AN OUTSTANDING RESIDENTIAL, RESTAURANT, RETAIL AND LEISURE DESTINATION IN , W5 St George is proud to be part of the WHY BUY A Berkeley Group. For 40 years, the group has been committed to the idea of quality HOME FROM – delivering it through hard work, an entrepreneurial spirit, attention to detail ST GEORGE? and a passion for good design. The idea of ‘placemaking’ is at the heart of what we do. Dickens Yard epitomises this Vision. St George are creating a new community in the heart of the town centre, nestled amongst three stunning historic buildings – Ealing Town Hall, Christ the Saviour Church and The Old Fire Station. • Berkeley are publicly-owned and listed on the London Stock Exchange as a FTSE 100 company. • Berkeley has never made a loss since we were first listed on the stock exchange in 1984 • Winner of the Queens Award for Enterprise for Sustainable Development As London’s leading mixed-use developer we have a strong affinity with the capital and will continue to play a significant role in creating exemplary places that reflect the status, prestige and global importance of our city. Ealing is poised for unprecedented WHY BUY ST GEORGE growth, opportunity and success. AT DICKENS YARD, The ideal place, at the perfect time. PRICES OF HOMES Dickens Yard is a new residential, retail, WITHIN A 750M EALING, LONDON W5? restaurant and leisure quarter that will be a great place to enhance the lives RADIUS OF EALING of the people who live there. Located BROADWAY STATION less than 300m from Ealing Broadway Station – residents will benefit from the ARE EXPECTED TO new Elizabeth line which will RISE BY 50% TO 2020. be completed in 2019. Placemaking is hugely important to St George. At Dickens Yard the main Jones Lang LaSalle 2015 boulevard, walkways, squares and gardens create the street scene and • Crossrail is coming to Ealing – enhance and improve the development reducing travel times by up to 50% as a real place for people to enjoy their lives. Dickens Yard is an inspirational • Ealing is one of the 10 “Metropolitan destination reflecting the needs, desires Centres” in the Mayor’s Plan for London and aspirations of people who will live with £1 billion of new investment taking and shop there for generations to come. place and planned for Ealing. • Westfield Shopping Centre is the Captial’s largest shopping centre located some 10 minutes away. • Ealing is the third biggest London Office Centre and one of the biggest retail centres in West London making it a great place to live and to invest. • One of London’s greenest Boroughs – with 100 parks. Ealing’s catchment area, particularly EALING post-Crossrail, gives it a highly desirable shopper profile. Consumer numbers are CATCHMENT significantly above the national average in key ACORN demographic groups, particularly:

26% CITY SOPHISTICATES Predominantly singles and couples without children, in graduate, senior 65% managerial and professional jobs, earning above-average incomes and OF EALING’S SHOPPER enjoying the big-city lifestyle. POPULATION ARE MADE UP OF 4 AFFLUENT ACORN GROUPS 14% EXECUTIVE WEALTH High-income, financially-literate people, successfully combining managerial and professional occupations (around one in five will be company directors) with family life.

13% CAREER CLIMBERS Younger singles, couples and families with young children, with higher-than- average educational qualifications and incomes, working in managerial and professional roles.

25% EALING ACORN PROFILE VERSUS UK SUCCESSFUL SUBURBS 12% 20% Stable, home-owning, financially prudent families, earning at least average incomes in a range of 15% middle-management, clerical and skilled manual roles. 10%

5%

City Executive Career Successful Sophisticates Wealth Climbers Suburbs WHAT AGENTS AND THE PAPERS SAY

COMMUTING TIMES Since Crossrail received the go-ahead, PROPERTY WILL BE SLASHED price increases around its host stations PRICES AS HOUSE PRICES have exceeded our original estimates. RISE BY CONTINUE TO By the time the first Crossrail stations 50% SOAR ALONG THE are operational it will have added £35bn Jones Lang LaSalle predict that property prices NEWLY NAMED 12.4 to the residential property sector. ELIZABETH LINE within 750m of Ealing Broadway Station will rise CBRE by 50% between 2015 and 2020. Evening Standard APPLICANTS FOR EVERY BN AVAILABLE APARTMENT £35 A HOME NEAR TO RENT ADDED TO THE RESIDENTIAL CROSSRAIL Business is unprecedented at PROPERTY SECTOR COULD BE YOUR our Ealing lettings office, at 27% ABOVE TICKET TO A Dickens Yard. Demand for new THE AVERAGE RISE FOR THE BOROUGH apartments in the development A report commissioned by Crossrail predicts that is at unusually high levels – THE APARTMENTS AT DICKENS YARD by 2021, property values around Ealing Broadway 57% we are now receiving 12.4 ARE FINISHED TO AN UNRIVALLED station can expect to have risen by 27% above the applicants for every available STANDARD WITH UNCOMPROMISED average rise for the Borough. PROFIT apartment to rent. ATTENTION TO DETAIL KFH Estate Agents Homes and Property Benham Reeves – Letting Agent. Knight Frank Dickens Yard will deliver a new, quality, ALL YOU aspirational Residential, Retail and Leisure NEED, quarter in the heart of Ealing. • The private spa provides a luxurious IN ONE haven for residents who can enjoy PLACE the facilities. • 24 Hour Concierge • Private Residents’ Swimming Pool • Fully Equipped Gymnasium • Spa, Steam and Treatment Room • Underground Parking* • Private Landscaped Gardens • 100,000sq ft of Retail, Leisure and Restaurant Space **

* available at an additional cost ** estimated 2018 One of the most vibrant and exciting especially in the Capital. Knight Frank’s LONDON, cities in the world, London is a global recent survey of those renting property powerhouse, a true centre of excellence in London — the largest of its kind to date ON YOUR for finance and commerce, culture and — showed that nearly 80% of Londoners sports with huge international appeal. said proximity to transport links was a key DOORSTEP factor when deciding where to live.” The population of London has now passed Knight Frank its previous record-high. Some forecast that by 2036, the city’s population will 91% of London tenants want to live within reach 10 million and demand for public 1KM of a transport link. transport will have risen another 50%. Knight Frank Knight Frank St George’s pride and passion for London “The arrival of a high-speed line which grows ever stronger, we are creating increases London’s rail capacity by 10% timeless destinations and visionary is highly anticipated. Transport links developments like Dickens Yard that will are key factors in the property market, complement the future of this great city.

LONDON HAS WON THE ACCOLADE OF THE MOST IMPORTANT CITY IN THE WORLD TO ULTRA HIGH NET WORTH INDIVIDUALS. The Wealth Report 2016 THE CROSSRAIL POST CROSSRAIL BOROUGH RANKING FACTOR Ealing currently sits just outside the top 20 London centres in terms of weighted comparison goods spend. When Crossrail opens in 2018, Ealing is predicted to break into the top 15 of London’s largest retail centres, overtaking Kensington (currently ranked 16th) and making significant gains over rival centres including Wimbledon and Wandsworth. As well as enhancing property values and the demographic profile within the borough, Crossrail will make Ealing even more attractive to affluent professionals.

Jones Lang LaSalle predict that property prices within 750m of Ealing Broadway 2018 MARKET POTENTIAL Station will rise by 50% between 2015 Islington and 2020. Romford Canary Wharf m Crossrail is currently Europe’s largest Uxbridge EALING BROADWAY infrastructure project and its impact on m Kensington London will be far reaching. In Ealing it Wood Green

£290 Harrow will cut journey times to Bond Street to m m Clapham Junction m 11 minutes and 25 minutes to Canary Wharf m m

£259 Portobello Road on the other side of London. m Enfield Wandsworth £228 m m • 1500 people will be able to fit onto £225 Wimbledon m £214

each train m Greenwich Shopping Park

£208 £201 m • 200 million people will travel on m £173 £172 Crossrail each year £167 £159 £151 £141

£217

TH TH RD ND TH TH ND TH TH TH TH TH TH TH 11 12 13 14 15 16 17 18 22 23 25 26 27 29 RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK

Total Spend Total Weighted Comparison Goods Spend

WEST IS BEST THE HOUSING MARKET IN THE WESTERN SECTION IS ALREADY REAPING THE Bond Tottenham Liverpool BENEFITS OF CROSSRAIL. WE FORECAST Maidenhead Slough Farringdon Stratford A 3.8% INCREASE PER ANNUM PRICE Street Court Road Street GROWTH OVER AND ABOVE WIDER 29 mins 20 mins Ealing 7 mins 11 mins 12 mins 16 mins 18 mins 27 mins HOUSE PRICE INFLATION. ALONG THE Broadway EASTERN STRETCH THE TRAVEL TIME SAVING IS LESS PRONOUNCED BEING Heathrow Canary JUST SEVEN MINUTES ON AVERAGE AS Airport Wharf A RESULT WE ANTICIPATE 2.1% INCREASE. 15 mins 25 mins CBRE – The impact of Crossrail on Property. Dickens Yard OUR SALES Sales Information Centre, The Old Fire Station, INFORMATION 4 Longfield Avenue, CENTRE Ealing, London W5 2UQ +44 (0) 20 8568 1100 [email protected]

OPENING TIMES Daily 10am – 6pm, Thursday until 8pm Evening appointments available on request

Proud to be a member of the Berkeley Group of companies