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Broadcastinglaug 31 the News Magazine of the Fifth Estate Vol Me new troika that wiE rise and fall with NBC Me upheavals that census caused in TV markets BroadcastinglAug 31 The News Magazine of the Fifth Estate Vol. 101 No. 9 50th Year 1981 The world according '1 s5 Gaylord. sv AS , 4ok77.1.:, PT =0 Who knows Houston and Dallas like a wealthy Texas oilman? Who knows New Orleans like a Creole connoisseur. And who knows as much about the blue skies over Seattle as a native Washingtonian? Gaylord, of course. Because we know our markets like the proud people who live there. Nine markets in all. From the Pacific BB Northwest to the sunny Southeast. That's the world of Gaylord. And were ready to work with you. The First Gaylord Broadcasting Company Years Of Broadcasting 1978 PAGE 45 3 oan Sound. GOOF A MOO ugh FE? Ronald Burgoyne: The Harris 9000 System is an asset to any station." C KLW-FM broadcasts in the highly Harris 9000 Program Automation are competitive Detroit market. Program provided by a host of features, in- Director Ronald Burgoyne believes cluding ability to provide voice track- that the Harris 9000 Program Auto- ing; voice-over; time announce and mation System is an essential ele- back-timing; real-time program up- ment in programming strategy: date for news, weather, EBS, con- tests, and more. "I am extremely pleased with the Harris 9000 System. Our sound is For more information, contact Harris much smoother and more consis- Corporation, Broadcast Products tent. The flexibility and reliable op- Division, P. 0. Box 4290, Quincy, eration in all areas is astounding. Illinois 62301. 217/222-8200. The Harris Multi - filer"" System, per- mitting unlimited format variations, is of extreme importance to me in pro- gramming the station." HARRIS COMMUNICATION AND The tight format and "live" sound of INFORMATION PROCESSING Visit the Harris display at the 1981 NRBA, Miami H: uva cameo ie aWtomfflion9 Vd8 PHSEfil [EW HARRIS AUTOTRONTM STAR SYSTEM! Harris now offers the most versatile, com- The Autotron Star System and Harris 9000 plete and expandable business automation Program Automation System are made for system specifically designed for radio each other. Together, they represent the broadcasters. Four years of intensive field most effective business/program control use prove that the AutotronlM Star System combo available-totally interactive...totally consistently performs a multitude of reliable...totally Harris! For more information everyday station operations: on the Autotron Star System, contact Harris Division, Sales Corporation, Broadcast Products Traffic P.O. Box 4290, Quincy, Illinois 62301. Accounts payable and receivable 217/222-8200. Payroll General ledger Sales scheduling Music library Depreciations All these functions and more are available in Harris Business Automation Systems. HARRIS COMMUNICATION AND INFORIVIATION PROCESSING Visit the Harris display at the 1981 NRBA, Miami AN OPEN LETTER TO TELEVISION WRITERS AND PRODUCERS FROM THE "Clean Up TV" CAMPAIGN REGARDING SYNDICATED TV PROGRAMS!! During the past several months thousands of churches and millions eral months have indicated that the majority of local stations are far of individuals from every state in the Union have voiced their concern more sympathetic to the moral concerns of the public than the net- regarding the presentation of immoral, excessively violent, and pro- works have thus far demonstrated. fane television programs. While we respect the right of local stations to decide for themselves The nation-wide "Clean Up TV" Campaign and the resulting paral- what they will or will not broadcast and have therefore not resorted to lel programs by hundreds of other groups which it has generated, have legal action or to censorship, (as has been falsely charged) we do intend now made it clear that the public is far more upset over such presenta- to fully exercise our Constitutional rights in expressing our concern tions than many within the television industry were originally willing to publicly and in encouraging every morally decent person in the nation admit. to refuse to buy the products of both national and local sponsors who After months of preliminary planning the almost explosive results are willing to undermine the moral fabric of the country for money. which the Campaign was able to generate within a few weeks of it s We are keenly aware that the really big profits in television lie usually beginning, on March 16, 1980, came as a shock to many national spon- in the syndication of programs rather than in the original production sors. When more than 6,000 Churches of Christ almost immediately of such material. If necessary, therefore, we intend to oppose the pres- agreed to take part, and when, within just thefirst three months, nearly entation of locally syndicated immoral material with even greater vigor half a million individuals signed a solemn pledge to boycott companies than was true of our original efforts with network presentations. sponsoring immoral presentations for a period of one year, if neces- During the coming months, if such material continues to remain a sary, it became clear that by enlisting similar action by hundreds of problem on a locally syndicated basis, the thousands of churches tak- other concerned groups, these figures could be multiplied many times ing part in the Campaign will be asked to see that local sponsors are over. We announced to the media at the June 17, 1980 news conference contacted and asked to refrain from such advertising. This will be that these initial efforts were only the tip of the iceberg. The increasing encouraged by letter writing and telephone campaigns to such spon- number of groups now taking parallel action and other developments sors in preparation for a nation-wide series of local boycotts. of the past several months we have now clearly demonstrated the total We believe local sponsors are even more sensitive to the concerns of accuracy of that statement. the community than the multi-billion dollar national corporations Still another indication of this fact is the major national opinion sur- which have occupied our initial efforts. Not only do most of them not vey published in the June 1, 1981 issue of Time Magazine which re- have the massive financial "cushion" of the giant corporations but vealed that a whopping 60% of the American public now feel that tele- many also already share our views. vision "presents a permissive and immoral set of values which are bad Other probable plans include asking participating churches and for the country." individuals to run local newspaper ads identifying all such sponsors While we are thankful for the numerous published reports stating publicly or to conduct a city-wide direct mail campaign to provide such that the new fall television season is now being cleaned up to a remark- information to the public. able degree, one point should remain crystal clear: That is, that "lip You, of course, remain completely free to produce the most service" to common decency will not be enough. The Fall monitoring degrading of material fi you choose to do so, but while new shows are period is now about to begin. If sponsors do not live up to their recently still being planned you should be aware that the ultimate syndication of stated commitments and the Networks choose to defy the obvious con- such material will not be financially supported by a sizeable portion of cerns of the public, a far more massive Campaign with its resulting the public. boycotts will be launched near the first of the year. If such action Although this announcement will undoubtedly be met with a chorus becomes necessary several additional groups, representing millions of of "censorship" accusations from some within the television industry additional people who are now quietly waiting to see the present out- it is clear that the public is not nearly so naive as those opposing our come, will also launch major parallel programs to oppose such mate- efforts would apparently like to believe. Thoughtful people will be able rial. to distinguish the difference between "censorship" (which involves During the coming months the "Clean Up TV" Campaign will also authoritative restrictions) and the simple exercise of our basic Consti- be moving into a second major phase designed to deal with syndicated tutional rights to say what we think publicly and to decide from whom programs. Although we do not question your right as television writers we will or will not buy products. and producers to provide the networks with any material you choose, While we remain seriously concerned over the effects of immoral we do want to make it clear that we have no intention of providing television presentations, we are also deeply grateful for the many fine financial support to companies whether national or local who support qualities which have characterized the television industry through the immoral, excessively violent or profane presentations. years. We believe television represents one of the greatest develop- While you have every right to decide for yourselves what you will or ments of the llyentieth Century. We hope you will take renewed inter- will not produce, you have no right whatever to expect morally decent est in helping it to again become a positive and uplifting influence on people who are offended by indecent programs to financially support the nation. your decisions unless they feel these decisions are morally acceptable. During the coming weeks the Campaign will be in contact with every "Clean Up TV" Campaign Committee local television station in the nation. Each of them will be asked to Joelton Church of Christ carefully consider the negative effects of such presentations before P.O. Box 218 they are accepted for syndication. We believe the events of the past sev- Joelton, 37080 Broadcasting Sep7 The Week in Brief TOP OF THE WEEK MEDIA SEGELSTEIN MAKES THREE Chairman Tinker picks PFISTER'S GOALS Selection of Dallas broadcaster as NBC-TV's president to be vice chairman, succeeding CPB president is well received.
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