Cessnock Signage Strategy
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Cessnock Signage Strategy PREPARED BY: MOIR LANDSCAPE ARCHITECTURE | FOR: CESSNOCK COUNCIL | REVISION D | JOB 1002 | APRIL 2015 CONTENTS 1. BACKGROUND 2. CONTEXT 3. ANALYSIS 4. SIGNAGE STRATEGY 5. IMPLEMENTATION 1.1 Introduction 2.1 Regional Context 3.1 Road Hierarchy 4.1 Principles of Good Signage 5.1 Implementation Program 1.2 Project Objectives 2.2 The Hunter Region 3.2 Access Points 4.2 Pictograms 5.2 Placement Principles 2.3 Cessnock LGA 3.3 Towns Signage Family 5.3 Maintenance 1.3 Report Overview & Structure 4.3 3.4 Key Tourist Points 4.4 Themes and Inspiration 5.4 Installation Recommendations 1.4 Literature Review 3.5 Vineyards District 4.5 Gateway Signs 1.5 Existing Planning Framework 4.6 Suburb Entry Signs 1.6 Australian Standards 4.7 Street Signs 1.7 TASAC 4.8 Community Facility Entry Signs 1.8 Signage Strategy Process 4.9 Community Facility Information 1.9 Stakeholder and Community Sign Involvement 4.10 Town Centre Information Sign 4.11 Walkway/Cycleway Sign MOIR LANDSCAPE ARCHITECTURE | CESSNOCK LGA SIGNAGE STRATEGY | DRAFT VERSION Page 2 CONTENTS 5. IMPLEMENTATION 1 2 3 4 5 BACKGROUND CONTEXT ANALYSIS SIGNAGE STRATEGY IMPLEMENTATION 1.1 Introduction 1.2 Project Objectives 1.3 Report Overview & Structure 1.4 Literature Review 1.5 Existing Planning Framework 1.6 Australian Standards 1.7 TASAC 1.8 Signage Strategy Process 1.9 Stakeholder and Community Involvement Page 3 PROJECT BACKGROUND INTRODUCTION 1 1.1 Introduction 1.3 Report Overview & Structure Signage is a powerful tool for communities to develop a strong brand for INTRODUCTION The first section of this Strategy provides an overview of the project, its their region, create a positive first impression for visitors, provide important BACKGROUND objectives and development processes. information about an area and aid navigation and way-finding.The Hunter Valley PROJECT OBJECTIVES Wine Country Strategy was adopted by Cessnock City Council on 18th February BACKGROUND DOCUMENTS 2015 1 PROJECT PROCESS This Signage Strategy has been developed by Moir Landscape Architecture STAKEHOLDER INVOLVEMENT (MLA) for Cessnock City Council to provide guidance on the planning, design and installation of signage in the Cessnock Local Government Area (LGA). It is REGIONAL CONTEXT Part two outlines the context of the study area including a contextual intended to facilitate the development of well designed and positioned signage CONTEXT overview of the Cessnock LGA in relation to surrounding regions. that reflect the values of the region and communicates a strong brand identity. STUDY AREA Legible and consistent signage plays an important role in the streetscape and can improve peoples understanding and experience of their environment. A 2 hierarchy of signage has been developed to inform and direct pedestrians and motorists around the Cessnock Local Government Area. REVIEW OF EXISTING SIGNAGE Analysis of the region was undertaken through a number of site visits, The physical signs presented in this Strategy are just one tool which people use ANALYSIS desktop investigation and consultation with Council staff. This analysis to navigate and are a component of a broader wayfinding system which includes CESSNOCK LGA FEATURES was used to identify opportunities and constraints and assisted in guiding websites and phone apps, printed maps, marketing material and vehicle GPS the concept development process. systems. 3 This Strategy is to be read in conjunction with the Hunter Valley Wine Country Signage Strategy which deals specifically with tourism signage for the wine PRINCIPLES OF GOOD SIGNAGE region. The Hunter Valley Wine Country Signage Strategy is a joint project SIGNAGE STRATEGY Section four outlines the family of new signs that are proposed for the between Cessnock City Council and Singleton Council. Cessnock LGA. The proposed signs utilise an appropriate and consistent SIGNAGE FAMILY visual communication system to convey messages quickly and effectively. 1.2 Project Objectives SIGNAGE TYPES The signs reflect the character of Cessnock LGA and provide a unified approach to design elements in terms of materials, appearance, graphics and colours. The main objective of this Signage Strategy is to guide well designed and 4 positioned signs to improve vehicular and pedestrian wayfinding throughout Cessnock Local Government Area and enhance the image and branding of Cessnock. Specific objectives include: IMPLEMENTATION PLACEMENT PRINCIPLES Part five provides recommendations on the installation of the new signs including the removal and upgrade of existing signs, priorities for the REMOVAL AND UPGRADE PROGRAM • Improve wayfinding to destinations within Cessnock LGA. installation of new signs, placement principles and ongoing maintenance MAINTENANCE • Ensure that signage is compatible with the desired visual character of recommendations. Cessnock LGA. 5 INSTALLATION RECOMMENDATIONS • Ensure signage is installed in suitable locations. • Ensure signage is of a high quality, design and finish. MOIR LANDSCAPE ARCHITECTURE | CESSNOCK LGA SIGNAGE STRATEGY Page 4 PROJECT BACKGROUND BACKGROUND DOCUMENTS 1 1.4 Literature Review 1.5 Existing Planning Framework 1.5.4 CESSNOCK CITY COUNCIL VINEYARDS DISTRICT SIGNAGE The following documents have been reviewed as part of the preparation of 1.5.1 STATE ENVIRONMENTAL PLANNING POLICY NO. 64 - ADVERTISING SYSTEM POLICY the Cessnock LGA Signage Strategy and the information contained in these AND SIGNAGE (SEPP64) Cessnock City Councils Vineyards District Signage System Policy is a guide documents has been taken into consideration in the development of the Signage SEPP64 has been prepared under the Environmental Planning and Assessment to the design, materials and siting of advertising structures and signs in Strategy. Act 1979 (The EP&A Act) to introduce comprehensive provisions to ensure that the Vineyards district which extends across both Cessnock and Singleton outdoor signage is well located. It applies to all types of signs and advertisments Council areas. The Policy defines the components of the existing Vineyards • State Environmental Planning Policy No. 64 - Advertising and Signage that advertise or promote goods services or events and any structure or vessel that signage system and is intended to achieve an appropriate style and standard (SEPP 64) is used for the display of signage that is permitted under another environmental of signage for the Vineyards District. • Tourist Signposting Manual, Roads and Maritime Services and Destination planning instrument and is visible from a public place or reserve. It does not NSW include signage that is ‘exempt development’ under another environmental 1.6 Australian Standards • Cessnock City Council Local Environment Plan 2011 planning instrument or traffic signs. It applies to the whole of the state of NSW. Design and installation of outdoor road signage is to be in accordance with • Cessnock City Council Development Control Plan 2010 1.5.2 CESSNOCK CITY COUNCIL LEP 2011 relevant Australian Standards including: • Cessnock 2023 Community Strategic Plan The Cessnock Local Environment Plan 2011 (LEP 2011) is a legal instrument • Cessnock CBD Masterplan, Sept/Oct 2012 that imposes standards to control development. AS1742 - 2010 Manual of Uniform Traffic Control Devices Set • Sustainable Cessnock - Cessnock CBD Business and Marketing Plan, AS1743 - 2001 Road Signs - Specifications August 2009 The Cessnock City Council LEP 2011 defines signage types which are exempt AS2890 - 2009 - Parking Facilities Set • Cessnock Chamber of Commerce Business Plan, 2011-2012 from Council’s consent under ‘Schedule 2 Exempt Development’ of the LEP. Branxton Urban Design Framework, Andrews Neil Urban Design Group Exempt development may be carried out without the need for development 1.7 TASAC 2010 consent under the Environmental Planning and Assessment Act 1979 (the EP&A Act). • Hunter Valley Wine Country Tourism Business Plan, 2011-2012 Tourist signposting for installation on State Roads in NSW is assessed by • Vineyards District Community Vision Community Consultation Report the Tourist Attraction Signposting Assessment Committee (TASAC). TASAC The LEP 2011 covers private and commercial signs, including temporary signs is represented by Roads and Maritime Services (RMS), Tourism NSW and the • Cessnock Social and Cultural Plan for special events and political advertising. • Draft Cessnock City Economic Profile, Strategy and Action Plan 2013 -2018 NSW regional tourism organisations. • Hunter Visitor Economy Draft Destination Management Plan, July 2013 1.5.3 CESSNOCK CITY COUNCIL DCP 2010 Cessnock City Council’s Development Control Plan (2010) contains two sections TASAC has overall responsibility for the planning and implementation of that specifically relate to outdoor signage. tourist signposting systems and aims to ensure that adequate, consistent signposting is provided to visitors within the framework of a total statewide Part D5 contains guidelines on outdoor signage applicable to the construction, tourist information system. erection, placement, alteration, illumination, relocation, attachment, painting or repainting of all existing and proposed advertising structures that are visible or likely to be visible from any public place, public road or adjoining property whether Cessnock City Council Vineyard District Signage System Policy Policy Owner: Economic Development Manager fixed or mobile. It applies to all areas covered by the DCP and includes including Relevant Legislation: Not Applicable CESSNOCK Related Policy: Not