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Advanced SEO Technique Advanced SEO Technique Optimize your content for RankBrain ( topics over keywords) Improve the organic click-through-rate (CTR). Improve the bounce rate and “Dwell Time” Send Link Juice to Pages Sitting on Page 2 or 3 Optimize Content For “Semantic SEO” Use The Google Search Console to Get More (Targeted) Traffic Optimizing images SERP features Optimize your content for RankBrain ( topics over keywords) Keep in Mind Topics over Keyworđs ->topical keyword research Implementing the pillar-cluster model Increase CTR: Optimize Title & Description Reduce Bounce Rate: create useful content Boost Dwell Time: public long, in-depth and well structure content What is RankBrain RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries. RankBrain has two main jobs 1. Understanding search queries (keywords) 2. Measuring how people interact with the results (user satisfaction) Keyword Research in a RankBrain World Do the keyword research base on the topic (not on the indivisual keyword) which has a clear intent behind. Find a main keyword for each intent. Try to optimize around the intent, not the keyword only. Example of difference keywords with the same intent "Best pos for Magento" vs "Best Magento pos" has almost the same results. "leading pos for Magento" vs "Best Magento pos system" has almost the same results even they have very difference keywords. Popular mistake: Keyword stuffing Keyword stuffing is when you overuse keywords and phrases that relate to the main keyword in attempts to rank higher in search. It’s a bad SEO practice that you should avoid it at all costs. Here’s an example of a keyword stuffed paragraph Do you want to learn java online? Most java tutorials are not created to help beginners learn java online, because the online java learning platforms are not user-friendly. But today, in the Los Angeles area, you can easily learn java online from the comfort of your home and become a java online expert. Here's a better paragraph Are you ready to learn java online? It’s a good step towards upgrading your skills and giving you a better chance of getting that job. There are several places to learn java on the web, and within 2 – 3 months, you’ll be programming in java. Most people don’t like the idea of taking online java courses, but I believe it’s one of the most flexible ways to get access to a wealth of knowledge and become skilled in your life’s pursuit. Finding synonyms for your main keyword Find keywords with the same meaning as the principle keyword, but with different spelling and structure. Example: image, picture, photo. Don’t over-optimize for other keywords or you could get penalized. Only use them when necessary and make sure your copy flows naturally when a human reads it! Write in a natural tone. Make sure that the new keywords don’t override the main keyword that you want to rank for. The new key phrases are only there to give additional meaning to your content and to help Google understand the context of what you’re talking about. Optimize Around Medium Tail Keywords Instead of focussed on the long tail keywords, we focussed on the Medium tail keywords Create a page to explain about the toptic and its related terms, then you will be rank in many more organic keywords. Example of Keyword Research and On- Page SEO in a RankBrain World How to Optimize Titles Tags for CTR 1.Pack Your Title Tags With Emotion 2. Add Brackets and Parentheses to the End Of Your Titles 3. Use Numbers (And Not Just on List Posts) How to Optimize Description Tags for CTR 1. Make it emotional. 2. Sell WHY someone should click on your result. 3. Copy words and phrases that paid ads (AdWords) use. 4. include your target keyword. How to Optimize Your Content for Bounce Rate and Dwell Time How to Reduce Bounce Rate and Boost Dwell Time Does Google REALLY Use Dwell Time? The answer is yes. Dwell time is the amount of time a Google searcher spends on your site after clicking on your result. The longer someone spends on your page, the better. 1. Answer the question of visitor in the first sentence When someone clicks on your page, they want to have the answer immediately. In other words, they do not want to scroll down to find the answer. So, put your first sentence of your content as the answer and make it front-and-center. 2. Use Short Intros (5-10 Sentences MAX) Your intro is where 90% of your readers decide to stay… or go. 3. Publish Long, In-Depth Content Longer content=better Dwell Time. The other reason that long form content improves Dwell Time is the fact that longer content can fully answer a searcher’s query. 4. Break Up Your Content Into Bite Size Chunks LSI Keywords (Latent semantic indexing) Latent semantic indexing (LSI) is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google's algorithm uses them to help determine content quality and relevance to the search term. LSI tool Watson Natural Language Understanding implementing the pillar-cluster model Improve the organic click- through-rate (CTR). Improve the bounce rate and “Dwell Time” Send Link Juice to Pages Sitting on Page 2 or 3 https://backlinko.com/seo-techniques#internallinks Optimize Content For “Semantic SEO” Use The Google Search Console to Get More (Targeted) Traffic https://backlinko.com/seo-techniques#searchconsole Optimizing images Preparing images for use in your pages Step 1. Choose the right file name Link to an image is the same the url of a webpage. Google use the name to identify what the image is about before looking at it. The best way to describe about an image: Should include the keywords or key phrases in the file name. For example: In our features overview page the first image has name: img-slide03.png. We can use a better file name such as magestore-magento-pos-system- overview .png Add more varients reflected the topic of your landing page. Step 2. Choose the right format There are many types for image format. Use a format that fits with your purpose. Select JPEG for larger photos or illustrations. It will give you good results in terms of colors and clarity with a relatively small file size. Select PNG if you want to preserve background transparency. We DON'T use WebP at this moment though it will produce high-quality results with smaller file sizes. Check the pros and cons of using .WEBP here. Select SVG for logos and icons. With the help of CSS or JavaScript you can manage images in SVG format, for instance, resize them without loss of quality. Step 3. Scale for image SEO Try to upload an image has sizes that fit with the size you want to display. Avoid the situation when you upload a large image 2500x2500 then show it in the size 200x200. Right now, Wordpress does this automatically. You can check the image quality and auto-generated image dimensions for: DESKTOP: 1900px width (minimum) TABLET: Ipad Pro, other Tablets MOBILE: Iphone5, Iphone 6, Iphone 10 sizes Wordpress automatically scales the images to fit different dimensions of devices. Step 4. Reduce file size Use these tools to optimize your images (Updating): For PNG: TinyPNG For JPEG: JPEGmini, ImageOptim,... For SVG: Vecta.io Add the images to your pages 1. Captions Caption of an image is the text bellow it. The purpose of caption is to describe about the content of image. In 2012, KissMetrics went even further, stating that: “Captions under images are read on average 300% more than the body copy “ itself, so not using them, or not using them correctly, means missing out on an opportunity to engage a huge number of potential readers.” 2. Alt text and title text Contain keywords/related keywords if revelant (reflect the topic of your text) Describe what the corresponding images illustrate. 3. Add image structured data (Optional) Updating 4. OpenGraph and Twitter Cards (Optional) Updating 5. Alignment Use Page builder settings to adjust image alignment. XML image sitemaps (Updating) SERP features.
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