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20 IBM Unica Interact: |.Z !Le P@ WLm

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insertRawStatsIntervalInMinutes S:: "m4W @[! kQ vtz AC $ 8! ^p.!- :WL! WLm, UACI_OfferStatsTX W UACI_OfferAllTxN L? OB s5& G0UOY. :WL! WLm! zeH $8B aggregateStatsIntervalInMinutes 8: nO $8N G0H Vb{ #]8N }h Gn UACI_OfferStats W UACI_OfferStatsAll WLm! L?KOY.

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22 IBM Unica Interact: |.Z !Le AC W @d bO pb: pZN /fG 8: dLv!- interactInstalled W contactAndResponseHistTracking > isEnabled nO $8& 9N 3$Q fl! 8 [?UOY.

AC W @d /| 8: Y= WLm! %CH kN Interact!- O*G AC /|z N 3G@d /|; 9 ZyR v V@OY. L pgnO $8B contactAndResponseHistTracking |V ! V@OY.

L%. AC/@d /| 8: nO $8 @[ AC NW AC ,tH m4 v @[ vt NW @d vt @[ EN NW @d EN

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UA_UsrResponseTypeG CY% WqLAi CountsAsResponse& wTO) WLmG pg -G *; $GX_ UOY. CountsAsResponseG CY% *: 0, 1 GB 2TO Y.0:@d x=,1:@d,2B EN& *8@OY. L@d: 8m! gkKOY.

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_! @d /|; NWOAi Y=L%. E3/v& _!X_ UOY. v UACIRESPONSETYPECODE - @d /| Ze& *8;B .Z-TOY. L * : UA_UsrResponseType WLmG CY% WqLn_ UOY.

& 3 e Interact %LM R: |. 23 UA_UsrResponseTypeG CY% WqLAi CountsAsResponse& wTO) WLm G pg -; $GX_ UOY. CountsAsResponseG CY% *: 0, 1 GB 2T OY.0:@d x=,1:@d,2B EN& *8@OY. L@d: 8m! gkK OY. v UACILOGTOLEARNING -1GB 0 *LVB }ZTOY.1: Interact! P @! kQ vt8N L%.& NWX_ T; *[email protected]: Interact! P@! k Q L%.& NWOi HJ; *8@OY. L E3/v& gkO) P@!5b; V v Jm )/ @d /|; NkOB n 3G postEvent ^Re& [:R v V@ OY. UACILOGTOLEARNING; $GOv J8i InteractB b;* 0; !$UOY.

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9& in " @d /|6Y @[ vt NW [w8N O*GL%.& }:OJC@. UA_UsrResponseType WLm! [L'(Ze)]N gkZ $G@d; $GUOY(9: = v(EXP), mA(CON), ?T(CMT)). W1 Y= < 3GL%.& }:Om L'; LogAccept_Explore, LogAccept_Consider, LogAccept_Commit8N v$UOY. < !v pg L%.B $.w ?OOv8(@[ vt NW [wLV=) API! kX [w OB gkZ! 80R v V5O L': -N Y(OY.

GB pg gkZ $G@d /|! gkOB @[ vt NW [w8N \OL%.& }:R v V@OY. 9& in, L'; LogCustomResponses v$OJC@.

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Uz pg L'-* V; 3$OJC@. //Define name value pairs for the UACIRESPONSETYPECODE // Response type Explore NameValuePair responseTypeEXP = new NameValuePairImpl(); responseTypeEXP.setName("UACIRESPONSETYPECODE"); responseTypeEXP.setValueAsString("EXP"); responseTypeEXP.setValueDataType(NameValuePair.DATA_TYPE_STRING);

// Response type Consider NameValuePair responseTypeCON = new NameValuePairImpl(); responseTypeCON.setName("UACIRESPONSETYPECODE"); responseTypeCON.setValueAsString("CON"); responseTypeCON.setValueDataType(NameValuePair.DATA_TYPE_STRING);

// Response type Commit NameValuePair responseTypeCMT = new NameValuePairImpl(); responseTypeCMT.setName("UACIRESPONSETYPECODE"); responseTypeCMT.setValueAsString("CMT"); responseTypeCMT.setValueDataType(NameValuePair.DATA_TYPE_STRING);

24 IBM Unica Interact: |.Z !Le //Define name value pairs for UACILOGTOLEARNING //Does not log to learning NameValuePair noLogToLearning = new NameValuePairImpl(); noLogToLearning.setName("UACILOGTOLEARNING"); noLogToLearning.setValueAsString("0"); noLogToLearning.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

//Logs to learning NameValuePair LogToLearning = new NameValuePairImpl(); LogToLearning.setName("UACILOGTOLEARNING"); LogToLearning.setValueAsString("1"); LogToLearning.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

L 9 x0 9&B 30 L%. gk; 8)]OY. //EXAMPLE 1: This set of postEvent calls use the individually named events //PostEvent with an Explore response NameValuePair[] postEventParameters = { responseTypeEXP, noLogToLearning }; response = api.postEvent(sessionId, LogAccept_Explore, postEventParameters);

//PostEvent with a Consider response NameValuePair[] postEventParameters = { responseTypeCON, noLogToLearning }; response = api.postEvent(sessionId, LogAccept_Consider, postEventParameters);

//PostEvent with a Commit response NameValuePair[] postEventParameters = { responseTypeCOM, LogToLearning }; response = api.postEvent(sessionId, LogAccept_Commit, postEventParameters);

L N x0 9&B L%.& O*8 gkOB fl& 8)]OY. //EXAMPLE 2: This set of postEvent calls use the single event //PostEvent with an Explore response NameValuePair[] postEventParameters = { responseTypeEXP, noLogToLearning }; response = api.postEvent(sessionId, LogCustomResponse, postEventParameters);

//PostEvent with a Consider response NameValuePair[] postEventParameters = { responseTypeCON, noLogToLearning }; response = api.postEvent(sessionId, LogCustomResponse, postEventParameters);

//PostEvent with a Commit response NameValuePair[] postEventParameters = { responseTypeCOM, LogToLearning }; response = api.postEvent(sessionId, LogCustomResponse, postEventParameters);

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Y= WLm: 18S /f :WL! WLm; Campaign bO WLm! JNOB f }; %CUOY. " ks vX6Y L WLm _ O*! Vn_ T; boOJC@. %CH WLm L': 18S WLm W Campaign C:[WLm!- b; ks! k X [:H yC WLmTOY.

& 3 e Interact %LM R: |. 25 % 2. AC bO UACI_CHStaging Campaign AC bO W Interact AC bO :WL! WLm - L' Lm WLm - L' ContactID Xg x= Xg x= TreatmentCode UA_Treatment TreatmentCode CampaignID UA_Treatment CampaignID OfferID UA_Treatment OfferID CellID UA_Treatment CellID CustomerID UA_DtlContactHist CustomerID ContactDate UA_DtlContactHist ContactDateTime ExpirationDateTime UA_Treatment ExpirationDateTime EffectiveDateTime UA_Treatment EffectiveDateTime ContactType UA_DtlContactHist ContactStatusID UserDefinedFields UA_DtlContactHist UserDefinedFields

ContactIDB UACI_CHOfferAtrib& UACI_CHStagingz 6NOB 0TOY.

% 3. @[ S: UACI_CHOfferAttrib Campaign AC bO W Interact AC bO :WL! WLm - L' Lm WLm - L' ContactID Xg x= Xg x= AttributeID UA_OfferHistAttrib AttributeID StringValue UA_OfferHistAttrib StringValue NumberValue UA_OfferHistAttrib NumberValue DateTimeValue UA_OfferHistAttrib DateTimeValue

ContactIDB UACI_CHOfferAtrib& UACI_CHStagingz 6NOB 0TOY.

% 4. @d bO UACI_RHStaging Campaign @d bO W Interact @d bO :WL! WLm - L' Lm WLm - L' SeqNum Xg x= Xg x= TreatmentCode UA_ResponseHistory TreatmentInstID CustomerID UA_ResponseHistory CustomerID ResponseDate UA_ResponseHistory ResponseDateTime ResponseType UA_ResponseHistory ResponseTypeID UserDefinedFields UA_ResponseHistory UserDefinedFields

SeqNum: AC W @d bO pbL %LM& D0OB % gkOB 0Lv8 Campaign @d WLm! bOGv J@OY.

26 IBM Unica Interact: |.Z !Le userDefinedFields -: gkZ! 1COB %LM& wTR v V@OY. :WL! WLm!-; _!Oi, AC W @d bO pbL UA_DtlContactHist GB UA_ResponseHistory WLmG ?OL'G -! bOUOY. 9& in, UACI_CHStaging WLm! linkFrom -; _!Oi AC W @d bO pbL Xg %LM& UA_DtlContactHist WLmG linkFrom -N 9gUOY.

_dgW: Campaign AC W @d bO WLm! _! -LV8i, :WL! WLm ! O!OB -; _!X_ AC W @d bO WLm; G`R v V@OY.

18S

L/Q gkZ $GH Je& gkO)@[& &xOB % gkGB !v& wTC3 v V@OY. 18S WLmG UACI_CHStaging WLmz Campaign C:[WLmG UA_DtlContactHist WLm pN! FinalScore -; _!OJC@. b; &x P@ ; gk _N fl Interact! FinalScore -; @[! gkGB V>!vN Z?8 N $sOY.

g k Z $ G H P @ p b ; t e O B f l , ITreatment N M d L : G setActualValueUsed ^Re W ILearning NMdL:G logEvent ^Re& gk R v V@OY.

P@; gkOv JB fl, 18S WLmG UACI_CHStaging WLmz Campaign C :[WLmG UA_DtlContactHist WLm pN! Score -; _!OJC@. Interact! Score -; @[! gkGB !vN Z?8N $sOY.

AC W @d bO pb! kQ JMX pOM5 8:

pZN /f! kQ Marketing Platform!- Campaign > pOM5 |VG Y= 8 : nO $8& m}OJC@.

8: nO $8 3$ monitorEnabledForInteract True port JMX -q:G w. x#TOY. protocol JMXMP GB RMI

JMXMP ANd]; 1COus5 AC W @d bO pb ! kQ 8HL gkGv J@OY.

& 3 e Interact %LM R: |. 27 JMX pOM5 58!- AC W @d bO %LM& 8i S:L 3=!B D

JMXMP ANd]! kQ AC W @d bO pb pOM5G b; VRB service:jmx:jmxmp://CampaignServer:port/campaignTOY.

RMI A N d ] ! k Q A C W @ d b O p b p O M 5 G b ; V R B service:jmx:rmi:///jndi/rmi://CampaignServer:port/campaignTOY.

f.ZB Ws Q xG "K! f.8N .#hG; OaR vB x@OY. m4L% gL.!- eY8O! Wq; _!Om 2O Dnv GE& OaOv J; v V@O Y. 18S

Interact 3w

28 IBM Unica Interact: |.Z !Le v 18S /f: Campaign AC bO WLm! W<:R v Vn_ UOY. Campaign AC bO WLm! W<:R v V5O18S /f; 8:OE* 18S /f! A C bO WLm9g;;[:Oi L8T R v V@OY.

L W<:B Pb |kLg, AC W @d bO /?.

WLm9g;;[:OB fl, AC bO 9g;G %LM! $.Qv .NOB M : gkZG %STOY. purgeOrphanResponseThresholdInMinutes nO $8 & gkO) CrossSessionResponse -q:! O!Ov JB @d; 8/OB C# fL& gkZ! AC bO WLm9g;G %LM uN m' s5M O!O5O 8 :R v V@OY. AC W @d bO pb; gk _N fl, ETL w%L.& 6 $O) VE %LM& 8/Om VBv .NX_ UOY.

AC bO WLm9g;;[:OG Campaign C:[WLmG G& WLm; gk OG Y= \h& v`X_ UOY. 1. AC W @d bO WLm; Campaign!- CYN JNX_ UOY. 2. Interact pZN /f 3! p:d.G interactDT/ddl/acifeatures p:d.! VB aci_lrnfeature SQL :)3.& Campaign C:[WLmG UA_DtlContactHist W UA_ResponseHistory WLm! kX G`X_ UOY.

L :)3.B UA_DtlContactHist W UA_ResponseHistory WLm! RTSelectionMethod -; _!UOY. " ks vX6Y L/Q WLm! kX aci_lrnfeature :)3.& G`OJC@. " ks vX6Y CY% WLm! k X [wO5O L :)3.& Jd! {s m}OJC@. 3. AC bO WLm; 18S /f8N 9gOAi v] 9gOJC@. 4. Interact 18S /f 3! p:d.G ddl p:d.! VB aci_crhtab SQL : )3.& AC W @d bO %LM R:! kX G`OJC@.

L :)3.B UACI_XsessResponse W UACI_CRHTAB_Ver WLm;[:UOY. 5. " ks vX6Y UACI_XsessResponse WLmG v|; [:OJC@.

& 3 e Interact %LM R: |. 29 L/Q WLmG %LM& $b{8N w%L.O) $.Q @d _{; 8eX_ U OY.

AC W @d bO pbL G`Gn_ 3w

UACI_TrackingType WLm

UACI_TrackingType WLm: 18S /f WLmGONTOY. L WLm: 3w < G @d _{z T2 gkGB _{ Ze& $GUOY. _{ ZeB 18S /fL 1 8S

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UACI_XSessResponse

" ks vX6Y L WLmG Q N:O:! Interact 3w

- /| 3m SeqNumber bigint %LM ` IDTOY. CrossSessionResponse -q:B SeqNumber x-N pg 9Ze& 3.UOY.

30 IBM Unica Interact: |.Z !Le - /| 3m ICID bigint k-D $N IDTOY. AudienceID bigint L ks vXG ks IDTOY. L -GL': Campaign ! $GH ks IDM O!X_ UOY. yC WLm: CustomerID -; wTUOY. TrackingCode varchar(64) postEvent ^ReG UACIOfferTrackingCode E3/v! |^Q *TOY. TrackingCodeType int _{ ZeG }Z %CTOY. L *: UACI_TrackingType WLmG CY% WqLn_ UOY. OfferID bigint Campaign! $GH @[ IDTOY. ResponseType int L 9ZeG@d /|TOY. L *: UA_UsrResponseType WLmG CY% WqLn_ UOY. ResponseTypeCode varchar(64) L 9ZeG@d /| ZeTOY. L *: UA_UsrResponseType WLmG CY% WqLn_ UOY. ResponseDate datetime @d /%TOY. Mark bigint L Je *: 9Ze sB& D0UOY. v 1-x` _ v 2-:x v NULL - gC5 v -1 - 9Ze! purgeOrphanResponseThresholdInMinutesPL Q5O %LM#L:! Vz@OY.

%LM#L: |.ZG L WLm /v8vGONN L J e!- O!Ov JB 9Ze(o, *L -1N pg 9Ze)& .NR v V@OY. *L 2N pg 9ZeB CrossSessionResponse -q:! GX Z?8N &EKOY. UsrDefinedFields char(18) @[ @d; AC W @d bOz O!C3 ' wTC3 g kZ $G JeTOY. 9& in, GK Ze& O!C0Ai GK Ze gkZ $GH Je& wTC0JC@.

3. Ze GB @[ Ze! FQ n2 M;O!C0B fl, UACI_TrackingType WLm! _!X_ UOY. 1. 18S /f! W<:R v VB AC W @d bO WLm! XSessResponse W Lm;[:OJC@.

& 3 e Interact %LM R: |. 31 2. 18S /fG contactAndResponseHistoryDataSource |V! nO $8& $ GOJC@. 3. " ks vX6Y crossSessionResponseTable nO $8& $GOJC@. 4. " ks vX6Y OverridePerAudience |V& [:OJC@.

3. Ze0 O!& 'Q SQL:Lks vX! kQ XSessResponse WLmG pg -z OfferIDMatch -; .OX_ UOY. OfferIDMatch -G *: XSessResponse 9ZeG 3. ZeM T2 &xGB offerId)_ UOY.

Y=: 3. Ze& O!C0B b;{8N }:H SQL mI yCTOY. InteractB ks vX!CY% WLm L'; gkOb 'Q SQL; }:UOY. L SQL: Interact > services > crossSessionResponse > OverridePerAudience > AudienceLevel > TrackingCodes > byTreatmentCode > SQL nO $8! C:[ }: SQL gk8N 3$H fl gkKOY.

select distinct treatment.offerId as OFFERIDMATCH, tx.*, dch.RTSelectionMethod from UACI_XSessResponse tx Left Outer Join UA_Treatment treatment ON tx.trackingCode=treatment.treatmentCode Left Outer Join UA_DtlContactHist dch ON tx.CustomerID = dch.CustomerID Left Outer Join UA_ContactHistory ch ON tx.CustomerID = ch.CustomerID AND treatment.cellID = ch.cellID AND treatment.packageID=ch.packageID where tx.mark=1 and tx.trackingCodeType=1

UACI_XsessResponse, UA_DtlContactHist, CustomerID, UA_ContactHistory * : gkZ 3$! GX Interact! $GKOY. 9& in, UACI_XsessResponseB Interact > profile > Audience Levels > [AudienceLevelName] > crossSessionResponseTable 8: nO $8! GX $GKOY.

AC W @d bO WLm; gkZ $GQ fl, WLm! kQ [w; OAi L SQL ; v$X_ UOY. Interact > services > crossSessionResponse > OverridePerAudience > (AudienceLevel) > TrackingCodes > byTreatmentCode > OverrideSQL nO $8! SQL g$G& $GOJC@. ON g$G SQL; &x OB fl, SQL nO $85 g$G SQLN /fX_ UOY.

32 IBM Unica Interact: |.Z !Le @[ Ze0 O!

@[ Ze0 O!& 'Q SQL:Lks vX! kQ XSessResponse WLmG pg -z TreatmentCodeMatch -; .OX_ UOY. TreatmentCodeMatch -G *: XSessResponse 9ZeG @[ ID(W @[ Ze)M T2 &xGB 3. Ze)_ UO Y.

Y=: @[ Ze& O!C0B b;{8N }:H SQL mI yCTOY. InteractB ks vX!CY% WLm L'; gkOb 'Q SQL; }:UOY. L SQL: Interact > services > crossSessionResponse > OverridePerAudience > AudienceLevel > TrackingCodes > byOfferCode > SQL nO $8! C:[ } : SQL gk8N 3$H fl gkKOY. select treatment.treatmentCode as TREATMENTCODEMATCH, tx.*, dch.RTSelectionMethod from UACI_XSessResponse tx Left Outer Join UA_DtlContactHist dch ON tx.CustomerID=dch.CustomerID Left Outer Join UA_Treatment treatment ON tx.offerId = treatment.offerId Left Outer Join ( select max(dch.contactDateTime) as maxDate, treatment.offerId, dch.CustomerID from UA_DtlContactHist dch, UA_Treatment treatment, UACI_XSessResponse tx where tx.CustomerID=dch.CustomerID and tx.offerID = treatment.offerId and dch.treatmentInstId = treatment.treatmentInstId group by dch.CustomerID, treatment.offerId ) dch_by_max_date ON tx.CustomerID=dch_by_max_date.CustomerID and tx.offerId = dch_by_max_date.offerId where tx.mark = 1 and dch.contactDateTime = dch_by_max_date.maxDate and dch.treatmentInstId = treatment.treatmentInstId and tx.trackingCodeType=2 union select treatment.treatmentCode as TREATMENTCODEMATCH, tx.*, 0 from UACI_XSessResponse tx Left Outer Join UA_ContactHistory ch ON tx.CustomerID =ch.CustomerID Left Outer Join UA_Treatment treatment ON tx.offerId = treatment.offerId Left Outer Join ( select max(ch.contactDateTime) as maxDate, treatment.offerId, ch.CustomerID from UA_ContactHistory ch, UA_Treatment treatment, UACI_XSessResponse tx where tx.CustomerID =ch.CustomerID and tx.offerID = treatment.offerId and treatment.cellID = ch.cellID and treatment.packageID=ch.packageID group by ch.CustomerID, treatment.offerId ) ch_by_max_date ON tx.CustomerID =ch_by_max_date.CustomerID and tx.offerId = ch_by_max_date.offerId and treatment.cellID = ch.cellID and treatment.packageID=ch.packageID where tx.mark = 1 and ch.contactDateTime = ch_by_max_date.maxDate and treatment.cellID = ch.cellID and treatment.packageID=ch.packageID and tx.offerID = treatment.offerId and tx.trackingCodeType=2

& 3 e Interact %LM R: |. 33 UACI_XsessResponse, UA_DtlContactHist, CustomerID, UA_ContactHistory * : gkZ 3$! GX Interact! $GKOY. 9& in, UACI_XsessResponseB Interact > profile > Audience Levels > [AudienceLevelName] > crossSessionResponseTable 8: nO $8! GX $GKOY.

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gkZ! 1CQ ON k< Ze0 O!& 'Q SQL mI; $GR v V@OY. 9 & in, @[ GB 3. ZeM 03N GK Ze GB &0 Ze! V; v V@O Y.

Interact 18S /f WLmG UACI_TrackingType WLm! L k< Ze& $GX _ UOY.

Interact > services > crossSessionResponse > OverridePerAudience > (AudienceLevel) > TrackingCodes > byAlternateCode > OverrideSQL nO $ 8! L ks vX! kQ XSessResponse WLmG pg -z TreatmentCodeMatch W OfferIDMatch -; .OOB SQL GB :dne ANCz& &xX_ UOY. OfferIDMatch kE! offerCode& 1C{8N .OR v V@OY(N D. @[ Z eG fl offerCode1, offerCode2, ... offerCodeN |D). TreatmentCodeMatch - W OfferIDMatch -(GB @[ Ze -)G *: XSessResponse 9ZeG TrackingCode! XgX_ UOY.

9& in, Y= SQL Gg ZeB XSessResponse WLmG AlternateCode -;O !C5OY. Select m.TreatmentCode as TreatmentCodeMatch, m.OfferID as OfferIDMatch, tx.* From MyLookup m, UACI_XSessResponse tx Where m.customerId = tx.customerId And m.alternateCode = tx.trackingCode And tx.mark=1 And tx.trackingCodeType =

)b- B UACI_TrackingType WLm! $GH _{ ZeTOY.

34 IBM Unica Interact: |.Z !Le 18S /f!- %LM#L: Ne /?.< gk b;{8N18S /f:

%LM#L: Ne /?.<& gkOi, 18SL :WL! WLm! bOOb |! A C W @d bO; ^p.! pN 8/Ov Jm :WL! WLm! %LM& bOU OY. externalLoaderStagingDirectory nO $8& gkO) :WL! DOL w THp:d.G'!& $GOJC@. L p:d.!B n 3G O' p:d.! V@ OY. 9 x0 O' p:d.B contactHist W respHist p:d.& wTOB 18 SN:O: p:d.TOY. contactHist W respHist p:d.!B audienceLevelName.uniqueID.currentState |D8N m/OT L' v$H O' p: d.(:WL! DO; wT)! V@OY.

vg sB 3m CACHE p:d. AYw& DO! vg bO _TOY. READY p:d. AYw& 3.R Xq! Gz@OY. RUN p:d. AYw& %LM#L:! vg bO _TOY. PROCESSED p:d. AYw! %LM#L:! bOGz@OY. ERROR p:d. AYw& %LM#L:! bOOB ?H @y! _}_@OY. ATTN p:d. AYw! VG! JdUOY. o, %LM#L:! L p:d. AY w bO; OaOAin!v v? \h& v`X_ UOY. RERUN p:d. AYw& %LM#L:! bOR Xq! Gz@OY. .&!; $$ Q D!B p:d. L'; ATTN GB ERROR!- RERUN8N /fX_ UO Y.

@k ANW% -v C[ :)3.! interact.runtime.instance.name JVM nO $8 & $GO) 18SN:O: p:d.& $GR v V@OY. 9& in, %@k A NW% -v C[ :)3.! -Dinteract.runtime.instance.name=instance2& _ !R v V@OY. 3$Ov J: fl b; L': DefaultInteractRuntimeInstance TOY.

samples p:d.!B Z< %LM#L: Ne /?.< A.Q DO[:; vxO B yC DOL in V@OY.

18S /f! %LM#L: Ne /?.< 3$

%LM#L: Ne /?.

& 3 e Interact %LM R: |. 35 InteractB Interact 18S -v 3!G loaderService p:d.! yC mIz A. Q DO; &xUOY. 1. 18S /f gkZ!T Marketing Platform! $GH 18S WLm %LM R: ! kQ NWN ES $8! VBv .NOJC@.

Marketing PlatformG %LM R: L': systemTablesDataSource)_ UO Y. 2. Interact > general > systemTablesDataSource > loaderProperties 8: nO $8& $GOJC@. 3. Interact > -q: >externalLoaderStagingDirectory nO $8& $GO JC@. 4. Jd! {s Interact > -q: > responseHist > fileCache 8: nO $ 8& v$OJC@. 5. Jd! {s Interact > -q: > contactHist > fileCache 8: nO $8 & v$OJC@. 6. 18S -v& YCC[OJC@.

36 IBM Unica Interact: |.Z !Le & 4 e @[ &x

&xR @[ 1C f}; bsC0b 'X )/ !v f}8N Interact& 1CR v V @OY. Y= =G!-B L/Q 1C{ bI;Z

@[ Z]

InteractG q{: {UQ @[& &xOB MTOY. #\w ;X InteractB f.Z, $ N, s2; bX8N {UQ @[ _!- V{ @[& &xUOY.

3. T": Interact!m4!T {UQ @[& G0OB f}G C[O STOY. Interact!B 18SL /fL &xR @[& G0OB f}; bsC0b 'X 8vR v VB n !v 1C{ bILV@OY. L _ n0Q bI5 m4!T @[! &x G5O 8eOv J@OY. L/Q bI: @[!m4!T &xOb! {UOYB ! I:!5b; ]OY. L/Q bI; JdQ 8- s6gv GB ON& gkO) / f! BB VsG VgG; 8vR v V@OY.

@[ Z]!5b; Y v VB < !v b; 5*LVB%, D8 @[ qO }:, 6 IC !v G0, P@TOY.

D8 @[ qO }: D8 @[ qO }:!B N 3G Vd :WLv! V@OY. 9 x0 :WLvB m4 !T {UQ pg !IQ @[ qO; }:OB MTOY. N x0 :WLvB m4! T u Ls {UOv J: pg @[& JM5OB MTOY. N :WLv pN!- D 8 @[ qO }:!5b; Y v VB n 3G'!! V@OY.

Y= YLnW%: D8 @[ qO }: :WLv& %CUOY. -l%B l1x' x-& %CUOY. 9& in, @[! Vk @[ &x =v JM& kzOv8 |*@ [wT T" JM& kzOv xOi 18S /fL @[& &\UOY.

© Copyright IBM Corp. 2001, 2012 37 v |*@[ v$ - |*@[ WLm; gkO) ks vX0 |*@[& $GR v V@OY. v 3. T" - s#[k |+ G; gkO) s#[k v!0N a /% - Campaign!- 7dN; [:R ' 7dN C[ W > a /%& $GR v V@OY. 7dN C[ /%! _}Ov JRE* 7dN >a /%! v58i 18S /fL @[& &\UOY. v @[ &\ - @[ &\ WLm; gkO) /$ ks 8:x! kQ @[ &\& $ GR v V@OY. v Vk @[ &x =v - k-D $N; $GR '

38 IBM Unica Interact: |.Z !Le 6IC !v hj 6IC !v!5b; VE*(hj; gk) g$GOB )/ !v f}LV@OY. Y = YLnW%: 6IC !v!5b; VE* g$GR v VB )/ :WLv& % CUOY. -l%B l1x' x-& %CUOY. 9& in, 3. T"! kQ m^ IG! 6IC !v& G0Ob 'Q%vD; $GOm !v g$G WLm! %vD ; $GOB fl !v g$G WLmG %vDL l1UOY.

v |* !v - |*@[ WLm; gkO) ks vXg !v& $GR v V@OY. v 6IC cgZG !v - 3. T"G =sLu& gkO)

P@!5bB `g Interact b; &x P@ pb; gk _N fl, P@ S: GB EZ vX qOz0 : %X P@ 8:; ~n* P@ bB!5b; Y v V@OY. *Sv 8: dR& gkOB ?H P@ Km.r 8: dR& g$GR v V@OY.

b; @[ W !v g$G WLmG LikelihoodScore W AdjExploreScore -; g kO) P@;g$GR v V@OY. aci_scoringfeature bI :)3.& gkO ) b; @[ W !v g$G WLm! L -; _!R v V@OY. L/Q g$G& CYN gkOAi Interact b; &x P@; 6zw LXX_ UOY.

& 4 e @[ &x 39 P@ pb: D8 @[ qO W D8 @[g 6IC !v& gkOg V> hj!- L & gkUOY. @[ qO: m4L @[& vtR !I:(vt !I:); hjOB % P@ S:z T2 gkKOY. P@ Km.r: =vz Lk #G U|; B_b 'X L/Q !I:z A.(WLG bO v& gkO)@[ !_!& G0UOY. 6v7 8N, b; &x P@: @[ !_!& gkOm V> 6IC !v& vX V>!v& .OUOY. @[B L V>!v0N $DKOY.

@[ o&$8

18S /fL @[& o&OB n !v f}LV@OY. v k-D $NG 18 f. C @[& %CR Vk =v dR.

k-D $N;[:OE* m}R ' 18 f. C @[& %CR Vk =v& $G OJC@. v @[ &\ WLm gk.

ANDO %LM#L:!@[ &\ WLm;[:R v V@OY. v 8a /%! v- @[. v 8aH 7dNG @[. v @[wT T"(3. T" m^ IG); kzOv xOb '.! &\H @[. v Interact

@[ &\ WLm gk

o&H @[ qO; |6O5O Interact& 8:R v V@OY. 1. pg ks! kX ks ID W @[ ID& wTOB u WLm (offerSuppressionTable);[:OJC@. 2. enableOfferSuppressionLookup nO $8& trueN 3$OJC@. 3. offerSuppressionTable nO $8& Xgks! kQ @[ &\ WLm L' 8N 3$OJC@.

@[ &\ WLm

@[ &\ WLm; gkO) /$ ks ID! kQ @[& %COv J; v V@O Y. 9& in, ksL CustomerLi John Smith m4! kQ @[& %COv J; v V@OY. Q 3 LsG ks vX! kX L WLmG v|L nk ANDO %L M#L:! Vn_ UOY. ANDO %LM#L:! kX aci_usertab SQL :)3

40 IBM Unica Interact: |.Z !Le .& G`O)@[ &\ WLm yC(UACI_Blacklist);[:R v V@OY. aci_usertab SQL :)3.B 18S /f 3! p:d.G ddl p:d.! V@O Y.

" `! kX AudienceID W OfferCode1 Je& $GX_ UOY. ks ID GB @ [ Ze! )/ -N 8:H fl _! -; _!R v V@OY. L -: Campaign ! $GH - L'z O!X_ UOY. 9& in, HHold_ID W MemberNum JeN Customer ks; $GOB fl@[ &\ WLm! HHold_ID W MemberNum; _ !X_ UOY.

L' 3m AudienceID (Jv) L -GL': Campaign! ks ID& $GOB - L'z O!X_ UOY. ks ID! )/ -N 8:H fl, L WLm!-; _!R v V@OY. " `: b ; @[& v$R ks ID(9: customer1)& wTX_ UOY. OfferCode1 (Jv) g$GR @[G @[ ZeTOY. @[ Ze! )/ JeN 8:H fl, _! -(9: OfferCode2 n); _!R v V@OY.

|*@[ W 30 v$ s#[k |+ G! 8:H 3. T"; ~n* /$ @[& v$O5O18S /f; 8:R v V@OY. SGG ks vX 8:x! kX |*@[& $GOm /$ ks 8:x! kX 30 v$; $GR v V@OY. 9& in, pg !$! kX |*@ [& $GO) Y% gwL gkR v xB Cb& .NQ D /$ Smith !$! kX 30 @[ v$;[:R v V@OY.

5*, ?, @[wT T"; kX |*@[M 30 v$; pN &QR v V@OY. |*@[M 30 v$ pN nk ANDO %LM#L:G /$ WLm! %LM& _ !O) 8:KOY.

|*@[M 30 v$L CYN [?OAi |6H pg ? W @[ Ze! hw! V n_ UOY. Jv %LM& gkR v VT OAi b; ? Ze W UACI_ICBatchOffers WLm; 8:X_ UOY.

b; ? Ze $G

|* GB 30 @[ v$! b; @[ GB !v g$G WLm; gkOB fl, IndividualTreatment |VG " ks vX W WLm /|! kX DefaultCellCode nO $8& $GO) b; ? Ze& $GX_ UOY.

b; @[ GB !v g$G WLmG /$ `! ? Ze& $GOv J: fl DefaultCellCode! gkKOY. 8mB L b; ? Ze& gkUOY.

& 4 e @[ &x 41 DefaultCellCodeB Campaign! $GH ? Ze |Dz O!X_ UOY. L ? Z eB 8m! *8*B pg @[ v$! gkKOY. m/ b; ? Ze& $GOB f l, b; @[ GB $G WLm!- v$Q @[& 1T D0R v V@OY.

UACI_ICBatchOffers WLm $G

b; @[ GB !v g$G WLm; gkOB fl, pg @[ Ze! hw! VBv .NX_ UOY. b; @[ GB !v g$G WLm!- gkOB pg @[! 3. T"!- gkHYm Km V8i, @[! hw! V@OY. W/* 3. T"!- g kGv JB pg @[B UACI_ICBatchOffers WLm! $GX_ UOY.

UACI_ICBatchOffers WLm: Campaign C:[WLm! V@OY.

UACI_ICBatchOffers WLm; b; @[ GB !v g$G WLm!- gkGB @ [ ZeN $v_ UOY. L WLmG |D: Y=z0@OY.

- L' /| 3m ICName varchar(64) @[! ,|H k-D $N L'TOY. N 3G -N Y% k-D $N!- ?OQ @[& gk _N fl, " k-D $N! `; &xX_ UOY. OfferCode1 varchar(64) @[ ZeG 9 x0 D.TOY. OfferCode2 varchar(64) @[ ZeG N x0 D.TOY(JdQ fl). OfferCode3 varchar(64) @[ ZeG < x0 D.TOY(JdQ fl). OfferCode4 varchar(64) @[ ZeG W x0 D.TOY(JdQ fl). OfferCode5 varchar(64) @[ ZeG Y8 x0 D.TOY(JdQ fl).

|*@[ WLm $8 |*@[ WLm; gkO) ks vX!- 3.& $GR v V@OY. 9& in, k s !$G pg 8:x! kQ |*@[& $GR v V@OY.

Interact @[ &xG Y= dR! kQ |* 3$; $GR v V@OY. v |*@[ v$

v |* 6IC cgZG !v(}Z bX GB %vD bX) v @[& JMR No %vD

v P@ !I: W !_!(Interact b; &x P@; gk _N fl) v |* P@ g$G

|*@[ WLm gk

3. T"! $GH M; ~n* ks vX! kX |*@[& v$O5O18S / f; 8:R v V@OY. 1. ANDO %LM#L:! UACI_DefaultOffers WLm;[:OJC@.

42 IBM Unica Interact: |.Z !Le aci_usrtab ddl DO; gkO)CY% -; !x UACI_DefaultOffers WL m;[:R v V@OY. 2. enableDefaultOfferLookup nO $8& trueN 3$OJC@.

|*@[ WLm

|*@[ WLm: ANDO %LM#L:! Vn_ UOY. ANDO %LM#L:! kX aci_usertab SQL :)3.& G`O) UACI_DefaultOffers |*@[ WL m;[:R v V@OY. aci_usertab SQL :)3.B 18S /f 3! p:d. G ddl p:d.! V@OY.

" `! kX AudienceLevel W OfferCode1 Je& $GX_ UOY. b8 JeB @[ v$; _!N &QOE* ks vX!- b; &x P@!5b; Vb 'Q 1 C gWTOY.

VsG :I; r8Ai L WLmG ks vX -! N&:& [:X_ UOY.

L' /| 3m AudienceLevel varchar(64) (Jv) b; @[& v$OBks vXGL'TOY(9: customer GB household). LL': Campaign! $G H ks vXz O!X_ UOY. OfferCode1 varchar(64) (Jv) b; @[G @[ ZeTOY. @[ Ze! )/ J eN 8:H fl, _! -(9: OfferCode2 n); _!R v V@OY.

|*@[ v$; &xOb 'X L @[& _!OB fl, UACI_ICBatchOffers WLm! L @[& _!X_ UOY. Score float L @[ v$! kQ 6IC !v& $GR }ZTOY. OverrideTypeID int 1N 3$H fl, @[! @[ D8 qO! x8iqO! L @[& _!Om @[! kQ !v %LM& gkOJC @. O]{8N |*@[ v$; &xOAi 1; gkOJ C@.

0, null GB 1L FQ SGG }ZN 3$H fl, @[! @[ D8 qO! VB fl!8 @[! kQ %LM& g kOJC@. kNPG fl, 3. T" GB 30 v$:L 3$;g$GUOY.

& 4 e @[ &x 43 L' /| 3m Predicate varchar(4000) 3. T"! kQ m^ IG8N L -! %vD;TBR v V@OY. 3. T"! kQ m^ IG [: C gk ! IQ ?OQ /v W E)N& gkR v V@OY. L - G ?[: EnableStateID -G *! {s Y(OY. v EnableStateID! 2Li, L -: 3. T"! kQ m ^ IGG Y= %vDL |Li L T";{UQ M8 N #V IGz ?OOT [?O) L @[ v$; &Q UOY. L -: No %vD; wTX_ Og, L @[ & wTOAi |8N X.Gn_ UOY.

_xX-}ZN X.GB %vD; $GOi,0L FQ SGG }Z! |8N #VGm 0: E~8N #VKOY.

v EnableStateID! 3Li, L -: 3. T"! kQ m ^ IGG Y= %vD; 6IC !vN gk IGz ? OOT [?O) L @[& &QUOY. L -: }ZN X.GB %vD; wTX_ UOY. v EnableStateID! 1Li, Interact! L -G pg *; +CUOY. FinalScore float ]/H @[ V> qO; $DOB % gkGB V>!v & g$GR }ZTOY. L -: b; &x P@ pb; 0 :-Q fl gkKOY. L -; gkO5O Z< P@; 8 vR v V@OY. CellCode varchar(64) L b; @[& v$R k-D

OverrideTypeID! 0 GB nullN fl ? Ze& &xX _ UOY. ? Ze& wTC0v J8i, 18S /fLL %LM `; +CUOY.

OverrideTypeID! 1Li, L -! ? Ze& &xOv J F5KOY. ? Ze& &xOv JB fl, 18S /f: 8 m q {8N L k s v X W W L m ! k X DefaultCellCode nO $8! $GH ? Ze& gkUO Y. Zone varchar(64) L @[ v$;{kR 5* L'TOY. NULLLipg 5 *! {kKOY.

44 IBM Unica Interact: |.Z !Le L' /| 3m EnableStateID int L -G *: Predicate -G ?[; $GUOY. v 1 - Predicate -; gkOv J@OY.

v 2 - Predicate& NoN gkO)@[& JMUOY. 3 . T"G Y= %vDL |Li L T";{UQ M8 N #V m^ IGz ?OQ T"; {(OY.

v 3 - Predicate& gkO) 6IC cgZG !v& $ GUOY. 3. T"G Y= %vD; 6IC !vN g k m^ IGz ?OQ T"; {(OY.

L -L NullLE* 2 GB 3 L\G *N pg `: Predicate -; +CUOY. LikelihoodScore float L -: b; &x P@!5b; Vb 'X-8 gkKO Y. aci_scoringfeature ddl; gkO) L -; _!R v V@OY. AdjExploreScore float L -: b; &x P@!5b; Vb 'X-8 gkKO Y. aci_scoringfeature ddl; gkO) L -; _!R v V@OY.

!v g$G $8 !v g$G WLm; gkO) ks ID GB 30 vX!- 3.& $GR v V@O Y. 9& in, ks vXL f.ZLi /$ f.Z! kQ g$G& [:R v V@ OY.

Interact @[ &xG Y= dR! kQ g$G& $GR v V@OY. v 30 @[ v$

v 30 6IC cgZG !v(}Z bX GB %vD bX) v @[& JMR No %vD

v P@ !I: W !_!(b; &x P@; gk _N fl) v 30 P@ g$G

!v g$G WLm gk

6IC !v kE p(5 @k ANW%!- }:H !v& gkO5O Interact& 8 :R v V@OY. 1. g$G& &xR " ks vX! kX !v g$G WLm;[:OJC@.

aci_usrtab ddl DO; gkO)CY% -; !x!v g$G WLm yC;[ :R v V@OY. 2. enableScoreOverrideLookup nO $8& trueN 3$OJC@.

& 4 e @[ &x 45 3. scoreOverrideTable nO $8& g$G& &xR " ks vXG !v g$G WLm L'8N 3$OJC@.

pg ks vX! !v g$G WLm; &xOvB JF5KOY.

!v g$G WLm

!v g$G WLm: nk ANDO %LM#L:! Vn_ UOY. ANDO %LM #L:! kX aci_usertab SQL :)3.& G`O) !v g$G WLm yC (UACI_ScoreOverride);[:R v V@OY. aci_usertab SQL :)3.B 18 S /f 3! p:d.G ddl p:d.! V@OY.

" `! kX AudienceID, OfferCode1 W Score Je& $GX_ UOY. b8 J eG *: 30 @[ v$; _!N &QOE* b; &x P@! kQ !v g$G $ 8& &xOb 'Q 1C gWTOY.

L' /| 3m AudienceID varchar(64) (Jv) L -GL': Campaign! ks ID& $GOB - L'z O!X_ UOY. aci_usertab ddl DOL [:Q yC WLm:L-; CustomerID -N [:UOY. ks ID! )/ -N 8:H fl, L WLm!-; _!R v V@OY. " `: 30 @[& v$R ks ID(9: customer1)& wTX_ UOY. VsG :I; r8Ai L -! N&:& [:X_ UOY. OfferCode1 varchar(64) (Jv) @[G @[ ZeTOY. @[ Ze! )/ JeN 8 :H fl, _! -(9: OfferCode2 n); _!R v V@ OY.

30 @[ v$; &xOb 'X L @[& _!OB fl, UACI_ICBatchOffers WLm! L @[& _!X_ UOY. Score float L @[ v$! kQ 6IC !v& $GR }ZTOY. OverrideTypeID int 0L* null(GB 1L FQ SGG }Z)N 3$H fl, @ [! @[ D8 qO! VB fl!8 @[! kQ %LM & gkOJC@. O]{8N !v g$G& &xOAi 0; gkOJC@. ? Ze& &xX_ UOY.

1N 3$H fl, @[! @[ D8 qO! x8iqO! L @[& _!Om @[! kQ !v %LM& gkOJC @. O]{8N 30 @[ v$; &xOAi 1; gkOJ C@.

46 IBM Unica Interact: |.Z !Le L' /| 3m Predicate varchar(4000) 3. T"! kQ m^ IG8N L -! %vD;TBR v V@OY. 3. T"! kQ m^ IG [: C gk ! IQ ?OQ /v W E)N& gkR v V@OY. L - G ?[: EnableStateID -G *! {s Y(OY. v EnableStateID! 2Li, L -: 3. T"! kQ m ^ IGG Y= %vDL |Li L T";{UQ M8 N #V IGz ?OOT [?O) L @[ v$; &Q UOY. L -: No %vD; wTX_ Og, L @[ & wTOAi |8N X.Gn_ UOY.

_xX-}ZN X.GB %vD; $GOi,0L FQ SGG }Z! |8N #VGm 0: E~8N #VKOY.

OverrideTypeID! 0 GB nullN fl ? Ze& &xX _ UOY. ? Ze& wTC0v J8i, 18S /fLL %LM `; +CUOY.

& 4 e @[ &x 47 L' /| 3m EnableStateID int L -G *: Predicate -G ?[; $GUOY. v 1 - Predicate -; gkOv J@OY.

v 2 - Predicate& NoN gkO)@[& JMUOY. 3 . T"G Y= %vDL |Li L T";{UQ M8 N #V m^ IGz ?OQ T"; {(OY.

v 3 - Predicate& gkO) 6IC cgZG !v& $ GUOY. 3. T"G Y= %vD; 6IC !vN g k m^ IGz ?OQ T"; {(OY.

Interact b; &x P@ 3d CY%

InteractB f.ZG [w!- GC#8N P@R v V5O Y= N !v IG; &x UOY. v b; &x P@ pb - 18S /f!B Naive Bayesian b] P@ pbLV@O Y. L pb: gkZ! 1COB m4 S:; pOMOm Xg %LM& gkO) &xR @[& 1T 1CUOY. v P@ API - 18S /f!B Z< P@ pb;[:R v V5O P@ API5 V@ OY.

P@; gkOv JF5KOY. b;{8N P@: q0:-Gn V@OY.

Interact P@ LX Interact P@ pb: @[ Wf.Z S:! kQ f.ZG @d; pOMUOY. P @ pb!BY= N !v O] pe! V@OY.

48 IBM Unica Interact: |.Z !Le v =v - P@ pb:Lk _! *_! gkGB _$; V{-Ob! fPQ @d %LM& v}R v V5O @[& &xUOY. =v _! &xH @[B V{ 1C ; ]eC ]5OvB J@OY. v Lk - =v \h!- fPQ %LM! v}H D P@ pb: !I:; gkO) &xR @[& 1T 1CUOY.

P@ pb: N 3G nO $8& bX8N =vz Lk gL& @)OY(o, confidenceLevel nO $8& gkO) 8:OB EZ vXz percentRandomSelection nO $8& gkO) 8:OB P@ pbG +[' @[ &x!I:). confidenceLevel; _g!- @[ !v! gkGb |! P@ pbG EZ $5& % COB q2N 3$OJC@. 3=!, P@ pb! [wR %LM! x8i P@ pb : 6IC !v! |{8N G8UOY. minPresentCountThreshold! $GQ 8- pg @[! &xH D P@ pb: =v pe! xTUOY. [wR %LM! 9v J 8i P@ pb: hjQ q2L CY#Ym .EOv J@OY. {s- =v pe& /vUOY.

P@ pb: " @[! !_!& RgUOY. !_!& hjOb 'XP@ pb: b O vt %LM W vg

C:[L Jb \h ?H Vs8N v`OB @[N bov J5O InteractB percentRandomSelection%G +[' @[& &xUOY. LB P@ pbL :x! I:L !e 7: @[& GeO) Y% @[! kbL 98i :x!I:L t:v )N& G0O5O -&UOY. 9& in, percentRandomSelection; 5N 8:O i LB P@ pbL 5%G +[' @[& &xOmhj! @d %LM& _!T;G LUOY.

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18S /fG Marketing Platform!- Interact > offerserving |VG Y= 8 : nO $8& m}OJC@.

8: nO $8 3$ optimizationType BuiltInLearning

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50 IBM Unica Interact: |.Z !Le /gQ S:; 1COv 6JC@. 9& in, HighValuesB S:;[:Om X g S:L ^)& bX hj! GX $GH fl HighValueM Salary&pN 1C OvB 6JC@. /gQ S:: P@ Km.r! 5rL Gv J@OY. v 03*; !x S:; 1COJC@.

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9& in, Y= ANDO WLm W ,|H wx WLm; mAOJC@.

52 IBM Unica Interact: |.Z !Le % 5. MyProfileTable VisitorID KeyField 1 Key1 2 Key2 3 Key3 4 Key4

% 6. MyDimensionTable KeyField CardType CardBalance Key1 qe +e 1000 Key2 qe +e 9000 Key3 jPn +e 1000 Key4 jPn +e 9000

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% 7. UACI_AttributeList AttributeName AttributeNameCol AttributeValueCol qe +e MyProfileTable.MyDimensionTable. MyProfileTable.MyDimensionTable. CardType CardBalance jPn +e MyProfileTable.MyDimensionTable. MyProfileTable.MyDimensionTable. CardType CardBalance

\N P@ gk

P@ Java™ API& gkO) Z< P@ pb;[:R v V@OY. Marketing Platform !- P@ /?.<& NDO5O18S /f; 8:R v V@OY.

18S /fG Marketing Platform!- Interact > offerserving |VG Y= 8 : nO $8& m}OJC@. P@ V{- ANW% API! kQ 8: nO $8B Interact > offerserving > External Learning Config |V! V@OY.

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& 4 e @[ &x 53 54 IBM Unica Interact: |.Z !Le & 5 e Interact API LX

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56 IBM Unica Interact: |.Z !Le @[ 1Cz ,|H \_B G Y% postEvent ^Re& 8;5O 8:Gn V@O Y. LL%.B @d bO!@[ vt; NWR d;; 8@OY.

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& 5 e Interact API LX 57 & %LM#L:! 9OY. W/i postEvent ^Re& gkO) :@& AN<:& wTQ k-D CNw.& #bR v V@OY.

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s#[k v!: ip_planSummaryBottomRight

L%.: evt_logOffer

|- wW9Le& 'Q N 3G @[

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58 IBM Unica Interact: |.Z !Le s#[k v!: ip_planSummaryTopRight

s#[k v!: ip_planSummaryBottomLeft

P.;'X vtGB @[M ENGB @[& NWX_ UOY.

L%.: evt_offerAccept

L%.: evt_offerReject

@[ AC, vtGB EN& NWR '6Y @[G 3. Ze& |^X_ OBv5 K m Vn_ UOY. Jd! {s NameValuePair& }:O) Y= 9!-33 3. Z e& wTUOY. NameValuePair evtParam_TreatmentCode = new NameValuePairImpl(); evtParam_TreatmentCode.setName("UACIOfferTrackingCode"); evtParam_TreatmentCode.setValueAsString(offer.getTreatmentCode()); evtParam_TreatmentCode.setValueDataType(NameValuePair.DATA_TYPE_STRING);

L& pZN /f gkZ!T "!zG kU; ZyOB ?H s#[k v! W L%. & }:O5O d;R v V@OY.

@[& %CR " s#[k v!6Y Uz @[& !.B D @[& %CX_ R $8 & _bX_ UOY. 9& in, % dLvG O\ @%J 5*! kQ @[& d;O JC@(planSummaryBottomRight). Response response=getOffers(sessionID, ip_planSummaryBottomRight, 1)

W/i OfferList @d; wTQ @d 3

L& @[& %CX_ OGN @[& AC8NNWOA UOY.

& 5 e Interact API LX 59 NameValuePair evtParam_TreatmentCode = new NameValuePairImpl(); evtParam_TreatmentCode.setName("UACIOfferTrackingCode"); evtParam_TreatmentCode.setValueAsString(offer.getTreatmentCode()); evtParam_TreatmentCode.setValueDataType(NameValuePair.DATA_TYPE_STRING); postEvent(sessionID, evt_logOffer, evtParam_TreatmentCode)

" ^Re& 30{8N #bOv Jm % dLvG planSummaryBottomLeft NP! kQ Y= 9! %CH kN executeBatch ^Re& gkR v V@OY. Command getOffersCommand = new CommandImpl(); getOffersCommand.setMethodIdentifier(Command.COMMAND_GETOFFERS); getOffersCommand.setInteractionPoint(ip_planSummaryBottomLeft); getOffersCommand.setNumberRequested(1);

Command postEventCommand = new CommandImpl(); postEventCommand.setMethodIdentifier(Command.COMMAND_POSTEVENT); postEventCommand.setEvent(evt_logOffer);

/** Build command array */ Command[] commands = { getOffersCommand, postEventCommand };

/** Make the call */ BatchResponse batchResponse = api.executeBatch(sessionId, commands);

UACIOfferTrackingCode& &xOv J8i Interact Interact 18S -v! Z?8 N G e O B V E 3 .qO ; A C 8 NNW O b ' . ! L 9!- B UACIOfferTrackingCode& $GRJd! x@OY.

GQ |- wW9Le @[& %COB dLvG N x0 5*! kX 30J6Y %C GB LLv& /fOb 'X +p!& h@OY. < !v LLv& 8|C05O a$ _8GN Y=; LkO) LLv& 8|C0b 'X Ze! gkR 3COAB @[ < .& KvX_ UOY. Response response=getOffers(sessionID, ip_planSummaryBottomLeft, 3) OfferList offerList=response.getOfferList(); if(offerList.getRecommendedOffers() != null) { for(int x=0;x<3;x++) { Offer offer = offerList.getRecommendedOffers()[x]; if(x==0) { // grab offerimg attribute value and store somewhere; // this will be the first image to display } else if(x==1) { // grab offerimg attribute value and store somewhere; // this will be the second image to display } else if(x==2)

60 IBM Unica Interact: |.Z !Le { // grab offerimg attribute value and store somewhere; // this will be the third image to display } } }

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NameValuePair evtParam_TreatmentCodeSTR = new NameValuePairImpl(); NameValuePair evtParam_TreatmentCodeSBR = new NameValuePairImpl(); NameValuePair evtParam_TreatmentCodeSBL = new NameValuePairImpl();

OfferList offerList=response.getOfferList(); if(offerList.getRecommendedOffers() != null) { for(int x=0;x<3;x++) { Offer offer = offerList.getRecommendedOffers()[x]; if(x==0) { evtParam_TreatmentCodeSTR.setName("UACIOfferTrackingCode"); evtParam_TreatmentCodeSTR.setValueAsString(offer.getTreatmentCode()); evtParam_TreatmentCodeSTR.setValueDataType(NameValuePair.DATA_TYPE_STRING); } else if(x==1) { evtParam_TreatmentCodeSBR.setName("UACIOfferTrackingCode"); evtParam_TreatmentCodeSBR.setValueAsString(offer.getTreatmentCode()); evtParam_TreatmentCodeSBR.setValueDataType(NameValuePair.DATA_TYPE_STRING); } else if(x==2) { evtParam_TreatmentCodeSBL.setName("UACIOfferTrackingCode"); evtParam_TreatmentCodeSBL.setValueAsString(offer.getTreatmentCode()); evtParam_TreatmentCodeSBL.setValueDataType(NameValuePair.DATA_TYPE_STRING); } } }

" @[& ,/O) vtH @[M ENH @[& NWX_ UOY.(L C*.@!- mC{8N 1CGv J: @[B ENH M8N #VKOY.) Y=: ip_planSummaryTopRight @[! 1CH flG 9TOY. postEvent(sessionID, evt_offerAccept, evtParam_TreatmentCodeSTR) postEvent(sessionID, evt_offerReject, evtParam_TreatmentCodeSBR) postEvent(sessionID, evt_offerReject, evtParam_TreatmentCodeSBL)

/w, < !v postEvent #b; executeBatch ^ReM T2 8;B ML !e A @OY.

LB b; 9Lg kU; 2B VsG f}; %COvB J@OY. 9& in, L 9 G np!5 Response ,!:& gkQ @y KgB wTGn Vv J@OY.

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62 IBM Unica Interact: |.Z !Le & 6 e IBM Unica Interact API |.

startSession ^Re& gkR '6Y 18S -v! Interact 18S

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NIO W Interact API

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8: nO $8 3$ protocol RMI port JMX -q:G w. x#TOY. enableSecurity False

RMI ANd]G Interact 8v: 8H; vxOv J@OY.

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64 IBM Unica Interact: |.Z !Le 2. INTERACT_LIB& InteractInstallationDirectory/lib p:d.G|< fN N 3$OJC@. 3. HOST&pOMOAB 18S -vG #:. L'8N 3$OJC@. 4. Interact > pOM5 > port nO $8!- ;kR JMX& 8:Q w.N PORT & 3$OJC@. 5. RMI ANd]; kX pOM _Li JMXMP ,a U! 3m; _!Om RMI ,a UG 3m; &EOJC@.

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RMI ,a %JAVA_HOME%\bin\jconsole.exe -J-Djava.class.path=%JAVA_HOME%\lib\jconsole.jar; INTERACT_LIB%\jmxremote_optional.jar service:jmx:rmi:///jndi/rmi://%HOST%:%PORT%/interact

JMX S:

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JMX pOM5G &xH pg%LMB 6v7 g3$ GB C:[ C[LDG %L MTOY. 9& in, 3vB 3! LD! FQ 6v7 g3$L* C:[ C[LDG Wq vTOY.

% 8. AC @d bO ETL pOM S: 3m AvgCHExecutionTime AC W @d bO pbL AC bO WLm ! 2B % I.B rU C#(P.J)TOY. L rU: AC bO WLm! VR O*G 9 Ze! bOGz8g :xQ [w! kX-8 hjKOY. AvgETLExecutionTime AC W @d bO pbL 18S /f!- % LM& PB % I.B rU C#(P.J)TO Y. :xQ [wz GPQ [w! kQ C# L rU! wTKOY. AvgRHExecutionTime AC W @d bO pbL@d bO WLm ! 2B % I.B rU C#(P.J)TOY. L rU:@d bO WLm! VR O*G 9 Ze! bOGz8g :xQ [w! kX-8 hjKOY.

& 6 e IBM Unica Interact API |. 65 % 8. AC @d bO ETL pOM (hS) S: 3m ErrorCount 6v7 g3$ GB C:[ C[LD! NW H @y ^Cv vTOY(VB fl). HighWaterMarkCHExecutionTime AC W @d bO pbL AC bO WLm ! 2B % I0 Vk C#(P.J)TOY. L *: AC bO WLm! VR O*G 9Ze ! bOGz8g :xQ [w! kX-8 hj KOY. HighWaterMarkETLExecutionTime AC W @d bO pbL 18S /f!- % LM& PB % I0 Vk C#(P.J)TOY. :xQ [wz GPQ [w pN hj! wT KOY. HighWaterMarkRHExecutionTime AC W @d bO pbL@d bO WLm ! 2B % I0 Vk C#(P.J)TOY. L *:@d bO WLm! VR O*G 9Ze ! bOGz8g :xQ [w! kX-8 hj KOY. LastExecutionDuration AC W @d bO pbL 6v7 9g& v `OB % I0 C#(P.J)TOY. NumberOfExecutions Jb- LD AC W @d bO pbL G` H =vTOY. LastExecutionStart AC W @d bO pbG 6v7 G`L C [H C#TOY. LastExecutionSuccessful trueLi AC W @d bO pbG 6v7 G `L :x_@OY. falseN fl@y! _} _@OY. NumberOfContactHistoryRecordsMarked AC W @d bO pbG vg G` _ L? Gm VB UACI_CHStaging WLmG AC b O9Ze vTOY. L *: AC W @d b O pbL vg G` _N fl!8 08Y . OY. NumberOfResponseHistoryRecordsMarked AC W @d bO pbG vg G` _ L? Gm VB UACI_RHStaging WLmG@d b O9Ze vTOY. L *: AC W @d b O pbL vg G` _N fl!8 08Y . OY.

AC @d bO ETL pOM S:: pZN /fGONTOY. Y=G pg S:: 1 8S /fGONTOY.

% 9. 9\ S: 3m errorCount 6v7 g3$ GB C:[ C[LD! NWH @ y ^Cv vTOY. warningCount 6v7 g3$ GB C:[ C[LD! NWH f m ^Cv vTOY.

66 IBM Unica Interact: |.Z !Le % 10. CNw. #x kh S: 3m activeProcessBoxThreads vg G` _N CNw. AN<::9e(p g G`!- x/)G 0: 3vTOY. activeSchedulerThreads vg G` _N CNw. :IY/ :9eG 0: 3vTOY. avgExecutionTimeMillis rU CNw. G` C#(P.J)TOY. CurrentJobsInProcessBoxQueue CNw. AN<::9e! G`; kb _N [w vTOY. CurrentJobsInSchedulerQueue CNw. :IY/ :9e! G`; kb _N [w vTOY. maximumProcessBoxThreads G`R v VB CNw. AN<::9e(p g G`!- x/)G Vk vTOY. maximumSchedulerThreads G`R v VB CNw. :IY/ :9e(G `0N O*G :9e)G Vk vTOY. numExecutionsCompleted OaH CNw. G`G Q vTOY. numExecutionsStarted C[H CNw. G`G Q vTOY.

% 11. k-D $N0 /$ CNw. S: 3m AvgExecutionTimeMillis L k-D $N!- L CNw.G rU G` C#(P.J)TOY. HighWaterMarkForExecutionTime L k-D $N!- L CNw.G Vk G` C#(P.J)TOY. LastCompletedExecutionTimeMillis L k-D $N!- L CNw.G 6v7 O a G` C#(P.J)TOY. NumExecutionsCompleted L k-D $N!- L CNw.G OaH Q G` vTOY. NumExecutionsStarted L k-D $N!- L CNw.G C[H Q G` vTOY.

% 12. NIO S: 3m locale JMX ,sLp.G NIO 3$TOY.

% 13. NE 8: S: 3m category NW vX; 6[R v VB NW |V& /fUO Y.

% 14. -q::9e . kh S: 3m activeContactHistThreads AC bOz @d bO! kQ [w; 0_O T G` _N :9eG k+{ vTOY.

& 6 e IBM Unica Interact API |. 67 % 14. -q::9e . kh (hS) S: 3m activeFlushCacheToDBThreads 3CH kh& %LM zeRN qlB [w; 0_OT G` _N :9eG k+{ vTOY. activeOtherStatsThreads Z] kh, L%. 0?, b; kh! kQ [ w; 0_OT G` _N :9eG k+{ v TOY. CurrentHighWaterMarkInContactHistQueue AC W @d bO %LM& v}OB -q: ! NWO5O kb-! VB WqG Vk v TOY. CurrentHighWaterMark InFlushCachetoDBQueue 3CG %LM& %LM#L: WLm! 2B -q:! NWO5O kb-! VB WqG V k vTOY. CurrentHighWaterMarkInOtherStatsQueue @[ Z] kh, b; .Z- gk kh, L% . 0? kh, WLm %LM! kQ gkZ $G NW& v}OB -q:! NWO5O k b-! VB WqG Vk vTOY. currentMsgsInContactHistQueue AC bO W @d bO! gkGB :9e . ! kQ kb-G[w vTOY. currentMsgsInFlushCacheToDBQueue 3CH kh& %LM zeRN qlB % g kGB :9e .! kQ kb-G[w vT OY. currentMsgsInOtherStatsQueue Z] kh, L%. 0?, b; kh! gkG B :9e .! kQ kb-G[w vTOY. maximumContactHistThreads AC bOz @d bO! gkGB .! ?C ! Vzx :9eG Vk vTOY. maximumFlushCacheToDBThreads 3CH kh& %LM zeRN qlB % g kGB .! ?C! Vzx :9eG Vk v TOY. maximumOtherStatsThreads {U kh, L%. 0?, b; kh! gkG B .! ?C! Vzx :9eG Vk vTO Y.

-q: khB " -q:! kQ S: <.N Lgn}OY. v ContactHistoryMemoryCacheStatistics - AC bO :WL! WLm! kQ %LM & v}OB -q:TOY. v CustomLoggerStatistics - WLm! 5 gkZ $G %LM& v}OB -q:TO Y(UACICustomLoggerTableName L%. E3/v& gkOB L%.). v b; kh - s#[k v!! kQ b; .Z-L gkH =v! |Q kh& v} OB -q:TOY. v Z] kh - {UQ @[! kQ kh& 2B -q:TOY. v L%. 0? kh - getOffer GB startSessionz0: C:[ L%. W postEventN ..EGB gkZL%. pNGL%. kh& v}OB -q:TO Y.

68 IBM Unica Interact: |.Z !Le v @d bO ^p. 3C kh - @d bO :WL! WLm! 2B -q:TOY. v 3w

% 15. -q: kh S: 3m Count 3.H ^Cv vTOY. ExecTimeInsideMutex Y% :9e& kbOB C#; &\Om, L -q:! kQ ^Cv& 3.OB % I0 C #(P.J)TOY. ExecTimeInsidMutexM ExecTimeMillisG wL! )i -q:G :9 e . )b& /fX_ R v V@OY. ExecTimeMillis Y% :9e& kbOB C#; wTO), L -q:! kQ ^Cv& 3.OB % I0 C #(P.J)TOY. ExecTimeOfDBInsertOnly O}3. pT NP8 3.OB % I0 C# (P.J)TOY. HighWaterMark L -q:G 3.H Vk ^Cv vTOY. NumberOfDBInserts G`H O}3. pTG Q vTOY. TotalRowsInserted %LM#L:! pTH Q ` vTOY.

% 16. -q: kh - %LM#L: Ne /?.< S: 3m ExecTimeOfWriteToCache Jd! {s %LM#L:!- b; 0& !. @m DO! 2B C#; wTO), DO 3 C! 2B % I0 C#(P.J)TOY. ExecTimeOfLoaderDBAccessOnly %LM#L: Nu NP8 G`OB % I0 C#(P.J)TOY. ExecTimeOfLoaderThreads %LM#L: Nu :9e! RpH C#(P. J)TOY. ExecTimeOfFlushCacheFiles 3C& qlm uN g}:OB % I0 C# (P.J)TOY. ExecTimeOfRetrievePKDBAccess b; 0 %LM#L: W<:& KvOB % I0 C#(P.J)TOY. NumberOfDBLoaderRuns %LM#L: Nu G`G Q vTOY. NumberOfLoaderStagingDirCreated }:H :WL! p:d.G Q vTOY. NumberOfLoaderStagingDirRemoved &EH :WL! p:d.G Q vTOY. NumberOfLoaderStagingDirMovedToAttention VGN L'L /fH :WL! p:d.G Q vTOY. NumberOfLoaderStagingDirMovedToError @yN L'L /fH :WL! p:d.G Q vTOY. NumberOfLoaderStagingDirRecovered iWsne :9eGgG` W C[ C#; wTO), 98H :WL! p:d.G Q v TOY. NumberOfTimesRetrievePKFromDB %LM#L:!- b; 0& KvQ Q =vT OY.

& 6 e IBM Unica Interact API |. 69 % 16. -q: kh - %LM#L: Ne /?.< (hS) S: 3m NumberOfLoaderThreadsRuns %LM#L: Nu :9e G`G Q vTOY. NumberOfFlushCacheFiles DO 3C& qn Q =vTOY.

% 17. API kh S: 3m endSessionCount 6v7 g3$ GB C:[ C[LDG endSession API #b vTOY. endSessionDuration 6v7 endSession API #b LDG fz C #TOY. executeBatchCount 6v7 g3$ GB C:[ C[LDG executeBatch API #b vTOY. executeBatchDuration 6v7 executeBatch API #b LDG fz C#TOY. getOffersCount 6v7 g3$ GB C:[ C[LDG getOffers API #b vTOY. getOffersDuration 6v7 getOffer API #b LDG fz C #TOY. getProfileCount 6v7 g3$ GB C:[ C[LDG getProfile API #b vTOY. getProfileDuration 6v7 getProfileDuration API #b LD G fz C#TOY. getVersionCount 6v7 g3$ GB C:[ C[LDG getVersion API #b vTOY. getVersionDuration 6v7 getVersion API #b LDG fz C #TOY. loadOfferSuppressionDuration 6v7 loadOfferSuppression API #b L DG fz C#TOY. LoadOffersBySQLCount 6v7 g3$ GB C:[ C[LDG LoadOffersBySQL API #b vTOY. LoadOffersBySQLDuration 6v7 LoadOffersBySQL API #b LDG fz C#TOY. loadProfileDuration 6v7 loadProfile API #b LDG fz C#TOY. loadScoreOverrideDuration 6v7 loadScoreOverride API #b LD G fz C#TOY. postEventCount 6v7 g3$ GB C:[ C[LDG postEvent API #b vTOY. postEventDuration 6v7 postEvent API #b LDG fz C #TOY. runSegmentationDuration 6v7 runSegmentation API #b LDG fz C#TOY. setAudienceCount 6v7 g3$ GB C:[ C[LDG setAudience API #b vTOY.

70 IBM Unica Interact: |.Z !Le % 17. API kh (hS) S: 3m setAudienceDuration 6v7 setAudience API #b LDG fz C#TOY. setDebugCount 6v7 g3$ GB C:[ C[LDG setDebug API #b vTOY. setDebugDuration 6v7 setDebug API #b LDG fz C #TOY. startSessionCount 6v7 g3$ GB C:[ C[LDG startSession API #b vTOY. startSessionDuration 6v7 startSession API #b LDG fz C#TOY.

% 18. P@ V{- ANW% kh S: 3m LearningOptimizerAcceptCalls P@ pb! |^H vt L%. vTOY. LearningOptimizerAcceptTrackingDuration P@ pb!-vt L%.& NWOB % I 0 Q C#(P.J)TOY. LearningOptimizerContactCalls P@ pb! |^H AC L%. vTOY. LearningOptimizerContactTrackingDuration P@ pb!- AC L%.& NWOB % I 0 Q C#(P.J)TOY. LearningOptimizerLogOtherCalls P@ pb! |^H qAC W qvt L%. vTOY. LearningOptimizerLogOtherTrackingDuration P@ pb!- b8 L%.(qAC W qvt) & NWOB % I0 b#(P.J)TOY. LearningOptimizerNonRandomCalls 8:H P@ 8vL{kH =vTOY. LearningOptimizerRandomCalls 8:H P@ 8v; +COm +[' 1CL {kH =vTOY. LearningOptimizerRecommendCalls P@ pb! |^H Ge d; vTOY. LearningOptimizerRecommendDuration P@ Ge m.! RpH Q C#(P.J)TO Y.

% 19. b; @[ kh S: 3m LoadDefaultOffersDuration b; @[ NyG fzH C#TOY. DefaultOffersCalls b; @[ Ne =vTOY.

& 6 e IBM Unica Interact API |. 71 JMX [w

Y= WLm: JMX pOM5! gk !IQ [w; 3mUOY.

Wl S: 3m NE 8: activateDebug Interact/conf/ interact_log4j.properties! $GH NW DOG NW vX; pvWN 3$UOY. NE 8: activateError Interact/conf/ interact_log4j.properties! $GH NW DOG NW vX; @yN 3$UOY. NE 8: activateFatal Interact/conf/ interact_log4j.properties! $GH NW DOG NW vX; I"8N 3$UOY. NE 8: activateInfo Interact/conf/ interact_log4j.properties! $GH NW DOG NW vX; $8N 3$UOY. NE 8: activateTrace Interact/conf/ interact_log4j.properties! $GH NW DOG NW vX; _{8N 3$UOY. NE 8: activateWarn Interact/conf/ interact_log4j.properties! $GH NW DOG NW vX; fmN 3$UOY. NIO changeLocale JMX ,sLp.G NIO; /fUOY. Interact vx NIO: de, en, es, frTOY. ContactResponseHistory reset pg +nM& g3$UOY. ETLMonitor b; @[ kh updatePollPeriod defaultOfferUpdatePollPeriod& w%L.UOY. L *(J): 3CG b; @[& w%L.Ob | ! kbR b#; C:[! K3OY. -1N 3$ Oi C:[L C[ C b; @[ v8 P@OY.

72 IBM Unica Interact: |.Z !Le & 7 e IBM Unica Interact APIG ,!: W ^Re

Y= =G!B Interact API! kX [wOb |! Km Vn_ R d8 gWz b8 s< $8! *-KOY.

|m: L =G: gkZ! "!, Java ANW!V pn, Java b] API! kQ [w! MwOYm!$UOY.

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Interact API ,!:

Interact APIB InteractAPI ,!:! b]; Nm [email protected] vxGB NMd L:! V@OY. v AdvisoryMessage v BatchResponse v NameValuePair v @[ v OfferList v @d

LNMdL:!B 33G vxGB 8<{ ,!:! V@OY. Y=G N !v 8<{ ,!:& N:O:-Q D Interact API ^Re! NvN |^X_ UOY. v NameValuePairImpl v CommandImpl

AdvisoryMessageCodesB < x0 8<{ ,!:B {k !IQ fl -v!- . OH ^Cv Ze& 80OB % gkGB sv& &xR v V@OY.

L =GG *SvB Interact API& LgB ^Re& 3mUOY.

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SOAP Jv 8: dR

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74 IBM Unica Interact: |.Z !Le

startSession ^ReN

pg aH D!B pg%LM! mC{8N AC G B @d bO! zeGE* ON Y% %LM#L: WLm: UGKOY.

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& 7 e IBM Unica Interact APIG ,!: W ^Re 75 InteractAPI ,!: $8 InteractAPI ,!:B 18S -vM "!; kUOb 'X gkOB ^Re& wTU OY. Interact APIG Y%pg ,!:M ^ReB L ,!:G ^Re& vxUOY.

Interact 18S /f 3!G lib p:d.! VB interact_client.jar! kX 8 v; DDOX_ UOY.

endSession endSession(String sessionID)

endSession ^ReB 18S a& %CUOY. 18S -vB L ^Re& v EOi bO! NWOm ^p. n; vsOY. v sessionID -

endSession ^Re! #bGi, 18S

18S -vBY= S:L $vx Response 3

Y= 9&B endSession ^Re W @d 8. P. f}; %CUOY. sessionId B L

response = api.endSession(sessionId); // check if response is successful or not if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("endSession call processed with no warnings or errors"); } else if(response.getStatusCode() == Response.STATUS_WARNING) { System.out.println("endSession call processed with a warning"); } else { System.out.println("endSession call processed with an error"); } // For any non-successes, there should be advisory messages explaining why if(response.getStatusCode() != Response.STATUS_SUCCESS) printDetailMessageOfWarningOrError("endSession", response.getAdvisoryMessages());

76 IBM Unica Interact: |.Z !Le executeBatch executeBatch(String sessionID, CommandImpl[] commands)

executeBatch ^Re& gkO) 18S -v! kQ \O d;8N n 3G ^Re & G`R v V@OY. v sessionID -

L ^Re #bG azB Command h-G " ^Re&mC{8N #bOB Mz 0 @OY. L ^ReB 18S -v! kQ G& d; v& VR-UOY. 18S -vB " ^Re& xwN G`UOY. " #b! kX @y GB fm! Xg ^Re #b! k@OB Response 3

18S -vB BatchResponse 3

Y= 9&B\O executeBatch #bN getOffer W postEvent ^Re&pN #b OB f}z @d 3. f}! kQ &H; %CUOY. /** Define all variables for all members of the executeBatch*/ String sessionId="MySessionID-123"; String interactionPoint = "Overview Page Banner 1"; int numberRequested=1; String eventName = "logOffer";

/** build the getOffers command */ Command getOffersCommand = new CommandImpl(); getOffersCommand.setMethodIdentifier(Command.COMMAND_GETOFFERS); getOffersCommand.setInteractionPoint(interactionPoint); getOffersCommand.setNumberRequested(numberRequested);

/** build the postEvent command */ Command postEventCommand = new CommandImpl(); postEventCommand.setMethodIdentifier(Command.COMMAND_POSTEVENT); postEventCommand.setEventParameters(postEventParameters); postEventCommand.setEvent(eventName);

/** Build command array */ Command[] commands = { getOffersCommand,

& 7 e IBM Unica Interact APIG ,!: W ^Re 77 postEventCommand, };

/** Make the call */ BatchResponse batchResponse = api.executeBatch(sessionId, commands);

/** Process the response appropriately */ // Top level status code is a short cut to determine if there // are any non-successes in the array of Response objects if(batchResponse.getBatchStatusCode() == Response.STATUS_SUCCESS) { System.out.println("ExecuteBatch ran perfectly!"); } else if(batchResponse.getBatchStatusCode() == Response.STATUS_WARNING) { System.out.println("ExecuteBatch call processed with at least one warning"); } else { System.out.println("ExecuteBatch call processed with at least one error"); }

// Iterate through the array, and print out the message for any non-successes for(Response response : batchResponse.getResponses()) { if(response.getStatusCode()!=Response.STATUS_SUCCESS) { printDetailMessageOfWarningOrError("executeBatchCommand", response.getAdvisoryMessages()); } }

getInstance getInstance(String URL)

getInstance ^ReB v$H 18S -vM kEOB Interact API N:O:& [: UOY.

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78 IBM Unica Interact: |.Z !Le .O*

18S -vB InteractAPI&.OUOY. 9&

Y= 9&B "!z ?OQ C:[!- G` _N 18S -v N:O:& !.0B InteractAPI 3< N:O:- f}; %CUOY.

InteractAPI api=InteractAPI.getInstance("http://localhost:7001/interact/servlet/InteractJSService"); getOffers getOffers(String sessionID, String interactionPoint, int numberOfOffers)

getOffers ^Re& gkO) 18S -vNNM @[& d;R v V@OY. v sessionID - vg

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18S -vBY= S:L $vx Response 3

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sessionIdB L

& 7 e IBM Unica Interact APIG ,!: W ^Re 79 String interactionPoint = "Overview Page Banner 1"; int numberRequested=1;

/** Make the call */ response = api.getOffers(sessionId, interactionPoint, numberRequested);

/** Process the response appropriately */ // check if response is successful or not if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("getOffers call processed with no warnings or errors");

/** Check to see if there are any offers */ OfferList offerList=response.getOfferList();

if(offerList.getRecommendedOffers() != null) { for(Offer offer : offerList.getRecommendedOffers()) { // print offer System.out.println("Offer Name:"+offer.getOfferName()); } } else // count on the default Offer String System.out.println("Default offer:"+offerList.getDefaultString()); } else if(response.getStatusCode() == Response.STATUS_WARNING) { System.out.println("getOffers call processed with a warning"); } else { System.out.println("getOffers call processed with an error"); } // For any non-successes, there should be advisory messages explaining why if(response.getStatusCode() != Response.STATUS_SUCCESS) printDetailMessageOfWarningOrError("getOffers", response.getAdvisoryMessages());

getOffersForMultipleInteractionPoints getOffersForMultipleInteractionPoints(String sessionID, String requestStr)

getOffersForMultipleInteractionPoints ^Re& gkO) _9 %LM! h& H Y_ IP! kX 18S -vNNM @[& d;R v V@OY. v sessionID - vg

" GetOfferRequest 3

– duplicationPolicy - |^I @[! kQ _9 &E $% ID

80 IBM Unica Interact: |.Z !Le _9 $%: \O ^Re #bG )/ s#[k v!!- _9H @[! ]/I v )N& G0UOY(30 s#[k v! ;!- _9H @[B ]/Gv J=). vg N 3G _9 $%L vxKOY. - NO_DUPLICATION(ID * = 1). L| GetOfferRequest N:O:! wT H @[! L GetOfferRequest N:O:! wTGv J@OY(o, Interact! _9 %LM h&& {kT). - ALLOW_DUPLICATION(ID * = 2). L GetOfferRequest N:O:! v $H d8 gW; f7C0B @[! wTKOY. L| GetOfferRequest N :O:! wTH @[B 6$Gv J@OY.

h- E3/vG d; x- *C @[! h^I 'G l1x'xTOY.

9& in, d;G IP! IP1, IP2Lm _9H @[! ckGv J8g(_9 $% ID = 1), "" N 3G @[& d;QYm!$OJC@. Interact! IP1! kX-B @ [ A, B, C&, IP2! kX-B @[ A, D& #; fl, @d: IP1! kX-B @ [ A, B&, IP2! kX-B @[ D8 wTUOY.

GQ _9 $% ID! 1Li,IP& kX h^H l1x'! t: @[B L IP& kX h^Gv J=; |mOJC@. getOffersForMultipleInteractionPoints ^ReB G` |! segmentationMaxWaitTimeInMS nO $8! $GH C#(P.J) ?H pg g

18S -vBY= S:L $vx Response 3

InteractAPI api = InteractAPI.getInstance("url"); String sessionId = "123"; String requestForIP1 = "{IP1,5,1,(5,attr1=1|numeric;attr2=value2|string, (3,attr3=value3|string)(3,attr4=4|numeric))}"; String requestForIP2 = "{IP2,3,2,(3,attr5=value5|string)}"; String requestForIP3 = "{IP3,2,1}"; String requestStr = requestForIP1 + requestForIP2 + requestForIP3;

& 7 e IBM Unica Interact APIG ,!: W ^Re 81 Response response = api.getOffersForMultipleInteractionPoints(sessionId, requestStr);

if (response.getStatusCode() == Response.STATUS_SUCCESS) { // Check to see if there are any offers OfferList[] allOfferLists = response.getAllOfferLists(); if (allOfferLists != null) { for (OfferList ol : allOfferLists) { System.out.println("The following offers are delivered for interaction point " + ol.getInteractionPointName() + ":"); for (Offer o : ol.getRecommendedOffers()) { System.out.println(o.getOfferName()); } } } } else { System.out.println("getOffersForMultipleInteractionPoints() method calls returns an error with code: " + response.getStatusCode()); }

requestStr 8.: Y=z0@OY.

requests_for_IP[

)b-,

= {ip_name,number_requested_for_this_ip, dupe_policy[,child_requirements]]} attribute_requirements = (number_requested_for_these_attribute_requirements [,attribute_requirement[;individual_attribute_requirement]) [,(attribute_requirements)) individual_attribute_requirement = attribute_name=attribute_value | attribute_type

'! %CH 9&!- requestForIP1 ({IP1,5,1,(5,attr1=1|numeric; attr2=value2|string, (3,attr3=value3|string)(3,attr4=4|numeric))}): IP1 LsB s#[k v!G fl L ?OQ ^Re #b ?H Y% s#[k v!! kX -5 ]/R v xB Vk 53G m/ @[& |^T;GLUOY. Xg 53G @[ pN attr1LsB numeric S:(*L 1Ln_ T); !._ Og attr2sB string S:(*L value2)_ T); !._ UOY. Xg 53G @[ _!- Vk 33B attr3 LsB string S:(*L value3Ln_ T); !._ Og Vk 33B attr4sB numeric S:(*L 4)_ T); !._ UOY.

ckGB S: /|: numeric, string, datetimeLg datetime S: * |D: MM/dd/yyyy HH:mm:ss)_ UOY. ]/H @[& KvOAi Response.getAllOfferLists() ^Re& gkOJC@. 8. LX& =b 'X setGetOfferRequestsG 9&B Java 3< gk _! 1#OB ?OQ GetOfferRequests N:O:& teUOY.

getProfile getProfile(String sessionID)

82 IBM Unica Interact: |.Z !Le getProfile ^Re& gkO) "!; f.OB f.Z! kQANDO W SC $ 8& KvR v V@OY. v sessionID -

18S -vBY= S:L $vx Response 3

Y=: getProfile gk9& W @d 3. f}TOY. sessionIdB L

& 7 e IBM Unica Interact APIG ,!: W ^Re 83 getVersion getVersion()

getVersion ^ReB vg 8vH Interact 18S -vG v|; .OUOY.

p| gJB Interact API& gkO) "!; Jb-R ' L ^Re& gkOB MT OY. .O*

18S -vBY= S:L $vx Response 3

Y= 9&B getVersion; #bOmaz& 3.OB #\Q f}; %CUOY.

response = api.getVersion(); /** Process the response appropriately */ // check if response is successful or not if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("getVersion call processed with no warnings or errors"); System.out.println("API Version:" + response.getApiVersion();); } else if(response.getStatusCode() == Response.STATUS_WARNING) { System.out.println("getVersion call processed with a warning"); } else { System.out.println("getVersion call processed with an error"); }

postEvent

postEvent(String sessionID, String eventName, NameValuePairImpl[] eventParameters)

postEvent ^Re& gkO) k-D $N! $GH L%.& G`R v V@OY. v sessionID -

|m: L%. L': k-D $N! $GH L%. L'z O!X_ UOY. LL ': kR.Z& 8POv J@OY.

84 IBM Unica Interact: |.Z !Le v eventParameters - L%.M T2 |^X_ OB E3/v& D0OB NameValuePairImpl 3

LL%.! g

N 3 LsG ks vX; gk _N fl, " ks vX6Y eventParameters } UL Y& !I:L t@OY. ks vX! kQ CY%E3/v }U; 1CO5 O ON m.& wTCQ_ UOY.

_dgW: LL%.! @d bO! NWGi, @[! kQ 3. Ze& |^X_ U OY. NameValuePair L'; "UACIOfferTrackingCode"N $GX_ UOY.

L%.g O*G 3. Ze8 |^R v V@OY. @[ AC! kQ 3. Ze& | ^Ov xOi, Interact! 6v7 @[ Ge qOG pg @[! kQ @[ AC; NWUOY. @d! kQ 3. Ze& |^Ov xOi, Interact! @y&.OUO Y. v postEvent W b8 ^Re!- gkGB b8 n 3G 9` E3/v! V8g, L =G!- *_! 3mUOY.

AC GB @d bO! 2b GB g

UACIExecuteFlowchartByName E3/v& gkO) v$Ov J8i g

18S -vBY= S:L $vx Response 3

Y= postEvent 9&B g

& 7 e IBM Unica Interact APIG ,!: W ^Re 85 sessionIdB L

String eventName = "SearchExecution";

NameValuePair parmB1 = new NameValuePairImpl(); parmB1.setName("SearchString"); parmB1.setValueAsString("mortgage"); parmB1.setValueDataType(NameValuePair.DATA_TYPE_STRING);

NameValuePair parmB2 = new NameValuePairImpl(); parmB2.setName("TimeStamp"); parmB2.setValueAsDate(new Date()); parmB2.setValueDataType(NameValuePair.DATA_TYPE_DATETIME);

NameValuePair parmB3 = new NameValuePairImpl(); parmB3.setName("Browser"); parmB3.setValueAsString("IE6"); parmB3.setValueDataType(NameValuePair.DATA_TYPE_STRING);

NameValuePair parmB4 = new NameValuePairImpl(); parmB4.setName("FlashEnabled"); parmB4.setValueAsNumeric(1.0); parmB4.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

NameValuePair parmB5 = new NameValuePairImpl(); parmB5.setName("TxAcctValueChange"); parmB5.setValueAsNumeric(0.0); parmB5.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

NameValuePair parmB6 = new NameValuePairImpl(); parmB6.setName("PageTopic"); parmB6.setValueAsString(""); parmB6.setValueDataType(NameValuePair.DATA_TYPE_STRING);

NameValuePair[] postEventParameters = { parmB1, parmB2, parmB3, parmB4, parmB5, parmB6 };

/** Make the call */ response = api.postEvent(sessionId, eventName, postEventParameters);

/** Process the response appropriately */ // check if response is successful or not if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("postEvent call processed with no warnings or errors"); } else if(response.getStatusCode() == Response.STATUS_WARNING) { System.out.println("postEvent call processed with a warning"); } else { System.out.println("postEvent call processed with an error"); }

86 IBM Unica Interact: |.Z !Le setAudience setAudience(String sessionID, NameValuePairImpl[] audienceID, String audienceLevel, NameValuePairImpl[] parameters)

setAudience ^Re& gkO) f.Z! kX ks ID W vX; 3$R v V@O Y. v sessionID -

ANDOG pg -! kX *LVn_ UOY. LBk-D $N W GC# %L M! kX $GH pg WLm! VB pg -G s' }UTOY. pg

setAudience ^ReB g

setAudience ^ReBks ID! kQANDO %LM5 NeUOY. setAudience ^Re& gkO) startSession ^Re! NeQ ?OQANDO %LM& -&N YC NeR v V@OY. .O*

18S -vBY= S:L $vx Response 3

L 9&G fl, ks vX: ?OOv86! MmG gkZ! NWNO) KAvB M33 ID! /fKOY.

sessionId W audienceLevel:L

& 7 e IBM Unica Interact APIG ,!: W ^Re 87 NameValuePair custId2 = new NameValuePairImpl(); custId2.setName("CustomerId"); custId2.setValueAsNumeric(123.0); custId2.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

NameValuePair[] newAudienceId = { custId2 };

/** Parameters can be passed in as well. For this example, there are no parameters, * therefore pass in null */ NameValuePair[] noParameters=null;

/** Make the call */ response = api.setAudience(sessionId, newAudienceId, audienceLevel, noParameters);

/** Process the response appropriately */ // check if response is successful or not if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("setAudience call processed with no warnings or errors"); } else if(response.getStatusCode() == Response.STATUS_WARNING) { System.out.println("setAudience call processed with a warning"); } else { System.out.println("setAudience call processed with an error"); }

setDebug setDebug(String sessionID, boolean debug)

setDebug ^Re& gkO)

18S -vBY= S:L $vx Response 3

Y= 9&B

88 IBM Unica Interact: |.Z !Le sessionIdB L

boolean newDebugFlag=false; /** make the call */ response = api.setDebug(sessionId, newDebugFlag);

/** Process the response appropriately */ // check if response is successful or not if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("setDebug call processed with no warnings or errors"); } else if(response.getStatusCode() == Response.STATUS_WARNING) { System.out.println("setDebug call processed with a warning"); } else { System.out.println("setDebug call processed with an error"); }

// For any non-successes, there should be advisory messages explaining why if(response.getStatusCode() != Response.STATUS_SUCCESS) printDetailMessageOfWarningOrError("setDebug", response.getAdvisoryMessages()); startSession startSession(String sessionID, boolean relyOnExistingSession, boolean debug, String interactiveChannel, NameValuePairImpl[] audienceID, String audienceLevel, NameValuePairImpl[] parameters)

startSession ^ReB 18S

v @[ &\ %LM&

startSession ^Re! JdQ E3/vBY=z0@OY. v sessionID -

& 7 e IBM Unica Interact APIG ,!: W ^Re 89 18S

relyOnExistingSession; trueN 3$Om

?OQ

?OQ ks vX! kX n 3G k-D CNw.! V8i, pg WLm! VB pg -G s' }U; wTCQ_ UOY. ANDO WLm; NeO5O18S; 8:Om ANDO WLm! gkZ! JdN OB pg -L wTH fl, AND O WLmG %LM& $n2v J8AiE3/v& |^Ov JF5KOY. AN DO WLm! Jv - O' }UL wTH fl, )tH -; E3/vN wTCQ _ UOY.

90 IBM Unica Interact: |.Z !Le audienceID GB audienceLevelL/?Ov Jm relyOnExistingSessionL false Li, startSession #b! GPUOY. interactiveChannelL/?Ov J8i, relyOnExistingSessionL trueLG falseLG startSessionL GPUOY. relyOnExistingSessionL trueLm ?OQ sessionID& gkO) N x0 startSession #b; v`Ov8 9 x0

18S -vBY= S:L $vx Response 3

Y= 9&B startSession; #bOB Q !v f}; %CUOY.

String sessionId="MySessionID-123"; String audienceLevel="Customer"; NameValuePair custId = new NameValuePairImpl(); custId.setName("CustomerId"); custId.setValueAsNumeric(1.0); custId.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC); NameValuePair[] initialAudienceId = { custId }; boolean relyOnExistingSession=false; boolean initialDebugFlag=true; String interactiveChannel="Accounts Website"; NameValuePair parm1 = new NameValuePairImpl(); parm1.setName("SearchString"); parm1.setValueAsString(""); parm1.setValueDataType(NameValuePair.DATA_TYPE_STRING);

NameValuePair parm2 = new NameValuePairImpl(); parm2.setName("TimeStamp"); parm2.setValueAsDate(new Date()); parm2.setValueDataType(NameValuePair.DATA_TYPE_DATETIME);

NameValuePair parm3 = new NameValuePairImpl(); parm3.setName("Browser"); parm3.setValueAsString("IE6"); parm3.setValueDataType(NameValuePair.DATA_TYPE_STRING);

& 7 e IBM Unica Interact APIG ,!: W ^Re 91 NameValuePair parm4 = new NameValuePairImpl(); parm4.setName("FlashEnabled"); parm4.setValueAsNumeric(1.0); parm4.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

NameValuePair parm5 = new NameValuePairImpl(); parm5.setName("TxAcctValueChange"); parm5.setValueAsNumeric(0.0); parm5.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

NameValuePair parm6 = new NameValuePairImpl(); parm6.setName("PageTopic"); parm6.setValueAsString(""); parm6.setValueDataType(NameValuePair.DATA_TYPE_STRING);

/** Specifying the parameters (optional) */ NameValuePair[] initialParameters = { parm1, parm2, parm3, parm4, parm5, parm6 };

/** Make the call */ response = api.startSession(sessionId, relyOnExistingSession, initialDebugFlag, interactiveChannel, initialAudienceId, audienceLevel, initialParameters);

/** Process the response appropriately */ processStartSessionResponse(response);

processStartSessionResponseB startSessionL .OQ Response 3<& 3. OB ^ReTOY.

public static void processStartSessionResponse(Response response) { // check if response is successful or not if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("startSession call processed with no warnings or errors"); } else if(response.getStatusCode() == Response.STATUS_WARNING) { System.out.println("startSession call processed with a warning"); } else { System.out.println("startSession call processed with an error"); }

9`H E3/v

Interact API! gkGB n 3G 9`H E3/v! V@OY. ONB 18S -v! JdOm *SvB _! bI! gkR v V@OY.

92 IBM Unica Interact: |.Z !Le postEvent bI bI E3/v3m gkZ $G W UACICustomLoggerTableName 18S WLm %LM R:G WLm L'TOY. L Lm! NW E3/v! /?Q WLm L'; &xOi, 18S /f: 1CQ WLm! pg

& 7 e IBM Unica Interact APIG ,!: W ^Re 93 bI E3/v3m / $ C N w . UACIExecuteFlowchartByName vg ks vX! kX pg CNw.& G`Ov G` Jm

18S /f 9` E3/v

18S /f!- gkOB 9` E3/vBY=z0@OY. L/Q L';L%. E 3/v! gkOv 6JC@. v UACIEventID v UACIEventName v UACIInteractiveChannelID v UACIInteractiveChannelName v UACIInteractionPointID v UACIInteractionPointName v UACISessionID

AdvisoryMessage ,!: $8 advisoryMessage ,!:B Gm ^Cv 3<& $GOB ^Re& wTUOY. Gm ^Cv 3

getAdvisoryMessages ^Re& gkO) advisoryMessage 3<& KvUOY.

getDetailMessage getDetailMessage()

94 IBM Unica Interact: |.Z !Le getDetailMessage ^ReB Advisory Message 3

pg ^Cv! Z

Advisory Message 3

// For any non-successes, there should be advisory messages explaining why if(response.getStatusCode() != Response.STATUS_SUCCESS) { for(AdvisoryMessage msg : response.getAdvisoryMessages()) { System.out.println(msg.getMessage()); // Some advisory messages may have additional detail: System.out.println(msg.getDetailMessage()); } } getMessage getMessage()

getMessage ^ReB Advisory Message 3

Advisory Message 3

Y= ^ReB AdvisoryMessage 3

getMessageCode ^ReB sB vXL 2Li(STATUS_LEVEL_ERROR) Advisory Message 3

& 7 e IBM Unica Interact APIG ,!: W ^Re 95 .O*

AdvisoryMessage 3

Y= ^ReB AdvisoryMessage 3

public static void printMessageCodeOfWarningOrError(String command,AdvisoryMessage[] messages) { System.out.println("Calling "+command); for(AdvisoryMessage msg : messages) { System.out.println(msg.getMessageCode());

getStatusLevel getStatusLevel()

getStatusLevel ^ReB Advisory Message 3

Advisory Message 3

Y= ^ReB AdvisoryMessage 3

AdvisoryMessageCode ,!: $8 advisoryMessageCode ,!:B Gm ^Cv Ze& $GOB ^Re& wTUOY. getMessageCode ^ReN Gm ^Cv Ze& KvUOY.

Gm ^Cv Ze

Ze 3m 1 INVALID_SESSION_ID -

96 IBM Unica Interact: |.Z !Le Ze 3m 2 ERROR_TRYING_TO_ABORT_SEGMENTATION - endSession _! a, @[ ! .@b, ANDO !.@b, ks 3$, pvW 3$ GB

& 7 e IBM Unica Interact APIG ,!: W ^Re 97 Ze 3m 26 ERROR_WHILE_LOGGING_DEFAULT_TEXT_STATISTICS - b; X:. kh(%C H s#[k v!! kQ b; .Z- =v)& NkOB ?H @y! _}_@OY. 27 SCORE_OVERRIDE_LOAD_FAILED - !v g$G WLm Ne! GP_@OY. 28 NULL_AUDIENCE_ID - ks ID! qn V@OY. 29 UNRECOGNIZED_AUDIENCE_LEVEL - K v xBks vXTOY. 30 MISSING_AUDIENCE_FIELD - ks Je! )tGz@OY. 31 INVALID_AUDIENCE_FIELD_TYPE - /?Ov J: ks Je /|TOY. 32 UNSUPPORTED_AUDIENCE_FIELD_TYPE - vxGv JBks Je /|TOY. 33 TIMEOUT_REACHED_ON_GET_OFFERS_CALL - getOffers #bL @[& ]/Ov Jm C# JzGz@OY. 34 INTERACT_INITIALIZATION_NOT_COMPLETED_SUCCESSFULLY - 18S Jb- ! OaGv JR@OY. 35 SESSION_ID_UNDEFINED -

BatchResponse ,!: $8 BatchResponse ,!:B executeBatch ^ReG az& $GOB ^Re& wTU OY. Batch Response 3

getBatchStatusCode getBatchStatusCode()

getBatchStatusCode ^ReB executeBatch ^Re! GX G`H mI h-!- Vs' sB Ze&.OUOY. .O*

getBatchStatusCode ^ReB $v&.OUOY. v 0 - STATUS_SUCCESS - #bH ^Re! @y xL OaGz@OY. v 1 - STATUS_WARNING - #bH ^Re! OaGm Q 3 LsG fm! %C KOY(@y x=).

98 IBM Unica Interact: |.Z !Le v 2 - STATUS_ERROR - #bH ^Re! OaGv JR8g Q 3 LsG @y! V@OY. 9&

Y= Ze yC: BatchStatusCode Kv f} 9&& &xUOY. // Top level status code is a short cut to determine if there are any // non-successes in the array of Response objects if(batchResponse.getBatchStatusCode() == Response.STATUS_SUCCESS) { System.out.println("ExecuteBatch ran perfectly!"); } else if(batchResponse.getBatchStatusCode() == Response.STATUS_WARNING) { System.out.println("ExecuteBatch call processed with at least one warning"); } else { System.out.println("ExecuteBatch call processed with at least one error"); }

getResponses ^ReB executeBatch ^Re! GX G`H mI h-! k@OB Response 3

getResponses ^ReB Response 3

Y= 9&B @d; pN 1COm mIL GPQ fl Gm ^Cv& NbUOY. for(Response response : batchResponse.getResponses()) { if(response.getStatusCode()!=Response.STATUS_SUCCESS) { printDetailMessageOfWarningOrError("executeBatchCommand", response.getAdvisoryMessages()); } }

& 7 e IBM Unica Interact APIG ,!: W ^Re 99 mI NMdL: $8

executeBatch ^ReB mI NMdL:& 8vOB 3< h-N |^X_ UOY. b ; 8v, CommandImpl; gkO) mI 3<& |^X_ UOY.

Y= WLm!B mI, mIL %COB InteractAPI ,!:G ^Re, " mI! gk X_ OB mI NMdL: ^Re! *-KOY. executeBatch ^Re!

s#[k API ^R mI e mI NMdL: ^Re COMMAND_ENDSESSION endSession x=

COMMAND_GETOFFERS getOffers v setInteractionPoint

v setNumberRequested COMMAND_GETPROFILE getProfile x= COMMAND_GETVERSION getVersion x=

COMMAND_POSTEVENT postEvent v setEvent v setEventParameters

COMMAND_SETAUDIENCE setAudience v setAudienceID v setAudienceLevel v setEventParameters COMMAND_SETDEBUG setDebug setDebug

COMMAND_STARTSESSION startSession v setAudienceID v setAudienceLevel v setDebug v setEventParameters v setInteractiveChannel v setRelyOnExistingSession

setAudienceID setAudienceID(audienceID)

setAudienceID ^ReB setAudience W startSession mI! kX AudienceID & $GUOY. v audienceID - AudienceID& $GOB NameValuePair 3

x=.

100 IBM Unica Interact: |.Z !Le 9&

Y= 9&B startSession W setAudience& #bOB executeBatch ^Re!- _iQ MTOY. NameValuePair custId = new NameValuePairImpl(); custId.setName("CustomerId"); custId.setValueAsNumeric(1.0); custId.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC); NameValuePair[] initialAudienceId = { custId }; ... Command startSessionCommand = new CommandImpl(); startSessionCommand.setAudienceID(initialAudienceId); ... Command setAudienceCommand = new CommandImpl(); setAudienceCommand.setAudienceID(newAudienceId); ... /** Build command array */ Command[] commands = { startSessionCommand, setAudienceCommand, }; /** Make the call */ BatchResponse batchResponse = api.executeBatch(sessionId, commands);

/** Process the response appropriately */ processExecuteBatchResponse(batchResponse); setAudienceLevel setAudienceLevel(audienceLevel)

setAudienceLevel ^ReB setAudience W startSession mI! kX ks v X; $GUOY. v audienceLevel - ks vX; wTOB .Z-TOY.

_dgW: audienceLevel L': Campaign! $GH ks vX L'z $.w O !X_ UOY. kR.Z& 8PUOY. .O*

x=. 9&

Y= 9&B startSession W setAudience& #bOB executeBatch ^Re!- _iQ MTOY. String audienceLevel="Customer"; ... Command startSessionCommand = new CommandImpl(); startSessionCommand.setAudienceID(initialAudienceId);

& 7 e IBM Unica Interact APIG ,!: W ^Re 101 ... Command setAudienceCommand = new CommandImpl(); setAudienceCommand.setAudienceLevel(audienceLevel); ... /** Build command array */ Command[] commands = { startSessionCommand, setAudienceCommand, }; /** Make the call */ BatchResponse batchResponse = api.executeBatch(sessionId, commands);

/** Process the response appropriately */ processExecuteBatchResponse(batchResponse);

setDebug setDebug(debug)

setDebug ^ReB startSession mIG pvW vX; $GUOY. trueLi, 1 8S -v! 18S -v NW! pvW $8& NWUOY. falseLi, 18S -v! pvW $8& NWOv J@OY. "

x=. 9&

Y= 9&B startSession W setDebug& #bOB executeBatch ^Re!- _ iQ MTOY. boolean initialDebugFlag=true; boolean newDebugFlag=false; ... /* build the startSession command */ Command startSessionCommand = new CommandImpl(); startSessionCommand.setDebug(initialDebugFlag); ...

/* build the setDebug command */ Command setDebugCommand = new CommandImpl(); setDebugCommand.setMethodIdentifier(Command.COMMAND_SETDEBUG); setDebugCommand.setDebug(newDebugFlag);

/** Build command array */ Command[] commands = { startSessionCommand, setDebugCommand, };

102 IBM Unica Interact: |.Z !Le /** Make the call */ BatchResponse batchResponse = api.executeBatch(sessionId, commands);

/** Process the response appropriately */ processExecuteBatchResponse(batchResponse); setEvent setEvent(event)

setEvent ^ReB postEvent mI!- gkGB L%. L'; $GUOY. v event - L%. L'; wTOB .Z-TOY.

_dgW: event L': k-D $N! $GH L%. L'z $.w O!X_ UOY. kR.Z& 8PUOY. .O*

x=. 9&

Y= 9&B postEvent& #bOB executeBatch ^Re!- _iQ MTOY. String eventName = "SearchExecution";

Command postEventCommand = new CommandImpl(); postEventCommand.setMethodIdentifier(Command.COMMAND_POSTEVENT); postEventCommand.setEventParameters(postEventParameters); postEventCommand.setEvent(eventName); setEventParameters setEventParameters(eventParameters)

setEventParameters ^ReB postEvent mI!- gkGB L%. E3/v& $ GUOY. L *:

9& in, L%.! AC bO!@[& NkOB fl@[ 3. Ze& wTCQ_ UOY. .O*

x=. 9&

Y= 9&B postEvent& #bOB executeBatch ^Re!- _iQ MTOY.

& 7 e IBM Unica Interact APIG ,!: W ^Re 103 NameValuePair parmB1 = new NameValuePairImpl(); parmB1.setName("SearchString"); parmB1.setValueAsString("mortgage"); parmB1.setValueDataType(NameValuePair.DATA_TYPE_STRING);

NameValuePair parmB2 = new NameValuePairImpl(); parmB2.setName("TimeStamp"); parmB2.setValueAsDate(new Date()); parmB2.setValueDataType(NameValuePair.DATA_TYPE_DATETIME);

NameValuePair parmB3 = new NameValuePairImpl(); parmB3.setName("Browser"); parmB3.setValueAsString("IE6"); parmB3.setValueDataType(NameValuePair.DATA_TYPE_STRING);

NameValuePair parmB4 = new NameValuePairImpl(); parmB4.setName("FlashEnabled"); parmB4.setValueAsNumeric(1.0); parmB4.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

NameValuePair parmB5 = new NameValuePairImpl(); parmB5.setName("TxAcctValueChange"); parmB5.setValueAsNumeric(0.0); parmB5.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

NameValuePair parmB6 = new NameValuePairImpl(); parmB6.setName("PageTopic"); parmB6.setValueAsString(""); parmB6.setValueDataType(NameValuePair.DATA_TYPE_STRING);

NameValuePair[] postEventParameters = { parmB1, parmB2, parmB3, parmB4, parmB5, parmB6 }; ... Command postEventCommand = new CommandImpl(); postEventCommand.setMethodIdentifier(Command.COMMAND_POSTEVENT); postEventCommand.setEventParameters(postEventParameters); postEventCommand.setEvent(eventName);

setGetOfferRequests setGetOfferRequests(numberRequested)

setGetOfferRequests ^ReB getOffersForMultipleInteractionPoints mI !- gkGB @[ vE;'Q E3/v& 3$UOY. v numberRequested - @[ vE;'Q E3/v& $GOB GetOfferRequest 3

x=.

104 IBM Unica Interact: |.Z !Le 9&

Y= 9&B setGetOfferRequests& #bOB GetOfferRequest ^Re!- _i Q MTOY. GetOfferRequest request1 = new GetOfferRequest(5, GetOfferRequest.NO_DUPLICATION); request1.setIpName("IP1"); OfferAttributeRequirements offerAttributes1 = new OfferAttributeRequirements(); NameValuePairImpl attr1 = new NameValuePairImpl("attr1", NameValuePair.DATA_TYPE_NUMERIC, 1); NameValuePairImpl attr2 = new NameValuePairImpl("attr2", NameValuePair.DATA_TYPE_STRING, "value2"); NameValuePairImpl attr3 = new NameValuePairImpl("attr3", NameValuePair.DATA_TYPE_STRING, "value3"); NameValuePairImpl attr4 = new NameValuePairImpl("attr4", NameValuePair.DATA_TYPE_NUMERIC, 4); offerAttributes1.setNumberRequested(5); offerAttributes1.setAttributes(new NameValuePairImpl[] {attr1, attr2}); OfferAttributeRequirements childAttributes1 = new OfferAttributeRequirements(); childAttributes1.setNumberRequested(3); childAttributes1.setAttributes(new NameValuePairImpl[] {attr3}); OfferAttributeRequirements childAttributes2 = new OfferAttributeRequirements(); childAttributes2.setNumberRequested(3); childAttributes2.setAttributes(new NameValuePairImpl[] {attr4}); offerAttributes1.setChildRequirements(Arrays.asList(childAttributes1, childAttributes2)); request1.setOfferAttributes(offerAttributes1);

GetOfferRequest request2 = new GetOfferRequest(3, GetOfferRequest.ALLOW_DUPLICATION); request2.setIpName("IP2"); OfferAttributeRequirements offerAttributes2 = new OfferAttributeRequirements(); offerAttributes2.setNumberRequested(3); offerAttributes2.setAttributes(new NameValuePairImpl[] {new NameValuePairImpl("attr5", NameValuePair.DATA_TYPE_STRING, "value5")}); request2.setOfferAttributes(offerAttributes2);

GetOfferRequest request3 = new GetOfferRequest(2, GetOfferRequest.NO_DUPLICATION); request3.setIpName("IP3"); request3.setOfferAttributes(null);

Command getOffersMultiIPCmd = new CommandImpl(); getOffersMultiIPCmd.setGetOfferRequests(new GetOfferRequest[] {request1, request2, request3});

setInteractiveChannel setInteractiveChannel(interactiveChannel)

setInteractiveChannel ^ReB startSession mI!- gkGBk-D $N L '; $GUOY. v interactiveChannel - k-D $N L'; wTOB .Z-TOY.

_dgW: interactiveChannel L': Campaign! $GH k-D $N L'z $.w O!X_ UOY. kR.Z& 8PUOY.

& 7 e IBM Unica Interact APIG ,!: W ^Re 105 .O*

x=. 9&

Y= 9&B startSession; #bOB executeBatch ^Re!- _iQ MTOY. String interactiveChannel="Accounts Website"; ... Command startSessionCommand = new CommandImpl(); startSessionCommand.setInteractiveChannel(interactiveChannel);

setInteractionPoint setInteractionPoint(interactionPoint)

setInteractionPoint ^ReB getOffers W postEvent mI!- gkGB s# [k v!GL'; $GUOY. v interactionPoint - s#[k v! L'; wTOB .Z-TOY.

_dgW: interactionPointBk-D $N! $GH s#[k v!GL'z $.w O !X_ UOY. kR.Z& 8PUOY. .O*

x=. 9&

Y= 9&B getOffers& #bOB executeBatch ^Re!- _iQ MTOY. String interactionPoint = "Overview Page Banner 1"; int numberRequested=1;

Command getOffersCommand = new CommandImpl(); getOffersCommand.setMethodIdentifier(Command.COMMAND_GETOFFERS); getOffersCommand.setInteractionPoint(interactionPoint); getOffersCommand.setNumberRequested(numberRequested);

setMethodIdentifier setMethodIdentifier(methodIdentifier)

setMethodIdentifier ^ReB Command 3

/?Q *: Y=z0@OY. – COMMAND_ENDSESSION - endSession ^Re& *8@OY. – COMMAND_GETOFFERS - getOffers ^Re& *8@OY.

106 IBM Unica Interact: |.Z !Le – COMMAND_GETPROFILE - getProfile ^Re& *8@OY. – COMMAND_GETVERSION - getVersion ^Re& *8@OY. – COMMAND_POSTEVENT - postEvent ^Re& *8@OY. – COMMAND_SETAUDIENCE - setAudience ^Re& *8@OY. – COMMAND_SETDEBUG - setDebug ^Re& *8@OY. – COMMAND_STARTSESSION - startSession ^Re& *8@OY. .O*

x=. 9&

Y= 9&B getVersion W endSession; #bOB executeBatch ^Re!- _ iQ MTOY. Command getVersionCommand = new CommandImpl(); getVersionCommand.setMethodIdentifier(Command.COMMAND_GETVERSION);

Command endSessionCommand = new CommandImpl(); endSessionCommand.setMethodIdentifier(Command.COMMAND_ENDSESSION);

Command[] commands = { getVersionCommand, endSessionCommand }; setNumberRequested setNumberRequested(numberRequested)

setNumberRequested ^ReB getOffers mIL d;Q @[ v& $GUOY. v numberRequested - getOffers mIL d;Q @[ v& $GOB $vTOY. .O*

x=. 9&

Y= 9&B getOffers& #bOB executeBatch ^Re!- _iQ MTOY. String interactionPoint = "Overview Page Banner 1"; int numberRequested=1;

& 7 e IBM Unica Interact APIG ,!: W ^Re 107 setRelyOnExistingSession setRelyOnExistingSession(relyOnExistingSession)

setRelyOnExistingSession ^ReB startSession mIL b8

trueLi, executeBatch! kQ

x=. 9&

Y= 9&B startSession; #bOB executeBatch ^Re!- _iQ MTOY. boolean relyOnExistingSession=false; ... Command startSessionCommand = new CommandImpl(); startSessionCommand.setRelyOnExistingSession(relyOnExistingSession);

NameValuePair NMdL: $8 Interact APIG 9: ^ReB NameValuePair 3<&.OOE* gkZ! NameValuePair 3<& NvN |^X_ UOY. ^Re! Nv& |^R '!B b; 8v NameValuePairImpl; gkX_ UOY.

getName getName()

getName ^ReB NameValuePair 3

getName ^ReB .Z-; .OUOY. 9&

Y= 9&B getProfile! kQ Response 3<& 3.OB ^Re!- _iQ MT OY. for(NameValuePair nvp : response.getProfileRecord()) { System.out.println("Name:"+nvp.getName()); }

108 IBM Unica Interact: |.Z !Le getValueAsDate getValueAsDate()

getValueAsDate ^ReB NameValuePair 3< *; .OUOY.

getValueAsDate& gkOb |! getValueDataType; gkO)CY% %LM / |; |6Om VBv .NX_ UOY. .O*

getValueAsDate ^ReB /%&.OUOY. 9&

Y= 9&B NameValuePair& 3.OB ^Re!- _iQ MLg *L /%Li X g *;NbUOY. if(nvp.getValueDataType().equals(NameValuePair.DATA_TYPE_DATE)) { System.out.println("Value:"+nvp.getValueAsDate()); } getValueAsNumeric getValueAsNumeric()

getValueAsNumeric ^ReB NameValuePair 3< *; .OUOY.

getValueAsNumeric; gkOb |! getValueDataType; gkO)CY% %LM /|; |6Om VBv .NX_ UOY. .O*

getValueAsNumeric ^ReB double; .OUOY. 9& in, ANDO WLm!x ! $vN zeH *; KvOB fl getValueAsNumeric: double; .OUOY. 9&

Y= 9&B NameValuePair& 3.OB ^Re!- _iQ MLg *L }ZLi X g *;NbUOY. if(nvp.getValueDataType().equals(NameValuePair.DATA_TYPE_NUMERIC)) { System.out.println("Value:"+nvp.getValueAsNumeric()); }

& 7 e IBM Unica Interact APIG ,!: W ^Re 109 getValueAsString getValueAsString()

getValueAsString ^ReB NameValuePair 3< *; .OUOY.

getValueAsString; gkOb |! getValueDataType; gkO)CY% %LM /|; |6Om VBv .NX_ UOY. .O*

getValueAsString ^ReB .Z-; .OUOY. 9& in, ANDO WLm!x ! char, varchar GB char[10]8N zeH *; KvOB fl getValueAsString : .Z-; .OUOY. 9&

Y= 9&B NameValuePair& 3.OB ^Re!- _iQ MLg *L .Z-Li Xg *;NbUOY. if(nvp.getValueDataType().equals(NameValuePair.DATA_TYPE_STRING)) { System.out.println("Value:"+nvp.getValueAsString()); }

getValueDataType getValueDataType()

getValueDataType ^ReB NameValuePair 3

getValueAsDate, getValueAsNumeric GB getValueAsString; gkOb |! getValueDataType; gkO)CY% %LM /|; |6Om VBv .NX_ UO Y. .O*

getValueDataType ^ReB NameValuePair! %LM, }Z GB .Z-L wTG n VBv )N& %COB .Z-; .OUOY.

/?Q *: Y=z0@OY. v DATA_TYPE_DATETIME - /% W C#*; wTOB /%TOY. v DATA_TYPE_NUMERIC - }Z *; wTOB doubleTOY. v DATA_TYPE_STRING - X:. *; wTOB .Z-TOY.

110 IBM Unica Interact: |.Z !Le 9&

Y= 9&B getProfile ^Re!- Response 3<& 3.OB ^Re!- _iQ M TOY. for(NameValuePair nvp : response.getProfileRecord()) { System.out.println("Name:"+nvp.getName()); if(nvp.getValueDataType().equals(NameValuePair.DATA_TYPE_DATETIME)) { System.out.println("Value:"+nvp.getValueAsDate()); } else if(nvp.getValueDataType().equals(NameValuePair.DATA_TYPE_NUMERIC)) { System.out.println("Value:"+nvp.getValueAsNumeric()); } else { System.out.println("Value:"+nvp.getValueAsString()); } } setName setName(name)

setName ^ReB NameValuePair 3

x=. 9&

Y= 9&B NameValuePairGL' 8: dR $G f}; %CUOY. NameValuePair custId = new NameValuePairImpl(); custId.setName("CustomerId"); custId.setValueAsNumeric(1.0); custId.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC); NameValuePair[] initialAudienceId = { custId }; setValueAsDate setValueAsDate(valueAsDate)

setValueAsDate ^ReB NameValuePair 3< *; $GUOY. v valueAsDate - NameValuePair 3

x=.

& 7 e IBM Unica Interact APIG ,!: W ^Re 111 9&

Y= 9&B *L /%N fl NameValuePairG * 8: dR $G f}; %CUO Y. NameValuePair parm2 = new NameValuePairImpl(); parm2.setName("TimeStamp"); parm2.setValueAsDate(new Date()); parm2.setValueDataType(NameValuePair.DATA_TYPE_DATETIME);

setValueAsNumeric setValueAsNumeric(valueAsNumeric)

setValueAsNumeric ^ReB NameValuePair 3< *; $GUOY. v valueAsNumeric - NameValuePair 3

x=. 9&

Y= 9&B *L }ZN fl NameValuePairG * 8: dR $G f}; %CUO Y. NameValuePair parm4 = new NameValuePairImpl(); parm4.setName("FlashEnabled"); parm4.setValueAsNumeric(1.0); parm4.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

setValueAsString setValueAsString(valueAsString)

setValueAsString ^ReB NameValuePair 3< *; $GUOY. v valueAsString - NameValuePair 3< *; wTOB .Z-TOY. .O*

x=. 9&

Y= 9&B *L }ZN fl NameValuePairG * 8: dR $G f}; %CUO Y. NameValuePair parm3 = new NameValuePairImpl(); parm3.setName("Browser"); parm3.setValueAsString("IE6"); parm3.setValueDataType(NameValuePair.DATA_TYPE_STRING);

112 IBM Unica Interact: |.Z !Le setValueDataType getValueDataType(valueDataType)

setValueDataType ^ReB NameValuePair 3

/?Q *: Y=z0@OY. v DATA_TYPE_DATETIME - /% W C#*; wTOB /%TOY. v DATA_TYPE_NUMERIC - }Z *; wTOB doubleTOY. v DATA_TYPE_STRING - X:. *; wTOB .Z-TOY. .O*

x=. 9&

Y= 9&B NameValuePair *G %LM /| 3$ f}; %CUOY. NameValuePair parm2 = new NameValuePairImpl(); parm2.setName("TimeStamp"); parm2.setValueAsDate(new Date()); parm2.setValueDataType(NameValuePair.DATA_TYPE_DATETIME);

NameValuePair parm3 = new NameValuePairImpl(); parm3.setName("Browser"); parm3.setValueAsString("IE6"); parm3.setValueDataType(NameValuePair.DATA_TYPE_STRING);

NameValuePair parm4 = new NameValuePairImpl(); parm4.setName("FlashEnabled"); parm4.setValueAsNumeric(1.0); parm4.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC);

Offer ,!: $8 Offer ,!:B Offer 3<& $GOB ^Re& wTUOY. L @[ 3

& 7 e IBM Unica Interact APIG ,!: W ^Re 113 v Score - enableScoreOverrideLookup nO $8! trueN fl ScoreOverrideTable! $GH !v GB @[G 6IC !vTOY.

getAdditionalAttributes getAdditionalAttributes()

getAdditionalAttributes ^ReB Campaign! $GH gkZ $G @[ S:; .OUOY. .O*

getAdditionalAttributes ^ReB NameValuePair 3

Y= 9&B pg _! S:;Z

// based on the datatype, call the appropriate method to get the value if(nvp.getValueDataType()==NameValuePair.DATA_TYPE_DATETIME) System.out.println("DateValue:"+nvp.getValueAsDate()); else if(nvp.getValueDataType()==NameValuePair.DATA_TYPE_NUMERIC) System.out.println("NumericValue:"+nvp.getValueAsNumeric()); else System.out.println("StringValue:"+nvp.getValueAsString()); }

getDescription getDescription()

getDescription ^ReB Campaign! $GH @[ 3m; .OUOY.

114 IBM Unica Interact: |.Z !Le .O*

getDescription ^ReB .Z-; .OUOY. 9&

Y= 9&B @[ 3m;NbUOY. for(Offer offer : offerList.getRecommendedOffers()) { // print offer System.out.println("Offer Description:"+offer.getDescription()); } getOfferCode getOfferCode()

getOfferCode ^ReB Campaign! $GH @[G @[ Ze&.OUOY. .O*

getOfferCode ^ReB @[G @[ Ze& wTOB .Z- h-; .OUOY. 9&

Y= 9&B @[G @[ Ze& NbUOY. for(Offer offer : offerList.getRecommendedOffers()) { // print offer System.out.println("Offer Code:"+offer.getOfferCode()); } getOfferName getOfferName()

getOfferName ^ReB Campaign! $GH @[ L'; .OUOY. .O*

getOfferName ^ReB .Z-; .OUOY. 9&

Y= 9&B @[ L';NbUOY. for(Offer offer : offerList.getRecommendedOffers()) { // print offer System.out.println("Offer Name:"+offer.getOfferName()); }

& 7 e IBM Unica Interact APIG ,!: W ^Re 115 getScore getScore()

getScore ^ReBY= _ O*&.OUOY. v b; @[ WLm, !v g$G WLm GB b; &x P@; 0:-Ov J: f l, L ^ReB s#[k |+ G! $GH kN @[G 6IC !v&.OUOY. v b; @[ GB !v g$G WLm; 0:-Om b; &x P@: 0:-Ov J : fl, L ^ReB b; @[ WLm, 6IC cgZG !v, !v g$G WLm #G l1x' x-! $GQ kN @[ !v&.OUOY. v b; &x P@; 0:-Q fl, L ^ReB b; &x P@L @[& $DOB % gkQ V>!v&.OUOY. .O*

getScore ^ReB @[ !v& *8;B $v&.OUOY. 9&

Y= 9&B @[ !v& NbUOY. for(Offer offer : offerList.getRecommendedOffers()) { // print offer System.out.println("Offer Score:"+offer.getOfferScore()); }

getTreatmentCode getTreatmentCode()

getTreatmentCode ^ReB Campaign! $GH @[G 3. Ze&.OUOY.

Campaign: 3. Ze& gkO) &xH @[GN:O:& D0Ob '.! postEvent ^Re& gkO)@[ AC, vtGB EN L%.& NWR ' L Z e& L%. E3/vN .OX_ UOY. @[ vtGB EN& NkOB fl, 3. Ze& *8;B NameValuePairGL' *; UACIOfferTrackingCodeN 3$X_ UOY. .O*

getTreatmentCode ^ReB .Z-; .OUOY. 9&

Y= 9&B @[G 3. Ze& NbUOY.

116 IBM Unica Interact: |.Z !Le for(Offer offer : offerList.getRecommendedOffers()) { // print offer System.out.println("Offer Treatment Code:"+offer.getTreatmentCode()); }

OfferList ,!: $8 OfferList ,!:B getOffers ^ReG az& $GOB ^Re& wTUOY. OfferList 3

OfferList ,!:B @[ qO! kX [wUOY. L ,!:B Campaign @[ q OzB |CL x@OY.

getDefaultString getDefaultString()

getDefaultString ^ReB Campaign! $GH s#[k v!G b; .Z-; . OUOY.

RecommendedOffers 3

getDefaultString ^ReB .Z-; .OUOY. 9&

Y= 9&B offerList 3

getRecommendedOffers getRecommendedOffers()

& 7 e IBM Unica Interact APIG ,!: W ^Re 117 getRecommendedOffers ^ReB getOffers ^Re! d;Q Offer 3

getRecommendedOffer! kQ @dL qn V8i, "!L getDefaultStringG a z& &xX_ UOY. .O*

getRecommendedOffers ^ReB Offer 3<&.OUOY. 9&

Y= 9&B OfferList 3<& 3.Om GeGB pg @[! kQ @[ L';Nb UOY. OfferList offerList=response.getOfferList(); if(offerList.getRecommendedOffers() != null) { for(Offer offer : offerList.getRecommendedOffers()) { // print offer System.out.println("Offer Name:"+offer.getOfferName()); } } else // count on the default Offer String System.out.println("Default offer:"+offerList.getDefaultString());

Response ,!: $8 Response ,!:B InteractAPI ,!: ^ReG az& $GOB ^Re& wTUO Y. Response 3

118 IBM Unica Interact: |.Z !Le getAdvisoryMessages getAdvisoryMessages()

getAdvisoryMessages ^ReB Response 3

getAdvisoryMessages ^ReB Advisory Message 3

Y= 9&B Response 3

getApiVersion ^ReB Response 3

getVersion ^ReB Response 3

Response 3

Y= 9&B getVersion! kQ Response 3<& 3.OB ^Re!- _iQ MT OY. if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("getVersion call processed with no warnings or errors"); System.out.println("API Version:" + response.getApiVersion()); } getOfferList getOfferList()

getOfferList ^ReB Response 3

& 7 e IBM Unica Interact APIG ,!: W ^Re 119 getOffers ^ReB Response 3

Response 3

Y= 9&B getOffers! kQ Response 3<& 3.OB ^Re!- _iQ MTO Y. OfferList offerList=response.getOfferList(); if(offerList.getRecommendedOffers() != null) { for(Offer offer : offerList.getRecommendedOffers()) { // print offer System.out.println("Offer Name:"+offer.getOfferName()); } }

getAllOfferLists getAllOfferLists()

getAllOfferLists ^ReB Response 3

getOffersForMultipleInteractionPoints ^ReB L& gkO) Response 3

Response 3

Y= 9&B getOffers! kQ Response 3<& 3.OB ^Re!- _iQ MTO Y.

OfferList[] allOfferLists = response.getAllOfferLists(); if (allOfferLists != null) { for (OfferList ol : allOfferLists) { System.out.println("The following offers are delivered for interaction point " + ol.getInteractionPointName() + ":"); for (Offer o : ol.getRecommendedOffers()) { System.out.println(o.getOfferName()); } } }

getProfileRecord getProfileRecord()

120 IBM Unica Interact: |.Z !Le getProfileRecord ^ReB vg

getProfile ^ReB Response 3

Response 3

Y= 9&B getOffers! kQ Response 3<& 3.OB ^Re!- _iQ MTO Y. for(NameValuePair nvp : response.getProfileRecord()) { System.out.println("Name:"+nvp.getName()); if(nvp.getValueDataType().equals(NameValuePair.DATA_TYPE_DATETIME)) { System.out.println("Value:"+nvp.getValueAsDate()); } else if(nvp.getValueDataType().equals(NameValuePair.DATA_TYPE_NUMERIC)) { System.out.println("Value:"+nvp.getValueAsNumeric()); } else { System.out.println("Value:"+nvp.getValueAsString()); } } getSessionID getSessionID()

getSessionID ^ReB

getSessionID ^ReB .Z-; .OUOY. 9&

Y= 9&B @y!|hH

System.out.println("This response pertains to sessionId:"+response.getSessionID());

& 7 e IBM Unica Interact APIG ,!: W ^Re 121 getStatusCode getStatusCode()

getStatusCode ^ReB Response 3

Response 3

Y=: @y 3. C getStatusCode gk f} 9&TOY.

public static void processSetDebugResponse(Response response) { // check if response is successful or not if(response.getStatusCode() == Response.STATUS_SUCCESS) { System.out.println("setDebug call processed with no warnings or errors"); } else if(response.getStatusCode() == Response.STATUS_WARNING) { System.out.println("setDebug call processed with a warning"); } else { System.out.println("setDebug call processed with an error"); }

122 IBM Unica Interact: |.Z !Le & 8 e ExternalCallout API $8

InteractBk-D CNw.! gkR v VB .e !IQ E)N, EXTERNALCALLOUT ; &xUOY. L E)NN CNw. G` _ \N C:[z kER gkZ $G m. & v`R v V@OY. 9& in, CNw. G` _ m4G Ek !v& hjOAB fl Java ,!:(]Ft)& }:O) !v& hjQ D k-D CNw.G 1C AN <:!- EXTERNALCALLOUT E)N& gkX- ]Ft8NNM Ek !v& !.C v V@OY.

EXTERNALCALLOUT 8:: N !vVd \h! V@OY. Uz, ExternalCallout API & 8vOB Java ,!:& }:X_ UOY. N x0B, Interact | CNw. | ExternalCallouts |V!- 18S -v! JdQ Marketing Platform 8: nO $ 8& 8:X_ UOY.

L =GG $8 \!, Interact 18S -vG Interact/docs/externalCalloutJavaDoc p:d.!- ExternalCallout API! k Q JavaDocL gk !IUOY.

IAffiniumExternalCallout NMdL: ExternalCallout APIB IAffiniumExternalCallout NMdL:! wTGn V@O Y. EXTERNALCALLOUT E)N& gkOAi IAffiniumExternalCallout NMdL: & 8vX_ UOY.

IAffiniumExternalCallout& 8vOB ,!:!B 18S -v! Jb-R v VB 8:Z! Vn_ UOY. v ,!:! 8:Z! x8i Java DDO/! b; 8:Z& }:Og L 8:ZN f PUOY. v Nv! VB 8:Z! V8i 18S -v! gkI Nv! xB xk 8:Z& & xX_ UOY.

\N ]Ft; hwR ' Y=! /GOJC@. v \N ]FtG " %vD r!B ,!:G u N:O:& }:UOY. ,!:G $ { bv! kQ :9e H| .&& |.X_ UOY. v \N ]Ft! DOL* %LM#L: ,az 0: C:[ ZxL gkGB fl, a; |.X_ UOY. 18S -v!B ,a;Z?8N $.OB bIL x@OY.

IBM Unica Interact 18S /f 3!G lib p:d.! VB interact_externalcallout.jar! kX 8v; DDOX_ UOY.

© Copyright IBM Corp. 2001, 2012 123 IAffiniumExternalCallout: Java ,!:G %LM& d;Ob 'X 18S -v& gkUOY. NMdL:BY= W 3G ^ReN Lgn}OY. v getNumberOfArguments v getValue v initialize v shutdown

EXTERNALCALLOUT! gkR % -q: _!

EXTERNALCALLOUT E)NB Xg 8: nO $8& $GQ fl!8 ]Ft;NDU OY.

18S /f! kQ Marketing Platform!- Interact > CNw. > externalCallouts |VG Y= 8: nO $8& _! GB $GOJC@.

8: nO $8 3$ externalCallouts |V \N ]Ft! kQ u |V }: class \N ]FtG ,!: L' classpath \N ]Ft ,!: DO! kQ ,!: fN E3/v %LM |V \N ]Ft! E3/v! JdQ fl u E3/v 8: nO $8 & }:Om""! *; RgOJC@.

getNumberOfArguments getNumberOfArguments()

getNumberOfArguments ^ReB kU _N Java ,!:!- 9sOB Nvv&. OUOY. .O*

getNumberOfArguments ^ReB $v&.OUOY. 9&

Y= 9&B NvvNb& %CUOY. public int getNumberOfArguments() { return 0; }

getValue getValue(audienceID, configData, arguments)

getValue ^ReB ]FtG YI bI; v`Omaz&.OUOY.

124 IBM Unica Interact: |.Z !Le getValue ^Re! JdQ E3/vBY=z0@OY. v audienceID - ks ID& D0OB *TOY. v configData - ]Ft! JdQ 8: %LMG 0-* VLVB JTOY. v arguments - ]Ft! JdQ NvTOY. " NvB String, Double, Date GB L _ O*G ListTOY. List NvB null *; wTR v Vv8 ListB 9& i n String W Double; wTR v x@OY.

8v ;!- Nv /| Kg& v`X_ UOY.

getValue ^Re! n2 L/N GPOi CalloutException; .OUOY. .O*

getValue ^ReB .Z- qO; .OUOY. 9&

initialize ^ReB 18S -v! C[Gi Q x #bKOY. 18S _! :I; zXR v VB [w(9: %LM#L: Ne)LV8i, L ^Re& kX v`X_ U OY.

initialize ^Re! JdQ E3/vBY=z0@OY. v configData - ]Ft! JdQ 8: %LMG 0-* VLVB JTOY.

InteractB Interact > Flowchart > External Callouts > [External Callout] > Parameter Data |V! $GH External Callout E3/v!- L *;P@O Y.

initialize ^Re! n2 L/N GPOi CalloutException; .OUOY. .O*

x=.

& 8 e ExternalCallout API $8 125 9&

public void initialize(Map configurationData) throws CalloutException { // configurationData has the key-value pairs specific to the environment // the server is running in // initialize scoreQueryUtility here }

shutdown shutdown(configData)

shutdown ^ReB 18S -v! >aGi Q x #bKOY. ]Ft! JdQ $. [wLV8i L'! G`X_ UOY.

shutdown ^Re! JdQ E3/vBY=z0@OY. v configData - ]Ft! JdQ 8: %LMG 0-* VLVB JTOY.

shutdown ^Re! n2 L/N GPOi CalloutException; .OUOY. .O*

x=. 9&

public void shutdown(Map configurationData) throws CalloutException { // shutdown scoreQueryUtility here }

ExternalCallout API 9 1. Y= AYwN GetCreditScore.javasB DO; }:OJC@. DO: p(5 @ k ANW%!- !v& d!OB ScoreQueryUtilitysB ,!:! VYm!$ UOY. import java.util.Map; import com.unicacorp.interact.session.AudienceId; import com.unicacorp.interact.flowchart.macrolang.storedobjs.IAffiniumExternalCallout; import com.unicacorp.interact.flowchart.macrolang.storedobjs.CalloutException; import java.util.Random; public class GetCreditScore implements IAffiniumExternalCallout { // the class that has the logic to query an external system for a customer's credit score private static ScoreQueryUtility scoreQueryUtility; public void initialize(Map configurationData) throws CalloutException { // configurationData has the key- value pairs specific to the environment the server is running in // initialize scoreQueryUtility here }

public void shutdown(Map configurationData) throws CalloutException { // shutdown scoreQueryUtility here }

public int getNumberOfArguments()

126 IBM Unica Interact: |.Z !Le { // do not expect any additional arguments other than the customer's id return 0; }

public List getValue(AudienceId audienceId, Map configurationData, Object... arguments) throws CalloutException { Long customerId = (Long) audienceId.getComponentValue("Customer"); // now query scoreQueryUtility for the credit score of customerId Double score = scoreQueryUtility.query(customerId); String str = Double.toString(score); List list = new LinkedList(); list.add(str); return list; } } 2. GetCreditScore.java& GetCreditScore.classN DDOOJC@. 3. GetCreditScore.class W gkOBY% ,!: DO; wTQ creditscore.jar sB jar DO; }:OJC@. 4. 18S -vGON '!(9& in, /data/interact/creditscore.jar)N jar D O; 9gOJC@. 5. GetCreditScore L' W /data/interact/creditscore.jar ,!: fNG \ N ]Ft; 8: |. dLvG externalCallouts |V! }:OJC@. 6. k-D CNw.!- ]Ft; EXTERNALCALLOUT(‘GetCreditScore’)N gkR v V@OY.

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Interact_home/interactDT/tools/deployment/runDeployment.sh deployment.properties

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yC deployment.properties DO

yC deployment.properties DO!B Z< /fz O!C0b 'X gkZ $GX _ OB pg E3/vM W! kQ 3mL _!H qOLV@OY. yC DO!B " E3/v! +yNv, V /$ *; gkZ $GX_ OBv! kQ 3m5 wTKOY. ############################################################################### # # The following properties feed into the InvokeDeploymentClient program. # The program will look for a deploymentURL setting. The program will post a # request against that url; all other settings are posted as parameters in # that request. The program then checks the status of the deployment and # returns back when the deployment is at a terminal state (or if the # specified waitTime has been reached). # # the output of the program will be of this format: # : # # where state can be one of the following: # ERROR

130 IBM Unica Interact: |.Z !Le # RUNNING # SUCCESS # # Misc Detail is data that would normally populate the status message area # in the deployment gui of the IC summary page. NOTE: HTML tags may exist # in the Misc Detail # ###############################################################################

############################################################################### # deploymentURL: url to the InvokeDeployment servlet that resides in Interact # Design time. should be in the following format: # http://dt_host:port/Campaign/interact/InvokeDeploymentServlet ############################################################################### deploymentURL=http://localhost:7001/Campaign/interact/InvokeDeploymentServlet

############################################################################### # dtLogin: this is the login that you would use to login to the Design Time if # you had wanted to deploy the IC via the deployment gui inside the IC summary # page. ############################################################################### dtLogin=asm_admin

############################################################################### # dtPW: this is the PW that goes along with the dtLogin ############################################################################### dtPW=

############################################################################### # icName: this is the name of the Interactive Channel that you want to deploy ############################################################################### icName=ic1

############################################################################### # partition: this is the name of the partition ############################################################################### partition=partition1

############################################################################### # request: this is the type of request that you want this tool to execute # currently, there two behaviors. If the value is "deploy", then the deployment # will be executed. All other values would cause the tool to simply return the # status of the last deployment of the specified IC. ############################################################################### request=deploy

############################################################################### # serverGroup: this is the name of the server group that you would like to # deploy the IC. ############################################################################### serverGroup=defaultServerGroup

############################################################################### # serverGroupType: this will indicate whether or not this deployment is going # against production server group or a test server group. 1 denotes production # 2 denotes test. ############################################################################### serverGroupType=1

############################################################################### # rtLogin: this is the account used to authenticate against the server group # that you are deploying to.

& 9 e IBM Unica Interact /?.< 131 ############################################################################### rtLogin=asm_admin

############################################################################### # rtPW: this is the password associated to the rtLogin ############################################################################### rtPW=

############################################################################### # waitTime: Once the tool submits the deployment request, the tool will check # the status of the deployment. If the deployment has not completed (or # failed), then the tool will continue to poll the system for the status until # a completed state has been reached, OR until the specified waitTime (in # seconds) has been reached. ############################################################################### waitTime=5

############################################################################### # pollTime: If the status of a deployment is still in running state, then the # tool will continue to check the status. It will sleep in between status # checks a number of seconds based on the pollTime setting . ############################################################################### pollTime=3

############################################################################### # global: Setting to false will make the tool NOT deploy the global settings. # Non-availability of the property will still deploy the global settings. ############################################################################### global=true

132 IBM Unica Interact: |.Z !Le & 10 e P@ API $8

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x= logEvent logEvent(ILearningContext context, IOffer offer, IClientArgs clientArgs, IInteractSession session, boolean debug)

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logEvent ^Re! GPOi LearningException 9\! 3.KOY. .O*

optimizeRecommendList optimizeRecommendList(list(ITreatment) recList, IClientArgs clientArg, IInteractSession session, boolean debug)

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optimizeRecommendList ^Re!BY= E3/v! JdUOY. v recList - 18S /f! GeGB 3. 3<(@[) qOTOY. v clientArg - 18S /f!d;H VRvG @[& wTQ IClientArgs 3

136 IBM Unica Interact: |.Z !Le v session - pg

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optimizeRecommendList ^ReB ITreatment 3

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logEvent ^Re! GPOi LearningException 9\! 3.KOY. .O*

x= shutdown shutdown(ILearningConfig config, boolean debug)

& 10 e P@ API $8 137 18S /f: 18S -v! C:[ >aI ' shutdown ^Re& #bUOY. P@ pb! JdQ $. [wLVB fl L ' [w; G`X_ UOY.

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IAudienceID NMdL: IAudienceID NMdL:B IInteractSession NMdL:& vxUOY. ks ID! kQ NMdL:TOY. ks ID! )/ D.N Lgn. V; v V8GN LNMd L:& gkO) ks vX L' W ks IDG pg dR! W<:R v V@OY.

getAudienceLevel getAudienceLevel()

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getAudienceLevel ^ReBks vX; $GOB .Z-; .OUOY.

getComponentNames getComponentNames()

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getValue getValue(int clientArgKey)

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getAudienceId getAudienceId()

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& 10 e P@ API $8 139 .O*

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getSessionData getSessionData()

getSessionData ^ReB

getSessionData ^ReB IInteractSessionData 3<&.OUOY.

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getDataType getDataType(string parameterName)

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getParameterNames getParameterNames()

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getValue getValue(parameterName)

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setValue setValue(string parameterName, object value)

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getName getName()

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getLearningContext getLearningContext()

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142 IBM Unica Interact: |.Z !Le .O*

getLearningContext ^ReB $v&.OUOY.

getResponseCode getResponseCode()

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getResponseCode ^ReB @d Ze& $GOB .Z-; .OUOY.

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getCreateDate getCreateDate()

getCreateDate ^ReB @[! [:H /%&.OUOY. .O*

getCreateDate ^ReB @[! [:H /%& $GOB /%&.OUOY.

getEffectiveDateFlag getEffectiveDateFlag()

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getExpirationDateFlag getExpirationDateFlag()

getExpirationDateFlag ^ReB @[ 8a /%& 3mOB $v *; .OUOY.

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getExpirationDateFlag ^ReB @[ 8a /%& 3mOB $v&.OUOY.

getOfferAttributes getOfferAttributes()

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getOfferAttributes ^ReB IOfferAttributes 3<&.OUOY.

getOfferCode getOfferCode()

getOfferCode ^ReB Campaign! $GH @[G @[ Ze&.OUOY. .O*

getOfferCode ^ReB IOfferCode 3<&.OUOY.

getOfferDescription getOfferDescription()

getOfferDescription ^ReB Campaign! $GH @[ 3m; .OUOY. .O*

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getOfferID getOfferID()

getOfferID ^ReB Campaign! $GH @[ ID&.OUOY. .O*

getOfferID ^ReB @[ ID& $GOB long; .OUOY.

144 IBM Unica Interact: |.Z !Le getOfferName getOfferName()

getOfferName ^ReB Campaign! $GH @[ L'; .OUOY. .O*

getOfferName ^ReB .Z-; .OUOY.

getUpdateDate getUpdateDate()

getUpdateDate ^ReB @[! 6v78N w%L.H /%&.OUOY. .O*

getUpdateDate ^ReB @[! 6v78N w%L.H /%& $GOB /%&. OUOY.

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getParameterNames getParameterNames()

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getValue getValue(String parameterName)

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getPartCount getPartCount()

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getParts getParts()

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getOfferCode getOfferCode()

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146 IBM Unica Interact: |.Z !Le .O*

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& 10 e P@ API $8 151 L 9!-B pg 3v! ^p.! 8|KOY. 18S -vB ^p.! N7OT GG N LB G& C*.@! FUOY. G& nk C*.@!-B %LM#L:N 3v& vSCQ_ UOY. package com.unicacorp.interact.samples.learning.v2; import java.util.ArrayList; import java.util.Collections; import java.util.Comparator; import java.util.HashMap; import java.util.List; import java.util.Map; import com.unicacorp.interact.samples.learning.SampleOptimizer.MyOfferSorter; import com.unicacorp.interact.treatment.optimization.IClientArgs; import com.unicacorp.interact.treatment.optimization.IInteractSession; import com.unicacorp.interact.treatment.optimization.ILearningConfig; import com.unicacorp.interact.treatment.optimization.ILearningContext; import com.unicacorp.interact.treatment.optimization.IOffer; import com.unicacorp.interact.treatment.optimization.LearningException; import com.unicacorp.interact.treatment.optimization.v2.ILearning; import com.unicacorp.interact.treatment.optimization.v2.ITreatment;

/** * This is a sample implementation of the learning optimizer. * The interface ILearning may be found in the interact.jar library. * * To actually use this implementation, select ExternalLearning as the optimizationType in the offerServing node * of the Interact application within the Platform configuration. Within the offerserving node there is also * an External Learning config category - within there you must set the name of the class to this: * com.unicacorp.interact.samples.learning.v2.SampleLearning. Please note however, this implementation is just a sample * and was not designed to be used in a production environment. * * * This example keeps track of accept and contact counts and uses the ratio of accept to contacts * for a particular offer as the acceptance probability rate for the offer. * * * Offers not presented will get higher priority for recommending. * Offers with at least one contact will be ordered based on descending acceptance probability rate. * * Note: all counts are kept in memory. This is not a realistic scenario since you would run out of memory sooner or * later. In a real production scenario, the counts should be persisted into a database. * */ public class SampleLearning implements ILearning {

// A map of offer ids to contact count for the offer id private Map _offerToContactCount = new HashMap();

// A map of offer ids to contact count for the offer id private Map _offerToAcceptCount = new HashMap();

/* (non-Javadoc) * @see com.unicacorp.interact.treatment.optimization.v2.ILearning#initialize * (com.unicacorp.interact.treatment.optimization.v2.ILearningConfig, boolean) */ public void initialize(ILearningConfig config, boolean debug) throws LearningException { // If any remote connections are required, this is a good place to initialize those connections as this // method is called once at the start of the interact runtime webapp. // This example does not have any remote connections and prints for debugging purposes that this method will // be called System.out.println("Calling initialize for SampleLearning"); }

/* (non-Javadoc) * @see com.unicacorp.interact.treatment.optimization.v2.ILearning#reinitialize * (com.unicacorp.interact.treatment.optimization.v2.ILearningConfig, boolean) */ public void reinitialize(ILearningConfig config, boolean debug) throws LearningException

152 IBM Unica Interact: |.Z !Le { // If an IC is deployed, this reinitialize method is called to allow the implementation to // refresh any updated configuration settings System.out.println("Calling reinitialize for SampleLearning"); }

/* (non-Javadoc) * @see com.unicacorp.interact.treatment.optimization.v2.ILearning#logEvent * (com.unicacorp.interact.treatment.optimization.v2.ILearningContext, * com.unicacorp.interact.treatment.optimization.v2.IOffer, * com.unicacorp.interact.treatment.optimization.v2.IClientArgs, * com.unicacorp.interact.treatment.optimization.IInteractSession, boolean) */ public void logEvent(ILearningContext context, IOffer offer, IClientArgs clientArgs, IInteractSession session, boolean debug) throws LearningException { System.out.println("Calling logEvent for SampleLearning");

if(context.getLearningContext()==ILearningContext.LOG_AS_CONTACT) { System.out.println("adding contact");

// Keep track of all contacts in memory synchronized(_offerToAcceptCount) { Integer count = _offerToAcceptCount.get(offer.getOfferId()); if(count == null) count = new Integer(1); else count++; _offerToAcceptCount.put(offer.getOfferId(), ++count); }

} else if(context.getLearningContext()==ILearningContext.LOG_AS_ACCEPT) { System.out.println("adding accept"); // Keep track of all accept counts in memory by adding to the map synchronized(_offerToAcceptCount) { Integer count = _offerToAcceptCount.get(offer.getOfferId()); if(count == null) count = new Integer(1); else count++; _offerToAcceptCount.put(offer.getOfferId(), ++count); } }

}

/* (non-Javadoc) * @see com.unicacorp.interact.treatment.optimization.v2.ILearning#optimizeRecommendList * (java.util.List, com.unicacorp.interact.treatment.optimization.v2.IClientArgs, * com.unicacorp.interact.treatment.optimization.IInteractSession, boolean) */ public List optimizeRecommendList(List recList, IClientArgs clientArgs, IInteractSession session, boolean debug) throws LearningException { System.out.println("Calling optimizeRecommendList for SampleLearning");

// Sort the candidate treatments by calling the sorter defined in this class and return the sorted list Collections.sort(recList,new MyOfferSorter());

// now just return what was asked for via "numberRequested" variable List result = new ArrayList();

for(int x=0;x<(Integer)clientArgs.getValue(IClientArgs.NUMBER_OF_OFFERS_REQUESTED) && x

& 10 e P@ API $8 153 /* (non-Javadoc) * @see com.unicacorp.interact.treatment.optimization.v2.ILearning#shutdown * (com.unicacorp.interact.treatment.optimization.v2.ILearningConfig, boolean) */ public void shutdown(ILearningConfig config, boolean debug) throws LearningException { // If any remote connections exist, this would be a good place to gracefully // disconnect from them as this method is called at the shutdown of the Interact runtime // webapp. For this example, there is nothing really to do // except print out a statement for debugging. System.out.println("Calling shutdown for SampleLearning");

} // Sort by: // 1. offers with zero contacts - for ties, order is based on original input // 2. descending accept probability rate - for ties, order is based on original input

public class MyOfferSorter implements Comparator { private static final long serialVersionUID = 1L;

/* (non-Javadoc) * @see java.lang.Comparable#compareTo(java.lang.Object) */ public int compare(ITreatment treatment1, ITreatment treatment2) {

// get contact count for both treatments Integer contactCount1 = _offerToContactCount.get(treatment1.getOffer().getOfferId()); Integer contactCount2 = _offerToContactCount.get(treatment2.getOffer().getOfferId());

// if treatment hasn’t been contacted, then that wins if(contactCount1 == null || contactCount1 == 0) return -1;

if(contactCount2 == null || contactCount2 == 0) return 1;

// get accept counts Integer acceptCount1 = _offerToAcceptCount.get(treatment1.getOffer().getOfferId()); Integer acceptCount2 = _offerToAcceptCount.get(treatment2.getOffer().getOfferId());

float acceptProbability1 = (float) acceptCount1 / (float) contactCount1; float acceptProbability2 = (float) acceptCount2 / (float) contactCount2;

// descending order return (int) (acceptProbability2 - acceptProbability1);

} }

}

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L jndiName nO $8& gkO) k-D CNw. W:. G`; G`R ' pZN /fL W<:OB m4 WLmG@k ANW% -v(Websphere GB WebLogic)! $GH JNDI(Java Naming and Directory Interface) %LM R :& D0OJC@. b;*

$GH b;*L x@OY.

172 IBM Unica Interact: |.Z !Le type 3m

k-D CNw. W:. G`; G`R ' pZN /fL W<:OB m4 W LmG %LM#L: /|TOY. b;*

SQLServer CY% *

SQLServer | DB2 | ORACLE aliasPrefix 3m

AliasPrefix nO $8Bk-D CNw. W:. G`; G`R ' pZN /fL W<:OB m4 WLm! u WLm; 2m wx WLm; gkR ' Interact! Z?8N }:OB 0m L'; Interact! |:OB fD; v$U OY. " %LM#L:!B Vk ID fL! V=! /GOJC@. gk _N %LM #L:G .-& KdO) 3$Q *L %LM#L:G Vk ID fL& JzO v JBv .NOJC@. b;*

A connectionRetryPeriod 3m

ConnectionRetryPeriod nO $8B W:. G` WLm! eV! _}R fl Interact! Z?8N %LM#L: ,a d;;gC5OB C#(J); v $UOY. InteractB %LM#L: @y* GP& 8mOb |! L C# ?H Z?8N %LM#L:! YC ,aOA C5UOY.0*; 3$Oi Interact ! +Q$ gC5Og *; -1N 3$OB fl!B gC5Ov J@OY. b;*

-1 connectionRetryDelay 3m

ConnectionRetryDelay nO $8B W:. G` WLm! eV! _}Q D Interact! %LM#L:! YC ,aOA C5Ob |! kbOB C#(J); v $UOY. *; -1N 3$Oi gC5Ov J@OY.

NO B. Interact 18S /f 8: nO $8 173 b;*

-1

schema 3m

k-D CNw. W:. G`! kQ WLm; wTQ :06GL'TOY. InteractB L nO $8G *; pg WLm L' U! pTUOY. 9& i n, UACI_IntChannelL schema.UACI_IntChannelL KOY.

:06& $GRJdB x@OY. :06& $GOv J8i InteractB WL mG R/Z! :06M ?OOYm!$UOY. p#Ov J5O L *; 3 $X_ UOY. b;*

$GH b;*L x@OY.

Interact | O] | contactAndResponseHistoryDataSource

L 8: nO $8B Interact 3w

L 3$: AC W @d bO pbzB |CL x@OY.

jndiName 3m

L jndiName nO $8& gkO) Interact 3w

type 3m

Interact 3w

SQLServer CY% *

SQLServer | DB2 | ORACLE

174 IBM Unica Interact: |.Z !Le connectionRetryPeriod 3m

ConnectionRetryPeriod nO $8B Interact 3w

-1

connectionRetryDelay 3m

ConnectionRetryDelay nO $8B Interact 3w

-1

schema 3m

Interact 3w

$GH b;*L x@OY.

Interact | O] | idsByType

L 8: nO $8B AC W @d bO pb! gkGB ID x#G 3$; $GUO Y.

initialValue 3m

NO B. Interact 18S /f 8: nO $8 175 UACI_IDsByType WLm; gkO) ID& }:R ' gkGB Jb ID * TOY. b;*

1 CY% *

08Y + pg *

retries 3m

UACI_IDsByType WLm; gkO) ID& }:R ' 9\! }:Gb |G gC5 vTOY. b;*

20 CY% *

08Y + $v

Interact | CNw.

L =G: k-D CNw.G 8:3$; $GUOY.

defaultDateFormat 3m

Interact!- /%& .Z-N W.m .Z-; /%N //Ob 'X gkOB b; /% |DTOY. b;*

MM/dd/yy

idleFlowchartThreadTimeoutInMinutes 3m

Interact!- :9e& X&Ob | k-D CNw. |k :9eG/^! c kGB C#(P)TOY. b;*

idleProcessBoxThreadTimeoutInMinutes 3m

176 IBM Unica Interact: |.Z !Le Interact!- :9e& X&Ob | k-D CNw. AN<: |k :9eG/ ^! ckGB C#(P)TOY. b;*

5 maxSizeOfFlowchartEngineInboundQueue 3m

Interact! kb-! 8/OB CNw. G` d;G Vk vTOY. L d; v ! 5^Oi Interact! u Ls d;; ^v J@OY. b;*

1000 maxNumberOfFlowchartThreads 3m

k-D CNw. d; |k :9eG Vk vTOY. b;*

25 maxNumberOfProcessBoxThreads 3m

k-D CNw. AN<: |k :9eG Vk vTOY. b;*

50 maxNumberOfProcessBoxThreadsPerFlowchart 3m

CNw. N:O:0 k-D CNw. AN<: |k :9eG Vk vTOY. b;*

3 minNumberOfFlowchartThreads 3m

k-D CNw. d; |k :9eG VRvTOY. b;*

NO B. Interact 18S /f 8: nO $8 177 minNumberOfProcessBoxThreads 3m

k-D CNw. AN<: |k :9eG VRvTOY. b;*

sessionVarPrefix 3m

SessionVar

Interact | CNw. | ExternalCallouts | [ExternalCalloutName]

L =G: \N ]Ft APIN 4 gkZ $G \N ]Ft! kQ ,!: 3$; $ GUOY.

class 3m

L \N ]FtL %COB Java ,!:GL'TOY. IBM Unica Macro EXTERNALCALLOUT8N W<:R v VB Java ,!:T OY. b;*

$GH b;*L x@OY.

classpath 3m

L \N ]FtL %COB Java ,!:G ,!: fNTOY. ,!: fNB 18S /f -vG jar DO; |6X_ UOY. -v Wl; gk _Lgp g 18S -v! ?OQ Marketing Platform; gkOB fl pg -vG jar DO g;L 0:'!! Vn_ UOY. ,!: fNB 18S /f -vG f N 8P b#(9& in, WindowsG

178 IBM Unica Interact: |.Z !Le L ,!: fNB 1024Z L8Ln_ UOY. .jar DOG S: $G DO; g kO) Y% .jar DO; v$X- ,!: fN! .jar DOL O*8 %CGT R v V@OY.

IBM Unica Macro EXTERNALCALLOUT8N W<:R v VB Java ,!:T OY. b;*

$GH b;*L x@OY.

L =G: \N ]Ft APIN 4 gkZ $G \N ]Ft! kQ E3/v3$; $ GUOY.

value 3m

\N ]FtG ,!:! JdQ E3/vG *TOY. b;*

$GH b;*L x@OY. 9& \N ]Ft! \N -vG #:. L'L JdOi #:.sB E3/v | V& }:Om value nO $8& -v L'8N $GOJC@.

Interact | pOM5

L 8: nO $8 <.N JMX pOM5 3$; $GR v V@OY. JMX pOM5 ; gk _N fl!8 L nO $8& 8:X_ UOY.

Interact pZN /fG 8: nO $8!B AC W @d bO pb! kX $GOB 05G JMX pOM5 nO $8! V@OY.

protocol 3m

Interact ^C! -q:G ANd]; $GUOY. JMXMP& 1COi Y= JAR DO; ,!: fN! Y= x-kN wTX _ UOY. Interact/lib/InteractJMX.jar;Interact/lib/jmxremote_optional.jar

NO B. Interact 18S /f 8: nO $8 179 b;*

JMXMP CY% *

JMXMP | RMI

port 3m

^C! -q:G w. x#TOY. b;*

9998

enableSecurity 3m

Interact 18S -vG ^C! -q: 8H; 3$OE* q0:-OB NoT OY. trueN 3$Oi Interact 18S JMX -q:! W<:R gkZL' z O#& &xX_ UOY. L gkZ ES $8B 18S -vG Marketing Platform!- NuKOY. Jconsole!-B qn VB O# NWNL ckGv J@OY. ANd]L RMIN fl!B L nO $8! F+1 5bL x@OY. Campaign ! kQ JMX(Interact pZN C#)!B L nO $8! F+1 5bL x@ OY. b;*

True CY% *

True | False

Interact | ANDO

L 8: nO $8 <.B @[ &\M !v g$G& wTQ )/ 1C{ @[ &x bI; A.QUOY.

enableScoreOverrideLookup 3m

TrueN 3$Oi

180 IBM Unica Interact: |.Z !Le trueO fl Unica > Interact > ANDO > ks vX >(ks vX) > scoreOverrideTable nO $85 8:X_ UOY. scoreOverrideTable nO $8& JdQ ks vX! kX-8 $GX_ UOY. ks vX! kQ scoreOverrideTable; xi8N Ni ks vX! kQ !v g$G WL mL q0:-KOY. b;*

False CY% *

True | False enableOfferSuppressionLookup 3m

TrueN 3$Oi Interact > ANDO > ks vX >(ks vX) > offerSuppressionTable n O $ 8 5 8 : X _ U OY. enableOfferSuppressionLookup nO $8& JdQ ks vX! kX-8 $GX_ UOY. b;*

False CY% *

True | False enableProfileLookup 3m

InteractG u 3!!-B L nO $8! u LsgkGv J@OY. InteractG wW9LeH 3!!-B 9 x0 hw 'nv L nO $8! /?UOY. k-D CNw.! gkGv8 k-D $N!- JNGv J: WLmG Ne [?TOY. TrueN 3$Oi

trueO fl Unica > Interact > ANDO > ks vX >(ks vX) > profileTable nO $85 8:X_ UOY. k-D $N WLm JN 6}gG f.

NO B. Interact 18S /f 8: nO $8 181 b;*

False CY% *

True | False

defaultOfferUpdatePollPeriod 3m

C:[L b; @[ WLm!- 3CG b; @[& w%L.Ob |! kbO B C#(J)TOY.-1N 3$Oi 18S -v! C[I ' Jb qOL 3C NNeH D C:[L 3CG b; @[& w%L.Ov J@OY. b;*

-1

Interact | ANDO | ks vX | [AudienceLevelName]

L 8: nO $8 <.N _! Interact bI! JdQ WLm L'; $GR v V@ OY. ,|H bI; gk _N fl WLm L'8 $GUOY.

scoreOverrideTable 3m

L ks vX! kQ !v g$G $8& wTQ WLmGL'TOY. L n O $8B enableScoreOverrideLookup; trueN 3$Q fl! {kR v V@OY. !v g$G WLm; gkOABks vX! kX L nO $8& $GX_ UOY. L ks vX! kQ !v g$G WLmL x8i enableScoreOverrideLookupL trueN 3$Gn Vn5 L nO $8& $ GGv J: $N Q v V@OY. InteractB Interact 18S -v! W<:Og prodUserDataSource nO $ 8N $GH m4 WLm!- L WLm; #@OY.

L %LM R:! kQ schema nO $8& $GQ fl!B Interact! L W Lm L' U! schema& _!UOY(9: schema.UACI_ScoreOverride). O |Q L';TBOi(9: mySchema.UACI_ScoreOverride) Interact! :0 6 L'; _!Ov J@OY. b;*

UACI_ScoreOverride

offerSuppressionTable 3m

182 IBM Unica Interact: |.Z !Le L ks vX! kQ @[ &\ $8& wTQ WLmGL'TOY. @[ & \ WLm; gkOABks vX! kX L nO $8& $GX_ UOY. L ks vX! kQ @[ &\ WLmL x8i enableOfferSuppressionLookup L trueN 3$Gn Vn5 L nO $8& $GGv J: $N Q v V@O Y.

InteractB 18S -v! W<:Og prodUserDataSource nO $8N $G H m4 WLm!- L WLm; #@OY. b;*

UACI_BlackList profileTable 3m

InteractG u 3!!-B L nO $8! u LsgkGv J@OY. Interact G wW9LeH 3!!-B 9 x0 hw 'nv L nO $8! /?UOY. L ks vX! kQANDO %LM& wTQ WLmGL'TOY. InteractB 18S -v! W<:Og prodUserDataSource nO $8N $G H m4 WLm!- L WLm; #@OY. L %LM R:! kQ schema nO $8& $GQ fl!B Interact! L W Lm L' U! schema& _!UOY(9: schema.UACI_usrProd). O|Q L ';TBOi(9: mySchema.UACI_usrProd) Interact! :06 L'; _! Ov J@OY. b;*

$GH b;*L x@OY. contactHistoryTable 3m

L ks vX! kQ AC bO %LMG :WL! WLm L'TOY.

L WLm: 18S /f WLm(systemTablesDataSource)! zeKOY.

L %LM R:! kQ schema nO $8& $GQ fl!B Interact! L W Lm L' U! schema& _!UOY(9: schema.UACI_CHStaging). O|Q L';TBOi(9: mySchema.UACI_CHStaging) Interact! :06 L'; _ !Ov J@OY. b;*

UACI_CHStaging

NO B. Interact 18S /f 8: nO $8 183 chOfferAttribTable 3m

L ks vX! kQ AC bO @[ S: WLmGL'TOY.

L WLm: 18S /f WLm(systemTablesDataSource)! zeKOY.

L %LM R:! kQ schema nO $8& $GQ fl!B Interact! L W Lm L' U! schema& _!UOY(9: schema.UACI_CHOfferAttrib). O |Q L';TBOi(9: mySchema.UACI_CHOfferAttrib) Interact! :0 6 L'; _!Ov J@OY. b;*

UACI_CHOfferAttrib

responseHistoryTable 3m

L ks vX! kQ @d bO :WL! WLmGL'TOY. L WLm: 18S /f WLm(systemTablesDataSource)! zeKOY. L %LM R:! kQ schema nO $8& $GQ fl!B Interact! L W Lm L' U! schema& _!UOY(9: schema.UACI_RHStaging). O|Q L';TBOi(9: mySchema.UACI_RHStaging) Interact! :06 L'; _ !Ov J@OY. b;*

UACI_RHStaging

crossSessionResponseTable 3m

@d _{ bI! W<: !IQ AC W @d bO WLmG 3w

L %LM R:! kQ schema nO $8& $GQ fl!B Interact! L W Lm L' U! schema& _!UOY(9: schema.UACI_XSessResponse). O |Q L';TBOi(9: mySchema.UACI_XSessResponse) Interact! :0 6 L'; _!Ov J@OY. b;*

UACI_XSessResponse

enableOffersByRawSQL 3m

TrueN 3$Oi Interact! L ks vXG offersBySQL bI; gkO) g kZ! 18S!xOB D8 @[ <.& }:Ob 'X G`R SQL Ze& 8:R v V@OY. FalseN fl!B Interact! offersBySQL bI; gk Ov J@OY.

False CY% *

True | False

cacheSize 3m

OfferBySQL u.G az& zeOB % gkGB 3CG )bTOY. 3C& gkOi kNPG

-1(X&) CY% *

-1 | *

cacheLifeInMinutes 3m

3C& gkOB fl LB C:[L G?& GOb 'X 3C& vlb |G C#(P); *8@OY. b;*

-1(X&)

NO B. Interact 18S /f 8: nO $8 185 CY% *

-1 | *

defaultSQLTemplate 3m

API #b; kX v$Gv J: fl! gkR SQL [C4GL'TOY. b;*

CY% *

SQL [C4 L'

Interact | ANDO | ks vX | [AudienceLevelName] | SQL [C 4 L 8: nO $8B InteractG offersBySQL bI! gkGB O* LsG SQL u . [C4; $GUOY.

name 3m

L SQL u. [C4! RgOAB L'TOY. API #b!- L SQL [C 4; gkR ' GL VB 3mOB L';TBOJC@. offerBySQL 3. G k-D qO AN<: sZ! $GH L'z ?OQ L'; )b! gkO i )b! TBQ SQL kE AN<: sZG SQLL gkJ! /GOJC@. b;* x=

SQL 3m

L [C48N #bR SQL u.& wTUOY. SQL u.B f.Z

186 IBM Unica Interact: |.Z !Le Interact | ANDO | ks vX | [AudienceLevelName] | ANDO %L M -q: | [DataSource] L 8: nO $8 <.N _! Interact bI! JdQ WLm L'; $GR v V@ OY. ,|H bI; gk _N fl WLm L'8 $GUOY. ANDO %LM -q : |VB pg ks vX! kX }:GB b; &x %LM R:(%LM#L:sm T)M n2 ML l1x'! 1008N g| 8:Gn VBv! kQ $8& &xUOY. Ov8, L& v$OE* q0:-R v V@OY. L |V!B _! \N %LM R: ! kQ [C45 wTKOY. \N %LM -q:sm OB [C4; ,/Oi )b- 3mQ 8:3$; OaR v V@OY.

New category name 3m

(b; %LM#L: Wq!B gkR v x@OY.) $GOm VB %LM R: GL'TOY. )b- TBOB L': 0: ks vX! kX %LM R: g L!- m/X_ UOY. b;* x= CY% *

n2 X:. .Z-Ls5 ckKOY.

enabled 3m

TrueN 3$Gn VB fl, L %LM R: Interact:ZEL RgH ks v X! kX 0:-KOY. FalseN fl Interact!-B L ks vX! kX L %LM R:& gkOv J@OY. b;*

True CY% *

True | False

className 3m

(b; %LM#L: Wq!B gkR v x@OY.) IInteractProfileDataService& 8vOB %LM R: ,!:G O|Q L 'TOY. b;*

NO B. Interact 18S /f 8: nO $8 187 x=

CY% *

O|Q ,!: L'; &xOB .Z-TOY.

classPath 3m

(b; %LM#L: Wq!B gkR v x@OY.) L %LM R: 8v ,! :& NeOb 'Q fN& &xOB 1C{ 8:3$TOY. LM; }+O i wTOB @k ANW% -vG ,!: fN! b;{8N gkKOY. b;*

)b- F+1 *5 TBOv J8i wTOB @k ANW% -vG ,!: f N! %CGvB Jv8 b;{8N gkKOY. CY% *

,!: fN& &xOB .Z-TOY.

priority 3m

L ks vX ;N!- L %LM R:G l1x'TOY. " ks vX! k Q pg%LM R: gL!- m/Q *Ln_ UOY.(o, n2 %LM R: ! kX l1x'! 1008N 3$H fl Xgks vX ;! VBY% % LM R:B W n2 M5 100G l1x'& !z v x@OY.) b;*

b; %LM#L:B 100, gkZ $G %LM R:B 200L b;*TOY. CY% *

=v! FQ n2 $vs5 ckKOY.

Interact | offerserving

L 8: nO $8B O] P@ 8: nO $8& $GUOY.

b; &x P@; gk _N fl P@ 8v; 6$OAi pZN /fG 8: nO $ 8& gkOJC@.

optimizationType 3m

188 IBM Unica Interact: |.Z !Le optimizationType nO $8B Interact! @[ v$; vxRP@ #x; gkOBv )N& $GUOY. NoLearning8N 3$Oi Interact! P@; g kOv J@OY. BuiltInLearning8N 3$Q fl!B Interact! Interact N teH #LvH P@ #x; gkUOY. ExternalLearning8N 3$O i InteractB gkZ! &xQP@ #x; gkUOY. ExternalLearning ; 1COB fl externalLearningClass W externalLearningClassPath nO $8& $GX_ UOY. b;*

NoLearning CY% *

NoLearning | BuiltInLearning | ExternalLearning

segmentationMaxWaitTimeInMS 3m 18S -v! @[& ^b |! k-D CNw.! OaI 'nv kbOB V k C#(P.J)TOY. b;*

5000

treatmentCodePrefix 3m

3. Ze! L. _!GB "NNTOY. b;*

$GH b;*L x@OY.

Interact | offerserving | b; &x P@ 8:

L 8: nO $8B b; &x P@G %LM#L: 2b 3$; $GUOY.

P@ 8v; 6$OAi pZN /fG 8: nO $8& gkOJC@.

insertRawStatsIntervalInMinutes 3m

Interact P@ pbL P@:WL! WLm! u 9: `; pTOb |! k bOB C#(P)TOY. P@ pbL /f!- 3. _N %LM g! {s L C#; v$X_ UOY. b;*

NO B. Interact 18S /f 8: nO $8 189 5

aggregateStatsIntervalInMinutes 3m

Interact P@ pbL P@:WL! WLm! %LM& }hOB gL! kb OB C#(P)TOY. P@ pbL /f!- 3. _N %LM g! {s L C #; v$X_ UOY. b;*

15 CY% *

08Y + $v

Interact | offerserving | \N P@ 8:

L 8: nO $8B P@ API& gkO) 4 \N P@ pbG ,!: 3$; $GU OY.

class 3m

optimizationTypeL ExternalLearning8N 3$H fl externalLearningClass& \N P@ #xG ,!: L'8N 3$OJC@. b;*

$GH b;*L x@OY. !k:

L nO $8B optimizationTypeL ExternalLearning8N 3$H fl! 8 {kR v V@OY.

classPath 3m

optimizationTypeL ExternalLearning8N 3$H fl externalLearningClass& \N P@ #xG ,!: fNN 3$OJC@.

,!: fNB 18S /f -vG jar DO; |6X_ UOY. -v Wl; gk _Lgpg 18S -v! ?OQ Marketing Platform; gkOB fl pg -vG jar DO g;L 0:'!! Vn_ UOY. ,!: fNB 18 S /f -vG fN 8P b#(9& in, WindowsG

190 IBM Unica Interact: |.Z !Le L wTHp:d.B W<:Gv J@OY. 9& in, Unix C:[!- /path1/file1.jar:/path2/file2.jarTOY.

L ,!: fNB 1024Z L8Ln_ UOY. .jar DOG S: $G DO; g kO) Y% .jar DO; v$X- ,!: fN! .jar DOL O*8 %CGT R v V@OY. b;*

$GH b;*L x@OY. !k:

L nO $8B optimizationTypeL ExternalLearning8N 3$H fl! 8 {kR v V@OY.

Interact | offerserving | \N P@ 8: | E3/v %LM | [parameterName]

L 8: nO $8B \N P@ pbG E3/v& $GUOY.

value 3m

\N P@ pbG ,!:! JdQ E3/vG *TOY. b;*

$GH b;*L x@OY. 9&

\N P@ pb! Km.r X. @k ANW%L JdQ fl solverPaths B E3/v |V& }:Om value nO $8& @k ANW%! kQ fN N $GUOY.

Interact | -q:

L |VG 8: nO $8B AC W @d bO %LM& v}Om 18S /f C:[ WLm! L %LM& 8mOm 2B M! kQ kh& |.OB pg -q:G 3$ ; $GUOY.

externalLoaderStagingDirectory 3m L nO $8B %LM#L: Ne /?.

NO B. Interact 18S /f 8: nO $8 191 $GH b;*L x@OY. CY% *

Interact 3! p:d.G sk fN GB :WL! p:d.G}k fN. %LM#L: Ne /?.<& gkOB fl contactHist W responstHist |VG cacheType nO $8& \N Nu DON 3$X_ UOY.

Interact | -q: | contactHist

L |VG 8: nO $8B AC bO :WL! WLm! kQ %LM& v}OB - q:G 3$; $GUOY.

enableLog 3m

trueLi AC bO %LM 9Zy;'X %LM& v}OB -q:! gk KOY. falseN fl!B %LM! v}Gv J@OY. b;*

True CY% *

True | False

cacheType 3m

AC bO;'X v}H%LM! ^p.(^p. 3C) GB DO(\N N u DO)! 8|GBv )N& $GUOY. \N Nu DO: Interact& % LM#L: Nu /?.<& gkO5O 8:Q fl!8 gkR v V@OY. ^p. 3C& 1CQ fl 3C |V 3$; gkOJC@. \N Nu D O; 1COB fl!B fileCache |V 3$; gkOJC@. b;*

^p. 3C

CY% *

^p. 3C | \N Nu DO

Interact | -q: | contactHist | 3C

L |VG 8: nO $8B AC bO :WL! WLm! kQ %LM& v}OB - q:G 3C 3$; $GUOY.

192 IBM Unica Interact: |.Z !Le threshold 3m

flushCacheToDB -q:! %LM#L:! v}H AC bO %LM& 2b | G ){H 9Ze vTOY. b;*

100

insertPeriodInSecs 3m

%LM#L: 2b& -& G`OB #](J)TOY. b;*

3600

Interact | -q: | contactHist | fileCache

L |VG 8: nO $8B %LM#L: Nu /?.<& gk _N fl AC bO %LM& v}OB -q:G 3C 3$; $GUOY.

threshold 3m

flushCacheToDB -q:! %LM#L:! v}H AC bO %LM& 2b | G ){H 9Ze vTOY. b;*

100

insertPeriodInSecs 3m

%LM#L: 2b& -& G`OB #](J)TOY. b;*

3600

Interact | -q: | defaultedStats

L |VG 8: nO $8B s#[k v!! kQ b; .Z-L gkH =v! |Q kh& v}OB -q:G 3$; $GUOY.

NO B. Interact 18S /f 8: nO $8 193 enableLog 3m

trueLi s#[k v!! kQ b; .Z-L UACI_DefaultedStat WLm ! gkH =v! |Q kh& v}OB -q:! gkKOY. falseN fl !B b; .Z- kh! v}Gv J@OY.

IBM 8m& gk _L FOi %LM ]:GL JdOv J8GN L nO $ 8& falseN 3$R v V@OY. b;*

True CY% *

True | False

Interact | -q: | defaultedStats | 3C

L |VG 8: nO $8B s#[k v!! kQ b; .Z-L gkH =v! |Q kh& v}OB -q:G 3C 3$; $GUOY.

threshold 3m

flushCacheToDB -q:! %LM#L:! v}H b; .Z- kh& 2b | G ){H 9Ze vTOY. b;*

100

insertPeriodInSecs 3m

%LM#L: 2b& -& G`OB #](J)TOY. b;*

3600

Interact | -q: | eligOpsStats

L |VG 8: nO $8B {UQ @[! kQ kh& 2B -q:G 3$; $GU OY.

enableLog 3m

194 IBM Unica Interact: |.Z !Le trueLi {UQ @[! |Q kh& v}OB -q:! gkKOY. falseN fl!B {UQ @[ kh! v}Gv J@OY.

IBM 8m& gk _L FOi %LM ]:GL JdOv J8GN L nO $ 8& falseN 3$R v V@OY. b;*

True CY% *

True | False

Interact | -q: | eligOpsStats | 3C

L |VG 8: nO $8B {UQ @[ kh& v}OB -q:G 3C 3$; $G UOY.

threshold 3m

flushCacheToDB -q:! %LM#L:! v}H {UQ @[ kh& 2b | G ){H 9Ze vTOY. b;*

100

insertPeriodInSecs 3m

%LM#L: 2b& -& G`OB #](J)TOY. b;*

3600

Interact | -q: | eventActivity

L |VG 8: nO $8B L%. 0? kh& v}OB -q:G 3$; $GUO Y.

enableLog 3m

trueLi L%. 0? kh& v}OB -q:! gkKOY. falseN fl! B L%. kh! v}Gv J@OY.

NO B. Interact 18S /f 8: nO $8 195 IBM 8m& gk _L FOi %LM ]:GL JdOv J8GN L nO $ 8& falseN 3$R v V@OY. b;*

True CY% *

True | False

Interact | -q: | eventActivity | 3C

L |VG 8: nO $8B L%. 0? kh& v}OB -q:G 3C 3$; $G UOY.

threshold 3m

flushCacheToDB -q:! %LM#L:! v}H L%. 0? kh& 2b | G ){H 9Ze vTOY. b;*

100

insertPeriodInSecs 3m

%LM#L: 2b& -& G`OB #](J)TOY. b;*

3600

Interact | -q: | customLogger

L |VG 8: nO $8B WLm! 5 gkZ $G %LM& v}OB -q:G 3 $; $GUOY(UACICustomLoggerTableName L%. E3/v& gkOB L%.).

enableLog 3m

trueLi WLm! kQ gkZ $G NWbIL gkKOY. falseN fl !B UACICustomLoggerTableName L%. E3/v! {kGv J@OY. b;*

True CY% *

196 IBM Unica Interact: |.Z !Le True | False

Interact | -q: | customLogger | 3C

L |VG 8: nO $8B WLm! 5 gkZ $G %LM& v}OB -q:G 3 C 3$; $GUOY(UACICustomLoggerTableName L%. E3/v& gkOB L %.).

threshold 3m

flushCacheToDB -q:! %LM#L:! v}H gkZ $G %LM& 2b |G ){H 9Ze vTOY. b;*

100

insertPeriodInSecs 3m

%LM#L: 2b& -& G`OB #](J)TOY. b;*

3600

Interact | -q: | responseHist

L |VG 8: nO $8B @d bO :WL! WLm! 2B -q:G 3$; $G UOY.

enableLog 3m

trueLi @d bO :WL! WLm! 2B -q:! gkKOY. falseN f l!B @d bO :WL! WLm! %LM& 2v J@OY. @d bO :WL! WLm: ks vX! kQ responseHistoryTable n O $8N $GKOY. b;*: UACI_RHStagingTOY. b;*

True CY% *

True | False

NO B. Interact 18S /f 8: nO $8 197 cacheType 3m

3C! ^p. GB DO! 8|GBv )N& $GUOY. \N Nu DO : Interact& %LM#L: Nu /?.<& gkO5O 8:Q fl!8 gk R v V@OY.

^p. 3C& 1CQ fl 3C |V 3$; gkOJC@. \N Nu D O; 1COB fl!B fileCache |V 3$; gkOJC@. b;*

^p. 3C

CY% *

^p. 3C | \N Nu DO

Interact | -q: | responseHist | 3C

L |VG 8: nO $8B @d bO %LM& v}OB -q:G 3C 3$; $G UOY.

threshold 3m

flushCacheToDB -q:! %LM#L:! v}H @d bO %LM& 2b | G ){H 9Ze vTOY. b;*

100

insertPeriodInSecs 3m

%LM#L: 2b& -& G`OB #](J)TOY. b;*

3600

Interact | -q: | responseHist | fileCache

L |VG 8: nO $8B %LM#L: Nu /?.<& gk _N fl @d bO %LM& v}OB -q:G 3C 3$; $GUOY.

198 IBM Unica Interact: |.Z !Le threshold 3m

Interact! %LM#L:! 9Ze& 2b |G ){H 9Ze vTOY.

responseHist - ks vX! kQ responseHistoryTable nO $8N $ GH WLmTOY. b;*: UACI_RHStagingTOY. b;*

100

insertPeriodInSecs 3m

%LM#L: 2b& -& G`OB #](J)TOY. b;*

3600

Interact | -q: | crossSessionResponse

L |VG 8: nO $8B crossSessionResponse -q:M xsession AN<:GO ] 3$; $GUOY. Interact 3w

enableLog 3m

trueLi crossSessionResponse -q:! gkGm InteractB 3w

False

xsessionProcessIntervalInSecs 3m

xsession AN<:G G` #](J)TOY. L AN<:B 3w

180 CY% *

NO B. Interact 18S /f 8: nO $8 199 08Y + $v

purgeOrphanResponseThresholdInMinutes 3m

crossSessionResponse -q:! AC W @d bO WLmG AC! O!Ov JB @d; %COb |! kbOB C#(P)TOY. AC W @d bO WLmG@dLO!Ov J8i purgeOrphanResponseThresholdInMinutesP D InteractB xSessResponse :WL! WLmG %C -! -1 *8N @d; %CUOY. W/i gkZB v?8N L@d;O!C0E* h&R v V@OY. b;*

180

Interact | -q: | crossSessionResponse | 3C

L |VG 8: nO $8B 3w

threshold 3m

flushCacheToDB -q:! %LM#L:! v}H 3w

100

insertPeriodInSecs 3m

XSessResponse WLm! 25O -& G`OB #](J)TOY. b;*

3600

L =GG nO $8B 3w

200 IBM Unica Interact: |.Z !Le SQL 3m

L nO $8B Interact! C:[ }: SQL GB OverrideSQL nO $8! $GH gkZ $G SQL; gkOBv )N& $GUOY. b;*

C:[ }: SQL gk CY% *

C:[ }: SQL gk | SQL g$G

OverrideSQL 3m

AC W @d bO! 3. Ze& O!C0b 'X b; SQL mI; gkOv JB fl SQL GB :dne ANCz& )b! TBOJC@. SQLL C:[ }: SQL gk8N 3$H fl!B L *L +CKOY. b;* useStoredProcedure 3m

trueN 3$Oi AC W @d bO! 3. Ze& O!C0B :dne AN Cz! kQ |6! OverrideSQL! wTGn Vn_ UOY. falseN 3$OB fl!B OverrideSQLL SQL u.)_ UOY(gkH f l). b;*

false CY% *

true | false

Type 3m

18S /f WLmG UACI_TrackingType WLm! $GH ,|LVB TrackingCodeTypeTOY. UACI_TrackingType WLm; v$OB fl! F Oi Type: 1Ln_ UOY. b;*

NO B. Interact 18S /f 8: nO $8 201 CY% *

UACI_TrackingType WLm! $GH $v

L =GG nO $8B 3w

SQL 3m

L nO $8B Interact! C:[ }: SQL GB OverrideSQL nO $8! $GH gkZ $G SQL; gkOBv )N& $GUOY. b;*

C:[ }: SQL gk CY% *

C:[ }: SQL gk | SQL g$G

OverrideSQL 3m

AC W @d bO!@[ Ze& O!C0b 'X b; SQL mI; gkO v JB fl SQL GB :dne ANCz& )b! TBOJC@. SQLL C:[ }: SQL gk8N 3$H fl!B L *L +CKOY. b;*

useStoredProcedure 3m

trueN 3$Oi AC W @d bO!@[ Ze& O!C0B :dne AN Cz! kQ |6! OverrideSQL! wTGn Vn_ UOY.

falseN 3$OB fl!B OverrideSQLL SQL u.)_ UOY(gkH f l). b;*

false CY% *

true | false

202 IBM Unica Interact: |.Z !Le Type 3m

18S /f WLmG UACI_TrackingType WLm! $GH ,|LVB TrackingCodeTypeTOY. UACI_TrackingType WLm; v$OB fl! F Oi Type: 2)_ UOY. b;*

2 CY% *

UACI_TrackingType WLm! $GH $v

L =GG nO $8B 3w

Name 3m

L nO $8Bk< ZeGL'; $GUOY. 18S /f WLmG UACI_TrackingType WLm! VB L' *z O!X_ UOY. b;*

OverrideSQL 3m

@[ Ze* 3. ZeN AC W @d bO! k< Ze& O!C3 SQL m I GB :dne ANCzTOY. b;*

useStoredProcedure 3m

trueN 3$Oi AC W @d bO! k< Ze& O!C0B :dne AN Cz! kQ |6! OverrideSQL! wTGn Vn_ UOY. falseN 3$OB fl!B OverrideSQLL SQL u.)_ UOY(gkH f l). b;*

false

NO B. Interact 18S /f 8: nO $8 203 CY% *

true | false

Type 3m

18S /f WLmG UACI_TrackingType WLm! $GH ,|LVB TrackingCodeTypeTOY. b;*

3 CY% *

UACI_TrackingType WLm! $GH $v

Interact | -q: | threadManagement | contactAndResponseHist

L |VG 8: nO $8B AC W @d bO :WL! WLm! kQ %LM& v} OB -q:G :9e |. 3$; $GUOY.

corePoolSize 3m

AC W @d bO %LM v};'X.! 8|R :9e vTOY(/^ s B5 wT). b;*

maxPoolSize 3m

AC W @d bO %LM v};'X.! 8|R :9eG Vk vTOY. b;*

keepAliveTimeSecs 3m

:9e v! Zn8Y + fl LB AC W @d bO %LM v};'Q J z /^ :9e! >a |! u [w; kbR Vk C#TOY. b;*

204 IBM Unica Interact: |.Z !Le queueCapacity 3m

AC W @d bO %LM v};'Q :9e .! gkGBkb-G )bT OY. b;*

1000

termWaitSecs 3m

18S -v >a C LB -q::9e! AC W @d bO %LM v}; OaR 'nv kbR C#(J)TOY. b;*

Interact | -q: | threadManagement | allOtherServices

L |VG 8: nO $8B @[ Z] kh, L%. 0? kh, b; .Z- gk k h, WLm %LM! kQ gkZ $G NW& v}OB -q:G :9e |. 3$; $GUOY.

corePoolSize 3m

@[ Z] kh, L%. 0? kh, b; .Z- gk kh, WLm %LM! kQ gkZ $G NW& v}OB -q:G, .! 8|R :9e vTOY(/ ^ sB5 wT). b;*

maxPoolSize 3m

@[ Z] kh, L%. 0? kh, b; .Z- gk kh, WLm %LM! kQ gkZ $G NW& v}OB -q:G, .! 8|R Vk :9e vTO Y. b;*

NO B. Interact 18S /f 8: nO $8 205 keepAliveTimeSecs 3m

:9e v! Zn8Y + fl LB @[ Z] kh, L%. 0? kh, b; .Z- gk kh, WLm %LM! kQ gkZ $G NW& v}OB -q: G JzH /^ :9e! >a |! u [w; kbOB Vk C#TOY. b;*

queueCapacity 3m

@[ Z] kh, L%. 0? kh, b; .Z- gk kh, WLm %LM! kQ gkZ $G NW& v}OB -q:G :9e .! gkGBkb-G ) bTOY. b;*

1000

termWaitSecs 3m

18S -v >a C LB @[ Z] kh, L%. 0? kh, b; .Z- g k kh, WLm %LM! kQ gkZ $G NW& v}OB -q:G -q: :9e! OaI 'nv kbOB C#(J)TOY. b;*

Interact | -q: | threadManagement | flushCacheToDB

L |VG 8: nO $8B 3CG v}H%LM& 18S /f %LM#L: WLm ! 2B :9eG :9e |. 3$; $GUOY.

corePoolSize 3m

3CH%LM& %LM zeR! 2B 9`H :9eG .! 8|R :9e v TOY. b;*

206 IBM Unica Interact: |.Z !Le maxPoolSize 3m

3CH%LM& %LM zeR! 2B 9`H :9eG .! 8|R :9eG Vk vTOY. b;*

keepAliveTimeSecs 3m

:9e v! Zn8Y + fl LB 3CH%LM& %LM zeR! 2B 9 `H :9eG Jz /^ :9e! >a | u [w; kbOB Vk C#TO Y. b;*

queueCapacity 3m 3CH%LM& %LM zeR! 2B 9`H :9eG :9e .! gkGB kb-G )bTOY. b;*

1000

termWaitSecs 3m 18S -v >a C LB 3CH%LM& %LM zeR! 2B 9`H :9 eG -q::9e! OaI 'nv kbR C#(J)TOY. b;*

Interact | sessionManagement

L 8: nO $8 <.B 18S

cacheType 3m

18S -vG 3C "Y /|; $GUOY.

NO B. Interact 18S /f 8: nO $8 207 b;*

CY% *

hw | v*

maxNumberOfSessions 3m

n@ Q C!! 3C! 8/GB 18S

999999999 CY% *

08Y + $v

multicastIPAddress 3m

cacheTypeL hwLi hwH 3C! gkH IP VR& TBOJC@. multicastPort5 $GX_ UOY. cacheTypeL v*N fl!B multicastIPAddress& $GGv J: $N Q v V@OY. b;*

230.0.0.1 CY% *

CY% IP VR

multicastPort 3m

cacheTypeL hwLi hwH 3C! gkH w. x#& TBOJC@. multicastIPAddress5 $GX_ UOY. cacheTypeL v*N fl!B multicastPort& $GGv J: $N Q v V@OY. b;*

6363

208 IBM Unica Interact: |.Z !Le CY% *

1024 – 49151 sessionTimeoutInSecs 3m

aUOY. b;*

300 CY% *

08Y + $v

NO B. Interact 18S /f 8: nO $8 209 210 IBM Unica Interact: |.Z !Le NO C. Interact pZN /f 8: nO $8

L =G!-B Interact pZN /f! kQ pg 8: nO $8& 3mUOY.

Campaign | partitions | partition[n] | reports

L 8: nO $8B 8m-G zu& $GUOY.

offerAnalysisTabCachedFolder 3m

offerAnalysisTabCachedFolder nO $8B =v PR"!- P. 5)& ,/Oi %CGB P. G! *-Gn VB v:.H(.eH) @[ 8m-G : e; wTQ zuG'!& v$UOY. XPath %b}; gkO) fN! v$ KOY. b;*

/content/folder[@name='Affinium Campaign - Object Specific Reports']/folder[@name='offer']/folder[@name='cached']

segmentAnalysisTabOnDemandFolder 3m

segmentAnalysisTabOnDemandFolder nO $8B

/content/folder[@name='Affinium Campaign - Object Specific Reports']/folder[@name='segment']/folder[@name='cached']

offerAnalysisTabOnDemandFolder 3m

offerAnalysisTabOnDemandFolder nO $8B @[G P. G! *-H @ [ 8m-& wTQ zuG'!& v$UOY. XPath %b}; gkO) fN ! v$KOY. b;*

/content/folder[@name='Affinium Campaign - Object Specific Reports']/folder[@name='offer']

segmentAnalysisTabCachedFolder nO $8B =v PR"!- P. 5) & ,/Oi %CGB P. G! *-Gn VB v:.H(.eH)

/content/folder[@name='Affinium Campaign - Object Specific Reports']/folder[@name='segment']

analysisSectionFolder 3m

analysisSectionFolder nO $8B 8m- ggLzeH g.zuG' !& v$UOY. XPath %b}; gkO) fN! v$KOY. b;*

/content/folder[@name='Affinium Campaign']

campaignAnalysisTabOnDemandFolder 3m

campaignAnalysisTabOnDemandFolder nO $8B 7dNG P. G! * -H 7dN 8m-& wTQ zuG'!& v$UOY. XPath %b}; gk O) fN! v$KOY. b;*

/content/folder[@name='Affinium Campaign - Object Specific Reports']/folder[@name='campaign']

campaignAnalysisTabCachedFolder 3m

campaignAnalysisTabCachedFolder nO $8B =v PR"!- P. 5 )& ,/Oi %CGB P. G! *-Gn VB v:.H(.eH) 7dN 8 m-G :e; wTQ zuG'!& v$UOY. XPath %b}; gkO) f N! v$KOY. b;*

/content/folder[@name='Affinium Campaign - Object Specific Reports']/folder[@name='campaign']/folder[@name='cached']

212 IBM Unica Interact: |.Z !Le campaignAnalysisTabEmessageOnDemandFolder 3m

campaignAnalysisTabEmessageOnDemandFolder nO $8B 7dNG P. G! *-H eMessage 8m-& wTQ zuG'!& v$UOY. XPath % b}; gkO) fN! v$KOY. b;*

/content/folder[@name='Affinium Campaign']/folder[@name='eMessage Reports']

campaignAnalysisTabInteractOnDemandFolder 3m

Interact 8m-G 8m--v zu .Z-TOY. b;*

/content/folder[@name='Affinium Campaign']/folder[@name='Interact Reports'] !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

interactiveChannelAnalysisTabOnDemandFolder 3m

k-D $N P. G 8m-G 8m--v zu .Z-TOY. b;*

/content/folder[@name='Affinium Campaign - Object Specific Reports']/ folder[@name='interactive channel'] !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

Campaign | partitions | partition[n] | Interact | contactAndResponseHistTracking

L 8: nO $8B Interact AC W @d bO pbG 3$; $GUOY.

isEnabled 3m

NO C. Interact pZN /f 8: nO $8 213 9N 3$Oi Interact 18SG :WL! WLm!- Campaign AC W @ d bO WLmN Interact AC W @d bO; 9gOB Interact AC W @ d bO pbL 3$KOY. interactInstalled nO $85 9N 3$X_ UOY. b;*

FOd

CY% *

9 | FOd !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

runOnceADay 3m

AC W @d bO ETL; Og! Q x G`Rv )N& v$UOY. L nO $8& 9N 3$Oi preferredStartTime W preferredEndTime! v$ Gn VB 9`H #] ?H ETLL G`KOY. ETL; GÒB % 24C#L QT RdGn Y= /G C[ C#; u# f l!B Xg O; GJYm W Y= / 9`H C#! G`KOY. 9& in, ETLL 1AM - 3AM gL! GÒ5O 8:Gn Vm AN<:! ydO 1AM! C[Gn -dO 2AM!OaGi, x! -dO 1AM8N 9`H Y = G`; GJYm vdO 1AM! Y= ETLL C[KOY. ETL 9`:O$ }` C# /f; 3mOv J@OY. 9& in, ETLL 1AM - 3AM gL! GÒ5O 9`H fl DST /fL _}Oi 12AM GB 2AM! GÌ v V@OY. b;*

FOd

!k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

processSleepIntervalInMinutes 3m

Interact 18S :WL! WLm!- Campaign AC W @d bO WLmN %LM& 9gOB ?H Interact AC W @d bO pbL kbOB C#(P) TOY. b;*

214 IBM Unica Interact: |.Z !Le 60 CY% *

08Y + $v !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY. preferredStartTime 3m

OO ETL AN<:& C[R 1#OB C#TOY. L nO $8B preferredEndTime nO $8M T2 gkGn ETL; G`R 1#OB C# #]; 3 $ U OY. ETLL v$H C ##]_ ! C [ G g maxJDBCFetchBatchSize& gkO) v$Q Vk vG 9Ze& 3.UOY. |D: 12C# Ch& gkQ HH:mm:ss AM GB PMTOY. b;*

12:00:00 AM !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY. preferredEndTime 3m

OO ETL AN<:& OaR 1#OB C#TOY. L nO $8B preferredStartTime nO $8M T2 gkGn ETL; G`R 1#OB C# #]; 3 $ U OY. ETLL v$H C ##]_ ! C [ G g maxJDBCFetchBatchSize& gkO) v$Q Vk vG 9Ze& 3.UOY. |D: 12C# Ch& gkQ HH:mm:ss AM GB PMTOY. b;*

2:00:00 AM !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY. purgeOrphanResponseThresholdInMinutes 3m

Xg ACL xB @dL &EI 'nv Interact AC W @d bO pbL k bOB C#(P)TOY. AC Nk xL@d; NkOv J5O UOY. b;*

NO C. Interact pZN /f 8: nO $8 215 180 CY% *

08Y + $v !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

maxJDBCInsertBatchSize 3m

u.& ?TOb | JDBC O}3.G Vk 9Ze vTOY. L vB Interact @d W bO pbL Q ]9!- 3.OB Vk 9Ze v! FUOY. " ] 9 _ Interact AC W @d bO pb: :WL! WLm!- gk !IQ p g 9Ze& 3.UOY. Ov8 L pg 9ZeB maxJDBCInsertSize ;) N PRKOY. b;*

1000 CY% *

08Y + $v !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

maxJDBCFetchBatchSize 3m

:WL! %LM#L:!- d!R JDBC O}3.G Vk 9Ze vTOY. A C W @d bO pbG :I 6$;'X L *; CA_ R v V@OY. 9& in, 2508 AC bO9Ze& Og! 3.OAi maxJDBCFetchBatchSize& 2.5M8Y + vN 3$X_ OgG pg 9Ze ! 3.KOY. W1 Y= maxJDBCFetchChunkSize W maxJDBCInsertBatchSize& 8Y [ : *8N 3$R v V@OY(L 9&!-B "" 50,000 W 10,0008N). Y = /GON 9Ze5 3.I v Vv8 Y= /nv 8/KOY. b;*

1000 CY% *

08Y + $v

216 IBM Unica Interact: |.Z !Le maxJDBCFetchChunkSize 3m

ETL(_b, //, Ne) _ P: %LM JDBC ;))bG Vk vTOY. O N fl pT )b8Y + ;))b! ETL AN<:G S5& 31R v V @OY. b;*

1000 CY% *

08Y + $v deleteProcessedRecords 3m

AC bO W @d bO9Ze& 3.Q D 8/Rv )N& v$UOY. b;* 9 completionNotificationScript 3m

ETLL OaI ' G`R :)3.G}k fN& v$UOY. :)3.& v $Oi W 3GNv o, C[ C#, >a C#, 3.Q Q CH 9Ze v, 3 .Q Q RH 9Ze v! Oa xv :)3.N |^KOY. C[ C#z >a C#: 1970 LDG fzH P.J v& *8;B }Z *TOY. b;* x= fetchSize 3m

:WL! WLm!- 9Ze& KvR ' JDBC fetchSize& 3$O5O UO Y.

/w Oracle %LM#L:!-B JDBC!"W.v) sne.36Y KvX _ OB 9Ze vN 3$; 6$OJC@. 100K! QBkTp O}3.G f l!B 10000; C5X8JC@. )b! J+ + *; gkOi ^p. gk .!5b; L!m rB LfL gROGN )T .&! Gv JBYi J+ + *; gkOv J5O VGOJC@. b;*

NO C. Interact pZN /f 8: nO $8 217 x=

L 8: nO $8B Interact AC W @d bO pbG %LM R:& $GUOY.

jndiName 3m

systemTablesDataSource nO $8& gkO) Interact 18S WLmG@ k ANW% -v(Websphere GB WebLogic)! $GH JNDI(Java Naming and Directory Interface) %LM R:& D0OJC@. Interact 18S %LM#L:B aci_runtime W aci_populate_runtime dll :)3.N $vx %LM#L:Lg 9& in, )/ WLm _ Y= UACI_CHOfferAttrib W UACI_DefaultedStat WLm; wTUOY. b;*

$GH b;*L x@OY. !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

databaseType 3m

Interact 18S %LM R:G %LM#L: /|TOY. b;*

SQLServer CY% *

SQLServer | Oracle | DB2 !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

schemaName 3m

AC W @d bO pb :WL! WLm; wTQ :06GL'TOY. LL ': 18S /f WLmGL'z ?OX_ UOY. :06& $GRJdB x@OY.

218 IBM Unica Interact: |.Z !Le b;*

$GH b;*L x@OY.

L 8: nO $8B 8m GB P@;'X 'AC'8N JNOB 7dNG AC /|; $GUOY.

contacted 3m

@[ ACG Campaign C:[WLm!- UA_DtlContactHist WLmG ContactStatusID -! RgH *TOY. L *: UA_ContactStatus WL mG CY% WqLn_ UOY. AC /| _!! kQ

2 CY% *

08Y + $v !k:

L nO $8B Interact& 3!Q fl!8 {kR v V@OY.

L 8: nO $8B 8m W P@! kQ vtGB ENG@d; $GUOY.

accept 3m

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<%@ page contentType="text/html; charset=UTF-8" language="java" %> <%@ page import="java.net.URL, java.net.URLConnection, java.io.InputStreamReader, java.io.BufferedReader, com.unicacorp.interact.api.*, com.unicacorp.interact.api.jsoverhttp.*, org.apache.commons.json.JSONObject, org.apache.commons.json.JSONArray" %>
<%
/********************************************************************************* * This sample jsp program demonstrates integration of Interact and IntelligentOffer. * * When the URL for this jsp is accessed via a browser. the logic will call Interact * to fetch an Offer. Based on the categoryID associated to the offer, the logic * will call IntelligentOffer to fetch recommended products. The offer and products * will be displayed. * To toggle the customerId in order to demonstrate different offers, one can simply * append cid= to the URL of this JSP. * * Prerequisites to understand this demo: * 1) familiarity of Interact and its java API * 2) familiarity of IntelligentOffer and its RestAPI * 3) some basic web background ( html, css, javascript) to mark up a web page * 4) Technology used to generate a web page (for this demo, we use JSP executed on the server side) * * * Steps to get this demo to work: * 1) set up an Interact runtime environment that can serve up offers with the following * offer attributes: * ImageURL : url that links to the image of the offer * ClickThruURL : url that links to the landing page of the offer * CategoryID : IntelligentOffer category id associated to the offer * NOTE: alternate names for the attributes may be used as long as the references to those * attributes in this jsp are modified to match. * 2) Obtain a valid REST API URL to the Intelligent Offer environment * 3) Embed this JSP within a Java web application * 4) Make sure interact_client.jar is in the WEB-INF/lib directory (communication with Interact) * 5) Make sure JSON4J_Apache.jar (from interact install) is in the * WEB-INF/lib directory (communication with IO) * 6) set the environment specific properties in the next two sections **********************************************************************************/
/********************************************************************************* * *****************CHANGE THESE SETTINGS TO REFLECT YOUR ENV******************** * Set your Interact environment specific properties here... **********************************************************************************/
final String sessionId="123"; final String interactiveChannel = "SampleIO"; final String audienceLevel = "Customer"; final String audienceColumnName="CustomerID"; final String ip="ip1";
NO E. Interact W Intelligent Offer kU &0 GegW 269 int customerId=1; final String interactURL="http://localhost:7011/interact/servlet/InteractJSService"; final boolean debug=true; final boolean relyOnExistingSession=true;
/********************************************************************************* *****************CHANGE THESE SETTINGS TO REFLECT YOUR ENV******************** * Set your Intelligent Offers environment specific properties here... **********************************************************************************/
final String ioURL="http://recs.coremetrics.com/iorequest/restapi"; final String zoneID="ProdRZ1"; final String cID="90007517";
/********************************************************************************* ********************************************************************************/
StringBuilder interactErrorMsg = new StringBuilder(); StringBuilder intelligentOfferErrorMsg = new StringBuilder();
// get the customerID if passed in as a parameter String cid = request.getParameter("cid"); if(cid != null) { customerId = Integer.parseInt(cid); }
// call Interact to get offer Offer offer=getInteractOffer(interactURL,sessionId,interactiveChannel,audienceLevel, audienceColumnName,ip,customerId,debug,relyOnExistingSession,interactErrorMsg);
// get specific attributes from the offer (img url, clickthru url, & category id) String offerImgURL=null; String offerClickThru=null; String categoryId="";
if(offer != null) { for(NameValuePair offerAttribute : offer.getAdditionalAttributes()) { if(offerAttribute.getName().equalsIgnoreCase("ImageURL")) { offerImgURL=offerAttribute.getValueAsString(); } else if(offerAttribute.getName().equalsIgnoreCase("ClickThruURL")) { offerClickThru=offerAttribute.getValueAsString(); } else if(offerAttribute.getName().equalsIgnoreCase("CategoryID")) { categoryId=offerAttribute.getValueAsString(); } } }
// call IO to get products JSONObject products=getProductsFromIntelligentOffer(ioURL, cID, zoneID, categoryId, intelligentOfferErrorMsg);
%>
My Favorite Store
Welcome To My Store Mr/Mrs. <%=customerId %>

<% if(offer != null) { %>

" height="170" width="695" border="0">

<%}else{%> No offer available..

<%=interactErrorMsg.toString() %> <%}%>
<% if(products != null) { %>

<% JSONArray recs = products.getJSONObject("io").getJSONArray("recs"); if(recs != null) { for(int x=0;x< recs.length();x++) { JSONObject rec = recs.getJSONObject(x); if(rec.getString("Product Page") != null &&
NO E. Interact W Intelligent Offer kU &0 GegW 271 rec.getString("Product Page").trim().length()>0) { %>
" title="<%=rec.getString("Product Name") %>"> " width="166" height="148" border="0" /> <%=rec.getString("Product Name") %>
<% } } } %>

<%}else{%>

No products available...

<%=intelligentOfferErrorMsg.toString() %>
<%}%>

<%! /********************************************************************************* * The following are convenience functions that will fetch from Interact and * Intelligent Offer **********************************************************************************/
/********************************************************************************* * Call IntelligentOffer to retrieve recommended products **********************************************************************************/ private JSONObject getProductsFromIntelligentOffer(String ioURL, String cID, String zoneID, String categoryID, StringBuilder intelligentOfferErrorMsg) {
try {
ioURL += "?cm_cid="+cID+"&cm_zoneid="+zoneID+"&cm_targetid="+categoryID; System.out.println("CoreMetrics URL:"+ioURL); URL url = new java.net.URL(ioURL);
URLConnection conn = url.openConnection();
InputStreamReader inReader = new InputStreamReader(conn.getInputStream()); BufferedReader in = new BufferedReader(inReader);
StringBuilder response = new StringBuilder();
while(in.ready()) { response.append(in.readLine()); }
in.close();
intelligentOfferErrorMsg.append(response.toString());
System.out.println("CoreMetrics:"+response.toString());
if(response.length()==0) return null;
return new JSONObject(response.toString()); } catch(Exception e)
272 IBM Unica Interact: |.Z !Le { intelligentOfferErrorMsg.append(e.getMessage()); e.printStackTrace(); }
return null;
}
/********************************************************************************* * Call Interact to retrieve offer **********************************************************************************/ private Offer getInteractOffer(String interactURL,String sessionId,String interactiveChannel, String audienceLevel, String audienceColumnName,String ip, int customerId,boolean debug, boolean relyOnExistingSession, StringBuilder interactErrorMsg) { try { InteractAPI api = InteractAPI.getInstance(interactURL); NameValuePairImpl custId = new NameValuePairImpl(); custId.setName(audienceColumnName); custId.setValueAsNumeric(Double.valueOf(customerId)); custId.setValueDataType(NameValuePair.DATA_TYPE_NUMERIC); NameValuePairImpl[] audienceId = { custId };
// call startSession Response response = api.startSession(sessionId, relyOnExistingSession, debug, interactiveChannel, audienceId, audienceLevel, null);
if(response.getStatusCode() == Response.STATUS_ERROR) { printDetailMessageOfWarningOrError("startSession",response, interactErrorMsg); }
// call getOffers response = api.getOffers(sessionId, ip, 1); if(response == null || response.getStatusCode() == Response.STATUS_ERROR) { printDetailMessageOfWarningOrError("getOffers",response, interactErrorMsg); }
OfferList offerList=response.getOfferList();
if(offerList != null && offerList.getRecommendedOffers() != null) { return offerList.getRecommendedOffers()[0]; } } catch(Exception e) { interactErrorMsg.append(e.getMessage()); e.printStackTrace(); } return null; }
private void printDetailMessageOfWarningOrError(String command, Response response, StringBuilder interactErrorMsg) { StringBuilder sb = new StringBuilder(); sb.append("Calling "+command).append("
"); AdvisoryMessage[] messages = response.getAdvisoryMessages();
for(AdvisoryMessage msg : messages) { sb.append(msg.getMessage()).append(":"); sb.append(msg.getDetailMessage()); sb.append("
"); } interactErrorMsg.append(sb.toString()); } %>
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