PRSRT STD U.S. POSTAGE MGCOA PAID LANSING, MI Michigan Golf Business National Golf Course Owners Association Chapter PERMIT NO 1096 ANNUAL CONFERENCE & VENDOR FAIR 1005 Abbot, Suite A East Lansing, MI 48823 www.mgcoa.org Nov. 27 – 29, 2017 - FireKeepers Casino, Battle Creek The largest gathering of golf course owners and operators in Michigan.

Address Service Requested

Hotel reservations MGCOA Conference attendees stay at the Fire Keepers Casino and Hotel and receive the MGCOA discounted rate of $99 per Diamond and Platinum Partners night for single/double and includes parking. To make hotel reservation by phone call the hotel directly at 877-352- 8777. Please reference the MI Golf Business Conference. If you would like to make your reservation online, please visit FireKeepersCasino.com and use the following group code: GOLF11112717

Three ways to register! FEATURED SPEAKER FEATURED SPEAKER Online Debbie O’Connell at www.mgcoa.org Fax registration form to (517) 267-8984 FEATURED SPEAKER Mail Allison George 1005 Abbot, Suite A, East Lansing, MI 48823

CEU Credits Info

Continuing Education Credits will be available for PGA, GCSA and CMA members. Each association will have INSIDE forms available at the conference registration desk. • How to Register • Program Information • Conference Overview MON TUE her tee sheet. With a little grit and perseverance, Allison What every owner operator thought they knew and Nov. 27 has been able to achieve higher revenues by selling from what every owner operator ought to know about the her website and targeting her marketing audience to golf course superintendent. Enjoy this “count down” to 6:00 - 8:00 p.m. appeal to the many types of customers who come to her the ten most important things relating to this important course. The Wizard of Fun is proof that all you need is en- area of golf course management. Opening Reception thusiasm for the game to gain success. She has a degree in English Education. In order not to waste her parent’s Meet old friends and new at the Opening Reception money on her college education, she uses it daily. After 5:30 – 6:30 p.m. and get your questions and ideas out there. all, she speaks English fluently. Cocktails and Connections Celebrate the Scott Family Educational Support Review the day with colleguges and friends. So much to Foundation with your great ideas and innovations 3:45 p.m. – 5:00 p.m. talk about from the days speakers and programs. by placing them on the “knowledge tree”. The Wizard of Fun continues... Are you writing for your golfers? What’s the first impres- 6:30 p.m. – 9:00 p.m. TUE sion you give when customers see an email from your Annual Awards Banquet Nov. 28 course in their inbox. Get a lesson in the art of writing Join in as we wrap up this year’s golf business with a copy that will get in the golfers’ heads, answer their ques- banquet and celebration of the 2017 Award Winners tions and lead to higher open rates. and Honorees. Celebrate with your peers as we close 8:00 a.m. – 9:00 a.m. 10:15 a.m. – 11:30 a.m. out the 2017 season in style. Golf Course of the Year Light Continental Breakfast Ransomeware, Public Enemy One! 3:45 p.m. – 5:00 p.m. Award, Matthews Lifetime Achievement Award, Lyle Ryan Carter Leeke Distinguished Service Award, Dul Family Player as You Register “David Letterman’s” Development Leadership Award, John Dodge Carpe Registration continues all day Senior Information Technology Consultant, CNA, CNLM Diem Award. The non-profit industry’s acclaimed public TOP TEN on Superintendents enemy number one slot belongs to a Panel Moderator Adam Ikamass 9:00 a.m. – 10:00 a.m. growing practice called ransomware. MIGCSA Executive Director Ransomware attacks are becom- CORE Triumph! ing more widespread as malware 4-step Strategy for Success is placed on devices and used to encrypt your data which is then held Debbie O’Connell WED until a ‘ransom’ is paid. Stay informed Golf is a sport for life! Debbie’s charge is to so that you don’t fall victim to the new Nov. 29 add value, encouragement, knowledge public enemy number one by attending this and opportunity to your golf game and session. Learn how Ransomware began, how it’s spread life. CORE (Coach Outcomes Reason and the things you can do to keep your data safe and pro- 8:00 a.m. – 9:15 a.m. 10:45 a.m. – 11:30 a.m. Execution) has the Mission is to enhance tect your organization from this growing threat. the lives of individuals through positive Golf Business and Breakfast Stories from the Tour We will wake you up with a wonderful breakfast and all the Dan Pohl learning experiences while enhancing news from the Michigan GCOA and the National GCOA. First Ryan is a senior consultant with over 25 years in the IT Dan Pohl, two-time winner of the golf skills and knowledge. Golf-Positive will Kate Moore, executive director of the MGCOA along with field, having managed all aspects of the technology de- Michigan Amateur Championship, use the game of golf as a tool to influence board president Bill Fountain will conduct local business. partment. Ryan has extensive client servicer experience, was renowned as one of the biggest positive results in many facets of life. Then Ronnie Miles, NGCOA’s director of Advocacy will take desktop configuration and connectivity knowledge, router hitters in golf and won twice on the the podium to introduce himself and guide you through the switch and firewall expertise. PGA Tour including the prestigious A 26-year veteran of women’s professional golf and an LPGA upcoming strategies of the NGCOA. Colonial National Invitation. He lost Class A Teaching and Club Professional (T&CP), Debbie is a dynamic, engaging, entertaining, knowledgeable speaker 11:30 a.m. – 2:30 p.m. the 1982 to and leadership advocate. Debbie is a seasoned media 9:30 a.m. – 10:30 a.m. in a playoff only after a professional, and is the host of the recently launched “Game Vendor Fair and brilliant 10 under par weekend finish of Advocay Panel 67-67 that included a Masters’ record four hole streak Time Golf Positive” Channel for Audible, an Amazon own Panel: Ronnie Miles (NGCOA Government Affairs Guy), Networking Luncheon in the Saturday round. Pohl eagled the par 5 13th hole, company. She has also had multiple appearances on the Tony Stamas (Vice President Government Affairs, SBAM) sank his approach shot on the par 4 14th for another , and has hosted numerous golf oriented radio and Tom Schwark (Owner Sycamore Hills GC and Chair of 2:30 p.m. – 3:30 p.m. eagle, and then birdied the 15th and 16th holes. Pohl shows as well as a television show “Par Fore the Course.” MGCOA Government Affairs). National, State and Re- also tied for the 1985 Greater Hartford Open, but lost in gional goverments all have their impact on your business. The Wizard of Fun a playoff to . 10:15 a.m. – 11:30 a.m. Allison George Find out what’s up for 2018 and beyond. Farm to Table to Golf Course Choosing and using the best social media Mt. Pleasant native Pohl played in 421 tournament in Panel Moderator Jim Bailey, Entegra platforms for your business can be con- 9:30 a.m. – 10:00 a.m. 20-plus years on the PGA Tour, made the cut in 300 of Strong relationships between chefs and local farmers fusing. Learn how to differentiate and them, and had 70 top ten finishes. He played on the is central to a achieving a sustainable local food system then choose the best platforms for Advertising 101 1987 Team and won the for and providing a farm-to-table (or “locally sourced”) your business. We’ll create effective Scott Truman the best stroke average that year. experience. In this session, hear about the process posts and develop posting schedules With over 20 years of marketing and ad- of sourcing from small-scale farmers from inside out. to get the word out. vertising experience, Scott is Mid-Mich- Pohl has run the Junior Golf Pro-Ams for the Mt. Pleasant Presenters include F&B manager from Fenton Farms Golf igan’s leading marketing executive for community for many years, with proceeds going to the Course, Gordons Food Service, FireKeepers Executive The Wizard of Fun at her family’s golf large and small businesses. We will city’s junior golf program. He has designed golf courses Chef and MI Restaurant Association safety expert. course in Iowa, has been in the golf business share his knowledgeable on all forms around the United States with his signature work being Discussion points will include food safety, purchasing since she was two. Having grown up on the golf course, she of advertising. TV, Radio, Billboards the prestigious PohlCat course in Mt. Pleasant, MI. and marketing as well as how to prioritize purchasing has had her hands in all aspects of the game and running a and digital . Scott is Google certified! locally. Learn how to best approach and navigate building business. and results driven for success that partnerships. focuses on a client’s return on invest- With her can do attitude, Allison has created many success- ment. He will teach you about the basics of ful programs bringing new golfers to the game and filling purchasing traditional and non-traditional advertising for your golf course, events and marketing strategies.