantages and extend consumption One of the major competitive batteryreduce power life. significantly to Smart, all major operating systems. as Bluetooth into to is its integration LE, also referred of Bluetooth IEEE 802.11ah. It formally in the 900 MHz operates technology, Wi-Fi – A long-range low-power HaLow Wi-Fi for smart technology as a is being positioned homes, HaLow coverage. Wi-Fi campus-wide band and offers and smartWi-Fi industrialconnected applications, It cars, cities. twice the range of traditional can reach and extends devicestandards battery months or years. to life – A wireless communication standard communication standard Zigbee – A wireless developed on the IEEE 802.15.4-based specification 802.15.4-based specification on the IEEE developed M2M and needs for low-cost, address low-power to battery life. Z-Wave used in the technology momentum in being the predominant IoT networks. Strengths include application-specific include application-specific networks. Strengths IoT and excellent of products, a good ecosystem profiles, It its market benefits from the smartfor and IoT. home • • • • Voice Capable Voice Range Advantages Security Frequency ULE provides greater range when compared to some of its some of its to when compared range greater ULE provides counterparts the market. in Its key advantage competitive in the smart enabling voice for in its origination home lies voice-first for enabling specifically built solution – as a voice Otherexperiences home network in the home. wireless further and are in the compared as follows solutions are subsequent table: All rights reserved | www.parksassociates.com | © Parks Associates Driving the Smart HomeForward theSmart Driving serve thistrendserve inthefuture. Technologies that voice natively communication support willbeinanadvantageous positionto ubiquitous inthehomeandconsumers’ lives. everyday provide asolutioncompatiblewithvoice technologies thefuture, willgrow In voice may inimportance. become to homeforward, theability productorapplication.As voicethesmart isoneelementthatdriving particular To besuccessful, eachproductandapplicationwillhave to bebasedonthetechnology bestsuited for that capabilities. must decidewhichprotocols oralternative technologies willbestenableexpansionoftheirproductandservice providers homeservice competingfor adoption, original equipmentmanufacturers(OEMs)market, andsmart enable today’s homesystems andproducts. As protocols new smart andinteroperability enter frameworks the days. isstillinitsearly buildingblocksthat are As oneofthekey such,homenetworks homemarket The smart homeforward. willdrivevoice inthesmart latency consumptionandlow centralneedssuchaslow-battery voiceIntegrating technology withsolutionsthatsupport to integrateon theirability into ecosystem a connected drivenby voice asthestandard pointofinteraction. Ultimately, homeproductswillhinge homeenabler–andfuture voice adoptionofsmart control isasmart Future for directions homeare bothvoice intertwined. andthesmart Optimal response timesofvoice assistantswillbethosethatimitate anatural,interaction. human-like device’s answer hasthepower to orbreak toaminimum. –andshouldbekept make thecustomer experience aconsumer’s timefor between Response iscritical. Latency voice questionandthe technologies inparticular toLow delivering isimportant agreat latency userexperience. technologies. onlaptops. asolutionwithpower-aware sleep functions Implementing for voice-enabled design isnecessary listening. life, thatpushfor insomedevices withfunctions optimizingbattery suchasThis goeshead-to-head challengewithvoice assistantsrelatedA key to power needsto consumptionisthatthedevice becontinuously constantly listen for thewake-word. Always-on voice assistants needalow-power solutiondueto theenergy itconsumes to life,reliable communication,battery range, security, top ofmind. andsoforth user experience. considerationsinthemechanismsbehindtechnology suchashighlyThis includeskeeping for success. long-term Device makers mustcater to thedemandfor voice capabilitiesanddeliver arobust voice technologies continuesto grow, strategies andplanaccordingly mustevaluate theirmarket stakeholders isapparent asvoice toThe becomesmore voice shift interfaces usableandubiquitous. As theecosystem of Enabling Voice in the Smart Home -

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Parks Associates Analyst,Research Parks , the Internet of Things (IoT),Things entertainment the Internet media and platforms, and digital of emerging

in

Abdelrazik

includes

Dina in 2016 as a part Associates of the connected home team. Dina Abdelrazik joined Parks She has participated smart in numerous reports home projects and has authored on voice speaks Dina frequently smart and home security. assistant technologies, home strategies, at industry industry with many and briefs events and product leaders about company on focused studies market She currently and consumer behavior, developments. trends products and services. technology emerging Dina earned her MS in Marketing, with a concentration in Marketing the from Analytics, Author

expertise

Alliance

specializing ANCE Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no Associates has made every assume no effort reasonable Parks that all information in this report We ensure to is correct.

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DISCLAIMER Published by Parks Associates. © Parks Associates, Addison, Texas 75001. All rights 75001. All rights Texas Addison, Associates, © Parks Associates. Parks by Dina Abdelrazik. Published by Authored ATTRIBUTION— without permission the publisher. in writing means, from any or by form in any reserved. No part be reproduced, of this book may of America. States in the United Printed responsibility for any inadvertent errors. ences, and annual serviceences, subscriptions. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start- small 500 to Fortune from companies ranging capital for research creates Associates in 1986, Parks Founded confer executive workshops, marketups through reports, research, primary custom consumer research, studies, The Parks Associates is an internationally recognized market research and consulting and consulting market research recognized is an internationally Associates Parks company gaming, home networks, Internetgaming, services, and television health, mobile applications and services, digital support management, and home control services, energy advanced advertising, consumer electronics, consumer apps, and security. systems or contact us at 972.490.1113 visit parksassociates.com information, more For University of Texas at Dallas and a BA in Advertising from Southernand a BA in Advertising at Dallas from Methodist University. Texas University of ID: @DinaAtParks Twitter About Gigaset; members: DECT DSP Group, with promoter Alliance is based in Bern, ULE The Switzerland, Forum, Telekom, DEKRA, Deutsche Crow, Vtech, AVM, and contributor companies: Arcadyan, member and Panasonic RTX, Intel, www.ulealliance.org Howdens, and SGW Global. Sercomm Dialog Semiconductor, About he INTERNATIONAL RESEARCH FIRM ResearchResearch && AnalysisAnalysis for Digital Living Technologies

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