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Information Update Advanced Searching Inbar Yasur | T +972 4 6013103 | M +972 54 9988090 | E [email protected] | W www.Hipusit.info Finding information www.google.com • Everything is on Google… almost! 2 So…what is the problem? www.google.com • Google displays only the first 140 results 3 So…what is the problem? www.google.com 4 What do we miss? • Result number 330 • Result number 1,330 • Result number 13,330 5 How do we overcome this? • Use advanced features in Google: • Boolean operators – for better queries • Specific File type – for uncovering “buried” information • Restrict to Specific Date – for viewing updated results • Use Image Search • For finding Statistics / Market Trends • Use Specialized tools / databases 6 Go to Google.com • www.google.com/ncr 7 Google.com • Change the Interface Language 8 Google.com • Change the Interface Language 9 Google.com • Display more then 10 results per page 10 Google.com • Display more then 10 results per page 11 Identify keywords 12 Finding the key(word) to the hidden treasure From : Factiva Synapse White Paper KMS101 Taxonomies, Ontologies, Thesauri and Authority Files 13 Tools for finding keywords • General Thesauri • Wikipedia • Google • Google Dictionary • Specialized Thesauri • Google Trends 14 General Thesaurus http://www.merriam-webster.com/ • Webster Dictionary 15 General Thesaurus http://www.merriam-webster.com/ • Webster Dictionary 16 General Thesaurus http://www.merriam-webster.com/ • Webster Dictionary 17 Dog vs. K9 Dog K9 18 Patents 19 Wikipedia as a Thesaurus www.wikipedia.org 20 Try It Yourself • Drone 21 Terminology - 2010 • Drone • UAV • UCAV • UAVP • VAVX • unmanned aerial • unmanned aircraft 22 Terminology - 2017 • multirotor • quadrocopter • "multi copter" • "quadro-copter" • "multi rotor" • quadufo • multicopter • "quad-ufo" • "multi-rotor" • "quad* ufo" • "multi-copter" • Tricopter • quadcopter • quadcopter • "quad-copter" • hexacopter • "quad* copter" • octocopter 23 Smart City • "Internet of Things" OR smart cities OR smart city OR wisdom city OR wisdom cities OR innovative city OR innovative cities OR ubiquitous city OR u-city OR intelligent city OR smartcit* OR digital city OR intelligent cities OR spatial intelligence of cities OR mesh city OR mesh cities 24 Google Dictionary www.wikipedia.org/ 25 Wikipedia as a Translation Tool www.wikipedia.org/ Try: Nonwoven in Chinese, in Korean 26 Specialized thesaurus http://www.pearltrees.com/inbaryasur • List of specialized thesauri by subject 27 Chemical Thesaurus http://www.commonchemistry.org/ • Try: Polypropylene 28 Google Trends https://www.google.com/trends/ • Google Trends is a public web facility of Google, based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages • popularity is broken down by: • countries • regions • cities • language • Time Try: • Compare benchtop to countertop to worktop – US Vs. Australia Vs. UK 29 Google Trends https://trends.google.com/trends/ 30 Diaper VS. Nappy 31 Translation 32 Google Translate https://translate.google.com/ • Words • Web sites • Search Results Link to the Chrome extension 33 Search in any Language 34 Boolean Operators 35 Using Boolean Operators • OR logic is most commonly used to search for synonymous terms or concepts – • Retrieves articles with ANY of the Terms • BROADENS the Search Search terms Results College 2,170,000,000 University 2,720,000,000 College OR University 3,670,000,000 College OR University OR 5,420, 000,000 Campus 36 Using Boolean Operators • AND is used to join words or phrases when ALL the terms must appear in the items you retrieve. • NARROWS down the search Search terms Results Poverty 284,000,000 Crime 794,000,000 Poverty AND Crime 78,000,000 Poverty AND Crime AND 19,000,000 gender 37 Using Boolean Operators • PHRASE Use double quotation marks “ “ for phrases • NARROWS the Search Search terms Results Non revenue water 3,120,000 “non revenue water” 193,000 38 Using Boolean Operators • NOT logic excludes records from your search results • NARROWS the Search Search terms Results Shamir 747,000,000 Yitzhak 976,000,000 Shamir Not Yitzhak 554,000,000 Shamir NOT Yitzhak 39 Using Boolean Operators Build a search query to find recipes with the following ingredients: Chicken, rice, and at least one of these spices: basil, oregano or thyme. Also restrict your search results to recipes without salt. 40 Google Advanced Search 41 Google Advanced Search • How to find Advanced Search: • Go to Google • Search for something • Click on Settings and Choose “Advanced Search” 42 Google Advanced Search Prices, calories, temperature, solubility, elasticity 43 Google Advanced Search 44 Domains • co • com • gov • org • edu • int • mil • net • Ac • Aero 45 Country Domain Extensions http://www.quackit.com/domain-names/country_domain_extensions.cfm 46 Search within sites using Google Advanced Search Search by the embedded search tool at Search By Google AkzoNobel web site Try: • Diapers at Kimberly Clark 47 Search within sites using Google Advanced Search • Filetype: Site: Try: • Pdf at Kimberly Clark 48 Time Filter 49 Verbatim – Find Exactly what you are looking for 50 Finding Companies / Competitors 51 Finding Competitors - 1 www.google.com • Use Google Advanced Search to fine local companies 52 Finding Competitors - 2 www.google.com • Google Similar / Related operator • Start your search with a known company • For Example to find pages similar to www.shamirlens.com • Search: related:www.robinradar.com/ robinradar Try: Bank Discount, Abena 53 Finding Competitors - 3 www.google.com • People Also Search for… 54 Finding Competitors - 3 www.google.com • People Also Search for… נסו: בנק הפועלים 55 Finding Competitors - 4 • Find Similar sites • http://www.similarpages.com/ • http://www.similarsitesearch.com/ • https://www.similarsites.com/ 56 Finding Competitors - 5 www.marketresearch.com/ • Use The Table of Content of Market Research Try: • Avgol • Thermo Responsive 57 Market research - 5 http://www.profound.com 58 Finding Competitors - 6 www.google.com/ • Find relevant Association • Use Google: Try: • Diaper manufacturers association • Nonwoven Association 59 Finding Competitors - 6 www.google.com/ • Find relevant Organization • Use Google: Try: Architects 60 Finding Database - 7 http://www.scholarly-societies.org/ • Find relevant Database • Database of Polymer manufacturers / Unmanned systems manufacturers • UAV Datasheets 61 Finding Competitors - 8 www.google.com • Use Boolean Operators Try : Abena and tytex 62 Finding Competitors - 9 • כנסים ותערוכות • יצירת רשימת אתרים מומלצים המהווים "מנוע חיפוש" לכנסים ותערוכות • איתור איגודים מקצועיים בתחום המבוקש ואיתור כנסים דרך האיגוד המקצועי • איתור "וורטלים" )פורטלים וורטקילים, מקצועיים( בתחום מסוים ושאיבת מידע מהם. • מעקב אחר חברות מתחרות והכנסים בהם הן משתתפות / מציגות. Example: http://www.index17.org/en/ 63 Finding Competitors / Conferences - 9 • All Conferences • Conferencealerts • Conferences – Waterloo library University • COMS – Calendar of upcoming Scientific Conferences 64 Finding Competitors / Exhibitions - 10 • Trade Show News Network (TSNN) • M+A Expo Database • Global Sources Trade Show Center • Exhibitor-Online • Eventseye.com 65 Finding Competitors / Exhibitions - 10 http://www.export.gov.il/heb/Services/Exhibitions/SearchEnginExpo/ 66 Google Image Search 67 Image Search – Why? • For finding producers • For looking “behind the scenes” • For finding statistical information 68 Image Search – Why? • Finding Products Try: non woven and Filtration 69 Image Search – Why? • Looking “behind the scenes” – restrict to white color Try: nonwoven manufacturing process • White • Black and White 70 Image Search – Why? • Finding statistical information Try: • Medical Non woven • Medical Non woven market / Statistics 71 General Search Engines – Good query building • Statistics • Market share • Market Research • Industry reports • Industry analysis • Trends • Rates • Sector Overview • Industry Overview • Industry Research • Infographics • Data 72 General Search Engines – Good query building • Comparison Chart • Compare • Comparison table • Feature comparison sheet • Feature List • Product Comparison • Comparison Sheet • Review • Consumption 73 Images – Reliable Source? • “Visit Page” • Check the Domain’s source: • .edu, .gov, .museum, .mil • Check the institute behind the source 74 Image Search – Why? • Search By Image 75 Zanran – Statistical information on the Web http://www.zanran.com/q/ • Zanran helps you to find ‘semi-structured’ data on the web. • The numerical data that people have presented as graphs and tables and charts. • The data could be a graph in a: • PDF report • a table in an Excel spreadsheet • a bar chart shown as an image in an HTML page. Try: Nonwoven applications 76 Google Tables https://research.google.com/tables 77 Stay Informed 78 How to “stay informed”? • News • Web • Scholar • Journals • Web sites • Video • Patents • Facebook • Youtube • Linked 79 How to “stay informed”? • Email Alerts • RSS 80 RSS 81 RSS • RDF Site Summary סינדיקציה ממש פשוטה – Really Simple Syndication • תקציר מפורט של האתר – Rich Site Summary • 82 Feedly www.feedly.com • A tool that lets a user subscribe to RSS feeds and read them all in one place 83 RSS Reader https://feedly.com/ Feedly 84 Tracking Daily News – Email Alerts / RSS • Google News http://news.google.com/ • Yahoo News http://news.yahoo.com/ • Search across languages by using Google transliteration 85 Google Alerts https://www.google.com/alerts 86 Track The Web
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